REAL AF with Andy Frisella - 1036. Q&AF: Potential Vs Execution, Handling Rapid Growth & Becoming Mentally Tough

Episode Date: June 15, 2026

On today's episode, Andy answers your questions on how to stop wasting your potential and start executing, how to navigate fast growth in business when you're still doubting yourself, and and how to become mentally tough enough to handle whatever life throws at you.

On the flow Now my jury box froze Fuck a pole Fuck a stole Count it millions And a bull got a on What is up guys It's Andy Ficella

And you're listening To the show for the realists Say goodbye to the lies The fakeness and delusions of modern society And welcome to motherfucking reality Guys today we have Q&AF

That's where you submit the questions And we give you The answers DJ tell them how they could submit their questions Yeah guys You can email your questions Into Ask Andy at Andy Forcella.com

You can also click the link in the description below, submit them there, or just drop them in the comments of the Q&AF videos on YouTube. This is your first time listening. We have shows within the show. We've got Q&AF, which you're about to hear. And then we have CTI, which stands for Cruz, the Internet. That's where we put topics on the screen.

We speculate on what's going on. We make fun of all these idiots in the world. Then we talk about how we, the people, have to solve these problems going on in the world. Sometimes you're going to get real talk. Real talk is just five to 20 minutes of me giving you some real. talk and then other times we have 75 hard verses. 75 hard versus where someone comes on the show who has completed the 75 hard program and transformed their lives and talk about how they were before, how they are now, and how they've

utilized the 75 hard program to make that transformation. If you're unfamiliar with 75 hard, it is the initial phase of the live hard program, which is the world's most popular mental transformation program in history. And it's also free. You can get it at episode 208 on the audio feed. Again, that's 208 on the audio feed only. It is not on YouTube. There's also a book available called The Book on Mental Toughness.

You can buy that at Andy Fursala.com. It's not free. Hence why I said you can buy it. But there's a whole bunch of extra information. If you're someone that likes the ins and outs and likes to know the whys and the hows and the nuts and bolts of how everything works, it's a great book. Sometimes it's in stock. Sometimes it isn't because we're always selling out of it.

So you're that kind of person. You go to the website, buy the book. We're happy to have your support, but it's absolutely not necessary. You can get it for free at episode 208. And then another thing is, is we are the largest show in the world that does not run ads. The reason we don't run ads is because I don't want anybody to question why I'm saying what I'm saying or try to keep it real. AF here. All right. So do us a favor, man, and help us grow the show. That's all we ask. Put a lot of time, a lot of energy, a lot of money into producing this show for you guys. And we just ask that you

help us grow it. So it makes you think. If it makes you laugh, it gives you new perspective. If you think it's information worth sharing, do us a favor. And don't be a ho. Show the show. What's up, man? Back in action, Doc. Yeah, dude. Yep. Last week, we had to I had to take a little break. You know, had Summer Smash and then it's trying to get caught up. And, you know, sometimes we go through these little phases with our podcast where, you know, we will take a week or two and kind of chill out. And sometimes people get upset with that. But hey, it is what it is, man.

Well, I think people just, they don't understand like this is not all we do. Yeah. You know, in fact, it costs. Definitely not all I do. Definitely not all you do. It costs me money to do this. you know, but we enjoy doing it. And, you know, it's probably not going to be the first time this summer that there's

going to be some irregularities in the schedule because I have a lot of shit plan this summer, like life shit to do. You know, one of the things I'm going to do for sure is I'm going to ride more motorcycles, which means I'm going to be gone for a couple days at a time. We might miss a show here and there. But I just want to let you guys know that, you know, it's going to continue. And if the schedule wasn't on point on. all the time, you know, that's the way it goes.

I mean, if you guys have complaints, you can send that to my dot at Andy Fasela.com. Yeah. No, man, it's going to be great. And the good thing is, guys, we got a great lineup this week. Yeah. We got a guest on the show coming up. I think tomorrow you guys have that. Super good dude coming in.

Dude, honestly, man, sometimes I just need a break from talking about the shit, you know, Like, it's not a lot of the stuff that we talk about is important, but it's, it's also like, mind numbing, you know, because it's like, you're literally talking about some of the dumbest, craziest stupid shit that's going on in the world from some of the most low IQ corrupt individuals and it just sort of like wears on you a little bit sometimes. Just tax it. Mentally for sure. Yeah.

That's not just what the. IRS does. You know what I'm saying? Yeah. It's a lot, man. Yeah. So, you know, just understand that. And, you know, we're going to do the best that we can for you guys.

As always. Yeah. As always. And so why not start off with making some people better? I think that's the plan. I got three good ones for you. All right, good. Guys, Andy, let's get into these questions.

Any question number one. Hey, Andy. This one had an exclamation point. So, hey. Yeah. Andy, I think one of my biggest problems is that I love the idea of what I could become. I love setting goals, making plans, imagining the future, but there's a huge gap between imagining a better life and actually doing the work required to create it. Why do you think so many people fall in love with potential but struggle with execution?

Oh. first of all, if you're so in love with this idea of the ultimate version of yourself, you think about it, you dream about it, you wish you were that already, how much regret do you actually think you're going to feel if you don't go out and build it? Yeah. Okay. Most people, they have regret, and they don't even really think about what they want to be. They don't, they get to the end of their life or they get to.

to a certain point in their life where they're like, oh man, I could have done more. But those people didn't even take the time to draw the vision in their mind. And you have. And you spend all this time thinking about what you could be, not realizing that's just going to be that much harder to deal with if you don't become it. And then what we're talking about here is awareness, dude. You're aware that you could be more. You're aware that you should be more.

you're aware that you want to be more. And for that reason, if you don't go out and create it, you're going to feel much worse than the average person who never takes the time to actually think about what they could be. So there's that. And on top of that is this idea of how the internet works right now. You know, it's so easy to escape from reality. and paint these pictures and visions and have these dreams about this life that you want to live

and the options are endless and you end up wasting your entire life dreaming of a life that doesn't actually even exist and so this is a big problem in society especially now with the technology that we have it used to be you picked something and then you realize that you had to work really hard to create that in reality. And now there's so many options and we see so many people and we watch everybody else doing all of these things. And we have a hard time picking what we actually want to do that we end up doing nothing. And we end up spending years of our lives wishing we were doing something else,

but failing to make a choice and to go out it. Here's the reality, dude. You got to choose. you got to make a choice what do you want to do who do you want to be where do you want to live you can't do all the things dude okay that's the thing very rarely do people get to have the life of all the things right like to get you get to a billionaire status and you can fly a private jet and you can go to your ranch in montana and you can go to your house in florida and you can visit your businesses that's ultimate freedom but very very few people

get to that point. And the only way they got to that point was they made a decision earlier to get to a certain point. They got to that point and then they made another decision to keep going and it compounds. So the younger that you can realize this, the better because we are on a limited time frame. And I think the internet really damages people in this way because they have such a hard time making a choice because we're so busy watching everybody else live there. lives that we like have a hard time choosing and by the way I do this okay like when I look at like I look at property every single night on the internet and dude I look at houses on the water on the beach and then I look at ranches in Montana and then I look at farms in Tennessee and then I look at

villas in Italy and I'm like fuck dude like what am I going to do go to all these places and like And then you know what happens? I miss that day that I'm actually living the dream that I set for myself 20 years ago because I'm thinking of these other things. And that's something that we have to be cognizant of and all of us can fall into it, including myself. And so I just want to say that because so many of you guys are stuck where you are, because you're failing to make a decision about where to go next.

So you got to pick a path. I said you blame it on social media. You know who I think is their fault. It's fucking Bo Jackson, bro. Bo Jackson. Because he did everything. You know what I'm saying? But the games change now.

Well, you have kids now that are like nine years old and they're dedicating the rest of their life to one thing now. Yeah, yeah. Well, I mean, look, man, everybody who's ever created big, big lives, big success. And that's a relative term. Okay. But like look at a guy like Elon Musk. He just became the world's first trillionaire.

Yeah. All right. Can't even comprehend. No one can. Okay. But here's the thing. He didn't start out saying, oh man,

I want to go to fucking Mars and I want to fly spaceships. And that's not what he did. He started out. He said, here's a problem. And I have a solution that doesn't exist. in reality that I can build and it can be a solution, it can make money. That company was called PayPal.

All right. And you can argue how he got into PayPal or this, that. Here's the reality. He gets the credit for PayPal. That's it. Yeah. Okay. Everybody's like, well, he stole the idea or he didn't, it doesn't fucking matter.

What matters is when people say, how did Elon get started? He created fucking PayPal. Then he took the PayPal money. It was like 200 million bucks. Z, look it up. It was, it was, it was, it was a lot of money, but it wasn't a lot of money compared to what he is now. And he rolled that into other shit.

So then he got here and then he said, I want to go there. Right. And then when he got there, you know, he started to build Tesla. And, you know, then he went to these other things. And that's how it goes. And that's how you end up in that life where you literally have the ultimate freedom. And I know not everybody wants to win on that level. What do you got?

178 million, okay? So pretty close 200. The, it compounds, okay? And I know not everybody wants that big of a life. You don't have to, but you should want a bigger life than the one you actually think you want. Because everybody's heard that saying, shoot for the moon and you'll land among the stars. There's a lot of truth to that. All right.

You may not actually get to that big goal. but you might get 80% there so you need to make sure that that goal is so big that if you only get to the 80% it's awesome all right so these are the the differences of how like the big winners think about things and how things actually materialize and a lot of people back to this person's question they spend their lives dreaming and dreaming and dreaming you know something I had to do that was different than like a lot of these younger people now. You know, we didn't have social media, dude. We had magazines. So like I'd look at magazines and I'd be like, dude, look at this house. And then I'd have to get in my car and I'd have to like drive to the rich neighborhood and like look at it. And like now we're just so inundated with all these things that it's almost like it becomes meaningless. And it doesn't impress you the way that it would if you actually had to go seek it out. So you have to correct this line of thinking and be able to make a decision about what you really want.

But, dude, to answer this person's question, why do I think there's a big difference between what people want and how they get it? I think there's a lot of reasons why. I think those things I just said are a big reason why. Okay. The dream is too available. It's too easy to dream. And by the way, when you're bored, that's the time that you create.

And so we're filling the creation time. that we used to have, like when I was bored, I'd sit down and draw out these business plans and think about how I was going to do things. And I had time to plan out the play and make calls and do these things to actively make this happen. Now that time is just filled with more fucking meaningless dreaming. Okay. So I'm not saying you shouldn't dream, but I'm saying you should make a decision about what the dream is and then fill that time that you waste looking at all the other dreams with a plan to create the one that you've chosen. And so I think that's a big part of it.

I think the biggest part of it, though, is that there's a massive disparity between what people think it takes and what it actually takes. And I think because the internet is so full of shit in regards to how many people pretend to win versus actually winning that people think it's easy. And they think that like, you know, if they don't hit a home run their first time at bat, that it wasn't meant for them, right? If you're not driving a Lamborghini by the time you're 25, then you don't have what it takes.

But you don't realize that even those people, first of all, most those people are lying. They're renting their car. They're strategically marketing themselves in a way that makes them appear to be successful when they actually are. And then they sell you something, which makes them a little money. You all know the game at this point. What happens is that people think they're doing it wrong. It's like in the early days of fitness before the internet came around, the biggest product

that was sold was like lose weight quick, lose weight fast, lose weight easy. And that didn't exist at that time. That wasn't a real thing. But you could make that promise and people would buy it. And what it would happen is, and this is actually the fundamental basis that, um, our entire ecosystem and our fitness companies is based upon, what would happen is people who struggle with their weight. And if you've ever struggled with your weight,

you understand what I'm about to say. They would look for this solution and then this hack and then that next solution. And they would try three or four of these weight loss solutions or these programs or these pills or this powder. And they would never lose weight. And then what ends up happening is they would just give up. And they would say, well, it's just in my genetics. and they'd start telling themselves a story

about why it wouldn't happen, which actually caused them to lose all the rest of the potential for the rest of their lives of what they could live and how they could be. And that's very damaging and ethically wrong. And, you know, the whole fundamental basis, and I think I know the reason that we've been at the top of this game for decades now is because we actually do,

what we're supposed to do. We help regular people get real results. And that requires fucking work. Okay. That requires effort. That requires doing certain things. And I think we've lost that in society as a whole. I think it's coming back a little bit now because people are realizing how much bullshit it is. But you know, we have so many of these people that appear to come out of nowhere and all of a sudden they're rich. And when you have young people who are, and when I say young, I mean young in entrepreneurship, they can be 30, they could be 40, they could be 50, they're just starting out. When they see these people and they go out and they try these things and they don't work,

the same thing happens to them. What happens is they say after three or four things, they're like, well, fuck, I must not have what it takes. It never occurs to them that they're being marketed to and they're being lied to and they're being misled. which actually causes them to give up on their dreams, which is incredibly damaging to culture and society because that person's success would inspire so many more people in culture if they just understood the real path. And that's why I've always been so adamant about telling people

the way that it really is, even though I probably could have made way more money making it seem like it was way easier, right? But dude, I don't feel good about it. that. That's not the truth. The truth is it's hard as fuck. It takes everything you got. It's not a hobby. It's not casual. It's very intense. It's very urgent. And yes, that is not for everyone. So you should know what the fuck you're signing up for. So there's that too. But ultimately, I think the reason that most people can't achieve their dreams throw all that shit to the side. I think these are all

contributing factors is because they don't understand that learning how to execute, having discipline, building grit, having tenacity, building resilience, perseverance, the ability to endure, mental toughness. These are skill sets that you must acquire and then maintain and keep sharp throughout your life. Okay. I was just like most people for most of my life, dude. I looked at other people who had the ability to do things that were really hard for me. and I thought that they were just born that way.

All right? I remember a very specific instance where I had to question this. And it's going to sound stupid when I tell you the story, but I can remember exactly where I was, dude. I had a buddy of mine. His name was Ty. He actually has passed away now. He something, it was a bad deal, but he passed away.

We were at a Cardinals game at Bush Stadium, and Ty was fucked. fucking always in really good shape, dude. He was always in great shape. And I always looked at Ty and I was like, dude, this guy's got the freakiest genetics ever. It's so easy for him. He just looks good all the time. But yet, every time I went to the gym, guess who was in the gym? Oh, Ty was in the gym.

So I knew that he worked out. I knew that he worked hard, but I'd still told myself, oh, it's just genetics. is genetic, but it wasn't registering to me fully, right? Like, these are just things I was telling myself. Ignorantly thinking. Well, I was justifying my lack of dedication to that area of my life. Because I felt like if I could tell myself that story, it would make me feel better about myself, right?

And that's what everybody does. But there was this one instance, we were at a St. Louis Cardinals baseball game, and there was like 10 of us there, and Ty was there. and I remember he was sitting right behind me we had like we had like five seats and then five seats like behind okay and I look I'm we're all drinking beers and you know I got a fucking nachos and all the shit right and I'm looking to the left or to the right and everybody's having fun I turn around and I look at Ty and tie sitting there with a big huge cup of water

with ice in it and then in his nacho tray was just all turkey meat. It was just all turkey meat. And I'm like, why the fuck are you eating turkey meat, bro? Like at a baseball game. And then it clicked in my head immediately. I'm like, damn, this is why Ty looks the way fucking Ty looks. Okay. And then I re- then my immediate thought was, man, that guy's, man, he's got some serious discipline. I don't have that. So then I started telling myself another story. And the next story I told myself was, oh, well, he's, has discipline and I just don't have it. He wasn't born with genetics.

He was born with discipline. Dude, it took me another 10 years after that, another 10 years to figure out that this is a skill and not something you're born with. And so I think that simple acknowledgement from looking at people who have their shit together physically, financially in their life and saying, well, they just have this discipline that I don't have. And if you could simply just shift that perspective to they've invested in a skill set that I haven't learned yet, just as if you would look at our friend Jamie Johnson, who is a tremendous guitar player, tremendous singer. Well, he's been doing that since he was a teenager.

Right. Okay. So you could look at someone like that and you could say, man, he's so gifted. But that's really kind of an insult because he's been practicing that his whole entire life. and now he's a fucking legend, okay? If you did something for 30 years, you'd be pretty fucking good at it too. And that's the reality that people don't understand. They don't understand that it takes way longer than you think. It costs way more than you think in terms of effort and life, what you think is sacrifices, which are actually investments if you follow through.

But also, just acknowledging that the one skill that, you actually lack that's keeping you from being able to go from that dream to reality outside of just choosing what you want is you haven't learned how to adhere to a plan, okay, which is called discipline, all right? And once you fix that one skill set, the ability to draw out a plan and adhere to it and stick to it, now you're in a position of power because most people can't do that. most people lack the ability to stick to a plan long enough for the results to materialize and if chefs did this we'd have some shitty motherfucking food okay just like cooking a meal

and you go get a cookbook and it has a set of directions if you lack the ability to follow the directions how's your food going to turn out okay now if you lack the ability to a set of directions over the course of your life, how's your life going to turn out? It's going to turn out by circumstance. And that's why so many people think that they are not in control of what they actually do. When in reality, they're in control of all of the shit that matters. And we tell ourselves these stories over and over and over again about how we're not actually in control.

But the truth is, you're just telling yourself that, A, because you may not have figured it out yet. Or B, you don't want to actually address the problem and become the kind of person that and follow a plan. So once you sort through all of this shit and you say and you acknowledge, all right, man, I don't have the discipline. I don't have the grit. I don't have the mental toughness. I don't have the tenacity and the fortitude. I don't have the ability to persevere past that first punch in the fucking face. Okay. And the second and the third and the hundredth. Once you acknowledge that, you could start to become that kind of person. And once you become

the kind of person that cannot just follow through, but can get literally everything ripped away from them. You can lose your home. You can lose your arm. You could fucking get sick. Bad things can happen. The weather can be bad. Hurricane can come.

Fucking a blizzard. It doesn't matter. And you still continue to go? You cannot be fucked with. Your success becomes inevitable because you refuse to quit. And you have the skill set of. following through, especially when you don't feel like it, and especially when everybody else quits. And when you do that over the course of time, you end up being the person standing

on the mountain when everybody else went back down. That's how it works. And there's no magic to it, dude. It's not glory. It's not romantic. It's not fun all the time. But I'll tell you, what is fun. What is fun is when you can look back and you can say, I saw all this shit in my head 20 years ago. Now I'm living it. That's fun. You know, so we got to be real about what it actually takes. And you ask what keeps most people, that's what keeps most people away from it, dude. They can't acknowledge or they're ignorant to the fact that it takes a skill set that you must develop and practice and keep sharp over the course of your life to make that dream happen once you've chosen it. And this is why when people, this is why we built live hard. This is why 75 hard exists

because it's the number one problem that keeps people from success. Okay. It's not just about getting your body in shape. It's about sharpening the skill set of discipline. And you know, people who criticize 75 hard, they'll say things like, well, if it worked, you wouldn't have to do it twice. Well, I mean, I don't know, bro. Do you got to take a shower every fucking day? You got to wash nuts. You know what I'm saying? Like, it's a perishable skill set. You know, you guys, the security company, you got to keep your shooting up. Oh, yeah. You got to practice shooting every week.

If you don't shoot for four weeks, your shooting goes down. It's the same thing with musical instruments. It's the same thing with training to run a race. It's the same thing. And for some reason, society looks at these things and they think that they are traits instead of skill sets. And if you can make the mental shift and understand that your discipline, is the most important thing that you can develop.

And if you develop it, then keep it sharp. You are, once you get that dude, you're fucking, you're, you're not limited by anything. You're not limited by anything because it doesn't matter what happens. You're going to keep going. So, you know, that's the game, dude. And like all these hacks and, you know, everybody likes the story of, oh, man, you know, I built this funnel. I fucking made $10,000 today. Cool, man.

What about next week? What about in the next year? What do you have to sell later? Like the whole idea of entrepreneurship has gotten so watered down and convoluted that people really don't even understand what the fuck it is or what it takes or how hard it is or how long it is. And this is why some of the most successful people in the world, you don't even know who the fuck they are because they're they're understanding that they're building an actual mechanism

an actual company with enterprise value because that's how people get wealthy they they build enterprise value and they sell or borrow against it but instead they see social media as their their fucking business and it's like yeah that works today but what's your mechanism what's your machine how's this what are you feeding it into okay and that's a whole other discussion but to answer the question, man, you got to make the shift. You got to make a choice. You got to use the time that you would think about what else you want to do. Make a choice. Take the rest of the time, build the plan, get yourself in a position where you can execute the plan and be able to keep going longer than everybody else. And if you can do that, I always say it comes down to two

things, man. It come down to, one, if you're intelligent enough to not make the same mistakes over and over again, you know, you might make a same mistake twice, but definitely don't make it three times. And also, you could develop the ability to not fucking quit no matter what fucking happens, bro, there's nothing that can stop you. It just, you can't be stopped. You can't be stopped. Yeah, I love it, dude. I love it. Guys, Andy, question number two. Andy, I started a pressure washing company three years ago as a side hustle. I know you don't like the word side hustle. But now it's doing way more business than I ever expected,

which sounds like a good problem to have. But honestly, I feel like I'm making it up as I go. I'm hiring people. I've never managed before. Signing contracts I've never dealt with before and making decisions that affect other people's livelihoods. Did you ever have a period where your business was growing faster than your confidence? This is how it works.

Dude, have you not seen the meme where, like, it shows the entrepreneur standing on the cliff and he jumps off the cliff and figures out how to build the glider on the way down? Yeah. Like, this is the problem that most people think. Most people think it's acquire knowledge, acquire knowledge, acquire knowledge, acquire knowledge, then go. Okay. But tell me a single job that you've ever had or ever known about where you don't learn how to do the job on the fucking job. Okay? Like, you can read the manual.

You can watch the videos You can you know Take the training course But until you get in the fucking game You don't know what the fuck you're doing Okay so I give you massive amounts of respect Because you've figured out what being an entrepreneur is about Which is about going before you're ready

Okay Most people will sit down and they will consume podcasts And they will consume courses And they will read all this shit And they will think about it And then they'll constantly say well, I'm not ready. I'm not ready. I'm not ready. And then all of a sudden, 20 years have gone by and they're an on-paper expert with fucking $0 in a bank account, nothing to show for it.

Okay? If you're such a fucking expert and you know so much shit, then why the fuck haven't you done anything? That's the truth. Okay? You have to go first and then figure it out. Do you think I knew what I was doing when I fucking hired my first employee or when I fired my first employee or when I signed my first lease or when I I fucking didn't know shit bro the first time a dude came in to fucking buy a product back in fucking 1999

the first real customer not the one I knew not your friends okay the dude comes in I remember it dude the thought never occurred to me and I guess you know like we taught the thing now is retard maxing right that's right like it's and what it means people think it's funny but what they don't

they don't understand it's actually a super fucking true concept okay stop thinking about shit and just go fucking do it okay i remember this example dude this dude comes in and i've told this story before he comes in he looks around and he's looking at the products and he goes over to this i remember the product exactly it's a product from a company called muscle tech and it was a product called sell tech the only reason that I knew that to order the product in the first place is because I went to another store and I saw that they had it so I'm like all right well we probably got to have that too that's how much shit I didn't know okay do you know how I came up with the first inventory list of our first order you want to know I don't know this you know the story Z

you never heard this never heard the story no about the camera So dude, so I went in to fucking There was a fucking suck. This is so kind of fucked up, but I'm gonna tell the story So I went in now back in the day we had these little yellow Kodak cameras that were like disposable. Oh, yeah, yeah, okay? And you wound them up, you clicked, you wound them up, you clicked So listen this this would make the point. This makes the point of what I'm trying to make I didn't even know what fucking products to order. So I went into this fucking supplement store that was in the gym I worked out in. And they had a fucking, like a laminated price list.

Okay. So they had all the products. And then it was a ring. There was a ring that connected like three pages. I took the price list. I took my camera and I took pictures of it. Okay. Because I couldn't take it home.

There was no cell phone shit. Yeah. So I like sneakily fucking grabbed the shit, took pictures of it, took the thing to fucking Walmart, got the fucking list developed, and then those are the products I ordered. That's crazy. That's how I started the, that's how I knew what to order. Okay. That's incredible.

So, so listen. So this guy comes into the store and he's looking at this product called Cell Tech. And I'm like, he fucking, and bro, this didn't even occur to me. Like I hadn't even, you want to talk about retard max? bro I was a biggest fucking retard maxer their fucking ever was I was the OG of it you maxed out all I knew was that I'm doing it yeah that's it dude and that's all you got to know by the way so this guy comes in and it never occurred to me that like I should probably like know all these products okay dude seriously man it never even occurred to me so this guy comes in he

fucking looks at the product and I remember it was over on the right side of the store and I was behind the counter and you had to go around the left to get out and the guy the guy walks in and he's like he picks up the cell tech and he's looking he's like what's this do and i'm like and it dawned on me i'm like oh fuck like i don't fucking know so i like nonchalotly like walked around the counter and like acted like i was going to just come out there and talk to him and i picked it up i turned it around and i said well it says here and i just started reading the shit that it said on the fucking label dude and we're one of the things it said on the label because it had creatine in it. It said gain seven pounds and seven days.

And I said, dude, seven pounds and seven days sounds pretty good to me. Like that, like, yes, dude, that's where I started. And he bought it. That's beautiful. Okay. But like this, the point I'm making here is that the difference between people who do shit and people who don't is people that have the courage to just go or the ignorance to go without having to know everything.

Okay. And dude, you know, so when you say, oh, you know, like, first time I hired, I didn't know what, no shit. Like, you're not going to know anything the first time you do it. And by the way, that's how you learn. Okay. You're going to hire the wrong person. They're going to fuck you over. You're going to recognize why.

And then the next time that same kind of person comes around, you're going to be able to be like, Oh, I remember what happened last time, and you're not going to do that. When you sign a contract and you don't read the whole thing and then all of a sudden it creates a big fiasco, then the next time, which by the way, all this shit's happened to me, the next time's going to come through you. I'm like, well, I fuck it better read the contract. And then you're going to see that little part that fucked you over and you're going to be like, no, not doing that. Okay? And then it's all these little lessons compounded over and over and over and over again to give you the skill set.

And this is why people have it wrong. They're so afraid to make mistakes, not realizing that the mistakes are what create the wisdom that 10, 15 years down the road allow you to become a super effective operator and business owner. All right. So, yes, I've been there. Yes, I understand what that is. And yes, every single person that's ever built anything significant did not know what the fuck they were doing when they started, dude. They just had balls and they had courage. And they said, fucking, I'm doing this.

and they went and figured it out. And they didn't give a shit if people made fun of them. They didn't give a shit that they look stupid or they stumble or they made mistakes. They didn't care because they had made a decision about what they were going to do. And they said they figured it the fuck out. And right now we deal in this era where there's so much fucking information and so many different opinions, which by the way, 99% of the opinions are from people who have never done anything. All right.

This is why I'm so hard on these guru people on the internet. You should not listen to fucking anybody who hasn't built something real that you can see. If you can't see it, you shouldn't listen to them because it's marketing bullshit. A lot of these people will say, oh, I built this and this and this and this and this, but you never see it. How come? What benefit do they get from hiding what they built from you? If they were trying to sell coaching and trying to help people and show people, wouldn't it make sense for them to show all the shit that they built and like make it open to the public to see? How could that hurt them?

It could only hurt them if it wasn't true. And we have to get, we have to become more intelligent about who we're listening to when it comes to these opinions about success. You know, Ed Milet and I who have both built multiple fucking companies, big ones, we have this group called Aratea Syndicate where we coach other entrepreneurs. I did my call two nights ago, and one of the questions that was in the call was this woman who's been in the group for a long time, she said, well, I'm listening to this person and they're saying do this. And then this person, and they're saying to do this. And she's like, I don't know who to listen to. I'm like, because you're listening too many fucking people, bro.

okay, when you get on an NFL team, you listen to your fucking coach. You don't call the coaches in the other team and say, what the fuck do I do? They're all going to tell you some other shit, okay? You have to make a decision about whose information you're going to listen to. And by the way, there's probably fucking five people on the internet that are actually real entrepreneurs who have proven time and time and time again that they understand how to fucking win. pick one of them and fucking listen to what they say and everybody else don't listen to it because it's just going to get you frozen with you know the paradox of choice the paradox of choice is basically when you present someone with too much information they choose nothing okay like

if too many options if if i have product a b c d e fg and and i show them all to someone people can't choose. But if I have A and B, they can make a real choice. So think about that in terms of your information that you're consuming. You have person one, person two, person three, person four, all the way to person 50, and you're trying to figure out who's telling what. Bro, pick the most credible motherfucker, listen to what they say, and your chances of a positive outcome go up exponentially and you won't get frozen by the overwhelming amount of choices that you have. So to answer the question, dude, yeah, that's how entrepreneurship works. You figure it out as you go.

That's how it works. Did you learn? What did you do after the sell tech situation? I fucking learned. I figured out like, oh, well, I better learn this shit. So I mean, dude, we only saw one customer a day if we were lucky back then. So I spent the rest of my time Literally going around and reading all the labels and reading the the listen man you got to understand

The internet wasn't a thing There was no like I couldn't go on the internet and like find out shit It wasn't like that there was like email like there was email But like there was chat forums, but like you don't know who the fuck you're talking to So I went around and I fucking I I I I I started reading all the shit and then the shit that I didn't know I would go get books I buy books on the topic and read about that part of it that I didn't know and I accumulated all the knowledge you know and over the course of 10 years of doing that I became a very knowledgeable person about

these things you know I surrounded myself like dude I get on the phone with people I would call people who were PhDs in these things and I would ask for an hour of their time and I would have a discussion and they you know and back then people would just tell you yeah way more accessible ironically way more people were made way more well now everybody you know they want to they want to fucking posture and they want to charge and you know but like bro you got to remember like these guys who were running these studies and shit back then no one gave a fuck about them these are just dudes sitting in their office running fucking studies on you know muscle protein synthesis and you know fat loss and like all these different things.

So like I'd figure out where the fuck they were and I'd call them on the phone. They were probably excited. Yeah. I talked to them about it. Yes. Yes. And so I just did what I had to do to talk to credible people to increase what I knew. And then, you know, after a number of years, you know, the next day I knew more.

Next six months I knew more. The next three years I knew a lot more. And after 10 years, I fucking knew what the fuck I needed to know. But you went. Yeah. I love it, dude. I love it. Guys, Andy, our third and final question, Andy, question number three.

Andy, I'm 31. And I recently went through a rough stretch. Work was stressful, money was tight, and there were some family stuff going on all at the same time. What bothered me wasn't the situation. It was how I handled it. I got short with people. I stopped taking care of myself and basically abandoned every habit I'd built. It made me realize that when life gets hard, I become a completely different person.

So how do you build the kind of character that doesn't disappear the second things get difficult? Well, you got to invest in building yourself into that kind of person. That's what we talk about with Live Hard. Okay. If you can only operate when everything is good, I hate to break it to you, but you're not going to be able to operate most of the time as an entrepreneur because most of the time as an entrepreneur, shit's burning the fuck down. Even when everybody's smiling and they're pretending it's good, there's so much bad shit.

shit happening that you're trying to solve, you're not going to be able to be effective. So you have to understand, and you already do, you've already learned the lesson. Understand this. By you asking the question, you already have figured out the answer. Most people would not have the awareness to understand that I need to fix how I reacted in this scenario so the next time I don't react that way. that's a pretty high level of awareness that most people do not have. So having that level of awareness is a very good sign that you have what it takes to be

successful long term. You had a problem. You had a situation, which by the way, every entrepreneur goes through this. Like they have life too, man. Like people get sick. Their dogs get sick. They get in car accidents. Bad shit happens.

The economy changes. Just think, you know, fuck, dude. I couldn't, you could go on and on and on and on and on. The secret to being a great operator is that you have to be able to operate effectively at a high level when shit is not going well. And so if you're someone who can only operate when things are going well, you're going to get killed by everybody else that can operate no matter what. So, by the way, there's very few people like that. But it can be built. It can be trained.

It can be acquired by intentionally building yourself to be a disciplined, high functioning, high executing, diligent human being when things are hard. This is the live hard lifestyle, bro. This is what it's about. Okay? People are like, well, can't they just do two workouts outside because it's raining? Motherfucker, when do you think it's going to be perfect outside? You're only going to go out and work out when it's fucking perfect. You're supposed to do things when it's inconvenient.

The more times you do things when it's inconvenient, the better it makes you doing it when it's convenient. And it gives you an advantage because everybody else is staying inside when the fucking weather's bad too. Right. So every day, and let's just break this into business, every time life happens to a mediocre or bad entrepreneur, what happened to you happens to them and they fucking give up. They quit. They go down the rails. They fucking quit all their good habits. They lose all their momentum.

a great entrepreneur, someone who consistently wins over and over and over again, they do the opposite. They see these opportunities of hardship as times to get ahead, understanding that everybody else is quitting when these times come. So they actually get excited when these things start to punch them. When these bad things start to happen. They say, yeah, fuck that. Bring that shit the fuck on, bro. You ain't breaking me. And that's the mentality difference.

comes from you pushing through these things over and over and over again to the point where you trust yourself that it doesn't really matter what's coming your way. Now, are there exceptions that are going to derail you in your life? Yeah, man, you're going to go through some really fucking hard shit. That's just wait. You're 31, right? But what better reason to train yourself to handle that shit now? So then when it does come and there is a lot on the line, you can keep.

your shit together when you know everybody else is quitting. Every single successful that I consider successful entrepreneur operates at a high level no matter what's happening around them. Okay. If they get derailed, if they get bad press, if fucking something happens, a natural disaster, it doesn't matter. Their shit still gets done at a high level and oftentimes at a higher level when things are challenging because they understand that this is a test that they have to pass in order to keep the space between everybody else. You're not the only motherfucker that bad shit's going to happen to you. It's going to happen to all your competitors.

It's going to happen to everybody that, you know, you're in business against. And you want to be the person that when that shit happens, you can push right through it and knowing that every single time they don't, you're gaining more market share, you're gaining more momentum, you're gaining more ground. That's the game. That's how people start out at zero with, you know, let's say a hundred other competitors. And then at year five, you know, these people have gone through hard times and there might be 50 left.

At year 10, there's more hard times. And then there might be 10 left. And at year 20, there's two left. And you're fucking winning. And everybody else is out of the game. And that's how it works, dude. So training yourself to be. one of these people who could push through these difficult times is not a nice thing to have.

It's a requirement of long-term success. And all you have to do is realize that most of the things that affect your outcomes are always in your control. Okay. Yeah, people are going to fuck you over. Yeah, bad things are going to happen. Yeah, you're going to have a bad idea. Yeah, the market's going to shift.

Yeah, yeah, yeah, yeah. But at the end of the day, you can control what you drink, what you eat, the information you put in your mind, who you associate with. All of these, how you move your body. These are the things that create the most effective weapon, which is you. You're the fucking weapon that allow you to push through. So even when there's total chaos in your life, if you can still stay in control of the things that are in your control, you will keep the momentum moving forward. while everybody else falls off. Most people will never understand this.

Most people will go through a time like this person just said, and they will say, well, fuck, you know what? I got divorced, my fucking house burnt down, the economy shifted, and they'll just fucking quit. They just quit. Out of my control, okay? Yeah, they'll just quit, dude.

And like, that's not how it works. those are the times that it's most important to get dialed the fuck in and make sure that you keep whatever the fuck you can and keep moving forward and that's the difference between people who win and people who lose that's the difference between average and great that's the difference between you know looking at the menu your whole entire fucking life and worrying about what the fuck you can order and paying for your entire company and not giving a fuck what it costs like that's the difference can you push through the hard shit can you push through the hard shit that is so fucking hard that you know that every single motherfucker besides you is quitting. If you become that person, you are literally fucking unstoppable. Unstoppable. So like that's the game, dude. How can you become that person?

Well, you become that person by living a discipline lifestyle and every single time that one of these tests come your way. you don't look at it as a tragedy you don't look at it as and it might be it might be but you got to close that gap between that sulking and that why me and god hates me and all this shit that we all think when things get hard you got to close that gap and say fuck it it is what it is and i got to move forward from here and if you can close that gap and keep going you're going to win most people can't close the gap ever. Most people would have got stabbed in the face at 23 years old like I did and then told a story their whole fucking life about how they got stabbed in the face. It would be the most significant

thing that ever happened to them and their complete story and excuse for why the fuck they're sitting on a bar stool at three o'clock in the afternoon on a fucking Tuesday not doing shit with their life. That would be their entire identity. Oh man. You know, I I got stabbed in the fucking fit. And like, bro, like, I did that for a year, by the way. Like, I made, that was a year. Yeah, it took me a year. But now, now I understand how to fucking minimize that gap.

And, you know, some people will say, and I've been told this, they'll say, well, you lack empathy. No, it's not that I lack empathy. It's not that I don't understand. It's that I understand that if I sit in that spot, it's going to ruin everything. So I have to fucking accept it and move forward. immediately. Things that are out of your control are fucking out of your control. You can sit there and you can cry and you can whine and you can go to therapy and you can talk about healing and all

this fucking bullshit. But at the end of the day, bro, eventually you got to move past it. And that's why I have this big problem with the fucking therapy industry. They want people to sit in this fucking shit for years and years and years and years and years and years and convince people that they're fucked up because of something that happened to him and it keeps them from moving past it. Like, bro, you can't move past something that you constantly revisit over and over and over and over and over again and build your identity around. You can't become a non-victum if your whole identity is there's something wrong with me or something bad happened to me. Something bad happens to fucking everyone. The point is, how do I overcome that and how do I win in spite of that

so that other people who have gone through similar things can be inspired to get past that. It's always the people too that the shit really isn't that bad. Okay? When you see people, one of my favorite examples is a race car driver I mentioned here on the show before, Alex Zanardi.

He recently passed away. He was in a fucking wreck where he lost both his legs in a race. Okay? He was one of the best fucking, race car drivers in the world This guy went on to become a champion wheelchair racer Okay, then he got back into racing cars again and he won more fucking trophies at racing cars with no legs When you the people who face the hardest hardships

They don't have a choice but to accept it There's no therapy to regrow your motherfucking legs yet So it is what the fuck it is. Okay, okay? Like you don't have legs now now what and if you could close that gap and dude you know this is like a real thing the people with real shit that happens to them they don't have a choice but to accept it the people who have false victim bullshit they can wallow in it because it's not something that they have to fucking accept right so they get to like tell a story and create identity and like fucking you know poor me poor me poor me Not realizing that they're going to waste their whole life stuck in that cage they created. A person who gets in a car rack and loses both their legs, they know that their legs ain't coming back. Like they're not coming back, bro. I keep moving.

Okay. So what the fuck we're going to do? Crawl if I have. Right? So the harder the situation, the bigger punch, the more likely people accept it and move on because there's no other option. You see what I'm saying? Absolutely, dude. So we got a big problem with this victim mentality in the world.

Like, it's not like I'm minimizing the bad shit that's happened to you, but if you're being real about it, dude, there's been people that have had a million fucking times worse shit happen to them who have gone on to do exactly what it is you want to do and more because they accepted the reality of their situation very quickly and went forward anyway. And those are the stories that matter. No one fucking wants to hear your whining, bro. No one wants to hear your fucking sad story. There's so many fucking bullshit sad stories. No, yeah, you might get some claps and you might get some likes and you might get some attention on the internet. But at the end of the day, that's, that's the bullshit that hurts other people because they see someone who might have went

through a similar situation that they went through and they see this person wallowing in it. And, and creating this victim identity and building this, you know, I'm a victim and this is why I can't do this. And then they think that's how they should behave when in reality, what would serve them better is if you were to do something like this. Hey, all this bad shit happened to me, but guess what? I still went on to do this and this and this and this and this. That's inspiring. Those are the important stories. So which one of those stories are you going to fucking tell about yourself?

Because one is very selfish and the other one helps a lot of motherfuckers. I love it, dude. I fucking love it, man. Guys, Andy, that was three, dog. All right. Well, we'll see you tomorrow. Yeah, buddy. Don't be a ho.

Share the show. We're from sleeping on the floor. Now my jury box froze. Fuck a pole. Fuck a stole. Counted millions in a cold. Bad bitch, booted swow. Got her on bank row.

Can't fold. Just a no headshot case closed.