RAWTALK - ZOO CULTURE VS. ALPHALAND WITH CHRISTIAN GUZMAN...

Episode Date: July 27, 2022

Follow the Journey of the OG fitness content creator & successful business man CHRISTIAN GUZMAN. Bradley & Chris speak on their growth on social media, businesses, relationship, content, & success. Enjoy the many paths they took to become successful business men in the fitness industry.SPONSORS:SUBSCRIBE HERE: https://www.youtube.com/c/REALRAWTALK?sub_confirmation=1LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/rawtalk/id1294154339FOLLOW RAWTALK PODCAST:INSTAGRAM | https://instagram.com/getrawtalkTIKTOK | https://tiktok.com/@askrawtalkFOLLOW BRADLEY:INSTAGRAM | https://instagram.com/bradleymartynSUBSCRIBE TO RAWTALK PODCAST CLIPS: https://www.youtube.com/channel/UCvzSBNBOK599FqzrTZS8ScQ/?sub_confirmation=1SUBSCRIBE TO LIFE OF BRADLEY MARTYN: https://www.youtube.com/channel/UCWTQG2aMDYKGDqYEGqJb1FA/?sub_confirmation=1SUBSCRIBE TO FITNESS CHANNEL: https://www.youtube.com/bradleymartynonline?sub_confirmation=1RAWGEAR: https://www.rawgear.com (CODE:RAW)

Welcome back to another episode, Rockdown. An eruption shout out to one of our sponsors prize picks. As you guys know, I like to sweat. I like to gamble. I'm not telling you guys you need to gamble if you do gamble. Please gamble responsibly, but everybody who uses promo code Brad on prize picks you guys get basically they match your deposit. So if you put in a hundred bucks, they give you a hundred bucks. Um, is it up to a hundred bucks? Okay, it's up to a hundred bucks. So up to a hundred bucks, if you put a hundred dollars in, they're going to give you $100 back. Now, I think if it's $100 and one, you're probably solely getting $100 when they match you on that deposit. So, up to $100. If you put $100 in, they're going to give you $100 back. Now, I think if it's $100 in $100 back. Now I think if it's $100 in $100 when they match you're probably. it but use promo code brow when you sign up download prize picks today and basically like check this out i just genuinely have more fun watching like the fights even if it's like i'm just like friendly betting with my buddies um obviously guys you can lose money you can win money again please do it responsibly um i do it sometimes irresponsibly and it's because i like the sweat but again this is very very important if you guys are going to do prize picks make sure that you understand that you play with the money you're willing to lose. Okay, very important. Don't play

with money if you're not okay with losing it. Like I've said before, it's like, yo, you want to go to Disneyland spend $400 on a ticket to go to Disneyland. You spend that $400. You know you're coming to Disneyland. You're playing. You're playing the games. You're riding the rise, but you're losing that money. So the same thing with gambling, okay? But if you guys want to do it, please do it responsibly. Go to prize picks. Use promo code Brad. Download it today. The link will be in description in the bio. Um, yeah, let's get back into this podcast. Welcome back to another episode of Raw Talk. I have a very, very special guest today.

All the guests are very special, but you are someone that has been around for a very, very long time in the industry that, you know, obviously I live in as well. And I want to say first and foremost, after coming here and after seeing you and everything that you've done online, I'm very, very, very impressed. And I text you this personally. What you built here is fucking incredible. And I want that to be the first thing that I say coming in this podcast, because it's, it's true, man. Like, I knew that this was special. I didn't know it was as special as it was until I came here myself. Now, I want to give you a tour.

I mean, give you the tour yet, you know? Yeah. I want to give you all the details. They gave me, they gave me a little bit of a tour. Oh, here we go. So I saw a lot of stuff, but I'm not going to lie. The thing that I was most impressed about was when I came in here and I started seeing all the fucking restoration hardware.

Have you been through the retail store? Bro. You saw the hologram and shit? Yeah, so I'm, the thing that I love about this, and this is, this is the thing that I was saying earlier about detail, like all these little things where like you put real effort and you put real money into like a lot of details, I know that that's, number one, not cheap, but I know that it means you really care. Yeah. And that's what I see right away. Yeah. And I watched the video you sent me last night.

So I have a bunch of questions, obviously, and a ton of questions because we've been in this industry for so long together. and it's it's just amazing what you've done and and I have some stuff that I'm like yo I didn't I don't know about you that I want to ask here um should we quick like real like real quick recap so we met what 20 I've known of you since I mean for a decade almost it seems like oh dude but like we like did our first collab in LA we like went in Gaffoo we did a gold gym workout yeah yes that was that was so many 15 or something like that 2016 And, yeah, I mean, it was, for me, I was like, oh, shit, probably more, you know, like, oh, shit, they got to, you know, have a good workout and shit and, and, like, you know, lift to impress and stuff. And, yeah, yeah, it's crazy, man, how far we both, I mean, we're still around. We're still hanging in, you know, and so it's.

And they call us, oh, geez now. Yeah, which is, I remember, we'll get to that because I'm like, yeah, I don't like that. Bro, I remember, because, like, I remember when I was saying that about other people. And that's, it's an interesting concept to be, like, that to you know all the new generation generate and it's all generations right it's like before us I guess and I say us because it's like I guess we're a generation now yeah you know but you never really view it like that it was it was almost like you me Steve like oh let's get a yeah one like let's just like get a quick lift or whatever yeah it's definitely evolved yeah it's changed a lot and before that though it was like the the the Greg plit the Rob Riches the like the Ulysses right the Daneland

Bailey I would say it was kind of like in between yeah and she was like like that was huge for me her and Rob like that was you know big the and who else like I mean the the YouTubers like Chris Jones and Matt August like yeah they were around like when we were kind of yeah they I say what they were what I would in my opinion would be like the OG not so much they're in our like yeah they were just before yeah you know but I want to I want to get into this man I I'm so impressed I'm curious like besides obviously the drinks Besides the gym, what else you do business-wise? Because I know you're constantly working.

I know that. So to be honest, I think... Are you involved in Ghost? Not in, not like a partner. Okay. But heavily involved working on some stuff, you know, some future stuff. But I would say like, I think a lot of people think that a lot of my time goes to this, which it did for the time that we were building. Yeah.

But 98% of my day, my time goes to Alfleet athletics. Okay, like, design fashion. Like, I do every design, every sample goes through me. Like, everything is really hands-on. Just like the attention in detail with like this project, that's like every piece that we make, man. It's like, it's a lot. I know you know. It's like, it is just like never ending, bro.

You're never ahead. Yeah. Right? Never ahead. And, yeah, that's like the, that's the head honcho company. That's like the what supplies everything else that we get to do. Yeah. Are you involved in any of these other, you have any other subbrands?

So a lot of things in the worst, right? A lot of things in the worst. But Alfleet's like the main one. I just want to, I used to be kind of wanting to start a bunch of stuff and kind of just, you know, go with it and tackle more and more. But I'm realizing now that like, man, at the scale we're at, it's like got to get our, like, our ducks in a row. You got to like fine tune these issues and stuff. I'm like nervous. No, no, you're like, wow, the podcast, bro.

No, you're crushing it. But, no, man, like Alfleet is a big bitch. Yeah. And it's a lot of, a lot of time, a lot of resource, just, it's a small team. Yeah. It's me, Kelsey, who sits right here, my assistant. Yeah. And then that's, that's really like the design team.

You know what I mean? Yeah. Yeah, I get it. So let me ask you about some of the, the biggest learning points throughout, before we get into like business and Alphali and like those growing pains, because I know all about them. And I'm sure you do as well. But let's talk about your YouTube journey and you're like before.

you had, I don't know, I guess it's what it takes to have like these successful businesses and brands, right? I remember you were very, very young and I remember seeing you and being like, damn, this guy's like really smart. I remember watching some of your videos and at a very young age and again, you sent me this video and there's clips of you talking about what it takes to have success before you really had a ton of success. Like now it's a ton, right? So my question to you is what what instilled like you would you say the values in you that that have allowed you to see so much success is it was it a father figure is it like okay 100% man like Greg plit changed my life I noticed I was gonna say you exactly just got done it's funny because I guarantee you bro goosebumps real like like literally man

that in the day he died like that that shit hit me man because I was like every video on his website like I just like I I was like a soldier like on it man so we you that was that was your guy you look towards yeah because he was the first one to kind of like outside he had the physique he had the magazine covers but more than that there was a depth there was like in you know he had a three-minute YouTube video but you go to the website there's an hour long just like raw session of him just like going on rants and just kind of like yeah you know just like getting in that you know the mindset and uh yeah that just like instilled so much in like how i operate now yeah i'll never forget he said if you

throw a piece of trash way and you miss the trash don't you dare walk away with knowing you miss that trash go back and pick it up finish the job yeah like just like stuff like that like really really like changed everything for me then straight up so it's interesting man this this uh the great plit thing i bet you a lot of kids nowadays don't even know who they don't know here he is it's like it's mind blowing to me then what so so when he passed that it really affected you it was just like such a yeah such dude i was like what yeah i was shocked how like how like It was a train or train thing? It was in Burbank.

I remember hearing about that. Yeah, man. And then, like, they're, like, they're saying, like, did he do it on suicide? Yeah. Was he, like, filming a video running with a train and did it hit him? Yeah, I mean, I don't, and I, and I, all I can do is just, like, you know, you're good. Yeah, you're good. All I can do is just, like, you know, say rest in peace and hopefully, like, you know, a little bit of him will always live through, you know, the ideology and the things that I kind of, you know, preach and sort of, you know.

That's a beautiful thing, man. I think the thing that I've tried to focus on over all these years and I know that you do the same thing and giving back that sort of motivation to like your audience. I think that's why people genuinely will have very long term success, like if you're doing it for the actual good for other people. And I think it's interesting how someone like that, and this is crazy because in regards to social media in general, I'm really intrigued by the fact that. people are able to find so much motivation from simple things like that like just something simple that someone said affected you pick that trash up and but that means so many more things right yeah and it's like it's like snowball to so many other aspects of your life but it's it's interesting so have you had any other people personally in your life that that have had effects like so my parent my my

dad my dad's like uh very very very conservative heart like very growing up he was very um very stern just like no one's gonna help you do your own shit like you very kind of you know businessman kind of solo kind of lone wolf like minded you know and um yeah i mean he would just like repeat himself repeat himself but it it i mean it him great clit my mom with her calmness and how she handle situations um but matt augus chris jones yeah bro when i saw chris jones he like he invited me down to collab in fort worth he opened his apartment door and i was like holy shit chris jones You know, disease to greatness, and then the Jim Shark crew. I was with them for a bit, like years, actually, man.

And that changed my life as well. Yeah. Just like traveling, seeing the world, meeting people, like subscribers, like in the UK. It's like, yeah, everything's kind of led to little bits of everything. It kind of like led to, you know, where you're at now. Let's talk about the Jim Shark thing. So you work with them for years because I know that did they feel some type of way when you went and started your own brand?

So when signing with Jim Shark, like there was two owners, Ben Lewis, some super great guys, very different polar opposites, right? Yeah. And they knew about athlete, like, from the very get-go. Before you ever sign. Before I ever, like, yeah, before I sign. Interesting. And at the first exiled in the UK, I was selling, they wanted me to sell CG Fitness merch. I brought a suitcase to the gym shark booth.

Okay. And they're like, sell the shirts, man. Like, yeah, do it, do it. I'm like, are you sure? Yeah. They're like, they're so supportive, man. And like that mentality as well, just like everyone can kind of. succeed yeah and like it's all just gonna help grow everything together that also just like

i mean it was a different it was a different mindset i was like really like you know and it just things you know eventually kind of started getting more competitive i guess yeah but uh and they kind of laid a big contract and for me i was like i can't sign that you know and that's in but there was no bad you know no bad blood at all a big contract as far as like keeping you a part of the company uh it's just kind of like they brought some more people in stuff like it's kind of like like more corporate you know no you know no other brands in the background no Nike bag and like it's very tight got it kind of sealed you know i was like oh that's a little much yeah i mean i feel like on social media it's like if you were like a professional athlete and all

you did was like play you know not that all you're doing is playing this morning is a small thing to do but it's a little bit of a different situation versus like social media i feel like it needs to be a little bit more fluid yeah you know like i'm never i'm not only going wear one brand no yeah to this day and i'm testing brands like love lulu love nike yeah it's just like and it's just not it didn't feel as genuine you know what i mean yeah so moving past this what do you think are some of the biggest learning points like one of the biggest the things like in your career that really really like was an aha moment for you where you're like damn this is how i need to conduct myself or this is how i should handle situations like this like what what are

the biggest learning points for you because like i've had real big issues going through them now okay right now well i i the building of this place taught me a lot because i had to remove myself from like my employees right i i literally posted it up underneath that parking garage right there for two years in that shack yeah it just worked man and like but it was yes a lot of work here but again 90 95 percent of that time was going to athlete and just like the planning of it with the execution of it with really no distraction um but with with that led me to was like i'm i'm developing into a much better almost just like like a leader i've never i've never taken a business course or like any sort of like management me neither the people bro people are that is the hardest well i guess i did

take management stuff but i was like i didn't i dropped out yeah i was like i'm going to answer the emails about fitness in my in the back of the class you know what i mean yeah and um but people are the hardest part you know not just trusting but it's just like emotion emotions and reliability and yeah and you know if you say you're going to do something do it you know I kind of expect that you know but it's it's definitely something that you develop and you know I'm I think I'm getting better at it I mean we are we have 255 employees now yeah which is like I'm like I still feel very like small business but yeah it's just just getting a few people that you can really trust in developing with them, right?

I can count on, you know, one hand with the people that really, like, I can see with the brand forever. Right. And like that, those people I want to be sure I'm valuing and, like, really like, explaining how I'm getting to a point in my thought process. Yeah. You know, like, I'm not just like telling them to do something. I'm saying, you know, this is exactly like the route I'm getting to make that decision.

So then they can almost think like me and get me 30% further. You know, get me there before it. I don't have to do the 100%. I use 70%. Yeah. Because I know it gets to a point and I've definitely gotten to that point and I keep, you know, you hit that wall where it's like you can only do so much. Yeah.

And I think the thing that's really important when involving. And do it well. Yeah. And do a ton of, you could do a ton of, you could do a ton more shit and like, you know. And half out and bring people and just not have really full grasp of it. Yeah. But and I notice like when you do that though, it's, then it's, your name's out there, bro.

Like that your name's attached to whatever you're doing. Right. And that's your work. so it's like that's your work that's your your word is your bond so it's like and if you really you know value that is like you have to keep that tight yeah if you put product you have to be sure you were approving those and you you look at them yourself in good detail and if you fuck up it's on you right and it'll never be on an employee of course it's on you right especially especially on in this day and age it's social yeah because they know you're the guy yeah then they're

going to go they it always goes up and everyone likes to you blame you blame the top and on social it's like I know if I've experienced like when I'm dealing with hate or nonsense or this that's like it's easier to be do you look at comments and stuff uh not so much I mean I will read comments but you know I'll I'll do my best to like filter bullshit so it's not there but it's like I know enough like it's not even so much comments it's like it seems like this industry nowadays is like it's a tone it's not even the tone it's other people being like you know did you see this I'm like oh god this shit again that again this again that again look at any of it bro like i i think i learned back in 2016 and you know went through some personal

um you know relationship stuff yeah that shit got me some tough skin that should that time period definitely definitely like um that's the breakup are you okay to talk about oh yeah for sure okay that that's like that we were kind of like you know meeting out and kind of that was like yeah 2016 time right yeah yeah that was a rough one that just social like i guess like brand wise right like yeah because it was affecting Alfleet for this is the this is the Nikki break yeah yeah so when it when it comes to women yeah right I've always avoided putting stuff out there because you yeah you're very like always avoided it you know why because I've experienced hate from like other you know just from interacting other men like in the social like not so then I'm in my mind I'm like dude if I have a

girlfriend and I put it on there and let's say it doesn't go well because like who knows yeah right it's like was imagine i'm saying oh this is my girl this is my girl and then you know and i'm not everyone listening i'm not saying hey don't ever post your girl i'm not saying that i just was at a point where i was i didn't know how to move properly enough where i knew that like if i've already dealt with so much bullshit if i said oh i have a girl and everyone's like oh we follow her unless he's a million followers because of it then it's like we break up because that could happen and all of a sudden like people want to choose sides and and and and that's the most it's like you watch me you watch me go and it's like yeah do what you probably don't want to do that no yeah

You're like you, but I've dealt with the other hate that I know it's like the thing that fucks me up and I've dealt with it now like currently with like brands on this and it's like it's like it's so dumb to me but it's like people want to like choose size and they want to attack. And it's like the thing that fucks me up about it is like whether it's a let's say brand versus brand or like you because you like this person versus that person. It's like you don't know. I think there's a video right now. I saw a thumbnail. I don't I don't want I don't watch. I don't like look at the guy. I don't I just I don't need more. After that time period in 2016, 2017, it's like, I, I just had to, in order to keep moving at the speed I wanted to, and like in the mood I wanted to, I just, I literally don't look at it. Like, throughout this summer shredding, I did a video every other day, 90 days straight, we just finished. Like, I would read those comments. And it's crazy how much, like, when you are laser focused on, like, in the, like, what you're delivering, it's like, that sets the tone. And it's like, and people might give a, you know, bring it in. any like any there's i think it's uh who's nad who's the worst natty of all it's like you and me in the thumbnail i'm like huh we're in it was a new video oh shit okay nice we can watch it together

or something yeah the the fakeest natty of all or something and it's like you and me i'm flexing my trice of you're like biggest shit dude it's like bro you know what it is it's all about views bro it's and it's like i've never like i don't know i there's nothing wrong with like you know with discussion type of videos like that and stuff like that and topics and things at all like that's a whole different realm but like my content's always been the same it's always been like this is I'm sharing my life journey fitness tips that's what I'm doing some value here's I'm doing yeah it's like if I'm collect you know work you collabing with someone or if we're doing something cool film it but like I I really don't try and get into the nonsense I I I've never like

answered any sort of like even like that breakup thing man it's like that video goes up I let it be and I let it fade out and I keep going I just keep yeah that's the key but you just keep you keep focusing what you want to focus on that's the key I know that it's I know I'm just I have the frustration because like yeah even as I've done that yeah it's it's it's I'm a target yeah and it's like it's frustrating because my whole thing is and the reason why I avoided that was like putting you know girls whatever because yeah no one understands the full story they only understand the narrative that like they're being fed it all it takes is them to say something or anybody not a girl's any anyone to say anything yeah

And then it's like, that's the thing that's frustrating, though, because it's like, damn, like, so much of me wants to, like, fight back and say this and sell my side. But then it's like, then you're just, you end up fighting fire with fire and you find yourself in a position that could be even worse. Yep. So it's just a, it's a, it's a, social media can be a very frustrating thing. Obviously, a very rewarding thing as well. Yeah. But so you share too much and it's, it's, you just got to kind of. Would you, I mean, obviously, you know.

Would you change anything? Yeah. No. I wouldn't. Because at the end of the day, it's like, that, Nikki, black like I'm bet like I hope she's doing fucking credible man like I really I do and um you know she was a huge part of my life 100% yeah 100% like I can't ignore that you know she's she's on the timeline down there's like three times oh really yeah you're in there I put her in there

I put like even employees that have you know maybe you know done whatever anything ultimately that got us here absolutely that got us here it's like I don't give a fuck you there's whatever it doesn't matter because like that's that is where we are now yeah it's history man it's like the gym sharp guys and whatever like they're in there it's like because that is what has led us to hear yeah you know it's really important you say that when people listening to understand and i want people to hear this for real um because a lot of people get caught up in things and when they happen it can be so detrimental that they never recover from it because they hold on to like what it could have been

or where they thought the direction it should have went in or what probably and you get in your head too and like yeah if you told me you you had shit going i had no i thought you were like no issues you know i'm i'm great yeah but like i definitely because you know people i experienced the nonsense so much of it yeah um and you know i i got through like a big you know a big growing phase with my personal brand yeah uh and obviously with raw gear and i you know there was a time where we i split from a different company that we worked with and it became this like vendetta thing which is like crazy because it never needed to be that. And it is what it is.

It's just that it's a frustrating piece because it's like, like I said, there's two pieces. But I understand, and it's very important like you're saying too and I want everyone to hear this. Because like people listening or be like, oh, I want to start a clothing brand.

I want to do this. Everything bad that comes along with it, it is a learning point. I mean, this is just life in general. There's like every multi-million dollar, 50,000 unit or a mistake that you could make, I've done 10 times. I've been fucked up.

I've fucked up as much as you could possibly fuck. Like the winter freeze here that happened, distribution center closed. We shut down for like 20 days on our biggest birthday sale. We had 120,000 orders. No employees could go to work for fucking 20 days. Pipes burst. Everything.

People were probably pissed. And then, and then after, like, it was just, there's been every year there, there's been something. Yeah. And, but every year we just get better and we let, number one is like, don't hold shit back, voice it immediately. That's what I like I'm learning. It's like let like just update, update, update.

You cannot give enough information out. And not even information is status. Here's what we're doing. Here's what here's what. Like this is the issue. We're working as like hard as we're not just we're working as hard as we can. We'll be back to you soon. It's like here's the issue like every, like any update that's happening.

Letting the like letting the, like letting the supporter know. Yeah. That like we probably we are like now like this is what we're going to plan on doing. And just like being as transparent as you can and getting on top of it. immediately as you can yeah yeah it's i've probably there's probably been 15 20 million loss and just like re and just refund just to get the customer back like wanting to support yeah keep the order if we send you to keep that whole one don't don't worry about it just like to get them to respect oh my bad appreciate the brand you know what i mean yeah yeah have you ever dealt with with um

like obviously like you know employee stuff have you ever had like a big issue with us any specific employers or anyone that was like a really big learning point where you're like oh shit I should never do that again or like I need to draw my boundaries a little bit better bro yeah I shut down my entire operation for two months and I went and I hand counted about 150,000 shirts this was in 2019 for right after right after black Friday because after black Friday we'd finished all the orders right and then no workers were there it was like empty warehouse all we're done yeah let's go home celebrate the holidays right I found three million dollars of inventory that was meant to be sold out sold out online in the warehouse that was that you

was sold out in months old yeah that that is sold out like within minutes online and why was it still in the warehouse incorrect inventory millions of dollars bro that might cost and it was just like what and and yeah i mean there's been so many moments like that though but you just got to be transparent about it i shut the whole website off for everything and just like literally reset this is in what year 2019 right when i was going into the build of this oh god yeah and this was i know was a huge financial undertaking like what did the what did the land cost eight and a half mill okay it's so great because i was over here i was like but this land is right now to right i already know it's 17 million value yeah that's on the land that's not the building that's just the land that's

amazing so what was the what is what it is if you don't mind me i don't know how much you can give but What was the build out of this cost? I'll tell you any number, anything. I know what the grass cause. I can tell you what the fucking paint cost. So what did the build, like all the build costs? All in with the building with every.

And I felt, I mean, bro, I had to tear it, you know, put walls up, tore everything down, I wasted so much money

figuring out how to do this properly, right, the first time. If I were to go do this again, I could probably shave off six snow. But I, we're 20 mil. 20 mil on the build?

Build plus land. Okay. 20 mil, all in. Got it. So it's crazy. I thought I was going to spend three. Oh shit.

So I only asked the bank for one. Oh, fuck. Yeah. So everything, like, there's eight and a half for the bill, for the property. So I'd put two million down. You got, what, six and a half like, you know, for the loan? Yeah.

And I only asked for one million extra for like renovation. So didn't work. Everything else. So money just kept going in. Money just kept going in. Every, just to, just to have this land without any operation, $15,000 a month. Yeah. Just like any month of the year.

Bro, it's so crazy. I just, so I was going to buy a warehouse in L.A. And I think got bought up by like some big apartment, you know, conglomerate, whatever billion dollar group. But for just a warehouse, 30,000 square feet on like a, you know, a plot of land that's a little bit bigger than that with a tiny little parking lot. 30, excuse me, $10 million. Whoa.

I can build you that for fucking one. Is what I'm saying? One, though. 10 million dollars. But that's what crazy. It's like, because I could build you that right here, bro. Yeah, well, of course. But I'm saying it's like, it's California is such a crazy market.

You would never do something like this in a market like that. And that's like, man, like now I'm actually looking at, we have opportunities to expand into like a lot of, not alpha land. I don't do the athlete gym. Yeah. Right. Like when you leave here, you see that gym sign. That's the one from the other. It's just like that facility can, I mean, we have like, I'm going to take it everywhere, like worldwide.

But I want to do it. I'm not going to do it unless we're doing 10 at a time. Yeah. 10 at a time fucking world tour we'll hit each location six times fly fly fly boom boom do a whole series out of it do a little prep during it yeah you know and just like build out 10 locations and um yeah make the business model just like blow grow would you would you would you would you is like uh you have investors at this point doing this kind of stuff people like so i turn down soul cycle equinoics everybody's like trying to come in but i don't have partners i don't i don't do

part i have one partner or 3d that's only one yeah and because i don't want to do distribution with the cans and shit yeah other than that it's like i i mean like the opportunities are there that doesn't mean we need to take them right now yeah we don't need to play all our cards right now yeah so first it's like figure out fleet out get the get our rhythm with it so it's not so time-consuming for me yeah and then from there get this place tuned up right and then from there phase two this will be like the the home always right this is the one one location from there we just We had James Harden here yesterday and shit. Yeah, yeah, I saw that.

Like athletic training, there's so many opportunities, man. Yeah. So, so Alphali's been a company for how many years? 2015 we started. Okay, seven. So the same year I started selling basically merch, but, so seven years. And you're still at a point where you're like, we're still fine doing it. Oh, bro, yeah.

I mean, we don't have design. Like, literally like, I mean, I order just tons of samples, see what I like, don't like, I mean, we custom make everything. so it's a it's a big it's a big undertaking where is most your stuff from I have 20 manufacturers turkey I mean a lot most of it like the good good shit's

turkey turkey yeah um do you import our yarn from Italy and shit it's like it's a fucking process man yeah it's a lot of stuff a lot of so do you are you you're not the intermediary between like yeah every manufacturing calls me really yeah bro

holy shit like every single and it's because like I just haven't got the system down to like no one can look at I'm a very detailed person like obnoxiously like it's a curse too I can pick out anything from any room I mean yeah I relate to that like just like and even I won't I'll never say anything like it you know it could be like an outfit or like a pair of shoes like anything like I see all of it right and I can't help but notice but like I yeah it's um I like fixing problems you know what I mean like I want to how can make that a little better how can i put a spin on it you know what i mean so i'm i'm fully relate to i'm

the same way yeah me too i'm all right guys quick interruption one of our sponsors raycon um these are actually nice as fuck i'm not even in front right now um i'm actually shocked at how nice yeah i've been listening to a lot of uh music obviously because i'm in the gym like 24-7 i think you're crazy if you do not train with music that's just my personal opinion there are some psychopaths who like are just super zen and they can do without music but check out raycon they're fucking dope the battery life is dope the the packaging is dope the quality of the music is great um honestly it's just like straight up like all the other fancy ones they're just like oh shit even like they even fit really well in my ears too can't hear shit um but they're a better price so if you

guys want to check them out go to buy raycon.com today if you want 15% off your order again that's buy raycon.com slash raw talk okay buy raycon.com slash raw talk to get 50% off your order sleek fucking sounds great honestly a legit product and it's not a crazy price so check it out and uh yeah let's get back to this podcast so we built out like these office spaces for like annaka shawley and my everyone's my friend here it's like max shawley Heidi which like i've kind of brought in like you know everyone who's kind of been with me for you know shawley's like I mean, elementary school basketball, you know. Yeah.

Are you involved in those brands? No. Not at all. Not at all. Really? No. Just a dollar. Just because.

Just, yeah. That's cool. I don't want to, I'd rather, like, literally just keep the friendships. Yeah. No business. Like, that's my favorite part about it. It's like, would I love to invest in sour strips? Fuck yeah.

Yeah. Like, but it's a mutual thing. We just don't. Yeah. Because business and friendships can get. Business, in relation to my girlfriend has. a direct competitive brand you're doing crazy you're not involved in that no but i'll help with her camp i'll you know tweak her campaign she'll help me like you know baby you like those

liens like we go back and forth all day so but you have zero investment zero zero really yeah wow yeah i could have totally like no there's no way yeah zero whoa zero like zero investment but it's like it's like it's like it's like it's very like any athlete that i do without and like you know Ryan Dan you sign this guy Alex get on right now yeah he's about to blow the hook up he's about to go to the input and fucking win it so let's talk about that a little bit how do you identify athletes then no one using my commission I'm like god damn it no one using my code no more that's what I started doing it so I was like wait what the fuck but long game man long game yeah so what let's add this is interesting um because a lot of

people ask me how do I get sponsored how I do this is a very common thing and I have an answer for this but I want you to go first um how do you identify like you said someone who's blowing up or how do you identify someone who you can go okay you could see the value in them and like what if I told you are

number two selling female does about 120 to $200,000 a month in sales for athlete 17K on Instagram that's amazing yeah I believe it I fall no trust me for people with like I mean five six seven million on TikTok active on the like I fully I fully get that

I fully understand that you don't matter man yeah what matters is like And as like an owner, you have to spend the time to actually go and listen to them. How are they talking to the camera? How are they engaging? How are they, are they reposting? Are they answering questions? Are they actually going deep?

Yeah. Are they going deep with it? And are they built, like, 500 strong committed followers take it any day. Yeah. Yeah. If it's just like for an ass or just for, because you're jacked or shredded or whatever. So literally what I always say. It's like it's not, it's not about a number.

It's about the connection with the audience. Yeah. And you, I've always been able to identify people who would do well who, yeah, like they got the visual that someone likes, right? But it's way past that. It's like, what the fuck are they saying? How are they connecting with these people? You just said the visual. And that brings me to like, it reminds me like, man, anytime I talk to people about like having a catch, right?

Chris Bum said fucking obviously, like, you have a catch. I always bring you up. I'm like, I know Bradley Martin, right? because it's like you're just like you you catch attention right just like naturally like that's that's i appreciate i mean but so it's like what do you do if you don't have a catch right and i that was me bro i mean i'm 19 year old 100 bucks 60 you know yeah trying to get some abs and shit like i mean it wasn't the i'm not school school not book smart kind of hard working but didn't really have any like i mean i had no plans really i was going to go do you know health and fitness management

you know and hopefully do a gym yeah i thought that's literally my life because this this is the funny thing about us too is that social media as it is today and i say this a lot of recently videos is social media as it is today did not exist like when we started no bro like we you couldn't make money from it just for fun well yeah i mean bro i remember getting on instagram back in 2011 and people and i'd be like go follow me on instagram they're like what the fuck is instagram so like we definitely are part of creating a culture that is like kids now are growing up who watched us 10 years ago six years ago and they're like oh i want to be a social media influencer and in the fitness space you got to want to put content out of the content out that's it but and i didn't we i know for a fact

we weren't like oh i'm gonna go do that and own a gym and own a clothing brand we were just doing the shit we loved yeah and this goes back to even this thing we're talking about earlier about the connection with the audience yeah but i find it so interesting now kids are like oh i want to do that because like i see someone else do it let me put this persona on to kind of do this so i can get it and yeah that only will last so long yeah it only lasts so long and that's what that's i truly believe it because you can't put a front on forever yeah you can't put the mask on forever so it's like and when i was when i was 19 kind of not figuring my shit out it's like it's also making 40 grand a month in college in back the classroom yeah with code because i was

it was a loyal i was answering every fucking email i came in i was calling people for their credit you know for their credit cards getting they're like actually like doing everything myself and like it was and once i did that for like a year i was like mom dad look i logged every single sale on a notebook, right? I had a little gym chart sticker on the front. Every day, here's my revenue for the day. And I have proof that I can sustain my, like look, it's consistent, right?

Now I'm ready to go, like, travel. I can't be here in school and do it, so like, here's my proof, right? But it's like, now it's, I can, I'm just gonna, like, not give a fuck about it, so I'm just gonna try to go viral. It doesn't work like that. Yeah, you have, that's not the real world at all.

So it's like, I think that it's our responsibility to be able to let this generation know it's like you have to be able to balance both for as long as you fucking can and until this one can actually take over you have to prove it first don't just hope it's going to happen yeah and i think a lot of that balance comes from like like we were talking about what type of content you're putting out there like and do you really care about it or are you doing it just because you think that it's viral or because like you're going to garner attention because it's like maybe shit talking or it's negative or are you really putting something

Because we all know negative stuff is like, oh, what's going on here? I've got to know about it. That'll get views. Don't matter. It don't matter. Views, attention, it really does not matter. It's like, what do you take away from it? That what is, like, Gary Vue, what is the value?

Right. What is the fucking value here, right? And if there's no value, it can be entertainment, it can be a hilarious clip. You get a laugh out of it. Yeah. It could be a fucking tip on the bicycle, turn your pinky out. Yeah. Get a little more supination on your bicep, more efficiency.

Yeah. Boom. Like, and that's why I took so much away from Matt Ogus, from Chris. Jones from these people from Greg it's like just those little nuggets if you don't have nuggets in your video that yeah you think could be valuable well why you putting it out for sure yeah what do you think uh was the greatest value that you added to your audience long the way that like made you stick transparent just like honestly i started youtube's i wanted to document my prior and like i was so into like every not just gregg played like every fitness

video on youtube i probably watched like 10 times just like scott herrumbra i would rewatch every that you just like learn as I would take notes just like just like any tips or kind of unique trick I could kind of think of and I had like an arsenal of like you know like Scooby would say like and you have a tennis ball in the back of your back and you just squeeze pull the lap down just like all those little cues right yeah and I had like all my friends in high school were like yeah we're getting pretty big bro like you know what are you doing for your for your workouts and from there I just wanted to kind of share some of those tips yeah and and document my progress like you don't go back in a little bit it's like first he's my 19 year

old, you know, physique update, you know, yeah, all that shit and stuff. But it was also, you know, this is what I'm buying the supplement store. Here's why I'm taking it. Here's like a little bit that I've researched behind it. And then just kind of sharing those little things. Yeah. A lot of it was wrong, but, you know, but it's like, as you learn, you learn, you know. Yeah. So you think yours was more like application and educational base and fitness space? Yes, but from Matt Ogist, though, he brought the vlog to it. Yeah. He was the first person that ever, like, showed his day. Right. show like his girlfriend he's the person to show that he was watching tv show right yeah let me

rephrase my question then what is the thing that you think you've done what have i yeah like what's the what's your connecting piece okay it's the journey bro it's like i mean i wanted to start a gym and do small training classes and i i started and then it became because i was filming i just don't want to get kicked out of a gym that's so so it's like that's why i opened my gym bro that's why i opened my 100% like I get kicked out of every single gym and I ran out of gyms around here to go to bro. You know when I first was opening my gym and originally it wasn't going to be a membership and mine wasn't I was just going to I was literally just going to fill my content

the same and I put a lockbox a little lockbox out front gave it to a few friends and then 20 people are in there what the fuck are these people what is this 20 bucks and it became like my first gym it failed a hundred the business model of the gym absolutely failed. having charged 20 bucks and 19-year-olds and 80% of the cars wouldn't go through. Like, each one, it would just like decline. I don't want to call my friend. You know, you know, you know, you can pay me back or like what? Like, and so that just failed.

It kept focusing on Outfleet. And just from there, like two, three years later, I reopened the gym and made a little bit of money. You know, and then 2018, 2019, the gym would do like Mill 1.1. This year we're on track for 15-year athlete. This spot. This spot. I thought it was into four. Yeah.

My projections are four. Why do you think they were so low, the projections? They were real to me. It's just I think that the retail. Why do you think it's so much higher then? Like actual. Actual is, I think the, I underestimated the power of. That's a good question.

It's a really good question because I, my numbers were, I, four to six. I wanted six first year, right? Yeah. Which would be six times what we just done at Athlete Gym. and it's not the memberships. We've gained like 700 members. We only have 2,21, 22. Really?

But we do $250,000 a month in day passes. Holy shit. Yeah, and we do $400,000 a month in retail. Well, that makes sense. That makes sense for sure. And Alfie eats her mom's kitchen. Yeah. She does $80,000 a month.

Yeah. And then it's just like little things like that kind of add up, right? Of course. And it's like, damn, those numbers are fucking crazy. It's amazing. It's insane. It's insane. So it seems like.

pay it back first year yeah it seems like it was uh congratulations by the way i think that's like a little bit yeah it is unheard of bro it's unheard of so it this is really the internet though it's the internet and it's in that and we're the only facility around it supports you we everybody can film here right you we're supporting that this generation of like getting content out you have to sign waivers to come in video waivers like i same shit in my gym yeah and it's like by you got to watch a tripod that was a funny real bro it's so funny it's so real it's so true but you know what's so funny about that clip it's so funny because I'll see a comment

where it's like bro you started this like you are the reason why people are in their filming and it's funny because I'm like yeah it's like that's our generation did that I just made a joke out of it I know that I've been doing that forever it's hilarious it's great it's like but that is every corporate like eventually in the next five years 100% I know they're going to have to evolve yeah because and and I understand not wanting to be filmed the background a hundred percent understandable like you shouldn't have to worry about being in the

background if you're you know self-contract your form and like I get it yeah but or if you're just not into that space and it's not what you do but you know that those gyms can become more specialized yeah that's not where the influence they go in a place like this or we encourage it yeah and I fully the same thing with my gym man I I I dude you're so right because I even noticed I swear I think like I remember after opening my gym you get turf and I know it's like next you know not that I'm saying they did this because of me but all the kind of independent gyms that started coming up over the last five, six, seven years.

Like 24-hour fitness, all of a sudden they have turf and all their gyms and they have this area where you can like do more functional type stuff that's not just like, you know, squatting, deadlifting, right? But they are trying to evolve. Dude, they have the sickest sliding with the poses.

It's all about getting every, when you drive up here, every spot is planned out to be a photo up. Like from when you drive in to the angle to the retail desk showing to every, to the hallway where you like reveal to the logo in the wall, it's all meant to be like, bam, bam, just like never ending. It's just like a playground, all the white walls.

Why? Because we want plain white walls when you're shooting the brand you're shooting for. Yeah. All these brands are getting shot all over this property. Yeah. And underlying, you know what that property is. Yeah. And that's how you get everywhere.

Yeah. It's smart, man. So did you know that setting all that up? I knew that this investment was not. just to build a gym. This is investment for Outfleet to live forever. Yeah. Because it's all this, it's the same branding. It's it all ties into one. Right. Though Alfa, like, separate websites, separate businesses, LLCs and shit, like it all ties to one. And it, Alfleet, Alpha Land and Summer Shredding, like all of the Alpha Eats, it's all one O'Dilia. That's the high in fashion

brand coming out in the fall. Super fucking, like the best fucking denim you've ever, the best, oh yeah, that's a whole other one. What's the main focus? What's the main? Imagine all saints. pricing i want to i want to beat zara pretty i want to i want to beat zara we have the we have the capability to do we have the product to do it everything that we're putting out is a mere quality right yeah at an all saints price limited exclusive and fucking badass bro yeah let's talk about pricing stuff because i know you definitely have a good a good gauge on this why do you think there are certain brands like the ones you mentioned that you know it's all how you start it. Start like ASRV is a great example. Yeah. ASRV Amiri. Um, you have like you,

you just have to set the tone off the bat and it sucks as knowing the production. It's the same goddamn shit. Yeah, I know. That's the thing. That's what hurts. Yeah. Bro, my, my men's shorts are better than these brands are charging 100 bucks, 108 bucks. Yeah, I know. Better. And they cost me 22, 23. Right. And I'm selling them for 60. Yeah. Not even a 3x. And there and there, I know it because I see the same thing because you just start getting bigger. You start seeing like, oh, they ordered from the same spot. But that's what separates you. It's a, you have to either have a better product at a better price or you have to have

something unique about that, like a feature, right? For us, we developed the subtle scrunch. It took me three years to make that scrunch for the MFle. But it makes squirrels feel good in their, in their leggings. And that, that one development absolutely changed our entire like projection of athlete in the future of it forever. so it's like a subtle scrunch the subtle scrunch wow subtle scrunch is subtle there was a rushing ones right remember the yeah the crazy intense ones yeah you don't want to wear that to a grocery store yeah it's too much it's

it's way too much but the amplify one's just a perfect perfect amount right right right right right i love it it's like the little amplify yeah no no i know dude it's funny i think someone asked me quote word amplify well they asked me they were like can you get me some of those some people and imagine i don't like you tell them right now like today are they down there we have them down here Okay, I'll grab some. And getting that stocked alone, triples of brands revenue this year. That's crazy. That's specific product.

But that's the hardest one to get it. So your demo is mainly female, right? Bro, the first three years of athlete, I remember, I'd never forget, first launch for women, right? I sold three bras. I made a joke. I was like, I might as well just go hand deliver these myself. God damn. Like, this ain't going to work, right?

And I just kind of kept at, you know, trying some more products and stuff. And the first one that kind of hit off was our revival legging, which was an Italian yarn cost me like 20 bucks to make super expensive, sold it for like 60 bucks. And Gabby She did a review on YouTube. Her favorite legging went viral, right? And from there, like that word, to this day, Gabby's like a core fundamental piece of the women's athlete development. Yeah. But like just that spread of word when you have a good product, it sells it. It will catch on and sell itself.

Yeah. But you have to do it with something unique. You know what I mean? Like it truly has to be like different. Yeah. And there's no scrunch like it. And we have a trademark patented everything. So how do you go about trying to develop things that are unique and different?

Are you basing it like, I'm an idea guy, bro. For sure. When I look, I'm like, I have so many things I'll show you in the like a wristrap, right? I don't want to just make it. I don't want to make a wrist strap with outfit on it. It's like, why would I buy it? Right. But I get pissed off.

my wrist straps on i don't know what fucking hand i put it on i waste like seven 10 seconds like right to next one so i put an arrow in inside of it so it's like a design where like you literally put the thumb and the arrow points you wrap it that way yeah and so in it whatever hand you put it on it works yeah fuck yeah done i made a we have a knee sleeve coming out i always lose one right always so i made a pooler on the inside that's not it's like not touching but you lock them in place after, they snap together. So, yeah, so it's like a little pair. Yeah, like the shark tank pitches.

Yeah. You know, what are like the little problem in your day that you can make more efficient? Because I'm nitpicking. You watch a lot of shark tank? No. No, I don't, but. But you know about it. Yeah, I know.

No, it's just like I get really annoyed with the smallest things. If I lift the light bulbs out, I'll, I'll, I'll, I'll. Dude, you have so much like me. Holy fuck. Every day. The light bulbs out up the staircase. There's two that are flickering every day until it's done, until it's fixed. You know what I'm like, like I can't not see it.

You know what I mean? I can't. If that, if that black is bronze instead of black, I know it. Do you have an assistant? Kelsey. Do you like,

are you like, if something's like, are you like, oh, we got to get this done and it's not done? Are you like every day? You're like, oh, we got to do this.

Are you like crazy about it? Every day. Bro, you should see my productivity shit, bro. Natalie. Like, like things, and I've found platforms that can help me like get,

like get all my shit out good notes for all my my my note taking yeah things three for my organization for allocation i got like the my craft for my document you know dropbox for all this shit it's like getting organized is my hardest part yeah but when i'm organized fucking that's how i designed this whole place on my ipad yeah all of it when i got my ipad my life changed so ipad yeah shout out shout out justy shout out yes for real man shout out apple let's go good notes five that app changed my life yeah i'm a drawer bro i'm just like i got a map it i can draw it out after this whole building out the whole entire like four store here the like three years ago nice that's that's why you can not just trying to come in when did you when did you have this

idea like when was the very first inception of this place when you were like oh this is my when i when i walked it because i was so when you what when i walked it for the first time okay i didn't even want to come here because it was 18 and a half acres i don't fucking need that space yeah i wanted one building with two stories gym at the bottom office at top right that's all i wanted like maybe 60,000 is for every big, but. So when you came to tour the land, you were like, oh, shit, I can do this. It was in the price budget kind. It was more expensive for sure, but it was 18 and a half acres.

I was like, that's a lot of maintenance that I don't need. It's a lot of grass. A lot of grass. A lot of grass. And like four, there's one to four buildings. I'm like, well, I only have four buildings. But when I walked it, bro, like, as soon as I walked out of this building into the outside and I saw like the openness and the bay doors. I was like, fuck, this would be AC gym, no AC gym,

high bays, gym three in the back, football field in the back. Basketball court here, here, let's do the fitness fantasy factory. Yeah. Let's do it fucking big. God, I just feel like it's like you can only do this in a place like Texas though. A hundred percent. Yeah. But like this land, this is a rare fine, bro. Yeah. Well, that's a lie. Heidi's literally buying one down the street for five acres. Really? Yeah. What was he going to put on there? her HQ. Oh, she's just starting her design process. I'm like, how long you think it's going to take?

She's like, 20 months, I'm betting like 39 months from like ground up. But it's going to be fucking beautiful. Yeah. Let's talk about her a little bit. Your guys's relationship. Has she taught you anything very significant in your life? She is the most calm, positive. Like, you think it's fake because you're like, you're like, you're not that fucking happy, right?

But then you go, but then she's from the North Pole. you go meet her. Wait, wait, I didn't wait, literally from the North Pole, Alaska. Wait, what? Yeah. I had no idea. Like, you literally think, like, there's no way that she's the most, like, positive, just like, and her just a great fucking, like, genuine person. And it's crazy. Like, I'd never met any, like, I'd never met anyone like her. Like, I bitch all the time. I bitch, moan, complain. We'll never hear people from her, ever. So has she, has she taught you to be more like that she I don't know how she she she like just I man she's blessing she's a blessing

she's like yeah because I feel like what do I add I'm always you know but she's just like always just like so helpful but still doing her own shit all the time just like conquering her shit yeah is insane do you you think you you think you motivate her to do it because of what you've done I think that's yeah that she always says like you motivate the fuck out of me yeah I'm like three days no sleep I'm like I go go to work it's 1 a.m you know she's like like your superman go yeah so you're not like stay with me she's like go yeah yeah get it done grinding fuck yeah yeah you're gonna go you need that yeah and and i feel i'm sorry i'm at the point now like i don't go home unless i'm ready shut off and truly like i don't work at home

i just want to go chill damn i got to start that i still work at home i non-stop work if you put if you but so does she this is she it's different personalities though because i i like i go hard as shit as well i will stay here until i'm done but then when i go home i I'm done, right? And I'll come back. I need to learn that. But if you take it home, that's,

you blend all of it too much. You never stop. You never stop. That's what I need to work on. Yeah, I say that. I was up on my iPad all night again last night. I was fucking making orders at home.

But you're like, yeah, no, I'm stopping. I just couldn't sleep though, you know? He's like, wait,

I got to put these orders in. If she's sleeping, I'm like, okay, I'm a fair game, right? Yeah. But like,

if I don't place those orders. Have you ever had any, like, rocky moments in the relationship the like the out plan it was tough man it was very tough on relationship because but she was never not supportive right i mean she convinced me to come look at the property because i just don't want to do i was so bummed out about this i i offered eight and a half mill for this beautiful like you know location over here is amazing and the guy just like no never mind after eight months in negotiation i offered him full price he goes you know what

i don't want to sell it i was like crushed yeah so much energy and time in there. So this is important. This is important, though. Like, she's a monumental piece of this thing. And also the thing that you were just talking about right now, separate of your woman, right, is you were so crushed about something that you thought you really wanted.

I was laying in my warehouse in the box. Like, fuck what the, like, because I had to figure something out. And but look now, like how many years after that point or how long after that point? That was in August 28, 29, 18. So how long after did it start to really make sense? then you were like you found this and it made sense so we were when we walked it yeah she looked to me and she's like i know your thing i'm like this is fucking it because she i mean but it's crazy like perspective eyes for the people listening because i know people can relate to this where

they thought you met hidey i think so i think you like bench pressed her or something yeah i think so fuck you want her something more awkward what i found a photo of i was like i don't know what it was was on Facebook or something, but she was, uh, she used to work with Crown Royal, you know, like, South Padra Island, like spring break and stuff. Like, she was like the manager of like yeah, yeah. I see Shawley, my best friend over here with Heidi, like before I even knew, I'm like, yeah, what the fuck? What the fuck is this? Yeah, I was just working the working the thing. Charlie was like, I don't remember, I don't know, bro. I'm like, that ain't cool, man. I found it like a year ago. I'm like, what the fuck? No one told me about this is. You bench my girl, bro?

Yo, that's funny, dude. No, so it's important. I want to bring this point around, though, that because people will hear this and relate to the fact that they really, really want something, or they think that's the thing for them. And then they get crushed. Exactly. Always something. You probably felt that. And I know there's things where I'm like, man, this is the location I wanted.

This is the next location. And then something fucks up. Like I told you that Tesla thing, Tesla bought up a building that I was trying to get in Austin. I was like, oh, fuck that. Yeah. So it's important to make that known. Even if it's not just, we're talking a building specific, but there's always something else. And I think it's just important for people to hear that and to understand that more because, you know, they'll look at someone like you and hear from you. And it has real, real importance because you have the everything else to show for it. So I just want to make that known if you're out there listening, you're watching this, whatever. It's not always the thing exactly that you think you need or how you want it is there's, you kind of sometimes need to learn or like maybe you need to grow a little bit more. Maybe you're, maybe you need to grow a little bit more.

need to understand a little bit more and then you find the right thing yeah yeah you find the right thing but you can't stop looking it's that you have to always be on you have to not as necessarily as positive like you know oh yes keep going like Heidi right she's like that example like you know how the fuck do you say that jolly like come on like yeah but at the same time like I knew that you even I was kind of down there's like I knew that I was still going to fucking build a like I was still going to do what I needed to do it's just like oh shit another delay but This place is going to take four months. It took two and a half years.

But it's like you keep going because you can't let that like spark go out. You have to just keep pushing because you know the end is going to be. It's going to happen. Yeah. It's going to happen if you believe it's going to happen. Yeah. You just find a way. They say, yeah, if you build it, they will come, you know?

Find a fucking way to make it, like, finish it. Finish what you started. When you, when you first, when you first started this, bro, you're really good at the shit, bro. You're really good at the shit. Like, oh, at the talking, you know, you told me like the podcast stuff. Yeah. Yeah, you're really good at it. Oh, I appreciate it.

Yeah, yeah. No, I love it. I enjoy this the most. I feel like comfortable now. Yeah. Let's go. I love it. Hell yeah. Good. So at any point when you were, when you were starting this, were you ever like, fuck, I made a mistake? Like when you're opening, did you ever feel like they're just, they're not? I'm like, well, fucking, what's next? Like, you got to move on. It's like, I mean, for millions. I mean, so many mistakes. Yeah. Like, endless mistakes. Like, every day. I mean, I fired my contractor. He's, they charge you 500K to demo this one building. I go, what?

Charge you what? $500,000 to demo out this building. I go, and you're saying the build is going to cost me two, three, no. That's bullshit. Did you act? Did you pay that? For the, for the, because there was like, whatever, the change order, the change orders. But then I found, so I built my own team.

We went and I scouted out 20, we built like 20, 25 people that were working every single day. Like, sheetrock people, like, floor MP. Like, I was a contract, general contractor, myself. Bro, I swear to God. But I learned so much. much for that time. But at the same time, wasted so much money. I'm happy. I did that like time frame. It wasn't the whole, it was only for like six months or so. And then I found Anthony, my project manager now contractor, but his mentality, he saw the vision. I go before we walk

anything, I need to show you some videos. I need to kind of explain what I kind of do. Yeah. And he had to get a feel for me for like a solid month to really understand like I don't get If that wall needs to move, if I want it to move, that's sheetrock. That can go down and you can put it back up. That's the job. When people come up to work, if there's something that has to get changed, it's not like, oh, I just spend all day putting it up. Your job is to do what the job is for the day.

If the wall has to move, you tear it down, you build another one. If cost is not an issue, and if I give you every tool you need to make it happen, and I want you to lay out, like, what does this option look like? How much more would this be? what's the premium what do I really want yeah tell me what the difference is there and he had that means he understood he was like that's what you want we will do it we will do exactly what you want and beyond yeah and and I will in that just worked bro it worked and that's why everything was like this it's fucking beautiful I designed every inch of every desk I tell you I don't know if I

don't know if this in the podcast not before we got onto the podcast yeah we'll like a little tour down to Arizona we will we'll do that on the way out because we knew me like an intro and outro but if this wasn't on the podcast intro um i knew that there was quality the minute that i stepped into this office and i went to that bathroom and i saw the tile i was like bro like i wish i could show that on camera right now i'll do it after the podcast but like i said man the restoration hardware all the detail like every mesh panel outside bro about 1200 bucks for black mesh panel yeah but it's like a nice thing you know it's not like a flimsy like it's stuff that last yeah it's up that last and i think i think genuinely when people even if they're not aware that

this is you know this brand i'm aware of because i know and i have piece like this in my house and you hold yourself to a higher standard you fucking do your work better yeah but even even if people don't know how expensive it is or what it costs like once you kind of see it like if you touch it or you you feel it even the small details and like door handles and like like little details that you have on like the logos or placement for the white paint on all the building god damn it all makes a big difference yeah like a really big difference it's just how you hold yourself man everything everything you do as far as like the detail i always say this is like Like, you know, everyone says like big picture, always always focus on a, you know, a big picture.

But if you, if you, if you nail every single detail, then you have a big picture. And my thing is finding the bounds of both. Because it's like, I'm big picture and also very detail. And so it's like, that's my, I need to find, I know what I need to really good fucking CEO. I will hire a CEO, bring him in and to be able to develop into my team and help and just delegate the people because I, I want to go do the creative shit. So let's talk about this now. I stress about this kind of stuff, same thing. How do you know who the right person is?

Because that's a, that CEO is, that's basically now that's you. That's a question right there, yeah. Which is like, that's the hardest thing to figure out, man. Because, because. Tell me if you figure it out first because I'm. Dude, it's almost, it's, I don't want to say it's impossible because nothing's impossible, but the way in which, like I said, we've built these business, you've built this business, the gym, everything, you can't just go, yo, dude, you're good at business stuff.

No. And, oh, you work for this company, work for this. It's not the same. not the same and that's that was the first 10 years of everyone it even if you don't hire a friend or like whatever they become your they become close to you right they become close in the end they develop skills which are very important but what like what I'm good at my technical role if I were to hire a CEO I'd be creative director every photo shoot every that that's all from like I love doing that and I love product

development product development and creative director I see right those two things and technically the role is visionary, like it's visionary is what it is, but I would have to have like three, four jobs, which would be those. But things like, things like the gym, the staff down here. I walk, this is more of an operations manager then? So, like a CEO? So I need a CEO, which I tried to hire CEO, then I was like, oh, maybe he can become CEO, didn't work out. But now that's my marketing person with ads, right? So, but it's like, that may not have, there's never going to be one person to be able to do it, but you start them off with departments, I think. Yeah, I think. I don't really, no one can come and bite the whole thing off,

how I want it done, unless they literally live with me for like a year, right? And like, honestly, Kelsey is the, she, she's on her way to kind of becoming that COO position because she knows how I answer 90% of situations that come, right? But there's, it's all a constant development of like, now we need to work in execution. And, like, Like, how would I actually, like, deal with the people part? Yeah. Because I'm really good at, like, keeping control. I'll never, like, never lash.

I'll never have any sort of, like, up or down. I'm always calm. What do we need to do? What's the next step? Let's figure it out. Let's get it done. How do you think you develop that? My mom, she called this shit.

Yeah, you said that over. My dad's a hot head, bro. Yeah. He's a hot head, and I got my mom's side of that. So I'm shy. Just because you see it in her? You're like, I want to be like that? No, I think it's just, like, in me.

I'm very quiet naturally, kind of, composer kind of just like in the, I'm not, I'm not like a attention guy, you know. Yeah. I hate it actually like that, yeah. But you did fucking YouTube for ever. What do you mean? Yeah, but just a camera. You know, like there's no one actually there. If you put me in front of a crowd, bro,

do a speech. Oh my God. I love, I love I was talking to the summer shredding thing. I fuck up everyone so bad, bro. It's like, still? Oh, yeah, man. Oh my God. It's so bad. Just come out. I'll do it next time. Terrible. Like, terrible. Like, anytime I have to do anything, it's like, if there's one 10 people can hardly do it can hardly do it yeah that's so funny but is there anything else like that

that you have like a really tough time with and like in your business or in life tough time would be like no i can shut off like and you know why i'm working i'm pushing so hard now i'm going on vacation for a month bro yeah so july 1 through 31st came in islands got my whole entire month just chilling chilling you're going to film any content yeah any else coming with but we're just to get drunk as well like we're just going to go hang out and like i was ordering fucking swimsuits and like the the scuba mask day yeah because i i can when i shut off i shut off but when i but that means i know what i have in store for the next nine days which is a fucking grind having stopped since i woke up on thursday yeah but it's okay because

yeah so it's funny hold on i got i had to interrupt you it's funny we planned for um uh an 830 podcast or like finding location and where we're going to do this podcast at like 9 30 9 o'clock start and then, you know, 10 a.m. probably finished because you got a rigorous schedule. But it's so funny because super late at night, I think you text me around. I don't know. Will you text me back at like four? I was like, you up, bro? Yeah.

You want to do it now? Yeah. We're both like, we're both psychopaths. I was like, are you by chance? You wake? Yo, it was so funny. I was like, dude, this guy's fucking sleep. I'm down and knock it out right now.

Dude, that was, that was honestly really funny to me. Because it's exactly like the, the picture that people would see of you online as far. was like work ethic and everything that I thought of you even before really genuinely knowing yeah it's it's true let's just knock it out yeah you go hard yeah and so so you develop this because i haven't done this yet the balance of work and then uh a month off i can't well it's been three years since i've had a month or a week i haven't gone on vacation since i started the internet period and i have you have to you have to get a spot well you if you don't have a girlfriend it's harder I wouldn't go on vacation

or if I didn't have a girlfriend. Yeah. I'd stay here 100%. I just go train and like, yeah. So do you think it's the girl who's like helps you out with that? How does create some of that balance? I definitely owe her for sure. It's like I'd over some time.

So like, yeah. Because this outfland thing, man, like every my sleep schedule is fucking terror. I would never wish that upon anybody. But I had to get this place done. Yeah. And I had to get Alfleet sorted because like literally the money would run out. Because it's not just the money. here it's for what we're paying sending out millions in a given day for deposits and things are

taking 18 months to produce we don't do quick run stuff yeah i know 12 to 18 months yeah so to get a final product so no i get it i totally understand it and and i had no contract i had no contrast i still don't technically it's like i ain't paying you the fucking 100% when it's ready to get on i get damn boat i'm gonna pay you 40% right now when i get it 45 days later then i'm gonna pay you or you don't get the order yeah done Yeah, so you have to set those things, like, or else you will run out of cash. And then you make a bad, you make a bad batch or, you know, Gabby doesn't like that legging, and then it tanks, you know, it's, it's risky without having a full grasp on it.

So no one has that grasp with me, really. For sure, yeah. So how do you, how do you project, like, good gut feeling? Yeah. You're just like, okay, this is good. This is it. Bro, literally like, yeah. I mean, and that's why, like, we have a data guy who just started, well, six months ago, but, like, he's getting better, but, like, I can look at something, no one needs, like, size split needs to change, but it's because of everything that kind of has accumulated 10 years or seven years of Val Fleet, right?

Yeah. That and just, like, I mean, yeah, it's, it's very, it's an instinctual, like, thing, but there's so, all the YouTube reviews, there's so many things that are, like, accumulated up here that it's, like, impossible to put all of it into paper, but you have to start putting it on. paper you have to start getting things like getting the handbook of why am i thinking this way it's because you know in 2018 we launch his brown color away didn't do so hot but if it's more more of a matte shade more of a cool tone cool brown not a warm brown it's going to pop off right because that's our number two seller so it's like very like specific things like that that you wouldn't really pick up on yeah but unless you like literally see your investment either go up or down or you're not moving in or you have to put it on sale i mean there's so many variables you know yeah

What did HOPE scope? What color does she like? Yellow. The yellow fucking killed it. But maybe we don't have HOPECcope now. So maybe yellow wouldn't pop off because she's a different brand now. Right. Yeah. Shit like that. Who did we just, we just signed some big names. What does she like? Just like taking all that into consideration. Yeah. Yeah. I understand that. So how do you how do you pivot? Like when you know, it's like, okay, damn, this flop, is this fucked up? You're down, you know, X amount of dollars. How do you pivot? It's just like just a loss? Not a lot. I mean, I really try to shoot for like a product lifespan. of I think the 90 to 120

mark for 70% of the product is a sweet spot 30% needs to sell out in the first week 30% sell out quick keep the exclusivity 70% can sell out over say that 90 to 120 day you have a good consistent inventory but you're not selling out immediately

right and that's like that magic number but you do have to have things that will move immediately like in minutes or else there's no urgency yeah you know yeah i think i think that that style the but then the gym shark model is like totally it's conflicting all the time it's like the jimshart their constant stock lulu their constant stock yeah yeah i mean it's constant stock new releases whenever the fuck they want right do you think it's where they but here but i have a question now and i don't know necessarily the answer to this

are they like had jim shark always been constant stock no no right but that's it's different end goals what is what is the end goal with alfley what is the end goal with alfley what is the end with raw or with gym shark gym shark's going to sell yeah for a big dollar amount of that's why they invest their margin that they take home i guarantee you they did like 250 mil we're doing 120 this year with three fucking employees on design right so but it's but it's different because like the mart it's if i wanted to sell out fleet i would have so many more employees like things right now and that's where i'd bring those roles in the sea and have all that structure to have it kind of taken over in that sense yeah but the people buying in on

a lot of those things don't understand the value if you take me away or if you take you away yeah you had like there's going to have to be some sort of like intro part but like i don't want to sell out for you know not at all yeah not at all wouldn't give a percent away and unless i would maybe give like up to 15 percent away if a team was going to come in and fully take on the people part and like execute it well very well very well and no stress for me so i can go to creative and make videos and focus on that what you're good at Yeah, yeah. That's the only way I would ever give out a percent.

When did you realize you were good at those aspects of the business just because it's what you always, like, enjoyed the most? Creative person. Yeah. That was the only thing I've ever wanted my life was a best artist in high school. In the district, it's a drawing, paint, just like putting things on paper and shit. You've won a lot more in your life, though, but yeah. Well, you know what I mean?

You know, never like a first place kind of guy. I got you. You know, fourth place in the shows and shit. But yeah, it's okay. It's improving, you know. But, you know, that the only thing ever was good at was just drawing it out, you know? Yeah. And like having weird, it's like, I don't know, just kind of my brain doesn't stop.

Yeah, I fully relate to that. Yeah. Have you ever taken mushrooms? No. Really? No. Dude, I got to put you on, bro. Not like a lot of.

I'm down, yeah. I'm always down for any. You've heard about microdosing. Yeah, yeah, yeah. Yeah, I heard great things. Yeah. Did you never try to? Never.

So you smoked wheat? No, I don't ever, I don't smoke weed. Okay. If you gave me a fucking, I wouldn't know what, like, like, how to do it yeah do you drink yeah what's your favorite what's your favorite alcohol don hulia blanca chilled oh let's go that's that and i mean i'll do whatever i like to try things yeah but i haven't tried much yeah you know all right so i look i'm fucked up in l-a bro can i can i can't i wonder if i could ask this because you're like you know you got a girl really serious

have you ever been like a scumbag like with girls like and i don't mean a scumback like i'm honest but i mean like have you ever had a phase where you like the whole phase yeah oh yeah the time yeah and yeah but i'm on it well yeah yeah you know you know you don't got to say it all but you know if you're honest with like literally not looking for anything right like right like right now then there's nothing else you really do of course you know what i mean set the standard this is where i'm at and be real about it don't be like don't play a little bit that way a little bit out just like be real down not all good yeah but ultimately like women are attract people are attracted to forward moving people yeah and like i think everyone doesn't they

think that you have to give attention here like literally if you focus on what you're doing everything comes so important the level up level up so important how does the like when i was doing my shit especially as a as a man 100% yeah because i think just naturally like instinctually you want to fake not giving them attention you want to not have the time to give attention yeah period and then And the crazy thing is like, it's such a weird dynamic. LA's great, bro. That's hard. That's a different game, man.

It's also super. It's a different game because I think, I was like, whoa, my, what? But there's so many people also trying to do stuff. Yeah. That like, they're so beautiful. Yeah. They're amazing. But I think the competitiveness there is crazy too because everyone's trying to get it.

And like, so, you know, like I said, I think most women are attracted to, like, you said, someone who's, like, forward and like, because they see not necessarily like the monetary value in it, but also the motivation behind it. Yeah, 100%. So LA becomes a more, I think, more competitive place, even in that market because there's so many people trying to, like, get stuff done. But I guess

to some of the male listeners, what have you learned about women along the way that you would give some advice, like for Dady and anything like that? You can't fake confidence. If you're in that kind of time in your life, just stop worrying about it

and focus on what you need to do. Focus on what you're going, like, how are you going, what are you doing for your, like, you need to focus on you or else like you won't ever, you'll be reliant on that person, you'll be relying on emotion, you'll be caught up in like stupid fucking arguments that waste time. You just won't, you need to figure yourself out before you can even like truly like, go into into relationships kind of thinking like that. Yeah, or I think even get, you know, someone, a girl that you might really want to be interested in you.

A level up is going to come for you. I promise you. Yeah. And it's just, yeah, I mean, living, I mean, with Heidi, bro, it's like, we, she started her business. She was already running Buff Bunny and her, like, out of her fucking garage and stuff. I'd go, you know, oh, shit, we're doing her orders, but nothing to do with it. She was already moving. She was already moving, doing my thing.

Like, I try to get her as an athlete athlete, bro. Like, before I even, she was a boyfriend. So I was like, I want you because she was killing it with LiftFit. I was like, what's it going to take? I'm working on some good shit, right? Some good Lulu shit, you know? That's it going to take to bring you on, like, have your, you're, you're, She was everything I wanted in that, in like a lead female role for my brand.

Yeah. And she said no. I was like, oh, fuck. But it ended up years later. I mean, then we kind of connected in the romantic sense. I was like, all right, this is great. Yeah. I got what I, I call her my Bugatti.

Oh, yeah. You don't fucking sell your Bugatti, bro. You don't keep it. This is so funny. Just when you said Bugatti, I just couldn't help but think of Andrew Tate. Have you seen that guy on the internet? You haven't seen it? Yo, that's crazy.

You actually don't consume a ton of internet stuff, man. Because that motherfucker is everywhere. That's not talking about like, yeah, like the black lives, but it doesn't matter. The whole time frame, bro, during this build, I didn't know what the hell anything was going on, bro. So late. It was a crazy two years. Like COVID. There's everything.

I was like, I was in my zone, bro. Yeah. I would get on. I'd be like, what is happening? It was a weird two years to go through this thing, man. Really. Fuck. Really.

It was like, I was disoriented as fuck. Just like, what is happening? Were there COVID restrictions around this time, like with like stuff you could do in Texas? So the reason I had to go find Anthony. was because that team I built, the 20, 25 people, when COVID really started hitting here, there was three weeks where I didn't have one construction worker able to come on property. And, bro, like, hundreds and hundreds. I'm like, I need to.

And there was no walls up, nothing. And I was already, like, 10 months in. I was like, this will drain me if I don't do something. Yeah. Like, for real. Like, this is not a fucking joke. Like, you know what I mean? Yeah. So, yeah.

And same. mean, distribution issues, shipping issues, like, quality control delays. And she's just like, all of it piled up, man. But if I can take that, take anything, bro. That was the hardest part. It's done. Nothing can, like, be harder than that. Yeah.

Dude, it's so cool talking to you about this stuff because I, obviously, different scales, but I can relate to all the, you know, the growing pains. What are the best moments you've had during all this? Literally yesterday at the summer training show. show this is the first and we opened january one so this is the first like event that that is so yeah we had to correspond to that that event but like this is our event right so it's like look at parking on sorry coming i'm excited to get out there right yeah you're about you're about to have the i'm telling you're you're gonna have the best fucking day like you're about to like

you're gonna come this evening be like bro oh dude it's it's the coolest thing is just talking summer shredding is like that i started summer shutting 2013 that was my first like show series yeah Right. And I do it almost every year. And it's just like, we do the bodybuilding show. We have the biggest show in Texas every year. And I'm expanding to five to seven shows next year. I'm going to make a fucking division. Yeah. Some big ideas, man. I love it. The Alpha Olympics. Oh, let's go. Let's get our generation of YouTube, one team. You do it all for charity. We live stream it here on property. It'll be a week long. We have like eight challenges, right? You get the David Lake. crew. Yeah. You get, it's a you, me, Matt, Ovis, Steve Coe, like that group. I'll pull up. Right? 100%. Then we get, we get Russ to come, we get

a fucking concert here. Yeah, yeah, yeah. We do a fucking huge, just like, and then you get like the, there's a bunch of different generations, right? Yeah. All head to head. Yeah. Right. And fucking like, just like make it a thing. We're winning though. A hundred percent, bro. For sure. We're like the strong.

At least the first show, you know? A hundred percent. Because then we're getting a little old and we're like next one they could have it. Bro. I'm fine. I'm fine wine. I'm getting more shredding a little bigger still, so I'm good. No, I'm not going to lie, dude. I, the, the, the, obviously the, the best part of agents for me has been just learning. Yeah, yeah, a hundred percent. Like straight up just learning things where I'm like, oh, this, this makes sense.

29 already, fuck. Yeah. But it's like, we're clarity, bro. Yeah. We're, we maybe eight, but we're fucking learning more than we're learning. We're learning, we're going through more than business owners go through in their lifetime. And being on the internet, man, is also just like spending time as like a creator. on the internet i don't have my ticot bro yeah you gotta get on that you're like literally like the app i just

i just i just go i make real sometimes though yeah yeah yeah yeah this is funny no reels are dope reals are good yeah yeah yeah it's so funny it has to be iphone has to be an iphone clip you know it can't be like a if it's too professional yeah tanks i have like a few like you know real pop off no you do you you do you do you've done this shit forever man yeah i remember you I don't you message me. You're like, dude, you've been doing this. Yeah, that's a great photo. Yeah, you look fucking awesome.

Yeah, it's already fading away, bro. They got like another five days or so, you know? Fuck it. What do you think the hardest part about? Because this is the thing I can really, I can relate to. Zique stuff. Trying to die it while doing business and, like, trying to, like, dial this in. The only way I can do it is if I make a verbal commitment to that camera

and tell my, I'm doing every other day upload, 12 p.m. CST and episode is going live. Yeah. And I didn't say that last year. I knew I couldn't commit to that. But if I commit to it, I'm going to fucking do it. How does it affect the rest of the work, though? It's a temporary phase, right? Okay.

So it's like I work just like this vacation. I'll fucking push, push, push until the day I have to start that prep and just like push the limit I can to get everything allocated. Yeah. Just like, Gelsa, you have this. It's just like as much as I can for the next like 90 days. I'm still here. Of course.

But I'm going to be there. Yeah. So because the kid comes up to me and you're just. gym and he's like, oh, it's like, I'm like a gas lever, right? Like, you got to push and know when to pull off and then push somewhere else and come back here. Absolutely. And I said to, I said to the kid, he was like, he was asking me. He's like, how come you don't still do this, this and this? It's like, it's straight up because there's so many more things in my plate. And if I wanted to be the best power lifter or the best bodybuilder, like to do that, to get to that

shape that you got in. I'll never be a fucking pro. No, but regardless of being pro not, but to get to that condition, no matter who the fuck you are. It's full focus. You have to pivot. You have to be like, okay I have to foot my focus on here like you know whether this goes from 100% to like 80% depends on the person or 60 but like I know that I can't be the best power for the best bodybuilder if I'm not

this I never slept like this prep the 90 days it was the most challenging on my body like I slept almost every night I only did like nine all nighters that's nothing right because you needed it for your physique for my physique I had to sleep and I had to do so I I had to sleep yeah right so it's like

I can make this I can flip a switch like like crazy. But it scares my employees. I'm flipping the switch in 12 days. But notice this. Notice what's so interesting about it. Like the part of your success and a part of, I mean,

straight up everyone's success is because you're able to go, okay, this is what matters the most. Prioritizing is a hard. That is, that is what I'm still trying. I like to think I'm getting really good at. But like I have to,

in a conversation, I can navigate within four seconds of how I to take it and it move it and where i need to go yeah if it's a waste of time it not in a rude way in any sort of sense but like i need to know what the purpose this conversation is i i need to get you the priority thing yeah like i'll show you my whole like i have like red orange green for all my people and for myself too three and i don't put more than five things for one day would it surprise you if i don't do any of that no not at all i don't do any of it it'll help you expand like a motherfucker yeah yeah he's need to work on but not for you you're

really within here. I never wrote anything in a plan or anything like that. Okay. Ever. But for the employees. Yes. They needed in writing. Natalie? But you need to write. Yeah. You need to run through. You know what I mean? Because like if it's not in writing, you can't, you can't rely on you, not that you can't rely on it, but you, it's not concrete. Yeah. Oh, you said this or that, yeah, but you can say a lot of things. What's the actual deadline on it? Okay. Right. And you can't overload employees, man. You have to let them you have to be able to make it very clear you worry about prioritizing rough i just need you to do today fuck everything else we're finishing the competition short that's what you're doing and you're doing these two logos that's what i need from you and then she feels completed at the end of the day i did a good job because i did my fucking job well yeah but if you say i need this is this then we're

gonna do this is this here i need this by next month they'll never feel sad like they're doing a good job i see what you're saying you know what i'm saying yeah and i wouldn't either i'd be like fuck, like, and you don't want to burn them out like that because I've done that to the employees 100%. So how did you learn how to balance that? Just through the actual, like, writing it down and be like, these are the things for the day? The things for the day.

Yeah. And you have to be able to move everything around and know, like, what are the most important things I need to do. For sure. Like, other than this meetup, I need, like, before I leave next week, I need to finish eight more orders for athlete. And six of those need to be for women. Five need to be women's leggings.

three collections yeah right color palettes the whole like put the orders out put the orders to the manufacturers so they can get milling yeah so i don't lose another 40 days yeah because or else i won't have leggings for next april in summer yeah it's that you'd be fucked yeah not good yeah have you have you been trying to transition more to uh men's apparel so we're like we're 60 40 women's men oh okay that's not that's not oh yeah it definitely like the amplifies like the hype thing but no we sell we sell men stuff yeah okay but I was like with the more emerging like kind of the style like we're adapting is the best way can put it yeah exactly no one not everyone wants to the fucking technical super nice luxury fabric 70 dollar short that I might want right you need

to make the seven you I want to prove I can make that short the best one but I need to have a $38 version available five inch we have a six inch at 44 we have a cotton base one at 60 yeah So you have the levels. That's what I'm building out now. For sure. Makes sense. And we need the fucking pump covers. We need like the graphic tee.

That graphic tee. We're still fucking 500 a day here, bro. When we launch one here. Yeah. I'm not surprised. But we don't move that kind of volume online for men right now. Kind of like in a moment with a one color t-shirt. It's like a so, but when we bring those online exclusive, that's going to be 15X.

Yeah. So it's like planning those out and kind of see. And this gym helps you a lot to see what's working. I see what everyone's wearing every day. And in the gym, this is our demographic. Yeah. It's so helpful. Yeah, dude, I'm in there.

And I'm like, when I look at it too, I'm like, oh, this is off. When you go look around your gym, like that is what is pushing our line. Yeah. And even to here, I'm like, yo, this is straight up my fucking demo too. I'm like, I see, we're all everywhere, bro. Yeah. Let's get you a little thing downstairs in the retail. It's, I'm down.

Done. 100%. That'd be fucking dope. It's only my closest friends down here, man. 100%. Damn, let's do it. Let's do it. We got to make that happen now.

before we end this, because I do have to prioritize, and I do got a train today before the pop-up that we have, which, by the way, I want to say thank you for allowing me to come out here and do this. Thank you for coming, man. I didn't think you were going to be able to make it. I don't know. I just, it's, it's great to have you. Yeah. And I'm glad we finally reconnected, man. And I just want everyone to know, like, I genuinely appreciate what you've done. And, like, I'm fucking proud of you. You don't need that from me. But like, the detail, everything that you've done, the work that you put into this is, like, really fucking. Averable. Thank you. Yeah, genuinely. I'm probably, like, there aren't many people around that are

from our OG generation. Yeah. They're still like pushing, man. And, and you, we, we are. Yeah. And I think that, that stands to like, just how we kind of carry ourselves of the shit, you know? Yeah. You're going to burn me out. You ain't going to burn you up. No. You're going to be around for a fog. You ain't fucking taking us off the damn map. No, I'll do this until I die, bro. A hundred straight up. I'll be making videos just like, if it's entertaining one person, I'll be fucking crippled on a wheelchair, man. Yeah. But especially that I'm never going to stop this. Oh, yeah. This is like the thing that I love. You did Ronnie Coleman, too, huh? He's coming. He's coming. I'll be out of town, man. Bro, that was one of the most full,

like, kid I was talking about it. That was one of the most first full circle moments in my life. Because like, that was the guy who I was like, when I first was really like, oh, I want to be strong and big. That was my guy. I was watching that stuff. Yeah. And so during, I, I get to watch videos and I'm doing cardio. So I'm like, I kind of catch up on the social media. And that was a huge moment for me. Because like I said, when I was younger, literally when I was like 18 years old, I was like, oh, I want to be like this. Yeah. What about Arnold?

Arnold as well. That was like, I mean, the pumping iron stuff. Did Arnold? No, no. I'm going to. Logan did Arnold, right? Yeah, it was crazy. I want to try and get Arnold.

You can. Yeah. So, yeah, just a matter of time. 100%. But Arnold is definitely a person that I looked up to, I looked up to for sure when I first started. He's just like evolved into so many chapters. The thing that I was most impressed with Arnold was the fact that he, he, exactly what you said, he conquered all these different spaces.

And he just moves on to the next one. Now he's doing art. I'm like, I love that. Yeah. And he's just nonstop. Yeah. You know, so that was the most impressive thing.

The fact that, you know, you came here from another country, you dominated this industry, body, you basically created almost bodybuilding. It gives you like a look at like, okay, if I can, once I finish out of least shit, or once I can get this, like, or, you know, raw kind of, like, what's next? Yes. And then I'm like, okay, what's, well, maybe I, you know, tap into something different. Yeah. And, like, yeah, I think it's very interesting to see someone who's.

kind of done that you know because there's not many like the rocking should do yeah he's kind of interesting but he's going to reverse we're toward the businesses are coming now you know what I mean yes and we're opposite I feel like

in a way absolutely you know what I mean it's because it has to be that way through social I think yeah but yeah I was like dude the fucking the the bodybuilding the movie stuff

like the political stuff are you need to acting and stuff I'd love to man yeah you could definitely do it I think I've been doing so much on YouTube like even you know like a lot of the you're always around

I'm like, I'm like, how the fuck is Bradley to get in the floor at the game? How'd you get there, bro? Yeah. Like, I feel like, like, you're good at people and connections, man. You're good at being, like, you're, that's, it's a talent of you, man. Yeah. Like, that's something I would, I could never have, I don't, I don't know, I don't check my phone really, you know?

I don't know what's going. I'm not like, I'm not in the culture. You know what I'm saying? Like, it's, it's awesome. Yeah. But it's, it's a double-edged sword, I think, is also being in it to that level and to degree, like, you do open yourself up for, like, And that's why you feel that more than I know.

Because I look at it more, I see it more. Yeah, because you're in tune with it. Yeah. It's a little frustrating, but I get it. I understand why, you know. So anyways, at the end of every episode, because I got to pee also because I got to train, we do audience questions. So they basically send in questions at the end of every episode and meet myself and the

guest will answer. And Natalie, don't have a mic. So if you guys want to send us your questions, you guys can send it at Ask Raw Talk. at gmail.com or you can go to the instagram get raw talk on instagram and you could dms your question so do you have three of those questions ready oh before we get into that do you have any questions for me i'm just trying to yeah i do have one question do you yeah question so you're like you're training training so are you always like hard like what do you what's your training goal is your physique like are you like really truly into it or are you just are you kind of maintaining

just like kind of like using it as a tool to to accelerate okay so this is a good question You actually work out after you do the bench with the girls? Oh, yeah. You do, huh? Oh, yeah. You don't maintain this shit without doing it. No, and that was the thing. I think it was interesting.

I think there was a period on like two years ago when I was doing a lot of it. You're an athlete. Where people were like, this is like, this douchebag is how he trains. Like I did that because it looked cool. Yeah. I didn't do that because it's like, I go to the gym and I'm like, hey, let me bench you and let me do like five working sets. My favorite shit you do is the tips, right? Like in the gym tips, miced up because you, there's, that's my favorite videos to watch are yours.

Yeah. 100%. Yeah. I love it, man. I enjoy it. That's what you've worked because it's what I do. And I've done it for so long now that I obviously have a really specific perspective on it. That's your value.

Exactly. And the talking stuff about life and this kind of content that is more like introspective and like what's going on in here. That's definitely where I've seen the most like feedback from the audience. People come up to me like, when you're in your gym, people were selling me like crying being like, yo, you're like a father figured to me that I didn't have this. And I got beat by my dad. It feels good for you. That's what makes it. That's what makes all of this work.

We connected on that years ago, man. Yeah. And that's amazing. That's awesome, bro. Yeah. It's amazing. So, God damn it. Yeah.

Um. I think crazy. You don't see someone for fucking five years, six years. And it's like, I don't know. When you're in the same sort of like headspace, it was like, I don't know, I saw yesterday, you know? Yeah. It's been a dude. It's been a long time.

Yeah. Like, a half a decade. It's like a really long time. but yeah man i i i really appreciate you i want you to know that i appreciate you um fuck yeah i almost got emotional for a second time's crazy man um but yeah that that's the thing we're making a lot of it though yeah that you can't ever think you're not yeah yeah it's tough sometimes i always feel like you can do more like you didn't do enough sometimes that's the biggest stress of life that that is anxiety yeah that's all it is yeah release that um all right

Sorry, I'm not going to get into that. So, yeah, give us some of those questions. Okay, so it says, hi, Brad, and the Rawl Talk family. At least me have been realizing the honest and sincere appreciation, Brad has been just going upon his guest and those around it. My question is, in the respect to showing appreciation and encouragement, did you ever struggle with conversing to others about your emotions? If so, how did you break from anxiety in this moment of expression when it presents itself?

And how, yeah, how in why? shit i mean i think i just had a moment like that where i wanted to say something and it was kind of tough for me to say it um it listen like everything in life i mean everything we've been talking about it's this effort over time and consistency i uh i'm much better than i was but i could still get better and that's just how i live my life to like to everything to that degree man so you've evolved bro i'm gonna tell you that you've evolved like in in the best way fucking possibly In a way that, like, from me kind of distant, you know what I mean? I see, like, I don't know, it's almost like a wiser, just like, I don't know, it's a very interesting thing to see, though.

Now, I don't want to say why, it's a very, like, level-headed calmness that you're, like, tapping into that you're like, I don't know, I feel, it's a weird sort of energy kind of thing, but I feel like you're improving, understanding, like, how you operate and you're in, and all this kind of stuff, like, really, really, really. well and that's why it's so interesting that you're so good at this shit because it's like you're tapping into that a lot maybe that's why you enjoy it so much yeah to be honest i appreciate it man that's some deep shit that's i never say deep shit but that's a deep shit i appreciate you i appreciate you that for real um so yeah i mean to it to like you said this and i again i really appreciate it uh into the person i just wanted to be better at that because you weren't that great ed before yeah yeah yeah fuck oh and uh i it's it fuck dude i don't i don't like making all this stuff about this but it goes

back to um honestly my father and not uh i remember where you told me yeah yeah yeah not having communication in a way that like i've i've wanted from from a father figure basically because i didn't have it i didn't grow up with it so i think myself now evolving into this person that like when people come up and they talk to me it's like yo when you talked about your dad you talked about this like it really it affected me because i experienced this this and this and i appreciate you so much and the guy was like i i keep hearing this now you're like a father figured to me and i become that so but it was because i wanted it so so you're so you're progressing and evolving in the exact direction that you want to and and it turns out that

has been your deep-rooted goal yeah and it's insane and it's good as zebra and it's visible I see it and it's crazy yeah so to the person and the question um it's just a matter of your priorities and obviously your perspective and where do you want to go and how do you want to grow and what do you want to learn and where do you want to be in your life so um yeah just genuinely speaking that's that's how i've done it there's no like right or wrong way to do it and i think the thing you should remember is that you can fuck up you cannot be the best at it but you could still get better and you can be exactly how you want it to be And sometimes 10 times better.

And this even goes back to the small example. We talked about even just finding this spot. You're like, oh, that was my spot. And then it didn't work out. And I've had experience with it. That was my spot. It didn't work out. But look where you are now.

Look where I am now. 100%. So to the person, to answer your question, yeah, just keep going and keep trying to figure it out and keep trying to learn. Like everything. And that's how you find the success. Yeah. So I have a little quote that I wrote out a few weeks ago for a campaign.

It was they say there's a light at the end of every tunnel. There's only a light. if you don't stop looking for the fucking light. A light will burn. There could be no light, and you could just fucking stay in that darkness, man. You could. Yeah.

But you have to be able to believe there is still an out. There's still an end to it, right? Or else, like, you will, you just, you won't reach that goal. You won't reach that objective that you have. That's like what you said earlier about the spot. Keep looking. Oh, you have to keep looking.

You have to know it's going to end. You have to know it's going to open. This place will fucking open. Bro. Yeah. People thought I was crazy. Like literally, like, going in clinically insane like for real but like if you're like actually like ready to check me

into the fucking like thing because like I was pushing my body man in a not healthy way but like I knew like a day like today was going to happen in June 2020 right and like I knew that summer strutting would happen but seeing no one else is going to see that three years out or three years ago yeah you know except you yeah but that's what it takes to be where you want to go exactly so good shit that was a great one yeah yeah two more two more questions yeah no you did amazing man yeah yeah so let's have two questions so they said as a high-value man or someone very closely becoming like almost double medical school um should one approach women to start dating or wait for women to come to this well you don't think you're a high value man you know you can't

think that way about yourself yeah i don't think yeah you got to prove it i mean like like we were saying earlier about what your what your focus is on so if you're focuses on like if we're talking about being a high value man or not right are you actually in that direction right just value man doesn't have and you have to keep fucking going there is no end goal there is no right now I'm high value man yeah it's not like okay I have my medical degree I'm going to be a doctor so I'm a high value man like you have to continue in your bank account it ain't no number it ain't no piece like no piece of papers not a pro card it's there's no end to you have to keep going yeah that is a high value man yeah absolutely I can't I mean I mean I

I completely agree. So read the rest of that question. So only asked, should one approach a woman to start dating or should they wait for women? So should one approach to women to start dating or should they just like keep honestly like we said earlier, like if you're on your path, stay on your path, the right people will kind of find you. Not that like you can you can't like tunnel vision and not look at anything otherwise like. Yeah, girls are going to come to you got to go get.

Yeah, you got to. But as long as like you're going into direction. it's like obviously you're most passionate about and you're enjoying it and you're loving it like people will see that it'll show exactly and then you can pivot in turn and make you know connections or relationships but um yeah it's not enough to just be like oh i have money i'm valuable yeah you know it's not enough to also just like sit in the corner of the room like i'm working on my shit i'm getting better like you have to if you want show it here it is yeah show it like go after what you want be clear yeah and understand like be very direct be direct

I mean, for real, like, yeah, yeah, that was one of the biggest things I've learned is, like, when I was younger, I remember. Yeah, when I was younger, you know, I think one of the worst things any guy can do in trying to involve himself with a woman is being like, is almost telling her what he thinks she wants to hear just to get something he wants that doesn't align with what he's telling her. Like, if you're just trying to get some ass and but you're like, yo, but like, I really appreciate you and I want to get to know you. And it's like, all you want her was some ass. Yeah, be honest. That's it. That's one of the most important parts if you're going to pivot and make that move. Um, but yeah, that's the next question.

Um, listen says, my question for thought is, do you ever give yourself credit or stay connected to the people who you quote unquote put on in the social media space? Like the people that weren't really influencers, but you definitely had an impact on their career without even needed to do it? Do I stay connected with them? Yeah. That's a good question. Do you ever give yourself credit or stay connected to people you put on?

Do I ever give myself credit? Or do I ever stay connected with the people who I put on in the social media space? I mean, it's a weird answer. Yeah, I wouldn't ever say I put anyone on. Like, even in a scenario where you could put someone on, but from what you putting them on, if they take it and run with it and make something of it, then you didn't put them on.

There's definitely people that I helped immensely. I even help people with, like, brand development stuff. But at the same time, like he said, you do genuinely, like, You could show someone's face to an audience. And if they're not putting in... They found you from there. They found you from there. Yeah.

If they're not put in an effort to, like, move their platforms forward, they're not going to go forward. Yeah. So you could help someone, but they still need to be able to put their foot forward. Have I been in a situation where I felt a little bit like taking advantage of? Sure. But at the same time, like, it's also just a part of life in general. And that's what happens. The higher you go, the more that kind of happens.

Yeah. But you can't stop and soak on you. Yeah. And I mean, I stay connected with the ones that, like, I think want to stay connected, you know? And not everyone's ready because, like, a lot of times, like, people, it just depends at what point they're out in their life and how much they know and, like, what their process is as far as, like, understanding or, like, moving forward. And you can't put your expectations on when it should be at a certain point against someone else's. Like, it's up for someone else to be like, oh, I can be comfortable with this or be in this moment.

So I'm glad we connected, bro. And I think we've made it a point every now and just like to check in. Yeah. And because you know, you know a good relationship. And like, there's not many that you can, but like, I know the relationships that are the ones that I value. And even if someone's not there and they're allowed to necessarily, you know, go out of the way to, you know, stay good luck, your fucking shit, whatever. Like, eventually, you know those people you want to keep invested with and keep that relationship important with. So it's like, yeah, I mean, yeah, I mean, yeah, because, yeah, that's it.

Yeah. I think that's a paw. I appreciate you guys listening, man. Thank you so much. Make sure you guys subscribe. If you're on YouTube, drop a like, drop a comment who you guys want to see next.

If you're on iTunes, drop a good review. We're on Spotify as well. I've been doing something new. I've been on Discord all the time, interacting with you guys, engaging with you guys. I heard that,

yeah, I downloaded that one. I am fucking. I'm telling you this right now. Discord is the, is like, I am so mad I slept on it for so long. I'm about to do that.

You got to do it. It is one of the most useful platforms I've ever had on social media. To learn it, I'm like, oh, fuck, no, it's so simple.

Yeah, it's so simple. Oh, gosh. See this in my own man. Oh, I can help you with that. But basically, yeah, go to my Discord. I'll put the link in the description in the bio, but it's like discord. dot g-ggear. It's the most useful platform because you can.

Yeah, hell yeah. Because you got to get this set out. So it's so funny in general. No, this is so funny because let me show you mine. Mine looks exactly like yours when I started and then all the people. You're organized in a different way, bro. Like, you're organizing this in this. Yeah, that's.

Well, yeah, I'm a big nerd. But look at mine. Damn, what? But so look, but here's the slack, bro. But when I get in it, though, when I first got in it, and the people jump in, they're like, this discord is trash, what the fuck? So they come in and they help me.

Like a lot of, like, the audience comes in, they know how to do it? How much time you spend your phone a lot? Too much. Yeah. So they, but I didn't do this. They set this up. Oh, okay.

So all the different sections. Yeah. And then people just talking and blah, blah, blah. But it is, it is one of the easiest ways to communicate with an audience I've ever experienced. Because you could put videos. Would you value that over like being super engaged, like super active on On Reels, or that's not real, it's on Instagram stories. Yeah.

If you, I'm like one, two, three, which ones I got to do, you know? So, okay, so the reason why I think it's so useful. We can end the potting talk about it. Yeah, sorry, sorry, sorry, we're going to end the podcast. I love you guys. I got you, though. I hit a mill. Let's go, let's go.

I was in 990, then I dropped down in 970. It took me the three years to come back up, but I hit it. No, you're going to, I think you're going to continue to grow, man. Thank you, and again, like I said before we got into the questions, I'm super fucking proud of you, and you've done an amazing job. And you honestly, you inspired me. I came in, I was like, fuck, dude, I got to get the second gym open. Bro, you're about to feel some.

I can't. You have parking, man. Yeah. The second gym open. I was like, Natalie, God damn it. What's crazy, if we, if we walk down there, I'll pinpoint everything that's wrong with the gym right now. Oh, you're just like me. Why is that two and a half right there?

Why is it not labeled? Oh, my God. That barbell's not supposed to be. I'm terrible, bro. Like, but I'm trying to make the handbook, you know? Yeah. Like, for the employee. For sure.

All right, man. I appreciate you so much. You did amazing. Yeah, hell yeah. Cool. Thank you guys.