REAL AF with Andy Frisella - 208. #75HARD + #LIVEHARD: Winning The War Within & Unlocking Your Full Potential

Episode Date: January 2, 2022

If you're serious about improving in 2022 and becoming the best version of yourself, the #LIVEHARD program and #75HARD are the exact tools you need to become unstoppable. In today's episode, Andy talks in-depth about the complete #LIVEHARD program, including #75HARD, and how you can get started today to crush 2022 and beyond.

What is up guys, it's Andy Priscilla and this is the show for the realest say goodbye to the lies, the fakeness and del delusions of modern society, and welcome to motherfucking reality. Guys, today, I have a real special treat for you, okay? I'm actually going to solve a big problem that we've had for the last two years right now, all right? For the last two years, I've had to explain to people that for them to learn about 75 Hard, they've had to go to episode 14. And then for them to learn about Live Hard, they had to go to episode 80. And so what you're about to hear is actually those podcasts linked together in a way where people can learn about the entire program in one listen without having to flip back and forth. I figured this would be a great way to start the year since I know a lot of you guys are starting the program right now. And a lot of you guys are committed to Live Hard

program. I figured it would be a great way for you, uh, not only to, um, get going on the right foot, but also make sure that you're not missing any, uh, you know, dots on the I's or cross on the T's. Okay. Because the worst thing that happens with 75 hard is people get, you know, their information from some weirdo out there who's making it their own thing and they're you know for whatever reason uh and they end up missing some tasks okay so this will give you the exact comprehensive complete program start to finish 75 hard which is part of the live hard program which is a year-long program that is designed to be repeated yearly okay so here you go, today I've got a very special episode for you. As many of you know, I have a program that I talk about called 75 Hard.

And what I wanted to do was to make a very organized and concise overview of this program for you all because the original episode from 2019 in March on the MFCEO project feed is kind of all over the place. So I wanted to reorganize this so that you guys would have a better understanding of what to do, why to do it, and what the program basically will do for you and all of those things. So if you're interested in 75 hard and you've heard about it and you've seen the hashtags at the time of this recording, we're sitting at like one hundred and twenty five thousand hashtags organically. It's gaining a lot of momentum and a lot of steam. And the reason it is is because it works. This isn't something that we advertise or that i put an advertising budget behind it's just spread through word of mouth and so to have something spread organically like that it's very effective and so what i wanted to do is i wanted to just create this for you guys to make it easy for you

to understand what the program is why you should consider doing it and what you can expect through the program so as you guys know you know people waste tons and tons and tons of time and energy and money on courses that teach you how to get healthy how to succeed in business how to have better relationships how to do in business, how to have better relationships, how to do everything that there is out there. We've never lived in a time where there's more courses on things to do. And the reason these courses don't work and never work is because most people lack the willpower and the discipline to actually put these things into play. And I want you to think about something for a minute.

What would it be worth to you if you could learn to create within yourself the skills of discipline, self-worth, fortitude, grit, self-control, self-esteem, and confidence. All of these things come together to create what is generally called mental toughness. And most of us, me included, lack that at certain points in our life. The first thing you have to understand about mental toughness is that it's a perishable skill. It's something that you have to practice consistently for it to be at a high level. A lot of people don't understand this. A lot of people can't understand why they don't have confidence, why they don't have self-esteem, why they don't feel good about themselves. Why is it that so many other people have all of these

things and seem to have it all figured out, but we don't? I wondered this my whole life. I can remember going places and wondering what makes that person so special? What makes that person stand out? Why does that person continue to win over and over and over again? You guys all know what I'm talking about. You're sitting at a place, a meeting, a restaurant, at work, and this person walks through the door and everybody stops and looks at them because they have something about them. This is what I'm talking about. That thing, that thing that they have that we don't have. And we're trying to figure out why we don't have it. This is what I'm talking about when I talk about mental toughness. How many times have

you started something only to get through it for a week, two weeks, three weeks, and then fall off and then go back right where you were? See, I struggle with my weight my whole life. I've also struggled with confidence my whole life. I was never a cool person I was never cool. I wasn't the captain of my sports teams There's a lot of people think a lot of people think now like oh, dude, I bet he was a leader No, I wasn't I wasn't a leader. I was just a kid trying to figure it out just like everybody else and um this

All the things that i'm talking about that I'm going to go through in this podcast are how I develop these skills, which is what they are. Okay. These things that I talk about, discipline, self-worth, fortitude, grit, self-control, self-esteem, confidence. These are all things that you possess inside of you that you just haven't built yet. Okay. It's like a seed, right? If you have a seed in the ground, the seeds there, you can't deny that it's not there, but unless you water it, unless you take care of it, it's not going to grow. Similar to a muscle in the gym. All of us have muscles. All of us. Doesn't matter how big or how small, how old or how young, we all have muscles.

But certain people have bigger muscles. Why do they have bigger muscles? Well, the reason that those people have bigger muscles is because they train those muscles consistently and then put the proper fuel into their body so that those muscles can recover and grow and become stronger mental toughness confidence grit all of these things i'm talking about that actually create all the great things in life including finances fitness your relationships everything your success in every area of life comes down to these skills. But why aren't we training them? How do we train them?

See, that's something that I figured out a long time ago. How come we don't have a program to build all of these things like we have to build our bodies? Well, that's what we're talking about today. We're talking about how you can go out and fix your brain to a point where all of these other programs that you want to buy and learn how to do will now actually take care of themselves

because you have the ability to execute consistently. All right, that's what we're talking about. I want you to think about that. What would that be worth to you to have? What would it be worth to you for you to know for sure that when you said you were going to do something, you actually followed through? What would your life look like if that were the case? How different would your career be? How different would your relationship be? How different would your relationship be? How different would your body be if you actually knew that if you said you were going to do something, you actually did it? How much better would you feel about yourself if you could look at yourself in the mirror every single day and say, dude, I'm proud of you. I'm happy. I'm glad I'm you. Think about that.

What is that worth? Well, the good news is I'm going to give it to you for free in this podcast. So you don't have to pay anything. So before we really get into the nuts and bolts of this, I want you to know what 75 hard is all about. This is not a trendy fitness challenge. A lot of people think this is a fitness challenge or some sort of Instagram challenge or some sort of fun. This is not that. This is a program that has been created to develop mental toughness and it has developed

mental toughness in tens of thousands of people who completed it. In fact, if you complete it exactly as I go through and I'm about to go through in this podcast, I guarantee you after 75 days, you will look back and say, this is the greatest thing I ever did. Now, if you try it, quote unquote, try it, and you come out 21 days in or 42 days in or 60 days in, I'm going to tell you right now, you're going to be pissed at yourself. And it's probably going to make you feel pretty crappy. And it's probably going to make you feel pretty down. But knowing going in that if you complete it and you come out the other side what you're going to gain I promise you it's going to be the best thing you ever did okay so before I get into the nuts

and bolts of this you're probably wondering who am I and why should you listen to me well because I don't want to take a whole bunch of time talking about myself and what I've done you could just go to my website. It's andyfrasella.com. Click on the about me in the bio and it'll tell you all about who I am and what I've done in life so far. But the important thing is this. I've always been interested in mental toughness because I never had it. Okay.

And I've been studying mental toughness for 20 plus years. And I've developed these skills of mental toughness in my business and in my life that have allowed me to create an amazing life. There's really no other way to say it. But the reason I launched this program, the 75 hard program last year is because a certain piece of this puzzle fell in place for me. I always wondered why it was and how we went about learning how to be mentally tough. I always wonder why there wasn't a book or a course or something out there that actually could help us do this. Yes, there's a lot of theories. Yes, there's a lot of words to read out there.

No, there hasn't, from my knowledge, been anything out there that's been created to help cultivate this skill. And on my podcast, the MFCEO Project, which is a podcast I did from 2015 to 2019, it was the number one business podcast in the world. And I was fortunate enough to be able to interview some amazing guests. One of these guests was James Lawrence, okay? And otherwise known as the Iron Cowboy. The reason he's known as the Iron Cowboy is because he did 50 Ironmans in 50 consecutive days in 50 consecutive states, okay? This man did something amazing and I doubt that it will ever be replicated in the history of humanity and if it is props to that person because this is tough all right after three days

he lost all of his toenails off of his feet so he had 47 more iron mans to go with no toenails all right so this dude's tough and he knows what it takes to be mentally tough. And while we were talking and while we were doing the show, he said something that made everything click for me. He said, you have to intentionally put yourself in places that are uncomfortable. And I never thought about it like that. I knew subconsciously what that was, but I'd never heard it said like that. Everything kind of just fell into place as soon as I heard that. And if you go listen to the podcast, when he says it, you can hear that. I'm like, whoa, all right. It clicked. And I got fired

up immediately, man. I went home. I started thinking about how I was going to put this program together. And literally by the next day, I had this program put together and it was called 75 Heart. I decided on 75 days because I knew it's going to take a lot longer than the 21 days. Everybody says to form a real habit. We've all heard it before. If you do something for 21 days, it's going to be a habit. Well, we also all know that that's not true because we've all done stuff for 21 days and

it didn't stick. And so at the time I had a bet going on with an entrepreneur group that I run called the Arte Syndicate that I had a bet with the group that I would get to 10% body fat or I would have to pay $250,000. All right. So that's where the 75 days came from because it happened to be 75 days to my deadline. I knew that was much longer than the 21 days. And I had a pretty good idea that these things would stick. And you know what? It turns out that I was right. And the reason I can know I was right is because there's been 50, 60,000 people that have completed this program. And if you go search the 75 hard hashtag, they'll tell you what it's done for them. It's done things that nothing else ever has. All right.

So I thought through the requirements very, very well of the program and all the things I had learned over the last 20 years, basically I put together in this program so that I could help you guys understand what kind of structure it has been for me to create the mentality to go out and live the life that I truly desire, which I do every day, by the way. Okay. So I'm going to go through a bunch of things here, and you're probably going to want to take notes if you've never listened to this before.

First thing is this, all right? 75 hard requires absolutely zero deviation, zero compromise. You can't tweak the program to your liking. This is the first thing that everybody tries to do. When they look at the program, they look at it and they say, well, that's going to be inconvenient. Well, that's going to be hard. Yeah, it's supposed to be inconvenient and it's supposed to be hard. You can't tailor it to your situation. The reason for that is that you have to understand that in life, conditions are never going to be perfect.

You're always going to have to do things that you don't want to do. And the minute you start tweaking or compromising, that's what opens the door to quitting, okay? So you have to commit to the program 100% and you have to do the requirements of the program to the letter no matter what before you go to sleep for that day. If you compromise on anything, if you do one of the workouts that's supposed to be 45

minutes and it's 42 minutes, you have to start over from day one. If you miss something simple, like you read nine pages instead of 10 pages, you've got to start over at day one. If you miss something simple, like you read nine pages instead of 10 pages, you've got to start over at day one. If you missed one ounce short of the gallon of water that it's asking you to drink, you have to start over from day one. And there are no exceptions for this. It doesn't matter how many kids you have. It doesn't matter how busy you are.

It doesn't matter what your current role in life is. It doesn't matter how busy you are. It doesn't matter what your current role in life is. It doesn't matter. There are people who have completed this program that have those same challenges. Lots of them. We've had people who are eight and nine months pregnant finish the program two or three days before they gave birth. Now, I'm not recommending that's what you should do, but that's a fact. I've had people do that. I've had people who literally have no legs and one arm complete this program. Okay. I've had people that run seven, six, multiple huge companies like myself, complete this program. The minute I go through all these things, you are going to have all these excuses come into your head and you're going to

say, well, this is why I can't do it. That's normal. You need to squash that voice in your head. You're going to learn real quick. I call that the bitch voice. Okay. The bitch voice is the voice who talks you out of doing every single thing you know you're supposed to do. They tell you all the things you know exactly what you need to hear to not do it. And it's what costs you every single thing that you truly want in life. It's your bitch voice. So as I go through this and you start to think of objections, I want you to understand lots of other people have done this

and lots of other people have finished it the right way. Now there is some people, because this is on the honor system, who have skated their way through and not done the things that they're supposed to do. And then at the end, they try to celebrate and be a part of the group. And I'm going to warn you up front, the people who finish it the right way can always tell who those people are. Okay. If you follow the program exactly as it laid out, you will be a completely different person. You will look different. You will talk different. You will speak different. You will fucking think different. Okay. You are going to be a different human completely. If you pretend you will get none of those benefits. That's something you have to know up front. And I would recommend this.

The more times you have a quote unquote hiccup through the program and you quit, the easier it is to quit and the less likely you are to actually finish the program. So I would highly, highly recommend that you know going in that if you start this program, you absolutely have to finish it. No exceptions. And if you fail and have to start over, your chances of seeing it all the way through go down. Know that up front. The first time matters. And if you fail it, it's going to hurt bad. All right.

So understand this moving forward. Now, what I want to do now is I want to go through the five critical parts of 75 hard. Okay. I'm going to go through them in general and maybe a little bit of detail. And if you want to know more and more and more, I have the website, 75hard.com. And also I have a book coming out real soon that you will be able to pick up. That's just called 75 hard. And it details all of these things out in depth. It actually includes what I did the first time I went through the program, how I accomplished it, and some of the frequently asked questions and all that. It tells you the whole story. So this will be an overview.

All right. So what I'm going to do now is I'm going to go through the five critical tasks of 75 hard. Now, before I go through them, I want to stress extremely hard. Okay. That your integrity in this program is everything. There is no system that checks up on you. There is no coach that checks up on you. There is no anything that checks up on you. And that's by design. The reason there's nobody to check up on you is because we're teaching you how to coach yourself. If you know how to coach yourself and you know how to be disciplined in yourself and you create these skills in yourself, you will not need other people to remind you. So this is going to be work for a lot of you guys to do this. You have to have integrity.

You might lose some weight. You might look better. But mentally, you are not going to get what this program provides when you adhere to it 100%. I promise you. Okay? So there's magic to this, but it has to be done completely with integrity. If you fail, start over and see it all the way through.

Lots of people do have to start over and see it all the way through. I've got people who have failed four, five, six, seven, eight times and made it through. Okay? Those people are completely transformed and you can ask any of them if they got something out of the program when they failed versus when they completed it and you can figure out what it does. All right. So here are the five critical tasks of 75 hard. The first one is this, choose a diet and commit to it. I'm not going to tell you what diet

you should do. There is no specified diet. You need to choose the diet according to your goals. Meaning if you want to lose weight and get leaner and get in better shape that way, then choose a diet and commit to it that entire time for that goal. If you want to gain muscle and you want to get leaner that way, same thing all the way through, all right? Here's the thing. Certain diets like counting macros

allow for people to eat junk and stack calories. That is not the point. You are missing the point of what this program is about. If you're going to do a calorie counting macro based diet, the food needs to be clean all the way through. No trying to wait all day and then eat pancakes at the end of the day or snacks. This is about building mental discipline. Okay. And here's the thing about the first requirement, no cheat meals. Lots of people bucket this and they say, well,

how do I go 75 days without cheating? Well, lots of people have done it. I did it twice last year and it was the best thing I ever did. And I'm going to tell you right now, the first six days and seven days are the hardest because most of you have never gone more than a week without taking a cheat meal. That's the truth, okay? So this is going to be something different for you and it's going to be difficult. This is not called 75 easy,

but remember what you're going to get out of the program. All right. So choose the diet according to your goals. It's okay to get a trainer or a consultant to help you with your diet. A hundred percent recommend that there's lots and lots of great professionals out there that can help you with this thing and you have to stick with it. And also no junk, none, none whatsoever. Not one bite. If you eat one chocolate chip in your macro diet, you start over. Okay. And here's the other thing that you need to know that goes along with 0.1 and no cheat meals. That means no alcohol either. Not a drop, not a beer, not a wine, not a glass. When you get home, nothing for at least 75 days. Okay. This is part of

following a diet that is going to improve your physical self. You need to eliminate alcohol. And I know a lot of you guys are sitting there saying, Oh dude, how am I going to make it through with no alcohol? Trust me, you can do it. All right. There's a number of reasons for this. Empty calories. Okay. Psychological addiction, physical addiction. All right. Also, by the way, we're talking about detoxing your body and mind for 75 days. A lot of you guys who drink regularly. And by the way, I used to be one of these people. So I know you don't understand how foggy you are because of this lifestyle. I used to be the guy who went out on Thursday, Friday, Saturday nights, and then day drank on Sundays.

And I was running companies like that. And I can tell you right now when I eliminated that from my life. And by the way, I still enjoy a drink. I'm not some anti-alcohol zealot. I still like to have some beers with my friends or a glass of wine or some whatever's around. Actually, it's whatever's free. All right, let's be honest. But this program does not allow for that. So zero alcohol for 75 days. So that's the first requirement. Choose a diet that is going to be aligned with your personal goals of your body and stick to it.

This is not choose a diet like saying, oh, well, I'll eat fast food the whole time. That's a diet. That's not what I mean. I mean a diet that is going to improve your physical health. Point number two, drink one gallon of water every day. Everybody knows there's all sorts of health benefits to being properly hydrated. And drinking a gallon of water, it sounds pretty easy. Lots of people recommend it.

It's a lot harder than that. You're going to have to make sure that you start early and be consistent throughout the day. Your increased physical activity that we're going to get to in a minute is going to require more water. You're going to have to be disciplined to drink more water throughout the whole day so that you're not chugging a gallon of water right before you go to bed, which by the way, I had to do a few times the first time I went through because I was undisciplined about doing it throughout the day. All right. So you have to drink a gallon of water every day. Point number three, you have to commit to two 45 minute workouts and one of them has to

be outdoors. They cannot be consecutive. You cannot go from one workout indoors to the workout outdoors. That is not what this program is about. They are separated. The reason they are separated is because it's supposed to be inconvenient. You're supposed to make it harder. The reason you're supposed to make it harder is because you're trying to develop and are developing these certain mental skills. So you have to rid your mind of the idea of that you're not where you want to be in life is because you try and change everything to suit you. Unfortunately, the world doesn't work that way, and this is a big problem for a lot of people. A lot of people think they can throw a fit or be stubborn or be mad or say this doesn't make sense and they get to get out of

stuff. And you know what? That's not how the world works. Not if you want to win. So you have to do the two 45 minute workouts. And again, you have to decide what these workouts are going to be according to your goals. I don't care what you do. In fact, maybe you should hire a trainer or a coach to help you do your workouts if you're a beginner. If you're not a beginner, do what you gotta do. Most of the time, I lift weights in one workout and then I do outdoor walk, run, blend on the outdoor workout, okay? So those are two separate workouts.

Now you will have to do workouts and in climate weather, you will have to do workouts in thunderstorms. You will have to do workouts in snow. You will have to do workouts when it's hot. You will have to do workouts when it's cold. This is the point of the program. Conditions are never perfect. And one of the reasons that most people can't get through life in an effective way is because the minute that conditions are off, they throw the towel in on their plan. 45 minutes outside, no matter what. Sometimes, you might have to drag a piece of equipment out in your driveway and do it at 1 o'clock in the morning.

I did that a number of times. Sometimes, the day might be perfect and it might be no problem. I love those days too. But what you're going to see is that as you go through the program and you start to develop these skills of mental toughness is you're going to start to crave the inclement weather because you know that it's a test. You know that it's something you need to overcome and you're going to take pride in this because you know that nobody else is doing it. There's something extremely empowering about going out on your local running trail or your walking trail when it's raining outside and there's nobody there. And you know that you're the only person that's out there paying the price. That will help build you. Okay?

This is what champions are made of. This is what greatness consists of. It's doing things that you know you're supposed to do when you don't want to do them and when nobody else is doing them either. This is a huge part of it. So don't skip this. Don't cheat it. Don't buck at it. I promise you, you're going to end up loving it. And my little asterisk to that whole thing is obviously there's scenarios where you're not going to want to go outside. It could be lightning. It could be a hurricane. It could be tornado warning. I am not telling you to do this, by the way.

This is your choice. Be smart. Use your brain. Do what you know is right, but don't cheat the program, and you'll find a way to get it done. That's the truth. I live here in Missouri. Sometimes we got tornadoes. Sometimes we have a foot of snow.

Other times it's 110 degrees outside. And guess what? I've done outdoor cardio in all those scenarios, all of them. All right. And by the way, it doesn't have to be cardio outside. You could do weights outside. You could do crossfit. You could do jumping jacks. You could do jump rope. You could do bands. You could do airway squats. I am not telling you have to go do what I do. could do bands. You can do airway squats. I am not telling you have to go do what I do. I'm saying you have to do a workout outside. All right. So two workouts and both can be outside, by the way, if you want to do them both outside, that's cool. One of them has to be. All right. So that's point number three, two workouts, 45 minutes minimum each, one outside. Point four, read 10 pages of a non-fiction

book every day. This is not entertainment time. This is not Harry Potter time. This is learn new stuff time. Okay. So the book has to be a self-development book of some sort for personal or professional growth. It does not have to be a business book. It could be a psychology book. It does not have to be a book on banking. It could be a book on how to do something else. But the point is you have to learn some new stuff.

All right. Standard format, not audio books, not digital books, not books with five words on each page, not coloring books. All of these things people try to skate out on and they try to like get around. The reason it has to be a real book, there's actually a lot of reasons, which I will address in the book, 75 Hard. But the main reason that it has to be a real book is because there's a sense of accomplishment that you can see as you move through the book. When you go through the book and you hold the book up sideways and you see how far you are through it, like we all do, you're going to start to feel a sense of confidence as you do this. You're going to start to feel like, yeah, actually, I'm doing what I should do.

And what you're going to start to notice on a micro level, on a day by day level, is that you're getting stronger every single day. At first, I'm going to tell you, this is going to be really, really hard. And then it's going to get easy. And then it's going to get real hard. And then you're going to be done. Okay. Then the habits are in you. I'm going to tell you right now, the reading part is a big deal for a lot of people. For me, this isn't a big deal because I've been reading my entire life, 10 pages a day for 16 years now in business. All right. I've read lots and lots and lots of books. It's a normal habit for me. And by the way, some of these things are going to be habit for a lot of you. I know a lot of you in the fitness industry are going to say, well, I do these

things because I trained for this event or that. You might have trained for 20 weeks for an event, a bodybuilding show, a fitness competition, this, that. You did not do all of these things because I trained for this event or that you had, you might have trained for 20 weeks for an event, a bodybuilding show, a fitness competition, this, that you did not do all of these things for that time. So don't, if you're looking at it and you're thinking, man, this looks like pretty easy. Okay, we'll do it. And then tell me how easy it was. That's all I have to say. All right. Cause this program gets a lot of criticism from the quote unquote professionals out there because they don't understand. This is a mental toughness program. It is not a fitness challenge. If you want to lose weight and that's your only goal,

there are plenty of other programs that you can accomplish losing weight on. That will be easier. This is not that. This is a program that will help you end the problem that is keeping you where you are in life, which is where you don't want to be or you wouldn't be listening to this. Let's be completely honest.

All right. This is a program that will help you develop the skills that you need so that you can move forward in any area of life at your own will. Think about that. This is not Jenny Craig this is not Weight Watchers this is not some sort of healthy baby step program on how to do things right now we live in a society where everybody wants to pacify everybody else and everybody wants to help everybody else be successful.

And the way they do it is by referencing these old studies and these old psychology thoughts that it's baby steps to everything. And you know what? Maybe that works for some people, but for me, it never worked for lots of other people. It seems to never work. Otherwise, they wouldn't constantly be looking for the next thing. This is not the next thing. This is the thing that's going to fix it. All right? So when you think about this and you go show your friends and they say, well, that seems like it's overtraining or that seems like it's going to be very inconvenient. Yes, it is.

That's the point. This is not for people that want to be like everyone else. This is for people that want to win. This is for people that want to dominate. This is for people who want to develop their own superpower that every single other person is never going to have. That's what this is. So let's not get confused.

So let's review real quick. We have a diet. We have a gallon of water. We have two workouts, one indoors, one outdoors, 45 minutes. Both can be outdoors. They cannot be consecutive. We have read 10 pages of a nonfiction book a day. And the last one, and this is very, very important, and it's often overlooked.

I'm going to tell you right now, a lot of people fail this because of this, and they think that it's not important. Point number five, take a progress picture every day. This is not just to show your physical transformation, although it is also to show your physical transformation because I'm going to tell you what. On day one, you're going to look one way. And on day 14, you're going to look better. And on day 21, you're going to look better than that.

And on day 42, you're going to look better than that. By the time you're done, you're going to be able to look back and create a little slideshow and say, dang, look at this transformation. I did a good job. Okay, that's one point. But there's another point. The other point here is that you probably hear this and you think it's going to be easy. And because of that, you're going to miss it.

And this is the reason that a lot of you fail. A lot of you are really good at paying attention to the small details. And I'm talking about anything in life. A lot of you are really good at paying attention to small details when you're at ground zero. But once you start getting some progress in a certain area, whether it be your fitness or your business or anywhere else, you start to forget the little details as you go. And those little forgotten details are what ends up costing you the growth that you're making right now. You'll get better, you'll get better, you'll get better. Start to forget what you did in the

beginning to get better. Then all of a. You'll get better. Start to forget what you did in the beginning to get better. Then all of a sudden things start to turn around and you start going down and you start looking around and wondering why you're going down. Why am I struggling now? I was doing so well. Why is everything seem to be falling on me? Why is the sky falling? Well, the sky is falling not because God hates you. It's because you are not doing the small details that you were doing in the

beginning. So understand that this part of the program is a huge deal. Huge deal. Also realize these photos do not have to be posted online. So I would highly recommend that you take a photo that shows your body. Wear clothes that show your progress. For men, this would be shorts, no shirt. For women, this would be a sports bra and some shorts or something that you, because this is for you. You do not have to share this with anybody. This is for you. But I'm going to promise you that if you stick with this at the end of the 75 days You are going to wish that you took the progress pic with your shirt off or your Ability to see your body a lot of people

Because they're embarrassed and I understand I used to be 350 pounds. You'll find that out Okay, i'm not some fit guy that was born this way. I've struggled with my weight my whole life. I know what it's like to be embarrassed of your body. It's the worst thing ever. I know what it's like to go to the, you know, the clothing store and nothing fit. I know what it's like to be embarrassed to go to the pool. I know what it's like to not go to shit because none of your clothes fit.

I know what it's like to have to wear the same outfit every single day because nothing fits. I know because I lived it. But trust me when I tell you, I don't care how big you are, how out of shape you are, how embarrassed you are. Take these pictures so you can see your body because at the end, you're going to want to say, wow, dude, look how good I did. And it's going to help the program work for you. Okay. And I have to give you the disclaimer because our attorneys tell me that I

have to do this. So here it is. You should consult your physician or other healthcare professional before starting 75 hard or any other fitness program to determine if it's right for your needs. Do not start 75 hard if your physician or healthcare provider advises against it. Now, since I know most of you are not going to ask your doctor, I also would like to add this. Use common sense. Don't get yourself out in the middle of a thunderstorm when there's lightning coming down. Don't get yourself out in the middle of a thunderstorm when there's lightning coming down. Don't get yourself out there in the middle of a flood. Be smart. Follow the program, but use common sense

and be able to identify if you are actually using common sense or if your bitch voice is actually talking you out of something. Because I'm going to tell you, we have variant climate weather here in the Midwest. I'm in St. Louis, Missouri, and I've done 75 hard twice. I'm in the middle of doing it my third time. I've done all the phases, which I'll talk about in a different podcast because there's actually phase one, two, and three after this. Don't pay attention to that until you're done with 75 hard. And I've never had a situation where I wasn't able to get it done. All right. No excuses,

but be smart, common sense, ask your doctor and all that good stuff. With any of these five tasks, whether it be the diet, whether it be the these five tasks, whether it be the diet, whether it be the gallon of water, whether it be the two workouts, whether it be the read 10 pages, whether it be take a progress pick every day. If you miss any of it, I mean, just part of any of it, you have to start over at day one. Okay. So let this program do its work, commit to it and see it through. And I promise you in 75 days, which is such a short time to gain what this program will give you, you will feel like a different person in all the right ways. And guys, I know you're probably listening to this, some of you at least, and you're

fired up. You said, dude, I got this. Good. But there's also some of you people that are thinking right now, man, this seems really hard. Okay. Understand this program is scalable. All right. It doesn't matter how big you are or how out of shape you are or how whatever you are you can do this program in some way whatever reason it is right now that you're telling yourself you can't is exactly why you need this program it's exactly why you must do this program because you don't believe in yourself and i promise you at the end of this it will be the best thing you ever did. Most people see this as another fitness program. This is not that.

I can't say that enough. This is the equivalent of an Ironman, of climbing Mount Everest. Whatever it is that you see all these other people doing that they're so proud of, this is the equivalent of that for your brain. That's what this is. This is a huge accomplishment in your life that you can put in your mind as a trophy that you can always go back on to remind yourself how badass you really are. This is a huge opportunity for you to change your life, to change your family's life, and to change the life of every single person that you ever come in contact with from here until the day you die and by the way beyond. That's how powerful this program is.

And I know you think that's probably an over-exaggeration, but I'm not selling you anything. This is free. So all you got to do is do it. All right? I want you guys to know, man, I did this. What one man could do, another man could do. I did this program twice last year. I have a bunch of people that I know personally that have done this.

I get hit up all the time in public with people who have done this. People just like you have done this. I get hit up all the time in public with people who have done this. People just like you have done this. I've got all the obstacles in the world just like you guys do. Okay. I love to eat. I struggle with my weight. I have deep, dark, emotional demons. I've struggled with depression for 20 plus years. And I talk about it on my podcast all the time. I'm not embarrassed of it because I want people to know that you could still build amazing things with these struggles. Okay. I have extremely demanding days, literally every single day.

If you came and followed me around, you would be in awe and you would say, how in the hell does this dude get this stuff done? And i'm going to promise you this is not a superpower. I have this is a superpower. I built And that's what this program is going to do for you as well I did this program you can do this program no matter what you think No matter how anxious you are, I want you to get excited about this because at the end of it, it's going to be the best version of you. The thing that you have been pursuing for your entire life will come out the other side of this tunnel if you do what the program asks. Trust me, guys, developing mental toughness is a game changer.

Okay, there's no going back to your old self after this. And if you do find yourself going back to your old self, you know what to do to get back on track to be your best self. This is a tool. This program will elevate you to a new level that you did not even know you had in you and that higher level that's going to become your new standard of living with that new standard of living everything in your life begins to elevate this is it guys this is it, guys. This is it. Start this program immediately.

Do not think about it. Do not think I have to mentally prepare. This program is going to mentally prepare you. Do not think I've got a trip here. I've got a trip there. Listen, I went to Vegas four times my first 75 hard because I had to. Okay. If you wait for the right time, you'll never do it. And beyond that, the reason your life looks the way it is, is because you're always waiting for the right time.

The right time to become the best version of you is today. It's not tomorrow. And it's not when you have 75 days of uninterrupted challenges. This is a huge, huge opportunity for you guys to grow and improve your own life and every single person around you's life too. All right. If you need more information on this program, go to 75hard.com and it will give you everything that you need. If you have questions on the program, on Instagram, everybody uses the 75hard hashtag. There's literally tens of thousands of people executing this program right now at any given phase. Some are on day one, some are on day 21, some are on day 52. You will find people to help you with this.

But remember, there's zero compromise, zero substitutions, and zero excuses. If you obey the rules of this program, you will come out the other side unrecognizable to who you were when you went in. Now, today, we're going to talk about reality, our own reality. And as you guys may or may not know, I have a program that is very popular called 75 Hard. Now, if you're unfamiliar with 75 Hard, what you're going to want to do is you're going to want to go back and listen to episode number 14. Then you're going to want to come back and listen to this. So if you're unfamiliar with the 75Hard, it's your first time hearing about it, we're not going to get into the X's and O's

too much of 75Hard. What we're going to talk about today is the LiveHard program. The LiveHard, what we're going to talk about today is the Live Hard program. All right. The Live Hard program, as some of you know, is the year-long mental development program that 75Hard is a part of. Okay. And what I want you to think about, a lot of people think this program is a fitness program, or they think it's a lose weight program. That's not what this is. Will you lose weight? It depends on what diet you follow. Will you get more fit?

Yeah, you should if you have the proper guidance to pick the proper diet on this program. But the way most people should think about this is a program that's going to help you develop the skill set of confidence, grit, self-belief, fortitude, endurance, the ability to persevere. The things that we seem to think are traits that certain people have or don't have. You know, I went my whole life thinking that I didn't have any of these traits until I figured out that they aren't traits, they're actually skills that we develop. And that's what this program is designed to do. It's designed to help you develop the skills that will then help you become successful

at whatever it else is you decide to do. Now, the reason this is important is because most programs give you the map, right? If we go on Google right now, and we look at personal development programs or money-making programs or relationship programs or fitness programs, there is an innumerable amount. Okay. And most people spend their whole lives going from program to program, to program, to program, trying to find the right one. And that's really not the way it's supposed to be. Okay. That's not why these programs don't work. The reason these programs don't work is because we lack the discipline. We lack the mental toughness. We lack the capacity and the skillset to see them through. How many programs

have you invested thousands of dollars in only to get minimal results in return? Now, if you're honest with yourself, I bet that you know deep down inside that you didn't give the program the right effort, the right consistency, the right dedication it needed to actually produce the result. And instead of go back and actually give it those things, we decided to look for a new program. This has become an epidemic amongst society. We're looking for the new thing that's going to fit us, that's going to be ideal for us, that is right for

us. When in reality, what we need to learn is how to execute regardless of how we feel. We need to learn how to become mentally tough. And the skills that I just mentioned before, like confidence, grit, self-belief, fortitude, endurance, perseverance, all of these skills are what make up the concept of mental toughness. And when you can develop into a human that has mental toughness, now you're in a position to succeed at whatever path you choose. So how I would say most people should be thinking about this is sort of think of it like this. It's an Ironman except for your brain. All right. It's going to get you in tune. It's going to get you in a mental place where you're capable to execute and you believe that

you can execute, which is going to lead to massive amounts of confidence and fulfillment and happiness in your life. All right. But before we get into what we're going to talk about today, which is the Live Hard program, you have to understand the part that's gone extremely viral that everybody's talking about is 75 hard, but 75 hard guys is just the beginning. It is the bootcamp, so to speak in this year long program that we call live hard. All right. So I'm going to pick up right where the 75 hard program leaves off. I'm going to give a brief summary of the program, but then I'm going to get into detail about the rest of the aspects of the live hard program. So assuming you've completed the 75 hard bootcamp program, you're probably exhausted, but you're probably feeling good. You might have some blisters on your feet.

You might be sore. You're definitely probably in better shape. I know you're going to be more confident if you did the program right. You're smarter because you've been developing personally. You're feeling very good. You have a lot of momentum. But the thing is this, with that momentum, there's an inkling, a craving, so to speak, that only people who have succeeded at this program will begin to feel. They're going to start to want to be tested more. They're going to start to want things to be a

little harder. They're going to start to want more of a more. They're going to start to want things to be a little harder. Okay. They're going to start to want more of a challenge. And that's how you know you've really done something with this program because you're going to crave more. All right. So once you finish 75 hard and you're wondering, well, where do I go from here? Well, this is what we're going to talk about today. All right.

So what is the Live Hard program? The Live Hard program is a one-year program. It's comprised of four parts. One, the first part is 75 hard, which you're all familiar with because you went back and listened to episode 14. The second part is phase one. The third part is phase two. And the final part is phase two, and the final part is phase three. Now, phase one, two,

and three are all 30-day programs that are designed to be completed within one calendar year. So, when you start 75 hard on January 1st, you have to complete all three phases by December 31st of the same year, right? So, that rule number one. Now we're going to get into the specific phases right away, all right? So we've gone through 75 hard, you know, you understand the concept of picking a diet and sticking to it, okay? You understand the concept of drinking a gallon of water. You understand the concept of two workouts every day. One of them has to be outdoor regardless of what's going on outside. We understand the concept of 10 pages of reading an actual book.

Okay. And we understand the concept of taking a progress picture every day. So that is the foundation for all three of the phases after 75 hard as well. Those elements do not ever change. What does change is the additional elements. And that's what I'm going to talk about right now. So we're going to start with phase one. Phase one can be completed consecutively with 75 hard. Now, many people will take a break. The first time I did live hard program, I took a three-day break after my 75 hard because I had blisters on my feet that were so bad I couldn't do cardio. So I thought that if I waited for a couple of days that they

would get better, they didn't get better. And I just went on with phase one. All right. And I worked through it, but you can do phase one on day 76. And a lot of people do that because they have the momentum, they're feeling strong, they want to continue, so they go right into it. I feel like that is best, but it's up to you, okay? There's no rules regarding this. So let's talk about phase one.

Now, phase one, like I said, has the elements of 75 hard. Pick a diet, stick to it. One gallon of water, no cheats, no alcohol, two workouts every day, 10 pages of reading, non-fiction book, personal development book, and a progress pick every day. Now, what is in addition to that? Okay, first off, in addition, phase one has three extra aspects. The first extra aspect is the extra three critical tasks. Okay. Those of you who have listened to my original MFCEO podcast on 75 Hard will probably remember my

recommendation for the power list, which if you're unfamiliar with the power list, go back and listen to episode number 16 in the Real AF feed. It'll go through this in depth and it'll explain the power list. But basically the power list is a small notebook or journal that is set up that's going to allow you to write your five critical tasks for the day. So you know what the goals are for your day, for that day to be determined a win or a loss. And if you manage to knock them out, you get a win. If you didn't, you get a loss. It's real simple. Now in the power list, you write down these five critical tasks. These tasks are something that you can accomplish within the day that are required for you to move forward. All right. Don't confuse this

with life goals or long-term goals. Your task shouldn't be, you know, become a millionaire. So don't confuse this with habits either. If you make your bed every morning, that's a habit. That's not much of an achievement or even a challenge if you include the things that you're already doing on a regular basis. Using the power list through phase one, you should be writing down an additional three tasks every single day in addition to the usual five, which you've been doing unknowingly by completing the task of 75 hard for 75 days. You're going to add three more tasks on top of that of your choosing that are going to move you forward towards what your ultimate goals are. Now, that's the first extra step in phase one of the Live Hard program. The second aspect that's extra above the 75

hard requirements for phase one is 10 minutes of active visualization. Now, most people don't know the difference between a dream and a goal. In their minds, they treat things as dreams, you know, as something they never attempt to go after. These are the type of people that kind of walk by a nice home and say, wow, it's a beautiful home. Must be nice to live there. And you can tell by the way they speak, you know, not only to themselves, but, you know, verbally, so you can hear them, that they can't really see themselves obtaining

these kinds of goals. Someone who understands goals would walk by that same house and imagine themselves in it. Instead of saying, it must be nice to live there, they'd say something like, I'm going to live in a house like that one day. All right? That's where we're trying to get you to be. Okay.

They see themselves drinking a cup of coffee on the balcony in the morning and grilling on the patio with their friends in the evening. All right. With active visualization, you are meant to turn your dreams into actual reality. That's what this part of the program is designed and geared towards making you improve. It helps you see the vision for yourself at the highest levels of success in your life and forcing you to push towards that vision. Because guys, the reason most people never get anywhere in life isn't because they're scared

of the work. It's because they never make a decision about where they're going to be. So the techniques used for this task are going to be different for a lot of you. Some of you have a more visual mind and some of you don't. It's not that easy for everybody, myself included. In fact, most people blow this off as like a super easy task, only discover it the minute they sit down. They either can't think of anything at all or their mind is instantly clouded with a hundred other things. And instead of focusing on that single vision, 30 seconds into it, they're seeing a picture of their ex-girlfriend, or they start thinking about that doctor's appointment they need to go to tomorrow, or that run they got to make to Home Depot. If that's you, that's important to start over at

that point where you get distracted and start focusing again. These 10 minutes should be completely focused on the vision for your life. If you find yourself struggling, there's a tool that I use called a vision board. It's very simple. A lot of you guys have heard of this before, and you can create one on corkboard or in a notebook or even a document on your computer. Okay. I prefer to make this a physical board that you can see at your desk at all times. A lot of people put this on their computer. They close that file.

They never see it again. That's the hard part about doing it on your computer, right? But basically, it's this. Find some images online from a magazine of things that you like and put them on your board. This gives you something tangible to look at. And this tends to be a lot easier for those who are less visual and it's much easier to focus on. Okay. Things that will go on this board. All right. Your dream house. All right. The qualities of your ideal

spouse, maybe a picture of someone with the body you'd like to have. Maybe something that represents your dream job. Maybe some cars, maybe a plane, maybe, you know, who knows what it have. Maybe something that represents your dream job. Maybe some cars, maybe a plane, maybe, you know, who knows what it is. Maybe a picture of happy families. Maybe it's a picture of destinations you want to go to. Everyone's priorities are different. So make sure that you can really see yourself in this life. Okay. I've had pictures of all of those things that I mentioned above and all of those pictures have helped me achieve that In reality that is my real life now, okay So regardless of what it is

I want you to be true and be real and be sure to be able to see yourself inside of this life And whatever that life is we're going to dedicate 10 full minutes every single day to envisioning yourself there, right? Now, I do this before I go to bed. Now, I'm going to warn you, if you wait before you go to bed to do this, and it's not something that you are consciously doing, it's easy to forget about. So make sure you set an alarm. Make sure you do what you need to do to not forget it. Otherwise, we got to start over on day one of phase one. Now, that's another thing about this that I want to cover is anytime you screw up

during any of the phases, including 75 hard, you go back to the beginning of that phase. So if you fail on day 72 of 75 hard, you go back to day one. If you fail on day 17 of phase one, you go back to day one of phase one. You don't go back to day one of 75 hard. Okay. Now the only exception to that is phase three. And you're going to find out why in a minute, you can't go back to day one of phase three. If you fail in phase three, you fail the whole year of live hard. I'm going to talk about that in a minute. But so the first two aspects of phase one are the three extra critical powerless tasks, and then the 10 minutes of visualization. So the third aspect of phase one is a five minute cold shower. Now I'm not going to lie. This is really hard for a lot of people at first. It was really hard for me. I thought that

I would hate it. The truth is, is after about a week of it, I started to like it. And it's something that I try to incorporate on a regular basis, even when I'm not doing the program, because it really does provide me a lot of benefits. It helps me recover. It helps me sleep better if I do it before bed. It helps me wake up better if I do it first thing in the morning But here's the deal five minute cold shower every single day now You don't have to just jump in right? And have it on cold a lot of people think you have to make it as cold as possible and jump in And flail around try to catch your breath

You don't have to do that. All right what I do is I take a regular shower and then I turn the shower all the way to cold after I'm done washing my hair and doing all my stuff. And I get in the shower for five minutes after I've done that. Okay. So go ahead and take your regular shower, but at the end of it, turn the temperature all the way down and needs to be cold, not kind of cold. It needs to be uncomfortably cold. I turn it all the way to cold, all right, as far as it'll go. And standing there with like your foot in the water, that doesn't

count, all right? So get underneath the water, let it get your breath, and you're going to start to acclimate. You're going to start to control your breathing, all right? And you're going to start to go somewhere mentally. And a lot of times you can go to a really good visualization place during this time that's something that I do a lot now, it doesn't count towards my 10 minutes of visualization, but Um anytime you can see yourself in a better reality, I think it's good for you. So uh, you know, there's really no way that is easy to do this. This is It's a hard thing to do and most people aren't going to like it, but mental toughness is born and fostered in trials like this. Okay. You cannot become mentally tough

by doing comfortable things. So five minutes, cold shower, you're going to come out focused. You're going to come out energized. And the best thing about the cold shower is that everything else will seem easy. All right. So that's phase one guys, everything from 75 hard with the critical tasks, the active visualization and the cold shower to top it off. All right. For 30 days. Now we're going to talk about phase two. Now phase two is actually exactly the same as 75 hard only it's compressed into 30 days. Stick to a diet, no alcohol, no cheat meals, a gallon of water, two workouts a day. One has to be outdoor for 45 minutes each, 10 pages of required reading every single day, personal development book,

nonfiction, and take a progress pick every day. It's exactly the same, but here's the difference. Okay. This is what makes it different. You are required to wait 30 days between ending phase one and starting phase two. All right. I told you earlier, there's no time requirement between 75 hard and phase one. The 30 day rest period between phase one and phase two is mandatory. Now, it doesn't mean that not to work out. It means it doesn't count, all right? And people will bitch and moan about this, and that's the point. They want to attack the next program. They want to jump in while they have the momentum. They want to jump in while they have the structure, and they have everything rolling. But what they don't realize is that this rest period is going

to do something to you. And for some of you, it's going to break you. At first, you're still going to be doing all your stuff, but then, you know, you kind of start to let the small stuff slide. And because you aren't on the program of rules, you have a few drinks, a few nights out a week, a couple of cheap meals here and there, maybe drop the second workout, maybe take a few days off in between. You see what I'm getting at here, guys? This is how the slide happens. And our goal is to learn how to recognize the slide and be able to get back on track. This whole program is designed to build mental toughness because some people, most people,

guys, honestly, are wired this way where they can kick ass when they have a program to follow. But then the moment they've got to decide what to do on their own and they don't have someone or a program rigidly outlining their day-to-day life and they have no regulations, what do they do? They implode, man. They go off the rails. Okay. In other words, if you handled running for 45 minutes through a tornado, but that the minute I take away the rules, you can't handle yourself. That doesn't sound like a very mentally tough person to me, does it? I know it doesn't to you either. Okay. So the real factor that we're working at here is turning this from a program that you feel you need to complete into a lifestyle where you have the skills to push through,

whether you're guided by regulations or not. It becomes self-accountable. All right. So that's it. That's phase two. It's real simple. All right. Finish phase one. You wait 30 days, start phase two. You can wait 60 days. You can wait 90 days. It doesn't matter. It just has to be completed within one calendar year. All right. But I'm going to tell you, most people will agree with me here. Phase two is actually the hardest phase because of the small little break that we're required to take. But you'll also gain the most out of it because it creates the strength needed to redirect

when you're off the rails, right? Because that's what mentally tough people do. Mentally tough people hold themselves accountable, recognize when they're off the rails and have the power to get right back on. And that's what phase two is designed to teach you among a bunch of other things as well. If you want to know what else is designed to teach you, I've got a whole book coming out on this. It's going to come out early 2021. So we talked about 75 hard being the bootcamp for the live hard program. We talked about phase one. We talked about phase two.

All right. Now we're going to talk about phase three. Now phase three is a lot different because if you fail during phase three, you fail the entire year. Okay. Here's the kicker about phase three. It has to be completed the last 30 days leading up to your anniversary date of when you started 75 hard. So if you started 75 hard on March 5th, 2020, the soonest you could start phase three would be February 5th, 2021. Okay. Now moving into phase

three, you know, you're going to see a lot of the benefits that the Live Hard program has helped you cultivate. You're going to see your confidence. You're going to see your grit. You're going to see your fortitude, your perseverance, your self-belief, your self-esteem. All of these things are going to have you feeling really good Okay, you're learning to actively visualize your goals All right, you may not be excited for the showers But you realize the purpose they serve and the purpose they serve is more beneficial than the pain they cause So what could we possibly add to this program to make it more intense?

You know a lot of people think, oh, an extra workout. No. Five extra minutes in the cold shower. No. Five more pages. No. These final additions, guys, are going to be a little different and they're going to bring you out of your comfort zone very, very quickly and immediately and consistently over 30 days. Okay. So the first one in phase three, which encompasses all of the five elements of 75 hard, and then also the cold shower of phase one. Now we're going to add something called the random act of kindness. Now I love this one because until now it's been all about us, right? But with this task, you're going to have to really think out of the box and do some good every single day.

And I want you to journal this and keep your experiences under your power list, write down the random act of kindness you perform for that day. Now, there's plenty of things you can do to get your random act of kindness in for the day. They don't have to be these massive gestures. I want them to have a positive effect on you, but this isn't a moment for a humble brag, right?

This isn't about posting on Instagram about how good of a person you are. This is about actually making it about the other person. Okay. Now here's some examples of what a random act of kindness would be. Things like donating, things like volunteering. Some of the things that I've done through this is like take a trash bag along my cardio route for the outside workout and clean up, all right? This one's great because you can get two birds with one stone. All right?

These things don't have to be crazy or time-consuming either. Could be paying for someone's meal or paying for someone's coffee, picking up an extra meal and dropping it off to a homeless person, tutoring someone, helping someone that you wouldn't normally make the time to help. There's no end to the possibilities here, but this task should start to open your eyes and it will start to open your eyes to a very important concept that mentally tough people have, which is gratitude. Okay. You're going to be cultivating gratitude and passing it on to those around you.

Some of the people who have done this before, they volunteered dog shelters. Why not play with some puppies while knocking out a task? Okay. There's lots of things you can do here, guys. But the general guideline is this, get creative, mix it up and do good shit. Don't do the same thing over and over again. You're not challenging yourself to think beyond the one or two things you picked. Okay. So, and for those of you with financial means, buying a coffee for someone behind you to drive through every day, isn't going to teach you anything. Okay. It's easy to do that

for some of us. That's not the point of this. Don't just write a check, take action. All right. The random act of kindness is to teach you gratitude and the power of putting out positive and receiving positive. All right. This is a huge universal law. And I want you to take the opportunity of this program to ingrain it into you. All right. The second aspect of phase three is talk to a stranger. Now, in my experience and most people's experience, this seems to be the hardest task for everyone to complete. Even with the addition of the random act of kindness, people find a way to keep to themselves. All right.

And this forces you out of your comfort zone. You can't live in this bubble forever, all right? This has to go beyond a greeting when you meet someone. Full-on conversation and dialogue, guys. Not just, hey, how you doing? As you pass through the grocery store. Now, a lot of you guys are terrified right now because you're thinking, well, gosh, I'm an introvert. Fuck, I can't do that. No, look, I'm an introvert too. On the surface, I understand I may seem like the world's most outgoing guy, but I'm just like you. This is something I had to teach myself. This is a skill. Eventually, it becomes second nature. I want this to become second nature for you too, because it forces you to build confidence and use it. Most of the time, the initial greeting guys, the anxiety of approach

is the hardest part. And while people won't admit it, it's usually pretty nice to talk to someone. So both you and the person you engage with will walk away thinking, you know, man, that was a nice conversation as you walk away. Okay. I bet they go home and they tell someone about it. Hopefully you learn something from it. So the next time you jump in an Uber, leave your phone in your pocket, ask your driver about themselves.

Where are they from? They do anything else? Any hobbies, a family. Okay. Some of you have spent your whole adult lives in your house, keeping to yourselves. You talk to your neighbors when you see them out in the yard, but not really. And a lot of you guys are probably thinking, how the fuck does this fit in? Like, how does this fit in? I'm going to tell you how it fits in. So in business, and this is just a little thing I'll

tell you that we're going to explain more in the book. In business, you have to be able to introduce yourself to people. Okay. In life, if you want to find a mate, if you want to find a spouse, if you want to have friends, guess what? You've got to at least be somewhat functional at talking to people. Now, I was really bad at this. This is something I struggled with for a long, long time. And the way that I got over it and the way that I fixed this in myself and developed this into a skill of being outgoing versus a personality trait was I forced myself to go to the local grocery store and talk to three new people every single day. Now in this program, all you have to do is talk to one. But I did this for about a year where I would go to

the grocery store every single day and I made it part of my power list where I had to talk to three new people. And I can tell you guys, that one exercise has made a world of difference for me. It's made a world of difference in my relationships. It's made a world of difference in my friendships. It's made a world of difference in my business. It's earned me millions and millions and millions of dollars. All right. So as hard as it seems for some of you guys who are introverts, this is a tremendously valuable exercise for you to master. All right. So real quick, I'm going to run down the Live Hard program point by point. Okay. 75 hard, 75 days of these tasks. One, pick a diet and stick to it. Okay. No cheap meals, no alcohol. Two, drink a gallon of water every single day. Three, two workouts of at least 45

minutes each per day, not back to back. One of them must be outdoors. Both can be outdoors, but one must be. 10 pages of reading every day, nonfiction, not 50 shades of bullshit. We're talking about things that can actually help you improve. And then a progress picture every day. Those are the five basic components of 75 hard. Then we're going to move into phase one and you can move into phase one either immediately or you can wait. All right. And phase one is going to take the first five aspects of 75 hard. And for 30 days, we're going to add more. We're going to add three extra critical powerless tasks, which if you're unfamiliar with the powerless, again, go back

to episode number 16 of the Real AF and you can learn all about the power list. The next aspect of phase one is 10 minutes of active visualization. And the next aspect of phase one is a cold shower for five minutes. Then we have a minimum of a 30 day break. And then after the 30 days, whether it can be 60 days or 90 days, it's up to you. You can then start phase two. Now, phase two is the same exact program as 75 hard with none of the additional tasks that we added in phase one. Okay. The hard part here is actually the break, and you're going to find that out. Then after you complete phase two, then we move into phase three. Now phase three includes two of the previous tasks from phase one. Those two are the

three critical powerless tasks in addition to the five original, like we spoke about. If you need to go back and listen, it's episode 16 on Real AF. It'll explain to you what the powerless tasks do and how to use them. With addition, the cold shower, then the random act of kindness, then talk to a stranger, meet a new person every single day. So that's phase three. Now the thing about phase three is it leads up to the anniversary of the day that you started 75 Hard. So it's actually the last 30 days up to the first day you started 75 Hard. This is a year-long program. And phase three is super important because if you fail it, you fail the entire year.

All right. Now, Live Hard should be seen as a program that helps keep you sharp. I've made a commitment to do the Live Hard program every single year because I know if I do the Live Hard program every single year, I'm going to be operating at my maximum potential, which I'm committed to do. Okay. So this is a program that I intend on doing every year and I hope you do as well. It's something that we can do and we can keep our game at the top. We can keep getting better and keep pushing the limits.

Now, a couple notes that I want you guys to get around your head, all right? If you come to a point where you don't know what to do and you find yourself pondering a decision and that decision is ABC decision, the answer is always going to be the hardest part. Okay. Whatever, whatever path ends up being the hard one is the one you should take on this program. This program is about getting you to develop the mental skills necessary to win in life consistently whenever you decide to win at life, at anything.

Okay? You can't do that by taking the easy path. You've done that your whole life anyway. It's time to get serious, get your shit together, and realize the only way you're going to ever become that person that you want to become is by picking the hardest path possible consistently, especially in this program. All right?

And here's the other thing. A lot of people like to, you know, hem and haw and, you know, wonder if this counts or if that counts or does this count on the program or does that count on the program? Let me tell you something right now. If you have to ask, it doesn't count. That's the rule. Okay. So if you even have to ask if it counts, it doesn't count. you wanted to count I wouldn't ask I would just do what you know needs to be done Okay. Now don't forget. We have a number of tools that will help you with this program. We have the 75 hard app Uh, it's an itune store on android. It's one of the top paid fitness apps. It's five bucks It'll track everything for you to help remind you to stay on track. All right

I think it's five bucks. It'll track everything for you to help remind you to stay on track. All right. I think it's five bucks well spent, um, on Instagram, uh, Facebook use the hashtags 75 hard live hard hashtag 100 to zero. Those are hashtags. I personally go through every single day that will help you stay connected to the community. These people who are bettering themselves, which is more important than ever in today's world. We have a situation where not everybody is bought into being better versions of themselves by willing to put in the work. All right. It's becoming an endangered species. But for us, those of you who are willing to put in the work in order to produce the result, those hashtags are very valuable. Again, 75 hard, live hard and a hundred to zero. Okay. I love seeing the progress everyone is making,

and I love to interact and talk to you guys. And lastly, there's the book, okay? There's the 75 hard book, which basically covers the 75 hard, the guts of it, the why behind it. It's going to answer a lot of questions. You know, some people, they don't do well blindly following a set of rules without knowing why they actually have to do the set of questions. You know, some people, they don't do well blindly following a set of rules

without knowing why they actually have to do the set of rules. Now there's two schools of thought here. First off, you can do 75 hard for free without spending a dollar. You can go listen to the podcast. It doesn't, you're not required to buy anything and you can discover what this program is going to do for you. Or you can buy the book. You can read the book and it'll tell you what it's going to do for you. And then you can be amazed at how accurate it actually is. All right. So you get to choose which experience you want to have.

There is no right or wrong experience. However, most people who I've talked to enjoyed reading the book even after they did the program because they were surprised at how well it aligns with what they experienced. So the book can be found on my website, andyfersella.com under the 75 hard tab in the shop as well. So that's it guys. So we have 75 hard, and then we have live hard. 75 hard is a part of live hard followed by phase one, two, and three, each of which are 30 days. And this entire program is one year. And you should look at this program as an Ironman for your brain. People who complete this program are going to be stronger mentally. They're going to

be more disciplined. They're going to have developed the skills of confidence, grit, self-belief, fortitude, endurance, perseverance. Okay. All of these things, they look and see that other people have and can't figure out why they don't have.