PBD Podcast - Who Is TraxNYC? | PBD Podcast | 713

Episode Date: January 6, 2026

Patrick Bet-David sits down with TraxNYC to break down his rise to building one of the most recognizable jewelry brands in America, the hustle and controversies behind it, and how he became a fixture ...of internet culture through viral moments and high-profile collaborations with figures like MrBeast, Cardi B, Busta Rhymes, Kodak Black, Young M.A, Pauly D, Alex Verdugo, and UFC champion Jon Jones. Most recently, a heated confrontation with George and Freddy Akay of Akay Diamonds sent his latest video viral, once again proving his ability to dominate the cultural conversation where business and controversy collide.------Ⓜ️ MINNECT WITH TRAXNYC: https://bit.ly/4q8qDCG🎙️ FOLLOW THE PODCAST ON SPOTIFY: ⁠⁠⁠⁠⁠⁠https://bit.ly/4g57zR2⁠⁠⁠⁠Ⓜ️ CONNECT ON MINNECT: ⁠⁠⁠⁠⁠⁠https://bit.ly/4kSVkso ⁠⁠⁠⁠Ⓜ️ PBD PODCAST CIRCLES: ⁠⁠⁠⁠https://bit.ly/4mAWQAP⁠⁠⁠⁠🥃 BOARDROOM CIGAR LOUNGE: ⁠⁠⁠⁠https://bit.ly/4pzLEXj⁠⁠⁠⁠👔 BET-DAVID CONSULTING: ⁠⁠⁠⁠https://bit.ly/4lzQph2 ⁠⁠⁠⁠💬 TEXT US: Text “PODCAST” to 310-340-1132 to get the latest updates in real-time!ABOUT US:Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

Transcript
Discussion (0)
Starting point is 00:00:00 Did you ever think you would make it? I feel I'm supposed to take sweet with dirty. I know this life meant for me. Adam, what's your point? The future looks bright. My handshake is better than anything I ever size. Right here. You are a one of one?
Starting point is 00:00:21 My son's right there. I don't think I've ever said this before. in the last week, if you haven't seen this one guy who lost his mind after a guy over a $22,000 deal and this video on Instagram.
Starting point is 00:00:42 You have to have not logged on to Instagram to have not seen this video. I don't know how many views it's at right now. The week prior to that, it was about Nick Shirley, but this week tracks NYC, Maksud, posted a video, pulling up to this man. Let me see how many views it's at right now,
Starting point is 00:01:00 Can you see it or no? Let's see. Pulling up to George. Pulling up to George. Right. And it's got now 73 million views. It's been shared 651,000 times. Can we start off with the clip, Rob?
Starting point is 00:01:13 Just play the clip first. This is the one and he spits in my face. No, go to the first one, Rob. Not to this one. Go to this one first. Where's my fucking money? Motherfucker! Where's my fucking money?
Starting point is 00:01:29 Where's my fucking money? my money. I got this crazy. Where's my money? What are you going to do? What are you going to do? That was four years in the making right now. You say VBS, I3,
Starting point is 00:01:43 14,000, any years are you How long have you guys known each other? Four or five years. Yeah, 6447. Thief, you fake, thief. There is a violence. There is a violence.
Starting point is 00:01:58 That's what he said. There's a violence. A fucking idiot. Okay. So you can pause it right there, Rob. So, first of all, Tracks, it's good to have you on. Thanks, man. We had you, we were at a, what was it,
Starting point is 00:02:10 a Art Basel event at the Soho House, the Menect event that we had a couple years ago. Had me as a fan for many years. Yeah. And then I see this. I'm like, what the hell is going on? Now, keep in mind, you know, the jewelry. I had no.
Starting point is 00:02:24 When people found out you're going to be on, I had no idea that gold business in New York was this political. The amount of messages I got, fans and haters. Do you realize tracts this, tracts, that's a little bit. I want to know what happened. They want to hold me back these bastards out there, bro. So tell us the story. Who is he?
Starting point is 00:02:43 Who is George? Who are all the people involved in that conversation? Yeah, they are, you know, there's just the sneakiest people you could ever imagine. right i moved into this exchange in 2018 and uh i signed with these landlords this uh baharian family that the father or the uncle or whoever you know he there used to be a bank there they bought the bank they renovated it into a beautiful exchange and uh the family renovated them i know the family for years
Starting point is 00:03:16 for like 20 years 10 years before whatever and i'm like very cool i signed a lease 2018 I move in I start doing social media I start getting popular and I fill up the exchange with great neighbors and everything like that COVID comes around
Starting point is 00:03:33 and this family I don't know if they're Turkish or Syrian Turkish they're Christian or whatever not that that matters at all but that's just people are curious about shit like that and um
Starting point is 00:03:44 lo and behold unbeknownst to anybody they buy 50% of this exchange the exchange or the bill The exchange. Okay. The building is a co-op, other owners, you know, in the Diamond District, three years been buying over there, all sorts of characters with their stupid business, you know,
Starting point is 00:04:02 mentalities and schemes constantly, some bullshit. Always a problem. But whatever, it's manageable. And they buy into this exchange because, you know, I'm there, right? And I'm bringing in good, solid tenants, and I'm bringing in clients steadily. and but they when they buy in they uh as landlords so to speak they're really partner ownership partners not landlords but then they sneak down into the booth across from mine and they never say that they're partners or that they bought into the exchange they just say they're renting a booth so
Starting point is 00:04:37 i meet them i say hello and i start like you know treating them like everybody else and uh and i see something's wrong the father you know i ask them to you know we're neighbors in a exchange in a jewelry exchange i got the windows and you guys got this booth and i go to this father and i'm like oh these are old school chains i could sell them i could do an ad right now do a commercial and he's like he looks at me like i'm some bum you know like asking for some this is five years ago yeah and i'm like looking at i'm like what the what's wrong with this guy you know what is he what is he talking to me like that for then the son is trying to he's trying to lie to me sneak a little lie, no, this, that, this, that.
Starting point is 00:05:21 And I'm like, I'm seeing that these people are just doing dirty things. I'm like, what is wrong with these people? I just start to ignore them. I don't give a shit about him. Then a client, you know, takes a picture, and then he tags their business. This is, again, five years ago, tags their, I mean, tags my business with his picture. It says tracks why I see with the very same picture that dumb bastard you just had in the thumbnail or whatever, George, Akai. and I come up to him
Starting point is 00:05:49 and I have him and I take my phone and I'm like yo why is your picture what is this he grabs the phone out of my hand this is five years ago
Starting point is 00:06:00 and he's like and he's holding it like this he's like no I'm like did you just fucking grab my phone this is five years ago so you guys have had a feud for years yeah yeah no I was
Starting point is 00:06:12 listen listen he grabs my phone out of my hand and he's holding it like this like I'm a like I'm a like I'm a child, like, you can't have this. It's mine. I snatched it. I'm like, yo, bro, do you know what you're doing right now? So then I start to beef with them and I start to warn them.
Starting point is 00:06:30 I'm like, yo, I'm not the one to play with, bro. And in person. And then it turns out that they reveal that they're the, that they bought in. Then they're feuding with the actual landlords. Then they're bringing in their own super. Then they're firing a security guard. Then they want to close the shop this way. they want to close the shop when they leave not when i i close at seven they want to leave at six they want to close the whole shop i'm like yo get the fuck out of here man i didn't sign my lease with you i don't know who you are i don't accept you as the landlord coming downstairs and pretending to be another tenant you know doing some sneaky garbage i'm not here for it i don't i don't accept it i don't need it and i warned them and i warned them and i warned them don't do it don't say you're
Starting point is 00:07:17 tracks in my C, don't do this, don't do that. He feels like he, you know, they felt like they bought in and now they own me. They could say their tracks. They could say this. It's like I could come in here and I could say, I'm valutainment and I could take your shit and I could, you know, tomorrow say I'm PBD podcast and just because I'm here, I'm there, just doing extra shit for no fucking reason. So whatever, but you know what?
Starting point is 00:07:40 I'm trying to market my business. I'm trying to keep the peace. I'm trying to do whatever I'm supposed to be doing and that's it. New Year's Eve rolls around. I'm happy. I closed out of my record year. Yeah. I sold $5 million in December.
Starting point is 00:07:55 December alone. Yeah, December alone. $5 million. You know, $40 million a year, whatever. I don't even know what it is anymore. I did my record December, record margins and volume and so on and so forth. I'm happy.
Starting point is 00:08:09 I have my team. I have all my ducks in a row. I don't have any bullshit going on. And then somebody comes up, one of my members of my staff comes up to me. He's like, you know, Max, a customer's looking for you. There's 14K, 10K, and this happened, and that happened. I'm like, what's going on? And then I go downstairs, and the customer's there, desperate and sad on New Year's Eve.
Starting point is 00:08:32 And he's like, I bought this. This guy said he's you. I'm like, I can't take this shit anymore. I'm just about to go ahead and Joe. I'm not waiting New Year's Eve. This is New Year's Eve? Yeah. I'm not watching to drop the ball drop and thinking,
Starting point is 00:08:46 I can't wait till Monday to confront them. I'm like, you know what, man? We come downstairs. I go inside their booth. All right, since they're saying they're me, I must be them. I go inside their fucking booth. I give him his 22,000. He spent 21,000.
Starting point is 00:09:03 I give him 22,000. I said, you're made whole. That's it. You know, he's finally happy. He's relieved because he's not, you know what I'm saying? He's a regular dude. I don't know where you got the money. But he's just a regular guy.
Starting point is 00:09:15 But, you know, these regular people, People that make money or get money somehow, they trust me, they believe in me. So they're looking for me. This fucking dickhead says to him, he shows him a picture of Tracks him. I see jewelry, he's like, oh, I'm out of stock. I'm going to order this later. But I have this for you now. And he tricks him.
Starting point is 00:09:37 And he does this nasty, sneaky shit that I warned him not to do five years ago. So I get behind the counter and I go to war. This is the clip, the first one that we showed. Yeah. The first one is the one where I'm right here. But what I'm saying is when you went to war, that's what you're talking about. Yeah, this is after I fucking trashed their, you know, their scales and all their other shit. This right here.
Starting point is 00:09:57 Rob, you want to play this? This is, yeah, this is where I'm with the customer. The receipt from this disgusting company that pretends to be me, says their tracks in my seat, sells my customer. A bracelet rips them off and rips them off on the gold. They're saying it's 14-carat gold. Well, we're going to test this bracelet. Right now, start the test. Tancarad gold, so that they say they were tracks in YC?
Starting point is 00:10:24 Yeah, he tried to portray, he tried to sell one of your products. He said that he ran out. Right. Came up with a scheme. Right, that you, so that we sell. So you came with a picture of Traxon YC. Yep, I opened up the website for... And then he said he ran out, even though he has nothing to fucking do.
Starting point is 00:10:46 with me other than to steal my fucking customers all day long. These rats have done this over and over. Okay. So that's the customer. $21,000. You make him whole. $22,000. You go up to him. You guys have that issue. Then you leave.
Starting point is 00:11:02 What happens next? Right. Well, before this, you could go to the next clip. You just go to the next one. I think it's this one when I made him whole. And that's me fucking their shit up over there. I just had enough. Oh, I haven't seen this. Yeah, this is the one. So where are, where is,
Starting point is 00:11:16 George, are you in a room where George is also in this room? Not in, not at this, George is enjoying his New Year's Eve with his dumb ass family somewhere. Press play, Rob. So not only did these fucking pieces of shit. This is what started it. Okay. Rip you off on this
Starting point is 00:11:32 fucking thing. It turned out to be nine-carried gold, right? You had a check? Yes. So, they're going to be giving you a thousand dollars on top. Here's 22,000 for your fucking trouble. These fucking bump Is that them?
Starting point is 00:11:48 Yeah. That's their area. Stop being greening pieces of fucking lying shit. I'm tracks. I want this coming up on a fucking... That's their area. It's on now. So they're seeing this.
Starting point is 00:12:07 Yeah, it was a surprise. What time is this exactly? Starry-eyed surprise for these motherfuckers. End of the day on New Year's Eve. But what time? 4 p.m. 5.000. So this is four or five when customers are around. Yeah.
Starting point is 00:12:19 Now, can you pause it real quick? Where is your shop? Right across from where I'm standing. So this way. Yeah, right across. The windows are just like where the booth is facing, I'm looking at my shop. So all day you guys are seeing each other. I don't see them because I don't sit at my shop.
Starting point is 00:12:35 I have a mezzanine and I do my shit. I have a team that runs my store. Downstairs. You're upstairs. Yeah, I'm upstairs. I'm running around. I'm doing shit, you know? And I have a team.
Starting point is 00:12:44 But I see them as I'm walking in, walking in, walking. walking out, walking in, walking out. But, you know, and I don't really sit at my shop for that particular reason. I don't want to see these disgusting brothers and their scheming ways. I just don't want to be around it, man. I'm very fickle when it comes to shit like that. You know what I'm saying? If I don't like a person, I just don't want to, I don't have it in me because I'll lose it.
Starting point is 00:13:06 You know, I don't have it in me. Okay, so they see this clip. This is end of day, four, five o'clock. Yeah. Okay. New Year's Eve, December 31st. What happens next? Do they call you?
Starting point is 00:13:17 They don't call me. They start trying to call the cops. You know what I'm saying? They start trying to do this. They start trying to do that. You know, the police show up and they realize it's a civil matter because I'm refunding a person. It's an impersonation. When the cops come, my, NYPD, you know, my staff tells them, hey, we had to make this customer whole $22,000, this, that, this, that.
Starting point is 00:13:39 It's not just a clear-cut situation. So the NYPD leave? They show up the next day. But, you know, the heat is already on from this video. And they're thinking, you know, like, let's talk like gentlemen, he says, or so to speak, right? Because he knows that the heat is on on this shit. So on January 2nd, I pop out, and then you see the events, you know,
Starting point is 00:14:04 he's sitting in his booth, George. Okay, so that's two days later. Yeah. And then this is the one you pull up to him. Yeah, that's when I went. Which we already played. So, got it. And he's surprised.
Starting point is 00:14:15 not seeing you coming in. So, by the way, pause right there. Are you on that side? Yeah, that's tracks in my seat. I see it. I see it right behind it. Okay, now I get it. That's my booth.
Starting point is 00:14:23 You guys are literally right next to each other. He moved in there to fucking steal customers for years. That's what the fuck he did. They saw I was a successful guy and like vultures, like parasites, man. Like parasites, they moved down there. At first, they didn't even put their name on their booth so they could just say their tracks in my seat. You know what I'm saying?
Starting point is 00:14:44 They're sick. Sick people, bro. They're not regular people. They don't buy a cup of coffee over there, bro. They don't do nothing. They're cheap as hell, you know? Where are they from? You said you're Turkish Christians?
Starting point is 00:14:57 I heard Syria. I heard Turkey. I heard this. I heard that. You know what I'm saying? Listen, these are all lines on a map. I've been met so many amazing Turkish people. I've never, ever, ever seen anybody like this.
Starting point is 00:15:11 Okay. So then, what does it say, Rob, where they're from? Does it say anything or no? I'm looking right now. Yeah, so after that clip, after that clip, that's when... Just sitting there trying to steal customers from me and then lying. No! Just that bold-faced lying shit.
Starting point is 00:15:31 No, I didn't do it. What? You know, I'm like, yo, you fucking retard. I had enough of that shit in the Diamond District. Tell me one bold-faced lie to my face that you didn't do this and you didn't do that. That's what you're going to get for me. fucking time. So now go back to the last and the last clip is when it's tipping
Starting point is 00:15:48 point. That's it. That's when I already hit him and I posted this video and then I come back to them. They're already closing the exchange. They're lowering the gates like this dumb asses. This is what? January 2nd? Yeah, this is January 2nd. This is after the spit. This is Freddie trying to
Starting point is 00:16:04 strangle me. You only can't really see it here but the you know the guy who has his hand, one hand on my shoulder. The black sweater. The other hand he has on a chain like this. and he's twisting it and strangling me with him. Rob, go on the Instagram account
Starting point is 00:16:18 to show the full clip. So he's trying to strangle you. I think you were just on it. Yeah, it's the third one. Yeah, right there. No, no, no, no. No, that previous one, Rob. Right there, yeah.
Starting point is 00:16:38 Who is that guy? That's his brother. That's his brother. George and Freddie, the two brothers, you know what I'm saying? He put his hand on my neck right away after his brother spit on me. Who's there with you? My staff came to rescue me. Strangle me with my own chain.
Starting point is 00:16:59 You get it out of this hospital. TracksnYC.com. I love how at the end you just had to put Tracks NYC.com. You're just nonstop with it. Why not? No, I respect it. And then the last thing is, the clip. that we saw of everybody walking out
Starting point is 00:17:16 being arrested, handcuffed, but you weren't handcuffed. So why were you not handcuffed? And is this the one, Rob? Yep. Yeah, go ahead and play this? Well, because the NYPD decided that spitting and strangling, you know, they're looking
Starting point is 00:17:32 for bruises, the NYPD, okay? And that's you. You know what I'm saying? Yeah, you know, if you were assaulted and you want to catch an assault charge, you put a bruise on somebody, that's an assault. That's what they told me. Okay? If you have markings that they could photograph so they could, you know, prosecute a case to the judge. Because if you say I assaulted you, you assaulted me and you have no markings, it's a hearsay type bullshit.
Starting point is 00:17:56 You know, but if you have markings and they could have pictures of those markings, they could prosecute an assault charge. So that's what they look for. And I'm the only one who had markings because I got beat the shit out of by everybody. How many of their guys jumped you? What was a total... I mean, it was the father. The father is George? No, the father is the older man.
Starting point is 00:18:19 The father of George. I know George and Freddie look like they're 80 years old, but they have a father that's, you know, he's standing like right next to whatever. These are the two brothers. George and Freddie. Okay, and the third brother. And then they have this hit man over there
Starting point is 00:18:35 with the other white here, whoever the fuck he is. Is the father in this picture or no? Yeah, he was in there somewhere. Yeah, there's the father right there standing in front. You know what I'm saying? He was doing some kicking and some fucking screaming. The dad was kicking.
Starting point is 00:18:48 Yeah, the dad, all I saw is, you know, everybody's coming. I saw the dad just like his foot coming out. And then, you know, this idiot threw a scale at my head as well. And I hit one of my employees. It's, you know, we're getting the surveillance footage. You know what I'm saying? There's Marcus, my team member. The father's over there somewhere.
Starting point is 00:19:04 So they're trying to break it up. My staff come taking it up. But, you know, I can't breathe. All I could do is pull back on the chain to try to breathe as this fucking idiot is pulling on my chain over a refund and all this and all that they listen man it's all a bunch of bullshit they're these people you know only just it's just this whole saga is an example of blind greed you know money is my god this is what you're looking at okay i have money that's what they came up to me this fucking dumbass when i was arguing you know years ago with this fucking idiot
Starting point is 00:19:41 Freddie in the middle of the argument I'm talking to him and he shows his watch he's got a gold skydweller on he's like you know how many of these I have I'm like what the fuck difference does that make
Starting point is 00:19:57 that you have to say I have this so you could say you're what more important than me because you have more skydwellers because I don't have enough skydwellers in my showcase you have more that means you're greater what is your logic bro
Starting point is 00:20:10 they're all about you know, I have money, I have money. These are just the lowest, biggest losers that without the dollar sign, they have nothing. They have no ability to communicate. They have no social skills, no personal skills. All they have is a dollar to go, I have more money. And it's just disgusting.
Starting point is 00:20:29 People like that are disgusting. Now, let me ask you this, this event that took place. Are they in jail? Are they out? No, they got out. They got criminal charges, the two brothers. assault charges but I call the prosecutor
Starting point is 00:20:41 and the DA y'all I'm not here to be strangled it's still a little hard to swallow over here bro I'm not here to be strangled like a misdemeanor you know what I'm saying I never strangled anybody
Starting point is 00:20:51 with a chain you know I had markings all I don't bruise easily dude I had markings all around my neck man and you know like it should be strangled and pulled on like this
Starting point is 00:21:06 and just I'm just I'm just thinking, all right, I know my staff is going to come through. I got some serious guys on my team that they're not going to play around. And they come and they rescue me. And, you know, and then they start fighting, brawling over there as well. They lost it. They lost it. They got exposed.
Starting point is 00:21:22 How many businesses are in there? Maybe like a 10, I think, or something like that. So what are the other guys saying about it? Do they know about the feud between the two of you? Yeah. The other guys all hate them, but they try to kind of, you know, use them as a counterbalance towards me. but they know that's, you know, because they don't want their rent raised.
Starting point is 00:21:41 So they're like, hey, hey, you know, I'll be on your side. You know, you're the partners in the year, the rent. They're all playing a game, you know. People want to keep the rent low. They want to be able to, you know, I pay for the windows. The windows are, you know, altogether like 40 grand plus. A month. Yeah.
Starting point is 00:22:00 Okay. I'm paying for the windows and I'm bringing customers from around the world. All right? And if you're paying for a booth that's four or five grand a month, per day, that's nothing. Okay, you sell a watcher day from some spillover customer mine. You're in the profit, you're good. So their business is for me to fill the exchange, pay for the windows, and, you know, get a little something. So they're playing, they're playing, but they don't give a shit about them.
Starting point is 00:22:25 The, you know, the Baharian landlords are good people, and they're easy to do business with. They're normal to do business with. So... Baharian or the Armenian? No, the Baharian. Jewish, Baharian, Jewish family. And that's fine. And we do it and we pay the rent
Starting point is 00:22:41 and we all get along and we all say hello in the morning and we say goodbye and I take a ring over here and I take it over there and I bring a customer here and we all work as one normal community. It's only those motherfuckers in the middle
Starting point is 00:22:54 that fucked it all up. I was doing events in there. I was doing there. No, no vision. No time. talent, no nothing. Just let me steal and let me sneak. How much longer are you going to stay in there?
Starting point is 00:23:07 They deserve everything. You're going to fucking get those motherfuckers, huh? How much longer are you going to stay in there? I'm going to stay in there indefinitely, you know, because I like that place. I like doing business. I have the mezzanine in there as well. I'm better off in my own space. But I like community.
Starting point is 00:23:23 You know what I'm saying? I'm better off in my own space. I got to buy my own building. But I like the community so far. So I'm just doing it like that. And that's it. It's in exchange. You could come.
Starting point is 00:23:33 You could take a look. You don't like mine. But don't say you're me. I know the temptation is there when the customer is there going, are you tracks? Yeah, I'm tracks. You're not tracks, man. Don't say you're fucking me. You greedy, retarded bastards, bro, and you think you're going to get away with it.
Starting point is 00:23:51 And there was other sneaky bastards, you know, doing sneaky shit. But I let it slide. I let them correct their ways. I don't want to destroy their business. You know what I'm saying? Because then they're going to hurt and then they're going to cry. You know, so I rather sit here and, you know, take, lose a little bite, then cut them into pieces.
Starting point is 00:24:09 And I do that to some of the people, the bribes, and they know who they are, the slobs, coming up with a bribe, laughing, thinking you're smart. You're not smarter than me, bro. I see what you're doing, you fucking, whatever. Got it. So it's funny because you're, you seem like you don't want to be there, but you also don't want to leave.
Starting point is 00:24:28 It's like you love the game. What is the profile of somebody that makes it on 47th in the district? What is the profile of a good businessman that makes it? Do you have to be feisty? Do you have to have a little bit of an edge? Yeah, you got to have something going on, man. I mean, the people that made it, the sad thing is, the people that have been successful for years in that business
Starting point is 00:24:54 are some of the most ruthless people ever. In jewelry. that are, period. They are just ruthless, okay, when they're giving out credit or who they could rip off or whatever point of leverage that they could squeeze,
Starting point is 00:25:10 they squeeze on it. Each time, every time, 100% of the time. Wherever they could lie to you, they lie to you. Whatever they could fool you, they fool you. And those are the people that have been successful, but it turned it into a disgusting business that way. When I was a kid and I showed up there when I was 18, 19 years old,
Starting point is 00:25:27 the people there were just disgusting the way they treated one another and whatever but I'm 20 years ago yeah who did you work for at first I didn't work for anybody I just started photographing jewelry and putting it up on eBay and then selling it and then buying it
Starting point is 00:25:45 from Canal Street by yourself or with a partner by myself got it right I hired my friends that you know the drug addicts that I used to have for friends I hired back in the day back in the day
Starting point is 00:25:57 and then slowly you build yourself up yeah and slowly i learned um uh well i was building myself up pretty quickly then i had to take a backstep because i was a young dude i got overwhelmed and um i made mistakes you know i was 18 19 and it took a long time to correct them but now i have the wisdom to do what i need to do i know what what mistakes what what mistakes um well you know i lost some of my key people because i ruined the relationship right and then i had to to backtrack for a long time. The real mistake was my prices were too low. My profits weren't high enough.
Starting point is 00:26:33 I believe too many people that were disgusting, like my other landlord, and they were all using it, taking advantage of me. You know, and I was just doing stupid business decisions that didn't make sense. And then, you know, I started watching Warren Buffett, and I learned what business is with one thing that he said that really changed everything for me.
Starting point is 00:26:55 Okay? He bought a windmill company. windmill company was failing you know and they were doing all sorts of shit building windmills doing this doing that and how do he turn it around how did he turn it around
Starting point is 00:27:09 well he stopped producing windmills which were a loss in production and then he raised the price on certain key repair components and then it was in the green so you cut down the production of
Starting point is 00:27:25 things that are a loss stop selling things that are giving you a headache and just focus on what makes money and increase the price on that and that's it keep your business profitable and in the green so here's an example for my business I would have a 10-carat chain that's very light
Starting point is 00:27:41 but it would snap very easy so don't sell it that's it you know you don't need a chain that snaps and then the customers returning in two weeks or they think it's bigger or they think it's this or think is that if it's a headache raise the price and forget it
Starting point is 00:27:56 Just keep your business profitable. Stop trying to please everybody and get every sale. That's not business. Okay? Volume is not business. Profit is business. Keep your profits high on things you could sell. Keep your expenses low.
Starting point is 00:28:10 Profits high. And then when you know to make a move forward, you make a move forward. I was making moves forward out of a self-esteem. I'm an immigrant from Azerbaijan. I landed in America in 1993 with my parents. They didn't know anything about business. Okay? I opened up my business 11 years later in 2004.
Starting point is 00:28:28 I didn't even know if I could have a business. I didn't even know if I could be successful. So I had one foot in, one foot out. But it's not about how you feel. Business don't give a shit how you feel, whether you feel confident or you doubt yourself. Business cares about your profit margin, what you're selling,
Starting point is 00:28:46 and the principles behind business. And that is something I had to wake up and learn that all these stupid feelings, from Azerbaijan and the Soviet Union don't mean anything. What means something is the product, the customer, profit margin, and things like that. Yeah, it's funny because, like I was telling you pre-going live, the moment we announced you're going to be on,
Starting point is 00:29:07 I started getting message. FY, some people don't watch in this. Tracks is on Menect as well if you want to go find him. The only thing is on Menect, you can't find him under tracks. You've got to look up, Maxud, M-A-K-S-U-D-J-A-N-I. And you can ask him any question. And prior to buying anything, I would probably be asking questions saying, what do you think about this? Just for a second opinion.
Starting point is 00:29:28 But when we announced that you're going to be coming on, next thing, you know, I'm getting messages. I cannot believe this. Do you know what he did? Do you know who he is? This is happening to him. There were one guy named Joseph said he used to be in business with you. Kawari, Akari.
Starting point is 00:29:42 You know, I don't know. He says he's the one. He and him did eBay stuff together and all this stuff. He used to be in ninth grade. I can't play. You get him off on Meneck. Manette, yeah. He was in ninth grade.
Starting point is 00:29:53 we were in a class together. This fucking guy, bro. He keeps thinking he started me and he did this, he did that. His father was a jeweler. I was working on Canal. And then I hired him. All right, you know,
Starting point is 00:30:06 his father was a jeweler. I went over there. And, you know, God rest his soul, his father passed. And, you know, I saw how to size a ring for the first time. So he's three years younger than you. No, no, we were at the same age.
Starting point is 00:30:18 Ninth grade. Ninth grade, we were together. And then we graduated. I started my business and then he's like Yo, you started I saw him on Canal Street You started the business, y'all
Starting point is 00:30:28 And then I'm uh We go That's how you speaks That's how he's You know I started you And then I'm um You know
Starting point is 00:30:36 We go over there And I see he You know He shows me And his father's a jeweler How to size a ring He teaches me a thing or two And introduces me
Starting point is 00:30:44 To a couple of people On the block I'm like cool You know I'll um I'll hire you You know And this is my business
Starting point is 00:30:50 I'm starting it But I'll work with you And if you If you do well, you know, I'll cut you a piece or I'll get you this and get you that. And all of a sudden in his head, he's a partner, he's an owner, he's this, for the rest of his fucking life. It's an ego trip, man. These people are crazy, okay? And you know, you're getting these haters popping out and saying, do you know this?
Starting point is 00:31:06 Do you know that? They don't want me to be successful being an honest person. Because they went the path of the scumbag and they want to stick to that path because they believe that's the way the world really works. And when they see an honest person being successful, it puts their whole philosophy in doubt. So they want me to fail, you know, because I'm actually doing actual business. I'm changing the way the business is. And they want to see me fall because of that. You know what I'm saying?
Starting point is 00:31:31 And that bothers me. But it's okay because I'm ready for it. Just like I was ready for it with those fucking stupid ass Akai brothers. There's a lot of people circling around, you know, like hyenas, trying to take a bite here, a bite there. But once you get one and you get to grizzle them and then they limp away half dead, then the rest of them know. in the space you're in.
Starting point is 00:31:54 By the way, you said your background, Azerbaijan, Baku. Is it true, it's half Jewish, half Muslim? Yes. Well, my mother's Jewish. I was raised Jewish. You know, my dad never told me anything about the religion. But then I found the Quran in the house, you know, when I was 15. And I'm like, oh, I guess so, are you a Muslim dad?
Starting point is 00:32:13 And he said, yeah. You found out the first time he was Muslim at 15? Yes. Your parents are still together. They're not together anymore. But they separate, like, when I was 25. So they were together for 25 some years, maybe even a little longer.
Starting point is 00:32:25 Yeah, like 30. Jewish and Muslim. Yeah. How did that happen? Oh, you know, the Soviet Union, it wasn't very a religious state, you know? So religion didn't play a factor back then. You were just all communist, I guess.
Starting point is 00:32:38 So communism was above religion. Yeah, yeah, absolutely. Interesting. So, so, I mean, genetic-wise, that's like perfect to get into jewelry, no? I suppose so. I mean, I'm happy with it, you know, because it gives me an open-minded perspective
Starting point is 00:32:50 on faith, you know, whether it's Christianity or anything, and that's it. You know, I mean, my sister, I shouldn't say this, but I'm going to say it anyway because it bothered me. My sister's like, don't say you're half Muslim because, you know, because she's an orthodox Jewish. And the people in her area, you know, Muslim is like a terrorist. I'm like, I don't give a shit what they think. You know what I'm saying? Like some of these Orthodox people are like, Muslim are scared. You know what I'm saying?
Starting point is 00:33:20 or the like i'm like that's disgusting that's disgusting behavior you know what i'm saying judging a person because you're scared of what they what they look like or what their name is all these fucking labels listen men these are all lines on a map and i get a lot of that oh i'm armenian or i'm georgian oh i'm this or i'm that or i'm here or someone messaged me in a dm and you know uh don't be blaming us for genocide and badda da da da i'm like you shut the fuck up okay all right he these are all lines on the map your great grandfather could have been from you know another place and you don't know it you don't know where these people from and who they you know got together with hooked up with 300 years ago on what line or what
Starting point is 00:34:00 border it's all in your head you know saying it's a bullshit so with this event that took place the event that took place New Year's Eve and then the January 2nd had you noticed traffic being up did you know yeah everything is up just coming in just to see you guys I got a years worth of marketing in a weekend before that i had i'm before that on my instagram i had a hundred million views in 30 days uh-huh because i was doing a lot of videos and shit like that 100 million and 30 days on instagram before which is not bad yes now it's 320 million in a week uh in a yeah in the 30 day trailing whatever got okay so now i'm up to like 320 million views and then um uh you know they're probably going to be
Starting point is 00:34:50 the same thing on YouTube and things like that, you know. So that's a lot of views and that's a lot of business and that was a big boost. Thanks, George. And Fred? Thanks for ripping me off and strangling me, man. It all worked out. Not for you guys, though. So the next thing is,
Starting point is 00:35:08 you know what I'm saying? I'm not here to be spat upon and strangled by these motherfuckers. Excuse my language. For nothing. Okay? I need to get restitution and I'm not going to keep a penny of it. to give it to my family, my staff, and the people in New York, and, like, throw the money in the air or something, whatever.
Starting point is 00:35:25 So you are going to see questions. Bradford Cohen, you know, he reached out to me as a client of mine, a serious attorney. And he decided to take the case. So whatever Bradford could do as what's fair restitution for me and my staff, my staff comes to work to sell jewelry. They don't come to work to rescue me for murder, bro. they're not coming to me to deal with them to begin with stealing clients and all that other stuff they keep coming to me and they're like yo this is happening this is happening i'm like yo man
Starting point is 00:35:56 talking about it and these bastards are like yeah let's talk now that i put the heat on him he comes up to me let's talk like gentlemen just the biggest hypocrite ready to say anything when it's now it's time to talk like a gentleman for four years i warned you i don't need to talk to you about anything. I'm telling you don't do it. These are the consequences. I'm not here to go back and forth and play with you. Play your game. And I don't advise
Starting point is 00:36:25 anybody plays that game. Because some of these people, and it's that Middle Eastern mentality, no, no. Those people need to be beat down. Not physically, so to speak. But metaphorically speaking, it's in a disgusting
Starting point is 00:36:43 aspect of the culture. No, this is this and this and that and here. That's why the Middle East is in a shithole, as Trump would say. You know what I'm saying? Because people playing too much, man. What's the worst event that's happened there? I mean, has there been any, has anyone died? Has there any massive crimes that has happened in that district?
Starting point is 00:37:03 I mean, if you're telling me, spitting on someone's face, you know, when you see that video. Yeah, that was pretty much the worst. That's pretty much the worst. That doesn't happen. You know, listen, everything revolves around money. Nobody there gives a shit about anybody You know, they all want the money And that's the
Starting point is 00:37:20 I mean, you know, brawls happen all the time Okay, it's either a robbery Or it could be a brawl over something Because somebody is just blatantly stealing Or, you know, give me my shit And people raise their voice But no one is as low as this dumbass Bastard right here
Starting point is 00:37:37 Spitting in my face And then running away Behind the counter I tell you, that's a horrible look. Yeah, yeah. That is the lowest of the and talking shit. And then his brother is like... You know what it is? Watch his brother's hand as he puts it on my neck right there. Like once you start to play that? Press playing.
Starting point is 00:37:56 And I start to move. Right there, he has his hand on my neck. You see that? Yeah. Yeah. Don't put your fucking hand on my neck, bro. This dumbass bastard, Fred. You put your hand on my neck? That's why I slapped him right across his face. His brother spits on me and he pushes me. They think they own you. We're the landlord, so we own you. Yeah, you own me. You fucking dumb, motherfucker. I'm sorry to lose my temper over here, bro. But you know what I'm saying? The notion, uh, uh, uh, uh, and you're not a landlord, bro. You bought into an exchange,
Starting point is 00:38:27 collect your portion and get the hell out of there, bro. You're banned. They're walking out in handcuffs, these stupid bastards, the father and the two sons. And then he turns to me, he's like, this fucking idiot Fred. And he turns to me and he goes, eviction is coming. First and foremost, yeah. How many years are you in America? You can't speak English, bro. Your father don't speak no fucking English, dude. My father speaks English.
Starting point is 00:38:56 He's walking out in handcuffs. Eviction is coming. Eviction is coming, bro. You don't own any fucking thing, dude. You bought 50% in. You're not an operating partner, bro. You're an idiot. You're an idiot, bro.
Starting point is 00:39:12 You should have gave a refund, you dumb. bastard you're walking around in handcuffs shout out to the NYPD smiling that but what i'm saying is if a guy does that to anybody i would never do business with a guy like that i don't know the guy i don't first time i'm learning about him his name is george and brother fred yeah uh um yeah i would never do business with something that that has got to be the war and by the way is that last guy that's being walked at the father i never did that in my fucking life yeah is the last guy that walking out. That's the fucking father. So that's the, that's the 42-year-old brother.
Starting point is 00:39:48 That's Fred. Yeah. And then that's the father. Yeah. Got it. So, exchange. The father's raised, one who raised his kids. Someone translate this shit to the father so you know what the fuck to do. Yeah. I mean, the spitting part is where it got to me, I'm like, too much out of control.
Starting point is 00:40:09 Yeah, bro. That's the ultimate insult. Listen, ultimate insult. $40,000 a month just for the windows, plus more for my mezzanine. Okay, you're talking about I'm a tenant that's paying over 50, close to $60,000 a month, right? Okay, $60,000 a month, not a little amount of money. I ride an electric scooter to work, okay? Because I like to go through the traffic or whatever,
Starting point is 00:40:33 a standing scooter or a fast one or whatever. Literally, that's what you... I mean, in the summertime, that's what I do, okay? Now I drive or whatever in the car because it's cold. But I like to ride in the summer because I like to get the exercise. you know, from Queens or whatever. I just like it, right? I don't need to impress anybody.
Starting point is 00:40:48 I get there. I leave my scooter in front of my shop, you know? It's mine, my shop, my window. He's telling me, you got to move it, this, dad, doesn't like the way it looks here, there. It's my window, bro. I'm paying $60,000 a month. I can't leave my scooter out front, bro.
Starting point is 00:41:07 You want to lose a tenant. I'm the tenant. I'm the one bringing the customers from around the world. I'm the creative person. fucking bum, saving every penny and not spending in since 1972 who still can't speak English. That's you.
Starting point is 00:41:21 I'm a person who's fucking building a business since 18 years old in a creative way, not fucking anybody over, not stealing anybody's ideas, hiring young, diverse fucking people, doing the right thing, bro. I'm putting a scooter off front. You're telling me what to do when your sons are
Starting point is 00:41:38 stealing my customers, man. This is what you get. You know what I'm saying? People could have it correct for a long time in life and then shit catches up right you don't want to be like ditty when you're 50 or whatever you can have it all going well money and all the skydwellers you can imagine and then your end looks like this you got to do it correct man come on bro so talk about ditty i see some of the guys you've done business with over the years um let me see if i see is that on the site these are all the people that are on the homepage right there go back to the
Starting point is 00:42:10 homepage rob? Yeah. So Paul E. Mr. Beast does a lot of business with us. Mr. Beast? Yeah. He's the best. I mean, Mr. Beast is another fucking level. Tell me why. Why? You made the diamond the YouTube channel thing for him or something like that? No, I make his gold the gold medals for his Olympics and all his other others. Oh, there is. You made the gold. And he wires over the money, man. And we're going to do a video soon. He wires over the money for the gold. And, You know, it's not playing around. He gets the real gold. If he's saying he's giving out $100,000 worth of gold,
Starting point is 00:42:45 he's given out $100,000 worth of gold on a gold medal. And it's like two seconds in a video. For two seconds in a video, we make him a gold medal. Check this out. He bought a $100,000 gold medal. He bought $100,000 gold medal. He used it for the video. The customer didn't want the gold medal.
Starting point is 00:43:01 So they gave the customer the $100,000. I got the gold medal back. And now the gold medal, since the gold price went up, is now $130. So I got an extra $30,000 out of it, bro. So that's Mr. Beast, bro. That's a different level, man. You know, a bunch of people. Easy to deal with?
Starting point is 00:43:17 The best. Listen, bro, this is the best America has to offer. Mr. Beast. Yeah. That's the best America has to offer. So let me ask you, out of all the people you do business with, who is tough to get payments of? Is it athletes?
Starting point is 00:43:28 Is it MBA? Is it MLB? Is it rappers? Well, hold on. There's nothing worse than the rap culture or the rap client. I don't give a fuck. Okay? If you're a rapper and you don't want to do business
Starting point is 00:43:39 or you don't do this, take your money and shove it up your fucking ass. Straight out. Okay? I don't need to be told, ah, ah, they like to get ripped off. They like to get duped. I'm not into duping business. The athletes are great. Business people are the best, right?
Starting point is 00:43:53 You're the best client anybody could want because you're smart and you have money. You know, this is what you want. You want to buy a motorcycle. You want to buy some shit. You wire the money. You want your product. Good night. Goodbye.
Starting point is 00:44:04 They want to be told. They want to be this, VVS. They want to go, ah, ah, ah. They want to pull up to the shop. with 50 extra people, one of them who wants to steal, one of them. It's the hood mentality. That's just really what it is. Now, that being said, you know what I'm saying? I'm a big fan of rap.
Starting point is 00:44:20 Kodak Black. Boss Mandilo hit me up. Bobby Schmurter hit me up. You know what I'm saying? I love Boss Mandilo. That's my favorite rapper right now, him, Kodak, and whatever. So I love it. And Young and May was a great rapper, Cardi B, great. So I don't want to shit on him completely. You know, but I'm not going to hold back because I'm not here. And they understand that.
Starting point is 00:44:38 You know what I'm saying? And when it comes to the money, they don't know how to do it, and that's why they always end up broke. Rappers? Yes. They're stealing. And, you know, Buster Rhymes, another great client of mine. They're stealing.
Starting point is 00:44:52 They don't know how to manage their money, and their money's getting siphoned off, and they don't even know it. And then the person that's telling them what's up is the enemy. The person that's giving them the bad news of the enemy. It's the mentality. And I'm not with that mentality. I'm just not with it.
Starting point is 00:45:03 I don't give a shit, right? I want to sell on Tracksawic.com. I want to do my own thing. You need me. I don't need you. You want an honest person to do business? John Jones is my boy. You know what I'm saying? The UFC fighter.
Starting point is 00:45:16 Yeah, he is the best. After the UFC fight, he pulled up. After the fight where he... In Madison Square, in New York. Yeah, in Madison Square where Trump was at and Elon Musk and everybody he came in the next day. And Kodak was the man. But, you know, Kodak, you're waiting for him for two hours,
Starting point is 00:45:33 three hours, four hours to pull up. You know, waiting in his lobby of his hotel. He's upstairs. The Kodak, it was funny. I finally go up after like two hours to Kodak. So he's in the bedroom over there. You know what I'm saying? And I'm just standing.
Starting point is 00:45:50 I'm like, all right, but his crew is there. So I start talking to his crew. I'm having a good time. And, you know, I just glanced into his room. He's sitting in the dark. You know, he's got these big eyes. He's sitting in the dark and he's just blinking, looking at me, brushing his hair like this.
Starting point is 00:46:05 You know what I'm saying? Somewhere in his room. And I'm like, you know what I'm saying? But that's a fun. experience. Kodak is fun, but he's on his own time. Kodak's on his own time. Kodak is on his own time. Who else have you done? You did stuff with, is it, not Did he, but you did stuff with 50 or you did stuff with?
Starting point is 00:46:20 Well, with him, I can't even mention his name, as it turns out, because we got... Did he? The other dude. Oh, okay. Money by Monday, I think I could call him. You can't mention his name. I used his image or something like that, and, you know, he's not one to play with either. Let's just put it that way. Really? Yeah. But you respect that?
Starting point is 00:46:36 Yeah, I respected. I mean, it was fair. I did what I did because I wanted it a little attention from him, and I wanted to do a little something. And, you know, he was fair, but he was not playing around. It was a money-by-Monday situation. But, you know, that's what I wanted. That's what I wanted.
Starting point is 00:46:52 You know what I'm saying? I didn't react to 50 or whatever like I did to these guys because what I owe, I pay. You know? So that's it. Oh, you got to be kidding me. It wasn't that much. It was nothing near that.
Starting point is 00:47:09 He started with that, and then you settled with it. Yeah, no, he came with a donation to his charity. Respect. Very respectful, man. Fair, fair. But he is another man that is calculated and intelligent. Okay, this is a calculated, intelligent person. Okay, there's something that a man is.
Starting point is 00:47:32 All right. And he understands these rules, these subtle rules of between me and you. you, me and this guy, me and this guy, you know, how to behave, not to overcross any lines. And even if I overcross the line, you're not going to react right away. You're just going to take note that this person is off, right? You know what I'm saying? That's how a man acts in this world. And, you know, it's a shame in the hip-hop world how they disrespect one another, baby mamas and this and that,
Starting point is 00:47:59 and they just love to disrespect. And then people get, you know, from the documentary, nothing hurts more than to find out. that Tupac got killed, you know, over that jealousy. That's what it was portrayed to be, allegedly, or it seems, you know what I'm saying? Because of... I'm talking about Diddy. Yeah, Diddy, you know, being the hater that he was. Sneaky, he's another sneaky one.
Starting point is 00:48:24 You know what I'm saying? He's another sneaky one. That's what it seemed like from the documentary. Oh, so love, I'm love, I'm love, but really he's this and he's that. Now, he could be something else. I don't really know, but that's neither here. are there. But to see these people die because of the stupid stupid bullshit to miss out on these talents like Biggie, it's sad. Biggie and Tupah, both of those guys. Yeah, both of those. They
Starting point is 00:48:47 should have been here right now. That would be, it would be unimaginable. Yeah. It's incomprehensible. I totally agree. By the way, stay on that because that's interesting what you just said, because you said one is sneaky, one is a businessman. So you said 50's a businessman. He's a man's man's man and ditty is a little bit more on the sneaky set. But you said there's some rules and codes. Right. To be in that world, you know, in the jewelry world, doing business with all these guys, you have to know the power place, right? You have to know the human nature side. Yeah. Talk a little bit on that. Yeah. Listen, the jewelry business is a small community, okay? You know, I might have to, you know, when I pick up a kilogram of gold, two kilograms of
Starting point is 00:49:25 gold, I go, I take it, and I leave. Okay, somebody writes the bill at my account it pays it or whatever, or we work it out later. It's trust. the jewelry business is a trust game okay that's why it started by a jewish community in the diamond district okay because they know that when i give you this diamond and you you have the client for half a million dollars i have the diamond for 400,000 okay i got it in the rough i got it for 200 i cut it myself and now i got it at 400 okay so i'm ready to make them up but i don't have the customer you got the customer i hand you the stone you go sell it bring me the money You don't go sell it and pocket it and run off like a drug addict, you know, with running off on the plug
Starting point is 00:50:11 because we're in the same Jewish community. I could trust you and we could do this and we could do that. And that's how that business started. It's built off a trust because there's no time to sign it, an agreement and get your affidavit, bro. You need the stone, the customers in the store, go. Okay? That's the jewelry business. The hip-hop business and every other business has its own rule.
Starting point is 00:50:34 its own thing, you know, Silicon Valley, their contracts are this long or whatever. Okay, Warren Buffett, he doesn't do crazy contracts. He knows who to do business with. He also runs on trust or did, you know, on whatever it is. So that's really what it is. You can't get a good deal like Warren Buffett says with a bad person. Forget it.
Starting point is 00:50:54 Don't waste your time. You're wasting your time with a disgusting person and that's that. Just like I struggled with these Akai brothers, man. Stay on this with the Jewish. So the Jewish trust. What is the code? Because you hear the, you know, I had a guy back in the days
Starting point is 00:51:08 was in the dealership business in L.A. It was David. Right. And first time I saw $6 million of cash. It was 21 years old, 23rd. I mean, whatever. He had like million dollars in cash. Right.
Starting point is 00:51:17 And I said, what is it with you guys? Always having money. He says, in the Jewish code, when one Jew makes money, five Jews make money. We make money together. We're not worried about, you know, trying to only one person makes it and, you know,
Starting point is 00:51:28 we don't want to. Well, listen. Now, listen, this is what he said. And they said they keep making business. But is there, is there a code? on why Jews do business together and they win together. Yeah, the code is don't steal like a petty thief. That's the actual code, whatever anybody tells you, okay?
Starting point is 00:51:45 Don't steal like a petty thief. Okay, but when the numbers get bigger, the temptation gets greater. All the time in the Diamond District, brothers turn on another brother. Brothers. Yes, they can't split the pie. They make the pie, and then they can't decide it. It's always, but I did more work.
Starting point is 00:52:03 But I should have this. But you didn't do that. You took more vacations. You spent more. So I should have this. They can't split the pie. And they turn on one another. And sometimes they get lawyers involved.
Starting point is 00:52:16 They can't do Thanksgiving dinner or Shabbat together or whatever it is. But it's not to be a petty thief to run away. One, probably because there's nowhere to run, too, living in the same neighborhood and going to the same synagogue. Community. Okay? It's just the Jews have a actual community where, you know, To be a thief, you're going to be ostracized. So you're not going to be a petty thief.
Starting point is 00:52:38 So when you don't have that, that you could transact quicker. Trust enables transaction. That's what the people in the Middle East and other places in the world need to understand. Okay. You know, or I do business in Africa or whatever it might be. You have to understand the value of trust to transact that doesn't delay, you know, like, what am I going to do? What am I going to this? you know if I'm going to buy something on PBD I know I'm going to get it
Starting point is 00:53:07 that's what a brand is brand is a trust you know I trust that when I spent $10 at McDonald's I'm going to get a burger I know what it's going to be all right so that's just really what it is and that's just what it is in the Jewish community in the jewelry business you know somebody comes in there that's not Jewish all right and they're not from the community you know and even though for me I had to pay millions of dollars in cash up front before I got anything okay but I I was all with it. Before I was able to get any trust at all or anything like that, you know, my first
Starting point is 00:53:40 transaction was like, I need this, here's the cash. It's not like I needed, give me, give me. I built my credit up, okay? If somebody comes in and they want something and you have to write them a memo, you're wondering if you're ever going to see them again. They might be tempted because they're stupid to run off with $5,000, $10,000. Who do the worst people? to do business with that, you've said I'll never do business
Starting point is 00:54:04 with them ever again? No, I don't know. Is there anybody or no? No, of course not. I mean, people will surprise you. You could never judge a person by what they look like ever, all right? Because they will surprise you and shock you about who they are and what they're capable of. All right? And sometimes you might have a bad experience with a group or this or that.
Starting point is 00:54:26 Or you might have a great experience with a group and then the reverse happens or whatever. So there is no set rule for that. you know, and that's by the grace of God. But that's a rule, right? That's also a rule that somebody could be, the good can be bad, the bad can be good at times and surprise you. Yes.
Starting point is 00:54:44 Interesting. Okay. To the average person, say the average person sees a video like this, and they see going back and forth where, hey, this is nine carrots, and he sold it to you at 14 carrots, right? What can the average, because it doesn't increase the level of Trust. Right now, gold has gone up. I don't know what the numbers were in $4,300. $4,400. I bought a handful of, you know, kilos of gold. Wow, man. Look at that. $4,500. Yeah, they're not playing around with this. No, they're not playing around right now. So it's a good time to be in a business. But how about the average person? What can the average person do to not get ripped off? What the average person to do to not get ripped off? Well, you know, you got to learn, first you got to deal with trustworthy people. And then you got to test it. Gold is not that hard to test. But really, you.
Starting point is 00:55:32 You know, if you're a customer, man, you're not here to buy in and then run around and test it. Is this Rolex or real Rolex? Is it missing links? Is it this? Is it that? Is it this? Is it that? Why not?
Starting point is 00:55:43 Because, man, you want to... You're here to have a positive transactional experience. If I'm buying a motorcycle from Ducati or I just bought a Lamborghini, you know what I'm saying? I don't want to look under the fucking hood. I don't want to pop open the engine
Starting point is 00:55:58 and check the valves and see whatever it is. The difference is that's a Lambo. That's Tucati. If I'm buying gold from a guy, I don't know. Then don't buy it from them. Buy from tracks and license. But give me some red flags, though. Like, think about for buy, like, if somebody would tell me, you know, hey, I want to find an accountant.
Starting point is 00:56:18 I'm doing $40 million a year. Who should I hire as an accountant? I would give you what things to look out for. Who would you say, like, avoid doing business when buying jewelry when there's these two, three things? I don't think of the top of my head. But what do you mean if you have an accountant? What do you mean about that? No, no.
Starting point is 00:56:34 If you're asking me, say you're doing 40 million years, you said, Pat, what do I look for in an accountant? Right. I could tell you a couple things. What do you look for? On what to look for? I would say don't go with an individual guys that's independent. Go with a bigger firm.
Starting point is 00:56:46 Right. Even if it's a 50, top 50 regional firm. I wouldn't agree with that, no. Go with a 50 regional firm. And the reason for it is this, because if a guy walks. Right. And you have, there's a back in the days, it was a guy named Brian at Bally's that everybody did their taxes with them.
Starting point is 00:57:01 Yeah. Three years later, 50 people got audited. Right. Everybody went to Brian. And he disappeared. And Brian's like, well, guys, listen, I'm not in the business anymore. But if you're with somebody with a name, that name is worth losing credibility. So even if he walks, the firm still has to hold themselves accountable.
Starting point is 00:57:19 Sure. Maybe they do. Or maybe they can just. Oh, they absolutely do. If you're dealing with a number like that. So to me, buying from someone, you're in this space, are there any red flags? Are there any red flags? Buying jewelry, buying gold, buying that.
Starting point is 00:57:31 Yes. Well, you know, for me, when I walk in the room and I get irritated by a person or they don't respond, I already get turned off and that's it. I don't really even look for flags. It's just that if you don't say hello properly, if you don't have the dignity to say, hey, how are you? Then you're a piece of shit and I don't want to have anything to do with you. Okay? If you tell me one thing, you know what I'm saying? You're wearing a blue suit. No, it's light blue. Any deviation? of anything, you're done to me. You know what I'm saying? I'm not here to argue over basic facts and all that. So that's what it is for me. But for the average consumer, the only thing, if you're buying something and you feel like you're getting a deal from a small vendor,
Starting point is 00:58:16 you could get it tested, and that's that. And you can have to get a refund if you have to get a refund. But there's a reason why there's brands, because small vendors have to build a reputation that's very, very difficult, okay? So, and that takes a lot of time. If you're a small vendor like I was and you're overlooked, you could attract customers by lowering your prices and doing your personal business.
Starting point is 00:58:38 You know what I'm saying? And saying, hey, I got you. Don't worry, man. Here's my personal phone number. Call me anytime. You know, now that I'm a bigger business, people want to buy from me. They can't call me up. They can't call me up because I'm busy.
Starting point is 00:58:52 Or you could neck me or whatever. Yeah. But, you know, I'm busy. So you could book me on my neck. That's pretty much it. but if you're a small vendor you have to you have the advantage of doing personal businesses advantages and disadvantages being small being large advantages and disadvantage of being small
Starting point is 00:59:12 anyway listen I got a little gift for you you like gold chains you look like a gold chain guy I have it right now okay you have one right now well I got you a link this is not some bullshit okay it's a 14-carried gold link and I'm going to be remissed to to lose it but if there's ever a person to have it I think it's you so can I put it on? Of course.
Starting point is 00:59:35 Let me put it on, Rick. Of course. Oh man. This is a beautiful link. Whatever. But it's also good to strangle the fucking. Got a got his ass.
Starting point is 00:59:53 Live on the podcast. Not care. PVD is gone. Let me see this. Doesn't feel good, right? It doesn't feel good. No, not at all. George and Fred, man, guys, that's not cool.
Starting point is 01:00:03 Let me see this here. Well, thank you. Yeah, it's a beautiful link. It's sick. Yeah, I thought it would... It's heavy. I feel it. It's great.
Starting point is 01:00:11 It's not a joke. I appreciate it, man. Thank you so much for that. Yeah, I mean, and by the way, that's... Would you say that's a little bit of our hospitality, the Middle Eastern hospitality that we have where, you know, we're in the giving. Of course, we like to make money. Of course, we like to make money.
Starting point is 01:00:25 We're, you know, we're paranoid sometimes and we're careful when we want to do business with. Do you think that's a part of our nature to also want to make sure other people are happy with our service? Yeah, yeah. Listen, every culture has a better nature and a worse nature. And that's definitely the warmth, like last time I was in Azerbaijan
Starting point is 01:00:46 or when you go to Turkey or you go, whatever. You know, the warmth that people receive you in person is nothing like anywhere else in the world. Okay, they really, you know, welcome you. When you're on their territory and you are vulnerable, that's when they treat you the best. I agree. I agree. You know, in the Russian culture,
Starting point is 01:01:08 I was talking to you about the Baku family, Azerbaijan family earlier. One time she invites us to a wedding. I take my dad with me. I don't think I've told this story. It's not a big story, but it's my dad's going to crack up. We go to this place in Glendale. Okay, it's right across the street from,
Starting point is 01:01:24 I don't know if that's John Marshall or John Mear or whatever that school is. It's a little Armenian hall right next to the old Albertsons, I think it was, or Vons, whatever it was. And then we're sitting at a table. My dad used to drink a lot, but he stopped drinking. So this Russian man is like, listen, here,
Starting point is 01:01:43 Gabriel, a vodka, matheapie, my dad hits one. It's the second one. At this point, if you say no, he keeps saying, I'm offended if he keeps saying no. Right, yeah. 12 shots later my dad is sitting there saying listen if we say he's going to kill me we have to leave so he says to me we got to leave we get in a car i don't know how to drive i said dad i can't even
Starting point is 01:02:04 i'm pulling over right because it was so bad but that's that's the one thing where it's it's yeah they don't force you to drink in the middle eastern culture but in russian culture that's in russian it's an insult if you don't take a shot if they offer it to you they pressure you it's not really an insult they pressure you pressure is an understanding They almost put a chain around me and try to choke me, saying you better take a shot like tracks did. It's like, hey, take the shot right now or else I'm offended by it.
Starting point is 01:02:31 But no, by the way, were you in that movie with Adam Sandman? Yeah, uncut-champs. You were in, what was it called? Uncut Jambs. Yeah, I was watching it. I was watching it. I'm like, wait a minute.
Starting point is 01:02:40 Is that track? So which scene was it that you were in? You were... Yeah, there were in a couple of scenes. You know, I'm in the beginning of the movie. I'm on the phone with him. But when he's receiving the Opel, I'm in that scene.
Starting point is 01:02:52 How was that experience? The Ashkenazi boys, the Safdi boys. That was an amazing experience. I mean, you know, the Safty brothers did the movie, and they were looking for this part when he's receiving the opal. You know, with Garnett. I was there with Garnett the whole day. Shout out to him.
Starting point is 01:03:10 And they were looking for this part, and I have to give this speech while he's getting this opal. And they didn't really know what to do with that because, you know, he's opening up a fish or something like that. So I start ranting, kind of like. I like to do. And they loved it. And they got me for the movie. And we shot that scene all day. It was just me and Adam Sandler that whole day, for the most part, you know, shooting that scene. And, you know, he's an amazing guy. Amazing. He was making me laugh. He was, you know, doing all sorts of
Starting point is 01:03:40 stuff. I mean, that's a once in a lifetime experience, man. Being on a movie. Especially a movie that has to do with your business. Yes. I mean, that's like the ultimate. And with a guy like Adam Sandler. the crazy part is like i finally go i'm doing a movie i'm out of the diamond district i've been in the diamond district doing bullshit the whole time i go to the soundstage in long island and they recreate a whole diamond exchange booth i get behind the counter because i'm playing a jeweler and you know i'm uh some of the actors uh the security in the movie lekeith or kevin garnett they're asking me about watches they're asking me about shit i'm like yo bro i'm acting
Starting point is 01:04:19 You know what I'm saying? While the, while the, like, we're on a break, they're like, all right, well, how much is this, which? I'm like, this isn't even a real, this is, props. This is not, I'm not selling anything here. It was weird. It was a very weird experience, man. Adam Sandor, Kevin Garnett. Yeah.
Starting point is 01:04:38 Interesting. And when you're watching him and he's acting, you're acting, you're acting, what was it like when you said, damn, this guy's a pro? Did you see anything where you're like, he's a pro? Was it kind of like, that's it? He's a hump. He's a businessman, Adam Sandler, okay? He's an entertainer, but he's not a holly. He knows that he's just a mortal human being.
Starting point is 01:04:58 He's there to do his movies and make his money. He's a smart man, okay? Someone else might be... He's made a few hundred million dollars. Why do you think that is? I think he's an extremely likable guy, and people trust him. He's easy to work with, super easy to work with. So that's why he gets to business.
Starting point is 01:05:19 They're like, you know, I can have this guy, but it's going to be a headache, and he wants this and all these pretences and all this other shit. And with Adam Sandler, it's like, boom, let's go. How did they reach out to you? Did they reach out to you? You reached out to you? There was a, you know, A1 Studios, I don't know what to,
Starting point is 01:05:35 or 824, whatever it is, studios is, they had a casting system and they were looking for me. And because, you know, my feud with Takashi at that time, I came up, You had me do a, what's it called, the casting called? What was that like? For a guy who's not an actor, what was it like?
Starting point is 01:05:58 It was easy, because after what I went through in the Diamond District, screaming about, you know, money they owe or whatever it was, was nothing. And especially to be in a movie, to build up my brand, it was nothing. It was a cakewalk. What I went through in the Diamond District is something that is extraordinarily bitter. and I lost many years of my life struggling with these animals until I turned into what you saw.
Starting point is 01:06:26 Did this bring business? Did this bring notoriety? Did this bring people coming to you? Yeah. What did this do for you? This got the ball rolling. You know, all of my YouTube shorts and all my other stuff got the ball rolling. All these events got the ball rolling.
Starting point is 01:06:40 It's all tactics. It's all whatever. Right now I get a lot of attention but from whatever happened or so on and so forth. And I'm still, I got beefing with these guys. you know what I'm saying Akai and these guys they called up and they're like
Starting point is 01:06:52 you know some of some fucking somebody in the dime some go between another whatever I'm not even gonna hurt his feelings he calls me up he's like yo let's make peace we're all in the same we're not on the same fucking block we're not all this and that these guys have been playing with me this whole time bro what peace
Starting point is 01:07:08 you spit my face you strangle me you want you fucking strangle me what peace we're gonna make bro if I was really holding your fucking chain you know I'm still feeling this If I was really holding you and trying to strangle you for like 30 seconds, bro. Am I going to come back into your studio and make peace? No.
Starting point is 01:07:25 Right. You know what I'm saying? I spit your fucking face. I'm just wondering how to hell you guys are going to coexist. Now I'm going to fucking coexist. I'm going to go to war every day. I'm not here to coexist with any. You're right across from you.
Starting point is 01:07:37 Let's go to war every day. Cross. Let me curse out your fucking family every day. Every day. Every goddamn day, bro. Every day. Until people get bored of that shit, bro. Or revile, you motherfuckers, bro.
Starting point is 01:07:53 Babe, what are you doing today? I'm just going to work. Why was your day? Babe, went after George. They should have... Is there a live camera for people to see or now? First, I got to sue them, man. Is there a camera for people to see?
Starting point is 01:08:06 There will be. Whatever, there has to be. That's got to be documented. People would be tuning in. Yeah, yeah, yeah, exactly. You know what I'm saying? Yeah, if these fucking idiots are smart, they're going to fuck right off.
Starting point is 01:08:18 Good night and goodbye, bro. Empty you're safe, get the fuck out of there. And if the landlords, the Biharian family, have some sense, they'll throw them the fuck out of there. That's it. They shouldn't have never been there to begin with. Sold half the exchange to some fucking idiots. For what?
Starting point is 01:08:36 How much would you exchange sell for? I don't know. 20 million mortgage, mortgage. So they have real money. Half the exchange. Did these George and Fred have money? Yeah, man. They're greedy animals, bro.
Starting point is 01:08:44 They have a different store. They fucking hid their money. George and Freddie, you didn't pay your fucking taxes, you greedy bastards. You fucking hid that shit. You siphoned it off from the government, the U.S. government, you fucking dumb motherfuckers, bro. Go pay your fucking taxes and pay me, you fucking idiots, bro. Until we turn that fucking leaf over and take a look in there, what you've been fucking doing. Paying your sales tax, you stupid motherfucker, bro?
Starting point is 01:09:13 No, I'm not playing around with them, bro. They're fucking... Yo, bro. never met greedier people in their in your life and you've met some i'm sure these people you know you could produce some greedy people in this world and they could come from any culture anywhere hypocrites could come from anywhere okay like uh you know you know fouchi who's just telling you this is good for you and this and vaccine you know what i'm saying and you're watching that on tv across the whole country and you just can't believe what you're seeing these people are on
Starting point is 01:09:42 that level they hid their money they had enough to do whatever they had to do they had to do they their money i don't know what they did okay and um uh they need to be uh turned upside down they're they're with their pockets like rabbit ears you know clean ex for the kids tears like a biggie used to say okay they need to have their whole shit uh looked at and fucked with because they are ruthless and uh you know even here they had a different exchange and they ran it into the ground the father would go on vacation and close the entire exchange i'm on vacation so you have to fucking suffer. Lording over people, you know what I'm saying?
Starting point is 01:10:22 And instead of having grace. In New York? Yeah, in New Jersey. Instead of having grace that you are in a position of power to be a beautiful person because he was probably treated like shit. It's my turn to treat you like shit. It's my turn, you know what I'm saying? To do something disgusting to you or to treat people like garbage.
Starting point is 01:10:42 No, no, fuck you. Yeah, I think this is just the beginning. It's going to be interesting. What happens next? By the way, he said, Takashi, what happened with Takashi? Takashi, you know, when he was a trayway gangster, so on and so forth, whatever. I don't really even want to talk about this kid. That was back in the day. But Aidan Ross, he wants to, he's doing some fighting shit.
Starting point is 01:11:01 So I said, Aiden, we could fight. You want to fight? Yeah, me and him. Or you want to get in the business? You got to fight, baby. Or Takashi. You know what I'm saying? He could fight.
Starting point is 01:11:11 Now, Takashi's going to go inside for, I don't want to, you know, go back and forth with the kid. you know what I'm saying but did you ever make something for Takasha? Yeah I did business I knew him in the beginning I was at their house
Starting point is 01:11:23 I was doing all sorts of shit over there when I first started before I even did on Kajams I don't even remember what year it was but if they want to fight
Starting point is 01:11:30 you know what I'm saying I've had a couple of fights I'll fight Takashi or I'll fight Aiden who's your fight you fight? You fought who? I fought Nico
Starting point is 01:11:37 and I fought my MMA I fought who my employee that ripped off or whatever this is my fight over here, but my MMA fight, it's right in the thumbnail
Starting point is 01:11:48 is my better fight. You and Niko fight? Yeah, me and Niko fought. That's the Niko fight. But go down, yeah, click that one. Click straight, like, in the middle of the video. And you guys got to get paid YouTube up in here, baby. Rob, what are you doing, Rob? All right, so click it right in the middle. It's right in the middle of the beef.
Starting point is 01:12:06 You're doing UFC with... He's UFC? He's an MMA guy. No, he is. Well, listen, he pretended he was. He's a piece of shit, is what he is. So, I mean, there was a... So it's a long fight. This isn't the best part of it, obviously. But it's okay.
Starting point is 01:12:33 It's all a fight. He tries to choke me out, but he fails. Now, let me ask you, pause this real quick. Yeah. Trax, who were you in high school? 14, 15, who were you in high school? in high school? Just a confused, awkward guy. No, really?
Starting point is 01:12:48 That's what I was. Were you fighting? Were you getting in trouble? I mean, I would have a temper. I would have whatever, but, you know. You did have a temper? Yeah. You've always had this temper. Yes. Is mom and dad, you have one of their personalities or no? You know, my dad was a homicide detective in Azerbaijan. It's a peaceful job. Yeah. So he was a tough guy, and that rubbed off. You know, he's stepping over bodies coming home. so that rubbed off a little bit my mom is not nothing like that she has no temper whatsoever but uh you know that made me hard bro and it just made me tough and uh do you get into a lot of
Starting point is 01:13:26 fights in school um a few not that many you know what i'm a miss i'm a very you know peaceful guy it's if there's a misunderstanding i might you know lose my cool but you know what the joseph guy said it's only the money that's really the joseph guy were talking like he said one time he sneezed near you or something like that and he said he lost his mind Yeah listen dude this dude would have a I used to call it a snot bomb I don't know what was wrong with him
Starting point is 01:13:50 He would fuck We have a girl like that in the office like that Shout out to Mickey Rob when Mickey sneezes The building shakes Yeah no that's not this There was like a smell that would permeate something Oh got it disgusting smell And I'd be like what the fuck bro
Starting point is 01:14:03 It'd freak me out but yeah whatever man I mean this guy's remembering shit from 20 years ago 21 years ago and still talking about it. And he's like, I started you. Ah, ah, yeah, taking credit from my... It's like, imagine somebody from 20 years ago. I started you.
Starting point is 01:14:18 Oh, plenty of them do, though. And I told them that. I said, listen, you know, you know what it is when I get messages like that. But I get a message like that. It's kind of like, you know, that person said they started you. That person said, without them, without this. And by the way, you know... And that's true to some degree.
Starting point is 01:14:32 You know, you give some names, a Brian, a, you know, there's a lot of names of guys that impact. on John, Jamie, there's a lot of guys that I can give on business that helped out on a big way. But when they say without me, you wouldn't be anybody, that's where you kind of sit there and say, come on, man, just pump the brakes a little bit. If it was that much greater, you would be much bigger. And by the way, I don't mind. It's a part of the history that they have as well to say, I knew tracks when, dot, dot, dot.
Starting point is 01:15:04 You know, you're talking about you had a $5 million December. You had a $40 million a year. What do you project doing in 2026? I don't know. I'm more, I guess. So maybe a 20% more. 20% more. So you're going to hit 50.
Starting point is 01:15:18 Yeah. That's good. Yeah, that's a good sales. But, you know, it's all about the profit margin. You know what I'm saying? I want to make a couple million bucks a year. That's it. What product will you never sell that you used to sell?
Starting point is 01:15:28 You talk about the 10-carat chains that you don't do because it breaks a lot. What will you no longer sell that you used to sell? Nothing in particular. Nothing super cheap because super cheap shit. attracts, you know, the people that expect the most from the least. All right? The luxury business is the only business that where you raise your price and you sell more. It becomes more desirable, more inaccessible.
Starting point is 01:15:54 Like Chrome Hearts raises, you know, keychain, 5,000. This one's 10,000. It's the biggest product you ever, so most expensive product you ever sold. I think it would be a diamond, man. You know, like 600,000. or something like that. 600,000. Yeah, yeah, something like that.
Starting point is 01:16:12 Solitaire stones would be. So you're not in the watch business? Oh, the watches, yeah, absolutely. Will you sell the Potech? Will you sell the bigger watches? Yeah, of course, of course. You will sell the bigger watches. Yeah, we've sold skeletons, we've sold this, we sold that.
Starting point is 01:16:23 But, you know, the jewelry business is a, listen, if you want to understand the jewelry business, it's an inventory business. If you buy the right inventory, you make 10% on your inventory easily, okay? So 15%, let's say. So if you have $100 million worth of the watch, Watches? 10 million bucks. You can make $10.15 million a month every month.
Starting point is 01:16:44 That's it? You have the watches. So they got to buy it from you. Who do you guys buy it from to get it out of this? The best way to buy, shout out to Moses. Okay, this is, you know, another jeweler. The best way to buy is to buy from the customer. Because when they get 80% of their money, they feel happy.
Starting point is 01:17:02 They're like, you know, especially when the prices go up with the dollar and shit. So, you know, they buy a watch for 100 grand and they wear it for, two years and then they sell it for 75, they're happy. And then you could resell that watch and maybe it's now 110 worth and you resell it for 95. 20K.
Starting point is 01:17:21 The next customer is happy too, but you just made $20,000. So that's the way to buy is from the consumer. That's why if you want to sell your watch as you go to 64 West. Go to 64 West. Or Manette Tracks. Or Manette. Tracks. MAK. Especially Manette. By the way, you know Roman Sharf?
Starting point is 01:17:37 Of course. That's my boy. speaking to him, I'm going to dinner with him Wednesday. He's an amazing person, man. Yeah, so Roman. This is the best guy. Roman comes on. We do a podcast together. We put Roman's phone number, not phone number.
Starting point is 01:17:49 What do you call him? Menect out there. He ends up doing 300 Manects. Right. And he tells me, he says, Pat, I've sold a million dollars of watches on Manette. Wow. I'm not even kidding. No, of course.
Starting point is 01:17:58 The deal's in the business that he done. Roman's a good guy. Romans, I bought a couple pieces from Roman. I just recently bought a big piece from Roman. Forget everybody else, man. Just go to Roman. Yeah, Roman's a good guy. So, interesting.
Starting point is 01:18:09 So you guys collaborate, you guys are deals together? Or is it separately, just friends? We're friends. He helps me out and he does something for me, you know what I'm saying? And that's it. But the friendship is there. I enjoy his company. He's such a supportive person, bro.
Starting point is 01:18:24 This is the opposite of the fucking Akai people, right? You know, life can hand you, death in one hand, life in the other. Yeah. Okay? And this is the opposite. This is a guy who's giving, who's caring, who's a really amazing, just a pleasant person. And good father as well, he's got to, is that in your plans anytime soon? Yes, it is in my plans.
Starting point is 01:18:45 And I have to get going on that ASAP, you know what I'm saying? I want to get, luckily, you know, I'm 39 years old, but, you know, I have good genes. My grandmother was 101 when she passed. So you got a lot of living to do. I got living to do, but I don't want to be, you know, too old. But everything comes in its own time, you know what I'm saying? I just got the Lambo that I really, really like. Perfect color.
Starting point is 01:19:10 It's a Huraconstarado. Okay, it's an off-road Lambo. The only one, I'm the only one in a Lambo in New York City. Okay? Yeah, that's that first click. You could click that first video right there. That's it right there. So this is me running over gold with my old car.
Starting point is 01:19:27 And then I melt down that gold because... Just a minute. So I could crush it and fit it into the crucible. There's an important business reason for that. Once we pour it out into the brand new bar, I bring it over to Moses. How's the Ferrari? I'm sick and tired of seeing his Ferrari in front of the shop.
Starting point is 01:19:46 So guess what? I'm going to melt the bar into a Lamborghini gold bar. I take the Lambo bar and I cash it in with Isaac and then I get this. Because I've been taking care of my business for 21 years, now my business is taking care of me. With some smart choices, I was able to take some gold scraps and get this Lamborghini. And guess what? If you see one flying through the city with money coming out of the window, it's Tracks, NYC.com. Yeah. See, okay.
Starting point is 01:20:14 Everything comes in its own time. The Lambo came in its own time. I always wanted to be on your podcast. That came in its own time. Wife's going to come in its own time. Good for you. Yeah, you have that. Just stick close to God. That's really the plan.
Starting point is 01:20:26 Yeah. Rob, can you do me, favorite? Go type in on YouTube and just type in tracks. And then go to, actually go to, is that his channel? Go on his channel. Go on shorts. Okay. Go on popular.
Starting point is 01:20:37 Okay, go to the first one. Guys, 200 and 5 million views, 7 million likes. Let's see what he does in this video here. Go for it. We use this gold to work for our business. We're going to turn these scraps into a powerful business move as soon as they go on fire along with this Rolex, which we're going to roast like a marshmallow.
Starting point is 01:21:00 Don't worry, it's just a fake Rolex. It's all going to make sense as soon as we pour out this bar and throw that fake Rolex right. right in there. Did that ruin the bar along with this band? Let's find out when we flip it over looks like absolute garbage up until you start hitting it with the hammer and reveal the bar. The Rolex is stuck, but we're going to remove that, scrub the bar, and we have a 4,000 pennyweight piece of gold that we're going to join with its bigger brother in the safe. Gold does not belong in the safe hiding from the light. It's better put to business. That's why we cash it in.
Starting point is 01:21:35 800 now, $447,000, and then begin making watch deals all over the Diamond District to add $447,000 worth of Rolexes in our shop, and that's business. I'm going to show you how are you? So, gold scraps, man. So here's a question for you. How do you come up with these ideas? And why do you think there's so much interest? 205 million people watch this video, got 7 million likes.
Starting point is 01:21:58 Right. Why are people interested in videos like this day you made? I keep their attention from the first frame, okay? and they of this what did mr b say if you're driving down the road and you see a cow and you've seen them all the time especially if you're in the midwest you don't say nothing but if you see a purple cow you go oh purple cow you know it's when you haven't seen something before and you see it for the first time so it's the first time usually people are seeing gold melted gold cashed in and business being done only one minute so i just want to show people something i see that they
Starting point is 01:22:33 don't see and teach them something you know after that one minute you're a little bit smarter than you were than the minute before and that's really what it is it's valutainment it's value taming yeah like i agree it's value to congrats on the on the limbo that was a that was a good looking lamb yeah that shit is great so moses is he down the street from you guys is he yes i saw the other day it's funny that the moment your video went viral complex i think put a list of jewelers 20 most popular jewelers or whatever it was yeah complex Like, shout out to them. Yeah, do you have that list wrap?
Starting point is 01:23:06 I don't know if we even talked about it. But I saw this, I think, four days ago, three days ago, something like that, that they posted on their, I think this that one right there. See if it's that one, Instagram or one of the two. Is that it? Go next, Rob? Keep going? This is the older one when they didn't love me that much. They literally just did a new one.
Starting point is 01:23:27 Yeah, yeah, that's 39 weeks ago. Yeah, they just did one. Now they're putting up all my videos over there. I'm living on Complex over there. Yeah, they just... Yeah, right there to the right. Okay, there you go. Yeah.
Starting point is 01:23:44 So go a little slower. Nadine. Is she also in New York or now? I don't know. I never remember. Singapore. Keep going. Houston, Leo.
Starting point is 01:23:51 Yeah, Greg. He's a support. Thank you, Greg. Greg looks like the guy from Bronx tail, but it's not him. It's not the same guy. You know who I'm talking about? The young... Yeah.
Starting point is 01:24:03 The guy that was hanging out with Sonny, keep going? Moses. So what's Moses's story? So I'm starting to see him a lot as well. Yes. Moses is a very shrewd business, young business person that knows how to really price and negotiate and maneuver. And he's also a nice guy.
Starting point is 01:24:21 He's got a good family. Keep going? Look at that chain right there. Yeah, that I made. You don't want to be choked by that one. No. That may choke you without somebody needing to choke you. If the person is rich, let him fucking do it.
Starting point is 01:24:36 Go for it. Keep going. Go for it, Fred. Japan, keep going. Avani, he said hello. Yes. Keep going. Maharian boys.
Starting point is 01:24:46 Icebox, keep going. Icebox boys, also normal people. These guys are normal as well. Keep going. Jason Beverly Hills. You know these guys? No, I never met him, but I'm sure he's a normal person. Benny is a good guy, yeah.
Starting point is 01:25:03 Keep going. I've heard of Benny. Yeah. Jewelry Unlimited, very long time. They've been in business. In eBay days, I used to compete with them. Oh, really? Yeah.
Starting point is 01:25:11 Keep going. Johnny's another guy, great guy. Keep going. I don't know. I never met Gabby. It seems like a normal person as well. Elliot's another good dude. He's, you know, keeps to himself.
Starting point is 01:25:25 Nothing wrong with him, I'll tell you that much. And Alex, I never met. Good people. Good people. He's first, Alex? I guess so. Listen, the jewelry. business is
Starting point is 01:25:34 it's about the customer again it boils down to the clout and it boils down to unfortunately the rapper Drake where does Drake shop I got it you know what I'm saying the jewelry is not that hard to make now these guys are creative and they do
Starting point is 01:25:49 creative shit but so they'll make a creative piece for their client but it's just so corny bullshit to me you know I'm saying that's why I say fuck you who's some did the Trump's grandson buy something from you yeah Trump's grandson, I was talking to Barron
Starting point is 01:26:05 yesterday on the phone, he hit me up FaceTime finally. No, he was by the... He stopped by the shop. Barron's wanting to buy something. Barron is a fan, I suppose. You know, he watched a video of me screaming at these guys. He loved it.
Starting point is 01:26:21 I said, yo, your pops knock me out with the Maduro move. I'm like, yo, you couldn't tell him to hold off? Why is that? Why? Because, you know what I'm saying? Once he went into Venezuela, my views went down. I'm just joking. Oh, got it. They became the new story.
Starting point is 01:26:35 Yeah. So, Junior brought from you. So who was some? This is Donald Trump, the third. Yeah, yeah. So we went into the streets and shit. I mean, you know. With him?
Starting point is 01:26:44 Yeah. That's him. Yeah, Secret Service was there. Donnie. He looks like a Trump. Yeah, good kid. He's got to look. Good kid.
Starting point is 01:26:52 You know what I'm saying? Press play rap? That's really my passion is to give guidance to the kids. For a kid at his level, he is pretty straightforward. I mean, the parents ain't going to spoil him with a Rolex and all this other shit. That shit has to be. If you're getting your kid at Rolex, you don't love your child. You're destroying their life.
Starting point is 01:27:07 The Rolex is something you want to work hard for and then one day put on your wrist and say, damn, here I am, you know what I'm saying? I got there. That's the reward. Like getting your first sports car or getting... That might happen early in life. That might happen later in life. That might never happen.
Starting point is 01:27:23 Is that guy to his left of security? To his left, that's his friend. Oh, God. Sprite is a good one. Right is a good one. Batman's a good one. They have the Bruce Wayne song. It's a lefty.
Starting point is 01:27:36 Usually all the Rolex crowns are on this song. Oh, yeah. This one's the lefty. They only came out in 2023. And you know what? When they saw when a kai... And they were looking at watches. You know, the kids, they want to see watches.
Starting point is 01:27:51 They want to see lit shit. They want to see this. But remember, when you're dealing with me, I'm not on the sweetness, man. I'm not on the trying to B-O, you know. There's the watch. And then there's the man. You can have a time. a Rolex, a Petek Philippe, but it's got to be equivalent to who the man that's wearing it is.
Starting point is 01:28:08 You know what I'm saying? What's more important? Let me ask you some. The watch or the wrist that's wearing it? These watches are like trading pieces. You buy them for 10% more, you saw them for 10% less. When Akai saw this kid and the grandson, they were scared. They were cautious, but not cautious enough.
Starting point is 01:28:23 Who, Akai? A Kai. Why? They're still there because they're seeing, I'm with the president's grandson, and they're still using my name and stealing my customers. you know the greed it blinds you bro greed blinds you sin blinds you you know what I'm saying when you sin you're blind you could win 99 times and that one time you lose it all you know I'm saying just like did he just like who's who's the who's the one person but by the way diddy you said you did something for diddy or no when I was a kid um uh you know for sweet 16 he gave me some
Starting point is 01:28:54 business but you know I was only like 20 years old 21 years old and the quality I had was just garbage and then he looked at it and then he never did business with me again because the quality of what you had yeah yeah i mean i bought something from a vendor that was a g-shock fully iced that just had shit diamonds in it like horrifying how could he tell he's been around jewelry's whole life but the price was good but somebody was setting up his birthday for the sweet 16 MTV for one of the sons and then uh you know i got the before i was doing it and i you know i had crazy good prices. So when they needed jewelry, okay? At that time, my markup was like 5%, 10%. To make a name for yourself. Yeah, to make a name for myself. But I was stupid. Okay, I could
Starting point is 01:29:39 have made myself with 13%, 14%, 20%, 18%. Be smart, bro. Don't give it away. Five percent, please be my friend, but I need it, whatever. So I'm, uh, so I had good deals. They, they were attracted to that, and then it all turned to shit. But it's all right. Yeah, I think who's a, who's a one person you haven't done business with that you'd like? Is there anybody on your list that i like that you'd like to do business with um that you'd like to make a piece for it you'd like to patrick ben david ever we already did i'm wearing your chain now i got tracts is gold chain on my neck and i feel safe uh no i don't know man whatever not really worried about it particularly i'm a fan you know boss mandillo hit me up i'd like to make a piece for him for for for the rap community to
Starting point is 01:30:22 you know make amends because he's a real rapper have they ever have you been a you've been in movies but Have you been in a rap song, or have they mentioned you? Yes. Which one? Well, you know, there's a Jewish rapper, kosher, BLP. He's coming up, he's out in Florida. Kosher BLP? Yeah, Buster Rhymes did in his last album.
Starting point is 01:30:41 That guy right there, BLP, kosher? Yeah. Really? Yes. He's a great rapper. Wow. I mean, he's coming up. He's doing his thing.
Starting point is 01:30:50 And then you said Buster Rhymes? Buster Rhymes, yeah, yeah. What do you think about, what do you call it, Jacob the Jewelor. What's the brand of the watch called? Jacob and Co? Jacob and Cole? Yeah.
Starting point is 01:31:03 Well, listen, he's a master jeweler, another Baharian, that mastered the craft of jewelry. And, you know, he had a flawless performance in the jewelry industry, very subtle, very thoughtful. And as a subperson, the model,
Starting point is 01:31:20 you know, as far as a watch is concerned, there was always been creative watches. And that's it. that's all there is to say about it. You know, they're a little bit loud, and then he brands him a certain way, but, you know, he had legendary watches for years. And, you know, what I personally,
Starting point is 01:31:41 do I personally would die for Jacob and Co? No, I wouldn't, you know, that's not really a watch for me. But he comes up with creative pieces. And that's it. Is there a watch you on you'd never sell? No. Roman says the Roman would say the same thing.
Starting point is 01:31:56 You know what I'm saying, that not at the moment. I mean, I keep my watches in my showcase. My watch right now is some bullshit, Rolex, DeJos, that I just beat up and shit. I'm still actually want to get my watch back that was stolen in a robbery that I got to post a picture of that was hand engraved by this guy, Sir Jewelry, which is an amazing hand engraver. So I was going to do that video later and get that back because it's a one-of-one, Rolex, that was gifted for me for somebody,
Starting point is 01:32:22 was a customer that was... Somebody stole it. Somebody stole it. Where did they steal it? It was a ride. You know, the Boudabar, whatever. The guys went to jail. The police swooped in.
Starting point is 01:32:32 A bunch of shit happened over the course of my life. That's always a wacky story. But there was a robbery. They stole the watch. I want to get it back. But there isn't a watch that right now I have a million and a half in the showcase. That's not enough in the watch business. Okay?
Starting point is 01:32:48 I might put in, you know, another 500,000. But I'm thinking, should I buy a silver mining stock and just let that go up? or should I buy more jewelry and that go up? So I have to deploy another half a million, $600,000 worth of capital right now into the marketplace. Watches. Maybe, you know what I'm saying?
Starting point is 01:33:09 What about silver miner stocks? What's happening with silver? What's this story about this battery Samsung is creating with using a kilo of silver for cars that could go 900 miles with BMW? You don't want to find out about that a day late and a dollar short, my friend.
Starting point is 01:33:24 Okay, if they have a 900-mile BMW coming out that charges in an hour. Can you imagine that? And it uses a kilo of silver each? This is the EVMX and Berger was probably Gen 6 battery technology. These models are part of a brand new
Starting point is 01:33:44 new class platform with the production. Is it tied to silver? Yeah, you could ask that question. I mean, this is just, this is kind of a good news. You don't even know about it, huh? Just type silver in the search? It's really, um, really cutting edge news. Solid state EV batteries.
Starting point is 01:34:04 Yeah, try that one. Oh, it's a, uh, you're gonna have to dive deep for it, but. Nine hundred miles. Toyota claims. Breakthrough could offer 900 miles driving range. Right. Now, the Lambo's not going to do that, though. Fuck the, fuck 900 miles on the Lambo.
Starting point is 01:34:22 I mean, I have a V10 in that shit. aspirated. I don't need it. I don't drive it on the weekends. If you put 900 miles on it, it's, uh, I'm going to destroy that Lambo. I'm going to have it upside down by the time I'm done with that shit. How do you drive it? Are you like putting, like a fucking lambo, baby. I'm not a good for you. I don't do any tickle. Yeah, you know, every time when I buy exotics, they're like, what are you doing with this? I'm like, I'm going to drive it. As if it's a, I bought a brand new Rolls Roy's done. I put 20,000 miles on it. I bought a 458. I put 18,000 miles on it. I drive. Yeah. I bought an Avenador. I
Starting point is 01:34:54 I drove it every day like it's a BMW. Yes. Interesting. Okay, so last question for you. I'm a buyer. Give me an idea if I got 10 grand, 100 grand, a million bucks. Where should I put my money in jewelry? Or should I?
Starting point is 01:35:09 Yeah, you should. 10 grand, 100 grand a million bucks. That depends on how intelligent you are and how thrifty you are. Now, if you're getting an emerald that's an $800,000 emerald for $250,000, you should buy that. But if you don't know anything about an emerald, then you shouldn't do that. Then you should just buy gold and lots of heavy gold jewelry because that's easy to scrap and easy to melt
Starting point is 01:35:34 and go on with that. Gold. Yes. So you're long gone gold or you're... I mean, I was explaining gold when it was 1800. I started making gold videos when it was $1,250 an ounce. I started the business, it was $350. When you started the business 20 years ago, it was $350.
Starting point is 01:35:52 $350. From $350 to $4,500. Yeah, it was $10 a gram. Now it's over $100 a gram, $14K. 13X. Yeah, something like that, okay, on a chain, all right? So the price went up to 1900 when the mortgage collapsed, the mortgage crisis, and then it simmered back down at $1,250, and I said, buy.
Starting point is 01:36:12 It went up to $18.50, I said, last chance. Now it's $4,500. I don't know what the hell is going on. The story of our lives is what's going to happen with the dollar. My lifetime, your lifetime, the story of the dollar. Trump is coming in trying to hold the dollar and save it. After these people prostituted the dollar, okay? They put the dollar out there like a whore.
Starting point is 01:36:37 Give me my money, you know what I'm saying. This is what they did with the dollar. So the story of our lives is can he save the dollar or not? Because Zeezing-Ping is coming. And he's not, you know, an idiot. He moves quietly and carefully. And they're working on the silver now. They're working on the medals now.
Starting point is 01:36:57 But you can't trust the communists. You want to stick with this. So something is at play. But Trump is only there for three years. Xi Jinping is there for a long time. We all know the play. They want to show the dominance by taking Taiwan. And when they do that, they'll wait until Trump is out of power and they have absolute dominance.
Starting point is 01:37:15 And then maybe they'll take it. They're not going to take any risks, any unnecessary risks. That's how you got to that is his position. no unnecessary risks and the story of our lives in the dollar and for the average person they're buying they're not buying you know right now
Starting point is 01:37:29 the truth is whatever they're saying whatever the statistics are you can't really hold your money in the bank you know that you have to hold it in something and for the average person if you're not saving in precious metals
Starting point is 01:37:42 you're not saving period so this paycheck to paycheck credit card shit that America's going through is very tragic to me and it shouldn't be like that. Now you're in New York City
Starting point is 01:37:57 have you thought about like doing something creative like I love communism and taking it to Mamdani and handing it to him I don't want to have nothing to do with Mondani. Really? You're not a Mamdani guy? He's your mayor.
Starting point is 01:38:07 I mean listen I don't want to say it because he's my mayor he's going to be up my ass but I don't need any Mondani I don't need to have nothing to do with that I like Mayor Adams to be honest I met him you know he was a fine guy
Starting point is 01:38:18 I don't know what this guy's going to do let him prove himself and let him do something for the city. Communism, shm communism, all this other shit, all these games and all these idiots that vote for this hope and change bullshit and all these young kids with their, you know, they're lost, they're confused. And I remember that I was one of them.
Starting point is 01:38:36 I was thinking Obama was a great president and hoping for a second term he's going to do it when he was just a bullshit artist the whole time, bro. What do you mean by that? I mean, when he came out with the Obamacare, his big move that took years, you know what I'm saying he's a good cheerleader that's what the fuck he is okay
Starting point is 01:38:56 and he came out with Obamacare and the website crashed and it didn't work that means someone was coming up to him and saying yeah we're working on it he's like great we're gonna build the healthcare they're you know what I'm saying pretending people don't understand these people are fooling you
Starting point is 01:39:13 and they are pretending while they're printing dollars and stealing them that's all that's going on So all that Obamacare that was just feeling sorry for him and wanting to be a success. And when my eyes open to that, because I was a business person waiting for a good economy, and I was building a website, and I had to do it by myself on my own. You're the president of the United States, and your website's crashing, and then you're asking Google to help you, and then, you know, he did YouTube videos in the White House
Starting point is 01:39:42 because Google had to save the day. He had to pick up the phone and call Sergey Brin. You know how much did he spend on that website? Yeah, they got ripped off, and they always get ripped off. I think it was 900 million bucks or something like that, Rob. My friend. Yeah, they got ripped off. It's just telling them what they want to hear.
Starting point is 01:39:58 And it's just, that's what communism is, and that's what all of that is. You're on your own. You know, that's really what the Republican and mentality is, is you had to realize these people aren't coming to help you. It's only the primitive people of the world that are voting for these promises. And that's why they get these dictators, because they believe in the liars, okay? And this is, again, what I'm saying I'm about to say
Starting point is 01:40:23 is a little bit going to sound crazy, but it needs to be said, okay? It needs to be said, all right? And there's a lot of super-intelligent women out there. You've got Candice Owens. You've got her problems. You've got Megan Kelly. You got this and that.
Starting point is 01:40:36 But, you know, when women vote, they vote for the biggest bullshit artist out there that's telling them, you know, empty promises. Okay, all right? And that's, you know, that's what's causing a lot of this. I'm not saying, I'm not saying in any way that it's a concern, okay? Because as a man, you might have a different mentality, and you might be more cautious to bullshit. But these dreamers and these promises, it's dangerous.
Starting point is 01:41:07 So I just want to put that out there for the women that might be watching, okay? What you're saying is, please stop voting. Is that what you're telling them? I'm saying, stop buying into bullshit promises and liberal. dreams of kumbaya okay that's my message vote vote intelligently you know you need more female leaders you need more black leaders you need more amazing people that are standing out there and guiding people right you need more jewish leaders all right like that's like well consider myself to teach the jewish i'm responsible for my people not responsible for other people i'm responsible for the
Starting point is 01:41:40 jewish people you know for Azerbaijan for whatever to to give uh the right direction on moral behavior. Okay. And I would suggest for other groups and other people, it would be a big difference to the world if you stop believing in bullshit artists that promise you a bunch of shit. We're going to freeze the rent. We're going to do this. We're going to that here, there, this, that. These are all bullshit ideas. They're going to come to nothing. How many people suffered because of communism and because of all these promises of the distribution, you know, saying, yeah, we're going to, the central bureau, you're going to call the central bureau
Starting point is 01:42:18 and you're going to build apartment buildings in Kazakhstan from Moscow. This is not going to work, man. They're all going to say, yeah, yeah, yeah, steal the money. So wake up, America. Wake up America. Manect tracks, Maxud, and go buy some gold. Absolutely.
Starting point is 01:42:37 That's what the key is. I think that's what I took from the message here. Yes. Yes. tracks thank you great to have you on man thank you uh all the best you stay safe keep making noise uh you're you're you're meant to be on camera you are so entertaining to watch it's an understatement for a guy that's not in the space who just enjoys watching you you can grab the attention of the audience from the second you're on till the end thank you for having me my brother
Starting point is 01:43:08 that's an honor to hear you say that no i truly mean it you're you're fantastic at what you do take everybody. God bless. We'll do it again tomorrow. Bye-bye, bye-bye.

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