REAL AF with Andy Frisella - 316. Q&AF: Public Speaking 101, Communicating Honestly With Clientele & Attracting Supportive Customers

Episode Date: June 22, 2022

In today's episode, Andy answers your questions on the best way to prepare for a public speaking event, how to communicate effectively with your clientele, and the most important thing to understand when trying to attract the right customers to your business.

What is up guys, it's Andy Frisella and this is the show for the realest, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and af that's where you submit the questions and i give you the answer uh i don't know what is af as fuck yeah or is it andy for sell it or is it just like what is it is it both okay i don't even know all right but anyhow where do they submit their questions email those questions in guys to ask andy at andy for selling like all right and then i answer them and whether i give you the andy for seller or the as fuck answer it's probably the same let's be real um then we have cti okay for you new guys who are just showing up because we're growing uh literally by the week um we have cTI format, which is cruise the internet.

We'll get to that here probably tomorrow. It's usually like kind of an every other day type thing. That's where we put three headlines up and we talk about how much crazy shit's going on in the world. We talk about the problems. We expose the reality behind the marketing that is the headline. And then on Q and AF, which is what you're going to hear today, we provide what is the solution because the solution is our own personal excellence.

We can bitch, we can complain, we can talk about how fucked up the world is. But at the end of the day, we all rule our own little world. Okay. And in our own world, personal excellence, our own habits are what matters. Okay. So if we want to solve the problems, it's going to come down to our own development. Then we have real talk, which real talk is where I get on. I give you a short burst of some heat, maybe four, maybe 20, maybe seven. I don't know how many minutes, but it's very short.

All right. And sometimes you're going to walk away and be like, God, he's a fucking asshole. And then sometimes you're going to walk away and say, man, he's a fucking genius. And sometimes you're going to walk away and be like, God, he's a fucking asshole. And then sometimes you're going to walk away and say, man, he's a fucking genius. And sometimes you're going to walk away and you're like, man, he's a fucking dumbass. But it doesn't matter how you walk away. What matters is, is this a fucking truth? Then we have full length. Full length is where I bring on my rich, successful, badass friends who have accomplished amazing shit. We talk about how ordinary they are and how you can do the same exact things they do,

because that's the truth. Now, we do have a fee for the show, and the fee is very simple. Tell somebody about the show, okay? I've never ran ads on the show. I don't run ads for the show. I work entirely off word of mouth. We're one of the biggest podcasts in the world. I can make close to, if not more than $30 million a year based off the math that I've been presented of what these podcasts can make. I don't take a dollar for it. And the reason I don't is because I don't want to answer to anybody. I don't want my message to be convoluted with anybody else's message. I want it to be pure. So in exchange for that, I would appreciate if you help us grow the show. Now, as always, I'm joined by my sexy chocolate co-host, Mr. DJ.

Hello, children. What's up, dude? Oh, nothing much, man. How was, you had a big weekend this weekend. Yeah, it was a big weekend, man. You had your birthday. Yeah. How old are you now?

27. 27 years old. 27, man. Man, I always forget that you're so young me too and you also had father's day how was that i had father's day too yeah no dude it was awesome man i had to make make sure alex knew very very clearly like hey listen don't we're not celebrating this shit together it's two separate things oh dude that's like my cousin nick has a birthday on christmas uh you know so it's like that would suck ah bro this whole life it's christmas and birthday present yeah well that's

i mean the good thing is like father's day apparently is like i was looking at these things father's day is the like on the list of most celebrated holidays is number 20 so i could go it goes it goes christmas and then mother's day and then i don't know i can't even think of 15 or fucking 18 other fucking holidays but father's day is like we've dealt with a with two decades of removing the father from the household yeah that's real all right we're seeing the results of it in the real world yeah okay and you men out there who are fathers you need to take that responsibility serious very very you know even if you're not a father you need to take the leadership of a father

serious right you know that's the thing man because there's fathers and there's people i call father figures you know what i'm saying so like i consider you a father figure bro like i mean the amount of fucking who i mean to all the not to you young girls and boys that you old enough to be father figure yet i'm big brother figure yeah that's real all right well i mean the yeah motherfucker you're about five more years okay listen i'm daddy figure that's a different daddy yeah uh no dude i appreciate that though real talk you know i had a lot of messages yesterday from from a lot of people who said similar things and um you know it's very much appreciated but you know at the end of the day man it's about leadership you know, it's very much appreciated. But, you know, at the end of the day, man, it's about leadership.

Whether you're a father or you're not a father, you know, us men have to fucking step the fuck up. That's it, dude. And, you know, we've let society beat us out of our homes, beat us out of our voice, beat us out of our courage. You know, not all of us, not me, but I mean, it's, you know, I'm only as good as the weakest fucking other man you know not all of us not me but i mean it's you know i'm only as good as the weakest fucking other man yeah enough of us so i'm willing to stand with those men like you guys got to step the fuck up all right so uh i appreciate all the fathers out there you know i got real lucky dude i got lucky as fuck like people i don't talk about luck and very very often right yeah i got lucky as fuck with both my

parents yeah all right i learned very very very you know we didn't have a perfect relationship growing up we didn't have perfect household shit was fucked up you know by by traditional standards but it always worked you know and i i got to see and experience some amazing lessons from both parents um sometimes they were what to do sometimes they were what not to do right right but um i consider myself super lucky to have the experiences i had growing up and emily and i were talking it was really weird dude we were talking we had to uh ride out to uh my brother's farm for enzo's birthday because he's got the same birthday as you and um we were talking about like like because dude i don't really ever talk about how fucked up some of the shit was that that went

on when i was a kid yeah and i don't i don't complain about it you know emily knows about it you know i've told you about it shit like that but i don't talk about it publicly and i don't whine about it i don't cry about it and she said well dude i think that's the reason why you get so aggravated with people that just fucking quit whenever they face something hard because the shit that you've faced has been way fucking harder and you overcome it and i never thought about it like that but it's true like if i fucking really told the story of some of the shit that i fucking went through growing up not just like i mean bro i could go on and on and on and like everybody's got a story like that everybody nobody has this perfect fucking childhood no you know and we we got

society now what you see on the outside yeah we like dude we're all comparing ourselves and our family and our upbringing to some fucking walton's you know fucking perfect american family standard and the reality is is that's super fucking rare yeah and you know we have to evaluate our lessons and be thankful for the hardships that we did have as a child because dude those aren't the things that fuck us up. Those are the things that taught us what to do and what not to do. Exactly. And I look at some of the more fucked up things that I witnessed growing up that if I fucking got on here with my friend Dr. Nicole Apera and had a fucking therapy session, you all motherfuckers' jaws would be on the floor.

Right? But the point of it is I learned a lot of shit. Yeah. And I wish people would take that, that perspective instead of the self victimizing perspective of, you know, Oh my God, I had such a hard time.

Motherfucker. Lots of people had a hard time. Lots of people you don't even know had a hard time. Lots of people had a really fucking hard time and choose not to tell the whole world about it because they don't want to fucking victimize themselves and make it seem like you know they're a victim yeah dude i think that's the difference man like when you talk about real fucking struggle real hardship like though you won't see those people complaining about it like nah you know you just won't no because dude at the end of the day bro they all all winners understand there's nothing noble about wallowing in your fucking victimhood.

No. Like, there's nothing about it. The only noble thing that comes from the bad things that happen to you is you overcoming it and then showing people that you could still be a winner. Right. You know? And I wish, you know, I think it's coming back. Um, the tide is turning and people are recognizing the importance of winners and losers and teaching reality and teaching how to overcome and not be a fucking victim and to toughen the fuck up.

That's all coming back. But man, like some of y'all out there are just total pussies. Like I just gotta be completely honest with you. And you say, bro, I look at some of the shit y'all went through and I fucking laugh yeah exactly like some of the shit y'all complain about on the internet i fucking laugh at yep like i'm like you're really complaining about that yeah like really that's the thing like

i think i adopted that mentality i had to when i was super young but it was just like i just had this mindset where it's like yeah like okay like it might not be fucking great right now but like no matter how bad you think you have it yeah there's always going to be somebody that has it worse. Yeah. You know what I'm saying? So I'm like, all right, cool. I can keep moving. It is what it is.

You know what I'm saying? But it's an intrinsic belief that people think they go through some bad shit and that's the worst fucking thing that's ever happened to anybody in the fucking world. Yeah, dude. You know what I'm saying? It's like, no, that might be the worst thing that happened to you. It's not fucking fair for anyone. It's not fair for you.

It's not fair for me. It's not fair for fucking DJ. It's not fair. And once you accept that it's not fair, and then you accept on top of that, that it's going to be hard. Every fucking day you wake up, every fucking minute after you decide that you're going to be great. When you make that decision, finally, I'm going to do something with my fucking life.

Every motherfucking day from now until the day you die is going to be difficult. It's going to be hard. There are going to be things to overcome. You make the mistake of assuming that the day is supposed to be hard. There are going to be things to overcome. You make the mistake of assuming that the day is supposed to be easy. And when it's not, you're frustrated and you're angry and you're disappointed and you're pissed off. That's not reality. You have a unfair, unrealistic expectation. Just accept that it's going to be hard the minute you decide to do anything other than what every other motherfucker is doing on the planet just accept that you are going to wake up every day

and it's going to be hard and then once you understand that when it's you know the hard comes every day which it does there hasn't been a day that i've woken up in the last 20 motherfucking years that has gone exactly as i planned it right okay once you accept that and now that's part of the price that you're going to pay to be something more it's a lot easier yeah you do and do you think that's because people confuse a good day with easy and hard days you know what i'm saying like yeah dude like look what people look what people value success to be yeah like when you say hey man what's your dream they don't say hey people don't say hey i want to build an amazing company that employs a bunch of people and makes their lives

better and then also serves all these customers that they don't talk like that what do they say they say oh you know what i want a fucking bass boat or i want to fucking sit on the beach and i want to retire down to ziwa tanejo you know and i want to i want to chill with some fucking coronas like bro that's not a dream that's called a fucking vacation take one now right okay go take it right come back build something that you're actually proud of that actually builds a legacy that actually serves people that actually fulfills people and then fulfills you as well you know the idea of what success is has been highly manipulated by the same media that's been manipulating us all for the fucking however long

because bro i was talking to a friend yesterday and uh we were talking about dogs and i'm like you know uh he posts a picture of his dog and i said bro that's the best the fucking the best it gets and he's like man and this guy's successful he's like man that is the best that is the best that it gets and i go yeah but the thing is is like you got to go out and get somewhere to actually appreciate that the right way. Right. Does that make sense? Right, right, right. Like you don't understand how good your life is because you haven't gone out and built anything to understand what it actually takes to give you the perspective of how much you should appreciate what you already have.

Right. You know what I'm saying? Yeah, that's fucking real. Like you have to go out and experience it. There's a famous quote. I forget who said it, but they said something like, you know, I think everybody should be rich and famous. So they, I think it was Jim Carrey.

I think he said, I think everybody should be rich and famous so they understand that it's not the solution to all their problems. Right, right. You know what I'm saying? Right. That's real, man. Success isn't fucking money. Success is not car.

Success is not this, but it's also not being a fucking average fucking Joe and thinking that your biggest life accomplishment is like fucking donating some sperm to somebody's vagina and popping out some kids that you don't even fucking take care of. And then claiming like, Oh, I'm a family man. That's weak as shit too.

That's fucking fat. And a lot of people sell out their work ethic saying oh you know what i don't need any of that nobody needs the shit i have fucking nobody needs it i have that shit because i want it right understand that right you know what i'm saying so when you when you know a lot of people cop out under the umma umma you know it's both you know but they try to be like, well, you know what? I don't care about that. I care about my family instead. How do you know I don't care about my fucking family? Exactly.

Like, bro, it's both. It's not either or. Stop copping out on the rest of your life because you fucking donated some sperm into a vagina. Like, you know what I'm saying? Like, you know how many people claim that shit? And they're actually terrible parents. They can barely provide. They don't teach their kids shit.

They're not working with their kids. And they sit there and claim, I'm a family man. You ain't a family nothing. No, no, no, man. I think it's awesome too, though. It was just on the point of having it hard, bro. Like, you really changed my perspective. This was probably two years ago about test days like when i first started like like really buying

into the test days man it's like as hard as your day you can have a really really shit day you still get your shit done every day that's a win that's still a fucking great day you know i'm saying like use those negative opportunities ask anybody that knows me when i say when someone asks me they say how's your day how was your day the answer i always give is i got my shit done yeah that's it right that's all i fucking care about i don't fucking care about how i feel i care about getting the shit done yeah and i know that the feelings are going to ebb and flow go up and down and up and down and up and down how i feel about the work is going to change by that fucking hour like the weather right right but as long as

it keeps getting done we're moving we're getting places no matter how fucking shitty that day yeah i fucking love it man bro it's an american obligation to be fucking successful it just is to be as successful as you can be that doesn't mean necessarily monetarily all right take the parent person i'm talking about a minute ago um yeah you might have kids that doesn't mean you're fucking successful at it right you know i'm saying this like so so be a better fucking parent like maybe you're not going to go out and become a fucking millionaire you should be but maybe you're not maybe that's not maybe that's not in the cards for you then what you should be doing is equipping the next generation to go further than you right anyway we got a show to do and I could go on and on.

Yeah, I would love it. It was a great conversation, man. Yeah. Well, I got some good ones for you. Oh, yeah. All right. Let's not get into these, man. Andy, question number one.

Andy, I have my first public speaking event coming up in August. It's for suicide and overdose awareness. So I'd like to do my absolute best. When you first started public speaking, what were some things you did to be at your best when you stepped on stage? Any tips or tricks of the trade? Yeah, dude. You know what? It's a skill. Okay. When I took public speaking in college, I got a D. All right. And the reason I got a D was because I said curse words in my fucking speech.

I went off script. I wasn't polished. I was too raw. Okay. And I got a D for it. And I was told that I would never be, you know, public speaking just isn't what you are okay yeah so my my main advice to anybody out there that wants to speak is to be authentically who you are and that doesn't mean curse yeah that doesn't mean you know like dude let's be real cursing is a fucking art form. Uh, and some of you sound stupid. I probably sound

stupid 30% of the time, 60% of the time. I'm amazing. 10% of the time you can't touch it. Right. Okay. So, um, not, it's not made for everybody to do that. So when, when people hear authentically or be raw or be real, sometimes they hear like talk like me. Right. Right. And that's not who you are what i mean by that is like be who you are like go out there be be don't be afraid to be transparent with who you are like i think the thing that's always helped me with my speaking is like i don't ever go up there and talk to people from uh like like my fucking ivory tower like like i always make sure and let people know like dude i'm fucking no different. Like, like I always make sure and let people know, like,

dude, I'm fucking no different than any of you. Right. I'm just further along down the path. And I also think that the more you've accomplished and the more that your resume speaks for itself, the more your life speaks for itself, the easier it's going to be. A lot of people out there want to start public speaking before they've actually built anything and they see that as the career that's not the career dude but nobody wants to listen to someone who hasn't actually built anything i see a lot of people out there trying to become speakers or become podcasters or become like known for like talking when they haven't really fucking built anything right what are you talking about and and what you have to understand like you may have some good things to offer but when people look at you they're going to say well what have you done and that's for all of you and no matter who you are um i was talking to a young

guy who who i know um who's trying to become a motivational type speaker and he came to one of the arte events and he's like, Hey dude, what can I do to, to get better? And I'm like, bro, build shit,

build shit. You're fucking 26 years old. Build shit. Right. Go build shit for the next 10 fucking years. Then talk about it. Right. Okay.

And that's, that's the thing. Like I, before I ever spoke, before I ever was asked to speak, I was like almost 14 years into business. I had built something. I had a, I had a hundred million dollar business almost when I started fucking speaking.

Yeah. And you know, my track record speaks for itself. So like when people say, well, what's that guy done? Well, there's a long motherfucking list of shit I've done. Yeah, no shit. So there's, that gives people a reason to listen to what i say when you actually don't have that true track record of winning what you say sounds like parroting other people who have done it yeah and that's not the goal right you know the goal isn't to be a speaker the goal is to be

someone who's built shit and then show people how you built it. And whenever you've built shit, your ability to speak, your ability to captivate an audience, your ability to get people to listen comes automatically because your credibility is there. And there's a lot of people trying to put the fucking cart before the horse. And that's just a really hard path. And I know some guys who are quote unquote speakers and really haven't built anything. And even the ones who are the absolute fucking best of those guys are still not even close to the top level of speakers because they don't have the same credibility as the guys at the top. So the guys at the top have amazing speaking ability and they have fucking real life success to back it up on a massive scale and then there's this another level below that and i'm talking about being the

best in the world like dude that's what i talk about here right like i'm not i listen one thing you're gonna learn about me is everything i say every piece of advice i get it comes from a perspective of wanting to be the absolute best in the world. Now, if you want to just have a show or you want to just go speak at groups and shit around your town, that's cool. You can do that. And that's a great thing to do because it allows you to have the practice and the reps to get your ability to speak. But you should also simultaneously be concentrating on building shit in a real way because eventually you're going to

get to be 35 years old 40 years old 45 years old and that same spiel that's working for you now ain't gonna work because people are gonna say well what'd you do with your own shit right right you see what i'm saying you get called out yeah and then like some of these dudes like and i started this way too like bro when i first started speaking, I was fucking fat. And I got away with it a little bit because I was successful financially. Still have the credibility. But it wasn't until I took my whole package and made it complete where I was financially successful on many different projects, not just one. Right.

Okay. And by the way, that's not saying for you to go out and start seven different things. I'm we're talking 14 years in the business here. Right. All right. And one business. Yeah, correct. So, you know, like dude, but it wasn't until I, I, I galvanized my package to where I became fit and I, I put the mental investment into becoming mentally harder. And all of these things that everything then started to go much faster in an omnipresent direction where I was getting opportunity everywhere. And like now, you know, I pick and choose. Right. So, you know, like, dude, my tips, you know, are to practice, take reps, but also build shit in real life.

Because in 10 years, you're going to want to be able to show that you know what the fuck you're talking about. And dude, while it may seem like everybody right now wants to talk about emotions and vulnerability and their trauma and this and that, I can promise you in 10 years, they're still going to want to talk about fucking money. They're still going to want to talk about balling. They're still going to want to talk about building amazing shit. And if you don't have amazing shit, the stories that you tell

are not going to be as impactful. That's the truth. When I say amazing shit, I don't mean like cars and shit. I'm just saying an amazing story of what you've done. You know, like what you have to have built a real life. You know, it's not just, Hey man, I'm going to be a speaker. Like that's not something to even aspire to. Why would you aspire to talk about things that you never actually experienced with

your own fucking life? Why would you aspire to teach things that you've never done? I don't understand why you would even do that. The only reason I do what I do is because I feel obligated to share the lessons that I was blessed to learn. And I know it's important for people to learn these lessons so that they can go out and be successful. And then, you know, that ripple effect will help build this culture back that we need. Yeah. You know, and so i don't know man like people think it's all this glorious shit it's really not that fucking cool bro like it's not

it's not that cool like it's not that cool to go to a fucking speaking event and like sit in a green room and and like like it's just people have this idea that it's some kind of like glorious thing it's it's a lot of times it's really fucking exhausting yeah it's exhausting and honestly dude like i don't know how to say this but like a lot like honestly like a lot of it's cheesy as fuck to me like like i i i've been known to go on stage and be like why the fuck are you guys even here? Right. You see me do it. Yep. Yep. You know, like why the fuck do you guys pay to come to this shit?

You know? And I kind of insult people, but I'm getting them to understand like, dude, this is not the shit that builds you. The shit that builds you is waking up every day and grinding it the fuck out. Right. It's out there in the real world.

Yes, dude. And like, I appreciate you making investments, but you got, you know, when you got all these coaches and all these people saying, oh, you know, you'll spend money on fucking this, but you won't spend money on coaching.

Like, bro, that's your sales pitch, your sales pitch. That's a sales pitch from somebody who hasn't built a life that anybody wants. Exactly. When you built a life that everybody wants. And when you've built something that is mysterious to the point of like, holy the did they do that and it's amazing and it's crazy and it's like now people want to hear what the you have to say even if you're talking about farts that's real it's the truth that's real yeah so you want to be a great speaker go build some that's so amazing that you could talk about anything you want and still get paid.

That's real, man. I think that's about the best advice I can get. That's real. That's real. Andy, question number two. Andy, I'm a general contractor, and some of my customers have been difficult to deal with recently. They constantly call, text, and show up at job sites and announce. Everything they need to know is written in our contract agreement, including project timeline, payment plans, et cetera. I don't want to come off as disrespectful,

but it's consistently slowing us down and making it hard for us to do our jobs. How do you deal with overbearing customers that do this? Are you new to construction? Yeah. I mean, I grew up in construction around construction people and the whole like, bro, you have to be somewhat hard to deal with people like like, bro, customers are going to especially in construction, bro. They're going to fucking yell at you. They're going to scream at you. They're going to demand shit that you can't do. Right. Like. it's hard. And, you know, I would say that dealing with customers and construction is probably one of the hardest fucking things there is to do because people want their shit done right now.

Right. Cause a lot of times they're inconvenienced by it or they have workers at their house. They don't want, or they're waiting to move into a house. Like it's always under a stressful situation that we're dealing when it comes to construction so i grew up in that world and i you know i think the best thing to do is to always just tell the truth let them know where you're at you know um you know right now it's hard to get people to

build shit because there ain't there there isn't enough material that some people don't want to work you know so like i i just think treating customers honestly and telling them where i think the biggest problem comes in construction and from this is my personal experience of being on both sides of it i think it comes from the lack of the ability to communicate honestly i think sometimes the the people in construction are afraid to tell the truth they don't want to like tell to present the real price or they don't want to they don't want to um you know tell how long the job's really going to take because they think the person won't fucking pay it or won't do it right when you know let's say the customer all they're looking for is the fucking truth is don't tell me it's going to

take two fucking weeks if it's going to take six fucking months exactly say it's going to take two fucking weeks. If it's going to take six fucking months, exactly. Say it's going to take fucking six months. Okay. Don't tell me it's going to be 200 grand. If it's going to be 500 grand, right. Tell me it's going to be 500 grand. Right. And,

and you know, there's a big culture issue in construction and the methodical way of nature of how it works is these contractors typically agitate the customers unintentionally because of the culture in construction the culture in construction is to present a low bid and then tack on the shit as it goes and and dude i you know i think that's i think every person has dealt with that shit and they're fucking over it just like they're over with the media uh you know lying to us about everything just like they're over fucking the woke bullshit people are catching on to all these little tactics they're smart the information is flowing too fast and i think if you want to be successful in construction which which is going to be a massive massive operation moving forward you guys think that it's the

opposite i think i think it's the big one of the biggest opportunities because i personally think that people are going to start wanting to build beautiful shit again not brutalism fucking bullshit right so um my point on this whole thing is basically i think there's an opportunity for contractors to do business a little bit differently and start beating some of these nickel and dime. Fuck, fuck idiots. You know what I'm saying? Like,

like I can't stand that fucking bullshit when it comes to construction as a customer. And I think if companies started being more transparent with their price up front, what the, what it's going to be and then following through yeah you know to develop that word of mouth i think that's the biggest thing that you could do because it's very lacking in that construction industry yeah what about like even just over delivering on the yeah every time and you should over deliver see dude and and when people say well fucking so-and-so said they could do it for 200 you're telling me it's going to do 500 then you explain how they're going to do what they're going to do right right right yeah they say 200 now but this is how it's not going to be too

exactly so take the opportunity instead of getting defensive or thinking you have to play the discount game to say hey sir let me run you through how this works traditionally and i'm i'm telling you this and they're this and then you fucking deliver on it faster and cheaper than what you told them now all of a sudden you've got a really good testimonial okay then you market that testimonial out right and you start building that one by one by one this is how if i were to start a construction company here in in this area this is how i would do it and i would kick the fuck out of everybody fuck yeah okay so i'm not gonna just don't worry yeah but if i if i was going to that's what i would do i would start at one i would start at another i would start at

another i would start another and before you know it i'd have 10 motherfuckers that i invested this first year or two into these jobs who are fucking all saying the same shit then when i have the conversation where the customer says a year from now oh well you're saying 500 they're telling me 200 and you'd be like yeah call these people right okay this is this is how it worked out right you see what i think you think that's because like i guess in construction and contracting and shit, there's not really a whole lot of repeat customers, right? A lot of it's like, no, no, that's not, there is a lot of repeat customers, bro.

That's a fucking misconception. That's why people treat them like shit. First of all, you have to understand we're, you're not, you're not selling them a job today. You're selling them, you're selling every single construction project they're ever going to need for the rest of their life. Okay. From now until they fucking die.

And not only that, every single time someone comes to their home or their place of business or wherever you did this project and then they point at it, they're going to say, oh, yeah, that's fucking Andy, blah, blah, blah, blah, blah. Right. Okay. So you're not just selling all their projects for life you're selling all those conversations in the middle of now until the day they die about that project to every single person they talk to right so you have to understand you're not selling just the fucking product that you're delivering on you're selling the story that's told about it and once you start to understand that now you're thinking about lifetime cycle of a customer not fucking what you said one and done yeah yeah oh well you know they're just going to build this

one thing that's not true mo bro you come to me and you fuck up a job for me it'll probably put you out of business if i'm being honest because if i start telling the story i'm friends with enough people who are friends with enough people that it would just ruin your reputation. Yeah. You know, and you don't want to do the job for, you don't want to do the job of your competitor by making yourself look bad and under delivering and over promising. And, you know, that's, that's what happens in construction. And typically customers in the construction life cycle, they go from company to company to company to company. When in reality, they should just be going one company and that company should be capturing them.

And a lot of you guys in the construction business, listening to this show, you're shaking your head. You don't know the construction. Motherfucker, I know it better than you. I promise you that. Okay? Yeah. Oh, yeah. the construction motherfucker i know it better than you i promise you that okay yeah oh well if you want to win listen to me if you don't i don't fucking care yeah man that's square pegs

in a circle hole right there yeah man they're also the hardest people to teach those guys they know everything they know everything you know try to fucking tell one of these GC shit they know everything yup hey Andy I can't learn new shit can't get better if you know everything it's impossible guys our third and final question for Andy Andy question number three

Andy I own a boutique in upstate New York and the majority of my customer base is very liberal recently I lost a few customers because they were offended with my Instagram content, which was very pro-freedom, pro-America oriented. With the economy the way it is and the fact that I'm still a very, very small business, the thought of losing a customer is terrifying. At the same time, I don't want to encourage the wokeness.

So should I lay off the political type of posts for a while to avoid losing more customers? What kind of customers do you want? What kind of customers do you want? Do you want customers that are going to hold you hostage for the rest of your fucking life? Do you want customers that you have to dance around their fucking feelings? Do you want customers to believe in shit you don't believe? Or would you rather have customers that actually enjoyed you 100%? Would you rather have customers that actually enjoyed you 100%? Would you rather have customers

that stood behind you 100%? Would you rather have customers that believed and aligned with what you feel is right? That's what you need to think about. Okay? Because I'm going to tell you this. This is the most valuable lesson

you'll ever learn in fucking life or business. 50% of the motherfuckers out there have a propensity to not like you. There's 50% that have a propensity to like you. And right now, it's more like 20% and 80% if you're a pro-freedom person. Right. Okay?

Just to give you the real stats on it. Yeah. Your job, from a marketing standpoint, should be not to please the 50% that are not prone to liking you. And it should be instead to make the 50% who are more in line with you to love you. That's the effective strategy. The way people become nothing, become irrelevant and disappear from reality is by trying to serve all of those people and make them like them. Because what it creates is a lukewarm business

or a lukewarm brand that nobody actually cares about. Right. Okay. So while you may lose a customer or two, you have to think about the long-term where is the trend going and what does the data say well I can tell you this Disney is one of the worst performing stocks if not I'm pretty sure the worst performing stock on the fucking stock market super liberal Netflix just fucking got their asses kicked for two years

because of their woke shit fired their fucking liberal people I'm not talking about regular liberal people I'm talking about the fucking crazy ones. Right. Okay? So, like, don't fucking at me. Right.

The ones that are giving you shit about the post you're making. What other data? I mean, there's unlimited amounts of data. And since she listens to the show, clearly, you know I've said it all, what it is. CNN Plus closed in fucking two weeks they they just got a new owner who made him quit saying all this shit right all right bro fucking uh buzz lightyear just had like the worst opening for disney ever yep like the woke shit is over so if you're catering to it still or if you're still afraid of it, even if you lost one or two customers, those one or two customers are going to get fucking basically whatever.

However it happens, they're going to realize that they're on the minority eventually. And people are going to want to stand with pro-America, pro-freedom companies. And at a very least, I'm going to be real with you. I don't want people that fucking don't align with the shit i say like if you don't if you don't think that america should be pro freedom and you don't think that we should all be equal and you don't think that it doesn't matter what skin color we are that we're all the same and what matters is the content of our character like if you don't think that we should pay less taxes like if you don't if you're not in line with the shit that i talk about you know and you still want to shop with me cool i. I really appreciate that. But if you want to go somewhere else, I understand that too. It wouldn't be upset. Yeah. So like,

I understand that like that may feel different because you think I don't care about my customers, but fuck dude, I don't like it either. Right. But I'm not going to walk my whole life on eggshells about who I am and what I believe. Cause at the end of the day, bro, I'm true to myself. It ain't about this fucking business. Now it just so happens that I feel like what I believe is where most Americans are at this time. Yep. At least for the most part,

you may disagree with the thing or two I say or how I say it. And probably more so how I say it is what you disagree with. Let's be real. All right. But at the end of the day, bro, no matter if you love me or hate me, you're on my motherfucking team. You just don't know it yet.

Okay. And I want people to support my companies that are on my team that say, hey, there's a guy that's, that's actually has the guts to speak up. And you know what? The real it's, that's how it works.

Okay. The pro America pro freedom companies are winning. They are fucking growing massively works. Okay. The pro America pro freedom companies are winning. They are fucking growing massively fast. Okay. We're one of them. And every single company that I own people support. I mean, I know because they write in and say it in our fucking,

right. You know, like they do this. We get fucking hundreds of those messages every fucking day. So like, you know, from a pure business aspect, it's a good strategy. Um, I understand that you feel like upset someone left, but at the end of the day, how do you want to live? You want to live hiding the truth? Do you want to live being something that you're not? Do you want to live

walking on eggshells around people? Or would you rather just be who you are and let the dust settle where it is and be happy? Because the people that like me, bro, like that, and they come from all walks of life, motherfucker. Like it ain't fucking you guys. All the fucking far lefts can have lots of labels for DJ and I wrote when I when I do an event. It's all kinds of people.

It's fucking black people. It's white people. It's everybody else. It's gay people. It's trans people. It's lesbian people. It's all this shit. It's pretty diverse audience. Okay. So I don't know. I think, I think maybe the right call here is just to, you know, make this the time that you transition from hiding in the shadows to being open with who you are. That's on the right.

Yeah. And that's what I think I would go harder. Yep. Yep. In my opinion, because dude, when you get that 50% that we talk about to love you now, they're advocating for you.

It's true. People that love you advocate for you. Yep. Right? Yeah. So if you're less than that because you're trying to appease someone that's really not going to like anything you do anyway, you're missing a major opportunity by just being who you are,

you would win. Authenticity is the most valuable thing in business. Authenticity. People think authenticity is how you present it no authenticity is who the fuck you actually are it's not how you present it it's not cursing it's not rawness it's who you are yeah are you do you believe this or do you not believe this i think authenticity is going to become the most valuable appreciated trait for the people that have the courage to live that way you heard it here first yeah listen i think it's one of my major strong points is i have i'm who i am on the show and in real life and everywhere in between yeah you know and

that's why people love trump trump's who the fuck he is okay so you look at the biggest fucking stars like rogan rogan's very authentic dude when he agrees he says yes when he doesn't agree he says no jordan peterson same thing massive influence in society when he agrees he says yes when he doesn't agree he says no jordan peterson same thing massive influence in society when he agrees he says yes when he doesn't agree he says no and they don't apologize i'm sorry that you i mean rogan kind of apologized with his video but it wasn't really an apology it was just more of an explanation which is okay hey i but know, like we are who the fuck we are. And guess what? It's not, everybody's going to agree with everything I say. And I'm not going to agree with every good thing DJ says, or fucking Madat says, or fucking Joe says, or Keith says who's in this room right now.

But if you're not who you are, how do you know? Like, dude, like this woman who owns this store, like if you never try to be authentic how do you know that you wouldn't have been a fucking superstar like don't you think that would be a major regret for you like at the end of your life when you're like fucking 70 you know or fucking whatever how 300 years old if we all get the adrena curl i don't fucking know but i'm just saying like motherfucker i don't want to die wondering like how good i really was if i just would have been who the fuck i was does that make sense yeah yeah there's zero regrets there yeah yeah and and i think a lot of people are afraid to live authentically because of the political

social pressure that's been placed upon them for the last 20 years. Like there's so many people right now that understand that what's happening is wrong, but aren't speaking out about it because they feel like still it's unsafe to say that because you'd be labeled all these things. Bro, all the arrows have been shot. That's just about to switch real quick. Yeah. Like the arrows have been shot. that's just about to switch real quick yeah like the arrows have been shot the bazookas have been blown up it wasn't that bad we're still alive now fucking be proud to be an american dude be proud to be fucking free be proud to judge people on the content of their fucking character not on their fucking skin color. Be proud of that shit. Don't fucking hide that. We need more of that, not less.

It's the right thing. Anyway. That's real, man. Guys, Andy, that is three. That's what pay the fee. froze fuck a bowl fuck a stole counted millions in the cold bad bitch booted swole got her on bankroll can't fold just a no headshot case closed