REAL AF with Andy Frisella - 383. Q&AF: Getting Buy-In From Your Employees, Compromising Quality For Price & Most Crucial Part About Personal Development

Episode Date: September 26, 2022

In today's episode, Andy answers your questions on how to get buy-in from your employees to the company's overall mission, how to appropriately respond to customers with a tight budget for their big project, and the most crucial part about the personal development space.

What is up guys, it's Andy Priscilla and this is the show for the realest, say goodbye to the lies, the fakeness, and delusions of modern society and welcome to motherfucking reality guys today we have q and af uh that is where we answer your submitted questions uh and you could submit them email those questions in guys to ask andy at andy for seller.com and bro more more say it again. Cause I accidentally interrupted. Email those questions into ask Andy at Andy for solid icon. Okay. I'm trying to get better. Like all you fuckers curse too much.

Interrupts people. Well, I don't know, man. I'm like the top fucking three podcasts for the last fucking decade. I think I'm doing all right, but I am willing to accept some criticism. I am willing to try to improve. So I am trying to improve. Uh, for those of you that are new, uh, basically I'm an idiot. willing to accept some criticism i am willing to try to improve so i am trying to improve uh for those of you that are new uh basically i'm an idiot uh and i talk a whole bunch of

shit on this show and then dj helps me and we try to help you so you know that's the that's the gist if you ask the internet yeah no guys uh if you're new to the show, look, we have a different way of doing things here, okay? Today, you have Q&AF. Other times, you're going to have CTI, which is Cruise the Internet. That's where we throw up some topics up on the screen. We talk about them. We talk about what's going on with it, what the truth is, how we can be part of the solution to what's going on in the world. Sometimes, you're going to tune in.

You're going to get a real talk. That's a few minutes to 20 minutes of me just kind of ranting. You guys think I'm yelling at you, but really what I'm doing is I'm sharing my internal dialogue. Sometimes we have full length. Full length is where we do a typical interview podcast, what you're used to hearing everywhere else. Those are probably the rarest podcasts we do. But the purpose of those shows is to bring on interesting, successful, kick-ass motherfuckers, and then talk about how you can also become an interesting, successful, kick-ass motherfucker.

Because that's the fucking goal. That's what solves the problems, okay? The ultimate overarching view of this show is to make this world a better place by making you better so that we can all individually and collectively raise our standards to where we're all winning and the world is a much better place. All right. So that's how this all kind of fits together. Because like sometimes people have trouble kind of like connecting the dots on why we talk about social issues and also personal improvement. And how those are connected.

Yeah, right. But like, dude, the big problems in society are only solved by our own personal standards and excellence that we live day to day. This idea that we are all waiting around for something to happen is what's keeping us where the fuck we are okay no one's coming to fucking save us all right uh sorry to break it to you guys uh we have a fucking invalid in the white house all right um we donald trump's not coming to save you uh moving you know to the country and becoming a fucking canner isn't going to save you. Patriots are not in control of what's going on.

We have to solve this fucking problem. And all of us sitting around waiting for something to happen, you guys who think there's a big plan and trust the plan, or you guys that think that Trump's just going to come racing in, bro, that's hope. Hope is not a fucking strategy. Action is a strategy. And the only action that we can actually take as individuals is to speak the truth for what's right. Resist the bullshit that we think is bullshit. I'm not going to tell you what's bullshit, whatever you think is bullshit and live life to a higher standard. Okay?

This idea of waiting around, this idea of someone's coming to fix it, this idea of there's a plan that we're just waiting on to happen is what's allowing the continuation of the destruction of this country and essentially the world. Okay? So stop being part of the problem. All you motherfuckers that went along with the masking and you knew it was wrong, like you knew you didn't believe in it,

you knew it was kind of fucked up, but you went on with it anyway, you guys have perpetuated the problem. All you have to do is say fucking no like a grown adult when you don't believe that you should be doing something. That's all you got to do is say fucking no like a grown adult when you don't believe that you should be doing something. That's all you got to do. If we all do that and we all raise our standards and we all become better, guess what? These motherfuckers can't do shit to us

and we'll start to have prosperity again. We'll start to have winning again. We'll start to see things change in this country. That's how things are going to change. Personal excellence is the ultimate rebellion, guys. And if you wait around for motherfuckers to come fix your shit, you're going to waste your entire life. Because let's just say there is a plan. And let's just say Donald Trump is going to come save you or fucking whoever. Okay. Understand this.

That's not going to change your life. You're still going to be dissatisfied. You're still going to be unhappy. You're still going to be frustrated. You're still going to be fucking broke. You're still going to be all the things that you don't want to be. And until you decide to change that in your own world, what fucking difference does it make what's going on in the world? It doesn't. So let's, that's the purpose of the show we solve the problems by becoming the best version of ourselves and then not being a fucking pussy people gotta understand that there's way more in our control than there's not like way more it's like 95 you know i'm saying yeah but also like people think i you know what's frustrating to me bro is like people think that someone's coming to fix this

show like bro the fact that people think that is the reason we're here you know and like dude america the home of the brave well where is that right where's that because i don't know a whole bunch of people been saying a whole bunch of shit that have been getting kicked in the dicks for saying it for the last two and a half, three years. I'm one of them. And it just so happens that most of the things I've said, 95 plus percent guaranteed. And I got receipts, motherfuckers. You're going to see them all soon, too, in an organized fashion. They're all there.

Okay? So we were right. You motherfuckers were wrong. And you have half the country trying to convince the other half that shit's fucked up, right? And the half that wants to believe the shit isn't fucked up is trying to be right. So we have half the country that's trying to be right, and we have half the country that wishes they were wrong that are just trying to help the other side

see the fucking truth. Like, bro, it's insanity. You know what I'm saying? And so, like, dude, you guys have to really fucking think about what's going on and how to be part of the solution because I'm telling you

there is no knight in shining armor that can fix all this shit and even if there is and even if i'm wrong on that point and by the way it'd be awesome if i am i'd fucking celebrate right along with all you motherfuckers i hope that i was wrong about all the other shit though that's correct i did too but it turned out no but it's weird because the dynamic has been the the dynamic in society has been so fucking bizarre because like from where i'm sitting you know here i am trying to show people what what's going on and then the people who don't think that's what's going on are personally attacking me for trying to warn them. And then when it's clearly obvious that what I'm saying is actually happening, they decide

to hold on to their side of the story and not say, fuck man, shit. Right. Okay. I got fooled. And there's no shame in that. And until people can get to this understanding that like, dude, the people that have been trying to warn you, we're trying to warn you. They don't want to be right. We're trying to fucking help you. And you can humble yourself enough to realize that you got taken advantage of.

We're not getting fucking anywhere. So the only thing you can do is fix yourself. The only thing you can do is live to high standards. That's a big fucking deal to understand so my you know anyway welcome to the show you know i'm saying like bro i just been thinking about it a lot i'm like dude like like i was sitting there last night i'm just like thinking about all this shit i'm like fuck this is so weird because you really do have half the country that that like cares about this these other people and it's like hey don't fucking do that, bro. You're going to get hurt. Don't fucking go over there, bro.

That's going to fucking kill you. Okay. And these people over here are like, fuck you. You fucking piece of shit. You're a fucking danger to society. You're this, you're that. They fucking hate. And it's like, bro, i'm trying to help you right

and now we have commercials on tv for kids myocarditis never happened never never has been there's never been a fucking thing it's insane dude i've never seen anything fucking like it my entire life it's really like changed my whole perspective on people yeah fuck oh i think yeah oh it just you know like fuck man we've all get we've all gotten fucking fooled before and by the way a lot of you guys who've gotten fooled by all this shit um i could tell you right now i've been fooled by far less sophisticated fucking means than what the fuck we just went through like i've been fooled by you know sophisticated fucking means than what the fuck we just went through. Like I've been fooled by, you know, stupid fucking girls before or liars or cheaters or fucking criminals. And like, I've been fooled a lot in my life. Like when I figured out I got

fooled, I didn't like fucking say, fuck, I'm still right. Like, so like so like there's there's no shame in understanding that you fucking believed a false narrative that's being propagated for a specific reason backed by trillions of dollars that's right it's that's right that's the whole fucking thing and like dude it's so bizarre for me to watch and and be a part of like, bro, I'm trying to fucking help you. You know what I'm saying? Like, and you're not listening. And not only are you not listening, you're letting your ego and your pride literally destroy your life. Like how long are you going to ride that motherfucker to the fucking dirt? Because at the end of that fucking ride is the end of your life. Right. Meaning not saying eventually you get old and die. I'm saying, if you don't end of that fucking ride is the end of your life. Right. Meaning, not saying eventually you get old and die.

I'm saying if you don't get off that fucking narrative and you don't let these people and you don't stop letting these people fucking do whatever the fuck they want to you and your fucking family, eventually you will end up dead because of shit they're doing. That is very real shit. Or just as a byproduct of the chaos? Bro, I've been fucking telling you for eight months, nine months that war is coming and war is coming, dude. Yeah, it's Russia. Russia is like. You you guys at some point are going to have to listen to me and just trust what the fuck I'm saying.

Yeah. Like you need to get your shit together. You need to understand what's going on. You need to resist and you need to resist at every fucking opportunity. And that takes a lot

of consideration and a little bit of courage. Just a little bit. We're supposed to be America, home of the motherfucking brave. That's not what I'm seeing right now. That's not what I'm seeing. I'm seeing a fucking few group's not what I'm seeing. I'm seeing

a fucking few group of people being real loud and real aggressive to try and fucking warn people. And I'm seeing a lot of people that believe in them, not say a fucking word. And those people are what's perpetuating the problem. Like you people out there that agree with the shit I say, but don't say a motherfucking thing. Or you agree with the shit that Rog rogan's saying or some of these other guys have been showing you and you're not saying shit in your own real life you are the problem here it's not them right it's your fucking lack of courage and your lack of wanting to to disrupt or rock the boat or be listen bro this is your life for a lot of people the other people around you and in your life, they're waiting on you to just fucking get it. That'll change everything for them.

Like, well, shit, you know, Keith and fucking like Keith. So, okay, I'm gonna stay with Keith then. You know what I'm saying? Not knowing the fucking internal battles you're going through. You know what's fucking right and wrong. You might be the fucking next domino that flips everybody else around you. The people think it's the politics. That's the problem. else around you the people think it's the politics that's the problem or it's the media that's the problem or it's the fucking far progressive crazy people way over there in that one percent of the left that's the problem that's

not the problem the problem and why we are where we are is the huge majority of people in the middle who won't say a fucking word even though they agree with everything that's going on right these are the people that put on the mass and took the vaccine because they were fucking told to even though they didn't want to yeah okay i'm like bro like yeah listen this is very important to talk about because everybody thinks it's because if those people would just find it inside of them to say fuck fuck, these motherfuckers fucked me. And that's how you should feel. It shouldn't be, oh, they fooled me.

Poor me. Or you're trying to defend your decision or any of that shit. You should be fucking pissed off that these people did this shit to you. And you should be angry and you should be vocal as fuck about it that's what america does yeah i think the other interesting thing is too brother like it does not have to be 100 of that 90 you know i'm saying like it doesn't have to be fucking everybody we just need fucking at least 50 of those motherfuckers you know i'm saying because that was fucking everyone yeah it needs to be everyone.

You have to ask yourself, are you about what the fuck you're about? Do you really believe in what you believe? Do you actually have a backbone and some courage or are you a fucking weak little bitch? That's what we're talking about here because the people who complied when they don't want to, that situation is going to come again very soon.

Okay? They are going to cause, I believe, in the next 40 days, they are going to cause mass chaos. And I believe they are going to come up with a reason whether it be this war that seems to be getting ready to pop off. In two different places. I don't know. Yeah, two fronts, by the way. Right. Two fronts.

Physical wars, yeah. Okay? And, bro, we're getting ready for cold weather these people control a lot of the energy we're already having it like it's coming it's coming any day now right okay and for the next 40 days until that election they are going to make hell for the next 40 days until that election, they are going to make hell for the American people. That's my personal opinion. No. And dude, those people who complied the first time that didn't believe in what the fuck was going on,

but they did anyway, they did it anyway. Dude, if those people do not fucking stand up, we will lose this country. And they're already banking that they're going to fall again. Listen. They're banking on it.

Hold on. We will lose the country. Yeah. It will never come back. Because here's the thing. The technology that they're trying to get us locked into, the surveillance state they are trying to create through a digital currency and a passport is inescapable once it's put in okay that means that you have to go along with them from there on out if you want to get your little benefits of you know going to the grocery store or going out to dinner or driving your electric car because

they can shut off your motherfucking power and And by the way, they passed a law that said they could shut off your car from a remote fucking location. They also surveil you in the cars. Like, dude, this is a tipping point for humanity, bro. And people have to get off their fucking knees. They have to. So, anyway, that again comes down to your own personal life.

Like, you guys think, oh, well, I can't really make a difference. No, motherfucker. You make all the difference. You make all the difference. Okay? Because that one fucking time where you went along with everybody else has now created this scenario. So how do you reverse that?

You reverse that by doing the opposite. And what we're talking about is personal standards, right? Your personal standard of fitness, your personal standard of education, your personal standard of how you handle your spiritual life, your personal standard of courage. Those are what's going to change what's happening. So that's why we do Q&A. Fuck, man. Oh, hey.

Real shit, man. All right. Let's get into this, guys. And the question number one when you're starting out in business early on how did you like how exactly did you get the buy-in from your employees i have seven different people with seven different personalities and i want to incentivize them but i'm just lost on how to do it effectively any input on that? Well, yeah. First of all, dude, usually when it comes to buy-in, it always has to do with their own selfish interests.

You have to understand, people are naturally selfish. They just are. You mean like internally motivated? Fuck no. Listen, bro. I'll explain it. Yeah. So you've got seven people, right?

Yeah. And if your goal to run a business is just for you to be wealthy, what the fuck do those seven people give a shit about? Nothing. They're like, fuck this business. But if your goal is to make that business so fucking big that every single one of their dreams can come true by working on this project with you. Now you have buy-in. That's the fucking difference. Okay. And then the other part is, so instead of,

you know, in addition to being able to communicate and build a proper big vision, you have to follow up on that vision because nothing's worse than someone who says all this shit that they never do. So you won't be able to keep the buy-in. And then the third aspect of buy-in is also people want to contribute. People want to be part of a winning team. They want their ideas heard. They don't necessarily need their ideas implemented, but they want to be part of the conversation. So you have to give people an opportunity to contribute and learn as a CEO to take the legitimate best idea because your people will surprise the fuck out of you. Like any of you out there that you think you're the CEO or the owner of your business and you think you're the smartest person in your business, you're losing

a lot of ground by thinking that way because a lot of your people have amazing ideas and amazing thoughts because they're intelligent. One, two, they're creative. And three, they see the business from a different perspective than what you see it. Right, right. Okay. So by you thinking that your idea always has to win, not only are you not going to be able to maintain buy-in from your team, but you're also going to kill your growth because dude,

a lot of times these motherfuckers are going to have better ideas than you. Okay. So what, what gets somebody to buy in more than like someone in a meeting saying one of these seven guys saying, Hey DJ, I think if we did this, I think that would be good.

Be a great thing to do. And I think we would kick ass and I think it would be this and this, this. And you're like, fuck dude, that's a great idea. We're going to do that. And you're humble enough to do that what do you think that employee thinks

they're like fuck dude i work at a great place dude my fucking boss fucking loves me he listens to me he values me he gives me a fucking opportunity to build my motherfucking dreams fuck it's a win-win it's a it's a it's a win across the board yeah Yeah. It's a win, win, win, win, win, win, win. Right. Okay. That's what we're talking about here. All right. So, but most CEOs or leaders have their ego in the wrong place. Ego is very necessary. Like when I go speak in front of 10,000 people and I'm walking out on a stage, I have to

know I'm the baddest motherfucker on earth or I won't even go fucking out on the stage. Right. All right. When we're talking about the plan that we're going to utilize to win, that's where I put my ego aside and I listen really fucking good. And I remember, hey, bro, a lot of these people are smart as fuck, too. I know you think you're smart, but they're smart, too. And so when you remind yourself of that and dude this is what we talk about with humility humility is not thinking less of other people it's thinking more of other people right humility is not lowering yourself down to their level humility is understanding that every single motherfucker has greatness inside of them yeah okay so you

fucking listen for it and when you listen for it you you get buy-in, you get great ideas, and you get great culture. Let me follow up on that, though. Let me ask you this. So, like, you know, because you said you want those seven employees, you want their dreams and their goals to be able to fit inside of that vision for the company. Yeah. Right? Like.

That's the way. So that's the way M.I. Lett says it. But we all say it a different way. Yeah, for sure. Yeah. M.I. Lett's a fucking genius, by the way. for sure yeah am i that's a genius by the way so is

it does that does that so are you are we speaking like specifically in like materialistic goals or dreams or visions or like or how do you everything how do you handle a employee that maybe like no he doesn't need the new car he's okay with here but he still wants purpose driven yeah what's the mission of your company got it yeah the mission of our company is make people's fucking lives better right if you can't find fucking fulfillment in that bro get the fuck out of here i don't even want you here you know i'm saying so like yeah bro we got a lot of people in this building that are here for purpose they're not here for money they make great money but they bank it all right like some of these dudes come to me and they're like yeah hey i got x amount i'm

like how the fuck did you get that much money exactly and he's like well i don't spend any money i don't care about money so i don't know what to do with it yeah that happens all the time and that's a great thing yeah and by the way what happened in today's economy you have to have a purpose-driven company this is why people always said oh millennials are fucking terrible workers no the fuck they aren't they're amazing workers they're just less driven by money than the generation before them. Okay? So when you have an amazing purpose of your company,

an amazing mission for your company to affect your customers in a very real way, you're dealing with a totally different type of individual who's going to actually create way more value with your customer than a money-driven person ever could, which means you will make more money. But what do I know? Guys, Andy, question number two. Andy, I'm a contractor and I'm usually booked four to six months out. Recently, I've been struggling with customers who want to compromise the quality of

work due to their budget. I understand times are tough. The economy isn't the best and I don't want to come off as being too good for customers, but I don't want to lower my quality of service to satisfy their needs. Have you ever experienced this? And if so, how do you deal with it? Yeah, dude, I've experienced this because my every so like, look, dude, I don't know how to fucking lie to people when it comes to like selling shit. OK, a lot of people can sell really cheaply made products and for a for a high margin and like tell the customer, oh, this is fucking great. Like that's that's very common in every industry, like across the board. Okay. I don't possess that. So for me to be successful, I have to legitimately believe that what I'm offering you is the absolute best. And when you have the absolute best, and I'm not just talking about the companies that you guys know about, I'm talking about all the

companies that I operate with. I always and only get involved with companies that are interested in making premium product because I can deal with personally someone saying, I can't afford your product. But what I can't deal with and what I don't like is I can never be the guy who sells some bullshit to someone whether it be fucking tequila, whether it be fucking supplements, whether bullshit to someone, whether it be fucking tequila, whether it be fucking supplements, whether it be weed, whether it be fucking anything.

Yeah. I couldn't do that. She's not, I wouldn't be good at it. First of all, and I wouldn't feel good about it. Um, but I think that's where most people, when they can't sell, that's where their struggle is. They don't really believe in their products, what, what they say it is. Right.

Uh, so, so for me me i have to be involved in those types of companies uh to start with so yeah i've dealt with this all the time because the price of those products is always going to be higher than everybody else's yeah right yeah um so you don't see we got bugatti owners complaining about the fucking price listen there's a fucking listen you have to choose you have to choose there's pluses and minuses to playing in all the areas, okay? If you're at the best category, there's pluses and minuses. If you're at the better category, there's pluses and minuses. If you're at the good category, there's pluses and minuses.

It's all how the culture aligns. And basically, I don't know, in my opinion and experience, it's like are you can you be full of shit or not right you know what i'm saying or better how much full of shit can you be right right without smelling too much yeah and like dude i'm not good at being full of shit right clearly like i fucking say whatever the fuck i want um now you may interpret it as like i'm just saying um what was joe saying there's fruit and pudding or something like that i don't know what they're saying i don't fucking but my point is is

yes one of the one of the minuses of having a premium brand or service is going to be what this gentleman's talking about uh or this lady is talking about. And, um, it, you know, it sucks. Uh, my personal opinion for, for this person would be to think about, you know, like I would never voluntarily lower my quality or standards for any reason. But if I was in the construction industry and someone wanted something that I wouldn't typically build, I would consider, is this going to be the way it is for a while? Because the economy is going to get worse and people are going to look for less quality and maybe think about it as serving the market um for a different type of product as opposed to lowering standards does that make sense yeah so because like do we are an unprecedented times and things are going to get way worse economically they just fucking are um you know people think we're at the bottom and i think they do that to escape reality or they

tell themselves this isn't really happening but it's fucking happening it's going to be really fucking bad and customers are going to remember those companies that were on the good side of this yeah yeah but what i'm saying is is like there might not be a market for that premium construction for a while because a lot of the shit's going to affect housing now i don't know what's going to happen with that like really nobody knows yeah um but maybe consider uh doing an offshoot brand that isn't isn't the premium brand anymore now it's even an entire different construction company uh that operates at this more uh modest style building you see what i'm saying that way you that way you get the business but you don't tarnish the brand image. Right. Right. Right. So that's, that's your apprentices over there. Yeah. Cause like, dude, in every category, there's good, better, best. And, um, I think, you know, we make all kinds of different products, right. And we make them in different

categories. Right. But, um, construction is no different. so if i were running that company and i thought there was going to be a need for products uh that were more so um you know not as premium i would consider starting this now as an offshoot brand so that i could continue to do what i could do at times if if this premium product starts to stall out. Yeah. Let me ask you this Eddie, do you think it makes it easy pivot? Yeah. And also it creates security too, because now you have two different streams of market coming in. So that way if the market changes, you know, you're good. That's that if I was, if that's what I would be thinking about if I were in their shoes. Well, because both of those customer sets can go either way, right?

The good customer. You don't know. Yeah, yeah, yeah. That's real. So that's a way of vertically integrating your business into serving all different segments. That's real. Yeah. And dude, it's no extra fucking shit off your back.

It's literally just a different design. It's the same people. It's the same materials. It's the same vendors. It's the same everything. You know what I'm saying? Yeah. Let me ask you this as a follow-up on this.

In your experience, the way you look at companies and how businesses are running right now, do you think that companies tend to underestimate the intelligence of the average customer? Bro, I don't know, man. Look at the last fucking two and a half years. I'll be real, dude. Like one of the things I've been saying for last fucking two and a half years. I don't be real dude. Like, like one of the things I've been saying for the last two and a half years, and I know this sounds fucking dick, but this is what I've been saying to myself. I'm like, fuck, I should be a lot more wealthy. Yeah, I should be because like, I've been spending all my time trying to educate people and

do all this shit that I tell you guys, you know, educate, trust, genuinely help do this shit the right way. And like, I'm starting to think like, fuck, maybe if I just did what everybody else did, I would, you know, I would have done much better. I don't know. Like, cause like, dude, it's, you know, I think we naturally have a tendency to believe that all of our customers think the same way we do. Uh, I know that's the case. Most CEOs are that way. And it takes somebody, you have to detach from the way you see things and learn to see things as the world sees things. And, you know, that can be hard to do.

Yeah. So, you know, I don't, I don't fucking know, man. Like, I think like, dude, when I watch commercials, bro, like real talk real talk i'm like who the fuck made this commercial right like when i watch other brands shit i'm like are you fucking serious like you guys fucking like there was a room of people that decided this was a good fucking idea to put on national television yeah but apparently that those ads produce because they wouldn't continue to be on. So I, you know, I don't know, man, I, I don't know. I think, um, I think you need to operate the way that you think is the best way to operate and not worry about the intelligence level of whoever. And I think you should work to educate people of all different types of intelligence levels and worldviews and perspectives

to learn about what it is that you do so that they feel comfortable purchasing it. That's just the morally right thing to do. So really, dude, at the end of the day, now that we're talking it out, I don't think it really fucking matters. I think it's more so, um, you need to operate how you think the right way to operate. But dude, in my opinion, like, you know, the proof of what I'm saying that there's people of, you know, very low awareness, there's people of moderate awareness, there's intelligent

people, high awareness and, and people all across across the spectrum you can see that by the amount of different levels of fucking commercials they're on like there's there's commercials i'm like fuck that was good you know and then there's commercials i'm like they really fucking put this out you're right like holy shit somebody's getting fired yeah like i'm about to go fire them like so uh buy the company to fire yeah dude like i don't know man i think uh i don't think it really is relevant i think that's the wrong question to be asking like how smart are the people buying my shit like i don't ever ask myself that um i ask myself what's the right way to educate and sell what the fuck it is. I'm whatever the product is I'm dealing with. You know what I'm saying?

Like if it's fucking weed, I want to fucking tell someone, Hey, this is the, this is what this is or that was, that is if it's fucking supplements, same thing. If it's liquor,

if it's fucking, uh, real estate, if it's fucking whatever, like I, I don't ever want to dry, you know, you don't, I don't know. Like I would rather tell someone to drive. You know, you don't,

I don't know. Like I would rather tell someone all the shit up front, make sure they understand. Then then walk away and be like, Oh, you me. You know what I'm saying? That's real.

I don't know. That's a lot. That's a fucking, that's a weird topic because I think everybody would have a different answer. You know, like I think people see in the world what it is they are. Um, but you know, most of the ads i see on tv are not great yeah like i wouldn't i i'm always like what the fuck yeah like bro there's uh man i don't even want to say because there's this one ad there's this one ad and it's a local

company i don't want to say what it is because like they're a little company and i'm sure they're just learning the shit but it's so fucking bad bro like every time it comes on i almost have to look away from the television but i'm not going to say what it is or even what industry that is but it's like it's fucking bad and i'll tell you i think i think i know who it is too all right guys andy question number three. Andy, I'm new to the personal development space about three months in and recently came across your podcast. You talk about a broad number of topics. And I was curious to get your thoughts on what you think would be the most crucial thing

you recommend to someone like me to learn first in the professional personal development space. first in the professional personal development space i think the number one thing anybody could do to create as much benefit for themselves in the shortest amount of time would be to invest in their mental toughness do the 75 hard program commit to the live hard program for at least one year. Because in that year, you will grow more in every skillset because you're investing in the basis of what everything comes from, which is mental toughness and grit and fortitude. That's where all your self-esteem comes from. That's where all your self-confidence comes from. It's where all your self-belief comes from. So by investing intentionally in that one area, many other areas will develop

very rapidly. I just talked about this on my post today from the gym. A lot of you guys know I've had major shoulder surgery December 13th of 21. And I blew my shoulder out completely a year ago, right? September 15th of 21. So I waited a few months to have surgery because I was stupid. But anyhow, the point is, is who I was three or four years ago, or let's say like five years ago, that person would have been 350 plus pounds right now because that's what I was before I got serious about getting my mental toughness together. Even though I've been in the fitness industry for 20 fucking plus years, I was a fat piece of shit. Okay. Um, I eventually realized that I was a fat piece of shit and that I look stupid and I was letting my team down and I was letting myself

down and I was wasting my motherfucking life. So I got serious about it. I started with just a diet and just sticking to workouts and this and that and this. But when I got serious about investing in my mental game, that's when shit really changed. And so for the last three years, I've been doing the Live Hard program, which is a four phase program over the course of a year that you can learn about and do and learn everything for for free at episode 208 of The Real AF. But for the last three years, I believe four years, I've been doing that program. And because I've been doing that program, I built up my discipline level so high that during the shoulder recovery. Have you not done that? Oh, bro.

Had I not done that, like I would have been totally fucked. I would have been said, Hey, you know what? Fuck, I can't fucking train. Fuck this. And then went on a drinking and eating binge and gained a hundred pounds in a year, which is what would have legitimately happened. Um, instead I did what I could. I fucking, I made it a point to look at it as a mental test, realizing that I wasn't

going to get the physical results that I could, that I would normally get, which was extremely frustrating because I was giving the same amount of effort with zero results. Because when your shoulders hurt, you really can't do shit other than legs and cardio. Um, but dude, I'm in there doing one arm curls. I'm in there doing one arm fucking chest press. I'm doing one arm pull downs like fucking everything and that allowed me to like not only stay in the rhythm but burn some extra calories there's actually some studies that show that there's some symmetry between both sides of your body when you train one side the other side will actually not atrophy as bad um that helped a lot and and i did that consistently i mean i did fucking cardio the day of my surgery.

I went out and did my outdoor cardio. And after your surgery. Yeah. Yeah. Like the same day I tried to send you home. Yeah. It was stupid because I got, remember how fucked up I got the next day. Yeah.

Yeah. The next day I called the fucking doctor and I'm like, bro, so this is wrong. You fucked up my shoulder. He's like, what's wrong? And I'm like, I didn't take the pain pills. Are you? No. He goes, did you take the pain pills?

Like I told you, because I fucking hate pain pills. And I'm like, no, dude, I'm fucking tough. Like, I don't need. He's like, bro. He's like, I told you that for a reason. Right. I was in such pain, bro. I was like looking at Emily.

I'm like, look, he fucked up my shoulder. There's no question. Like, I should go back right now and have him fix it. Like, it was like like it was like bad and um and guys this is like the best fucking like doctor you could fucking get to do this oh yeah yeah it's not like some fucking no it's dr nathan maul he actually did an amazing job uh but um but had i not made that investment my point is is i would have have been fucking fat as fuck again. And instead I'm like five pounds heavier than what I was. And I'm probably about five pounds less muscle than what I was. And by the year anniversary of that surgery, I'm going to be past where I was

when I got hurt. So like I'm a year older at a critical age, I fucking, you know, stuck to what I could do. I did what I could do. And I'm in a great spot because of it. And that's all because of the investment I made in that mental toughness slash discipline skillset, which most of you think is a trait. It's actually a skill that you learn and develop. And so that's what I would recommend. If you really want to fucking get better, if you really want to fucking improve your skillset, if you really, you know, like you say, you're new to the personal development space, what can I do to make the most amount of progress in the shortest amount of time? Undoubtedly that.

Undoubtedly that. Because you're going to gain so much in so many different fucking areas that if you just try to focus on that one area, you wouldn't gain in all the other areas. So that's what I'd have to say. I would do the fucking 75 hard and do it the right fucking way. Not this fucking bullshit way that half the motherfuckers do. I'm talking about not a motherfucking M&M, not a fucking chip, not a fucking morsel more food than what the fuck you're supposed to eat. Clean food, not a minute less cardio, not a minute less training.

Like, bro, no compromise. I'm talking about zero. You do it the right way, you will become a completely different fucking human. There you go. Yeah. So that's what I would do. A book you can read that's really good is The Magic of Thinking Big. I was asked this right before I came on the show by a friend of mine, what my two favorite

books are, and I'll recommend them now. The Magic of Thinking Big by David Schwartz. I read that book every single year. The book's fucking amazing. It's from a long time ago, but all the lessons are ultra relevant to how things really work. And then Relentless by Tim Grover, which not everybody will believe that Relentless is the best book they ever read because not everybody's wired the way you need to be to become what it is he talks about in the book. But I think you will gain a shit ton out of the

book. I think it will explain a lot about your life and for me personally that book saved my life i read it at a time where i was going through the toughest time of my life and it actually showed me that i was way more normal than what the i thought i was so uh and you know tim grover's become one of my best friends he's one of the only men that i truly listen to when he says hey man this is the way it is i'm like yes sir and that's how i think of them so i'd read those two books and do the program love it guys andy that is three go pay the fee yeah guys appreciate you guys uh share the show we're from sleeping on the floor now my jury box froze a bowl stole counted millions in a cold, bad bitch, booted swole Got her on bankroll, can't fold, that's a no Headshot, case closed