REAL AF with Andy Frisella - 299. #75HARD vs Kyle "The Captain" Creek

Episode Date: May 20, 2022

In today's episode, Andy is joined in the studio by author & creative director Kyle Creek. They discuss why Kyle needed to do #75HARD at a desperate time in his life, how it has helped improve his pro...fessional & personal life as a father, and the power this program has to make America a stronger nation.

Transcript
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Starting point is 00:00:00 What is up guys, it's Andy Purcella and this is the show for the realest, say goodbye to the lies, the fakeness and delusionsusions of modern society, and welcome to motherfucking reality. Guys, today we have a full-length episode. I know you thought I was going to say cruise the internet, or we were going to say some stuff about Q and AF, but today I actually have got a good buddy of mine who you guys have heard on the show before, who has completed the 75 Hard program, and we're going to talk about that. We failed to talk about that we failed to talk about that last time he was in um but i wanted to get him back here and uh really dig in to uh
Starting point is 00:00:53 what he thinks of the program and and what he experienced and and uh so welcome to the show again my good buddy the captain kyle creek thanks for having me back. I was about ready to do DJ's intro. Yeah. I'm in his seat. I was about ready to take over. Oh, we could do it, dude. Cruise the motherfucking internet. There you go.
Starting point is 00:01:10 Yeah. Let's just do it, man. Hey, today we have Andy and Kyle. Cruise the motherfucking internet. All right, that's what I'm talking about. That's what I'm talking about. It's not that hard. He acts like it's a big deal.
Starting point is 00:01:23 You know what? Every time he nails it, he acts like he accomplished something hard yeah that's pretty easy that's a little bit of his artistic uh that that's that's just how he likes to do things yeah he he yeah oh dj you're fired anyway 75 hard bro we didn't get to hit on it at all last time yeah yeah um before we get into it uh how was your trip in it was good man what's going on uh i'm in miami right now again i've been traveling a lot for work i'm actually on day 22 of phase three of live hard oh there we go so i've been grinding away all across the country where i travel and flighting was easy like i talked about
Starting point is 00:02:03 earlier you know your airport just smells like breadsticks and barbecue sauce yeah i think it's a lot harder to eat clean here than it is in miami where everything's just fresh and good yeah plus dude we get like the worst weather we get the hot with the super humid hot swamp weather in the summer and then in the winter we get fucking super cold and no snow and ice it's just bullshit yeah i was out running this morning your humidity is similar to florida right yeah yeah especially with that storm now it's pretty nice though like like it's it's not wait till it's like a hunt like over a hundred and it's like you know what it's like yeah like dude it's fucking not everybody's built for it i actually like it because like i sweat and i feel it helps me feel healthy and clean um but man some people
Starting point is 00:02:44 come here and they're like how the fuck do you live here i'm like i don't i'm the same way florida now like i miss the humidity when i'm out of it because when i do like you know run or walk my dog in the morning i like it to be humid yeah me too take your shirt off get really sweaty and you feel like you've cleansed all the toxins out of your body that's how i feel you just feel sharp when you get back and then if you go straight into like a cold shower after that like there's very few things that'll start your day better yeah so dude what got you wanting to start uh 75 hard um honestly i was i was pretty desperate at that point uh i can 100 attest to the fact that i did it solely for the mental aspect of it. Everyone wants to get in
Starting point is 00:03:25 good shape. That's kind of like a cool byproduct of it. But I was at a point in my life where I was down in the dumps. I've had occasional bouts of depression that lasted for a couple months at a time. But coming into the post-COVID world, a lot of my contracts were in hospitality. A lot of my identity was tied to my job as a creative director in the hotel world. Most of those contracts dried up because no one was traveling. I was just left feeling like I had no purpose. That kind of ate away at me. I was still trying to write stuff here and there. My relationship was on the rocks. I wasn't being a good partner. I left LA and moved to Vegas, which is where my
Starting point is 00:04:06 career took off for me in Vegas. I did this big circle back to the beginning. I felt like I'd squandered all my success. I was just feeling really shitty about myself. You and I had been talking online for a while. I liked what you had to say. A lot of my buddies reposted your stuff before. I had a buddy that did 75 hard. Then I realized one day that I was like, I have to get out of this shit. It was when I found out I was going to have a kid. For the first few weeks of finding out I was going to be a dad, I wasn't ready for it. It spiraled me even deeper into depression. I started drinking a lot again. I just realized I was going to completely fuck up my life and this, this kid's life. I didn't do something to, uh, to get myself out of it. And so it really was like a last ditch effort to try and get back the confidence or get
Starting point is 00:04:57 back to who I felt I was prior to the COVID, my career falling off off and so it was it was it was very much desperation is what got me to try it yeah man i i get that um i feel like i'm gonna cry right now no bro listen it's real it's real shit too what you said about the the lack of purpose during covet you know i think that's something that really resonates with a lot of people because normal life was forced away from us and um you know i i think uh i think that's a i think i think that's a big part of what's going on right now in the world is that you know you and i talk a lot bro and and what's what's really cool about having you here for me is that like i'm a fan of your shit so it's like you know what i'm saying that's a good friendship when you can reciprocate those feelings for each other.
Starting point is 00:05:46 For sure. Like if you guys don't follow him, you should, because he writes some of the best things and the most thought provoking writing that there is out there right now for anybody in our era. So it's really cool to hear that. But, you know, I think that's something that a lot of people feel, but they don't know what to do. Right. Absolutely. Yeah. Like they're like, fuck dude. I, I I'm lost. I, you know, it's the internal dialogue, right? Like you, we might all go through life. Cause I was the same way, dude. I was, I was going through life. I'm successful. I'm making money. I'm doing good things. Uh, but I wasn't
Starting point is 00:06:25 living right. You know what I'm saying? Like I was drinking all the time. Uh, I was doing things that, that, you know, I wasn't proud of whenever I would wake up from being that person. And like, it, it just, it's just a different life when you, when you move past all of that. So 75 Hard for me was, I wanted to prove to myself that I could do something that seemed impossible to me. And it did. I used to tell people all the time, I used to kind of brag about it saying,
Starting point is 00:06:56 you know, I could never quit drinking. I can never not drink, man. I drink five nights a week. It's just what I do. And I prided myself on the fact that I could drink all the time and still perform at a fairly high level. too and my job was encouraged i was a hospitality career director i worked on a lot of bars and hotels like drinking was kind of i considered it you know almost like a superpower the fact i could drink and go to meetings and
Starting point is 00:07:16 handle my shit and so just the idea of giving up drinking um was was seemed like impossible to me i was like man if i can I remember telling myself, I said, if I can get through this, I'm pretty sure I can get through anything. And that was like the mindset I had going into it. But I probably failed 75 hard. I mean, actual count, I probably failed eight times. Failed seriously three times in the day 20 to 30 range. And every time was in the day 20 to 30 range, and it was because the day 20 to 30 range and it was because i wanted
Starting point is 00:07:46 to drink yeah and it wasn't because i was craving alcohol it was because i didn't like the idea that some dude i didn't really know yeah was controlling my life and so i'd get to like this cocky arrogance i was like you know who the fuck is this andy guy to know my life he doesn't know my stress he doesn't know he doesn't know what I need to cope. And I'd get these days where I was just so tense and angry. I'd still be getting all my shit done. But I was like, I just can't feel like this anymore.
Starting point is 00:08:11 I'm too mad. Yeah. I'm like, fuck it. I'm going to go out with my friends. Yeah. So I'd want to just go out and do something to like relieve that stress. And it was really just like I said,
Starting point is 00:08:20 it was arrogance. It was me feeling like I knew better than you or me feeling like I knew better than some program. And also it was a little bit of that fear of, I didn't really want to change who I was. I didn't want to become like, I used to tell people, it's like my drinking ability is like a 401k. I've been putting deposits in it for years. That's how my tolerance is so high. And I remember actually generally feeling like, dude, if I stop drinking, I'm going to become a lightweight. And it was something that bothered me, which is so fucking ridiculous to think about. But when your identities become tied to the guy who goes out and parties all the time, you go back to when I was doing the show in 2015, 16, you can hear it.
Starting point is 00:09:09 I talk about drinking fucking Maker's Mark and whiskey and shit. And, uh, you know, I thought the same thing, bro. I live the exact same way. I did. I didn't want to change. And so it was, I thought it was super cool. I do. I could drink a bottle of whiskey and be fine. I used to go, I wasn't fine though.
Starting point is 00:09:22 I went to a meeting one time in Nashville actually. And I had been out to 4am the night before and i showed up for an 8 a.m meeting still drunk and the gm of the hotel was like laughing about it and said hey do you want a bloody mary and i was like fuck yeah and i killed the meeting but i showed up drunk and i even continued to drink in the meeting and that was like encouraged it was something that people people would be like we like like working with Kyle cause he's this crazy creative director, but he's also really smart, but you can go party with him. I just felt like I owed my success to my ability to do that. Yeah. It's part, it was part of your image. It was part of your brand. It was part of your identity that you created it by yourself. And so I had a hard time wanting to let go of that. It was the fear of who am I going to be without this in my life yeah and so it was like I think it was day 21 day 23 day 23 another time I just I drink and then I'd
Starting point is 00:10:11 wake up the next day and be like why am I doing this like I gotta prove to myself I can get through this shit and my girlfriend was getting fed up with it and at this point she was a couple months along um and I just knew like I had to pull my head out of my ass if i was going to be a good dad and so i'd always i'd start over like the next day i'd start again then i get 21 days in it fail it again i was like what the i'd be fucking done by now yeah if i hadn't fucked up three times i hear that a lot people people will say people will say dude i'm and this is how they justify i see it all the time you know oh dude i got 30 days in and you know i failed but i learned what the program was about the fuck dude i know exactly i had a buddy of mine who did it all except one day yeah no and
Starting point is 00:10:53 he was telling me about it and i was just like ah you didn't do it though dude yeah you didn't do it yeah because you have to start over yeah um that's like running a marathon fucking and quitting literally on the last mile and then still claiming the little you know saying i ran a marathon i exactly agree because it really is it's those last 20 days when it's become very monotonous yeah and that's one of the things that i've found is very hard about the phases of live hard is once you've done 75 hard, you kind of feel like you've climbed that mountaintop. And the other ones are like, it just feels like you're going through the motions, man. And that's part of the process of why it's hard. And that's what people need to realize is the feeling of monotony is probably the hardest part of it all.
Starting point is 00:11:40 Yeah, but dude, for us to be successful in life, we have to master those monotonous tasks at a hundred percent detail. And that's the biggest skill that people lack. If I hadn't have gone straight from 75 hard into phase one of live hard, I wouldn't have finished my recent book. Cause I used, I used the power list to finish my book. Cause every day at the top of my list, it said write for like seven hours. And I made myself write between five and midnight every night for 30 fucking days. And if I hadn't have had that as a task.
Starting point is 00:12:14 You write for seven hours straight? I did to finish the book. Holy fuck. It's not all good. You get to a point of diminishing returns around three or four hours in. But I forced myself. And the next morning, I'd start where I left off.
Starting point is 00:12:27 I'd reread and I'd edit and rewrite stuff. But it was the top of my list every day was to do that. It makes sense why you're so good then. Practice every day. I have to, right? Every day. I actually have gone through spurts where I haven't written for a couple of days and I feel stupid.
Starting point is 00:12:42 What's the name of your last book for everybody? Because they're going to want to buy it. Speech Therapy. Speech Therapy. And it was a book that I'd had the idea to write since 2017. It's a book about, I actually heard you talk about this on a recent podcast, how we have these occurrences in our day that ruin our day, but really it's just an event that's a part of that day.
Starting point is 00:13:00 Bro. And so I've had this idea to write a book about all the little things like losing your keys, getting in a car wreck, stupid shit that can derail you because i used to be that person me too um i'm still that person sometimes when i can't find something i've lost my temper will go fucking a wall it's in your fucking hand yeah and so and i realized how much i let that stuff affect me yeah and so in 2017 i was like i'm gonna write this book and i pitched it to agent at the time. She said it wouldn't sell. So I kind of just took her word for it and focused on other work. And in the back of my mind, I always wanted to write it. And coming off 75 hard, I felt that I had a really good knowledge of small tasks and how
Starting point is 00:13:38 much they can either be positive or negative in your life, because that's the whole program is these small things over and over. And I was like, this is a time to write the book. And I need to get it done as quickly as possible because I'm in this mindset right now where I know the work is going to be really authentic. And so I just, phase one, that's what I did. I wrote the book and then I took the time off in between phase one and phase two. And then phase two, I was working on editing the book. So I had on my critical power list or the power list every day, I had like edit four chapters and I worked on it constantly through that too. And so it's something actually, I just, since we last met, I actually finished another book. I
Starting point is 00:14:15 finished the children's book that I was telling you I was going to write. And same thing, I used the phase three of Live Hard. And I was like, you know what? I'm going to make myself write a spread every day to get this book done. And then I i'm gonna go through and work on the edits and it's amazing how much you can accomplish in a short time when you're focused i've always been a big to-do list kind of person but you know a to-do list is very different like that's shit like change the light bulb and stuff right right it's a habit i picked up from my dad because my dad always wrote lists and so i always wrote lists probably for the past 10 years bro my dad did that too you know what he used to say to us he'd say look here's the whole key to success make a list call the list when now yeah okay not when win but when like when you're gonna do it
Starting point is 00:14:57 we're gonna do it now yeah so it's make a list call list when now and like bro that's like my dad's whole fucking method there is i used to when i worked in office jobs when i was first starting as a copywriter i would take post-it notes and i'd line them up on my cubicle from top to bottom of what was the most important thing then as uh as i got them done i'd take the post-it note off and just like that mental aspect made me feel really productive in my days but the difference between the power list and the to-do list for me is it's very easy to push your to-do list to the next day. Oh, yeah. And I've made myself a rule.
Starting point is 00:15:30 People think the to-do list and the power list are the same thing. They're very different. Very different things. So I made myself a rule that I would write. I wrote my power list every day the day before based on how my day went. If I knew I had a meeting coming up or an email that I needed to get back to. And so I prioritized everything in my career that I had to do.
Starting point is 00:15:49 And I told myself, if I write it the night before, I have to do it the next day. With the exception of like a circumstance out of my hands. Like sometimes I'd have like, you know, brand presentations as part of my career on there, but someone else would fumble the ball and wouldn't get it to me in time. So then I'd like be like, shit, okay, where can I pick up the slack and think of something else career wise that I can, you know, fit in this day.
Starting point is 00:16:11 And so I always wrote in the night before and every night, the night before I wrote, I had to write seven hours, edit four. And I told myself, I was like, if I don't do this, I'm going to fail. I'm going to consider it a fail if I fuck one of these up. And so, um, it's something I still do now. Um, even when I wasn't on phase three in between, I was still doing those lists every day. And then I added to the list. I added a, what I call like a, a burden of proof is what I wrote it down next to. And it's a identifying laws of attraction, things in my life that happened that day that reaffirm what I'm doing is in the right direction. Dude, super important. And so I started writing those down every day and it would be something as simple as like, uh, getting a free valet. Yeah. I was like, Oh,
Starting point is 00:16:57 I that's, that's money. I attracted money to my life. I got valet free and I was expecting to pay for that. Dude, have you read Michael Lozier's's book the law of attraction yes that's that book he he's the only guy ever besides besides myself i think and i got it from him so that's where i got it yeah from that book when he tells you to write that shit down like dude that that book it i've recommended that book for so long and people get it and they're like this is a simple book i'm like that's the point is yeah but you know we talk about the law of attraction and all this shit and everybody wants to get super deep and go into meta and quantum physics and all these different things and the truth of the matter is you don't need to understand all the shit what you need to understand is how to use it and that's what that book is so good about and what the thing i picked
Starting point is 00:17:41 up on that book was what you're talking identifying it yeah and it's it's paying attention to paying attention to when it comes back. And it's things you don't expect. You know, it's someone like reaching out to me with a potential project. Like I have people that I haven't talked to in five years that'll randomly email me, but Kay, we're working on this new hotel project. Do you want to be a part of it? And that stuff hadn't happened to me until I started identifying even the little things, like everything. Like if a buddy pays for my meal for me like everything like that I write down this little notebook that I keep with me at all times and it's really changed my level of gratitude with the world too yeah in the sense that when I was in that really dark place prior to 75 hard it's easy to just think like nothing good happens to me and you fall into
Starting point is 00:18:26 that ditch of like everything's just fucked up everything sucks and even then there's probably little things happening to me but i wasn't sure i wasn't identifying them no we're focused on how fucking that we're the we're the victim of the world and you're focused on the force you're focused on the one big thing that sucks and then you don't notice all the little things and all those little things are what pile up into something awesome over time yeah bro that's fucking gold man that's a fact too it is you know what's what's so interesting that one concept changed changed my entire life being able to pay attention to when it was coming back because what it does is it as you pay attention to the feedback that you get, it actually teaches
Starting point is 00:19:05 you if you're intelligent, um, how to do it better, like how to attract better. And, uh, man, it's cool to hear you talk about that. Very few people talk about that. It's very similar to like getting in shape. When you look in the mirror and you see yourself getting in better shape, how motivating it is to notice the little things happening. It motivates you to keep on that track. Dude, you know what I think, you know, you know what I've come to think about the law of attraction is, and this is how I think about it. And I believe this to actually be true, literally. And a lot of people will disagree, but you know, when you get into, and we're going to get off track just for a second. Yeah. It always with us yeah yeah when you get into the the quantum physical reality of what the the the time space construct
Starting point is 00:19:51 is everything comes back to a single point and it's not time is not linear it's it's it's a loop it's already happened and when you start to really examine that, and then you think about, well, what is visualization then, right? People think it's like you're sitting there and you're actually like dreaming up what you want your life to be like, but how I believe what it actually is. And I think if people looked at it this way, they would be a lot more disciplined about visualization and attraction and more mindful. But I actually believe that when we visualize and we do it properly and we sit down and we close our eyes and we take time to literally see the details of we want our life to be, I personally believe that we are literally creating that in the future. And if we all took that point
Starting point is 00:20:47 of view and we said, okay, it's literal. Like I'm literally constructing my future with my mind when I visualize. If you got people to, if people could just accept that as reality, right? And say, fuck, I don't care how I don don't you don't need to know all the shit but if you took that serious how serious would you take your visualization you would take it a lot more serious right oh 100 absolutely but do you hear what i'm saying like what if it is really that way what if it is your when you visualize your life in the future when you close your eyes and you're you're going through these visualization exercises, what if you are literally creating the future version of yourself before it comes to you?
Starting point is 00:21:35 That's how I look at it. And people are like, how the fuck do you visualize? I'm like, very seriously, because I believe that it's literal, because I've seen evidence that it is in my life. I have too. And it was something I didn't notice. I did a lot growing up as a teenager. I would do it with little things.
Starting point is 00:21:53 And then six months later, you're like, this is exactly how I thought it was going to happen. But to your point, what you're saying is, what is the benefit of not believing that? There is none. There's none. Yeah. So why would you not choose to believe that's possible like i i what i'm real i think the whole i i think you know this is going to tie into the fucking last couple years and conspiracies and this and that and this but and we'll get back on track here but like, I truly believe that the human potential has been purposefully hidden from us for, for centuries for the purpose of easier control of the human race. And I, you know, when you hear things like, oh, people, human only uses 10% of their brain
Starting point is 00:22:38 bullshit. They're not telling you what the other 90% does. Cause they don't want you to fucking use it. And dude, when you get into this, you know, and you get into religions and you start reading about different religions and, you know, all of them just take Christianity, for example, and they talk about Jesus. Jesus talked about his brothers and sisters, that people were his brothers and his sisters. Well, what does that insinuate? It insinuates that we are the same. All connected. Right. And what does that also insinuate? It insinuates that the powers that Jesus had, all people have if they choose to exercise them. So if he's calling us his brothers and sisters,
Starting point is 00:23:18 and we are considered his people, well then, how do we know that we're not all directly connected to god to where we can literally create our entire existence because he was able to do so as well you see what i'm saying absolutely like it's so like what if what if for the last two thousand years they've actually been lying to it we don't even know if it's last 2,000 years, they've actually been lying to us? We don't even know if it's actually been 2,000 years. That's what they fucking tell us. It could have been 10,000 years. It could have been 400 years.
Starting point is 00:23:52 We don't know because they write the shit, right? So just something to think about. You know what I mean? Yeah. And then thinking like non-religious about it, what I was saying earlier is where's the benefit in believing it's not possible to create your future? Because all it does is lock into a state of hopelessness and victimization. For sure.
Starting point is 00:24:14 Like everybody, whether you're religious or not, should believe that you can create your future because it's enjoyable to visualize things. It's enjoyable to daydream. It's enjoyable to let things it's enjoyable to daydream it's enjoyable to let your imagination run off like you're depriving yourself of like some actual joy in your life and if it doesn't turn out the way you visualize it or not who cares you had years of like good times and that kind of positive mindset will change the way you look at fucking everything yeah it sure does and that's just what people aren't doing they don't want to believe it they want to live in like this you know this
Starting point is 00:24:48 this state of everything everything's fucked everything sucks well that's on purpose that's that's the narrative that's put down because when you drive the human potential or hope for anything away what do they have they're they're miserable they don't have're, they're miserable. They don't have a purpose. They're not inspired, which makes them all easier to suppress. Oh, a hundred percent. If you can put someone in a state of fear, you can get them to do whatever you want. Yeah. And lack of hope too. Yeah, absolutely. Right. Like, oh, it's hopeless. Like we, there's nothing we can do. So why the greatest thing that people can do to oppress a population is convince them that there's nothing they can do about it. Well, it's, uh, have you read that book, Man's Search for Meaning? It's written by Viktor Frankl.
Starting point is 00:25:31 He was a psychiatrist put into a concentration camp. And going into the concentration camp, because he was a psychiatrist, he viewed the experience completely differently. And he noticed that one thing that every camp he went to had in common is around Christmas, a lot of people would die. And around people's birthdays, they would tend to die. And it's because during those are the times when they're like, oh, it's another year, another Christmas, and you lose hope around those time periods. And he said, you could watch a man in the span of 24 hours go from having enough energy to get through the day to just dying because they gave up hope. And it's a book that I read. I actually walked into a Barnes and Noble and I asked the guy, I said, what's a book that changed your life?
Starting point is 00:26:16 Because I was looking for another book to read during 75 hard. And he recommended that book to me. And I'd heard about it. I heard my dad talk about it. But reading that book, he ended up surviving, getting out of the last camp and writing this book and he pioneered this whole new way of approaching psychiatry where instead of looking at your past, a lot of psychiatrists and therapists, they want to know what got you there, like what happened in your life that made you the way you are. He completely changed it and said, no, I want to focus on the present and the future. I don't care what got you here. What is
Starting point is 00:26:48 your purpose today? And he found that by helping people identify a purpose, no matter how small that did more for depression and anxiety and stress than any amount of like unraveling of their past. Bro, I'm convinced convinced i'm convinced that if you have discipline and you have purpose and you have gratitude together you cannot be mentally fucked i agree you cannot be mentally fucked i have a buddy that's going through a really tough time right now i actually talked to him a couple days ago and i didn't realize how depressed he was and he's he's very successful he sold his company about five years ago and he's been living off the money from it and but told him i said let me guess i bet you feel purposeless and he's like that's exactly how i
Starting point is 00:27:29 feel and i said you sold your company five years ago and you haven't done anything since yeah he's lived the life he's bought he bought you know had a nice car collection he lived all over the beach and i was like i told him i said that shit's only cool for a minute it's that purpose yeah right purpose and i told him i said you need to do this 75 hard program and i gave him the copy of your book that i had and i said if you do this and you actually do it i like i guarantee you you will pull out of this hole but you have to actually do it and you have you will have a reason to get up every day other than you just getting up and figuring out what you're going to spend your money on yeah and it will change the way you feel about
Starting point is 00:28:04 and he took it very seriously. And he's been reading it. And I told him, I said, this is actually Monday of this week. And I said, I'm going to go talk with Andy about this on Thursday. You're going to listen to that podcast too, because you are the exact example of how the purpose of just this program that feels like some fitness challenge, or it feels like some at-home, let's get buff kind of thing. But really it, it gives you purpose that you otherwise wouldn't find
Starting point is 00:28:33 by just doing monotonous thing. Yeah. Right. Yeah, bro. And it like, even like something as simple as, you know, reading 10 pages a day, when you do it as part of a program, it feels like you have that bigger picture at the end. You're like, all this is going to lead to being successful. And then I'll be in this club of people that have completed 75 hard. And that motivation can overcome so much bullshit. How old is this dude? He's 38, I believe.
Starting point is 00:29:01 Yeah, bro. You just started, dude. 38, 39. You might have made a whole bunch of money yeah but you just started like that that that friend of yours you know take some of that money and start making some impact in that community you know i'm saying like and i'm not talking about just writing checks go see people see how it changes help them you know maybe maybe when you're a successful like dude i i think the one of the biggest purposes that, that a successful person who has exited can redevelop for themselves is, uh, is serving their, their real community right there.
Starting point is 00:29:32 And it's, it's, you know, we can get into that different, but like, um, you know, I see a lot of guys suffer from that. A lot of, a lot of men and women who have been successful, who, who exit their place of success. That's why people, people always ask me, why don't you just sell and do who have been successful, who exit their place of success. That's why people always ask me, why don't you just sell and do it? And blah, blah, blah. I'm like, what the fuck would I do? I was just going to use that as an example.
Starting point is 00:29:52 I said, it's why you see people who are 70 and worth hundreds of millions still working. Yeah. People are like, why don't you just quit and go do something else? No, I need that purpose. Yeah. And the job ain't done. Like retirement to me sounds like absolute hell. Yeah, and the job ain't done. Retirement, to me, sounds like absolute hell. Yeah, me too. And I watched my grandparents, when they retired, my grandpa fell into severe dementia, and my grandma became incredibly depressed.
Starting point is 00:30:13 And I do feel like a lot of it was that loss of purpose. I think when you stop working every day, they stopped working and started taking their Social Security, and they just sat home all day watching tv but dude look at the look at the um look at the message that's that's sent down to about success when it comes to that like dude what do they tell what do they tell you when you're 20 years old they say oh bro build a company or become rich retire at what what age they already 40 yeah and you sit on the beach and you could chill and you could do this bro it's but that's the dream for a lot of people right so they go out they attack the dream they get to that place and they're like holy shit this was the wrong fucking way right yeah and then after
Starting point is 00:30:58 a couple years of it you you either are in like a hole of depression and you and drug and alcohol abuse because you can afford to fuck off all the time, or you end up coming back to the workforce, starting another company, or doing something completely different with your life. Yeah. And it's hopefully the latter, because I've known a lot of successful people, a handful legitimately, names that you would recognize that went on to sell for lots of money in the bees, and now they're dead, right? I think Tony Hsieh is an example of that. that went on to sell for lots of money in the Bs. And now they're dead, right?
Starting point is 00:31:29 I think Tony Hsieh is an example of that. That's one of the guys I was thinking of. I think we talked about that when it happened. I was actually out at Lake Mead with one of his buddies. And he's one of the most brilliant fucking men that ever fucking walked the face of the earth. And because he lacked the purpose post-success, now he's gone. That's why the goal in life shouldn't
Starting point is 00:31:46 be finances it should be purpose like that's what people need to understand is you shouldn't be it's making money is awesome having nice things is fucking cool but your ultimate goal in life should be to find purpose that the money is secondary to it because you know with me as a writer for example all i've ever wanted to do is write for almost as long as i can remember um i couldn't imagine doing anything other than writing and when i'm 80 and i'm getting on in life you better fucking believe i'm gonna be writing books about what it's like yeah but think how good your shit's gonna be then it's gonna be so good yeah i tell people all the time i was like i can't wait till like i look like some weather old dude that spent his life at sea and i I just have stories. Fucking Hemingway. Oh, so much to draw from.
Starting point is 00:32:26 Yeah. Well, hopefully minus the suicide. But yes, Hemingway. Of course. But I'm just saying like the best writers are people who have lived life. You have to live an interesting life. I think creatives in general. Writers, musicians, artists.
Starting point is 00:32:39 Even if you consider yourself a creative entrepreneur, you have to live an interesting life to have things to draw from. You can't be content with doing the same old thing. And that was kind of like 75 hard for me, too, is I've never been one who's really cared about fitness. I never one who wanted to be like super buff and fit. You're fucking ripped now, though, bro. Yeah. It's funny as I actually had I was I was leaving the gym. I stayed at my hotel and I had one of the bellhops stop me.
Starting point is 00:33:06 And he asked me about training legs. And he was like, I saw you when you checked in. And I was like, man, that motherfucker is cut up. Yeah. I've never had that happen to me. Yeah. I've never been someone that people ask fitness advice from. I've usually, a lot of career advice, a lot of life advice.
Starting point is 00:33:20 But I've never been someone that people seek out for fitness advice. And that was a new thing for me yeah um and that was the thing about 75 hard being new for me too is I never really wanted to do like some fitness challenge or whatever you know people like to call that shit but I wanted I mentally wanted to heal and that was that's always been my big thing is what can I do to be more creative what can I do to feel more more connected to my world because it helps me when I write? And that's why when I say I really did do it strictly for the mental aspect. And I think we were talking about this last time I was here. In every stage of the program, I've experienced with my diet. 75 hard, I followed a pretty rigorous, typical bodybuilding
Starting point is 00:34:01 diet where it's like portion control, like healthy carbs, healthy protein. And then phase one, I did more of like a paleo thing and I was really lightheaded, really foggy. Now I just do like this meat and fruit thing where I've cleaned up my diet to where I only eat organic, only eat grass fed. And I feel more energetic and creative than ever before. And it's awakened this newfound appreciation for food in me i never really had and i started hunting again um i grew up hunting a lot but i started hunting again just for the reason of i wanted to be more connected to what i put my body i wanted to put in the hard work to do it and you talk about some other episodes where once 75 hard becomes like you know almost monotonous you try and find other ways to challenge yourself. Um, and so now like everything I can do that is the harder route I I'm trying to
Starting point is 00:34:52 intentionally pick because I know the reward of doing something difficult and I appreciate it more than I ever had. What would you say to someone who, who know is right now like they're they're kind of where you were um sort of lost not completely lost but sort of lost yes the thing is like i still had book deals i still had money coming in bro it's almost worse than being completely lost yeah because it's fucking purgatory uh-huh you're making money you're somewhat successful everything from the outside seems like it's okay and everyone's on the inside know that it is and everyone says to you why aren't you happy look at your life you know i was living in a condo against the beach in la i could walk to the fucking beach had a
Starting point is 00:35:34 beautiful girlfriend um thankfully i still do and it was like the life that everyone's like dude you're living the life and i was like dude i am so fucking miserable yeah and people just don't understand. Yeah. Yeah, dude. But sorry, you were going to say something. No, no, no. I was going to say, so what would, you know, like, cause there's so many people out there living in the purgatory. Yeah. Right. It's a limbo, man. Right. They're not, they're not completely fucked, but they're in that place where they're, they're surviving. Um, and, and it may appear that they're even thriving. What would you say to those people? Become more of a leader in your community and your friend group. And that's something that I've realized 75 Hard changed for me too. Like I said earlier, my friends used to always come to me for business advice. And I've noticed just my direct
Starting point is 00:36:22 relationships with people around me. They look to me more now than ever before because they know I've done 75 hard. They know how difficult it is. And for the first time in my there had I not done the program because I started seeing the impact I had on people by doing something that I did solely for myself um I didn't I never once posted about my progress I post I posted at the end of every phase I'm not one no I'm not one to tell people what I'm up to so I wasn't seeking like that daily validation of look at me I'm on day 37 kind of shit. But I realized when I did, and my audience is primarily built up with people who like my writing or they envied my,
Starting point is 00:37:12 my travel party esque lifestyle. And so when I posted that first 75 hard post on my story about successfully completing it, it was one of my most liked and interacted with posts I've ever put on a story. And I realized that by making myself better, just that leading by example is powerful. Bro.
Starting point is 00:37:33 And I didn't have that before. And so someone that's successful now, find other ways you can lead by example in your life. Find other ways you can encourage people to better themselves and i think of an episode you just recently had you had an individual ask how you deal with the anger of being on 75 hard and your your exact advice was you know help others it's so fucking true yeah um and when you have other people tell you you motivated them like my accountant did 75 hard yeah and he tore his acl with five days left he still finished it fuck yeah and he called me and he told me he said if you ever get a chance to talk to andy you need to tell him how
Starting point is 00:38:10 grateful i am because that's awesome i was alcoholic um he has three kids he's like my marriage was shit my wife was mad at me i wasn't spending time with my kids i come home from the office and instead of playing catch with my kid i would drink a couple beers and watch tv he's like 75 hard fixed my life and he told me he said i will never go back to being who i was before and he's like had i not watched you do it kyle because he knew my lifestyle he does my receipts he does my accounting he knew how much i used to spend partying yeah he's like had i not seen you do it i never would have even tried something like that that's awesome and i've had a lot a lot a lot of people um come to me with that
Starting point is 00:38:45 story that because I seem like the last guy that would do something like that and motivate them to do something they needed in their life. Well, bro, you're, you're your own man. Like I could see where you would have a hard time following somebody else. Dude, I would get, I do every fucking time. I remember the first time I failed. Like say that i'm just like yeah i bet that was hard the first time i failed i was on day 21 and i was putting together a bed i just got a bed that i was putting together for my girlfriend and i and i was so frustrated because i couldn't get the bolts to go into this bed post and i was losing my fucking shit i was so angry and i was like why am i angry still like i I'm on this program, doing things right. I'm sober. Why am I so mad? And it was because I wanted to fucking drink and I couldn't because this asshole online
Starting point is 00:39:30 told me in this program I couldn't drink. And then I was sitting there for hours. I was like, you know what? Fuck this guy. And I went out that night. Yeah. Yeah. And that happened to every time I failed.
Starting point is 00:39:41 Like seriously, it was because I wanted to be independent. I get that. I wanted to be independent. I get that. I wanted to be my own person. Yeah. I get that, dude. It's hard for me to follow shit too. Oh man. Especially when you're a fucking, when you're, when you have the leader in you already, it
Starting point is 00:39:56 can be difficult. I can, I can relate to that. But that's the thing. Setting fire hard humbled me. Yes. It humbled me not only physically, but mentally. And it made me much more open to other people's input. As a creative director, when I work on projects, typically I'm the last
Starting point is 00:40:12 man standing on every opinion. I can veto or agree with whatever comes my way. And so even in my professional life, I have become so much more open to other people's opinions and i'm so okay with being wrong yeah because the point's never to be right it's to accomplish a mission and exactly and i used to i used to be okay with being wrong only because i liked the idea of failure as an exercise for creative inspiration i liked failing in the sense of having a bad breakup or or having oh i'm gonna write some sweet fucking tweet about what just happened to me i used to like failure for that aspect but egotistically it would still kick my ass yeah it would it would upset me um but now like i'm really okay with being wrong i'm really okay with just sitting back and let people like
Starting point is 00:41:00 voice their opinion over me if it's if i feel it's the right one it's like you know what dude and it was 75 hard that made me that humble dude you know something for me too man on that along the line like i used to have a hard time like where i i had to fucking engage everybody like if they disagree with me and i knew i was right i had to engage it. And now I'm like, look, man, I'm just telling you how I see that what's happening. You can either accept that you think I know what I'm talking about or you could think I'm wrong. I think the real world evidence speaks that I'm doing okay and I'm somewhat intelligent. And if you disagree, cool. You think I'm an asshole?
Starting point is 00:41:41 Cool too. I don't really care. I don't value at all anybody else's opinion of me anymore. Like at all. And it's super fucking free. Yeah. I, I got that from the program,
Starting point is 00:41:53 but also from becoming a parent. Yeah. Um, I was telling somebody the other day, I was like, you want to know someone who truly doesn't give a fuck. It's parents taking their kids to a nice restaurant. Yeah.
Starting point is 00:42:02 They don't give a fuck that they're going to ruin your night because you're there paying a hundred bucks a plate because they want to do something nice with their kids. Yeah. And I was like, there is very few levels of people who give less fucks than that parent. Yeah. And you have all these single people that are like, oh, I don't care what people think of me. It's like, yeah, you do. Yeah. You would never do that. Yeah. And it used to be something that bothered me when I was at nice restaurants. I didn't want to see kids there. Yeah. And now it's like, no, my kid goes everywhere with me. I take my kid to bars. I take him in like, you know.
Starting point is 00:42:30 So you're that fucking parent. Oh, hell yeah. I want to snatch your kid's fucking hair. Shut up, kid. He's very well behaved because I'm pretty mellow with it. And they feed off our energy. But I take my kid everywhere because I want them to experience stuff with me. And I don't care if I upset other people.
Starting point is 00:42:48 It's like, I don't care. And between 75 hard and becoming a parent in the middle of it, like you're saying, I don't engage in comments anymore. No, I don't care. I used to like arguing with people on Instagram and I realized how big of a drain it is on my time. It's not even worth arguing because most of the people that have based an opinion on you are not open to any discussion about it at all.
Starting point is 00:43:10 It's a competition of who can outwit who and who can zing who and who can be right. And like, dude, that's not productive for solutions. You can't have a- I'm trying to solve shit. You can't have a good conversation online either. You just can't. No, I agree.
Starting point is 00:43:23 Dude, what do you think of like the, you know, the confidence, the grit, the fortitude, and those qualities that we talk about the program helping produce for people? How did you see those things show up for you? Well, the confidence for sure. It comes from the fact of doing something you don't think you can. Yeah. Um, that's why I was confident I could finish my book in 30 days i knew that if i did something small over time that it would produce the book i wanted and so i had confidence in my work and all my projects now i take on like i just feel almost unstoppable in the sense that if i can dissect them down okay this is my big goal how do i break this down and
Starting point is 00:44:05 if i just do that every fucking day i know i'm gonna reach that goal and so there's very few things that i feel like are out of my reach when it comes to my career wise and then like we were talking about grit i test myself all the time now like i try to make things harder um like sometimes i'll be like you know what fuck it i'm gonna take an eight minute cold shower just do the action and i'll do it just to know I can do it. And then it makes five feel very easy after that. I'm trying to think of other ways in my life, but I really do test myself often now just because I want to accomplish
Starting point is 00:44:36 something. Yeah. I do that same shit, bro. With the showers. For the hell of it. I also do it on the treadmill too. Like I know I do. I used to do this thing that i picked up from ed
Starting point is 00:44:45 my let which he's a brilliant dude um and he's like just one more rep or one more minute every single time but now i'm up to five extra minutes so if i even catch myself thinking one more minute i force myself to do five so but the rule is only one time so like i won't go to 10 because what will happen is i'll get caught up in the cycle I won't be able to get off the fucking treadmill. So, but if I think it one time, I'm like, all right, one more. I'm like, all right, that's five minutes. And I do it. I thought I was the only person that did that.
Starting point is 00:45:14 Yeah, no, but I got to cap it off at one, at one cycle of extra. I wasn't, I wasn't a big runner. I've always hated running. So one of the things when I started 75 hard is I started running. I used to think running any more than a mile was like the definition of hell on earth yeah i still think that running sucks running running sucks but i started running because it sucks and i used to go when at first i just like i'd run as far as i could and i'd stop and walk catch my breath and run again and then it got to the point where if i could see it i had to run to it
Starting point is 00:45:44 and so like i i turned down streets i think don't look down that street. Cause if I see that suburban at the end, I'm going to have to run to it. Cause I would tell myself I could make it there. And so I'd have to like pre-plan a running route and be like, don't get distracted. And it would happen often to where like I'd turn and I'd see like a construction crane and be like, fuck it. I can run there. And because I saw it and I thought about it for a second, I made myself run there. And so a lot of my outdoor cardio would go from 45 minutes to like an hour and a half because I would just keep doing it. Bro, that's crazy because that's the exact same shit I'm talking about. I didn't think someone else did that shit.
Starting point is 00:46:16 You become weird in certain ways. Just because you want to prove things to yourself. Yeah. It's becoming addicted to the test. It really is. And then it makes the easy things so much easier dude look like when you start operating on that level that you're talking because what you're talking about is like the natural progression past live hard that's just who you become you become someone who constantly tests yourself to become better even on the smallest little things and um people look at you like you're
Starting point is 00:46:46 fucking and it's accountability to yourself there's no there's no reward there's no reward in that because dude what you're real what i realized in my brain was that if i bitch out on that if i say oh okay do an extra minute and i don't do it or if i say all right there's that that block over because i i do that thing with but i do it with like a jog or a walk i have to go touch it so like if i think that i have to go touch it i have to touch it so like i have this weird these weird little quirks like if people ever come work out with me they'll be like what the fuck are you doing i'm like bro just touch that just touch it i'm the same way and it's so it's like some weird ocd yes it is but is. But it's what it really is, is in your brain. What I'm doing is I'm telling my brain, I'm a control bitch.
Starting point is 00:47:29 Like you're not in control of this shit. I'm in control of this shit. And once I recognize that consciously, it's like almost like a constant competition with your own self. Absolutely. Yeah. And it all rooted back to what I was saying earlier, where I told myself I could get through this.
Starting point is 00:47:44 I could get through anything. I like knowing I can do that shit because I really don't feel like much can derail me at this point. That's it. When shit goes awry or something doesn't go as planned to me anymore, it rarely rattles me like it used to. I'll be upset. I'll be frustrated. I'm human. But it doesn't stop me.
Starting point is 00:48:02 I'm just like, all right, fuck it. We'll just do this instead. And it's just those small tests of'm just like, all right, fuck it. We'll just do this instead, you know? Yeah. Um, and it's just those small tests of doing it to myself all the time. Bro. I constantly tell myself every time something bad happens like that, I'm like, all right,
Starting point is 00:48:13 fucking test day. That's what it is. Fucking test day. Like, cause usually the bad shit that gets it, it's what we talked about in the beginning of the show where like that one little thing can do really. Yes.
Starting point is 00:48:23 But dude, I live a life to where that one little thing literally happens every fucking day before i even wake up and get out of fucking bed because of the amount of shit that i have to answer to so like every single day by the time i fucking pick up my phone there's a thing there that's going to fuck me up right and so now i've just had to start looking at it like yeah that's what that's what the fuck it is like it's not even it's not even something to be upset about at all it's just part of the job yeah you learn to be selective with your energy yeah um i think being selective with your energy is something that a lot of people don't have either um 10 years ago
Starting point is 00:48:59 bro five years ago i would fucking melt down over that shit and then i would come in the office and i would be mean as fuck to everybody i would fucking not mean but like over like aggressive i guess like like just not a cool dude you know what i'm saying i wouldn't come in like trying to fucking wreck people but like if you got in my way that day it was a bad thing and like who wants that reputation no i fucking who wants to be known as someone like that like it sounds fucking awful but when you're young yeah when you're young like you almost think it's cool you think it's cool oh don't fuck with him today it's not you get older and you realize those kind of people are miserable and no one wants to be around yeah bro it was something that it's i mean it's something i still
Starting point is 00:49:42 have to work on sometimes because i can get fucking because i'm a high-strung dude and i'm intense but uh man it's like it's made my life much better leaving that in the past yeah you know and and working consciously and this program has really helped me with that a lot the program sometimes i still go nuclear but the the the nuclear the nuclear explosions are much smaller and less frequent yeah i mean i the program too i still go nuclear but the the nuclear the nuclear explosions are much smaller and less frequent yeah i mean i the program too like what i was saying is it teaches you where to focus your energy and i've even noticed you know i can't be friends with some people yeah yeah and they're good people nothing nothing no i get nothing about them is wrong yeah
Starting point is 00:50:19 but like my energy and where i'm at in my life. And like I said, I feel called to do something much more. I just can't be friends with certain people. Yeah. And they're great people, but just the vibe they put off now just really bothers the hell out of me. Yeah. Dude, you become zero. You become zero. I guess you have zero tolerance for the bullshit stories that people.
Starting point is 00:50:44 It's like for me, dude, here's the problem I have with what you're talking about is like these people who I like and who I've been around and who I appreciate and love, you know, self-victimization is a real fucking thing. And it's a strategy, by the way, this is a, this is a, this is a media strategy to demoralize people, to keep people down. Okay down okay and when when people self-victimize now at this point in time i have zero tolerance for it i can't fucking hear it like i know you're my friend and i'm here for you and i'll help you but i am not here to hear your fucking bullshit story about why the fuck you aren't where the fuck you want to be or even on the path to where
Starting point is 00:51:22 you want to be i just can't i because like dude you want to be. I just can't. I, cause like, dude, if I'm around those people, I come off as an asshole because I'm like, bro, you're full of shit. You're full of shit. Yeah.
Starting point is 00:51:31 Cause they are, you know? And, and so like now I've had to like, like, if you want me to tell you that I will tell you that, but I can't tolerate because so much of the small talk that happens, I,
Starting point is 00:51:44 this is what I've noticed. You know, I've been doing the program since the start. Um, like the small talk that, that most people have is like, if you really listen to it, it's really a competition about how shitty their fucking lives are.
Starting point is 00:52:00 And dude, I cannot be present for that. People don't like to hear they're the cause of their misery because then it forces them to take responsibility yeah and it's easier to be lazy than it is to get up and fucking do something about it i read something about that recently where it said the the benefit of doing nothing is you can always do it perfectly yeah um and so i thought about that for a long time i was like like, man, that is a profound fucking line. I don't know where I read that. It's easy to be, it's a Thomas Sowell quote.
Starting point is 00:52:28 It's fantastic. It's easy to, it's something along the lines. And then he says it's basically easier to feel morally superior from that position. Because it's just, it's crazy to me how much people, like, because I write a lot of stuff that you're talking about where I try to encourage people to put the power back in their own hands. And the amount of blowback I get from something that is meant to be empowering blows my fucking mind. It's because it shines a light on their own. It's like I'm saying, they don't want to know they're capable because then now they have to blame themselves. And they're afraid it's going to make them feel worse.
Starting point is 00:53:10 Where if you can look at it correctly, every bit of that understanding is going to help you. I found the quote here. It's Thomas Sowell. The beauty of doing nothing is that you can do it perfectly. Only when you do something, is it almost impossible to do it without mistakes. Therefore people who are contributing nothing to society, except their constant criticisms can feel both intellectually and morally
Starting point is 00:53:36 superior. Exactly. The quote I read. Yeah. I couldn't remember who wrote that. Yeah. He's a genius. His shit is fucking amazing.
Starting point is 00:53:41 It's phenomenally profound, especially what we've seen the last two and a half years. And like, I think we talked about this too, is when too is when we knew we were going to record this podcast um now more than ever is when people need to be doing this kind of thing yeah well dude it's what we're talking about here ironically enough because that's not why i started the fucking program but it is 100 the answer to the problems in our culture it's 100 i agree yeah our problem in culture right now is not going to be solved by donald trump when he gets re-elected or whatever people think like people think and i agree we need some help like there's some fucking rogue motherfuckers doing some bad shit but the point of the matter is
Starting point is 00:54:23 that's still not going to solve your shit, right? And for us, it's what you said about being a leader, dude. It's the ripple. It's the unintended ripple effect that it creates that it will actually fix society. The problem that I see is that most people feel so insignificant and so irrelevant because of the constant beat down
Starting point is 00:54:43 that society puts on them that they don't even understand the impact that they can make by just raising their own personal standards. And if they raise their standards, other people around them, their accountant or their neighbor or their sister or their brother, they say, holy shit, I could be better too. If you feel irrelevant, you will become relevant in your friend group by doing something like this. Yeah. Something that happened to me is, because when I was doing 75 hard, I had-
Starting point is 00:55:12 You see what I'm saying though? Like that's the, we have a culture problem in America at the ground level. It's not, this is not something that a politician can fix. This is something that we as individuals can fix. And it's kind of cool because, you know, everybody's looking around for who's going to fix the shit when the answer is really you. You be the one to encourage your friends.
Starting point is 00:55:33 You be the one to change your family member's perception. We talked about this last time where social media has made it very easy to perpetuate bad habits. Because when you put some woe is me post out there, a lot of people will be like, feel bad for you i don't like that shit no more no matter how sad it is that attention makes you feel relevant and so people you know they go to that default of being defeated all the time because it gets uh attention yeah um but like i was saying what what people need to do is if you're the one that does this program you your people around you, your spouse, your boyfriend, your kids, your direct family members, they will be motivated by you. Absolutely. And I was at a wedding in California and I was probably like day 30 or 40 in the middle of the program. And I mean,
Starting point is 00:56:15 that's probably when the hardest place is not to drink is at a wedding. And my girlfriend's family, it was one of their weddings, was bugging me because they knew I was a drinker. They knew that's what i liked like why are you drinking why aren't you drinking and i didn't even have to defend myself my girlfriend stood up and i could tell just by the way she said it she was proud of me she's like oh he's doing that 75 hard program he doesn't need any of this right now yeah and the way she like came to bat for me i remember thinking damn like she i could feel the pride in her voice that i had gone that far in a program that was that difficult for me because she knew that by me getting better it was going to help our relationship and it was going to have a better life for our son and that was very motivating for me to have
Starting point is 00:56:59 her go to bat for me like that bro that's those are huge moments yeah and you start realizing who well you probably realize damn i i got an awesome girlfriend yeah exactly it made me feel just like very um almost like wanted like she wanted me as her boyfriend in that moment because she was proud to talk about what i'd done and she was looking at everyone trying to like peer pressure me into something as almost like being lesser than yeah and i mean i've been on the other side of that i used to i used to always be trying to get my friends my friends like you're so i'm trying to hurt you it's because like bro i like i understand that like we have a lot of fun we fucking party you know i'm saying yeah and it's not it's not people feel like it's a
Starting point is 00:57:42 malicious thing it's not that it's not they're feel like it's a malicious thing. It's not that. It's not. They're just not aware. Yeah. And it, it feels better when you're not the only one fucked up. Yeah. Yeah, for sure. Like it feels better when, because part of you knows, you know, that person making that choice is doing something to better themselves. Yeah. And whether subconsciously or not, um, you're aware that they're doing something better
Starting point is 00:58:01 than you are. You're like, okay, if I can get this person to drink with me now, we're both down this level of being stupid, right? Yeah shit and it's just it's just it's the reason why people always want to do drugs other people yeah it's just that that shared experience and people talk about how they connect over drug use it's like yeah you connect over drug use and the fact that you both are doing something fucking dumb yeah and it makes you feel closer to that person yeah um it's like yeah when when people are trying to encourage you to drink it's not malicious but i think subconsciously you crave being on the same level dude what do you think like when we talk about
Starting point is 00:58:34 the alcohol use i've i've become i've come to see alcohol is a little bit different than what i used to see it as like do you have you ever this is kind of a weird like i can't help but think this just because of what the fuck is going on but like do you ever think like man it's really fucked up how hard they push alcohol into the society that we live in as a norm thing yeah like it like it like i look at it now and i'm like i see it differently and bro by the way i still drink i just don't drink very often on the same way like when i'm not on the program i'll drink here and there i love a good fucking cocktail and i love a good bourbon but i don't
Starting point is 00:59:14 let myself get drunk to the point that i feel um out of control right because i almost feel like like you're saying i feel like there is uh there's a desire of some elitist or people above you to get you into that state of being stupid bro that's what i'm getting at so you're you're picking up what i'm laying down dude motherfucker they push this shit on us to make us dumb and stupid and dependent on it so they can fucking take from us like that's how i see it well so now i see the surprise the sobriety aspect of it i'm like oh fuck you guys i see that too it's like uh what was it caesar that said like give them bread wine and games yeah you know you can pull off anything behind their back um and what we got
Starting point is 00:59:56 we got fucking fast food we got delivery pizza we got alcohol in every single fucking social environment and every single commercial telling you that if you drink you're awesome um we got fucking every sports team out there now propagating more information like it's fucking crazy like it's it's like you're i'm seeing the matrix like i see it like my brother just watched the matrix for the first time ever what the fuck i know is he friends with dj i don't i guess so and he was like those guys don't watch anything so i was like man like now i kind of see what you're saying i'm like yeah bro like i'm the dude staring at the fucking screen that everybody else is looking at and it looks like zeros and ones and i'm like nah this is i actually see what have you read the book the
Starting point is 01:00:42 mastery of life by don migueliz Jr.? Uh-uh. So it's the son of the man who wrote The Four Agreements. That's a great book. I've read all the Ruiz family books. I'd read them before, but in 75 Hard and other phases, I'd gone back and read them all again. In the opening of that Mastery of Life book, he says that when you get to a point in your life where you feel like you're meant for something more it's like going to a party and you're the only sober one and everyone's drunk and they're living in the drama and they're living in the drama and you can't it's like if you've
Starting point is 01:01:14 ever been sober and had a conversation with a drunk friend about something serious you can't have the conversation no it won't happen and so he says when you feel like your life is meant for more you know you're trying to talk to people that are drunk at the party still. They're not going to understand until they're, you tell your friend. What's the name of this book? The Mastery of Life. Okay. It's the analogy he makes up front.
Starting point is 01:01:34 And it's really true. Like when your friend's drunk, you say, oh, we'll have this conversation tomorrow. Like some people just aren't ready to hear what they are capable of and i the matrix made me think of that because you know the people that choose you know i think it's his name cyrus or whatever in the movie that chooses to go back yeah yeah because he wants to enjoy the steak again and stuff a lot of people choose to not accept their they choose to not accept their power because it's uncomfortable. And that's one thing this program did for me is it helped me realize that I am capable of a lot more. And an interesting story too about talking about being around the party scene is
Starting point is 01:02:17 one of the days of 75 Hard, I was in Las Vegas and I was gambling roulette and I was sober and I won a couple thousand dollars and i was sober enough to walk away from the table and i was like fuck yeah there's a win right there if i was drunk i would have kept playing yeah um and then the next morning i got up at five to go for a run and i was running down the strip and it was one of the rare days it rains in vegas too so i'm running down the strip in the rain and i'm watching people stumble out of cabs going back to their hotels people that have been out at clubs all night and I used to revel in that I used to think you know the all-nighter was like yeah the ultimate badge of honor yeah and I'm just watching these people and I'm thinking myself man
Starting point is 01:02:54 this is so much better than what they're doing right now yeah like I'm actually kicking Vegas's ass right now yeah I won money from the casino I I'm out and bettering myself. And then as I was running back, I think I might've told you this story. I saw a man harassing a girl with a backpack and I stopped and I asked her, I said, are you okay? And she said, no, this guy won't leave me alone. And he kept saying to her, let me hold this for you. I'll put it in my car. Let me hold this for you. I'll put it in my car. And as soon as I came up, he turned and walked away. And I walked her back to her hotel. And I was thinking about it later. And I'm pretty sure I stopped that gal from getting kidnapped. I think the goal was to grab that backpack, throw it in the car. And as she goes to try and get it, throw her in the car as well. It just had that vibe. And I remember telling my girlfriend,
Starting point is 01:03:43 I was like, the coolest thing happened to me this morning. Because I was out bettering myself, I was in a position to help somebody. And had I not been out running, had I not been on this program, you talk about things in your life that just happened. There was a bigger reason that happened. There was no one else around. It was this area of the street.
Starting point is 01:04:01 That's amazing, dude. I was there and I would not have been there had I not been doing the program and it happened to be again one time with an animal though i was in tallahassee and i was out doing my night walk with my dog wearing a 40 pound pack in the fucking rain and i found a stranded kitten and i walked by it my dog identified it and i looked at it and i was like well shit i can't just let this be. So I took the kitten, me and my buddy, put it in a shoebox, drove like a 45 minutes to the only vet clinic that was open to drop the cat off. And then I went back and did my fucking walk. And if that had happened to me years ago, I would just kept walking.
Starting point is 01:04:37 Yeah. Shamefully, I would have been like, I would have been like, oh, it's a stray cat. Yeah. But because I was in this hyper mindset of trying to better the world around me, just felt like i have to save this kitten and it probably would have died that night it was yeah i mean if you've seen a florida yeah i'm poor yeah it's like flood streets kind of thing and so like not only did 75 hard allow me to motivate people around me it actually put me in positions to help in ways that never would have happened. And I thought that was so cool. And just those weird little, you know, people call it like, you know, fate kind of things. It was just, I feel like it was just meant to happen.
Starting point is 01:05:13 Dude. Don't you feel though, like, like karmically, like, I don't know, like, I don't know. We have never talked religious beliefs or anything, but I do believe there is a karmic law to the universe. I believe in karma for sure. Yeah, for sure, dude. And like, I see it as a bank account. Like it doesn't automatically, like you don't like people think of it like as an instant thing. Like if I do something good today, I'm going to get something. And they think of it being like exactly the same. Yes. And you're going to get the exact same thing. It's about creating, it's about a bank account. And the more good shit you do, you're making deposits into that bank account, regardless if it's something as small as picking up somebody else's trash that you happen to notice in your, wherever you are, or something huge like saving a woman from getting kidnapped those are deposits into that bank account and you know the withdrawals we're not in control of when we get them what's like the law of attraction yeah you're not that's why it's important to
Starting point is 01:06:15 pay attention to those things it's not going to come the exact way you want yeah karma or the law of attraction stuff but you need to pay attention to what does come your way. Because as soon as you have that gratitude, like life really does change. Like if everybody made their life decisions based upon a karmic bank account, think about what the world would actually look like. Drastically different. Like in a way it would be, you know, that, you know, Atlantis kind of world where everyone's exceeding their capabilities. And it's just a bunch of people that are operating at peak capacity for whatever they're meant to do. Bro, I think it's real. I think that's real shit. I've lived long enough and I'm old enough and I've had enough of experience living this way.
Starting point is 01:07:00 I think it's absolutely 100% real. I agree in the energy output. I know you said we haven't talked about religion, but real quickly, I grew up very Christian. I grew up Mormon. I'm not anymore. I wouldn't even consider myself Christian now. But when I had a really bad bout of depression in 2019, and this is when I actually was suicidal for the first time in my life. I really ruminated on it. And it was getting to the point that I was afraid I was going to do it one night. Um, coming out of that, I really, what's that? Were you drinking then?
Starting point is 01:07:30 Yeah. Yeah. Yeah. Yeah. I was, it was, it was when I first moved to LA and I fucking hated living in LA and it was, everything was, everything was not good in my life and I wasn't allowing myself to get out of it. Um, but I, I sobered up for a long time. I actually was the first time I ever tried to be sober. I told myself I was going to be sober for 100 days just to see how my life would change. And
Starting point is 01:07:50 I was having a conversation with someone on a rooftop at a bar, coincidentally, after that. And we were talking about religion. And I said, you know what? I am not religious. But what I just went through the past 100 days, I realized we're all connected by energy and whatever you want to call that energy or whatever you know you want to attribute that energy to we are connected and to me it seems incredibly fucking sad and purposeless to not believe that yeah like so just just me you know still not being religious but accepting the fact we're all connected by energy that's what opened me up to like law of attraction you know karma ghosts yeah all that kind of shit um is real once i really believed it because you hear people say
Starting point is 01:08:36 all the time like oh i don't like that person's energy or you know the energy you put out there comes back to you once i really believed it it, well, my life changed. Yeah. My life absolutely changed. Mine too. I noticed things. I'm more creative and everything feels so much more possible than before. Dude, I get it, man. And yeah, 75 Hard really- It's not something that you can explain.
Starting point is 01:09:00 Uh-uh. Like you guys listening, there's a lot of people right now who are like, yeah, I get it. And there's a lot of people like, what the fuck are these guys talking about? It's like I just said, we're sober talking to the drunks at the party. Yeah. Yeah, man. It's one of those things that until it happens to you, it actually happens. I don't know if you've read anything by Steven Pressfield. He has a book called Turning Pro. He says you can divide your life into two parts when you're an amateur, when you're
Starting point is 01:09:25 a pro. And the moment you turn pro, you'll remember when that happens. And he talks about all these writers and musicians sharing their experience. And it's all something like that. It's something where people are really down or feel really just out of their luck. And something happens to them that makes them actually deeply believe they're more. Yeah. And that's when you become a real artist. That's when you become a real writer, a real musician. Um, and it happens to some people at the beginning of their career. It happens to some people 10 years into their career. When did it happen for you?
Starting point is 01:09:57 Um, probably, man, like embarrassingly enough, probably two months ago. I think two months ago is when I really realized how much power I had. I don't think that's embarrassing. It's one of those things where I wish I would have known sooner. Yeah, but see, I feel that I've just personally discovered that recently as well. Like recently, like within the last 12 months or so. So I don't think that's embarrassing at all. I, you know, I'd already, my son was probably, you know, he's probably eight months old at the
Starting point is 01:10:34 time by then. And I'd had enough under my belt of fatherhood to realize how much of an impact I have on his life. And I can't remember exactly when it was, but I know the walk I was on when it happened I was on a walk one morning I wasn't on the program but I'll still keep up with my morning walks because I find they help me you know right I was on a walk it was a hot sweaty day and I was listening to bar gnarled beats which is something I've gotten on gotten into recently too um that whole like theta brain process um it's why, you know, driving or showering, you have really good thoughts because your brain's in a theta state
Starting point is 01:11:09 and that unlocks your creativity. And so when I walk, I'll try and listen to Barnard All Beats in the theta state. Real hippy dippy shit, but. No, it's real shit. I know it is real shit. And I was doing that on one of my walks.
Starting point is 01:11:20 I remember just thinking on this walk, I was like, man, I am meant for something and I don't know what it is yet. And I have no idea what it's going to be, but I truly feel like my mark on this world is going to be bigger than anything I ever thought it could be. And this was coming off, you know, when I first got my major publishing deal, I remember thinking, oh, fuck yeah, this is like, this is it. All of that feels so minuscule to what I know is coming. I just don't know what it is yet. And it was on that walk.
Starting point is 01:11:46 And I came back and I just remember like feeling just almost like high, like elated that I just had this awakening of what I can really do with my life. And it changed the way I wanted to approach my writing. It changed the way I wanted to live. Like I haven't been out to like a restaurant in Miami in a long time. I used to always like going out i like being very social and now i'm just like no i just gotta stay home and like when i'm home when i'm not traveling for work i need to be working on whatever this is and i just i'm
Starting point is 01:12:15 hyper focused um and i'm just gonna keep doing what i'm doing because i know that if i do that i'll discover what that is yeah that's amazing and it's gonna be fucking cool yeah no shit i mean the coolest thing is look at all the shit you've accomplished before you even figured it out like that's what happened to me like i like because dude you know i have people tell me all the time they're like why do you continue to like work like you do or do what you do when you don't have to and all this shit. And it's like, bro, because my idea of what I'm here to do is not this. Like, it's not just this. Like I I'm fucking 42,
Starting point is 01:12:51 dude. I'm not young. I'm not 142. Like I have just started what the fuck I'm going to do. And you know, when I think about the, the greatest people who have impacted the world, you know, these are people that didn't stop. They never stopped. You know, their, their story goes from when they were born
Starting point is 01:13:13 to when they die. You know what I'm saying? And when you think like, you don't ever hear of someone who changed the world or who was remembered or who mattered or who affected people with a half-life story. You don't. Maybe they had a short life, but during their time here, they were continuously progressing. And I think they were all people who believed in the connectedness of the universe, to be honest. When you go back and read some of these greats, everyone likes to look to the Egyptians or the Romans as these cultures that were so intelligent. All of them believed in some kind of weird connectedness
Starting point is 01:13:54 to the world. Yeah. Whether it was through their multiple gods or through the way they revered plants and rock structures, you have to believe you're connected to something to really open yourself up to what you could be capable of doing. And that's one thing that 75 hard really, really helped me.
Starting point is 01:14:14 And that doesn't come from an arrogant place. It comes from a humble place. It does. Yeah. Once you realize that there's something bigger that you're meant for, you realize how minuscule you are. People hear it as arrogance. They're like, oh, you accomplished so much and you say you're just getting started. That's not no motherfucker. That's me knowing that I haven't really done shit. The thing is like for all they know, the thing that you're going to do that's huge has nothing to do with finance. I know for sure it doesn't. It could be something that's just incredibly impactful. Like you think of how many authors have written a book that a hundred years
Starting point is 01:14:43 later is still looked back on or like, you know, you look at all this, this, you know, new wave of stoicism, how people look to Marcus Aurelius and that guy's thousands of years ago, wrote stuff down that has impacted the world and leaders and, you know, countries for decades, centuries after he lived. And when he wrote that down, he probably wasn't thinking that a lot of the stuff was meditations to himself. Um, that kind of stuff motivates me to think you can create something that just lives on well beyond your years i think too i think and this is just the writer the the amateur writer in me
Starting point is 01:15:15 um i think when you have the realizations authentically and express them authentically in your own voice they have the best impact. Oh, absolutely. People can't relate to things that are fake. Nothing that you or I say is new. But I believe that you and I both develop our own thoughts through our experiences, and then they happen to align with other men's thoughts from hundreds of years ago. Well, it's because back then, I mean, people were deep thinkers. It was encouraged. I don't think it's encouraged as much now. No years ago well it's because back then i mean people were deep thinkers it was encouraged i don't think it's as courage as much now it's suppressed back then i mean crazy now back then like the government put you on a stipend and pay you to go live in some castle and just hang out and write books you know and you were like paid by the country to do that
Starting point is 01:15:57 and it was an honor for you to choose their country as your place to sit and work yeah um but putting things in your own words and your own experience is that authenticity that a lot of people are missing these days too. You have to develop yourself to get to that point. Yeah. And I think people also feel, oh, but someone else has done this before. Why should I do it? But that's exactly why you should do it. Because the person that did it before said it before, obviously it made an impact enough for you to remember it. So why can't you take the same thing and try and convey it in your own life experience and have just as much of an impact? Yeah.
Starting point is 01:16:32 And maybe, maybe, maybe teach it to others through your own example. Yeah. Like, all of us are going to fucking die, bro. Like, there's money and shit and, like, all this shit that people think matters doesn't fucking matter. We're going to be fucking dead. Like, like, like, like it's, it's bizarre to me that people don't understand that. Like you are going to cease to exist in this world. Okay.
Starting point is 01:16:59 You're not, there's no denying that so like people make these decisions about they're like this is a little example but it's funny to me it doesn't make any sense to me i'm a big car guy collect cars you are i had no idea yeah well you know like the other guys who are car guys they don't drive their shit like they just park it in the garage and like, go look at it. I fucking ripped the fuck out of everything I drive. Yeah. And people were like, Oh, aren't you worried?
Starting point is 01:17:28 I said, bro, I'm going to be fucking dead. Yeah. I don't give a fuck what, how many miles this car has on it or what, like it's an experience that I'm experiencing. And you know,
Starting point is 01:17:40 it's interesting to me that people lack the awareness to understand that the impact that they have on the people around them, um, is actually your legacy. You know what I mean? Like that's going to be your legacy. Like, like you may not get a statue built to you. Uh, maybe you don't write a book, maybe you should write a book, but the point of the matter is at the very base level, you know, especially for parents, you know for parents, your legacy is your kids. So what are you teaching them with how you're behaving and what standards are you holding? And to me, that seems like something that would come naturally if I were a parent. I would understand that.
Starting point is 01:18:20 But it doesn't seem like society is seeing this as a whole anymore. They all feel irrelevant. They feel powerless. They feel hopeless. And they feel like it doesn't seem like society's seeing this as a whole anymore they all feel irrelevant they feel powerless they feel hopeless and they feel like it doesn't matter i think social media has made us very short-sighted i agree um another quote i can't remember who wrote this i probably should have had this coming in um the biggest mistake we make in life is thinking we have time yeah um i can't remember who wrote that quote but it's very profound in the sense that you always feel like you can do it tomorrow or do it the next week. And people that are debating whether or not to do something like 75 hard, they say, oh, I'll start it when this happens or that happens.
Starting point is 01:18:53 You don't know if that's going to happen. You really don't know. Your life could be over in two hours. It could be over in two years. It could be over in 20 years. And that's why realizing you don't have the time and you should just try and do everything you can with your life now will dramatically change the way you live. And when you talk about legacy, the coolest thing about legacy to me is there's no cap on it. No.
Starting point is 01:19:13 You don't know how big your legacy can go and you don't know random stranger one day can change the way they approach their next encounter. And it can just keep going down the line. And people don't acknowledge how much power they have in just small things like that, like acts of kindness and stuff like that. What about something I observed too on legacy is that a lot of people try to intentionally create their legacy and design it. They want to be remembered a certain way when in reality the only way to have a legacy is to live an authentic life for who the fuck you really are because you require that much passion and that much energy to affect people in that way so like you know i had a guy once tell me he wanted a statues of himself i said what are you
Starting point is 01:20:01 what are you trying to accomplish bro then pay to get one made because you don't know someone else is going to yeah but like he was like i'm like what are you trying to accomplish and he's like well i want to have statues of myself and this and this and this i said that's not that's that's the result of accomplishing something what are you trying to accomplish and and he had a hard time grasping that and And I'm like, look, dude, it's just like money. The mission isn't money. The mission is solving a problem, and the money comes as a byproduct. And when you think about your legacy, it's not you get to design your legacy for what the fuck it's going to be. It's that you have to live to your maximum potential and to create a positive impact on others in a way that they decide what your legacy is going to be. I think to put it simply, what you're describing is the difference between a project and a purpose.
Starting point is 01:20:52 Yeah. Trying to create your own legacy is a project. You've identified that goal, the project is to brand yourself a certain way. Whereas if you're just focused on a purpose, you can't help but live authentically. When a purpose drives you, like you said, you have the energy to put into it that you wouldn't into something else. And so it all comes from just finding that purpose. And it sounds really cliche to say that because a lot of people talk about finding your purpose, but you have to actually have a purpose in life and not a project goal. That's how you'll have the most change and you'll be the you'll be the most happy too
Starting point is 01:21:25 like you'll be so much more happier when you're not trying to hyper control the way you're viewed by the world or the way you're left behind like yeah take it from a guy who works in advertising creating a brand and a brand voice maintaining a brand is very calculated and it fucking sucks yeah like a lot of time it's really boring and it gets really fucking old and life shouldn't feel like that if your life feels like a brand or you have a lot of entrepreneurs that listen to this podcast if you're trying to brand yourself as a person you need to fucking stop not only that you're gonna lose yeah you're gonna lose to authenticity people can poke holes in brands very easy they can't poke holes in a real purpose right and that's it's interesting because i tell people
Starting point is 01:22:01 all the time authenticity is the biggest fucking flex you could have. Okay. Cause what it says is I am who I am and you don't have to like that. That's okay. But I'm going to continue to be this. Um, you know, a lot of people take that to the point where it's, I am who I am and fuck you. That's not what I'm trying to say because sometimes who you are, sometimes who you are is pretty shitty until you create yourself to be someone of quality and value and certain standard. Right. Um, but yeah, dude, you know, I, my advice to you guys out there that are like, I want to be remembered like this. I want to be remembered like that. Or I want to be thought of like this, leave that shit at the fucking door and start being who the fuck you are, man. Start standing for what you believe. Understand that we are here to serve. We are here to help others. And as a result of that, success will come to you. Authentic success will come to you.
Starting point is 01:22:57 The success that can't be taken from you will come to you. That's right. There's a lot of ways to make quick money or to become like a quick, you know, public figure. But that kind of shit can be gone so fast. Yeah. But if it takes time to build and it takes time to come from authentic action, that's kind of shit that people can't, you know, talking about current society, they can't cancel you. No. You can't be canceled when you've built a reputation of just being you.
Starting point is 01:23:22 Yeah. Yeah. Because when they come to cancel you, you say you say yeah that's who i've always been tough shit and there's a body of work people can look back on and be like i actually have known this person this person's actually like this you didn't suddenly crop up 15 minutes ago to where they can just derail you in a heartbeat yeah yeah man well dude this has been an awesome conversation like all our conversations um but i do want to start wrapping it up you know can you speak a little bit to the people out there that that think this is a fucking
Starting point is 01:23:51 challenge and and not a program because i think one of the things i've appreciated is that you always are intentional about calling it a program because it is when people call it a challenge dude it infuriates the fuck out of me but then i realize it's not the terrible thing because it is when people call it a challenge dude it infuriates the fuck out of me but then i realize it's not the terrible thing because it kind of gets people in it yeah so it's like but like i just want to choke people that say that because i'm like bro this is something that you can come back to and is intentionally designed to stay with you for life when you get off the track so the difference between a challenge and a program is a challenge has a beginning and an end yeah um like you said a program you know say example, you're going to school and you take a course, the intention of that is to teach you for later in life. And that's why this is the
Starting point is 01:24:35 Sending Our Heart program, is it really is something, like you said, you can fall back on. And it's all about literally reprogramming the way you view the world and reprogramming the way you view monotonous tasks. And that's what differentiates it from all those challenges out there. I mean, if it had just been a 75 hard challenge, I don't know that I ever would have even attempted to do it. Because like I said, I'm not someone who like fitness wasn't the forefront of my life right i didn't feel like oh i'm gonna do this challenge i'm gonna lose 21 pounds i'm gonna win a fucking lamborghini like some of that shit yeah it's like no like i really want to do this program because i want to reprogram whatever the fuck it is in my head that is causing me to feel
Starting point is 01:25:19 this way um and that is what encouraged me to try it. And that's, what's encouraged me to do the live hard program. Like the full thing is because after I did 75 hard, I realized, okay, I think I have more to learn. Yeah. Um, I, I feel good. I know I did this, but I know I can still do more. So I'm going to commit to this live hard program.
Starting point is 01:25:42 And like, I mean, I failed on phase two on day 16 for not taking a fucking photo. Yeah. And the only reason I didn't do it, so I was traveling that day and I was like, Oh, take it when I get to the hotel. And I got to the hotel, I did my workout,
Starting point is 01:25:51 I went to fucking bed and I woke up the next day and I looked at my phone and I was like, mother fucker. And I easily could have skipped it and kept doing it. But I was like, all right, this is part of the program. What am I learning from this? And.
Starting point is 01:26:03 Well, clearly you learned that integrity is essential for growth. There there's we can have a whole conversation on that topic should um it's the programming aspect of how i've learned to approach these small things in my life that helped my writing and i mean i have three books in the process right now like i'm just cranking through shit in time periods that i never would have thought was previously possible to write that fast i used to be someone who always waited for like the muse to appear to me and waited till i felt creative inspiration special process yeah i was like oh i need that creative inspiration so i need to take three days it's like no i just fucking put in the
Starting point is 01:26:37 work i'll just start writing and i mean steven pressfield like i talked about earlier talks about this you just start writing and it comes to you and 75 hard forced me to do that by making writing a part of my power list in phase one completely changed the process in which i write books um i didn't know what the question was no i'm just listening to you talk about you know we were talking about challenge versus program, but I mean, the, the point is, um, you know, it's a, it's a lifestyle really like that's what it is. Uh, the live hard program is designed to be done every year. You know, people are like, Holy shit, that sounds crazy. No, it doesn't. It's less than 40% of your fucking year, bro. And if you don't fuck up, I have to start setting up hard three times like I did, or technically eight eight times because i'd fail a lot on day one or two because i'd realize i didn't want
Starting point is 01:27:27 to do it yet yeah um it doesn't take that long yeah and and dude the quality of life that you gain from actually doing it is exponentially better than the effort that you put into doing it and what's cool is if you use i mean i don't i don't know if i'll do the live hard program yearly we'll kind of see what happens with that but what's cool is if you use, I mean, I don't, I don't know if I'll do the live hard program yearly. We'll kind of see what happens with that. But what's cool is if you use those times, but if you get off track for, let's say you're fine for two years and then you find yourself in a place, you can always go back. Exactly. But I'm saying what's cool about it is if you do use it as a yearly thing, what you can accomplish in those 75 or 30 day increments can actually set up the rest of your year. 100%. Like you could be putting off
Starting point is 01:28:05 a bunch of bullshit that could advance your career and advance your life and say, okay, I'm going to put my head down for 75 days and I'm going to focus
Starting point is 01:28:12 on nothing but my company and my personal growth. You could create something in 75 days that suddenly by the end of the year, you're financially
Starting point is 01:28:21 way better off. You have all these opportunities pouring into you because you just dedicated a little bit of a period to really grind away. And if you use it as even like to that extent, like maybe every year you take 30 days to just buckle down and see what you can
Starting point is 01:28:36 do to advance your business. You will always gain something from doing that. What last thing I'm going to ask, bro, what, what are you most proud of through this journey that you've built inside yourself? How I feel as a father. I feel very capable of leading by example. And
Starting point is 01:28:59 I feel that I'm someone that my son could be proud of. Whereas the individual I was three or four years ago, particularly when I was living in New York City and I was traveling a lot and I was partying and everyone saw me out at clubs and bars all the time, I don't think that's someone that my son would look to and be like, man, my dad was cool. He might look and be like, oh, my dad had a fun time, but damn, he fucked up and that's why I'm the way I am. I feel like now my son, if I continue on this path, is going to be proud to be my son. And because of that, he's probably going to listen to me more. He's probably going to be a lot more connected to me in my later life because he's going to feel like his dad is someone that he can rely on to get shit done and to do shit that's
Starting point is 01:29:42 hard. And not just my son son my girlfriend looks to me that way i've noticed the way that she doesn't check in on me when i say i'm gonna do something like she doesn't have like that like oh let's make sure he gets it done she just knows i'm gonna fucking do it if i say i'm gonna do it my friends are the same way um a lot of my powerful a lot of my friends confided me in ways i never thought they would yeah um and these are friends i've had since high school yeah some of my friends are really old homies of mine and they confided me in ways I never thought they would. And these are friends I've had since high school. Some of my friends are really old homies of mine and they confided me in new ways now because they look to me as like, all right, this guy just hammer shit out.
Starting point is 01:30:13 I can go to Kyle with this and he's probably going to help me get through this shit or he's going to put me in the right direction to do it. And that's what I'm most proud of is really, you know, it all comes down to being a leader. Yeah. It's really a leader for my's really a leader for my son a leader for my my immediate friends and my community and those around me and it's i don't think you can put a price on what that's worth because either whatever whatever you choose to do with that career or personally you can have so much fucking impact yeah well bro i have thoroughly enjoyed this show man we could go on and on and on
Starting point is 01:30:47 and on and on and uh you know we'll definitely do another one at some point absolutely bro thank you for everything that you do thank you for your work your writing if you guys haven't read kyle's books um you should where's the best place for them to pick up the books um actually amazon of all places um a lot of people like to knock amazon but for authors they paste they write under the name the captain i write under the name the captain but if you search speech therapy or fucking history and i have a series of quote books as well um they're all available on amazon yeah well bro thank you for making the trip up thanks for blessing us with your knowledge and your experience man and uh i'm super appreciative of the friendship and everything that we've got going on. And, uh, um, yeah, man, it's just, this is a fucking
Starting point is 01:31:29 awesome show. Absolutely. Thanks for having me. Yeah, you're welcome. So it's episode 208, where it'll go through the entire program of 75 hard and live hard. And, uh, it's free there. It is not something that we charge for. Uh, so go listen to that episode. There is a book on my website that you can buy as well it's not necessary it goes into more detail than uh what the show does but you don't need it uh but if you want to buy it cool too i think you'll enjoy it so so real real quickly i'm gonna jump in here before you end the fact that the program is free is how you know it has real value yeah um well i didn't want to get fucking attacked like for oh i'm just trying to make
Starting point is 01:32:03 money motherfucker no that is how we fix people that's how you know there's real value in it you see a lot of life coaching programs where they price it all at $9.97 it's like this price they all use when you see that shit I bet half the time it's absolutely garbage it's a straight money grab
Starting point is 01:32:19 here's what I challenge you to do go look at every single one of those motherfuckers and what they've actually accomplished and how they live their life, what they look like, what their discipline looks like, what their business looks like. Yeah. Compare them to me and you'll understand. That's the truth. So, and I know that's hard for some of you guys to hear, but it is the truth. Uh, it's free as fuck because I want to help people, dude. That's it. Um, I do appreciate people buying the book. It's cool as fuck because I want to help people. That's it. I do appreciate people buying the book. It's cool because I think it's in-depth, but it's definitely, I think a lot of people buy
Starting point is 01:32:49 the book after they do the program. I bought it and I read it as part of the program just so I knew what I was getting myself into. And then I've handed it off to a friend of mine. I got a new one coming out. Did you fix the typos in the last one? Yes. I actually marked them down as i was reading it i was like bro i read i went i went back and reread it and i was like holy i was like i was like do i
Starting point is 01:33:11 be one of those guys that doesn't need a solid and says hey i found these no no i'm cool with that like look that's my first book bro like fuck dude we all suck at the first time okay i put a book out yeah i put a book out through penguin random house yeah biggest publishers in the world with multiple editors yeah and there's fucking typos yeah and bro you know what happens you know what the worst part is is my pet peeve for people is fucking grammar people i'm like dude shut the fuck up that's why i didn't say anything to you yeah no but it's it's it's just like now i'm like every day i'm bombarded by the grammar people and like i just have to eat it because this makes you feel better the first pressing harry potter
Starting point is 01:33:46 but you know what bro i've gotten better and you'll see in the new book the new book is much better in that regard so real quickly the first pressing of harry potter has a typo in it and it's like 75 000 copies or something if you have one of those copies it's worth a lot of money yeah well i think 75 hard will be that way too because on the first run of 75 hard books they were all fucking uh the pages remember how the pages are like not set on the first run of 75 hardbooks they were all fucking uh the pages remember how the pages are like not set on the page they're they're we got the same deal bro maybe one day i love it yeah all right bro i appreciate you coming on the show uh where can people find you on instagram instagram twitter yeah um i go under the handle the
Starting point is 01:34:20 captain or if you type sgr sdk yeah um pretty easy to find cool all right guys that's the show i appreciate you guys love you guys i'll see you next time went from sleeping on the floor now my jury box froze a bowl stole counted millions in the cold bad booted swole got her own bankroll can't fold just a no headshot case closed

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