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Roaring With Audacity: Building a Personal Brand Before You Feel Ready | 175: Ms. Muthoni Njoroge

October 26, 20260 comments♥ 0
00:00 First of all, storytelling. Being confident and audacious enough, allow me just to use audacity, being audacious enough to share your story, your personal story, especially those stories that you've overcome, the challenges that you've overcome in your career, even in your personal life. And you don't always need to be that vulnerable. It's your personal choice.
00:21 However, it's very key because that's how you really relate to your audience, because you don't want to come off as a perfect being. No one is perfect. And so if they see a creator that's so perfect, first of all, they'll fear you. And I don't think they'll even want to work with you because you're just all about perfection. And so for me, I believe some of the posts that I've done incredibly well are my storytelling posts. Just me sharing what's in my heart. Also me sharing what I've overcome, my challenges, both in my career as well as in my personal life.
00:50 Number two would be jumping on trending topics. Now, there's a difference between trending topics and trending formats and structures. right? Before we dive into today's episode, please hit that subscribe button. Your support helps us grow and inspire more people on their journeys. Thank you. Hello, Mutani. Thank you for join us today and welcome to the show. Thank you, Thomas. I'm so glad to be here. So Mutani, for those who don't know you, can you please introduce yourself? Yes, I'm Miss Mothoni Giroge, also known as the LinkedIn Lioness. I am a multi-award-winning personal branding and LinkedIn expert with over three years of experience helping experts, subject matter experts, specifically consultants,
01:39 trainers and coaches to become audaciously sought after on LinkedIn through personal branding. Firstly, I want to ask you about that cool nickname because when I saw it on LinkedIn, I was like, what's the story behind this? So can you please tell us? How did you get? it or what does it mean? Yes, so I always wanted to have a monica name. And I once called myself personal branding queen. And this was back in 2024 until my trailblazers started calling me Lioness. And even one of them reached out, funny, I think Lioness is very you because, you know,
02:14 audacity and look at just the lioness. And I was like, you know what? Yeah, Queen is overused. So let me lean towards something more unique. And I loved the idea. And I always listened to my community. And so I crafted the LinkedIn Lioness, not just Lyoness, the LinkedIn Lioness. And yeah, it's stuck.
02:33 And I always love ending my posts with my Monica name just to, you know, make a mark and be unforgettable, basically. So I love the LinkedIn Lioness because I also look at the Lioness as an animal. It has the audacity. And I'm all about roaring with audacity. That's also my tagline. And yeah, and I also teach my students. to show up on LinkedIn with audacity. Yeah.
02:57 I like it because I think that as you really well said, there are a lot of people that call themselves queens or maybe kings or I don't know. And when there is like a tagline that is unique, that is specific to you, it's always easier to remember. And when you hear it, it's specific to that one person. So I think on LinkedIn, it's a great idea. And I like the reason in the two short about it. Yes, thank you.
03:21 Thank you. And Moutani, before we disqualify, discuss in more detail what you do and discuss LinkedIn as well. Can you tell us more about your background, such as where we come from, maybe a bit of education, growing up, etc.? Yes, for sure. So first of all, I reside in Nairobi, born and raised in Nairobi, Kenya. And Arabi is known as the only city with a national park. And I love Nairobi. And yeah, I grew up here. And so my childhood basically was pretty simple. I've always always. always wanted to be a journalist, a news anchor, precisely. And so just being on camera has always been
03:59 my dream. And so I pursued journalism and media studies back in college and graduated with honors. And once I was done, I just drew closer to social media. And that's because from the online journalism class, we got to learn about social media and just the digital world. And I was very fascinated by it. And so this was not during COVID. When COVID struck, that made us quite have a lot of time on our hands. And social media began booming. And I was interested with social media management, not really creating or even becoming an influencer. How do you manage your brand? Right. And so I started following top creators, top influencers, especially on LinkedIn, because I just found LinkedIn very fascinating and I've always loved LinkedIn and LinkedIn was introduced to me back in 2019 by my lecturer
04:55 and I remember that day I went on that platform and I connected with almost that time LinkedIn didn't have restrictions as much and so I connected with almost 150 people in one sitting in one day and I was very much blown away and so between 2019 to 2023 that's when I decided to not become active. I had around 2,500 followers, which wasn't so bad. And I had started already, you know, learning social media management. And so that's how I got into the business that I'm currently building. And so that is basically online business. And I started social media management, but specifically LinkedIn. And that's because I saw quite a number of social media managers, you know, handling multiple platforms. Why not specialize and become unique, right? And just become the
05:47 go to for that platform alone. And I got to attract quite a number of clients. I've worked with over 500 clients through consultancy base. I have managed almost 25 profiles, but I've revamped a lot of profiles, helped people even get to post on LinkedIn. And that is now 2023 to 2024. And so when I got into 2024, I started getting a lot of messages from my community. Mithoni, will you teachers? How do you post on LinkedIn? how do you come up with such incredible posts? Because I started having just quite a number of posts going viral. And by viral, I mean just viral in standards of less than 100K impressions,
06:29 but consistently. And it was very noticeable, right? And having such feedback, that's when I created the Global LinkedIn Bootcamp. That was my very first program. And I've been able to train over 2,000 professionals from 22 countries through that program. And it was truly amazing. And I also got to produce more programs such as the Audacity Masterclass, LinkedIn Monetization Masterclass, all of them online.
06:57 And that is when I fell in love with teaching, because basically this is just teaching and training. And so this year, now, Change 26 is when I decided to go all in. So I rebranded the Global LinkedIn Bootcamp to Personal Branding Academy. And that's because the global LinkedIn boothscom was just focused on LinkedIn, yet there's so much to LinkedIn. You need to actually have a personal brand. And that is when I decided to rebrand it and also rebranded my expertise. I didn't just want to become a LinkedIn visibility expert, but also a personal branding expert. And specializing again on LinkedIn.
07:37 And that has really helped me grow a lot. In 2025, I was flown to South Africa for the very first time. That was also the first time me flying out of the country, which is incredible. I've also been able to work with a huge organization, Heenekan. In 2013, I moderated their conference here in Nairobi for three days. So that was my very first time making $10,000 plus dollars. I was paid in dollars. It was truly incredible.
08:06 And honestly, LinkedIn has produced a lot for me. in terms of income and this is my mainstream income. A lot of Kenyans that I meet through networking events, they think this is a side hustle, yeah, or a side business. And so when I tell them, no, this is my full-time business. And so they're really shocked. And not just even in Kenya, Africans are clutch. They think you need to have a corporate job
08:31 in order to be able to be successful in a side hustle. But for me, I decided to go all in. And that's because I wasn't successful as much in the corporate world, I actually was a customer service representative for like four months until I quit due to health complications. And so I decided to go all in social media and just make it work. Come rain, come sunshine. That's so much potential in one platform, right?
09:00 I'm happy to hear your story, your journey and what you managed to achieve. And now with all you said, what is it that actually you focus on primary? Is it working with the clients or is it your community, your personal brand or still mix of everything? Yes. So my main offer is Personal Branding Academy membership. So currently it is a monthly membership. So when I cross 2026, it was still a short program, a five weeks program. But I recently restructured it to now a monthly membership for it to be a sustainable income for myself as well.
09:34 Aside from that as a main offer, I also do consultancy. I have the brand architecture VIP session, which is a 120-minute session for consultants, executives, who want to be known for their expertise. So that is expertise marketing or service marketing on LinkedIn, and they need that one-on-one guidance. And so I help them for just $221. The personal branding academy membership is simply $37. And then with the academy, there are like, I don't know, many academic,
10:08 or courses or, I don't know, communities on LinkedIn. So if someone was wondering, why should I join Mutonis one? What is it that makes your academy like different or unique? Yes, simple, audacity. Just the way I show up, I also help my community, my members to show up with such audacity. And so I basically build that audacity in you. And that audacity comes because most professionals wait to feel ready to show up on LinkedIn.
10:38 And that is something that frustrates me as an expert and as a coach. And so I want them to show up with such audacity. Of course, being mindful. If they have a corporate job, all these factors, we definitely put it in play. However, I just want them to show up with so much confidence. Audacity is all about confidence. And so I build that confidence in you. Even in showing up at networking events in speaking, because I love speaking,
11:06 speaking engagements and so I go beyond just LinkedIn I also do personal branding and personal branding entails you showing up at a networking event you showing up at a speaking event and so when you get that speaking event I don't just let you fly on your own I help you even build I help you prepare for it right so do the prepping how will you be able to show up I love dressing and so I help the women to show up even with a dressing, right, to even come up with your brand colors. How would you want to be unforgettable? What would you like the audience to remember you for? So we dive deeper in that.
11:43 And I believe that makes my academy very unique. I can honestly say that when I was doing a bit of more research or when I've been following you, I noticed that you've got like a beautiful dress. So with their colors, just as you mentioned it, because I'm not truly someone who, I don't know, pays that much attention to the dresses. I don't know why. but I saw that you've got like a cool color,
12:03 interesting dresses, so I can safely say that is true. And then as you mentioned, that you like speaking or being on a stage and in front of camera, et cetera, you mentioned it before, that you wanted to become a journalist, which obviously means that you need to show up in front of the people. But there is like fear that many people have to step on a stage, to speak in front of the people,
12:24 and stuff like that. So are you actually someone who's always been comfortable in these situations or did you also need to somehow develop to be more confident or what was it like for you? I would say somehow, kind of. I've always been confident. However, I did take public speaking classes when I was a child, when I was in college and even as an adult. And I believe skill development is very, very key. You don't want to lose that confidence or even you don't want to lose that flair.
12:56 And so for me, I've always had it, that confidence to just show up on. camera, shop even in an audience. However, my parents did see the need to nurture it. And so public speaking definitely very key. And I also advocate to my students and my clients to take up public speaking classes, very key so that you can be just authentic and very smooth with it. You don't have any jitters, right? And you can be able to deliver, especially a paid training, because majority of them even get paid opportunities to train. And so, yeah, we can be able to fully deliver us. So for me, it's born, definitely.
13:36 However, I have sharpened it through skill development. Yeah. And I like what you said to encourage people to do it because I think that often we are afraid of it. But once we do it once, it shows you that it's not actually as bad as we thought. And since then, it just might become easier. Yes, for sure, for sure. It's very, very key. Personal development, skill development, it never stops, to be honest.
14:01 And skills such as public speaking, presentation, even networking, how to network properly. I have attended masterclasses on it, yeah, so that I don't mumble when I meet someone. I'm able to communicate efficiently and leave an unforgettable presence. Yeah. I agree both online and offline, especially on LinkedIn, which is networking platform. it sounds obvious, but, you know, sometimes you get DMs and it makes you wonder or a question if people, I don't know, if it's actually the people or what they are doing. So it might sound obvious, but it's not as easy as it sounds.
14:37 Yes, it's not. And Mutoni, coming back to your academy, what are like the people that are members of the academy? Is it, can it be literally anyone who wants to build brand on LinkedIn across the world, or is there like any specific criteria or demographics? Demographics, no, I have worked with multiple clients from all over the world, Europe, Caribbean, Australia as well. But in terms of criteria, definitely, I need serious people. So someone who already knows they are a subject matter expert.
15:10 So you're not really a beginner. You have the skills and you have the experience, right? And so you have proven expertise that you are ready to actually market yourself. I need people who are sort of set in that area. So at least three years of experience, you have the skills and the experience. Another thing, you need to already kind of have clarity on the direction you're going. You just don't want to build a brand, right? You know what you're good at and you want to market it.
15:39 So if it's accounting, you want to market finance or personal finance. You already know sort of the area that you want to go all in. and I'm looking for people who are looking into consultancy, training and coaching. So those are some of the areas. And that's because LinkedIn is the best marketplace for it. I strongly believe. And of course, founders, if you're a founder of a startup and you wish to market your company, right, your startup, it's very key.
16:09 You've maybe gotten the ball rolling. And so you just want maybe to get investments or to get. get more customers and it's a bit to be kind of business. So LinkedIn will be the best. So I look for more a bit of established people. Again, it's premium. $37 a month. That's not for a beginner. That's someone who's a bit established. And also my VIP consultancy. And of course, I also do paid trainings. I have worked with NCBA group here in Kenya. It's a major bank here in Kenya and this Africa. And so, yeah, if you're watching this from any part of the world, yeah, I'm open to being flown now, it's for sure. And of course, feel free to join and follow Mutoni.
16:54 Yeah. And you said before Mutoni, I think that you discovered LinkedIn in 2019 and joined probably more actively a few years after. So how do you see that LinkedIn has developed since then? It's been a few years. So when it comes to development of the platform or people on the platform. Yes, yes. Oh my. Definitely looking forward to the day. I'll write a book on it. And so, yeah, a lot has happened with LinkedIn from the top voice feature coming through. Remember the golden one? And then everyone was going for it. We've had quite some dramatic features from LinkedIn, to be honest.
17:32 But it's a good platform. I think they've maintained a lot of the necessities, right? And even going now full-blown, there was a time. time they went full blown with reels, like really marketing videos, short videos, which is incredible for those who are, you know, they don't like writing, they prefer showing up on camera. And so right now it's quite vast. You can either post a video or a post. So it's pretty incredible. I think they are moving towards sustainability, which is great, and sort of versatility in terms of you can show up if you love writing, you can shop through writing. And if you love showing up on video, can show up on video. And the reason being is, I used to do LinkedIn
18:13 audio events. So before we had LinkedIn audio events. And I believe I did like almost 70 of them. Before it's rebranded, yeah, to now video only. So it was pretty interesting. And I really enjoyed the audio time, but also video is much, way much better. That time, going live on LinkedIn via video, it was pretty much difficult and challenging, especially if you came from Africa. Only first world countries will do it smoothly, right? But right now, I believe they've really updated it and it's quite easy to go on video. So versatility, sustainability, sustainability, and of course, the algorithm has really improved. I recently saw the new feature of out-of-network in network. So LinkedIn is pushing your posts in both ways towards your
19:03 network, that is your followers and connections, and out-of-network. And for me, right now, now it's 50-50, 50% each, or sometimes 40% to my network and 60%, which is awesome because I'm not getting maximum visibility outside in my network and that will definitely help me even reach more people. Yeah. And based on that, what do you think the future is going to look like? It's pretty interesting. I will definitely predict AI would start getting, I mean, right now, we have.
19:38 have a lot of AI slop posts, right? I even stopped using AI. I said, I do know what? Let me get back to how I was writing because back in 2019, you know, I was literally writing just, I had so many grammatical errors and all, but they were really nice posts. And so right now, I believe the prediction will be AI will be less used by creators because people have already started noticing a lot of AI content and overused AI words, right? So people will, will lean towards more of authentic, like even showing up with your personal images, right, your own images. And you're writing very authentically that we cannot detect AI.
20:21 And hopefully also LinkedIn will pick that up and will help push more of such content instead of AI slots. Yeah. However, this doesn't mean those who have built their brand around AI should stop doing it. They should. but I think they should just, you know, help people not overuse AI, not really rely on AI as much. Yeah. I agree.
20:47 As always, use it to help your work, but don't use it to replace you, obviously. Because AI is great to help with many things, but it's not good if it completely replaces you and then you sound like everyone else, right? Yes. And I have a question for you. Have you stopped using AI to write? Because I really like your posts. At times I find them very interesting, funny. I really enjoy reading your post and I even wonder, does he even use AI?
21:15 No, thank you. First, I appreciate it, but yes, I do AI, but I don't do it as copy and paste. I play with the prompt because I have certain message that I want to convey. I have certain language that I want to speak in, such as it's not that super formal language that no one speaks. and at the same time so that there are not some words that I would never say. And lastly, I obviously read it. And if there is something that I don't like or that I would never say or I would replace, then I edit it. So yes, I use AI, but I also edited myself.
21:49 Awesome, awesome. Keep it up. I love your post. Thank you. I appreciate it. And as we now are speaking, Mutani, we mentioned it before the recording, which are close to a huge milestone on LinkedIn. So one of the questions that I'm.
22:04 I have to ask is if you have like any advice, recommendations, how to grow on LinkedIn. That's the question that many people ask. I'm sure that you get DMs like this. So from your journey, what would you advise people for growth? Yes. So for those who perhaps haven't been on my profile, I am at 96,000, almost crossing now 97, and crossing my fingers to cross 100K before the end of the year. And so LinkedIn is pretty much interesting.
22:33 I think what has really helped me grow a lot is, first of all, storytelling. Being confident and audacious enough, allow me just to use audacity, being audacious enough to share your story, your personal story, especially those stories that you've overcome, the challenges that you've overcome in your career, even in your personal life. And you don't always need to be that vulnerable. It's your personal choice. However, it's very key because that's how you really, relate to your audience because you don't want to come off as a perfect being. No one is perfect.
23:09 Yeah. And so if they see a creator that's so perfect, first of all, they'll fear you. And I don't think they'll even want to work with you because you're just all about perfection. And so for me, I believe some of the posts that I've done incredibly well are my storytelling post, just me sharing what's in my heart, also me sharing what I've overcome, my challenges, both in my career, as well as in my personal life. Number two would be jumping on trending topics. Now, there's a difference between trending topics and trending formats and structures, right? Now, trending topics is like one post that did incredibly well.
23:48 I think this had 127,000 post impressions back in 2025. Yeah, yeah, this was last year. That's now my highest post, the post that has the highest impressions. So this was a post about Larry Madoo. Larry Madoo is a journalist from Kenya. And so he had posted on Instagram. He hadn't been posted on LinkedIn yet. And so I follow him on Instagram as well.
24:12 So he had posted his journey, him interviewing the president of Rwanda, Paul Kagame. His excellency, Paul Kagame. And so a post of him interviewing him, I think, 10 years back and now that time. And the transformation was just incredible. And I was like, hmm, that is a post. And it was literally 10 minutes of him posting. I quickly downloaded the two images, put them together in a collage. You see, just jumping on it immediately, putting them on a collage and now drafting a post on personal branding.
24:45 Of course, using the help of AI. And so my angle was, you know, building your brand over the ears, right? It doesn't happen overnight for those who think building a brand happens overnight. and the post did incredibly well. I think it crossed even 30,000 impressions within an hour. I was mind-blown. Yeah. Yeah.
25:06 Yes. So such a post did well. And actually, just as you said that, about like a personal branding even before or before you started online, it reminded me of your post that you shared. I think it was just a few days ago that you found in a fast company, which was year 1997. I remember that because this day actually the year that I was born and was like wow, that was way ahead of time
25:31 and look now such a long time after it was pretty cool. It was a great creative post and idea that I didn't know about. Yes, yes. You can look into history, look into celebrities, right? How did they start? That is a post over there.
25:48 Just back into the trending topics. Another trending topic was the Super Bowl World Cup, right? basically looking at major news, what's happening in the world, and looking at an angle of your expertise. How can you be able to have an opinion? Because building a personal brand is also having an opinion, right? So what opinion could you have in line with your expertise? And I love that personal branding is quite easy to grasp. And so you just need to look at the person and do a bit of research. Definitely, a lot of research gets into play. Looking to the person,
26:24 and then I'll come up with a very, very good post about it. So search posts have really flown, literally, the algorithm took it on a high, and it helped me really grow. I think my biggest month was back in 2024. I think that was around September, October, and that time I grew up. Within a month, I think I gained 15,000 followers. 15 or 50?
26:51 15, 15, 15, 15. 15. 15. It's still, it's still. lot during a month about. Yes, within a month. And yeah, so such, doing such posts a lot really help you grow fast. So jumping on trending topics, are you getting a celebrity influencer and talking about them? Of course, in good light, never in bad lights. Yeah, yeah. And it's, at least for my own view, when I see such content, it really stands out to me because I feel like that sometimes you see
27:20 on LinkedIn, this like recycled branding advice. which I'm not saying there is anything wrong with that, but if you see it too much, too frequently, it becomes a bit like a Monday that you see it all the time. But if there is someone actually with something unique, creative, different, unexpected, it makes you stop scrolling, actually read it, actually enjoy it. And that's like one of those posts that is like, okay, this person make an effort with this post, it stands out, it's unique and it's pretty cool.
27:48 Exactly, exactly. Yeah, creativity really, growing on LinkedIn, you must be creative. something that you will rely on AI for anyone who wishes to grow their platform and even convert, a lot of creativity will come into play. So you need to be ready to really judge your mind and do a lot of research. I think I have folders of different, a lot of celebrities that have done research on that I think I always go back to them. Let's say if they trend again, definitely my community will remember I once did a post about them, whether they were trending or not. Right. So I just go back to that research. So it's very key to do your research and put your research in really,
28:30 document them very well so that in future you can be able to use them. Yeah. I agree. And I think what's also kind of a great side effect is that when you research such celebrities or people that achieved something, you actually might learn something interesting because those are like the people that achieve things or accomplish something big. And when you're researching, learning about then actually it's not only inspiration but also learning from something they achieved. So I think it's a great idea. For sure, for sure, yeah. A quick note before we continue.
29:02 One of the things I've realized from hosting this podcast is that I spent a lot of time thinking about the conversations long after they end. That's one of the reasons I started unproduced, a solo podcast where I share ideas, lessons, observations and questions I'm still figuring out my myself. If you'd like to check it out, you'll find the link in the description. Now, back to the episode. Then Mutoni, can you tell us a bit about your like a posting strategy, such as maybe frequency of your posts, how you approach it? Because something that you do obviously quite a lot of things, whether it's working with the clients, the community, building your own
29:43 brand. So on top of it, how maybe if you can tell us also how you manage everything so that it's sustainable and you don't burn out. Oh, yes, burnout. That was the time I did burn out multiple times. I think every year there's a time I get to burn out a little. But that's just a sign for me to go slow. But sustainability is very key. And so for me, I love batching my content. And if I don't get to batch, then I just get to like sort of go on a post sprint. So sometimes it's not sustainable and other times it's very sustainable. But the more sustainable way that I would even advise. for those who are watching or listening is batching, batch your content and take through the weekend. The weekend is one of the, I think, majority of the people globally have the time to, you know, do content or even, you know, take time for your family and relax. So as you're relaxing, you can take one hour, two hours to batch your content. And so for me, I literally even just need one hour to batch a whole week's content.
30:46 And my whole week's content for me sometimes can look 10 posts because I, I love doing two posts a day, majority of times. And so in the morning and in the afternoon. And my reasoning is simple. In the morning, I'm able to reach my Kenyan community or my African community at large. And then in the afternoon, I'm able to reach the international community because I definitely do have an international community. And so I can be able to repost the post to share it, which I've also done before.
31:19 let's say if I don't have an afternoon post. But if I have an idea of an afternoon post, I might as well make it. Yeah. And so I would post it at around 3pm, 4 p.m., Kenyan time. And that has helped me get more visibility to the international community. And that's how I've been able to get clients from the U.S., the Caribbean.
31:39 I love the Caribbean. I've worked with people from St. Kitts and Navis, St. Lucia, Barbados. And so, yeah, it's all about sort of podcast. as the same goal. Putting my net wide. Yeah, that's saying. Yeah. So, yeah, trying to broaden my net, which is very, very key. So batching, very helpful, but that days, as I said, sprinting, like, if I don't have a post that day, I'll just wake up and make that post within 10, 15 minutes. Like, I'm so used to it. I can make a really good post that even someone won't notice it's AI within 10 minutes. A very good example.
32:19 is my Thursday post, which was last week. It currently has almost 35,000 post impressions. Could you believe that I made it within 10 minutes? Of course. I was going to ask you in 10 minutes, how do you like, I don't know, now come up with the post. Like, how do you do it? So the thing is, you need to make AI really work for you. And so for me, I use cloud and it has all my information, not personal information, but in regards to my history, especially on LinkedIn. it understands my voice, my tone, able to write, and even my story. I always feed it more and more content. And so that day, we had started a LinkedIn challenge, September challenge, for the community,
33:01 and that is my academy. So every month I run a 20-day challenge just to help them post on LinkedIn. And so that was our day one. And for me, it was quite simple. I understood what it was in the format. And so I just simply made the post using AI and brushed it up. made it very authentic, of course, proofread it. Within 10 minutes, it was ready and I posted it with the images as well. I have my images well documented. And it was about my very first business
33:32 back in high school that I did. And it did pretty well. A lot of people connected and related to it because it was matters entrepreneurship, resilience and starting from scratch. Yeah. Yeah. And I think it's also like years of experience and all the that you created because then you just know kind of what works for the audience you know like the topics the areas fields to explore and i think then it probably makes it easier to come up with the post faster because it just it's like part of you and you don't overthink it anymore it's much easier for sure for sure and once again this doesn't happen overnight as you can see it's been over three years that's what i'm in within 10 minutes five minutes even on sunday think
34:19 I made within less than 10 minutes. The client reached out to me and she shared with me. It's her birthday. She's an incredible client. Her name is Teresa. And I was like, you know what? Let me make a post about her and celebrate her because she celebrated me and supported me. And I quickly made a post about her.
34:36 I had already even made quite a number of posts before about her. So once again, my cloud had her information. So it was just, you know, it's her birthday. Let's celebrate her. Boom. I have the post ready. And I made the post. Yeah.
34:49 Yeah. And also before, as I mentioned, for example, burnout, what are like some of the, let's say, boundaries or things or activities that you do to prevent it, you know, so that you don't forget actually to rest and so that it's sustainable for you? For sure. Definitely having PAP's reminders. So I don't get the entire weekend to work. I just maybe use morning hours on Saturday or afternoon on Sunday to batch my content. And so I use that. the time to rest, relax, having a strict schedule and routine. I recently out back to the gym. So being consistent in the gym, working out very, very key in order to, you know, wellness and health, very important. And I think my sleep schedule is pretty good. I get to sleep quite well. And yeah, it's just basically having a routine and just repeating it and ensuring your discipline. And whenever you feel exhausted, I just slow down. right and if I had any meetings I simply postpone them and reschedule yeah yeah I agree I think it's
35:56 important of course to have a routine and also to kind of adapt or adjust based on how it works and of course if it doesn't work slow down don't be afraid to take rest and adjust it so that it works because if you burn out what's the point of doing that right yeah true can you then mutani tell us a bit like what is it like with the let's say LinkedIn scene in can you because Kenya is the country obviously I've never been there. I don't know that many people from there because obviously I'm not from there or there isn't truly my audience, but I'm really curious like if LinkedIn is big there, if many people use it or if you see it growing or what is it like actually?
36:33 Yes, so before back in 2019, when I had joined LinkedIn and given around 2023, when I had now come back to the platform and become active, we did have much. We didn't have a lot of creators, I would say, or thought leaders building their brands. But that story has definitely changed over the past three years, I believe, changed into four till now. So it's been incredibly growing. I believe I saw that we now even have our LinkedIn local events happening. So people are really embracing LinkedIn as a platform.
37:06 And a lot of top executives, the CEOs, MDs, they're taking LinkedIn seriously, you know, showing up and even hiring on LinkedIn. So which is incredible. But I'm really happy for the creators, the small niche. is small creators coming up and not become even small anymore, yeah, small to meet creators, which is incredible. And most of all, it's, I'm really proud of consultants showing up because a lot of them will rely on freelance sites, right, such as Fivera and the rest, just to get gigs. But then they're now coming to LinkedIn and building their brands and getting clients on
37:43 here. And even others who only thought they would build their brand on Instagram or on TikTok, like the algorithm there is better, but now they're coming on LinkedIn and also building their brand. So it's very much, it's becoming a big deal, which is incredible, because at one point, back in 2023, I was feeling quite disappointed because I had quite a huge community from Nigeria. Nigeria is huge, and Nigeria has a lot of creators. But now I'm able to see a number of my community coming from Kenya, and which is, I'm very proud of that to see. So I would
38:18 highly encourage Kenyans not to feel afraid of LinkedIn. Some of them feel more intimidated. Like LinkedIn is where you go sit for a job or LinkedIn is very cringe, all of that. Yeah, it's not. It's not. Trust me. It's a great platform and you'll love it.
38:34 Yeah. Yeah. I think so. I agree. And it's obviously great that there is someone like you. If people discover it on LinkedIn, like, you know, someone to learn from, to look up to and to guide them. So you are doing a great work. Thank you. Thank you. Moutoni, as we will be approaching the end slowly, I would like to ask you some kind of lighter questions. So you already mentioned a few things before, but what are
38:58 some of your hobbies or some things that you like to do in your free time? For sure. Oh, my hobbies. I love Pilates. I've been to Pilates a number of times now. So Pilates, I also love watching golf. So I tried playing golf. I'm not really a fun of it. But I love just watching golf and seeing people play it. So that is me. I've also been to... Sorry, I would have curious to why actually watching golf?
39:28 I don't know. Of course, everyone likes different sports, but I personally don't find it that engaging. So I wonder what's interesting about it for it. No, for me, it's just fascinated. I love the rules around it and just sing, you know, just seeing people missing. and, you know, taking quite a number of shots. It's just fascinating to me. But playing it, no, no, no, no, but I would rather watch it.
39:50 And it's very engaging with your mind if you actually watch it and even do the math. And it has helped me be very creative. A number of times that I've attended golf events, I've come up with very incredible posts, to be honest. So it has helped me become creative. So, yeah, watching golf, Pilates, gym, I think those are my favorite things to do. Yeah. And also journaling and meditating. Sorry, what was the last one?
40:15 Journaling and? Meditating. Meditating. Oh, meditation. Okay. Yeah. Oh, yeah. And also, do you have a favorite, golf player then?
40:25 Ooh, I will say just, I'll just say Tiger Woods, to be honest. I just love Tiger Woods. Yeah, but when I say watching, I don't really watch the international golf events. I'm talking of local, yeah, because that also helps me interact with a lot. lot of executives, networking. It has really helped. And just watching live is different from watching through the screen. Through the screen is a bit boring to me.
40:50 Like, let me come live and watch. Yeah, it's much more interesting. So even when we've had Kenya Open, I attended Kenya Open last year, and it was pretty, pretty incredible, watched a number of golf, international golf players play and I enjoyed it. Yeah. I also, also football. I love watching football.
41:10 Yeah. And so World Cup. very much engrossed with World Cup. Yeah. Oh, yeah, yeah, yeah. I mean, I was just about to say that I thought like in the TV watching golf, but I've never watched it live, but I can imagine there's probably more interesting than watch it on the TV. Yeah, it is, it is.
41:26 Trust me. Yeah. And I don't really follow football that much, but was Kenya at the World Cup? And if so, how did they do? I'm not sure if they were there or not. So I'm sorry? No, unfortunately, Kenya. hasn't been in the World Cup from, yeah, from the group stage at all.
41:45 So, yeah, but my favorite country has to be France. And that's because my favorite player is Kiliang Bapa, I believe he's the goat of our team. Yeah, and I've made quite a number of posts about Kielan. I think almost five now. I love his resilience. I love his skills. And just how he portrays himself and how he carries himself and his brand is very, very intriguing. and something to look up to.
42:12 Yeah. Yeah, like inspiration. Yes, yes. To me, he's an inspiration. So France was my team. And when it comes to the club season, Real Madrid, and that's because Killian is in Real Madrid as well as Jude. Yeah, I love Jude as well.
42:29 Yeah, Venetius, genius. So, yeah, and Jose Morino is now the new head coach. So Real Madrid is taking on the 16th Cup, I believe. They're coming for the 16th years. I don't follow football as much, but you've got some good knowledge. You definitely know more than I do about football. Yes, yes. I love football.
42:52 And then do you read books? And if so, have you got any recommendations? Yes. So one time I was an avid reader. This year it's been a bit hectic with business and all. But I'm yet to finish outliers. My current read is outliers. From Malcolm Gladwell?
43:10 Yes, from Malcolm Gladwell. Yeah. So love the book yet to finish it. But my favorite book has to be, when it comes to business and entrepreneurship, it has to be expert secrets as well as dot-com secrets by Russell Branson. Those books I would highly recommend to anyone who wishes to build their online business and basically getting into consultancy, coaching, training. Those are the two books that you should be reading.
43:38 and I actually offer them for free as e-books in my academy. And it's a must for my students to read within three months, because that will really help you understand how to market your expertise. If you are a careerpreneur, you can market your expertise. You don't need to have a service offering. And if you are a consultant, a subject matter expert, looking to market services, then dot com secrets, that is a must. That is a must.
44:04 And it will help you understand how to market your services. Yeah. Those sounds like great tips. I don't think I read them, so I will check them out. That sounds good. Then Motoni, can you please summarize where people can find you, follow you, and promote any of your services? Yes, thank you so much. You can follow me on LinkedIn, Miss Motonin Joroga, MS.
44:27 That's very key because on LinkedIn, we have a number of Mothorni in Jorogas. So it was very key for me to add MIS to it. I was about to ask you. I was about to ask you because I thought, why does she put it there? And now I know. Yeah. It makes sense. Yes.
44:44 It's not about a title or anything. No, it's just about distinction. Once again, branding, yeah? You need to be unique and findable. It's, you actually need to be easily findable. So, please add the miss, Miss Mothoni, Joroghe, or the LinkedIn Lioness, and you'll find my post. That is on all part for Ms. Mothorone in Joroggi, the LinkedIn Lioness. And definitely, definitely join my.
45:07 Academy, Personal Branding Academy. It's on my featured section, the very first item on my featured section on LinkedIn. You can be able to join the waitlist. I only take 10 members each month. So once you join the waitlist, you can be able to, I'll send you an email for you to join the main membership. And that's at $37 per month. And I have already have 30 members inside. And it's been incredible journey already. And of course, if you want one-on-one session, more of, you know, diving deeper into your brand one-on-one basis. I offer the brand architecture VIP session at only $221. You can also get that on my featured section, but feel free to DM me.
45:51 You can DM me, just DME and I'll see your DM. I literally reply to DMs within three hours, right? So within three hours, I'll reply to your DM and we can get to talk to business. So that is how you can work with me. And of course, follow me so that you. you can follow my posts and get to learn a lot when it comes to personal branding and LinkedIn visibility. Yeah. And thank you so much, Thomas, for having me. Of course. And I will, as always, put all the links to the show notes. And one more that we briefly discuss before the recording,
46:21 that you actually record on YouTube as well. So if people want to follow more behind the scenes from your life as well, it will be highly recommend to check out YouTube channel too. Of course, of course. Yeah. So YouTube, TikTok, Instagram by YouTube, please subscribe. And you'll be able to see my testimonials as well as behind the sense of my brand. Thank you. And then, Motoni, also, can you tell us if you have like any goals that you aim to achieve, for example, in upcoming weeks or months and people can be excited about? Oh yes. Definitely growing my membership. I would love to help at least 100 members before the year ends. And this is to help them build their visibility and at least attract one paid opportunity of $500.
47:06 So that is the goal for each member in my academy to help you attract a paid opportunity within 90 days, yeah, or less of $500. But that you'll need to really show up, show up every day, do the work, very, very key, do the research. And of course, reply to your DM. So do the work and I will be able to guide you to attract that one paid opportunity of $500 within 90 days. I like it because you need to put the reps in because nothing becomes easy or just like that for free. And then, Moutani, very last question, is there anything I should have asked you and it not or any final message or advice or anything that you would like to leave the audience with? I will definitely leave the audience with letting them know visibility is key. Take it seriously. Right now, this is the best time to build your visibility.
48:02 yesterday was the other best time but today is the best time so don't wait any longer do it and you will get to learn your first post will not be perfect don't think that it will be perfect mine wasn't and so will be so yours as well won't be perfect but you're a thousand posts trust you me you will be proud of it and i have made over a thousand posts so far on lincoln and i truly believe when you put in the reps you will definitely reap the results. I completely agree. That's a great message and to remember that even that imperfect post is way better than the other person who is still waiting for the perfect moment and still haven't posted. For sure. Yes. Yeah. That was Mutani great message to finish with. I want to say
48:52 a big thank you for time. It was great to meet you. You are doing great work making big impact. very excited when you hit that beautiful milestone of 100,000 followers. Maybe it happens when this episode is out already. But regardless, I think you're doing great work. I genuinely enjoyed our chat. I will be happy to keep in touch. And again, thank you so much for your time. Thank you, Thomas.
49:16 And thank you to your community as well. Thanks for listening to Prejudice By with Tom. Check the show notes for all the links. And don't forget to subscribe, like and share your feedback. Speak soon. Thank you.