Pivot - Elon Musk: Somebody That I Used to Know - On with Kara Swisher
Episode Date: December 30, 2022Today we're sharing an episode of On with Kara Swisher - her other favorite podcat. Elon Musk is a puzzle, but if there’s anyone who can make sense of him it’s Kara Swisher. She’s covered him si...nce the late 90s – back in her early days as a beat reporter at the Wall Street Journal and she’s had many in-depth interviews and exchanges with the tech titan since, perhaps more than any other reporter. She’s also covered Elon’s latest fiefdom, Twitter, before it even was Twitter. So today we turn the tables, and Kara Swisher is “On” with Nayeema Raza. We’ll unpack how Elon became Elon, why Kara came to believe he was one of the greatest visionaries in Silicon Valley, when exactly she soured on him — and why she still holds out some hope. You can find Kara and Nayeema on Twitter @karaswisher and @nayeema. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
Discussion (0)
Support for Pivot comes from Virgin Atlantic.
Too many of us are so focused on getting to our destination that we forgot to embrace the journey.
Well, when you fly Virgin Atlantic, that memorable trip begins right from the moment you check in.
On board, you'll find everything you need to relax, recharge, or carry on working.
Buy flat, private suites, fast Wi-Fi, hours of entertainment, delicious dining, and warm, welcoming service that's designed around you.
delicious dining and warm, welcoming service that's designed around you.
Check out virginatlantic.com for your next trip to London data, and a matching engine that helps you find quality candidates fast.
Listeners of this show can get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash podcast.
Just go to Indeed.com slash podcast right now and say you heard about Indeed on this podcast.
Indeed.com slash podcast.
Terms and conditions apply.
Need to hire?
You need Indeed.
Hello, I'm Kara Swisher.
Today we've got an episode of On, my other favorite podcast.
It's about my history with Elon Musk and his turn from innovator to troll.
Enjoy.
From New York Magazine and the Vox Media Podcast Network, this is On with Kara Swisher.
And I'm Kara Swisher with 20% fewer fucks given.
Just kidding. I'm Naeem Arraza. I Swisher with 20% fewer fucks given. Just kidding. I'm Naima Ruzza.
I probably give, like, 20% more fucks.
Why did you take my job? You're, like, all about Eve.
I am. But now you're supposed to be your
Kara Swisher, in case people don't know. I am
Kara Swisher, and it's gonna be a bumpy night, Naima.
Oh, I'm very excited. Do you get the reference?
You don't get the reference. I do. It's a whole black
and white film. I know it. Oh, my God.
So, Kara, there is an avalanche of news coming out of Twitter right now, including big news
last week that Yoel Roth, who is head of trust and safety, has left the company.
Obviously, a huge and a very visible loss.
Absolutely.
He's been sort of the reasonable guy, and now he's out.
He was the front person for Elon for the last week or so. The people they
kept pushing to is everything is fine here. And now apparently it's not fine. It wasn't just him.
It was a lot of people in privacy and compliance. And for a brief second, the last advertising
person standing seems to have quit. And then they somehow alert her back.
So Robin Wheeler.
Yes.
You know, amongst this like sea of chaos, what we'd like to do today is to pull back out of the news and interview you to help make sense of Elon. Because you've had this
unique 20-year reporting relationship with Elon and lots of long interviews with him over a decade.
Yeah. I mean, I've known him for a long time. I actually, you made me go back and look at some
emails and our emails are very funny. They're interesting. He's a very challenging person sometimes, but I'd forgotten how much we talked about stuff. And it's interesting
to see what he's morphed into now. But yeah, I've covered him since 1999.
Since the last century.
Yeah, last century.
And you've kind of gone in your coverage and analysis from supportive of Elon to
less supportive, particularly these days. But in this conversation, I want to
understand that shift and whether you've changed, he's changed, or the circumstances have changed.
I call him as I see him. I'll support him when he's doing great things and I will tell him when
he's being an asshole. It's how I do parenting. I don't know what to say. I'm not his mama,
like I always say, but I'm going to tell him what I think I always have. And if he doesn't like it, whatever, sir, you don't have to listen, but I'm telling you the truth.
And let me just say, you've been covering Elon more as an investor and a tech pioneer,
more so than covering closely his specific companies like SpaceX or Tesla.
Well, I've been covering the EV space quite a bit, you know, yes, yes, a little bit more,
but I'm interested in the business.
And you've really, you have covered very, I think, very thoroughly Elon's rise and influence in Silicon Valley, especially since
the death of Steve Jobs. Right. I think he was, you know, he has sort of inherited that mantle
a little bit, although he certainly is not living up to that right now. So you've been covering this
unique personality for decades and you've covered Twitter from the very start. I mean, social media
was very much your beat. And so what we're
experiencing now is the intersection of a person you've reported on, observed, understood over
decades with a company you've covered from its inception, Twitter. From before it was Twitter,
it was called Odeo. I mean, I remember bringing a pie to the headquarters and there were like
four people there. It was really small on, I think it was Bryant Street, if I recall correctly. And so I've been covering Twitter from the get-go.
So you're a major user on Twitter. You have 1.4 million followers. You tweet a lot. You're
extremely engaged. It's my hobby. It's your hobby. It's like stamp collecting.
It's my addiction. Yeah, kind of. Yeah, addiction is a good word for it.
No hobby. I like it. I enjoy it. It's also a medium. It's like an art, right? A craft.
I'm always like, I'm a professional Twitterer. Kind of make you a business card. Yeah. I think
people do want to understand what's your opinion, what's your analysis, what's reporting, and how
these elements intertwine, right? Because you have a lot of history that informs your perspective on
Elon. People forget I was a beat reporter for many, many, many years. And everyone's like,
you don't know what you're talking about. Someone today was like, you don't understand people forget I was a beat reporter for many, many, many years. And everyone's like, you don't know what you're talking about. Like someone today was like, you don't understand
this. I was like, are you kidding me? I know this company and all its players very well.
And all the different people who've tried to come at it and the board members, I just,
I think I could stand up next to anybody to talk about the history of this company and where it's
been going. Yeah. And our full episode is going to be unpacking your reporting. And I want to take a walk down memory lane of the Kara Elon situationship.
Well, you know, I'd like to say to start, I really have been very supportive of Elon,
even when he's acted badly sometimes. And because I really do believe, you know,
especially around Tesla and SpaceX and some of his other stuff, I think he's really visionary.
So I've always been someone who's been much more supportive than his other stuff, I think he's really visionary. So I've always been someone
who's been much more supportive than other reporters. And I think I get dragged a lot for
that. But there's a guy who had a rug store in Palo Alto, and he ended up taking shares of people's
startups rather than money for his rug. Shares or chairs? Because he has a rug store.
Shares. Shares. Okay, equity.
Of these startups. And he got very rich and he became a very good, very smart, savvy investor. He said, Silicon Valley is full of really smart people working on small ideas. And I was like,
big people working on small. I always stuck with me for years and years. That stuck with me.
And Elon Musk was a big mind working on big ideas. And so I always appreciated that for sure.
I agree with you. When I was in the Valley at Stanford, someone said this,
I think, Silicon Valley has a problem problem because everyone was like, we're fixing the
laundry problem. We're fixing the dry cleaning problem. We're fixing the scooter problem. It's
like, what's the actual fucking problem? Right. I used to say San Francisco was
assisted living for millennials. That's what they were solving, all those dumb problems.
And Elon wasn't. These are big issues. And he was passionate and he was
emotional and very approachable. We're going to get to the beginning of your relationship in a
minute. We'll get to all those early encounters. But before we go down memory lane, I want a
snapshot so people understand as they're listening, where your relationship with Elon is today.
He's not speaking to me. So one word to describe it.
I'm an asshole.
He emailed me this recently.
Yes.
So let's talk about your last email exchange.
You know, before this, I had asked him for an interview for ON.
And we had a great back and forth about what should be done at Twitter.
And I was explaining what we had done with Twitter Spaces.
And he said, I'd love your thoughts. And I'd love to come on the show, this and that. And I was like, oh, great. This is great.
In early October, I was on some of those emails chains with you and Elon trading.
And what he said is, he said he's going to come talk to us when the dust settles.
Yes, that's correct. And then I tweeted something that he didn't like. I tweeted this Washington
Post article, which cited an anonymous U.S. defense official talking about Starlink.
The official said, Elon's going to Elon.
And I wrote on Twitter, Elon's going to Elon kind of says it all.
So this is this mid-October reporting from Washington Post where Elon was at the time kind of wavering on whether or not he was going to keep funding Starlink.
But I didn't agree with this defense official.
I think they should pay Elon.
And I said that.
And so the next couple of tweets was like, I think he should be paid.
He does have them over the barrel
and can say what he wants
because I think it was defense department's problem.
And then on October 17th at 9.45 PM Eastern,
you get an email from Elon.
Yeah, late.
It's always late.
It's up at night having chocolate sandwiches.
I don't know what's happening.
And the subject says?
Just says you're an asshole.
And a screenshot.
Yeah, the screenshot was there, which is fine.
And in this case, I was supporting him, which is really kind of ironic.
And it's also weird that he doesn't follow you on Twitter, but he's aware of your tweets.
Yeah, that's his brother, I'm sure.
The only way I can think about it is one of his minions or his brother.
His brother responded saying, no good deeds, and I go, indeed.
I don't know.
Who knows?
Did you write him back at the email?
I did.
I was like, are you kidding me?
Like I was, I wrote him back saying, I actually was supporting you here.
You obviously are getting bad information.
I wasn't being obsequious in any way.
I'm like, what are you talking about?
First of all, whatever.
He can call me an asshole.
I don't care.
Did you hear back?
No, no.
And I explained it.
I said, this is what, I've been supportive of you. Here, here, here, and here. I don't know what you're talking about. You can attack me an asshole. I don't care. Did you hear back? No, no. And I explained it. I said, this is what, I've been supportive of you.
Here, here, here, and here.
I don't know what you're talking about.
You can attack me for other things.
You don't agree with me.
And I thought it was super thin-skinned.
I just did.
It was wrong and thin-skinned at the same time.
But no response.
So does this feel different to you?
This kind of Maddy lot, is it different this time?
No, no.
I've had, I've been on the receiving end of this many times.
I think he has people around him that people agree.
And people who know him.
You saw Chris Saka having that long tweet about that.
Saka's thread was really about how isolated Elon seems to have become.
Do you think he's isolated right now?
I think he's got, you know,
apparently goes to a lot of Hollywood parties now.
He showed up and he looked kind of good in that outfit that he had on,
whatever the warrior outfit he was wearing, the Japanese warrior.
I think as you get that rich and people tell you what a genius you are, you start to really believe it and you don't like people around you who disagree.
And even if people think they're disagreeing around him, they're really not.
They're not risking their relationship.
One of the things I've heard from inside
Twitter, which is interesting, and I've heard this about him before, when he wants to do something,
he wants to do it. And apparently he, down to like Oxford commas in text, in like communications
texts and stuff and ads and things like that. He likes the Oxford comma, whatever. That's the
extra comma that I
hate, actually. But Elon likes it? He likes it. And someone was like, you know, that's not how
we do it. And he said, well, I'm the law here. That's what he said to them. I'm the law. He said
it to several people, so I know it's true. I'm the law. It's true, he is. But God, saying it? Yikes.
So now I want to hit rewind.
I want to go back in time.
So it's like what?
The late 90s, early aughts.
You had 100 kids and you were living in San Francisco back then.
And you're at the Journal or all things D when you first met Elon?
I think I was at the Journal.
I covered him.
I covered x.com.
Yes. Which was, I can't find those stories.
He loved cars and he was quirky and interesting.
And I liked him better than a lot of the others.
The PayPal guys included Peter Thiel and David Saxon.
I didn't like them so much.
And, you know, ultimately as a reporter,
you're supposed to not think,
but you know, you don't like people.
You don't like them.
You're like, oh, that guy.
So I met him around then and he merged.
He had other founders there at x.com
and he merged it into PayPal and it covered a little bit. Yeah, with Peter Thiel's Confinity
to become PayPal. They've closed that by 2000. But they didn't like each other, x.com and PayPal.
Elon got removed as CEO of PayPal because he was made CEO of PayPal, right? And then he was removed.
The board replaced him with Peter Thiel. I think it was when he was
on honeymoon, by the way. Oh, really? They didn't get along.
So he was part of the PayPal mafia, which included, of course, Peter Thiel, but also
Reid Hoffman, who went on to found LinkedIn, Jeremy Stoppelman, who founded Yelp, Keith
Reboy of Square and Open Door fame. And Max Levchin was very important.
And Max Levchin, of course. Lovely, lovely guy.
Lovely, lovely guy. Ukrainian.
Yeah. How did Elon stand out in this crowd, if at all?
Not particularly.
Reid Hoffman was really the...
Peter sort of made himself the center of attention,
and then he went off and did all his different investment funds.
And Facebook, most obviously, that was a great investment.
But he didn't particularly.
He was sort of just one of the startup guys.
There was lots of people like Elon back then,
lots of people.
So he was just like a Jeremy Stoppelman, for example.
Yeah.
Kind of blink and miss him in the group.
Yeah.
Well, yeah.
You know, I knew who he was,
but there were lots of them.
They were all over the place.
They were crawling all over San Francisco.
How did he emerge out of that pack
to be the richest and most powerful?
I mean, that's a very powerful little bunch of guys.
Yeah, it was.
They've all done very well, by the way.
They have.
I'm not crying for any of them.
No, some better than others.
So I ran into all of them.
And so I was always attracted to Elon's stuff
because it was different.
It was sure different, the stuff he did in Tesla
and the rockets.
I'm particularly fixated on the rockets.
Yeah, by 2002, he'd moved on to SpaceX
and then in 2004, he jumped into Tesla. That's right, that someone else started it. He was not the rockets. Yeah. By 2002, he'd moved on to SpaceX and in 2004, he jumped
into Tesla. That's right. Someone else started it. He was not the founder, exactly. And you knew him
during this time. You talked to him during this time, right? Not a lot. Not a lot. You were kind
of in his orbit, yet you couldn't get an onstage interview with him until 2013. Why? Yeah. Well,
we didn't pursue it that much. You know what I mean? We asked him, but he wasn't at the top of
our list. We were interviewing Steve Jobs and Bill Gates.
The interview that you finally got in 2013 wasn't easy to book.
It took literal legwork from you and your former business partner at All Things D, of course, longtime Wall Street Journal columnist, Walt Mossberg.
You and Walt tracked down Elon at South by Southwest.
Here's how Walt starts to tell it, because I spoke to him the other day.
Okay.
Here's how Walt starts to tell it, because I spoke to him the other day.
We were walking down the street at South By, and it was very funny, actually.
This part has nothing to do with Elon.
But people were like yelling to us and saying hi to us every minute walking down the street.
We were like celebs, you know, and we were together.
So it was very funny.
And I said, so what are we going to do?
And she said, well, he's at a private dinner that we're not invited to.
But we're going to go, we're going to walk into the dinner and we're going to try to persuade him.
And she said, and I can't do it by myself.
I haven't succeeded so far.
So I need you. And the two of us can't do it by myself. I haven't succeeded so far, so I need you.
And the two of us together will do this.
So I said, well, not my style to crash people's dinners, but sure, I'll do it.
By the way, first of all, everybody was looking at Walt, not me.
Walt was a real star, like Elvis at CES.
It was like, here's Elvis.
I can't explain to you how famous Walt was among techies.
But we went to this dinner, and I remember what the restaurant had, a window.
And, you know, everyone's jammed in.
And they were having dinner, and Elon was there.
And I sent Walt in because I had been nagging Elon.
And you guys went and cornered him, right?
You literally put him in a corner. Yes, we cornered him, and we stood on either side.
And I said, I brought in the big guns now, Elon.
You have to say yes.
And so he said yes to Walt.
He did not say yes to me, but he did say yes to Walt. And he did it. And it was a great,
great, great interview. So his big idea in 2013 back then was about electric vehicles. And specifically, you know, he kind of went from doing yellow pages and payments to space and,
you know, autonomous vehicles, which was a huge jump for him.
And you guys asked him about that in the interview.
Let's play a clip from this 2013 conversation.
You'd asked him, why did he want to do this of all things?
The reason for Tesla was not because I thought
that there was some huge opportunity in electric cars
or that I thought it was some rank ordered best way
to get a return
on investment or something like that. In fact, I think starting at a car company, particularly
electric car company, would have to rank as one of the dumbest things you could possibly do on that
scale. He goes on for a while, but ultimately he lands at this kind of idea that even though it
was dumb, even if he wasn't the best fit for it, no one else was
going to do it. Let's hear that. The easiest thing for me to have done after PayPal would
have been to start a new internet company. That would have been like falling off a log. I mean,
quite really easy. And so the reason I did it was because it was clear that we were not going
to see electric cars from the incumbent manufacturers. So, I mean, was because it was clear that we were not going to see electric cars from the
incumbent manufacturers. So, I mean, what does it sound like to hear him now? You probably haven't
heard that clip in a long time. I haven't. Well, it's because I liked him. I was like,
good for you. I literally was surrounded by people pitching me the stupidest, stupidest,
stupidest startups, and they were making a fortune. And part of me hated them for that because this was a
chance to change humanity. I got into this because I love tech and I think tech has these amazing
great breakthrough qualities. He was the, I can't think of another person who was talking like this.
And he was talking about cars, which were important and a big problem with, he was talking
about climate change very early. Space, and not in a stupid way, in a really like,
we have to become a multi-planetary species.
And I wasn't taken in by the hype.
I thought they were big ideas
and there was no way not to be excited by it.
When I hear that clip,
I hear shades of why he might want to have bought Twitter.
You know?
Yeah.
A consumer social app.
He has no past experience.
It would have been easier for him now to do a product like a consumer product but he it suggests he knows very little about how
to do this but no one else is going to make it better that's kind of what we saw in some of his
texts with people do you do you hear something similar in that yeah you know what honestly when
he before when he started going after it i thought this, this is the best person. Yeah, he could do it.
Like, yeah, I think I said that.
And a lot of people were like, no way.
I was like, you know what?
He is.
There's very few people that could bring together the kind of people needed to make this thing better.
We're going to get to Twitter a little bit later.
But do you think he gets off on being an underdog?
Yeah.
I mean, that's okay.
I don't mind.
Someone had to do it.
It should be me.
I will go in and save.
So what drives him? I mean, this is opinion based on your reporting and relationship with him.
What do you think motivates him more, the desire to do something big or the desire to disprove people who are naysayers? Well, all really good entrepreneurs are contrarians. They just are by
nature. And he's taken it to an extreme in lots of ways.
But I would say, on good days, I think he really, and I'm using a Steve Jobs term, he
wanted to make a dent in the universe.
He does.
He does.
He thinks that one time I caught him when he was very emotional after he had a very
difficult period with Tesla, another interview I did later.
And he was almost crying because he said that the earth is going to die.
Like, and if I heard that from most people,
I'm like, get out of here.
You're a liar.
You are.
So in the best case,
I think he wants to make a dent in the universe.
In the worst case, massive narcissism.
But they sometimes go hand in hand.
Yeah.
And he's rising at the time where Jobs is gone.
Yeah.
But Elon was very emotional.
And in 2013,
he had a very complicated relationship
with the press. There's a big backstory here, but he got upset by this bad review of the Tesla Model
S in the New York Times. Do you remember that? Oh, yeah. I asked him about that. Yeah.
Yeah. And he claimed that that reporting, that article was fake. And it went back and forth.
The public editor, who is Margaret Sullivan, who you just interviewed, got involved and weighed in.
So you asked him about that in
2013. Here's the clip. Is that why you hit Beck so hard at the Times? I mean, we joke about it
and stuff like that, but many people don't do that. What was the reasoning? I know you've said
a lot about this, but what was your reasoning? It's like, you're not going to take this?
Yeah. Well, I mean, I thought about it a fair bit before actually responding.
So it wasn't sort of just a totally off-the-cuff thing.
But when the article was published, we saw a significant decrease in sales,
particularly in the New York Times sort of main readership area, sort of in the Northeast, particularly in cold areas.
He said it wasn't off the cuff.
It wasn't.
He thought about it.
So what do you think now?
I mean, this is early on in his friction with the press.
Obviously, these days he's tweeting about the times like Trump was.
He was very strategic in that regard.
I mean, nobody punches back like he does.
And he punches it back very similar to Trump in that regard.
But he felt he was wronged.
He had more data than the journalist driving the car. That was part of his argument, right?
He did, but it was the beginning of not tolerating real feedback around issues around Tesla. One
thing I did think was unfair was, look, there's accident car accidents every day because of car
makers or because of people driving them or whatever. And every time there was a problem
with an electric car, the press piled on, like one, and there were thousands of accidents.
But that's covering a new technology.
That is correct.
Correct.
It was overdone, just like when websites first came along.
I think I wrote 10 stories.
So Discovery has a website.
Wow.
Yeah.
He's been working very hard on this, and I think he didn't agree with them.
Now, he went a little personal.
On the most part, I think he's gotten very fair
coverage. I think he's gotten a lot of slavish coverage, a lot of slavish coverage, and a lot
of unfair coverage, and mostly fair coverage, I think. But he only sees the stuff that's unfair.
He seems to be fighting, like he seems to be justifying his emotion with rationality.
He's saying, I have this data and you are driving
down sales. So he's like an engineer approaching an emotional problem. Is that a fair way to
characterize him? I guess. I just think he's much more emotional than you think. It's just that you
don't think these people are emotional. But does he let himself be that? Yeah, it's clear. He gets
mad. Why would you write me? You're an asshole. No, nobody does that. Like, not because they're
scared of me. It's just like, just take a minute. Right. And so he didn't ever take many minutes and he just sort of,
and he loves communicating. Like you can see it, you can see it. Twitter became his,
his vehicle in that regard. But he seems to feel like he's right because he's armed with some kind
of data that makes him right. Yeah. Right. Yeah. That's a little, what's different about him.
Cause other people, you might say you and I could argue and I could say I'm very emotional about this. No, everybody, lots of
Silicon Valley people are like this. If you understood Kara. Yeah. If you know, I'm very
rich Kara in this area and therefore I'm an expert in this area. I mean, every one of them, every one
of them, Jeff Bezos is particularly bad that way. He says that to you a lot in interviews. You're
not understanding me. You don't understand. You don't get it. You don't get it. Okay. Well, then explain it to me like
I'm stupid. That's what I often say to these people. Yeah. Which is a great way to get the
answer out. They assume malevolence when you're just like, huh? Explain it to me. They don't like
that. And he hasn't liked it more and more as time has gone on. In that interview, you mentioned that you guys had laughed about it,
I think, earlier in the interview.
And there was a sense of comedy about the spectacle
Elon was creating about this coverage.
But do you think you were understating something
that seemed like maybe a one-off but became more problematic in Elon?
Do you think you recognized at that moment
just how big a deal this pushback against press was? I didn't mind him doing that. No,
I didn't mind him doing it. He should be able to do what he wants. I'm often like, do what you want,
but reap the rewards. So if he wanted to push back, I mean, you know, there are some people
who think that reviewers had too much power, not just car reviewers, but all kinds of reviewers.
And so it's okay to say, hey, just a minute. And, you know, Walt, speaking of people who had real influence, Walt could make or break products.
And so if he was wrong, you know, Jobs used to call him or Gates would call him after he reviewed a product and, you know, started yelling at him.
Yeah, I'd asked Walt about those kind of interactions with Steve Jobs and Bill Gates.
Let's hear a clip.
You have talked about Steve Jobs and Bill Gates having heated
discussions and arguments with people like Steve and Bill when they when you wrote things that
were critical of them or, you know, maybe mad at me for a day. So what would they do? Not respond
to your calls or write you a huffy email? What would they do? Bill would write me an email complaining and Steve would get me on the phone
and complain. And then, you know, a week later, we'd be okay. You know? Yeah. It was normal.
Oh, they'd call right away. Well, you know, when the column dropped, because it would be like 11,
whatever, at night, in the old days. And he got a call in two seconds from Jobs or Gates.
Yeah.
He said Jobs would always call
and Gates would write him
an email.
Yes, probably.
Angry.
Type, type, type, type.
Well, he has a case
he made
because Walt's reviews
of Microsoft was,
well, that sucked.
Well, that didn't suck so bad.
Well, I thought it would suck
and it was okay.
That was pretty much
all of Walt's reviews
of Microsoft products.
But Apple was like,
I thought this was going to be even better, but it's only kind of great.
And Steve would be angry.
You know, he would argue with me. I mean, I would argue with Steve Jobs and I don't think
particularly, we didn't have, you know, we knew each other pretty well, but not like him and Walt.
And not like you and Elon.
Yeah, sort of.
Okay, let's take a quick break and we'll be back in a minute. Fox Creative. This is advertiser content from Zelle.
When you picture an online scammer, what do you see?
For the longest time, we have these images of somebody sitting crouched over their computer with a hoodie on, just kind of typing away in the middle of the night.
And honestly, that's not what it is anymore.
That's Ian Mitchell, a banker turned fraud fighter. These days,
online scams look more like crime syndicates than individual con artists, and they're making bank.
Last year, scammers made off with more than $10 billion. It's mind-blowing to see the kind of
infrastructure that's been built to facilitate scamming at scale. There are hundreds, if not thousands, of scam centers
all around the world. These are very savvy business people. These are organized criminal
rings. And so once we understand the magnitude of this problem, we can protect people better.
One challenge that fraud fighters like Ian face is that scam victims sometimes feel too ashamed
to discuss what happened to them.
But Ian says one of our best defenses is simple. We need to talk to each other.
We need to have those awkward conversations around what do you do if you have text messages
you don't recognize? What do you do if you start getting asked to send information that's more
sensitive? Even my own father fell victim to a, thank goodness, a smaller dollar
scam, but he fell victim. And we have these conversations all the time. So we are all at
risk and we all need to work together to protect each other. Learn more about how to protect
yourself at vox.com slash Zelle. And when using digital payment platforms, remember to only send
money to people you know and trust. easy to get home projects done. Out. Word art. Sorry, Live Laugh Lovers. In. Knowing what to do,
when to do it, and who to hire. Start caring for your home with confidence. Download Thumbtack
today. So Elon does get powerful. So you interview him him in 2013 and then he comes back in 2016.
Again, now it's Code Conference.
This conversation was important and also nerdy.
It was mostly about space and AI and whatnot.
But there's one moment that's very curious around the elections.
Because back then we were in primaries with Hillary and Trump.
And you guys asked him, or you asked him, Cara, are you backing either of the candidates?
Let's play the clip.
Are you backing either of the candidates at this point?
I'm trying to stay out of this situation.
Because?
I don't think that's the finest moment in our democracy.
Well, given that it's not the finest moment in our democracy, do you think the best thing is to stay out?
We'll see.
I'm not sure what I could do to...
Try to head off the worst.
I'm not sure how much influence I could have as one person on the outcome.
So, I mean, if I think I could make a difference, I would probably do something.
But like I said, I think I'm just glad that being the U.S. president is like being captain of a large ship with a small rudder.
And so there's just a limit to how much good or bad a president can actually do.
Yeah.
Large ship with a small rudder.
He's right.
He's right.
He's not unwrong.
He's not unwrong.
Does he have a large ship with a small rudder right now?
No, he's got a large ship with a big rudder and he's running it.
He was being coy or being genuine?
Because when Trump won, Musk served on his economic council advisory board with leaders like Travis Kalanick and others from Silicon Valley.
Did you talk to Elon around that time about Trump?
Yes, a lot.
A lot.
Quite a lot.
He didn't like Trump.
He thought the immigration thing was terrible. He thought he was, the immigration
thing was terrible. He thought the gay and lesbian stuff was, we'd go back and forth
on phone and texts and emails. And one of the things I said when he went to that Trump meeting
that I broke the news about, which was in December of 2016, all the tech leaders went,
most of them ran running from me when I found out about it. And they didn't want anyone to
know they were going. They really wanted to keep it.
Yeah, it was like Sheryl Sandberg, Jeff Bezos, and Jared was there.
Jared was there.
Everybody was there.
And it was organized by Peter Thiel.
Elon was going back and forth on whether to go, actually.
Was he asking you for advice on whether to go?
Or do you remember?
What do you think?
I was like, oh, God, you have to say something about immigration.
You're an immigrant.
You know, I was really struck by the immigration stuff for tech that Trump was really vile about immigration. And I said, there's going
to be a Muslim ban. And he's like, no, there's not. We can convince him. I can convince him.
And I go, all right, Jesus. Sure. I called him Jesus a lot, you know, like he can't.
Walks a lot. Yeah. Right. I'm like, you can't, you can't. This guy is a dyed in the wool racist.
And so I, you know so he did ultimately go because he
thought he could make a difference. The same thing about joining on the council. When a bunch of
anti-gay stuff, executive orders were coming up, he was on the phone with them. I know he was,
but he tried to make changes. He did. He would call them. He said, I'm on it. I would bug him.
And at one point, when the Muslim ban happened, I had told him before that, once he does it, you're going to write me an email and call yourself an idiot. And he kind of did.
He's like, oh, I guess you were right. I was in Silicon Valley at the time. And I remember that
was also a time where there was just this big move for the rationalist movement, a big movement.
You know, there was Me Too was happening and people felt like it was swinging too much in
one direction. And Peter Thiel and others were pushing back
and becoming more conservative, right?
They were.
Yeah, he was not.
He was not, he wasn't particularly political.
I would not say he was.
You'd be surprised.
He voted, he loved Obama, I remember.
He didn't like Hillary.
And later he didn't like Biden.
I don't know.
Why didn't he like Hillary?
A lot of people didn't like Hillary.
It was one of these, I'll look at the candidate
and then decide.
It wasn't an ideologue.
So after two interviews that you and Walt did in 2017, this is a year later from your last interview, Walt was retiring.
And you and Lauren Good at the time were putting together a kind of goodbye episode for this podcast you had.
It was called Too Embarrassed to Ask, right?
For Walt.
For Walt.
We were putting a goodbye for Walt, yeah.
Because Walt was retiring. And
lots of people came on and asked these kind of personal, it was like Bill from Redwood or whoever,
I'm making this up, but who joined them? It was well-known people. Mark Cuban, I think, did.
Bill Gates, Sheryl Sandberg did it, Susan Wojcicki. And they were doing like, hi, I'm Bill from
Redmond, or I'm Sheryl from wherever she lived at the time,
Menlo Park or Palo Alto. But Elon from Los Angeles or Austin wasn't there. Why didn't...
Yeah, I wanted him to do it. Why didn't he show up?
This was really weird. So he... You're getting all the stuff that's going to be in my book,
but okay. Get the scoop, Karen.
He was angry about a tweet that Walt did. What did Elon respond to you?
Yeah, he wrote back, and I'm going to just paraphrase it. He was angry about a tweet that Walt did. What did Elon respond to you? Yeah, he wrote back, and I'm going to just paraphrase it.
He was like, you know, is this the Walt who attacked me on Twitter?
And I was like, huh?
It was not an attack.
And there was no, doesn't this suck?
Wow, Tesla's a loser company.
How could it be?
None of that.
Lots of people did that.
Walt never did things like that.
And so I was like, what are you talking about?
I spoke to Walt the other day.
I asked him to remember that quote-unquote attack, which was pretty much a mundane tweet.
Here's Walt talking about that tweet.
My feeling about market cap, I don't believe market cap is an important measure of a company's value.
measure of a company's value. Because I think the stock market is kind of out of sync with the real economy in many cases, or the real performance of a company, that the way to value a company is
what really are their earnings? What really is their profit margin? What products do they have? And I still believe that. But one day, there was a tweet about
Tesla, I think it was, reaching a certain, like a market cap bigger than GM that day or something.
And I jumped in and said, I admire i wish i had the tweeting part of
me i really admire tesla and spacex and everything done but i don't think market cap is the best way
to measure value and so i didn't attack him i i what I attacked was using the concept of market cap.
He then responded to me and said, et tu, Walt?
Et tu, Walt.
That's an et tu, Brute reference, a Brutus reference from Julius Caesar, which for those who don't speak Latin basically means, why did you fuck me, my friend?
Yeah, essentially.
You know, it was so weird because it was supposed to be lovely.
Like Walt is a legend.
And gosh, Walt was so nice to him
to all the interviews.
I was tougher during interviews than Walt was.
Walt was a big admirer of Elon's in many ways
and was always very supportive.
And again, this one tweet bothered him.
And I don't know what was going on.
He goes up and down in these moods.
And it's really, if you get him at the wrong time,
you're going to get sort of angry, Elon.
And it was so wrong.
I was like, this is not what he said.
So did you stand up for a while in the chain?
I did.
He didn't.
He was mad at me.
Don't even email me again, he said.
I was like, do you know what he said here?
Are you paying attention?
I just, you got that wrong, bro, you know?
And he wouldn't listen.
It was weird.
It was so weird.
We didn't talk for a year or more.
Yeah, that was May of 2017.
What I find remarkable is like for someone
who seems to value loyalty around,
because I mean, he has a lot of sick fans in his tribe.
And for someone who seems to value facts and data,
here you are with facts and data
standing up for your partner.
Of course. And Elon's like like don't ever email me again
he doesn't respect those values in you
that he seems to value in himself
well it was
yes I was angry
because it was the end of Walt's career
and I thought he deserved better from all the people
that he wrote about
and he just could have been a bigger man
and he shouldn't have been mad at him
by the way
he was wrong how long did you get the cold shoulder He just could have been a bigger man. I just don't. And he shouldn't have been mad at him, by the way. Yeah.
He was wrong.
How long did you get the cold shoulder? And how did you and Elon eventually kiss and make up?
We didn't kiss.
We never have kissed.
Thank you, Kara, for clarifying that fact.
He wrote me or something.
Like, how's it going?
Like, I think he forgot.
Like, he forgot.
He forgot.
That's what it was.
I must have, because I asked him to come to an event, and he said yes.
Yeah. And 2018, I think actually you interviewed him in person.
Yeah.
He was already a huge super user of Twitter at this time, but a lot's going on with Elon in 2018.
This is when we start to see the dumpster fire of Elon's Twitter start to happen.
And you wrote this New York Times column in fall of that year, 2018. The headline was,
Elon Musk is the id of tech. At the time, he was big on Twitter,
so talk about that. Yeah, he was like, what was interesting, I had done an online interview with
Jack Dorsey, and he said Elon was his favorite Twitter user, which was interesting. This was
all online on Twitter, which was like a goat rodeo. Jack didn't want to face me in person,
which was very typical of him. And so I just thought Elon really was the id. He loved the
product. Boy, did he love the product, like I did. But talk about what he was tweeting, because he was tweeting crazy. He's
calling someone a pedo. I mean, can you just talk a little bit about what was happening back then?
The funding is secured. So this is, just give us the context. He was going through some personal
things, I think. And he said the funding is secured. He was a public company person, and he
was talking about selling the company. It was against SEC rules, I think. Then he attacked, there was a whole thing in Thailand with those kids that were stuck in
that cave, underwater cave. And he was trying to help. And then he got in a beef with the guy who
was really running the thing. And he called him a pedo. It was so hair trigger. He was just tweeting
anything. And at the same time, he was tweeting funny stuff, memes and pictures. And, you know, some of it's quite delightful.
But then every now and then, he'd drop a piece of shit in there.
What do you think that Elon found on Twitter that he didn't have elsewhere?
I don't know.
Reaction, instant reaction, a way to outlet.
He's a very joking person.
He tells a lot of jokes and he likes, he does a lot of jokes.
Like his stand-up comedy?
Well, he likes to like, he's so smart, it must be.
He's just got a lot of energy, and so it has to have an outlet.
If you look at some of the timestamps, they're one after the next.
I get that way, too.
And Twitter is addictive.
And so I just think he wants to talk.
He wants to talk. He wants to talk. He just wants to, I have to say it must be lonely,
even though he has a million kids
in the position these people are in.
Their worlds get smaller and smaller.
They have more and more minions around them
and it's more and more comfortable.
I've been taken to call it recently a cashmere prison
is what it is.
And so he wants an outlet.
This is his outlet to real people who
he can spark with. In this New York Times column you wrote, is Elon Musk the id of tech? And it
starts with this kind of question. A lot of people have been asking me for my take on what's going on
with Elon Musk these days. But what they're really asking is obvious. Is he crazy? Not crazy like a
fox, but crazy as a loon. And then you answer it. Why don't you read that actually? Yeah, I got it right here. Let's see. No, he's not. Not at least in my various encounters with
him over nearly two decades, including recently in which he has been alternately funny, rude,
compelling, obnoxious, accessible, easy to deal with, hard to deal with, always on,
outspoken to a fault, even when he might be at fault, angry, charming, intense, and also
strikingly confident, which is a long way of saying deeply human
with all the positive and negative characteristics that suggest.
And that is why, to me, Elon Musk has become the id of tech.
But his desires and needs are never unconscious or hidden.
They are all there in the brightest technicolor for all to see.
In the oddest of ways, he is transparent,
so utterly direct that is unsettling
and even painful at times to those around him.
I think that was pretty accurate. I'm a good writer.
Did you hear from him after that column?
Maybe. He liked that one, I think. I thought it was fair. I think he thought it was fair. Maybe,
I don't remember.
Maybe it warmed it because it's a year after he threw the toys out of the pram.
Yeah.
By November 2018, he comes to your Recode Decode podcast.
He does.
And you ask him about kind of how he, this new ecosystem of Twitter followers
that love him and journalists who he feels are attacking him slash reporting on him and how he
kind of swirls this into a maelstrom. Yes, he does. Let me just say, we did it at Tesla headquarters.
It was on Halloween night. We did the interview, me and Eric. Did you wear a costume? No, I was wearing all black. I have a picture that we look great together. Actually,
it's a really nice picture. But, you know, I was there. It was very empty. He was there
working away and he had gone through, he was trying to save Tesla. It was in real trouble.
And it was, he's, you know, the whole sleeping on the floor of the factory, et cetera. But he
was really beside, had been beside himself. So in a lot of ways, I kind of, I understood what was happening when he sort of had that,
get upset. At one point he said, the world's existence hangs in the balance, something like
that. And I was like, whoa, he really did genuinely believe this. It was, you just could see it all
on his face. He didn't hide it. So many people are good at hiding their emotions. He was not.
And I think he was genuinely exhausted. I think he wasn't taking care of himself. He was trying to save his company and he thought his company's destiny was linked to
the destiny of humanity. He really did. He really, you know, we need to move to electric cars. We're
going to kill ourselves. Climate change, climate change was top of mind for him.
He says that year was the worst year he'd ever had. And he...
You could see it. You could see it. I know that experience, by the way, when you go to,
when you have like a friend who's in a really dark hole or when you're in a really dark hole,
and then someone comes and sees your house or what you're living in and like the dungeon, the den.
You asked him a question about this, this new army of kind of Twitter fans around him
and how he mobilizes them
and kind of his reactions on Twitter.
Let's play a clip.
Do you think you're particularly sensitive?
No, of course not.
All right.
Count how many negative articles there are
and how many I respond to.
1% maybe.
Right.
But the common rebuttal of journalists is,
oh, my article's fine.
He's just thin-skinned.
No, your article is false, and you don't want to admit it.
Right.
Do you take criticism to heart correctly?
Yes.
Such as?
Give me an example of something.
How do you think rockets get to orbit?
That's a fair point.
Yeah, not easily.
Yeah.
Physics is very demanding.
If you get it wrong, the rocket will blow up.
Right.
Cars are very demanding.
If you get it wrong, the car won't work.
Right.
Truth in engineering and science is extremely important.
Right.
And therefore?
I have a strong interest in the truth.
All right.
And you are...
Much more than journalists do.
But what I'm trying to get to
is you want to acknowledge
when you do this,
it does set off
like people beyond you
that listen to you.
You have a fan base
that's quite rabid,
I would say.
No, I wouldn't say that.
No?
I think they're great.
Okay.
All of them?
No, not all of them.
I mean, not all of them.
Right.
Yeah.
That was a good exchange.
Wow.
You're giving him leash?
Are you impressed with your own interview skills, Carol? I am. Wow, that was good. I haven Wow. You're giving him leash? Are you impressed
with your own interview skills, Karen? I am. Wow. That was good. I haven't listened. I don't
listen to interviews after I do them. That was a good interview. It was. That was a good interview.
I really liked that interview. That exchange captures not just his frustration with the press,
but how he's like, I'm onto bigger things. I'm putting rockets into space and into orbit.
Oh, no. He was like, if I am stopped by these press people, humanity shall die.
That was sort of the idea.
And I do believe he believed it.
And he was very emotionally involved with his company.
He was giving it his all.
He was exhausting himself from a health point of view.
It wasn't good.
So you could see, you could start to see the anger.
And of course, blaming the press, like that's the problem.
That's not his problem. They're not hindering him. And he really began to really focus on the
press in a way that was really odd and kind of creepy, I thought. That kind of like, I have to
save the earth and you're in my way, that reminds me of working in the Middle East and having worked
around people like Muammar Gaddafi or others who had kind of saved the country at some point. They
had done something heroic at some historical juncture, but they felt like the world's success or the
country's success was tied to them. Yeah, he's the hero of his story, for sure.
The hero and the dictator. Your next interview with Elon happens in the pandemic. It's September
2020. You interview him again. This time I was there, it was for an old podcast,
Sway, at the New York Times. And I remember that because it was a Saturday. He only took
interviews on Saturdays and he had a press person back then. But when he first got on the line,
there were these cats going around. He was on the laptop. People were setting it up around him and
there had been headphones. And Elon's like, do you want to do the interview or do you want me
to wear headphones?
You pick.
So we did the interview without headphones.
It seemed like a reasonable give.
And it was going just fine until you asked him about COVID because he had wanted to keep his factory open.
And you were asking specifically about the concerns
that Tesla factory employees might've had.
He had national security purview.
He really didn't believe in COVID.
So he threatened in the midst of this COVID conversation
to end the interview again.
Let's listen to that moment.
Oh, God.
Do you feel a duty to pay them and make sure they're okay,
despite the fact that you don't agree with
how they feel about COVID versus how you feel about COVID?
Let's just move on.
Just move on.
That's what you want to do.
Cara, I do you want to do.
Cara, I do not want to get into a debate about the COVID situation.
Okay. All right. Okay. I want to finish up talking about- You want to end the podcast now or we can do it?
Okay. What did you say? No, we don't. I don't want to end it. I just want to understand
where you're at, but I do. I feel like I understand where you are. So one of the things-
And I should say, we've also spent quite a lot of time with the Hobbit epidemiology team doing antibody studies. Tesla makes the vaccine
machines for CureVac. Gates said something about me not knowing what he's doing. It's like, hey,
knucklehead, we actually make the vaccine machines for CureVac, that company you're invested in.
Seems like you have a lot of passion around this topic, like that you feel this has been blown
and that there are better ways to do it, which is what you do in your other parts
of your life, correct? Whether it's Tesla or SpaceX, the rockets aren't being reused,
the cars aren't electric. The way we address viruses is irrational. It's very irrational.
I probably should allocate some time to this more. I mean, I have allocated some time to this,
but only less than 1%.
So maybe it should be more than 1%.
What do you think of your interviewing skills
in that moment?
I think I calmed him down very nicely, didn't I?
I was like, whoa, whoa, little horse.
You were nervous for a second.
Well, I've been through it with him.
You know, I was like, whoa.
But I think I got some answers out of him, right? You did. He could have stalked second. Well, I've been through it with him. You know, I was like, whoa.
But I think I got some answers out of him, right? You did.
He could have stalked off.
He could have easily stalked off.
He's like, let's move on, let's move on.
And you're like, okay, let's move on.
He's like, but let me answer your question.
Yeah, exactly.
That's right.
That's what I was getting at.
I think that was an interesting exchange.
And of course, he's like, we make the machines.
Of course, that wasn't exactly true either, a lot of the stuff.
But, you know, he had opinions about COVID.
He thought it wasn't a big deal.
It turned out to be he was wrong, but okay.
You sounded like his shrink there or his hostage negotiator.
I don't know.
What do you feel that was?
I didn't want him to leave and over something so stupid.
He was obviously, it was a sensitive thing,
and he didn't like the attacks he was getting for saying things that might've not been completely true. And so he was not comfortable
talking about it. And so I wanted to at least get a sense and move him to, that's why I mentioned
Tesla and other, oh, you've done this before, Elon, you've been in this situation. I wanted
to make him feel comfortable enough to be able to answer and get him down from the tree. He was
like a cat that ran up the tree. So we'll be back in a minute.
I remember at some point we asked SpaceX for an interview with Gwen Shotwell,
who's the president and COO. And we got back this answer like, Kara interviews Elon, doesn't interview Gwen.
Which is funny.
Why do you think that?
Because there's something about...
I'm his, I guess.
I don't know.
Who knows if he thought that?
I don't.
Sometimes...
But people also think you're like the go-to person for Elon.
I've interviewed him more than anybody else extensively.
So yes, I suppose I am.
And do you like that kind of like chief Elon psychologist?
Do you think of like a PhD or what is it?
No, I want to talk to him.
I wish I was talking to him now.
I wish we were talking
because I have a lot of things to say about Twitter.
And he asked and then got mad about a dumb tweet.
If you interviewed him today,
what would be your first question?
What are you doing?
What are you doing?
You're better than this. What are you
doing? I can sort of see the good parts of what you're doing. Some of the moves he's making are
correct, but the way he's doing it, the cruelty about people leaving, the dragging people,
what are you doing? When Mark Zuckerberg looks like a classier guy than you,
you're doing something wrong in terms of these layoffs. Mark Zuckerberg did a great job.
That seems like an answer, not a question, Kara. What would your question be?
What are you doing? What's going on here? Yeah. And I would want to know when he changed his mind.
I want to know what is it about what disagreement gets through his high fence?
I don't know now. I don't know. I have less hope than I ever did. He usually does listen,
and now he doesn't need to.
When you interview him, it's funny.
He seems fickle at being uncomfortable,
and then he kind of reflects, like we saw that in the COVID clip.
Yeah.
Do you think he's reflective?
Do you think he's capable of change?
Yes.
I wouldn't.
Yes, of course.
Of course.
He's very thoughtful.
He just has this layer of just completely, and it's gotten worse and worse over time as he's gotten richer.
He's thoughtful until he's not.
Well, it's just the adulation and the money. I don't know if the money, I don't think he spends
that much. I mean, I don't think he's particularly than anyone else, but the adulation from the fan
boys has gotten out of town, including the ones around him. That's my only guess.
You've seen that change over time. You think you've seen him become more and more encircled,
more and more powerful, more and more...
They get isolated, isolated, isolated, and their circles become ever smaller.
They never meet real people, except online. That's not real.
I think in that regard, you and Elon are very different. I would never say that you're an
isolated person. But do you think that there are certain things that you share in common with Elon?
Oh, I'm much more risk-tapered than I am. I was offered jobs at all the internet companies and
I didn't take them. I don't think we're very much alike. Curious, wanting better, wanting better. I
think if I had to say a positive thing, we both want better for tech. And a negative thing that
we're both a lot alike, we get tweaked pretty easily.
Yeah.
Yeah.
You're both addicted to Twitter.
Yes, we are.
You don't like to have assistants and other people in the way. We don't like assistants.
We don't.
I don't like people.
You like to have your own control.
Yeah.
Yep.
Yep.
Do you empathize with him?
Because you've known him for a long time.
I feel sorry for him right now, even though I think he's being a jerk too.
I know people will say, Kara, you need to attack him.
Dark Kara is the better Kara.
It's not.
It's not the better Kara.
I feel sorry for him right now.
I do.
I don't know why.
And I think he could be the one to fix it.
So it's killing me in that regard.
Maybe he will.
The Paul Pelosi tweet.
Yeah.
This fake news source that he shared.
That has really soured you on him.
Really?
Yeah, there was enough little stuff happening.
There was a lot of stuff happening and I was defending him
and then I was starting to feel really bad about defending him.
And I'm like, he'll pull it out.
He'll pull it out, right?
It's like sometimes having a kid who turns out to be like James Spader
in some kind of wonderful, the jerk.
And then you're like, oh my God, my kid's a jerk. But I still love my kid. I don't love Elon. But
you know what I mean? You're like, oh wow. You see people you care about. And I'm not saying that in
a... You've devoted time to thinking about and think are important. And they're doing incredibly
jerky things. And you wonder if that's
what they've become, right? And so I feel sorry. Do you think that's what he's become?
I don't know. He is capable of such great things. And he's so indulgent with so many stupid things.
And I don't know why he can't stick with the good things.
Yeah.
Let me go into the Pelosi thing. That's why it was too far.
I want to talk to you about that.
Okay.
So I believe he is a trans kid for one.
He said several things about trans people.
One of his many children is trans, from what I understand.
I've read about it.
I've never met these kids.
And I couldn't believe he was doing some trans things.
I did have some knowledge of that before it got out.
I was like, how could you?
I mean, I think it did strike in with me.
My mom was really terrible to me when she found out I was gay.
And if she had had Twitter and done it, oh my God,
I would have just, I was already hard enough in a one-to-one setting.
And so I think it probably set off those feelings.
Like, why are you saying mean things about trans people?
Your kid is trans.
Like, don't do it. Like, what are you doing? And then this Paul Pelosi tweet.
And then he did that. And I was like, these are the tropes from when I was coming out about gay
people. It was like, there were so many depictions of gay people that, oh, it's a gay lover thing.
This isn't... And by the way, I know Paul Pelosi. So it was even worse. I like Paul Pelosi,
not via his wife, through a lot of other ways. What a lovely man he is. Let me just say,
Paul Pelosi has had problems. And he'd been attacked in his own home. And he was attacked
in his own home. And then he uses an anti-gay trope. I was like, there's so much levels of bad
here. It broke. It broke me. It broke me. I was like, no, this is not acceptable.
How dare you?
How dare you?
And then also, he didn't apologize when you were so obviously wrong when all this stuff came in.
He just deleted it.
And it was one of his first acts as CEO.
I was like, no, you can't do that.
That's enough.
That's enough.
I've been tolerating all your ridiculous hijinks for long enough.
And I haven't liked a lot of them, but boy, don't I like this.
You guys are going back and forth, him supporting, you know, same-sex marriage, same-sex, you know, rights.
100%.
I'm not a particularly sensitive gay person, but you cannot do that.
He can do it, but boy, does he have to pay the price for doing it. And I just was like, what an irresponsible, terrible thing to do in one of
your first acts as CEO of this site is to talking about misinformation. By the way, I'm also angry
at misinformation and the impact. So misinformation, anti-gay, plain mean to a guy who got attacked,
everything about it was loathsome. And I just, that's enough. I've had enough, enough.
A little break from Elon and insight into Kara, because like maybe I am to you what you are to Elon, observing things about you. But people often ask me, how come Kara is so woke, quote unquote? They'll say, you know, here you are, young woman of color, and Kara's taking the more liberal perspective than you. And there's a moment we had, a conversation we had, Cara,
where I forget something had happened.
It was something around trans rights.
And you said it was just like what they did to the gays.
It was the Josh Hawley conversation
with the woman who testified.
And you said, this is what they did in the 80s.
They come in these small ways.
And I think that experience has really shaped
how you see the world.
100%. It was terrible. And, you
know, I've done better because of it. It makes you stronger, et cetera, et cetera. I don't think I'm
particularly woke. I just don't like bullies. I really hate bullies. And I hate bullies from,
I just hate bullies. I hate them. I hate them. I can't stand it. And I think it's unfair.
I think people would be surprised how conservative I am about lots of things. I think people like to put labels on you.
They just want to put you in a box.
Yeah.
Keith Ravoy, for example, is like, the advertisers are woke.
I'm like, no, the advertisers would advertise.
Stop using it as a lazy term because you don't have any other good arguments.
Maybe they're not advertising because he's being a jerk.
Maybe that's it.
Maybe they don't feel safe.
And they're
capitalists. This woke thing is why Elon bought Twitter in some way. It was surprising when he
bought Twitter because this is a market change for him. In 2018, when you asked him, he wasn't
interested in buying a media company. He wasn't. Or really buying anything at all. So let's hear
that clip. And just for context, Jeff Bezos had recently purchased the Washington Post right before. Yes. You're not buying newspaper, are you?
No. I don't generally acquire things. Yeah. Just curious.
I create companies, but I don't really acquire them. Right.
So I wouldn't, I have no plans. It just seems to be like popular these days.
It is. It is is, betting off bought one
why do you believe he wanted to buy this company?
he loves it
why did he try to back out?
I like the shaver so much I had to buy the company
that's Victor Kaye way back when
because the market conditions
deteriorated so drastically
when he first intimated that he would
be buying Twitter in late April,
you said that given Twitter's untapped business potential and its influence, quote,
it's a business opportunity at a relatively low price. That's what you said at 5420 share.
At the time. Yeah, at the time. Yeah, it was, but things changed.
And you had high hopes on him. I did. I thought he, if I had to,
if you had to press me to think of one person who could do this, he'd be on the top of the list.
One number one on the list.
Early on, you and I, when we started making this show, I used to think you were a bit soft on him.
Like both in your expectations of how he would transform Twitter and also about his commentary on Ukraine.
But also just internationally, like him not disclosing his own interests.
Because I think Twitter is really important, but I think it's all the more important for people in the rest of the world because it helps shine a light on
stories that otherwise would get no traction. And I thought he was corralling his band in a certain
way. Yes. I thought you were too soft on him in the beginning. I think he can say what he wants.
Everybody knows his interests. They know he has things in China. We're all aware. We're all going
to learn more about it because there might be a CFIUS review.
Biden is saying it's worth looking into.
Whatever.
He's an American citizen, so I'm not sure.
Well, with the investors.
Right.
Not that there weren't problems already.
But I think he should be able to say what he wants.
I think what he says is stupid, but he should be able to say his stupid foreign policy pronouncements.
That's fine.
I don't care.
If he wants to say dumb things about what should happen in Ukraine, he can say dumb things.
What do you think is more important to Elon, doing good for the world or doing good for Elon?
I think they're intertwined.
For him.
Hopelessly intertwined.
But intertwined for him or intertwined for us?
I think it's very easy to say this son of a bitch, he's a narcissist, malevolent narcissist. I think that's way too easy for this guy. I think he does want to, like I said, make a dent in the universe. I think it really cares. And I think that it's much more complex than just what an asshole.
on kind of filled this void after Steve Jobs' death of being the iconic person that everyone could get behind because, you know, Mark was too nerdy. Larry and Sergey were too weird. Jeff was
too in Seattle. Oh, Jeff is sort of up there, but go ahead. But you ended one of your columns saying
you're giving him advice and you say, quote, it's a huge waste of time when what he has to do is to
seal his status is actually to build a strong and stable company that is not just revolving around
his aura and a team that does its best work with or without him.
And of course, delete that Twitter app off his phone.
After all, can you imagine Steve Jobs tweeting,
no, neither can I.
Yep, neither can I.
You could have written that same column today.
I could.
I'm pretty good, aren't I?
Do you think it's the end of an internet era
that these guys have become the way they are?
You know, Elon becoming,
Elon letting the mission go with his big ideas,
this big ideas guy?
No, no, I think he's in there.
He's one of the biggest thinkers in Silicon Valley.
He's also has become one of,
more narcissistic than I thought possible.
also has become more narcissistic than I thought possible.
And I think it's in him to do great things.
I think what he's doing now is indulgent, the way he's behaving.
I think he should bring in the best people and he should listen to them and he should find new fresh ways of doing something here.
And if he doesn't, he's going to lose a lot of money.
I don't think he cares about money the way you and I do. I mean, he has so much. He doesn't need to care.
A question you always ask people, are you hopeful or hopeless about Elon?
Can I be both? Pick one, Cara.
Today, hopeless. He's capable of great things here he's behaving
he's disappointing
in how he's handling himself
and in the midst of all this disappointment
there's all these really good ideas
it's just so bossy, I'm the law
it's so narcissistic
and the thing the other day, the advertising thing
someone asked about the difference between Twitter and Elon Musk.
Yeah.
They're the same thing.
He can't pretend.
These wealthy people like to pretend they're not powerful.
It drives me crazy.
He's very powerful.
What he says matters.
He can hurt people if he wants to, even if he doesn't mean to.
And so he's got to have a greater sense of care around what
he's doing and just slightly more kindness. He can still be puckish and rude and funny,
just like I said. He's like all these things, like funny, rude, compelling, obnoxious,
accessible, easy to deal with, hard to deal with, always on, outspoken to a fault,
angry, charming, intense, and also strikingly confident. You can be all those things. That means you're a human being. But I mean this in the nicest way, Elon,
I'm not the asshole. You want to finish that thought? That's my thought. I'm not the asshole.
Okay. I thought there was a second sentence coming. No. Okay. I won't do it. How much does
Twitter even matter to Elon? How will Elon be remembered? And how much does Twitter even matter to his overall legacy?
In a hundred years, Elon Musk, it will be a blip, right?
Cars.
Cars.
Cars and space.
Cars and space, yeah.
Still the most important things.
And I'm always impressed by that.
So something you really care about on this earth is going to be a blip in his overall legacy. It's going to be a blip in all
our, like, I've been through so many internet companies, Naima, over 30 years. It's there,
they come and go. Remember AOL was big, Yahoo, not just, everyone points to MySpace, but some of them
were stride the world and then they weren't. But shouldn't it be, should it be bigger? I mean,
it's like, it touches democracy. Mark Zuckerberg's whole legacy will be defined not by creating, you know, poke for Harvard kids, but for...
It could. There are better worlds.
Don't you think he should... I actually want you to rethink of this question because
there is a world in which what he does with Twitter really impacts his legacy.
I don't know. I think Twitter is a small company and he's making it smaller right now, not in size,
although everyone's sort of looking at it.
So you're saying he'll combust
before he can do too much damage.
I think they all do in the end.
There's a book, The Trial,
that's one of my favorite books by Franz Kafka.
I'm not sure if this quote was in it,
but I find that to be a hopeful book.
It's about trying to find divinity.
It is.
It's not about fascism.
And this is a quote that I think Elon should think about. And I think about it all the time, which was from Franz Kafka, the meaning of life is that
it stops. So you don't have that much time. Cut the shit. Stop it. That's your hopeful quote?
That's my hopeful quote. Because guess what? We don't have time. We don't have time for this.
It could be, you could do a good thing or you could just be a not so merry prankster.
So I don't know if the thing Elon needs now
is more urgency.
The urgency seems to be driving him into a spin.
I guess, but he needs clarity, perspective.
He could do some great things here.
Why doesn't he?
That's what I say.
That would be a good question.
That would be a good first question for Elon.
See, I still like him, even though he doesn't like me.
I still like him.
I still like him, but he has to apologize
for the gay fake news thing that he put up
or we're not speaking ever again.
And I have never said that to him.
He's got to apologize for that.
Well, sounds pretty hopeless.
I hope he does it.
All right, Kara, thanks for taking the time.
Thank you, it was great.
What should we call this episode?
The Kara-Elon Situationship? A lesbian love story. There's
no such thing. A lesbian, call it a lesbian love story. That'll be perfect. We have never kissed,
let's be clear. Okay, Naima, why don't you read us out? Because I got to go and you seem to be
taking over everything slowly and rather sneakily. But it's actually in plain sight.
I know, hidden in plain sight.
Here I am reading us out.
Today's show was produced by Blake Neschik,
Christian Castro-Russell,
Raffaella Seaworth,
and yours truly, Naima Raza.
Our engineers are Fernando Arruda and Rick Kwan.
Our theme music is by Trackademics.
Special thanks to Andrea Lopez-Cresado.
If you're already following the show, you get a
great check, or maybe you get a blue check. You get a check. If not, you also get a check. You
don't get a check. I don't know what is worse, but just go follow the show wherever you listen
to the podcast. Search for On with Kara Swisher and hit follow. Soon it'll be called On with Naeem
Araza. I'm just kidding. But thanks for listening to On with Kara Swisher from New York Magazine,
the Vox Media Podcast Network.
And us, we'll be back on Thursday with more.
By the way, Kathy Griffin just wrote to me, I'm going to be on Kimmel tonight as Elon.
Oh, ha ha ha ha.
Parody.
Parody.
That's another thing.
Come on.
Everyone's now a parody.
There's nine.
Like he's like threw her off.
There's thousands of them right now.
Everyone could have anticipated what was going to happen here.