REAL AF with Andy Frisella - 4 Simple Steps To Advancing Your Career IMMEDIATELY, with Andy Frisella - MFCEO312

Episode Date: August 14, 2019

Most people just don't understand how simple it is to advance in your career & climb the ladder of success all the way to the top. They think there's something mystical about it, something beyond thei...r control, & that they have to be "chosen" to become the elite leaders of business & society. But the reality is, it's not hocus pocus or complex & complicated at all. There are 4 steps...4 concrete, actionable steps...that *anyone* can take to start moving up in the world NOW.

Transcript
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Starting point is 00:00:00 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon. Without me, my family wouldn't have food. Anybody go against me, gotta lose. What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host. And I am the motherfucking CEO. Guys, this is an entrepreneurship podcast. It is also a personal development podcast. It is also a win at everything podcast. It's a stomp on your competitors fucking nuts podcast. Whatever you want to call it, there's going to be great info that's going to help you win. All right? I do this for free. I don't ask for money. All I ask is that you pay the fee. What is the fee? The fee is you telling one of your friends about how fucking awesome the podcast is and how much you learned, even if it was one sentence that you took away
Starting point is 00:00:55 that changed your perspective or changed your thought process or helped you get through the day or helped you figure out a new strategy. All I ask is that you spread that shit, man. You know, We started this podcast almost five years ago with the mission, which is why we call it a project, with the mission of correcting the false narrative that is put out in society by or to our young people, which is, if you play by the rules, you'll win. If you're just a good little boy and a good little girl, you'll win. If you go to high school and you go to college and you get married and you have win. If you're just a good little boy and a good little girl, you'll win. If you go to high school and you go to college and you get married and you have 2.5 kids and a white picket fence,
Starting point is 00:01:29 everything's going to be great. That's just not the case. All right. If you want to succeed, if you want to win, if you want to build what it is that you have in your head as a little bit of picture, we're going to help you do that by telling you the truth. All right. Now you probably aren't going to always like what I have to say, but in time you'll find it to be the truth. Now I usually say as always, but it's not as always. It's, uh, it's been a while since I've had my awesome co-host, the pastor of disaster, Vaughn, the imp, Vaughn Bon Jovi, DJ DJ God. What else? What's the name of the day, bro? I don't know what the name of the day is.
Starting point is 00:02:13 It's been too long. It is. I forgot some of the names. I mean, I'd say podcasting is like riding a bike, but it's kind of not. No. It's kind of like not even at all like riding a bike. Not even close. Yeah.
Starting point is 00:02:21 No. How you been, man? The people haven't heard you for a while. Well, it's true. Well, you know we like to keep it real on this show, so. We do? You know, I've had some interesting challenges, but things are good. My life is full of blessings, as you know.
Starting point is 00:02:34 Yeah. So, but things are good. We haven't been doing many podcasts, bro. Why is that? Are we getting fucking lazy over here? No. Actually, I was just talking to somebody about this, and this is one of my favorite things about working with you. When you don't have anything to say, you don't say it.
Starting point is 00:02:52 You know what, man? Lots of professional advice givers out there like to talk about how much content you should shove down people. There's two schools of thought to this, right? Yep. much content you should shove down people there's there's two schools of thoughts to this right yep the first school is make people listen to you by jamming shit down their throat 24 7 um i found that not only am i not willing to do that but it's ineffective right because it makes people irritated with you and they're like shut the fuck up man um yep you know what i actually don't get about the people that are saying constantly produce stuff, constantly post stuff. Well, here, let me say something before you get into this.
Starting point is 00:03:33 I understand the point that is trying to be made, okay? The point that's trying to be made by some of these dudes is you got to practice making content, right? Like, when was the last time that you were good at something without practicing it but you got to understand that some of these people a lot of these guys listening they take shit literal man yeah like if you say hey make 4 000 pieces of content a week that's what they're gonna do and they're not gonna do anything else so i don't know i just think it's good um and a lot of people don't agree and that's fine you do You do you. I'll do me. We're all good. But I think that it's better and more effective to speak when you have something of
Starting point is 00:04:12 true value. Yeah, I agree. And I also think that there's studies that back up. I mean, there's all sorts of studies that show that the culture we live in, we're bombarded with information. We're bombarded with data. We have tons of distractions. There's a sociologist named Joseph Nye who coined a phrase called the paradox of plenty, which is plentitude of information means poverty of attention. It means we are so constantly bombarded with things that people just end up shutting you off. And what happens is if they get used to you posting every day, day in and day out, there's not quite that same dopamine hit as when you kind of disappear for a while and they know that you've got good content.
Starting point is 00:04:53 They know that you say stuff that matters. So all of a sudden when their post notification goes off and Andy's hot back on, they're like, oh, he's got something good to say dude but the thing is is like let's just be fucking real man there's only so much shit you can say right you know and eventually you start to repeat yourself and say this and that's okay because for things to sink in and for things to catch on it takes repetition yeah but um you know it is what it is man um I go through this probably once twice a year where I just yeah whatever right but it's also I mean to me it's also it's not just pulling back it's strategic because I know what you do is what frankly a lot of artists do a lot of musicians do is they you know they have to take things in before they can put things out
Starting point is 00:05:43 you know they have to be reading stuff they need to be experiencing life they need to take things in before they can put things out. They have to be reading stuff. They need to be experiencing life. They need to be processing. Well, as a writer, isn't that how you spur your creativity? Absolutely. What you take in. Yeah, what you take in, and then you synthesize it, and you put it back out there. And I think if you're constantly on the output, eventually your output's just going to be
Starting point is 00:06:00 total crap. You know? Yeah, it's like the most of the fucking internet, man. Right, it's rehash stuff. Yeah, and it's not even like, there's not even a temp to put a fucking different perspective on it. It's just like word vomit of the same shit.
Starting point is 00:06:15 I get tired of fucking hearing it. Yeah, absolutely. So we talked about maybe going old school on this episode, you know? Back in the day when we first met where i would you know we just talk yeah you know and bro i had to get you some air time people gonna forget who the fuck you are i know yeah um well actually they haven't forgotten who i am because the last two episodes the last two episodes uh and it was my idea i don't know what i was thinking but you know
Starting point is 00:06:42 because of this contest we're having, you shared my email. And so now, like, I have thousands of emails in my inbox applying to be a contestant in this contest we're having. Yeah. And, of course, every single one of them has a different nickname as the subject line. So, kind of, Genghis Vaughn was pretty good. Oh, I like that one. I actually thought that one was pretty good. I like that. Yeah. Genghis Vaughn was pretty good. Oh, I like that one. I actually thought that one was pretty good.
Starting point is 00:07:05 I like that. Yeah. Genghis Vaughn. Yeah. I wish I could remember who did it because I give him props, but it was good. Genghis Vaughn. So what are we talking about today, dude? Well, I mean, you want to go business or motivation?
Starting point is 00:07:18 You know what, man? I think it's all the same. Yeah. You know? Yeah. No, I, so this past Sunday, just tell a little story to just kick this off so this past sunday um my wife and i we drove like 45 minutes we went down to washington missouri it was a pretty hot day it's in the middle of summer we went into this fro-yo place right
Starting point is 00:07:39 and uh place was completely dead oh that's that's odd. Hot, summer, completely dead. And it was within about, you know, seven seconds before I understood why. There was this older guy at the counter. Didn't smile when we came in. We actually, I don't know, in some Froyo places, you know, you pay by the weight. And others you pay by the actual cup that you get. We didn't know that this was the kind that you pay for a cup. So we had these three little girls who can barely eat, you know, the size. But we took the big cups.
Starting point is 00:08:10 So what does he do? He charges us for the big cups. And I said, well, I didn't realize that that was what it was. So instead of saying, well, that's fine. You can switch it to a small cup. He was just, I think we ended up paying like $18 for it. Yeah. So, and then on our way out, he just said nothing.
Starting point is 00:08:24 Didn't interact with us. And so I said to my wife, I said, that's why that place is empty. And she said, yeah, well, I mean, I'm assuming that that's not the owner because why would you start a place and basically run it like that? That's got to be a regular worker. And I was like, honey, I don't know. I think what I'm learning in being associated with this podcast and the stuff that I've learned from you is that there's a lot of people that go into business, but they don't know how to lead. They
Starting point is 00:08:52 don't know how to create exceptional customer experience. They just think, oh, I'm going to start a Froyo place to make money. And so I just, it's been a while since you've kind of riffed on leadership and creating customer experience. And there's so much value you bring on that. I think that's a topic that we should talk about again. That's cool. Yeah, man. I mean, we see it everywhere we go. I mean, once you become aware of what great experience is and what great leadership is, it's very easy to recognize when it's not and become irritated, especially when it's not. I find myself going into literally every business I go to and judging them on their experience and their service. I kid you not, ever since I've been associated with you and this whole enterprise, that's been kind of my curse.
Starting point is 00:09:38 Yeah. It's my standards now for restaurants, for any place. I know. It's like, what are they doing? I know. Are they trying to make money I know clearly not it's very frustrating um so start with leadership like let's just start with that you know we talk about leadership a lot over the last 312 episodes but the the issue with
Starting point is 00:09:58 leadership is is that people still try to complicate it they still try to make it harder than what it is and I think at the root of all issue, you know, most people don't feel comfortable being a leader because that's important to an organization when nobody else has labeled you that. It's weird for most people. They think there's a leadership fairy. That's right. Yeah. You know, and they think that there's a certificate of leadership that you're like, yeah, and the Boy Scouts or whatever there probably is or whatever they call them now, the People Scouts. Right.
Starting point is 00:10:42 You know, whatever. You know, but the truth is, is like. The genderless human sc human scouts yeah i don't know what the fuck it's called these days but who you know what i'm talking about everybody else does too but like you you know um you get this certificate and all of a sudden you're a leader and that's just not the case you know most all great leadership starts with an internal decision that I'm going to take control of this situation I'm going to make sure that things get done I'm going to make sure that I'm contributing and you know while I'm working for someone else or I'm working for myself well either way I've got to control this and we all have a responsibility to control our little piece of the puzzle.
Starting point is 00:11:28 All of us, whether you're the CEO or you're the guy at the first guy. See, I think the biggest thing that people misunderstand is that leadership is not a downward flowing proposition or idea. Meaning it comes from someone of power the next guy is appointed the next guy down the line is appointed and this and that dude leadership is not a title it is not a award it is not it's not a style it's it's 360 man it's about leading in all directions meaning if you're the lowest guy on the pole, you could still lead the guys above you. Right? It's very simple.
Starting point is 00:12:07 It's just people don't feel comfortable doing it. And I could tell you guys, like I've told you a million times, the two most valuable skills that you can have in business and in life is one, being able to lead, and two, being able to sell. And those two skills are going to make you money. If you don't have those two skills, you're not making any money. Period. You're not, okay, unless you're some sort of like special, special, special skilled individual, right? Yeah, absolutely.
Starting point is 00:12:33 Like a vascular surgeon or somebody who had a brain, you know, these guys who have super technical skill that get paid a good amount of money. But what could that fucking guy make if he was a good leader and he did know how to sell, right. Right. You know what I'm saying? Right. He, he, you know, it's a perspective. So, um, starting early, especially for the young guys. And we see this a lot right now with, uh, the e-com crowd, right. A lot of guys, you know, that I've been hard on in the past for just learning a couple internet marketing tricks and trying to sell shit. The reason these dudes are going to be able to, are not going to be able to build something that's sustainable is because they lack these two skills. They think they can sell because they're good at writing
Starting point is 00:13:20 some ad copy for fucking Facebook, right? But I'm talking about being able to sell to a person in real life. And those two skills right there are going to define you. And I think people overcomplicate them and they're afraid of them and they think that you're born with them. So, and they don't have permission to do either one. So they don't do anything, right?
Starting point is 00:13:41 And that's what keeps people held back. Leadership is a decision that you've got to make for yourself like dude i am going to take control of this um so that i can be more valuable to my organization and if you don't become more valuable to your organization at least you walked away from that organization with a fucking great skill that you could take somewhere else where it is valued yeah absolutely i love the paradox of what you're talking about, where you can show leadership on any level, but if you do show leadership on any level, the facts are you're probably going to end up on the highest level. You know what I'm saying? Yeah, that's it. It's that simple. Leadership comes down to really just, okay, first off,
Starting point is 00:14:22 everybody's heard the phrase, leading by example. You know, Vince Lombardi's got the famous quote, which is, leading by example isn't the best way to lead, it's the only way to lead. All right, got it. Everybody's heard that. Okay, so why aren't you doing that? Let's start with that. People will say, well, I do that. Doing it for two weeks isn't doing it. This is something that must be done over the course of your entire career, right? You should never come into your job or into your business and have an off day when it comes to setting the example. Because one letdown or one you getting caught not doing what you do has a ripple effect to your team. They see you do something or cut a corner or do something that is done not the way you asked them
Starting point is 00:15:12 to do it. All of a sudden that sets a new standard for them, which is to do it to that lesser standard. And I think it's important to recognize too that when you are a leader and you do lead by example, it's most likely your team is going to lead or is going to follow you not 100%. They're going to follow you at 60 or 70 or 80%, right? Meaning they're going to do as 80% of a good, as good of a job as you're doing, which is going to be less than what you want. So if you're even less than the 100%, now you're talking about them doing 40% or 30% of the job the way that you want. All right. So this is super important. And most people think that leadership is put your feet up on the desk and tell people what to do. And it's honestly, to be a great leader, it's the complete opposite. It's to be the first motherfucker in the game doing the
Starting point is 00:16:01 work and showing everybody else how it's done no matter what your position is no matter what your paycheck is no matter how long you've been in the business like I know for sure for sure that I can execute nearly every single job in my company better than the best person that does it for fucking sure yeah now is that me bragging no that's me telling the truth because I developed all the fucking systems in this company, personally. Me and Sal and Chris and Jason. Any one of us could fucking do what we ask our guys to do better. Now, are there exceptions?
Starting point is 00:16:34 Yes. I couldn't create animation on a video like our guys do. I couldn't do that, right? Right. But you could teach yourself how to do it. Yeah, I could, and I'd be good at it eventually. You know? But that's something that people just don't take serious enough so let's take that obvious one off the table how do you make sure that you're recognized within your
Starting point is 00:16:55 organization how do you make sure that you don't get passed over how do you make sure that you're the guy that gets called up when there's a position to open right that's really what we're trying to figure out because a lot of people are like dude i fucking do everything blah blah blah nobody ever notices well i'm gonna call bullshit on that all right if you're doing that good of a job i could tell you you're gonna get noticed right all right now if you're not getting noticed whose fault is that that's not their fault it's your fault because you're not making yourself noticed so how could we take this concept of leading by example and take it one step further? Well, it's really simple. Go up to whoever it is that is your leader, whoever it is, not the CEO if you're the guy working in the warehouse, whoever your boss is, all right? I'm going to
Starting point is 00:17:42 give you a strategy of how to get promoted here and how to move yourself up. Go to the boss. If your boss is the manager of the warehouse or he's the manager of your department or whatever he's working on, you go to the boss and you say, Hey, what can I do to help? What can I do? What do you need done? Right. And that boss, if it were me i'm gonna start out with simple shit i'm gonna say hey man i got a couple battery tenders down in my garage i need you go change i got some shit in my trunk will you go get it for me all right and one of two things is gonna happen one the guy's gonna get demoralized because i'm asking him to do quote-unquote basic shit you know that is menial stuff. That is below him.
Starting point is 00:18:26 Right. Or two, he's going to go do it with a smile on his face and come back and say, what else can I do? All right? Now, 98% of the people are going to fucking feel like they're going to go home and they're going to cry to their boyfriend or girlfriend. They're going to say,
Starting point is 00:18:38 you're not going to believe what fucking Andy made me do today. He made me go down and fucking change the battery tenders on his car. He made me clean out his trunk. But what they don't realize is that I'm fucking setting them up for a test. I'm testing them. I'm seeing what kind of player they are. I'm seeing if they're a team player. I'm seeing if they have an ego. I'm seeing if they practice the core value of humility, right? So I'm testing them and they're failing the test. So the guy that comes back to me says, and does what I said and said, what else can I do? Now, all of a sudden, I'm going to give him a little more responsibility. I'm going to give him a little more and I'm going
Starting point is 00:19:17 to give him a little more. And eventually I'm going to learn to figure out that this is the dude that I can count on to do whatever I need done. And guess what's going to happen in my brain? I'm going to place some higher value in our company, which means what? Cha-ching. That's right. It equates to dollars. And see, people don't do this shit because they feel like they're above it, but they're not.
Starting point is 00:19:38 Can I point out also, at least in first form in your companies, it's not just money. You are going to give them the privilege of being part of taking ownership of the company. That's right. Of making their ideas come to reality. That's right. Of creating the products that they're excited about. So it's not just money, it's influence. That's right.
Starting point is 00:19:57 If you want to contribute and make decisions, you're going to have to start to show that you can be trusted first. It's the same thing that we talk about when we talk about how to create loyalty with a customer. We talk about educating them. We talk about making them trust you by telling them the truth. And you do that enough times and eventually you become loyal. It's the same thing with your employees. Test, test, test, pass, pass, pass. All of a sudden you're loyal to the guy. And that's what people don't understand.
Starting point is 00:20:24 So because their egos are fucking inflated and they're a little bit entitled and they think they should be doing better than what they are, they fail these tests over and over. And I'm not the only motherfucker that does this. Every fucking boss does this kind of shit. Right. They're going to give them little assignments first. It might be it might not be cleaning out the trunk of his car. It might be some other shit. It might be some.
Starting point is 00:20:44 But it's something small and that's how the trust is gained. But so many people aren't willing to do that, that they never get anywhere because what happens whenever they bitch about cleaning out the trunk or fucking doing the small menial tasks, then you're like, all right, this dude's not a team player. And then he spins his wheels wherever he is for the rest of time. You know, um, another thing that people can do, all right, to get up, move up through their company that I think is super fucking over or underrated is whenever you, whenever you, uh, decide that you want to get serious about whatever it is that you're doing,
Starting point is 00:21:18 sit down with your boss, sit down with your manager, sit down with your leader and say, Hey man, I want to move up. I want to grow. I want to become this. This is what I want. And make your intentions known. All right. So if you can lead by example and you can constantly show up to help above and beyond whatever it is your job is. Right. Because what I mean by that is whatever your current job is, if you let that slide with the intention of helping to move up, you're not going to get to move up and become valuable. You've got to handle your responsibilities perfectly, then ask for more. That's the truth.
Starting point is 00:21:54 Right. confidence to have that conversation with your boss or you're uncomfortable holding people to the higher standard or holding them accountable that's usually a good sign that you're not that you're not doing it yourself you're not ready yeah you're not ready and that's the thing too I didn't even hit is like you know you got to hold the standard for others you know you've got to like that goes hand in hand with doing your shit you've got to hold the standard for others that doesn't mean you have to go up and yell and scream at them. A lot of people have this misconception that correcting others or getting other people on the same page or leading others is some sort of confrontation. It doesn't have to be that way, man. You got to go up, see your buddy or whoever's working next to you doing the same job you're doing. You notice that they're not doing as good of a job as what they could be.
Starting point is 00:22:41 Dude, all you got to do is say, know say hey bro I've seen you do way better than that come on man we're trying to win here let's go and then you walk away you don't got to fucking be like hey you're a fucking piece of shit for doing that shitty job you just got to remind people that they're better that's leading people man you know and and a lot of people over complicate that part of it because they think oh dude, dude, I see Steve over there. Steve's half assing. Steve's bitching about the company. He's creating problems, blah, blah, blah.
Starting point is 00:23:11 And what they do is instead of handling it and saying, hey, Steve, bro, I don't want to hear that shit. You know what I'm saying? Like, I'm here. This is my fucking career. I love this place. These people are good to us. And protecting the culture of the company which by the way is leadership instead of doing that they just listen and listen and listen and then
Starting point is 00:23:30 they go tell whoever they go tell well if you go tell and you didn't fucking stand what's that say about you you know what i'm saying you're not a leader right a good leader too if they see somebody's uh you know work slacking or attitude just being poor. That's another good indication that maybe they have something else going on and maybe you need to talk through it. Exactly. Exactly, man. Like, there's all kinds of things that need to be addressed. But people have the misconception that, A, they've got to have permission to lead, and, B, they've got to always be confrontational when it comes to correcting people.
Starting point is 00:24:03 And that's not the case at all. Being a great leader, honestly, my attitude, the way I am, and how I handle confrontation, which is head on, is really a hindrance to being a great leader for me. It's something I've had to work with. So a lot of people will think, oh, dude, I'm not like that. I can't do that. Well, you don't have to do that. And if you were like that, it would make it harder.
Starting point is 00:24:24 You know what I'm saying? Yeah, I hear you. So, you know, I mean, I have to admit, I mean, it's even though over the course of my life, I have been quote unquote positions of leadership. I think I've been slow to really take the ownership and really to go all in on, well, basically doing my job. And I think it's because I didn't really understand the absolute benefits of developing leadership in your own life. Because if you develop that quality or that skill, it's literally transferable to every situation. You can literally do everything. Let me ask you a question. If we found out tomorrow, and I'm not making a political statement, but if we found out tomorrow
Starting point is 00:25:00 that something happened to Trump, but in some weird quirk, there was no constitutional successor for him. Like something happened to the vice president, something happened to the secretary of state, and so we just, we had to name somebody the next president. If you found out, knowing what you do about this person and knowing that you've met this person,
Starting point is 00:25:17 if you found out that the next president of the United States was Urban Meyer, would you be worried that he had no experience? No, I'd be excited. Yeah. Why? I'd be fucking thrilled. Why?
Starting point is 00:25:28 Because he's a great leader. And he's transferable to every situation. I know him personally. He's proven. He's a stud. He knows how to get people to work together. And quite honestly, I think somebody like that is exactly what we fucking need. Absolutely.
Starting point is 00:25:42 To be completely honest. Because, and I'm going to get off on the politics here, but y'all motherfuckers are retarded and I'm talking to all of you. OK, and I don't give a fuck if you don't like that word. The truth is you on the far left and the left, you're fucked up and you on the far right, you're fucked up, too. And the truth is, is 98 percent of people are somewhere in between that and nobody's fucking standing up and saying it right like dude the media is fucking dude you wonder why we have all these motherfuckers shooting everybody i'll tell you why because we have 150 000 and fucking student loan debt for a degree that gets you 40
Starting point is 00:26:15 000 a year meaning they have no fucking hope okay now on top of the no hope they have socialized isolation their friends are not they don't have any fucking friends. They're not riding bikes, playing baseball anymore like we had. Nobody has any real friends anymore. You got these bullshit fucking internet friends that are fucking fake rooting for you and making smart ass comments every time you try to step above that little level that you're trying to play at. All right?
Starting point is 00:26:41 So that fucks people. So they have social isolation and they have no hope. All right. So that fucks people. So they have social isolation and they have no hope. All right. Now they have all these fucking media people who are fucking driving negativity into their brains. 24 fucking seven. You guys should be fucking ashamed of yourselves. Every motherfucker in the media right now, all of you should be fucking embarrassed of the jobs that you're doing. All of you are trying to make the fucking legendary call. You're trying to, you're doing, you're driving people to do fucked up shit and be depressed and be fucking upset and hate their lives and hate this world for your own personal
Starting point is 00:27:17 fucking game because you want a bullshit show on fucking CNN or fucking Fox. And that ain't right. Absolutely. That's fucking wrong. And that ain't right. Absolutely. That's fucking wrong. So you have no hope. You have fucking social isolation and you have constant negativity and you have 10 years of that shit right now. And something's got to fucking change.
Starting point is 00:27:37 And bad parenting. No, fuck, dude. I don't even want to get in on that. Yeah. No, I heard a great phrase the other day. It was that there's no such thing as news anymore. There's just sophisticated gossip. And that's what it is that is what you have you have a left-leaning news agency that just creates a fucking story right and they but dude listen
Starting point is 00:27:53 the right is the same way no absolutely that's the point i was gonna make on the fucking no no no i i 100 i i think all of them have decided what their base is, and instead of saying what's the truth, they say, what negative thing can we create about this person that we don't like? And here's the problem with the average person. The average person, they look at the other side and they think that's the problem. No, you're part of the problem because what you do is you read an article. You don't care if it's true or not. All you care about is that it says something bad about somebody you don't like, and you share the article.
Starting point is 00:28:26 Yeah. And that's the problem. Yeah. So people have only themselves to blame for the proliferation of lies. Dude. Because they like it. Dude.
Starting point is 00:28:34 They like it when people lie. No question. I was talking to this girl one time. This was like five years ago, and there was something out about, I don't know what politician it was, but in this case, it was a fairly right-wing politician. And I said to her, I don't know what politician it was, but in this case, it was a fairly right-wing
Starting point is 00:28:45 politician. And I said to her, I said, do you realize that that article that you just shared literally came from a satirical website? Like it's actual false news. Like they don't even claim to be true. This is meant to be entertainment and you're promoting it as if it's real. And her point, she didn't realize that. And her point was, oh, well, I don't like him, so it doesn't really matter. Dude, I know. I know that. Like, what?
Starting point is 00:29:12 Dude. I can at least say that as much as I did not like the policies of Obama, when something was categorically untrue about him, I said, there's no way I'm going to share that. Yeah. It's not true. No, I get it. Would you, I have a question. I always ask people, would you want somebody doing that to you. No, I get it. I have a question. I always ask people, would you want somebody doing that to you?
Starting point is 00:29:27 No, but it happens. It happens all the time, and yet people don't follow the simple golden rule, do unto others as you have them do to you. No, because they don't ever think it could happen to them. No. They don't ever think what it would be like for the entire world to share a lie about them.
Starting point is 00:29:40 Right. You know what I'm saying? Because it's not possible, because no one cares about the average motherfucker. Right. You know what I'm saying? So instead, not possible because no one cares about the average motherfucker. Right. You know what I'm saying? So instead, what they do is they get their jollies off tearing other motherfuckers down. Right.
Starting point is 00:29:50 And dude, you're right. The people listening to this show right now, the people that listen to any show anywhere in fucking America are the fucking problem because they're accepting it. Right. Right? You got motherfuckers, you know, everything's, dude, you got 20 motherfuckers get killed down in Walmart and fucking the next day you got the far left banning, ban guns. Right.
Starting point is 00:30:13 You got the far right taking pictures of their guns and post them online. Right. Be like, come get my gun. Like, dude, is this really the time to have that discussion? How about weeping? How about, dude, this is fucking bullshit. Yeah. We need to come together and fucking have a solution to this that discussion. How about weeping? How about, dude, this is fucking bullshit. Yeah. We need to come together
Starting point is 00:30:25 and fucking have a solution to this. Absolutely. Like, not this fucking, you know, extreme far left, extreme far right argument because you motherfuckers are too stupid
Starting point is 00:30:35 to have a real conversation. Right. I'm tired of it. American people are fucking tired of it. How about saying, I'm part of the problem. How can I be part of the solution? I am part of the problem.
Starting point is 00:30:43 You know why I'm part of the problem, bro? Why's that? Because I haven't fucking said what I need to say about it. Yeah'm part of the problem. How can I be part of the solution? I am part of the problem. You know why I'm part of the problem, bro? Why's that? Because I haven't fucking said what I need to say about it. Yeah. That's the truth. You know, I bit my tongue because I've been in business and I haven't wanted to share my views and I don't want to make people mad, but I'm fucking tired of people getting fucking killed, killing themselves, being depressed, being pissed off, you know, talking about
Starting point is 00:31:01 how the world sucks. We live in literally the world's greatest fucking time ever. We live in the fucking greatest country. This is fucking insane. You can walk down the... Dude, the poorest motherfucker here just about, outside the 0.1% that lives on... They have fucking cell phones, man.
Starting point is 00:31:19 And they're talking about how hard to have it. Get the fuck out of here, man. Dude, I know you and I were both students of history i was just reading about like the early parts of the 19th century uh excuse me the 20th century like 1900 1910 and there's two things that just hit me like because we complain about everything and there's two things that hit me that i read one was that there was a whole industry just for kid-sized coffins that That's how much kids died because of the diseases that they hadn't cured. That's what people lived with on a daily basis. It was very common to lose children left and right.
Starting point is 00:31:53 And we don't even think about that. When my dad was a kid, that was normal. Yeah, and we don't even think about that. But the other thing that I read, and this is just really fascinating to me, the 1900s to 1915, you're getting ready for the Great Depression. And there were forces at work that were just beyond anybody's control, okay? Beyond anybody's control. But they said that when the Great Depression happened, the vast majority of the working men, and it was primarily men because at that time it was primarily men, but the vast majority of the working men, when the Great Depression hit,
Starting point is 00:32:26 they went into depression themselves, and you know who they blamed? They blamed themselves. It is themselves. Well, no, in that case it actually wasn't, but they blamed themselves. They took responsibility for it. It's always yourself. Well, there were some forces. No, bro.
Starting point is 00:32:41 No, no, my point. If you didn't fucking want to be there, you fucking move. You go do something else. I'm talking about during the Great Depression. I'm talking about any time. Well, my point is that the history of our country. Here's the fucking point. The point is that no matter where
Starting point is 00:32:55 the fuck you are and what time you live, what you do, what's going on, your happiness is directly correlated to your fucking decisions. Period. Like, dude, I was talking to my friend last night via text and I was telling her i'm like you know what's fucking funny because she you know i'm not gonna say who it was but she don't have a lot of money like people would know her because she's affiliated with our brand she's a young girl she's getting her life together she doesn't have a lot of money she sent me a picture of she we started talking about she said she had a kiddie pool in
Starting point is 00:33:23 her backyard where she was at you know she, she was talking about my pool and which is fucking absurd. Yeah. And she was like, well, I'm going to go get in the kiddie pool. I'm like, cool. I'm fucking down with a kiddie pool too. I don't give a fuck. Like, and, and I said, did you ever swim in one of those, uh, did you ever swim in one of those metal horse troughs when you were a kid?
Starting point is 00:33:41 Cause like, dude, when we were a kid, our pools that we had here in St. I don't know if this is, like, something people do all over the world or all over the country, but I can tell you, in the Midwest, this is how you know you grew up in a fucking lower middle class type situation. Or rural.
Starting point is 00:33:57 Yeah, or rural. Yeah, yeah. That's a better, it's not lower middle class. It's rural. You could have had a billion dollars, but if you grew up in a rural area, you swam in a motherfucking horse trough all right I loved it yeah you loved it dude so uh so I got on fucking google and I googled horse trough pools and there's these dudes
Starting point is 00:34:15 who like make take those big round horse troughs if you guys don't know what I'm talking about I'm talking about those galvanized fucking big round horse tanks that the horses drink out of like a lot of people listening don't even know what I'm talking about yeah just google is there an app for that yeah just google horse trough pool and you'll see what I'm talking about so this is how we used to fucking do it here right yeah and I we so now there's this thing where people build like decks around them and like put stone like and i'm like you know i started thinking you know you could take away every fucking thing i have every fucking thing i have every dollar the company the houses all of it you know what dude i'd still be okay with that shit i'd be okay coming home every day getting in the fucking horse trot pool going
Starting point is 00:35:02 around the edges to make it swirl pool yeah i Yeah. I was like, dude, I don't care. But, like, that's the thing is, like, you know, you can be – some of the shit right now that people are going through that they say they hate is actually the best time of their life. Yeah. And that's sad. Oh, yeah. Like, because, dude, I can tell you, when I was struggling
Starting point is 00:35:23 and we were fucking in business and we had nothing, those were some of the best fucking times I've ever had in my life. Dude, Chris and I used to have parties in the back of our store. We'd get beers. Our buddies would come up. You know, dude, we'd fucking do goofy shit. Dude, I can't even tell you how much fun we had during that time when we had nothing. Dude, I was just talking about this
Starting point is 00:35:45 with my wife because my my girls we didn't really plan it this way but they just got a lot of toys just like too many yeah and when i and when i when i was little like the the greatest joy that we brought that we had was this there was like my dad had a pile of wood in the garage and we'd make guns out of the wood we'd make swords out of the wood and i was telling the other somebody the other day dude i built my own go-kart yeah out of two by four that kind of creativity and you got people stuck to screens these days listen i like my i like my phone but people are way too stuck to their screens and kids are way too like glued to you know do you remember the coolest thing you built i do uh do you did you build anything yeah we built a fort. We actually
Starting point is 00:36:26 built a battering ram, like a Roman battering ram. That doesn't surprise me. While it's on the top of my head, I remember this. You were one of them dudes out in the park with the Nerf swords. No, not Nerf, man. Actual wood swords, man. Dead serious. My dad used to have a Christmas tree.
Starting point is 00:36:41 Oh, do you? My dad used to have a Christmas tree lot every year. Or mishandle it because you've got three kids. It depends on what you think. I always keep it on sheath. Did I just say that? Sorry. By the way, the only point I was trying to make was that in desperate times,
Starting point is 00:37:00 Americans used to blame themselves and take responsibility. Today, we have good times times And they don't take responsibility That was the point That I was trying to make Here's the deal We're gonna We've moved on We're talking about
Starting point is 00:37:10 Shit we built in New York Yeah yeah It's true So I built a fort Out of insulation one time Are you serious? Yeah Like you know
Starting point is 00:37:17 Do you know that insulation That comes in like Four by eight sheets The pink? No it's silver on the outside Oh I know the Pink Panther stuff Not that kind of insulation.
Starting point is 00:37:26 It's like hard. It's like a board. We built a four by eight. That fucker got wet, though, and it fell apart. I was going to say, if you did this stuff with the pink. We built a tree house at my grandma's, which I think there's still a couple boards up in the tree. My attorney lives there now. In the tree house?
Starting point is 00:37:41 Yeah, you can see it from 270. I'll show you when we drive by. But dude, the coolest thing that we built was we built a little. Well, I built it was a little go cart out of two by fours with a three horsepower engine that my uncle Mason gave me. And his job was he had a lawnmower repair business and he lived in Michiganigan my mom took us there one summer we went i don't remember how long we went there but that was the first time i'd ever been in tornado too um because i remember the tornado yeah specifically uh but her cousins live up there in michigan and my great uncle mason did engine repair small engine repair and he sent me home with a three horsepower orange fucking uh pull start mower engine and i threw that motherfucker i bolted it onto a two by four uh frame that i built i was like fucking how old were you eight or nine yeah see i mean are we just old fogies that i mean i
Starting point is 00:38:37 don't feel like kids do that listen man i mean am i just imagining that i want to brag about my fucking craftsmanship sorry all. All right. Go ahead. Go ahead. So I took wagon wheels. All right. And I put wagon wheels into the ends of the of the. So those are the wheels. Right.
Starting point is 00:38:53 So I put wagon wheels into the end of the board and then I fucking steered the motherfucker with a rope. So I had a rope that was looped from the one left from the right wheel and the left wheel and I would hold on to the middle of the rope does that make sense yeah and then i would pull it to steer right but it only had one fucking speed so like it's a little rest you'd start this motherfucker and it would just go because it didn't have it didn't have like i had no way to control the throttle and and so it would go and then when i would try to shut it off there was like a there was like a metal tab that you
Starting point is 00:39:22 would tap onto the spark plug to shut it motherfucker off but dude every time that you would try to reach back and shut it off you would miss the tab and hit the spark plug and it would shock the fuck out of you dude so it only lasted like one day and it fell apart but dude i thought i was the man with that no that's awesome i just miss i miss you know childhoods where you did stuff like that, where there was the capacity to really get messed up. Yeah. Like, I remember one summer, my brother and- Bro, I saw fucking Sal had Enzo doing a- blowing with his blower with a helmet on. And you know why?
Starting point is 00:39:56 Why? Because people yelled at him when he fucking snapped shit. Oh, yeah. Like, dude, he snapped a picture of Enzo kind of taking a piss. You couldn't see his wiener. I saw that. I thought it was hilarious. They fucking reported it.
Starting point is 00:40:08 Like, dude, what the fuck is wrong with people, man? Seriously. Like, we have fucked up people in this society who are constantly trying to tell everybody how to fucking live. Yeah. Like, dude, fuck you. Yeah. Like, you're going to report a fucking naked fucking two-year-old kid taking a piss because it's funny? Right. Like, what the fuck is wrong with you? It's over his bare ass. Yeah. report a fucking naked fucking two-year-old kid taking a piss like because it's funny like what
Starting point is 00:40:26 the fuck is wrong with you it's of his bare ass yeah like as if they they see that's the thing they lack any ability to tell the difference between that and something truly offensive like it's all become offensive um well no it's become a competition yeah about who's offended first yeah oh i can't believe they did that oh oh can you believe they did that no i can't believe it fuck we can't believe they did that and then they get the mob mentality going right and it's just a bunch of fucking dumb fucks it is you know and like dude that's the that's why we have the negativity on the fucking internet because we gave the dumb fucks the loudest fucking voice they could ever fucking have. And now we're bombarded by it.
Starting point is 00:41:06 Like, dude, why isn't there a test on Instagram? Like, you got to have above a 60 IQ to be on it. You know what I'm saying? Like, I would pay $10 a month to be on Instagram if they fucking, if they cut everybody out below 60 IQ. You'd pay more than that. I would. But you, everybody would pay 10 bucks. So I used to live in Missouri.
Starting point is 00:41:25 Actually, so going back, no, one summer when I was growing up, my brother and his good friend came into the garage, and I smelled smoke, and I was like, hey, guys, why is the bottom of your sneakers melted? And it looks like it's got scorch marks on it. Like, oh, nothing, we weren't doing anything. Well, it turns out they were just, you know, doing what kids back then did.
Starting point is 00:41:45 They were playing with fire. They about lit the entire backyard on fire. And I think they started it by burning like cockroaches or something. You know how you used to take a magnifying glass? I never did that. You never did that? No. Oh, man.
Starting point is 00:41:56 Did that shit with ants. No, I never did that. Dude, I've never been a killer of animals. Well, not animals. Or bugs. I mean, not even bugs. Well, okay okay so there's an argument a bit again there's an argument that that's a little i've killed a couple things but
Starting point is 00:42:09 like in my life like yeah and i still fucking feel bad about it yeah like i killed this big ass snake one time and then out of reaction because i hate snakes yeah i still even though i hate snakes i still felt bad yeah i feel bad now but looking back then that was just something normal yeah that's what I'm saying. And here's the thing. If you really are boiling rabbits or something, then that's probably a sign of a sociopath. A kid from Toy Story. Yeah, right. Exactly.
Starting point is 00:42:32 But I mean, at the same time, burning ants is probably a pretty normal little kid thing to do. And yet today, they put you in some sort of mental facility. Well, I don't know. I mean, maybe they should be in one. Dude, I don't know, dude. Like, I have a lot of buddies who hunt, and I really respect that. I get invited on a lot of hunts, man. Oh, I'm the same way with hunting.
Starting point is 00:42:53 Yeah. I can't. Because I like to shoot, right? Yeah. Like, I shoot guns, and I love shooting. But, you know, I guess people assume I'm a hunter, and I'm not. Yeah. And I respect it. Like, I respect why, like, I don't respect, I don not. Yeah. And, uh, I respect it.
Starting point is 00:43:05 Like I respect why, like I don't respect, I don't like, it's just not something you can do. I don't think it's okay to go to Africa and kill fucking giraffe. And just because to kill it, like killing for sport. No,
Starting point is 00:43:14 you know, and like, dude, I know, I know the conservation and I understand all that. I still just don't feel like it's the right thing. It's definitely not right thing for me. Yeah.
Starting point is 00:43:21 Um, but like, dude, you know, a lot of my buddies, they go out, they kill their animals and they put the meat in the fridge i respect that shit it's just not i never grew up
Starting point is 00:43:30 around it i never did it i i think i would feel real bad about it yeah you know now someone fucked with me i would fucking you know i wouldn't have a problem with it he definitely would go on a human hunt yeah if there was humans like if it was a human thing like it'd be different because like humans are they do bad shit well they have a will they have choices and they have yeah make decisions but um no actually back to your instagram thing so you know some states actually have frivolous lawsuits uh legislation so like if you're sued for a really stupid reason and you lose that person can sue you back i think they should have something similar on instagram there should be first of all that should be the fucking rule for everything yeah like if you get sued if you sue someone and it comes to the fucking it comes to know knowing that there
Starting point is 00:44:13 was no facts to really back it up or it's made up you should go to fucking jail right right absolutely yeah or or the case with like instagram where you report somebody there should be some consequence yeah like falsely reporting someone. Yeah, you should lose. If you do that- If you report someone, and it's found to be bullshit, then they should ban you. Right, exactly.
Starting point is 00:44:31 Because the way it's set up now is that literally you can report anybody you disagree with. Yeah. For any reason. You can just say, oh, I found that offensive. We live in a fucked up,
Starting point is 00:44:39 it's fucked up. But anyway, we're going back to meandering our way back to leadership and just maybe wrap up by talking about just how that relates to what we're talking about earlier. Well, dude, let's be real. All the problems we're talking about right now come from a lack of leadership. Yeah.
Starting point is 00:44:54 Because people don't, just like what I just said, people don't give them, they don't look at the problem and say, you know what, this is my problem to fucking solve. And so what happens to the problem? It gets worse. Right. And it gets worse and it gets worse. And the people who are accelerating the problem see that no one's doing anything about it. And they're like, fuck, we're winning. We're putting gas on it. You know what I'm saying? And so like, dude, that's a it's, you know, leadership is the key with it. You're going to do well without it. You're going to be miserable and broke. Right right so it's important to understand how that that you have a duty to become a leader regardless of where
Starting point is 00:45:29 you are you know right now you might be saying man that's really hard for me or man i just i'm just not a leader that's a label that you're putting on yourself right that's not society isn't telling you that you're telling you that why are you you telling you that? You see what I'm saying? Yeah, absolutely. Go ahead. I was just going to say, it's just amazing how the principles of business really do apply to all of life. Because not just the leadership principles, but even just the whole concept of imagine how the world would be different if all of us took the business principle of create an amazing customer experience and you just apply that to all of life. Like anybody who encounters me,
Starting point is 00:46:11 I'm going to create an amazing experience for them of life. Bro, that's the key. Yeah. That's it. That's really it, you know? And people- All of life is sales. It really is.
Starting point is 00:46:24 It really is. Yeah. Yeah. And leadership. Yeah., and people. All of life is sales. It really is. It really is. Yeah. Yeah. And leadership. Yeah. Sales and leadership. Happiness is too. Yep.
Starting point is 00:46:30 You know, it's just sad. But I mean, really, the main point I was trying to make before we got off on the other stuff was that, you know, let's say you're an average dude or you're a young man or a young woman working in a company and you're listening to this and you're like, fuck, i've heard all this shit but i just don't know how to do it let me give you the exact system of how to do this okay step number one do whatever it is required of you to make sure that you're doing it better than everybody else okay that's what you got that's the basis of all success whatever your job job description is, you've got to do it perfectly. All right?
Starting point is 00:47:06 Step number two, you've got to do about twice the amount of work as what you expect to get a fucking promotion. So, meaning, you've got to do more than what your job description is. If you do your job description and you do it perfect, you're not doing enough. You're going to have to do more. Meaning, you're going to have to do more than what you're fucking paid for. Now, a lot of people don't like that. They don't like to hear that shit. They think it's fucking bullshit. I'm just telling you the truth. That's reality. You want it? That's the way it is. Okay? So you're going to have to do more than what you paid for. Now, when you do more than what you paid for, do that
Starting point is 00:47:40 perfect too. All right? That's step two. Now those two steps in most organizations will get you recognized because the goal is whenever the conversation happens of like, let's say I go to one of my guys, let's say I go to Aaron and I say, Hey Aaron, we need, we need a new, uh, this, or we need a new that, or we need another guy here. Who the fuck should we put here? Aaron's going to say X and X, the name that goes where the X is, is going to be the guy who does his job perfectly and does more than what he asked perfectly. Usually that's going to get you some promotions, but if you really want to supercharge this, you're going to take an active approach and you're going to go to Aaron and you're going to go to Aaron and say every fucking day, Hey, bro, what do you need done today?
Starting point is 00:48:28 Hey, how can I help you today? Hey, how can I do this? That way, when I go to Aaron and I say, Aaron, we need somebody for this. Who's who's going to fit here? Aaron's going to say, well, Tony, right? He comes to me every fucking day and he says and he does his job perfect. He leads by example. He's always doing more than what he's supposed to do. He's always helping out. He's always asking me what
Starting point is 00:48:50 to help out. And here's the fourth part. He's always holding everybody else accountable. Okay. If you do those four things, one, you set the standard through your own work. Two, you do more than what you paid for. Three, you ask your leader what you can do to help. Four, you hold the line for everybody else. Meaning, like I said earlier, in a friendly way, you're holding the line. Sometimes you do have to be direct. You don't have to be overly direct. Hey, bro, I know you're capable of more than that. Look, we're on a mission here, bro. You're hurting me. You're hurting you. Come on.
Starting point is 00:49:26 What's going on? Something going on at home? What is it? What can I do to help you? Right? That's how you hold the line. Okay? Sometimes it does have to be more aggressive.
Starting point is 00:49:37 Sometimes it has to be, hey, motherfucker, you're fucking me. I don't like that. It's just you don't start off with that. See what I'm saying? Right. But if you do those four steps, man, you're going to, there's a, you're going to become valuable in that organization because you're just at the top of mind. You're at the top of mind awareness. So if you want to get a promotion, if you want to move up, if you want to advance your
Starting point is 00:49:55 career, become a leader and follow these steps. All right. If you do those things, you're going to move up. And when you move up, you're going to get more responsibility. And when you get more responsibility, you're going to move up and when you move up you're going to get more responsibility when you get more responsibility you're going to learn more skills and if you apply these four steps to that next level so let's say you get promoted to Aaron's level all right now you're on Aaron's level now I'm your boss all right or Sal or whatever let's just make I'm just right making this up for sake of discussion now you're going to go to Aaron and you're going to still say,
Starting point is 00:50:25 Aaron, what can I do to help? And you're going to come to me and you're saying, Andy, what do you need done today? What can I do? What can I do? After you're doing your responsibilities perfectly as well. That way I know, dude, that's how you create value within an organization. People make this, I swear to God, guys, this is as easy as it is. This is as simple as it can be explained. One, do a great job. Two, make sure your buddies are doing a great job too. Three, do more than what you're required. And four, ask what else you can do.
Starting point is 00:50:59 And if you do that every fucking day, man, it's undeniable that you're going to become valuable. You cannot not become valuable. It's impossible. So don't overcomplicate this shit. Don't think like, oh, just because I don't have the fucking presidential award of leadership or whatever, like that you're not a leader. You're only not a leader because you're deciding not to be and you're deciding it's not for you. And for you to progress, for you to make more money, for you to become what it is you want to become, you have to be willing to do this. It's a requirement. It is not a option, right? You have to do it. So this is what
Starting point is 00:51:35 I would say to you young people. You know, you young people right now, you have a tremendous opportunity because companies are no longer looking for a degree. They're no longer looking for a certificate. They're no longer looking for all this formal shit for you to become more of a part of the program. What they're looking for is a strong character and strong leadership and the willingness to hustle and learn and be helpful and contribute. And if you could do that, guys, I don't care if you're fucking 17 years old or if you're 70 years old. You're going to become more valuable in your organization, which is going to create advancement. It's going to create more fulfillment, and it's going to create more pay for you. That's reality.
Starting point is 00:52:14 It's that simple. It's not hard. It's just people overcomplicate it. Absolutely, 100%. Guys, we are still running our MFCO contest, which is going to fly, what did we say, three people out to hang out with you. You just need to go to iTunes and write a review, screenshot it, email it to me. Five star. Five star.
Starting point is 00:52:34 Five star. Five star. Six star, if you could even do it. If you could find a way to give us six stars. You're ruining my fucking subtlety. Oh, sorry. I'm not really subtle. No, you're not.
Starting point is 00:52:45 I'm witty, though. All right, keep going. Okay, screenshot it. Email it to me, Vaughn at AndyFricella.com. By the way, you know me. You wouldn't say I'm someone who likes to be overly direct and harsh. So what I'm about to say is not easy for me. But guys, how hard is it to follow directions and send it to vaughn at andyfrasella.com
Starting point is 00:53:05 i don't really appreciate people sending it to my figuring out what my personal email is and now i get it out of there no you didn't oh no no they just kind of i guess figured it out and so i've gotten all these just help us stay organized guys it's that simple help us stay organized god vaughn you're so mean i know know. I'm such a jerk. But I pretty much delete anything that goes to my personal email. That's so rude. I know. It's a jerky thing to do. Tyler, what do you got to say?
Starting point is 00:53:34 Nothing? Your shorts are getting a little shorter, though. When did we actually start it? So we got like, what, 15 days left? Okay. So whatever today's date is. Couple more weeks. I think it's the 15th today. No, it's left? Yeah. Okay. So whatever today's date is. Couple more weeks. Yeah. I think it's the 15th today.
Starting point is 00:53:47 No, it's the 13th. I don't know. Dude, you know what's fun, man? What? Is seeing all these people doing 75 hard. Yeah, it's very cool. That's fucking cool. Yeah.
Starting point is 00:53:56 Guys, if you're doing 75 hard, make sure you use the hashtag 75 hard because I interact with that hashtag literally every day. Yeah. The hashtags I interact with, guys, if you want to tag me in your posts or use the 75hard hashtag for 75hard, Iamfirstform for first form or first form hashtag, or the 100 to zero hashtag. I look at all those literally almost every day.
Starting point is 00:54:19 Very cool. Thanks, guys. All right, guys. Thanks for the support. Love you guys. We'll see you soon.

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