Property Hub - Investment Insights & Inspiration - Realty Talk: How you find a property has changed
Episode Date: January 15, 2024This week we present the second week of Scott Aggett 4 part series helping to get you buyer-ready. This time Scott and Bushy discuss the best ways to analyse a property. Then later in the show Bus...hy will run through the key questions to ask a buyers agent. NEW – join our Facebook group, The Property Hub Collective: https://www.facebook.com/groups/1857513011165686 Join the Property Hub community on Substack! Sign up to get Australian property news, opinion, and episodes in your inbox: https://propertyhubau.substack.com/ Subscribe to RealtyTalk on the Property Hub channel: Apple Podcasts | Spotify | Google Podcasts | Email Property Hub is a collaboration between Bushy Martin from KnowHow Property, Kevin Turner from Realty, Andrew Montesi from Apiro Marketing and Apiro Media, and Australia’s largest independent podcast network DM Media. Business and partnership enquiries: antony@dm.org.auSee omnystudio.com/listener for privacy information.
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Hi, I'm Kevin Turner and welcome to this week's Realty Talk show.
This week we present the second week of Scott Agate's four-part series helping you get buyer ready.
And this time Scott and Bushy discuss the best ways to analyse a property.
And then later in the show, Bushy will run through the key questions to ask a buyer's agent.
Hi, if this is your first time with us, welcome.
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You can do that by going to the Property Hub Collective on Facebook, of course.
We'll be back in just a moment as Bushy kicks off this week's show.
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Realty Talk and your host, Bushy Martin.
And when it comes to buying property, how do you know what to analyse in order to ensure you're getting the right property at the right price under the right terms for you?
In the first of our special four-part Buy Ready series, we unpacked the keys to finding your next property.
And today, expert negotiator Scott Agate from Hello House continues by helping you to learn how to analyse property properly
by understanding market conditions and establishing the value
to create an informed target price and what it's worth to you,
considering your immediate and your longer-term goals.
And we're going to cover this and much more.
So welcome back, Scott.
Thanks, Bushy. How are you doing?
Awesome. Really looking forward to getting into this.
We really enjoyed the session on finding in our last segment.
So we'll analyse the bit where a lot of people also don't do enough
of the right work at the right time.
So to kick that area off, what key metrics do buyers need to take into account when analysing a property and its location?
Well, mate, there's quite a lot.
So I hope you've got a few minutes here to go through it.
Definitely do.
Yeah, we definitely dive deep when we're getting into the nuts and bolts of what a property is worth.
But I think where we start with always is what's happening in the marketplace.
So is in your local area, let's just choose Surrey Hills in Sydney, for example.
I want to know in Surry Hills, is there more properties on the market this week than there
was last week or this month, first last month?
So I want to know what the days on market is.
And are things being snapped up really quickly, Bushy, or are they going to take longer to
sell than they did in the months prior to that?
I also want to know what the growth rates are.
So I have prices going up, stabilizing, decreasing.
That's going to give me a better idea.
I'm going to look at auction clearance rates as well to get a better idea of what's happening
real time on Saturday and during the week and what's transacting and what's being left
over.
So are vendors discounting? Are things selling for above reserve prices?
So all of that information comes into play when we're looking at the value of it.
We'll go back and look at what they bought it for as well.
So when did it last transact? What's Surry Hills done for house prices in that time?
So if you bought that eight years ago, Bushy, and you were selling today, I'd want to know what you paid for it then,
how it's performed within Surry Hills as well, generally speaking.
So is it in a pocket of demand or is it in an area that's underperformed for Surry Hills?
because that would give us an idea of whether it's going to be the right asset to continue to outperform for capital growth.
I'd want to know what the rental estimate was as well, just to give us a bit of a safety net as to where the yield would be potentially if you ever had to lease it.
Is it something that could go close to paying for itself or are you going to be deep in a hole in terms of covering the cost to hold that asset?
And this is whether you're looking at buying it for a principal place of residence.
Of course, if you're buying it as an investment, you heavily focus on the rental return and the growth projections.
and then we really get into the weeds bushy of what the comparable sales data is so we want to
look for like-for-like assets so if we're looking at buying a three-bedroom house i want to look at
three-bedroom houses that are sold in the last 30 to 90 days and real heavy bias on the last 30 days
especially in a move in a moving market and then i want to move to uh competing listings that are
openly on the market now so five million dollars to spend in surrey hills what are my other options
How many other properties are on the market now?
How difficult is it going to be for me to replicate that asset?
So I'm working for what my fear of loss is there to arrive at a price.
And then you probably wash that all with consumer settlement.
Like what's happening in the market is rates on the rise, rates dropping.
Is there a lot of confidence in the market?
Is the economy stalling?
Is inflation going?
Where's inflation heading?
So those things come into play as well because we want to get a better sense of how many
buyers we're going to be competing and how carried away they might be so we can price this really
accurately so yeah there's a lot goes into it it's it's detailed but i think once you get that
understanding and real formula that you can stick to and you're looking in one or two core suburbs
most of those answers stay in play for each property you just need to drop the new asset in
and then compare apples and apples in terms of your comparable evidence and that should make it
a little bit simpler for you to arrive at the right number well i'd say you've really reinforced that
There's a fair bit of detail and a fair bit of time that needs to be spent
to really understand the areas that you're wanting to play in
and wanting to fish in in that regard.
I guess as a segue into my next question,
with that information in the back of your mind,
you've done all the homework necessary to put yourself in that position,
you're better able to understand some of the games
that agents often play in this space.
So you had to spell some of those out.
What are some of the games that agents play, Scotty?
uh well as an agent myself I might give you a few of my my little tricks and I think generally
widespread in the industry is agents will hand select a bespoke list of comparable sales that
paint a nice story for their property so you know often you'll get a list of sales that they'll send
through to you or a CMA that they often send through to buy convince them around price but
of course they're going to be stacked with properties that suit their narrative Bushy so
you know if they want to back up a particularly high price which they always do they're going to
send you comparable sales that they believe um work at that level it's actually an interesting
thing um as a buyer's agent now and as an agent previously and having seen you know sat in both
seats there for a long time i can tell you that as a guy that negotiates you know hundreds of
deals a year i never use comparable sales evidence it never comes into play at any given time because
you'll never agree with the agent or the buyer on the other side you'll choose your list bushy
i'll have my list that back up my argument and you can never win so anyone that came to the
table trying to negotiate around well 12 smith street smith street just sold on the weekend for
this i'll say well 14 smith street sold six months ago for that so there's always an argument a good
agent really knows their their um their local market and stock so yeah that's a that's an
interesting one in terms of um comparable sales evidence that agents will use as as and when they
need to um the other thing is well actually you lost me i'll have to start that question again
was she sorry yeah you know that's all right no let's keep running with it what are some of the
other games that agents play in that that space make comparable sales evidence they'll stack that
in their favor and if you're trying to compete against them uh in terms of you're bringing some
comparable evidence here of a property that you think sold or a few properties they're going to
counter argue that with a list of their own so often they'll do a cma report that's going to be
a list of local properties that sold but they'll delete the ones out of those reports that aren't
relevant to their narrative and they'll keep forcing that property up so that was one of the
big things that affected affected that the other thing is they'll pick and choose the sales when
they're talking to you to try and close you so you've got to be really educated around what's
happening in your local market because if there's a property that just sold on saturday and you
missed it they're going to hang their hat on that property even it sold two hours ago at auction and
you weren't there so you've really got to be switched on in terms of it it's not really so
much an agent game it's more a case that they're playing at a higher level than you and there's
levels to this game so unless you're prepared to do the hard yards and put yourself in a position
where you're highly educated around what's happening in your local hood be sure that a
good agent is going to have all those numbers to use against you in a negotiation the other thing
that i used to do bushy as an agent was um and this is going back you know 10 plus years um i
would record every buyer that came through an open for inspection or a private inspection of mine
i'd color code them in a spreadsheet as to the level of interest they had where they had a
contract where they had finance approval where they'd made offers on previous properties we
would track you at our competitors auctions on saturday so one of my team would go to all the
competitors auctions we'd get a sense of who's who that's bidding on those properties so even
if you came to me on a Saturday afternoon and said, Bushy, I'm sorry, Scott, I love this property
and you got offers over 900,000. Well, I've only got 950. So I want to make you an offer of 950.
I'll be looking back in my spreadsheet and I'll say, you actually went to 972,000 at auction
three Saturdays ago. So I'll just push a little bit harder on the negotiation. So be aware that
the agents are tracking all of that data. I'm asking you lead questions at Open for Inspection.
And so I'm asking you things like, Bushy, did you go through and see 12 Smith Street?
Yeah, yeah, I did.
Okay, great.
How does this compare to 12 Smith Street?
What I'm basically saying to you is, are you going to pay more than that or are you going to pay less?
And I'm going to ask different questions like this that I'm going to feed into conversation and be very general about it.
But the whole time I'm mentally making notes and their notes are going straight into my spreadsheet straight after they open for inspection.
And I'll use that against you later on in a negotiation.
So just be very aware that the negotiation typically starts a long time before you think
it does.
So now I think it starts at hello, actually, generally, Scott.
Now we talk about the detailed analysis that we need to do right from the outset, but what
are some of the tools and resources that buyers can access to actually analyze properties?
Well, there's definitely a lot of software that you can go and get access to.
So there's systems like PageTag or CoreLogic RP Data.
There's lots of different things that you can sign on for short-term subscription, like you might get monthly or quarterly access to look.
And those tools might come in really handy for people that want to get right into the weeds with data.
And this is probably a learned skill from my perspective rather than being lazy, but I don't use any of those tools.
And that's because I've coached myself to be able to look really quickly at a market online and gauge where the value sits.
So I can look at things like floor plans, aspects, street view, and get a gauge of how attractive that option might be.
I can look at comparable styles that are on the market and things that have sold and work out square metre rates and get a gauge of where things sit in the marketplace.
But that's us doing it at a quick level to shortlist properties.
When we go into the full due diligence, we'll then right get into the weeds about all those growth rates and those other things.
I think if you can look at what property subscription tools
or prop tech tools are available like that,
there's a host of different options.
Do you use anything in your day-to-day business, Bushu,
that you'd recommend?
Yeah, well, like you, it's probably become intuitive
for some of the work that we now do because I'm old and crusty enough
and I've been doing it for so long that you know what to look for
and what to avoid in that sense.
Specific tools and there's a lot of free stuff on the net
for those who want to do the searching but i wouldn't rely on one source i guess is my
suggestion because there's so much opinion-based exercise that can be widely varying and even the
data when you're using median data can be quite often dangerous because depending on how many
sales have occurred in a certain period of time in that area it can it can throw things out so
you know you've mentioned previously the need to get very specific about this
are using median data and big data databases
that average information can be a very dangerous tool to rely on.
It's about getting down and dirty
and combining the actual quantifiable data
with the emotional intuitive stuff
that you're only going to get a feel for
if you're actually spending enough time on the ground,
which is...
Yeah, I agree.
We spoke about that previously,
that relying on things to take shortcut,
like desktop algorithms on price,
is just going to confuse you and make your, you know,
decision-making process really muddied.
So you need to do the hard yards.
And really, at the end of the day, you know,
and we're buying nationally, right,
so I can't be physically in all these locations,
but we're working with clients that are physically on the ground
doing these inspections.
And the same thing rings true for us every single time.
We can use all the data, but you really need to gauge
where these properties are in the local area,
what the lifestyle benefit of those are
versus the other side of town,
proximity to all the things that you need in your day-to-day existence and then traffic flow and
those things and noise which are big issues so you can only do that when you're physically
inspecting which goes back to the point of you really need to look at i think up to 50 properties
before you make a value decision which means four to eight weeks of boots on the ground and i always
look at properties when i'm buying so if i'm looking at because not everyone's got 50 properties
that they can see there might not might not be that deal flow and the turnover in their area
especially if they're looking for acreage
or things that are in regional areas.
But one way of doing it to get a gauge of where value sits
that I think has worked really well for me over 30 years
is if I'm looking for a three-bedroom house,
for example, in Surrey Hills,
I'll go and look at every two to four-bedroom house.
So what I'm looking for is where is their value in the market?
So two beds are selling at a big discount to the three beds,
are the three beds selling very close to the four beds?
So maybe the value here is a four bed, right,
in terms of making an extra bed,
it's going to really outperform long-term
and it's going to give you a better quality of life
and not that much extra in a dollar outlay up front.
You're looking for those little idiosyncrasies
and you're physically inspecting that many properties
because then you'll see where the value sits.
And you don't want to rely on just looking in the sold section
of realestate.com because you've got agents like me
that were very good at marketing properties
to hide their faults and to highlight the good points of a home.
So you're only seeing what they want you to see.
You can't see the telegraph poles out the front
or the bathroom window that is staring straight back
into the bedroom of the neighbouring house
or whatever it might be.
So all these things need to be looked at in the flesh.
Totally agree, Ian.
And one of the things that I do do on a regular basis
when I'm serious about it is I always inspect a property
between five and six o'clock in the evening
when everyone's back home to make sure that I'm getting a sense
of what that neighbourhood's actually about,
not seeing it in the beautiful photos in the middle of the day
when there's no one about because everyone's at work.
So, yeah, now we've touched on due diligence,
and in your course, I mean, I love the buyer's ready course.
There's a great section under the analysis area
where you talk about due diligence.
We've touched on some of those areas.
Are there other aspects of the due diligence analysis
that we need to take into consideration
before making offers, Scott?
Yeah, absolutely.
So we're looking for things like any flood or fire affected
or any major power lines that might be within 50 metres
or 100 metres of the house.
We're looking for things like T intersections or roundabouts
or bus stops, easements that might affect what your plans are to do
in the future.
So if you're buying a family home and you want to add a pool in
but it's got a sewerage line running straight across the block,
it might not be possible to do it.
So we're looking into those types of things as well.
But your point there about seeing the property at different times
is really clever and that's something that we would always coach
our clients to do as well because as an agent,
I'm going to take you there when it suits me to do it
I'm going to choose the lightest traffic flow, the right natural light, and control that process.
So you want to go and see it, ruffle their feathers a little bit at a time that suits you.
And I definitely think you take a friend for a second set of eyes because it's really difficult.
The agent will engage you in conversation to ask those questions like I highlighted before.
You need to just have like a pen and paper of a friend that's going through to look at a checklist of property items,
which I think is really important because they'll spot things that you might miss.
And you're looking through a different set of lenses when you're looking at your own home or potentially even for an investment.
You're looking at where your furniture might go rather than the rising damp that's in one corner that you might have overlooked or the taps that have got low pressure or the gutters that are damaged, those types of things.
So doing that and then seeing it at night, I think, and going back and seeing it at a different time.
Because what happens is, for example, I use Surry Hills again, my old hood, is that during the day, it would be often quite easy to get a car space.
you're going to go back at six or seven o'clock at night um most of those terrace houses don't
have parking there's nowhere to park you end up streets and streets away and that's going to make
a big decision on if you're going to have a family in that house and you can't get your groceries or
the kids to the door that's just simple things like that so you've got to check all these things
multiple times beautifully said uh well thanks again for these very informative insights on
analyzing the property scott and we suggest that anyone who's looking for further guidance and
assistance on their next property, reach out to you and your team at hellohouse.co. That's H-E-L-L-O-H-A-U-S,
the German form of house, .co, hellohouse.co, by clicking the link in the show notes. And that
brings us to a close on analysing property. In the next upcoming third segment, we're going to
be unpacking the refined art of how to negotiate on a property. So I'll see you again then, Scott.
Thanks, Lushy. Successful property investment is a game of finance. Do you have the right team
and the right game plan realty talk is brought to you by know how property more than mortgage
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how to invest in your freedom? Visit knowhowproperty.com.au. This is Realty Talk powered
by realty.com.au. Greetings and welcome. Now, sometime we've been espousing the merits of
engaging a bias agent to assist you in levelling the playing field to secure a superior performing
property on better terms. But like everything, I'm not just suggesting you engage any old buyers
agent, because like any relatively new and growing profession, there's a massive chasm between the
average buyers agent and a really good one. Because unfortunately, there's been a swag of
inexperienced and ill-prepared opportunists that have moved into the industry, as there's very low
barriers to entry. And they're giving the industry a bad name and making it harder for the few select
and proven buyer's agents to demonstrate their value.
And don't be fooled by high-profile buyer's agents companies
who spend a poultice on advertising and marketing
that promise the earth in terms of access
to so-called off-market properties at under-market prices.
Because, unfortunately, once you've signed up
and handed over your cash, behind the smoke and mirrors,
they over-promise, under-deliver,
and often pressure you to buy a property
that doesn't actually optimise your opportunity
or satisfy your strategy.
because they just need to get paid in our experience we're finding that the majority
of buyers agents tend to operate at either end of a spectrum from totally remote desk
desktop research and no boots on the ground with no local knowledge at one end or the opposite
where they know the ins and outs of their local area but have very little quantified leading
indicator macro micro and micro research to support their findings the reality is that you
you need to engage a buyer's agent that can deliver on both
and is committed to finding the best property
to suit your needs, not just whatever's available.
So how can you separate the sheep from the goats
when it comes to buyer's agents?
By asking the right questions
and then knowing what the answers mean.
But what are the right questions to ask?
Well, this is how I'm going to help you today
with a host of questions that will give you the good oil
so you're engaging a buyer's agent
that's not only going to source, negotiate and secure a great property that ticks all the boxes
of your strategy, but they're also aligned with your values. The questions are the ones that we
quiz prospective buyer's agents on before we go any further with them. So let's run through them.
Firstly, tell us about your background and how this has helped you as a buyer's agent.
Now here you're looking for evidence of their understanding and experience along with their
passion and performance? Secondly, how long have you been a buyer's agent? And who are your buyer's
agent's mentors? Now, this question is about their level of experience and expertise, along with
their understanding of how a good buyer's agent operates. If they've only been operating for a
short period of time without much expert guidance, then you need to question their ability to do a
good job. Thirdly, what are your personal values and how do you demonstrate them? This is about
understanding what's truly important to them and whether this aligns with what's important to you
to ensure that fundamentally you're on the same page and operate and respond in a similar way.
Number four, do you own any property, either home and or investment yourself? And can you share an
outline of your personal property investment strategy and your property portfolio. This
question is about understanding if they actually walk their talk. Past personal property investment
experience is an essential undertaking for those buyer's agents that are fulfilling investment
briefs. If they don't have skin in the game and haven't done what they're looking for you to do,
then you need to question whether they're a good fit. If it's a matter of do what I say,
not his ID, then run. Question number five, what qualifications have you undertaken to become a
buyer's agent? Here you're looking for a reputable qualification, not a 10 second course from a
coupon in the cornflakes packet. If they own their buyer's agency, they're going to need to have a
full real estate agent's license, both for themselves, plus an agency license for the
company they operate under. So ask to see copies of this. A ground-up training system partnering
experienced buyers agents with assistant buyers agents in training or apprenticeship style pathways
are actually preferred. Ideally apprenticeships with REBA accredited buyers agents and advocates
who have mentored them in the early years is much recommended. Now state-based real estate
institutes and TAFE or private institutions also run training courses but many of the short courses
teach enough to be dangerous so be aware of online non-accredited courses if you're unsure
contact reba which is the real estate buyers agents association of australia question number
six are you a fully licensed buyers agent and if they are ask for a copy if they're not get nervous
number seven are you a member of reba which is the real estate buyers agents association of
and or PIPA, which is the Property Investment Professionals Australia, and if you are, do you
uphold their standards of contact? If the buyer's agent's not a member of either, then I'd question
their validity. Question eight, are you licensed as an exclusive buyer's agent or does your current
license permit property sales as well? Now, if the buyer's agent's or buyer's agent company also
sells property, then this is a very clear conflict of interest and will likely compromise the quality
of services provided and the outcome that you're likely to achieve. So you need to be engaging
dedicated independent buyer's agents who only buy property and aren't affiliated with selling
agents or others in the industry. Number nine, do you hold professional indemnity insurance?
Now this is critical if something goes wrong and the buyer's agent fails in their duty of care
because without professional indemnity insurance, you're going to be left high and dry and out of
pocket. So make sure you get to see their PI insurance policy certificate of currency.
Number 10, do you have conflict of interest policies? And how will I know you're going to act
in my best interest? Now, everyone's obviously going to say they do, but get them to show you
their actual policies as evidence of their commitment. Number 11, what differentiates
a great buyer's agent from just an average one.
Now, a great buyer's agent relies on in-depth,
quantifiable research to identify locations.
They have an extensive network and good relationships
with sales agents to source off-market, pre-market
and non-market properties.
They're able to negotiate favourable terms
and they have access to a team of independent building inspectors,
property managers, quality surveyors and conveyances
to guide and manage the entire process
through to settlement and beyond.
Question 12, what areas and or property types do you specialise in?
Now, here you're looking for evidence that they have good experience securing the type
of property you're looking for.
This is a buyer's agent who says they do everything because there's a big difference
in the approach required between types of properties and locations.
Question 13, how will you add value to our property purchase?
Now, listen here for how they're going to do this and then keep them accountable for
delivering on this if you actually engage them. It needs to go beyond the platitudes of just saving
your time, money and headaches. You're looking for superior networks of contacts, sourcing and
negotiating skills and the ability to guide and coordinate the entire property process.
Question 14, what's your approach to searching, sourcing, selecting and negotiating a property?
Get them to walk you through their typical process from end to end with real examples of what they've
done recently? Question 15, what growth drivers and leading indicators do you use to identify
high potential growth properties? Now here you're looking for forward-looking data,
not rear-view mirror history. Think infrastructure, industry employment, and income demographics.
Question 16, where do you source properties? Here you're looking for evidence and examples
of a strong network of contacts in your preferred area across selling agents, property managers,
and others were able to identify good off-market, pre-market
and on-market property opportunities.
Question 17, what process do you go through prior
to recommending a property to a client?
Now, this is a subtle way to identify the level
of due diligence and the checks and balances against your strategy
and your preferences that are instituted from the macro right down
to the micro level, which then flows into the next couple
of questions, which is, Aideen, how do you combine desktop data
with local knowledge to identify the best property opportunities.
Now, this is about finding a balance of quantifiable data
combined with intimate local knowledge to better form property solutions.
For example, an area and a property can look great on your laptop and on paper,
but local knowledge may identify that the area has a bad stigma or reputation
and locals avoid it like the plague.
Next, we go straight for the jugular by asking,
what's your due diligence process?
Do you have one?
Is it in-house or outsourced?
What's included?
And who pays?
The answers here are critical to ensuring that the property
that has been assessed against all the key criteria
at the macro, micro and micro levels
with quantifiable leading indicator data,
not just historic data,
combined with local independent professional insights
on the area and the property.
As a minimum, a good buyer's agent will be providing you
with a full report that addresses all of the good, bad, and ugly aspects of the area and the property
to allow you to make fully informed decisions. For example, for growth properties, at the very
least, you're looking for evidence of new committed infrastructure, new and strong industry and
employment diversification, and strong growing income demographics under what I like to call
the three I's of growth, infrastructure, industry, and incomes. Question 20, what negotiation approach
do you adopt to achieve the best property outcome for your clients? Now this is also critical as
it's what and under what terms that you buy a property that actually establishes your success.
So you're looking for detailed examples of how they've successfully negotiated property purchases
to ensure your offer stands out from others without paying a premium for it, particularly
in hotly contested situations. You also need to understand how they negotiate favourable terms for
off-market properties where there may not be any other competition? And do they include due
diligence clauses? And what else do they look at other than price to successfully secure a property
on your behalf? Question 21, how do you make a recommendation on price? Now here you're looking
at how they establish a reasonable market value for the property. Do they just use CoreLogic data,
comparable sales? Because they need to be able to demonstrate what's the right price to pay for the
property and remember you're not just looking for an average property at a bargain price
but a great property at the right price because it's always about quality and value at the end
of the day. Question 22, how often do you recommend your clients not buy a property? Now make sure
they give you actual examples of when they've done this because you're looking for confidence
that they're finding you the best property not just the best available property. Question 23,
how many off-market silent listings have you secured in the last two years? Now this is not
a deal breaker as you're not just engaging a buyer's agent to find properties that you can't
and there's a fair bit of smoke and mirrors around this but knowing that they have a network of
contacts that make them aware of off-market opportunities may identify good properties
ahead of the pack but you need to ensure that they're going to still negotiate a fair price on
them. Question 24, if I find a property myself, how do you treat this? Now a good buyer's agent
will still get you to pay their fees for the property as they still need to put the property
through their full detailed due diligence process and then negotiate the purchase under favourable
terms. Question 25, how long is your process taken from initiation to purchase for your last
five clients? Now this will vary depending on location, property type and the prevailing market
conditions, but it's not unusual for the process to take anywhere between three to four months or
more from commencement through to sealing the deal. Question 26, what sets you apart from other
buyer's agents and what do you do differently? And why would we engage you instead of another
buyer's agent? Here you're looking for evidence and examples of superior and customised approaches
to researching, selecting, negotiating and securing the property through the combination
of leading indicator data combined with strong networks of relationships with independent
professionals with intimate local knowledge. Twenty-seven, what previous purchases have you
made and what experience do you have in our preferred location and or price range? Here,
the advice agent needs to provide concrete and recent examples of successful property purchases
in your location with your property type and your price. Twenty-eight, how extensive is your
network of related property contacts. Now successful property is a game of relationships
so you're looking for evidence of a strong network of local selling agents, property managers,
building inspectors, conveyances and finance brokers. 29. What's your track record of securing
high growth properties? Now make sure they can actually evidence actual properties with buy
prices and dates against their current values and then get details on annual growth rates and the
rental yields. Question 30, can you share examples of testimonials of properties that you've sourced
and secured that have performed above the average? That's fairly self-evident. Question 31, can we
talk to some of your previous clients, preferably with a similar brief? If they can't, run. If they
can, make sure you talk to three or more of them to make sure that you're looking at the good, bad
and ugly on the buyer's agent performance? Thirty-two, can we talk to some of your current
clients? This will confirm their actual current performance. Thirty-three, are there any industry
professionals who will vouch for your credibility? We're talking here about property managers,
mortgage brokers, and conveyances, and some selling agents, because these are going to be
useful to talk to in order to get second opinions on their prowess. Thirty-four, what's your policy
for handling competing or overlapping client briefs.
Now, this is also important because if they have two clients
looking for the same type of property in the same area,
which client's going to get preference?
Is it first in best rest or how else do they manage this?
And question number 35, finally, we get around to their fees and costs
because it's more about their values alignment and their value added
than price that's important.
so you need to ask how do you get paid and do you receive or pay any financial rewards to or from
selling agents property managers accountants mortgage brokers or other allied property
professionals a true independent buyers agent doesn't take commissions from anyone and doesn't
take kickbacks or fees in brown paper bags question 36 how's your pricing structured
Is it a percentage, a fixed fee, or other?
Now, I suggest you try and agree a fixed fee regardless of property value
because a percentage of the purchase price, normally around 1.5% to 3%,
subconsciously means that the buyer's agent has no incentive
to negotiate hard on the purchase price because the higher you pay,
the more they get paid.
Now, most reputable buyer's agents will get you to pay
an initial commitment deposit of around $3,000 with a remainder paid
on successful settlement of the property
so that they're actually paid on performance.
37, what happens if you can't source
or secure an above average property
to satisfy my brief that we're happy with
in a reasonable timeframe?
Now, if the buyer's agent is unable
to successfully identify and secure a property
over three to four months or more,
will they refund your deposit monies paid?
And finally, question 38,
what happens if our expectations are unreasonable?
Here you're looking for a buyer's agent that is happy to have the tough conversations
in the sense that if a property brief is unachievable or your expectations around
timing, quality and cost are unreasonable, will they push back to qualify expectations
to ensure that everyone's on the same page from the get-go?
And there you have it.
If you have the fortitude and confidence to ask these questions and then really listen
to the answers in terms of what's said and what's not said, then you're in a much
better position to make a truly informed decision on engaging a great independent buyers agent
professional that you respect and enjoy working with to achieve superior property performance
results. And remember that the only dumb question is the question that you don't ask. So don't be
afraid to ask anything and keep asking if you don't understand the answer and you're not clear
on the response. And if you'd like a copy of all of these questions, just email me on bushy
at knowhowproperty.com.au and we'll reply email with a copy of our template.
That's more food for thought. Stay with us for more here on Realty Talk.
Hi, just before we go back to the show, I want to spend a few seconds and tell you about a book
that was sent to me that's now become my go-to reference when I'm looking for inspiration about
property investment. You know, sometimes it's not about knowing all the answers. It's certainly
more important to know what questions to ask. This book by Rasti is called The Property Wealth
Blueprint. And it's one that you don't read just once and then put it away. It stays out as a
reference. It's a book that you go back to time and time again, as I do, because it's packed with
personal experience and with great examples of how to get property investment right.
It's very frank. It's to the point. And as you can see here, I've needed to bookmark several points
and I can tell you that it's a constant companion on my desk here. The remarkable thing is that it's
absolutely free on Rasty's website, getrare.com.au. Get Rare. It's a gateway to a richer life. The
website there for you again, getrare.com.au. So get this book, get it for yourself.
Realty Talk exclusive to The Property Hub. And that brings us to the end of this week's show.
A big thanks to Scott Agate for more tips to help get you buyer ready. Scott rejoins Bushy again
next week for part three. Make sure that you don't miss a single episode of Realty Talk or
Bushy's Get Invested podcast delivered to you each and every week. You can do that by subscribing to
the Property Hub now on your favourite podcast player or wherever you are listening to or
watching this show. Also join the conversation anytime on Facebook at the Property Hub Collective.
I want to say thanks to our supporters and content partners Realty, BMT Tax Depreciation,
Know How Property Finance, Get Rare Property and Apiro Marketing. I'm Kevin Turner and on behalf
for Bushy and the Property Hub team. We look forward to seeing you again next week.
