REAL AF with Andy Frisella - 385. Q&AF: Raising Your Standards, Offering Discounts To New Customers & Employer-Employee Relationship

Episode Date: September 29, 2022

In today's episode, Andy answers your questions on the best way to raise your standards, if you should offer a discount to first-time customers, and the importance of the employer-employee relationship.

Yo, guys. Hey, I know this is a little bit of an announcement right before the show. I'm sure you were getting ready to dance and sing and fake rap and, you know, look stupid like I look stupid every time fake rap comes on. But just as a reminder, if you didn't know, we are doing RTA Live. Okay. RTA Live will be in Nashville on November 5th. That's coming up very soon.

There are limited tickets available because most of the tickets go to our RTA community. If you are interested in coming to see myself and my let and some amazing world-class speakers on the day of November 5th in Nashville, Tennessee, one of the greatest American cities that exists, go to RTA syndicate.com and buy your tickets now because we will be sold out soon. This is your official warning. Joe, I want you to put some fucking warning sirens in here, okay? Right here. And then right here again, all right? Now, you've been warned. Don't harass me if you don't get a ticket. Now, let's start the show. What is up guys? It's Andy Purcella and this is the show for the realest. Say goodbye to

the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and af that is where uh we take your questions that you submit uh to what do they email those uh email those questions and hey you were fucking slipping what are you doing over there re uh reading this question we start the show bro you gotta be ready to go yeah my bad and it's rookie shit i was really listening to questions sorry uh email those questions into ask andy and andy for seller.com yeah so that's what we're going to do today we're going to take three of your questions and we're going to answer them for those of you that are unfamiliar uh i previously hosted a podcast called the mfceo project which was uh one of the most popular personal development libraries that has ever existed. And we're getting ready to launch it again.

So keep an ear out for that. But anyhow, the goal of this show here is to answer your questions, help you get better. Whatever it is you're struggling with, whatever it is you want to know, whatever it is you're trying to accomplish, this is where you would submit those questions and I will answer them. Sometimes when you tune in, we do Cruise the Internet. Now, Cruise the Internet is a different kind of show. That's where we put up three topics on the screen. We talk about how ridiculous they are. We make fun of them. We talk about what truth there is, if there is any. And then we talk about how the bigger problem needs to be solved by us and how becoming an excellent human in all areas, fitness, mentality, financially, spiritually, by rising above and raising our standards, we create the solution organically.

And that's what this show is about. Sometimes when you tune in, we're going to have real talk. Real talk is a five to 20 minute speech about where you guys are fucking up and how you can stop fucking up. Okay. And then we have full length. Full length is where we bring on successful, interesting, powerful, fucking badass motherfuckers. And we talk about how they got there and how you can get there too.

This show's overarching theme is that personal excellence is the ultimate rebellion. Okay. All the problems in the world can be solved by all of us taking responsibility for our lives, raising our standards, becoming better in all areas of our lives. Okay. Because when we raise our standards, our fucking kids see it, our neighbors see it, our coworkers see it. And they raise their standards. And when all of our standards are high enough and we're living at a high level, these fucking shit bags that make the rules for all of us that we have to live under, basically our rulers, have less power over us. And we take back more power. The more dependent

we are on them, the more power they have. The more independent we are as humans the less power they have this show is about taking all their fucking power and giving it to us and if you're not with that turn the fucking channel now let's do the show yeah let's get into it man uh any question number one how important we're not gonna bullshit at all? What is this? No foreplay today? You must not have fucking rehearsed your jokes. You must not have rehearsed your jokes, bro. See, DJ rehearses his jokes in the locker room for seven hours before the show, and then he still fucks them up when he comes on the show.

You didn't have time to rehearse today? Yeah, no. Yeah, yeah, yeah. What is it? is it yeah no i'm just here i'm here i'm trying to get through a little brain fog you know so we're almost there oh yeah dude i see you got some what is that now we don't run ads on the show so you definitely can't talk about the first form energy drink you're holding your hand it's a uh it's the beep beep beep beep beep yeah is that what it is in in blue yeah don't don't talk about it right because we don't run ads yeah especially not for my own shit because

everybody knows that like you know trying to sell your own products on your own traffic makes you an immoral piece of shit right like trying to become successful and wealthy and show your wins makes you an asshole. We all know that. So there's definitely none of that here. No, no, not doing that. These aren't my drugs. There's no drugs in here. Oh, fuck, man.

Yeah, no, we're good, man. Yeah. You got a good, decent leg workout. Yeah. You're getting fucking swole again. That's good. Dude, you know what, man? I appreciate that. I'm still pretty far off from where I was when i got hurt but i'm progressing very quickly feeling really good i was just made a post a little bit ago i'm

like dude i don't know how the i made it through a whole year of not training like training has been like a part of my life for so long and the fact that i'm able to train i would say 98 right now yep and i'm mentally like having that i'm getting the mental benefits of the weight training that i haven't been able to get for a year dude i don't know how i made it through that year yeah like it's so much like i'm glad it happened because it may i'll never take that for granted ever again yeah it'll never happen i mean people to have like test days that was a test year yeah you know what's funny dude it's it's a testament it really is a testament to uh the 75 hard live hard program that i did for three years before that no doubt yeah because dude like the thing is is like if that had happened to me before i put that mental investment into myself for literally those three years.

They gave you just enough fucking deposits. Bro, yeah. To make this withdrawal. Yeah, dude. I'm just thankful I made that commitment, bro. Because honestly, my life, the old me, knowing how the old me thought and operated, bro, I probably would have been 315, 320 pounds again, like for real. You know what I mean? I would have been telling myself, I think most people would, I would be telling myself the same stories that I told

myself then, you know, like then I had an attitude of all or nothing all the time, right? Like if I'm hurt, well, fuck it. I i can't train i might as well live i can live i would tell myself this story you know like oh now's the time i can live a little bit you know like i don't have to train because i can't train and you know i would have got back into alcohol heavy and uh these mental conversations we all have but that mental conversation was never allowed to happen because i have trained myself to not think that way. Yeah. And like, dude, instead, I'm out in the gym doing one arm shit.

You know what I mean? Right. It would fucking suck, dude. Because like it doesn't when you're able to train when you can't train with your full body and you used to be able to train, you know, doing stuff with one arm like that doesn't feel like a workout. Right. Like it doesn't matter how hard I went with one arm. It never felt I didn't get the mental of it. Right. Um, but I kept showing up, dude. Like, even though I wasn't feeling it, I wasn't feeling like it was mattering and I didn't feel like it was helping at all. And, uh, you know, here I am, dude, like not really far off from the best I've

ever been at my life at 43 years old because I was able to put that time in. And I think there's a valuable lesson in there for people. One, the fucking program really works if you follow it. Two, you have to realize that you are not just doing the program now because you're trying to get the benefits now. You're trying to change your life permanently. A lot of these people I see doing 75 hard and live hard, it's like they either have to be on it or they're completely off of it. And like, dude, you guys are not grasping this. Like if you did it right, if you fucking did it without any compromise, right, the proper

way, the way that I dictate for you to do it without cutting any fucking corners none of this bullshit none of this substitution shit uh which is quite honestly you just bitching out on the whole thing yeah if you do it the right way the goal is you don't need a fucking program you should get to a point where that's automatically just how you live that's how you operate yeah that is the standard yeah like that this whole year that i've been uh injured you know i pretty much every day got up and still did the exact same shit i would do on on 75 hard yeah like i worked out twice i would do one weight workout which was whatever the fuck i could do you know it was it was a it was a scaled down version for sure. Uh, and then,

you know, I would do my cardio. Um, I lost all my muscle, like dude, you know, all, all the muscle I had before my injury was gone. Uh, it sucked. I had to watch it go away, but the truth is I kept showing the fuck up. And you know, that's where a lot of you guys who do this program, you're missing the point because you make all these substitutions, you make it easier on yourself, and you do these little compromises. And bro, what you're missing here is that you're not training your mental to operate the proper way. And if you want to be successful in life, you have to have a mentality of zero compromise on whatever it is your goals are for example you know you just

have to you'll start to think about things differently you know uh i'm not technically on 75 hard right now but i i'm still living the program right and you know last night uh um i was starving dude like i. Like I was fucking starving. Like fat kids starving. I'm like, bro, I'm going to eat fucking steak. Because even when I eat a lot of food, it's not bad food anymore. I don't eat like, I rarely eat like pizza and shit like that. It's still clean shit.

It's just. When I used to eat that every day. Yeah. But like, dude, I thought to myself like you know i even told emily i said hey i want this and this and this because i'm not on the program right right and i thought about it for a minute i said no actually i want a fucking salad i want fucking shrimp on it and and what i was saying was and what you have to become conscious of is I wasn't saying yes or no to the steak and fucking two potatoes I was going to eat.

Cause that's what I eat when I like cheat. I'll eat a fucking steak, two potatoes and salad. Um, which dude, for some of you guys, you might hear that and think, holy shit, that's the cleanest thing I'd ever eat, but you'll get there. You know what I'm saying? Like, trust me, dude, I was a dude eating 30 of chinese food every fucking other day uh a pizza every night two bottles of wine every fucking day no matter what like that was for years dude yeah um or whiskey or whatever the fuck it was right uh i can't be

letting you think i'm drinking wine ruin my rep i This hard-ass motherfucker is over there drinking Pinot. Just forget I said that shit. I was drinking fucking straight whiskey on the rocks. Right, right, right. We're fucking some badass music playing. All right? There's no fucking wine. Just edit that shit out, Joe. All right?

But the truth is, you know, you'll get there. But my point is, is that when I say yes or no to things now, I'm not saying yes or no to the things now. Like, dude, when I say yes to that fucking salad, I'm not saying yes to a salad. I'm saying yes to being jacked and tan and motherfucking badass, being my best. So like, maybe think about those choices, the choices you make every day. It's not, should I work out or sit at home? It's, do I want to be great or do I not want to be great? You know what I mean? It's literally that should I work out or sit at home? It's, do I want to be great or do I not want to be great? You know what I mean?

It's literally that simple of a conversation. For sure, dude. And like when you reframe the conversation to a place of what are you truly saying yes to on a micro level, that's a powerful thing. And like this, these are, these are different ways of thinking that you naturally evolve into by spending time investing into your mental. Yeah. and this is why I give the program away for fucking free guys you can go listen to the whole thing at episode number 208 on the on the on the feed here and it'll give you the whole program for fucking free if you

want a more in-depth program you could buy the book if you want even more more in-depth program you could buy my new book coming out that's gonna be probably the best book ever written on my toughness in my opinion um my humble opinion right so uh but the point is it's powerful shit man yeah dude it's real like like dude i think just becoming aware of those fucking conversations when they're actually happening bro you're not hearing yourself that's all it is like full transparency i just had a similar thing with me not even fucking hour ago you know i hit fucking legs today pretty fucking hard and you're telling yourself why you needed more or not i'm like i'm thinking i'm like fuck all right i'm in a minute

in a minute fasting right i kind of follow along the same track you do so i know i'm not supposed to eat during the day yeah i do my protein shake and that is it right like just to get my protein in yeah right so i'm sitting there fucking thing. I'm like, all right, well, I did hit fucking legs pretty fucking hard. Let's order some Chipotle. Yeah. Now order fucking $30 of fucking Chipotle or $15. Gonna pay 34 for DoorDash.

Right. I'm like, I'm fucking starving. I'm having this conversation. I'm like, call myself. I'm like, bro, what the fuck are you doing? Yeah. That's older. You talk.

Yeah. Yeah. Like it was dude. It was so it wasn't even like it was just sounded so like, yeah. Yeah, for sure. You went fucking hard on legs. Yeah, you talking. Yeah. And it was, dude, it was so, it wasn't even like, it was just sounding so like, yeah, yeah, for sure. You went fucking hard on legs. Yeah, you did. Like, look at some Chipotle.

Yeah. You know what I'm saying? I'm like, what the fuck am I doing? Bro, we are the best storytellers to our own selves. Like, we know exactly what we need to hear. Just the right words, bro. Oh, bro. We put it together perfectly.

Bro, nobody could sell you like you could fucking sell you. Oh, man. And you have to be aware of that. Yeah. Like like like you know like we've all been sold by some slick salesman before but just remember your own bitch voice is the slickest salesman you'll ever go up against oh yeah and that motherfucker will tell you he's good oh yeah they will make it make not only make sense but make you think you're doing something amazing yeah you know like and dude it just isn't true yeah you know you've got to think about it and like i think a great way to think about it is you know what am i saying yes or no to i'm not saying no to the pizza at the restaurant i'm saying yes to being

fucking jacked and tanned right you know i'm not saying fucking no to a night out with drinking i'm saying yes to financial success yeah like dude these sacrifices are not sacrifices they're wins exactly brother investments yeah and like dude one day you guys you guys will make enough of those decisions you'll look back and be like okay this actually works right and when you start to figure out how much this actually works bro then you start like moving at at warp speed because you're like oh shit because dude part of the reason most people never succeed is because they they know they aren't sure how the game works right like like they they give themselves this talk right what if i do all these things what if i do all this work

what if i listen to what andy says or what ed says or what any of these other guys say and i i hustle i work, I do all these things and nothing happens. Like that's the story most people tell themselves because they're not sure of how the game actually works. And this is why it's important for you to listen to people who are in a different generation or further down the path than you

who have been on the real path because they'll tell you how the game works. And if you listen to anyone, if you listen to Tony Robbins, or you listen to Ed Milet, or you listen to fucking anyone who's actually done anything, myself, any of these people, motherfucker, we all are telling you the same game. It all works the same. And that's why I tell you guys, investing in your discipline up front is the best thing that you could do because discipline is required for all the other skills that you're going to need to develop, right?

When you can do what it is you know you need to do as opposed to what is cool or what your friends want to do or what you actually want to do or what you're craving or what you feel like, if you could still operate in a place where you do what you know needs to be done, dude, that is a fucking superpower that nobody can take from you. The only person that can take that superpower from you is guess who? You by not practicing it, you know? And unfortunately we live in a society where they don't really want us to win. They don't want us to succeed. They don't want us to be great. So they don't really want us to win they don't want us to succeed they don't want us to be great so they don't teach us the right shit do you really think that there's a re like people always say well how come they don't teach you to balance your checkbook how come they don't teach

you about debt how come they don't teach you to buy a house well motherfucker because their whole system is built on you being in debt exactly so they need you to get in debt for you to for their system to survive and they need you to know how to get out of it. So if they actually told you how to be a productive, useful, kick-ass motherfucker, they would benefit less. This is why you're not told that discipline is actually a skill that you're supposed to develop. It's not a trait. If you watch in media and how they present people who are ultra-disciplined or ultra-s ultra successful. They paint it in a light of luck. They paint it in a light of circumstance. They paint it in a light of these people are

special and you're fucking not. And none of that shit is fucking true. Now, are there lucky people? Sure. But I can tell you this, when you wake up every day and you give it all you got, there's going to be days where exceptionally great things happen to you. And people are going to say that's luck, but that's not luck. That's the accumulation of your decisions over the course of time in a long time. Right. And is there luck? Sure.

There's fucking lucky things that happen, bro. I was born to fucking parents that taught me the truth. Right. That's luck. I can't fucking pick. Luck's out of your control. That's right. Yeah. You can't can't fucking pick that shit. Luck's out of your control. That's right. Yeah.

You can't. It's just like hope. It's not a fucking strategy. Yeah. If you're in the game long enough and you work hard enough, you're going to have some luck. But I don't know one motherfucker in life, not one, not a single one, that I can point to and say the reason that guy or that woman is successful is because of luck. It's non-existent. It's a fake reality. It's just an easy excuse for people to sell themselves on why they shouldn't do that thing that they know they're supposed to do because they're telling

themselves the story that I said a minute ago. What if I do all these things and nothing happens? Right. And that's just not how it works. If you do all the things, shit will happen. And, and, and most people will never do things for long enough to see that they actually work, which is why they struggle so hard in life. And they go every two years, every three years, changing their career, changing their goals, changing who they want to be. You know, like how many people do we see on the internet talking about how much, you know, I'm trying to rediscover myself. Motherfucker. The reason you're having to rediscover yourself every fucking two years is because you're not digging in and putting in the time and the effort to build whoever the fuck you think you should be. Right. Yeah. This is about building. This is not about catching. You're not catching who you are

discovering who you are. You're fucking building. And if you don't execute every single day for a long period of time, you're going to get to a point and you're going to say, well, fuck this. Nothing's really happening. This isn't for me. And most people spend their whole lives going from thing to thing, to thing, to thing, to thing every two to three years thinking that, well, I haven't just, I just haven't found my, my shit. No, motherfucker, you haven't created your shit. And that's the problem that most people see. You don't understand the game. The game is you're going to have to do far more than what you ever thought you were going to have to do. You're going to have to do it far longer than you ever thought it would actually take.

But the great thing is, is that when we talk about building discipline and grit and fortitude and all of these things, those are done on a micro level day by day, by day, by day, which ultimately lead for you to have this amazing skill that no one else has. Like bro, most people can't go to a restaurant. Like think about this. Most people do not have enough discipline. And by the way, this is not a judgment or a talking shit because I used to be the absolute worst about this. It's just a reality. I couldn't go to a restaurant and order the healthy food. I couldn't do it.

I couldn't do it. It was so embarrassing too. And it would make me feel like such shit because I would go there. I'd be on a program. I'd be on my diet. This is pre-75 hard, pre-live hard. You know, I tell Emily, I'd be like, all right, well, we're going to eat clean. You know, and we get there.

We start looking at the menu. I'm like, fuck. That sounds so good. It's fucking nachos. They look good. And then I would look at her and I'd be like, look, man, you know, we've been training pretty hard. Like, let's just, you know, and I start it. Those conversations.

Yes. And like, dude, I know, we've been training pretty hard. Like, let's just, you know, and I start it. Those conversations. Yes. And like, dude, I couldn't do it. And like just getting to a point like this is this is how far I've come. And this is a testament to the program. Getting to a point where I could order healthy food off of any menu. Was a. An unbelievably massive fucking success for me because I had so little power.

Like, bro, this is before you knew me. Like, if you would walk up to me in the middle of the day, it would be fucking 11 o'clock with the fucking two beers, and you handed me one, guess what I'm doing the rest of the day? You're drinking. I'm fucking drinking. It didn't matter what the fuck I was doing before that. Like, I had zero control over my life.

And that zero control that I had over my life led to massive anxiety, depression, frustration, anger, bad temper. Like, dude, all of like fucking bad self-image, like all of these things that destroyed people because I had no control. When in reality, bro bro you have to ask yourself like do you really are you really that fucking weak of a person that you can't say no to a motherfucking inanimate object like a fucking beer or a fucking nachos on a menu like dude that's the that was the real talk I had to have yeah you know and once I started looking at it like that

I'm like bro you're tougher than that than that. Like, fuck that fucking beer. Fuck that nachos. You know what I mean? Like, so long story short, 20 minutes later, I'm, I'm super fucking thankful that I put that time in because like, dude, now I'm at a point where like, I'm, you know, I've never been this old before. Just like all of you. Right. But like, I'm at the age where people start, you know, I've always heard like've always heard like oh this is where you get old and this is i don't want to get fucking old like i want to fucking get better you know what i'm saying and uh i don't know it's just uh

i'm feeling real good that's the point and i hope that you guys i hope i hope you guys will will take what i'm saying and put it into action, dude. And just get your shit together when it comes to your mental discipline, your mental toughness, because everything is built off of it. Yeah. Fucking everything. That was some really good foreplay. Yeah, there we go.

Now we're ready to fuck. Yeah, right. No, dude, it's funny because it's all the fucking parents like all the parents are like don't listen to that guy yeah somebody tells you how to win but they're talking about foreplay yeah yeah sorry sorry parents that let their kids listen to the show right right but you know what's crazy those same parents will let them go to fucking drag story hour no they're not our parents are good parents like you know how many parents put their kids on this or like this is the truth like sorry for the language like hey man that's reality dude like when i was a kid i grew up around construction

trade how you think they fucking talk right you know i'm saying like yeah in fact that's probably where i caught it yeah you know what i'm saying but it is what it is no shit but but so off that conversation or it actually goes into one of our questions um andy what would you say is the biggest difference in your standards um from where they are now to where they were let's say five years ago um and then what was the mindset translation like we literally just got this conversation um but more importantly how should someone prepare themselves to raise their standards? There is no preparing. You just do it. Like, dude, listen, far too many of you guys do far too much thinking and not enough doing. All right. There's no need to analyze the people who analyze everything and every single detail before they take action, never do take

action. And they think, and this is the irony of the situation, they hold themselves to be of higher intelligence because they're able to critically think through all the situations. But the problem is, is what you'll do is you'll end up finding excuses as to why you should be doing something else because what you're ultimately going to, the conclusion you're ultimately going to come to is that you're going to have to work really hard. It's going to create a lot of what you perceive in the beginning as inconvenience in your life. You're going to be physically sore. You're going to be mentally taxed. You're going to have to do a lot of things that none of your friends are doing. So it's going to

make you feel alone. Um, and the reality is you're going to talk yourself out of it when you analyze, you know, Oh, I got to prepare like that. That's, that's, that's to me, that question is reflective of the weakness and mentality that has been perpetuated onto our society over the course of the last few decades because we we are naturally as humans we are doers right we are like oh that fire needs to be started i'm gonna fucking start it oh we need food i'm gonna kill it oh we need shelter i'm gonna build it we don't the the one the people that survived in those basic times were not the people that sat there and analyzed.

And debated. Which shelter was the best or the best way to build a fire. The people who sat around debated the best way to build a fire fucking froze. The people who debated the best way to go hunting fucking never ate. They starved. Okay. So overanalyzing things and overpreparing is a bad habit to get into the better habit to get into is to say i'm going to do this take some sort of action or create a a basic plan and go

immediately and then adjust the plan as you go that's the every successful human every successful entrepreneur operates in that regard and that's why you look at some of the entrepreneurs who are successful. And those of you listening are probably a lot smarter than them. There's a lot of people listening right now that are a shit ton smarter than me. But the problem is I will go do fucking a million things while you're sitting there thinking about it. And that's the difference, bro. A guy I knew who was worth a couple hundred million dollars, he was literally one of the dumbest people I ever met. Okay. He

couldn't read. He was illiterate. He couldn't spell. All right. But this guy, all he, but like, if you met with him and you said, Hey, we're going to do this and this and this by tomorrow, all those things will be done. And that's why he was successful. And so like, dude, winners do, uh, losers think, and that's, that's how it is. So, uh, that's the first part of the answer to that question. The second part of the answer is, um, look, man, I decided where I wanted to be. I said, this is what the fuck I'm going to be. I'm going to be the fucking best and in every area that I can be, you know, like a lot of people, if you've been following me for a while, uh, when I, when I first started losing weight back in 2015, 16, um, I made this little Photoshop picture of the rock. Like it was his body. And I put my head on it and I post online.

I got made fun of and shit, you know, but last year when I finished my, uh, when we, when I finished the eight week transformation, I was the best way to shape my life, I actually took my physique, put his motherfucking head. You know what I'm saying? And posted that. Fuck yeah. Yeah. And so like, dude, that's now look, dude, he's got a way better physique than me. I'm not saying that.

What I'm saying is I got the, I had the best physique for me. Okay. Um, but it starts with that. like who the fuck do you want to be like i can't tell you where your standards should be right but like for me you know i have a lot more responsibility than most people have in their lives uh in terms of having to live a higher standard because i have a lot of people who depend on that to survive. On low standards. Yeah.

They have jobs here. Like if I live a low standard, like bro, if I had gotten back up to 320 pounds, that would have hurt not me. That would hurt all these people. Right. You know what I'm saying? Just because so many people associate me with the brands that we have. Right.

Yeah. So you have to decide what it is you want to be and then you have to decide um who who's going to hurt if you don't achieve that because i'm gonna tell you who's gonna hurt it's gonna be your fucking kids it's gonna be the people closest to you uh you know ed my let made an amazing tweet the other day that said uh something to the effect of the biggest form of child neglect is parents that don't pursue their dreams. And that's a fucking fact. You know, parents out there that think like, oh, you know, well, I've had kids, so I gave up and you know, I'm here, I'm all here

for the kids. And you let yourself get fat and sloppy and gross and you don't work hard and you don't try to achieve, that's the failure. Like you may tell your, this is the bitch voice. You may tell yourself you're doing a noble thing by being totally accessible to your kids, but what are they watching? What are they seeing? Because I'm going to tell you a truth about humans

that you may not want to accept. They do what they see, not what they're told. Your kids they do what they see not what they're told your kids do what they see not what they're told fucking real your neighbors do what they see not what they're told people don't care about like dude when i post a motivational meme in my in my uh story or whatever it gets some traffic when i post a picture of my fucking cars and people know that i've worked 23 fucking years to have a fucking nice life bro it gets 10 000 times the amount of reactions right because people fucking see it right so show them dude don't talk you know and decide where it is you want to be what's the ultimate version of you that doesn't mean it has to be the best on earth. What are you capable of?

What can you be? And most of you are, I promise you this, every single person listening to this episode, you are so much more capable than you actually think you are. We as humans are so used to underestimating our own potential and overestimating everybody else's. We think we're dumb. We think we don't have what it takes. We think we're a fraud. And secretly, we don't want everybody to know about it. We all feel that fucking way. And the reason you fucking feel like a fraud is because you're not executing against what potential you actually have. You know, your heart, you know inside your brain, and you know inside your soul that you are capable of a much higher standard of being.

And the reason that you feel fraudulent is because you're not living it. That's what that feeling is. It's not that you're actually a fraud. It's that you know you're a fucking fraud. Okay? And everybody feels that way. The way to get rid of that feeling is to become what it is, you know, you can become, or at least the best, the closest to that possible.

And then all of these things, the depression, the anxiety, the feeling of being fraudulent, the feeling of people not liking you and all these things, they all get lowered to a minimal level because at the end of the day, when you're doing everything you fucking can, how can anyone poke a hole in your game? Right. Like, oh, you know, Andy, you're a fucking blah, blah, blah, blah, blah. All right, man. Well, I'm doing the best I can. Like, if you don't like it, sorry, bro. Like the shit doesn't bother you because it creates your armor. That makes sense. And then, you know, that's where the idea of your confidence, your self-belief, all these things that we talk about that people feel entitled to, right? They feel like I'm entitled to feel good about myself.

I deserve to feel good about myself. Well, do you really? Because what actions have you taken to deserve fucking that? You know what I'm saying? Like the likelihood of you actually deserving anything. The truth about deserving is whatever it is you got, that's what you deserve. That's the reality of fucking human nature. You've earned what you have.

Nobody fucked you. Nobody fucking, society didn't fuck you. Your boss didn't fuck you. The government does fuck all of us, but that's true that we're all fucked. So it doesn't matter. So like it's you fucking you and you guys get bitter about it you get frustrated about it you get angry about it you don't realize that it can all be solved by you just doing what it is you know you need to do and becoming the best version possible of who you are

yeah it'll fix a lot guys any question number two um andy when i go on your website and First Forms website, I notice that you don't do any discounts to new customers. When I visit other websites, a lot of businesses tend to offer 10% discounts to new customers. I know you're not big on discounts, but as a new business, do you see this as something that could potentially help get the business going off the ground? Or is it something that should just be completely avoided forever? Well, first of all, why would I give a discount to my new customers and not to my loyal customers that helped build this company into what the fuck it

is? That's a great point. I know it is. Because you know what? I know a couple of things. Yeah, right. Secondly, a lot of you guys feel the need to discount because you're not confident in the quality of your product. You know your product's not what you say it is. Right. So you have this guilt about discounting. And instead, what you should do is up the quality of your product to a point where you feel comfortable with what you're charging for it.

Thirdly, and this is the most important part, is when you discount things consistently, what ends up happening is you train your customers to look for the discount. Yeah. All right? So, like, you see a lot of companies who will run, you know… Bogo, bogo, bogo. Yeah, buy one, get ones, and they do it every month. And the reason that they have to do it every month is because they've trained their customers that that's what they do.

So what happens is that they will not buy your product at full price, and your whole business model is based off of a full price sale. So now you've trained your customers to only buy at a discount, which means that your business model won't operate properly because you never actually operated that margin. All right. So you're, you're basically, and then people are like, well, how come we can't pay our bills? Well, because you're running a model that isn't, that isn't consistent with the price you sell for. And if you've trained your customers that your products,

if you're doing buy one, get one, what you're essentially doing is training your customers that they're not stupid. Customers are not stupid. They understand that if you can afford to do buy one, get one free, that means the product that you sell for 50 is really only worth $25. They fucking know that math in one second. So now there's no fucking way they're buying it at full price. They're waiting for that buy one, get one.

And then what happens is you have to buy one, get one to get traffic in to sell your shit and your margin will never be proper. And then you can't pay your fucking bills. Essentially, it's fucking suicide by the slowest most annoying most painful way possible so we live in this era where you know people think that it's a good idea to discount your product because everybody else discounts their product but they never truly really think about what it's doing to the actual brand equity of their brand. Yeah. All right. You, you, you're a premium brand, bro. Like all the shit I operate in. I think I explained this on the last Q and a we did, but every business that I operate

in is at the highest quality level because I personally cannot sell shit that is less quality. That's what I consume as a consumer. I consume the best. Okay. So I personally can't operate in that good category or better category. I have to operate in the best category because that's where I'm comfortable selling. Like I said before, I'm okay with someone saying I can't afford your product. Right.

But what I can't connect the dots on in my personal brain and what I don't like is when we're not the best product. And that goes for any of the brands that I'm associated with or any project that I'm associated with. It's ultra premium all the time. So that's just me. That's not saying that you can't run a company in these other categories. There's lots of people that do. And honestly, the companies in those categories are usually much bigger. It's just something that it's a personal tolerance that you have to ask yourself, where are you most comfortable? And I am more comfortable saying, hey, this is the best shit.

It costs what the fuck it costs. And if it's not for you, it's not for you. I don't- But you ain't going to say that it's bullshit. Huh? But you ain't going to be able to say that it's bullshit. Yeah, that's it. Like, I'm not, I i i you know and if it is if we something up i'll take that right off the shelf and go fix it right like i care about quality dude

you know i care about details and so um anyway the the point is, is that discounting is a slippery slope. I think it's usually a tactic that people use to make up for lack of understanding of how to market or how to build a brand or how to build a culture or how to build a loyal following for your brand. And ultimately, a discount brand that discounts all the time is really worth less, uh, in the big picture of an exit than a company that doesn't have to discount. And the way you don't have to discount is, is by being really good and doing an over and above job for everybody around, uh, and, and creating enough value where people don't mind paying the full price. But like, yeah, dude, I've never ran a discount. I ran one sale one time, dude. Uh, and it taught me this whole, that whole lesson that I just explained to you.

I learned off one sale, one sale that we ran. We ran a sale one time, uh, back in, uh, 2007, we had a seven pound protein powder. Okay. And we sold it at that time for $29.99, which was absurdly cheap. Yeah. Even for that time. Because protein powder was far less expensive. And by the way, this protein powder was not, this was before we had our own company. Right. This protein powder was not, it was lower end protein. But we called it the Meathead Special, bro.

Okay. We ran this thing called the Meathead Special. We literally ran commercials. This is how bad I was at business. but we called it the meathead special bro okay we ran this thing called the meathead special we like literally ran commercials this is how bad i was at business i i ran commercials on the radio on this one station that we could afford to advertise on called and we said meathead special 29.99 for for seven pounds of protein and dude we sold the fuck out we sold the fuck out yeah like bro i was like for the first week i was like holy fuck dude i'm a fucking genius right we sold out the next two months almost put us out of business gosh you know why because people stocked up on the

protein they didn't need to come back nobody ever came yeah yeah Yeah. Yeah. Okay. So they didn't come back. So they bought our shit. They didn't come back. We almost weren't able to pay our bills for the next two months. And I learned, I'm a quick learner. I learned real quick. Never again.

Yeah. And never again have we ever ran a fucking discount. It won't happen. And if you're sitting there waiting for a discount from any of my companies, go shop somewhere else. Cause I will never do it. It'll never fucking happen.

I love it. Yeah. It's never fucking happen. I love it. Yeah. It's a real story, dude. And see, that's the thing. When you listen to me and you hear me talk and you hear these lessons that I'm telling you, I could give you a story for every single one of those lessons. And that story right there that you just heard will save some of you from literally going out of fucking

business. Okay. So share the fucking show. That's real guys. Andy, our third and final question. Question number three, Andy, how important is the employee employer relationship in a business? And what should it ideally look like? I'm a young entrepreneur and work for a relatively small company. I was an outside hire for a management position and I feel like everyone is just a number here. I mean, everybody makes a decent living. There's just no real bond or sense of team or community or culture, for lack of a better word. I'm only 25, so I don't know what business was like 15 years ago. Is this how it's always been? How can we change it? Yeah. Herein lies the opportunity. If you own a company, go rewind that last 20

seconds and listen real fucking close. The dude's making good money. He's 25 years old. He's hungry. He wants to be a part of something, but he's not satisfied because of the inner office fucking non-team culture that they've created. Yeah. How many fucking kids are like that everywhere? All of them. Yeah.

Okay. You guys do not understand the opportunity. You see these big, like if you listen to all this, some people only listen to Q and AF, some people only listen to CTI. If you listen to the whole big picture as it's intended, you would understand that a lot of these big corporations are owned by the same two corporations, okay? BlackRock and Vanguard. These companies own almost everything. And so they dictate a culture down through their systems in exchange for financing for these companies. All right.

So it works like this. I'm the bank. You're a company. You come to me. You say, hey, I need $500 million. I'm going to say, okay, totally cool. Yeah, great. But here's what I need to have in your core culture.

The way you're going to run your shit has got your core culture uh the way you're going to run your shit it's got to be like this and you're going to own 50 if not more hold on you're going to say well you're going to give me 500 yeah and i'm going to say yeah but you got to do this what are you going to say yeah fuck yeah okay and that's how it works and this is why all of you guys live and the other reason why is because we've become this overly litigious society that sues for every fucking thing. Um, and it's ruined corporate culture. Okay. So if you, if you go get into any big fucking company, uh, and you, you trickle up their ownership and they're associated with the world economic forum or

one of these two brands that I did, those two companies I just mentioned, the likelihood of them having a team culture or a fun culture or anything other than what he's describing will not happen you are a number and if you remember you know like i got a little heat yesterday about the italian prime minister speech yeah those people in society don't want you to have an identity they don't so do you think they're going to allow you to have an identity at your fucking office right they understand that the culture they create in the office is the culture that you bring home so they that's how they put this thing down into society right so when you when you look at it from an ownership standpoint you're an entrepreneur you own a company and you

see god these guys got everything yeah they. Except all their employees fucking hate them. Exactly. Okay. And these employees that are coming up are hungry. They want to win. They don't want to be eating crickets. They don't want to be like, bro, most employees are so pissed off at what's going on in the world. Not because they blame their company, but they blame the politicians and the media because they understand they're not stupid. People see what's happening. So if you are a smaller company and you want to really win, how would you win? Well, I would attract the best skilled, most talented people from these bigger corporations by creating a work environment that's actually fun, that

actually allows people to be who they are, that actually promotes a sense of team, that actually has a purpose. Because most people are not money-driven. I'm not even money-driven. I used to be, but when I was money-driven, I didn't make any money. When I became purpose-driven, I made a fuck ton of money. Okay. And my purpose is to help other motherfuckers figure out how to win in any way possible. Okay. We do that in our fitness companies. We do that in my personal development brand. We do it with the show. Everything that I touch and do is designed to improve the quality of someone's life in some way, shape, or form. So when I started to focus on them, the money came. And dude, if you can create a purpose within your company where your employees

show up every day and they're like, fuck dude, we have this big problem to solve and we're going to solve it. And you do that, you genuinely do that as a company, whatever that is, bro, it doesn't have to be losing weight or whatever. Like you can take this concept and you can apply it to building the best houses or, uh, you know, having the best grocery or whatever it is that you do. Um, and, and the reason some of you guys can't grasp this, cause they're like, well, I'm an e-comm. How does this work in e-com? Well, hey, motherfucker, just so you know, e-com's not a business. E-com is a tool. It's a tool. When you're selling widgets over and over and over again through e-com, you don't own an actual fucking company with culture and all this shit. You're maximizing

a tool for cashflow. If you were an intelligent human, like I've been preaching for 10 fucking years, you would use e-comm to build a brand. And that brand will be worth tens, if not hundreds of millions of dollars one day, and you'll be able to fucking retire off of that. You guys who chase the widgets with the e-comm, you'll never be able to retire. You'll never be able to retire. You'll never be able to get out of the game. Okay? But let's just say you're not just one of these e-com robots and you're actually someone building a brand. You guys have the ultimate opportunity to take these concepts and innovate against these massive companies who are soulless. People don't want to buy from these companies anymore, dude. You can see it in the stock market data. A lot of these companies aren't suffering just because the market's down.

They're suffering because the customers are rejecting their wokeness. That's a fact. Yeah, bro. Beyond Meat is down 11%. Yeah. Okay? And it's not just because people aren't eating the fake meat and shit. It's because the company doesn't stand for fucking anything.

And they're starting to associate it with some of the globalist crazy shit that's happening. And they're saying, fuck that. And they're rejecting it. And so a lot of these companies, a lot of these, like your company out there, guys, you are at the best possible time ever. Now, are we going to go through a rough period? Fucking right. We are. Better believe it. But a lot of you motherfuckers shouldn't even be in business. best possible time ever now are we going to go through a rough period fucking right we are better

believe it but a lot of you motherfuckers shouldn't even be in business if i'm telling the truth that business has been so easy for the last 15 years that there's a shit ton of people in it that shouldn't be in it they're not built for the game they're just not okay so this next little test that we're going to go through is going to show people who's built who's not for it all right now a lot of you guys develop themselves into being somebody the going to go through is going to show people who's built who's not for it all right now a lot of you guys develop themselves into being somebody the key to getting through what we're about to go through is to see it as an opportunity yeah it's a fucking massive opportunity is it going to be painful yeah but just like when you get your shit together in business or i'm sorry

in your your your personal fitness it's painful at first right this shit sucks the first 20 days you do 75 hard bro you feel like your body's gonna fucking crumble yeah okay but what happened we just had that conversation yesterday i know because you're bitching about it but you tell me i don't know you say say look bro you ain't getting no fucking sympathy over here i'm fucking 43 that's it walk right out on my hand i'm like oh yeah like fuck dude my hips feel like i need a tin man come oil them up bro about to have the valine fucking follow me around but like dude the point is is that everything's hard when there's an opportunity yeah okay so what's going to happen in the world

yeah shit's going to get fucking weird it's going to be hard a lot of you guys are going to have to make decisions that are difficult a lot of people are going to have to fucking, you know, there's probably going to be a lot of wash out. There's a lot of people who are hanging on by a thread that just ain't going to make it. And I'm sorry, but that's the truth. That's what these, this is no different than that. This is the natural order showing itself. Okay. And so if you don't want to be one of those people that gets washed out, the key to not being washed out over the next year is going to be looking at it as an opportunity. How can I survive and move forward while all my competitors fucking suffer? Right.

That's what this is about. So buckle up, motherfucker, because this is going to be the proving ground. This is going to be the time where you figure out, dude, I through this 9-11 i've been through this in 2008 2020 and now this is probably going to be the hardest one but i'm the most prepared this time because i've been through multiple tests a lot of you guys this is going to be your first real big test and i'm just trying to offer you some perspective over the tests i've been through that the people who go on the offense and see it as a time to gobble up market I've been through that the people who go on the offense and see it as a time to gobble up market share are the winners. And the people who lose are the

people that go in their tortoise shell and start saying, well, we're not going to do that because the economy's fucked. We're not going to do that because this or that. We're not going to do that because cost of goods are up. We're not going to do that because of inflation. We're going to wait till later. And here's how it fucks you. All of your employees start to think that way. All of your team starts to think that way. And what do they do when they think that way? When you think there's nothing urgent because we're waiting for something to happen, what do they do? They do nothing. They stop being aggressive. They stop sharpening their skills. They stop moving forward. They stop pushing the company forward. And guess what happens as a result?

You go out of business. So this really has to do with you as a leader of your brand or your company or your two-man operation of just having the right perspective. All right, look, we know shit's going to get hard, okay? But how are we going to survive this? Well, we're going to get aggressive. We're going to look for the opportunities to gain market share. We're going to look for the opportunities to do the things that may not cost money, but may build

better relationships. We're going to go out and we're going to pick up these customers that used to have relationships with other companies that have decided to not service them anymore. Like there's all kinds of ways to see this the right way. And if you watch the news and you listen to the dumb fucking business people who haven't done shit, they're going to tell you, pull everything in, batten the hatches, prepare for the storm. And what's going to happen is because you are starting to become defensive instead of offensive, you will lose because that defensive culture will infiltrate your, your company, your brand or your operation or your cause or your team or whatever it is you're running, and you will get your fucking ass beat.

That's the natural order, okay? Offense is the fucking game. So stay in that offensive mindset, see it as an opportunity, keep pushing through, understand that yes, it's going to be hard, and it is going to be hard. It'll probably be the hardest test that we all ever face in our entire lives economically. Okay. But there's still going to be the best opportunity. If it's the hardest time, what's that also mean? Most opportunity. And if you stay focused on the opportunity and keep moving forward and make the adjustments, you'll make it fucking through. And not only will you make it through, you'll make it through and there'll be far less competition, which means when you do make

it through and things do turn back on, you're going to be fucking sprinting while everybody else is just gathering up their shit. You know, holy fuck, let's pick up the pieces and let's start over. You're going to be fucking sprinting. Like that widens the gap between you and everybody else. I honestly shouldn't even be saying this. Like what I'm telling you, I shouldn't be saying because it doesn't benefit me to tell anybody this because all my competitors listen to the show. Everybody in every industry that I am in competes with me. You're listening to the show and I'm giving them the play, you know, but the truth is

the greater good is better than my personal game. The truth. That's valuable info. I just gave you like you, you one day you'll understand how valuable the fuck good is better than my personal game. That's valuable info I just gave you. One day, you'll understand how valuable the fuck it is. Okay? But just trust me. Do what I just said, and you're going to be all right.

Love it. Guys, Andy, that is three. All right, guys. That's three. Please pay the fee. If you don't know, just so you know, for those of you that didn't tune out already, we have RTA Live coming up in Nashville, Tennessee. What is that?

November 5th. RTA Live, Nashville, Tennessee. Tickets are available at rtasyndicate.com. Went from sleeping on the floor Now my jewelry box froze Fuck a bowl, fuck a stove Counted millions in a cold Bad bitch, booted swole Got her on bankroll Can't fold, that's a no Headshot, case closed