RAWTALK - Patrick Bet-David’s $100 Million Offer To Tucker Carlson, Elon Musk, Free Speech, The Future of USA

Episode Date: December 6, 2023

Sponsored By: Betterhelp Go to https://betterhelp.com/rawtalk to get 10% off your first order This podcast is sponsored by: Greenchef Go to https://greenchef.com/60rawtalk and use code 60rawtalk to get 60% off, plus 20% off your next two months. This Podcast is sponsored by: Shady Rays Go to http://shadyrays.com and use code RAWTALK for 50% off 2 or more pairs of polarized sunglasses. 0:00 Intro 0:40 Patrick Vet David releases his new book 2:48 The most important thing for men to focus on to get to their goals 3:00 Patrick Bet David realizes how big brad is 6:03 How to figure out what you "want to do" in life 9:37 How to find your way to success 13:50 3 things in common with extremely successful people 14:50 Choosing the right enemy 15:55 Having a huge wake up call can change your life 19:23 How to pick the right enemy 20:20 Elon musk talk 21:50 The resistance of free speech 24:05 Elon Musk is a hero 25:18 Disney loses 195 billion dollars 28:46 Joe Biden Talk on taxing billionares 30:32 Are companies willingly being "evil" 31:50 Why Elon Musk said go f yourself 36:37 Has social media helped or made things worse in the world? 39:05 Tiktok has led people to think a certain way 41:45 Now is the time to take your child out of public school 42:37 Public schools are teaching kids the wrong things 46:46 Social media is teaching kids the wrong things? 48:40 Bad Service at a restauraunt teaches his kids a lesson 54:35 Where things went "loose" in the world 55:02 The 3 communities that ruined america 56:09 Muslims will primarily be in america in the next 30 years 58:04 Libretarians 1:00:00 Rich conservatives 1:01:45 How much money to be not straight? 1:05:55 Removing negative people from your life 1:08:00 Be proud of who are and what you stand for 1:11:00 Is there areas to be tolerant with your kid? 1:14:00 Courage, wisdom, tolerance and understanding 1:17:55 Why he stopped prayng for tolerance 1:20:40 How to measure someones leadership 1:21:48 Habits, Values and Principles 1:23:35 Why people don't have values 1:27:23 Power VS. Force 1:28:41 Disagreeing with Dwayne Wayde 1:34:20 Elon Musk is a Bad A 1:35:02 How to find other people who support your values 1:39:00 Clip culture 1:42:00 Craziest experience partying 1:46:00 Taking substance talk 1:47:40 Taking TRT 1:52:32 Lebron James is taking gear 1:56:12 Crazy army story 1:59:35 Barry Bonds was an a hole 1:59:53 Is it okay to take TRT 2:00:38 Taking gear for 10 years 2:05:55 Young kids should not take these supplements 2:07:00 Mr. Olympia 2:11:26 Cbum Makes 50k grom mr olympia 2:14:30 Brads favorite bodybuilding physique of all time 2:20:05 100 million dollar offer to tucker carlson 2:23:00 What else is planned for Patrick Bet David 2:24:00 Brad gets taken advantage of

First and foremost, man, it's a pleasure having you. It's great to be you. I've seen yourself for actually quite some time. And I was saying, before you're walking in here, I was like, oh, man, someone messaged me from your team a long time ago to get on the network that you created, Valuatainment. Yes. And, you know, I've been seeing yourself more lately.

Obviously, I saw you on Rogan. I've seen you do stuff with Tate. I've seen you do a ton of stuff. And I just kind of like the perspective you take on a lot of topics, a lot of things. but first and foremost, so you came in with a book and that's releasing soon, right? Yes, this is coming out Tuesday, December 5th. So I figured, I figured like you're probably doing like a podcast run

and you're like kind of like, I don't know, promoting the book or just talking about the book. I'm just on the road right now, you know, but ours wasn't for the podcast run. You and I just connected about doing a podcast. Yeah, yeah. And it's so interesting that I saw the title list and just like, just brought me back, man. It was like, I've made so many mistakes.

not, I don't even someone's like choosing the right enemies, just like, I don't know, it's like seeing something before, how do I explain this? Like, before it was a thing, like, for me on social media, before, like, I didn't know that social media was going to be what it is today, right? Like, I'm 34 years old. I started in social media in 2011, 2010 before Instagram blew up and was this thing that one was like, oh, e-commerce. And I learned all this stuff. And I, I learned all the, you know, I learned everything the hard way. I learned everything the hard way. I learned everything the hard way. I learned how to like do the marketing the hard way. I learned that like everyone's going to like if it works, they're going to take it and use it for their own.

And it's interesting. Like it's so funny. I bet you if I probably read that book, like I don't even know what's in the book, which is based on that title. I probably read that book before I did all the social media stuff. I probably wouldn't necessarily. I mean, I could be in the same situation because people tend to make mistakes even when they're told, yo like you shouldn't do this and here's like the guidelines not to do this. And here's what to look for to not run into this or to not have this happen, and people still end up making the same sort of mistakes that maybe you've learned from

and you've written about in that book. I guess I kind of want to get right into it with you. Like, you're obviously wildly successful in a lot of different facets. What do you think for young men is, and let's say like the age range of like 18 to 25, because you know everyone goes like, oh, from, you know, I always hear like Gary Vee, be like,

from this age or this age, you focus on this, and this age, this age, this age, you focus on that. From like 18 to 25, because it's a lot of the demographic, my audience, what do you think is the most important thing for men or women to focus on to get closer to like whatever their goal is? I would say the de most,

and by the way, I got to tell the audience, I thought you were 510, because I wish you about 265, 265. If you've not met him, whichever camera I'm looking at face to face, this is a big guy, okay? I had no idea, you're 6-3-265. I thought you're like the bodybuilding 510, 5-11.

Yeah, no, no. Yeah, it's cool. Typically, we're talking about it. Tall guys are not big guys. Not at all, yeah. Yeah, but you're a legit big guy. No, so, you know, it's a good question you're asking. Here's what I would say.

For me, it was more about, you know, everybody's trying to choose an industry or a software or do I sell this product or do I go do real estate or do I go do content creation? Do I go be a YouTuber? Do I, what do I sell? What do I do? Do I become a coder? I am more interested at 18 to 25 for me to learn the right habits. For example, my kids, I got four of them. 11, 10, 7, 2. My son, everything with me with my two kids, my 11 and my 10 year old, everything is, what do they love first? What strengths do they have that they like? Are they numbers? Are they sports? Are they art, movies? And then from there is to give them the best examples in that area for them to model, right? So if I'm 18 to 25 years old and I want to go out there and win, I'm not choosing an industry.

I'm choosing a leader. So if I'm 18, you and I, our buddies at 18, we're like, hey, bro, let's go make it in Hollywood. Our focus, if we were 18 and we want to go into Hollywood, I would have been like, dude, what circle do we need to get into? Because you see, John Favreau always does movies with, you know, Vince Vaughn, you know, swingers or whatever these movies they do together. Adam Sandler always does stuff with, you know, these guys always are doing movies together. So I want to get close to a person I can model that's winning.

So if it's real estate, I would make the list of top 10. best realtors of my community, I want to go work for that guy. If it's YouTube, I want to go find out, okay, Bradley, does he need anybody for me to come work for him? Watch him. I want to come watch to see what you're doing. I'm going to go choose a person to duplicate their habits, how they negotiate, how they fight, how they lose their emotion, how they, you know, lowered the temperature in a room, how they read different people. Because you're in a meeting with four or five people negotiating. But then the best part about the negotiating is what? The debrief on how you're going to a meeting, then the debrief after you leave the meeting. So, after you leave the meeting,

like, so Bradley, what did you think about the guy? You think he had the leverage? Do you think they meant it? Do you think that threat they gave us that if we don't come up at this price, they're not going to go above it? You're like, I don't believe him. Mary, what do you think? I think you're like, wow, so that's how they negotiate afterwards. So now after 24, 25, you either are so in love with this crew you're running with, or you're like, I don't like the way these guys do things. I can do these seven things better, and then when you transition. But to me, number one is picking up the right habits from the right leader. So, okay, so I guess because I've been asked this question so many times myself,

but sometimes people just straight up be like, I don't like know what I want to do. So how do you think someone could figure out what it is they want to do first, right? So obviously if I know, okay, I want to be a real estate agent, I can find these guys great advice, right, amazing advice. But if I'm just like looking around at people and things, and I have an answer for this, but I want yours on it, how do you to figure out what it is that you want to do? And obviously that's so complex. and it's like maybe this year you want to do this

and you do it a little and you realize you don't want to do it and then you move on, but how would you start being like, okay, this is what I should go towards? So my counsel is actually to the people that don't know what they want because if you do know what you're like,

for example, right now my, you know, 10-year-old son, he is playing soccer, his day starts off after school from three to four he swims for an hour, then he comes, finishes his homework, then 5.30 to 6.30 is baseball. Then 7.30 to 6.30 is, soccer, then he's going to do jiu-jitsu, and then he goes and does this. That's a schedule

four or five days a week. But now he's kind of like starting to fall in love with soccer. But we're not going to pick and choose until he's around 13, 14 years old to kind of be able to focus on two of them, right? The kid that knows what he's going to do at 16 years old, this advice means nothing to that kid. But the person that's indecisive doesn't know what industry they want to get in, what matters more is the individual you work for. Because, okay, so let's just say if I spend time working with you or training with you. I'm a tall guy. I'm 18 years old. I don't have the physique you got. But I come and start saying, hey, man, can I work out with you three days a week when you work out? I go 5 o'clock in the morning. I go 6 o'clock in the morning.

I come watch to see what you do. You're super set. How you do it? Do you do chest back? Do you just do push pull? Are you a push, push guy? Or you pull, pull guy? Do you do legs once a week? Do you do apps every day? What is your format, right? And I kind of study you, but I also watch your discipline. No matter what we do, you don't eat a certain thing. So whether I leave you and I go to another industry, what I picked up from you paying attention to details, the discipline, the habits, that's going to help me in real estate. So it's got, it's industry proof.

It's got nothing to do with industry. You pick up the right habits from the right leader. Then if later on you find out the right industry or thing you want to do in your life, you're going to be fine. There's a quote that kind of moved me when I was younger. It was called, sometimes on a way to a dream, you get lost and find a bigger one. sometimes you don't know it sometimes just kind of going you're like you know i think i want this i think i want them like oh there's no that's what i want that's what i want and then you're obsessed

you're maniacal you can't stop thinking about it for three months six months you're like no this is not just a thing i'm excited about i'm still thinking about so do you think that's that's how because all the things you were saying is like it's all in hindsight in retrospect of like you knowing what you know now to be able to like decipher obviously because i'm asking you these questions like okay what should a person look for like you know you're in these meetings and you're outside these meetings you're looking you're attentive you're coming work out with me oh he does this and he does that like some people don't even know to like look for that because right now in the world there's so much of that on the internet you could just go look at some youtube videos

you can go get some information like you can learn so much information freely and openly where is like that's what i find interesting that some people don't see that first and foremost like that's not the first thing they go to it's like they're not the search turning information that way. They're just going like, that guy has success and he works out. And even though that maybe they want some of this stuff, I don't know that if they're not like looking for the right points or pointers to like, so my question to you was before you knew how to look at everything that way and you were younger, you were 18, 19, like how did you start to find your first like push towards success where you're like, okay, like, do you think you were just a different

breed from like born? No, I was a, I was a one point A GPA kid in high school. I was good in math. but I failed biology. I was not good in school. I went to the Army right after high school because to me, I'm going to do Army for 20 years. That's kind of what my deal was. That's one day I'm staying on my sister's apartment. We're partying at the jacuzzi downstairs

off of Burbank and Balbo and Encino, by the way, that apartment complex down here, yeah. And I'm 18 years old. And then 4 a.m. I come in the morning upstairs, sister wakes me up saying, I don't know what you did last. And I'm about to get evicted. I'm like, I don't want to hear this right now.

I got to sleep. I slept very late. You got to figure something out. I'm like, I'm not figuring nothing out. I get up in a morning to go to my car. In 1983, Toyota Corolla, my mother left him when she went back to Iran because I just sold my Chevy S-10 longbed with those low-profile wheels and the system. That was me at 18 years old.

I bought that truck from an MS-13 liter. The day I bought it that night, I got arrested in L.A. in front of Arena at 16 years old. So that's my story, what it was at that time. But so I go outside to find a Corolla. It's stolen. Can't find it. We find it a few months later in Tijuana. But that moment, I come upstairs.

I'm in the balcony. I said, what am I going to be doing? I call my dad. I said, come pick me up. Take me to the recruiting station. We go to Glendale. The guy, the recruiter, Jesus Gera, I've been looking for this guy since I was 18.

He had been following up with me since 14 years old. He told me at 14, a guy like you should join the Army. I said, if you can give me to go to the Army tomorrow, I'm in. He said, it's going to take six months. I said, I'm not signing up. He makes calls two weeks later. Why did you want to go so bad? I just wanted to get the hell away from here.

Nothing was going my way. I was working on Burger Can Get the time at 18 years old. I'm with crowd of kids. You know, one of the guys goes to jail for eight years for selling ecstasy, 100,000 ecstasy pills that gets caught with another guy ends up dying from taking Vicodin and pills, my best friend in the world. And it just, it was a bad environment. I just wanted to get away.

I'm like, I do not want to be here. So I got away, not going to the army. I said, I'm going to do 20 years. Then I'm going to get out. I'll be a firefighter, and then I'll be a cop, and I'm good. So I go to the Army. I'm in it, two and a half years. I'm the best Hummer Mechanic of my unit.

Not a big deal, but to me, I'm winning in life, right? I'm a Hummer Mechanic. And I'm a bodybuilder. That's who I am. I'm training. I see some old pictures of you. I was going to be like, you would come to my room. I had a picture of like all the Angel Tevis, Amy Fideli, and then I had Chris Cormier,

Arnold, you know, Ronnie, Aaron Baker, that era. That was my era, right? And then one day I get a call from a guy named Kogan, and this is the key to kind of give you maybe the answer to the question here. He calls me, Kogan. He says, what are you doing? I said, nothing, man. He says, how's everything?

I said, you realize it's 10 o'clock. I'm in Kentucky or in L.A., what are you doing? Call me. I said, I got formation in the morning. He said, what are you doing? Everything's going good? Tomorrow I'm reenlisting for six years. He says, you're going to reenlist?

Of course I'm reenlist. It's my ceremony. I'm getting an Army Accommodation Medal from Lieutenant Colonel Picox. They got everything I wanted on my order, go to DLAX. I speak multiple languages, Sears School, 18 Delta, I'm going to Vecenza, Italy. They're giving me everything. He says, you can't do that.

I said, why can't I do that? He says, you just can't do that. He spent an hour on the phone pleading with me to get out. I said, tell me why. He says, because, Pat, I'm telling you, I believe you can be very successful outside of the military. Who was this person? Kogan.

Okay. This is the only guy that came and visited me in the Army. He was with me for three weeks. We had a great time. When he said this to me, this was the first time somebody poured into me where I'm like, whoa, this is an interesting language on what you're talking about. Believe in, you're capable of this. I go to sleep.

I wake up in the morning. I can't go to sleep. I go tell Colonel Peacocks, I'm going to get out. I'm not staying in the Army. Anyways, I get out, and obviously from there, things change. But to answer the question for you, in life, those who do something big, and I'm talking very big, they have three things in common, okay? One, they experienced unconditional love from one person.

That's all you need. They experience unconditional love. You can screw up. You can get arrested. You can come home drunk, acting like a fool. You're sick as a dog throwing up all over the place. It's okay, baby. Mommy loves you.

You're like, man, this person loves me like this. I was an idiot tonight. And you still love me? Wow. The possibility of this kind of love exists. That's hope. Two, you need unbelievable pain of betrayal of someone whose approval you will never gain. You will never win.

You're going to go, it could be an ex, could be a father, could be a mother, could be an uncle, a coach, a sibling, somebody that shattered your heart publicly humiliated you. And no matter how much you win, no matter how much money you make, you matter how buff you are, how much you bench, how much you squat, you're never going to win that person over. It's unbelievable pain. the third one is choosing the right enemy the third one is choosing the right enemy explain that one the first two i understand very clearly the second one i understand extremely personal the third one i want to understand your perspective on it i can i can tell by the way i'm

saying this to you because that's that's kind of my life these three the third one is like dude we choose so many wrong enemies for no reason like you know you're a die I'm a die-hard Laker fan. Screw the Clippers and the Celtics. What a waste of an enemy. And we consume our time looking at the numbers and the data. For what? How much time am I putting into this enemy?

Lakers don't pay you shit. What do you mean enemy? Now, later on, if you own a team and you're like, now you can have real enemies because there's business involved. And these could be, you know, somebody you're competing with, there may be a level above you. It's not like a big deal. You're like, oh, okay, and this.

And then some people just do. something to you that wake your ass up. I'm 24 years old, 23, 24 years old. And at this point, I'm going to Vegas 26 times a year. I skip the Zizzix, the drive, the three and a half hour drive that you make to go to, you know, Vegas and I'm partying pimps and hose and all this stuff. And naked was the club back in the days. I was a big deal. And all these, but this is, you know, Garden of Eden, Century Club. I'm talking Dublin's. I'm talking. This is all. old school stuff. You're 35. I'm 45, 36, I think you said. I'm 44. 34. Okay, so 11 years. So, you know, maybe you know those names. You probably don't know those names, but I will tell you

what happened. One day I go to Christmas party with my dad, Assyrian family, we're in Glendom. We're nobody. Our family's nobody. There's no one in our family that has something to say, well, you know, the David family does. My dad's working at a 99-cent store. in Manchester, right next to Great Western Foreman Englewood. He's had so many heart attacks. My dad is like, you know, he went from being successful in Iran, lost everything, and he just came to divorce. Just one of those reputations.

Incredible man. So we're at this Christmas party. He's 28 years old. I'm 23, 24 years old. Bro, this one relative, who's a sweet guy, says one condescending comment about my dad, I have no idea what happened. I look at this guy, like, I'm going to kill you.

And then I look at my dad, and I saw my dad go like this a little bit. Oh. So, like in disgust or? In embarrassment and in pain. Yeah. And then I looked at him and I said, I'm giving you permission to talk to my dad like that. No problem. You want to talk to my dad like that?

It's your fault, Pat. I said, dad, we're leaving. I said, what do you mean? I said, we're leaving. I said, we just got here. I said, we're leaving. He said, we're not leaving. My family's here. You're not going to embarrass me. I said, dad, we're leaving. He pulls me inside. He says, this is my family. I said, dad, I'm telling you, we're leaving. I'm your ride. Tell him we're leaving we're leaving, we're leaving, we're leaving, we're leaving, we're leaving, we're leaving, we're leaving, we're leaving here, we're leaving. I said, these people, you help. I know these people. Who the hell is he to talk to you like that? And then I asked my sister to come home, and my brother-in-law, come on, Pauline and Siamak, and I said,

I don't care what happens, the world is going to know your last name. They're going to know how incredible the father you are. They're going to have to kill me, but they're going to know who you are. Bradley, I didn't know that was going to be my enemy.

All of a sudden, I call my girlfriend, I said, we're done. I go 17 months no sex. I'm telling you 17 months no sex. I go 17 months no sex because I'm single at this time. I dropped Vegas.

I tell all my friends don't call me anymore. They thought I'm bull-shitting them. Everything, me became obsessed about winning to make this guy proud. That fire at 23-24 is still here and it's still pushing. Now, enemies is not just that story I'm telling you. It comes in many different shapes and sizes and shapes and forms. But for you, and I say USA anybody, it's you'll make a very interesting exercise.

One of my flights back from Chicago, I took a yellow notepad out and I just started writing people who said comments or a look that were piercing. And I just wrote it down. I went on, Paul. And I wrote down. Keep writing, right now. Right on, no, no, no.

Next page. Because typically suck. I'm the best. I'm the greatest. You're a leader. You're a this. You're... Yeah, whatever.

I read this. I'm on a flight. And I'm ready to roll. And then that became my affirmation. Rather than the affirmation, for me being all the positive things, it became these affirmations of what people said. And then that produced Jews in me wanting to go in ways,

I wouldn't have normally gone. Because to do something big and like, look what Elon's going through right now. It was going to talk to you about this, yeah. I mean, if you, look at what Elon's going through right now. Who the hell wants to be Elon? Why would you, I mean, think about it right now. Imagine you've got $245 billion right now. Yeah.

You're worth $300 billion. You're going to go by Twitter and be the most hated man in America. Yeah, and not only that, but he's, it's it's it's it's i always find it interesting how like i i see people's comments even just about that where people say like oh this guy is going to be broke and x amount of years like you think the one of the richest men in the world who got to this point you know is just going to be broke it's just a crazy thing the way that people kind of like will dig at you but in regards to this Elon thing what what is your take on it what do you think about because i i i feel very

strongly i i definitely agree with the idea of like okay if these people are you know saying oh we're not going to advertise here because we don't like the fact that you're on a platform and you're allowing basically free speech that's not being tailored to one side or the other, then it's just a weird concept that I see. It's like, are people resisting that? Like, is that the resistance towards that? Because he went on to say in that, I don't know if you saw the excerpt. He went on to say, like, when he was speaking to that guy, he went on to say, like, if this company fails, it'll be at the hands of these people who said, we're not going to give you, you know, all this money anymore. the guy who's interviewing him is like,

well, aren't people just going to say like, you just made bad business decisions? And I find it, I just find the whole thing so interesting because at the core of it, is it, is it the resistance of free speech that people are, like, because everyone's starting to see it now.

Like, I could even speak from a perspective as a creator on YouTube and other social media platforms where I'm like, I can't say certain things. I can't do certain things. I know that if like a really dumb example if I didn't leap out swear words in my podcast I would be you'd be demonetized

you'd be like a little bit like your videos won't show up and it's like I could understand this one but you know back when it was like the cold stuff it was like you talked about this your videos were like shadow man your account's just like it's like what became like what's becoming of and this is a whole greater conversation we could have but we'll talk about that after this Elon thing

it's just becoming like a weird place where even as a creator and as someone who's been on the internet because i've been on the internet for the last youtube for the last 12 years instagram for the last 15 like since like well i guess 14 13 14 years since 2011 and i just noticed i've seen all the transitions of it when it was like it first started being this you know i think back in 2017 family friendly was the thing and then you know they just keep like guising it in different things of like essentially you know all the these big advertisers wanting these platforms to function a certain way. And then obviously the big platforms like kind of, you know, moving for those advertisers. And then now you have this guy,

Elon, who's like, well, obviously he's very successful, highly, one of the most successful men in the world. And he's like, okay. And then you have these people interviewing and question like, well, you're just going to be like, they're going to say you made bad decisions. And I just find it so interesting. The whole thing where it's like, what's happening and where is this going? Like in the long run, is it, is it, is it? I'm not trying to get so political and, like, so divisive because, like, that in and of itself is also just, like, creating more discourse that doesn't need to be there, no more problems. It doesn't need to be there. But, like, I just don't, I don't see the problem in having a platform that you can say things without it being, like, just it's gone.

And you can't do that. And your account's gone now. You know, first of all, heroes, depending on the levels of hero, are born based on tension, right? If there is tension, there's resistance, and you stand up, then you're a hero. So the more the resistance, the bigger the hero. Okay. A hero could be somebody as small as, you know, the raccoon is chasing the little girl. The mom comes and grabs a raccoon.

You've seen this video going viral. And she throws the raccoon and gets the kid coming in, closes the door. That's a hero. But she resisted the pain of the raccoon biting her hand. That's a level of a hero, right? It could be, you know, a fight breaks out. you and I are at a bar or at a restaurant and we see a guy talking to a girl

and he raises his hands and he hits her like, dude, listen, we don't know what's going on here, guys. This can't happen. You guys got to figure this thing out and we'll go and break. We're a hero for a minute in that bar, right? But what this guy is doing, they are they're trying to tarnish, destroy

his reputation at the highest level and he's standing up saying, go F yourself and says, yeah, Bob, you know when he says, Bob, you know who he's talking about. Disney CEO. Bob, Iger, Disney, Disney, You're Disney CEO, right? So, but let's look at this.

Let's actually look at this. Do you know how much Disney is lost in a year and a half of their stock? Do you know how much you've lost? I don't know the details, but I do know. I've read a good amount about just like, I don't know if it's the boycotting just of like the certain movies that they're putting out like that, but I've seen it go down. So $195 billion.

They've lost 56% of their stock. It's so bad right now. That guess who's celebrating behind closed doors? Apple, because Apple is the only one that can buy him. And now Bob Iger is kind of trying to split up the company so people can buy pieces at a time. And this is facts. These are facts. This is online. You can go take a look

at this. So they've been having a conversation with Apple. Apple's sitting right now on 150, give or take, billion dollars of cash. You're sitting on real cash, you know, is what they have. And that's public info. It may even be a low number I'm giving you. So let's look at Bob Iger. Bob Iger chose the wrong enemies. What did Bob do?

Bob chose parents as enemies. Bob chose parents as enemies and he chose the transgender community as his allies. What? Your number one customer isn't kids. Your number one customer

is the person that controls has the power of the remote. That is the parent. You thought for a second the kid is putting on you got to win the parents over. So what happens? Flop after flop after flop

after flop after flop that Disney has. So for Elon when he's taking a position like this, or even Dana. You saw the clips with Dana, you know, with Peloton or Dana with a couple of the companies he talked about. You're seeing guys like Dana, guys like Elon, inspiring others. And some of this started off with a little bit of Trump where he was not backing down from the media, inspiring others to say, I want to have a backbone.

You just saw Connor right now saying, what are you doing to my country? This is when you're starting to see, hey, I like the fact that you got pride in what you're doing. And I like the fact that you got pride in certain values and principles that you got going on. And Elon's definitely got that. But to me, I think this is a very normal transition that you're going through. Were your parents married or did they go through divorce? Oh, my mom remarried. My parents got divorced when I was five.

Like my father had passed away when I was very young. Yeah. He took his life when I was six and then my mom remarried after that. Had no idea. No, it's fine. Yeah. That's the whole, sorry to hear that, bro. Yeah, we talk about the pain thing.

Right, right. That was like the driving factor for a lot of high. I got you. I totally got you. So when you, like, think about your mom gets remarried, you're five, right? Boys, no matter how old you are, you're protective. We're all protective, right? In a weird way, we're all kind of protective of our mom.

Say the man comes in and he imposes themselves on your mom, okay? And he does a little bit, and your mom's like, I'm sorry, Johnny, a little bit more? I'm sorry Johnny and then you know it starts becoming an asshole and now he pulls out the violent card or now he starts becoming like a jerk now he starts humiliating him in front of everybody

all of a sudden one day you're 12 years old you just come and you punch him in the face and you throw some shit at him or even at that moment all you're thinking about is protecting your mom you hit him with a baseball bat okay and he's bleeding you know what just happened

he just realized he can't screw around See, the way bullies are wired, Bradley, is they're going to go as much as you'll let them go. Yeah. Mainstream media bullied. Politicians bullied. Government bullied. Today, Joe Biden tweeted something up. And he says, did you know if we taxed billionaires in America, 25% of their wealth over the next 10 years, we would get $440 billion. Think about what we can do with that $440 billion. You know what I said? I tweeted back. I said, you would spend it within a half a second, I said, I trust money being more in innovators' hands than politicians' hands, because they know what to do with it. Yeah, they're not sending it in random places. That's the point,

but the point is now we have these social media tools to push back, and then people who are trying to figure things out, they'll sit there and say, you know what? He makes sense. He's right. Why would we give that money to the government? So the great equalizer has been what Elon did. If Elon doesn't buy Twitter, you think YouTube would have been looser today? YouTube would have been tighter today. What Elon did with Twitter, he opened up the floodgates for everybody, two companies, Spotify not dropping Rogan, big deal. Elon buying Twitter. And I would even put Rumble in there what Chris is doing. Right. These three companies got everybody to be like, whoa, we have competition. Now, guys, we can no longer bully. We can't just control. We can't. Yeah. And that's a good thing.

I have a question, though. You know, when we talk about like this whole like these companies being bullies, right? And I very much, I've seen a lot of your stuff. Obviously, I'm just saying, like, I'm just over here, like, just siding everything you say, but I'm on the same page as you, but I want to play the devil's advocate. Because otherwise, it's like, we're just in a echo chamber. So my question is like, do you think that these companies have some, like, just cause in their mind for the decisions that they're making? Like, do you think that they think that they're doing, like, a good thing? Like, genuinely, do you think these people are just It's like in a room being like, we're fucking evil and we want to do evil to people.

Because I also don't think that that's true, but I don't know to what degree. Yeah. So, okay. So let's unpack that. So a percentage of people, maybe, I actually do believe a percentage think some people are evil. A percentage of people think they know what's right and you don't, okay? They think they're better than you. They think they're smarter than you.

They think they know what's best for you. you and I, simply because of a piece of paper they got from a university that brainwashed them into thinking they're elitist and we're dummies, okay? A percentage falls into that camp. So one, a group that's true believers that think the opposition is evil. Two is a camp that has been convinced that they are right and the rest of us are dumb and we're greedy, we're selfish, whatever we are, right? And then you have a third camp. The third camp is a camp where You know, these are guys that are owned by the money people. For example, why did Elon say, go F yourself?

Let me say one more time, go F yourself, right? Why did he say that? Because he has money. He doesn't need your money. He doesn't need advertisers' money. So he has put himself in a position to not need the advertisers' money, so he can't say that. Now, flip it, okay, if your name is... But do you think Elon's...

could sustain Twitter without advertisers of money? Well, here's what's going to, this is going to be a great case study, by the way. There's a big risk to it, right? Yeah. So the greatest risk to it is the people that support what Elon is doing, they have to keep him in business. For example, every time we go to Barnes & Noble, I want Barnes & Noble to stay in business because I want a bookstore to stay in business.

So we'll go in and we'll buy a few thousand dollars of stuff. We literally will go in and they know they're here. So we'll get cases, kids go, boom, boom, boom, boom. and I always ask the cashier, how's business? When you guys are your calls, are the profits good? We're still doing okay. Fantastic. That's great.

And I encourage everybody to go keep buying Barnes & Noble books for them to stay in business, right? Okay. If you support what Elon is doing, you've got to support him financially. You got to support him by defending him. You got to support him by making sure that he makes it. The company makes it. That's what customers have to do. What's happened with Disney?

You know what people I've said with Disney? I'm canceling my membership. That's what they're doing. So this is what happens when you forget. who the customer is, you make some mistakes. And Elon is trying to say, this is who I am. So the people who respect his boldness have to jump in there and say, how can I help you? How can I support you?

So to the last community, with this whole ESG community, the DEI community, the CEI community, the corporate equity index, the diversity, equity inclusive, you know, we got to hit these numbers. If you guys got this score, we'll invest money into your company. If you don't, we won't give money into your company. You'll be downgraded as your stock. if your stock gets downgraded and all this other stuff. So watch what happens this last year,

out of all the Major League Baseball teams, right? Do you know what's the only Major League Baseball team that didn't have Pride Night? I don't. The Texas Rangers. Oh, I should have figured. You know who had the World Series? The freaking Rangers won the World Series.

Think about how weird that is for a second. But that can't change. But the point is they're not the best team in the league. I'm a Yankees. You understand? I'm like, the energy is that real? But that's not. the point. The point to me is sometimes some things are in our control. Maybe God is trying to say

something. I don't know. What the hell was the Rangers doing winning? You were not the top five best team in the league. They won the Dan World and they're the only one that didn't have a pride night. So what's really going on today? I think today is like, today's a, like if there's ever been a time where, you know, the right enemy, the right thing that drives you can bring out the best in certain that we haven't even yet seen. Like, imagine how many Ilans, how many kids Elon is inspiring? Like, we don't even know the next layer of.

50,000 Elons that are, I'm going to be Elon, I'm going to be Elon. Think about what they're going to be doing. We're not going to see that for 20 years. Yeah. So the point is, these guys that are standing up, they're inspiring an entire different generation of people. But Elon also needs the backing from the people who support them to also defend them. That's how we show support to a certain value in principle

that we're about as well yeah yeah i mean dude i i love i love what he's done i love what he's doing i love what he stands for i love the fact that you know you don't take like that and because obviously he's in a position to not have to take it like that um and i just i just think like nowadays it's becoming i don't know the internet and social media and news and politics and wars it is becoming a very interesting thing i think i was talking something about this the other day but you you would i mean only 10 years older but i feel like it's kind of always been sort of this like way it's just been a lot more in our face because of social media and the way everything is more rapidly spread like do you think that social media is having

because i remember it was so funny when social media first started i was doing instagram but like like even youtube everyone's talking to you like oh you're like some like stupid kid like this this is kid shit like this is not really going to be anything it's just like oh this is dumb and like these are all real jobs and like this is all like and now it's like there's so much focus on social media oh yeah it's just it's crazy how it's all progressed but i guess do you think that social media has been like a net positive or a net negative in this whole like seems to be like ideological war in a sense all right guys quick interruption for the podcast tis the season obviously if you guys are looking for gifts. I'm, I'm like, historically have the hardest time picking gifts

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50% off two or more pairs right now. Yeah. Or just don't have a gift for Christmas. that's that too it's just exaggerated everything that's all it's done yeah so you know back in the days like 30 years ago if you are at work and you're an executive at you know let you say whatever company del taco and you're their vice president you're making 150 a year and you get into a fight with your wife okay you get off the phone your office phone 6 o'clock terrible fight you're on your way home on 4 or 5 freeway you got a 45 minute 50 minute drive

You got 50 minutes to calm down before you get home and decrease the chances of a terrible fight. Today, you're that same vice president at Del Taco. You're making $150, $200,000 a year. You get into a fight with your wife at 6 o'clock. You got 50 minutes drive time. You're texting her, your calling her, your FaceTiming her. Your immediate reaction emotionally is experience right off the back.

So we offend, we disrespect, the tension goes higher, and we don't have a, oh, boom, go back down being normal, right? Reality. Reality. This thing exaggerates everything, right? It's an exaggerated. It's a two, but it exaggerates. Now, having said that, if used properly, you know, it can do a lot of good.

If used negatively, it can do a lot of damage. We're seeing the negativity on kids with TikTok. We're seeing, you know, the craziest thing we're seeing that's being done. that's inspiring younger kids. Like, if you look at the percentage of kids that are part of the LGBTQ community, you look at the traditional list, it's 0.7%. These are people that are born in the, you know,

they're pre-boomers. Boomers is like 1.7%. Then it goes to like 5%, then 10%. Gen Z, 21% identifies as LGBTQ. What? You mean in 50 years we went from being 0.5.7% to 1 out of 5? Yes.

How the hell does that happen? Because they're on TikTok. And on TikTok, whoever they turn into a hero, we're going to model. So, for example, watch this. When you and I were coming up, it was about Life of the Rich and Famous, right? So it's like, oh, my God, this show Life of the... Did you see that limo? One day, I'm going to have a limo.

When's the last time you got a limo? Limos used to be like, do we're getting picked up in a limo tonight when we go out, right? Today, limo companies are going out of business. There's no such thing as a limo thing, right? Wow, look at the house, look at the helicopter, look at the pool. Look at this. Today it's, you know, almost confusing that that's bad. It's gone from being the life of the rich and famous to the life of the poor and victim.

Like, oh my God, you know, so what can I do to get a bigger reaction of people feeling sorry for me today? So that's very confusing. So now kids are indirectly like the energy, power, fame, prestige brings to want to have that. Like, no matter who you are at whatever level, you want to walk into a room and you want to have some respect. You want to have some fame within your cousins. I'm the one that got my four-year degree from UCLA, you know. I'm famous for the UCLA grad or I'm famous because I just got promoted to my regional vice president of Budweiser and I'm doing this. I'm just about my first condo.

We want a little bit of that prestige and the fame and respect. So it's become like a trophy. Yeah, but whatever hero that whatever the market turns into a hero, kids want. want to look up to and become that, right? Amulate, yeah. Ambulate, exactly. So it's very, I mean, the market's turning some of the most weirdest things into heroes. TikTok's turning some of the weirdest people into heroes.

So it was Instagram, so it's mainstream media. So kids are so flipping confused. Like, if there's ever been a time to take your kids out of public school, today's a time. Like, when you and I went to, did you go to public or private school? Both. Okay, so I went to private and fifth grade in Iran, and then it was all public school from Germany and in L.A. I went to Glendale High School and Wilson Junior High.

school. So public school, I went, a public school back then was not the public school of today. Today's public school is a very different public school. It's been 16, 17 years since you went to public school. And it's been a long time for me as well. It ain't the same thing today. So protecting your kids to make sure the influence they're getting, having the conversations with them, asking them what do you think about this, asking them what teachers are saying, asking them what kids are saying in school, talking to your kids early about that kind of stuff. Most parents are afraid of doing that. And if you don't teach them, trust me, somebody else will. And you're going to lose your kid for 5, 10, 15, 20 years. And it's interesting. I've had a, I had a few conversations

with people. Like, I would just randomly went to a beach, I don't know, have a couple months ago. I randomly went to a beach down in San Diego. And I was just like standing in some guy recognized it's like, oh, you're Bradley, a senior podcast. And then he started telling me about like his daughter and how she's in school and like these things that these teachers are teaching her in regards to the LGBT stuff. And then in regards to like something. socioeconomic stuff and I'll just give you the socioeconomic stuff he's like he was having this conversation with this this like teacher after the fact because he was listening during a zoom like teaching because this must have been during like the end of there's something and uh the teacher's like

she he said something and he asked the daughter like he hears the teachers talk about like oh this uh this is a homeless guy or some like there's someone with a Ferrari and oh the person with the Ferrari should sell the Ferrari and like give money to the homeless guy And, and then he goes back to his daughter. And he's like, hey, what was this, like, conversation? Like, what did you take from this? Because he heard it. And then he went and asked her, oh, and the daughter was telling him how, like,

oh, like, people with money, not are bad, but they don't need it. And they should give it to other people. And I'm like, and he was also like, this is just a weird. There's no real, like, how do you teach a kid? There's without any sort of context outside of that. Like, how did the person get the Ferrari? How did the person get the Ferrari? Like, how did the homeless?

Not that, like, you shouldn't help other people, but it's like to just, go from like, okay, like, that's a, that's a very, like, high level, like, socioeconomic, like, like conversation piece that you, your teacher doesn't need to be having. Like, I think the class was like math. Like, we should have a conversation about math and, like, the problems that they're solving in that class and not like this, this teacher's own sort of input on the socioeconomic status of the world and how you should treat people in it and stuff. It's just, it's just a weird thing to have your teacher teach that without.

teaching any sort of perspective around that and also just kids are not like they're not ready for those certain conversations yet and if they are maybe it's from their parent right not from a teacher that's supposed to teach math or like social studies or something and it's just kind of it's weird because I didn't realize that until that point because I've always heard these conversations that people have and they're saying this and I'm read on Twitter everyone's fighting over this and kids in schools and all this I'm like I don't and then I finally had these conversations I had one there and I had like two other ones in like Santa Monica same kind of situation walking around and people talking to me and like they're with their family and i just have like

little conversations i'm like wow this actually happening that like people are obviously teachers have their own sort of input of like oh i believe this or i believe this and they're like injecting this into children and it's like that that's there should be some sort of like line there you know what i'm saying and there's just i don't think there's a line there like they're because you can't even control it because unless you're in the class 24-7 you couldn't be like what's being taught to my kids that's right and it's just a weird time you're just a weird And then, like you said, you go to social media, but the social media one trips me out a little bit because it's also, like, algorithm-based, right? I don't know, like, are the algorithms themselves, the platforms themselves injecting this sort of, like, narrative into itself to, like, spread?

Because algorithm-based stuff is like, specifically nowadays, you click on something, it knows, it knows, your phone knows, everything you touch, everything you type, everything you say, it knows everything, and it puts it into these platforms, it gives you more content based on the things you're saying. You know, you're on Amazon, it's like you buy something. It gives you like 10 other things to buy. All this kind of shit is all based on your input. So I also, with the social media side of it, obviously the parent side is a little bit like more cut and dry, even though it has to be like looked at for it to be fully understood, which is like a whole other undertaking. But social media side is like, it's too, it's too hard to say this is exactly what's happening unless there's some other outside source that's like injecting. I don't have kids. No, I want kids.

You do want kids. I totally want kids. Okay. So you're not part of the camp that's afraid of having kids. I mean, I'm somewhat, but I want a family. I want a family more than anything. I love that. But what I'm saying is like social media is like the algorithm base.

If I'm a kid and I'm looking at this, then I just start seeing more of it. Yeah, of course I go down that road. Just like politically speaking, people, they listen to this way this person talks. They just get more of that or more of like that side of the spectrum of right and wrong in this political sphere. But the same thing with like that sort of content, because you don't just start getting that content randomly unless like you're kind of engaging. with it. You know what I'm saying? So that's what I'm saying. When you talk about the social media and like people getting these like heroes that they're looking up to and like kind of like

starting to emulate, I'm wondering, is that coming directly from the platform pushing it or is that the kids are actively like searching it and finding it because they're being questioned or asked about it? Well, regardless of what it is, if the algorithms favor a certain content going viral more than another one, I mean, there's already certain words you use in your, you're your titles that if you do, it's going to get suppressed. You know that. So the major virtual governments, these social media companies, have the power and the authority to control what goes viral and what doesn't go viral.

They have that influence, period, right? Yeah. Like, you know how you go to your video, creative studios and like suggestions? How many views out of the million views? How many of them with suggested videos? Oh, okay. And you look at somebody else's channel and you're like, 49% is suggested. I'm at 22%.

Huh. Yeah. That's interesting. you're getting 49% suggested. Why? Got it. What if you were 49%? So it's a very interesting data

to look at on your videos, right? So all of that stuff is around. But again, for parents, we have to simply be involved. We have to simply be asking a question like what your friend, the guy you met at the beach in San Diego when you're walking,

you guys come and say, hey, Bradley, I know who you are and what the teacher did to him, you just have to have the conversations with them. And let them know, what do you think about it? What do you think about this? So the other day,

We're at this restaurant. We'll go to Louis Bosse in Fort Lauderdale. And I typically used to go to three to five times a week. I would have my meatballs and balsamic glaze, my, you know, the board with Martadela and all this stuff. They would have been in with the Arnold Palmer. They treated me royally. But I haven't been there for two years because I moved to Fort Lauderdale,

so I don't recognize the camp. I go to my wife and kids and the hostess at the front has her back towards me. Hey, is it going to take a long time to sit? No. Interesting. That's the service. Yeah. Okay.

finally they take a citizen aback waitress comes up so you guys are going to have the same thing is it just going to be water I'm like ma'am is there any way you can lower the temperature nope you can't turn off the ascent nope okay let's go

what happened I don't pay for customer service like this we're out of here no no no I'm so sorry just I said no no we're out of here my kids this has happened in front of my kids I say guys my wife knows okay let's go where are we going baby I said babe where do you guys want to go

let's go to seasons 52 We haven't been to Seasons 52 in Boca for two years. So now we go to Seasons 52 Boca. And I tell them. So now we're talking in the car. So tell me what happened there? Well, you know, she shouldn't have said, nope. I said, but what's the point, though?

So I explained them to tears. I said, you know, there's this thing called Yelp. If you go on McDonald's, Yelp, the average McDonald's Yelp rating is one and a half out of five. And the worst score you can get is one. So they suck in customer service. But guess what? You're only spending $10. What do you expect?

You're not getting a lot of service for the money you're spending. So there's tiers to restaurants. Lowest tier, don't expect great customer service. That's why you're paying such a little money. Then it's next tier, the next year, then this tier. This tier, if you're paying $200 a head, guess what? They better give you a level five service, right? Or else.

I said, we went to here. So daddy risk going to a restaurant where the food isn't that expensive. So the waitress could or could not give you good service. That's my risk. But I get to choose what I expect from service, and I chose to leave. Now we're going to go to this restaurant. When we walk in, if this guy gives us great service and ask the right question, I want you guys to pay attention. We will determine what tip this guy gets.

The average tip people give is around 18 to 20 percent, but we'll decide what we're going to give this guy. The guy comes in. Hi, hi, mom, hi dad. Hey, how are you guys? Okay, so what can I get you? What would you like, mom? What would you like that? Great.

How is he doing so far? Oh, like a nine and a half. Okay. So he doesn't know we're doing this to a guy named Michael. Anyways, it ends. Crushes it. I've never met this guy before. Gives incredible service.

Food ends. Everything is good. He keeps coming back. Refel on time. Everything on time. I said, what should we tip this guy? Daddy, I think this guy deserves 30%. I said, how about we give him to 100%.

He says, 100%. I said, but here's what I want you to do. I want you to take the receipt to him and tell him. The reason why we chose to give you 100% is because we debate David family. family value people who go above and beyond with service. And we value what you did to us. You were fantastic. They take the bill.

They go up to the guy, Michael, we chose to do this, and I'm recording this. And I said, do you mind if my kids take a picture with you? The guy's emotional and tears. We take a picture with the guy and then we leave. We get in the car. So watch what happened there. They just experienced that making a sudden decision of waking up and leaving to then. If I don't do the second part, these kids could grow up being assholes.

Yeah, I see. So you have to do the second part. and explain it to them and say, hey, here's what's going on with these kids. The average kids that I go through that feel like they have this, they typically have mommy issues or daddy issues or upbringing, or they didn't have this figure, or they didn't have that figure. You have to understand that. You have that.

And this person doesn't have that. And why do you think this person feels this way? So I'll have my kids watch, like, you've got to have real early conversation with you. I had my boys at 5 and 7 years old in my shower and plain old. I said, okay, mommy's there brushing their teeth. I said, okay, guys, I got to have a conversation with you. Come here. Why? What's going on? Come here. Stand right here.

We're all taking a shower, sons, daddy, and the two boys. I said, whose peepee is that? And you're like, looking to me all weird. I said, who's dangling is that? Mine? Who's is that? Mine. Who's is this? Yours? Okay. Who gets to play with yours? Who? Only you. God gave it to you for you to play with it.

Who gets to play with yours? Only me? Who gets to touch that? Nobody. Okay. Who can one day touch it? Who? When one day, when one day, day you meet a girl, then she'll do that and help you touch it. But till then, it's only for yours to touch. Mine is your mommies. Yours, you're going to find her. You know what's crazy about this? I've never actually ever thought about, because obviously I want to be a father when I have kids, I've never actually thought about how real this, the way you're explaining this and this moment will be. But you know, when you're explaining it. And they're going to be like,

okay, but guess what happened to them? Now, you understand, this is mine. I play with it. You play with it. You play with it. Great. You don't know what's going to happen in school when somebody comes as I show you mine. You show me yours and all this other stuff with two boys and all. And you're like, no. Yeah, no, you're not going to do it. And it's only for a girl one day. It's only for a girl one day. You shape their mindset that way.

God will choose a girl for you one day, right? So then they replicate that to each other, and it is a standard. And you have the same conversations. And I ask, my wife just ran out. It's like this too unconscious. Baby, you can have this conversation with your daughter one day. But we need to have these conversations today probably more than ever before. And if parents were open about it, we're talking about it,

then we're setting them up for success. It doesn't mean they're going to be bulletproof and people can't try to find ways to exploit them or take advantage of them, but at least when that opportunity comes, they're going to know daddy and mommy had the conversation with them on how to make a decision for themselves.

What do you think changed? What do you think changed where we got to the point where we are now where it's just so, everything's so like loose? Because you, you know, you're a little bit older. Obviously you have children. What changed? Is it just like some like,

because in my opinion, Not my opinion, but my question to you is really like, what would be the purpose of this like I'll tell you, I'll tell you. Disillusion of. Okay. So I'll give you my, there's three communities that everyone wound America. Three communities that everyoneed America. It's the tolerant Christians.

It's to do your thing libertarians. And it's the rich Republicans that don't want anybody to know that they're Republicans because they're afraid. They're going to lose their Democratic friends. They won't be invited to those parties. So let me unpack this for you. Most Republicans are cowards internally. They're frightened.

They're so afraid. They're so scared. And when I say Republican, forget about Republican. Let's say conservative is the word. Most conservative. What's conservative? It's my money I worked hard for. You know, my kids, conservative, I believe in family.

I believe in men and a woman, Mary, have kids, and they raise. Conservative beliefs, right? Okay. So why Christian tolerant Christians? Because there's so much like, it's okay. It's okay. where the hell are your standards? Say it's not okay.

What do you mean it's okay? No, it's not okay. Stand up and say, no, it's not okay. The Pope, it's okay. Come have a luncheon with us. Yeah, invite that transgroup. Yeah, let's do this. What the hell do you mean?

It's okay. Where's your backbone? What's the manual you follow? Did you recreate one? Do you have a new one? You know why Muslims are growing at the pace that they're growing? Say what you want about Muslims.

They average 2.9 kids per woman. Christians average 2.1. the way it's going right now within 30 years, Muslims are going to be running America. Whether you like it or not, the House, the Senate, governors are going to be Muslims. It's what's going to happen. They're having more kids.

Just because of the birthright. It's just not, you're not going to be able to compete with them. It's purely mathematical, okay? Christians, non-Muslims are not having enough kids. U.S., at this pace, if we go with the math, it's going to be a Sharia law in U.S. It may take 30, 50 years, but it's eventually going to happen

because Christians only have one kid or two kids. Muslims, they want to keep having kids. And God forbid you say something about Prophet Muhammad. God forbid you say something about their God. God forbid you disrespect them. Do you know what happens if you do that? Kabib is in a press conference with Connor. Yeah.

The guy asks a question and he says, hey, Kabib, you know, Salam al-a-qqan, hey, and also, Connor, want to congratulate you on your proper 12 drink. Khabi responds, hey, hey, you can't. can't say those two things at the same time. You can't say Salam alaqa and say, and then he says, yeah, shut off. What are you going to do? Do something about it, right? He did. And he wouldn't let go. And then he lost his mind. You think, Khabibib gives a shit about money. Had him at my event a few months ago. We were doing an interview. Khabib is such a believer of his country and his religion. That, they're not tolerant. So the tolerant Christians in America ruined it. Like, yeah, let's take out,

Let's take that prayer out of school and replace it with what? Whatever you take, you have to replace it with something. For example, let's just say you're a smoker and you smoke two, three packs a day. I'm going to stop smoking. The way you quit is you've got to replace it with something, right? What are you going to replace it with? Vap? It's the same shit.

Well, I'm going to quit smoking this, but I'm going to replace it. I'm going to quit doing this, but I'm going to, okay, what is that going to be? There's got to be a replacement. We replace prayer with what? Indoctrination. So the number one problem was, number one community was the tolerant Christians. I don't want to go too much into it, but that's the first one. The second one thing is libertarians, and I identify as a libertarian

because I'm kind of like the guys like, look, let me just do my thing and just kind of leave me alone. That's what I want to do. Yeah, because let's talk about this, and then I want to talk about more about tolerance. We'll talk about it after. No problem, yeah. So the libertarian side is kind of like, you know who the most guys that just work

and do their thing and they're kind of independent? They're libertarians. They have the wiring up, dude, I don't care. If I want to put drugs in my body, it's my bit. If I want to smoke with it, it's my body. If I'm going to do this, my body. All right, cool, to each his own, right? Okay, that's great.

But the do-your-thing libertarian community gave so much leeway to the establishment that finally they're like, oh, now we're going to do our thing with your kids because they're with us now in school. Eight hours a day, they spend more time with us than they do with you, mommy and daddy. Oh, shit, we screwed up.

What's the purpose, though? Like, what's the point of it? It's control, and to get them into a way of thinking that's different than yours and mine. Look, if you want data in America, public schools, do you know what percentage of English teachers donate to the Democratic Party? 98%. Do you know what percentage of science teachers donate to Democratic Party? 97%.

Do you know what percentage of math teachers in public school? This is public information. Math teachers is not 98. It's not 97. It's 87. Why? Because at least math, you and I get to sit there and say, yeah, that logic doesn't make sense. The logic doesn't make sense.

What are you talking about? This just doesn't make sense. So there is a, and by the way, in Twitter, one of the first things that Elon Musk, when they went and found out about all their employees, 98% of Twitter employees were donating to the Democratic Party. So that was one of the first things that Elon kind of leaked to the public.

And it's like, wait a minute, what the hell is going on here with the Twitter files when they released it to the public? So the first one is the tolerant Christian. Second one is a do-your-thing libertarians. And the last one is the rich conservatives that are afraid of being targeted. God forbid.

they target them so hey make sure we don't tell anybody because if they know we will not be invited to that party you know it's funny about this one yeah i have a really famous friend like a super famous friend who's uh in the music industry and uh i'll never say the name but he uh i remember he was talking about not posting like or having to post uh congratulations for Biden for winning the election um when he didn't feel that way but he knew that if he didn't post it he'd be somewhat alienated from this i mean essentially the music industry that's right and you know i guess a portion of his audience and it would be but that's fucking crazy it is because like i guess the thing that i i i could understand i could see why but i also go like what what's happening like why are we losing

we've lost our backbone that's what i'm trying to say we've lost our backbone so we have gone away from putting a leader first a leader with backbone as first okay everything in life is But is it because everyone's afraid of losing money? No, no, we've made money God instead of leadership and values and principles. Like, don't get me wrong. You got to have money to have a bigger mic, for sure. Yeah.

But at what cost? At what cost? So, you know, how much money can I give you for you to become gay tomorrow? Can I give you a billion dollars? Wouldn't change my sexuality for money. But do you understand what if I told you, starting tomorrow, I want you to do a surgery,

I want you to become a girl. I want you to get a boo. I'm being honest with you. But I want you to think about this. Would you do it for a billion dollars? No. Would you do it for $10 billion? No, I love beat me.

What if I made you the richest man in the world? No. That's the point. We need more guys like you. But watch how stupid of a question this is. What I'm asking? What kind of a question does? Somebody asks me,

what are he talking about? That's the point. We've got to get back to that. There's certain limits in life. But we're not even talking about a billion dollars here for most people. I know that. But trust me. Like, sometimes it's become, fame and money has become more valuable than actually being a valued leader with character that's tough, that's stubborn, that's willing to stand up, that's able to reason and able to, you know, give his message, give his argument, get people to say, here's how I think about this, here's what I think we ought to do, here's why we ought to rise up and stand up with this.

We are out of whack in our priorities. We look at heroes in a complete different way because of social media error. It's a very confusing way of what we look at. You know, it's not, it's not, it's no longer about, how many followers can have, how many likes did I get, how many this? And by the way, this goes across the board to everybody. Versus, no, I'm good, man. We're not taking money for that. No, we're not going to be doing that part.

You know, like the other day had a conversation with a couple of our sponsors. They're like, well, you know, we'll give you a million dollars. Nope, we're not doing it. We'll give you a million and a half dollars. Whatever the number they were offering us. I might guide the marketing guys doing the math. It's like, man, 7% path. We got to do this.

I'm like, I'm not doing this. What do you mean you're not doing this? I'm telling you, I'm not doing this. I'm not going to do this for any amount they give us. That's not my brand. That's not what I believe in. What sort of products are you talking about? It's a random product that, I mean, for me, if you told me right now for me to do alcohol,

say, you know, I don't drink beer, okay? I used to drink a good, what do you call it, what was Blue Moon? I love Blue Moon. I don't drink beer. I will have an old fashion, okay, and if you ever have an old fashion with me, and they'll bring it, I'm going to have one-fourth of it, and that's it, okay? I have a glass of wine, if it's a nice super tuscany wine. In my house, I've got a few hundred thousand dollars worth of alcohol.

When he comes to South Florida, we'll have you on, and we'll have lunch at the house together. You'll see. Tell me what I know about the alcohol, nothing. And by the way, I try to finish all the Jose Cuevo tequila when I was in the Army. Couldn't do it. I drank tequila every day. And I'm telling you, that was me every single day. My fridge had the cheap $8 bottles of tequila that everybody would come and get.

I was broke every month because that was my priority. That's funny. But the point is like we, we need to talk more. Like, Elon, Dana gets up there and says, go screw, go f yourself, go this. Like, yeah, backbone. Stand up and say no to some of the money. So I agree. Now, here's the question for most people, though, right?

They don't have the hundreds of millions to be able to stand in that position, not saying that you can't stand in that position without that money. It is from a more, not that they just were giving it or they just found themselves there. Like, obviously they did a ton to get there, but people now who, let's say, are just working to figure it out, you see why it's harder for them to stand and say, I f*** this because they kind of, maybe they got a job at in Disneyland. You know what I'm saying? Or even during the where it was like, you can't go to school here. Leave.

Leave. No, I just, I want, yeah. No, the answer is leave. Just leave. No, dude, that's why I said at the beginning when you said, like, 18 to 25, what do I do? Choose, look. So you know how every year we do business planning, okay? And we're doing business planning.

By the way, I'm only saying this because I know people. will be like, what about this? Because I understand. I get what you're saying. But what I'm saying is like, you know, in life when we're doing business planning. And December's typically when we start planning for next year. Like, okay, I'm going to do a life plan or a business plan. Okay.

So what do you actually go through? I put something on Twitter today about the 10 things, right? Here's what I said. Number one, manage which friends, coworkers, and relatives influences you both negatively and positively. So, for example, when you go through this, make a list. Positive influence, negative influence. And if I spend this many hours a week with these guys

And this many hours a week with these guys Dude, I'm cutting this fat and I'm done And the way you train your friends is in the following way If you typically respond back to them within two minutes Because you know friends, you text them back within two minutes Respond back to them within six hours Then the people you respond back to in six hours Move them into the 12-hour category

The people you respond back to in 12 hours Move them into the 24-hour category You're talking about removing Removing the negative people out of your life is one of the first things you've got to do. So now watch. The second thing I have here on the... I won't go through the whole 10 thing.

But I'll tell you the second thing, which is very, very important is choose which circles you'd like to be in. Make a list and say, man, like I remember back in the days when I started creating content, I'm like, dude, who do I want to be?

Okay, these are the guys that are here. I don't relate to this. I don't like his style. There's a down, oh. Bah, blah, blah, blah, ba, blah, ba, ba, ba, ba, ba, ba, ba, ba, ba, boom. That's my guy. I relate to him. That's my kind of guy.

guess what some circle is going to take six months to get into some 12 months somebody take a decade to get into right yeah but today the circle is also the company you work for go work for a company that you believe in their values and principles go work for an organization that you're willing to run through the wall for can you imagine you work for a company that you don't believe in what they believe in now you may say but i grew up loving disney it's not the same Disney but I grew up loving you know what these guys stood for it's not the same company it's a very different company today the founder is dead it's not the same founder so you got to go figure out a way to work with a community that you relate to because if you can here's what it sounds like for okay I go home and I'm they're like so what do you do for them I said dude

I work for freaking Bradley Martin what is it like freaking awesome guy you know this guy let me show you here's what's that you know how it's looking let me tell you what I was that you know how it's Let me tell you what happened to when he was six years old. Here's what he went through. And I feel it because I know it's a pain and I feel it in his eyes. I love this guy. I freaking would do anything for this guy. Are you serious?

Now, you go sell me your job. Yeah, I mean, it's just, yeah. No, bro. Sell where you're working at. Sell your crew. Sell your gang. Sell your heritage. Sell you.

Like one of the things that when you think about people that say, I'm Puerto Rican. And let me tell you what I'm Puerto Rican. I'm this and I'm that and I'm this. Good. You are, this whole concept about, well, it's not good that, you know, you're proud American and this, no, be a proud American, be a proud Armenian, be a proud of Syrian, be a proud Irishman. I respect the fact that you are proud to be whoever you are. I respect that Muslims are proud Muslims. I wish many Christians were just as proud as being their religion as Muslims are.

I respect the fact that you're proud. I respect the fact that you represent. You know how player plays for a team? and they love that team. And you know how players like, yeah, I'd like to be Trey like Zion Williamson? You think he loves playing for freaking Pelicans? I own his best card.

And I watch this guy playing. I'm like, what an annoying guy to have on a team. I would never want to draft a guy like Zion Williamson. He's a guy that I actually believe could score 100 points in a game. He does not want to be on the Pelicans. He's being talked about his agent behind closed doors because he's trying to go to the next. He's going to end up going to the next.

But you know what? He's not happy being out to Pelicans. Okay, fine, then go play for the next. But at least come through for the next. But you see certain players? that play for a team, and you see them, you're like, dude, this guy's a freaking true 49er. That guy's a true baker.

Like, you know, there's pride in that. Yeah. So, again, going back to the answer to the question, if you're working out of place and it's not something you value, match their values and principles, go be somewhere we can be proud of. Well, I guess the dissolution of it comes back down

to this tolerance thing, though, because, like, you know, you talk about the groups, like you speak about Muslims being like, this is exactly how it's going to be. There's less, there's less wavering of tolerance. of certain ideals, right? Whereas the other groups you're speaking about are there's, they're more, the tolerance is like, it's more wavy and there's more like accepting of this

and that. So, because like there has to be some level of tolerance and then there has to be some level of like line. So it's hard to go because everyone's so uniquely different, right? Like everyone gets to unique points in their life where it's like, okay, now I understand this because this happened to me and I learn from it. No, bro. Like my opinion, again, the thing about life is it's going to take us until we die to see. what we were right. I may be a bad parent. We're going to find that about 30 years.

I say the way you judge if you were a great parent or not is when you have grandkids. If your grandkids do well, you were a great parent. So I'm probably never going to find that if I'm a great parent. Because by the time my oldest kids have kids and they're 30 years old to be somebody, I'm not going to be around. So it's going to take a while to know who's right, who's wrong.

Everything that I'm talking about here comes with a risk of being wrong, right? To me, is there areas to be tolerant with your kids? like no you have to do the sport maybe he doesn't like it let him try two other sports fine yeah yeah okay cool but is there to be tolerant with being disrespectful to the mom no zero is there tolerance in you know one time one of my kids talk to my nanny in a disrespect i said what what are you doing and i see my nanny's crying and she loves me she's been with us for 14 years she I have my nanny living with us right now and her mom is sick. I moved her mom in here from Mexico.

She lives with us right now as well on the second floor. I brought a chiropractic yesterday, did adjustments on both of them. She's 85 years old. They're sitting. They're doing adjustments. Zev is a ridiculous chiropractic on Florida. But so he says something to my nanny. I said, Melva's crying.

I'm sorry. What did she say Melvin? No, no, daddy. No, it's okay. I said, no, what did he say? I said, let's go to clubroom right now. He goes to the club room with me. I said, what do you think you're talking to like that?

I said, do you know how many diapers she's chained with? You know how many times you've peed on her? You know how many times you've pooped on her? You know how many times she's fed you? What makes you think you can talk to this woman like this? I say, you know, in your life of people that have taken care of you, she's in the top four people in your life. Bro, you best bring respect to her.

You do not get to talk to her like that ever for the rest of your life because you can have a problem with me. I'm not going to be tolerant there, bro. So when it comes down to values and principles, you cannot have tolerance because God forbid you give them this much they will bully the hell out of you if you give them this much

zero tolerance when it comes on to values and principles now am I micromanaging this? I'm not that's not my style like if one of my direct reports CFOs, COO, whatever they work for me I'm like hey here's what I need from you this is the expectation

you got 30 days to learn the system get to know the people this is what I want to see you do put your 30, 60, 90 days together I need a weekly report being sent to me on Friday what you did was the good bad ugly what are your new hires who are you working with how are the projects give me the project management monday morning we go through 830 to 1015 report to eight different companies i'm managing how are we looking at with meneck what's going on with this year what are we doing on with that how are we looking

up how much money are we spending on this house vt dot com to them are the revenues up what are we doing with the ads what's the row ass great 10 11 o'clock i have my insurance accountability with my four direct c-s suites the cso the president gives me the report the ctio gives me report great as long as you're doing your stuff and you're doing your thing i'm not a micromanaging guy but when you crossed the line with values and principles, I have zero tolerance for it. So it is right to unpack what to be tolerant with what not to be.

But dude, you cannot. Like you right now a minute ago, I gave you all the money in the world. You had zero tolerance. That's the point. That's the values and principles. You know, and sometimes we're confused. I used to pray for four things,

and I changed one of them. Since 1997, I've asked God for four things. Courage, wisdom, tolerance, understanding. I was an atheist for the first 25 years. years. From 18 to 25, I prayed just because in the army, they sent me to be with this camp at this house with like 20 of us, and we could play pool and jump in the lake. But every night we had to do Bible study with this old 75-year-old man, or however he was. Last day, he gives me the Bible that his parents gave him December 24, 1974.

I have it till today. He says, son, you need this more to me. I said, trust me. I don't believe in God. He said, just trust me. I said, you're wasting your time giving it to me. He says, son, God told me to give it to you. You know how much that messes you up? I'm like, don't do this to me, man. I don't believe in God. I saw war in Iran. I don't believe in no God. My parents got divorced twice from each other.

I don't believe in God. Gives it to me. I'll walk my, like, freaking, hey. I got to be thinking about that all day long. So I start praying. I said, God, I don't believe you exist. But if you do, I'm going to talk to you like a friend. Here's what I'm going through today.

This is what's happening here. And then I started praying for courage, wisdom, tolerance, understanding, courage, because I'm going to be put into situations where I'm going to be scared. and don't know how to handle it, God give me courage. Wisdom, I will be leading people that are older than me. I need wisdom. Give me wisdom.

Tolerance, because some people are going to be tough to work with, understanding to know that everyone's dealing with something. I need understanding. I need wisdom. I need courage. I am no longer praying for tolerance. I don't want tolerance today. I don't want it anymore.

I stopped praying for six months ago. Six months ago. Why is just happening six months ago? Hold on. Let me run the bathroom real quick. Go for it. All right, guys, quick interrupt for the podcast. Green Chef, the number one meal kit right now.

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So when you're picking your food, right, they've already taken out all the guesswork. So when you're ordering it from them, instead of, like, me going and picking my food from the store and be like, I'm going to cook this, this and this. You know, maybe it's not the way I really want it to be. They do all of that guesswork for you. So number one, You don't have to go to sort of get it. It's super convenient.

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oh i'm going to start in january i promise you yes the training is so essential dieting is so essential but like really knowing what you're doing eating the right amount of food all this stuff is just like probably the harder part my opinion because honestly the training is the funer part for most people it's more fun like obviously it's hard it's challenging but for me and i know for a lot of people that i've spoken to the hardest part in all cases is always the nutrition is always like the back and like am i drinking enough water am i eating enough food am i eating the right food. Green Chef is going to help you basically take all that guesswork out so that they just have it all done for you. It's all at your door. It's all in your fridge. It's all ready to go when you

need it. So go to greenchef.com slash 60 raw talk. Put in code 60 raw talk when you're checking out. And you get 60% up. Plus right now they have a special plus another 20% for the next two months. Let's get back into this podcast. So, okay, this is, I love this. By the way, this is great. Thank you so much. And don't choke on that water. It's funny. You my mom, I I swear, I swear, dude, growing up my mom would choke on water. And I'd be like, what the, what are you doing? And I started getting older. I was like, I was like, I'm fucking choking on water, dude.

Just goes on the wrong pipe. But so, let's talk about the tolerance thing. Yeah. Why did you stop? And I want to talk about the God thing and the atheism thing. Why did you stop praying for tolerance six months ago? Why did I stop praying for tolerance? Okay.

Because I saw what was going on. And the more, like, sometimes when you pray for something, you know, I believe God puts you into a situation for you to be tolerant. I don't want you to put me in a situation anymore to have to be tolerant. I don't want to be tolerant. I don't want to be tolerant when it comes on to certain things where society is trying to make me think it's normal. It's not. It's just not normal to me.

It's not normal behavior. It's not a natural behavior. You know, some people have lived a different life and it's a tough life they've lived and they're choosing to do certain things because they're lost today. You want me to be tolerant because a famous basketball player like Dwayne Wade's younger son wants to transition and his wife, the mom is saying, why don't we just wait until the kid is 18 years old? No, so he moves to California.

The wife was saying that? Yeah, the wife's like, no, let's wait until 18. He's like, no, I'm moving to California. So they come here and the kid transitions and it's like, what are you doing? So now, no, here's what we have to. Because I can't live in Florida. I can't believe what Florida stands for and doesn't let kids have access to this kind of stuff. Yeah, I'm good.

You know, I'm not entertaining that. And there's no fear of, well, you know, why would you say something like that from Dwayne Wade? Wouldn't you like to have him on the podcast? I'm not going to compromise my values for that. Right. I would have to have a conversation with a guy like that. He would never do it because there's no way he's going to have questions like that being answered. Because the career path he's going, he wants to be a show host.

He wants to be, you know, doing that. If you want to do that, those guys are expecting you to believe in a certain thing to get those cool points. No, I choose not to be tolerant. And I'm banking on a camp initially. saying you've lost your mind, you're crazy, you're unfair, you're this, and then long term saying, holy shit, respect for having a backbone and you were okay, losing a few people initially. In a long term, you gained the world, I'll do that.

Well, this reminds me the thing for me when I kept my gym open during the pandemic. It's like, everyone was like, what the fuck are you doing? And then looking back, everyone's like, well, you did the right thing. Of course, it's just such a weird. I remember that. Such a weird thing. It's just, I don't know, is it just like you just innately feel like, oh, this is right? you just like certain things you just know

you just look at the situation for what it is you know like one of the best exercises you could do is everything to me like if you think about like how do you judge a leader right let's see how do you judge a leader okay well you know he sets the example that's one what's two you get people to do things they typically

wouldn't do on their own okay like inspiration kind of okay cool so now how do you measure somebody's leadership like how do we give somebody score. Who have they built? Who have they duplicated? Who came from that? The reason why Jack Welch was known as a godfather of building leaders is because anybody that ever recruited an executive that worked under Jack Welch for six, 10 years, and you brought him to a different company, those guys were killers. Because if you can handle working under Jack Welch for 10 years and he

fires the bottom 30% every year, guess what? Jack Welch, great leader, right? You go to, you know, Andy Grove, who took Intel. I think they grew 100% every. every year for a freaking decade. Everybody in Silicon Valley, that was their God, everybody, jobs. Everybody looked up to this guy. And there was this other guy named Bill Campbell, the trillion-dollar coach, very good book to read, trillion-dollar coach. But we judge people based on leaders, they develop, okay?

Eventually, it's like, oh, wow, look at that coach, Bill Walsh. He produced this guy, he produced that guy, he produced this guy. Respect. Oh, look at that coach. He produced this guy. Okay, respect guy. Look at John Wooden. Respect, why?

What is building? What are you building? What is a Jack Welch building? Like, what are we measuring it on? It's based on habits, values, principles. That's what that is. It's habits, values, principles. So here's an exercise.

It's December. They're going to see this thing in December, right? So 2024 is around the corner. Do you know what values and principles? I can't buy you on, like, what are you not willing to compromise? You're getting married, let's just say. Like, my wife and I were getting married on our second date. I bought her a book called 101 questions to ask before you get engaged, right?

Yeah, so I read this book. And I said, you know, I'm looking for a wife, not for a girlfriend. So one of the things on the list that I made is my three non-negotiables. So guess what? It doesn't matter who to growl is. I'm not negotiating these three things. We have to have non-negotiables. You may have different non-negotiables than mine, but it's a non-negotiable, right?

So you kind of write that down and say, this is what I want to do. Others must say, you're crazy, Bradley. You're so judgmental for having that as a non-negotiable. Are you marrying the girl? Are you doing, I'm marrying the girl. This is my values and principles. So the exercise of taking an hour or two and writing out your own values and the reason why we don't do this kind of stuff, because life is so chaotic and fast

that we don't take a lot of timeouts. By the way, if you think about timeouts, we used to take a lot of timeouts, pre-social media. We used to take a lot of timeouts. When do we take timeouts? We don't take timeouts anymore nowadays. It's just. No stop, yeah. 85 years old.

You know what's also really interesting? You kind of mentioned it like when you said the person being like, oh, you're this, you're this, you're that. And it's like, yo, you're not the one marrying this one. It's me, right? You're kind of like perspective on how you're going to move forward in the marriage or if it makes sense for you or not, right? You know what's also really interesting about today's world,

society, internet is like I think a part of the reason why people fail to really stand on their values is because of the peanut gallery. Because so many people, meaning, Meaning, like, nowadays you say like you're doing something. Let's say, for example, I'm like, I post a picture. Let's say I post a picture of me and my girl or whatever, right? Let's, or me and my wife to be.

And let's say my wife does this for a living or she does that for a living. And let's say someone doesn't like it or someone doesn't like the perspective of it or the view of it. And you get all these reasons why like, oh, she's this or she's this or she's weird or she's this or everything is a judgment zone now. So I think that's also a part of the reason why people, you know, even if we talk about, like we were talking about like Dwayne Wade and it's like obviously he's choosing this and he's he's helping this but he's trying to get the appeasal of like this side or whatever it is and you you still have this like world where it's like even my friend I said he'll he can't post that he wanted this guy to when he's got to post that so we're in this spot in the world where like

people are so especially like people with the big microphones are so also judged and like ripped apart or pointed at for like certain things or flaws that I think sometimes people are afraid that they could stand on their morals not that they can't not that they shouldn't but I think that's something that's like besides just like just genuinely like you're talking about being able to work in a certain industry because you have to kind of like play a certain role to be that you know TV you know guy whatever the but I think just even beyond that like people are so afraid I think of like judgment and I think judgment has become so much more readily available just because of the internet.

And I think people are just like, they're allowing what other, because innately humans are so about community, right? So if we're talking about like that psychological effect of, I want people to accept me, I want people to believe in me. And this goes for everything and all sort of rights. It's like,

I think people are afraid of standing in places that maybe not everyone is supporting of. And like people still have sort of this idea of like trying to please everyone. And I think, that's how we've got to this point now where that now people are kind of being like, all right, enough is enough. This is how I feel. And it's interesting because, you know, we talk about Elon Musk and standing up and saying, yo, fuck this and fuck these advertisers, whatever. And then you see the data and you see all these people being like, oh, I'm choosing this same thing. And I want

to choose, even the people who, because the data is being pushed by the people who aren't the people with the big platform and microphones. It's just the people choosing cancel subscription, not go here, not see the movie, whatever it is, right? I just find the whole thing so interesting. how like I notice it once Elon says it right like you said and then you know someone also tweet about it I tweet about it a bunch of other people that I look at it I like I kind of like can be like I relate to are also tweeting about it and then like more and more people start to be like huh it's like this swing of what's acceptable versus what's not acceptable is changing but I think why it was so hard for so long it's because like the the judgment of like the readily quick oh

you're a fucking loser you're this you're a scumbag you whatever and I think people are starting to get less intimidated of that. I think, but like, I think that's why a lot of people, I don't know, they don't stand so firmly on their value because they're afraid of being like, oh, I don't want to tiptoe around this or maybe I have to tiptoe around this because I don't want that person to be offended. Like we've lost, like I said, we've lost the, I don't know, just the, like, this is what I believe. This is what I feel.

And we're trying to appease everyone. You know, the book Power versus Force talks about, uh, what produces force and what produces power, right? And it explains the lowest level of, you know, consciousness for individuals is like apathy, guilt, grief, always feeling guilty about what you're doing. And it goes to, you know, anger, desire, all these things that you go through at the lower level. And then the first level of consciousness where you're neutral, you're coming up, it's courage. You have the courage to be wrong.

Great. That's actually a good thing. I'm okay being wrong. I was wrong. the courage to be wrong. Then it goes, you have the willingness to have the conversation, the willingness. I'm willing to see if we can make this work. I'm willing to have the conversation.

I'm willing to sit down. I'm willing. So it goes courage, willing. I think it's acceptance. I'm accepting the fact that we're different, but we're different. I'm accepting the fact that you're this. I'm accepting. Okay.

So it's courage, you know, willingness, acceptance. Then I think it's reason. and then it goes to, you know, all these other levels, love, joy, and then enlightenment, and only two, three people that says have reached a level of enlightenment. I think there's nothing wrong with me sitting there saying, look, I disagree with you, Duane Wade. Right. I disagree with it.

It's just not my cup of tea, okay? And you want to do that? No problem. Salute. Good for you. I don't think it's right because statistically, are we okay with 12-year-olds voting? Oh, hell no. They're 12 years old.

but we're allowing them to vote on who they can be with their body. If the 12-year-old can't vote for a president, but they can vote to change their body, what are we talking about? Can a 12-year-old buy cigarettes? No. Then why can he do that? Why don't we let 12-year-olds do certain things?

Can a 12-year-old get married to a 40-year-old man? Why not? Why can't we? So these are the things where you actually go and say, no, man, that's common sense. So it's not, I'm accepting the fact that you live by this. Then there's a part of it with the risk to say, like, you know how you have a list of guys

that you want to have on your podcast? And so what happens when you have a list of guys you want to have on your podcast? You'll go through your list of names, and you'll say, man, I can't be critical about those guys. Why aren't you being critical? So I want them on the podcast. Cool.

If you read the book with Elon Musk, the last chapter of it, Elon Musk starts calling out Tim Cook and then Larry Ellison, his mentor when he's in Hawaii on one of his islands says, hey, listen, choose your enemies wisely, man, Tim Cook's not an enemy to you. Stop saying Tim Cook's going to take you off the app. That's not a bad guy. That's a good guy.

Go get to know him. And then, you know, Elon Musk receives the feedback and goes and meets with Tim Cook. He's like, I actually like Tim Cook. You know, most people don't know. Tim Cook's a gay Republican. He's a open, gay CEO of the largest company in the world who went to the White House and meet with Trump.

And when they asked them, they said, how come you came to the White House? And you never came to the White House when Obama was here. This is because Obama never invited me. I would have gone to whoever was the president. He was a gay CEO, a flipping Apple, having a conversation. And now so Elon's like, yeah, you know what? Tim Cook's a cool guy. So sometimes it's just having a conversation and sitting on seeing who it is.

But at the same time, you know, the fear of, you know, not being liked or not that guy, will never do anything with me and that's my guy or that's this and that's that you're being held hostage in a certain way you know the way I look at it is this here's how I look at it you know how some let's just say you have somebody that you really want to be friends with okay like that I'd love to be boys with that guy and then you go and you hang out with them and you realize you like him you really like him he doesn't like you okay so what do you do so you like him but he doesn't like he's like he doesn't he's not feeling you what are you gonna do you gonna change for him to like you you just you're like okay by the way this has happened to me man it's happened to me last year yeah

this happened to me year before happens to me every year and i'm like okay cool well before it's kind of like oh man but what do i need to do to win him over no i'm not anymore because i'm cool i understand who i am i understand what i'm about i understand what i want to build and i'm not in the begging business i'm not in the business of begging for relationships and friendships and if you don't value who I am and what I want to do, no problem. If you cut me off and you want to go elsewhere and you don't value me and you take advantage of me, it's the fastest way to wait for me to interpret it and say, no problem, you don't value this relationship. I'm totally okay with that. I don't take it personal. So there's this fear that we go through of being afraid

of sometimes losing our, you know, those types of people. And that controls us. But at the end of the day, you know what will happen? Here's what's happening right now. How did you and I get linked up? Okay. I consume your content. Like, I don't know why I just like this guy. Something about this guy's like, you know, Nate, I think I can kick your ass. It looks at you and bone.

I love that one. Hey, I watch you. Okay, cool. I like this guy. I like how he is. Okay. You watch my content. It's interesting.

Someone's stuff. He says, anyone happens. I'm at your place now. How did this happen? Dude, we're finding each other. And then it's like, okay. Next time you're out, you go. come you meet my family maybe you bring your girl my wife meets your girl then you meet my kids then

maybe one day you have kids and then we're doing and it's like there's a relationship then there and there's trust and it's like hey man can i talk you about something going to what do you think about this hey what are you going to do for christmas brand next year you know we're christmas we're in aspen eight years from now having dinners like we're at the same house how the hell that's the thing about the fact that when when you're willing to go hey are you good at skiing terrible oh i'm so good at i'm so good at really yeah no shit sorry interrupted me no No, no, no. But listen, I'm entertaining to watch skiing, but that's a very different thing.

No, but this is the point. So when you go like this, these are my values and principles, okay? And then they're like, yeah, whatever. Probably it's not real. And it's like, these are my values and principles. You give another version of a story. This is me. Open hand.

Open hand. Six, 12 months later, they're like, that's Bradley's values and principles. Do you know what happens? Then a group says, what an asshole? Okay, and they used to like you And a group says What a freaking badass The people that said

What a freaking badass Are not going to go tell 82 people about you And they used to only tell two people about you That's the magic Elon's got 160 million followers on Twitter We started telling other people This guy's a freaking badass We used to only tell three people about Elon

Then it went to 20 people about Elon Now it's like to everybody What happened? because he went like this. Yeah. And we said, dude, I got your back. You're my kind of a guy, right? So that mindset, Bradley, is freaking liberating

because you're going to find your gang, your army of people that are like-minded like you that are going to make you feel safe and say, I'm not the only crazy one here. There's other people like me. Yeah. So if you're someone there searching for that, how do you find it,

just like what you finding other people and how we found it, I guess. You talk about it. Yeah. It's all you do. You talk about it. And the more you talk about it, people are going to share, did you see what he said on this one podcast? Like, you know, like how we do it? Like, you know, like, hey, bro, watch this clip. Hey, but watch this clip. But you and I don't know who's doing that. Do you know what I'm saying? What's happening outside? You and I don't know who's saying,

did you watch this conversation with PBD and Bradley? It's interesting what they talked about, right? Hey, look at this clip here. Look at this clip here. Look at this clip here. And then they're like, man, I'm starting to like Bradley more. Like, I thought Bradley, I used to like, you know, I'm like starting to like Pat Moore because I'm very. Very interesting. And that's what happened. But if you don't, like, you know how something like, I'll do a podcast with somebody.

And here's the way they answer. So what are your thoughts about what's going on here with this? Well, you know, I don't know. And na-da-da-da-da-da. Eight minutes later, you're like, what the hell did he just say eight minutes later? No answer. No answer.

Right. So then two hours later, I leave the podcast afterwards. I'm like, so how was that podcast, guys? I don't have a clue with this guys. He just talked. But I don't know what he stands for. And then you look at views Wow, the audience

This guy every time he talks But he doesn't give any answer on what he stands for Now, I bring another guy Boom, boom, boom Screw him, da-da-da Okay, views, 1.2 million Oh, now you like him because you or you hate him, right? But at least you know what he stands for.

So there is an element of the more we're opening And by the way, this doesn't mean we don't work on how we deliver our position. We don't work on how we deliver our message. We have to work on being persuasive, right? We can't just be like, this is a you don't like it, screw you, blah, blah, blah. Yeah, yeah, no. It's also not, you know, there's an element of how to persuade and how to be gentle about it, you know, and how to present your message.

We got to be a smooth operator as well on how we're presenting who we are. Because a part of the, we put a scorecard the other day. We were doing a talent dinner. We had one last night, but we had one. Last month's was very good. Last night's was what I expect all our talent to do going into 2024. But last months, I created a scorecard, and we put a bunch of 30, 40 people on, you know, podcast to score them. And everybody was on that list.

Rogan's on that list. All these guys were on the list. And a part of it was why some of these guys are winning. So one was content. How wide, how deep can they go on content. This guy can only go deep on one topic. Everything else, he's narrow. He can only go three layers.

That guy is wide two topics. He can talk money, and he can talk whatever. And then he can go pretty deep. That guy is seven topics, but it's all three layers deep. It's no substance. The reason why Joe, Joe can go, boom, boom, UFC, boom, comedy, boom, boom, boom, drums, boom, health, boom, exercise, boom, John F Kennedy assassination, boom, because he, so then I'll run, boom, skyrocket, 94 countries, his number one podcast on Spotify. So then you go look at other guys and you don't notice a few other things.

Then we looked at a multi, like there's guys that are great interviewers. There's guys that are great giving opinions and feedback. And then there's guys that are great entertainers. They're funny. You like the personality, right? So a guy that's a great interviewer, there's plenty of guys that are great interviewers

on podcasts and YouTube, but nobody cares what they think. Because they have a format. They follow this 15 questions. They're going chat, GBT, what are the top 20 questions to ask? That's corny. I know this sounds crazy, but that's what they're doing, though. They're going on, like, yesterday we did a podcast,

and it's like the guy comes in, and he's looking at his computer, and he asks me the question. It was funny. I have literally prepare nothing. By the way, this guy's got 2 million. I prepare nothing. The guy yesterday interview has 2 million subscribers. He's got 7.2 million followers on TikTok.

That's, yeah. So it's not like it doesn't work. Yeah. But there's a format that's like that, right? Well, that specifically works for TikTok because you're only seeing clips. Right. Like, you might watch that full interview, be like the vibe's kind of weird.

But if it's just clip, because like that's another thing that's going on today's social media, which wasn't even true three, well, yeah, three years ago it kind of started. Five years ago it wasn't even a thing. The last three years is clip culture of like, some people don't even watch the whole podcast anymore. They don't even listen to the whole,

they just see a clip. Yep. So that person's banking off of just the formula of like, I could ask this question, get your answer, viral clip. Yeah. But you're right,

exactly right, because you're explaining, they're listening to it because, of your answer, not because of the interviewer. That's right. That's right. So, so the in, that's the, that's the, that's the, that's the question. It's a good question he asked. Two is the answer. I want to know what Joe thinks. I want to know what this guy thinks. I want to know what that guy thinks. What does he think? What does she think? Interesting. Okay. So now you're going there for the opinion. And then the other one is you're just going there because you just like

the guy. Personality. Yeah. So the personality could be funny. Personality could be, you know, just, you know, certain, like, hardcore, aggressive. You like the personality because it's just straight up. You trust the guy. So those components, when you look at all these things in today's outlet, and you're like, okay, there's a reason why some of these guys are doing good and some of these guys are not doing good. So the whole concept is to kind of weigh yourself, you know,

if you want to kind of figure out how to compete at a higher level and see who can go deeper levels and layers. And then the values and principal side with Joe or with other guys that are doing what they're doing, And you'll say, man, I just relate to this guy. I agree with him. What he just, I agree with her. I agree what we just say. Yeah, that's me right there.

So then values and principles of the individual attracts you to them. They may be boring. Like, they may talk like, so here's what I'm not willing to compromise when it comes down to my kids. God forbid if you try to get my kids to do X, Y, Z, you will see the worst side of me. And here's why. So obviously, he doesn't have the personality. Right. but his values are so deep,

you don't give a shit if he doesn't have a personality. There's different ways we're finding each other. The entertainment stuff, it's short term. Because it's just like, this guy's fun. But the values and principle stuff, I want to spend time with this guy. I want to run with this guy. I want to have a friendship with this guy.

It's different. And by the way, this changes as you age as well. Like my 20s, I just, do you good at going party? Let's just freaking roll. Let's go. What are we doing, right? Then in your 30s, it changes like,

you know, how I don't. Then in your 40s, like, dude, I just, I don't have the time. I'm good, huh? Yeah. Yeah, my 30s, I'm already good. Yeah, I'm good. But because you did a lot of it early on, so it's not like you missed out on anything. Yeah, I'm good. So good. Did you have, do you have any crazy stories about, like, your, your come up as far as, like, parties and stuff? These are more viral questions that I'm going to ask you now. Like, like, what was the craziest, what was one of your craziest experience that you've had in, in, in a, in a, in, like, a gathering setting? Did, I mean, I used to, I used to drink a lot.

I was a heavy duty. We would leave Kentucky, Fort Campbell, Kentucky, and we'd go to this club. It was a gay club called Connections. Okay. The best club in Nashville, it was underground. 2,000 people would show up. And if you go Google, it would shut that in 2003, 2004.

And we knew we had 45 minutes to get plastered by the time we got to the club. So we would each finish a bottle of tequila on the way leaving Fort Campbell, Kentucky. Okay. And either my red Mitsubishi clips turbo And then or my friends Ranger, Ford Ranger, where we would put people in the back because we'd go with seven guys and you're going over the bumps.

They're like freaking flying off and they're trying to hang it on for their lives. And we'd go 45 minutes. It's raining. Go fast. I don't want the rain to hit me. And then we'd get to connections and we are done. We are done. And we'd go and we don't want to buy no $15 drinks at this place.

And we all had nicknames in the Army because, you know, when you're in the Army, you got uniform and, you know, it's a whole different ball game. The girls love, obviously, men in uniform, especially in these places you live. And then we'd go to this club connections. It was Studio 54, anything and everything went in front of everybody. So I want you to think about, like, a club where...

Studio 54, New York? Studio 54 was in New York. This is the Studio 54 of Nashville, Tennessee. Yeah. Got it. But the guy had one in Nashville, Tennessee, and the guy had one in Louisville, Tennessee, and we prefer.

the one in Nashville, Tennessee, and it was unfair because you would go there, and girls that wanted to be left alone would go there with their girlfriends, and they knew nobody else would flirt, and if you're the only one that's straight, you have an unfair advantage. It was an incredible strategy, and it was fantastic. The amount of wild stories we have, what we did there is, the guys that went with me know exactly what the stories are. We had a lot of them. Eventually, it's going to come out, and, you know, I've already told them, you know, some of the stuff is going to come out. I might have to explain myself, but we were, we were hardcore partiers at that era. And then when I came out here, it was six days a week. I would take Mondays off. I was Tuesday

through Sunday, partying. And it was strategic the way it was, you would have to put like a saddle ranch on a Thursday, or maybe you replace that with a Dublin's or, you know, Miyagi's you would go to, and then you had to pick which Garden of Eden was typically good on Saturday. But if the crowd on Central Club was good on Saturday, maybe you would do that on Friday. Sometimes you just wanted to go to Palace because you wanted to different types of girls. Sunday there was a pool hall that was slash a bar in a lounge and so it was six days a week six days a week six days a week and every other week we would just go to Vegas we'd drive up come back on a Friday night and we'd go to drays and you know all the stuff that they had going on it was great parties but for about a seven year like Panama City we used to go to Panama City Club La Villa or no no Panama City sounds amazing though if people have ever partied at Club La Villa and Spinnaker's they would know club La Villa had seven clubs within one club And it's where MTV used to do there, 4th of July, Labor Day, Memorial Day. Tens of thousands of people would come.

It was insane. So hard body contests. And, you know, we'd go with a group of 20 Army guys from the unit. And it was a mess. And we used to go with our guys, Felix and a bunch of other guys in Bradford. And it was a, it was a, Panama City was magical when we'd go there. In the Army, they'd give you something called the Danza. Donza's like a four or five day weekend.

And when Danzas came, you're leaving Thursday night And you're going straight to Panama City It was a nine hour drive We'd go from Tennessee And we'd go down there, okay? We stay at Panama City One hotel room with like 10 guys Because you're so broke like 69 bucks

89 bucks, we're all chipping on like $10 Fighting over a couple dollars here and there But that was the The 45-year-old guy Telling you stories of partying at 18 Which is what, 7 27? You shit, 27 years ago It's kind of weird, huh?

That is crazy. You're also really good at, like, family man answers. That was good. You didn't tell any crazy stories. No, no, no. But, you know, my boys, when they get to a certain age, I'm going to tell them the answers. Of course. You know, father, my relationship, when they get to a certain age, it's going to be a different kind of a relationship.

A super open book. Of course. Yeah. Of course. Do you, do you ever talk about drugs or anything like that? Did you ever do any drugs? Do you ever like? I tried everything once.

I did half a pill of ex-disters. I hated it. Wasn't for me. I couldn't stand. I did it once. And I liked it, but I was like a thing that the next day I was like, yeah, I can't do that often. So to me, it was like a no-go. I smoked wheat the first time with this one girl, and I was 22 years old.

She was my former boss at Bally's. And I'm like, this is actually really good. Yeah. For my personality, because my personality is so hard. Trust me, I have family members that would love for me to smoke weed every day because I'm like non-stead. The last time I smoked, I drank coffee was 25 years old. I can't drink coffee. Like, I can't do Red Bull.

And I saw this, I was about to drink it. No, no. And it's a gym weed energy. I'm like, I can't do it. I'm terrible. I'm naturally, you know, on fires. I don't need any coffee. But, you don't drink caffeine?

Zero coffee. Wow. Zero. It's not. You take any stimulants? No. Zero. And by the way, I'm not on TRT.

My skin doesn't respond well to TRT. So I tried TRT for six weeks. I broke out. I can't do TRT. Really? I can't do, I did the whole, what do you call it? the peptides and all that stuff. My body didn't respond to the peptides.

It was fine, but the TRT, it would respond to. When I was 21 years old, I did a six-week cycle of Primo, and the body did very well with Primo, Primo Ballum, back in the days when I was 21. And then, yeah, and then I used to, you know, work for a guy for a couple weeks. We spent time together, and I did two lines of coke once. Yeah. And then that's when I realized, that's the one that I can never touch. Bro, that never touch.

I did cook once and was like, that was one of the scale. various like feelings because I was already so like you said I mean I drink caffeine but stimulants in general if I do too much it's like I'm having a really bad like time like really anxious and by the way when I went to Mr. Olympia when I was 21 years old and I hung out with these guys and they were open enough with me to say I said listen I want to compete like first all you're too tall for this game it's six three six fours you gotta be like 300 plus pounds you got and I don't want to be off season because there's too much pressure on the heart and you know you have to use what they're kind of telling me here's what you got I'm like no man by the

By the one, my kids and I, we talked about steroids with my son the other day. And Dylan says, so, Dad, what do you think about steroids? I said, how old is he? 10 years old. I said, first of all, what the hell are you talking about? So, you know, I didn't react that way, but I'm like, so tell me why steroids. It's like, why, I was watching a documentary with Arnold, and I'm watching this, this, this is that. So I'm like, okay.

So I feed him all these documentaries. So he's kind of like, makes sense. So he sees a steroids conversation. I said, so what do you think about it? He says, do people do it? So yeah, a lot of people do it. What do you think about it, dad? I said, okay, let me really think about this answer for you.

This is interesting. I said, the only time you and I can have a conversation to entertain it if you're actually doing it to want to be Mr. Olympia or you're professionally competing for something that is legal to do so in that space. Aside from that, and if your body needs to recover, you have an injury in the injury and the doctor recommends it great. Of course, the other thing is when in your 50s, I'm not going to have that conversation with him. Now, he'll know that later on. If he wants to do something, I'm sure doctor's going to change it up with the way to do it, that the controls are

going to be better. Nowadays, I've got so many different ways to measure things with help. I said, that's the way. Aside from that, you don't have a need for it. He says, okay, cool, boom, conversation done. I said, do you want to be Mr. Olympia champion? No. I said, then forget about it. He says, you know what? You're right. Great. Yeah. It's kind of like, it's interesting now it's like a lot of people do it because they i think because the the popularity of the fitness industry on social media because it's it's one of the bigger kind of like uh you get more likes you you know it's also a good you know attention it looks good you know but there's some some guys like i had a friend of mine that was on everything sawson and 250 he's doing deca he's doing this

he's doing that but he wasn't training you know he would go once or twice so what are he doing to your body he's oh you know and he looked like the water bloated type big you know the one where you know it's not like a guy that takes this thing seriously and those guys are clowns when you do it like that just to do it but then there's a guys that are the scientists who are training who are going and getting their blood work every month and who are doing it professionally and they're figuring out away, like for example, for me, okay? This is my opinion. People don't like my opinion on this and I always get shit with this. I think Barry Bonds belongs in the Hall of Fame. I think Mark McGuire belongs in the Hall of Fame. No, no, of course they do. Yeah, it belongs in a

half of him. I think those two guys, like what Mark McGuire and Sammy Sosa did to freaking save baseball in 1998, are you kidding me? I watched the highlights last week with my kids and I'm looking at him. I'm like, Daddy, I want to see the 60 at home run when McGuire hit it. Boom. I want to see the 61st when he tied Maris, boom. I want to watch a 60 second when he picks up his son, boom. I want to watch a 70. Then we went and watched Barry Bond's a 71st when he broke the record. Then 73rd, when he hits in the water and the guys chating out, the people are running after it.

You mean to tell me those guys don't belong in it? Really? Like, you think steroids is going to make those guys see the ball faster? You think it's, you think when Mark McGuaran his rookie year when he was a toothache, he had 49 home runs, he doesn't know how to hit the ball? You think when Barry Bonds hit those 40 home runs for the first half of his career and was a 40-40 guy and he did what you don't think he belongs in a hall of him. So to me, there's certain aspects of my libertarian side that's kind of like, like LeBron James. A lot of people think he's on G.H., right?

There's a story came out about LeBron James' wife. Did you see it about the story about LeBron James' wife? No, I've seen none of this, no. All right. Another quick interruption for the podcast, better help. I've talked about this many times. It never is not important to talk about. talk therapy specifically that you can do from the comfort of your home okay so it takes out you know any sort of

you know excuses you might have to going to a place maybe it's too far away oftentimes maybe it's too too expensive but you have all the reasons why you guys can do it now you guys can check it out right now you go to betterhelp.com and honestly I'm just telling you straight up like man to man person to person I don't know who you are on the other side of the camera but if you have ever considered it I think it's a good idea to actually go along and go through with it and better helps probably one of the easier ways to do it to try it to see if It's effective for you. You don't really lose much. You know, it's not crazy expensive. It's not like going to like a traditional therapist might cost you a lot more. So give it a shot.

It could give you great, great benefit. You never know. So I just say, like, don't be afraid of going and sharing your thoughts and sharing your mind with an unbiased person from an unbiased perspective to give you sort of insight, maybe some guidance so you could figure out some new shit so you can go in the direction in your life that you really want to go and kind of stop going down the direction that you don't want to go. So go to better help, better H-E-L-L-P.com.

slash raw talk at 10% off your first month right now again that's better help.com slash raw talk let's get back into this podcast the story about lebron jens his wife that she buys this stuff when is that recent to him a month ago i was just talking about it's so funny about a little more than a month ago i was having a conversation with wade my buddy who's a sports commentator yeah and we were talking about steroids and sports in general and all this then he would know the story he well i guess that it must have came after i think i had that conversation about lebron james being on steroids literally before this story came out because I haven't seen the story

but I was literally saying how why would he not be on steroids? And I was talking about steroids uses in sports just in general and the conclusion that I kind of came down to in that, when was this? Let's see. I mean, it's like, but it makes sense

like why would he not be, his age, all these things. It's like, it's not like Sarah's going to make him be more finesse on the court. You know, like they're just going to allow him to perform at a higher level. I don't have any problem with that. Yeah, no, I get it.

I get it. And so I think that the only time I realized after I have to have my conversation with Wade was like, I think in combat sports, it could be a little bit tougher. Because in combat sports, obviously there's recovering all this stuff than necessary, but it's just like hitting someone with more strength and more speed, like could be, if we're talking about not everyone with the same sort of capabilities. A lot of them are using. No, I believe it.

That's what I'm talking about. And by the way, you see the criticism when they give each other, right? Well, this, this, that. And, you know, and back in the days, you ever seen the interview with Hank Aaron? I want to see what Brian God. I don't know who it was. It's Hank Aaron and Willie Mays. And they said, what did you use back in the days

when he used to play? And Hank Aaron's answer, who owned the record for most home runs in Major League Baseball, he says, if I could use steroids, I would have used it. We used everything they gave us. That's what Hank Aaron said.

Yeah. So now he played in the 60s and the 70s, so it's a different era we're talking about that he played... It's vibrating. He played in the 60s and the 70s, which is a different era. But even Hank Aaron's like,

I would use anything if they would have given it to me, right? So in that level, you're just looking for a competitive edge. If you're professional, if you're professional, that's my opinion, you know, on how you ought to look at that stuff. So you think LeBron's taking, I think. Let's do over or under. I'll say 90%. Yeah.

I'll say 90%. Yeah. And by the way, in the Army, I had this kind of Jackson at the unit. Every time, like one night I'm doing guard duty. And he says, hey, but David, I'm going to smoke some tonight with the boys and the bear. I'm like, Jackson, I'm on guard duty, bro. Don't do this to me. You know who's on guard duty?

The other sergeant who's going to come to your room because everybody thinks you smoke. Dog, you got to get me tonight. So, Jackson, don't do this to me, bro. He says, tell him I'm not smoking. Okay, here we go. It's midnight. But David, I'm coming over to check on the barracks.

Holy shit. So I said, let's start off with H.A.C. first. Let's go to Charlie Company. Let's go to Bravo Company. I'm trying to make sure he changes his mind. to come to see Jackson's barracks. And then he wants to go to Jackson's barracks. So I have to distract this guy, run to the side and go to Jackson and say,

turn on 80 incense and open the windows because it freaking smells everywhere. It's like, oh, shit, start turning all this stuff down. How much of trouble do you get? I get in trouble because I'm on guard, if I back him up, right? How much trouble would they get? He got, eventually a couple months later, he got caught. And he went from E4 to E1, and then he got out of the army. So he lost all his rank.

Yeah, he lost all his rank. So anyways, we go into the room and he knocks on, he says, you smell that? I said, smell what? You don't smell that? Sarge, I don't know what you're talking about. He said, no, you know you smell that, but David. I know you smell that. You know Jackson smokes.

I said, I've never seen him smoke weed. So we go in and Jackson, open the door. What's up, Saj? Oh, my God. You high? Nah. You're not smoking weed? No.

What's that smell? Oh, it's incense, Sarge. He comes and he's looking around. They've hit everything. And for five minutes, the guy's asking questions. They're all so paranoid. You see all the munchies, the chips, everything's sitting around. I'm like, Sarge, Jackson's the change, man.

You know, he's this, he's that. We leave. And then they kick Jackson out of the army. And then the rest is history, right? But what are we talking about for me to prompt telling this story? There was a point I was going to make to you. about what were we talking about prior to this. We were talking about LeBron James,

G-H, taking steroids, and then I led to the Jackson story. I was going to make a point with this one here. Something with Dr. Yeah, no, again, for me with a guy, I'll think about it, but a guy like LeBron at that level to be competing, 39,000 points he just crossed, he's about to cross 40,000 points. He's going to play with his kids. They're showing Vince Carter on his 21st season was averaging 17 minutes.

guy's average in 33 minutes. Insane. It's insane. So guess what? You're probably doing something to take care of your body that can manage this level of activity. But, you know, if the NBA decides to expose him and he gets caught, can you imagine like he becomes a Barry Bonds of basketball? I think he's worth way too much money to Nike for them to let that happen.

I think he's also a guy that plays by the rules where Barry Bonds. didn't. Barry was an asshole. Barry Bonds was an asshole. A lot of the guys that didn't play by the rules, they destroyed their careers. Pete Rose didn't play by the rules. They destroyed his career. He belongs in the Hall of Fame. Mark McGuire belongs in a Hall of Fame. Yeah, I just think this whole conversation about like steroids and sports, like obviously to going back to what you were talking to with your son, I think if there's a clear directive in like what you're doing it and what you're doing how you're doing it like are you being safe then it's like okay do you have like a specific goal in mind or is it just you're just doing it because you want to look

better then it's like you're kind of you're kind of fuck unless you have like a very clear directive yeah you know some of the people right now are like well my testosterone level's low and that's why I'm juicing but there's so many reasons why it could be low yeah there's so many reason why it could be so many go to do the test what's your score I'm at 600 the doc said if they put me on TRTL be at 1200 600 is good what are you talking about you're 42 years old I want to get my levels at 1,200. I had a friend of mine who I may see him tonight who did steroids straight nonstop

or 10 years straight, nonstop, no off, no cycles 90 day, taking 12 weeks off, straight 12, 10 years. And he was chiseled. This guy was always a very good fighter. 10 years later, he decides to get off and we're at a game. I said, how you doing?

He says, not good, bro. I said, what's up? He says, can I talk to you like if I say, yeah, what's up? Can't get it up. So what do you mean? He said, I've been off juice for about six weeks. I said, what do you can't get it up? Even if I use, you know, Viagra, if I takes him, I can't get it up.

What are you talking about? Yes. He went through hardcore depression for six months for him to go through that entire cycle. And did he do things to get back to normal? He did. He did. He did, 100%. And not.

using HCG or you know all this other stuff just he just went no Novodex you know worried about his bit you know all this things he got back to normal six months later well he didn't use those things while he was juicing he was while he got off he just stopped everything he just stopped everything well that's a where you got to kind of i get that yeah he didn't he just went cold turkey okay yeah and he says i'm done done 100% done and he felt it for a good six months it was very nasty you're like very tough on him on his marriage but then with proper, working with the doctor, everything. He didn't want to get back on it ever again.

His body, frame, got obviously very small. You could tell when he looked at him. But, you know, he's at a different phase of his life. He's my age, and he's like, man, I'm good. I don't need to do this. And now he lives a very different life that he wants to do everything to be organic and this, this, this, this and that.

Marriage is great. He's happy. Families great. Kids are doing great. But, you know, there is the highly obsessive people that take things to whole different level, that there's repercussions to that. You just have to know that there's some consequences with that when it comes on to steroids.

Yeah, absolutely. And I just think like if we're talking about this, like it should definitely not go without being said that if anyone is considering or does consider this sort of stuff, like you need to make sure that you're getting your blood work done before to see what's going on before you ever kind of even start to experience it. And then throughout so that you can make sure that you're healthy throughout. I just think that's always important to tell anyone who's good. Because, like, once we talk about it, people are going to think about it. And I just want to make sure if anyone's actually considering this sort of stuff, you need to make sure you're healthy before you ever do it, and you need to make sure you're healthy throughout.

You know what feedback I would give with that? That's good feedback. I would also give this. Train natural for five years first. Of course. Well, that's a, that should be like. Yeah. That should be a given.

But you know why, though. Well, because you don't know what works for you yet. That's right. You even know if you drink enough water, you get enough sleep. Yeah. There's so many things that, like, you need to do before. Go natural for five years. Yeah.

Go natural. And maybe. Should be minimum. You should be training for at least five years before you ever consider that. And the reason why for that with my POV, point of view, is, do you like working out? Like, do you actually like it? Do you enjoy it? If you're willing to do five years of training without anything, it's more of a lifestyle.

Now, what do you want to do later on? Then go talk to a doc if you do want to do it. And by that time, you may change your mind. You may not even want to do it. But I think a lot of people are the mistake they're making it. They're coming out. and they're like, I'm going to get on cycle. No.

Well, they're looking for the fasting. No, that's not going to work. Yeah. That's not going to work. And by the way, in the bodybuilding world, you can look at a person's physique and say, that's a, that guy's, he does not have a real body. And you can look at somebody saying, I don't care what that guy's on. That guy's been training for a long time.

He's got a real physique. And whatever you put on top of it is fine. But, you know, the physique and the proper training that that guy is put into for those many years. Like, for example, Ronnie Coleman, Adam on the podcast. And Ronnie says, man, I used to compete naturally for a decade. I don't know if you remember Ronnie Coleman's physique when he was younger. Yeah, yeah, I had them on too. Okay, so amazing.

Amazing physique. But it's just, that's the thing about even just steroids, this whole conversation in general, is like people with these like sort of incredible genetics are like with or without are going to, you're going to be like, oh, shit. And then I think that's an interesting part of it all too is that like there's people who I've known in my life who have like taken it and then they just, you know, like tons of people like this who took it and we're like, oh, this is not exactly. at all what I thought it was going to be.

I thought it was going to be like this like, you know, like to say, I get rich quick, like get jack fast. Like, and you will see improvement, but like everyone thinks they're going to get on and be like, I'm going to look like fucking comb. And it's like, you know, there's just some genetic frees that like beyond just straight genetics, like out the, out the womb, also the work ethic and everything that they have that like you just can't recreate. You can do your best.

But I think like when we talk about this five year thing and the steroid and just jumping to that like level, people forget that like, are you sleeping enough? Are you drinking enough water? Are you eating enough food? Have you been training the proper way for long enough to see what you can do already? Most people are not doing that nowadays because I'll get questions. Kids will come up to me in my gym. I have this gym over here in Encino.

And they'll be like, yo, I'm thinking about doing trend. I'm like, first of all, that's stupid as far. Which is like the most hardcore steroid you could ever take, right? And I'm like, how long you've been training for? Two years. Like how long, but how long have you been consistent for? Six months. And it's just like, where, well, how?

And it's a weird thing because it's another thing that goes back to the whole internet thing and the whole like who are you who are you emulating, right? You're just finding people who are going viral because they look a certain way and you could assume, oh, they're doing this. So then you go, oh, I'm going to do that because he has this and I want that. And then they miss all the other stuff that actually like is probably even the foundation of that person that they're emulating because you only see, you know, the big lift or the jacked body, but you don't see the whole built foundation that's been there.

So that's another problem with the internet, just in general related, not just to steroid conversation, but all this kind of, right? So, you know, you know, like four years ago, three years ago, three years ago, I met with the CEO of a Mr. Olympia, and I made an offer to buy Mr. Olympia because I wanted to buy Mr. Olympia. Yeah. This was three months or four months before Jake Wood buys Mr. Olympia. And my idea from wanting to buy Mr. Olympia was- Was it Rock going to buy Mr. Olympia? I think the Rock was going to buy Mr. Olympia. Yeah. Rock and, yeah, him and Danny Garcy. say we were going to buy Mr. Olympia, and they were all involved,

and they were getting in and all this stuff. And I think Mr. Olympia made a mistake not selling it to the rock. It would have been great for the rock to buy Mr. Olympia. Yeah. For the brand, the bodybuilders would have much rather have the rock by Mr. Olympia. Anyways, so what I wanted to do with Mr. Olympia was flip it, meaning, like, you know, C-Bum right now, Christopher Bumstead, who's got this incredible freaking physique.

What a physique this guy's got, right? 22 million followers on Instagram. and he's just a hey man i appreciate it you know thank you and the way he talks you see how this guy talks yeah no i know super chill like likable guy i'm messaging him the other day i'm like hey you know um are you coming out to miami for art basil i'm putting an event ticket at the soho beach you know house rooftop and we're gonna have a bunch of people there and i'm i want to invite you says man i'd love to but i'm doing what i'm doing with turkey and all this stuff and i'm like and he says i'm getting my hair done so i want to look younger again and today he posts a video on

that he got his hair done in Turkey. I saw it. So he's like, you know what? He's just a, that's why he's so liked. I said, no wonder people love this guy, right? But, so he is 6-1-235, right? And he doesn't compete in the main, Mr. Olympia. He competes in the other one.

Classic. Classic. He doesn't go compete with the bigger guys. Open body building. He goes and competes with the classic. Well, guess what? What if Mr. Olympia changed actually the standards? And it's no longer about who's the biggest or who's this.

What if we actually used AI? What if we actually used data and symmetry? And we put it on a system. And who has the best symmetrical, you know, Frank Zane type of a Sergei, Nebray, you know, an Arnold type of a physique? What if we made that look, the look, to win Mr. Olympia, instead of the freaking Jean-Pier Fulks or Paul DeLette or all these guys that were coming out, you know, two and a...

Yeah, I think that's what they tried to do with classic physique. But I think it's still leaving the other biggest, is the reason why so many guys are dying, and these guys are dying in their early 40s, late 30s, because they feel like they have to put so many things in to be able to compete at the highest level, and they're getting crushed. If they change the incentives, my opinion,

if they change the incentives, I think it would be a different story with, like, even right now, Miss Universe, we made an offer to buy Miss Universe. You know Miss Universe, the guy that bought Miss Universe. You know who owns Miss Universe right now? No. Miss Universe is a brand that's been on. for 72 years, and the person that bought it is a guy who is a transgender from Thailand

who gets up and says, Miss Universe is for women owned by a trans woman and all the stuff that completely show. And he is in bankruptcy right now. He bought it for 20 million, can't make the payments. This stuff is written out all over the place. So I made an offer. I said, I'm interested in a Biamus universe. What would I do if I buy a Miss universe? You know what the opening would be? Tonight, we're here to celebrate women. Tonight we're here to celebrate women, their leadership, their feminine side,

why men love women, what they bring to us. Both men and women around the world are going to be able to appreciate women who were born women. And we're going to celebrate their beauty, their heritage, their pride, their background, what their country's all about and we'll be able to do that for the next few hours. Having said that, please somebody bring up the host

and the girl comes up and runs the show. And messaging becomes about the power of feminine women. Not confusing young kids. They're like, one day I want to be like that guy that owns Ms. Universe. So to me, everything's about changing incentives.

If you change the incentives, the behavior changes. If the incentive is about who's the biggest guy, I'm going to do everything I can to be the biggest guy. And also in the open bodybuilding versus classic, the, even this, the prize incentives. Like, there's still the most money's being paid to open bodybuilders. Is it the 450,000 or 40? Yeah. And then it's like, I think Chris

made 50,000, which obviously he makes a lot more. What do they call it? Open? Open bodybuilding versus classic physique. So, so what Chris is doing is open? Chris is classic physique. Open is like, is bodybuilding as we know that, you know, kind of like I would, what had been for so many years, the freaks, you know, the biggest guys. Classic. Is the higher, is the higher amount, much, much higher amount. 50,000. Yeah. Granted, Chris.

It's $50,000. Yes. I mean, that's the problem. Yeah, $50,000. Exactly. That's embarrassing. Yeah, well. The guy's got a nicer physique.

Well, it's, it's, it's, it's, they haven't caught up yet. Because if you really look at it, the fact that you said Chris, Chris, Chris, said, has 22 million followers. And probably all those bodybuilders who compete in open combined probably have as many followers as Chris himself. So they haven't caught up to the times. In my opinion, the Olympia thing needs to be updated. I'm totally with you.

And by the way, guess what? It would change the game. So what if they changed the comp? So imagine they changed the comp. They give the $450 to these guys and they give the $50 to the other guys. Because here's the deal, right? If we just said Chris has $22 million and all these other guys have X amount, right? Who's drawing the people there?

It's Chris. It's that category. Like I even go look at those people and like the engagement and all this stuff. It's like it's exponential compared to not. And this is not taking anything away from the open bodybuilders. You know, the guys who've gone to those extreme levels. Oh, I congratulate the guy that one. It's insane.

It seems like a really nice guy. But it's just like we also have to. go, like, who's drawing the traffic now at this point? People are coming to see Chris Bump said in the people that he's competing against, right? Waste, a small waist and a beautiful back and body, it's a big body, but it's

not like, you know, you're 265, 6.3, right? He's 6-1-235. Yeah. So that's, you know, by the way, even the number two guys got a beautiful physique, right? He looks amazing. He looks amazing. He's a, some South American guy. I don't know where he's, but when I look at his physique, I'm like,

Dino. He's very close to being able to win. I thought he was going to win. I thought so as well when I watched him. Yeah, he looked really good. But again, you know, you see that. You're like, that's a beautiful physique. You know, that's when Joe Wheater would look at these physiques.

And Sergio, Olivia, you would see the small waist. That was the thing. Today, it's a different ball. It's changing. I just think like this, everything hasn't caught up with it yet. But it's interesting because remember we were talking earlier about people choosing, right? Who's voting? Yep.

Yeah. It's the same thing. Like I said, you could just look at the. the follower count, the engagement count of these people versus like the other bodybuilders. There's not, the engagement is not, maybe because they're not posting as much lifestyle stuff, maybe because they're not as open as like, you know, the hair stuff, what we're talking about. But just take all that away from it. We just, if you just look at the numbers and the data, it's saying that people are looking at that,

more than they're looking at this. So why wouldn't the incentives to the people who are showing up and drawing the traffic go more money to the people who are bringing the larger audience? I just don't know why it hasn't gone that way. I think because they're still, they still want to hold it to that sort of like, um level who's your favorite guy who's your favorite physique of all time of all time of all time i got to go with arnold you do yeah arnold arnold zane zane too yeah and serge had a great physique too but like like i said those are all those are all the older guys yeah and then and then also

two of the newer guys obviously i liked ronnie because it was so absurd but flex wheeler so he was like right there before, which is interesting because he never won an Olympia because Ronnie came in, but he was right there before Ronnie just took over and won every single Olympia. But his physique like, I think it was 86 or 93, one of those, maybe

93, one of the craziest physiques of all time. That picture, that one picture he's looking down that almost doesn't look real. Yeah, he's like that. Yeah, it just does not look real. That's, that was the physique that when I was like, I want to get in the bodybuilding, that was the physique. Oh, I love this. He got a lot of guys. You know whose physique I like? I like Kevin

Lebron's physique as well. Yeah. Do you remember Kevin Lebron? Absolutely. They're a very, you know, very interesting physique. It was different than everybody else. It was, you had the Nassar al-Sombaothi. You had the Doreen Yates. It was a machine. You had all these guys, but I like Kevin's physique. And because we've been talking, because, you know, I did all these bodybuilding interviews. And then when they didn't sell me Mr. Olympia, I'm like, I'm done doing any Mr. Olympia interviews. I don't have any interest because I was doing it because I wanted to buy the brand. And then I'm like, you should buy it for sure. Huh? You should buy it. Oh, I would, I would have loved to but at this point i have zero interest today yeah i have zero interest today today

i don't have any interest today zero so i had a meeting uh last week when it was a meeting at a meeting last week it was me you a few of our guys in a room and they're pitching me saying hey pat this company that's doing boxing you know i say we go invest into this company we can turn this to $100 million your company and da-da-da-da-da. I said, I said, guys, I think I have to have this conversation with you guys. I said, I am only interested with businesses we invest in today that start with the letter B. If it doesn't have the letter B in it, I am not interested anymore because it takes the same amount of effort to build a half a billion dollar company, $250 million company, as it takes

to build a $5 billion auto company. The only difference is the $5 billion auto company is solving a bigger problem than the guy that's on a quarter million dollars or half a billion. I'm not interested anymore. So I'm not, what are we going to do with this thing? Yeah, but we could sell it for $200 million. Not interested. Everything's got like Minnacht where we built Minak app.

Menect seven years ago. I'm talking to my lawyer. And my lawyer, we have a seven-minute call. He builds me for 30 minutes. I get pissed off. I call him. I said, dude, what are you doing? What are you doing?

Building me for 30 minutes. So with the minutes roll up? I said, not to 30 minutes. You may not pay 23 minutes for no. I said, I want to pay you by the minute. What do you charge by the minute? He said, no lawyer charges by the minute. Can't you just do the math?

Yeah, no, lawyers don't do that. So I said, you know what I'm going to do? I'm going to build a platform one day where I get to pay people by the minute. So, hey, do you have a minute to connect? Let's menect. So on Menect, you know how people DM you left and right? You can't get back to everybody.

Yeah. Or they want you to do a video. So now on Menect, when somebody DMs you, they have to pay you to get a respond back. And you dictate your price. You can say $100, $200, $200, $50, $80, $500. So I ask you a question, you respond, back, you get 80%.

Manette keeps 20%. If they want a video from you, you put a double the price. And then if I want to do face-time with you, literally they pay to have a face-time with you. They pay by the minute. So if I want to have a 30-minute conversation with you, you may say, 30-minute conversation, I'm not going to do anything less than 50 bucks a minute. Okay, great.

So that means I got to pay you what? 50 times 30 minutes, $1,500. You keep 80% there and you have that call with them. And then 15 minutes later, they're like, hey, can we go for 15 more minutes? Yeah. Okay, boom, I'm buying 15 more minutes. Boom. that call is done to having a conversation, you're off, money deposit in your account.

So typically companies that I now build is based on a problem that annoyed me that I wish that product, like even this book, Choose Your Enemies Wisely. Yeah. For years, I recommend people books. Hey, can I get a book on improving my relation to my girlfriend? Five Love Languages. Hey, can I get a book on my marriage husband and wife? We have two kids, but my wife's not respect to me.

Both of you guys read the book, Love and Respect. Hey, man, I'm thinking about getting engaged to this girl. 101 question says, hey man, I just got out of the military. I'm rough around the edges in sales. I'm kind of pissing a lot of people off. How do win friends and influence people? Hey, I want to read a book on goal setting. Go read Brian Tracy.

I want to become better leader. Go read, you know, leadership on John Maxwell or Lincoln on leadership. Hey, I want to be better on private equity. Go read Stephen Schwartzman. Hey, I want to be better executive. Go read right of a lifetime Bob Iger. Hey, I want to improve compensation plan. Go read Werner Horace's book.

Anyways, everything I want to have a book that I can give to you that you can go improve. You know what's the problem? Do you know what book right now you recommend if you want to? somebody to go write a business plan going into a new year. It does not exist. So I'm talking to Penguin CEO. I said, guys, we're going to write a business planning book that can be applied to a military general, to a CEO, to a founder, to an athlete, to a politician, to a billionaire, to somebody getting started. And this is why we write the book, Choose Your Enemies Wisely, Business Planning for the audacious view, exact format on how to write a plan. So when you ask me about the Mr.

Olympia thing, what am I going to do with Mr. Olympia? I don't have any interest in that. Today, we want to do what we want to do with the next vision of what we're building. If you come to Florida, I'll show the whole campus that we're building. To do what we want to do, we need real resources. Dude, I made a $100 million offer to Tucker Carlson.

For what? For him to come to Valleatainment. I saw that. I saw that. I make a $100 million offer. And you know what he does? Nothing. He doesn't even...

Did he do the Twitter thing? He went to Twitter. Yeah. We know what he's trying to say. You know what publicly he said? He said, Pat. Elon's retweet of my videos every week is worth more than your hundred million dollars. By the way, he just started a media company.

You know how much he raised his first round? How much money do you think he raised? 15 million bucks, that's it. He just raised 15 million five weeks ago. 15? 15? 1-5. Tucker Carlson started a media company.

Raised 15 million bucks. I offered the guy a hundred million dollars. And this guy goes and raises $15 million for a media company. Right? 100 million liquid. I gave him a $100 million offer. Was it for four years or five years? Five years with equity in the company and president and creativity and decision making.

And then this guy goes and Tucker Carlson raises $15 million to start a new media company, right? But to him, Elon's retweet was worth way more money than my $100 million. Well, you know what that made me think? I said, damn I'm broke. I swear to God. I'm telling you, I said, damn, I didn't think you're going to say that. That was funny. I sat there, I'm like, I got to freaking go make some money.

Yeah. What do you think you would have took it for? I don't think he would have taken it. I don't think it was a money thing with Tucker. Yeah, clearly. Tucker wanted to reach because I'm convinced, I don't know if this is going to happen or not. I think there's a alliance built between him, Musk, and Trump. And I don't know what that is.

These guys are, there's something going on with alliances. I think the three are very different and they're all very powerful. I feel like Kanye is somewhere. They're floating around too, no? Kanye is problematic for them. So they're kind of like maybe behind closed doors because Elon always defense Kanye, but maybe not face. You know, some people like behind closed doors.

You talk to them all the time, but nobody knows about it. Yeah. But I think I wouldn't be surprised if Tucker in his mind is like, you know what, screw you guys. I'm going to go be to Churchill of U.S. Because Churchill was a journalist. And then later on he ends up becoming the prime minister of a, and he saves the free world.

going up against Hitler and he had the brass to go up against them or else you and I would be talking German. So I don't think it was any money what I could have offered for Tucker to come through to us. I don't think I have enough of a platform yet that's big enough with enough proposition for a talent that big to say, I want to team up with you.

We're working on that. That's what we're working on right now. Yeah, because he chose Twitter, obviously. Smart move. Yeah. Respect. What besides, I guess, this Olympia Vine, what are you like in the Menect?

Yeah. Obviously the book. What else do you have like plan, big plans? Or what else are you working on currently? Great question. So to us right now, the main driver. So in everything you do, you have to be thinking about what is your advantage and why you're doing what you're doing. So I need a lot of money to fulfill the vision that I have. The money I need I don't have right now. I have a few hundred million dollars in cash, but I don't have a lot of money where I can go play ball. I have enough money to not be a beggar today, which is great. And I don't take a penny off my business. I didn't do it with the insurance company. I did that I grew from 66 agents to 45,000 that I sold a year and a half ago. And so now the next phase is, our consulting from Bay David Consulting is growing exponentially, okay? And what Bed David consulting is we consult for different stages of a business. So if you're, whether you're starting your new business and you want to know how to get your first customer or whether you're trying to figure out how to put a partnership together with a guy 50-50, because, you know, sometimes you start a podcast with somebody you start a business with somebody you start a company with somebody and if the

terms are not written up front you're it's a recipe for disaster you're from a five years from now so it's better doing all of that upfront i experienced that one it incredibly uh drastically yeah i had a business uh an apparel company that i started in 2015 that i had another um another company that was running my back end and for the next eight years they were leveraging all the data and information while they were building like a very similar like close to exact sort of product alongside of it and selling it like alongside of it like to the point where if I made some joggers it was like switch a logo and put a different logo and then also like taking my customer list when we were splitting and and then me also building another company that was third partying products

in the same industry so even more of a data grab like sell to other big influencers like making so imagine I met some people who were reselling Converse and reselling random stuff on Amazon. And then I was like, this is back in 2015. That's when like the internet was really doing this with like selling products and influencers for selling brands. Jim Shark, like this is proposed Jim Shark or?

This was the right after Jim Shark. Got it. Right? And then so I'm making, like I'm selling hats and tank tops and then they had their brand and it was like every moment. It was like if I'm ordering 1,000 units, I could order 300, I get my pricing. And then I add all these other tools

of the pot as far as influencers selling and so then they're buying products so now they can go to manufacturers and get these prices. I literally did this for years and I didn't think that I would get turned on the way that I did, but then it made sense because it became just

competition to the same people where it was like, oh, the minute that they could turn, like really turn out. That happens so many times. And bro. And it's so funny because I remember, I talked about, about, I don't know, maybe six months ago I finally told a story

and one of my worst mistakes and the reason why I'm telling you the story right now because I want to say this to anyone listening. My worst mistake was not standing up and telling the truth and not telling my side of a story because I was getting slander for all kinds of just bullshit. You know, they could drag or allow to be dragged because it benefited them financially

as far as like swaying customer opinion. And my worst mistake that I ever made in my whole career of like social media was not speaking up sooner and not telling the truth sooner and not standing on that value sooner. And that was my biggest mistake, man. One of my biggest mistakes.

It hurt me. You said 2015? 2015 till... Did you get money when you guys sold or walked away or no? No, no, it was a mess, dude. It was a mess. It was a complete mess.

And it was insane. I didn't... Because I was younger and I'm thinking like, I'm doing all this content shit. I just, you guys, I trust you guys and I built this good relationship

so I thought like they had my back in a way so I'm naively thinking no, they wouldn't fuck me over. And then even five years along when I was like, I'm starting to ask questions like, why am I paying this much for this

and you're paying that much for this when I know I'm bringing in this many more units And, you know, then it eventually has shifted over time. But, like, I'm just like, I'm catching all these little things and I'm kind of just letting it go because I'm being, I guess, too nice or not as like, maybe I'm not pressing it as hard as I should or not being like, hey, we need to write up a contract now for this. And I just let myself get f***ed because I just thought, well, why would they do me like that? But now it's like, now it makes sense.

It just. By the way, if you ever get married, this is exactly why I should also have a pre-up. I'm a big pre-up guy. Everything up front you have, it eliminates future arguments, everything. Yeah. Everything up front. So the Bedivic consulting side, we'll see with a guy like you're like,

like, hey, I'm about to go into a deal with this. What do you think I should structure it as? Have you thought about this? Have we thought about that? Which law firm are you using? How are you going to set this up? What commitment are they making? What your commitment to them?

What if this guy's, so that's phase? What if the phase of you want to go be a tech-enabled company? How are you going to do it? How much money are you going to put into it? How are you going to be different than what's out there? Or maybe you want to go hire your first C-suite? Because people are scared on their first C-suite. they're higher. Or maybe you want to bring five C suites at the same time because you're raising

$10 million and you don't know how to go raise $10 million. So we're going to help you put a pitch deck together or you're about to sell your company. Is it ready to sell? Have you sat with investment bankers? What point are they asking from you? What is the EBITA calculation today for 7x, 10x, 15X? What is it? Like I remember the first time I went to New York and I sat with these six or seven investment bankers. And one of the investment bankers selling insurance companies, they specialize in selling companies sizes 25 to 50 million bucks. The two of them I sat down

where they sold 50 million to 250 million bucks. The other two guys that sat down when they sold companies 250 million to a few billion dollars, right? So these guys are like, nah, we're not interested in your company, your small company. I'm like, no, no, I'm interested in you

because I want you to sell my company, right? Because these guys sell the bigger guys. Yeah. These guys are like, oh, we're interested in you. I'm like, of course you'd be interested because you can sell my company for $100 million right now. You'd get a check.

So I said, what do I need to do to get bigger valuation for my money? company. He says, well, the way you're set up right now, you're probably going to get 7x EBTA. So if you're doing 10 million a year, they're going to pay you 70 million bucks for your company. I'm like, I'm not freaking selling for seven times my EBTA. I said, what do I need to do to sell for 15 times? And it's just on the consulting part, right? No, this is my insurance company that I sold. But what I'm doing is I'm teaching the client, the business owner, how to get the highest valuation when they sell rather than the lowest valuation. I understand. So then the guy

tells me he says, well, they're paying 15X. If you have software and technology, I said, dude, I got all the software. He says, do you own it? I said, yeah, I paid the license and fee of $100,000. He says, no, do you own the software? I own the license. So we went and invested $3 million into software called bamboo. Today it's around $10 million. That took our company's valuation from seven times EBTA to 15 times EBITDA. Because we were a tech enabled insurance company. So it doesn't matter what phase you're in. We sit down with clients. We have around 3,000 clients, and we consult for you, whatever phase you're at, and we, you know, deal with you directly or your board or your executive team. So that consulting firm is growing

rapidly, and that's bringing the money to reinvest into other businesses, and it's allowing us to have a division of product development, which we have Mnect and other products. And eventually, these resources are going to allow us to do movies, shows, docs, a bunch of different things but right now we need to go i love it make a lot of money it's so great i know you have to leave it's like i could i have like a thousand i really enjoy talking to you i really enjoy talking to you're you're a in in farcey they would call you gather me you're like a you're like a homie you're like a you know guy you want to talk to and hang with you give that vibe oh i appreciate yeah yeah it's been a blessing so i know you got to go i respect the time i'd love to talk to you again or

just even off the pot off camera i look for you yeah very very sharp someone i feel like i could learn from. So thank you so much for coming. I hope everyone comes. I hope you guys check out the book. When does that drop? December 5th, Amazon. Choose your enemies wisely. And then so the consulting thing is that something that like not anyone could really do, I'm assuming, right? It seems like it's more of a... They can go to bed david consulting.com and apply and depending on what problem you're trying to solve. If we can do it great, if not, we would let you know. But anybody can apply for it. Okay. Cool. Well, make sure you guys subscribe every Tuesday, 11 a.m. We're on Spotify. We're on iTunes. We're on everything. Bro, thank you so much for coming. It's been a

Pleasure. Yeah, you're awesome, man. My man.