REAL AF with Andy Frisella - 298. Q&AF: Irrelevant Entrepreneurship Focus, Investment Opportunities & Operating Daily For The Big Picture

Episode Date: May 19, 2022

In today's episode, Andy answers your questions on what's something that entrepreneurs overvalue as important in business, what you should look out for when investing your money into a company, and th...e best way to operate day-to-day when working towards your goals.

Transcript
Discussion (0)
Starting point is 00:00:00 What is up guys, it's Andy Priscilla and this is the show for the realest, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and af q means question af means uh i'm not sure what that means i think it means answers uh the andy forsella answer that's what we were thinking when we did that is that accurate yes okay then we have cti sometimes that's cruise the internet that's where we uh put up the internet headlines um the propaganda and we dissect it and make fun of how dumb these people are for thinking that we're that dumb um that's also very accurate yes then we have real talk which is where i get on here and basically tell you that you need to step up your shit and you're fucking up everybody's game by being a loser. That's accurate.
Starting point is 00:01:09 That's also very accurate. And then we have full length, which we have a really, we've had some, we have Ian Smith this last week. Now we got, we got a big guest coming in this week. People coming in this week. Yeah. You guys are going to fucking love it. Um, so stay tuned for that.
Starting point is 00:01:22 But that's basically where i bring in interesting successful um people who have overcome hard shit uh and they talk about it and we we get better together so that's what full length's about so that's what you may get when you tune in um most of it is is very serious with uh with the rest of the most of it being comedy um that that's accurate too right like 60 of the time it works all the time yeah yeah all right so today we got q and a f where do these cues come from dj these cues come from q no the cues come from people listening to the show oh my god rightati right there. No, but guys, if you want to have your question asked and answered,
Starting point is 00:02:11 email those questions in to askandyatandyforsella.com. They can be about anything. Yeah. Life, business. So the Q&A of show, guys, is what we try to do. For those of you who have just tuned in the last couple years, it's been mostly social issues. But previously to this show, I had a show called the MFCEO Project, which was the number one entrepreneurship business success show of all times on iTunes.
Starting point is 00:02:35 The episodes are still available. And if you scroll down the feed of Real AF, you could scroll way back and you'll eventually find the start of the MFCO project. That project was called a project for a reason because way back in 2015, I recognized that we had a culture problem and we had a problem of not understanding what it really took to win. And so I dedicated years of my life to teaching how to actually win. And those principles are still accurate. So if you want to go back and listen, you can go check those out. They're all for free.
Starting point is 00:03:11 You'll definitely recognize that I sucked at podcasting when I start. And the reason I leave these up and don't redo them is because I want you to understand that everybody sucks at shit when they start. Now I just kind of suck, you know? So I got a little bit better. But hey, man, we got to get better. That everybody sucks at shit when they start. Now I just kind of suck, you know? So I got a little bit better. But hey, man, we got to get better. You know, we got to get better as a country.
Starting point is 00:03:32 You know, I spend a lot of time. DJ spends a lot of time. These guys in here spend a lot of time, you know, talking about the problems. Everybody's talking about the fucking problems. But we do things a little bit different because we talk about the solution and all these solutions start with you. So that's what this Q&A show is. It's sort of like our way of helping provide solutions to the problems that are happening. So bring on your shit.
Starting point is 00:03:56 Yeah, let's do it. All right, Andy, question number one. What is something you've been in business for 23 years, right? What's something that you realize that most entrepreneurs tend to focus on that you think is kind of pointless like what's something they put too much focus on when they should be focused on x what other people think okay like like dude look haters quote-unquote haters yeah uh you know i've spoken on some of the biggest state like biggest stages in the fucking planet and some of these stages it's so bizarre because some of the biggest stages in the fucking planet.
Starting point is 00:04:27 It's so bizarre because some of these stages are filled, the audience is filled with people who want to know how to be successful. And the most common question that I've received over the last decade of doing this is always, man, how do you deal with haters? How do you deal with people that don't believe in you? And it's very simple. Okay. Once you, first of all, you have to understand that nobody really gives a shit what the fuck you're doing. Okay. They might talk about you for a brief moment, but you are not important enough for them to actually focus on and what's happening is your ego is getting in control of your mind talk your mental dialogue and you are obsessing and overestimating your own self-importance to think that these people actually truly give a fuck about you now they might actually give a fleeting opinion about you
Starting point is 00:05:22 they might say oh look at this guy he thinks he's going to turn his little vitamin store into this like you're an idiot but it stops there right like they don't it does they don't obsess on it so like we tend to overvalue these fleeting opinions that these mental midgets have of us uh and that's the truth that's the second point the second point is you shouldn't worry about people's opinions that aren't doing what it is you want to do. Look at their life. Look at what their goals are. Look at what they're going to achieve.
Starting point is 00:05:51 Look at what their ambitions are. Do you want that? If you don't want that, you shouldn't value what they have to say about it. The third thing is most of the criticism that we obsess over is made up, meaning we come up with the idea in our own head and amplify that voice. All right. So what happens is people do this. They come up with an idea, right, or something they want to do. And they say, OK, well, I'm going to do this.
Starting point is 00:06:19 And then they're like, OK, but if I do this, what's so-and-so going to say? Well, so-and-so is going to say this. And then so-and-so is going to say that. And then the so-and-so so-and-so is going to say this to that. And we come up with this fake dialogue of what people haven't even fucking said or even indicated that they would say we completely imagine it. And then we pretend as if it's real and we don't take action. Okay. So what's that actually mean? That means that you are actually your own worst hater. Okay. And you have to eliminate that.
Starting point is 00:06:51 And then fourthly, the main thing that I think is really important for everybody to realize is that you are not entitled to other people's belief when you haven't created anything. Right. Right. Like what, if people don't believe in you ask yourself what you've done to make them believe in you okay if you say you're going to build a a million dollar business or a 10 million dollar business or beyond um and people say well i don't really think you can do that well that's going to be their natural reaction
Starting point is 00:07:24 because they don't have any perspective to judge what your abilities are or aren't because you haven't shown them there's nothing there to see yes so so it's a fake entitlement like it's it's a false belief it's a false expectation and when you lose that expectation um and by the way you should also throw away the expectation that everybody's going to like you. That's also something that everybody feels entitled for that holds them back. Okay. So drop the expectation that people are going to believe in you and drop the expectation that people are going to like you and get the fuck to work.
Starting point is 00:07:55 That's what it is. That's what you focus on. Yeah. And the truth of the matter is, is you don't really get any real hate until you're actually doing shit. And by that point, you're not going to give a fuck what those people have to say. You you're going to get to a point where you look back at the shit people told you like I do now. And I laugh like I legit laugh. Like one of my favorite things to say when I walk through my building is like, man, fucking cool little vitamin shop,
Starting point is 00:08:21 huh? Right. Like it's a fucking running joke between me and all my successful friends. Okay. So you'll get to that point, but only if you don't allow yourself to stop you from taking action to get to that point. The whole fucking myth is that there's some unseen force that is in control of your outcomes. And that's just not true. It's what you do over a long period of time when everybody else is switching every two or three fucking months or every year to something different. And you're digging in on the same thing over and over and over and over and mastering that path, becoming the world's most foremost expert on that fucking path while you're doing that. And these people are all having these little small wins. It's going to feel like you're fucking losing. Yeah. But at the end of the day, if you want to win on a massive scale,
Starting point is 00:09:18 you're going to do what I'm talking about. You're going to dig into something. You're going to make it your life. You're going to become the best that you fucking can at it. And hopefully it's something that you enjoy because we spend a lot of time doing things for our livelihood. And if you don't enjoy it, it's going to feel like pain, right? But if you enjoy it, the time will pass and you'll say, man, I lived a happy life. I actually like this for me. I like resistance for me. I'm a natural born fighter for me, stand in front of my way so I can run you the fuck over. That's what drives me.
Starting point is 00:09:46 So I seek that out and I love it. Yeah. Right. So like not everybody's that way, by the way, and that's okay. But I'm just saying, get yourself in a place where you appreciate the challenges for what they are because they teach you so much and you'll be in a good spot. Yeah. That makes sense.
Starting point is 00:10:04 I fucking love it. I love it. Most of this shit is be in a good spot. Yeah. That makes sense. I fucking love it. I love it. Most of this shit is made up in your head. Yeah. Bro. Like nobody gives a fuck. Well, you fill in the blank.
Starting point is 00:10:11 It's not even just by the time they're actually talking about you. Yeah. You won't care. Yeah. Like, like, like I'm to the point now where people actually talk about me, but it's funny.
Starting point is 00:10:20 Yeah. Now you're like, Oh yeah. Okay. Right. Exactly. But when I was younger and i thought everybody was talking about me it was fucking agonizing you know because i'm like oh dude and
Starting point is 00:10:31 i i used to always be very like accommodating to other people's opinions of me and try to like fix them opinions that weren't even real dude it was it was it was a sad way to live and it was fucking brutal mentally. If you truly want to free yourself, let go of the expectation that people should like you or that all people should like you. Let go of the expectation that people are going to believe in you. Let go of those two expectations and move forward. Your life will be much more peaceful.
Starting point is 00:11:00 Yeah, that's real, man. It's funny, too, because I saw this post one of my friends had made on Facebook the other day. He posted this meme, and it's funny too because i saw this post uh one of my friends that made on facebook the other day he's like he posted this meme and it's like you know the support versus the congratulations right it's like one of those memes and it's like oh you know when you're posting you know you're out of the club you got 300 likes and you post you start a new business you get fucking 15 yeah he posted an account i said i'm like bro what do you expect you know what i'm saying like like those are people who are leaving, leading mediocre lives.
Starting point is 00:11:25 I see this entitlement all the time. Once you start, what do you want for people? Once you start to recognize the entitlement that people have in there, it's really, it's, it's really absurd to be honest. Like I see these people that make posts and they're like, oh, respect is a two way street and blah, blah, blah. And treating, you know, and it's like, I'm like, bro, you know, like, oh, respect is a two way street and blah, blah, blah. And treating, you know, and it's like, I'm like, bro, you know, like, what are you bringing to the table?
Starting point is 00:11:50 Like, what do you bring? You know, let's start being honest with what we bring to the table. Yeah. Let's start being honest about the fucking fruits that we're producing. Let's start being honest about should people actually believe in us or should they not believe in us? Because we've never done anything that we actually said we were going to do right like if we're honest with ourselves and we drop the entitlement that everybody else is supposed to treat us this certain way because we were fucking born um you start to move in the right direction right you should start looking at these things like respect and uh admiration and belief and all of these things that you want when you have nothing as something to be earned. And the funny thing is once you earn them, you won't value them as much.
Starting point is 00:12:31 Like I don't give a fuck. Like, and this is the truth. This is the truth. You know, this is the truth. You're around me enough. I do not give a fuck what people think like at all. Like I'm me, whether I'm in the nicest restaurant in the fucking world with fucking donald trump or whether i'm with a homeless dude on the corner shooting the shit right like i'm the who the fuck i am and if you don't like it that's okay you know i'm not saying hey fuck you if you don't like me like we could have a discussion but it doesn't bother me yeah you get what i'm saying and too many people let the opinions of others affect them in a way that paralyzes them from doing what they need to do to get where they want to go.
Starting point is 00:13:13 And then, so you end up living a half-assed life because you didn't want to offend someone that didn't give a fuck about you anyway. Say that shit. Yeah. You see what I'm saying? Yeah. So like,
Starting point is 00:13:22 dude, you got to decide what it is you want you got to go after it with all you have and and be who you are all the time no matter who's around and that does not mean be disrespectful i mean dude there's or arrogant a lot of people think that's what that means that's not what i mean what i mean is be who you are like don't don't dim your shine because you think you're in the presence of people who are better than you. Nobody's fucking better than you and nobody's worse than you. They're just different than you. Okay. So I could just tell you, dude, when I, when I started
Starting point is 00:13:57 living authentically who I am at all times, and I dropped the the drop the expectation of people have to like me or and i dropped the expectation people need to believe what i say or believe in me my life got a lot fucking less stressful and a lot less anxiety and a lot easier to live and a lot easier to win yeah because i'm not carrying around all this fucking bullshit yeah you know i'm saying yeah like dude you know how many times a week someone says oh andy i i like what you say but blah blah blah and i'm like cool yeah like your your feedback is not important to me right i'm not here to please you i'm here to share myself and teach and contribute what i know right you know what i'm saying i'm not here to dance to your song that you want me to dance to like i'm who the fuck
Starting point is 00:14:42 i am right and if more people live that way we'd have a better planet in my opinion i'm gonna do my two-step and keep it moving yeah you know what i'm saying oh 100 man too many people spend their lives pretending to be something they think the whole entire world wants them to be when it's not even what they want to be themselves yeah any question number two uh when someone approaches you to invest in their company what are the main things you look at or for uh to decide if you're going to invest or not i only invest in people i don't invest in ideas or fucking uh companies or potential of what they that's not how i invest i invest in people um i don't invest in very many things and the reason i don't invest in very many things. And the reason I don't invest in very many things is because I don't see the winning qualities
Starting point is 00:15:27 in very many people. You know, one of my most- It could be a billion dollar fucking business plan, but that person is not, ain't got a shit together, you don't want it. Yeah, and plus on top of it, dude, like I just don't like most people. Like I just don't think they work hard enough.
Starting point is 00:15:42 I don't think that they take it serious enough. I don't think that they're in business for the right reasons. And when I say I don't like them, I don't like they work hard enough i don't think that they take it serious enough i don't think that they're in business for the right reasons and when i say i don't like them i don't like them as an investment partner because i just don't think they fuck i just don't think they work as hard as me i don't think they're into it as much as i am that's the truth yeah you know i'm saying like you i'm here every fucking day like i we are at the point where most people run running a company my size um and i have multiple companies that are big uh that they wouldn't come to the office no you know i'm saying like i'm here every motherfucking day right um and like i if i don't see that in someone i'm not going to invest in
Starting point is 00:16:16 them because that's what it takes for an average person to win and i don't see anybody out here i see a lot of people pretending to be better than everybody else but i don't see anybody out here that's special i see people who are willing to do the work and who aren't willing to do the work. That's what I see. One of my biggest investments, um, that I made, uh, is in a, uh, in a company called Una Vida. Um, and you know, the reason I invested in that company was because the two dudes who are at the time it was three dudes um they i was fucking uh we were at the old hq and i walked in and there's these like dudes sitting there and like i just you know i don't know who they're there for like i just keep
Starting point is 00:16:58 running about my business that was like a monday right and i don't remember the exact days it could have been a wednesday but i'm just saying like for the sake of the story, let's just say it was Monday, right? I asked a couple of the guys, I'm like, who are these guys? And they're like, oh, these guys are with this company. They were with another tequila brand. And I came in the next week and there they were again. And then like two weeks later, there they were again.
Starting point is 00:17:29 And finally, I'm like, hey, why are these guys always here? Yeah. And they were like. You're running the company. Like, is there something I don't know about? Yeah. Like, I'm like, what are these dudes doing here? Like, I thought they were here to like.
Starting point is 00:17:41 I didn't. I just didn't know. Yeah. And one of the guys here was like, well, they're here to talk to you. I'm like, well, you know, they've been here like four times. Like no one told me that. Right. And then, then what I found out was they had been driving 16 hours from Denver to St.
Starting point is 00:18:00 Louis for me to meet with them. And so what was happening was which i was unaware of was that they were driving sitting in my fucking lobby hoping to fucking grab me for five seconds and make small talk so they could get an introduction all right so then it turned into well hey we just want to sit down and then they drove into town i don't know i think i think at the end of the end of the count it was was like 19 times before I gave him money. Yeah. And without me asking. Yeah. So they started showing up every now and then, you know, asking questions like, hey, Andy,
Starting point is 00:18:30 we, we, you know, do you have literally five minutes? And, um, you know, they would sit down with me and they would say, hey, we're going to set this up. We're going to do this. What do you think? What would you do? And, and I would tell them and, and they would fucking do it. And by the time they came back, they had done what i told them to do and uh eventually they got they
Starting point is 00:18:49 they came in and i remember like looking at them and i'm like hey uh are you motherfuckers gonna ask me to invest in this or what the fuck are you like why are you like i'm not if i'm gonna keep telling you how to build your company i'd like to fucking buy some you know what i'm saying so uh so i recognized that they were willing to do things that were hard i recognized they were willing to execute i recognized that they had persistence i recognized that they were willing to do whatever the fuck it takes and now we're five years later or whatever four years later into it and these dudes are fucking crushing right you know like i'm not saying they're making tons of money right
Starting point is 00:19:24 now but like they're the business is growing in an omnipresent fucking direction and it's amazing and they'll be one of the biggest i guarantee you in 20 years 15 more years they will be one of the biggest brands in the world because they have that they have the grits the grit mentality you know what i'm saying the grit fortitude i'm gonna do whatever the fuck it takes mentality and they don't get in their own way like the last question right they just go execute right and if you fucking execute you will win yeah and i recognize that as an investor so you know like everybody now everybody says oh i do that i do that i do that but dude i'm gonna tell you from experience about 0.001% of people will actually do
Starting point is 00:20:08 what they were willing to do to build that company. Yeah. For that amount of time. Yeah. Yeah. So it is what it is. And by the way, don't do that.
Starting point is 00:20:17 Cause like, I'll just kick you out at this point. Like I, I I'm, I'm not doing that no more, but we're in a different phase of business now. Yeah. Like I don't email your questions. a different phase of business now. Yeah. Like I don't.
Starting point is 00:20:25 Email your questions and ask Andy at Andy for some of that. Yeah. But that's how it happened. Yeah. That's real. You know, and that's the true story. And, um, you know, that's what I look to invest in. Like if you could prove to me beyond a shadow of a doubt that you're going to fucking win,
Starting point is 00:20:41 I'll probably be willing to invest some money in you. But, um, you know, that hasn't been the case because there's been so much easy money in the world. There's been a lot of bad businesses that have got big investment seeds that never pan out because these people are bad operators. Right.
Starting point is 00:20:57 You know, so. It's not even that the plan is bad. Yeah, dude. And like, that's another thing. Like a lot of these, like you guys think you're missing motivation or whatever you're not you're missing massive amounts of discipline you're missing toughness you're missing grit you're missing fortitude and you're missing the skills to actually operate a
Starting point is 00:21:15 company and this motivation shit that you guys consume all the time is fucking garbage it's the truth yeah like i don't like motivation shit makes me want to fucking puke. It just does. It just does. Andy, question number three. How do you find the stability of everyday actions, right? While maintaining the outlook of that big picture goal? How do you not get lost in the big picture and vice versa, not get lost in the daily actions and not forget what you're doing?
Starting point is 00:21:45 I use the power list, dude. Power list is a tool to do that. The power list, if you go back to episode 16 on the Real AFV and listen to it, it's a free concept. You can do it. Use your own fucking notebook. Now, do I sell a journal that does this for you and teaches you? Yes, I do. And it's very nice.
Starting point is 00:22:02 And if you buy it, awesome. But you don't have to. And in fact, I never actually used the journal i fucking used a notebook so you have the same fucking tools i had available to you i gave it to you for fucking free it's episode 16 so after this podcast go listen to episode 16 listen to the method that i describe in detail and do that for the next 1000 fucking days and then come back and tell me how hard this is. The problem here is that people lack the ability to create the vision that they actually want to get to and then deduce the steps backwards to the point of origin of where you are today and create the steps forward to that. That's what we're talking about. So you go, you're going to sit down, you're going to fucking come up with exactly where you want to be, bro. And, and, and where you're going to want to
Starting point is 00:22:50 be will change later, but you shouldn't worry about that right now. You pick this fucking idea. You say, this is what I see. This is how I see my company. This is how I see myself. This is where I see it. Okay. I think that can be accomplished in 10 years and by the way for any of you on any of your goals with the technology that we have right now 10 years is an acceptable amount of time to get where the fuck you want to go so it wasn't always that way okay it's taken me a lot longer because for the first fucking 10 years i was in business we didn't have the shit y'all have so like i get these young dudes i did what you did and fucking no first of all you didn't do what i did you're not even fucking close to what I did and motherfucker
Starting point is 00:23:27 You got all the fucking tools in the world if you ain't fucking making money with them right now Then there's something wrong with your brain. All right. Yeah, you had a fucking telegrams and show shit We were saying So so like dude it is real the technology cuts off years of time if you fucking use it properly but the problem is too there's a lot of these young bucks master one aspect of the technology let's say like selling widgets through ecom and fucking ads and shit and then they never can build something and they're spending their whole life selling a widget after a widget after a widget after a widget after a widget
Starting point is 00:24:07 because they don't lack the skills to operate a company or build a brand, right? So that's a big thing. But what was the fun question? Just about goals. Okay, yeah, that's right. So you have to create this vision at the top line of what it is
Starting point is 00:24:23 that you're trying to accomplish. And then you have to work back. Okay. And take it all the way back to where you are now. All right. In time and say, okay, what actions do I need to do today to get me to this point? Right. Yeah. And that's what the power list does. It holds you accountable for your daily critical tasks. It's not a to-do list. Critical tasks are tasks that you do daily that move you towards where it is you're trying to get to. They are not your basic shit like take out the trash, work out, shit. No, these are critical moving forward tasks.
Starting point is 00:25:04 And I'm not going to explain it because it would be a three-hour discussion that's why i recorded on episode 16 so go listen to episode 16 fucking do that method for the next 1000 days come back and tell me what you did and i guarantee you you're going to be a completely different human completely Completely. Yeah. So, yeah. That's awesome. Well, we got caramel. We got caramel. We got caramel sauce. All right.
Starting point is 00:25:31 Yeah. A little caramel sauce. Which one is it? Yeah. What's the difference? Both. What's the difference? If you're black or white.
Starting point is 00:25:37 Is that what it is? Is that what it is? It's vernacular? I mean. It's vernacular? I don't know. If it is weird that people call it different things. Like caramel, caramel, yeah. What do you call it? I don't know. it is weird people call it different things like caramel caramel yeah what do you call it i don't know i care man it sounds better caramel
Starting point is 00:25:50 it does it's caramel bro well you're bosnian so and you're black astute observations happening here in the relay studio it's really up baby hey it's really up all right andy so you're you're you're you're you're a very successful business owner right what would what would be the absolute worst buy one get one free sale of all time if you could think of it what would be the worst fucking one you can ever think of or maybe you've heard before what's the worst buy one get one first of all sales are fucking stupid anyway okay and i'll tell you why because sales devalue your product in the customer's eyes and all these stupid fucking entrepreneurs run sales every fucking month
Starting point is 00:26:36 and they train their customers to see their fucking product for what the value uh isn't and then they can't understand why nobody buys their product at full price. So the stupidest buy one, get one free is on consumable items. Okay. I see people do this a lot. Let's say you have a can of fucking beans and you are going to do buy one, get one free on a can of beans. Why that's stupid as a business owner. Can you tell me why it's stupid? No. I mean, I don't know. If I give out a consumable item today.
Starting point is 00:27:14 It doesn't matter what it costs. Okay. Let's say I give you a consumable item. Okay. And then I give you one for free. What does that do to the timeframe of when I'm going to see you again oh probably about two two months it takes me a month to use that that means i'm giving away my next month's fucking consumable business based upon a sale to try to fill dollars on the cash flow line now okay like i know that's a hard concept for business owners to understand. It makes sense. But you want as much contact with your customers as fucking possible,
Starting point is 00:27:48 not less. Right. And then another thing you do when you do buy one, get one freeze, you cut your margin literally in half. All right. So now you get this big inflow of positive cashflow and you think you're rich,
Starting point is 00:28:00 except the bills don't change. So now you've got to go pay the bills. We have to fucking margin. See, but people don't think about it like that because they're worried about friday night they're not worried about six months from now so you know you shouldn't you you the sale concept is a dying concept if you want if you want brand equity in your brand if you want people to think and and appreciate the quality of your brand like if you go to equity in your brand if you want people to think and and appreciate the quality of your brand like if you go to fucking rolls royce ain't doing buy one get one free if you go to fucking apple they doing fucking sales no okay right like what do you think of
Starting point is 00:28:36 apple computers no i'm saying what do you think of their quality yeah why do you think that if they were buying it one free probably not not so you would actually feel twice as bad about paying if you did buy one get one free and you knew that people were getting them for a thousand bucks and you got to pay two thousand you'd be actually pissed off about that so actually what it does is it takes your customers who are extremely fucking positive about
Starting point is 00:28:59 your brand and what's it do there you go don't listen to me I don't fucking know anything right that's real man well guys if you build your brand around sales you will lose a hundred percent yeah and eventually you'll find yourself in a position where you can't generate cash flow because no one appreciates the quality of your product anymore and they always want it at that price and when you don't give it to them at that price where you're not making any margin, because you wanted to do that sale that one time and get that cashflow up. And then you got addicted to that cashflow boost.
Starting point is 00:29:31 What'll happen is you'll find your place eventually to where you can't pay your bills and you can't do anything to fucking stimulate it. So it's, it's greed that creates it because what happens is the first time you do a buy one, get one free, you'd fucking create massive amounts of dollars and people are like oh yeah and then these greedy business owners try to figure they're like oh fuck well dude i just went out i got myself a new ferrari with that right see what i'm saying like it's just green bro is it ever appropriate to do a sale or yeah sure it could be appropriate like for certain things like like this is consumable items i'm talking about okay the devaluation of your brand is 100 consistent whether the product is consumable or not consumable if you're constantly running sales then people will
Starting point is 00:30:16 see you as a discount brand that's what they'll see you as and you'll never be able to revive that image um i was talking about what's the dumbest buy one get one free well the dumbest buy one get one free is on consumables whether it be fucking alcohol or fucking anything you just shouldn't do it stupid because it pushes your customer out for twice as long what do you think about uh some brands for example, like Lays? They do buy three, get one free. I think fucking people are fat as fuck. And I think they probably go home and consume three times as much, if I'm being completely fucking honest.
Starting point is 00:30:55 From a business point of view, don't you think that's a good move? Because that leads to more sales and people consume more? Just from a business perspective? Well, is it ethical at that point? That's a totally different, I think that's, to me, I see that as a completely different play. Yeah, it might be a good business move for dollars, but what are they doing to people? And not only that, bro, there's all kinds of super addictive legal chemicals inside of those kinds of foods that they actually
Starting point is 00:31:25 use to make people addicted to the fucking foods. So, you know, there needs to be some regulation on, on some of that sort of thing, um, in my opinion. But yeah, I mean, I guess in that scenario it might, they might make more money, but, um, I don't think it's ethical. And I think if you went and looked at the amount of lace potato chips that are consumed today versus were consumed five or six years ago, or 20 years ago, it's probably less. Yeah. So, and why is it less? Because they are, people are catching on to the fucking game of, of, of needing to be healthy and which companies are contributing to them being unhealthy and how un be healthy and which companies are contributing to them being unhealthy and how unethical are they being at contributing to them being unhealthy how many
Starting point is 00:32:09 of these companies put actual addictive fucking chemicals in their food and they're allowed to to keep you fucking eating it and to keep you buying it bro it is all of them and it's fucking it's bullshit you know they don't they don't let you do that in the supplement industry. You can't put addictive chemicals in your fucking supplements, bro. They'll shut you down. They'll do what they did to the baby food company. They'll shut you the fuck down, bro. But these food companies can do whatever the fuck they want because they make all the money.
Starting point is 00:32:38 But to your point, Syed, yeah, short term, I bet that is a good strategy. But you have to ask yourself, why did they have to get themselves to that point? I bet they had to get themselves to that point because people were consuming less and less and less and less. You see what I'm saying? Because they were creating things that were not good for people. So, you know, I think the natural order of there's a natural order in business, just like there's a natural order in, in everything. And if you do the right thing and you stand, you like, dude, I think when you do the right thing, I think that's what it comes down to. I think people, people will, people will forgive you
Starting point is 00:33:18 when you make mistakes, if you're consistently trying to be better and to do the right thing. And it's very clear that not only are some of these big companies not doing the right thing, they're not trying to get better. They're actually trying to force more on you. More on you. Yes. And like, bro, people are waking up to that ethical problem. And I would say that the reason they have to do buy three, get one free is probably because of that. 100%.
Starting point is 00:33:44 I think so. I mean, I don't have It's probably because of that. A hundred percent. People, I think so. I mean, I don't have the data in front of me. If I had their fucking data in front of me, I could tell you exactly what's going on, but I don't, I'm making assumptions based off maybes, but, um, you know, maybe, maybe for them, it is a great idea. Maybe that's how it works. But I think as even, even if that is true, let's just say that is how it works. And I'm wrong in this, in that scenario, which I don't think I am, but let's just say that is how it works and I'm wrong in this in that scenario, which I don't think I am. But let's just say I was. I promise you that society is catching
Starting point is 00:34:10 on to that and it will become a bigger problem for them. So if it hasn't happened yet, it will happen. That's a good question. Guys, Andy. Yeah. Guys, Andy, that is for so go pay the fee if you want. Oh, look at that.
Starting point is 00:34:27 He was 20 minutes. I was wondering what he was thinking about over there. I saw some smoke come out of here. Shit. All right, guys, that's the show. If it taught you something, if it gave you something, if it, if it helped you think about some things, which I think that was a pretty solid show. I'd appreciate it if you shared it. You know, we have a fee on this show and the fee is zero dollars. The fee is the fee
Starting point is 00:34:49 is zero dollars. The fee is, Hey man, if it helped you tell a friend, okay. We don't run ads on the show. I don't fill half the show with fucking ads. Um, I financed the show myself. I'm trying to help you guys get better so that we can fix what the fuck is going on in our world. And, uh, I love you guys. I appreciate I appreciate you guys and I'd appreciate you share the show

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