Prof G Markets - AI is Running Up America’s Energy Costs — Who’s Footing the Bill?

Episode Date: October 20, 2025

Scott and Ed dig into how America’s data center boom is driving up electricity bills — and what should be done about it. Then, they look at how Meta and OpenAI are responding to rising mental heal...th concerns and consider who’s really responsible for fixing the problem. Finally, they look at two fast-rising challengers to SpaceX and the new investment opportunities emerging in the space race. Subscribe to the Prof G Markets newsletter  Order "The Algebra of Wealth," out now Subscribe to No Mercy / No Malice Follow the podcast across socials @profgmarkets Follow Scott on Instagram Follow Ed on Instagram and X Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:40 This week on Virgin History, the Verge's new chat show about old technology. We're going back to the early 1980s, when the idea of bringing technology with you out into the world was brand new. And we're talking about the Sony Watchman, which took TV out of that giant furniture piece in your living room and into the world. You could watch sports while you were in church, You could watch the news while you were supposed to be at a wedding. It changed everything in good and bad ways.
Starting point is 00:01:06 All that on version history on YouTube and in your podcast app. Google has been making gadgets for a really long time, but there's something different that happened with this year. They're actually all pretty good for a change. This week on the Vergecast, we talk about what it means that Google now makes a bunch of phones, some headphones, a smartwatch, and even a tablet that are all pretty good, and we ask an important and impossible question, which one's the best one? All that, plus whether the smart home is ever actually going to work on the Vergecast wherever you get podcasts. Today is number 10. That's the
Starting point is 00:01:45 percentage of marriages worldwide that are between first or second cousins. Ed, genuine question here is finding out that your partner has sucked more than a hundred dicks upsetting, or is my wife overreacting. You know, I was annoyed that you're that you're 20 minutes late, but you've suddenly just papered over that. I've redeemed myself. I was upstairs. No, I'm happy.
Starting point is 00:02:17 I was upstairs with the dogs, and then finally Drew called, and I have no sense of the counter. I apologize for being late. I was either going to go with that one, or I had a joke on PIPA, which I really like and that is the, do you ever see the movie The Exorcist? No. Oh my God. It's an incredible horror film. I made the mistake of sneaking in to see it when I was 13 with my friend Adam Markman. And like when I got up in the morning, I would have to go into the corner and put my socks on in the corner. I was so frightened of a of a demon being possessing me. It's about a girl,
Starting point is 00:02:49 Linda Blair, who gets possessed by the devil and about all these attempts to exercise. And it's called the Exorcist because this priest, played by Max von Seido, and I forget the other guy played, coming in and try and, you know, release the demon from, release the devil from this poor little girl. Ellen Burson plays the mother way before your time. Anyways, there's a rumor that they're planning a sequel to the Exorcist, but this time it's about getting the priest out of the little boy. How are you, Ed? What's going on with Invidia?
Starting point is 00:03:31 What's going on with Invidia? Look at Ed. Ed loves that joke. It's that Princeton pito humor. The fact that every joke has to be punctuated with a groan is another piece of this podcast. I'll never quite wrap my head around. That's right. That's right.
Starting point is 00:03:56 I guess who I'm having dinner with tonight. I'm totally name-dropping. I probably shouldn't say that in the same sentence as a pat-o joke. I'm having dinner with the chancellor of UCLA. To discuss your vocational programming? Well, I'm glad you asked. You know, I don't know. I think it's to discuss how I can give more money.
Starting point is 00:04:13 Probably that, yeah. The reward of giving money to a university is you get called and they want your insight into academia. They pretend to care for about 10 minutes and then come. comes this opportunity. It was presented as an opportunity and to match some other gift or do something. But yeah, I have something called, let's talk about the accelerator program. So I'm a big fan. Public school trade changed my life. This isn't philanthropy. This is an overdue payback. And I give money to public universities. And I would say, find me the program. No one else will give money to. So I don't want sexy shit. I don't want an engineering school or a school of
Starting point is 00:04:52 international relations or a gym or none of that bullshit. So at UW Madison, I'm the second donor to a wonderful program where the professors go to local penitentiaries. And if you're near your release or like less than five years from your release, you can take courses to work towards a BA. That's cool. In a UCLA, I'm doing adult education. Adult education, it's like vocational programming. No one wants to fund it. And I love it because it's very low cost, no admissions policy.
Starting point is 00:05:21 and I'm doing, I love the, this is, we should call this section of the program, Scott Virtue's signaling, I did. Prof. G. Philanthropy. University of Georgia, I'm doing tenant rights. At Berkeley, I did scholarships for children of immigrants, as I am one of them. The big question is, do you get your name on any of these things? No, they've asked, they wanted the name one of the programs, and I don't want to be, have my name on anything. Because you don't want anyone to know that you're doing this. Well, yeah, I'm so shy. You know me. I'm very subtle. I don't like to talk about this sort of thing. No, I'm being very honest now. They wanted to call this the whatever, the Galway program. And I'm like, no, because eventually they're going to decide that my jokes or something I did was totally inappropriate. And my kids are going to have to fight to keep my name on this thing as I'm 90 in reheating soup. And everyone decides I'm a, you know, name your favorite is. If they can come up with reasons why they need to tear down Winston Churchill's statue in London, They can figure out a million things why they're going to need to take my name off a program. So I'm like, no, I don't. It's going to be a giant compilation of every intro to property markets.
Starting point is 00:06:30 That'll be your downfall. Yeah, that's it. They'll be like, oh, my God, I can't believe he said that. You know, national. Anyways, so, no, I don't have my name on. I'm not going to put my name on any of this shit. Fair enough. Well, I'm glad that we talked about it and people know anyway.
Starting point is 00:06:43 That's the most important thing. There you go. There you go. Now has the time to buy. I hope you will have 20 of the world at all. Tech companies are racing to secure data centers to handle the surge in AI computing demand. We've discussed this trend at length on the show, but more data centers means more demand for energy. In fact, S&P Global projects grid demand from data centers will rise 22% in 2025, and it will nearly triple by 2030.
Starting point is 00:07:16 But the part that has talked about less is who is footy. the bill. Right now it looks like consumers might be paying. Bloomberg found electricity costs near major data center hubs are up as much as 267% compared to five years ago. So, Scott, everyone's very excited about data centers. Everyone's very excited about chips. We've seen a ton of announcements about these new data centers. Open AI building trillions of dollars worth of data center capacity. They want to build 250 gigawatts of data center capacity. But the part that's getting, again, less attention, is the energy side. Two big questions from me.
Starting point is 00:07:56 One, how are we actually going to power these things? And two, if we can power them, what is it going to do to the cost of energy? Because as that Bloomberg article points out, in areas where data centers have been built, energy costs have more than tripled in just five years. And meanwhile, the plan is to build more data centers. So a lot to get into here. I will start or I will pause there and get your reactions. The greatest arbitrage in history is the arbitrage of fossil fuels and in general energy.
Starting point is 00:08:28 The more energy you produce, I mean, there's just energy is like broadband. No matter how much of you have of it, people will find a use for it. Now, that's not to say the prices don't fluctuate, but the spike in this incremental demand, and the kind of the price discovery happens to the frontier, right? So even though I think it's increased demand consumption by six or seven percent, that's enough to take prices up 25, 50 or 100 percent. So what do we do about that? Do we end up doing what we do with a lot of places, and that is invest overseas? Should we be building the data centers in the Gulf? And the reason why that probably will happen or that might happen is that for the
Starting point is 00:09:11 last 20 years, the dynamic in terms of capital flows have been that a bunch of institutional money managers fly to Riyadh, Dubai. or Doha or Abu Dhabi and say, I run a biotech fund in the U.S., please give me $100 million, a billion to invest it, and I will return back more capital. The shift is that now the Gulf investors are, yeah, they're still looking for alpha, they're still looking for good managers, but even more than that, they're looking for capital or to fund projects that create an infrastructure around manufacturing, services, education, the electronic arts take private was part of that because they realize that while they have
Starting point is 00:09:55 what feels like near infinite capital, the sea of oil beneath them at some point will run out. Now, I don't know if that's 20 or 30 years or 60 or 80, but they know they do have a fuse around trying to transition this economy. So when you go down there, they're open to business, but they want to invest in companies that will build some sort of local demand, local infrastructure, local, you know, business operation. So I can see a situation where these companies make massive investments in a company like Open AI in exchange for building those data centers with those processors in somewhere in the Gulf. What are your thoughts? I'm just really struck by how everyone is so excited about these data centers and we're just
Starting point is 00:10:35 seeing this record investment into data centers. And meanwhile, people are not talking enough about energy and the fact that we need to power these things. And, you know, People were talking about it maybe a year ago. I saw, you know, op-eds and newspapers and people talking about it publicly on podcasts saying, oh, you know, this AI thing, it's going to be a lot of power demand, so we're going to need a lot more power. I know Bill Gates was talking a lot about that. But the reality is, right now, there is not nearly enough investment going into energy
Starting point is 00:11:08 compared to the amount of investment that's going into data centers. And by the way, that is why all of these consultants, construction plans for these data centers keeps on getting delayed, because what happens is they announce these plans, these multi-billion dollar deals, they say, we're going to build this thing, and then they realize that the waiting list to actually connect the data center to the source of power, the thing that's going to keep the lights on, is like five, six, seven years long. And so essentially what we have here is a very simple and classic problem. The demand for energy because of AI is way out stripping the supply. And so then your mind goes to
Starting point is 00:11:50 Econ 101. What does that mean? It means energy costs are only going to go way up. And I just want to sort of back up and highlight some of the numbers that we're mentioning there. So as I mentioned, Open AI, they want to build out 250 gigawatts worth of compute over the next few years. I think that by 20303, 232. So let's just talk about how, like, realistic that is. Last year, the entire US added about 56 gigawatts worth of energy capacity, and that was the most ever. Open AI wants to build out a chip network that would consume 250.
Starting point is 00:12:33 So that is going to be equivalent to a quarter of the entire U.S. electric grid capacity it would also mean that Open AI alone would consume more than half of all of the energy capacity that we add over the next eight years. If you wanted to supply 250 gigawatts of power, you would need to build 250 nuclear power plants that would cost you $12.5 trillion. And I think what is striking is that we're all just assuming that this data center build out is a given. And yet there's this very practical logistical problem, which is how. How the fuck you're going to power these things? And, you know, I think then the conversation goes to, okay, well, what do we do about it? You know, do we just say no to AI?
Starting point is 00:13:23 I don't think anyone, or I'm sure some people want to do that. In fact, actually a lot of Americans want to say that. But I don't think the market's going to let you do that. So you can just pull back on AI or build out the grid. And then it's a question of how do you actually build out the grid? And I think it's a very, I mean, I just, this energy question becomes more and more interesting because, you know, the administration, there's been a lot of emphasis on how we need to drill baby drill, we need to get our energy back, all this focus on gas-fueled energy, fossil fuel energy. But I would also like to point out that even if you use gas-fueled energy, you're not going to, you're not even going to come close. to the demand that these data centers are projecting. It's not even a question.
Starting point is 00:14:15 Maybe you get it with nuclear, but again, as we've discussed, it takes decades and decades to build. So increasingly, I'm starting to believe that the route that you need to go is you need to go with solar energy, but of course the administration is gutting all of the investments and the tax credits
Starting point is 00:14:29 that fuel the solar industry. So I will pause again there, but I mean, I think the question is becoming clearly we need more energy in America if we're going to do this AI thing. And if we don't, the consequences are quite simple. AI is going to absolutely skyrocket your energy bill. This all feels to me like it's desperate
Starting point is 00:14:54 for some sort of technical breakthrough that reduces the energy demands because the whole notion of it's sort of this circular philosophical question, at what point do not do a conduct an AI query for the best place to eat Indian food in London when the cost of that query is inhibits you from being able to afford to go eat Indian food or that AI becomes something that is sequestered to wealthy people and corporations. And then we outsource the expense of AI to households that see their electric bills go up 2050. I've heard in some areas it's gone up
Starting point is 00:15:32 200 percent. Or at some point does the government come in or weigh in and call it an infrastructure or do we come up with some sort of tier pricing system where we charge instead of having a bulk discount if you're a B2B if you're a business that's buying this capacity at some point and you're purchasing over a certain amount which probably means you're an AI or an AI related business you pay a surcharge which they then pass on to their consumers which would hit their stock price but at this point you would argue if you need investment or deep pockets you'd probably go after the pools of shareholder capital of these organizations are greater than the discretionary income of middle-class households in these areas. And then it gets very political because
Starting point is 00:16:16 every congressperson wants to, I mean, so it's no accident that Musk announced a huge infrastructure project in Speaker Johnson's district, right? And so being able to cut the ribbon on a big data center or a colossus or whatever it is makes that politician look very good until the electric bill start coming for those consumers. So I wonder if there's going to be some sort of legislation that, I don't know, either the government weighs in and provides subsidies for people. But if you think about, okay, we talk constantly about feeding and growing the middle class. And one way to do that is through, you know, tax cuts, but a better way to do it, I would argue, because the reality is the middle class in America pay a lot of usage and consumption taxes,
Starting point is 00:17:03 but distinct of the class warfare rhetoric, the middle class doesn't pay as a percentage of their income. They don't pay a ton of federal income tax. I think about 70 or 80 percent of federal income tax is paid by the top 10 percent income earning households. But how do you, the best investment I would argue, or a great way to support the middle class, is through infrastructure investments, whether it's rail or power grid or clean water, highways that help you get to and from your house faster so you can spend more time with your kids or tax credits for housing such that people can have more affordable housing. But it feels as if there needs to be a rethink around national energy policy. The problem is that there's such regulatory capture that it
Starting point is 00:17:51 strikes me that if I had to predict what's going to happen here is that there will be a huge investment in the grid, the majority of which will be absorbed by AI. So effectively all that is is a transfer from all homes and all taxpayers to the shareholders of AI. Yes. I think this is such an important. The amount that energy costs are going up is so important because it's highlighting how this stuff is actually expensive. Like it actually costs something and someone has to pay for it. And up to this point, it has seemed to most people that it's just these like , you know, Qatari billionaires or these Silicon Valley billionaires who are just funding these things and there's this abundance mindset and it's like, oh, a trillion dollars here, a
Starting point is 00:18:35 trillion dollars there, we're just going to keep investing. But this is sort of highlighting. Actually, we're not in a place of abundance, really, or at least not in a place of abundance in the way that Sam Altman seems to think. We actually... have a scarcity of energy to the point that the costs are going to be felt by regular Americans. And what has been so interesting recently is the local community pushback that has been growing against data center buildouts. And this is very recent, but in the past few months, basically, $63 billion worth of data centers have been blocked because local communities have gotten together, and they've said, no, you're not going to build this data center in our
Starting point is 00:19:21 neighborhood. It's happened in Ohio, in Texas, in Indiana. Google just withdrew one of their data center applications because they got all of this pushback. And the argument from the people saying no is basically, this actually doesn't help us. It doesn't help our communities because it sends energy prices through the roof. And then the other point, which I think is also really important that they've made is that it actually doesn't even create jobs, really. Because one thing about data centers, it's not like a Walmart. The data center is basically a giant robot, and you build the thing, and there are construction jobs when you're building it, but then once it's built, you basically just let
Starting point is 00:20:00 it sit there, and it's only a few people who are servicing the thing. You look at the data center that Apple built in North Carolina, as an example, they spent a billion dollars on this data center. It created less than 100 permanent jobs. So that's equivalent to like a series B startup, like showing up in North Carolina. So huge costs on energy and temporary job creation through the construction. But once it is built, actually the local community doesn't really benefit from it. And as you say, it's a robot that's building shareholder value for the people who own AI stocks.
Starting point is 00:20:40 And so it's becoming a really interesting, and I think this is going to become more prominent in the political sphere, but it's this NIMBY versus YIMBY debate where people are saying, you know, not in my backyard. And you're YIMBY when it comes to housing. I'm YIMBY when it comes to housing. But I've got to say, I'm starting to find this data center argument against the data center bill that I'm starting to find it somewhat compelling, especially if it's going to, triple people's energy bills. I mean, right now in Virginia, I guess about a quarter of the energy is already going to data centers. And these things sort of typify people's fears around where the world is going, and that is these economic centers powering stocks don't require anybody. You don't even need to turn on the lights during the day because there's nobody, there's nobody working there.
Starting point is 00:21:35 So this is going to be, it is very difficult to spin up new energy. sources, right? It takes 10 years to build a nuclear power plant, cost overruns. They're just not easy. So electricity companies or power generation companies have been some of the best performing stocks, some of them even outperformed AI stocks. Constellation, the largest nuclear power operator in the U.S. is up 78% this year, more than any of the Magnificent 7. Brookfield Renewables, one of the largest public renewable energy companies, is up 47%, also outpacing the MAC 7. American electric power, up 30%, Entergy, and other utility that focus on the southern U.S. is up 20% year-to-date. Because what you want as a business is you want moats, and then you want, but you want liquid.
Starting point is 00:22:23 You want friction in supply. You want a lack of friction in demand. So what do we have? We have demand that is just like accelerating with very little friction, right? But at the same time, there's a lot of friction around bringing on supplies. So if you own the supply, it's champagne and cocaine. And the example I would use is that as someone who travels a shit ton and stays in nice places, you can't spin up a five-star hotel. The top 1% are garnering so much money. And there's a, you know, yolo attitude, live for today. They're traveling more. There's a lot of pent-up demand to travel. So the demand at five-star resorts has vastly outstripped. Five-star resorts are like nuclear power plants. To find a place, you can build a five-star hotel, get their permits, the local
Starting point is 00:23:08 residents, plan the thing, raise the capital, and build a world-class hotel. It takes you 10 years. So in between that lag, as consumption or demand goes up, you have seen hotel prices at nice hotels basically double since pre-COVID. I think that's kind of a relatively, you know, a reasonable analogy for what's about to happen to power consumption. And that is there is no kind of easy spin-it-up large-scale multi-gigawatt power supply available. And it all feels to me again, like wherever we head, based on the regulatory capture, based on who the president is dining with, and Doug Bergam is going to figure out a way to come up with some sort of big, beautiful bill that taxes every American in the form of taxes and transfers wealth with subsidized
Starting point is 00:24:00 energy to these AI companies the same way we're subsidizing all sorts of other things for you know different politically connected sectors i think that the energy build-out is is the most important thing and just some i mean when we talk about like what do we do about it just some data i would point you to i mean again there's been this emphasis on we need gas to fuel this energy the most amount of gas-fired energy that has been deployed in a year, the most has been 12.5 gigawatts. Open AI wants 250 gigawatts.
Starting point is 00:24:40 So you're not going to do it with gas. As you point out, maybe you get it with nuclear, but it takes decades to build that out. And as one of our research analysts on the team, Chris O'Donnell, you said the problem isn't that we need energy supply, So we need it. Energy supply now. That's exactly what AI companies are asking for. We need the energy to come online right now. So I think you got to do it with solar. Solar made up more than half of all of the new energy capacity that was added last year. But for whatever reason, probably for anti-woke reasons, the administration thinks that solar is hippie-dippy or woke.
Starting point is 00:25:18 Trump has this hatred of solar. And so there is this attack on the solar buildout. And because you mentioned the big, beautiful big, bill, because of the big, beautiful bill, we're seeing less investment in solar. We're seeing elimination of tax credits. And as a result, it's going to reduce solar production capacity by about 20%. Those are the projections right now. So all this comes down to, if we want to do AI, we need more focus on the energy side of things, and we need more attention on how do we actually build out the energy. And it's not just a question of drill, baby drill. It's a question of everything. It's a question of wind. It's a question of solar. It's a question of nuclear. And I just, it seems as if the conversation has moved away from that because people are so excited
Starting point is 00:26:05 about the AI thing that they've gotten way out over their skis on this. And there needs to be more of a rational conversation of like, okay, sounds good, but let's keep the lights on. How do we actually power these things? Problems like this, when they're this obvious in this big, oftentimes don't end up happening. And that is, the shit you're worried about is the shit that generally speaking doesn't happen. And I can see a scenario along the lines of the following. Sam Altman, in order to justify this valuation, is making these just kind of enormous outlandish projections, including this is how much power I will need because I'm basically saying to the market, this is how much AI is going to permeate all corners of society.
Starting point is 00:26:52 This is how big my company is going to be. I need 250 gigawatts, right? It's sort of like announcing to the world, we're going to hire 3 million employees based on our current growth by my stock. This is how confident I am. So one, there's still a scenario where AI is an interesting technology, but it's not powering everything in our lives.
Starting point is 00:27:15 We're not glue to it every day. It's not operating every car that picks us up and doing all our finances and in charge of all. all of our workflow, that it has some uses, but it's more niche, and it never really gets the traction that the current valuations justify, too, that there's some sort of breakthrough where the energy consumption demands just dramatically diminish. I mean, to a certain extent, the Civic, the Honda Civic came in, and it was a better car, but the reason it was a better car was because it cost you 12 bucks a week to power the thing instead of 22, because it just
Starting point is 00:27:52 had a more efficient engine and a smaller car wrapped around the engine that just had better mileage. So I think there's a lot of things here that could change the calculus. What's clear is we're going to need more energy. I also think that, like, I'm a drill baby drill person, but I also think we should have kept some of those subsidies for renewables. Economics ultimately went out. The number one producer of wind is Texas, and renewables are still right now, probably the most cost-efficient incremental capacity to bring on, specifically, I believe wind and solar are the least expensive and quickest power generation is to deploy even without government subsidies. I would also argue there's a really strong geopolitical reason to keep energy
Starting point is 00:28:36 prices low. I believe that if oil get, I think the war in Ukraine in how long it goes is a function of oil prices. And that is, if the price goes below 50 bucks a barrel, I think it's a low 60s right now, I think Putin has to come to the table because 50% of his economy is based on the price of that. And at some point, the cost of production is greater than that number, I think, if it gets to like 40 or 45. So I think we have a geopolitical, a lot of reasons to massively invest in energy production across, you know, all the different dimensions. So is it, is it the old dirty stuff? You know, I would argue that stuff is not going away as quickly as it should, but it's also cost and effective. Is it solar? Is it wind? Is it, you know, LNG? It's like, I think it's like
Starting point is 00:29:25 door number four, all of it, right? And we're the largest energy producer in the world with the largest oil producer. I mean, people just don't realize how strong we are economically. Oil independent, food independent, and we're the number one producer of oil in the world. And China is making, and you pointed this out last week, to their credit, they're going to add, I believe more solar power generation in this year, at least that's a state you had a couple days ago, which blew my mind, than we have in total currently in the United States. That solar is woke. I mean, China understands the issues. I don't know how these things got so politicized. I'm building, by the way, on a ground level, I'm building a home. And one of the things we're trying to figure out
Starting point is 00:30:08 is how to buy the solar panels now to qualify for the tax credits. And all of these solar panels, my understanding come in from China, like China's made just a huge bet on renewables. But my gut tells me that it's so obvious that there's just going to be such a demand for energy consumption. And then Sam Allman is out there saying, I'm going to need the energy of the EU to power my unbelievable business. I don't know. It's all making me very skeptical that we're going to need as much energy as Sam
Starting point is 00:30:40 Alman is saying or as much incremental energy. Whatever the solution is, whether I, it's less AI or more efficient AI or more energy or more efficient energy or cost-effective energy. The point is something has to give because you look at the numbers, as you often say, the math ain't math. I just wrap it up. At some point, middle-class households are going to say, look, I'm not willing to not eat and not be able to buy groceries because my electricity bill is so high, such that Scott and Ed can edit. the notes for their newsletter, uh, using anthropic. Or as we're about to discuss so that my son
Starting point is 00:31:20 can like jerk off to AI porn on chat GP2. That's a good segue. Well done. Very elegant. That's like, there is a reason you're not on CNBC. So, okay. With it back to you, Joe. We'll be right back after the break. And if you're enjoying the show so far, be sure to give proffty markets a follow wherever you get your podcasts. Support for the show comes from Brex. These days, every business leader is under pressure to save money, but you can't crush the competition just by cutting costs.
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Starting point is 00:32:26 To all the financial advisors listening, let's talk about bonds for a minute. Capturing value in fixed income is not easy. Bond markets can be massive, murky, and let's be real, a lot of firms throw a couple of flashy funds your way and call it a day. But not Vanguard. Vanguard bonds are institutional quality. They're actively managed by a 200-person global squal out of sector specialists, analysts, and traders. Lots of firms love to highlight their star portfolio managers, like it's all about that one brilliant mind making the magic happen. Vanguard's philosophy is a little different.
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Starting point is 00:33:28 When I was in Japan recently, the produce and meat were amazing, and even a minor skin issue that I usually have cleared out by the end of the two weeks. What's up with what we eat here? Tomatoes are renowned for looking delicious, but not tasting delicious. Is some food actually better? in other countries? And what are they doing differently? A law passed in 1993 that said, if you buying bread in a boulangerie, it must be made with four ingredients, essentially. Find out more this week on Explain It to Me. New episodes every Sunday, wherever you get your podcasts. We're back with Profti Markets.
Starting point is 00:34:18 The conversation around technology and mental health has taken center stage in recent months, and some tech giants say they are stepping up. Meta added new parental controls on Instagram last week, using the PG-13 rating system to limit what teens see. And back in September, Sam Artman announced a 120-day plan to roll out parental controls for chat GPT users. That move came after the parents of a teen who died by suicide, sued open-A-1. accusing it of responsibility for their child's death.
Starting point is 00:34:48 Last week, however, Altman said that the problems with the chatbot were, quote, fully mitigated and then rolled many of those changes back. So, Scott, I think the question here is, you know, these companies are recognizing the problem, and the question is, are they really doing anything about it? I will just first say, let's talk about meta and this PG-13 policy, You know, it sounds like progress until you kind of remember that they've had like many child safety announcements that have happened over the past few years. And the research has shown that basically none of these features really work. They're really weak at protecting against self-harm content, bullying content, sexual content, etc.
Starting point is 00:35:37 So, you know, whatever efforts they have been making, they're not really good enough. and it's starting to appear to me as if they're more interested in announcing these safety features than they aren't actually implementing them, we'll see with this PG-13 rating that track record isn't great. And then with Sam Altman, he announced that Chad GBT was, quote, originally pretty restrictive to be careful with mental health issues, but he says they are now going to, quote, relax the restrictions in most cases. So some varying responses to the mental health issues. But what is clear is that these companies have to say something about it.
Starting point is 00:36:15 And they all saying things. I think the question is, are they going to really do anything about it? If I did know better, I would think there's a possibility here that these firms are more concerned with shareholder value than the well-being of our children. It's just I'm starting to get that sense or that feeling. So just as an example, we downloaded an app called Q Studio, I think, or they aren't Q Studio. And essentially, it's an app, and I can control my 15-year-old's phone. and I can control what apps he's allowed to use. It alerts me to sensitive content he might be searching for,
Starting point is 00:36:49 and I had sort of a philosophical argument with myself around should I really be the East German Stasi following my son. But I am comfortable being able to turn off his phone and say, okay, it's study time or you need to wind down or beyond a certain time at night, all your apps are shut off. And this is a nice little app. I imagine it's, I don't know if it's three engineers, 10 engineers, 20 engineers, but you know every company could do a much better job of this app, and they choose not to. So the fact that meta, alphabet, and Apple don't have this app readily available or this feature means they don't want to make it easy for you. So they do these parental controls,
Starting point is 00:37:29 which are mostly hand-waving. I've tried to use the parental controls on meta, and I just, granted, I'm in tech, but I'm not good at this stuff, but I just give up. I find it confusing. and they will create the illusion of complexity here. It's very straightforward. There should be no social media for kids under the age of 16. We just need to age gate it. There should be no smartphones in schools. And I'm increasingly believing you cannot have synthetic relationships available to anyone under the age 18.
Starting point is 00:37:57 Because the collision, I don't know if you saw this, but Sam Malman has announced that we don't want to be in the business of being a moral judgment. I think some or some such bullshit. We're going to allow erotica. I love that name. It's porn, all right? It's not, this isn't, this isn't, you know, nibbling on someone's ears and poetry and this is all right. You know, I like Bukaki and Asian casting porn.
Starting point is 00:38:24 I mean, it's porn, all right? By the way, this aren't my preferences. I just, you know, my shit gets much darker than that. But anyways, 25% of search queries on Google are related to porn. This is an enormous business. And one of the reasons this is a difficult sector to have peer-reviewed research on is there is no very little academic research on it because no one wants to be known as the porn professor. So what do we know?
Starting point is 00:38:51 We know that teens are spending about five hours a day on social media or about a third of their waking hours outside of school. According to the CDC, adolescent depression is up 60% since the introduction. of mobile or social going on mobile. And then from internal meta-research, this is research they did, one in three teenage girls who experienced body image issues reported that Instagram
Starting point is 00:39:13 made them feel worse. And so you have this collision of very unfortunate things. And that is, this is a really, having kids on social media and on these platforms is a really profitable business. Platforms earned $11 billion
Starting point is 00:39:27 from kids under the age of 18 and 2022, on pace for $13 billion in 2025, Instagram's $4 billion from teams. YouTube gets about a billion, get this, a billion in revenues from viewership from kids that are under the age of 12. TikTok gets $2 billion from teens. And ad spending, targeting minors rose 24% year-on-year-on-year-on 2025, reaching $8 billion in 2025 up from $6.6 billion. So what do you have? We know that the more time we get kids on phones, the more depressed they are, and the more money these guys make, right?
Starting point is 00:40:00 so we have linked shareholder value to teen depression that is not good and then where it's going to get really fucking scary is you have a cohort of young men and teen boys who get mixed messages around what it means to approach a woman and are told and i think some of this information is good i think some of it is not good that there's you know no young man in high school or anywhere else or to say you know college one wants to be that guy, that it makes an unwelcome advance on a woman no matter how respectful and then gets her reputation as that guy, is the creep, right? Or is not confident or not in shape, or whatever it is, or hasn't taken risks, has not developed resilience, is used to frictionless online dating, where you just swipe right and maybe get a date, usually not. And the result is, okay, if I'm 14, if I'm a 14-year-old male, and I am not comfortable around women, and I I just haven't learned those skills yet, which describes most 14 and 15-year-old. That would be a fairly apt description for most adolescent males.
Starting point is 00:41:07 And then I can go home, and I'm getting these synthetic, visually near-perfect images of a girl that learns everything about me and says the right things and will perform erotic, i.e. pornographic acts for me. and you're going to have essentially why wouldn't how can these kids these kids can't compete there's no way they can compete against these things and then the thing that I find so upsetting about this is we've been talking a lot about synthetic or character AI relationships is that and I've been writing about this sexual desire from young men is not a bug it's a feature and that is I think of it as like fire in that is fire can be bad you can start objectify women, you can believe that, you can have unreasonable expectations around what a relationship is.
Starting point is 00:41:59 You can think of women in a negative light from this shit. That's when fire burns a force down. For the most part, sexual desire from young men is fire that if it's captured in an engine can create can fuel cylinders and move progress forward. How does it move progress forward? You're a young man, you would really like to have a girlfriend at some point to be physical with, romantic with, and have sex with. So you start working out. You have a plan. You practice kindness. You show resilience. You show a willingness to endure rejection. You learn how to be funny. You learn how to open. You learn how to approach. You learn how to maintain a wrap. You learn how to have a plan and how to articulate your plan to people. And you basically learn all the features of what it is to be human and successful in
Starting point is 00:42:43 that environment and in other environments. And I wonder how many these kids are going to take these risks and feel the need to take these risks when they have the most ridiculously lifelike, easy, frictionless sexual experiences available on their phone and their computer at home. And we connected that attention, we connect it to massive shareholder value. And just to, I mean, just sort of bring it home or personalize it, I barely graduated from UCLA. Barely. Graduated a 2.27 GPA. And one of the reasons I graduated was I loved going to class. Specifically, I loved going to campus. Why did I love going to campus? All my fraternity brothers were there. UCLA was a ton of fun. There were people playing football and Frisbee and the quad. And it was something out of a fucking Cinemax film. There were so many hot women everywhere. And there was a non-zero, granted near zero, but a non-zero probability that I would be able to meet an attractive woman, say, hey, we're having a part.
Starting point is 00:43:47 party back of the fraternity come by, and lightning might strike. And, you know, at some point later, I might have the opportunity to be physical with this person. That was really motivating for me. My first girlfriend was in college for a serious relationship. If I'd had near lifelike tested a million times a minute to tickle my sensors, my, you know, my mental triggers around what sexual predilections I had, I just don't think I would have gone on campus as much. And I don't think young men are going to go on campus as much. I don't think they're going to leave their house as much. I don't think they're going to want to go have drinks with friends.
Starting point is 00:44:24 I don't think they're going to want to go to football practice. I don't think they're going to volunteer nonprofits or go to church. So I see this as, again, another attempt. We have connected to shareholder value things that make us less mammalia that make us less, quite frankly, attack our manhood, attack our risk aggressiveness, attack what it means to experience real victory because the thing I hate about these fucking synthetic relationships is they give people the sense that relationships are supposed to be easy. They're not. The most wonderful things you'll see this, the most wonderful thing in your life will be forming a romantic partnership with someone, figuring out how to develop economic security such that you can have kids and then raising those children. And the only thing I can guarantee you about all that shit is it's really fucking hard. And if you don't develop the skills to navigate a partnership, navigate romantic interests, navigate raising kids, navigate the corporate environment,
Starting point is 00:45:25 because you become used to synthetic relationships that are just so fucking vanilla and easy and always tell you're great and laugh at every joke you make, you're never going to develop those skills. And you're going to wake up. I think we're going to just raise a generation of young people who wake up and are like, I have no ability to deal with other people. I don't know what real victory feels like. and I'm anxious, obese, and depressed.
Starting point is 00:45:46 I don't think many people would disagree with anything that you just said. And the trouble is there is so much money in this. There is so much money in children and advertising to children and entertaining children and keeping them glued to their devices. And there's also so much money in porn. Porn makes up 25% of global internet traffic. People spend $3,000 on porn. every second.
Starting point is 00:46:16 So this is an extremely profitable business, the business of porn, and it is therefore kind of a question. I mean, the markets are going to roll on and they are going to go full steam ahead on porn and more specifically AI porn because AI porn is a more cost-effective way of delivering porn to people. So it's a choice for these CEOs and for these AI leaders. And it's a choice for Sam Albin. And I want to point you to a quote that he said on a podcast,
Starting point is 00:46:52 I believe this was a few months ago, maybe a year ago, where he addressed this choice. There's a lot of short-term stuff we could do that would like really like juice growth or revenue or whatever and be very misaligned with that long-term goal. And I'm proud of the company and how little we get distracted by that, but sometimes we do get tempted. Are there specific examples that come to mind?
Starting point is 00:47:13 Any decisions that you've been? Well, we haven't put a sex bot avatar in Cheshapute yet. That does seem like it would get time spent. Apparently it does. And now they do. Yeah, I mean, I hear that and I kind of have just one general feeling. Fuck you. You and your hush tones and your faux concern,
Starting point is 00:47:37 if we're waiting on the better angels of Sam Altman or Sachin or Tim Cook or Mark Zuckerberg or Elon Musta show up. Don't hold your breath. Stop being such fucking idiots. There have to be laws. We live in a capitalist society where your power, your selection set of mates, your influence, how much people laugh at your jokes, your ability to take care of your children is all correlated to wealth. So what we know with 100% certainty or 99.9% certainty is the CEOs of these companies will make decisions. It will rationalize decisions incrementally, regardless of how many teens start cutting themselves or how it separates them from their parents and key relationships.
Starting point is 00:48:21 So to a certain extent, it's not Sam Altman's fault. It's ours. It's pretty simple. Age gate social media, no phones in schools, no synthetic relationships under the age of 18, no pornographic material for kids under the age of 18, removal of Section 230 protections for algorithmically elevated content, and start fucking finding these companies a percentage of their revenues, not a parking ticket,
Starting point is 00:48:46 and here's an idea, someone does a perp walk. But this notion that we keep hoping that these guys are going to get it and their better angels are going to show up, come on. Sam's doing what he's supposed to be doing. He is adding a crazy amount of shareholder value
Starting point is 00:49:04 to justify the $500 billion valuation he just raised money at. He's got to figure out a way to create the GDP of Finland, in the next two years. And if it means increasing attention by 10, 20, 30 percent among people under the age of 25 with life-like porn, he's going to rationalize why they should do it. And he'll put in place some faux controls that kids can get around. Folks, this is up to us. And the notion of the illusion of complexity that gets weaponized here in these false or hollow arguments are just
Starting point is 00:49:36 that. They're false misdirects. Do you realize how much trouble a bar gets in? If they they let in kids under the age of 21? They get in real trouble. You can lose your liquor license. So why would it be any different here? Because the, and the reason is more different is because we have become so co-opted by money that if a company can add tens,
Starting point is 00:49:57 hundreds of billions of dollars in shareholder value, well, child safety kind of takes a backseat. We're going to nod our head, and Sam's going to talk and hush tones about, you know, we don't do these things because we're more concerned with the common wealth than shareholders? No, Sam is going to continue to do whatever will increase shareholder value by a dollar every day. That is his first, his second, and his third priority.
Starting point is 00:50:22 And quite frankly, that's his job. It's our job to elect people who say, okay, our kids should not be engaging these relationships. Our kids should not be consuming content that results in a 60% increase in self-harm. And we have to have elected leaders that aren't total horrors in sort of not. And by the way, this is on both sides of the aisle, hands down, and have thoughtful questions about privacy and these issues and want to hear more about it because they just got money from, you know, from meta or from alphabet or for whatever pack is the is the false front for these things or the veneer and that we don't have a president who basically wants to hang out with these guys. So this is, you know, this is really, I have, I mean, I'm always freaked out and I catastrophized because I'm, I'm angry and depressed, but I think there is a legitimate reason to worry about the collision of adult content and synthetic relationships and struggling young men. I think that is a
Starting point is 00:51:19 fucking disaster waiting to happen. I think you're going to find, we talk about these, I think they're called NEETs, neither employed. Yeah, employed or enrolled or in training, yeah. Yeah, nothing, right? I think that could quadruple in the next five or eight years. Because it's like, well, if my parents will let me live in the basement and I can find enough chief calories to survive, why wouldn't I stay at home and have these interesting, exotic, erotic, pornographic, intellectually somewhat stimulating relationships with friends, mentors, and girlfriends on an algorithm and a screen? And by the time I emerge from my fucking cave, I'm going to have no skills at all, none whatsoever. Right? It's almost like these,
Starting point is 00:52:00 they call them sexpats. These guys who've just given up on their local society and they move to Thailand or some other place where they can basically have a relationship for a much lower cost, much lower effort, much more frictionless. Take that times a hundred, times a hundred. And it's going to be not involved any humans at all. But this is, and the thing that pisses me off so much about this is that we don't want to admit and acknowledge the solutions are a lot simpler than these guys would have you believe. Just to go over some of the solutions that other countries have had. Norway, they just implemented a complete ban on social media for people under 13. The plans to raise it to 15. And Australia just passed a law which is going to ban social media
Starting point is 00:52:41 for children under 16, and that's going to be going into effect later this year. But I think the point being, like, as you always say, money wins and money will always win. And we can't keep expecting and hoping that people and tech leaders and business leaders are going to regulate themselves. they might talk about it for a time, but as we see here, no, they're never going to regulate themselves. It's the government's job to do the regulation. It's the government's job to figure out what the rules of the road are. They're supposed to be the referee. They figure out what the boundaries are. And so you need the government to set the rules here and say what is okay and what isn't okay, make it punishable by law, and then let capitalism do its thin.
Starting point is 00:53:24 I mean, we talk about this a lot. We like the competition. But this expectation that these tech leaders are going to have sort of the moral bandwidth to regulate themselves and to do it in a thoughtful way, it's just never going to happen. As you say, it's not their job. We'll be right back. For even more markets content, sign up for our newsletter at proflymarkets.com slash subscribe. A government shutdown isn't just an opportunity for our nation's lawmakers to skip work for two weeks and counting. A shutdown is when political stars are born. Senate freshman Ted Cruz and his health care filibuster in 2013. Do you like green eggs and ham? I do not like them, Sam, I am.
Starting point is 00:54:20 I do not like green eggs and ham. Pelosi, Schumer, Trump, and the border wall throwdown of 2018. Chuck, we can build a much bigger section with more money. Let's debate in private, okay? Yeah, let's debate in private. Du Bois, frankly, a fact. In 2025, Schumer's back. Hakeem-Jeffreys is trying to break through. So why don't you just keep your mouth shut?
Starting point is 00:54:40 Oh, because you showed up. Is that the way to talk? You showed up. But it is Georgia Congresswoman, Marjorie Taylor Green. Why don't you go talk about Jewish space lasers? Her? Her. Who is winning hearts and minds with a compelling mix of sticking to her guns
Starting point is 00:54:53 and generally being less nutty. That's on today explained every weekday in your feed. Scott, we're hitting the road, bringing Pivot Live to the people. Seven cities, Toronto, Boston, New York, D.C., Chicago, San Francisco, and L.A., of course. You went to Oasis, you went to Beyoncé, you saw the remake of Wizard of Oz in the sphere. All those suck compared to the Pivot Tour. This is the biggest tour. Same people that are organizing our tour that organize Taylor Swift's tour.
Starting point is 00:55:28 They are much more excited about our tour. All right, that's enough, Grandpa. It's going to be so good. And we're bringing our brand of whatever we do to the people. And we're excited to meet our fans. We love our fans. For tickets, head to pivetor.com. See you there.
Starting point is 00:55:48 Everyone thinks we are in an AI bubble right now. But so what? Aren't we used to bubbles where people lose their minds financially and men at all straightens and sometimes? out eventually? What if this one is different? The point is, all of these other booms, nowhere near as unprofitable. This would be like if every Uber cost $10,000 and ran on giraffe blood. That's Ed Zittron, a writer and podcaster and a critic of big tech in general and AI specifically. And I'm Peter Kafka, the host of channels, the podcast about tech and media. You can hear my
Starting point is 00:56:22 conversation with Ed Zitron right now on channels wherever you listen to your favorite podcasts. We're back with Profi Markets. Back in July, we said SpaceX was the most important monopoly that no one is talking about. We argued that it owns the space economy and that that's what makes it such a powerful investment. But that monopoly might be under threat because there are two companies that are looking to shake up this space race. AST Space Mobile is building a. a space-based cellular broadband network, and Rocket Lab is working to offer reliable launches
Starting point is 00:57:04 for hundreds of small satellites, and those stocks are up 230% and 500% respectively in the past year. That is really why we're paying attention to these companies. The stocks are absolutely ripping right now, and the idea could be that they are going to compete with SpaceX, perhaps one day dethrone SpaceX. certainly a way off from that at the moment. But, Scott, your reactions to the absolute explosions in the stocks of these two fledgling space companies. I think it's really exciting because I think
Starting point is 00:57:39 it'll get everyone's greed glands going and people will go into the space. And we said earlier in the year that the most powerful and possibly dangerous monopoly wasn't even, you know, YouTube or or Instagram in terms of social media. You know, Amazon at 50% of e-commerce, meta, at 75% or two-thirds of all social media, and alphabet with 90 plus percent of search. The fact that Elon Musk or SpaceX is responsible, I think, for about two-thirds of all launches,
Starting point is 00:58:16 I mean, the way to think of it is we're on an, we're one of nine unremarkable rocks with a little bit of moisture and gas that, and one of them appears to sustain life, as far as we know, that's one of 100,000 galaxies in a million different universes. I mean, the potential of space is pretty striking, right? And one company appears to be, or was developing a monopoly on, well, there's Earth and there's everything else. And it's like, well, okay, if you have a monopoly on everything else, there might be incredible upside there, but also do you really want, you want a lot of competition
Starting point is 00:58:49 here. So I think it's super exciting. Right now, of the 10,200 active satellites, 8,500, or Starlink. By the end of 2025, 6 million subscribers, and 62% of global satellite broadband revenue is going to go to Starlink. And there are three pureplay public space companies with market caps larger than 10 billion. A rocket lab was up, almost tripled last year, up 178 percent, and it's up sixfold, 500 percent over the past year. Echo Star, a similar satellite communications company, up 231% this year. AST Space Mobile, a company building a Starlink like satellite broadband network, is up 356% year today, up over 2,500 in the last two years. Stocks up 26-fold in the last two years.
Starting point is 00:59:38 They've only had six satellites in orbit, but they're aiming to get to 45 to 60. You know, there's Blue Origin and Kuiper. What would be just super interesting, and Mia did this research, It's just as we were excited about GLP1, you know, I always feel like we're late. No. You don't feel like we're late. So the question is, how do we go further downstream and find the suppliers? These guys are going to raise so much capital.
Starting point is 01:00:02 They're not dumb. They realize that these stocks are, they have gone crazy. So they're going to issue a ton of stock, and they're going to start buying. What I want to know is, you know, what are the O rings or the type of metal, the type of plastics, you know, milled products, specialty components? that go into these things and are any of them publicly traded or could we buy any of them? Because the amount of CAP-X
Starting point is 01:00:26 that's about to go into space is only going to be, you know, it's not going to rival what's going into AI, but it strikes me that this is going to be, just as we've been tracking AI and talking about the extraordinary amounts of money, I wonder if we'll be talking about
Starting point is 01:00:40 space and launch capability with the same type of valuations and growth over the next couple of years that we've been talking about AI in the last 24 months. Just to go over some of the numbers, like AST SpaceMobile, as you say, up 2,500% in the past few years. It's unbelievable. You look at what they've done.
Starting point is 01:01:01 They've got six satellites in orbit. They're planning to launch another 45 satellites into orbit by the end of next year. So they're getting there, you know, building out the satellite network. But remember, you've got to keep in mind, 8,500 satellites out there are Starlink. So, you know, they're beginning to compete, but not really. Then there's Rocket Lab, which is, Morgan Stanley calls them the alternative to SpaceX. They're basically, they're not really building a network, but they are launching stuff
Starting point is 01:01:36 into space, and, you know, they are becoming sort of the second alternative to SpaceX. If you want to launch payloads into space, you might go with Rocket Lab. have this rocket lab neutron rocket, that's their flagship rocket, which is sort of trying to compete with the Falcon Heavy. So that's another option. But something I have been thinking about, you know, this stock performance is absolutely crazy. I mean, 2,500% in the past two years, rocket lab up 600%. Like, this is crazy town. And you look at like the valuations. I mean, You've got Space Mobile that is trading at 500 times expected sales for 2025. So these aren't fully rational valuations, and it does remind me of this dynamic that we've
Starting point is 01:02:29 discussed about private versus public, and that is there's only one space company that people are really excited about, and it's SpaceX, and you can't invest in it because it's a private company, unless you are an accredited investor, unless you know someone who can get you some shares. But when you look at the stock performance of these companies, it does feel as though those are just the names that are associated with space and people who are investing in the public markets just want to get some sort of exposure to space. So I do think that these are the kinds of stocks that you want to be really wary of. Like this kind of explosion is not really tied to the fundamentals. To me, it's more of a momentum thing where there's so much demand for space. And we all agree, space is a big deal.
Starting point is 01:03:12 It's going to be important. but the one company that you'd want to invest in, you can't invest in. So you go to these competitors, which, you know, are making some progress. But let's be real, they don't hold a candle to SpaceX. Mia pulled together some research. Some of the components suppliers are satellites, Honeywell. They make antennas, high-speed radios, data transmitters, receivers that allow satellites to send and receive information in their clients, including Boeing, Airbus, Lockheed, Martin, and SpaceX.
Starting point is 01:03:41 It also holds a majority stake in quantum computing firm Quentinum that recently raised about $600 million at a $10 billion valuation from investors, including Nvidia, and their backlog grew 10% year-on-year. It's down 10% year-to-date, trades at three-time sales, roughly in line with its five-year historical average, so there's a company that appears to be in the space, but hasn't had the same sort of updraft. Universal microwave technology, a Taiwanese firm that manufactures super-high-frequency the electronics that handle the radio waves, satellites use, and their components are used
Starting point is 01:04:14 in satellites themselves, and also in the ground receivers. It's up 39%. But to your point, space is obviously a really risky business. Few of them one and four venture-backed companies even make it to orbit with a vehicle. I had dinner with a friend of mine who works at a large PE firm, and he said the cheapest way to invest in SpaceX right now is through Echo Star, that I think Ecostar either owns has a stake in SpaceX, but he described it. He basically said that that Echo Star is
Starting point is 01:04:49 it's not cheap though, it's tripled than last year, is the cheapest way is the cheapest way to own SpaceX. That sort of describes the dynamic, right? It's like everyone wants to get to SpaceX so they take these interesting diversions to get there. I love this. I just love seeing competition. And the fact that these stocks, what happens is when these stocks go up 25-fold, you're just going to see a ton of venture activity in the space, a ton of human capital go in, and people trying to figure out how to, you know, get shit into space and attract capital. This might be, if any of these guys becomes somewhat formidable, gets in striking a SpaceX, that's what probably would motivate SpaceX to go public so they can run away with it on a capital basis.
Starting point is 01:05:34 but I think it's super exciting and I think when we were talking about this in the editorial call I think we should start following space kind of the same way we have been following AI Okay, let's take a look at the week ahead We will see the consumer price index for September Despite the government shutdown We'll also see earnings from Netflix
Starting point is 01:05:52 We'll see earnings from Tesla from P&G, Coca-Cola and Intel Any predictions, Scott? Really interested in this Netflix deal and I know you talked about this we talked about it last night, but basically Netflix is parting with Spotify and has essentially said, okay, let's be honest, Disney Plus and Hulu, that's not our competition. Our competition is YouTube. And they've done a deal with Spotify for some of their original content. I think it's the ringer, Bill Simmons, and some crime drama stuff. And we're going to run it on Netflix.
Starting point is 01:06:28 And I think that what you're going to see in the next 12 months, I think you're going to see a lot of podcast or what started as podcasts running not only in streaming media, I think the real home for them or the more opportune home is on cable networks. Why? If you think about cable networks, they're actually still, if you did know what amazing businesses they were 10 years ago and you just looked at them today, they still look like good businesses. They're declining, but they still spin off a lot of cash flow. The problem with these businesses is not only in the revenue side, it's that the expenses haven't moved. The expenses haven't come down. They dramatically need to decrease the costs of these shows. And podcasts do that. I mean, essentially,
Starting point is 01:07:15 25% of our listens are on a TV stream through YouTube, but I can guarantee you, we cost a lot less than your traditional whatever. If someone watches an hour of this on their TV right now off of YouTube, and then they flip over and watch an hour of Wednesday or of breaking bat on AMC or, you know, name your hour-long program. You can bet this cost a lot less. It won't get nearly the viewership, but it'll get more people in the core demo, and it'll be on a operating margin or profitability basis much more profitable. So anyway, long-winded way of saying a dozen to two dozen of the top 50, maybe top 100 podcasts, are going to be running on cable channels and across streaming media.
Starting point is 01:08:04 This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our associate producer is Alison Weiss. Mier Saveri is our research lead. Our research associates are Isabella Kinsel, Dan Chalon, and Kristen O'Donoghue. Drew Burroughs is our technical director, and Catherine Dillon is our executive producer. Thank you for listening to Profugee Markets from Profugee Media. Tune in tomorrow for a fresh take. on markets.
Starting point is 01:08:54 in love, love, love, love.

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