REAL AF with Andy Frisella - 236. Q&AF: Price Of Entrepreneurship, Starting Age In Business & Evolving Purpose

Episode Date: February 17, 2022

In today's episode, Andy answers your questions on whether a 19-year-old version of himself would work for the companies he's built or create a brand new business from scratch, the advantages & disadvantages of your actual age when starting a business, and if your purpose can change as you grow over time.

What is up guys, it's Andy Priscilla and this is the show for the realest, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and af this is where uh you send me the q's and i give you the afs all right uh to submit your questions for these shows what do you got to do dj email them in to big black hammer oh shit that's wrong email your questions in guys uh email them in to BigBlackHammer. Oh, shit, that's wrong. Email your questions in, guys. Email them in to AskAndy at AndyFussella.com. Yeah, not BigBlackHammer. That's the other email. That's for booking only.

Oh, what do we do here? Oh, yeah, we got a fee. The fee is this. Tell people about the show, okay? I don't run ads on the show. I don't run ads for the show. I'm not trying to waste your time here. My goal with these shows is to help you guys figure out what the reality is of becoming successful at winning at whatever it is you're trying to do.

That's what these Q&A-Fs are about, all right? So, yeah. What do we got? We got three goals for you, baby. Do we? Yeah. Let's knock them out. Okay. All right. Question number one, Andy, if you were 19 right now and a company like one P or S2 already existed as they do right now, would you work there or would you go start your own stuff? Look, man, that's kind of a hard question because there's a lot of things that go into this. Okay. And I don't want to be discouraging anybody's dreams, but I also think it's my duty to tell you about the reality of, of that path. Entrepreneurship has been glorified over the last decade or so. Most people think, you know, it would be cool to have a whole

bunch of money and, you know, drive some cool cars and have a nice house. And that stuff is really cool. Okay. But there is a price to be paid that is very steep for that life. Statistically, seven to 8% are actually entrepreneurs. 1% of that 7% to 8% make over seven figures a year. So that's the actual data that we're talking about here. Now, I do not say this to be discouraging. I say this because I want you to make a right decision now, not make a decision that is wrong for you now that you have to correct later. Okay. So I want you to understand I do nothing else. Okay. I built these companies. I have a great team. My team here is legitimately better than Donald Trump's team. I can promise you that.

Okay. So these people are skilled. They the best they are smart and i'm surrounded by lots and lots and lots of them okay i wasn't always and the path that it's taken me to get here is almost inexplainable if you haven't walked it i saw a post uh by chad right yesterday i actually fucking love that guy yeah me too he's amazing did you read the post it talked about how how people ask him how he's done all these hard things like how he ran 100 miles or 200 miles and all this crazy shit that he's done and he can't really explain it right and that's how i feel about business it's hard for me to explain how hard it is because no matter what i say you're not going to understand it unless you lived it it's relative it listen i've given everything to be here okay i don't have a family

i don't have kids i don't do anything um i don't go out with my friends i don't party i don't have kids. I don't do anything. I don't go out with my friends. I don't party. I don't go on these trips. You don't see me on yachts. You know, it's a different kind of life and it's just not for everybody. Okay. And that's what I want to say, because when I try to explain how hard it is, it's not going to do it any real service. It's very, very difficult.

And I'm not a moron. service. It's very, very difficult. And I'm not a moron, okay? So it was hard for me. And I want to say that that way because there's so many people out there that try to tell you it's this glory, fun, amazing. And it is. It is. amazing. And it is, it is, but that's so little of the equation that to just pursue something for that, I think you won't make it right. You got to have a bigger purpose. You have to have a bigger, uh, you have to have a bigger mission. And what I would say, like, if you're asking a specifically about myself, um, I would not want to compete against myself.

I'm just being completely honest. I give everything I can to our companies. I'm just getting started. Okay. Like what we've done so far is not, we're like, this ain't it. No,

like a lot of people see, right. They see the life and they see the car collection and they see the success and the house and the private travel and all these things. And they think, well, fuck, Andy's made it. Yeah. But in reality, I haven't even started. And that's what people don't understand.

Like I'm in this until the day I die. And my goal is to build iconic brands, Apple, Nike, Google, Facebook, Instagram. Okay. Uh, Chevrolet Ford, like you guys laugh, Amazon, you guys laugh when you hear me say that, but that's who I compare what I do too. So when you think about it like that, you have to realize people are like, why are it? Why? You know, Andy, you're, you know, you don't give yourself enough credit compared to where I want to be. I haven't done anything yet. Okay. And it's not about making the money for me. It's about creating something that actually changes the world. And so if your goal is to get in this business because you see what I have and you think that's cool, that's, you're going to get crushed and you'll probably get crushed by somebody like me.

All right. That's just the reality. Now, here's what I will say. If you want to start in this industry, there's a lot of obstacles that you will have that I didn't have. Okay. There's supply chain issues. There's ingredient shortages. There's all this shit going on in the world. There is, uh, you know, people are now, you know, unless you have a really good reputation for customer experience already, people are more likely to shop online. Um, there's all kinds of things that I did that, and this is why I'm so passionate about freedom. Okay. Because a lot of the things I was able to do are no longer available to do. You see what I'm saying?

Because our freedoms have started to be restricted over time. That's why I fight so hard for you guys, just like this guy who's 19, who wants to start. And that's why I'm so aggressively pro-freedom because I want people like this to have the opportunities that I had. And if we keep going down this road, you won't. We have people in this country that pay 60% taxes, bro. That's slavery. You're working more for the government than you work for yourself. All right. So, and that's a whole nother issue. And if you listen to CTI or you listen to some of my other shows, you're going to hear a lot about that. But if you are the kind of person who wants to create and has a mission and has a goal

and has a vision, I say go for it. But just understand, while you do have technological advantages that I didn't have, you could reach more people faster. There's also things that you don't understand in the back that make this business very difficult. It's not as like cool as what we make it look to be. Or the frou-frou shit that gurus are selling you. Yeah, bro.

Like, look, dude, all these gurus that you guys listen to, not, listen, where's their warehouse? Where's their headquarters? Where are their employees? Where's their headquarters? Where are their employees? Where's their products? Where, where, where, where, where, where, where? Don't listen to anybody who ain't built real shit. Otherwise they're just repeating shit they heard somewhere else, likely for me. Okay. And thinking that they are tricking you into thinking they know, when in reality they don't know shit. All right. And that's a big problem with entrepreneur space right now. So I don't want to discourage anyone, bro. If you're

the kind of person who your whole life, you know, you grew up kind of doing your own stuff, like invent, like, like dude, when I grew up, man, I was always thinking about little ideas. Like I was always thinking like, Hey man, I think this will work or that will work. Or I was always like selling baseball cards or I was, I was selling light bulbs door to door or, uh, you know, those little contests at school, like where you sell like the meats and cheeses. I kicked everybody's ass that shit. Okay. I am gifted in a lot of ways to, to, I believe this. I believe I have gifts and qualities that lend itself to being an entrepreneur. One of them is I don't do well with authority at all. Okay. So if you're one of these people,

and by the way, I was a D student. So like you guys have to understand this. If you're a student out there and you think that's going to help you with entrepreneur, it's not. Okay. Um, there's just a lot to it and it's not as cool as what people make it seem. It's very fucking cool. Like, bro, I get to change people's motherfucking lives, not just from a customer standpoint, like losing weight. I'm talking about, dude, I got employees here that now started with me in $7 an hour. They're living in, you know, seven figure homes, make a fucking seven figures as an income every year. Like, bro, that is fucking changing people's literal family tree trajectory. And like, dude, that is something that is worth all the pain, but you don't get to experience that for 20 fucking years. You know what I'm saying? So like

there's pros and cons. And if you can get in with a company who is aggressively growing like ours, uh, in every single Avenue that is committed, that has ownership committed to creating an iconic company. Um, I would say the choice for most people, and this is statistically backed is to be an, a good entrepreneur, right? Get in with a company like that, learn everything you can become the most valuable person in that company. And you get to still live a somewhat normal life. You know what I'm saying? Like, so there's, you, you need to weigh those things. And if it's something that you just think you got to do, I support you in doing so, but you just have to know what you're signing up for. It's not

easy. It's not difficult. You're going to lose a lot of relationships. You're going to be alone. Most of the time you're going to be, it's just a different life, dude, that like most people think is one thing. And it's really nothing like that. So I, you know, I'm not going to ever tell someone, Hey, you shouldn't do that. Um, and I hope that people will pursue what it is they believe they need to do, but you really do need to ask yourself what you're willing to fucking pay to get where you want to go because people who are are out there competing they ain't playing games bro this ain't a side hustle right this is what i try to tell people in the fucking backroom project yeah bro when you're trying to do five different things and you're in crypto and you got this side hustle and that, and this, and this, and this, I will fucking destroy you if you get in my space

because I'm dedicating everything. And that's 20 something years of business experience, relationships, uh, unlimited financial investment opportunity out of my own pocket into my own brands. Like you are fighting a battle that legitimately is going to be really fucking hard to win. So, um, yeah, that's my take, man. Think about it. Yeah. Like I just think, I think people should really think about what they want from their life. Like if you want a family and you want to be a little league and you want to do all this shit, dude, it's really hard to be an entrepreneur at this level and do those things. It's just really fucking hard. Okay. So I'm not trying to discourage anybody. You know, I've dedicated my whole life to helping people understand how to win.

I want you to win, but I want you to understand that it's something that you need to really, like when it comes to that particular question like you you like you guys see the brand from the outside you think this is all fun and games i could promise you you come here for a day and hang out and see how hard it is that everybody in here goes at it will change your opinion on how fucking uh you know easy you think it is that's awesome well andy question number two so you you've mentioned a few, you know, that being quote unquote young in business does not refer to your age, right? But can you talk about the advantages or disadvantages to being older in the game or younger in the game? Well, look, dude, does that person mean like their age? Yeah, correct. Okay. So like not age in business,

like their actual age i'm a 60 year old yeah look dude there's plenty of people out there who've created look colonel sanders became a fucking billionaire he was like 60 something years old when he started okay um and i fucking love fried chicken dude i'm sorry who doesn't yeah yeah but that was racist. All right. So I got the, you're a black face of white supremacy, bro. Anyway. You hear that Larry? Yeah. You and Larry Elder.

So bro, the thing is, is that, you know, yes, there's, there's, there's advantages to both. Okay. A lot of people don't think a lot of people will quickly give the advantage to the younger person. Okay. They will quickly look at the 20 year old or 25 year old and be like, man, I'm fucking 60. Like these kids, they know all this shit. Right. But you have advantages too. And no one talks about those. So like, let's talk about the younger person's advantage. All right. You got plenty of time. You're surrounded by technology. You probably have a lot of friends that understand technology. You have an advantage, right? You know how people,

you know, what's cool. You know, what's happening. You know, what's going on. Those are advantages a younger person could have. Right. And also, by the way, this depends on what business you choose. You know, if you're an older person and you choose something that goes with older people, that works for you too. That same exact thing i just said okay but here's the thing about older people that no one really recognizes because they can't recognize it and this is this is really why like a lot of the younger bucks that come and they try to come at me they get their fucking dick stomped and this is why all right i built i built big companies before the internet so i understand pre-internet business and post-internet business.

Okay. I understand how to build shit in real life and also in social media. And these younger kids don't have that. And you as an older person, let's just say you're 60, you have the ability to remember what business used to be like before the internet. And that play that you run of what business used to be like when you combine with the technology is unstoppable. And my companies are living proof of that. But plus people see older people and they automatically think experience and wisdom. Well, people listen to you.

You do, you do. And because dude, ultimately what you're doing with the business is you gotta become a PhD in psychology're, uh, you got to become a PhD in psychology of how people respond, how they buy, what they're looking for. And so you have to anticipate what it is, what messages are going to resonate with those people. And as an older human, you have much more experience in doing so. So there's advantages to both. And the cool part is, is that you're 60. There is so many people that understand the technology that you think is mystical, that they think is no big deal, that you can bring those people on and they can fast forward

your success. And that's the cool thing about technology, right? When I started a business, we didn't have technology. Now I'm very grateful because it gave me this advantage that these other businesses don't have, like I mentioned before. But now, with your 60 years old, you could build a multimillion-dollar company in two years because of the technology. Yeah. You know what I'm saying?

So, like, the reality of this whole answer is it doesn't fucking matter, okay? And what you think the other guy has is not any more valuable than what you have. You're just too busy looking at what the other guy has and not focusing on what it is you have and going all in there. So that would be my answer. You know, I don't really care how old you are. People don't care how old you are. Um, they care what you do. They care what problems you solve. And if you could solve fucking problems for your customers, they're going to buy from you. That's that simple. So there's a lot to think about there, but a lot of older people have tremendous advantages that younger people can't fathom. Bro, these kids who are starting these companies at 20 to 25 years old right now, they don't know

what it was like before the internet. They don't understand what a customer experience really is when you go into a store and get treated the proper way. They don't understand how to convert that over to a digital experience. There's a lot of shit they don't understand. And we see it every day, right? There's all kinds of subnet companies that haven't figured out yet that you can't wait two weeks to ship your fucking product. Otherwise, people will never buy it again. I was on another competitive company's page, not even a week ago. And people were crying about not getting product from their black Friday. Fuck seriously.

Yeah. So like, dude, like this is shit that younger people don't get. So there's a massive advantage for people to get these things that are actually very basic when it comes to creating an amazing experience for a customer that these younger people, it's like, that's mystical to them. You get it? So, so dude, there's, there's advantages to both, but at the end of the day, I don't care if you're fucking 16 or you're fucking 65, you can do something right now and make your life tremendously better in a very short time because of the technology that's out there and you should because even if you are 60 and let's say oh man my life's you guys oh my life's almost i'm an old

man bro you got 40 fucking years take care of yourself potentially yeah yeah you got a family you got people you care about you're trying to inspire them try to make their lives better there's all kinds of reasons to do these things so stop using asia as an excuse because it's irrelevant to me that That's fucking awesome. Andy, our third and final question for you. I mean, you kind of touched on this a little bit in the first answer, but Andy, have you ever found that your purpose changes and, and, and if it does or should it, or should it just be pretty consistent? Dude, your purpose is always going to evolve. Okay. Um, my first 10 years in business, my purpose was myself. All right. I wanted to,

I wanted to become wealthy. I wanted to have all the shit I wanted to, you know, make money, blah, blah, blah. And by the way, that's a terrible purpose. Uh, cause for those first 10 years, I made $58,000. All right. 10 years in, I had a, and by the way, that wasn't per year. That was for the whole decade. 10 years in, I had a scenario which made me really examine what I want to do with my life. Did I want to change businesses or did I want to stay with this business? And we ultimately chose to stay with this business because And we ultimately chose to stay with this business because some of the customer experiences that we were able to create

accidentally that first 10 years had been some of the most rewarding experiences that any of that either of us had experienced at that time. And so we decided instead of quitting, we kind of gave up on the idea of being rich and just said, hey, let's just try to replicate these results where we truly change people's lives. And they come back in six or seven months, they got tears in their eyes and they give you a big hug and say, thank you for saving their fucking life. Those experiences, you just can't get very many other places besides what we do here. So we chose to go all in on that. And over the next five years, we grew 100% and we became multimillionaires. All right.

But understand that growth came from us changing our focus from self and our mission from self to other people. Okay. Then another key moment in my journey was in 2015, I think it was, I got pneumonia and I was at home for three weeks. And during those three weeks, at the time, I had been making more money than I had ever made before. And I was checking my daily sales, right? And I can see the sales going up. I can see the number of my bank account going up. And I'm like, fuck, this is awesome. Except I'm sitting here at home, miserable as fuck. And, you know, I started to think like, this is, this is why people kill themselves.

Like, this is why rich people kill themselves because I didn't have, it was like, I was making money, but my per like, what was the, this was, I was like, this was it. Yeah. You just, you just there. Yeah. This is what the fuck it is. And it dawned on me, like, this is why wealthy people fucking blow their brains out. Okay.

And, and so I changed my, my, my purpose again. And my purpose then came, it expanded again. And it went from just providing for the customers, providing for my people that worked at the, and you think that would be like something you would automatically think, but, but it's not, you, you have to like earn your way to that point. Cause like at first you're starving, then you're doing okay. Then you're making some money. Then you realize it's not just about you. It's about everybody. Right. And that purpose expanded again. And when that purpose expanded again, and I went from just wanting to take care of me and just trying to grow the company and this and this and this, I actually became much better in my skillset and became a much harder

worker because I put the pressure of, you know, everybody else's life onto me, which made me fucking better. Okay. So, and now, like, even again, I'm kind of going through it right now. Right. Like my purpose is expanding from, uh, you know, where it is creating a great life for, um, you know,

my, just my employees and my, and my customers and our reps and everything to creating a, a better life for everybody in the fucking world. Okay. So like the bigger, the purpose, the more pressure you have, but the better results that will produce for you and everybody else. That's what I found.

So I think it's totally normal for people's purpose to change, right? Like Gary, a lot of these gurus will say, Oh, you fucking, you know, cars or cars and watches material things are fucking stupid. Well, my first 10 years, I fucking love those things. And those things are what actually kept me from quitting. Okay. And so then when I switched and I switched into these other phases, now there's 10,000 plus people that earn their living from that dream and me not quitting on it.

Right. So whatever your dream. Is it really that bad yeah yeah you see what i'm saying so whatever you can't shit on people's on people's purpose or dream at whatever level they're at because if you take that away who knows what you just took away on on the back end right like if i had heard gary v say oh you're fucking material things are stupid and they don't work and blah blah blah when blah. When I was fucking three years in, I would have quit. You see what I'm saying? And now where would all, where would all this be? And where would all these jobs be? And where would all these,

right. You get what I'm saying? So like, dude, it's natural as you mature and go through the process for your, for your mission and your motivation and your purpose to expand and change. And yeah, so the answer to that question is yeah. I love it. Yeah. Well, Andy, guys, that is three. So go pay the fee. Yeah, guys. Hey, I don't think I covered it exactly,

but the fee is tell someone, all right? We put a lot of effort in this show. I try to help you guys as much as possible. I try to give you the real feedback that I don't think other people will give you. And do us a solid and spread the show around for us. All right. Thanks guys. Talk to you later.