Prof G Markets - AI’s New Trillion Dollar Mission: Delete Middle Management

Episode Date: May 11, 2026

Scott Galloway and Ed Elson discuss the growing belief in Silicon Valley that AI won’t just replace workers, but managers too. Then, they break down the proposed pied-à-terre tax in NYC and why the...y believe taxing luxury second homes makes sense. Finally, they unpack why alcohol stocks are struggling while GLP-1 drugs are booming, and what that says about the future of American consumer behavior. Get your tickets to the Prof G Markets tour  Subscribe to the Prof G Markets Youtube Channel  Subscribe to the Prof G Markets newsletter  Order "Notes on Being a Man," out now Note: We may earn revenue from some of the links we provide. Follow the podcast across socials @profgmarkets Follow Scott on Instagram Follow Ed on Instagram, X and Substack Send us your questions or comments by emailing Markets@profgmedia.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:28 That's how much the Met Gala raised for the Costume Institute last week, a new record. Ed, this is a true story. As you know, I was invited to the med gala and declined, but I was working on my costume, and it came down to three finalists. The first was, I was going to go in my underpants as a premature ejaculator and to say, I came in my underwear are two. Two. I forget what the second one was. Fuck. Oh, God, Claire, help me out. What I don't understand, I don't understand why you don't pick one, like you should pick one joke on commit. Okay, Mr. fucking Easter parade, life of the party.
Starting point is 00:02:18 What a funny guy said no one ever, Ed Elson. Yeah, yeah, Ed. You might be tall, you might be handsome. You might be inordinarily rich because you lucked out at a young age. But no, you're not known as that hoot and hollering Ed Elson. Yeah, no. I'm sorry, Ed. I never claimed that.
Starting point is 00:02:37 I own the humor part of this. Who won most comical in the ninth grade Ed? Was it Ed Elson? No, I don't think so. Who won Steve Martin in high school? That's right, Steve Martin. I have to give you some news. My senior superlative in high school was Closs Clown.
Starting point is 00:02:53 Got a drive-backer. I'm not the Hooter and Hollera. Are you serious? Yeah, I'm serious. I'm literally speechless. In your senior class, you were a class clown? What happened? What happened to me?
Starting point is 00:03:04 I know, exactly. What happened? And you ground me down. Something happened. I mean, okay, for me, it's divorce, bankruptcy, loss of my mother. The joy has been driven from my soul. What is your excuse? Yeah, no, I don't have an excuse.
Starting point is 00:03:20 You were really most comical your senior year in high school? Yeah, Claus Clown. I don't know if it means most comical, but that's what I got. Wow. How was your journey trip? It's amazing. Every year I go to Hamburg, I speak at online marketing rock stars. It couldn't be nicer.
Starting point is 00:03:36 People are great. Again, see above beer and sausage. People are fun. They're so literal. You have to show ID to get into your hotel. And I got picked up in all these crazy German cars, and people are friendly and beer. And did I mention the beer?
Starting point is 00:03:54 Oh, God, I just love it there. And I go running around the lake, wherever it is in Hamburg, they have this lake. And I thought I was such a fucking baller running seven miles. And then someone reminded me, It's the Little Lake and it's three miles. I thought I was running seven miles in record time. So that's the only downside.
Starting point is 00:04:10 Three miles is still pretty good. I hate running. It is so boring. There is that high you get from running, though. Yeah, I know. I need to, you clearly need to just keep on doing it and then achieve that high and then you're good. I've never experienced it. I try to like it, and I just can't do it.
Starting point is 00:04:26 How tall are you, Ed? 6.3. You're 6.3. And how much do you weigh? 185. Almost exactly the same height and weight. That's good. That's good. The dog's in shape, so I'm happy to hear that. Yeah. And how often do you work out every morning?
Starting point is 00:04:43 I try to. What is your program? Waits and then try to run once a week. That's funny because you're not that muscular. I have the same problem as you. When I see you with your shirt off, it's kind of a little pasty, a little soft. You kind of look like the Princeton version of that alien from close encounters of the third kind. Most comical in high school.
Starting point is 00:05:07 That was good. Should we get to the news? I can't do any better than that. Let's do it. That's pretty good. We'll start, by the way, I just note that we are three weeks out from the Profi Market's tour,
Starting point is 00:05:15 which is kicking off with a sold-out show in San Francisco on May 27th. But we have tickets still available in L.A., Miami, Chicago, and we are finishing things off in New York City with special guest, Anthony Scaramucci, the mooch, the man. the myth, the legend. So if you want to come see him, and see Scott, and see me, go visit profitymarkets tour.com
Starting point is 00:05:38 to get your tickets. Now, I personally can't wait. More guests to come, but the mooch, I mean, no better guest for New York. That is ideal. Yeah, so we're working on a really great guest in Los Angeles. It rhymes with but I don't want to tease it until it's confirmed. And also, by the time this show air, New York will be sold out, I think, in New York only had, we have like a 1,200-seat auditorium there, and I think there were like 40 tickets left. So, folks, we will sell out, so please buy your tickets now.
Starting point is 00:06:13 And it's really shaping up nicely. We've got some really good, some good and controversial guests. I'm super excited. It's going to be very fun. Let's get into our stories. We've got a lot to talk about. Now is the time to buy. I hope you have plenty of the world at all.
Starting point is 00:06:32 The conversation around AI and jobs is evolving. It's no longer just about AI replacing individual workers. More companies are starting to suggest that it could eliminate layers of management as well. Coinbase CEO Brian Armstrong announced plans to cut roughly 14% of staff last week, citing both market volatility and the speed at which AI is reshaping the business. PayPal made a similar move, saying it plans to reduce its workforce by 20% over the next two to three years because of AI. And perhaps the clearest expression of this new thinking came from Jack Dorsey, who said, quote, most companies using AI today are giving everyone a co-pilot, which makes the existing structure work slightly better without changing it.
Starting point is 00:07:15 We're after something different, a company built as an intelligence with no need for a permanent middle management layer. So, Scott, there's kind of a lot to this story here. Obviously, we've got the layoffs. Coinbase laying off 14% of the staff, that's 700 employees. PayPal saying they're going to lay off a fifth. We've had other announcements of layoffs, Fresh Works laid off 11% of the staff, Block, which is Jack Dorsey's company.
Starting point is 00:07:40 They laid off 40% of the staff. That was 4,000 employees. They did that before we saw these layoffs. Now, there are questions over why are these layoffs actually happening? Is it AI washing, as we've discussed? Is it actually the AI? Are they actually enabling their AI?
Starting point is 00:07:57 But I think what is interesting is that we are now seeing a new, thesis in the AI economy, which is that AI isn't just going to replace workers, but it's going to replace managers. That is what Brian Armstrong said in his letter, which we can get into, two employees. He wants to cut out middle management, and that is exactly what Dorsey, Jack Dorsey, has described to. Let's just listen to a short clip of Jack Dorsey explaining this, and then let's get your reactions. One measurement of how far along we are would be the depth from me to any other individual in the company. And I would say our max depth right now is probably five.
Starting point is 00:08:38 Okay. Folks between me and anyone in the company, I would want to get that down to two to three this year. And in the most ideal case, you know, there is no layer. Everyone in the company reports to me. That is the vision with AI. No layers, no middle management. Everything just goes directly to the CEO, assisted and enabled by AI. Scott, what do you make of this trend? Do you think it's going to happen? Well, keep in mind, Jack Dorsey is the person
Starting point is 00:09:08 that put out the following tweet. Bitcoin will save humanity. That's an actual tweet, and he believes it. He believed it. Look, we always have these fever dreams of flattening the organization, and AI will flatten organizations is, in my view, executive speak for, we think we can fire the people who remember why this place works. Everyone on a regular basis romanticizes the leading middle management until they realize
Starting point is 00:09:40 middle management was mostly absorbing the chaos from their fucking incompetent leadership. The only way in organization scales is if you have reporting relationships and metrics and cultural norms that are enforced by people with some maturity and see. seasoning, and I hate to tell you this, folks, this is management. As a company grows and there's more and more layers, is it a healthy thing to take out people? And in the 1980s, this started in the 1980s with a book called re-engineering. And basically, these guys wrote a book saying, America, because of its monopoly power and manufacturing had grown just fat and happy and never went through the calling of the organization. And what they did was basically every Fortune 500 company laid off anyone
Starting point is 00:10:27 with a VP in their title. And they found out that they really didn't miss them and they juiced their earnings. My father basically got re-engineered out of work by the time he was 53 and kind of never recovered. And that created additional strain on a relationship. And he never really found the confidence to apologize for abandoning me. But anyways, most comical in high school, dealing with the pain, Ed, dealing with the pain. I couldn't cry so I made others last But anyways, there's always a fever dream of flattening the organization. Now, there's something to the notion that everyone does their work. So let me just use Prop T.
Starting point is 00:11:10 I do work, you do work. Even the person who's considered, who manages the company, Catherine Dillon, she does a lot of actual work, and it makes her a better manager. I'm all for the player coach. But people who are growing their careers, especially young people, need mentorship. They need reviews. They need feedback. People value compensation. Economic compensation is great. When I was in Morgan Stanley, I went in for my review once a year, and it was a number. They didn't, they did no feedback.
Starting point is 00:11:38 Not this is where you're good. This is really bad. This is where you need to improve. We're giving you 60% of your salary bonus. Let's go get drinks. That was the feedback. And I find that thoughtful feedback, and I've gotten better. That's like got older when someone does something especially or whether I think they need to improve, I go amendment to the file. And then in the review, we talk about it. Young people, not even young people, everyone really appreciates feedback. And the idea that when we review you and Claire and bring you in and just have the AI review you and then decide your bonus, what horseshit. I mean, the funniest thing about this is this is billionaires describing this as empowerment while simultaneously installing surveillance software
Starting point is 00:12:26 and demanding 24 by 7 output from the three remaining employees. A lot of companies going through this, my prediction, are about to discover that institutional memory was not inefficiency. It was the fucking company. So the connective tissue oftentimes is management. Does that mean there aren't cases of where it becomes fat, inefficient, and the management becomes to actually add negative value? Yes, in my opinion, the greatest example of this, hands down, is academia. What you have in academia is tenured faculty become unproductive about the time they get tenure and you can't fire them. Universities actually have to put millions of dollars aside in an escrow account because they acknowledge this person's about to become very unproductive. The problem is, because we have
Starting point is 00:13:19 been able to really effectively sequester supply or artificially constrained supply, we've been able to raise tuition, faster, and inflation, and universities have become so fat. MIT has 16 people working at MIT for everyone who actually teaches. But in the private sector, I mean, there's a bit of a healthy cycle around going through and trying to flatten the organization, make sure everyone's doing their job, there's more transparency, there's less bureaucracy, see there's more speed or reducing time to market. I get it. But somehow the notion that AI, you're going to work for an AI and that it's going to reduce the management or leadership or guidance or mentoring or giving people their compensation, I just, or solving problems in HR.
Starting point is 00:14:09 So anyways, my point is this is yet again another example of these guys who overhauled. hired who are looking for a way to juice their valuation and thinking big thoughts about AI. Can AI supplement management? I'm sure it can. But I actually think this is one place where AI is absolutely not going to live up to the height. So that's a really interesting point. And I agree. And we should recognize that the stock market hit another record high last week. And the reason that it hit another record high is because of AI. It's because of these chip stocks, which are absolutely ripping right now, AMD, Samsung, Intel, Micron, Seagate, Sandysk, which, as we've discussed, is up 4,000% in the past year. And, you know, you think about the supply chain going downstream.
Starting point is 00:14:58 Why do we need these chips and why do we need this memory infrastructure? We need it for the data centers. Why do we need the data centers to power the AI? Why do we need the AI? And it appears that increasingly among large tech companies, large, generally speaking, white-collar organizations, we're seeing that there is a goal in mind, which is for AI to replace management, to replace all middle management, to get rid of all of the grunt work that you have to do in terms of managing people and trim all of that fat. And I just want to go back to Brian Armstrong's letter
Starting point is 00:15:31 because he really articulated his vision, I think, quite well. And I think that it is indicative of where a lot of these CEOs are trying to take their businesses. So in terms of why he did at what he's trying to achieve. He said, quote, we are not just reducing headcount and cutting costs. We're fundamentally changing how we operate, rebuilding Coinbase as an intelligence with humans around the edge aligning it. So in other words, the whole thing is AI, and the humans are just there to kind of like shepherd the AI into the right direction. He says we want fewer layers, foster decisions, no pure managers, AI native pods. We will be concentrating around AI native talent who can manage fleets of agents to drive outsized impact. We will also have one-person teams with engineers, designers,
Starting point is 00:16:18 and product managers all in one role. And this idea of the one-person team is also very popular right now. I've heard Dari Amadeh talk about it. Sam Altman is talk about it. Sam Altman is very obsessed with the idea of a one-person billion-dollar company. Can one person operate a billion-dollar startup? Is that possible? And the idea is that you'll have one person managing the agents who will do everything for you. The AI is going to completely transform the business. You're saying that's probably not going to happen. And I think I agree with you. The idea of you walk into your performance review, which is a big part of what it means to be in an organization and be at a company, and an AI shows up and evaluates you on all these different metrics, and you disagree with
Starting point is 00:17:04 the AI for various reasons, and you try to prompt it, and either it vociferously agrees with you because it's just a sycophantic technology, or it doesn't make any sense, or it has the wrong data, et cetera. That, to me, is just never going to happen. But it seems to be increasingly the basis on which this entire stock market is kind of rallying behind. And I'm just not sure it's going to work.
Starting point is 00:17:27 I can get behind the idea of AI doing menial tasks. But the idea of managing people, the idea that an AI would be the core of a business and the humans are around it, which is becoming very popular, I'm just not sure about it, and I wonder if it does mean that we're seeing too much hype here. My last year, before I saw the company at L2, I took someone into a conference room and I said, it's obvious to me you have a substance problem, what's going on?
Starting point is 00:17:54 And within 10 minutes, I found out this person who tried to take their life twice in the last three months. You're supposed to go to fucking clawed for that? I mean, and AI takes you to the average of everything that's been out there. You think Claude's going to come up with breakthrough products that are just so fucking crazy. They end up being crazy genius. We're mammals. And the other thing this indicates is that these guys are so niless and so void of any real fucking emotion. I get the notion of wanting to be more profitable with fewer people.
Starting point is 00:18:29 I'm in a services company. We're in a services company. The expenses go home in the elevator every night or go home to Brooklyn Park or leave their basement, whatever it is you guys do. I have no idea. I heard we have an office in Brooklyn. I'm never coming. Anyways, I heard there's a cardboard cut out of me there, which a minute makes me happy. We go to the cutout for our reviews. Anyways, I get it. We're about to launch our eighth podcast, and I'm challenged the team. We're not going to have any incremental hires. You use AI and technology to figure out we all become more productive and launch another podcast. Fine. I get it.
Starting point is 00:19:01 But the notion the fever dream of no one managing you in one-person teams, when I'm was in Hamburg, as is always the case, when I'm alone, I got upgraded to this beautiful room with a deck, and it was a spectacular sunset. I'm overlooking the lake, and it's as if it didn't happen because no one is with me to share it. It just doesn't matter. There's nothing. And the idea that you're going to find purpose and motivation and work without sharing it with the team, I mean, you're building something, you're building a business within a business with Procty Markets, and it's fun to build it with Claire. And if you were just in your apartment in Brooklyn building a nice little business called Procty Markets, and you didn't have fans and
Starting point is 00:19:52 you weren't going on a live tour, and I wasn't giving you a hard time, and you weren't high-fiving Claire virtually and in-person and getting together at all hands, and at some point reviewing people and giving them their bonuses, it's like you've literally sucked. the soul and the humanity around what it means to work. And that is, all right, yeah, we do it for economic prosperity. Sure, we do it to create shareholder value. But the whole, I think, the biggest part of the shooting match of work is you have the opportunity to build something with someone else. It's, it all comes back to a very basic thing. I think the most we're ordering thing in life is relationships and the things that fuse relationships.
Starting point is 00:20:36 are building things together. You have experiences together. You achieve things together. Maybe you raise kids that aren't horrible together. You build a business. The most rewarding businesses I've had, hands down, I have a core set of, like, technically co-founders, and we build something together. So the idea, their fever dream of, like, I want, they all want a singularity where one of them controls everything and gets 100% of all revenue and all profits, by distilling all economic value to no human but them. They're the one. And there is a certain nihilism in it all,
Starting point is 00:21:16 and that is there is something to be said of, and there's a balance here. In my companies, I'm doing some virtue signaling right now. I've always said there should be two or three people. I've always had small companies, right? They started zero. Once we have someone in HR or a CFO, I either step down from the CEO role, I become the chairman because I don't have those
Starting point is 00:21:38 skills to scale a company and I don't want to deal with that stuff. But until then, I've always said, we should have two or three people that are one or two bad decisions away from living in their car. They're not, you know, they're, they have bad judgment. They do stupid shit all the time. They're not what I'd call. There's no way they're leaving us for Google. Let me put it that way. A little bit down on their luck maybe. And guess what? The business can be a great mean. of a little bit of social good. And also the notion, this is basically the notion
Starting point is 00:22:12 that part of an organization, if you think of stakeholders, and I didn't get this, I always thought my goal was to pay people less than market and figure out other tricks of the trade to get them to stay and retain them. And then what you realize is you get older is that what is more rewarding
Starting point is 00:22:27 is to build a profitable company and slightly overpay people. And if there's some fat in the organization, and if there's a few people who, quite frankly, are, you know, not going to get a job anywhere else, but work, you know, work hard or good people, and maybe they're not, you know, amazing. Okay, that's okay too. And in some countries, the objective of a lot of the owners is to increase employment. Now, you have to balance that with making sure the organization can survive and has profitability.
Starting point is 00:22:57 But this is, again, this singular Messiah complex that is nothing. There's only one stakeholder and it's shareholders. And I can figure out technology to replace people and we can all work singularly. And then eventually the AI will take out those singular teams and replace them. And then there will just be one. It'll be Jack Dorsey and Elon Musk, who each own 49% of the world and do a lot of ketamine. and if they're good enough, they will provide UBI for all of us
Starting point is 00:23:29 such that we don't rise up and kill them. I'm not a fan, Ed. I'm not a fan of this whole line of thinking. I think it's bullshit, and I think it's unhealthy, and I think it's nihilistic. And it's creepy the extent to which they are glorifying this thing. They are very excited about this notion
Starting point is 00:23:48 of the one-person company. It's like the dream, if they can do that. And to your point, it's like, I don't think the one, person, one billion dollar company is going to happen. And I don't think that's not going to happen because it can't happen. I think it won't happen because people don't want it to happen. Like, you don't want to create this billion dollar company. And then you didn't share it with anyone. You're going to celebrate your success with your AI agents and Claude and chat GPT. Like,
Starting point is 00:24:13 it's just a depressing. It goes back to that crazy quote that we saw from Sam Altman, where he said that AI consumes less energy than human beings and children. It's like, you've got the entire system wrong. You don't understand what the point of any of this is. And to go back to your point about, like, we're heading towards a place where Elon Musk owns half of world GDP, I mean, I would just point out, John D. Rockefeller was the richest American in history. Everyone agrees it. He's supposed to be the guy, the richest guy ever. His, he owned about, his net worth was about one and a half percent of US GDP. If the SpaceX IPO goes to plan, Elon is going to be worth closer to three and a half percent of GDP. So he'll be more than double as rich as the richest American ever. So Elon is now
Starting point is 00:25:02 the richest American in history and by a huge, huge margin. And it is getting to a point where it is quite scary. And it is downstream of this glorification of how much value can we accrete into the hands of a smaller and smaller set of people. And they're literally glorifying, let's do it into one person's hands. One person's going to create all of this. It's just strange. It's a strange thing to be so excited about. We'll be right back after the break. And by the way, we are heading out on tour at the end of the month. So if you want to get a ticket to a show near you, head to profity marketstor.com. Support for the show comes from Delete Me. Delete Me makes it easy, quick, and safe to remove your personal data online at a time when surveillance and data breaches are common enough to make everyone
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Starting point is 00:28:25 We're back with Profty Markets. The wealth tax debate is escalating, and it is increasingly becoming a mainstream political issue. Billionaire investor and Citadel CEO Ken Griffin is now publicly feuding with New York City Mayor Zoran Mamdani over a proposed piettaire tax. Meanwhile, Governor Hokel recently unveiled a $2.60 billion budget deal that includes a new tax on multi-million dollar second homes in New York City. And in California, a proposed wealth tax on billionaires has officially qualified. for the November ballot after supporters gathered more than one and a half million signatures. That was well above the 875,000 signatures that they needed to qualify for the ballot. So now voters in California will weigh in on whether or not states should tax wealth.
Starting point is 00:29:27 So, Scott, we have been talking about this for a while. I think we've been having quite nuanced conversations on the wealth tax debate. I think our perspective is the right one, which, is that you do need to figure out how to redistribute the wealth, but this probably isn't the best way to do it. There are other alternatives. But now it is becoming a mainstream political issue. It's starting to sort of dominate the cultural conversation. And then we saw this proposal from Mamdani, where he wants to tax Pietta Tess, i.e. second homes in New York City that are worth more than $5 million, whose owners don't live in the city full time, which I think is
Starting point is 00:30:07 actually a great idea. And then he puts out this clip that announces that, and it's a little controversial. We hear the response from Ken Griffin. Let's just listen to the clip as well as Ken Griffin's response, and then let's get your reaction. I'm thrilled to announce who's secured a pita tear tax, the first in New York's history. This is an annual fee on luxury properties worth more than $5 million, whose owners do not live full-time in the city. Like for this penthouse, which hedge fund CEO Ken Griffin bought for $238 million. What really upset me about the video was the fact that he put me in harm's way. You know, he seems to have forgotten that the CEO of another American company was assassinated
Starting point is 00:30:51 just blocks from where I live in New York. And to put any citizen in harm's way is just inappropriate for one of our political leaders. I have a lot of thoughts on this. And by the way, if you're new to the show, just let me clear you in on the major theme of the show. And that is this is an opportunity for Scott and Ed to talk about, Money? No, Scott. Anyways.
Starting point is 00:31:11 I forgot. How could I forget? How could you forget? All right. So let's bring this back to me. I did the math with this tax. This tax, if it goes through, because I am a Florida resident and because I split time between London and Florida, and don't spend that much time anymore in New York.
Starting point is 00:31:28 But if this tax goes through, because I qualify, it's a piettaire, it will cost me $100,000 a year. in addition to the more, I don't have a mortgage on it, but in addition to the taxes, H.O. Fies, all the current. Another, an incremental $100,000 in carried cost. It's a form of a wealth tax, if you think about it, because if my place worth $10 million, costs another $100,000 a year, say a cap rate or a return of 6% or 7%. That means kind of overnight, technically, the place goes being worth from $10 million to $8.5. Right? So it's, that's real cabbage. Having said that, having said that, I am in favor of this tax. And that is, look, you can always talk about how a government needs to cut costs. I've read the articles that it takes 12 times, it costs 12 times more per mile to build a subway in New York versus Paris. I get it. I don't doubt there's fat to be cut. And I trust they're going to try to do that. I'm not in a position. I don't have the domain expertise to start talking about the cuts that the mayor should make. But we think that they should be efficient with their spending, as everyone does.
Starting point is 00:32:36 I mean, the idea when we get caricatured, it's like, oh, you just want government bloat? Obviously not. Obviously, we want spending to be efficient. I'm going to assume they do a reasonable job of allocating capital. That may be right. It may be wrong. I don't want to have that argument right now. So I'm going to assume they do a reasonable job of managing the city's expenses.
Starting point is 00:32:57 Okay, so let's go to the tax. It's pretty clear that if there's any group in the money, America that is not paying their fair share and can best afford an incremental tax, that this tax would, that new taxes would be the least taxing on, that would decrease their well-being, happiness, and health the least. It is the very, very wealthy. And if you have a second home in Manhattan, not your primary residence, but your second home, the chances that you are very, very wealthy, are very high. Now, they have other options. They could tax corporations, which is the Democrats' favorite bookie man. But here's the bottom line. J.P. Morgan has gone from
Starting point is 00:33:41 30,000 people in New York to 20,000 over the last 10,000 over the last 10,000 to 30,000 in Texas. Because at some point, corporations will leave or start the easiest people to fire the ones you haven't hired, and they'll start hiring more in Florida and in Texas. And by the way, folks, J.P. Morgan is just not the guy running M&A making $7 million a year. It's a ton of assistance, people working in the kitchen, people cleaning the place, people in low-level compliance jobs, people in mid-level administrative jobs, making $80, $100, $150,000, $200,000 a year that are one of the six or seven million people that migrate into Manhattan from Gowanus or Queens or New Jersey that aren't ballers. And if J.P. Morgan and the biggest companies in the world, the biggest most important
Starting point is 00:34:24 companies in the world, at some point, they will leave, and quite frankly, a lot. of them have already left. So I'd be very careful with corporate taxes. Well, let's increase taxes in general, right? It's already 12 or 13 percent in criminal tax if you're in New York making over a certain amount of money. At some point, the earners, the ballers who are making a lot of money or it feels like a lot of money, think, you know what, I'm going to piece out to Florida. And it's already happening. So what do you want? You want a tax that raises money that, quite frankly, probably doesn't drive people out of the city. And I'm only speaking for one person, but I think it's indicative of probably how most people will behave. If it costs me another $100,000 to have a
Starting point is 00:35:07 second home in New York, I don't love it. I'm bummed about it. But here's the bottom line. If I can go to Jack's Wife Rita and watch the freak show and all the hot men and women and the world pass me by, and then I can go out for the best food in the world and go to Equinox and walk around and see the absolute wondrous freak show that is New York, fuck and A, I'm not going anywhere. It is the most amazing experiment, the best example, the pinnacle of America, the pinnacle of capitalism, the greatest collision of culture, commerce, creativity, in general, aggressiveness, commerce, fashion, art, media.
Starting point is 00:35:52 100,000, don't get, Mom, Donnie, don't get any ideas. People own second homes there will spend a lot more than that to stay and be witness to that amazing experiment. I think, no one likes taxes. I hate this tax less than any other idea. In some, I'm in favor of this tax. It's so funny to hear the argument where people say, well, if you do that, all of them are going to leave. And it's like, brother, they already, well, sorry, but they already left. It's their second home that we're talking about. So, but they're gone
Starting point is 00:36:27 already, is my point. That's a great. It's the second home. They left already. I love that. So this is the perfect. If you're figuring out ways, like they already left. So I left in 2010. You're exactly. I left in 2010 because I couldn't afford to live in New York. And then when I made a bunch of money, I thought I'd really like to spend more time in New York. And I bought a second home there. I bought a Pietitare. Which increases housing prices because you have less supply. And of course, this is exactly what happens. people who have left the state of New York, who have left the city, their income isn't being taxed in New York, but their house is still there, which all it does is drives up the price of housing
Starting point is 00:37:01 across the city, which is exactly what we've seen. So, yeah, we should figure out a way to extract some value there. I think it's perfect. It's exactly what we should be doing. It is the least awful tax I have heard of in a while. And by the way, here in London, in Mayfair, you go by by really high in buildings. There's not a single light on in the summer, because it's a lot of from outside of the country, a lot of people from the Gulf, and they're here in the winter, and then they leave, and by the way, the local bodegas, the local stores, there's not a single light on. In my building, at any time, there's 12 or 14 units, I think. I never see anybody. I never see anybody. I'm in, someone else is in the elevator, two percent of, never see anybody.
Starting point is 00:37:49 I would bet I would bet 25% of the time I'm the only person in the building and 50% of the time there's maybe I remember my next door neighbor is this wonderful guy Michael I won't say his last name and his kid discovered the drums and they came over and they're like we're so sorry he loves the drums
Starting point is 00:38:11 I'm like you know what it's kind of cool just to have a little bit of life and pulse in this building I don't mind at all tell him to tell him to bang on his drum all day And anyways, this is, I actually think this is a really thoughtful, elegant tax. Having said that, boy, did our mayor fuck up. The idea of a tax is that one, you discourage behavior, right, a carbon tax, but more than anything, it's to raise revenue so we can pay for our Navy, our parks, and food stamps. The idea is to raise money, right, to increase the treasury. when he shows up in front of Ken Griffin's condo and starts personalizing this, shitposting him,
Starting point is 00:38:57 Ken Griffin's done nothing wrong. Most billionaires are really good people, some are okay, and some are bad. Most poor people are really good people. Some are okay and some are bad. The demonization of rich people and the demonization of success is how we get J.D. Vance's president. if the Democrats keep up with this bullshit. The whole point of America, one of the most attractive things about America,
Starting point is 00:39:24 it's the reason why our incredible immigrants, including undocumented immigrants, risked their lives to come here, why the best and brightest scientists all come here, why the most ambitious people in the world come here, is because we celebrate success. We don't demonize it. And when he shows up in front of his house
Starting point is 00:39:40 and starts shitposting him, and what is he going to do? It's like, I've said this about the Democratic Party. If you keep saying young men don't have problems, but they are the problem, if you keep saying that white people unconsciously are consciously, are racist, and you keep saying that billionaires are evil, you're going to lose billionaires, you're going to lose white people, and you're going to lose young men. Hello, J.D. Vance, number 48 or whatever number it is.
Starting point is 00:40:06 Stop. This is class warfare. If someone is worth $100 million, does that mean they're only 10th of as bad as a billionaire, but they're 100 times as bad as someone making a million dollars? This bullshit that your character and your decency is inversely correlated to your wealth is an Elizabeth Warren, Bernie Sanders, now Mamdani, dangerous bullshit that does the following. This type of far-left wokeism literally has annoyed America into fascism. It results in a bunch of strong men and weirdos who start demonizing people. and saying we embrace success, even if it means, and by the way, wink, wink, I love billionaires and show up and just give me money and I'll get in the way of all AI regulation. And what is he going to do?
Starting point is 00:40:59 If this backlash, this justified backlash from Ken Griffin, good for fucking Ken Griffin. He's like, you know what, fuck you, bitch. And this is similar to the bullshit non-DOM here in London, where all this virtue signaling, they're trying to raise revenues, I get it. So they say, we're going to go after people who haven't paid their fair share. Okay, I get it theoretically. But guess what? 10,000 millionaires have left, and the treasury receipts are down. So if the objective is to raise money, then stop demonizing success and chasing tax revenues out of the city.
Starting point is 00:41:37 I also think we should point out that it's ineffective to the mission. And this is a shame because I actually think that Mamdani so far has been highly effective in putting forward his progressive agenda, winning that election, and then convincing the establishment and convincing institutions that he's not off his rocker, which I don't think he is. I think he's actually got some really good ideas. I started out thinking that he was a little bit crazy and didn't understand the issues. And then eventually he sort of proved over time, actually, no, he really does understand the issues. But the trouble with this is it's ineffective to the the mission of figuring out a system of redistributing the wealth such that we aren't living in this hunger game scenario, which we are every day getting closer and closer to. And the reason it's ineffective is because how the billionaires feel about it actually matters because they can buy our elections. Because we did see Citizens United and billionaire spending on political campaigns went up 160x in literally the course of a decade. So the idea that, like, you already have the majority of Americans on your side on this issue. We already know that a lot of
Starting point is 00:42:45 people do not like billionaires. We can go through the numbers. 67% of Americans believe billionaires are creating a more unfair society. It's up 8% from last year. 55% say that billionaires may get harder to achieve the American dream, up 9% from last year. I mean, we know that the general American public wants to tax the rich. They don't like rich people. They don't like billionaires. We got it. Everyone, the majority of the voting citizens are on your side on that issue. So why do you need to then go and demonize the billionaire, basically out-docks him in front of the entire city, and then give him a real reason to do everything he can to make sure that this doesn't pass? And by the way, that is exactly what we're seeing in California, where there has
Starting point is 00:43:31 been, I mean, whether Gavin Newsom has actually demonized billionaires or not, that is the way they feel, and now they are contributing millions of dollars to these campaigns, Sogay Brin, teaming up with Eric Schmidt. They just raised $80 million in the last quarter alone to stop the California wealth tax proposal, which, by the way, I also don't think is the right way to do it. I think you should come up with more nuanced ideas such as a borrowing tax or such as this pieter tax, which I think is great. But the point being, like, if they want to stop this stuff, they will. And because of this one video where he had this great idea, he had a lot of momentum, this one video is going to just completely change the sentiment on the way he's handling this. And now everyone
Starting point is 00:44:13 has a reason to say, well, the billionaires have a reason to say, Mamdani is out of control. We cannot deal with him. We have to put a stop to it, which otherwise could have been reasonable policy in which we could have gotten maybe rich people and poor people to get behind on both sides. But it's not going to happen now. So I 100% agree with you. Yeah. And by the way, just to be fair, or just to talk with a tax. Florida, and I think there's a couple states that are considering a similar tax, right? I mean, we have to pay for our government. This, similar taxes proposed in 2014 and didn't pass. We surfaced again in 2019, but didn't pass. Oh, Montana and Florida are also exploring similar second home tax measures. And property taxes are the largest source of income in New York City.
Starting point is 00:45:02 And the thing that's good about property taxes is that if you tax an individual, at some point, individuals are very mobile. When you tax housing, it raises costs, and it's sort of an indirect wealth tax, but it is probably, it's a tax that typically increases revenue before it drives people out. It's been shown to be an effective means of raising revenue. The wealth tax in California is just stupid. It's a one-time thing, so it really doesn't address the systemic problem of spending more than we take in. It can only be spent on certain things.
Starting point is 00:45:36 It's wealth tax, and we've said this before, in the 16 countries that have had a wealth tax, 13 have repealed it because very wealthy people are incredibly mobile when you start tax. Anyway, that tax is not a good idea. But I do think that this tax, and also New York property taxes, so my primary is in Florida. those those property taxes are a lot because there's no state income there's no state income tax so they got they've got to get there they've got to pay for their schools in a private department somewhere so the the real estate taxes in Florida actually quite high in some if you were just an economic animal you would make your money in Florida and you would rent but anyways my point is I think this is a good tax the class warfare was an own goal, and the wealth tax, wealth taxes generally trying to assess people who are trying to do an audit. Real estate has a pretty recent mark that you can value it on, the last transaction, whereas trying to assess someone's wealth, I can't imagine what a boon that's going to be for tax lawyers and appraisers to claim that, oh, wait, Ken Griffin's worth, he's actually not, he actually has negative net worth. Remember when Donald Trump, all the stuff around his taxes,
Starting point is 00:47:01 you know, in the same year he was saying his golf course was worth, you know, whatever, 200 million, and then for tax purposes, no, it's worth negative 100 million. The games here will be extraordinary, and the thing about a property tax is that you just go off the last transaction or a recent transaction of a similar property in the same building. In other words, it's enforceable. And what Mandami is doing is the same thing we have a tendency to do on the left, and that is we have a tendency to be right but not effective, and I would argue the right has a tendency to be wrong but effective. They're very good at getting really bad ideas. Bad ideas through.
Starting point is 00:47:41 Yeah, bad ideas through. Whereas we emotionally, they should pay their fair share. Yeah. And then we wake up and our tax receipts have gone down. But we feel good about ourselves. We'll be right back. And for even more markets content, sign up for our newsletter at profgmarkets.com. Support for the show comes from HIMS.
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Starting point is 00:48:39 Visit hymns.com slash markets to get a personalized affordable plan that gets you. That's himms.com slash markets. Hems.com slash markets. Weight loss by Hems is not available in all 50 states. Wagovi is the registered trademark of Nodotanordesk AS to get started and learn more, including important safety information, Wagovi clinical study information, and restrictions. Visit Hymns.com. The Matamy Holmes bike for brain health supporting Baycrest returns on May 31st for
Starting point is 00:49:12 fifth anniversary with a new start and finish at the Aga Khan Museum. Join thousands of cyclists as we take over the DVP and Gardner Expressway in support of dementia research and brain health. Riders of all abilities are welcome and both regular bikes and e-bikes can participate. Bring your friends, family, or corporate team, and make an impact. Register today at bikeforbrainhealth.ca. This week on Networth and Chill, I'm joined by Tank Sinatra, the meme king, with over 15 million followers across Tank's good news, influencers in the wild, and his personal account. Tank is breaking down what the meme economy really is, how much a single sponsored post pays, why major brands are throwing serious money at jokes, and how meme culture think Preparation H, starter packs, and a perfectly
Starting point is 00:50:01 timed screenshot is actually reshaping how we think about money and value. Get ready for a conversation that'll change the way you scroll, make you rethink what going viral is really worth, and prove that sometimes the most serious money moves are wrapped in the silliest of jokes. Listen wherever you get your podcasts or watch on YouTube.com slash your rich BFF. We're back with Prof G Markets. Two very different earning stories emerged last week, and together they say a lot about where consumer behavior is headed. First, the alcohol industry continues to struggle.
Starting point is 00:50:39 Diageo, the maker of Johnny Walker and Smyrnaf, reported a 9.4% decline in North American sales year over year. Constellation brands, the company behind drinks like Corona and Modelo, painted a similar picture, citing softer demand and withdrawing its fiscal 2028 guidance. Meanwhile, the companies behind GLP1 drugs crushed their earnings. Novo Nordisk reported surging demand for its new Wagovi pill and raised its full-year guidance. Eli Lilly said that revenue from Munjaro, which is their GLP1 drug, jumped 125% euro-over-year, more than doubled, to 8.1.4.5%. $7 billion. And now the CEOs of the beverage companies
Starting point is 00:51:20 did not explicitly blame GLP-1s for the pain. While that is true, the correlation here is pretty clear, and it's something that we have been talking about for a long time. Scott, you said as early as 2023 that alcohol would be one of the first casualties of the rise of GLP-1 drugs. Let's just play a clip of what you said.
Starting point is 00:51:44 I even saw some data saying that people on OZempec, reduce their drinking by 60%. Diageo, the alcohol guys. Oh, my God. These stocks, in my opinion, are going to get absolutely hammered. We could see alcohol, really take it on the chin? I think that's exactly right. Your reactions. Among people aged 18 to 34, one and two say they drink. It used to be three and four just 20 years ago. And also, and I've said this publicly, I think the risks of social isolation are greater than the risk to a 25-year-old liver. If you have addiction in your family, if anyone close to you is saying it's getting in the way of your other parts of your life, your ability to work well, your health, maintain relationships, or just generally speaking, you don't enjoy drinking. By all means, don't feel pressure to drink.
Starting point is 00:52:35 But social isolation increases your risk of premature death by 32%. I was on Andrew Huberman's podcast a couple weeks ago. And we went back and forth about alcohol because he's kind of, I think he's sort of credited with kind of kicking off the anti-alcohol movement. And we had a really, I thought what was a really productive conversation. But shares of the world's top listed beer, wine and spirits makers, have shed a combined 830 billion since 2022. Get this.
Starting point is 00:53:04 In the last four years, these guys have lost four-fifths of a trillion dollars. The Bloomberg gauge of global alcohol stocks is trading it around 15 times forward estimated earnings less than half. It's 2021 high. Remember COVID? I don't know about you. Every night, I was doing those virtual cocktail hours with my friends. Did you, were you doing those? I think that was my 21st birthday was 10 days into COVID and I got everyone together on a Zoom and we, yeah, we all got hammered on Zoom. It was fun, but pretty weird. I didn't know that about you. That explains a lot. You're a COVID kid. You graduate from college during COVID? I didn't know that. Yeah, exactly.
Starting point is 00:53:43 Yeah, senior year was remote. Anyways, these guys, so obviously a lot of this, and I think, I think a more, I've said this a bunch, I think a more transformative technology with a greater impact on the world is going to be GLP1, not AI. 12% of Americans are currently taking GLP1s for weight loss as of late 2025, up from 6% in February 2024. According to Morgan Stanley, GLP1 patients consume up to 75% less alcohol. Other second order effects that we talked about back then, GLP1 users will drive an estimated 4% lift and clothing volume sales this year. Because what is the first thing you do when you lose weight, you go get new outfits.
Starting point is 00:54:23 The four largest U.S. airlines could together save as much as $580 million per year on fuel, thanks to GLP1s. I love that stat. So funny. And even small weight changes matter. A 2% reduction in aircraft weight could boost earnings per share for airlines by about 4%. It's so weirdly rude to overweight people that stat. sort of like, you're the reason that their earnings are, their margins aren't as large as they
Starting point is 00:54:48 could be. I think it's going to kick off a baby boomlet. I can't get over how hot everyone is. Maybe it's because I'm just old and I have bad vision and I just see any young person. I'm like, Jesus, that person's hot. But I think, well, you're not old enough to know us. I can't get over how many hot people there are out there right now. And people can now, pretty much, if they have money, they can lose weight on their. demand. And also, I'm writing a book called Reckoning and Renewal about Public Policy,
Starting point is 00:55:21 and I'm convinced that GLP1 is the best chance we have for reducing our deficit. I think if you really look at our deficit, all roads lead to one thing. It's health care. And if you really look at health care, the only way to substantially reduce the expenditures, all roads lead to obesity, or specifically a reduction in obesity and its second order effects. So I think this technology is an absolute landmark breakthrough. At some point, those alcohol stocks will be a buy because I do think that, I do think at some point, I think it'll level out. Like, for example, linear TV, by the way, Prop G is launching a channel called the Prof G channel
Starting point is 00:56:08 on Swerve TV, where it's basically internet TV, where it's, there's a, there's a segment of America that likes watching live TV and is willing to endure commercials to have it for free. Every year for the last 30 years, that ratio has gone from whatever it was when HBO was 96% watch linear and 4% had HBO. It has streaming has eaten into share every year. Three years ago, it leveled out. It was 50-50. It hasn't increased its share. There's still a large segment of America, about half of Americans in terms of viewing time that don't want to pay, and like watching linear TV and kind of channel surfing. I think the same thing's going to happen with alcohol. At some point, it will bottom out, and these companies will be overshot to the downside.
Starting point is 00:56:57 They have incredible brands. Also, in terms of a business, there's few businesses with greater margin than alcohol. So they will right size that certain types of alcohol will come back in. I do think there's always going to be a role for alcohol. I've said for a long time, it's my favorite drug, and I've tried, have I tried most of them? I tried a lot of them. Nothing for me works better than alcohol. Anyways, I wonder when that dip is, but I think it still has some way to go, but typically these companies bought them before their business, their stocks bottom before their business bottoms, because it's the anticipation of the continuation of the sloped down, but these companies have been just absolutely hammered. What are your thoughts?
Starting point is 00:57:42 I'm curious to know your and Claire's approach to drinking and what you think of this. I don't drink as much as before. I think that's definitely a trend, and we can get into that, just to go through some of the earnings that we saw here. So we mentioned Diageo, spirit sales down 15%. Tequila sales declined double digits, Constellation brands. They reported that wine and spirit sales were down 58%. So these companies are getting hammered in the alcohol department, but we are seeing an explosion in non-alcoholic sales. So AB and Bev, their non-alcoholic sales grew 27% this quarter, and that actually drove an overall growth in sales performance. So they are figuring out a way to avoid the alcohol boogeyman, and that has stopped selling alcohol and start
Starting point is 00:58:33 selling non-alcoholic products. But I would also like to point you to what I thought was one of the greatest quotes that we saw on CNBC last week, from the AB and Bev CEO, who is recognizing this trend among young people, which is that we're not so much excited about going out and getting super fucked up on alcohol, but we're more interested in these sort of healthier experiences. We're more health conscious, and we'll get into that as well. And this was his pitch as to why beer is the. new healthy product. Let's just play this clip. Beer naturally has protein because the barley that we use is rich in protein. So when you analyze the components of beer, beer has naturally protein. I want to believe it. I believe it. I believe it. I'm 100%. That feels right as rain to me.
Starting point is 00:59:24 That feels right as rain to me. All right. The sales pitch works. It worked. Prof. G's down with beer again because beer has protein. I love that. as a pitch. And it does get to what these CEOs are recognizing, which is, yes, we are moving into a healthy experience direction, just some of these stats here. Gen Z and millennials make up 36% of the U.S. adult population, but they drive 41% of the annual wellness spend. And Gen Z is four times more likely to want to meet people working out than at a bar. And this gets to another clip, which I'd like to get your reactions to, this was an interview that the Wall Street Journal did with Diplo, and they were asking him about what is the future of the nightlife industry.
Starting point is 01:00:09 Diplo is, of course, the famous and incredible DJ who is known around the world. They asked him, what's happening to nightlife, what's happening to how young people get together? This was his response. I think less people go out because they experience a lot of social activities online. Even young people, they don't go to clubs as much anymore, but they will go to experiences like our run club or, you know, the sauna world is exploding. People go to, like, othership here in New York, the communities. And I think a lot of kids want to have those experiences more and more and less and less, like, want to drink.
Starting point is 01:00:42 I do think there's a move back to experiences and touching grass. And people are embracing more of a healthy lifestyle. Look, those are all good things as long as they get out and they socialize. The thing that's missing from this analysis about young people is that, And I think these firms, these drinks firms are going to have to recalibrate. Drinking is just so fucking expensive. When I go out of New York, I mean, some of these places, drinks are $24. You're a young person.
Starting point is 01:01:15 Say you're making $100,000. You take home $70, that's $6,000 a month. You spend, you know, maybe you have a roommate and you spend $3,000. You got, you know, $1,000 a month, maybe of disposable income. you're going to spend two or three hundred dollars going out on alcohol. That's not even dinner or that's not even including dinner. I think that drinking has become almost like housing, almost like kind of unaffordable, at least drinking socially.
Starting point is 01:01:43 And also, I just don't, and let me just say, I just don't think you ever, one thing I think is a bad idea, don't ever drink alone. I don't think that's a good idea. Anyways, the missing piece here, what I hope happens, I hope they're forced to dramatically lower their prices. People don't realize how severe it is. In London, I have a couple of friends who are super into wine.
Starting point is 01:02:06 I've never been into wine or art. I just don't drink wine. But they've said, you can get amazing wine now for 70% less than you could get it three or four years ago. Like there's a glut of wine. There are wineries supposedly in Italy and France, where if you just take on the debt, you can own the winery because they just can't sell. There's wineries that it's costing them 30 bucks to produce a bottle of wine and they used to sell for 70
Starting point is 01:02:33 and now the retail market for it is 18. The clearing price is 18 bucks. And they just don't know what to do. These family wineries that have been in business for generations have just been absolutely flipped upside down. But I think the Diplo clip gets to a potential point, which is that it's not necessarily that young people just don't want to have,
Starting point is 01:02:55 fun anymore. I mean, that might be the case, and the data around that is a little bit concerning, and it seems that we are just spending most of our time on our phones scrolling. But it could be that it's not that we're not trying to have fun. It's that we want to have fun just without alcohol, which to me means that there is a huge opportunity for, I mean, any kind of investment, any kind of industry. I mean, just some stats here. Sober curious gatherings, which is a very, ridiculous term. But on Eventbrite, sober curious gatherings have risen 92% on the platform and sauna raves. These are DJ sets and dance parties that happen in saunas are up 256% this year. Now, I'm sure that's off of a very small base because what the hell is a sauna rave. And I would add that I'm not interested in raving in a sauna
Starting point is 01:03:48 myself, but I don't know, maybe you are Scott. But still it gets to the point that there are new experiences I'd have a stroke. Raven's sauna makes me want to slip and break a hip. It sounds terrible. But it's happening. The idea of young people getting out and touching grass and doing stuff that's more affordable, more healthy, great. I'm here for it. I think what's missed or that you haven't commented on, what I have found when I'm around young people in quote unquote aspirational environments, they're still getting fucked up, Ed. They're just not getting fucked up on alcohol. I I think the amount of mushroom chocolates, ketamine, psilocybin, MDMA, X, Molly, two, see, whatever you want to call it, it feels to me like a lot of young people have basically said, especially among kind of the young aspirational set,
Starting point is 01:04:39 have decided that alcohol is old technology, but they haven't given up on getting fucked up. And the thing I don't like about it is I find many of these drugs are more small, crowd, isolating drugs. They're not social drugs. It's like one or two of you do ketamine. It's not... You do ketamine and then you just black out in the middle of the... And you go into a K-Hull. I don't know.
Starting point is 01:05:04 I don't think people are doing psilocybin and then approaching the dude across the bar and say, hey, what's your name? Some would say you are, but I think it probably depends. But this notion that all young people are, you know, moving towards more healthy, thoughtful,
Starting point is 01:05:24 we should get the data on it. I think a lot of people are, I mean, in Manhattan, I'm sure alcohol consumption is down. Have you seen how many marijuana dispensaries there are? They're everywhere. So I'd love to see the data on, you know, on alcohol consumption versus drug use. Like, what is the level of intoxication or substance consumption? How much does that actually decrease across young people, or have they just changed? Are they just picking a different poison? Well, I would just bring up a point that one of our research team members, Dan Chalon, made, which is, you know, there seems to be this idea that if Gen Z isn't drinking alcohol,
Starting point is 01:06:05 then they must not have a substance abuse problem. His point, which I agree with, is actually they do have a substance abuse problem, and that substance is screens. It's just screen addiction, flat out. It's a different addiction. Exactly. And it's like, the reason we're not getting out, and we're not socializing with people
Starting point is 01:06:22 is because we are just spending most of our time on our screens, 109 days out of the calendar year, scrolling on our phones. That is our vice. That is the substance that we are addicted to and that we are abusing. And it is eating into the amount of time and the amount of money, I would add,
Starting point is 01:06:40 that we would spend consuming alcohol with France. So it's a different type of addiction. But it certainly is having negative effects, and some would argue even worse. effects than previous substances. I'm one of those people that argues it's even worse. Because, look, 95% of people are able to integrate not only alcohol, but drugs should they decide to use them into their life without serious ramifications.
Starting point is 01:07:09 There's this general demonization of substances, of all substances, that, oh, one trip of a drink of alcohol, or if you smoke a blunt, that's it, you're going to be homeless soon. or, you know, it's just the vast majority of people are, and also a big component of that, a large component of people and an increasing component decided they don't want to integrate it at all. They want to find joy and reward from other things. More power have at it, but the notion that alcohol and drugs, the data is just not there. The vast majority of people that engage in both those things were able to integrate them in their life in a fairly safe and sane way. What I have found or what I'm doing is I've gotten older, I just don't, when I started work like you,
Starting point is 01:07:55 I pretty much gave up all substances because I'm like, okay, it's go time. And I realized the only thing I could control was how hard I worked. I didn't, I could not get up and be downtown of Morgan Stanley on Figuero Avenue in Los Angeles hungover. I just didn't want to endure that type of bullshit. So I pretty much gave up substances, even mostly through, I would say from the age of like 22 to like probably 34 until I moved back to New York and then daddy hit it hard again. Then daddy went deep in the paint. And by the way, Ed, it was so worth it. Double seven, Lotus, Pangea. Oh my God, so worth it. You love that time of your life. Whatever fatty deposits or scars are on my liver, those are badges of honor. Badges of honor. Anyways, but,
Starting point is 01:08:41 as I've gotten older, I realize my liver can't process alcohol the way it used to, so I'm trying to tone it down. But now, you know, and of course I'm doing more edibles now, so I don't know, which supposedly creates psychosis. Andrew Huberman told me that by my age, I would have discovered if it was going to cost psychosis. So I've been cleared by Huberman Lab to do edibles. Yeah. Oh, just so back to the, back to the whole market's part of this Joey Baggedonas podcast. Diageo in 2016 was 100 bucks a share. Now it's 85. Okay. The S&P has had to have doubled it. It should be a two or three hundred bucks. It's at 85. Brown Foreman, Jack Daniels fame, 45 bucks in 2016. It's at 27 now. Anheuser-Busch, ABMBF, was 125 bucks. Now it's 80. Heinigan, 70. It's actually gone up. One of the steadier performers. It's at 90. Perno
Starting point is 01:09:41 card was at 95, now it's at 65 euros. I mean, this sector, it would be hard to find a sector that has underperformed with such incredible brands in the drinks business. It has been a disaster over the last decade. But beer has protein. So that's the new marketing campaign. I am so here for it. When I went to World Cup in Qatar, I stayed at the AB InBev Hotel and they were introduced their... They need to not have hotels. Maybe that's what they should do. Talk about shedding assets.
Starting point is 01:10:16 They took it over. They took it over. Okay. Yeah. Who knows? I would stay there. I would stay at the makers in. That's good, actually.
Starting point is 01:10:27 But they introduced their non-alcoholic beer, and it actually tasted pretty good. I just didn't feel as good about myself and the rest of the world. But they, anyways, I think we've, I think we've, I think, we've beaten this drunk horse to death. Yeah, yeah, this drunk horse is dead. Let's take a look at the week ahead. We'll see inflation data from the consumer price and producer price indices for April. We'll also see earnings from Constellation Energy, AST SpaceMobil, Alibaba, Figma, and Clana.
Starting point is 01:10:59 Scott, do you have any predictions? My prediction is that, I don't know if you saw this ad. I thought of you, but earlier in the week, this really talented, Tick-Toker. It was so interesting. 32-year-old Tick-toker crowdfunded 132 million in non-binding pledges to buy Spirit Airlines. Whoa. Did you see this? No. His name's Peterson. What's his name? Oh, shit. I can't remember. It's something Peterson. Hunter Peterson. He had a TikTok the same day, a website, one day, day, day zero, day one, a website, and then six million views. And 130,000 people have pledged about $1,000 each.
Starting point is 01:11:44 There's non-binding pledges to try and buy Spirit Airlines. And when you think about, he's really compelling. He's back of the napkin math was that 20% of American adults paying the average spirit fare of $30 to $40 equals enough to buy an airline. And look, it's unlikely to happen. But the idea of using AI and remote payments and AI agents to respond to questions, get people to sign and then transfer money and held an escrow until certain things, you know, they used to save them the blockchain with certain rules, but it's AI now, go through to execute the transaction. He wants to do to spirit what, like the Green Bay Packers
Starting point is 01:12:26 is mutualized, like the community owns it. I think we're going to see a company in distress that's got a big brand, be crowdfunded and either brought out of bankruptcy or acquired. in the next, I think it's a really interesting take or kind of combination of AI, social crowdfunding, and meme stocks. Sort of like the Gen Z activist investor. It's really interesting. That's exactly right. And that is, you know, someone with a media platform, who knows that maybe hosts a markets podcast says, this company is undervalued, or maybe there's a social purpose here.
Starting point is 01:13:11 We've set up a site. If you're interested, here's the diligence. Here's the work we've done on it. Here's how you pledge. Here's what you sign. Here's the rules on when your cash is actually called on and pledged and transferred. Here's what you get in exchange. And this is going to happen.
Starting point is 01:13:32 Someone is going to figure out enough prompts, enough docu signs, enough legal, SEC compliance to crowd fund the acquisition or the funding to pull a company and bring a company out of bankruptcy. It's going to happen. You've inspired me. I think we should take over eBay. We'll pay half cash, half stock, and then we'll turn it into a sauna raving company where people can get together and experience things. I like it. I like it. And we'll try to get some sort of cryptocurrency edge to it as well. maybe we'll use blockchain to power our sauna raving business. My prediction is a little bit of a boring one, but I think it's going to happen.
Starting point is 01:14:13 I think this Ken Griffin issue is going to be kind of the calling card that inspires a lot of billionaires to get together and do whatever they can to stop these wealth taxes. And I think this debate is, it started out as kind of this crackpot idea that was mostly being espoused by AOC and Bernie and people kind of wrote it off. It's now becoming very much core and central to the political. conversation and I think that that moment where he outed him and kind of docks him will be the moment that billionaires use as their reason as to why they need to put a stop to this. And I'm not sure I'm very happy about that because I think we do need some sort of redistribution
Starting point is 01:14:52 proposals, but I do think that that will be the outcome of outing Ken Griffin in that video. All right. Good to go. Good to go. Good to go, my brother. I'm about to, literally it's 844. I'm meeting someone at nine at roof gardens, and guess what I'm going to do? Drink. You know what, my brother. You know it. I'm going to bring back, who owns makers? I don't even know who owns makers.
Starting point is 01:15:17 Anyways, I'm going to reinvigorate this industry. I'm bringing sexy back, and I'm bringing makers back. This episode was produced by Claire Miller and Alison Weiss and engineered by Benjamin Spencer. A video editor is Jorge Carty. Our research team is Dan Chalon, Isabella Kinsel, Chris Nodonohue, and Mia Silverio. Jake McPherson is our social producer, Drew Burrow. is our technical director and Catherine Dylan is our executive producer. Thank you for listening to Profty Markets from Profitty Media.
Starting point is 01:15:44 If you liked what you heard, give us a follow and tune in tomorrow for a fresh take on the markets.

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