RAWTALK - How to sell anything w/ Andy Elliott

Episode Date: August 6, 2024

On this weeks episode of RAW TALK, Brad sits down with Andy Elliott who speaks on life, his personal transformation, business & much more!

That same day, we go out to this field, my sister's 10, she's on a riding lawnmower, and she runs me over on accident. When she ran me over, blood was everywhere. I got five brothers and sister. We have blood all over us. They don't know if it's the foot, the leg, whatever, because my shoe's still on, but there's blood everywhere, right? Because the top's tied and the bottom's ripped open. Yeah. And my dad takes a shirt off, wraps her around my foot. We race. We're an hour and a half from the hospital. When we get to the hospital, my dad runs into the doctor. I'm literally green because I bled out. Like, I'm just, I mean, it's the bottom of my foot. Wait. There's a giant gash on the side of my foot.

And it's just, I'm just losing all this blood. And he hands me over the doctor and the doctor goes, it's a good chance your son's going to die today. You started out selling cars, right? Yeah, when I was a kid. It was my way out. I hate car salespeople. Dude, I fucking hated.

I hated everything, but I'm going to say this. Yeah, but we'll rip it. But anyways, but that was, that was where, that was where I started making money, you know. I got in. We should start the podcast. We're going to start all this shit. Yeah. Oh, it's rolling.

Okay, good. Okay, good. Yeah. You got me saying I hate car sales people? Yeah, but no, that's good. I hate them, bro. Well, 99% of the people in this world, like, they hate car sales. And by the way, you might be a good salesperson.

Maybe. Yeah. Well, I'm going to taste. We fucking hate car salesmen. I mean, dude, I can't, baby, how many times we try to buy a car? We can't fucking buy a car. Dude, I was in a place and my wife's trying to, I bought our Ferrari from Mother's Day. We're trying to buy one and we can't even buy one.

You mean you can't buy one? Just can't buy one, baby. I was like, hey, I was like, if this one's available, we'll take it. He's like, well, it looks like there's a sold sign on it. I'm not really sure if it's sold or not. Let me just get your number and I'll call you like. And I'm like, well, if it's available, we'll just buy it right now. Like, we'll take it.

Remember that? And she's like, and Jackie's like, I'll take it. And he's like, well, I'll call you. And I'm like, fuck it. I get off. We call Brad Lee, right? And, you know, Brad Lee. Yeah, Brad Lee.

Last name is Lee. Yeah. Like, he's the guy, he's the influencer in Vegas. He's like a really good friend. Okay. He owns light speed. He's, uh, but anyways, but his name is Brad Lee, L-EA. And then he, yeah, yeah.

And he just said, hey, dude, like I got a guy that's got one of these. And, you know, we just called him. What was it? It was, I bought her an F-F-8 Ferrari. convertible spider a new one oh maybe in that maybe that category of cars they were like well I'm trying to sell this to someone else

who said they wanted it kind of thing no it's just that people don't fucking care anymore bro it's like they don't you know why you hate car salesman honestly it's just because they don't fucking care no I'll tell you why I hate cars because they follow you around and like just let me look at the fucking cars and get out of my face well here's what I will tell you the truth of it is is that when I was 18 years old and I mean like

I had never held more than $5 in my hand and my whole life too sounds like this guy is telling the story of the rock right now yeah i swear i'm playing with you i'm playing no but like i mean five dollars like i was fucking broke and and i mean i just remain my pop pop used to send me five bucks for like each holiday so that was the only time we ever had money yeah and my dad never gave us any money and my mom was a fucking crackhead so the first day on the car lot it was simple like you walked out you shook someone's hand you know like we were the horse's mouth we told everybody there was brochures there wasn't the internet it's

1999 yeah and uh dude like we made money i mean 1700 bucks my first day and the selling stuff back then was a hundred thousand times time million times more impressed than selling things now yeah like it's 10 10 000 times easier now yeah because of the fucking internet totally yeah but back then then though when i did that i was like dude this is my way out so then i just i made at 18 i made like 100 to and at 19 i made like 2 25 and then by the time i was 20 i made like 500 grand selling cars and i was just like this is my way out like i'm gonna do prior to selling cars did you sell anything or What were you doing? No, man, I was a loser, dude. I was in high school. I mean, I was in junior high. I did drugs, partied, ran around, chase chicks, raised on the street, parents never home. It was basically raised by kids. Jerry Springer Show. Yeah. But the cool thing about it is, is for real. Like, at 39, I changed my life. And really, anything before 39 was I made, I made money, but it all fell through my fingers. And I was a piece of shit. I never changed anybody's life. Why did it fault your fingers? Just because I wasn't a good person. I mean, honestly, like, my intentions weren't good. I had commissioned breath. That deal.

I hate salespeople. Dude, you never realize you're only going to be as good as your leader. So if I ran with you and you're a badass, I'm going to be a badass. But if I run with this other guy over here that's like, fuck it, we just got to make money, then like I'm just going to want to make money. I feel like most people, that's all they think about nowadays is making money. That's why we're winning, man. I mean, like, dude, I swear on my life, like, when I got into this entrepreneur space,

like my intentions change. And we just wanted to build a business. We didn't try to become like influencers. We need to generate some leads. And so I got on social media trying to. to generate leads like talking about like you know what we do you know and shit like that and um we started talking about working out and you know like everybody's like I wouldn't do that if I was you you know because you can't mix you know like self development working out teaching

dude I me and her would do events and people would come out and before they would we would train them with like education and teaching and selling and how to communicate and closing we would make them work out we'd make everybody throw up everywhere we would like break the weakness out of them and they're like dude you guys are going to go out of business you're going to get sued you think there's another way to do that Well, I think a lot of people are really weak right now. And I think that the mental part of like the world is missing. So I think that's why they're all weak in business. Why do you think is that way because of the internet? I just think because there's a bunch of like weak people. I mean physical like mental business. Why though? I think people's identities are just lost because they don't take care of themselves. I think it's also because the internet. Oh yeah. No, no. The internet is true. I don't have social media in my phone. If you look at my phone like I run social media like we get 100 million views every 30. days on social media but I don't have it on my phone because it's the greatest drug ever the dopamine of like I have this I got this yeah dude like even even me like when I deleted

it off my phone I found myself looking back my phone and I was like dude it's gone so what do you when I got really productive I mean where do you start in all this because obviously you don't start just making a bunch of money and being really well at sales like where do you where did you start well so in 2019 me and my wife Jacqueline right I mean I'll I'll tell you like the point where This guy, like the Elliott group started, Elliot, where a movement started was, I was a general manager of a car dealership, man. First of all, almost went to jail, hanging around the wrong people, all kinds of shit fucking in my life. Jackie kept telling me, like, don't hang out with those people. Then I would think she was nagging me.

And, like, she would see that, like, I'm a product of my environment, right? Like, if I'm around bad people, I'm going to be a bad person. I have a very addictive personality, so I have an itch. So if I'm around, like, winters, I got an itch to, like, change everybody's life. life. From around losers, I got to itch to like, let's drink the most. Let's, let's be the craziest. You know, let's do this. So it's like, she was always like, you need to be around good people. I had the right girl, but I needed the, I needed the right men around me in my life. And I didn't have that. Yeah. So anyways, I started watching on the internet. I started watching

Tony Robbins, you know, Andy Frizzella, started watching some of these guys. I never got on the internet before. I never even had social media. 2019. I quit a two and a half million dollar job, which I was a general manager. And I hated myself. Dude, I had, I had, I had a, I had a, Little love handles. Being a GM for what? Like a general manager of a car dealership. Where? In Oklahoma.

Okay. I lived in Oklahoma. Dude, check this out. I mean, this is five years ago, Bradley. This is five.

I mean, so you talk about what change? Like, people can change really fast. Yeah. But my identity was that I was a car salesman. My identity that success was my wife having a purse full of cash paid off house, nice cars.

Dude, I wasn't a good kid. I wasn't a good dad to my son. I mean, I didn't cheat on my wife, but I just wouldn't, I would never there. even though I was at home I wasn't present I was still at work right yeah like I was just

fucking but I was burned out too I looked in the mirror and honestly dude listen I was out of shape I'm in shape right now I was really out of shape and I was fat had fucking hair I was a totally different person dude and I mean this like you can go back on the internet to search Andy elli at YouTube when I first started making my video 2019 dude and look up the old me and you're gonna be like motherfucker dude you'd be like get the fuck out of here but that's however but a lot of people are that way right now and Jackie see I love her she knows how to trigger the shit out of me she's my best friend but she knows how to get me going and she reached over and grabbed my love handle and just fucking grabbed it right and this is why you see me fucking with people all the time

because I'm trying to piss people off and she's like you're getting comfortable and dude when she did that like it's like spiders crawling up my spine and I went in the garage worked out for like four hours like that was going to fix everything shaved my fucking head and dude I just went to war the hair was slowing you down but just Dude, I just wanted to look in the mirror and see a different motherfucker. I don't have a problem with the hair, so I'm fast. Yeah, yeah, but you just want to see like a different dude.

But dude, I just shaved my head. And what I did is I just went like totally recreated. And when you say like, what does that mean? Like my identity changed. I wasn't going to lie anymore. I wasn't going to be a piece of shit. I didn't want to see my family that didn't believe in me no more. And I want to see my friends.

But you were doing so well, like to make a million dollars or two, whatever it is. It's like, why did that have to change then? Dude, I just fucking hated me. Like, I don't know. like if you've ever been to a point in your life where like no one's around but you just look in the mirror and you're like I don't fucking like me I don't I'm not necessarily not like me definitely not like as happy as I could be yeah but you know me though I was like I don't like me what about yourself you it was the hair right the hair was fucking yeah the hair fucking pissed me off

right um number two um seriously I swear to God my whole life I had everybody bet against me right you know like like Dana White says like may God have mercy on my enemies because I won't like bet against me that shit like I was always trying to prove everybody wrong but she always believed in me just to be like a badass my wife was gonna have a good life with or without me I was a project when she found me I mean I was 26 she was 24 nobody fucking believe in me everybody thought I was a loose cannon she was like no dude you're gonna be a badass one day and she wrote out with me and I just made money but I never really developed outside of making a little bit of money we were doing better than most and this is where honestly I gave up money. My intentions changed. And so I found God, right? And I, I'm going to tell you this. I wanted to be a preacher. Like, I went from like, the car sells my God to like, dude, I was like, baby, I want to be like, I'm going to save people's lives. Like, I'm, I was just ready to just, like, my heart was empty, but we were doing okay financially. And I just hated me. And so, like, this big twist just happened where I looked in the mirror. And I was like, dude, I'm going to get shredded.

I'm going to get ripped for the first time my life. I'm going to go back to being like I'm 18 years old. I'm like, dude, like, you know, I'm going to have sex with my wife every day. It's not going to be a couple times a week now. I'm like, I'm going to be a good dad. I'm going to build a fucking army. We're going to build a team. I'm going to be in the self-development place or something. What made you lean towards that, though? Just watching like Andy Frizzella and like, you know, Ed Milette and like Tony Robbins and, you know, watching guys like you, like in the fitness and watching everybody and watching David Goggins. You know, I just took all these guys and I like every- You use your phone more back then. All the time. Yeah. And by the way, like, I still

use it all the time but to my point now is that I had to get social media off because you're right the internet does like it it's it's it's it's it's it's it's and once you get in there like you'll take you down a black hole two hours later you look up and like fuck I just missed two hours so how do you think then someone who's watching social media now who's engaged with it daily can make it a good thing and not a bad thing I think you got to decide who do you want to be and then you just study those people but if you're just loosely rolling like if I was like dude I want to be like you then I would just check up on you daily, see what you're doing, and I would just try to model proven practices.

Don't you think there's some sort of dead end there, though, like trying to be like other people? Well, but like you may like help me build my identity though, you know? Right? Like your discipline, you know? Like when COVID happened, a lot of people told you like, I wouldn't do that. You need to shut down.

You need to do this. Yeah, but like you standing up like that? Yeah. Showed a lot of people like, I need to fucking stand up. Yeah. Okay. So that little edge, I took that edge and I got that from you. So I'm like, okay, cool.

You know what? fuck you. I'm going to go do this shit now. And then, so that little piece was good for me. I needed to see that had I not been watching. I wouldn't have got it. But like, you know, like the Andy Frizzell intensity, the Tony Robbins state, like the state that he carries in and how long he can run. He's 20 years older than me. Yeah. You know, and Patrick Bed David is wisdom, right? Like, you know, you've talked to the guy. I love him. Yeah, he's great. Yeah, but, you know, his fucking wisdom is insane, man. He's, he's a master sales guy. And business. So how do you think you develop that as like a kid of someone watching this versus just because I feel like a lot of

people look at what's good or what's working and then they just try to mimic it in a disgenuine way like it's like I'm going to copy this because it works but it's not really from them like it's not really in their heart yeah so what I believe is this is that if I watch you and I see you let's say your girlfriend's right here right and uh and you're showing her lots of love I'm like dude I like that and then I just would take that and then I would do that with her and then I just I watch it look take what you want and leave rest. And so my goal is, is that, look, everybody's programmed a certain way. If you're watching this, I mean, like, your program, you're programmed a certain way. You have so many new fucking levels, bro. There's nine million new levels you can go to. I refuse to believe this

is fucking who you're supposed to be. There's like 20 more fucking million levels. Same with me and same with all these people watching this. And the only way we're going to get there is to watch someone, like Andy Frizzella talks about human excellence and raising your standards. We're going to watch someone do something one day, say something one day, keep their word in one way and we're gonna be like fuck i want to be like them so okay you're absolutely right take that habit or that identity but how come so many people see it and they just keep doing the same shit like they can't get out of it even though they hear it they know it they want to do it they do it three times and then they stop because they don't want to change yet um you're in shape

because you refuse not to fucking be in shape over your dead body dude if it came you could live but not be in shape you probably wouldn't want to live yeah i mean i've always I've always felt like if I was like fucking, you know, in some terrible accident, God forbid, please, this never happened. And I couldn't move. I was like, fuck it. I'm out. I just told her the same. I don't want to. I just told her the same fucking thing. I swear to God. I just told her. I said, do something ever happens to me. And I can't work out. I said, I want you to take care of me. I swear, I'm not even joking. The reason why I tell you that is because if you want to get a six pack, you'll get one. If you want to make a lot of money,

you'll make it. If you want to have a badass marriage, you'll have it. Until someone, Jackie always says don't wait for something bad to happen before you know you give your best or you change I truly think man we do when I was four years old I got my toe cut off I took my show off my toe's gone all right guys quick interrupt for the podcast transcend company so a lot of people messes me and ask me really often about like the supplements the stuff that I take lately I've been really really a huge fan of BPC 157 and I've gotten all this stuff from transcend their quality of all their stuff is fucking top notch like everything is pharmaceutical everything is like FDA compliant everything is like above board really fucking amazing lately besides the bbc 157 for inflammation because my knee had been

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first time customer go give it a shot i literally cannot recommend this enough get your blood work done do not wait i cannot recommend it enough transcend company dot com slash raw talk first time 50% off do it right now let's get back into this podcast right you get your toe cut off dude seriously like it's it's fucking crazy but see this right here yeah you're getting a really bad rating on feet finder right now yeah but you see this crazy yeah look but my sister four toes there four toes my sister ran me over that dude swear to god i was four years old she's 10 she ran me over with the lawnmower but i'm gonna tell you a story real how bad that hurt it fucking hurt damn but but dude check this out but when she ran me over watch us but i feel like that's the most sensitive

toe yeah and but dude it could have it could have taken off all the deals and i never talk about this but i want to explain something real quick and that's why i say like someone's watching this you either wake up now and you change or something's going to happen you're going to be forced to change yeah that's a fact yeah so i was born in 79 it's 1983 my dad is a chain smoker one after the other back then no air conditioner right in the car windows rolled up my dad's hitting one after the other i'm in the back i got asthma i can't breathe i got a headache i'm four years old and i say dad will you please crack the window please crack this my kid please crack i mean i'm out of my kid saying this to me but like i'm a kid to my dad crack the window crack the window crack the window

and my dad's like shut your mouth like i'm the dad okay you're the kid that's how it was back then remember they smoked in airplanes airports everywhere and dude that same day uh we go out to this field my sister's 10 she's on a riding lawnmower and she's on a riding lawnmower and she's runs me over on accident. When she ran me over, blood was everywhere. I got five brothers and sister. We have blood all over us. They don't know if it's the foot, the leg, whatever, because my shoe's still on, but there's blood everywhere, right? Because the top's tied and the bottom's ripped open. Yeah. And my dad takes a shirt off, wraps her around my foot. We race. We're an hour and a half from the hospital because we're in the middle of nowhere. When we get to the hospital, my dad runs

into the doctor. I'm literally green because I bled out. Like I'm just, I mean, it's a bottom of my foot. Wait. There's a giant gash on the side of my foot. And it's just, I'm, just losing all this blood and he hands me over the doctor and the doctor goes is a good chance your son's going to die today because you're bleeding out yeah because i just bled out like i was like i was just blood blood i was like green and so but i remember this though my dad fell to those knees starts crying they hand me over to the doctor and they've gone four years old i still remember this shit they take me to the back six hours later surgery i make it they put blood in me they sew my toe up that dealer my dad walks in after that after that happened and he goes i swear to god yeah he goes

i swear to god i'll never smoke again ever okay watch boom never touches a cigarette again never smokes again problem solved so some people are watching this right now and dude someone's gonna die something's gonna have to happen before they wake up my main deal is that i just realized that my wife was fucking disappointed in me and you know like i mean to me my wife's been the person that's there's those people that never believed in you and there's that one mother's fucker that always believed in you and she did and I felt like I was letting her down dude honestly I went fucking psycho I mean I went totally psycho like no podcast bullshit no hype game I went psycho I went dark you know any I don't know how everybody else runs but I run 50% dark 50%

positive and I just went all dark for two years um I rebuilt myself I got in good shape I learned everything I could I learned I was really good at sales and like closing but I learned to speak I learned to talk I learned to think I learned to control my own thoughts me and her got close as fuck we were ready to grow business we sold our we got a million dollar house in oklahoma we sold it went slept on mattresses on a floor we fucking gave up everything bro as a family total recreation with my kid with my daughters and dude in 2021 we moved to scotsdale arizona and we go we're going to fucking build this army this thing and we did and we went out there and three years later um you know like day after day after day posting content all day long

long-form YouTube videos. And so what do you mainly sell? Like how to sell? No. So like it started out, automotive was my main niche, right? We had to get in the niche. So Grant Cardone in 2019

was in the automotive space. That was his space, right? Because that's where he started before he got into real estate. So our first goal was take Grant Cardone out. We fucking kick Grant Cardone's ass right out of the automotive industry. We signed up all his dealers.

That was the first thing me and my wife did. After that, and by the way, you say, well, how did you do it? I made free videos on YouTube. that were better than his pay training and I gave him away for free. And then I said, by the way, if you're watching this video,

I just taught you how to overcome the objection I need to think about it. I just taught you how to bump a customer $300 in payment. I just taught you if they said they need to go look at another car, this is what you say, this is how you'll close it.

This is how you master a stranger when you don't know someone. This is how you talk to somebody that you've never met and make them fall in love with you. This is how you, I gave all these videos away for free, but then I would say, text me.

And then people would text me and they would be like, Andy, hey, I did that thing and it made me X amount of money. So basically, like the Alex Ramose deal, like building raging fans, like everybody owed us money. And we didn't ask anybody to spend any money.

And then I came out with the dealer training program and overnight we took all the dealers. And then all the salespeople, I came out with the training course and every one of them bought it because they already made money with the free shit. So when I had something, but we ruined the value of money for everyone.

So Automotive was our first niche. And then we went solar and then we went general sales all together. And then we went leadership, right? Because of quality of your life always coming down on the level of your leadership. So leadership is everything. And then like building cultures. If you come see my team, like we have a cult.

I mean, it's a true cult, like culture of success. Colts such a funny word. Fucking winners. It's such a funny word. It's such a funny way to describe it. Yeah, it's just people that all believe in the same beliefs. So when, when, like what's your biggest sale and what was it of? Do you have those?

You mean like now? yeah not not in the overall thing like one time biggest sale well I mean I guess it's probably I don't know if it's an automotive space yeah I mean you know and like I said in the automotive space you know that was the only job I ever had for 21 years I can't compare it to anything else but what I what I will tell you though is that we built this coaching program on recreating people's lives and like when someone gets with us like they're never going to be the same again it doesn't matter and the art of communication this whole world blacks. So like, you know that. People don't look at you in the eye anymore. They don't

fucking shake your hand. They don't talk to you. You know, like you want to talk about it. It's like, dude, the whole world's fucked up since COVID happened. I mean, like, people don't know how to communicate. So we're teaching people how to communicate, how to have an identity. Really, all the core values and the beliefs that you have. Dude, I'm teaching fucking people to go get jacked, get ripped, get in shape, go take care of their fucking family, get close to God, be loyal. Don't be a fucking piece of shit. Do the right thing. Don't make decisions over money. Dude, we're just like building these armies of people they're all around the country you know it's so funny about this whole concept i i mean obviously like sales and sales training is relevant to so many industries

but it's like it pertains to just life in general and it's also interesting that like i don't know if it's a u.s-based thing but this is something that i don't understand why this kind of a curriculum isn't in more school yeah no one teaches you any of the shit that like it seems like you can really actually use in your life anymore it's it's all taught from the internet mastering a stranger like me just walking up saying hi how are you doing like we walked in your house i got 10 of my guys these guys talk to you like they know in your whole life yeah nobody's like hey hey brad lee i'm fucking blah blah it's like what are you talking about it's like we're not trying to build report look do we love you we appreciate you you know we're glad that you're here like let's go kick some

fucking ass like let's it's no big deal like why like why do you think the world's gotten to this place where it's just because like obviously it's so neat it because like obviously it's so need it because that you've seen so much success with how you're doing it and there's all these other groups of people who do the similar stuff in a sense it's like why like not like why do people need it because obviously I know why people need it but like it's almost like why hasn't this already just been a thing that is more established like why someone like you has to come and establish your group and well I think I think honestly because two things number one or three number one I think that people don't really know who the fuck they are their identity to

determines their value, right? You'll never out-earn your own self-worth and you don't think you're worth anything. You're not going to feel like you're valuable and you're not going to talk to anybody a certain way. And I fucking hate ego people. I hate rich people to be truthful. I'm a broke person with money. I hate rich people. I hate being judged. I hate people looking at me and they fucking think they're better than me. I hate shit like that happens all the time, but like I hate that. So I'm there for the loss. I love. Where does that happen most? Just rich people, man. I mean, like I don't fucking, I mean, you say I'm in a fucking cut off shirt 99% of my life you know and I'm not in a suit and I'm a business guy but I'm not fucking

dressing like you know like that you know I just I don't want to fit in I don't want to fit their mold either to you I that's why I love about you dude you're not trying to fit any but that is why we like you by the way that leads me to my second one why aren't people because they give a fuck what everybody thinks about them bro I mean all of your vice that you've ever given to most people they can go use it as long as they don't care what anyone else thinks and they'll just fucking listen to what you say and go do it yeah i mean it's interesting because i have a lot of people come up to me and like i don't even give i mean i guess i do give business advice i mean i give life advice every day yeah i have i have a lot of people come up to me and they just talk about like

yo i've watched your videos for this many years and i have my own business and all this shit i hear it all the time and i'm always just like i just said some shit on the internet about myself and what i experienced and someone takes it and they're like applying it i just i've always found that so interesting But you know what? If I was like, dude, I wouldn't do that if I was you. You're like, fuck you. Oh, yeah.

They won't do that though. And that's the deal. So the more that we can get people to just be like, you know, like don't get civilized, don't conform, right? Like, dude, take advice from people that you want to be like. And that's why I said. Like, if you're being affectionate to your girl, I'd be like, oh, dude, I need to do that to my girl. Like that's, I see you guys getting close.

I want that. Like, I just model proven practices like shit that I want. I just model it. And, you know, again, it wasn't taught. school. And my leaders didn't teach it to me. Dude, my leaders taught me that, look, dude, if you're going to get married, like you're going to sacrifice your income or you're going to, you're not going to be with your family all the time. You got to choose, bro. You can't have it all. And Jackie was like, we can have it all. She was like, dude, we can have it all,

Andy. She's like, we can be fucking ripped. We can be in shape. We can make money. We can have a loyal team. Okay, here's the deal. Like betrayal. I've been betrayed my whole life. I'm sure you've been betrayed too, right? So watch this. Check this shit out. But you have a couple good friends. you can think right now of a couple good friends that would always have your fucking back if I was like piece of paper write down two people right now

you know that no matter fucking what they'd be there for you cool if somebody betrayed you right now you don't go fucking take it out on everybody but fuck you guys you know what y'all betray me screw everyone no dude you go to the people

that have been loyal to you and you're like I fucking love you even more now thank you I fucking love that shit every time something happens we have the ability to look at it for bad or for good and dude so like

that's why I built this company when I call it a cult, it's a core beliefs, right? We don't fuck people over, right? We tell the truth. We're ultra-direct. We don't walk on eggshells around each other. Nobody's each other's boss. Dude, you need a fucking babysitter?

No, cool. Let's all go fucking do this together. Who, what content creators and what people are influencers out there do you think are super fucking lame that like preach a message, but don't mean it? Man, that's 99% of the internet. I could tell you some people that I know that are true.

because I could lay I mean I think you're real I mean I think Joe Rogan's real I think Dana White's real I think you know I think Patrick Bet David's real I think Brad Lee my brother Brad's real

I think that you know Andy Frizzella's real yeah you know I think Edmite's real you know I think do you remember that era of people where it was like

trying to teach people how to get rich but got rich by teaching people to get rich yeah do you remember that yeah and it passed yeah that was a fucking interesting time yeah and everybody well they would rent a Ferrari

and rent a house and then shoot the shit and then sell the course and honestly I bought all those courses to be truthful because I didn't fucking know but what I did know and this is something for anybody watching this right now something you'll learn about me because like I've studied a lot of yourself like anything you say to me even if you sold me a course and it was the worst fucking course ever and you were teaching me something whatever was how to run a gym whatever I'm a fucking winner. So I'm going to get an ROI out of even the worst training course in the world. I'll take something out of it. And so I've never bought anything and didn't get an ROI out of it. Never.

But now that I went through that process of elimination of kind of studying everybody and paying for self-development, I learned what I wanted. I got taught lessons like, oh, that suck. But I didn't stop and say, well, you know, like there's, I guess that all this stuff sucks. No, dude, I mean, I've spent time at Andy Frazel. I flew out of South. That motherfuckers. real as they get. Dude, that dude, I want to build, so we're labeled a sales training training company, right? Which we are, everybody calls us a sales guy. But if we hung out, which, you know, like, we like your style. So when I meet you, I'm not coming out here to do a podcast. I'm like, dude, this guy's a part of our brotherhood. Anywhere we go

anymore, if I fucking can help you, whatever it is, we got you. Like, we want to build an alliance with the greatest fucking people that are making the greatest differences. Yeah. And so like, that's our goal, right? You know, and sometimes one's on this side of the world and ones on that side but we're doing the same fucking purpose like we want to change people's lives we're real we won't sell out for money um you know and we're fucking like living a good life and you know and plus the fact that you're jacked and work out and all that shit we fucking love that like 20 times more no no no it's super fucking important to me it it does it it's funny because if i look back historically on like the shittiest employees i've ever had they were out of shape

dude you work i don't give a fuck that's so true dude all the people that work for me which nobody shows up they don't show up for you and they're like i can't believe bradley's gonna make me work out i don't make anyone work out i just like i'm looking back at it i'm like they should know though damn to work for him that that's a fucking standard so when you come to work for me right if it we only hire people inside of our coaching company okay like because those are our greatest students all these guys trained with me for years so they are a product of the product they don't sell our training they are products of the product i mean they've all changed their life inside of it so it's not like grant cardones company hire

and sales people oh you're a high ticket closer come sell my shit no these motherfuckers eat sleep and breathe everything that we talk about so like they're just saying like dude if you want to do it like you ran your play you want a fucking different life try to run our play that's it like just fucking run our play this is what so what do you think is so different about what you prescribe or or educate people on versus well so a simple strategy physical mental business right um so we won't train anybody i mean and i mean zero yeah that doesn't want to do anything uh physically yeah so like if somebody's like oh i don't really care about my physical health and i'm not your coach you'll fucking hate me man i so someone so there's a you have a certain like uh intake form or something like

that or it's yeah it just says it's like you know do you believe like physical fitness is super important to you and are you ready to start pursuing that if you're not now yes okay cool let's go to the next mental right like we have to understand business isn't going to grow if you're not going to get mentally tough and if you can't control your own thoughts nobody can make you fucking happy but you yeah okay and the in the gym and eating clean food and all the things. That's a sacred place to get your mind in a mental place to go fucking kick ass in business. Okay. By the way, I am in the art of communication. If you speak all day long, I want you to think about this. If you're going to go speak at an event or if you're going to

go do something, you want to hit that gym in the morning before you go talk to people because you get those fucking like serotonin oxytocin those fucking biological reward chemicals running through your fucking body. And then all day long, you're just in the flow state. You're in a good mood. You're transferring that shit to other people. And like, that's what we do. So I'm like, dude, if you're telling me you want to be good at sales, if you're not going to go and work out an exercise or do something, 45 minutes before you start the day, you're not going to fucking make it, bro. Don't even come around me. You're going to hate me because I talk about it every day. And I don't, I don't even,

I don't have, I have a gym for my guys, but like, I'm not plugging people into a fitness deal. I just, it's just a law. Yeah. I mean, there's, there's no way of getting around the fact that, like, it's going to make you better. Yeah, especially if you want to be the best, right? And honestly we built a brand at the one percenters like the one fucking percent right so it's like physical though mental and then business by the way another side uh how old are you 35 so so so so so so most people that are in business fucking destroy their families they just i'm just being honest it is so hard to run a business it is so hard and also be present when you go home and take care of your kids and do all these things. And so me and my wife have figured out,

like, how to build a badass family and how to make a lot of money and also how to build a big team, how to stay fit, how to be close to God. I don't know if you believe in God or not, but I believe in God. And I just want to say, like, I tell everybody, I'm like, do listen. I mean, like, you got to have time for God too. And I just, I mean, my relationship with him is important. Me and wife still pray every night. Our team, we pray in the meetings. You know, I cuss a lot, dude. I mean, I'm just fucking me, dude. I'm a broken, lost person.

What are you really bad at? What am I bad at? Yeah. Honestly, well, I cuss. That's probably my worst habit right now. I don't do drugs. I don't really drink. And I'm not saying there's anything against drinking.

I'd love to go have some drinks of my wife and dance all night and go home and have crazy sex and all this shit and fucking be wild. But we just, we're fucking in this like grow mode right now, right? And I'm so sharp because I've done such a good. job of staying on this track that I could go cut loose, but the momentum is so high. I just don't want to lose my fucking edge. I know that like when you're building that edge, you're so afraid to lose it. You know what I mean? Of course. Like you're so afraid. Do you know Dana Bailey. I saw you did that. I deal with her. Yeah. Okay. So Rob Bailey's making us a song

right now. Elliot Army. No fucking joke, man. Like this is the fucking song they're going to play in my funeral. What we fucking stand for all the time. Yeah. So like Rob and Dana like in our company we we listen to rob bailey all fucking day long all day like when you sign on you sign a mental fitness waiver that says like i'm going to fucking push you until you fucking die you're going to sign that onboarding into my company and then number two you're going to listen to rob bailey music all the fucking time and we're going no john mayor no no we don't do john mayor damn you're going you're going to be such a good song yeah but and there could be exceptions here and there but not inside the office um but when i say this i brainwash people

people with Rob Bailey's music because his stuff is like, I am, you know, I'm a fucking beast. It's like, I am, I am, I am, I am. See, this is, this is something that's really interesting. A lot of people don't, don't, I don't think, ever even think about or recognize, like, the music that we listen to is like these mantras that we're, if we're singing along or even just hearing, we're internalizing all this kind of shit. Yeah. Like literally is happening, whether you want to believe it or not. It's a thing, just like how we sit in our own thoughts and we think about whatever it is,

the more of we're leaning towards whatever's negative, like you're likely to bring more of that into our life, in your life. Yeah, it's like the law of programming yourself. Yeah, that's, when did you start to recognize that? 2019. That night I went into the garage and, you know, did the workout, shave my head,

that fucking shit. And just, I decided to look in the mirror and own my shit, realize I was a fucking coward. I was a pussy. Seriously, like my dad is a straight pushover, bro. He's a pushover. My mom left when I was young. I fucking, dude, I should have fucking kicked some people out of my life a long time ago.

There's this thing called the Golden Handcuff Syndrome. And people say, how'd you stay in the car business for 21 years and you fucking hated it? Well, in the beginning it was good because I made money, but I never changed anyone's life. I never had anyone tell me I changed your life. I made them a lot of money. But the Golden Handcuff Syndrome is when you're making more money than you ever thought you'd make, but you hate what you're doing so you can't fucking leave because you've built such a nice life around all that money you were making that if you quit that, you don't know how to do anything else.

So you're fucked. so you're just stuck it's almost like an abusive relationship dude it fucking sucked it really did and so my wife dude why i love about her is she's like she's like listen to me she's like so when someone changes and i want to see if you recognize this people's eyes change like you ever notice when somebody like they told you they were going to do something but this time they fucking tell you and their eyes fucking change and you're like oh yeah okay my wife looked at me and she's like your eyes change she's like fuck it let's go and she sold our house i didn't do she sold it she sold everything she's like we're fucking gonna we're gonna go back we're gonna go two step backs on purpose and we're gonna go

fuck shit up together and me and her we just like our underdogs we're so number one we're massive underdogs when i say this you know we built a hundred million dollar business we're doing all this we fucking have all this let me tell you this i'm the broken most motherfucker broken person on planet earth dude but you know what i am i'm a person that's taken everything that's that ever has taught or has taught since 2019 all the things from you to Andy Frizzella to Ed Milette to Patrick Badegh, all the things that they taught, all the advice they've given. And dude, I've literally just owned it. And now I've become this.

Like, I honestly erased my own life, my old life. Like, I just erased it. I just, I built another one. And then my wife trained me, like, how to, like, come home and take care of the family. Like, she's like, dude, you're 15 fucking hours. Go ahead. I want you to be a fucking killer. But when you fucking come home and you,

you walk into this house you're fucking home you're with us now that's it that's the hardest thing for me is shutting that off so my wife has a real easy trick and i'll tell it to you and you'll see how easy it is if you treat something like it's the beginning they'll never be an end go back to fucking day one that's it she's like bro me and you day one day one every fucking day she is also when you walk into this house just like you have those psycho eyes when you're at work you need to have love eyes when you come to that house i will literally come home and i'll walk to the door and she'll say stop and I love this. This is where you have to let your girl correct you

because like she's protecting me. She's not being in a fucking nag dude. She wants me to fucking be great. Everyone else said that I wasn't. She said I was so I need to listen to what she's saying. She's like turn around, go back out. Okay. Let that shit go.

Come back in the house. You're going to be with us for a couple hours now. Okay. So you're going to fucking be with us. And then you're going to go fuck up working on. Was that hard at first? Yeah. I'm fucking mentally. I'm fucked up in the head.

But she's like, stop. She goes, look, I'm not going to let you in the house. you change your eyes and like i'll come back she's like there's those love eyes okay come on it's funny how that's such a real thing when you said it like i've never i've never put it into those words but i get it yeah and the cool it's a whole energy feeling yeah and she she checks me there was a time in my wife in my life where my wife was warning me about friends and people and things and i was like i didn't want to hear it because i we were making money we were doing things i didn't think it was that bad. And I was like, hey, I was like, babe, you're nagging me. And she was like, fine, fuck

it. And said, then she stopped telling me. That's when you're going to get in fucking trouble. It's so funny. I can relate to that. More so my mom. My mom told me things about people. And I was like, I'm not worried about next thing you know. They got my ass. And she was fucking right. And guess what? So now when she says something, like no matter what, I know her intuition, especially women have this crazy intuition. And so if she says no, it's fucking know like no matter what like i won't argue it because dude listen number one she gives me everything i want so if if i want something and you know she sees i really want she's going to give it to me doesn't matter she's always wanted me to be happy but if she says no it's because inside she's got

this gut that she's like no something's not right long term that's not good for these people something look andy today it's cool but one day you're going to piss these people off and i don't think we know who these people are when they get mad i think they're different people and we won't know until then. And my wife is so good. She'll actually piss people off up front. She's like, Andy, watch, we're going to piss these people off. And we want to see what's going to happen.

We're going to intentionally piss them off. And sure enough, we piss them. I'm like, man, these are cool people. We piss them off. They blow up. She's like, see? And you were going to do business with those people? And you didn't think there was going to be a fucking problem.

So, okay, but not everyone has, obviously, your wife in their life. No. Right? how can they identify the people that are like for them in that way they don't have that well i think being around the right people is important you know what i'm saying but it's it's tough because like a lot of people i think they think they're around the right people and they're not okay let me tell you how you know if you're around the right people um you know and my wife could probably better answer that question but i would tell you this like for real um i don't want you

to tell me if you're right for me in my life i don't want you to tell me what i want to hear i want you to tell me what the fucking truth dude if we're really boys let's say me and you get close after this we we we fucking run each other we start kicking it we start to dude you got friends right now i could ask you who's your best friend and you would tell me and i would ask you if you did something would that guy fucking speak up and tell you like fucking tell you regardless of how it would hurt your feelings would he tell you yeah of course that is her she just fucking tells me the truth my wife doesn't walk around an eggshells she doesn't care about my feelings. She's in this with me to protect me because she knows that like I have a

good heart, but I bet you have a really good heart. I bet you get taken advantage of all the fucking time. Oh yeah. That's me. And Jackie is the fucking cartel leader that makes sure that I don't get fucked because I'm the guy that thinks I can fix everyone. Have you gotten better at that yourself because of her? Oh yeah, dude. Dude, that's why I said like since we started building our business. Like Jackie is like, you know, at the end of your anger is at the end of your fate. Don't get fucking mad, Andy. Companies burn to the ground because of ego, they burn to the ground because of anger. She's like, no ways, man. She's like, listen, we're not getting caught in that shit. We're not eating out of fucking anyone's hand. Doesn't matter what happens to the world.

We're going to be different and everyone else. And so how do I find these people like, if you're telling someone like, hey, you need to lose weight? And they're like, I can't believe you said that about me. Well, dude, the friends you have right now are fucking assholes because you're fucking and they're not telling you or they're letting you get fatter and I'm the guy that wants you to be healthy and be more attractive and look good and you're fucking mad at me yeah you're with the wrong people right you're you need to be with people like me that tell you the truth that the only way that people grow is is is a truth and honesty and that's why I love your shit because you're ultra direct if you'll notice all the people I said that I believe are the the people that have

changed my life super direct yeah fucking love it well why do you think why do you think the the world has gotten like so coddling to people like because the fact that there are people that would rather see you I mean I kind of know the answer but I think they'd rather see you do not as good as you could because where they're at yeah but like that's on like a massive scale now like it's just like it seems like people like do really want to see you do good when you're not doing good and then as you start to do good they're like oh no I want to I want to see him do bad now. He's doing too good or she's doing too good. Whatever it is. Yeah. It's because people put boundaries on you, man. Like, listen, like, let's say, listen,

your biggest supporters are going to be people that you haven't met yet. Yeah. They're not even going to be in your life right now. And I'm going to tell you why. If I knew you and I would be like, oh, dude, I know who he is. And so I put a label around you. I put a box around you and I put boundaries on you. I do. And I put them on me too. But I put them on you. And when you go outside those boundaries, I don't fucking like that shit. because you have a picture about how you think I should be. Yeah,

and you're fucking outrown it and then I don't like that. And so anyways, when I see you trying to take risks that I know. But that is in relationship to the person's self. Yeah,

but then it's also like the God of this generation is comfort. And so if I'm pursuing comfort and I see you going for uncomfortable shit, like I'm going to try to pull you back. And so like. But wouldn't you say though that's because of like if it's you in this case,

it's because of your own, I'm not pursuing it as much as that person is. Yeah. Like, yeah, it's a limiting, belief, right? I have it. And then so I have it for you. And by the way, listen, if somebody ever tells you, this is the truth. If somebody ever tells you that you're not capable or you can't do it, number one, it could be partly them. They don't have the belief. But number two, there could be

some truth. Your ego could be so fucking sensitive, right, that you're a little baby and you're a little bitch. And if you went to do something hard, they figured you'd probably get your ass kicked and then get hurt so they're trying to stop you. Dude, you're a savage. So people should be telling you if you're like, yeah, I'm going to go build this thing. They're like, fuck yeah, you are. Dude, you're to the point now. When you say you're going to go do something, you probably don't have a lot of people saying, oh, you're not going to do that. Oh, yeah, now. No way. Now they're like, fuck yeah, you are. I can't wait to see it. You know why? Because you've given them evidence that like, watch me, motherfucker. I'm going to go do this. So perfect. So to the kid or to the person who hasn't given enough evidence

to people in their life. They're all going to hate. You're just going to have to be a part of it. And by the way, like you watch a lot of fighters. I don't watch a lot of fights, but like I'm like my guys are all, they love fighting. And I love it too. But I've just always been in business. But like Connor McGregor, he's like it, you know, fucking it's fuel.

It feeds me. It motivates me. I mean, you know, if I was to ask you, what makes you fueled me telling you, man, Bradley, dude, you're so great, man. You're awesome. You know, or like, dude, you're not going to fucking do that. You're fucking nothing, well, it's funny. I look back on a lot of the stuff.

that I'd done like weird viral videos. It was always, the best things were always when people were like, yeah, that's probably not a good idea. I was like, oh, I'm gonna try it then. Yeah, when someone tells you you can't do something. Like I'll never forget specifically, Nadim, I love this guy. He's a great guy, but we were filming this video

and I was filming this squatting on like a hoverboard with like 315 or whatever when the hoverboards were popular. And I was like, I'm gonna do this and he was like, nah, because I've always done kind of crazy stupid shit. And he was like, nah, I think this one's a really bad idea. And I was like, I'm doing this today. I have to do this.

Yeah. It went viral and all that. She was on ESPN and shit. It was crazy. But it was one of those things where I literally remember that moment. And he's a good person. He's not a bad person by any means. No, he didn't want you to get hurt, man.

Yeah, exactly. He's like, I don't think this is smart. And I was like, then I have to do it. Yeah. What if I pull it off? Dude, this would always tell people, man, as crazy as that is, you may not be where you are today had you not fucking done that. Well, yeah, I mean, everything stacks to everything else.

That's what I'm saying. Like, dude, that could have been. in the thing that made that one relationship that made that other one that made these things happen. All the dots align, man. God gives us these opportunities and we either say yes or no. Yeah. And at the end of the day, man, you train every day. You train your mind. You train physically. You train your marriage, your relationship. You train your team, your company to be stress test. How do you find balance though? Because I've always with the relationship side of things, like historically like so terrible. So here's the deal, man. Like for real. And I want to say like the reason

why I'll get into this for a minute because number one 99% of people they get their fucking ass kicked not because they don't know the word business well because their personal life fucking sucks okay and it didn't start out sucking it started out good and then they wanted to get in this business you know I'm going to become an entrepreneur and all this shit and they go do all this and then all of a sudden it fucking takes everything you have that's the law of success to fucking make it and win you have to become obsessed you have to lose your mind to this this craft and then what happens is we learn our family learns to live without us essentially because we're fucking trying to win so big and if you were great at business and i'm great at business

but you don't have a good healthy home and i do i'll beat your ass it's because you're going to burn out eventually and i'll beat you especially long game which everything is long game you may beat me short game but long game i'll beat you and and so so how so what's the fix you got to take your family with you look i got my 13th year old son right here with me you know why because my greatest responsibility is my son he's it's my fucking son bro like he's he's me if i don't fucking take care of him i shouldn't get to take care of anyone else not one single human i have to take care of me first and i take care of me for him for my two daughters and for my wife i can't listen my team they'll all if you ask them if you

and i mean this i have an unrecruitable team and when you say what does that mean that means that if you walked up to one of my guys on my team and you said, I'll pay you 10 times what Andy's paying you once you come work for me. They'd be like, fuck you. They don't work for money. And you say like, what do you mean? Well, me and Jackie realized, dude, that like we wanted to build something that was different than anything else. And so all these broken people, we've never had love. Dude, honestly, I thought about why I wanted to get in shape. It was truly so I would love myself more. And so Jackie would love me more. And then honestly, I felt like I fucking just, I can't operate when I don't take care myself anymore. Like, I just have to look in the mirror and like me. And I'm not good to anyone

else if I don't like me. Also, from a perspective of, like, my team, so they look up to me because I take care of myself physically. My wife and my family, dude, I take such good care of my team. I mean, my family. My wife, me and her, were affectionate hands locked everywhere we go and it's no fucking fake shit. Me and her, when there's not something right, we fight immediately. Fighting is good. No, no, it is good. It's good, but you got to fight fair and you can't And what does pharamine? It means you can't get historical. We have rules.

Like you can't bring up something from the past. It's got to be about this. Number two, we got to hear each other out, right? And dude, like, most people never learn how to really build a relationship. Also, the biggest fights that we have are because I'm not present. It's a truth. Like, I'm not present. And so, like, if you can fix this, if you're just, and so there's a term, we say,

be where your feet are. And Jackie explained this to me. And this is going to make really good sense. And if someone gives you the play, if you run it, you score. If you don't run it, you don't score. So here's the play. You just have to be where your feet are. It goes like this.

I mean being present. Yep. So it's the greatest skill on planet Earth. If there was one skill, I would say the art of communication would be the greatest skill to make you money, but the greatest skill to have a rich life. Getting rich, communicate. Having a rich life is going to be the art of being where your feet are.

So I don't care how many hours you work today. It doesn't matter. When you're there, you fuck shit up. The second you leave, where are you going? To the gym? good that's a sacred place no fucking text no calls no emails phone down fuck shit up jim home you're with who wife kids girlfriend dude fuck shit up that's so hard to stay true to sometimes but you know what's hard is not staying true to it and being successful and having a fucking unfulfilled life having a hole in

your heart and dude i want you to think about something you you fucking motivate all these people you got all these people around the world that you motivate you inspire you know that say you changed my life i know they tell you this dude your fucking greatest responsibility your mom and dude think about it how often do you motivate your mom your girlfriend how often do you call them i'm gonna tell imagine your mom call you today and be like man i watch andy elliott shit he fucking fires me up you're like fuck that's my job that's my fucking job to bring good shit to my fucking mom and here i am doing all this shit for all these other people so my wife says something And this is why she's super drink.

She's always like, who you're trying to please? You know, like, what's most important to you? Like, if you got sick today, right, Bradley, if you got sick, just for real, like, who would be there? And you'd say, well, my mom, okay, cool. Well, she's fucking number one then. So, like, each day, there's a bucket for you to make sure of they're taking care of. Yeah.

And, dude, when you take care of that bucket, dude, you feel on fucking fire, bro. Nobody can fuck with you when you're taking care of that. those people are getting your best and by the way you can give the world your best and give it to them so I used to say this it's an excuse I used to say well isn't that hard and my wife goes

you're limiting beliefs you're fucking one dimensional Andy who the fuck told you you can only make money but you can't have a badass marriage you can't be a badass you know fucking parent you can't be in great fucking shape like who fucking told you that I didn't fucking tell you that

okay like someone fucking sold you on that shit and it's a fucking lie and anyways she brainwashed had anyone sold you on that ever everybody sold me on it that we couldn't but jacky was the first one that said i could and i swear on my life dude brought it no joke i feel like this shit should be called jacky or something not elliott what's going on here what the fuck's going on here it's the truth yeah it's like you know everything is because of her i'm like we should interview her what the fuck's going on that's what i said in the very beginning that's crazy though i'm not even joking dude like i said that in the beginning listen that's and i'm going

to tell you why we're growing so fast like truly like our brand i have hundreds of thousands of guys that are i have 500 000 people that are our digital training system okay that we communicate coach with our next five events are all sold out we do a couple a month it's fucking crazy and you know the number one thing that everybody says like and they love the fitness aspect they love the sells. They love the closing. They love the business, the strategies. The number one fucking thing is they go, dude, since I've watched how you and your wife run, like my fucking life has been way better. It's, it's the devil only attacks what's valuable and he's fucking taking the homes out. I get it. And so if you don't have a girl, then what is that? What is that for everyone

else? Then you just need to, you need to immerse, like totally immersion. You need to immerse yourself in to a brotherhood. And you say, what is that? That's just a fucking band of brothers. Like, dude, like, honestly, if I wasn't married, if I didn't have my team, I would be like, I'm working for fucking you. I don't care.

I'm fucking here. So whatever, what do I need to do? I wouldn't even care about money. I just like, I'm fucking here because I need to be around good people and that's it. And then there's two things that ruins a guy's life. Wrong girl and not having a brotherhood. And you know those two things to be true. It's a fact, yeah.

Yeah. So like, and so like, so, and the same things that I'm saying, when I say brotherhood, all my guys that I have, I have a true brotherhood that's called, it's a coaching program called the brotherhood. And all these guys, they all bring their wives with them. And like, we don't separate men from women. They're a fucking team, dude. And we're just, we're getting them fucking ripped, shredded, growing their business,

teaching them how to build culture in an environment. So, like, you have a team, right? You know, you have a team. And your companies should be. an example for other companies. Your company should be a hero-making machine. So anyone that's working inside of your company should literally becoming fucking the greatest example

on planet Earth. They should be walking billboards to like what fucking human excellence looks like. And that's my guys. And by the way, like if you complain in our company, we'll throw you through a fucking window. I swear to God, there can be a problem and we'll solve that shit,

but we don't complain. We don't fucking talk shit on each other. Everything is direct face to face. No egos. We're all alphas and we're the most loving fucking people. No one's in charge. We have a hundred guys in our company. Nobody's in charge.

There's no fucking boss. So who's alpha then? All of us. Alpha is the top. We're all alpha. God. Just fucking with you. No, but it's the truth.

There's got to be one though. I know it's God. It sounds like it's her. It actually. It actually is her. You know what I mean? And hey, listen, I mean, if you want to talk to her for a minute, she can go over and she's great, no.

Like she's a fucking. savage dude she's more of a man than most this you want to get on here i don't know too yeah you can sit over there here come sit right here mate sit on that one hey but because i because you and you can ask her but like she's the cult leader bro yeah sounds like that it's crazy she's the cartel leader i mean my wife she's this one here i'm not even joking dude like she's like she's the savage what what oh sorry i guess yeah no scoot to that one and pull that over a little bit towards you that mike yeah Yeah, but no, but he's going to go ahead.

Yeah. Okay, so before we get into this, why do you think, like, why is making money so important to people? Well, making money is the, to a lot of people, feels like it's success, right? And by the way, if you want to help people, you need to make money. Okay. Like, I mean, I can't, I can't, I want to give her, I promised her the right of a lifetime when she was with me.

And that means me being the man for her. but also I want to take her on vacations. I want to have a nice house. I want nice cars. And I want all that. And that's the beginning. That's early, you know,

early success. But then after that, we also want to go do cool shit. We want to build a big business. We want to build big companies. We're building an Elliott Army of Inc. So what do you think, though,

what do you think matters the most? Changing people's lives. And I, you know what I learned? I'm going to give you, I'm going to tell you something real quick. This is fucking crazy. So if anybody wants to make money,

this is the key. I think the reason. We're making money. Who you become, determines what you earn, who you become. So, like, it's not the skill you learn. It's who you become. Who you be, the world's a mirror. And, dude, for 39 years, I didn't become who I was supposed to become. And then finally, when I did, the most I ever made was two million. Dude, I went to make it 100 million. And I'm going to tell you this. How did a guy 50 X's income? I'm going to tell you

how. I became the person I always wanted to fucking be. And now I help people every day. And the more you give don't i know they say the more you get but like i didn't try to to get back i just wanted to become so she would be proud of me and dude we just fucking grew this crazy empire bro but before you made the money we made the decision to not make decisions based on money so we weren't going to be a slave of that currency of money so making money was just a product a byproduct of being who we really were because what do you think money represents to people to people success Yeah. You think it's a representation of success? Yeah. I mean, it's just, I mean, everybody goes around and, you know, I think everyone tries to get money because I think everyone is trying to get love. Yeah, that's what I was saying, dude. I just, honestly, I thought when I got in shape, like, she was just going to love me more. And like, honestly, like, I don't know how you grew up, but like, I didn't have a mom growing up. So, like, I just, like, it didn't exist. My dad was never home. So it was like, we were raised by kids. And dude, I was like, I had a girl break my heart. when I was a young kid and then I just ripped everyone's fucking heart out after that I was

like fuck everyone I've been there yeah yeah dude I would intentionally I would intentionally hurt people like and enjoy it like I told her and when I met her when I was 26 she was 24 she was like hey you fucking around on me like I'm gone you get drugged you're drunk you fuck around on me you're gone and I had never had anybody I only dated blondes before I was with her and nothing against Blonde's. But like, no, like, I want to tell you that Jackie, I, like, had a certain kind of, you know, relationship. She was like, everybody was like, oh, he's a player. She's like, no, I don't fucking play me. Like, dude, if you're going to be together, you're going to fucking be with me and we're going to do shit. We're not going to be together. It's fucking

it. Like, I don't need you. She goes, I'm independent. I'm going to make money on my own. I'm good. She was more successful than me when I met her. So, like, what I loved about Jackie was Jackie didn't need me. I told them. I'm not going to cry for you. you, I'm not going to be like, why did you do this to me? Like, I don't deserve this or give me a reason. I was like, you just won't ever see me again. It's totally cool. And I could tell she fucking was serious.

And I was like, oh, shit. So then I straightened up. Like, to me, honestly, Bradley, like, I, she puts these fucking rules, which I'm a rule breaker. I break every rule. And she tells me the rules I can't break. And so, like, she keeps me in that line. Because I always call her outside the lines. And she'll say, like, this.

you have to stay in these lines. And she wants me to grow. She wants me to do good, but she helps me become who I need to become. Women have a very good intuition. I mean, most of them have a very good intuition. And so the best thing I did was when I went to self-develop,

like we went to Patrick Bet David's event when I first started training, right, to change. I took her with me. I bought a ticket for her. Everywhere I went, she went, because Jackie would perceive the information differently. You know what I mean? But I also wouldn't be fighting against you.

See, a lot of times business and family are always fighting against each other. So a lot of times you probably are like, hey, you know, you'd stay home, you know, and then you're like trying to share what you're doing, but she doesn't really understand. So society teaches you to fight against each other. What if you could do it the same? How much more would your spouse or your girlfriend motivate you if you brought her along the ride? Well, you get also a completely different perspective on something like you'll have something a little bit more intimate as far as like knowing him to a degree of what he wants or what

you guys want together so it makes sense to have that counterpart yeah dude i always tell guys this like i'll see a married couple and i'm like are you guys really best friends and like i'm really you got to remember the way i talk like some people like i don't like that that's totally cool this is how i process it i'm like and they're like yeah we're best friends i'm like cool what's what's fantasy do you know what it is like has she told you what her fantasy is and they're like well i'm like no you're not fucking best friends dude you're not that fucking close let's just let's just be real like you're listen she's my best friend I know everything about her and she knows everything about me she knows every fucked up thing about me

and I'm gonna tell you why she needs to know it because when I'm going day to day she can look at me at any given time and she can tell when I'm starting to shift and it's her job to say hey I fucking know that look come here and she helps me me stay straight. So I would tell you in a relationship, I truly believe God, God will bring a man and a woman together, right, so that they can become them against the world so that they can learn each other so good that they can keep each other growing great. So she's my best friend. She's my fantasy. She's my wife. She's a mother of my children. She's a mother of my children. She's my business partner. She's my workout partner, dude. She's fucking everything to me. And so like I don't have to go,

I don't have a best friend that I talk to about problems and not with her. She gets, It's everything, and I need her to know me. If I'm thinking something crazy, like seriously, like, if I'm thinking something crazy, like I fucking tell her. The reason why is I want her to know the craziest sides of me so that she can fucking help me. How do you think you find a relationship like that? It's not easy. You make it.

We made a lot of mistakes. I mean, we had to learn through pain, through, you know, everything, hurting each other. And we just got tired of being sick and tired. We actually learned from it. It was like, you know, when is enough enough when you love somebody? When is enough enough, you know, that you're giving it, you're all? In our case, I discovered that I was a problem. You know, I was independent.

I felt like I didn't need him. I felt like I didn't, you know, I didn't work towards something. I was the one that was given up because, you know, it was like me. I could take care of myself. I didn't really need a man to take care of me. There's a problem with a lot of men. There's also a problem with women because we have egos too. So in our case, we're like, okay, we're going to have to either, we're going to either

fight to freaking kill each other or we're going to fight to grow and explode because our personalities are very similar and that's what we decided to do so you have to you have to build it i mean we we built it through pain so what are the what are the core things that you've identified and the other person to decide this is worth building with this person well first of all you have to decide if you're going to be on the same team or not you know so when somebody fights sometimes they ask me you know some some people on our team they're like oh i'm fighting with my wife this is what I'm like, are you guys going to break up? Well, no, we're not going to break up.

Okay, well, then why are we making this such a big deal? It's as simple as that. Like, if you're going to fight together, you're going to have to work through things. But just knowing, I mean, it's being vulnerable, which is the hardest thing, I think, for most couples is, like, he gave me the power to hurt him, but he trusts that I won't hurt him and vice versa. So that's why he's talking about being able to share his deepest secrets, his fantasies, all these different things is because I know him and I know that he knows that we're on the same

page that no matter what happens, I'm going to be with him side by side. And I'm not going to judge him. See, a lot of times we hurt each other in the past. And if we were different and the reason why we're able to make it and other couples aren't is because we decided that we're not going to get historical with what we did or I'm going to believe him this time when he tells me, hey, let's do this together. I'm also going to hold him accountable when he tells me, hey, I'm not good at something or I can't do this. I'm going to tell him, yes, you are good at this. And I'm going to freaking snap his ass because I believe in him.

And he's going to believe me to do the same. So it's a constant thing that we're always building each other up and encouraging. When one gets weak, the other one makes them strong. And that's what we've been doing. Yeah, this is a good one dude right here, what I'm about to say. So Jackie, like, when a guy fucks up, right? I'm sure you know a buddy that's with someone or maybe you do. And just like me.

And you fuck up. Your woman will either do one or two things. okay so this is important for women just to know this who you tell your fucking man is is who he is okay so if he if he fucked up okay and you're not going to be with him just fucking leave but don't stick around and remind him of what what kind of piece of shit he is because if I'm with you and I'm like

you know you fucking do this all the time and you do this dude I don't even want you to be a good person because I'm reminding you of how fucking shitty you are all the time yeah and and so like the dude the secret that she did with me was that Jackie when I made that a commitment to change is that she was like, okay, cool. And like, this is who you are. And I'm going to tell you this. This is who I see as. And that was big for me. There's also a privy and stage because you gave them a question earlier. And I was thinking, you know, how do people like try to break that mold of not falling

into mediocrity or changing, right? So a lot of things is that we make some false promises. You made false promises maybe to your family. It said, hey, I'm going to do this. And then you change ventures and then you you've messed up so they're kind of like well he's going to give up like he's never really done this before and they kind of make you weak right so the first thing is like don't make false promises and then when you're ready to change you know your spouse will really know by looking at your eyes whether you're willing to change or not because you've let them down whether you like to know it or not like you've made a false promise to your sales and you know you have a gym you have a lot of people that come into the gym and say hey Monday I'm going to start working out

you sell a bunch of memberships and they go in there for a few days and then they give up right they make false promises to themselves they make false promises to their kids they make false promise to the people that we love the most because we're comfortable with them but when you're ready to make an actual change when you're ready to be like hey your eyes changed i have to believe i had to believe him because he did make some false promises but i noticed there was a shift how sure are you because if you're already let your person the people that you love down you're going to have to prove yourself again because you fucked it up it's just the truth you know if you really care about those people, you're going to have to go through that proving stage. And they're going to test you.

I test him still to this day about a lot of different things to see if he really wants what he's asking for. And then I see when he really does because I see it in his eyes. I see it how determined he is. What sort of test? Like what do you mean tests? Like just questions? And lots of different things. Like in the, you know, there's, I mean, just in our coaching program, we have seminars that people come through and they're like, I mean, there's wives that tell their husband all the time they need to change. They need to do certain things. And then they go and listen to this bald guy with short shorts, his nipples. They'll listen and they change. And they're like, why did you, I've been telling you the same thing for years. Why did you

have to go listen to somebody else? Sometimes it's timing. Sometimes it's God. Sometimes it's just basically you wanting to change. You're sick and tired of being sick and tired. So the wife, what she's going to do is she's going to test him and she's going to be like, well, I don't believe you or she's going to be, you know, testing him in different ways. Andy could be like, hey, I want to go buy this. But he wants to buy everything in the whole world every single day. I'm like, no, well, we don't need that. And then he'll ask me again and again and again. I'm like, well, maybe he wants that and I'll give it to him.

There's a lot of different things. Women were good at testing our men, if not, you know. What are some things that you don't think can change? Do you think anything can change? I think anything can change. Dude, human beings are so resilient, dude. Yeah. I'm telling you, dude, like we see miracles every day.

I mean, you know, you see it all the time. I mean, your life is, you're out in the open. You get millions of de, DMs a day. I mean, you know, you know, but dude, it's fucking miracles, bro. And so like human beings are resilient, you know, like we've watched people that were going through divorce, just turn around just because they're in the right room together for 10 minutes. They hear something and then they go together. I've watched people that just like people have lost it all. I've watched people that literally turn a corner and then they become one of the greatest

leaders ever. Dude, I was a horrible leader. I mean, horrible. I never had a good leader. So what fuck does a good leader mean? So I had to be a bad leader in my whole life and then to wake up and be like fuck that like what is a winner okay what's a loser okay if you want to be a winner just flip what fucking losing is so i took what all the bad leadership i did and then i just flipped it and then i became a good leader and then like how do you say true to that like it's it's so hard for people to stay consistent in that in the actual changing process remember she said pain teaches yeah right i think when the pain overrides the fear of change people change so like when the pain gets so high you said earlier yeah people are like fuck it you know like dude honestly

like I'm going to tell you almost kind of not having another choice yeah like Jackie one of the things she said too remember that day she grabbed my love handle she also followed it up with another little fucking sentence that was like hey me and the kids have learned to live without you and you know she didn't want to hurt me she needed to fucking tell me the truth and I didn't want to hear it and so I went and looked in the mirror and I realized dude they have like I'm in all the fucking pictures and I don't even remember when we took any of them. I was always thinking about being back at work. And she just asked me, she's like, look, I want you to be a winner. I want you to make a lot of money. I want you to be successful. I want you to be fucking happy. But also, you promised me the fucking right of a lifetime when you married me. I fucking decided I wasn't going to sleep with no other guys. I was going to be just with you. I was going to fucking marry your ass. I was going to do everything with you. And this is the fucking shit I get. Fuck you. You know. It's having to be honest with yourself too. Yeah, but I needed that dude. And by the way, like the way that I'm telling it to you,

She didn't tell me that way, but that's the way I heard it. Yeah, I didn't say fuck you. Bradley, if you were to tell me like, hey, go get in shape, I would hear you say you're a fat, fucking piece of shit. Get your bitch ass in the gym. That's how I process it, right? I don't mean, my guys, we all process it that way. I love when he thinks he paraphrases me.

Like, maybe it was my first two years of self-development. All I listened to is David Goggins. So I, like, I program myself to receive. I'm my own drill sergeant, right? So when you say something to me, then I just repeat it back to myself. And I think I say it to myself that way. And, you know, anyways, just like betting people wrong, dude. Like, we've honestly, she's an underdog.

I'm an underdog. My whole team are underdogs. All of us have all been betrayed. We've never had loyalty. You know, I mean, one of my guys, Jacob over here is 24, his dad got killed in front of his face when he was 10 years old. You know, like these guys that go undergo like a lot of fucking pain. These guys, I can really relate with.

And I'm like, dude, do you guys want to build something fucking badass? And they're like, yes. And that's what we built. And that was Elliott Army. And then I got a couple guys like Ali. You know, he's an MMA fighter. He's born in Africa. He fucking speaks 20 different fucking languages.

You know, like, but like he's, he's never had a drink alcohol in his life. Probably smart. He's super fucking smart. Yeah. But do you know what? His whole life, he's never had anyone. He's addicted to pushing. He's never been around people that were like better or,

could keep pushing and wouldn't lay off and dude the second time he first time you saw our program he's like dude i need to fucking be in the middle of this shit i love this it's just it's just a brotherhood and it's a company man and anyway so but we're all about taking our families with us um our kids so the elliott group um Elliott army we have our our 70 000 square foot facility we have a big gym in the middle of it the rest of it is a big selling ground floor there's tons of energy there's a 500 person uh seminar room that's downstairs it's always He's filled with people daily. But the coolest thing is in the back of it, there's a school.

So all of our kids, they all go to school there. We teach them, you know, we have military teachers that teach them God, discipline. They read Andy Frizzella, you know, Jacco Willings. They read, that's the books they read, dude. We're raising him to be killers. You know what I'm saying? My son, right here, he's 13, my son, Ian, all my daughters. Rob Bailey flew down, first time I met him was two and a half years ago.

And he flew down to the Lions Den. He was just mind fuck. he's like dude what the fuck is this and um you know uh my kids i introduced them to my kids and at that time they were 10 7 and 5 and um my kids know every rob bailey all of them they know more lyrics they were singing the song i said like hey sing 100 rob bailey and they're like 100 only got one base and they're and then when he cusses like when it says i'm a motherfucker beast.

He's like, I'm a beast. And Rob's like, this is crazy, man. They're not getting that from you because you cuss all the time. Right. But they know, though, to pull it.

Like, they know. They're a little wiser. Yeah. But I pull my kids on stage all the time. Like, I pull them on stage in front of, and I make them. Do you try not to swear

when they're on stage or what? No. There's no tame in this guy. Why is it so easy to swear? It feels so good. But you know what? It's crazy. Hey,

and I tell people, and people are like, they're like, I could listen to this guy, but I just can't. I'm like, do listen to me, man. You're always going to hang on to something, okay? Yeah, yeah, of course. If I said a whole message and it could change your life, but the only thing you got hung up on was a cuss word, man.

Come on, dude. Yeah. Come on, man. I mean, this just goes back to like the selective, like, picking what you want to listen to or not and creating excuses why it's, oh, okay. Oh, he swore, though, so. Yeah.

You probably get that on the internet. Like, you, because I've seen people talk or, like, critique, like, your style. yeah people hate people hate our directness but we've honestly i don't want to be anyone else okay so when so when i came out um when i wanted to start my sales training program um when i came out i was like i don't want to be like well first of all i thought everybody's going to say they're this guy's a grant car don't want to be because you know he was in the sales industry right yeah and it's like maybe you opening gyms and people are like oh he's a want to be of this guy whatever right

yeah i don't know if anybody's ever said that about anyone or something or whatever but like i knew i was going to get that so the first thing I want to do is I was like fuck that no suits you know no bullshit like I'm I'm running around I'm gonna fucking work out I'm gonna get fucking jacked and all these guys that are in their 30s and 40s that do business they're all fucking fat they're all fucking lazy they don't take care of themselves they don't they're not even fucking their wives anymore they're fucking lazy they're fucking pieces of shit their team aren't loyal to them they're fucking double standard non fucking leader pussies like it's everywhere bro and I'm being really harsh

because I'm just telling you the truth. They're fucking weak everywhere. And so I was like, dude, I'm going to build savages. So I want a savage brand. So we were like all black. I'm like all black. We're going black. Elliot.

It's going to be Elliot. And we're going to put sayings on the fucking back of these things like fucking savage shit, right? And then that's all we're going to wear. We're going to wear these shirts everywhere. That's all we're going to fucking wear. That's our only wardrobe. No fucking suits, no nothing. That's it.

It's more comfortable too anyways, to be honest. Yeah, but like that's going to be our brand. And dude, listen, man. like everybody made fun this guy's in a fucking t-shirt I went out to dinner last night and everyone's all fancy and I'm wearing literally probably the same thing just a different color that's your brand bro

I just don't give a fuck I just don't care but at the end of the day though you fucking look good in what you do yeah and you know what if you were really out of shape I'm telling you that shit wouldn't fly anymore probably no you can fucking wear it because you got the bicep veins you're fucking in shape your shit's all fucking jacked

you're a savage people know that you're standing you're not your uniform your standards you fucking walk in it's moral authority like i say this like moral authority you walk in through a room people are like even if i didn't know who you were i'd be like who the fuck's that guy i don't know who you are just because of the muscles just fucking take care of yourself i fucking respect you i'm like why do i respect that guy oh he fucking takes care of himself i'm pretty sure he probably keeps his fucking word so like immediately my respect just goes to you and I don't even know you yet

and so anyways I'm trying to tell everybody that the world right now is like so thirsty for fucking leaders in the community and the homes and the business so if you want to get rich

you've got to increase your value how do you increase your value you become a leader because the greatest scarcest resource in the world right now is leadership and what is a leader a leader is the fucking skill of influence what is your opinion on the world right now

like this political era and dude I don't watch politics I mean you have to tell her no not It's a mess. I think it's never been easier to win. I think I wouldn't be a politician. It's They all suck. I think I can do it. Dude, from what I see, it looks like it's a rig game. So even if I learned it, even if I learned it, I wouldn't be able to affect it. So the greatest thing that I can do is to build a great company for other companies to emulate and to just, you know, take good care of

my family and my team and try to pour as much as I can into other people. And that's our ministry. That's our church you know i told you i said i asked you believe in to god and you said yeah you've probably changed more people's lives than a lot of churches which is weird very no it's actually cool because people going to church and they expect right for someone to deliver a message because it's like deliver the message hour you just you just fucking deliver it all the time man like i watch your content all your content is like like human excellence changing your life making good decisions but it's interesting because like i don't know when i at it it's like but it's just me talking about things that I experienced yeah which is my experience

with them it's real though but yeah that's real like dude listen you know what's crazy and I want to tell you this like this and this is why it's super important for you to keep growing is because number one if you don't keep growing your your fans will outgrow you and they'll go to someone else yeah of course because they need you to keep growing that's someone I don't think that'll ever happen with you but I want to say that the reason why you got to keep growing is because there's a lot of people watching you man and and every time that you grow they're fucking growing right there with you man like i'm willing to bet there's millions of people you've never met that are just running around that you've said something that changed all of their lives and like you just got to

keep fucking dropping that you said you said it's just an experience and i'm like bro that experience like walking around with a group of men in a brotherhood and doing life like everybody wants that dude you love being with your fucking buddies and and doing business with your friends or like you know like being real it's just weird for me because like the way it all started what it was never like this is the thing I'm going to do this is the thing that like I didn't see people doing this thing like at least in the social media space because it wasn't a space when I started that's right it was just doing stuff that was just what I was a trainer I sold training I was like you know I did all the sales bullshit all knows and overcoming them and that's that's what I did

before any of this stuff and then I was just posting content about my life but I didn't there was no like you know how you said you watched me or so whoever else you watched on the internet was like oh I can I can showed us a way to live I didn't there was none of it was just like I was just doing and then all of a sudden it became a thing that like people like well this is really cool you're cool we like what you're saying we like what you're doing yeah because you you show us what's possible bro do like people like don't know what's possible you remember you know the four minute mile somebody did it everybody did it it it's like when you're going out of there and you have fun and you're doing this i'm like why aren't i fucking having fun let's go to

that and plus your way of fun like you have a good standard you know like you're not out fucking you know running around fucking doing you know like ruining people's lives like you're helping people man and the fact that you're in the gym like you genuinely have always cared about people changing if you can change someone's body you change their whole life of course yeah you know i mean dude when you change someone's body i mean they they love themselves more they get more people more love I mean they're fuckable right finally right so other people like you know are attracted to them their kids look up to them you know what do you think young kids look up to superheroes right and maybe dad's a superhero but this is why I think everything comes back to love everything we do yeah

to feel love to be able to share love to be able to get it whatever accepted at all it all comes back to that even the thing about money is like just another representation of oh people to love me that's all it is that's why humans do it's love it's in in a sense of intimacy with the with a woman and then also in community. Those are the two things that drive everyone. Like in that identified, like everything you just explained or like described about like the team

and stems back to that. Always back to that. Obviously like the front end, the way you which you're like presenting it or like driving people towards it or pushing people towards it can change versus your, you know, your sort of method versus someone else's method.

But it always comes back to love. It always comes back to like, do I love myself enough that I could love others? That's right. And it's weird though how we get it twisted where it's like, oh I got to, but I have to get money and things, then people will love me.

But so when I was telling you that when I did all those things, there was no point, like, yeah, I needed to make money and I knew that I needed to have money to, like, pay rent. But I never was like, oh, I'm going to do this to make money, ever at any point in my life. And then I had the most money. And I never focused on it. And I was just, all I was focused on was like trying to feel love,

trying to feel love within myself. And I'm not trying to cry like a bitch. But trying to. to love myself because I you know the way I the way my my life was coming up was I was constantly questioning like am I good enough am I worth it like you know should I have these good things in my life because of you know my circumstances I lost my father when I was real young and I was always kind of struggling with like am I lovable sorry shit no that's good that's the side but but that's the side of you that we love though we love

your savage side and we love that side yeah it's interesting because that too it's weird how it shifted and it's changed because that that sort of savage side that came out of that also yeah it's very like I have to prove this I have to show this I'm going to make sure that that and it was never it was never money driven and again I go back to it I got more than I could be grateful for you know but it's weird how that all came through that but my my like intentions didn't almost really shifted because before it was proving I have to prove that I'm good enough. I have to prove that like I can be loved. And now it's like it's completely different now. It's a it's a way different experience for me now. It's weird. It's weird that having these

conversations and just like talking about it is just still to this gay gets me a little emotional because it's just like it's almost like I still haven't fully come to like close or turns with that. I don't know if I ever will. But I don't know. It's just weird man. It's weird when I have these conversations. It does really matter. But I want more people to understand that idea about love. And because to get the money, to have the success, to have the great relationship, like, you have to love yourself. Right. And, dude, and that stems back to your fitness. Dude, I really think the reason why you're a fitness freak, like, why you'll always have to go to the gym, is because that's your medicine.

Oh, I was, man. I mean, it's... It'll always be your medicine. Yeah. I mean, that was the thing that, like, everything could, you know, sort of disappear because it was so caught up in, like, this idea of, like, am I good enough? why do people have this and I don't have that and they have you know their family looks like this mine looks like that and this weird pain I had in relationship to it all and the gym was always just the thing that was like okay well I could focus on this and all that goes away

it wasn't even so much so that like I could get big it was just more like oh I can I can like avoid all this sort of thought that was negative towards me yeah yeah and then it turned into all this shit and then all I did for years was talk about my relationship to it like how I'm talking about it now. But that's, it's like, it's weird because I, I don't want to say I didn't do anything special, but like in my mind when I was doing it, it wasn't special. It was just me sharing my life and what I, how I experienced it. That's why it's weird sometimes when I sit and I have these conversations and I talk

about all this. I'm just like, we say it's weird, man, but people are, people are fucked up, dude. You got to realize, like, like, people like lose their identity and like when you share your experiences and you share your stuff or, you know, you may start crying or something like, dude people like need to fucking see that shit because honestly at the end of the day like dude like you know we're in a weak ass generation right now and uh you know it's like you know being strong is also like you know i can cry with her or you know i cried in front of my team the other day you know something about my son i fucking people like to see that vulnerability but also you did

something good with it i think this world is so conditioned to just people feeling sorry for them and staying in a certain level that that's why they don't you've done something with that and that's why you need to share your experiences because you're changing somebody that can relate with loss can relate with a lot of different things and then that's what makes it so beautiful and that's what makes people like really you know chuck up because like hey they're waiting for that change maybe still they're waiting to yeah and you got a good heart bro i would tell you your heart is what really makes you the most dangerous you being fucking alpha masculine but like super loving it makes it so much better when you're a big freaking guy and you can get to that point and

People are waiting for that. Yeah. It's weird. Yeah. But it's just the whole world's thirsty for that, dude. And so I see a lot of guys trying to, I really think, like, what you've done to this point, I think you're about to blow up again. And I think that there's like a, I was telling my wife, I think there's a recreation process

that you're going to go through again. And I truly think, like, your purpose, like, as being an influencer, and you can open gyms and all these things, and that's your business. And there's things you'll do to make money. But I really think, like, you, your standard. like that's the greatest thing that you could do for this whole generation i mean for my team us guys like us you know just i mean honestly like fucking like it's it's it's it's time for you know bradley martin 3 point fucking oh yeah it's it's it's you know it's you know it's

yeah like again yeah girl's like what the fuck oh yeah but she comes with you too and you know she gets her 3.0 and that's what we just did we just did that in our whole team you know we wrote vision boards every year what we're going after man and uh but that's what people see like and they're like oh he's like this like he's so direct all this other stuff so you're seeing a different side of andy you're seeing that heart that he has just imagine how far you can go being that savage that you are and sharing your heart it's just just makes it so much more relatable and so so awesome that's what makes it last which is really cool yeah why do you think there's like that weird that weird stigma though around like the alpha and like crying or like this sort of idea that oh

you do, then you're not. Well, I think those are the wrong people. You know what I'm saying? Like, I think anybody that thinks that way probably, you know, won't be in your life for very long anyways. You know what I'm saying? Think about your good friends right now or anybody you look up to. Those guys, if you shed a tear in front of them,

they can fucking love you more. They love that shit. Anybody, if somebody's vulnerable or if they're trying to fucking, you know, play with their heart, and they're like, dude, what the fuck's your problem? Dude, nobody's going to follow those people. Maybe it's you telling yourself it's not okay. Yeah, that's true.

So Tony Robbins, right? I'm going back to like I started with him in 2019. There was this course I took and it was Tony Robbins, Dean Graciosi, which was like his CEO. And Dean lives in Scottsdale. And I was like, dude, like this guy was like super smart. And I was like, dude, I want this guy to coach me. And like me and this guy are like brothers now. He lives by us.

Me and Jackie would go to dinner together with him and his wife. They're super cool. And we mentor his son. He's 15 years old. His daughter's boyfriend. He's 17. They come in, they do an internship all summer with us. And so, like, when he coaches me, he talks to me.

And he's like, bro, he's like, I love your fucking craziness. I love it. I love how you get in people's asses. But he's like, if you want to go wide and you really want to go big, he's like, you need to shed, you need to shed a little bit of the old you. Okay. Who is the old you that you're referring to? He's like, you just need to show your heart more.

He's like, honestly, bro, he's like, You, he goes, I, I sat down the first time we went to dinner with you and your wife and I thought you were going to be some maniac. And he's like, you're the most loving motherfucker I ever met. He's like, why can't everyone else see that guy? Yeah. And going back to what you just said. I said, I just want everybody to love me. I just want them to believe I'm this way. I just want to do this. And I am that way. But also, dude, I'm like super fucking loving and super kind and like, like we're funny. And, you know, like sometimes I forget to show that. You know, so he was like, dude, 85% the old Jew stays, 15%, you need to wear your heart on your sleeve. And like, that, what you did is exactly what I've been doing more. And dude, I'm telling you, we've been growing like crazy with me being a little bit more loving, man. And God is love, right? So like, I can give them all the information, but if they don't feel that I love them, they're not going to want to change. And so, and I do love them.

I love everybody, dude. Like, I'm the comeback kid. I know you watch like Patrick Bette David's shit. And, you know, he's always talking about, do you operate from a state of madness? You know, are you the motherfucker that wants to come back and, you know, shove it down everybody's throat? Like, who are you?

And that's me. Like, I want to burn their fucking eyes out. Who's taught you the most in your life? Don't say her. Outside of her. I knew that would have been the answer. I just had to preface that. Well, I've learned from business,

business, Patrick Bette David. Okay. But honestly, who do I watch a lot I watch Andy Frizzell all the fucking time I love Andy I'm supposed to have him on the pod too I just can't fucking quit watching his shit I want to go punch somebody in the fucking face

every fucking time and dude his shit is so real it's so on point and it honestly resonates the most with me and dude I try to quit cussin and I'll go months without cousin like I'll quit

he'll go like three days without cousin it feels like months it just feels that way long time. Yeah, three days. A long time. But then I'm like, I'm like, I feel like I'm in my edge. And then I'll like, I'll play like some Andy Frizzella something, you know.

And then next thing, you know, I'm like, fuck you, man. I'm going to fucking tear your face off. And I'm like, damn it. And I'm just like, fine, dude. I'm like, do listen, man. I'm me and we're bringing a good thing to the world. Like I said I wasn't going to conform. I need to be me.

And I do need to wear my heart on my sleeve. And like I said, dude, one of my greatest teachers, again with her. Andy Frizzella, for sure, you know, the fitness world. Like, I love what, what happened with COVID and, like, you fucking standing up with, like, you know, like, fuck everybody. Yeah, that was so bullshit. No, but that shit, though, but that, we did the same thing. Just so you're aware. Where, though?

We're in Oklahoma, right? Yeah, I did that bitch in California. I know. That's, that's what I was about to say. Yeah, this is a whole different moment. We were in Oklahoma, right? And they shut down all the businesses around us, which I know you went through the same thing. And there was no more than five people out in X amount of space.

And we were having. a hundred people come in at a time in a 700 square foot space 780 780 square feet 100 to 130 people and I was doing these fucking events getting up on fucking tables telling them like we're not and dude we would be on social media not wearing masks yeah killing everybody and everybody's like fucking killing everybody they're not wearing masks and we would go live we would stream it live everywhere and we were like fuck masks and we would go crazy and watch that was all you guys there would be people that be walking around outside in the sky one time he walked up with the briefcase and we're like fuck they're going to shut us down they're fucking here we'd have

the blinds shut and we were in there just brainwashing them and shit i have so many stories man no i know i watched your shit but we would have people duck down when the guys would come they would duck down behind the partition thing it didn't matter they knew everyone knew it was it was it was an insane time like they literally like put a lock to like turn our lights off and the craziest part about that like with the city so they send people like every day right and then it got to a point where they just they were I don't know if they were just like all fuck this or I kept going to court and so like nothing was changing but when it was kind of like all said and done this is the thing that really to this day is like kind of irks me they put locks

on the light so like you know they could turn it off and then put a lock you had to like cut this big ass lock to turn it back on so for about two months we just operate off of like generators and like gasoline and like just construction lights and like random like uh you know pop up speakers and stuff and this was like middle summer like it would have been around this time it was it was like the craziest time tons of people in there but i'll still i'll still never forget this and just to this day it kind of like irks me they were like yeah so if you do these certain things like we can like have you be open you got to have masks you got to have these stickers on the floor with this six feet bullshit all this nonsense shit and i was like okay i'm

doing all these things and I was like trying to like police some of these things like trying to do some of them so that I could say hey come check we're good to turn our lights back on because we were operating for like two months it cost me like 20,000 a month just in gasoline to like keep just aside from the rent aside from everything else like just for gasoline because it's running all day so I'm trying to go back and forth with them to be like yo like turn my like let me let me turn these lights back on basically in this like room to this day they've never responded to that email. And so the lights got back on.

And the only way the lights got back on is because I went in there and cut the lock myself. So imagine just how fucking bullshit it was that like nothing was ever done about it. They dismissed the whole thing. Obviously I had to spend money on lawyers and deal with the whole thing.

But it was just kind of like, all right, see ya. After like eight, nine months of like me having to come in and fucking every other month to talk to someone saying like, your gym's supposed to be closed. I'm like, I know, tell me why. And no, there was never an answer.

That's so. And I would talk to the health people and I'd be like, well, explain to me why like Best Buy and Costco and all shit's tons of fucking people in there right down the street. Explain to me why they can film porn indoors anywhere in the valley in the same exact county, but the gym can't be open. Explain to me why like the fucking you can get alcohol and tobacco and all this shit is actually really bad for your cardiovascular system. But you can't do the thing that's good for your cardiovascular system like going to the gym. And that's the main proponent of like killing people in relationship to COVID. And they were just like, oh, we'll have to talk to someone. And then they're like, I'm like, well, what about the airports?

And you guys aren't even policing the airports. Like, you can go to the airport all good. You got to wear masks and the plan, but you can sit side by side, right? There's no distance, no six feet. But here it's got to be six feet. There was never a good explanation. That's why I was just like, this is all bullshit. You're fucking finessing us.

And the guy even told me, he goes, oh, well, that's not in our jurisdiction. This is public. That's federal. So it's like, in federal does just, does fucking COVID just decide not to spread? No, it's because it's tons of money. it's big business and you're just fucking shitting on little people and you're fucking closing his gap and it was just like it was insane though it was also insane just to watch how crazy people were about masks and like i'll never forget the craziest thing i've ever seen is someone

in a car by themselves with a mask on not a new driver today we saw one today and i'm like i'm like is this a per like this you know when they talk about joke about like mcccs and shit i'm like is this person like a do they have their own there's no there's no way that makes sense in your own vehicle, it's the crazier shit. And then the crazier part was the masks themselves. It was like nine times out of ten, someone wore the same mask for how long, right? A week? I don't know.

Maybe they got a mask and it was like they wore it for a month. You take the mask off, you put it down, you're collecting the fucking germs anyways and sticking them on your face. It was the craziest shit that I was like, none of this makes sense. I'm not doing this. This is not right. I'll literally cut these fucking doors off if I have to. I'm not going to stop people from going to the gym.

Because I knew how I'm pointing that was besides just the coach. thing like just in my life how important the gym was for me and what saved me it's like why would I like there's probably kids I know because I had tons of people coming to that gym from all over the valley who couldn't go to other gyms yeah I'm not going to fucking close this down just because I'm getting harassed by the fucking state whatever bullshit it was just it was one of the craziest times ever I'll never forget that and I'll just it just it's a little sad because it's like damn are people just this fucking week people just don't believe so much in what they actually believe even they just go they said it i read it here i saw it there it's bad let me hide it's the news

and then it's just like and then all the other things that came along with that that caused just like just fucked up learning for kids you're not going to school like they're not in they're not you know don't be around anyone it's like remove community you're removing all these things that actually matter and it's going to cause so many more problems everyone goes none of that matters we only got to focus on these old people who are probably going to die anyway of fucking the flu anyways it's like i i couldn't fucking believe it i couldn't to believe it. And I understood that COVID was a real thing and it was a thing that actually killed people and people who were like predisposed and they already had preexisting conditions

for the most part. But it's like, how are we sacrificing now everything for this thing? And it was just like the biggest thing to tell, the biggest tell of that whole thing was this is a for profit business making fucking trillions of dollars and we're getting this free thing that in reality, they're just taking our money and giving into a fucking for profit business to just make trillions of dollars and all these companies like three. I made. making fucking tons and tons and tons of money because they're selling masks. That's what it was. It wasn't about fucking protecting people.

It was fucking crazy. I could not fucking believe it. It was the craziest fucking thing that I ever, and I just, it's sad. It's really sad. And so when I talk about all that stuff and it gets me fired up because I'm like, I really lived this and I really experienced it. It's just like, I don't know what the point was other than money. And then I'm like, it was all money.

So then I go like, so. So imagine you now you have these people, richest people in the world, like the real 1%, 0.5%. You know what I'm saying? What is enough? Like what is enough of control of money, of power? I don't understand that because I understand like, yeah, I want to make money and yeah, I want to live a great life. And I want to be to take care of my family and like my loved ones. And I'd love to have cool shit and waste it money every once in a while.

I'll go gambling because it's fun. But it's like those people and those companies and whoever is in charge of the, the world is like they have everything like what like what was the fucking point of that that's right i'll never understand that yeah well i think number one you'll you'll you'll end up going down in the history books remember histories wrote after something passes so it wouldn't surprise me at 15 years from now they're talking about you in a history book i don't know yeah i don't know about me no yeah that crazy that crazy motherfucker that had the gym no i mean because that's how history is made you know like history was made with all those masks all that shit but the people that

rebelled are the people that are making the big difference biggest differences now you know what i'm saying yeah so you know and then now you're just you know like you create your own economy you create your own reality you know like nothing fucking controls you anymore after going through that shit like now you're most qualified because you had to make that stand through that to just help anybody you're like ultra fucking qualified it's weird dude it's a really weird life it's cool shit it's a really cool time to be alive man yeah it is it for sure it's definitely like it's both though it's really cool it's really bad at the same time it depends on your intentions yeah does it though because i think i think like even if you have

all the best intentions like there's still so much set up that's like not that you'll lose or you won't succeed but it's just there's so much bullshit there's so much bullshit your intentions paired with hard work and then you'll make a difference like so here's a question this is like a like a a 100 year question 200 year I don't know 500 year do you think that it's ever going to be different like do you think it's ever going to change meaning like control power right let's say all the people who are our age or whatever they're like they're oh this is weird this is bad why did we do this that shouldn't have happened me included right you think that those people get to a point where then they're kind of like in control or in more power and they just

kind of start to do the same thing like how did it get there like how did humans get to the point where they're like it's never enough i need everything i want a hundred trillion dollars like you see what i'm saying with social media now it's getting pretty fucking crazy yeah because like success there's a lot of really fake success on social media but also is and it's the way to get there i just think human as you're so fucked that it's never enough no it isn't ever enough but it's also like, you know, you're talking about are people going to stay thinking a certain way? It's like a lot of people are like ragging on millennials and should most of our team is millennial now, right? Like they don't work hard. They're expecting, you know, they're just

not used to putting, yeah, they're taught different. They want to feel significance. They're not driven by money. They're driven by purpose. So we decide to do things different. So you get a bunch of people that are high power that think differently together. We always talk about, hey, what if we had Andrew Fricelot? What if we had, you know, Tony Robbins? What if we had Bradley? What if we had us? What did we have all these big influence? What if we had you in our building and we made a lot of noise? We can make a difference. We can make a difference if we all stick together and share the same message. You know, everybody wanted to be president when we were kids, right? Well, I'm going to be the next president. None of our kids freaking

want to be presidents. They all want to be an influence. They want to make a difference. They want to change people's lives. That's what the young generations are looking at. The thing is that most people are criticizing and they're not willing to stand up and fight and they're not willing to put in that hard work. And that's where you make difference. That's why I think, dude, seriously, when I told you like Bradley 3.0, like that motherfucker, like, becoming an influencer, like you're one. But like, you need to go fucking 20 times harder, bro.

How do you think? Well, just go harder. Just like there's like more versions of you. Whenever you feel comfortable, you have to fight it. You know, whenever you believe, you're very opinionated. And the reason why is because you got all these millions of kids that are watching you. And like, either you're going to change them or they're going to fucking fall, pray to someone else and dude they're all they wake up on their screen they go to bed on their

screen at work they're on the screen when they're on a date they're on their screen when they're driving in their car but that's the crazy part right because you talk about influencers now being like that's the new news so the thing that I was speaking to earlier was that like then you have just now humans who are now getting more power and control it's not not as much here even though this is always kind of here yeah right it's like the fucking who are these fucking trillionaires in a room somewhere who are all like let's fuck the world up this is crazy this is cool see if we can do that that's what it feels like genuinely i wouldn't be surprised if there's like the richest people in the world are like let's see how far we can push them just because almost at this point because like how

much is enough yeah my thought is like so now you have these influencers who are like me or other people doing stuff and it's like how do you keep the intention true because like someone though let someone else somewhere else talking about something is like yeah they could say something that sounds good and sounds worthy and sounds like empowering but it's like are they just doing that so they make money no well well i said there's a certain point you already got a nice house you got nice businesses you got a couple cool cars you got everything you need so now it's like a sniper kill count it's like how many lives can i change so not i'm not talking about me personally oh yeah no i mean i'm a part of this mix but i'm saying like there's now 10 000 other influences say over the

next five years to get really popular and they have this voice how do we i mean you can't right like you're not going to keep everyone being like for the good and not just for the good of self yeah well i think those people don't last very long they fade out you know when i got in in 2019 i mean the guys that were there there's only a couple of them and they're your buddies now and they're still around but all the others are gone every year you see a new guy pop up and fade out yeah and so like the only way i think you don't fade out is to have those good intentions the market ain't gonna let it lose or fucking stay around you know you truly believe that yeah yeah and plus another deal i believe is i believe you won't let

him stay around you may say what does that mean well i believe andy frizzella patrick bet david ed mylet you know you david goggins jo rogan dana white all these fun i believe those guys they fucking decide who stays in and who stays out those guys can back people or not back them they don't have to all be buddies but they they fucking well you know you can talk to patrick be like, what do you think about Andy Elliott? And he'll be like, well, I fucking like him. I like what the guy stands for. Or he'll be like, I don't know.

I don't like the guy. Well, dude, listen, if they don't like you, you're not going to fucking make it. They'll tell a couple people somewhere behind the deal, and you're fucking gone. You'll eventually fade out. And that's why I think that like, you know, it's just, it's going to work itself out.

It always will. It's a very special time to be alive and stay real. That's why, and I was telling my team and my wife, I said, coming to meet you, I was like, this motherfucker's about to go to another level. I mean, not in views and stats and all that, but I mean, like, in your personal life, I think you are. I think it's time again. It's time again for me. You know, like, it's time again for me. It's time again for my team. It's time again for her. I was telling her,

I was like, it's fucking time. Like, we need to go fucking harder, man. You know, we need to go harder, but we need to take our families with us, our children, our teams. We need to go fucking psycho. And I was like, you know, I think you're about to do that. I feel that. Yeah. I fucking see it. Look at him. He's fucking, you can see that shit. Well, he's smiling now. He wasn't smiling in the beginning. Yeah, see, he's sick in the head.

He likes that shit. Yeah, I'm definitely a sick. Fuck, dude, for sure. It's not good. Dude, that's why we flew out here, man. That's why I said, you said it, how often you're in L.A. And I was like, really never. I mean, we don't ever come to L.A.

But then I was like, fuck it, we're coming out here. Why do you avoid L.A.? No, just, you know, like anytime we've ever been to California. I mean, I'll be honest, it's kind of sucking. Well, it's not the best. Anytime we've ever been out to California. It is our job. This is a mission of ours.

Every person we encounter to make them smile because they have a problem smiling. Yeah. Honestly. Yeah? Like, yes. But we smile a lot. I feel like I smile a lot.

No, you do smile a lot. But like I understand. Like I'm a serious person. No, I'm talking about like running into people at the store or whatever. Smile motherfucker. Yes. Yeah. Well, and dude, I'm telling you like California.

I'm going to start doing that to people on the street. Yeah. You should. They would because you're a big guy. They probably would smile. He'd be like, what the fuck? Yeah, but they'll love that shit. But California is one of the most beautiful places on the fucking earth.

Oh my God, it's amazing. Most beautiful weather. But just the politics here, you know, and then like, like, just fucking people don't smile enough sometimes. You know what I mean? It's like, okay, so in Scottsdale, everybody's like, hey, it's like everybody you walk by. It's like entrepreneur fucking capital. I was just talking to someone about this last night. Everybody fucking loves each other.

I love it here. Yes, when you walk into Scottsdale, everybody's like, what's up, what's up? What's up? What's up? And everybody's not from there. It's a good hub of people. Yes, everybody loves everybody. So anytime that I've came to California, it seems like everybody's kind of like, you know, it's like, what's up? And they're like, do I fuck it over you? I was born in California. And I look at people and I smile like, do I know you? So I just don't come here a lot. But we wanted to come down here and meet you. That was super important, man. And you know, my whole team, I have like a hundred guys that are there. I grab 10. I was like, I was like, let's go meet Bradley. You know, like, I want you guys. appreciate it yeah dude and you you you have something cool going on man you're you're you're uh everybody loves you weird it's all feel like i feel like a lot of people hate me too though well the people that fucking hate you are fucking just losers so like we don't care i mean and by the way maybe you should wear shorter shorts yeah i'm sure he's got some fucking short ass wait a sec yeah yeah i'm pretty sure he's got some short ass shorts he's a gym right huh that just reminded oh god that just reminded me of my buddy uh Ethan he just talking shit about guys for short short short

are like the alpha guys and i always had short shorts on see i told you that but you didn't you never saw that clip oh you never saw that you don't know what i'm talking about at all that's what makes it so funny yeah it just no but everybody's always ragged i always wear short shorts dude and i'm like and i'm like dude just because you motherfuckers got small ass old bitch lady puts her his shorts in my drawers yeah but i'm like dude you skip leg day so you don't want to wear short shorts i get it dude it's hard exactly they're afraid of the hard yeah but if you hit your fucking legs you want to get that shit out there and you're like because no like I want to fucking I this episode you guys both have to pose with your short shorts no to be honest like it actually is I really like unironically one of

the craziest things that identifies everything you said as a whole is wearing shorts I swear to god it sounds crazy but picture this like it is the hardest muscle for most people to like grow it's it's the most painful it hurts the most when you do it it's the most uncomfortable it hurts for days if you do it good and you're able to like actually build something that's really hard yeah and show it's funny burning their fucking eyes out it's funny cabs I like I like having fucking muscles that other guys now I'm gonna start judging people if they wear shorts or not I'm to be like they only wear pants see this guy this guy's got shorts this guy's got pants on dude slightly pussy yeah yeah yeah hey hey and here we go oh you got good

legs yeah he just decided to wear pants but but all these is the savage all my guys are fucking jack bro that was sick drop trial right away oh yeah he didn't care he didn't care that i'm gonna fucking don't play dude i like that dude all he take your shirt off i love that no in the meetings though in the meetings i make them take the fucking shirts off bro like these guys like and by the way like all these guys every day they literally in our meetings we take our shirts off and they fucking have to be in shape bro because that's what you're we are we're a standard for other fucking people so all my coaches they they got to be in good shape he's like i didn't get a pump oh yeah hey he shade i know you shade because i know you're hairy

i could tell you hair i know that took a while wow wow i need a laser but but all my guys man i mean he dude he's married how many kids you got three one on the way yeah three one on the way i mean he's a dad 32 years old you know he's a fucking killer bro yeah fucking kids man yeah no dude i mean it's just been hard it's hard for me to identify like people in my in my life for like the right reasons that's the hardest thing for me that's what i mean even in business and all that kind of shit i struggle with that because i think like i don't know if there's something in relationship to the social media aspect of things and maybe people perception like perception of like this is easy and then like they're around and then like they almost like expect their life to be more

easy when it's like that's not how any of this started it's not how i got any of this you know what i'm so i tend to find people that like i don't know if it's if i'm bringing it into my own life because of the the fear of abandonment or like that whole issue that i have relationship to trauma and it's like i'm i'm avoiding the good ones and bringing in the bad ones it's a weird thing yeah bro you just need to get close to us bro we need to have you fly out to scott's though i mean it and just come see the team come see like just one day like just come out like and i know everybody's busy but i'm telling you bro like everything so ask her like my biggest fear me and you're very similar very very similar and um you may say it sounds different but it's this exact same person i have

massive fear of abandonment like massive fear like the one thing that i know with her is that she will never leave me you know and then i know i would never do anything to her like so like there's just like equal and we're building this in our company where like like I have a whole team like I told you like we're all together till we die like people are like okay like what's next like we're all going to be together till we die like what do you mean but do you think you it's like you can't guarantee that though yeah I can we are we can what do you guys think but how though how how do you well one thing that any you say is that you know when somebody you trade you, you start being too careful by everybody else around you.

And that is the biggest mistake, what most people do. You should do the opposite is love and the forces of people do even more and keep more trust. Because you just build that resistance and you stop caring as much about people because you've got burnt in the past and you don't want to get burden again. And the problem is you will never get love if you don't get love. You'll never get trust if you don't get trust. And that's the reality.

I mean, we've had people in the company that let that trade us if you don't mean. Does that work? But what does any do? just pull more into us and that's what we put more to each other. It's different, man. I mean, it's all mindset. It really, you know, the way there's all the information and how you deal with it.

Yeah, but you have to see it. People tell us, hey, you don't, you can't mix business and family because we, through pain, we built our business to be like a family. And people are like, oh, you can't do that. You can't talk about things to your employees. You can't do this. You can't do that.

And I'm like, dude, screw this shit. I mean, if I, if we get hurt, That means we have a heart. I mean, that's just it. And I'm not going to change and I'm not going to give, like he said, I'm not going to give this person. I'm not going to be a certain way with Jacob Hagerman because this asshole didn't know how to take advantage of the opportunity or be that way.

Let him live with that, not me. And it's not okay for him. So that's how we live and that's how we are. Being hurt sometimes needs to happen. Actually, all of the times that you've grown in life have been through that pain. You've become the person that you are because of that pain. And sometimes we need to get hurt. in order to grow to that next level and share with somebody else or mentor somebody else that

really needs it. It's just crazy because I know like I know that 100% to be true but it's like it could happen so many times you're like motherfucker like the question those it then goes back to like what the fuck am I doing wrong that is still bringing this. Yeah it's a growth it's a growth thing it's all a blessing getting hurt is a blessing as well you know that's just it sometimes we try to protect yourselves from being hurt and it's time to get hurt. It's time to get hurt. It's all very intentional. You know, we've been through some very difficult things just recently and I'm like, man, that's just making me more battle tested for the next freaking thing that I need to do. The next thing that I need to teach our kids or our team or or something like that. And it's just like

we try so hard and we fall into this bubble of like, hey, I'm not going to do this because I'm afraid of being hurt. And it's just like you're holding yourself back from becoming who you need to become yeah I mean I know that that's the difficult thing is I know that to be true I'm very aware yeah but it still happens right I still do that it's defense mechanism yeah that's the thing I need to just fucking yeah and sometimes look like Jackie asked at the beginning of this year and I said the same thing last year she's like what do we need for this year and I was like I just need another good man in my life another one or two strong fucking men that's what I need it's an alliance Yeah, I need an alliance.

Like I, like, this year I prayed just, I need another savage in my group, you know, two years ago, you know, three years ago, you know, when we kind of got with Rob Bailey, when he was, you know, kind of a down and then we fucking shot him back up, you know, I mean, like, I was like, I wanted Rob, I wanted Rob to be in us. And when Rob came out, first time Rob was with us, I mean, he fucking started shedding tears, you know, because his fucking whole team betrayed him. You know, I mean, remember him and Hustle used to make music. Oh, yeah.

And they split. well now they just made that heart of a champion song if you listen to that new song they just made heart of a champion and they're recording another song right now in the studio so I like I like know like when your team betrays you or something happens if there's breakups and all this stuff but bro like you gotta get around fucking people that are we are fire breathing fucking dragons dude

like we're we're crazy like our company our team like dude when I say a hero making machine like we're on fire man like we're brainwashed like brainwashed like fucking totally sold to the fact that life will be whatever we want and no matter who tells us it's going to be different fuck you and and we're teaching people this and they're fucking winning big and like so like we're always looking for the brotherhood so like you definitely need to come out to scot cell and you see to you see to see to see see because as Patrick Patrick Bed Davis just out with his last weekend and he's he's mind

fucked text him and go hey what'd you think about going out to Andy's place I'll do that he's like fuck bro i mean he's like you guys are like the fucking cia like the like it was like he's like there was fucking p like he's like he just said dude it was fucking crazy man like crazy he's like i'll come out when can we set that up yeah we'll set it up soon as we're done okay i swear to god just when you come out i'll give you 10 million cash if i can't change your life in fucking two hours swear to god i'll take you on that yeah i pay out money all the time don't I don't need money I don't need money I believe it no but like but you explain that

yeah and our company has built this thing so like so we so we have a 70,000 square foot building gym in the middle like I said 500 people can be downstairs sells floors upstairs everybody's all day long hundred guys do too too too too too fucking kids do most of our guys run out their shirts off all day long fucking making calls like it's a straight boiler room No shoes. Yeah, no fucking shoes running around. And look, companies are flying in all day long

to watch how our company operates. Dude, because, like, we're insane. Like, we're, and we break records and we're all in unity. And there's no fucking judas is in our building. Like, everybody's on the same page. God first, core values on every wall. Rob Bailey fucking music playing all day long.

Dude, we're building. Dude, we're building a 2,500 person. It's called the Elliott Army Event Center on the corner in front of our building right now. we're building four buildings, and one of them will hold 2,500 people. So every month, instead of having, you know, 500 people at a time, we can have 2,500 people at a time. And dude, like, those chairs, those chairs, every one of those chairs, before we have our meetings,

we sell out of our events, we tell them, whoever comes and sits in that fucking chair, swear to God, they're coming in one way, they're leaving another. We hijack their fucking brains, man, every one of them. And, dude, all we do is brainwash them for human excellence. That's it. You know, we bring them in like, oh, we're going to teach you. to fucking sell and clothes. And what we do is we recreate them right there

and we teach them to use pain as power. I teach them how I go into the dark side and like use the dark side, but also like very charismatic. You know, and like making relationships and fucking talking to people like I've known of my whole life.

We speak with full familiarity with everybody we talk to. Anybody that we run into we'll talk to you like we've known your whole life. Like nobody feels weird around us. It's impossible for someone to feel weird around us and depend on who it is, People are like, oh, I wouldn't react that way if I was in front of him.

Well, dude, I would read you and be different. Like, you know, like what you see here isn't who I am when I'm talking to someone. You know, like, if you're different, I'm different. Like, I'm just, I know who I need to be to get you to move. And, and dude, we just love it, man. Like, we've lived for one thing and it's purpose and it's truly a ministry. You believe in God. Of course.

All the hurt you've been through, all the pain, all the suffering. Dude, 95% of the world is hurt. So, like, this next 3.0, Bradley Martin. dude, this motherfucker is going to change millions of lives, bro. I'm not even joking. Sounds like I need to open a gym in Scottsdale. Dude, you do.

We would fucking rock that bitch, bro. Everyone, everywhere. Dude, Scott said, we walked, I walk into them all 300 people run up. Oh my God, you changed my life. You're going crazy. You're doing this. Dude, I keep telling her we need to fucking open a gym,

but that's not our deal. If there was a gym that you could funnel all these motherfuckers in. It would go crazy. Dude, it would be fucking. crazy, bro. And you know what I love about Scottsdale is everybody's got money

because everybody's in entrepreneurship. I mean, you could charge, you could charge $4.99 for a gym pass and that ain't fucking nothing, dude. Yeah, I wouldn't do that. No, but for the environment, the place, the fucking, you know, you know, like you have your brand in there.

Like, and it would be like, this is our identity, this is who we are. Like, if you're like me, this is where you fucking lift. Yeah. And then dude, like that fucking bitch would be, have to turn everyone down because it'd be sold out like it'd be done you got to go check out my

actual gym now i feel like we're excited dude you went to la fitness i know sorry that did suck we when we came in you know it was our first time coming in i didn't want to fucking you know like where are you out before we got here is we wanted to come meet you you know and so like i wanted my team i'm like you know let's you know like from what we see online i was like dude this guy's just like us you know so in your perspective of me online what am i in like real life you're ultra direct you're a super fucking like you don't care what people think about you but like you're teaching people standards really in everything you do and and you have fun man i think that's a big key component and i love that you can do it in california yeah oh that's a that's a big one but what out

i'll be saying i was going to say i'm going to be honest with you like you're so much cool in person i see like why is that a thing i'm like i'm sorry and i think that's what indy said like just you got to be yourself, I think, I mean, I didn't like you all. Like, I mean, I like you. I love this. No, I mean, serious. I've been for five years, dude. Like, I've been all the time. And I love what you're talking to, you know, especially, you know,

in the beginning. And I think lately maybe you've been, maybe you've been hurt, but I feel like, dude, the person you're just, like, the fact that you're able to get vulnerable and you just be able to be honest with yourself and this conversation, like, I love you, like, after this, like, I'm not a fan. And maybe

that's why you need to just be more direct and more open, you know, to, to, talking about your story and be more intentional because you don't realize the, I think you're underestimating the power that you have. I think you're only estimating

a lot of people. The following that you have with the viewership and also making that maybe your audience have grown and you're still maybe it's the same message that you're sending

because I see the people you hang around with based on the YouTube video and stuff like that it's like you're, in my opinion you're better than that. interesting it's funny

well he's smiling so much more it's just funny to hear it I just love hearing it it's good to hear people giving feedback they say never meet your heroes because you're going to get like down that's what happens a lot so damn

I feel like we got to work out that fucking ripped I'm going to go to the gym today. Yeah. That's what I have to go do now. Well, the biggest thing is just like being here, meeting you, man. I mean, like, we, uh, when have we flown out and done a podcast anybody? Never?

Yeah. No, no, I'm not being weird. If we're in a city and they, you know, we go intentionally do something else, we'll do a podcast. Yeah, like, we haven't ever done it. Like, honestly, like, but, but so like, so coming out and flying out here, like, you know, God dot, he lines the dots, right? and you know people have like revelations you know what I mean like where you're like I need to do this

I don't fucking know why but I just know when I'm like I need to do this I need to do it and I was just sitting there and I'd message you or you'd message me or something a long time ago maybe I sent a video I was like yeah I will come out and you're like if you ever in L.A. hit me up and I'm like well I'm never in L.A. because we're never here like we never come here. We didn't have been here three years ago and that was it and then since then we haven't ever come back and or whatever it was but it seems like fucking three years ago but anyways My idea of it is, I was like, oh, well, one day we'll run into each other. And then I don't know why out of the blue.

I was like, hey, bro. I was like, when can I come out to L.A.? Because I was like, I need to just fly out. I don't know why. Like, we've never gone. And then. Yeah, it was a couple of year ago or something. But I just, but then I just messaged 10 of my guys.

And I just said, hey, man, we're going to take a road trip. We'll go to L.A. Let's go shoot this podcast. Let's go meet Bradley Martin. And let's just, you know, let's just go fucking hang out. And it's solid because we didn't have anything to do. Yeah. We hadn't had a day of working.

We hadn't had a fucking day off and fucking a year. Yeah, we have like, we had an event yesterday. We didn't do an event every fucking day. Every day we have something to do. Yeah, but I told my wife, I'm like, you see this fucking guy? We're going to go fucking meet this guy. And dude, like I don't understand why,

but dude, we're fucking crazy. So when you said, I don't know, I need to hang out with the right people, this at, I think I got a hundred of the right fucking guys that are right there in Scottsdale and then we'll plan it where you come on our deal now. Yeah, I'll check out. Right?

Yeah. If you want to build a gym, I'll help you do some scouting places. I'm good at that stuff. You'll fill the bitch overnight. We need 20 to 30,000 square feet. We will fill the bitch overnight with you. We would love to fucking have you in the backyard.

We have the audience, the clientele, the people that will come in every day. Yeah. Well, I mean, yeah. I mean, my point is we just wanted to meet you and you're fucking awesome. You're just like us. You know, hurt people, either hurt people

or they turn their wounds into their weapons and they fucking change people's lives. and like I've seen you change a lot of people's lives we've watched you you know people will either do

one or two things they'll watch you for entertainment or they'll watch you for value I think because you're very entertaining you're the crazy guy but also you have so much fucking value

when he was saying telling your stories if you drop entertainment and value I mean you're the next I mean you're a business guy I mean you're a sales guy I mean you're a fitness guy

I mean it's weird because I'm just a fucking random dude See, but that's the problem. You're not a random dude. You're not better than anyone else. You're somebody that actually fucking stood up for themselves and most people don't. Took action.

Yeah. Like when you stood up for yourself, it gave us courage to stand up for us. So like, I'm just saying, imagine if you went harder. Yeah. Yeah. So, you know, we're grateful to be down here. We appreciate it. I'm really grateful.

I'm grateful you guys came for real. Yeah. I really appreciate your guys this time. Actually, everyone here. Sure. Thank you. We need to meet the whole team. We're going to fuck your ass up.

I'm going to come by. They didn't want to throw you up in the air, though. Yeah, we're going to plan it. It's fine. Listen, we're going to plan it. First time we met Patrick Bed David, it was three years ago. And I think we were speaking at an event, and he was speaking after us. He came and crossed in the green room.

And, dude, my whole team, we threw him like fucking 30 yards in the air. Dude, I love that guy. He's so cool. Yeah. He goes, what the fuck is going on? And he was like, who are you guys? And that was the first time we really ever met. And then since then he became my brothers.

We moved all his security people out of the way and picked him. Dude, do we show everybody love. First of my, well, well, Last year, I gave Patrick a really cool watch when we were at his event. And then his right-hand guy, Mario, who's, like, been super loyal to him the whole road. I've been working for him for 21 years. Yeah, Mario was this out, like, last weekend or something. And I made sure Mario flew with him.

And we bought Mario a really nice watch. Nice. Yeah, and I told Patrick, I'm like, hey, we fucking love you. But, like, come here. I'm like, I want to show Mario for being a great example for loyalty to a leader. you know like this is fucking rare 19 years 19 years and so we gave my watch and just said dude you know thanks for being a fucking you know but when I come out I want to

fuck no I don't want to watch I don't like know that stuff hey just I don't want no that stuff we're gonna plan it just have fun and we'll set it up and when you come out we're gonna make it badass and we'll do it soon yeah I actually would love to open a gym in Arizona for sure well good we'll do it in the next 30 to 45 days yeah I know that for sure yeah we'll plan it we'll you up at the report. I appreciate you, man. Seriously, you're fucking awesome.

Appreciate you, man. Thank you for your time. Thanks for coming on as well. It means a lot. Yeah, that was awesome. Thank you guys. Really, man.