Property Hub - Investment Insights & Inspiration - Realty Talk: The Broker Advantage
Episode Date: May 4, 2024Bushy Martin questions a core value - that you should go through life with one wife and one bank. He is joined by Jason Back who is the Founder of Broker Essentials to revisit the question of why us...e a broker over a bank. Given the constant dynamic changes that influence property conditions and movements, it’s important to build a resilient property portfolio. Rasti Vaibhav joins Bushy to discuss what that actually means and how to achieve it? NEW – join our Facebook group, The Property Hub Collective: https://www.facebook.com/groups/1857513011165686 Join the Property Hub community on Substack! Sign up to get Australian property news, opinion, and episodes in your inbox: https://propertyhubau.substack.com/ Subscribe to RealtyTalk on the Property Hub channel: Apple Podcasts | Spotify | Google Podcasts | Email Property Hub is a collaboration between Bushy Martin from KnowHow Property, Kevin Turner from Realty, Andrew Montesi from Apiro Marketing and Apiro Media, and Australia’s largest independent podcast network DM Media. Business and partnership enquiries: antony@dm.org.auSee omnystudio.com/listener for privacy information.
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Hello once again and welcome to this is Bushy Talks show.
Well today Bushy Martin questions a core value.
You see when he was being brought up, he was brought up to believe that you
should go through life with one wife and one bank.
But he's now questioning that belief. Okay I think realistically you can
guess which one is in question. Bushy is joined today by Jason Back
who is the founder of Broker Essentials, to revisit the question of why use a broker over a bank.
After all, property performance, as we've told you in the past, is a game of finance.
Given the constant dynamic changes that influence property conditions and movements,
it's important to build a resilient property portfolio.
Rasty from GetRareProperty joins Bushy to discuss what that actually means and how to achieve it.
But just before we start, I want to thank our supporters and content partners, Realty.com.au, BMT Tax Depreciation, KnowHow Property Finance, GetRareProperty and Apiro Marketing.
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We'll be back in just a moment.
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Realty Talk and your host, Bushy Martin.
Now, as a born and bred country boy where loyalty was ingrained as a core value,
I was actually brought up to believe that you should go through life with one wife and one bank.
Now, while the first still holds true, as a property investor, I was quick to discover
that the one bank approach came with significant limitations and costly outcomes.
But as naive, ignorance can be bliss because you just don't know what you don't know.
and property performance is definitely a game of finance I thought an opportunity to revisit the
old key question of why use a broker over a bank and I needed to clear my obvious conflict of
interest on this subject as I learned early in my investment journey that a savage mortgage broker
can make a world of difference for your capacity your cost and your risk which is why we founded
our team at know how property finance so to put some more objective balance back into the age-old
argument of why you would use a broker over a bank, we're joined by the founder of Broker
Essentials, Jason Back, a mortgage-breaking business coach and keynote speaker, who's a
repeated winner of the Australian Mentor and Thought Leader of the Year. So welcome back to
Realty Talk, Jason. Well, it is so wonderful to be here and a topic that I'm super passionate
about. So yeah, I'm excited to jump right in. Yeah, we're going to have some fun with it. Now,
I guess just to set the scene then, Jason, what are the trends and stats in borrowers using
banks and brokers and what are your thoughts on the changes you're seeing in this area
it's a really fascinating time in fact it was only a week or so ago that our industry had
actually hit its all-time highs so we're about 71.8 percent i believe of flow at the moment so
that's brokers being used over traditional direct to bank products so there's been this sort of
continual pouring out over the last few years of clients going directly to the bank to establish
their facilities now using the broker market of around about 19 and a half thousand brokers so
we're growing steadily uh but we're sort of i think we're peaking out around about just under
20 000 yeah okay well uh that's a pretty big number and i was going to ask you on that so
how does that compare with the the number of banks and lenders that are available and if we look at
that that overall mix of banks and brokers what sort of changes and trends are you seeing occurring
in the lending space?
Look, like anything, there's always a sort of a flight
to where the money is in the economy.
And over the last decade, we've seen, you know,
obviously huge growth through, you know, pre and post COVID.
There's been sort of trends going in a low interest rate environment
where everyone's out to borrow as much as they possibly can.
The property markets have obviously been doing incredibly well
and been very resilient through some changing times.
But in our industry, we generate around about $4.2 billion
a year in revenue.
So people want a piece of that pie.
And it means that there's been a lot more banks enter the fray.
It's not just what we would call the typical big four or the big five, if you include Macquarie
these days.
You're now starting to see literally hundreds of banks, whether they are what we would call
first tier being sort of the big four, big five, or the second or third tier as we go
down into from the MEs to the U banks, to the Bendigo banks, the local banks, the small
regional banks.
But now we're in the neobank phase as well.
So we are starting to see a lot more licenses being issued.
They're not always ADIs, but they are certainly,
we're certainly seeing a lot more competition where I would probably,
if I'm looking at a bank these days direct,
I do ask myself the question generally of who owns it?
How did it start up?
Where did it come from?
But the competition is huge.
We know why there's, you know,
there's circa six and a half million mortgages in this country,
around about three and a half, four million mortgage holders.
So, you know, a very, a small market,
but a very hotly contested market and that's drawing in obviously said a lot of competition
a lot of interest and it's exciting times ahead absolutely is well I guess just to draw the the
key distinctions what do you see as the key differences as well as the pros and cons of
using a broker versus going direct to a bank to secure a loan yeah Bushy I think I think you
started off the session today with just actually quite nostalgic I'm a I'm a child of the 70s
I actually been in the banking industry for over 30 plus years now and started my career
in banking so i remember the the branch manager that i used to work for back in saint george's
terrace in perth and you know the 35 40 degree days and heavy suit and blazer and his tie on
no matter what and and i love the nostalgic feeling of going to someone that does you know
that i know like and trust and and doing business with someone that i feel really safe with and i
think over the last 20 or 30 years there's been this change to obviously speed and convenience
We've seen everything from, you know, going from the local bank on every corner almost to an ATM on almost every corner.
And those things are changing.
We've seen, you know, branch closures being a very heavily discussed topic in the nation over the last decade.
ATMs are now disappearing.
You know, the death of cash is upon us potentially.
So we have seen this move away to what I think to a degree is almost not a con, but it's pretty close.
We're being told that it's all about speed and it's all about user convenience, when in reality, it's all really about the bottom line, reducing sunk costs, very expensive branches and land and the like, and those things that the banks don't really want to be held and responsible for anymore.
Telling the consumer that, well, if you come direct, it's much easier, it's much more convenient.
I think it's much easier and convenient for them, maybe not so much for the consumer.
I think I'm pretty much I'd like to think like you Bushy I'll be one of the experts in this
country about being able to obtain my own finance but in buying my own place or multiple properties
but this one that I live in our dream home we bought last year the first thing that I did the
first thing was text my broker and say hey we've fallen in love we want this sort this out make it
happen and you know seven days later with the finance clause we were approved and our dreams
came true so yes there's been a big shift yes there's lots of sort of variable factors that
go in and why and how we obtain finance but i i don't think that there has been this shift away
from wanting someone that we can deal with that that knows us that knows our pain that knows our
pleasures that knows our desires and where we want to do and what we want to do in life and goes away
and finds the solution to the problem that we have so you know i think the trend towards broker is an
interesting one i think we will continue to see value in what we would say complexity so as client
situations get more complex the need for having an expert won't go away now that being said there
is still a degree of the population out there that have very simplistic needs and they'll be
direct to market products and digitized products that will be able to support and assist them as
well but that being said the beauty of broker providing choice and with the legislation that
surrounds the broking industry under best interest duty uh i still love that legislation i love the
point of differentiation that we are legally required to operate in the best interest of the
client i as much as it might be more compliance and more paperwork required um i just love that
sort of flight to safety or that safe harbor around that legislation so interesting interesting
times very interesting times and i think you've you've drawn attention to something that a lot
of people haven't got their head around and that is that while the what's called an industry the
bid or the best interest is duty uh compliance requirements uh might be perceived by the
breaking uh fraternity to add extra uh process and procedure what it's actually doing for uh
the broker segment is drawing a very distinct line between what brokers are doing in terms of
truly looking out for the best interests of their clients versus the banks who are more
interested in their own back pocket.
So it's a point of difference that is a really important one, I think, and I'm glad you
mentioned that.
But I guess, you know, given that there's, as you mentioned, 20 odd thousand brokers
out there now, given that you work with a lot of them and all of the major ones across
the country, what do you think separates the best mortgage brokerages from the rest?
And I want to look at that both in terms of the current now and potentially in the future.
Look, I think there's a couple of things in there.
One is just like any relationship, it's a two-way street.
So there needs to be a value exchange from both parties.
We want a commitment from our clients to invest in us and be committed to the process.
And obviously from a client's perspective, they want someone that's knowledgeable, understands their needs and can deliver a solution in an agreed timely fashion.
I think where we sort of sit at the moment in how you would go about finding a broker, because if you go back five or six years when our market share was about 40%, people were starting to ask the question of, should I use a broker over a bank?
Now the question is becoming, which broker do I choose?
So lots of Google searches on find broker near me or looking at testimonials and Google reviews and all those sort of things is fine.
But I'd probably start by how I would go about choosing a broker would be asking better questions.
So talking a little bit more about, you know, where their experience lies, you know, what they're passionate about, what their own personal experiences have been around, you know, not just property ownership, but things like debt reduction strategies and the like.
Talk to them about what's important to them about an ongoing relationship.
So I like to think of our industry less like a McDonald's drive-thru experience and more like going to Nobu or Attica or something where it's a 10-course degustation that, you know, we're not just here for the basic fulfillment of getting a loan.
We're really here as an industry to position our value as talking about debt structure and strategy.
So not just getting the loan,
but also working with the clients
to help them create wealth.
Or for a lot of cases,
it might just be simple debt reduction strategies,
not just how much you can borrow,
but how do we get this thing paid off sooner?
So the big advice I'd give to any investors
or people out there seeking to find a broker
would be to ask them better questions,
talk to them about the service proposition.
What does it look like on an ongoing basis
to work together to work towards that mutual benefit?
So that's sort of where we stand today.
but the broker of the future there's been some really interesting studies done recently about
consumer behavior and what we're seeing in that space you'll find that the consumer is telling
us yes they want a digitized process so they're very comfortable now filling out fact finds
digitally or returning documents rather than having to do wet signatures i got asked for a
wet signature on a change of address from a bank yesterday and i was shocked uh now that being said
uh you know who has printers at home these days not many people right so yeah you know the the
future now looks a lot more comfortable where the client's comfortable with the digitized process
in in most of the case but what they are still looking for is that hybrid experience around
we may never physically meet uh face to face but we'll have great virtual interactions
um the time and place of my choosing may now be you know i said via zoom rather than going to a
corner store or coming out to a coffee shop or meeting a client face to face but these hybrid
sort of positions obviously exist and what we're still looking for is i still want that interaction
i still want to be able to talk to someone i still want to be able to have some degree of connection
because there still is unfortunately a high level of distrust for the banking sector and and and be
you know shout out to the our banking colleagues and those that we do work with is that these
companies do a lot of good a lot of philanthropic work they hire tens and tens of thousands of
people at the whole most of them are trying to do the right thing but we've had decades now of
you know some not necessary great behaviors and you know royal commissions and the like but
most people at the bank are just trying to do the right thing so what we've got to try and work out
is we've actually got to talk to the consumer more about what's actually important to them and
that's sort of the key question here how do you want to be served what's important to you what
you on an ongoing basis find a broker that's curious about you um ask better questions about
the service proposition their qualifications and experience and i think you'll have a relationship
that you can build uh nicely and over time yeah beautifully said i think you've touched on some
really key points i mean that your analogy uh around the uh the trust and the relationship
piece i think's key i mean i'd use a slightly different approach i talk about you know one
nightstands versus marriages because that's how you really got to focus on them and there's a
sadly in the finance industry generally there's a lot of seagulls who fly in and poop and then
fly out and you never hear from them again so really getting clear on what's important to you
as an individual and what do you need from that experience and making sure you're engaging with
someone who has a similar level of care around that it is really key to build that relationship
I think. So look, we've only really just touched the surface, Jason. I always love
gaining your insights, but I really want to thank you for reinforcing the importance of
who and how to best secure a property loan. And giving a bit of a personal shameless plug,
if anyone would like to explore your lending options further, feel free to reach out to our
senior broker team at knowhowproperty.com.au. Or if you want a review of your personal property
portfolio and your finance structure you can do that by with me personally by booking an appointment
on our website as a personal solution session but more importantly if you are a mortgage broker
looking to deliver sustainable growth and take things to the next leading edge level in order
to better serve property borrowers i really suggest you do yourself and your business a
massive favor like we do personally by reaching out to you jason at brokeressentials.com.au
by following the links in the show notes.
So again, thank you, Tom.
And well, I really appreciate you coming on, mate.
The fact that you're dealing with the leading edge players
in the industry on a constant basis
means that you've got knowledge and awareness
that pretty much no one else in the industry actually has.
So getting you on board to share that
is very beneficial to us all.
So I just really want to thank you for your words of wisdom
and joining us on the show today.
No, no problem at all.
successful property investment is a game of finance do you have the right team and the
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Visit knowhowproperty.com.au. This is Realty Talk powered by realty.com.au. Now, like the old
saying goes, there's a thousand ways to skin a cat when it comes to building a property portfolio,
depending on a whole host of interrelated personal and property factors. But given the
constant dynamic changes that influence property conditions and movements, it's really important
to build a resilient property portfolio. But what does this actually mean? And how do you achieve
it? Well, to share his wealth of wisdom on this important topic on the strength of his great book,
The Property Wealth Blueprint. We're joined again by Rusty Vipat, the founder of leading
national buyers agency, Get Rare Properties. So welcome back to the property, Rusty.
Thank you, Simon. Really appreciate it.
Rusty, this is a subject that's near and dear to both of our hearts. So I'm really looking
forward to this one. But sort of to kick things off, why is building a resilient property
portfolio crucial in today's market?
Look, as you said, it's very dear to our hearts.
First of all, I'll really talk about the portfolio part of it.
Then we can talk about the resilience because it's a question by itself.
It's two parts, resilient portfolio.
So let's talk about portfolio.
First of all, why portfolio?
Because one or two properties will not make it.
We are working so hard as an average Australian,
and the whole thing is about trading time for money.
Yes, we go to work.
We get paid, maybe proportional to the skill level that we bring.
but at the end of the day we get paid for the time that we're spending now that's called active
income but of course it's not enough because once we stop working it ceases to come through so we
really need to be thinking about our retirement funds that is basically nothing but a passive
income which means that the income that keeps that can keep coming the question i typically get is
like how much money do i need to have to get the retirement i would say the other way around like
You know, it's like, when do you want to retire and how you would like to get to that level so that it can define your lifestyle.
And sometimes it's not really about your end goal.
It's about your journey as well, because who wouldn't like to have that passive income, even when we have the choice to go to work today.
So it's a freedom of choice we are really talking about.
So portfolio really does that.
Over the period of time, if you build the right portfolio, some portfolio which can really weather the ups and downs because it's so cyclical, if you can build that and sustain it, manage the cash flow or the pain around it, and at the end of the day, if you can get that passive income coming out of it, nothing beats that.
Now, why we should be thinking about a portfolio?
Because instead of somebody saying that,
okay, now all I need is a $3 million portfolio,
one can go and buy our property of $3 million.
But it might not make sense because that's not resilient
because the fortunes of that individual will go up and down
with the price movements of that property.
On the other hand, one can think of dividing that asset value
into few properties.
Could be three, could be four, could be five.
So we're really talking about multiple properties.
Now, the benefit of going and building a portfolio
and trying to make it as resilient as possible,
we really need to be thinking about buying it
in multiple markets because there's no such thing
called Australian property market.
We have markets within the markets,
it's a heterogeneous market.
What it does, it's actually a bonus.
It's a boost for property investors, educated investors.
because they can really choose in any market.
There might be a market which is actually struggling,
but at the same time, there might be a market
which is actually flourishing from there.
So lots of people really try to look at
where the interest rate is going,
what the sentiment is doing.
But as we all know that it's about the time in the market
and buying it well, that really defines it.
So when we think about portfolio,
we choose to buy a few properties.
The benefits are that it can be a very balanced portfolio
rather than tilting towards one side of cash flow
the other side of capital growth you can really have a portfolio which has few of both or at the
both ends so that as a combination as a portfolio it's more risk averse portfolio it's it's moves
uh a lot more smoother and um one of the other benefits is that we don't really have to wait
for all the money to buy a big property as and when we can afford to buy our property based on
the risk profile you can choose to get in the market and the time in the market that matters
because if you buy it well, the equity growth of the first one
will allow us to buy the next one.
Hence, not only it's great to have,
but it actually makes it easy to build up one property at a time.
Yeah, extremely well said.
Now, I mentioned your great book, The Blueprint, in the intro.
I'd love for you just to explain the GetRare model
and its applicability to constructing a resilient property portfolio then.
Sure.
So first of all, let's talk about how do we go about building portfolio. It's like,
let's buy a first property, let it grow. Let's buy a second property, let it grow,
then come to the third one. That's what we assume things will happen. It's analogous to saying,
let's build a six-story building. What we should do, let's put first floor today,
come back tomorrow, whenever I put the second floor. But we know that's not the way it works.
as an architect, both Mansav and yourself, we don't put a building like that. We need to really
come up with a plan, a blueprint of how the building looks like, what the structure looks
like, what are the structure walls and where the lift lobby is, and more importantly,
lay down the right foundation and all the drawings first on paper before we jump on doing something
like that so as many people think that oh now we have to think of building a portfolio let's go and
jump into one property buy it and come back later on so the whole idea is that portfolio is like now
you have to start from i mean we've been twice actually um when we choose to do anything one in
our in our mind and we can see it all the way through visualization and then we go and execute
it so that's what really we are really talking about in the book the property wealth blueprint
and as the title gives away it's like the blueprint to build wealth in properties
and effectively we are changing wealth not even the portfolio because anyone might be able to
build a portfolio but if the loan or the outstanding amount against it is huge doesn't
really does the job over there so it's about the wealth or the equity in the portfolio that we
should be looking at so coming back to the question like what we are really talking about
in the book is a very, I mean, I really live by that model. It's called Get Rare Model.
It has four stages over there. What we're talking about, namely, four stages, acquire,
grow, consolidate, and enjoy. So I'll explain them very quickly. Acquire means that you build
your portfolio one property at a time. And again, there's a model to it, which if you allow,
I'll probably speak about that as well. So what we are doing is we build our base portfolio.
Then we give it time to let it grow.
So once what we're looking at, we are managing the cash flow,
we are managing the risks around it.
It should be a stable portfolio.
It should be a lot more resilient portfolio
because as the market moves, we don't really want to lose our sleep.
So it's so important, the acquisition of the properties that we are making,
which should be more for the long term,
not just for the short term speculative investing over there.
So we build the portfolio, acquire the portfolio.
We sit on it, we let it grow.
When it grows in value, we are really looking at monitoring the equity, which is the difference between the portfolio value minus the outstanding loan amount.
Once we have achieved that equity of our desired level, then we can really jump into the next stage, which is consolidation.
At the end of the day, in our retirement, when we are really talking about the passive income, we don't really want to live with that outstanding loan against it.
We don't really want to be free of any worries whatsoever.
So what we're really saying is that when the equity has been built up, we have an exit
strategy one property at a time just to make sure that we're not really paying too much
of capital gain tax on every property in one year itself.
So we can really, just like we are buying one property at a time, we are selling one
property at a time at that stage.
And once we have sold a few properties to pay off the debt on the other portion of the
portfolio, what we are actually left with is an incumbent without any debt properties
which are out there, which are probably rented
and giving you a passive income.
So that passive income that we are getting is more for us to,
I guess, consume rather than paying the mortgage.
So that is the four stages.
Again, very quickly, acquire the portfolio, let it grow,
consolidate it, and enjoy.
And as we can all appreciate, the first stage is the most critical one.
Yeah, I love that.
And you are in unison.
And maybe it is that architectural background where we start
with the end in mind we we get very clear on how it looks but we don't just build it ad hoc and
and make it up as we go along as you well pointed out it's getting really clear on what type of
property and the balance of the properties in terms of capital growth and cash flow over time
to achieve that that end goal so uh love you sharing that with us uh if we sort of uh looked
at a couple of key aspects what are what are two critical considerations that every investor should
keep in mind with this then, Rasi? Sure. So that is more around
how do we go about acquiring that portfolio, right? So when we have to acquire
the portfolio, we have to be really clear what we are trying to achieve, just like as you said,
clarity of the end goal. And to work it out, what we're really saying is that we
need to have the clear strategy on how do we go about building it, or even when to
know when to stop as well. Because we don't want to overshoot
ourselves and put ourselves in a different risk profile
all together. So what we're really saying is that the strategy, which is an emphasis of the other
model, which again, which actually is called GetRare, which is basically R-A-R-E, R for review,
A for aim, R for raise, E for enjoy. And as you suspected, we should always start at the end goal.
So start at the end goal, which is the enjoy. What sort of passive income do we really require
from this portfolio and then so now that defines our uh end goal we need to be clear where we are
starting what our base numbers are and also the motivation around it so why do we need that much
money in our retirement what's our our intrinsic why behind it what's what's our belief that if
we get this tomorrow what will we be doing because for me that's really serves as the motivation
because it's not really an easy journey.
If it was as easy as for anyone,
then everyone will be doing it.
So it's the clarity about that.
Yes, there might be some short-term sacrifices
like saving for your first deposit,
but unless you can see the long-term picture,
the benefits out of it,
that pain might seem a pain.
Otherwise, it looks like it's a sweet thing
that we are doing the saving for tomorrow kind of a thing.
So coming back, what we're really saying
is that let's have a clarity of the end goal.
Let's assess our why.
Let's assess our motivation.
Let's visualize the end goal.
Let's build a belief around it.
And now, just like on a GPS, we know our starting point.
We know our end goal.
Let's respect the parameters that actually are our limitations
or our constraints or our preferences.
Say, for example, like Boring Power.
We are building this portfolio in a multi-years.
So what is the sort of savings plan we have?
What sort of leverage we can, you know, as Boring Power?
But then also, what's your risk profile?
Are we actually happy to put all the money in this asset base, or we need to diversify among different asset classes?
So based on all of that, we need to have a strategy around it to acquire that portfolio.
So that is one element to me, that strategy.
That is like a blueprint to build a tower that we discussed.
And then we didn't need the skills of someone who would just go and put the scarf holding and put the wall and the roof.
So effectively, there are two elements to it.
the strategy, which is more of a paperwork, the belief, the clarity of the
vision, and how do we go about achieving it. And then the second
part of it is actually execution. And in this reference, we're really
talking about due diligence. And I know it might be too much for someone
to even think about, like, how do I go about doing it? So
if I have to summarize even those two elements, I would say
all we need is the right team who can go and help you
could do a lot of that yeah beautifully said and it's as you and i've said many times in the past
success in property is an elite team sport and the investor needs to surround themselves with
people better than themselves in each and every position in the exercise to be able to then
manage the managers and let the experts actually do the delivery while making sure that they are
kicking goals that the investor is actually trying to achieve so beautifully said
the obvious question to end all this great discussion,
Rusty, is how do you suggest we all start?
Great question. So I would think there are three elements to it. The first one being
the education. Because the best investment
is in yourself as understanding how it works, what can be achieved.
And the way to do it is listen to multiple podcasts,
different views, different strategies, read books out there,
mingle with others and and that's probably going to the second part is the network because at the
end of the day your network is your net worth and your net worth is your net worth so being
surrounded by those people who have done it successfully because we don't really have to
learn from our own mistakes when we can learn from the experience of others so the books that
podcast that networking will actually help us to really you know learn and grow and that's exactly
how I've done myself and then the third element would be to maybe if you're really running short
in time and you don't really have the time to do all of that you know I've talked about the
education and the strategy and due diligence the best shortcut is is to go and look for a coach or
look for a team who can help you visualize it not just by really making you visualize it but rather
showing by example what they have done for themselves what their strategy has been what
the pitfalls and uh but if you go to a professional who has done it successfully they might have built
some processes what which are the tested processes uh which have worked for them and also for the
people they're serving so to me it's as simple as education and surrounding with the people
and if you're really looking for some shortcuts maybe look for the people who have been doing
this professionally yeah beautifully said well look uh again i want to thank you for reinforcing
the critical importance of building a resilient property portfolio, Rusty.
And for those that really resonate with your message and want to learn more,
make sure everyone grabs a free copy of Rusty's great book
by clicking the link in the show notes
or by going to getrare.com.au forward slash the property wealth blueprint.
So thanks again for opening your eyes to this great opportunity, Rusty.
Thank you.
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And that brings us to the end of this week's show.
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we look forward to seeing you again next week.
