PBD Podcast - "Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742

Episode Date: February 19, 2026

Patrick Bet-David sits down with Kevin Roberts to discuss the Tucker Carlson and Nick Fuentes fallout, Heritage Foundation’s stance on political versus theological Zionism and anti-Semitism, adapting conservative policy to social media and AI, birth rate and family policy proposals, transgender surgery and mental health, China policy shifts, cabinet leadership under Trump, and calls for transparency surrounding the Epstein controversy.------🇺🇸 THE HERITAGE FOUNDATION: https://bit.ly/4rAt4yHⓂ️ CONNECT ON MINNECT: ⁠⁠⁠⁠https://bit.ly/4kSVkso ⁠⁠Ⓜ️ PBD PODCAST CIRCLES: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4mAWQAP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👔 BET-DAVID CONSULTING: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4lzQph2 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🥃 BOARDROOM CIGAR LOUNGE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4pzLEXj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💬 TEXT US: Text “PODCAST” to 310-340-1132 to get the latest updates in real-time!ABOUT US:Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

Tucker had Nick on and they did a podcast to get and he got a lot of heat for it. Article that came on, maybe even you spoke about it, about going to your staff and apologizing. What did you apologize for? A couple of phrases in there that I regretted. Project 2025, we're young Americans. All of the elites have all of this power and here's a plan to take it back. Your fiery talk you gave at World Economic Forum, I DMD, I said, great job. That was amazing.

And if I may, I will be candid and say that the agenda that every single member of the administration needs to have is to compile a list of everything that's ever been proposed at the World Economic Forum and object all of them wholesale. You get a call. Somebody wants to give $2 million plus, but he was on the Epstein Island and he had a relationship with Epstein, but 12 years ago, would you still accept the money? That's all. We believe that so-called transgender surgery is bad for anybody because of what you saw in Rhode Island yesterday. Not to be clear, not that everyone who's going through that surgery would do that kind of thing. The World Health Organization is discussing, foisting gender ideology upon the global South.

How do you address this? You outlaw it. You outlaw it? Because it's bad for the human person. So what would happen if they just said, period, you can't do it on America full stop? We'd become a better society. Did you ever think you would make it? I feel I'm so close like it takes sweet bit of me.

I know this life meant for me. Adam, what's your point? The future looks bright. My handshake is better than anything I ever signs, right? You are one of one? My son's right, I don't think I've ever said this before. Great to have you on. Man, I've been looking forward to this.

Thanks for having me. Yes, I remember you, first time I messaged you was your fiery talk you gave at World Economic Forum. I DMD, I said, great job. That was amazing, and you responded back, and we reacted to it here. And from there, obviously a lot of other stuff has happened, which we'll talk about. but it's great to have you here. Thanks for having me. Thanks for everything you're doing

to help make this America's golden age. Thank you. So I'll tell you my story and I want to kind of learn more about Heritage Foundation, you know, your responsibility is what you do as the president and if the conservative movement is fractured, if so, how, if not, you know, can it be fixed?

I was introduced many years ago. I went to an event at Miramar Hotel Santa Monica. Keynote speaker was George Will. And I know nothing about the conservative movement. I'm a business guy, 29, 30 years old. Mine and my own thing. I learned I'm a capitalist.

But, you know, my mother said they were communist. Dad said they were imperialist. And then when I went to this event, I'm like, oh, Claremont Institute. What is Clermont Institute? And then this guy invited me to his house where they would have debates. The chief of staff of Bill Clinton would debate, the chief of staff of President Bush,

at the founder of Public Storage's house. I think his name was Wayne Hughes or something like that. And then I spent some time with Larry Arne and all these other guys. and then Fred Weba, and more and more, I'm getting, this conservative stuff is interesting, and then obviously I get exposed to everybody else. So Heritage Foundation, for people that don't know,

if you don't mind telling everybody what Heritage Foundation does. We've been around 52 years, 53 years now this year, and what we do is focus on public policy problems. First of all, in the 1970s and 80s at the federal level, but increasingly, especially over the last four or five years since I've been president, also at the state level, all for the purposes of devolving power from Washington, and giving it back to the states and to the people.

But the thing that made us unique in the 1980s, Patrick, was that we didn't just write white papers, which is the typical work of a think tank. I don't even use the word think tank to describe heritage, although I think we do the best thinking in the business. We're a public policy advocacy organization, because the purpose of our research is then to walk across the street, go to Capitol Hill, and advocate for that research to help draft legislation.

We also have an issues campaign arm called Heritage Action action that is able to do under federal law more of that advocacy work. They do our lobbying on Capitol Hill on behalf of the American people. The other thing that we do that a lot of Americans don't pay attention to, which is okay, is that we help to connect the conservative movement around the world. We're very active in the Far East, in Europe, in Latin America, increasingly in Africa, all of the purpose of restoring self-governance. And so while we are nonpartisan, we are unabashedly philosophically conservative, and we believe that not only is a smaller government, government good, but the reason that a smaller government is good is because it gives you and me and all

330 million Americans more self-governance. That's the reason that heritage exists. I love it. Okay. And you guys got started in early 70s, 73. 73. Okay. And how much, the other day I'm having a conversation with a McKenzie guy, consulting, and he's a senior partner with them, been there for 25 years. And I said, how much has the consulting business with you guys change? And he says, I got to tell you, he says, 10 years ago, if a client would call us, you know, half a million dollar engagement, million dollar engagement, can you write us a analysis on the industry, you know, SWAT analysis, what we have going on? We'd write a paper and we'd give it to him, half a million to a million dollars. He says, three years ago, two and a half years ago, whenever Chad GBT came out, he says, I went on there and I wrote out, client asked me for the same exact product. That's a million dollar product. I went on Chad GBT, and I said, write it out for me, the report. It spits out the report. I give it a couple prompts. Then I take it.

Then I give it to my executive team to approve before I sent it to the clients. They said, we know you use ChachyBT, because he's testing them as a senior partner. But it's scary that this is 90% work of what we would do. What could it turn into the next three, five, ten years? Where am I going to with you? I think I know where you're going. So you're writing white papers back in the days. And, you know, you kind of, you know, you're not going to get younger guys coming out and calling.

out and having all this pressure that you have and everybody kind of looks at you guys as professors and scholars and we have to listen to them and this is this is how the system works and you know you got to work your way up as a columnist and you do this then social media hits then and everybody's got a voice and everybody's doing what it's doing how much harder is it to do what you do today versus what it was pre-social media era gosh it's a heck of a lot harder okay it's and I've seen that I've I'm an educator by training but and have been in public policy for a decade just in the decade that I've been in because of social media, now because of AI, it's changed. But it changed even before then.

Our longtime president, co-founder, the late Dr. Ed Fullner, passed away last year, said that, and he remained on our board and a close friend of mine, great mentor. He said, up until the last months of his life, he said, Kevin, the change that he had to adapt heritage to, which was the advent of Fox News, which was a good thing, right? The advent of the very early days of social media, that that paled in comparison to what we were now having to deal with, not just we had heritage, but the whole ecosystem of organizations like ours, the advent of AI. But one thing in particular, Patrick, that I'll home in on. And that is that everyone can be a self-appointed expert. Now, I say that with great celebration. I think that's good. You know, Heritage is funded not by

a few grand white nights in Washington, D.C., but by 565,000 individual members, everyday Americans, which means that although we're headquartered in D.C., we're not of D.C., all of that to say, we celebrate the democratization of information. But to your question, the heart of your question about how that has made our work more difficult, we have to adapt to that. And so what we've done, the bottom line is continue to do the research now aided with artificial intelligence. You'll never have a paper that's published by Heritage where artificial intelligence has written it. But we would be inefficient. We'd be sort of dumb if we didn't use AI for some of the data research. And then, of course, we double and triple check that. But the big thing that we've done

is shorten a lot of our research so that it can be more timely. We've spent a lot of time and resources on how to message some of these longstanding conservative principles and policies. And in a lot of ways, while I think a lot of people outside of heritage deserve credit for this too, heritage has helped to lead the way in that adaptation to this environment we're in. We still have work to do to adapt to it fully, but ultimately what we want to do is get good votes on good legislation and good votes on bad legislation. We're pretty good at both.

And obviously, the environment with technology is challenging, but filled with opportunities. Would you say the current conservative movement is fractured? Sure. Okay. How do you think we got here and what can you do about it? Or is it like, this is the normal new. This is what we got to accept moving forward.

Well, you're tempted to this historian, you know, so you're going to get two responses. Oh, go for it. That's why you're here. Yes. Thanks. The two responses. One is the historical response,

which is to offer some legitimate hopefulness. So as a historian, I would say that this, the conservative movement every generation or so is fractured. And there are a lot of reasons for that. One of them is conservatives aren't prone to what has become a pretty common impulse by the radical left toward intellectual totalitarianism, where it really is a group thing. Conservatives reject that. We're always much more comfortable in sort of our larger conservative family of having those

family conversations. But the second thing is to lean on Burke from the late 1700s, he'd say that conservatives always struggle being in power. We're a movement that is very good on ideas, very good on the academic side of it. But when, and I think this has been proven. Struggle to stay in power. To govern, which isn't to say that the policymakers who are conservatives right now are bad at governing. It's that right now we're struggling as a movement to understand that this moment we have,

with Donald Trump in particular as president, with a majority in the House, albeit narrow, but a really competent and virtuous speaker in Mike Johnson. And a Senate leader who's actually playing ball with conservatives, John Thune, those are fleeting in modern American history. And so what we try to do at Heritage to address that fracturing is to say, there's a time and place for those intellectual debates. Heritage is always going to be part of that, right? That's one of the chambers of our heart.

But when we're in power, let's be sure that while we continue to have those conversations, perhaps they are less vocal. so that we can focus on taking advantage of the political opportunity we have. I think the reason, Pat, that we say that at Heritage so naturally is because of the people we represent. We don't represent any elected official. We represent millions of Americans, several hundred thousand of whom support us. And we understand that while they may have an interest in these intellectual debates,

and I certainly do as a historian, that ultimately they want points on the board. They want to see real policy change. But I, that's a somewhat long-winded way of saying. The fractured nature of the movement always concerns us. And we're always at heritage, as our co-founder, long-time president, Ed Fullner would say famously, to add and multiply. Let's focus on those things we agree on and those policy issues we disagree on. Let's talk about this on the side while we help our guys and gallous govern. How tough is it to be, I run a for-profit, right?

So I'm not used to running a nonprofit. And when I run for-profit and I go raise money, and the board wants to tell me what to do, I've always kept 51% equity, so you can't tell me what to do, but you can give me feedback, because as an operator, as an owner, I prefer that. Now, today, my insurance company,

the last three years when I sold, I'm not. So it's a different mindset now. They have to kind of sit there. It's their company. It's their business, and they're going to give you feedback. How different is it as a nonprofit where the 2024 numbers are, I don't know, $133 million.

that's public 2025. You guys, I'm a finalized yet. And you guys, I don't know what the number was, 500, 17 to 600 employees, depending on what the timeline was. You're a good-sized organization. Let's say very, very successful assets we're sitting, I think, at 431.

You guys are a real strong organization. But you come in, you're, I think, if I'm not mistaken, you're Roman Catholic, if you, okay. So you come in, I know Roman Catholics. They're very different. I know Christians. I know not, you know, evangelical, I'll know, LDS, all.

all these. But when you come in, you probably have certain ideas that 90% you agree with everybody. But the 10% you probably don't, right? How is it managing donors that are giving you money? Because you may say something like, well, you know what? Like, you guys just went through it, right? Last year, I don't know what it was. Newsmax at 60 employees and staffers left. I think the number was 30 when they left. And $13 million moved to Pence's organization, which, by the way, I never even knew he had an organization, AAF or AFF, I don't know, whatever it's called, and, you know, $13 out of the $15 million, they go to them, and then, oh, my God, what do we do now? Because the comments that were made, how do you manage your donors who, God forbid, if you say

something, they're out? How do you manage that? Yeah, a couple of excellent questions in there, and I'll deal with them in sort of chronological order for me in terms of lessons learned as a leader. I learned this 20 years ago when I started at K-12 Catholic school, and I went directly from the classroom, having been a history professor, history teacher, debate coach to starting the school, which is a way of saying, I didn't really know what I was doing, probably thought I knew more. No doubt, I thought I knew more than I actually did. And I thought I could run it as,

quote unquote, my business. I was the founder with a couple of friends from high school, one of them the Catholic priest. And I realized, oh man, that doesn't work because it's just, it's not that easy. And the businessmen and business women we had on that school board told me that, you know, thankfully, you know, very friendly way. And so I became a real devotee of Jim Collins from good to great. But in particular, my single favorite book, I'm doing really small gesture with my hands because that addendum from good to great for the social sectors is, I think, well, for me, I will say, I skip that part, but I remember it. I do remember it. All of my for-profit business leader, Prince, Kevin, I didn't read that part. Yeah. But I have every-

great that he put it in there, right? Because I can see a guy like you like saying, this is what I needed. Because at that point, I was thinking, look, I know that I'm called because of my faith, to start this school. I know that I've got, without any hubris, this is a gift from the Holy Spirit. I've got some leadership skills, maybe even some business acumen. I'll just go into business. And some of my friends were telling me that, but I knew I was called to do this school. That little addendum changed my life because it made me realize this. This is the thesis to get to the heart of it. Colin says, almost verbatim, a nonprofit CEO is not a for-profit CEO. He or she is a legislative leader. And I sat back and I thought about that. And I said, I'm a guy who likes pot.

politics, it's my first passion. That resonated with me. And so among the many things, for example, fast forward 20 years that Speaker Mike Johnson and I commiserate on is both being legislate leaders. And I say commiserate because while he's grateful for the job that he has, he can't snap his fingers and even have 100% of his Republican conference join him. I can't snap my fingers as a nonprofit leader anywhere, including at Heritage and expect all of the board, all of the donors, all of my colleagues to salute and move on, we have to build coalitions. And so the second thing that we have honed over the years at Heritage, certainly before I got there, and we have continued it, is working in coalitions. And so sometimes that means when you have a

political realignment, which we're in the middle of right now because of Trump and because of the rise of populist conservatism, something as a historian, I believe is very congruous with our founding, there will be a handful of people who decide they don't want to be part of that. And the way we manage that at Heritage is to continue to add and multiply, to continue to talk about what our aspirational vision is for the future as a way of managing that coalition. What other organizations, former political leaders want to do, and I mean this with the greatest Christian charity that I can summon,

is fine. They can go do that. But I can tell you, at Heritage, as I said on my first day, every day we're on offense. And if there are people who are nipping at our heels because they have a difference of opinion about our tactics or maybe even how we are applying longstanding principle to policy. We respect them, but we're just going to speed up. And the American people are with us, which is why I can sit here smiling telling you this story.

Right. So going back to it, but what do you do when they come to you? Because I'm at an event. Charlie's doing the big fundraiser two years ago, three years ago, Marlago. And I would say exactly when this is. This is, you know how the annual one he does at the end of the year, at Marlago, it's got to be end of 21 or end of 22. It's when Desantis is doing well.

When would that be? When did DeSantis launch his book? Five months before he launched his book. It could be December of 21. Can you pull? He launched in March or May of 22. 23. Okay, so then that's February 20, 20, 23.

Two months prior to that. So December of 2022, we're at Marlago. And Charlie's up there, the great late Charlie. which we both love. I've seen what you said about him as well. May he rest in peace. He's up there doing his thing, and he raises some $41 million.

And I'm just sitting there watching everybody. And all I'm paying attention to, I'm not in this space. I'm a business guy. So I'm new to the political space the last five years. And just because I have opinions, it's not like I'm somebody that can run.

I'm not born here, so it's not like I don't have any interest for governor whatsoever. I just, I'm interested because it's combat sport, and that excites me, right? I'm just sitting, I'm like, okay, one lady gets up and says, we want to know some of you guys who usually give, you know who you are, I've been watching you every year when you come to the TPSA event.

You're not giving any money here because you're worried whether Charlie's going to be Team Trump or Team DeSantis. You guys should give because you trust Charlie, not whether he's going to support Trump or DeSantis. And I said, okay, that's exactly what I came here for. And then I sat and I saw the other person. And because of that, we're deciding to give, I don't know what the number was,

$2 million, probably in their late 70s, early 80s, this lady. Very attractive, very well put together, strong presence, great. And then I said, huh, Charlie has to deal with making all of these guys happy. Some are Christians, many are Jews, some are pro-Trump, pro-business, some are G3 money, which means they didn't build the money, so they want to give the money away, so they're probably more liberal than conservative.

Some are G1 money. G1 money are probably going to be more Trump than DeSantis, and then some are more hardcore conservative, like old school conservative, Reagan, and Trump's a disruptor. And I said, what a tough job to have. So that's why when I watch and see what you guys have to do, how do you manage all these personalities

that may or may not agree with you? What do you tell them? Do you call them? Do you have the one-on-one conversations? How do you manage these relationships? Man, I can't tell you. how 100% accurate and astute that is. In fact, Charlie and I would occasionally

two or three times a year commiserate on that. Not complaining, we're grateful, truly, for all of those people, and not just because of the material resources that they would give our respective organizations, because every single one of those people is a patriot, right? And we're grateful for them. And so the way I managed it,

I know that he did an exceptional job, the way that I attempt to manage that is to have conversations with people. I have an open-door policy at Heritage. I am on the phone a lot with a lot of different people, policymakers, donors, donor prospects, friends out in the movement. But I will tell you that there are two things that are really key, actually three, I would say. The first is, and I try to lead with this, articulate a very clear vision about where we're going. Because that means that in almost every gathering of the center right of conservatives, libertarians, people like free market, people who are social,

service, almost every gathering, there's going to be 80 to 90 percent agreement on that aspirational vision. And so at Heritage, what we're doing to that end is focusing on the American family, on the dignity of work, on free enterprise, on national security, on citizenship, what it means to be an American, including an American who emigrates and assimilates here into our culture, right? And so that aspirational vision is key. But the second thing is to be transparent. And I think the new cycle that Heritage went through over the last few months, which we didn't just weather, we flourish through is because of that ethos we have of transparency. But the third thing is we have to recognize that leaning on not just my particular faith, but I think almost anyone of faith would say this,

we're called to do what we do, not just to win elections, not just to have our favorite policy enacted. You're called. Yes. When you say we who is we, we as a heritage. We at heritage are called. Every single one of us, we're non-sectarian, but almost every single person in heritage is deep faith. Of course, we respect them all. But every one of us is called to wake up every day and not just help good policy get implemented, however we're going to do that, but to be cheerful warriors because we love that aspirational vision so much. And I say all of that, because it makes those relatively infrequent conversations of differences of opinion be put in context. And I'll give you a story, an example. I've got a friend now. He's a long-time

heritage donor. He's a friend who's a retired, B-G-Y-N. And he sent me a, I won't use his name because it sound like I'm being nasty to him. It's quite the opposite, as you will see. We send me this email about a year or two into my tenure in heritage. And he said, Kevin Roberts, I know that you are a big pro-lifer and I know that pro-life is a big issue for heritage. We work on every issue, one of the few entities that does. And he said, but you emphasize it so much for reasons I can't understand. Yeah, I'm reading this the way I think he's writing it, that I'm just thinking we're not going to be donors. Well, I called him. And I said, David, I'm not calling to restore your gift. I'm calling to listen.

He said, well, I'm surprised that you call me. I said, why? He said, because the email was a little hot. I said, no, talk to me. I genuinely want to listen. You and I, going back to transparency, this guy and I, you and I have a difference of opinion on this issue. You have a difference of opinion with heritage. We're not going to change our position because you have this difference of opinion. But I'm wondering if maybe you can remember that we agree 100% on all of these other issues that we work on. And I'll tell you, up until this very moment that I tell this story, not only did he continue to be a donor and has expanded his giving, but more importantly than that.

Was it Christian or Jewish? Christian. Okay. Although there are stories like that with Jewish friends, especially over the last few months. But the second thing is, we've become good friends. And while we still have a difference of opinion on that issue, that's not a deal breaker for him or for us in heritage. I love that.

That's how we operate. Yeah, and I foresee being like that, right? Because when you make money, the profile of somebody that has money, they're not easy people or else they wouldn't be successful. They're drivers, right? They're demanding. They fairly get, they tend to typically get what they want. So they could sit there and say, you know, if I just cut you a million-dollar check

and you got up there and, you know, for example, let's use the instance of what happened, right? Where Tucker had Nick on, right? Tucker had Nick on and they did a podcast to get in. He got a lot of heat for it. And right afterwards, I think you said we will always stand with Tucker and the rel- So you said something, very positive, complimentary towards Tucker. And I think even Tucker spoke at Heritage two years ago, two and a half years ago at one of your events. So he's complimentary of you guys as well.

But when that came out and then some of the people walked, there was a article that came on. Maybe even you spoke about it about going to your staff and apologizing. What did you apologize for? I apologized for two things, mixing up personal friendship with institutional friendship. And secondly, especially for Jewish friends, but for anyone, a couple of phrases in there that I regretted. And I can tell you, my closest Jewish friend called me the next morning. And he said, Kevin, I know you're not an anti-Semite. You've expanded the work of anti-Semitism and heritage. And he said, you're a Roman Catholic. I know your faith well enough to know you couldn't be.

He said, but this is something that you need to address head on. And so it's sort of like the conversation with my retired OBGYN friend and donor that this Jewish friend up until this very moment as we sit here has been a great guide in setting up conversations for me and for us at Heritage to have. The reason those have gone well in spite of not just the news cycle, but what seems to be an agenda that goes well beyond the video controversy is because people know the record at Heritage. I think it's safe to say, if you think about my colleagues who work on the scourge of anti-Semitism, there's no organization, at least of our size and scope that isn't a single issue organization that's done more to expand work against anti-Semitism. And so that's really carried the day. And as we sit here with this recent flap and news cycle having concluded, people realize,

oh, I know heritage. I'd say people know me and the work I've done, especially as a Catholic leader against anti-Semitism. But the most important thing is I know their aspirational policy vision for the future and we want to be part of that Let's get to work because remember we might just have six or eight or nine more months to get good policy But what were the two things you apologize for? You said two things you said you apologize for I thought that the script of the video was in a couple of cases was in eloquent then I talked about that then so I don't have to repeat them But the point is I thought from my Jewish friend's point of view is that well he could excuse it that maybe other people who didn't know me I get that but I'm trying to your heritage

The British Foundation, your main cornerstone is freedom of speech, right? So I watched a video multiple times and multiple times. It sounded like a very reasonable video. I'm a Syrian-Armenian. I don't have any problems with them, with anyone who's Jewish whatsoever. We've had BB on, but we've had Nick Fuentes on. We're the only podcast in the world that within 30 days had BB and Nick Fuentes on.

No one's ever done that before, not mainstream or podcasts. We'll talk to anybody and have a great conversation with them. But I want to go back to it. Is it when you said you can be a, you can be someone who supports the Jewish, someone who can criticize the Jewish community without being an anti-Semite? I think he said something like that, right? Do you still stand by that? Oh, absolutely.

Okay, that's not what I apologize for. So it wasn't that what you apologized? No, it was mixing personal friendship with, institutional friendship. And it sort of goes back to one of your earlier questions about being a nonprofit leader. Heritage is not my business. Heritage is a nonprofit organization. I get the privilege to lead. Jim Collins said earlier. And so that's the first thing. And then the second thing is some really genuinely close friends of mine who are Jewish said, Kevin, there are a couple phrases in there that we forgive you for. But, you know, while we support your stance on free speech and not canceling people,

it's also a separate matter to make sure that one of the ways that we can sustain free speech and speaking freely is to make sure that our words are carefully chosen. That was a thing that I wanted to address. So I love in Florida. We came here because of the Santis. We like the Santhas. I think he's the number one governor in America. He's done a remarkable job. I think he's done a phenomenal job and I'm a big fan. And I recruit for him all day long to get people to come here. We moved a lot of people to Florida because I can easily promote him, unlike the previous governor. when I lived in California, Newsom, I lived in Texas as well, and I could promote for him as well. He was an easy governor to promote for. Even Perry was an easy governor to promote for. But, you know, sometimes when, you know, in our company, okay, we have people here that want to be part of Aitainment.

They're hardcore Christians. You know, in hardcore, we got to protect, you know, Zionist, and we got to, you know, you can't. And then we have guys that are, you know, on the other side where they're like, wait a minute, why can't you criticize them? you know why why are they coming out with a certain legislation where you can be critical of some of the things they're doing with you know uh to criticize apac or to criticize this why can't you do that and i'm right here is where i'm at right and i watch both that's what i like i like to see both sides what do you stand with it what's your position it's really important this and this is heritage's position that there's a difference between political zionism which is the the right of the Israeli state to exist which we support 100 percent probably rather famous the second, and divorced that from theological Zionism, and those of us who are Christians, depending upon what our particular Christian faith is,

have differences of opinion on that. Because they're theological and because Heritage is a non-sectarian organization, we honor all of those. And we have some people who work on very pro-Israel policy who are Christian Zionists. Within the organization. Within Heritage, we have others who are not Christian Zionists. They agree 100 percent. Heritage agree 100% on political Zionism, but we have to, as a non-sectarian organization,

allow this theological disagreement, which really inside the workings of Heritage don't have a place because we're not a religious organization. And I think one of the fruits that's come out of the last few months is Heritage playing a role in reminding people of that delineation. And it's helped some of the fracturing of the conservative movement, because people, whether through ignorance, just not having read about this or maybe having forgotten, they have conflated political Zionism and theological Zionism. They're two different things. And I think that may be a helpful way for people like you and me who are in the middle of those questions,

although, you know, 100% supportive of Israel's right to exist, that we remind people of that. Got it. So when you're getting calls and let's just say you have a big donor that's calling you and they're saying, hey, we don't like what you said. Maybe you could have been different on how you approach this. situation on Israel. Do you guys put events together and allow folks from opposing sides to debate and have conversation where the donors can see it? Yes, we do. In fact, we pride ourselves. Can you give me an example of that? Sure. Let me take back up one step real briefly, if I may, because this is a

really important context, although it's going to sound like nerdy think tank talk. Heritage is famous for something called its one-voice policy. Unlike other policy organizations in D.C. where different scholars at the same organization can have different voices, different positions on issues. Heritage, if we speak on something that's as an institution, a single voice, one voice. Why? Because we're advocating for policy change. You can't write a white paper. Meaning you guys at the top have to be aligned 100%. We publicly, we have to be, have one position, the same position on a policy issue. So for example. In front of the donors, you guys have to be aligned behind closed doors. We can

debate and discourse. There's total sausage making. There has. to be right. I agree fully. Okay, I got it. Okay. So but at the end of the day, once we get out of that door in front of everybody, we're on the same page. United. That's right. Okay. So that's important context for the story I'm going to tell. So we have this one voice policy. It had become sort of moribund when I and my leadership arrived in late 2021, for whatever reason, I don't know, but we were charged by the board, revitalized the one voice policy. And the way, interestingly, although it doesn't quite meet the eye initially, the way you do that is to actually increase the debate internally. Our rules are it's got to be collegial, it's got to be

professional, can't be personal, and the way you amplify that is to have competing voices come in and do public events. We're not saying that having someone who disagrees with us on tax policy or education policy is somehow going to now change our own policy, but we're saying we're confident enough in our own research, our own position that of course we want to have public debates. The big issue example I want to offer is our changing policy on China. Heritage led the way on most Americans believe certainly mine that America was going to prevail on China because our free market and American values were going to turn China and us. And when I got to heritage, by the time I got

to heritage, I was convinced by none other than Donald Trump that that was wrong, that China had been taking advantage of us, that American policy had been too weak. So you guys got started in 73. This is Nixon. Nixon triangular diplomacy. We go to strengthen China. We open up the market. They go from number 10 to number two in GDP.

Russia drops to weaken USSR Soviet. So at that time, we can convince China to think like us. That was the mindset of heritage? The prevailing mindset, not just of heritage, but of the conservative movement under George W. Bush's presidency. You can baptize them into our way of thinking. Exactly. And the thing is, that was well-intentioned.

And so I get to Heritage, and I had the same misguided thought, right? So this is not Kevin saying, man, I've been right for 25 years, listen to me. I get to Heritage and say, guys, we have to change our policy. And so what do we do? We start having public debates, conversations on our stage at Heritage, introducing, including for our own colleagues that, you know, maybe we were wrong, well-intentioned. And then we published this big paper in 2023. And everything for us starts with the research

in order for us to talk about it, right? A new Cold War with China in 2023. The Washington establishment went nuts. Why? Because that's not the prevailing Republican establishment thought. We're going to turn China into the United States. This story leads to one of my favorite stories in my tenure at heritage.

Our aforementioned longtime president, Ed Fulner, calls me. And he says, Kevin, we were wrong on China. and I want to come to an all-staff meeting and I want to explain why. I said, Ed, you don't have to do that. You know, there's risk to you. People will think that, you know,

it's your fault. I said, you've got nothing to be blamed on. I had the same idea. He came to a staff meeting and he said, I want to tell all of you that the policy we're now embarking on, which is a hawkish position on China, where now the conservative movement is,

certainly the Trump administration is, we have to be with. And he said, if we're going to have the humility to persuade people that we were wrong and now we're right. It starts with conversations internally. It starts with conversations on this stage because sometimes policymakers need to develop that humility. I am extremely proud, ironically, of that humble moment by Dr. Fullner, by Heritage as an institution, because what we said was our research was good. We were well-intentioned in the policy

prescriptions that we offered, but that was a generation ago. And circumstances have clearly changed. And if we don't read reality truthfully and see what China has been doing, who in Washington will? And so that really is how we operate, which is why, to connect to the recent story that you were asking about, we'd never doubt it that we were going to flourish through that kind of news cycle. Because every three or four or five years, there's some controversy that heritage starts because we are willing to take a look at the facts and tell the story as we think it is. Right. In the NBA, when they do the collective bargaining agreement, I don't know if you're a sports guy or not. Huge sports fan. Okay. Who do you like? Who are your teams? Well, Texas Longhorns, anything they play. Okay, good. Well, you guys got a good quarterback. My son wants to meet him. He's a great guy. Big fan of us. Yeah, that's what I hear from everybody. But so look at different teams, different sports and think about it from the standpoint of which teams would you buy. I wouldn't touch the NBA today. I just don't trust what they're doing. But in sports, each sport is different. You got owner-fan player, right? NBA became two player-friendly.

When it became two player friendly, the players owned it. All-Star games sucks. They've lost the dunk contest. People don't even watch it. It's the first time I didn't watch all-star games. It's horrible. The regular season games suck. There is no defense.

You know, they're averaging 120 points a game, which we're accustomed to 89 points, 95 points a game back in the 90s. You sound like a Knicks fan. Yeah. Well, you know, bowls, calves. You know, although I'm a die-hard Laker fan up until LeBron showed up. I was trying to trigger you. I was Celtics fan.

Oh, you really? Okay, that's good. So Lakers Knicks. I was there the last time we beat you guys in game seven. Come on now. Kobe, I was at the game. I took my pastor, Dudley Rutherford. We had a great game.

What a game. Yes. For us, you guys had a hard time that day. But you now have more than we do. We have one more chip than we do now. I was just growing to like you. Come on now. But when you think about these things,

you know, and you watch how NFL does it, which NFL protects the small markets, and you get a superstar. He's going to stay with you for 15. 20 years. You're not going to lose them. You go to the NBA. God forbid you bitch and moan, trade him or else, you know, I'm going to go on social media. I think NBA, NFL has it figured out. I think MLB is doing okay, although they're allowing Dodgers to get a little bit too powerful, the bigger guys. To you, who is your number one? Okay. So you got player, owners,

fan. Who is the number one customer to heritage? The American people. The people are the number one. Donors or to people? No, the people. Now, some of the, but I say people, I really mean everyday Americans, people who are small business owners, blue-collar workers, grandmas, whoever they are. Now, of course, several hundred thousand of them will also be donors to us, you know, for the most part, small donors, and we very much treasure them. So in no way am I being dismissive or ungrateful, obviously.

But the reason heritage has been so successful, the reason people call us, other people say this about us. We try not to get engaged in this. Call us the most influential conservative think tank in the world is because we put the American people first. And so I'll tell you a story that underscores this. A few years ago, four years ago now, I was asked to come into a meeting of Republican senators to try to, by the conservative senators in the Republican conference, stop the end of your omnibus, which is just fancy Washington speak for spending more money that we don't have. And I went in and I said, I'm not here on behalf of my colleagues who are budget scholars, although I rely on their work. I'm not here on behalf of our

board, although I'm grateful for their service. And I'm definitely not here on behalf of my importance, whatever that may be or not be. I'm here on behalf of heritage members. And I have to speak on their behalf and say, you have to stop spending this money. That mindset that has allowed us to be influential because we then pair that with what I think is the policy brilliance of our colleagues. and then in some cases, policymakers who are willing to become are spokesmen on things. What is the average age?

That's what I'm searching, Brian. What is the average age of a donor at Heritage right now? Probably late 60s. Oh, really? Yeah. Is that pretty accurate with TPUSA as well or no? Probably not. I've talked to Charlie about that,

although I forget what theirs is. And part of that is heritage is one of the two or three largest membership-driven organizations. And because a lot of that is through snail mail, that donor base will skew older. Yeah, I'm curious. And the reason why I'm asking this question is the youth.

So what are you doing to win over the youth? Because if you're looking at what's going on right now, so even with the topic of social media that we started off with, right, you'll see these guys going viral. and, you know, the Gaza situation, Palestine and Israel and genocide. We've all seen these debates on Pierce Morgan. You've been on a couple of the debates, right, yourself. So how are you, what is your plan or heritage plan on hear them out, maybe speak to them,

maybe see why they see the way they say the things they say? What is heritage's plan with the youth? Two big things. I appreciate the question because I'm still a teacher at heart. And so while I'm probably not the best as a Gen Xer to be the messenger, I have a great passion for my colleagues who are engaged in that. But two big things. On the one hand, be us, be authentic, which is not an arrogant comment.

Did you say be us? Be us. Be heritage. What do we offer the conservative movement? What do we offer the United States of America? I think the best policies that are out there. And a lot of those policies have to do with issues that young Americans care deeply about. like affordability, like a much more restrained national security posture. But the second thing is we've had to learn to adapt to the environment we're in.

And so we have invested a lot in not just social media, but what I would say is to be present. And so even in my own speaking engagements, engagement with organizations around the country, we have a preference for those organizations that are working to reach the younger electorate. Why? Because we've pretty much figured out how to talk to people who are my age and older.

And not that we'll always take that for granted, right? But we know how to do that. Let's go work with TurningPoint. This is why Charlie and I became good friends. It's why we continue to collaborate with Turning Point. How do you guys collaborate? How does Heritage and... A couple of ways.

It'll sound a little simplistic, but it does speak to a larger trend. We try to do co-branded events and so that we're trying to get our base and their base at the same event, although they're good at both of those. And the second thing is, I mentioned earlier in our conversation, this issues advocacy part of heritage called heritage action.

It's a 501C4. It can do more generally defined political things. We do some collaboration with turning point action on some of those issue campaigns. And it's allowed us to take some of the tactics that they have used and perfected with younger Americans and integrate that into our own work. Who is the biggest spokesperson for heritage that's in their 20s? Well, Emma Waters, which might be early 30s, but Emma Waters is in that category. And what's wonderful about Emma is that she's become, I think,

the leading scholar on family policy, on right-minded ways, including policy and culture, to witness to family life and the role that federal government may play in that. Yeah, I always ask myself, you know, Humberto came out to me there. They said, we should launch a new series called How to Fix Dot, Dot, Dot, Whatever, Disney, how to fix this, how to fix the NBA.

And, you know, I'll go to a business and I'll kind of look around. I don't know if I would put the entrance there. I would put it over here. I don't know why the hostess. When I ask where the bathroom is, she just pointed. This is a $200 person plate. You don't point.

You walk my dad to the bathroom. We were at Flagler's the other day, restaurant on my wife's birthday, a Valentine's Day. And my dad asked one of the host, Not that what do you call it? The ones that come and pick up the stuff, I don't know what you call him.

Anyway, so she comes, she's picking the stuff and she says, where's the restroom? My dad's 83 years old. And she says, the restaurant's at the front, but let me have such and such take you. Lady came, walked over there. So that's all I was paying attention to. So that's great.

This is why I love Flagler's restaurant. And Mikhail does a great job running that restaurant, Italian guy. So when we set out to create a shoe that blends comfort, function, and luxury, We had the choice to make it fast. We had the choice to make it cheap. We chose neither.

Instead, we chose Tuscanyero. We chose true Italian craftsmanship. Each pair touched by 50 skilled hands. We chose patience, spending two years perfecting every detail, and we chose the finest quality at every step, introducing the Future Looks Bright Collection. Not rushed, not disposable, not ordinary. rather intentional, luxurious, timeless.

What does heritage do? And I don't even know if it's part of your strategy or if it's important or not. If it's not, then just say, Pat, it's not that important. What does heritage do to become cool, attractive to 20-year-olds to say, you know what? Heritage is cool. I want to go because you guys have a lot of history

to learn from. My kids, you know, there is many, many institutions to go through to learn. It's very important for companies like you guys to make it. Very important. For us, it's very important to make it because we need that conservative ideology to, this is not an easy job you have. Your job is very, very hard. And the job of Heritage or Claremont or any of these guys, TPSA,

you guys have a very difficult job to work. How do you track more of the youth? Number one, we're authentic. The one thing that Gen Z... There's got to be more than that, though. That's a vanilla answer. I don't mean it to be vanilla, although it's fair for you to say that. What I mean by that is, so bear with me for one minute,

is that what the biggest critique that Gen Z has of our generation of the United States, more than anything else, is that the existing institutions are not authentic. Congress, media, law enforcement, unfortunately. And so for heritage, we're not going to go out and say, we're going to change what we've been saying. We're going to change how we do the core of what we're doing. We're going to be us. And I'm going to get to the second thing, which is something that we're learning.

To your point. But the greatest or the segment of the population that loved our presidential transition project the most, Project 2025, we're young Americans. You know why? Because it is a massive critique of what youngest Americans have of this country, which is all of the elite, have all of this power, and here's a plan to take it back, and heritage in spite of all the slings and arrows, you notice as part of our ethos, we're willing to take those, is going to stand tall and keep pounding, pounding, pounding,

so we have to continue to be us. But the second thing is, and this is what we're getting better at, we're not great at it yet, is using modern technology to access that segment of the population. And we're doing a much better job of that than we did three or four years ago. But a lot of it, I will say, is also the people you spend time with. So heritage is sort of a point three. Heritage is sort of leading a

reconstellation, if you will, of the conservative organizations in Washington. And organizations like Claremont, like Turning Point, like American Moment, like Center for Renewing America, like the Conservative Partnership Institute. We'll work with anybody, Pat. But these are the organizations that are going to be authentic and also to the extent that it makes sense for going to use the tools, social media in particular, to access a segment of the population that we haven't enough. That combination has allowed us to have quite a following with younger Americans, but we still have to grow in that. Yeah, I wonder. I wonder what that movement would be, because it would need to be intentional. I don't know if that's enough on what you're talking about, because what

I do know is your philosophies of the way to live are right. that's winning idea. So I think, and we're seeing younger men becoming more conservative. We're seeing, you know, specifically younger men, not younger women. You see the stats when you're looking at it. So this is good because yesterday my son and I were talking. It was reminding me at the VAL conference that he wasn't there. And I said, well, you weren't at the VAL conference?

He says, how do you not remember? You called me. That's when Charlie died. I said, that's right. We spoke. And my oldest son has never. got emotional for it. He's not a he's a very very strong you know son. The day when that happened, I was at the vault conference had to call him and he says, dad, I need to talk to you. And when I came

back and I walked with him for 30 minutes, he's never hugged me for 30 minutes like that. I've never seen him do that. So we we are relying on you guys to get it right because this is not what I do full time. My job is a different thing than you guys. So for us, I think you guys have a very important role to do a better job of getting the message out to the youth. And I don't know how you do it. Obviously, we saw the playbook of how Charlie did it. And Charlie would go out there and sit at the colleges and he would do the high school thing and all that stuff and get out there with the messaging even more. But I think you have a, you carry a burden, whether you want to call it a legislative burden or just a burden. That burden's on you because your messaging and the history that you have

needs to get to the kids, not just to people that are already agreeing with you. When Charlie and I, first time sat down, 2017, Adam, on the podcast, I said, I said, how many people you got here? Thousand people. So why is everybody white? He said, no, they're not. I said, I'm just asking them. Because I'm not white.

I'm Middle East or my wife's white. But I said, why is everybody white? He said, well, you know, we have 36 people that are Hispanic and 20 people that are this. I said, that's 95% white. He said, well, we're going to work on it. And he said that to me. I was like, you know what? It's great. So next year, you know, you go to TPUS.

All types of people are now showing up, right? Is that even a, you know, is that even a thought? Because in Blue Ocean Strategy, is that even a plan? Is that even a plan? Like, that's not really that important to us. We're going to focus on this demographic. It's kind of like, you know, cars. We're not really wanted to go into sports car market. We're trucks. We're F-150. We're this. Or do you really want to get into the U.S. No, we absolutely want to get into it. My point in saying that we've improved in that regard, but we have some improvement to make,

is just to be transparent, that we haven't figured out how to unlock that door. A closer collaboration with Turning Point has helped, but I will tell you when it comes to your point about these almost all white audiences, we have had some modest success with African American outreach. Before I got to Heritage,

I was running the Texas Public Policy Foundation, and we had begun to hone pretty well this outreach to voters in South Texas, almost all of them Hispanic. There are obviously huge, huge increases in support by Hispanics, both men and women and black men, and what I would call the MAGA coalition, where heritage comes in, is in addition to wanting to reach those audiences, as Charlie did, is also to help be the glue behind the scenes between the principles and the

policies, how you message it, and then learning from these other organizations we're collaborating with more closely, how we ourselves can do it. Right. And a part of it is, if it's not part of a strategy. It's not part of the strategy. It's a vital part of our strategy. Why? Because we exist to restore self-governance to the American people. That can only happen if there are conservatively minded men and women in Congress and state legislatures, which means you have to do what? You have to win elections. Right. And so Heritage always thinks in 50% plus one terms. We are a coalitional organization. I've spoken at Amphist a couple times. I've spoken at CPAC. And when I go to CPAC and I look around, I'm like, okay. And I go to TPSA. Got it. Energy TPSA, 9 and a half.

half. Energy CPAC, six, right? Six and a half. Unless if the main keynote speakers come, then it's a different story, right? It's a lot of business be done deals. I haven't been to your event to see what it's like. But the point is, the energy of who comes there is very important. So strategically, who do you invite? Are your guests, people that youth will say, I really want to hear what he has to say. I really want to hear what she has to say. I don't know what that is. These are things that you guys got to deal with on an organization. But those are the questions to ask for sure. Right.

But you're the biggest one. And you guys are a name that we all know. Like one time I'm with Brian Tracy, I invite him to speak at our event at Reno. And I said, Brian Chosey, you know, I'm one of the biggest donors at our heritage. Brian Tracy? Yeah.

There's no way. So I went and typed up Brian Tracy. Oh, Brian Tracy Heritage Foundation. I didn't know that. Long time board member. There's a lot of people that you guys have that people don't even know these names. That what it made me think about is how do I not know. this. How are they marketing who is in there? How are they telling that story? I think there's a massive,

massive opportunity there. One opportunity that I think would be there if you opened it up and we were at a church in Dallas. It was called Watermark. One day the pastor says, open three hours, ask me any questions you want to ask. Members came in and got heated. Why do we do this? And why do we do that and why do we this? And I'm like, oh my God, attendance is going to go down next Sunday. Boom. skyrocketed. Why? They just want to know that you, you know, authenticity. Authenticity that you wanted to, you're allowing people to be heard. Okay. Let's talk about something that's probably, by the way, I'll just say, we'll take that for action. So the next time we talk, I'll give you a progress. Great. I can't wait to hear about it. Because I want to see you guys succeed at the highest

level. So next one, I have four kids. Okay, birth rate right now is 1.58. Everybody I meet, I tell them have a lot of kids. Okay. What can we do to get, the youth to start thinking about having a family, having kids, or maybe the crisis are so massive that it's going to take decades to fix. But how would you address it? It's going to take a generation to fix. For people who are interested, we just published what we call a landmark paper, long, long social science study on family policy. And people know the diagnosis well. They're cultural, economic, religious, social factors that go into this. But what we're saying in this, bottom line is, while those need to change, and all,

I'll come back to a couple of them that I think in particular need to change. There may also be a role for federal and state policy. And so we have proposed, even as a conservative organization, that you invert some of the existing policies in federal law that disincentivize marriage and probably disincentivize the birth rate and actually incentivize young Americans before the age of 30 to get married and to have children. We're saying, to be clear, though, that's downstream from some bigger factors, what's going on culturally and economically.

And just like you say to young people you encounter, get married, have a lot of children, our institutions, which are upstream of the institution of the federal government, have to do a better job of cultivating among Americans the desire to be married and to have children. Our religious institutions, our other cultural institutions, and so these things have to occur in tandem. The good news is, while the data is admittedly mixed in some cases, in some countries that have done this, particularly Hungary and Israel, there have been modest improvements in the marriage and birth rates.

And so we at Heritage are sober about the timeline we think that it will take to reverse this, a generation, 20 or 25 years, but we believe we're not yet at the point of no return, although probably there are some societies in the West that are. Okay, while we're speaking, I just wrote this down, and I appreciate that. We have some case studies that where it's working where it's not. Okay, question for you. what hurts or help what affects a birth rate the most one I have affordability two policies from the top incentives for me to say let's have three kids let's stay married let's do this right instead of you know the linden Johnson 1964 policies of single mothers let's give them more welfare let's give a more incentive to not get married I'm getting all this money from the government why would I get married it's cheaper you know it's better for me to keep having these kids.

Media, who we're turning as heroes, okay, and then manipulation, feminism. So out of those five, I got affordability, policies, media, who we sell as heroes, and feminism, who's impacting that birth rate to be at 1.58 the most. I'll be abusive and help this multiple choice and add a sixth, which is culture. I'm going to put those last three in the same.

Yes. Because, and it is a little, I mean, it actually is hard from a social science point of view to disaggregate, exactly the percentage of blame for each of those, but culture broadly, I think is the most important. Having said that, what we argue in the paper, and a lot of people who didn't think they would be convinced by argument have become convinced of it, is that if you have upstream these cultural trends that you outlined so well, and in 1965, the misnamed war on poverty aggravates that

by disincentivizing marriage and, at least in some segments of the population birth, then you have the situation that we're in. And then what's happened, especially over the last 15 to 20 years, as health care and higher education cost have skyrocketed. We've foisted upon that really bad context. The impossibility from the standpoint of many young American men and women who want to be married and want to have kids of believing financially they can make it happen. And so what we're trying to do is addressed in that paper the last two of those, the federal policy and economic policy. that need to change. We at Heritage, even though we have a little bit of cultural influence, we'll have to rely on Americans and American leaders to do their part. For example, we even say

this in the paper, American policymakers using the bully pulpit, not just to push a particular policy, but to talk about this positive vision of what it is to be married and have children can, in fact, help culture and those trends reverse. Have you seen any incentive that's been done for folks to want to stay married and have kids. Are there any countries that you look at you say, those guys did it right, they dropped at one point. We know China right now opened it up. Their birth rate is horrible.

When they say they got 1.4 billion people, I don't even know if that number's accurate. Because when you do the math, it doesn't make sense when they went to the one-child policy. You just do the math on Chad, GBT. The numbers don't go to 1.4 billion. So I don't know where they're at. Maybe they are.

Maybe they're not. What have you seen that's worked in a different country that the government incentive to cause people to have more kids and get married. Two countries. The gold standard is what Israel has done. Now, they've got some intrinsic advantages, largely religious, largely homogenous. But we believe that the policies that they've enacted, which we mimic in our paper, have also played a role. Because remember, we're not saying that our policy proposals are the end-all-be-all.

We're just saying that if you get these other cultural and social trends reversed, these can be really helpful. But the second country, more like us, although much smaller, is Hungary. There, the data is mixed to positive. But the one piece of data, we're not expecting to see this. The one piece of data my social science colleagues learned that is really instructive is there was a dramatic decline in Hungary after they implemented pro-family policies in the married abortion rate.

What do you mean? The abortion rate by married women. Okay. It dropped by 50%. What did they do to? caused that? They began incentivizing marriage. They began incentivizing birth. One of the proposals we make in our paper, for example, incentivizes both of those, somewhat modeled on the hungry example. The hungry example, actually, after a certain number of children, will eliminate the national tax burden,

income tax burden on that married couple. We don't go quite that far. But there, in a society that resembles more the pluralism of the United States, there is hopefulness. So we believe what needs to happen is that Congress should basically plus up the Trump accounts to include an incentive for marriage, a $2,500 tax credit for men and women who get married by the age of 30. And then we want to expand the adoption tax credit, which is $17,260 to include natural births for those families. We still want people to adopt. Unpack that for me, if you could, the $17,000 one. If you and your wife decide you want to go adopt a child, there is a $17,000 tax credit. Does that exist right now? It exists right now. And when did that happen? Several years ago. I forget which year,

but it's been on the tax code for a long time. What we're arguing is that take that same concept, we still want, of course, people to adopt, even more people to adopt. It actually would probably help both of these pieces of data, but take that same part of the tax code and expand it to births, natural births, for a married couple. That's real money. That probably begins to change behavior. Does it get the fertility rate from where it is now, 1.58, to replacement rate 2.1 on its own? No. But if you have the president and his entire administration talking about the beauty of marriage and family, if you eliminate all the disincentives in our safety net programs toward marriage, you probably start knocking on the door of the replacement rate over 10 or 15 or 20 years. what if we did husband and wife married

each kid that's born you're still married the first two kids fine no problem third kid $25,000 tax credit fourth kid $50,000 tax credit

fifth kid $100,000 tax credit I think we can afford that because if I was to maybe you can do the fifth kid $75,000 reason why I say that is because if

Rob, can you type in data? How many husband and wives have five kids together? You know what I'm saying? I don't know how to ask that question. How do you ask the question? What's the proper way to ask that question? That's how I would work. How many husband and wives have five kids together?

I'd want to know what that number is. Can you pull that up? Because what if the incentive was after two? Because first two, you've got to do it anyways, right? by the third one, if I'm going 25, 50, 75, 100 for the sixth, I had this, what's his name, Dr. Taylor Marshall, that you may know, right? He was a Catholic. He became a Catholic, left the Episcopal Church. He was a priest there, and he became, he's a great, great storyteller. And he said, they have eight kids. I said, why do you have eight kids? He says, I'm a traditional Catholic. I said, tell me more. He says, pull up how many kids traditional Catholics have on average. I said, I don't know what the numbers. Four point nine. How many kids do you have? We have four.

And our fellow traditional Catholic family say, y'all are kind of pulling up the caboose, Robert. I'm not hurting the average. So what does it say, Rob? Oh, wow. Really? The number is 5%. I love that. I wonder, can you ask the question of what that number looks like the last 10 years?

The last 10 years, what that number looks like. So maybe if we do five, yeah, what do you think about that system? To incentivize third, fourth, and fifth kid of husband and wife staying together. We're enamored with that idea. We didn't propose that in her paper because we want to be. want to do more research. So two things I will say, what you described is basically Hungary's system. And the second thing is we see this family policy paper as sort of a launch point to commence conversations like what you and I are having. We thought, especially given the new cycle,

that we would get a lot more blowback on this paper, including from some conservative circles, while there are truly legitimate critiques of using government policy. What is the argument? That as a conservative organization, we shouldn't be talking about government programs. for anything. Okay. And while that is a good faith legitimate argument. That's the only argument? Yeah, for the most part. Okay, got it. Our response is, well, you're not going to be able to afford what we're doing if you don't have more kids as a civil society. And so what we will continue to do is do research on programs like what you've described.

The second point I will say is I think there's a real opportunity here for states to participate. In fact, as a conservative, I would prefer states to do most policy. State legislatures could receive block grants from the federal government to go innovate and see over five or 10 or 15 years within, incentives for them if there is an improvement in both the marriage and birth rates. Yeah, I think that would be one way for somebody to think about. I think the other part is also universities. You're seeing more women are going to college, getting four-year degrees and men. I think the number is 64% versus 36.

So some could say that's a pro or con because they're also being brainwashed longer with more the woke way of thinking when you're going to college. So I don't know if that stat is even a positive thing. No, we don't believe that there is obviously good for anyone graduating from college, whether men or women. But we're really concerned about the war on and the crisis of manhood in the United States, which doesn't come, obviously, at the expense of women. The complementarity of men and women should cause us to really be concerned about the thing that sticks out for me, having a then teenage brother who committed suicide when I was nine, is the quadruple, four times as likely for boys and men in this country to commit suicide than women. we have a real crisis here in culture, in the economy, and policy. And what we're saying at Heritage is because we're conservatives, not libertarians,

all do respect our libertarian friends, we can see a role for the common good for federal policy to play. Four times more likely. So sorry to hear that. I read that somewhere. He was 15 years, 15 years of when, yeah. You hear the stories. It happened to our school to one of my kids' classmate, and he came home explaining, I'm like,

you got to be kidding me, no, babe. I'm like, are you serious? Yeah, what are you talking about? It's just so common. It is a tough conversation to have. So why do you think that's happening today? You think the main reason is parents allow social media to be available to them too early?

Well, we know that social media has a huge role to play. In fact, one of the most common critiques that we at Heritage make of social media, especially TikTok, is the effect that it has on young women, especially TikTok on young women, but broadly defined social media. The breakdown of the family, of course, affects both boys and girls, but also institutions have no longer served any young American well, but I think young men have felt that particularly profoundly.

And so this goes hand in hand with the big chunk of our family policy paper path that focuses on the diagnosis, where we get into a lot of these cultural and social factors. At Heritage, we believe very much not just in articulating policies that we'll go fight for, but shoulder to shoulder with fellow Americans, things that we as individuals can change through individual action or at our local level.

And each of us needs to sort of pick up a little bit of the burden to make sure that whether it's suicide, mental health broadly, the dramatic concern that both young men and women have about the inauthenticity of our institutions, that we're doing what we can in our individual, family, and local lives

to improve culture. because no policy can offset these cultural trends. Your parents, did they raise you guys conservative? They did. They got divorced when I was young, but both remained conservative. My grandparents spent a lot of time raising me. They were Reagan conservatives. I was the first registered Republican in my family,

because growing up, although we were all conservatives, because growing up in Louisiana at that time, it was actually hard before I was born for people who were conservatively minded to literally go register as Republican in that Democrat state. It was just hard period or for people to know? No, it was very difficult to actually go into the county clerk or the parish clerk and register as Republicans. Because they would know because you're going to get judged?

And so they're going to, why would you register a Republican? Exactly. And there's, you know, no Republican Party as an institution after reconstruction. Were your parents, did they get the divorce after your brother passed away or was it pre? Before. Before. Oh, okay. Got it.

So my parents. married and divorced each other twice. Really? They got married. My sister's born. They got divorced. They got remarried. I'm born. They got divorced. It's probably the best thing that ever happened. They couldn't be in the same room together. It was a challenge. But as a kid going through it, oh my God, I was a lot of pressure on me as a young boy because I love my dad and I love my mom and I love my family and to lose that, seeing the steps when he's coming up and we had a glass store and I know my dad was home at 830 in Iran and I never experienced that again since 1989.

It was hard on a young man to go through it. It had to have been. It does have an impact in a big way. So going to today with what just happened, the tragic event that happened yesterday in Rhode Island. I'm sure you saw it. It's all over the place. And yesterday I'm finishing up.

Dan, my security says, did you just hear what happened in Rhode Island? What happened in Rhode Island? Another shooting. I said, what are you talking about? Yeah, a father, transgender father, Robert Dorgan, ID as R-I hockey shooter who gunned down family, a sick post are revealed.

He comes in, kills two family members, then accidentally, they still don't know whether he killed himself or he accidentally shot himself. One article says that he accidentally shot himself. Another article said that he killed themselves. And then three others were shot and they're hospitalized. And then one of the daughters was being interviewed, Rob. Do you have the interview of the daughter being interviewed?

The daughter is being interviewed. I don't know if you saw this one or not. The daughter is being interviewed. And yeah, the daughter's being interviewed. And they said, what happened? And he says, my dad is, he's dealing with stuff. He's sick. Yeah, that one right there, Rob, the one to the left.

This is the daughter right after when it happened. Go ahead. He described that shooting suspect as her father. She came out of the police department behind me here in tears after presumably being interviewed by police. My father was the shooter. The father was the shooter. What happened? Shot.

What was the reasoning? Was there a family argument? He has mental health issue. So, yes. You want to pull up this picture, Rob? You want to pull up this picture on who the father is? Because typically, you know, Kevin, when we hear this stuff, it's a transgender. That's the father that, you know, is, you typically hear a young boy going through this.

We've seen the stats that the shooters right now, mass shooters, number one is transgender, male to female. Number two is transgender, female to male, and we see common pattern. You're starting to see more of this happening. Do both sides agree that there needs to be something done about the mental health of these folks that, these transgender. Sanders? Both sides agree on that for people 18 and younger. In fact, it's 80 or 8020. Both sides agree on that. On that. Where there continues to be disagreement. Did you say 85? Yeah, it's very good. And that's why there have been some really good policies, whether Trump executive orders are also state laws passed. And Heritage has been part of that. But where there continues to be disagreement is on what you do with adults. At Heritage, we believe that.

So-called transgender surgery is bad for anybody because of what you saw in Rhode Island yesterday. Not to be clear, not that everyone who has gone through that surgery would do that kind of thing. There does seem to be a mounting body of evidence that suggests a correlation between that surgery at any age, mental health issues, and increasingly, although we're running the numbers on this at Heritage, acts of violence. We have to come to grips with that as a society that, in a way that transcends left versus right, because this really is about the human condition. If we continue to get that wrong, then these conversations we're having about family policy

and restoring our institutions and authenticity are going to be for naught. And I'm not honest. How do you address this, though? How do you address this? You outlaw it. You outlaw it? Because it's bad for the human person.

So then what do you do with Caitlin Jenner? You outlaw, you prevent her from being able to do the surgery. You prevent, you guys, your position is that you don't even allow people to do that. It's proven to be terrible for the human person. When was it illegal? When did it become legal? I don't remember the year, but it obviously has the number has intensified over the last 12 years. Can you look it up, Rob?

So is it more, is it, and again, you're not, you know, I'm not asking you a scientist that I'm asking, hey, you know. But I wonder how much of this is the medication they put in their bodies that makes them behave this way, that there needs to be accountability for that to say, hey, you know, this is what we can no longer. And we like that idea too. One of the reasons is that we not only work in coalitions, but we often work toward an ultimate goal

via incremental steps. In fact, sometimes people will call us radical incrementalists. We're willing to take a quarter of the enchilada if we can keep working there. So if that's the kind of thing that policymakers can agree on left and right, heritage would be fully supportive of that, knowing that ultimately we have an ideal position that would be much stronger than that.

There isn't a credible. What are you searching, Rob? I searched the number of transgender committed violent acts, increased or decreased in the last 10 years in the United States. Yeah, I'd want to know when it became legal for the surgery. For the surgery. When did it become legal to, when did it become legal to do gender reassignment surgery? There you go.

Was it like a thing that people did? There isn't a single one year in general incarceration. You're going to say it evolves. Early 1919. Not clearly illegal, but legally uncertain. In early 20, and many doctors and lawyers weren't sure whether the surgery was lawful,

but it involved altering healthy anatomy. Some fear it could be resolved as an assault under criminal law because of the uncertain Americans who wanted surgery often went overseas. A famous example is a Christian, Christine Jorgensen, an American who underwent surgery in Denmark starting in 1951, 52. There's an explanation.

Interesting. So what would happen if they just said, period, you can't do it on America, full stop? We'd become a better society because we would have fewer Americans. I mean this in sincere charity toward people suffering from gender dysphoria. We wouldn't be using physicians, organizations, the financial incentive that some physicians have, which is real. we wouldn't be using federal policy to tell our fellow Americans, each of whom we love, as sincerely as we love our wives and our children, that that's a good thing. A healthy society

tells the hard truths in charity, even when it really does hurt. And in this case, not just because of what seems to be data pointing toward a correlation between having the surgery and acts of violence, more research needs to be done to be clear. We know that even if those weren't happening, it's bad for the human person because social scientists have shown there is a strong correlation between that surgery and mental illness. Did you see that $2 million lawsuit two weeks ago, which I think it's great progress? It's helping to change policy. Oh, no question about it because I'm sure a lot of lawyers, when they saw that, they said,

okay, hey, if your kid was forced to go through this call us, we'd love to be transitional ones, $2 million against New York docs who pushed up. I have a feeling we're going to see a ton of these stories over the next two, four or five years, which is great. Doctors are going to be like, you know what, I just don't want to touch it. Nope, I'm not going to, you know, I don't want to be caught up in this lawsuit.

Let's talk about something else. Munich, Marco Rubio, gives the talk. People are talking about, you know, how monumental it was the greatest speech he ever gave in his career. And more and more you're seeing how much his name is being thrown.

For the first six months, it was J.D. Vance, J.D. Vance. Now you're seeing Marco Rubio for 2020. Of course it's very early to kind of go to, you know, where that's at. But what are you thinking about what Marco Rubio is doing? He's getting a lot of heavy jobs. He's getting jobs with a lot of responsibility, way more than JD is. Why do you think that is the case? Well, I think they're both awesome, number one.

That's the official heritage position. The entire cabinet's awesome. And I really do mean that sincerely. I thought the secretary's, Rubio's speech at Munich was... I don't want to get you. I know J.D. wrote the forward on your books. No, that's okay. but we don't make endorsements at Heritage.

And the Vice President knows that too. I thought Rubio's speech at Munich was awesome. I thought Vance's speech last year at Munich was awesome. I think the president is, I think his cabinet is. Whoever the standard bearer is for conservatives in 2028, and the following is where Heritage can put its thumb on the scale, because this will be about ideas and issues, is going to be someone who wants to devolve power from Washington to the states,

who has an aspirational vision for the American family, a more restrained but still very lethal national security apparatus. who wants to restore free enterprise, not crony corporatism, but small business free enterprise, like how you cut your teeth and continue to do so. Whoever that man or woman is, sign us up for that any day of the week. I just sit back, take my heritage hat off, and think, how lucky we are. As a movement conservative, I'm just being Kevin as a guy, that we have all these men and women who are not only so good on substance, but thinking about Rubio's speech, who are so doggone articulate about it. That doesn't happen often in the history of the conservative movement.

We ought to be smiling about the opportunities. Really? So that doesn't happen typically? Huh. So you have guys who have good ideas, but they're not good orators? That's right. I mean, think about Trump's cabinet. The thing that strikes me, again, more as a historian than a policy leader, is he's doing less of this now. But in the first months, he was doing over the extended lunch break, all of the interviews with the cabinet secretaries, every single one of them is really. really good at speaking, really good with media. Some of them, of course, have done that for their professional careers. But in the case of Rubio, and Vance, for that matter, you have two

deeply intellectual guys. You think that's intentional? Yeah. Hiring? Absolutely. Absolutely. Because Trump understands that in addition to the policy success that he has to have in a second term, he's passing the baton. Not just to one of those people or another, but probably that entire group. He'll leave it to the American people to decide who that's going to be. But that's White Heritage we're so excited and whoever the standard bear is is not going to be a blast from the past in 1980s or you know the last trump term this can be one of these men or women who understands what time it is how much how much uh when you think about like you have four kids boys girls one boy three girls okay so let's just say your son says dad one day i i want to i want to think about

being a president one day okay great son what do you think are three five qualities today for me to want to be a president. Very different than what it was 40 years ago. Things have changed. What would you say those things are? The first, on my list, and I would tell this to my son, Philip, or any young man or woman thinking about it, is something that's always been on the list.

Be a person of faith, whatever that faith is. Secondly, be someone who loves this country so much that you would be willing to sacrifice everything for it. And if you can get there, then we can get into the qualities that would make you a good president. 3.3. Call out problems that you want to fix,

but every single time tie them to a solution. The American people want to know you've acknowledged their pain, they're concerned, but they also very quickly want to know why they, as American, should be able. Number four, be as deeply read as you can be. No surprise that this history teacher says that, especially about American history,

political philosophy, economics, and fifth, because you think one of them, to limit me to five, which is fine, never stop practicing the craft of communication. And not just the really important communication for big public speeches, TV, radio appearances, but something I've learned in my career, continue to learn the importance of internal communication, communication with staff, with colleagues, guidance, directives to people who working for you, if you succeed in being president, will need to know exactly where you stand. You've taught debate before, right?

I have. me three to five things about debate? Number one. Good debater. Good debater does these three to five things. Number one, never accepts the framing of the opponent. Never accepts the framing of the opponent. Never. Never give ground. I think about my recently departed high school debate coach Judy Hadley, makes you rest in peace. She said, Roberts, stop being so nice. Do not accept anything the other side says.

Wow. Secondly, don't be a jerk about that. So that's a comment about countenance and comportment. Third, focus on two or three key points, period, on which the outcome of the debate hinges. And fourth, smile. Smile, smile. And so, by the way, when you look at this, does Trump take everything out of the, like,

and then comes Trump? So what do you then do with Trump? It's like, how? Trump told Rogan, the reason he's a good communicator is because he's the master of the weave. My kids still talk about that. Yeah. So how much did he change and disrupt the playbook of what it looks like to be a candidate, be presidential?

He'll call people losers just last week. He said, you know, Bill Maher, who's been actually good to him, he said, Bill Maher is the big, I should have never invited him to the White House. Well, he's created this whole genre of these truth social posts where he goes through that. And, you know, I read these with my kids and we laugh on Saturdays or Sundays. And at the end of that post about Bill Maher, he says, thank you for your attention to this minor matter. He said minor matter? He didn't say that. Thank you for this.

I should do this minor matter. But he's doing this, right? This is his humorous, although serious, somewhat serious way of throwing a brushback picture. I'm willing to bet. Bill Maher read that and he laughed his ass off when he read that. I would hope so. No, no. No one his sense of humor, he probably looked at it and said, you know what?

I can see Trump saying something like that when it comes down to this. Okay. So question. Here's a tricky question for you. Let's see how you're going to answer it. You get a call. Somebody wants to give a good amount of money to a heritage, $2 million plus.

But he was on the Epstein Island and he had a relationship with Epstein. But, you know, 12 years ago, would you still accept the money? That's all. He knew the man or she knew the man? Let's just say there's some exchange. emails were a suspect. And he visited the island and there's some emails that are suspect, would you still accept the donation? If we could get to a hundred percent certainty that it was a business relationship, nothing that would be sorted, then we would entertain that, but we would

obviously have to do a lot of research. We're very careful about those kinds of things. I can only imagine, right? We have to be. I mean, we would be any way as a matter of ethics. Sorry to cut you off. But we would need to be anyway, but it's our ethics that would require that more Can you even stop it if a guy wants to give the money? Oh, sure. I've given money back. Not because of that issue, to be clear. How does that work out, brother?

I've had that. You just call and say, we can't accept money. I've had that experience in my leadership stop in Texas. We've had it a few times in heritage. This happens in our line of work. We're not alone in that regard. You call and say, look, we're misaligned on this. Or you might have had an expectation speaking to the donor that you were going to give

this sizable donation. and we were going to do different work, particularly you're expecting us to change our position on something. That's just not what we do. We're not pay to play at Heritage. So for us, it's almost easier because people know that about us. I'll give you an example. We love American corporations,

but only about 1.2% of our funding, give or take a little bit, comes from corporations. And that's because we want to make sure that we are free to do independent research and solutions. And we're going to posit our research, our solutions first, and then people who want to support that financially can come in after the fact. We still, of course, value input and feedback and all of that,

but it's not going to change what we say or how we go about it. Yeah. How do you think the – because when you look at the list of things that they've gotten right and I've done good job, murder being down 20, 21%, you know, border, locked in, no one's coming in. We're not dealing with any of that stuff. How do you think they handled Epstein?

Could they have done it any differently? Because, you know, it was a fumble. It is becoming an issue that everybody's talking about. When it comes down to kids, nobody cares if you're a Republican Democrat. It's kids. You don't mess with kids, right? How could they have done that differently?

Our expectation at Heritage in any situation like this, including this one, obviously, is full transparency. and my friend Congressman Clay Higgins, he's a congressman from my hometown of Lafayette, Louisiana, has been thoughtful in saying, yes, you do that, but you also have to make sure that you protect innocent lives, you know, whether they be victims who've chosen not to be named and identified, or people who might be wrongly accused of wrongdoing. And as long as you can achieve transparency with that, that always needs to be the gold standard. Any administration or congressional leadership that falls short of that is not doing an A-plus job.

right uh did you think epstein was going to become this big of an issue i did because i'm close to everyday americans i spend as little time in washington dc as i can because it is a place where the water really does taste differently and so uh not just because of my job but through my own hobbies i'm i'm out talking to everyday people and they knew something was wrong there to state the obvious and they knew that something needed to be done and if people perceive that there isn't full transparency. All that's going to do in our media environment is just sustain the controversy. How do you handle it now?

Now that it's front and center, Thomas Massey's up there, Rokanez with him, you got social media behind a lot of guys. Massey has to get up and say, I want everybody to know I'm not suicidal. You know, I'm not thinking about when's the last time somebody who was a representative, got up and said something like that. Pam Bondi. Right now, I'm not suicidal. I eat healthy food. The brakes on my car and trucks are in good shape. I practice, good trigger

discipline and never point a gun out of anyone, including myself. There are no deep pools of water on my farm, and I'm a pretty good swimmer. That's funny when he says something like that, right? Yeah, but I'll say about him with respect to him in his office that that kind of thing doesn't help because if, on the one hand, you're going to call for transparency, which we do at Heritage, you also need the policymakers to be serious and sober about this. No one's threatening his life. And so I would caution Mr. Massey, anyone in Congress about being too cute with something that the Americans want to get to the bottom of. Go focus on the transparency. Don't see this as an opportunity to make ex-posts and let's get to the bottom of it.

Somebody would say, well, just a minute ago, we quoted a tweet by Trump saying, thank you for your attention to this minor matter, right? Not about the Epstein issue. About a comedian who needed to be busted on the chops. Right. Very different issues. But even, you know, even with this, and by the way, we've invited Massey on multiple times. He's never come down here and people are like, why don't you invite Massey on? We'd love to talk to him. We've had Rocana on to see, you know, what position he has. And he'll say, you know, 91% of the time I support the president.

But the 9% that I don't is, you've heard him say that before, right? So, by the way, this, if it continues this way, I saw somebody, we were talking yesterday or the day before. They're suggesting maybe Pam Bondi step aside and bringing Trey Gowdian, right? Some of the conversations. I saw that. Yeah. And I'm a big Gowdy. guy. I'm a very big gaudy guy. I think gaudy just has the presence. He can fight. He's smart. Not that

Pam Bondi's not, but this is a heavyweight job. This is not an easy job to handle. And I don't know if you know, Bondi even expected it to be this difficult because she made some promises, then she didn't, then it made it bigger, then it was an issue. So what do you do now? You know, because if it keeps going, it's not going to get any better. Every day something new pops up and it's just distracting to the current administration with all the victories there haven't? I'll leave personnel decisions of the president. He's gotten them right. For us, if transparency was right on day one, it's right on this day. And I think that's the way out of this. Got it. Do I saw a video that said, you know, you guys, like, I would assume,

if I've never been a president before, I would need to, especially Trump who's never been in politics before, he would need to rely on somebody to put draft picks together, right? Because you come in. How many jobs is it? 4,000. I don't know the exact number. 4,500. 4,500 jobs that have to place. Okay. You know, no one can hire 4,500 jobs on their own and interview everybody, right?

And sometimes they rely on heritage to say, here's some names to look at this is this, this, this is, you know, the research. Is that a role that heritage has historically played to help give options to the president, who to consider for positions? We have. We've done that since 1980 when President-elect, when President-elected. Reagan asked Ed Fullner at Heritage to help him with that. And it's grown from putting together in that case about 300 names for a somewhat lower number of open positions to what we did in 2024 with 110 other conservative organizations, which is a massive database that the administration

– not only you, it's within different organizations together. And that's why I think this time around it's been so successful because it was conservative movement-wide. A lot of organizations, not just Heritage, deserve credit for that. And because of your... How does that help me understand? I don't even know how you guys do that. How do you do that? Through our networks, you know, people who are adjacent to us

in the work we do daily in Washington, but also for heritage, because we're out in the country more than we are in Washington. People have served in state governments or they have a competency or expertise in a particular government agency. And we get their resumes and we vet them. And then we also do training for them for the potential job.

What is the vetting process? Because you know, you know, know when you hear about, hey, you're going to run for this job? Is there any things in your skeletons in a closet? Does that actually happen? We do some of that for our database just so we can know if there are any issues there. Obviously, if the president chooses to tap someone, they go through the FBI background check, which is even more significant. The reason it worked this time so well is because there were so many organizations that were part of this. I mean, I think about our own coalition, the young guys at American moment, just vital, especially as it

relates to young people coming into the movement. And Heritage was sort of the glue, sort of the quarterback, if you will, but we had 110 organizations in that. The 109 organizations deserve as much credit as Heritage does. And I see this historically, Pat. I've never seen the conservative movement this coordinated, this mature, if you will. And by that, I don't mean like in terms of emotion, but in terms of institutional health, at Heritage, we see the emergence of all of these new organizations right of center as as the sign of health for our movement and we're privileged i mean it's a real privilege for us to continue to be seen as the quarterback of that and so for us at heritage we always want to work in those coalitions we're seeing the success with the first 13 or 14 months in

this administration you know how when you hear the story and i went to all the republican debates so i'm talking to all the guys i'm trying to find out what hey jd vans came because uh don junior like them Teal and Musk. So that's kind of how that name came in. And I've heard that from a lot of different people. Who did Besson come in from? Who suggested Besson? He came out of nowhere. And I think he's a phenomenal pick. Who suggested him? No, the Treasury Secretary pretty well. And I think Scott Besson. I mean this sincerely. Scott Besson. He made the phone call and said, I want this Scott Besson is the phenomenal performance you're seeing by him as Secretary of Treasury. That is Scott in business acumen and leadership.

In other words, and nothing against anyone else who is in the running for that. But I figured Scott would get that pick because if you spend some time with him one-on-one or in small groups, he is at least as good as he is on stage to say nothing of the great policies that he's implemented. He is, I was going to say, the unsung hero, but people are already seeing him as one of the stars of the administration. Oh, there's no question about it. I'm a big fan, and I love the way he handles media in his own way. In his own way. He's authentic.

He's authentic, but he's firm, strong, you know, will fight back with a smile. Like your rule number four, he keeps that smile on. And that's not easy to do so. He's a very capable guy. So you don't give credit to anybody that suggests Besson. You think Besson did it himself. Well, if I knew of someone who would deserve credit, I don't think I would say it publicly.

I got you. But I do firmly believe not to be cute that Scott deserves credit. But I get, I think everybody deserves credit for getting the job. I think Rubio deserves credit for getting the job. But I wonder, because he was a wild card, you know, he was with Soros two times, nine and six, 15 years. And nobody thinks highly of Soros, you know, open society. We all see. So to trust a guy that is actually complimentary that comes from there who understands the market as well as he does,

Because there are so many people that would have, if you looked at the resume on paper and you don't interview the guy, you would say, absolutely not. Hell no, put it over here. But whoever he was able to make it through that, and that's like a, that's like when a team draft somebody and brings them from another country and all of a sudden you're like, that guy was the MVP, the World Series last year for the Dodgers, yeah, he's a pitcher from what? Where'd Japan? What? Where'd that come from? Where did that come from? Yeah. So whoever the scout is, if you're watching this, whoever you are, respect to you on whoever suggested. It's a really important point. Yeah. It's a really important point. It's a really important point because I wonder, you know, of course, the credit, have you been in the room of processing candidates with the president, see what his system is for that? No, I have not. You've not been. I wonder what he looks at, that he values above. Of course, we know loyalty is one. But I, I wonder, is it a, what do you think? What do you think? What do you think? How does he do this? Oh, he won here? What school did he go to? What college? Oh, he went to that college. I wonder what are the, for myself, when I'm in a room and somebody comes and I'm impressed by certain things. Somebody who works with me, they'll say, here's a seven things. Pab will be impressed. I wonder what gets him to say, okay, all right.

Authenticity. I think it's got to be more than that for the president. Well, it is more of that. But if he thinks that you're full of BS, you're not going to make it to the second round of questions. Or if you do, it's for pure entertainment value. But talking to people who went through that process, you got to be prepared for a range of questions. And not, as to tell you something you probably know, not just the duties and what meets the eye, but a lot of things. Sort of, you know, going back to your point about the Treasury Secretary having worked for Soros twice, that had to be overcome in some extent or another, probably through questions like that. Who is, who is the guy that is the godfather who, who,

says, hey, Ted, I know what the president said about you in the election, your wife, the comments, you got to get over it. This is about America. This isn't about you. Marco, I know all this stuff you guys said. That's how this is. It's nasty. Debates are nasty. You guys got to get over it. This is about America. Hey, Mr. President, that stuff was said about, boom. Is there someone like that, or is that a, there is someone like that? But it's not a godfather. It's a godmother. Susie Wiles.

Got it. Great chief of staff. underappreciated leader of our movement. I don't think she'd want to be called leader of our movement, but she is not just because she serves the greatest president in modern American history so well and so sacrificially behind the scenes, but because she has conversations like that. How long have you known her?

Since I've been at Heritage. Okay. Yeah, so four or five years. But has she been a player in the conservative movement for a while? Like, have they known? She has been. Behind the scenes with campaigns and campaigns. and conversations like that.

And having the ultimate trust of President Trump in particular would be enough. But I think Susie, in addition to doing a great job as chief of staff, has also shown a real acumen for where the movement's going, what the pain points are. She sort of leaves the policies and the issues up to people, other people, although she's fully capable of doing that. She wants to figure out how you keep this governing coalition together.

And so we had a conversation thread earlier about conservatives not governing well. Susie also deserves credit for reminding conservatives. You're in power. This is what you need to do in order to stay in power, not just for the sake of having power, but for doing the people's business. I love that.

She's the godmother, mother. And I can see that. I remember when the president won, Dana White was there. A couple people were on stage, and he's asking people to get up there and speak. Dana really didn't want to speak, but he said a couple words.

And then Susie was there. Susie didn't want to go speak. and she didn't say anything. And she just kind of went to. I'm like, who is she? That's who I want to know. Who is she to have this? Because that's a very important role.

That very, very important role. Somebody behind closed doors that you don't hear about a lot. But, you know, John Maxwell would call her the E.F. Hutton, the person that sits there that you know everyone looks at her to get the knot. Okay, no, we're not going to do this. Boom. No, okay. We're not also going to do that.

How about this? Okay, this one's okay. Let's learn more about it. Everyone I talk to says that about it. By the way, would Trey get the knot from you? Trey Gowdy? Are you... We don't weigh in on that.

What do you think about Trey? What do you think about Trey Gowdy? Great policymaker. But we're not calling for a change in AG to be clear. I totally get that. I totally get that. But once the president would nominate someone, then we would, as we did with RFK and Tulsi,

a couple of other cabinet picks. We would go help them get across the finish line with ads and working Capitol Hill. But we leave the initial choice of the president. In this case, we have no problem with Attorney General Bundy. You're very nice. Well, I was raised. I believe we've got a moral obligation to Christian charity, which I exercise imperfectly. And by the way, I've met her, and she seems very nice as well.

But if I was the president, and I said this very early on, when you look at the president's promise that he made, The 20 promise, not one of them said Epstein. That was other people's promise. That was Patel's promise. That was Pam's promise. That was other people's promise. And not saying, you know, if the audience wants it, the people want it, you got to get it.

You know, if that's what they voted for, they want. But it was never his promise. And it could have been handled in a very different way, very different way. Remember, I don't run American Heritage. I can say this. You can't say that, but I can say, you know, this comfortably. And she seems sweet. And I think a move that could happen is what happened with, who was the Michael, is it Waltz?

Michael, who went on the, did he go to you, not UN, ambassador of UN now. Ambassador of UN, right? That kind of a movement, because what I do like is that the turnover rate is lower than the first administration. First was 43% in the first 12 months. Second is 28 or 29% less in the first 12 months, which is good. It is. And there's a correlation between that and policy momentum, which is where we're going to be focused. You think midterm is going to be a bloodbath or are you pretty optimistic?

I'm cautiously optimistic. I don't think it will be a bloodbath provided two things happen, that the economy is I expect that it will. And our, my chief economist, Dr. E.J. Antony, believes it will continue to improve. But the second thing is, and this is a taller order, members of the members of Congress, the leaders of Congress, have to articulate what the legislative vision is. It goes back to an aspirational vision as conservatives. It's not enough to just run against the radical left. You've got to tell the American people what the outstanding work is and what the timeline is

for getting it done. Sir, this was a great conversation. Appreciate you for coming down. I really enjoyed it. And this is what I expected it to be. I was hopeful it was going to be this and and I'm being good. Thank you so much for coming down. And for what it's worth, not that you need here for me, I did too. I thought it would be enjoyable, thorough. Look forward to doing it again and also to updating you on our success in reaching young Americans. Beautiful. God bless you, God bless you as well. Thank you. When we set out to create a shoe that blends comfort, function, and luxury, we had the choice to make it fast. We had the choice to make it cheap. We chose neither. Instead, we chose Tuscanyero.

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