Ray William Johnson: True Story Podcast - This TikTok Star is in BIG Trouble - The Jay Icon and Paparazzi Princess Apple Story

Episode Date: February 7, 2026

Jadion “Jay Icon” Richards and his wife Akwele “Apple” Lawes-Richards were arrested and charged in the U.S. with shoplifting and related fraud offenses related to the retail chain Lululemon.

Man, this hot honey chicken and waffle sandwich from Racetrack is stacked with flavor. Hey, boss. Looks like the build's coming together. Yeah. Crispy chicken, egg, cheese, and a drizzle of hot honey on two golden waffles. It works all right. No, I was talking about the job. Oh, right. Breakfast stacked with flavor.

The new hot honey chicken and waffle breakfast sandwich. Only here for a limited time. Racetrack. Whatever gets you going. Available through May 5th that participating in locations serve 6 a.m. to 10.30 a.m. So this TikTok. is in big trouble. So the TikToker calls herself Apple.

And Apple is 45 when this story starts and she's living in Connecticut with her husband, this guy, Jay Icon. Jay Icon is 44. Now Jay Icon and Apple, they're both social media influencers. And their whole brand is that they are bawling and living this big, fancy lifestyle. So they love to flex on Instagram.

And that's fine and all, except that it ends up being a big problem. Because big fancy lifestyles cost money, and these two, I guess, they just really don't want to work for that money. So one day in 2024, they come up with a scheme to make a bunch of cash by stealing. Specifically, they're going to steal from the clothing store, Lulu Lemon. Now, these two aren't just going to run into the store and start grabbing stuff and taking it with them. They want to try and be smart about this.

So here's what they do. First, Jay Icon walks into a Lulu Lemon store by himself, and he goes up to the register, and he buys a couple of small and expensive items, maybe some socks or a keychain or something like that, and he pays for it and he gets a receipt. At the same time, his wife, Apple, walks in separately, oftentimes with another woman, and they start grabbing expensive items off the racks,

coats and jackets and leggings, and they start stuffing them under their clothes. Meanwhile, Jay-Icon will walk back onto the sales floor with his bag of cheap purchased items, and he meets up with them. Then they, low-key, use some kind of tool, and they remove one of the security sensors from their stolen items. And they take that sensor and they reattach it to one of the cheap items that Jay-Icon just bought. Then all three of them walk toward the exit together, and when they get close to the door,

Apple and the other woman just walk out first, while Jay-Icon just walk out first, while Jay-Icon just Jay-I-Con follows close behind them. And just like they expected, beep, beep, beep, the security alarm will start going off. And when it does, Jay-I-Con immediately stops and he turns around and he acts all surprised like,

oh no, what happened? Here's my receipt in case you need it. And he offers his bag to the store employees to check. Just so, you know, he looks all honest and cooperative, like, this is all just an accident. And at the same time, Apple and the other woman just keep walking away. through the parking lot with all their stolen goods hidden under their clothes.

And the store employees check Jay-Icon's bag, and they find the security sensor on his purchased item and his receipt. So they remove it, and they're like, oh, sorry about that. Looks like we forgot to take the tag off. And they let him go. And this scheme works perfectly. Within 10 to 15 minutes, Jay-I-Con and Apple have stolen more than $1,000 worth of clothing. But that's not the end of the scam. After they steal the merchandise, they then drive to a different Lulu lemon and they return it all for a full refund. So naturally they're like, fucking sweet, let's do it again. So they hit up more Lulu Lemon stores and they start doing it over and over and over again and it works every single time. And soon they are raking in literally hundreds of thousands

of dollars stealing clothes and returning them. Now, there is a small issue with this scam, other than the fact that it's obviously illegal. It's that they can't keep doing it to the same stores over and over again because eventually the workers will catch on. So Jay-Icon and Apple decide to take this show on the road. And they start traveling across the U.S. from state to state hitting Lulu Lemon stores. They go to Colorado and hit eight different stores in two days. And they steal $32,000 worth of stuff.

They also go to Utah for two days and steal $21,000 worth of stuff. Then they go to Minnesota for three days and they steal $23,000 worth of stuff. And afterwards, they drive back to the East Coast to a few different Lulu Lemon stores and they exchange everything they stole for a refund. And so after doing this for a while, they're making serious cash from all this. They're at almost a million dollars just by running this scam over and over again for months. And of course, during all this, they're taking their time to, you know, flex on the gram. Because you always got to take the time to flex on the ground.

Now, here's the problem with all this theft. This isn't Lulu Lemon's first day in the business. Like, they know people steal from their stores. They know how these types of scams work. And now that J.I.Con and Apple have stolen almost a million dollars in items from them, their radar has been officially set off. And Lulu Lemon has their own internal investigations team. who track organized retail theft.

I imagine it's like the Lulu Lemon Police. Like, I imagine they look like this. And so the Lulu Lemon Police have figured out what J.I. Con and Apple are doing, and they have started tracking their crime spree from state to state. And they track them for months, while continuously collecting evidence against them, like transaction receipts and security footage and stuff like that. Now, they aren't the actual police. So once they gather enough evidence, they contact the actual police, and they're like,

these two have been stealing from us. And so the actual police start looking into it, and they know they got to catch these guys. But then one day, that same year in 2024, J.I. Khan and Apple, they're back on their bullshit again, and they continue to be cocky about all this, because they take another trip out to Minnesota. And there they go to a Lulu Lemon Steed. store and they once again run their scam and they steal almost $5,000 worth of clothes. However, this time, the Lulu Lemon Police, or whatever they are, I guess they somehow see that they're there and they immediately contact the local police and tell them that the couple

is in the area. And unfortunately, Jay-Icon and Apple leave the store before police are able to show up and catch them. I can't believe these guys keep getting away. It seems like They're just, they're never going to get caught. An all-new season of the secret lives of Mormon wives is now streaming on Hulu and Hulu on Disney Plus. Mom Talk has just been blowing up. Whitney and Jen are on dancing with the stars. Taylor is a bachelorette. Saying that out loud is crazy.

Like, that is huge. But all the cool opportunities could pull us apart. It's causing issues in everyone's marriage. My whole world is falling apart right now. It's chaos. Watch the Hulu original series, the Secret Lives of Mormon Wives, Now streaming on Hulu and Hulu on Disney Plus for bonus subscribers. Terms apply.

Jackson Hewitt has a great tax prep deal, $149 or less. Missing out is like ignoring the check engine light in your car. You regret it. Seriously, the price is only 149 or less, no matter how complicated. So don't wait. Like when you get a password expires today alert or you're shopping online and there's only one item left. It's like your taxes are in the cart.

Just complete the purchase. Hurry, this deal for 149 or less is like your phone at 1%. It's about to power down. Limited time offer for new clients on federal returns, participating locations only. Terms at jackson,newit.com slash 149. Until. Until J.I.Con and Apple get sloppy. The next day, their silly asses actually go back into apparently the same store,

like the same one that they had robbed the day before. And, you know, they pull off their same scam, and then they go to leave, and the security alarm goes off, just as they planned. But this time, when the alarm goes off, off, store employees stop them. Both of them. And so Jay-Icon, he knows they're screwed. And he starts acting all angry and upset and he claims that the store employees are racially profiling him. He says the employees must have set off the alarm on purpose. Yeah, that must be it. So of course, the store employees let them go. Because, you know, they can't detain them. But by that point,

police have already been notified and they're on their way. And so police get there and Jay-Icon and Apple, they're already gone. But remember, police had already been notified about the existence of this Lulu Lemon theft couple. So they know who Jay-I-Conn and Apple are, and now they're all on high alert. But then, of course, the couple just can't help themselves. They decide to hit yet another Lulu Lemon store about 20 minutes away. And this time, the store is able to see them coming, and they alert the police, and so police show up there and bam. They arrest them. Here's J.I.Con.

Mugshot. Also, bam, they arrest Apple. Here's her mugshot. And after the arrest, police get a warrant, and they searched the hotel room that these two were staying in, and there they find 12 suitcases just sitting there with $50,000 worth of Lulu Lemon clothes in them. Damn, these two are shameless.

Anyway, eventually, Jay Icon and Apple each take a plea deal, and as of the time of me making this video, they still haven't been sentenced, but they're both facing prison time.