RAWTALK - Exposing The Liver King

Episode Date: October 4, 2022

Join these two primal men open up & have a very vulnerable conversation. Liver King himself talks about who he use to be, before he evolved in the primal you know today as Liver King. So get some food and enjoy a raw prepared meal with these guys as they talk about not having a fatherly figure in their life, relationships, being grounded, spreading a positive message, and their lifestyle.

You know what it is. You know what time it is. Shout out to one of our sponsors, Roman Swipes. Now, listen, this is a clinically proven way to fucking last longer, all right? If you have a problem lasting longer, listen, we've all been there. We've all had the troubles. It's normal. It's okay.

Roman Swipes is dope. They send, like, the shit, the scree package. You don't got to worry about it. I'm going to be like, oh, my shit. You don't have to like watch like a hawk the door when the stuff's coming into. You're like, no, this isn't mine. That's someone else's I promise. It's yours.

It's okay. don't worry about it it's super common but this is an easy way to last longer you just you swipe it on your day and you got to wait like five minutes and then you're good to go bingo okay roman swipes get it right now now all right so go to get roman dot com slash bradley and get ten dollars off your first order of swipes plus two day shipping free two day shipping so it's like you get the swipes and free two day shipping um yeah do it go to get Roman.com slash Bradley. Show some love

for your dick. Show love to your damn. Yes. Yeah. Well, we had a podcast earlier today and I was like afterwards I was like Which pod? It was H3. Oh my God. Do you know those guys? They love you. You guys are friends, aren't you? No. Oh, you're not? I mean, we're not

friends. Because like he told me to ask you a question. I'm like, I'm fucking asking him shit. Because like this question's like I would never ask this question. He goes, hey, ask him about this thing. Which maybe I'll tell you. later but i was like yeah yeah i go you can fucking ask him that and he's like oh hey he'll think it's funny i'm not fucking asking him that you know but but they they were um i'm glad that they welcomed me and um but you know how many people reached out to me and said don't do it the ace three yeah a bunch of people reached out they said don't go on don't do it and and i won't but there's so

many people and then i said why not why not why not do it you know because uh they're like hey because they're because these guys are so primals are you guys are rolling right yeah go ahead we're not allies and you know i said but here's here's the deal with my message i don't care if they're subprimals i do care if you're not allies and if it's going to hurt my chance of being in your ecosystem and spreading this message yeah i said this is all i care about is being able to spread this message and loyalty above all especially the guys that gave me my first shot logan paul and those guys like yeah they're the guys that lifted me up and i'm like if you i'm loyal to you guys i'm curious what did h3 say just tell me yeah listen i don't think it's

disrespectful but again this is not like my kind of talk they told me yeah to ask you okay about some dude who jacked off a dog yeah no it's fair it's fair and so and again i was like i'm not fucking asking them that but you pressed it's funny so that's a video that we did i did a podcast with my buddy steve and before we did this podcast we're like we're going to think of like three jokes and we're really we're big in a dark humor we like dark humor i think a lot of people do and they just don't like to admit it they don't like to say that they're right so we thought of three dark humor jokes and we thought of like three relevant topics And that was one of the jokes that he had, and he was, we kind of ran with it.

I mean, we even said in prior in the podcast that like, yo, we like dark humor. We made these kind of jokes. We kind of deadpan the jokes. So they're like, he's serious. He's so serious. He really does it. And it's just funny because you get a reaction on a lot of people like that who you, you know, you call them and I would also call them, we're going to call them the same sense here subprimal

or like also known as Pussies. It's fine, right? But like those are the kind of people who take things and spin things to their own narrative every way for their own benefit. Why is there, Jim, I wonder, why is there so much animosity? because I'm telling you, as soon as I started post-co, so I don't know if you know this, but these guys, they sent a plane for me.

And then they put me up, and what is the name of the place? Who sent a plane for you? The H-3 guys. Really? And then they put us up at this incredible hotel, the Wilshire. Here's the funny part about this H-3 guy before we continue this. He wants to do a pod with me.

Guess how? How? He did a pod with you today. Did you go see him in person? Today, yeah. Yeah? He wants me to do a pod with him, guess how? Oh, over the...

Over a Zoom. Oh, yeah. That's interesting. Well, but why do you think there's so much animosity? like, hey, don't do this thing. I talked to a few people. I think there was a lot of legitimate concern, maybe attack or whatever. And I'm like, you know what? I don't care what, what you say about these guys. If someone has an audience, I want to speak to that audience. Of course. And I don't blame me for that. I think it's just the type, maybe this type of content they make that, like,

it's just based around seemingly what it looks like every time I'm introduced to it. Because again, I don't go and I don't consume all their content. So I can't say, I've seen all the hours of all their videos of all their podcasts. But every time I'm introduced to it, it's some sort of like tearing down either me or some other creator that doesn't agree with them and that's i think maybe that's the reason why people would say not to do this or not to do that whatever that makes sense and i think maybe maybe i'll learn more about that but i'll tell you that they they welcomed me with open arms yeah i think because so many people were telling me to be on high alert i was on high alert yeah but they welcomed me with love and there was no real challenge of the message and this is what i say to everyone and i want to tell you

right now like i'm so grateful that you have me on yeah and at the beginning of every podcast like i want to put words to what I mean by being grateful. And I said the same thing to them. You know, people are really hurting and they hate their lives today. I'm sure you've probably heard some of this message. But the suffer and the struggle that's going on in the world today and the way that the modern day manicured man is living an aimless life, wondering about life. They're weak, they're submissive pussies, right? There's no purpose. There's no passion. There's no fight. There's no unite in men's lives today. So we have people that are suffering at record rates with depression, anxiety, infertility, contemplating suicide. And there's this better life to live.

And I know that you know this light because I see the light that you have on. How important do you think working out and training is to that aspect of life? To be able to overcome those things. This is one of my nine ancestral tenets is move. Yeah. I think it's absolutely fundamental. Do you know that if we're talking about H3 in this conversation, H3 is the one person who, when I kept my gym open during the COVID during the pandemic,

he was a person who kind of bashed me and made it seem as if the thing my biggest beef with H3 was his relationship to say laser tag is the same thing as going to the gym. Wait, repeat that? There is a bit. there is a clip and I watched this this little thing when he's talking about me and I just I said I'm keeping my gym moment because of mental health, suicide rate all these things are important and how important that we're all knowing that is for physical health and mental health the gym even during that time even though it was like smoking mirrors you got you can't do this and this is

essential and that's not essential I kept my gym open during the pandemic the whole time I went to court nine times right came out they said we'll let it go right so during that time age three got on me because I kept my gym open also because I did some other stuff where I did like a gym test or whatever and he like didn't like that in his narrative was basically like i'm a dumb meathead steroid abuser or whatever and that i and that he's relating the fact that oh if he wants to keep his gym open then why don't we just keep laser tag open because it's the same thing oh i understand okay so everything you just said about the importance of like yeah men masculinity mental health stability all this stuff i've i've always stood behind that because i've dealt with that like

problems with that in my own life yeah for many different reasons you know what's wild is that they seemed to be in congruent with there was no pushback against that no resistance to that message right and so that this is why i exist today i said thank you for this this is why i exist thank you for having me on and there was really no pushback in fact they seemed to asan seems to really be an advocate for working out he said he used to be obese now he's no longer obese because he works out he's been trying to get ethan to work out um and ethan said he he would work out he wouldn't feel good apparently he's i think that i just want to say this i didn't feel the resistance and i felt like they, they, they open their arms. Yeah. And I felt like I was able to deliver a message that

maybe an audience like, like this has otherwise not really heard. I'm grateful for that, but dude, I remember leaving. I remember, it was like three, it was like three hours. It was three hours. And then at the end, all they were doing is showing clips. And they wanted me to react to primal or subprimal. And my whole thing in life is like, I don't react to life, right? Like guys like us, we prospectively define and, and shaping, create the lives we want to live in. Right. We don't make reaction videos. We don't, and so I remember, like, like, okay, I'll give me a couple clips. So I responded to a few clips.

And then after like 10 clips, I'm like, this is not what I do, right? If we don't have anything else to talk about, I'm out of here. But I'm grateful for the opportunity, but this is why I asked you if you get tired because afterwards, I was like, oh my God, I'm a little bit tired.

I'm a little bit tired. Yeah, I mean, it's definitely mentally draining sometimes. Yeah. But then I felt a little guilty because I'm like, well, by the way, right now I feel great. Yeah. I feel great. Like, I feel the vibe.

I feel the energy. But I'm like, I have the opportunity to go on Bradley Martin's podcast. cast right now on raw talk you know and I'm like the best version of me better show up dude I brought you a gift there's no I did I but I feel like you wouldn't wear it because you never you never wear them I got you know I want to put this on huh because you never you I feel like you just always got you know you always got the guns out you don't have to put it on now I'm just saying I know you probably wouldn't thank you for the gift yeah and and is it cotton or do you know what it's

made out of oh yeah I know you only wear specific stuff right yeah yeah like this is probably something you're not going to wear then considering that what what I end up doing normally is I'd normally give it to my kids. Yeah. Oh, this is 100% cotton. Yeah. This is 100% cotton. You can wear it.

Yes. But just, I was just fucking with you. But no, check this out. I want to get into this conversation about you. Fuck those guys. It's all good. It's,

I don't really have any disdain for them. I just certain things that were said, I was like, that's just kind of out of pocket. And I feel like there's just a lot of creators. And in general, we'll kind of get into more of this as we go into the conversation that on the internet,

obviously there are people who are people who like do things specifically and have like a message and have something that they want. to give to someone and it's like kind of unique to them and people can relate to it and they're like oh i like the way this is like the way this feels and then there's other creators who just talk about what other people do and either say it's bad or say it's good you know kind of i would call them watchers people who are just like judging you based on what you're doing right and i know there's a lot of judgments a lot of things around you will get into that later but i want to talk about you you you said something on a podcast about um you jokingly i think i think it was

a Sunday conversation which is one of the funniest things you said you oh that was so much fun that That was hilarious. Thank you. But Brian Johnson, who is that guy? Yeah, that was my predecessor. Okay. But I want to talk about that guy. Because the thing that I find so interesting about you, and again, I'll talk more about

this later too, is that you just kind of jumped on the scene seemingly what looked like because I've been doing social media forever since the beginning with a roadmap. Like you had a roadmap. That's what it looked like to me because I've been doing this for a very long time. And like you came right onto the scene with community cues, like a lot of marketing stuff behind you. But who is Brian Johnson? Yeah. Well, first, thank you for the shirt. I really appreciate the gift. And I'm going to give it over here to Liberty Queen. But here's what I'll say about Brian Johnson and so we're all born primal. We're all born raw, wild, free, right? Yeah. And then we started to,

we started to domesticate ourselves, right? We started to like become civilized. We started to become mindlessly compliant to our detriment. And then it's really tough to go back. Right. And then when can find that primal part of you, right? I say certain times in life, that primal barbarian guy comes out. He comes out in the gym when you're hitting PRs. He comes out in a life and death situation. He comes out in a fight situation. And if he comes out and off, it's like getting a taste for blood. And then he comes out and he breaks out of that fucking cage because he says, you know what, I like that barbarian guy more. I like being raw, primal, wild and free. Because it's freeing, right? And you know how it is like when you're with your best friends, when you're completely

vulnerable, when you can be silly and stupid and zero fucking judgment. When you're that pure that wild you don't need a drink right the chemistry the connection that the electricity that you have right is immeasurable and so um brian johnson was the guy that was cool was reserved right i was i did corporate sales and i would go in and i would try and act cool and i remember like my manager would be like listen you're all fucked up here like you got to walk in you got to say this is my first day i don't know shit can you help me and i was like oh i can't do that like you know i i just how old are you at at that right now yes i'm 45 down okay 45 and so I was like, oh, I don't know if I can do that.

And, you know, hey, I'll try it. And I tried it. And I couldn't believe how effective it was because I spent so much time guarding myself and protecting myself. From 10 to 15, it was a hellacious five years of my life. This was my first ride of passage. And I got the shit kicked out of me every day. And so recovering from that, I guarded myself.

Why did you get the shit kicked out of you? I was the only one of my kind. I was undersized. I was the only white kid at my school. And I was so little. What city did you live in? San Antonio, Texas. Okay.

And not a good area. And most of people. I went to school with most a lot of these guys are not around anymore a lot of these guys are dead are dead now just a guy that lived a street uh down down the road for me was shot in the head at his house but but back when i went to school kids took these little guns these 380s to school that you were still told boots to school and no teacher would break up a fight there's no teacher break up a fight the gym coaches might come run over but there's so much blood and if a teacher broke up a fight that teacher's going to have his ass handed to him you know so so you were

bullied when you were a kid that's the least that you would call it yeah and and again and i allowed it. I didn't have a dad. And I allowed this to happen. You grew up without a father? I grew up without a father. I have no memory of my dad whatsoever. Interesting. But I'm saying all this in context to say, I went through that. I endured that. And then I spent the next five or 10 years trying to protect myself, being cool. The opposite of primal wild and raw. And then I had somebody say, hey, you're too cool. People don't want to help people that are that are that cool. Let's start to shave off that cool guy. And then I started to figure out, you know, this primal guy, you know, this primal guy is way more fun. You know, like when you can live life with this sort of

reckless abandon. Like, what is the transition? Like, what at what age you started to realize this? You said 15 and you're like, okay. And then when did you start to come of age? And you're like, all right, I want to be more like this primal guy. Like, when did you start to create this idea? Around 30.

So I'm around 30 years old. So you started living like prior to this then, you're like, what kind of jobs are you working with sales stuff? Pretty much. I was a pharmaceutical rep out of college. Okay. And then the progression is like devices and stuff like that. And then I became an entrepreneur.

And I did that for about five years. And then basically I just went into like entrepreneur. what other businesses prior to like all this social media stuff now yeah so um i owned a company called search engine search engine iq we built like these vertically integrated we called them virtual vertical monopolies and so there was a time early on you could search something like jims in l.a and i would own the first three pages the first 30 results you'd have to click to the next page and then it's SEO work it's and then every map result would be mine right and so i would buy all those domains all those domains would be mine and so then what i would go and do and

do is, then I would build a site and then I'll be promoting, I'll be promoting your gym. And then I'd walk into your, and then after a month of you getting a ton of business, I'd walk in and I'd say, this is what I do, search engine IQ. And I build this kind of virtual real estate. You want to lease some. You've already seen the benefits. I'm responsible for that. You want to lease some from me. And the answer is no, hey, cool, I'm going to take it off. I'm going to show you what it does. And so I did that for a while. And then I met Leverqueen over here. And then when I met Leverqueen, we were snowboarding. She's a retired dentist and she's like man I don't want to work for people and so we opened up a dental office we

opened up an imaging center we opened up a dental lab I just have like this entrepreneurial this is the evolutionary hunter in us right is like to go create your path your value in the world and to take these real risks not selling coffee mugs and just t-shirts right take real fucking risk that a commensurate with like legitimate reward and so we ended up doing that and I would say just a couple of years into doing that the primal part of me started coming out you know like there's enough saying yes and being nice and being mindlessly compliant and keeping up with the Joneses and being in debt like you wouldn't believe you know there's enough of that you know and you were in debt for what man yeah yeah so we've been off way more than we could chew

when we got into so i sold uh search engine IQ we sold a lot of those those uh those other businesses and uh we had a consulting business along with that called synergy playgrounds we we bought a six million dollar building and then we bought a dental practice and then we started a lab and then we started an imaging center and before you know we have too much oh it's way too much yeah but you know what happened is uh we had a like a 500,000 dollar budget to buy a building and then she goes hey I want that building and it was a five million dollar building and I don't know why a bank would have loaned us the money at the first place at the first place because we got like a $40,000 nut just on the on the building alone right and then guess what now you need another two million

just to build it out you know and now we're just we're just trying to make and we can't make payroll we go through almost a decade of that shit and and everything got repossessed like the houses the cars you name it um everything except for that building was were you on social media at all at this time not at all we never got on my space never got on facebook never did anything and you got to remember also this this is 20 years ago yeah this we're doing this 20 years ago okay um but but the social media when i was around that age was like facebook in my space. I don't know if there was any of the newer social medias. But long story short, like this is another legitimate right of passage, right? That like what I said about earlier

10 to 15, I couldn't be more grateful for those years. And I bet the hardest times in your life, right? Those most severe struggles, the greatest resistance you have forged you, right? Into the weapon. That's why I want to ask you. What, what you grew up without a father? How did your father? Like, is he not in your life? Did he take his life? How did he die? He was serving in the military. Oh, okay. At what age? What did he do? I don't have a memory. So I was probably like two-ish oh so like zero zero memory interesting yeah i grew up without a father how do you think that affected you you know um your younger days how do you think it affected your younger days yeah well i had zero mentorship you had a mother i had a mother yeah i i completely had a mother

but uh i mean i had zero ment i'm a i was a boy i needed a man to mentor me i needed somebody to say you're getting the shit handed to you right what you need to do is push back go getting fucking fights i don't care what happens right you need to stand because i ended up I've been being five years completely embarrassed of the person that I had become, looking in the mirror being like, I didn't care if I lived or died for five years. What age was this? 10 to 15. Yeah.

10 to 15. Do you think that was the most defining time in your life? This was one of them. This was my first real ride of passage. Yeah, so absolutely. I know you lost your dad. Was it six years old? Yeah.

And so was this your first real resistance or challenge that you had in your life as well? Yeah, man. I mean, I feel like my memories started when I was 13. I felt like most of that time prior to 13, I was like, pushing down like thoughts like not really trying to have much memory like when I if I look back on my life I think of a few memories when I was very young like bits and pieces and then like I just kind of remember being like 12 13 oh that's wild so from like six seven eight nine 10 like I kind of like little moments and memories but a lot of it was just like I pushed down and I and I held it

away yeah and I and I know that like looking back now like you know that's one of the worst things anyone can do right because I think that's how you you don't develop you don't grow like you need to go through shit in order to and and I think also though at the same time I as a kid and as a child I don't have like like you're saying and like I've I've dealt with as well I didn't have a father figure so I didn't know how to even deal with those things because the thing that I'm trying to deal with is the loss of a father yeah I learned a lot for sure I think my biggest takeaways about like father figures at that time was around you know friends and like me spending time with friends and like seeing how their

fathers would interact with them or how other kids fathers would interact with them and I always envied or wanted that and I think that's I don't know man I mean I know that's why once I got into the gym and once I came into like that that arena that was you know more male dominant still kind of to this day a little bit more male domic a little more masculine dominant in this gym space that I felt so in love with it because I got in a situation with with men that were like pushing me and I was like for the first time ever outside of sports which I also really valued I played football going to play football I was like I love you know the fact that a coach would be like hey this is what you need to do like just some sort of direction because I didn't have it right so in the gym it was like

oh I can do this all the time and that's how I got hooked on the gym and you can control your outcomes in the gym. And it's that it's that slow value that compounds in stacks over time and allows us to then express that physical value. Of course, you don't wake up one day and you're jacked. Right. I mean, again, and then some influencers after maybe let's say a year or two or three, okay, guess what? Now I'm jacked. But that's just your physical strength that you're expressing to the world. So guess what? Now you've got to be articulate, right? Guess what? Now you also got to be able to express your philosophies, your ideas. You got to be able to connect with people in a way that they feel it, because if you believe what I believe, right? If I can explain my why, you can

explain your why. If we believe what the other person believes, we're going to go to the edge of the world for one another. Well, what is your why? My why is that people are really hurting in the world, right? My why is that when my kids were little, they couldn't breathe. They were taking ambulance trips to the hospital because they were going to anaphylactic shock. They literally couldn't breathe almost 24-7. They were wheezing, trying to always catch their breath. And then it got so bad that they were turning blue and that the ambulance had to come and that had to give them epipens. right and so they're living a life like this and it was hard diet related what because of diet completely 100% stuff that we were giving them but irrespective of diet let's say they go to pet a dog

they break out in hives why why are you these are your kids yeah why did they have so many issues we couldn't figure it out nobody could tell us right there's no dog there's no diet they're just hanging out doing something and there's dust in the room or whatever and they start going into erratic breathing and they're having trouble recovering the breath and this is this is no life to live man I mean, imagine living your whole life like that and being worried about sitting your kids just to the friend's house or ski school or whatever. You got your EpiPen. You got your Benadryl. You're trying to tell everybody what to do. Hey, my kid stops breathing.

Stab. Give them that fucking thing. And so, like, God, we're not going to do that shit, you know, anymore. But I want to answer your question, you know, like, so that Primal guy came out. And I couldn't be more freed, more wild, more like, oh, my God. Man, like, now I can just talk the truth. I can say whatever the fuck I want to people. You know, and it feels incredible.

Now I got this thing, I called it the 90-10 rule. I think that 90% of the time, we got to make deposits, right? But 10% of the time, if you're not perceived as being a dick or a jerk, you're not doing your job. And so, like, when I sit down with my kids, 10% of the time at dinner, it's like, I show up and shit's not the way I want it. And I let them have it. I let them have it for five to 10 minutes. But guess what? We're going to spend the other 50 minutes of me loving them and giving them that depth of challenge and affirmation so that they believe in themselves.

Yeah. And so when it comes to like going into the whole social media route, I really have been an entrepreneur since my mid-20s. I had already had multiple supplement companies starting in 2016. What were the names of those? So the first one was ancestral supplements. And then I also started heart and soil supplements. Before you got on social yourself. Yeah, because we just got on social one year ago.

Yeah. One year ago. So these companies started in 2016 to 2018. We have Medicine Man Plant Company, the fittest and strong. There's a whole slew of them now. Five more coming this year. All right. So based on your idea of 10% and 90%,

I have to challenge you a little bit. And we talked about the truth. Why do you not tell people about your steroid usage? This is a great question, right? Because of what it implies. I think a better question really is. It's the same question. Do you take things?

But my answer has been the same because I've always told the truth. And you can say or think whatever you want. Of course. Right. But at the end of the day, this is what my message is really all about. Yeah.

is it's the nine ancestral tenants and did you know 50 years ago we had on average 50% higher testosterone yeah so if you just think about that right we could probably go 50 to 100% higher just by doing the nine ancestral tenants isn't that what most people do with still they try and do steroids to increase their testosterone by 50 to 100% for the most part well so i don't know exactly what the numbers are but but what i'll say is this like if somebody has let's say 700 you know testosterone free testosterone and if they're taking steroids and they want to get up to 1400 or 1500 or whatever it is guess what you can do the same thing with the nine ancestral tenants and if you do the nine ancestral tenants and you're living this way over this amount of decades you know you're going to

be able to produce your highest and most dominant form have you seen my picture when i was 15 i haven't no god i wish you had like uh could someone pull that up can someone pull that up if someone could pull it up pull it up because this is what they showed today and yesterday we're on uh fighter and the kid and you they you guys are good friends right we Yeah, I love them. And Brennan goes, dude, look at you at 15. If people could see your picture at 15, most people will never have a chest like that doing steroids. Most people will never have abs like that doing steroids. I mean, listen, I know that I know this for a fact. Like, you don't just get on steroids and then you just like, that's it. I know it's not how this works, right? Yeah. Personally. But I guess I'm curious. Like, you don't see why people think that. Oh, I'm okay with that. Yeah. Right? Because this is, this is what's interesting. In the fitness industry, yeah. People ask about this. And they, They normally asked about it last year. And then it turned into ab implants. What?

You know, wait, what? This is a real thing. People, this is how I said, right? I didn't even know there was a thing like that. I can relax my eye. I can do whatever I want with my abs. But like normally if I'm sitting, you know what? My abs are going to always be a little bit flex.

You know, I don't wear a shirt. I didn't even know you can do have implants. Well, I didn't either. But then it became about ab etching. And then people started saying I had hair implants. I'm trying to get some of those in Turkey, to be honest. Oh, is that right? Yeah, yeah, for sure.

Oh, is my, oh, you. You and talk, you and Mike talked about that. Yeah, yeah, we did. Yeah, Mike's a great guy. And so this is it. Like, there's all these accusations. And Liver King never came on social media one day and said, hey, because of my physique, I want you to do what I do.

What I've done is I've said, we got a massive percent of the population that are hurting. 85% of people have self-esteem issues. 80% of the population struggles paycheck to paycheck because we try to express our worth of potential in the world with shit that we buy at the mall with watches and shoes and cars. Of course, frivolity shit. Look at how valuable I am. Yeah, shit that doesn't matter. Instead of building that worth by going to the gym,

reading a book, establishing connections, 70% of the world is obese, half or obese. I meant to say 70% are overweight, half are obese. 50% on prescription meds, 40% have or will get cancer, 20% can't have kids. Well, you know the reason why people bring up the salary thing is because it's almost like a discredit, right? They want to discredit someone else's work in a sense.

Even with or without, that's the thing, though, that is like there's, it's not that simple. And it's, it's, I don't know, it's just a thing that people like to say, and I get it. And I think it has, it comes back to the fact that people, like we said earlier, more people are hurting about where they're at in their own lives and looking out at someone else's. And they want to say, oh, you have this because of this because of those things. Yeah. We hear this all the time that that hate always comes from below and hate always comes from within. Right. When people really hate their lives because most people do, they go to jobs that they hate, they come home to lives they don't love. They sedate themselves with enough bullshit. Right. And so they hate themselves so much that they project that hate. them right and and so that this is a common thing um it's a really small bulk of minority that that creates whatever accusation and there's a new accusation and i guarantee you there's a new one tomorrow right and i made this one up i told the guys um i don't i think it was part of my take i said i had gene editing done because they told me about all these accusations and we we all started laughing and i'm like listen all these accusations are all bullshit the only thing

that's true is i had my gene editing done in signipore 2018 i'm the and i'm it's like if you're going to give me all these ridiculous accusations. I'm going to have some ridiculous fucking fun with it, right? And I keep going off the deep end with this. Just today or yesterday, I told these guys that there was a pre-World War II device that I had from Russia. It's muscle shock, whatever. And it's like, you know what? I'm going to have fun with this stuff. But at the end of the day, I've been working out since I was seven or eight years old. I've been working out for and then if you look at what I looked like and what I weighed in college, I've gained 20 pounds in the last 25 years. Working out twice a day, doing these nine ancestral tenants. But

But at the end of the day, this was never my message, right? My message is we have 4,000 people a day that try to kill themselves. 4,000 people a day that try to fucking kill themselves. And the craziest thing is you have three and a half times that amount, a three times multiplier, a disproportionate amount are men. But the most fucked up thing is you've got a 20x multiplier on suicidal attempts. So now you're talking about something crazy, like 40 to 50,000 people a day have no hope in their lives. They hate their lives that much.

No light at the end of the tunnel. This is my message. So I'm good if we want to talk about PEDs and accusations as a side dish. But what I always say to people is, hey, man, let's talk about this because I think it's a dangerous thing when people start saying, this is what he's doing. I'm like, hey, let's have a conversation about it. Because if we talk about the nine ancestral tenets, the first one being sleep, right? If you don't sleep well for three days, what happens to your testosterone and your neurochemistry?

Can lower. It's fucking plummet. What if I told you that most people are sleeping 50 to 60% of their sleep potential? I mean, I already know that to be true, yeah. So then you look at the next ancestral tenets. which is eat you don't eat like if you eat like shit your testosterone neurochemistry are going to be fucked up if you move like shit is the same thing if you shield like it's all thine ancestral tenants if you do these things right i never said hey one day you're going to look like liver king what i say is

one day you're going to look and express at your highest and most dominant form and again the most important thing is you look at the amount of people that are attempting suicide you look at the amount of people that actually hate their lives the 15 year olds that ride in that tell me the same story And I'm like, you know what, I know exactly how you feel because that's the way I felt for five years. And I'm going to do whatever it takes to get this message out. I'm going to knock on everybody's door. Please have me on a podcast. I don't care if it's a subprimal audience.

Everybody needs to hear this message. What is? The subprimal show. Oh, well, it's just like a different way of saying beta. That's right. It's funny. Let's have fun with it. Yeah.

And so you said, you know, I show, you think I showed up one day and like we had like this thing I'll figure out the marketing and stuff. What I'll tell you is this, for a couple of years, people like, hey, let's start, let's start putting you on social media. And my wife and I're like, why would we go? So, so because this is the thing I want to understand. Like before social media, were you this way or did social media make you this way? What way? This way. I've been like this for 15 years.

So you've been, you've been living like the beard, the character, all this 15 years. 15 years. So before you ever got on the internet, someone could say like, I knew that guy. He's been doing that for 15 years. Okay. Yeah. And I got Lever Queen right here. Lever Queen, tell them.

Come over here. Yeah, come over here. You can jump in if you want for a sec, no problem. You sure? Okay, all right, no worries. Yeah, so the deal is, you know, everyone was like, hey, we, they would come and visit. And they're like, we got to get you on video. And I'm like, why would I go on video?

So I've said this before, and I don't mean it to sound completely, you know, pompous. But it's like, I was rich and anonymous. And that's a pretty cool life to live. Prior to this. Prior to going on social media. Yeah. So now going on social media, I knew that I was going to be in the public. And I would still be rich but no longer anonymous and there's a price that you pay there and I think the price is worth every fucking penny because I think that price means we're getting the message out

I would say we've officially this this message has gone mainstream and we go out places and everyone's like hey liver king liver king I'm like why is my name liver king because liver is king let's talk about my message let's talk about the benefits that you've seen with it so everyone's like man listen we got to get you on video and so we resisted it for like two years and I said fuck it you know what maybe this is a new chapter of my life but here's what I call it passive income. I'm going to live my life the way I live my life. You keep up with me. You record B. And so for the most part, that's a majority of the recording that we do. So I love that you said, you came out with a plan. You came out with marketing and yaddy. I wish I could tell you that I got the best social media team in the world, that the world class, number one,

I would say they absolutely are, right? I wish I could say that it's some of the viral ideas, eating 51 eggs and two minutes. These are things that we do for fun. One day my wife and I, We're on the top of our mountain. We're on mushrooms. We're having a great fucking time. I love mushrooms. You're my fucking guy that right there. Primal.

I love mushrooms. So we're laughing because we're reading some comments. And the comments are like, by the way, it's really hard to read the screen on mushrooms, right? Oh, yeah. Oh, yeah. Yeah, that's funny. Somebody writes, there ain't no way he eats this shit. And so she goes, hey, you know what you should do?

Why don't we go into the house right now? And you cut open a testicle and you eat it like an ice cream sandwich. So we go in there and we do that And then before you know what It's on barstool sports And it's going fucking gangbusters So like half of it We're just having fun

So no one came to you and was like Hey I got this idea You're gonna be this character And you're gonna have And you're gonna have these like Callouts in every video primal And you're gonna do this similar thing No one came to you was like

This is your These are your cues This is what you're gonna do Not only did nobody come to me And do that Because some people believe this And I'm okay with that That's a compliment right

I mean, it's like when you, when you've lived your life, as long as you've lived your life, you don't realize that you're doing anything that's different from anybody else. And I don't leave Liver King Ranch. I have everything I need. I don't go to stores. I don't need to leave. I mean, we live 20 acres on the lake. We have Lever King Ranch a few minutes from there.

It's 500 acres. And we have a beach house just a few minutes from there. Why would I ever go anywhere else? I don't need to go to the store for anything. So I live in what I call a primal bubble. And so this is the way I live. And it's not until somebody comes a visit. And somebody's like, we got to get you on video.

And I don't believe it. I don't believe it. So I said, you know, we'll try it out for six months. And if in six months, I'm having fun. And at first, I hated it. You know, but I'd never wanted to be on the camera. If you look at my first videos, you're going to be, because I was never like, so I was never like, good morning primals, you know, like, I started.

I was like, good morning primals. We're going to get the sun. We're going to, you know, and, you know, like, I wasn't enjoying it. I was doing it just as an exercise. Yeah. And then I was like, you know what? I got to have fun with this. And, and then when you have fun with it, like, I'm like, well, this really

resonates with my true self. Yeah. And I'm a loud guy. And if you were to ask my friends and family and my kids, what is he more like those first videos or the guy, now the guy that shows up is completely wild and free. It's my authentic self, my undomesticated self. So it's a massive compliment to think that like, oh, maybe I had the masterminds to have this marketing thing and this character, right?

But I would love, you come hang. I would love, if you're in Texas. Yeah. And we get to hang out for a weekend. You know, and what you're going to see is that this thing doesn't turn off. and I have a blast and you're going to have a blast you know again there's this electricity

and so all that I care about is I think when you're your true primal raw wild self and you're that vulnerable if you have a message if you have a why in the world because my kids couldn't breathe because the world is suffering because there's a better life to live

and the path to that better life is ancestral living it's free it's accessible to everyone you can do it today it'll change your life tomorrow this is my why in the world right you have that kind of why and you're this vulnerable

this authentic it's going to resonate that's going to connect and people know that they're meant for more guys men today don't know how to achieve it i'm going to give you a path why do you why do you think people it's so hard for people to connect with their why sometimes i ought to say before you answer i think sometimes people just don't know like they don't even know because in this world that we live in today everything is so externally motivated where it's like you're constantly looking outwards at someone else like social media itself it just exacerbates that a thousandfold like we live like through other people's lives.

Yeah. So I think that's one of the hardest reasons. And it's interesting because we're on this double-edged sort of like I could sit here and talk about my beliefs and what I believe and you talk about you and you have your platform and people are motivated and inspired by it whether or not they say this or that, whatever the fuck they say. Because people say dumb shit about me forever. They always have.

And I'm used to it. I don't give a fuck at this point. Yeah. But like I do think it's a beautiful place because we can sit here and say the most valuable things or the most helpful things or the things that are going to really help someone change their lives. and almost those messages not that they don't get out there like eventually but because let's say I was like let's say I titled this video liver king talks about his steroid use it would get more views because it's

negative sure you know and obviously like we're not saying that's the truth I'm saying like if we said yo the reason why liver king is so is successful people like I don't care about his success like they just want to know like the dark shit or the shit that maybe he's not saying right and I think we're so caught up. People seem to be so caught up and like it has to be something else or it has to be bad or there has to be something else behind this. And I think that's why. That's one of the things that makes it hard for people to connect with their like actual why because they're so focused on everyone else's like externally like what that person has, what someone has in social media. Oh, that kid's 19. He's successful. I'm 19. I don't have that success.

What's wrong with me? Completely. So why do you think people have a hard time connecting with their why? We're kind of trained to be mindlessly compliant. We're trained to be obedient. And I believe that a lot of men today are weak and submissive and obedient because they don't have a fight in them. They don't have a fight in them because they don't have strength in them because they never had hard times. And they don't have hard times because in the modern world, there's no requirement for hard times. And so we've got to create that ourselves. I think that it has to start with you. Like you've got to figure out your why in the world.

Listen, you're not just going to wake up one day and know you're why in the world. I was talking to some guy earlier today on the podcast. And he's like, hey, don't you, like, check out TikTok when you're taking a shit? Like, why don't you just take a shit? And he goes, well, what do you do when you take your shit? And I said, I use my deadliest weapon, I think. And they couldn't believe it. But you don't take your phone with you to take a shit.

And I couldn't believe like they take their phone with him to take a shit. When do we think? And when do we go inside? And this is my message. Like, every Friday I got this, like, philosophy I talk about it. I'm like, you know what? Happiness is really simple. Tony Robbins coined this, right?

It's happiness is one word. It's progress. And if you get into the gym. And if you lift heavy shit, if you do pushups before dinner, then you'll know progress on a physical front. And if you put down the damn phone, if you have these kind of connections, then you're going to know progress on a social and an emotional level. And if you read a new book, you learn a new skill, you solve new problems through abstract thinking, you're going to know progress. You're going to know happy on an intellectual level. And if you go deep inside yourself.

And if you contemplate your consciousness, you're going to know happy on a spiritual level. Yeah, I agree. But nobody does that. Why do you think people don't do it, though? That's the question. I think most people are sedated, right? I think, you know, if you look at, we outsource our job as parents. I think they're afraid.

Do you think they're afraid? Yeah. What do you mean? I think people are afraid of their true self. Oh, that's interesting. Meaning like, I think people are afraid to, like, so in the case we're talking about, I don't think everyone doesn't have trauma that they can't go through. Like, I think everyone has some bit of trauma.

I think people's, like I told you earlier, we were talking about my life, my childhood. From six to about 13, this is dark, right? Because I stuffed it away. I think people just stuff away the things that are really. fucking with them and they're not willing to bring it to the light to think about it on a conscious level to try to figure it out or figure out like you know like for example if I based my life around the way I felt when I was a kid which a lot of people do they base the relationships around it they base like who they are as a person around it and they don't even

realize it because they haven't gone through it yet because they haven't looked at it and said you know when that happened to me when I was this age when you know my father left me my father hung himself when I was six when that happened to me when I was six years old and I related that to like, sorry, I still struggle with it. Myself not being good enough, right? But that's from a six-year-old perspective, right? So I feel like most people are afraid to go back as their current self, 20, 30, whatever, how old they are when they're like where they're at in their life and they look back at that time,

that trouble time, it's easier to say, that's in the past, I'm not here, right? Versus I look back at that six-year-old and say, well, it wasn't that, it wasn't that simple, right? Like now I have perspective as a 33-year-old that my father dealt with this, this, this, and a whole host of other things that led him down that path and his personal life, right? I'm not okaying, and I'm not saying it's good.

I'm not saying it's the right path that he chose. If I don't go back and experience that again with like a higher level of thinking where I'm at now, then I kind of all my situations moving forward are kind of someone hinging or dependent on this like initial reaction as a young boy, right? So I think people are afraid to go back to those moments and revisit them with a different perspective

because it's scary because it doesn't feel good. Yeah, yeah. I think that it is real interesting and I think that's probably I never thought about this until this conversation I bet I did the same thing those five years of my life I never would have talked about it

I would have never told my kids some of these stories and now I say this is one of the greatest gifts I could have ever experienced and now I talk about it on podcast I talked to my kids about it but I'll tell you by happenstance my kids were really sick

that's how I found my why I didn't really find my real why in the world until I was 30 you know until I was 30 and then when I figured out that why in the world you know I figured out how we could optimize doing the same things

You know, like the physique that I could start to build with the same amount of effort was better at 35 than it was at 20. And I'm like, you know what? We can optimize like this. Let's see if we can help some of our friends. And so we had a friend with intractable Crohn's who got better through ancestral living, who is bedridden. You know, there's people that have had infertility, close friends that started living in ancestral lifestyle. Now they can have kids. Yeah, I have a buddy who had Crohn's disease, you know, where you're like shit blood and stuff.

And he went to a dog. And this is one of my best friends. the guy who got me like just kind of started really in the whole bodybuilding industry in general. His name's Brandon. I'm having on the podcast. I talked about this before, but he had Crohn's disease. He goes to the doctor. They say you're going to have to take these, uh, what is what is it? Prednisone? Yeah. Cortical steroid. Yeah. That's you're going to take this for, like, for the rest of your life to, like for the rest of your life to, like for the rest of your life. So that you don't shit, and you'll have these crazy stomach pains, right? And a lot of

these immunosuppressant drugs. Yeah. We're going to say, hey, guess what? We're going to suppress your immune system for the rest of your life. We're not going to talk to you about any root cause shit. Yes. Now have a good life. Exactly. So it's, it's a, we do really live in that time where it's like, it is like, here, just take this and pay for this forever. And that's the only thing. That's your only option. Like, and he's one of the smartest individuals I've ever met, ever, right? And he was like, went to the doctor, the kind of guy who'd be like, no, I'm not going to do that. And he fixed it completely to the point where he went back to the same doctor. They checked them again. And the doctor was like, the fuck did you do. Right. He treated it with like nicotine and all these different things that are actually like healing when they're done in a certain sense. And. And he, like, cured himself, completely gone. Autoimmune disease gone that he said you're going to have for the rest of your life. That's, and it is, it's through different applications. Obviously, the nicotine, the food, the eating habits, all that stuff. He changed all those habits.

And he hasn't had it since. It's been years. Yeah. It's an incredible story. And it's a really common story that the default way that the body is meant to be is strength, health and happiness. And when we can start to parse out some of the insults coming in, if we can improve our sleep, the way we eat, move, shield, connect, cold, sun,

fight and bond, we start to put ourselves in this perisipathetic state, and then we start to actually heal. And most people don't even know the damage at a cell phone and all the EMF signals coming from everywhere. Listen, I'm not saying go put on one of those hats. I should come and wear one of those tinful hats. But man, when you sleep, you don't need your phone on. When you sleep, you don't really need your Wi-Fi on. You know, pull your bed away. I started doing that. Thank God. Yeah. Because it's little things like that. You know, let's just hedge a little bit and there's one of our best friends is did you say your your guy's name is Brandon his name is Brandon but my guy's name is Ben and uh and it wasn't until he came to our

house that he healed and then we thought oh hey everything's good he goes back to Seattle and get sick again comes back to our house in heels what was he healing what was he sick from he had intractable Crohn's he was veteran HSCRP um I think it was over a thousand something crazy oh major to I mean you name it and everything that you talked about what they're talking about did surgery. I mean, you name it. You name it. And so again, when you start to see that these things happen, I think, I think everything that you said is true. People are afraid to revisit that trauma in their lives. I never really thought about it like that. But I think advice to a lot of people is if you continue to make progress physically, socially, emotionally, mentally and

spiritually, you take massive action. You will find your why in the world. And that why will become an altruistic why. Because when you find that kind of fight, altruistic fight that unites people then you got it man then it's like i i'm going to run to what i do every single day because this 15 year old needs to hear this message because this 15 year old is really hurting hey man i know how that feels and i'm going to do everything my power i can to do my job yeah absolutely why do you think people have gotten so far away from like just the basic things that are actually important for us as humans like eating right yeah right seeing the sun i do i know how important all these things are like why do you think we've been swayed away from it which is this is so

crazy. I think it's the same shit. It's like the social media shit. We live and it's so funny how we're in this space and you're in this space. We live through a fucking screen. Like I think that's the truth. We were already getting away from it. Somebody's always selling us something. It's just a matter of us buying it. The population at large is buying it, right? The population, school is a brand new invention. Hey, guess what? We're going to outsource our most important job as parents. I'm going to start sending our kids a school. Let's school teach them all these values. And then guess what? they're going to come home. I'm going to go in this direction.

They're going to go in that direction. And there's hardly going to be any social interaction. With family. With family. Starting there. And so I think that this is a wild thing. As long as somebody has something to sell you, as long as there's some sort of an incentive,

you know, we're always going to be buying shit. Why do we start wearing clothes? Why do we start putting sunscreen on? Why do we start wearing shirts? Why do we start shaving our faces? Why don't we ask questions anymore? If you just look at modern-day permanent culture tribes, the way our early ancestors lived,

go look at these guys. They're the happiest fucking people you. ever met. The electricity, it's always a party. It's always a party. And guess how many materials possessions they have? They got a bow. They got a spear. Minimal. I mean, some of them live in a tree. Some of them have no shelter whatsoever. They're the happiest people you've ever met, right? There's nothing anybody can sell them. You can't give them any money or anything like there. There's no grocery store, nothing like that. So you go look at these modern day primitive culture tribes and the electricity that they possess. And then you come back here and you look at, oh, look at all these

modern day trappings. Did you look at that before you started getting into this type of lifestyle? I wish I could say that I did. A lot of what I did is I did stumble upon ancestral living. Sally Fallon's book is nourishing traditions. It's all based on ancestral living. And then that kind led to Weston A Price's stuff with nutrition and physical degeneration. He went and visited all these wild tribes to see how they lived. And so we started implementing it based on that, based on first principle thinking. And then we said, okay, if we're going to go out and really do this stuff, let's go see with our own eyes. So we went to the Amazon. We went to We started to study and live with permanent culture tribes.

We're going to Mongolia in a couple of weeks. We got the Arctic after that. Sounds fine. And we take the kids everywhere we go, right? So, again, school is this thing. Hey, people are selling us something. And I'm not saying nobody should go to school. But what I'm saying is, I'm saying that shit is, I mean, I don't know about the young school. Like, I guess when you're a kid kid, it makes sense.

But college is dumb, bro. College is terrible. I think it's fucking horrible. Unless you want to be like, you know, like I've said this before, I'm part of an accountant or something where you need. uh degree in order to actually be that and have that job right it's just kind of a thing that i fully agree man i think we've got to a point in society where it's like everyone is just like funneled to do and be the same way and live the same life and let it be normal we're not really

thinking no genuinely the the fifth ancestral tenant is connect and i'm wearing shoes right now if i'm in the modern world walking on 160 degree asphalt there's syringes on the ground there's glass you fucking name it guess what i'm wearing shoes right people like oh hey liver king i got you you're not ancestral, you're wearing shoes, right? But this is one of the nine ancestral tenants, right? This happens all the time. My wife and I, we just crack up. We have so much fun with this.

You know, we evolved without shoes. And we evolved, we were connected to the earth 24-7, 365. And then guess what? Somebody invented shoes. We started selling shoes. And then guess what? Then there's elevated beds, there's cars, there's housing. Yeah.

And when do you, when do you, and the earth has a slightly negative charge. No one will dispute this. The earth has a slightly negative charge. Every cell in our body is electrophysical in nature. And so we're electrophysical beings. We no longer come into contact with this slightly negative charge, right? And so why do we start buying all these things? And guess what?

This is accessible. It's free to everybody. It's going to affect your health, affect your recovery. You can call it, whatever you want to call it. Right. But why do you think we got farther away from it? Just because of programming? People are selling things.

Just money. And guess what? And we start buying it. And this happens everywhere. I'm sure people ask you all the time, hey, how much weight do you lift? You know, how much money do you make or whatever? And guess what they're asking this question because what they're trying to do is they want to measure

themselves against you or they want to measure you against somebody else yeah and if that weren't the case your answer would be arbitrary because they would have no benchmark no reference point yeah so this is just human nature and primitive culture tribes do something similar there's always a pecking order right we're always kind of assessing where are we in the pecking order do i have a chance at elevating myself and when we see what other people are doing we're interested in that yeah what is this is this is this valuable is it the illusion of value should i be doing this how is this perceived take my shoes off see we're doing why she wasn't that easy to take that

come on but but um okay fuck it yeah I'll do it too I'll do it too I was like you know I try to up you right there you know but speaking

now I'm gonna have to up to you because I'm wearing 100% wool socks and you're oh shit yeah these are some fucking don't look at these dude so let's just take out the socks too these are yeah blasphemous

don't look at these the socks too yeah oh you know what's crazy you know what's crazy about this right now I swear to God this I I is the first time I've ever done this ever ever not not take the socks up but guess what I did two days ago you

connected with the earth no no I've done that tons of times but look at my feet what do you notice about my feet I don't know you tell me they're kind of nice aren't they no I got a what's it called a pedicure oh I don't want to hear that which one is this one called I don't know I got a pedicure first time I swear that's for the cameras for the cameras it's really interesting dude this feels good we should run in some dirt but but this is the this is the this is the crazy thing. Yes.

Right. Again, this is how we evolved, right? And I think if we can start to ask, how did our early ancestors live? How do modern day primitive culture of tribes live? There's probably value to it. There's probably reason for it. All right.

So hold on. So you're not just driving, you're not leaving here and going home and you're just getting in a Lambo and like, you got like two cell phones and you're riding around with your AirPods in. And you're not doing that off camera. Oh, no, man. I wish I could say every once in a while I do. You know,

I wish somebody could catch me at McDonald's eating. a burger or a milkshake. Yeah, on the AirPods and but you honestly, I got some content ideas for you to be honest. Okay, hell yeah. Based on this kind of shit. I'll tell you later, I'll tell you later. I saw you on a treadmill at a drive-through.

Oh, yeah, yeah. I lost it. Yeah, stupid. I lost it. But some of the stuff you do, I'm like, oh, man, I would love to have a small group of people like you in my ecosystem. Yeah.

You know, to just do some dumb shit. Obviously, I smacked my face the other day on the other. But you have fun. Oh, so much fun. You have fun doing it. But if we can just ask these questions, you know, our early ancestors get sun, right? How much sun did they get? Right? Why are we bathing

ourselves in sunscreen? Oh my God, guess what? We're deficient in vitamin D. Guess what? We have high blood pressure. Guess what? There's nitric oxide, you know, that we get from the sun and other undiscovered factors that we don't even talk about. Yeah. But if we can start asking these questions, how do they eat? Well, how do we eat today? Why are we buying what somebody else is selling when the path to health and happiness is most of its free shit? And we're doing to our detriment. I want more people to ask that. The name is liver king because liver is king. If you Don't do any other nine ancestral tenants start eating liver. You start eating liver. You're such a salesperson. It's crazy. You're so good at this. What am I selling? No, it's not. It's not that you're selling me anything. You're just so like you're, you're fucking good at this, dude. You're not that you're not like I'm not. Hey, buying something, but like you're fucking good, man. I like I like it. I see it. Thank you. Thank you. Thank you. No, I'm not even trying to be disrespectful. Nothing. I promise. Like I just like. That's the thing. I guess it's like, dude, I feel like we should do like a whole like a like a spine on liver. If we could, like, spy on it?

That would be sick. And then we'd be like, who is- This is what my social team does already. Yeah. Guys, I don't want to see you. I don't want to just spy on me, just record me. I tell my, I tell my boys the same thing, because they wanted iPhones. I'm like, okay, if I'm going to get your iPhones, you guys got to start making videos.

And I don't even want to see you. It's passive income. You know, I want to be able to record stuff. I want to be able to use this stuff. Yeah. But, you know, I see young people with these pods in their ears. And I, oh my God, maybe we shouldn't talk, because they're one of your sponsors, right? Yeah.

Maybe we won't talk about this. Let's skip that. Yeah, we'll skip that. But again, you know, you just think about the things that we evolved with. Are there other safe alternatives? And people come to my house and like, hey, what's your Wi-Fi? I don't have Wi-Fi in my house. I'm like, oh, how old is social media never came out of Wi-Fi?

Have you ever heard of the Ethernet? Right? This is all we had grown up, right? It was first the telephone and then the Ethernet. And like, well, how does that work? You know, they don't know how it works. You know, you know about Ethernet, right? Guess what?

It's more secure, it's faster. You don't need Wi-Fi, you know? And so there's alternatives to a lot. And I like how you say, oh, you're good at this because we can get so knee-deep into these nine ancestral tenants. Start with liver, right? It's what other alpha organisms do, right? Killer whales in the wild, they rip open a great white shark. They go for liver first.

This is true, right? Did you know that? Is that true? There's videos. Go check. There's a special pod that does it. There's another special pod in Australia. They rip open the stingray. They go for the liver first. They don't eat. They don't touch anything else. If you look at most animals, most predators in the wild, they go for the liver first. Modern day primitive cult, they go for liver. All I'm saying is this. People like, hey, so what's in liver that makes it so special? And I can tell you about the peptides. I can tell you about the peptides. I can tell you about the vitamins and minerals. But you know how many people that's going to compute with? It's else about peptides. Do you know about leap two, ergothioning? Yeah, I was just, I was trolling. Yeah, Hepcide. I was trying to troll you, dude. What do you mean?

What do you mean? The peptide. I was thought I was in troll you about peptides. Oh, like PED peptides. Yes. Oh, I got you. Okay. Let's just start with liver because liver is the biggest lever that's going to give you

better drive, better determination, more energy, more currency. So what have I been doing wrong? Because I haven't been, I don't eat liver like that. Well, I feel like I got it kind of like I'm kind of, you know? Do we have liver here right now? I feel like I got it kind of down a little bit, you know? If we got liver. Oh, hell yeah.

Hell yeah. Yeah. This is, so here's the thing. Bradley, you're kicking ass in life. You know, and, but you think this will make me better? Well, this is it. Everyone, if you're not doing all nine ancestral tenants, you're sleeping on your potential in some way, shape, or form. And so if, if you haven't had liver before, I've had bone marrow. Okay. And you haven't had raw liver? No, uh, I, I don't know, maybe, maybe once. You get down to, good to get down on? I try, yeah, yeah, I try to, we pull this in close. I had a guy coming once and I ate like a, I think we didn't we, Jake, what did we cook a bull test?

A brain. I ate a brain. Oh, hell yeah. Yeah, and that was fucking disgusting. Yeah, that was terrible. It was a really soft and fat. Yeah, it just felt like I was eating like sponge butter. Yeah. It was not. It was it kind of fucked me. Not like physically fuck me. It just made me like sick. Brain's not real delicious. No, it was terrible. But, but, but liver's pretty tasty. This one's liver. Yeah, let's get down on some liver. Okay. All this is liver, right? Little King Chef Lionel. Yes. Do you have any salt? Is it like a salt thing? No, no like hot sauce. Hot sauce. No hot. Tabasco, something like that. Let's do a cheer, brother. Okay, okay, here we go. Okay, there we go. Okay, that's... Not too bad. Mm.

A little bad? It's pretty terrible. Come on, do you think so? Oh, man, I thought we had each other's back. I didn't talk shit about your sponsor. You don't talk shit about my liver. You know, because don't you know, I got a monopoly on liver, Bradley.

I was fucking up my whole business man. I just think it needs like some hot, some hot, sauce or, you know, maybe some salt. Let's get some wild hot sauce. This has got, you already have one? Is it a brand of it? No. Do we have hot sauce?

Please, because that was fucking. What about Tabasca? Because Tabasco is pretty ancestral. Jesus Christ. But we got to come up with some sort of ancestral hot sauce. Holy shit, dude. Have you ever had a testicle before? Fuck no.

I fucking, God damn it, I don't want to do this. You already had bummer. You don't need a bugger. Fuck. I don't want to do this. Testicle? I don't want to do this. Testicle? Shut the fuck up.

It tastes like clams. Oh, I hate clams. Why'd you say that? All right, fucking, we'll do it. I don't give a fuck. We'll do it. Okay, let's go, please. Cheers.

Why is mine so much bigger than yours? This is fucking, okay, thank you. Thank you. Cheers. All right. That was better than the liver. I'm glad you said so. That was better than liver 100%.

Maybe I spent too much time chewing on the liver. Maybe. Maybe. Try it again. Let's eat this shit Oh yeah, this is bone marrow You've had bone marrow before Yeah, let's grab a piece

This feels like butter I fuck with that though That's actually good And that's that part is good And if you put a little bit So the way I normally do this at home I drizzle some maple syrup And some sea salt

On all of them Okay It's like my solid dressing at home right I'm like liverqueen where's my maple syrup This tastes like butter Yeah. I always say that's actually really good. If God made butter, he would have called it bone marrow. Yeah, that's real. This one really fucked me up because there was like a,

I felt like I was chewing. There was like a line in there and it wasn't, it was a tough line. There's a lot of stuff like that in there, but here's a deal. You have no problem eating some of this stuff. At some point in time, like you got to, we've eaten this since the inception of our being. We've recently abandoned nose to tail organ meats. Did you know that? Why do you think we've done it? Why didn't think people have done it? Well, again, because somebody's selling us something, right? If you look, modern-day primitive culture tribes, they go on a hunt.

They take the organ meats, and then they give the muscle meats to the dogs and the birds. And they don't have any of these health conditions that we have, any of these chronic conditions. When people start consuming notes-to-tailed organ meats, they start expressing robust strength and health. You will see a change. I can't tell you how many kids have been diagnosed with ADHD, and the parents start feeding them liver, start feeding them some bone marrow. And they no longer exemplify the syntax of what they've been diagnosed with. They're kicking ass in life. There's so many nutrient deficiencies

That people are suffering with today Do you think is this stuff more expensive Or less expensive Than what? Than muscle meat? Yeah, then like the regular shit that we eat basically Well, I'll tell you So I used to get liver For like $2 a pound

Are you about to tell me that you made it more expensive So now it's $20 a pound I feel like that's where this is going But make sure you buy the Lever King brand of lip I don't sell liver I don't I don't sell this kind of liver Okay but seriously I is Are you saying like we're just talking you know

without trying to be like conspiracy theorists with the tinful hat but did you think it's like by design that we've been like pushed to eat all those other things that are actually more exacerbated if that's even a fucking word of like illnesses and issues and diseases and problems like you think we're like in our society we're pushed to eat all these other things and not this stuff that's actually healthy for us you know on purpose so we get sick i think it's irrelevant whether or not it was done intentionally we are where we're living that was that was smooth. Well, we're living in life today. You know, we're suffering at record rates. Yeah. Who cares how it really happened. Okay. That's fair. Because this would be a fun dinner conversation

to actually talk about who has those incentives to drive where we're at, right? With sick care today and what people are selling. But this is what I know is if we can acknowledge people are hurting it. And most people, I guarantee people in the room, the things that I've talked about, the incidents of cancer, depression, anxiety, suicidal ideation, right? People in this room. Yeah, I'm fucking with you. I'm totally fucking with it. That's just, it's a dark humor. I might have to cut that out.

That's my dog right there, I love him. Hell yeah. And I love the busting of the balls because this is what you gotta do. Yeah, it's my boys. You know, when my kids' friends come over to the house, you know, I start calling these six-year-old You pull this shit out and you're like, you fucking little losers eat this shit. You name it. Yeah.

I call them pizza face, pimple face, you know. And I'm like, if you don't have this locker. room culture you know you're not really being raw primal wild and free guess what we can give it to each other if we don't get used to it with each other someone else outside of the group's going to give it to you yeah and you're going to wish that you had this experience hell yeah you're going to wish you had this experience because you know it's really only through this resistance that forges strength my point is we need to get the stuff in our diet and I tell everybody if you can go on a hunt go on a hunt because the kind of connection you get with a land and the animal if you go on

a hunt is is unparalleled it uncompromising and eat that animal eat that animal When my son turned 15, I had him do a ride-up passage. It was the barbarian workout. And then I took him on a sacred hunt. And then on that sacred hunt, we opened up the animal. We ate the heart and we ate the liver. And my boy didn't think that this stuff was even possible. Right?

We look at when kids turn 16 today, do you know what we do for them when they turn 16? They try and get a fucking car, like a driver's license or some bullshit. We have a sweet 16 party. We get them a car. They didn't do anything challenging. You know, every permanent culture tribe, you know, like the Machiganga, they send their kids out at 15 for three months ago on a Vision Quest. The Spartans, at seven years old, would send their kids to the state for the next 13 years to make them into warriors. Right.

If you look at the Aztec, at 15, they had to capture an enemy tribe to bring them back for sacrifice. At 15, I'll tell you just one more, the Messiah, they go on a lion hunt when they're 15, hell yeah. Hell yeah. I like this shit. That shit, though. I wasn't playing. Primal. It was good.

And so there's the thing at 15. They go on a hunt with only a spear to take a lion's life. And so what ends up happening when you cross that chasm, when you have a real right of passage in life, you understand your worth, value, and potential. You've crossed this chasm. What you thought was impossible, you can do. And now you know what real strength is. And when I talk about real strength, I'm not talking about physical strength. I'm saying you understand the process that enables you to accomplish anything in life, that it's unrelenting effort.

It's active suffer. It's active struggle. It's the daily practice of these things that you can, as an entrepreneur, as a brother, as a boss, you can point yourself at any role in any goal and you can achieve. This is every primitive culture tribe did this. And today in the modern world, we say, happy birthday, take this shit. Yeah, we're pushed comfort. That's it. We're pushed like easy and this is better and fucking cell phones and all this stuff. And comfort's not good for the organism.

We need what you do in the gym with resistance is what we need. in the mind and the heart and the body and we need parents we need societies to start to understand listen if you want to be a dangerous man if you want to be a weapon if you want to be sculpted into more you need resistance for more so we got to start to evaluate our lives listen if we're living really comfortable lives i get it it feels good for a minute i tell my kids this all the time you guys are so fucked because we got so much money and you guys never ever have to fucking work your kids will never have to work but i'm going to tell you guys this uh i tell I don't know it's a philosophy one of the days of the week I think it might be Thursday

philosophy and um but but the key to this is progress it's work really fucking hard on all four of these capacities of your being and if we can evaluate our lives and say guess what I feel really comfortable how much you want to bet if you feel really comfortable and content that's fine for a little while but how much you want to bet without resistance you'll have no progress you'll have no happiness your life is just dull and the terrain is unrelenting we need to create we got to bring this back yeah right the passages When did you start to develop this, like this, just this mindset, just through the harder times? Or you were just like, you grew into this and you read books?

Like, where are you? It's a combination of all these things. I mean, I think, how long have you been working out? Since it was about 15. So that's the thing. If you look at it, most of it is self-imposed. There's a certain sort of person. I mean, again, at 8 years old and at 15, why are we doing this?

Right. Right. And this is self-imposed. And nobody's telling us to do this stuff. But when you see that you can create, you're in charge of your own value and that that value stacks and then at the end of the day people pay for value right and i always say that money is a proxy for the value that we create in the world okay so i got a question then you you made me think of a different question um how like okay people watching this right like you said it about it was

through my own experience that i was like okay this is why i am who i am right now today how come you think people are like not able to figure out like not necessarily the why but almost what really matters because like how do I say this you you did you did all this stuff you went to all those phases of your life and you're like okay this is me and this is what's important and then you shifted your focus to like obviously the raw meets that the lifestyle changes where you're at because you didn't live that way your whole life right you kind of ran into it yeah why do you think people have a hard time shifting into something genuinely meaning and this is the question mainly what I'm getting at is like people get on social media now because they go oh I see bradley

martin doing this or some other favorite fitness creator or some favorite YouTuber or whatever and I want to do that thing because he does it, right? Fitness is a very popular thing that people go, I can work out, I take some photos. I'm a fitness influencer. Very popular, right? But certain ones succeed at it and certain ones don't succeed. And I think there's a whole host of reasons why they may or not succeed.

But I think at the core, it's because some people see it and they go, that's a good idea. He did it. I'm going to copy it. Look at me now. And then it goes and then it's not genuine because almost like their action is in copying someone else's movement. Right, right.

It's not their fight. So, yeah, exactly. So, like, I guess I'm trying to figure out from you, when were you like, this is my thing? How did you figure out this was my thing? You know what I know when I was younger, I always like to work hard. Working hard feels good. I remember we lived on, like, an acre and a half or two acres. And I was like eight years old or seven years old, and I would mow the lawn.

And my brother wouldn't do shit. And my mom would yell at him, hey, you got to go weed, whacking edge. I bet he doesn't eat liver. Oh, no way, bro. Your brother still? No, he doesn't eat lever. After all this, he still doesn't eat liver. No, fucking loser.

What a loser that guy. I mean, I don't even know. I don't know. But honestly, I can't be mad. If it was, I don't know, dude, this is, this is not. I got a replacement for the, Lionel, do you have the whole feast? Oh, yeah. But bring this over and then I'll tell Bradley what it is.

And I'm going to get back to, I think, what hard work scopes within us. Because we know that we've got to eat all this stuff. And for people like my brother and for any other subprimal, that doesn't want to get down on organs. The whole feast. has liver, heart, pancreas, spleen, kidney, bloods, bone, and colossum. But this isn't the same. You know what I'm saying? Here's the deal.

Nothing is the same as the real deal. Go get the real deal. But if you freeze dry this, our early ancestors also would freeze dry this. We'd call it pemmican or we had freeze dry fish eggs. The Inuit did that. You have incidents all over the world where we would still dehydrate or use some sort of dehydration, drying technique. So to be certain, I told you earlier, go on a hunt. If you're not going to go on a hunt, go to your butcher.

go to the grocery store go to white oak pasture if you're not going to do any of that you still need to get it somewhere so go get it from a supplement go get it from whole feast let's try it let's do it cheers okay okay sorry I can already tell what's going to taste like is it to be fair is it horrible no no no no no no it's great my lip fucked up because like I so have oh these stitches I'm eating how many stitches are did you get 10 so did you really it still feels fast it was weird when i was swallowing i felt like i looked like i was like fucking dumbers you know my team sent me a study guide on you and that was one of the videos that they see i got you look study guide look at that caught you motherfucker what do you say

oh study guide no it's true oh yeah i'm the one who said it i mean now see yeah what are the study guys you got well if i'm going on a podcast my guy sent me a study guide it's it's a one-page sheet they clip in everything i said i'm fucking with you well i don't know if you're what's totally fucking with you okay i appreciate that yeah i'm the one who admitted it so i'm yeah but but i didn't know you got stitches yeah i got 10 of them but here's the thing i think when you know hard work if i just rub liver on it it would like the heel faster probably maybe some testicle too yeah yeah you fucker yeah do it uh go ahead no i want to get it sorry i'm jokes aside i want to get into this idea of like oh because i was kind of talking about the copycat and then people

not succeeding and falling off and then kind of like to you like where like how this became so genuine to you like so real to you there's no doubt in my mind it became so real to me when my kids couldn't breathe okay prior to that I always knew hard work right when nobody asked me to work hard I would always work hard because I that made me feel good and then my peers recognize the hard work and when my peers recognize that and I had no confidence right that that gave me everything that I needed you know to continue to work hard and and I think at some point in our lives like we all need to really believe in ourselves I say that we have one job to do as a dad, as a parent.

It's to affirm your kids with such depth of challenge, worth and potential so that one day they come to believe in themselves. And here's the thing, a lot of parents themselves don't believe in themselves. How the fuck are you gonna help your kid believe in themselves if you affirm them with these fake trophies with its hollow worth with its hollow potential, right?

And so I think by happenstance, when you go and you work hard, you're getting in the gym at 15 or eight or whatever, and you continue to work hard and you say, oh my God, like this feedback is rewarding me. I feel good. And over time, I'm actually separating and by separating myself and I'm getting stronger and strength as a proxy for value as well,

along with courage, mastery, and honor values exclusive to men. And you see that you're becoming more valuable as a man relative to your peers and that you're controlling this. And the way that rewards you, like, you know what? Why would I ever stop going into the gym? Why would I ever stop reading these books? Because all this value is up to you, right? It stacks and compounds. Why would I mindlessly consume TikTok on the toilet? Like these guys I was talking to this morning. If I can read a book, if I can think about, you know, designing a new workout or a new idea, you know, so I would say that I think that hard work, people don't want to work hard. And we're wired that way. We're wired to conserve our energy because we never knew when

our last meal was going to come from. For the first time in history, we have an endless buffet of energy around us. I don't know if you've ever heard the story of the koala, but the koala used to be one of the most intelligent creatures on earth. And then the koala found the eucalyptus tree. And then the eucalyptus treat had an endless buffet of food. This is true. And then no predator could get the koala. And now the koala's a stupidest animal on earth. Oh, is this true?

Look it up. I feel like this is bullshit. There's a double-blind placebo control of bacon that shit up. You're talking about the koala was like some ferocious animal or some shit? All I'm saying is this. We need to pay attention to the story because this is happening to humans today, right? It's resistance. It's discomfort.

Right. We're wired to be lazy because we didn't know where our food was coming from. And this is why male lions sleep 22 hours a day, right? We're wired like that. But at the same time, we have got to self-impose this kind of effort, this struggle, the sacrifice. Wait, wait, wait, wait, way, male lions? Well, this is what somebody just told me the other days. They sleep most of the day.

Oh. Yeah. But male lions aren't male humans. Okay. So, you know, but listen. I just say, like, the two are completely different. Well, guess what? We were wild animals at one point.

Yeah. We've domesticated ourselves. Right. and to our detriment. I would still say the same thing. But I don't think we evolved from lions, though. Okay, fair enough. Yeah, yeah.

Fair enough. But I think that this is really important. I talk about this all the time, and it's that hard times make strong men, but there's no requirement for hard times in the modern world anymore. Yeah. So that's why this is up to us at eight or 15. I think a lot of the harder times now in the modern world for men is like it's more of a mental game, right?

Obviously, mental things trickle down into obviously all physical as well because everything comes from here. But I don't know if we get into this Andrew Tate shit We'll talk about a little bit But like people are like Kind of pushed in the direction of like don't talk about your feelings Don't talk about like where you're at in life Don't have power in the sense of being a man

And like try to like almost like undermine yourself Like that's kind of I don't know if you saw I'm assuming you've seen some of this shit The Andrew Tate stuff getting kicked off I live in a primal bubble And so it's not until I go like Still know some of it Unless I'm going on a podcast with that person

I mean, I know something. It's very, very surface level. Yeah, okay. And so I just want to put that out there. It's very surface level. Okay. So anyway, as long story short, I mean, this guy came out, you know, obviously said a lot of dumb shit, said a lot of smart shit. But it had this like large resistance against, you know, not against, but kind of like this strong empowerment for men.

and then obviously a large resistance met by like seemingly like another, I don't know, I don't know, we'll call it agenda for whatever it's worth, where it's like, I feel like we live in a society where like all this stuff you're saying, you're talking about, I fully believe in the idea of like shutting your phone off, turning off the Wi-Fi, like eating more foods that are actually really beneficial and healthy for our body and the supplement stuff, the stuff that is actually really benefiting us. I do believe that. I do believe at the same time though we live in a society where like we are like pushed to be. pussies. Oh, yeah, absolutely. So, so my question to you is like, obviously, besides these things,

and I know your answer is probably going to be the nine ancestral tenets, this is how you, how you avoid being a pussy. Um, besides those things. Yeah. Like, because I think the, the, the, like I said earlier about the fear and the acceptance of self, because let's be honest, right? If I was like, okay, I want to, uh, follow the things that you're talking about. If I wanted to be more like you, if I was like, you know, I like what you're doing, I want to. I want to be more like, you're doing. I want to follow these tenants whatever you're calling them yeah i need to be able to before that moment almost like allow be able to allow myself like to not allow myself to continue to block myself mentally and i think a lot of people they don't they don't they're not willing to go deep

everything still stays surface so like i i still keep i'm trying to come back to this with you because i'm not getting enough detail i don't know if i want more for whatever reason but like like what allowed you to make that switch like because you weren't always this guy right you have I've been like the last 15 years, like you said. When were you like, this is what I've been? Because before it sounded like you were a successful tech guy and you were doing like sales and you sold companies. And then why were you like that life that everyone's like kind of rat racing to chase?

I can answer that. You know, you probably heard that there's the science of achievement versus the art of fulfillment. And I think it's really tough. I don't think it's tough to achieve. I think that we can all achieve at a high level if we just work hard. Yeah. But we're very rarely aligned with our life's true purpose. And nobody ever bothers to feel.

figure out that why they don't spend time going deep inside themselves and then connecting with an altruistic why so i think it's it's really important to understand that um the science of achievement the art of fulfillment you marry those two things and you get a taste of that i'm i understand what you're saying it's true i'm asking about you specifically how i got into it yeah you specifically 15 years ago i'm doing all those things i'm achieving life looks good you got money but you kind of had some debt because of like the shit you know the buildings and stuff we talked about yeah but we still had to i mean here's the thing um again we achieved you would look you would look at us and be like hey they're doing pretty

fucking good yeah this was not very fulfilling this didn't fill our cups i mean what she's doing practicing in dentistry yeah you know she knew that this wasn't aligned with her purpose in life this is what she did she get one day she comes home she goes i'm done not doing that again like oh you fucking kidding me we have like eight million dollars a debt you're done like we're just getting started she goes no i'm done because my life's true purpose i figured out how to achieve, but I'm not fulfilled because what she said is my true purpose is to be a mom. And I'm not a mom now. So I'm done. There was no more conversation about it. And so this was one of the best things that could ever happen in our lives because we're both sort of playing the masculine

role. We're both fighting, providing and protecting, you know, bringing that home. And so what this really forced me and forged me to do is figure out, okay, how do I continue to achieve? I know how to achieve. But how do I now also marry that with the art of fulfillment? I'm not going back into one of the, I know how to do business. I'm not just going to indiscriminately choose a business anymore. I'm going to do something that I know is my life's purpose. And again, because of my kids, why in the world? I said, what kind of piece of shit am I going to be if I don't model, teach, and preach this message to the world? Because I know a path to a way fucking better life. And it's pretty simple. It's a pretty simple thing. It doesn't cost anything. We're talking

about these things right now start with liver but but this is the path and so i said i'm i'm going to dedicate the next decades of my life this is my fight and again when i started doing this and i started getting feedback from people i knew that this was the right thing to do people in my in my you're talking about like kind of getting rid of the bullshit like focusing on the things that matter the tenant things that you're talking right because it is a process yeah i mean you look at me 18 years ago and we we had all these modern day trappings as well yeah you know so it absolutely becomes a process so how was that process where you're like fuck i'm not going to be on my phone anymore like were you always on your phone prior like what was your actual process like multiple phones prior

i was on call 24-7 like i had a fucking beeper and i mean do you remember the beepers yeah i mean i was i was i'm like 33 so i'm like right before i remember like that would have been like i'd have been the beeper thing to like get picked up from the movies when i was like fucking 12 or some well i had i had a beeper at a blackberry i had another phone you name it so how was your transition well it depends it depends on what we're talking about when it comes to food that was overnight we threw out everything in the house and we immediately went all we're like fuck i'm trying to go to 7-11 and just gets to it wasn't easy it wasn't easy and it wasn't perfect you know there were there were many

relapses that i had and i say a relapse like i would would be on vacation and i would like sneak a donut or something oh donuts man oh my god and the fuck i love donuts the kids would see me and they and they would make fun of me you know it would make me feel you read any donuts i would trying high. Like, now, what about now? No,

no way. I haven't had like a donut or any of that stuff in 15 or 18. Really? It's been a long time. Nah, like a donut.

Oh, 100%. And here's the thing with a food that I eat with a satiate. If you do these non ancestral tenants, if you put down the phone,

if you have this kind of bond, if you know your fight, your purpose, your passion, what you do in the world? You know, it's crazy? You're so satiated. You don't think, oh my God,

a donut two seconds of this temporary satisfactory. This is like fucking heroin, right? you're going to eat a donut it's going to be happy you're going to be happy for two minutes two and it's so good you know what else is so good so good the 23 hours the other 23 hours of your life yeah fuck that i'm kidding i'm kidding bring out the donuts listen listen i ate this stuff i feel better already i love it swear and and and that's just it we don't we're all sleeping on our potential

there's this new high that we get and when you feel that incredible when you feel the the the energy the drive that it gets you want to share this with everybody you know everyone that you care about right And then you have this culture, this electricity. And so when I was able to start doing this thing, this kind of fight, I knew that there was no going back. This was the most fulfilling, the most rewarding thing. And again, this isn't even about me anymore, right? This is our altruistic fight in the world.

I have CEOs from my respective companies. I don't CEO any of those other companies. I don't even CEO the Liver King Company. You know, what I do is I'm able to connect with giants like you on platforms like this, to share my personal story, to share my wire in the world, to share start with liver, and then go lift heavy shit, go learn. the barbarian train the barbarian become a barbarian and how much you want to bed after just starting with liver you're going to get some sun you're going to get some earth you're going to say you know

what this liver king guy's not a total fucking idiot i'm going to look in one or two other things that he's doing and then we incrementally ratchet our way up to doing these nine ancestral tenants and then people start accusing you up being on steroids and peds because now you're expressing this fucking wild creature they've always they always accused me about it's i don't go fuck well i'm not even saying you i mean everybody oh you're talking about them i'm saying you okay Okay. When you start eating liver, you do these nine ancestral tenants, the way that you are going to transform, not just you, the population at large will transform. So many guys have already started doing this. And you look at their transformations in a small period of time. And then you stack that over years, you know? And how did we get to a point? We're like a lean jacked healthy guy. Oh, he's on PEDs. He's on steroids. Right. But then we got these fat, obese, metabolically deranged guys. And we don't question. Well, I think it has to do with the actual physical, look of it right like i i do understand like yeah this fat the fat guy like he should probably lose weight but like there's different versions of like a lean aesthetic physique right like the

reason why i think people target you is because of the thickness and the diameter of your veins is more of like a sign of androgen use oh i love it diameter thickening right and here's this is what's what's i'm sorry going no no that's it that's why so like if they look at that they go okay this isn't normal of like a normal a lean physique or bigger physique whatever like that's not a typical thing but this is what's really interesting if you go to these primitive culture tribes they all fucking rock six packs they're all not a six pack i'm not talking about a six oh i know i know but but what i'm saying is like this is the norm they're vain they're more vast a lot of these guys are more vascular than me everybody's rocking a

six pack i'm not that special and they don't have the mechanical loading in a structured way that we know about they don't have the nutrition that we know about half the time they're not eating you know and and these guys the average person in a mom and these permanent in the masai i mean Do you ever do dumbbell snatches? Yeah. Okay, so I'm doing dumbbell snatches, and they don't know. They're like, why is he working so hard, not for food, right? Because I took my dumbbells with me everywhere I travel, and I'm doing these dumbbell snatches.

And I see them looking, I'm like, oh, let me put all the weight in just, just in case they try and lift it. And I'm doing 100-pound dumbbell snatches, and so they come over. They've never lifted a dumbbell ever in their life. They don't even know what it is. They're just in awe. They start lifting 100 pounds. They've never done it before. I'm just saying this is their default.

It took me this many years to develop the strength that I have, to start to express my potential. These guys are so vascular. They're so lean. They're so ripped. This is normal. We live in a world where this is not normal. The modern day, our surroundings right now, it's not normal, and it's to our detriment, and we have to change this.

You talk about just the fact that people are just in less shape. It's not just less shape. People deserve to have six packs. People deserve to say, I'm a fucking ten. I'm going to attract my complimentary opposite. I'm going to wake up next to a tin every day. I'm going to love and lust the lady that I wake up to every fucking day. How are you going to do that when you're six, bro?

And I'm gaining five pounds a year in perpetuity. Guess what? One day I wake up, I'm a beast. Guess what one day I wake up next to this beast. I don't fucking think that that shit's sexy or attractive. And there ain't no fucking way these guys can say the same thing. You can say you love her, but you can't say you lust her. Now you're looking outside of the marriage for that shit.

These modern day primitive culture tribes, they don't have any of this fake cosmetic shit they're beautiful people the men and the women they're strong as fuck so I'm not just saying oh we should be in better shape you know I'm saying the default way of being these modern day primitive culture tribes they're pretty

fucking built they're attractive they love their lives and they lust so how do we find a balance how do we find a balance because obviously like not everyone can just go live in like a tribal area right and they're not going to be able to like completely forego all of these things that we have a balance for what like to like because you can't like

I said I can't go like all right I mean I guess I could just move somewhere and just like try to live that life how do you do it in the modern world exactly this is pretty much what I do back in time and you know me go live like cave man brother and go live in cave right like I live in a mansion dude you know what's crazy when you said that well maybe think of this fucking this fucking show that recently came out and it's actually called primal oh wow it's a cartoon and there's not much speaking and it's my favorite fucking show oh it's called primal okay it's fucking there's not much talking there's not much talking this very few words but it's a it's a it's a cave man and because when you say the caveman thing it kind of made me think about it it's a caveman and his dinosaur and they like fight and they like hunt and they do all this crazy shit yeah and it is so entertaining okay like i swear if you watch this like text me i swear to god you will love so i watch 40 minutes a night with my kids you'll love this we're gonna we're gonna tune into private this is it's so good it's addictive you'll be like nah i got to watch two episodes i swear i swear so so it's a very gradual process that process that you ratchet up i sound like a broken

fucking record it's fine start with liver you start getting the son you you get your bare feet connected in the but what about sunny in the butthole round it to the you're the fourth person that's asked me that since i came to god i'm to be honest because it's a little i'm asking only not because i've done it i'm thinking about it but it's really because i see this i saw that shit on ticot when i was taking a shit earlier i was and what do they say yeah what it's no it's no i don't know what they're saying i just sorry i'm fucking trolling no i'm not trolling you it's actually thing i seen on ticot well we're like there's like the guy and a girl and they're like they're ass up and the sun is and it was like a thing obviously it's like yo i mean sun is supposed to be

there back in a day obviously we didn't have shorts i don't see no problem with it and and there is a legitimate study that shows that it's from like the 40s or 50s that's sunning your balls does increase your testosterone interesting i don't think there's any problem i mean we do that at home so you asked the question but you do you do the legs up like this well i just fucking walk around but the kids she's like okay it's time to sun your balls you know this is what she's liver Queen's like guys ghost on your balls and so we do have an estate and we have staff and you got some okay and so she's like uh she she puts like these barriers up like this tree to that tree oh yeah and then the kids are just out there reading books on their fucking balls man so that that should

answer your question but again you ratchet it up you're not going to start all nine ancestral tenants at once like yeah do you do any Olympic lifting snatch or cleaning oh yeah that's how I started yeah oh is that right yeah before I got into body building the first thing that I did was actually Olympic lifting oh that's incredible yeah and how amazing does that does it feel when you hit a lift? Oh, I mean, there's nothing like that. Like, because it's just, it's almost like, uh, like doing a muscle up or one of those movements that are similar to it.

It's like it feels almost, uh, it's up for this, right? Yeah. It's flow. It's perfect. If you nail it. Yeah. When you nail it, it feels effortless. Yeah, yeah.

Like you think like the weight almost like doesn't exist because you almost just catch it in the right moment. I love that. I didn't know that about you. That's, that's cool. Um, so here, here's the deal. If I were to tell you to go do all nine ancestral tenants and then each one has such depth to it, Eat alone has such depth to it.

I could tell you what to eat, what not to eat. I could tell you that you need to fast five days a quarter. I can tell you the feast and famine cycle and what the, I can tell you all of the steps, all 25 steps to hit the snatch. You're not going to do shit. You're not going to remember anything. So again, I say start with liver. Start eating liver.

Let that drive you. If you feel a difference doing that, then go get some sun, go connect with the earth. Go study the other nine ancestral tenants. See what's excessive. So I wrote a book. It's the nine ancestral tenants. And it's a guide book that shows you,

one by one how to implement these things. But we make it really simple. Start with liver. Go get some sun. Go connect with the earth. Go lift heavy shit. Learn the barbarian. Become a barbarian.

When you do this, you're going to know strength. And you're going to realize you're no longer a pussy. And you're going to realize that you got this incredible value in here that I can express to the outside world. And I'm going to figure out my why in the world. You're prepared to figure out your why because now you got strength. Now you got the breath in you. Now you've got a fight in you.

You're figuring out your purpose, your passion, your direction. You're no longer aimlessly just wondering. You're understanding, hey, man, I got some. fucking value. I can push back. I don't have to be mindlessly compliant anymore. And when you realize that you have value, again, a tin attracts it. You just talk to a guy. A guy wants to be with a pretty girl. I'm like, what kind of woman do you want in your life? And if you don't feel motivated enough to start making these changes because your life sucks, I say, well, what do you want to be attracted to? If you attract your complementary opposite, let that drive you to be better,

to do more, to become more. What about the fear? What about the people who are who can't, who like want that? They want to do that. And they can't. And they can't. can't get past the fear of like taking the first step of eating liver yeah sure or the second step wherever where like the fear continues to hold them back like maybe they're like yeah i eat that once but like man the taste like you know oh i can't go back to it or so a lot of whatever steps are hey i tried liver it's fucking disgusting i don't hear a whole lot and i'm and i don't even want to talk so much about the liver i just mean in general what like how do you get past the fear of changing yourself yeah this is my so a lot of people like hey how are you going to

really motivate people and this is what i know i can look at most people and say you know and I don't mean this in a derogatory insulting way your life fucking sucks you go to a job that you hate you come home to a life you don't love you sedate yourself enough with cool cartoons like prime which I'm gonna start watching you're gonna love that I swear 10 serious and then they eat their processed food and then they're in a coma and then they take whatever drugs they need to take to feel better and to get hard and guess what that's their that's actually their day and then that's their week that's their month that's their life this is what I tell people I don't care what your fear is like you hate your fucking life is that enough of a

catalyst to push you forward. And if you don't want to do this other thing, I got one thing that you've gotten cold. You get cold. You get somebody in a cold-ass shower or a cold punch. Oh, yeah, I got a cold punch. I love it. And I tell people all the time, hey, because there's people with chronic fatigue, this happens all the time. Fibromyalgia chronic fatigue. They haven't been out of their bed. They haven't been out of their house in years. And so they don't know where to start. Oh, I can't even get liver. I can't cook it. You know, none of this stuff. Go take a cold fucking shower. You tell me how you feel after that. Just that. Just start there. Yeah. You just start there and you guess what you've not had energy like this and let that drive you to do more to and

it's not easy right but but but but but feeling that way yeah i mean everything is step by step like even if even if we weren't taking any of these principles or any of these tenants like to achieve anything is like to slowly do a little bit more and do a little bit more because if i told like the person who's morbidly obese like just train and eat right and do all these things and be like where do i start because it feels like it's so far away so it's like a matter of like okay just get out and walk more just get out and move more yeah or just like Don't change your diet completely just stop drinking soda or stop drinking soda six days a week Incremental change is progress. You know, my brother said this one time. It's like the guy who doesn't

eat liver. The guy's a loser, dude. Well, this is like some like crystal meth rehab saying that Oh shit. It's like it's like it's not about perfection. It's about progression. Right. And again, any step that you take to get better is called getting better. Right. Wherever the fuck you are, there's one step you can take to get better. And it like you said, if it's just walking, Because I say, you know, get out there, move and go lift heavy shit. You don't got to start with heavy shit. Yeah. But you can do pushups before dinner.

You can go for a walk before dinner. You can go for a walk after dinner. You know what that does as a glucose disposed, what that does for your metabolic health, what that does for your cognitive health. And when you feel that change you, that incremental change, that pulls you forward in your whole ecosystem, your whole being. So this is what I would say, you know, somebody who fears it. I'm like, okay, what do you fear more, right?

Do you fear more live in this life of hurt, hate, suffer, and struggle? because if you fear that enough, let that drive you to create some change, incremental change, and then get overwhelmed with all these things, but start at one thing, and then we're going to guide you to another and guide you to another. If you can enter my ecosystem, I have a lot of product experts that are going to be here with you, they're going to walk you through this process. To you're good, dude, you do that sales thing again. That was awesome.

I'm not going to lie, man. You know, this whole time I've been thinking, because earlier... I'm learning from you, dude. Well, I've learned from you, too, but here's the thing. Earlier you said, we're not lines, and I would debate that. I would say that maybe we are lions a little bit but like we're not we didn't evolve from them but just you and me we're me and you specifically we're lions damn you know I feel like if we were lions that that I'd be I would be like well Mufasa got fucking wax but I feel like

I'd be Mufasa. Hey that's pretty cool I mean that's my favorite oh yeah my oh that's right that's pretty dope that was actually one of my favorite uh simba's cool because he's on the come up hell yeah hell yeah yeah your fucking dad died dude thank you no i know you have a great crew here man no they're fucking amazing they're dope as well i could tell them the way that she led up to say that she knew she she knew right away simba pussy she yeah no they're great they're great um so so what where's what's your plan with all this shit because i i i know i i was i was doing some i mean dude is this is this are these people who do the back end stuff for you this is this is a part of my team absolutely yeah yeah because you're you're doing really well on amazon huh we are yeah i

looked i was like god damn i have three companies that do 100 million dollars a year yeah i was looking at it and i put quite a few more in the water where we are gearing up you wanted to kind of ask me a little bit about my plan yeah my plan has never wavered it's to take this message mainstream irrespective of revenue margins or any of that stuff yeah um the liberating company doesn't even run books we're so deep in the red it's not even funny um because i don't care about that but because at this point and you know I will get a lot of backlash if I don't admit to this I've made a lot of money so I can run a company into the ground right now but but the truth is what I really give a shit about is this fight that we're talking about this is why we get so excited talking about this

right yeah so so my mission is really this it's to advance this message with such depth that this goes mainstream and and then I wanted to go mainstream in a way that the next generations know about this because again guess guess what this message this is not I I didn't admit this message, right? This is the message of our ancestors, of your ancestors. But why did we tuck all of this away? All this is how we used to live. And then somebody sold us something.

We started doing other things. We abandoned these ways and guess what? We got really fucking sick. And now we buy all this shit we don't need. And again, we struggle paycheck to paycheck. We're suffering. We're hurting. There's a better, simpler way to be.

So I want to make sure this message goes mainstream. I want to make sure that we put things in place so that the future generations will continue to pass down this wisdom, this free knowledge. And so my goal is to continue. to so we do have a TV show coming up and I'm going to make sure that everything is amplified in a way so the world knows about this message now if you want to if you don't execute on it that's on you but I'm going to do everything that we can do well I mean it's interesting you talked about being in the red from one of your companies or whatever but it's also like I'd rather have

I feel like if I'm looking at this like objectively I'd rather have someone make money doing good than someone make a bunch of money just like shelling bullshit oh god I love that you said that I was just on a podcast and They're like, hey, how much money do you make? And I'm like, oh, fuck, that's the wrong question. You know, listen, I'm going to answer the question. But, and I alluded to this earlier, money is a proxy for the value that we create in the world. Absolutely.

But not all value is created equally. Yeah. So you're talking about doing good in the world. So now you've got to say, listen, if you're going to ask me that question, now I'm obligated to tell you why I do this and how I do it. Because if I'm going to create $100 million a year in revenue, and I'm doing it by doing good to the human condition versus a company that is selling Coke or type 2 diet. Listen, I'm fully behind that. So this is why value is not created equally. So I'm glad that, hey, you support, hey, let's go make some money if we're doing good

in the world because there should be an exchange of value. Absolutely. Right. And so that is part of my goal is, so we got a couple of million customers across a couple of my companies. My goal is to have a hundred of these companies in every different category. To meet people where they're at. So I have a company called Strongjaw.

Our early ancestors didn't brush, didn't floss, and didn't get cavities. And so why would people come deliver? or come to ancestral supplements if they want dental advice they're not going to, right? So I got to meet them in their respective category. Listen, you got dental issues, you got chronic and recurrent decay and whatever the dentist

is telling you to do, guess what, it's not working because that oral hygiene hypothesis is all a myth also. The more you brush, the more you floss, guess what, bro, that doesn't work. It's all just I mean, it gives you fresh breath, but it did nothing for your oral health. And so I got to make sure to get this message and this is it. I feel an obligation.

I feel... Wait, so you think brushing and flossing don't work at all? It does nothing for tooth decay. Zero. I have five percent. Okay. I mean, but, but, but I like, I'm like, okay, I say five percent. You give me a little validation.

No, no, no. I just, I like to hear your perspective on this. Guess what? Prentive culture tribes don't brush. Yeah. They don't floss. I don't like they also don't eat a bunch of fucking candy and bullshit. Right.

Right, right. So if we got that residue and we can get some of that stuff off, but the overwhelming majority of our oral health is contingent upon the fat, soluble vitamins, A, D, K, and again, that comes back to liver, bone marrow, egg yolks, and sunshine, and the mechanically loading, right, tearing into meat that's really fucking hard, making sure that your centrals, that your incisors, that all the teeth get that mechanical loading, that agitation, that resistance to build the strength that it needs to build to be healthy. So once again, I'm going to make sure that I have a company in every different

category. And if I can do that, if I can have millions of people understand this message, these nine ancestral tenants and if we can do what we need to do with Lever King if we can take this message mainstream this is what I'm going to fight for I won't stop for that I love it thank you yeah I do

I'll admit man there's like a lot I had skepticism a lot of skepticism because like the internet they like to talk of course I read I see everything I had a perspective but I like I know genuinely like like I said might make money whatever

it's like I'd rather have someone doing it with a fucking a good intention for people I just feel like if it's going to be made it might be made in a way that it's like when you go, you feel good about it and the people who they think about you feel good about what you passed on because that's the only thing that really matters

ultimately at the end of day. It's like you make all the money in the world or whatever, who gives a fuck, you fucking die. It's like what was actually left behind? Yeah. Did it make someone actually better after? And I think we get so caught up in like just making money

and having shit and doing things and like having stuff that it's like, well, how are we actually connecting with people? How are we actually helping people? How are we actually furthering messages like this that are actually benefiting people for the rest of fucking eternity until the fucking the earth fucking kicks us all off and says you guys fucking is up for so long Tony Robbins made this really simple you know it's not about what you can get it's about

what you can give yeah and it's wild how that's really where it's at and dude in in giving enough like the thing I've realized over social meeting I've talked about this before but in giving and giving like I've made a lot of content over the years like teaching people how to work out bench press all this stuff repeated some of the same videos and then a lot of videos where I talk about my life, my childhood, my father, my, my, my process through these things, the best feedback I ever got and the most support I ever got was when I was talking about either helping someone like physically accomplish a goal or helping someone mentally like because they, they heard what I went through and what I was learning from it.

And then people supported me. Like when I started selling shit back in the day, like 2015 when I started selling apparel, my brand was called B and Figuer and I started selling stuff and people would show up to me, Expo's just massive lines. And every time they're wearing all my stuff, obviously they had to pay for it, was making money. They would come to me and they're wearing all my shit head to toe. And they'd come to me and they would tell me like, yo, I didn't kill myself because of this video that you made and they're crying to me and they're telling me about their life. And that made me really realize like, wow, this is like the thing that's giving me genuine purpose. And I didn't know it until it came later because I was just filming videos because I was like, this is all my heart in my mind and I feel like I should just talk about it.

And then I started getting the feedback in person. And yeah, obviously I was making money throughout that time, which allowed me to live. live the life that I'm able to live but man I it's that was a thing there it's like money almost just became like because it is genuinely this just a number but it's like the people if they come like you know many messages I get where someone's like yo what you said that this video like you saved me like I've had countless interactions to people like like I didn't kill myself because of this or I didn't like I have a daughter now like because I didn't fucking in my life and she still has a father and you like all this kind of shit man like and it's crazy because I feel

so blessed to be in a position where I'm able to do that in a way where I'm actually genuinely helping people. And that's why I say, like, so people will maybe try to shit on you because of, like, how you're doing it. And, you know, I'll hear all the rumors. We'll be like, oh, it's fake. It's this. It's that. But, like, you can't fake the fact that you actually give a shit about the things that you're saying right now. You can't fake the fact that the things that you're actually saying are actually beneficial for people. Yeah. There's no, like it's all the statistics. I shared. These are all facts. It's like I made this up, right? Yeah. And again, anytime somebody wants to talk about the accusations, cool, let's do it. Like, let's spend five minutes

to make that a side dish, but I always come back to the same thing and I say, you tell me what day of the week it's more important to talk about me defending whatever superficial accusation that you're talking about? You tell me what day of the week, that's more important conversation than talking about the world that's hurting and the simple elegant solution, a path of living a better life. You tell me what day of the week that's more important than that. Yeah, and we know that all fucking day. Yeah. And again, it's a vocal minority. It's these guys leading a cancel culture as a self-made king, as a strong man. I'm like, guess what? We could talk about that for five minutes, right? But I will not allow the

my vocal minority to reframe this conversation. My main bullet is the main bullet. This is what we're going to talk about. This is how we're going to help people. Yeah, I love it, man. I fucking, I support it. I appreciate you. I'm glad I got to finally meet you. I'm glad I got to finally talk to you. So before we get off this, number one, we answer questions at the end of every episode from the audience. And then number two, before we answer those questions, do you have any questions for me? Yeah. You've been at this for a while. Yeah, a long time. How many years? fuck since the beginning i mean 2011 like i started my instagram account i was on fucking twitter in 2008 like i've been doing social media forever why couldn't you reach out to me back then

and say hey man get into social media well i didn't know you back then what the fuck dude i'm just joking i'm just joking no dude i'm glad you're here now it's because what you said it's about like a year and a half it's been a year in a month yeah it's been a year in a month um but i know you're having fun i have so much fun and and that's the key right again if you're aligned your purpose your passion achievement fulfillment you're going to have fun along the way But because of what you've achieved and you've scaled it and it's been sustainable, I do want to know what is your key to success? Like I said, you know, I kept talking about earlier about like the fear and like how do you overcome it is like I think the most important thing to success is figuring out who you really are and what really makes you happy. And I think the reason why it's so important because everyone does things and I've realized this in my own experience specifically specifically on social media in which people kind of like, oh, that works.

I'll copy it. Oh, that works. I'll do that. And it's kind of like a disingenuine act where it's like you're not doing it because it's genuine. Just because you think, oh, I can make money or I can do this. And I think like I told you earlier about the stories that I was told when I was telling my story from my heart, the genuineness of it. I think it comes down to be able to be able to be able to be your true genuine vulnerable self. And it's very hard because like I said, maybe you're the guy or the kid who hasn't fully processed those things in your life, those traumas. Because we are all products of our trauma right in our past and like no matter how much we want to believe this or not to be true it's the fucking truth we're all products of that because we're here today the ages that we are but throughout

our whole life all the shit that hit us made us who we are right if we talk about going through like fighting the fire going through it and dealing with it going through the stress and in the wear and tearing the gym that's why you have the physique that's why you have the body why we have anything is because we go through those things so learning and allowing ourselves to genuinely look in ourselves and go okay who am I really like what really makes me happy what really makes me who I am being able to be raw being able to be genuine being able to be vulnerable those are the things that make us truly successful because imagine every relationship imagine your your wife she had a problem with you and she never really told you but she kind of always had that problem and it's only going to be able to

fix that men that part if she's able to say hey this is how I feel when this happens right right that's being genuine that's being raw that's being vulnerable in the face of maybe fear because like maybe she's afraid to say something, not that you're a bad person or an intimidating guy, but I'm just saying like, in all of our relationships, friendships, all that, like we're afraid sometimes to go like, hey, this is how I really feel. This is what's in my heart because maybe it makes us feel weak. Maybe it makes us feel, you know, not as good as the next person. And we don't want to feel like, oh, my ego's hurting, right? So diving into yourself deeper or looking inside deeper, that's the thing that's going to allow you to be raw, to be genuine. But we have

to be willing to do that first. And I think it first starts with like, Accepting where you are and understanding that like you're not supposed to be perfect You're not supposed to be like oh I got this figured out like not and everyone else doesn't have it figured out either Like we constantly are figuring out even though obviously it's like after this conversation it's like oh you got a lot figured out But you're still in a process of learning like that's what life is and accepting that because we go because especially with the internet now we go Well I don't like I said earlier well that guy's got to figure out and he's younger than me or that guy's got to figure out He's my age and something's wrong me and then the constant doubt the constant doubt letting go of all this external stimulus of like how they think I should be or what's happening

to these people here and just going like okay where am I at my life what what really makes me happy who am I really what do I really want and I think people are afraid to do that is that what raw really represents that's what this is all about but I didn't hey whoever gave me my study guide we got to talk because that wasn't in my study guide but that's what it seems like that's what it's all about so this this symbol right here I talked about us before another podcast but these are four things that I think are important and I didn't write there's no no tent you know they're They're just things that I think are important, right? And this is embedded into the brand as far as personal growth goes, right?

So it's mind, obviously challenging the mind, learning, trying to become better, trying to understand yourself better, right? It's body, physically achieving something for yourself, challenging yourself, right? Obviously for me, bodybuilding, the Olympic weight lifting, even if it's just like, okay, I'm at this point in my life and I want to get to this point, what do I need to do to get there to challenge myself physically, to like to always give yourself some sort of physical challenge, okay? So challenge yourself mentally, challenge yourself physically. And then there's two more things, right?

Spirit and soul. And I'll explain both. So spirit is like your, my connection with everyone in this room. Like when you walk in this room and like when you walk into the front gate and you have that energy and like you're aware of how your presence is felt and trying to understand that more deeply, like trying to understand that, you know, when you walk in the room, you don't want to be like, oh, it's like a dark cloud over this person. If people like ever tell you that like trying to be cognizant of like the fact that so-and-so, my buddy told us about me. My buddy's like, yo, are you okay?

And you're kind of taking those mental cues and be like, okay, I'm trying to show up better next time. Right. Right. This, this connectiveness, right? Yeah. And then soul, which is the thing that I just talked about in relationship to Raw, which is like, soul is, I would say, my connection with my genuine true purpose

and trying to constantly figure that out and trying to constantly figure out what that is, what that means to me now because it's also changing. It also evolves over time. Like when you were younger, you didn't know what it was, right? You dealt with that stuff. You went through that stuff. And then you finally got closer to what that genuine purpose was when you had the issue with your kids.

And then now you're like, okay, now I have this mission. This is my purpose. This is my soul. This is what's deep inside of me. So this is all related to this. It's related to the raw gear. That's what all that is. So I thought about all this.

Just because the guy when I was making a logo, he was like, what do you want the logo to be? I was like, well, these are some things that I really care about. And then he's like, okay, four things. And he made it. He made it around that. So this is just a different iteration of it, which is a verbal conversation piece of it. And the raw gear, the clothing is a physical representation of it. the thing that I try to challenge myself more and more now with moving forward is the thing that you're talking about in relationship to your brand and all the products you sell is like trying to push that message and making that message more relevant and more because obviously I can't like yes that the thing that I'm talking about because obviously I can't be like I can't sell a shirt in every way and you know that that's what the shirt is saying you know but I try to talk about this more and more but that's what it is that's totally what it is yeah I'm not surprised that you have that depth and that philosophy you know I'm not surprised when I meet someone that's that jack that has this reference

find of an idea that's value that that expresses that kind of value um you know i i the truth is i was thinking how was this raw i didn't really know earnestly i was thinking how is this raw gear is it 100% native organic materials this is what initially i thought is it raw gear i had to have all of my own own shorts made yeah so i could have organic cotton we'll make you some stuff i'll make you some shit but to understand this meaning behind it i'm not i'm not surprised that it's this deep it's this philosophical and that you've achieved the success and and you're just getting started man and the crazy thing is man it came from my audience like remember i told you the story about the kids coming up to me i i when i was i remember sitting back and they were buying

myself it was called being fit gear and it was just stuff that i wore it was like merch in a sense stuff that i liked right hats tank tops etc but when they were coming and telling me why they were supporting me it was because of my ability to be raw to be genuine to be vulnerable that's why they were saying you know i'm even if they weren't saying it they were saying it because they come fully clothed in it and they're saying yo you saved my life and And then I see that guy and I'm like, oh shit, he's supporting me because of that. Not because I'm fucking weightlifting guy who lift the girls did this hoverboard, shit, all the jump out of the pool shit.

Not because of that. He didn't come up and say any of that. He said, you save me. And he has me head to toe the gear. So they gave me the message. I didn't know it right away. And then so when I thought about the rebrand, I was like, because this, Raw, raw gear's only been around for about like a year and a half.

Oh, wow. But being fit gear was around since 2015. Okay. So I just changed it now and started involving athletes sponsoring people. because I was like, I wanted to involve more people into it to spread that message, right? Yeah. And they gave me the idea because they were like, you know, this is why I'm supporting you. And all the messages over the years, this is why I'm supporting you.

So then I was like, okay, that makes the most sense. So I can make that transition. I can make it make it make sense. I love it. I mean, raw is primal. You know, it's wild. It's free. What it stands for.

Like I said, I want to know about zoo culture? Hell yeah. All right. This is the last one. Then we'll get into these questions. Sorry. So zoo culture. I don't know if you realize this, but you.

You've seen the gym that I owe, right? So in, I wanted to blend it, right? So, and you'll like this. In the O's, there's four triangles. If you look at the logo, so in the O, it's like, you know, the O, it has like the line and triangle, but they're different shaped triangles. Okay. I tried to blend, like, personal development into like a group setting in which the idea is

this red line is that no matter who we are, no matter what, race, religion, cre, whatever we believe in. We're all human. We all bleed the same, right? And this is an environment that encourages people who hopefully have come. come in with some sort of personal development right right to better themselves into a community setting in which your the goal should be to communicate to teach to give to people whether or not they want to be like a bodybuilder or a power you want to you want them all in the same area

because the bodybuilder might teach the power if they're about getting his triceps a little bit stronger because like it makes his bench press a little bit better and this ecosystem that allows us to all kind of push ourselves and our own respects and what we're goal what our goals are no matter what and under the idea of that red line that we're all in this together no matter what because we're fucking human. I love it. Yeah. Well, you know what else I heard though? I heard that you spent a pretty fucking penny. Oh yeah. I'm developing the like the world class gym. Yeah, a lot. And I know you said this is the last thing, but how much fucking money did you put it to that? The original location? Well, I don't even know about the original. So you're in a

different level. All knows, everybody talks about you got to see this gym. Well, dude, the thing is the gym's not that big. The gym's it's about 75, 8,000 square feet. feet the original gym. I kind of undershot what what it should have been. I didn't realize like the power really of social media as far as like, you know, people coming in real life until I was like, oh shit, it's a lot. So, but I spent about about $500,000 on that gym, right? And I'm moving to a new space down in Encino. So the reason I say two different, two different spaces because the original gym is going to turn to a trainer only location that like people are going to come and like rent space and also like rent seminars and things we're going to do.

teach people basically how to be a better trainer, but how to be better at selling and also be how to how to be better at like building your business. Okay. In person and online. The original location is going to turn to a trainer only location. And then we're moving to a bigger space because we need more park and we need more space in general, more equipment in Encino. So that'll happen in like probably about the next two months. The way that people talk about it, it was a Well, there's a ton of stuff that's expensive for sure. Yeah. Yeah. Well, I mean, again, like I just I in my mind, I'm actually almost afraid to go see it in person because everyone's built it up. It's smaller than you think.

That's the thing. You think it's bigger because also on camera, everything looks bigger. Yeah. Well, that's badass, man. Well done. And again, I know that you're just getting started. I just, I really, I know we're going to answer a few questions, but I really hope to establish a brotherhood with you, man.

Yeah. You're fucking awesome, man. Thank you. Yeah. Yeah. I'm fucking, I love what you've done. You did so fast. That's why I was like, there's got to be some shit.

But maybe you just had a lot of business shit prior. This is really what I try and tell people. I mean, someone asked me on a business podcast the other day. How'd you do it? How'd you do it? And, you know, I kind of flirted around with some things at the beginning. But it's no different from creating any business, right? And it's no different from what you've done.

Like, you don't wake up one day and go from zero to six billion because you just figured out a problem and you just solved it and you just sort of artificially created value. You created value in yourself from a young age. You continue to work hard. And then when you express that value and you've identified a problem. And guess what? I have a really simple, elegant solution.

It resonates. Yeah. People pay for value with time, money, or both. And by evidence of the followership, the impressions that we get, And what we're doing in the world, I think it's reinforcing, guess what we're doing a decent job. Yeah. And it sounds like you do the same thing. Obviously, for the last 15 years, you kind of started to live this lifestyle.

Right. Then you lived it to be able to sit here and say it. Right. Makes sense. Dude, like, you're fucking dope, man. I hope, I want to come out and check out the fucking place. Oh, it'll be a ball. I would love to do that.

It'll be a ball. Film some shit, you know? Hell yeah. So let's do these questions. Let me pee real quick, though. Go for it. Well, I got to say, this has been a lot of fucking fun. Yeah.

I because Bradley's such a big fucking dude he's a little intimidating you know like you know that this is one thing that really sucks when when there's another definitely alpha guy sometimes they think that I'm going to try and project like this alpha presence and then it's like the like this standoff thing that's fucking ridiculous and nobody has fun there's no good energy and like the minute I saw Bradley I'm fucking giving him a hug couldn't wait to see him You fucking give me a hug And physically intimidating But again the love was

I mean he talked about like The chemistry when you meet somebody The way that you enter a room That spiritual presence And the very second you open I was joking around Open the gate open the gate But the second you open the gate

I could feel that love I could feel the open arms And I was like Give me a fucking hug heart to heart I tried to dab you up at first And I was like oh she you want the hug I want to know And this is weird

Because I don't hug people I'm just like You know what I do I give them the fist from about out here right is that true and i say it i announce it because guess what i don't want you to touch my fucking hand i'm like i'm like because i don't want to smell like the fragrances everyone has these fucking fragrances today and it drives me crazy because we don't do any of that shit i don't want to smell like you i'm not going to shake your hand so so guess what i'm

going to give you my fucking fist right about it and i'm going to announce it i'm going to announce it i'm going to say yeah give me fist bump right here no it's funny because half the time i'll be in the gym and i'll be smelling like shit and they'll be like yo can you please put this deodorant on is that right I feel like that's just a laziness part of my like probably one of the tenants you know I'm just kind of lazy so I do it naturally

like not putting the fucking deodorant I love it I love it Rob primal and sexual work you not have a you not have a deodorant thing no way you wouldn't make one well you know what

here's the thing we got this these thermo regular well no this is true like why would you want to block these thermoregulatory mechanism that we involved with yeah I mean I'm over here I don't know if you know if you know

when I first came in I'll sweating balls and again like I'm sweating balls but I'm the same temperature. This is my body's way of saying we're going to maintain homeostasis while other people block this thermoregulatory way of cooling themselves off. They're heating up the core temperature.

Meanwhile, I'm over here. I feel the same. And I'm over here getting wet. It's pretty fucking fun. Yeah, it's not bad. I like it. I like the perspiration. Okay, did you tell them where they can send the questions

how they send a question? Okay, so if you guys want to submit your questions, go to Ask Rawtalk at gmail.com and submit them there. Are you guys ready for the questions? Yeah, or Instagram, Raw Talk. Yes, we got the new handle. them at Instagram as well on DMs. So the first question is, do you ever feel like you miss not being famous and is it exhausting?

This is really interesting. I'm going to admit something that is going to make me seem like probably an idiot. I had a dream that like I went somewhere and people didn't recognize me. But this is all new to me. How do you feel? You know what? It felt like I wasn't doing my job. It felt like I was letting everybody down.

Oh, like you fucking failed or something. It feels like I fucked it all up. I've had this dream more than once, which is why I know like it's actually relevant and it's in my head now. Fuck, I forgot to ask you. Have you ever done ayahuasca?

No, but I would like to. I would love to. Have you? No, I'm going to do it though. Okay, good. In Peru. Well,

I know we're mushroom brothers. So that might be next. We should do it. Hell yeah. Oh my God. We should do it like really fucking soon. Dude, I want to do it so bad.

I'm not, I'm not kidding. Same here. Like, I want to go to Peru and do it. Because again, like these experiences expand the proportion of our living. Oh my God.

to the original size. Exactly. And then you have, so this is what I would say, do I miss it? The answer is, yeah, I do. And I miss it because of my boys and I miss it because of my family. Because when we go places, I know that we're here to be on point. I know that we're here to do a job. We're going to spread the message. We're going to interact. And when we do this, it's validation that the message is getting out. But you know what? Then everybody leaves. The bodyguards leave. The everyone's gone. And now I'm just here with my wife and I'm here with my boys. And we just want to go to a show, a magic show, or wherever we're at it to go do something yeah and you know what i get hardly any time with them even when i put on a shirt and a hoodie this is my disguise the beard though it's crazy and then what am i going to put over

that you can't i know and so i do miss it um but the what i really do now is like you know what i'm going to i'm going to lean into it in the sense that um this is an opportunity to model teach and preach in front of my kids i bring my kids into it i have my kids talking to girls wherever we go girl if girls come up hey strike a rad come talk to these girls you know and i make them do it. So if we're going to do that and I do miss the intimacy of it just, no, you're anonymous and you can just focus on that family unit. I do miss that. But if you think about most of the way that we live our lives, we get that time together, the overwhelming majority of the time. Anytime we go somewhere, forget about it. You can't go for a walk. You know, you can't go for

a walk. And so that's a little bit tough. But most of the time we spend together, it's one week out of the month, we go somewhere. So the other three weeks out of the month, we have that, we have total privacy yeah we don't we don't have that issue i do i do miss it um but uh we've learned to deal with it and yeah yeah i'd say the same thing i mean i i definitely don't miss that just because i i value so much the ability to speak to people that's right you know so it's like if i if i forgo that then it's like i'm not able to speak to those people anymore and you know it's where i'm sure you've i know you've been in the public eye for a long time when i hear the word famous this is all still brand new to me the novelty of the word famous did i ever think ever in my life liver king that's bullshit

I mean, I don't even think I'm famous and it's just bullshit. What do you mean? I just think fame is such a bullshit thing. I mean, obviously the fact, yeah, like, obviously the fact that, like, a lot of people know you, but I think people get caught up in the idea of fame and, like, being famous. Sure. So I, you're widely recognized. And I think that word was used, but when people say that, or even the word celebrity or

anything like that, you know, again, this is all brand new to me. But if that is a proxy or an indication that we're effective in amplifying this message, so be it, you know, we're doing a good job and we'll continue to lean into it. Yeah, hell yeah, absolutely. Give us the next one. Okay, so this person says, my partner has sleep apnea, and we haven't slept in the same bed for four months. She was told that she has to lose 10 to 20 kilos. How do I get her motivated to lose that weight, not just for herself, but for our two kids as well? Sleep apnea can kill you. I mean, that's, I'm going to be honest. I'm not trying to be like mean or anything, but I feel like if you valued, you know, your kids, you understand that that could end your life prematurely. you need to do something about it, it's that simple. I mean, there's no other way to put it. I love that.

You know, when people aren't motivated to take change for themselves? Like, if death's not motivating you, then what? Like, what else are you going to do? So this is for the female partner, right? So it's like, you know what? I don't really believe in motivation, inspiration. I believe in a commitment to a why in the world, right? What's your why in the world?

You're a mom. Do you want to be there for your kids? Yeah. Do you want to see your kids get married? Do you want to be a grandma? If you can figure out that person's why, give them that motivation, because sleep apnea will kill you. Yeah.

Then you're going to take some action. By the way, she needs to start eating liver. Get some liver, too, yes. All right. And then this question says, Hello, Bradley and guest. I'm an 18-year-old male, and I feel very lost with what to do with my life.

I feel as though a lot of my friends are going to college or treated school and seem like they know what they're doing with their entire lives. And I'm happy for them, but it also makes me feel belittled in a way. any advice all right so this is great you're 18 you don't know what to do you're doing with your life I had no fucking clue what I was going to do with my life when I was 18 so also your friends you think haven't figured out I'm just going to tell you the truth they likely just do not have it figured out maybe they have a little bit more of an idea than where you feel like you have your

idea but like I was even saying earlier before we kind of got into the audience questions like we're all still figuring this out and being comfortable in that fact is one of the most important things like knowing that it's okay to figure it out is fine knowing that like that's just a process of also figuring it out is trying to figure it out. So don't get caught up in the fact you don't know where you want to go yet. Get cut up in the fact that like you are trying to figure out and allow yourself to do the things. I always focused on at the time. I was like, hey, where am I really happy? Where do I really feel my best? And, you know, for me, I'm not saying it's the same for you, but it was in the gym. And it was in situations in which I felt like,

okay, I was getting this feedback that, you know, at a time in my life I was always looking for, which was that fatherly advice, that father and I found that in the gym like I talked about earlier. So put yourself in situations that allow you to feel your best, right? That allow you when you're in them, you're like, I'm learning something. I feel like I'm getting better. And don't get so caught up and like, I need to figure my life out. It's not that simple. And you don't have to like simplify it to be like, it just I need to know. I need to know. Because sometimes like when you chase something like that definitively, like you kind of you, you, you almost make it harder for yourself to actually get what you want from me. I love that, you know, I think that you need to

continue to take massive action, right? Don't be stagnant. If you, if you can, developed or adopt or learn a growth mindset and you will figure this out along the way yeah i did not know what the fuck i was going to do at 18 who who does know and this is why i think it's so fucked up you think you're going to go to college and choose your major at 18 when you don't have any fucking clue what you're going to do for the rest of it and you know what happens this is what happens okay now i got a degree now i went to graduate school now i went to school for 10 years and they just got a bunch of bills they got a bunch of bills and guess what but now i'm locked into this profession because because i i have such sunk cost here now i can't cut bait so guess what now

for the next 40 50 years i'm going to do some horrific profession that i don't like that i don't love yeah and again now i can achieve but there's no art of fulfillment so i think whoever has it figured out at 18 you probably don't just take massive action drive forward continue to get better as you can continue to build that value in yourself and you keep an open mind and open heart you're going to discover your why yeah absolutely couldn't say it better that's it's fucking that's dope. Hell yeah. Thank you guys. Thank you so much, man. Are you kidding me? I'm just I really enjoy talking to you. I hit the lottery. Yeah, I really did. I know. Thank you so much for having me. Come on. But I, I had to. They'd be mad at me if I didn't give you any shit.