Property Hub - Investment Insights & Inspiration - Property WEALTH (6/7) - T: Treatment
Episode Date: January 27, 2023We're now at the Treatment stage of your property journey, where you're finally ready to invest ... based on your property purchase principles. This is the sixth episode of the Property WEALTH series ...where Bushy Martin reveals his unique six stage Property Wealth Revolution of Growth, and we'll continue our 'talk on Treatment' when we wrap up the series next episode. Now you get to implement and deliver your start:egy solution and personal prescription treatment, based on your specific needs, capability and sleep at night factor. So let's get in to it! This series is essential listening for anyone who wants to find their Freedom Formula, and sustainably build wealth through property, so make sure you subscribe and share! Three easy ways to Get Invested right now: 1. Subscribe to this podcast now, if you haven’t already, and get the inspiration delivered to your podcast feed each week 2. Get a copy of my book, Get Invested, for FREE, and find out what it takes for you to invest in living more, working less. Go to: https://knowhowproperty.com.au/get-invested-free-ebook 3. Join the Get Invested community. Each month Bushy sends a free and exclusive monthly email full of practical ‘Self, Health and Wealth’ wisdom that our current Freedom Fighter subscribers can’t wait to get each month. Just visit bushymartin.com.au, scroll to the bottom of the page and sign up. About Get Invested, a Property Hub show Get Invested is the leading weekly podcast for Australians who want to learn how to unlock their full ‘self, health and wealth’ potential. Hosted by Bushy Martin, an award winning property investor, founder, author and media commentator who is recognised as one of Australia’s most trusted experts in property, investment and lifestyle, Get Invested reveals the secrets of the high performers who invest for success in every aspect of their lives and the world around them. Get Invested is part of the Property Hub podcast channel, your home for property investment insights, inspiration and stories from Australia’s top property experts, investors, leaders and analysts. Subscribe now on Apple Podcasts, Spotifyand Google Podcasts to get every Get Invested episode each week for free, and also get full access to RealtyTalk, Australia’s top online property show for red hot property investing news and insights direct from property industry leaders and influencers. Property Hub is a collaboration between Bushy Martin from KnowHow Property, Kevin Turner from Realty, show producer Andrew Montesi from Apiro Marketing and Apiro Media, and Australia’s largest independent podcast network DM Media. For business and partnership enquiries, send an email to: antony@dm.org.auSee omnystudio.com/listener for privacy information.
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Welcome to Get Invested, the leading weekly podcast to help you unlock your full potential
and enjoy your version of sustainable success that lies at the intersection of your three
elves, yourself, your health, and your wealth.
I'm your host and guide, Bushy Martin, and each week we go deep, sharing great conversations
with proven experts in all walks of life, including the best investors, property experts,
analysts, leaders, founders, sports stars and health gurus to uncover their secret know-how
on where they invest their time, their skills and their money and the benefits that this creates.
To help you find out what it takes to break free from the grind and discover your flavour of
freedom to create your freedom formula. You see, the truth is that everyone invests. Every second
of every minute of every day, we're investing our time, our skills, our energy and our money
in something. Some of us are investing consciously, some unconsciously, sometimes for good,
sometimes for bad, and sometimes for no impact. Get Invested will help you start living by design,
not by default. I'm going to help you to make it happen, not let it happen. You'll hear the top
tips on how you can live with conscious intent so that you can live more, work less, and live
your legacy by investing now. You'll enjoy the stories and secrets of high performers who invest
for success in every aspect of their lives and discover the top tips on how to get started,
how to make the most of your investment journey and ultimately to be living your dream, not someone
else's. As you engage in each episode, you'll glean the information, inspiration and implementation
that you need to get empowered and get invested in imagining and actioning the life that you've
always dreamed about. And Get Invested is proudly part of Property Hub, your home for property
investment insights and inspiration. Make sure you subscribe now on your favourite podcast player
to get every episode of Get Invested and Realty Talk, which is Australia's leading and longest
running online property show that's full of red hot property investment news and insights
direct from all of the industry leaders and influencers. You can also connect with me
personally and join the Get Invested community of fellow Freedom Fighters at bushymartin.com.au
or on knowhowproperty.com.au. Now, let's get invested.
Hi, Freedom Fighters. How do you find, negotiate, and secure the best possible high-performance
property that fits your strategy in brief in order to help you achieve your ideal lifestyle goals?
Welcome back to session six of your Freedom Formula, where we're going to help you answer
this question under part one of the tea for treatment stage of your six-stage property
wealth revolution. You'll be pleased to hear that we've finally reached the place that you've all
been impatiently waiting for, the property purchase stage, the part where you finally
get your hands dirty and invest. Now, this is the phase of a property wealth revolution
where you finally get to implement and deliver your strategy solution
and personal prescription treatment based on your specific needs,
capability and sleep at night factor.
If you completed the previous stages,
you'll already know exactly how much investment assets you need
and are capable of securing safely and affordably.
You'll also fully appreciate the critical importance of time
on your investment success and the required urgency
to invest every time you can afford to
because it's never a question of when,
but it's always a question of what and where.
So if you haven't taken the time to complete the prognosis,
diagnosis and prescription phases of your preventative wealth plan
and you leap straight into securing the first investment property
that gets put in front of you,
your short-sighted impatience is going to cost you dearly in the long run.
So if you haven't done so already,
I strongly advise going back and completing your why examination approach and leverage phases now
as the old adage goes if you continue to do what you've always done you'll continue to get what
you've always gotten and be honest with yourself how well has that worked for you so far because
the key qualities that separate the best from the rest are preparation patience and persistence
so go back don't pass go and don't collect $200 rant over but if you've been following and
actually in the previous freedom formula sessions your property investment strategist has helped you
to get clear on how you want to live you know how much this lifestyle costs you've calculated your
freedom numbers to determine how much property you need to invest in now to bridge the gap between
where you are and where you want to be your investment specialist finance broker has worked
through your bare facts to determine how much property you're actually able to acquire and how
much it's going to cost you to hold. You've crafted your personal wealth by stealth income replacement
investment strategy to make it all happen and you've engaged your professional team of independent
proven property specialists. As a result you've effectively created your property investment brief
that details what value of property you can comfortably afford and you know what type of
property you need to secure to achieve all this. So before we step you through the step-by-step
property search and selection process, let's refresh and reinforce the key property performance
principles. The first step is to start seeing things differently by shifting from your rear
view mirror microscope to your future focused telescope. As I've mentioned previously,
based on historic property research, it takes 15 years on average for a location to go through
a full property growth cycle, which I'll break down in more detail shortly.
So you need to invest for the long term and to do this effectively, you need to develop a clear
vision of the future. You need to be able to transport yourself into the future and imagine
how an area and a property is going to look in one to two decades time and not be too distracted
by how it looks today. In this regard you need to look beyond the rear view mirror of past
performance, throw away your myopic microscope that focuses on today's minute and strap on your
long-range future vision time travel telescope. You need to be able to take a step back so that
can see the forest from the trees. Too often, investors focus just on the past and the present
of an individual property and chase hotspots that quickly become not spots, instead of visualising
the future of the entire area based on research that confirms committed positive change and
improvement. Successful investors are informed visionaries with a very clear picture of the
future. In other words, you need to transform yourself from short-sighted Mr. Magoo to
futuristic Elroy Jetson. And if you're too young to know who these cartoon characters are,
then do a quick Google search online. So here's a brief snapshot of all the
key fundamentals that you need to capture to set the property search scene. Firstly,
to achieve long-term affordable property growth, you need to capture the balance of what's called
the holy trinity of property that combines maximum capital growth, cash flow and value
added potential, as I discussed in more detail in Freedom Formula Session 4.
In addition, the Pareto Principle of property confirms that 80% of property value growth
is generated by the location, not the property itself. So you need to shift from a neighbourhood
backyard focus to a national borderless approach in order to secure the highest growth location
at your affordable spend. As an example, just a 3% difference in the growth rate from 5% to 8%
on a $400,000 property will give you an extra $800,000 in nest egg equity over 20 years.
and this is a 75% increase on just a 3% differential.
Property growth drivers are affected broadly by a dynamic
and constantly changing mix of demand, supply and sentiment drivers,
along with many other lift and drag factors that affect property values
in different areas at different times for different reasons.
Highly respected property analyst Simon Presley from Propertyology
has encapsulated these really well.
On the demand side, at the local and regional level, they include things like new infrastructure, major projects, industry and employment diversity, income levels, affordability, immigration, population, births and deaths, transference, and lifestyle amenity attractiveness.
On the supply side, they include things like rezoning, gentrification, land releases, building approval levels, property taxes, government incentives, and the availability of credit.
then comes the often forgotten but increasingly important sentiment influences sentiment includes
political stability job security government policies interest rates and the growing influence
and importance of media driven perception now the recent instance where the mainstream media
has created a crisis of confidence in property through a fear campaign based on the misleading
conclusion that rising interest rates cause property values to fall at a time when our
property fundamentals have never been stronger is a great case in point. In addition to this,
you need to consider the lift and drag factors that influence property values.
Dragging influences include affordability, inflation, rising interest rates, tighter bank
credit assessment policies, skilled labour shortages, political rhetoric and property
pessimist media commentary. Lifting influences include overseas migration, wage growth,
rising rental incomes, home equity increases, home upgraders, lifestyle buyers, investors,
international tourism, household savings levels, infrastructure project spending,
building approval limits, and construction material supply constraints. So as you can
clearly hear, there's a multitude of dynamic, constantly changing factors that influence
property price movements, because there's more moving parts and more combinations than a Rubik's
So this is where the three key eyes in growth through positive improvement in areas of infrastructure, industry and incomes comes to the fore when identifying future growth, as discussed in more detail in previous Freedom Formula Session 4.
and if you want to make things really simple in identifying growth just follow the jobs because
strong and growing income demographics in an area will support the affordability of strong and
growing property prices for scarce high demand properties in tightly held lifestyle areas that
people want to live in and all of these growth driver influences need to be considered in a
top-down approach of what I like to call the macro, mid-cro and micro level. And these all
vary in a very fragmented out-of-sync way by location. So one area can be experiencing growth
while another can be experiencing plateauing property prices. Because History Grant again
demonstrates that each and every area moves through a spring-like cycle that resembles an
S curve formation over an 8 to 15 year period, where a location will experience a 2 to 5 year
period of strong growth, after which property values will often come back 5 to 10% before
flatlining for 5 to 8 years before the area goes through its next growth spike. So like a set of
stairs, property values follow a repeated peak and plateau step-like S cycle over the long term.
The implications of this are that you need to be holding a property for a minimum of 15 years to go through a full growth cycle.
And if you'll break free investment horizons at least this long or more, then you don't need to worry so much about trying to pick property bottoms and tops, which is generally a bit of a hit and miss mugs game.
However, you can stack the odds in your favour to some degree
if you're looking to turbocharge your equity uplift
in the first few years so that you can access equity growth
for the deposit on your next property
by endeavouring to pick locations around Australia
that are about to go through their next growth spike.
And you can do this by keeping an eye on what is called
the national property clock,
where you wrap the S-curve of growth around the face
of a clockwise ticking watch face, where 12 o'clock is the boom time and 6 o'clock is the
bottom of the market. On this basis, in a perfect world, you only buy properties when prices are
sitting between 6 and 9 o'clock as property values start to rise, and you stay out of the market
between 9 and 4 o'clock, and you only sell your property between 11 and 1 o'clock. To assist you
with this, years of research by respected national property valuers Heron Todd White has confirmed
that suburbs, regions and states all vary in terms of where they're at in their respective demand and
supply price cycles. In other words, where they are on the property clock. And better yet, they
encapsulate these locational variations in their regular property reports. Their residential
report assesses the property cycle status of major towns and suburbs right around Australia
and plots these on the clock.
To download a free PDF of their latest report,
which also provides further information for each region,
just go to htw.com.au forward slash month in review
and then click on residential.
And I stress that each area is generally in a different part of the cycle than others.
And when I say area, I'm talking about precincts, neighbourhoods and maybe suburbs,
but definitely not regions, states, and nations. So be very wary of basing any of your property
decisions on large area aggregated property markets that don't exist and median prices
that are at best misleading and at worst, downright dangerous. Because every property
in every street in every suburb is different from every other of the 11 million odd properties
across Australia, which means you're not comparing apples with apples, but it's more like comparing
an apple with every other fruit and vegetable known to exist, which is the reason I actually
like property because it's not a like-for-like commodity and it's much easier to create distinct
property attractiveness as a result of all of this. The next fundamental is that a region must
have a critical massive population of a minimum of about 25,000 people to ensure that there's
sufficient employment diversity to support property growth. So avoid small one-trick
pony locations like mining towns and remote regional towns. In addition, the area where
you buy a property shouldn't exceed 30% of rental properties, as it's owner-occupied properties
bought on emotion that tend to drive property value growth. So you need to secure an investment
property amongst a majority of owner-occupied homes so that you just slipstream on their value
growth. Conversely, if there are too many rental properties in an area, they tend to dilute property
growth as rental properties are purchased more using the head than the heart, and properties in
high rental concentration areas don't attract the same level of property pride, and this tends to
affect the attractiveness and demand in that area. If you want more information on the reasoning and
justification behind these parameters, then have a read of my book, The Freedom Formula,
for more of the details. Now, only about 5% of locations and 5% of properties satisfy these
fundamental criteria that I've just outlined at any point in time. And it's more important than
ever to be focusing on quality by securing properties in A-grade growth locations that
are investment-grade properties but also have owner-occupier appeal. Because we've just been
through the second highest property boom in the history of the nation post-COVID, so many areas
and properties are likely to flatline in value for an extended period of time unless they're
exhibiting new and ongoing growth drivers. And you also want to be in a position to sell your
property in the future to an owner-occupier in order to optimise your sale price, as owner-occupiers
represent 70% of property buyers, so you want to maximise your buying audience. And owner-occupiers
often buy on emotion, so they'll pay a premium for a property if it's what they really want.
now it's important to point out that rather than identify a so-called property hotspot and then
just buy whatever you can afford in that area we believe that you need to adopt a very different
approach because if you're chasing hotspots it's normally too late to get into an area once a
hotspot's been identified and it's probably close to its peak price in the cycle and if you're only
able to secure a unit or apartment in this location at your affordable spend then you're
not likely to enjoy the level of growth that a high demand three to four bedroom home property
profile on a decent block of land is likely to achieve. Remembering that the rate of growth
will have a massive impact on the size of your nest egg at the end of the day.
So in contrast to this location first approach that many investors take, we suggest you adopt
a very different approach where you establish your achievable and affordable purchase price first
and then find the highest long-term growth location around the country at this price
for a three to four bed, double bath, double living, double garage home.
Because this is the safe sweet spot that optimises your opportunity while minimising your risk.
And this concludes all of the key underlying property principles and fundamentals
that you need to incorporate as a precursor to finding, negotiating and securing
the best possible high performance property that will best fit your strategy in brief
in order to help you achieve your lifestyle goals. The take-home summary here in terms of the guiding
property principles that you need to incorporate to secure an investment grade property with an
owner-occupier appeal in an A-grade location are firstly to play the long game and invest for the
long term for a minimum of 15 years by becoming an informed visionary with a very clear picture
of the future based on research that confirms committed positive change and improvement in
the area that you're looking to invest in. Secondly, ensure you capture the balance of
the whole eternity of property that combines maximum capital growth, cash flow, and value
added potential. Thirdly, remember that 80% of property value growth is generated by the location,
not the property itself. So you need to shift from a neighbourhood backyard focus
to a national borderless approach.
Fourthly, property growth drivers are affected broadly
by a dynamic, constantly changing mix of demand, supply
and sentiment drivers, along with many other lift
and drag factors that affect property values
in different areas at different times for different reasons.
Number five, to capture the growth drivers,
adopt a top-down macro to micro to micro scarcity approach
that starts with your affordable spend,
synchronises with the National Property Clock's S-curve of growth
and then filters from state to suburb to sanctuary level
so that the actual property is the last thing that you look at.
And finally, the area you invest in
needs to have a minimal critical mass of population of 25,000 people
to ensure that there's sufficient employment diversity
to support property growth,
along with a rental property ratio of less than 30%
to ensure that you're slipstreaming
on the back of the majority of emotionally driven owner-occupier home buyers.
But what actual property purchase process do you need to follow that's simple, easy,
time-effective and low cost that will help you to secure properties that have high growth and
high yield potential in order to maximise your property rewards, minimise your costs
and reduce your risk? Well, this is exactly what we're going to go into detail in the next
concluding session seven of your property wealth revolution that's more food for thought and stay
tuned for the next installment of your freedom formula here on your property hubs get invested
thanks for getting invested now here's three easy ways you can take action to start making it happen
to ensure you build momentum and start living by design not default so that you're following
your freedom formula. Firstly, subscribe to this podcast if you haven't already and keep the weekly
inspiration coming. Secondly, get a copy of my book, Get Invested, for free and find out what
it takes for you to invest in living more and working less. Just visit bushymartin.com.au
forward slash books or knowhowproperty.com.au or click on the links in the show notes. And thirdly,
join me and the Get Invested community. Each month I send a free and exclusive email full
of practical self-help and wealth wisdom that our current Freedom Fighter subscribers can't
wait to get. Just visit bushymartin.com.au, scroll to the bottom of the page and sign up.
And there you have it. In three easy steps, you're on your way to dusting off your forgotten dreams
and making them a reality. Get Invested is proudly part of the Property Hub,
your home for property investment insights and inspiration. When you subscribe to the show,
you get all of your Get Invested episodes, along with Realty Talk, Australia's longest running and
leading online property show for red hot property investing news and insights, direct from all of
the industry leaders and influencers. And finally, feel free to connect with me on Twitter, Facebook
and LinkedIn, as I'd love to hear your feedback, your inspiration, your ideas, and your questions
and queries anytime. Thanks for listening. Hear you next week. And as always, dream as
if you'll live forever and live as if the day's your last.
