REAL AF with Andy Frisella - 440. Q&AF: Newly Appointed COO Approach, Trust On A Personal Vs. Business Level & How To Play A Role In Fixing America

Episode Date: December 17, 2022

In today's episode, Andy answers your questions on how you should approach coming into an existing company as a newly appointed COO, if someone can be trusted on a personal level but not in business, and what role any American citizen can play to improve America.

What is up guys, it's Andy Frisella and this is the show for the realest say goodbye to the lies, the fakeness and del delusions of modern society. And welcome to Motherfucking Reality, guys. Today we have Q and AF. That's where you submit the Qs and I give you the AFs. These questions can be about anything. They can be about personal development. They can be about business. They can be about life.

They can be about what's going on in the world. It doesn't matter what they are. If you submit them for the show, I'll answer the good ones. Now, if they suck suck i don't answer them so make them good and make you know use your brain to think about what could be valuable to everybody to know because if you need to know there's probably other people that need to know that's the purpose of the show now there's two ways to get your questions featured on the show moving forward from today one is that you can submit these questions to the email address and what's that email

guys email those in to ask andy at andy for seller.com or if you leave these questions in the comments of our youtube show uh we'll pick from there as well so you can either go on youtube as the shows now for those of you that don't know uh we did start posting full length on youtube about a week ago um i know we've been audio heavily heavy for eight almost nine years now and most of you listen to audio but we are doing it on youtube as well so if you're unfamiliar with youtube if you just go there and click subscribe it'll actually send it right to your phone whenever we post and uh you can actually listen to the audio on YouTube without having to watch the video too. So that's something you can do as well. But anyhow, we're going to be

putting more and more shit on YouTube moving forward. So submit your questions to that address or leave them in the comments of the videos. On the Q and AF videos specifically. Other times when you tune in, we have other formats of the show. We have CTI, CTI is cruise the internet. That's a current events type show. We put up headlines on the screen. We talk about what's going on in the world. We talk about what the problem is. We talk about how full of shit some of these people are. And then we talk about how we can be the solution, uh, as individuals acting collectively in our own domains. Okay. Uh, then we have real talk. Real talk is, uh, five to 20 minutes of me just giving you some real talk. And then full length is what you see when you go watch some of these other podcasts where they got, uh, an interview, the host

interviews, the guy or the girl or whatever. Um, but we don't do that here because I'm really bad at interviewing. We have a conversation. It's a little bit different. Got a couple of cool ones of those coming up soon. But anyway, bro, we do have a fee. The fee is very simple. The fee is not monetary. I don't ask you for money. I don't take ads for the show. I don't run ads on the show. And I ask in good faith that if you get value from the show, that you help us grow it. So if I say something that helps you in your life, or if I say something that helps you open up your eyes, or if it changed your perspective, or you think it's funny as fuck, please share the show. That's how we grow the show.

We've always grown the show that way. We're going to continue to grow the show that way. And that's what I'm referring to when I say pay the fee. So if you like the show, pay the fee. Now, Q and A F. f yeah what's up what's going on brother oh not much dude i just got i got my uh like they're starting to do the talks about my 10-year high school anniversary oh really union or whatever yeah i'm kind of nervous be honest with you why because so much has changed in 10 years that's the point that's real

that's how that has changed for you know quite a few people years that's the point that's real that's how that has changed for you know quite a few people but that's the thing dude like i follow some of these guys on facebook and like you know you look at their lives it's like some of them have been stuck in the past you know i'm saying like some of them are still fucking there in high school yeah well you know it was i mean because like dude you started business 19 years old just getting out of high school right so like out of that first 10 years looking back bud well i mean dude it's life man you know not everybody gets to go out not everybody's going to graduate from high school and go out and live a awesome productive fulfilling life that takes a massive amount of dedication and work and intentionality to do and most people

uh you know first of all they're not even aware that they're able to to create a great life because most people are brought up to believe that who they are is who they are and they were born in a poor family they're going to be poor uh if they were born in you know a crazy family they're going to be crazy and they gotta follow that churn yeah and dude that's what they think they are we hear this all the time with fat people right oh fucking fat you know the fat gene runs in the family no motherfucker what runs in your family is nobody you're right okay that's nobody yes that's the fucking problem and so like dude we have a lot of people with fucking very limited belief systems that they try to fit into the box that they've been you know indoctrinated to believe that they belong in. And it's just not the truth.

And so I get to speak for myself, my experience. There's a lot of people. And also it's important to recognize that not everybody is going to be this ultra successful human being in terms of finances. Like, dude, there's a lot of guys I went to school with who are great coaches now, you know, and they're pouring their, they're pouring their energy and their effort into the next generation. You know, um, we can't, we can't judge everybody's journey based on money and success and entrepreneurship. You can't put them in that other box because that's the format of our show, right? Like, bro, this is a winner a winner show we're we're here for the fucking winners like losers need not apply here like they won't get it they won't resonate that doesn't mean i fucking don't like them right it doesn't even mean that you know all it means is that there's different paths and you know most of

the people that succeed that's a small percentage of of the. So like, you know, I think the important thing when you really consider what people do or don't do in their life is like, are they fulfilled truly? These people who aren't necessarily quote unquote fulfilled, a lot of them pretend to be fulfilled. Right. Okay okay because what they've done is a long time ago they had these massive dreams and they had these massive goals and these things they could have been and as life started to like lean on them right because life gets harder after high school doesn't get fucking easier some shit sandwiches come yeah a lot of them whole buffet all you can eat bro never stops either and so when you have this what most people

do and this is unfortunate and this is why i do what i do this is the whole reason i do what i do is for these people okay inside that group there is a number of people who will snap out of it and really truly become who it is they want to become. But most people don't do that. What most people do is they start out life with big dreams and then they start getting punched in the face. And eventually what happens is they live this life that looks nothing like the dreams they had. And the life that they live, they now call their life. They say, oh, I'm proud of it. I'm fulfilled.

I'm happy because they've adjusted their fucking goals to fit their reality, not their reality to fit their goals, which is how you're supposed to do it. And a lot of people out there, these are in bro. You hear from all the time, bro, especially me. Like I hear from these motherfuckers everywhere I go. Oh dude, you think money's everything you, you, you know, i'm fulfilled with nothing and but we're good for you motherfucker i don't give a shit like you have no saying what the fuck i do or don't do that's loser ass talk yeah right and like we have this everywhere we have people who haven't gone after or haven't paid the dues

or haven't done what it is needed to be done. And instead of them snapping out of it at 25 or 30 or 40 even, or fucking 50 even and saying, fuck dude, I'm wasting my life. They continue to say, well, I'm happy with what I have and I'm fulfilled here. Except when you really look at their life, they're a fucking drunk. They're fat as fuck. They're broke as fuck. And they're nothing as they represent nothing to what they once wanted to become. And these people are the people who are bitter. And these are the people that hate on you motherfuckers that are out there doing things. Like most of the people that listen to this show are out there doing something.

Yeah. These are the people who talk to you and talk shit to you and talk down on you and make little snide remarks. And it has nothing to do with you it has to do with them giving up what they could have had and then being bitter because they didn't have the fucking guts to go out and do the work to fucking do it parents do that too oh fuck yeah bro yeah it's the biggest problem with parents parents will fucking ruin their own lives and then tell the kid that they won't be shit because the parent isn't shit.

This happens all the time. The biggest fucking liability to success is your own fucking parents telling you bullshit because parents will only teach based off the perspective that they have. And most parents are so embarrassed about the little that they have achieved that they will villainize achievement and winning to the kids to make themselves look better. Okay. This is, this is a big problem. This holds more people back in the world than literally any problem.

We could talk about the teachers. We could talk about the government. We could talk about this. The biggest fucking roadblock between kids and becoming who they want to be in their dreams, whoever they want to be in their dreams whoever they want to be is their own parents telling them fucking shit that they don't know anything about because how can you expect a parent to teach success who's never had success right right you can't because they don't know now i will say there's a lot of parents out there as well this

is not there's a lot of parents out there that are falling into the category where they're like, fuck. Okay. I realized I fucked up my shit. So I'm going to fucking humble myself and I'm going to make sure that these kids know the right shit. Yeah. And then they use their failures as a teaching point for their own kids.

That is noble shit. That takes humility. That is fucking removing your ego. And that's the shit that needs to be done in society. But dude, you can like now where i'm at in life i can point these people out a hundred miles away like i can just see the comments they leave on instagram i'm like oh well no they all look the same they all sound the same that's real yeah dude i saw a comment on a on a successful dude i know uh made a post today and somebody was like oh you took your team out to the most expensive resort in southwest Florida for a dinner when I can't even pay my rent. Well, you not being able to pay your rent is your fucking problem, motherfucker.

I'm sorry. Yeah, no, but dude, this is the attitude in society now. Oh, man. have the losers feeling comfortable enough to be vocal to point at someone who's actually doing shit and has paid dues long before this person ever even fucking thought about doing anything. Yeah. And they're, they criticize these people. And bro, for those of you out there chasing success, you have to understand those people are miserable. Those people, they don't hate you, bro. They hate themselves. themselves real talk and now it does bother you right because you're like what the fuck but it shouldn't because these are the

same people that you will walk into the grocery store the gas station or the supermarket and you'll you'd see them in real life and you'd be like holy fuck yeah what the fuck is up with this dude like these are that's who you have to understand these people are their existence their life is punishment bro and your life might be too but they're not getting any payoff and that's the key that's the key that people don't understand about success in life is that it is going to be fucking hard it's going to be hard whether you choose to go all in and bust your fucking ass and do everything you could possibly do and become obsessed and win and do this over and over and over again over the course of your life that's hard that's hard but you get something for it the other hard is being

a fucking loser criticizing people who are doing things you know making fun of these people making remarks and sitting your fat ass on a bar stool on a fucking Tuesday afternoon drinking fucking beer and then playing armchair quarterback to all the motherfuckers who are doing things. That's hard too. I'm going to tell you right now, that's the harder path. So you have to decide which one you're going to be because, dude, life's not easy. You're going to pay the fucking price either way. You can either pay the price today by doing the work and then you get a little bit of something for it. And by the way, there is never a time that comes where you don't have to pay the price. This is what kills success more than anything. People get to a certain point,

they put their feet up, they say, oh, I fucking made it. And someone eats their lunch, bro, and takes everything from them. This is competition this is dude people don't understand we are in competition dude and humans are made to compete you you listen to this you might be thinking well andy you're just highly competitive yeah but so are you or you were yeah and the reason you're not anymore is because someone fucking beat it out of you over the course of your life. But there's a dog in there. No, bro. Give a kid a fucking Nerf basketball and watch him put it in the fucking hoop when he's fucking two years old. He'll get excited.

Okay. But take that fucking ball and smack it out of his hand when he's getting ready to do it. What's he do? He gets pissed off. The nature of life, the nature of humanity, and the nature of all life forms is competition. It's nature. It's natural order. This is why making laws in society that go outside natural order will never work.

Eventually, natural order will take over. It comes back. Yeah, for sure, bro. So many people try to opt out of the competition. Oh, I'm not competitive. Well, get ready for an ass beating bro because everybody else is yeah i think i think another like one point in there man i think it's really fucking awesome that people need to really think about because i was thinking about this uh with with your buddy you said that had the team dinner bro that that team

dinner was paid 10 years ago that dinner was on the schedule and set in stone and already paid for 10 years ago dude and i'd like that's a i'm starting to fucking really understand the input output right you can't argue with stupid yeah if you argue with stupid what's that make you fucking stupid really fucking stupid yeah it's crazy though man no go ahead with your point no i'm just saying like like people don't like there's an input and output like time value that nobody understands Like I'm working today for dinners ten years from now. Absolutely You know I'm saying like in like it takes a little bit to count really truly comprehend that like I didn't fucking get this

Dinner today because of the work I did today. I did I got the dinner today from work I did ten fucking years ago, and I think it works in reverse too when you don't get the shit you want, right? You can't afford a fucking dinner today it's probably because of some shit you did 10 years ago no shit why you can't afford the fucking listen bro you're not even the same person today that you were fucking a year ago two years ago five years ago this isn't what you brought up is an important point for people to that they struggle with mentally like a lot of motherfuckers they come from a place where they were a shitty person or they did some shitty things or you know that and they're trying to forgive themselves

well you have to realize dude that this is everybody this is the nature of humanity it's the nature of the game hindsight is 2020 so you have to cut yourself some slack bro to where how you're living now yeah and realize that what you did five years ago or three years ago or one year ago, that ain't who the fuck you are now. Now you're on a different path and you need to let all that shit go and realize that just because you lost five years ago or two years ago or one year ago,

that doesn't make you a fucking loser if you're aware of why the fuck you lost and you're dedicated to changing it. And I think a lot of people carry that weight their whole lives and they can never shake it, not understanding that none of us are innocent. None of us are perfect. None of us have lived this holy life and perfection. And we have to be able to do that, especially in business success, bro. You can't, you can't lose like, bro, I failed eight fucking companies before I had my first successful one as a teenager. I fucking started up eight different shit and I failed

them all. Okay. If I, if I had, if I had fucking said, well, I'm, I guess I'm no good at business. Where the fuck would I be? Right. If I had said, oh, I'm a loser, where the fuck would I be? No, motherfucker, I'm a winner. I win at everything. And even if I take an L today or tomorrow or next year for the whole year, guess what? I'm coming back, bitch, and I'm coming back stronger, and I'm going to cut your fucking balls off because I'm a fucking winner. Yeah.

That's it. Fuck yeah, man. And so you have to decide that shit. Yeah. That's a decision. And then you back it up with action but like dude it's you know when it comes to these high school reunions and stuff you know it you know i don't really go to that shit yeah because dude honestly like i don't even think

about the past like i don't ever focus on the past i'm not a sentimental person i don't like you know fucking wallow in my memories like i don't i don't know i don't do that like i i'm better than i've ever been in my life so like why would i look backwards and think like oh and feel like these warm and fuzzies about this shit where i wasn't even like you know what i'm saying like there's nothing about it there's nothing about my past that's interesting to me to relive because i'm so excited about what's going on now and what's going on in the future that's real i mean i think i look at it like it's like confirmation of like how far away i came you know what i'm saying well yeah it could be that yeah but i mean obviously there's an age

difference here you're a lot older in maturity right right? So, I mean. Yeah, but what you're going to find is that that gap will just continue to widen. Right. And that's what I'm saying. So, like, at some point, I'm sure it'll be fucking irrelevant. You know? Yeah, you won't care. Yeah. Like, no offense.

Like, I just don't. I don't. No, I get. That's what I'm saying. I get it. It's no offense to people. Like, I know there's a lot of people that, like, know me from the old days, listen to the show and shit.

And I'm not, like like shitting on that. I had some great times, but like my times that I have now are much better. Right. You know what I'm saying? So like, I don't, I don't,

I think people generally spend way too much time on, on the good old days, bro. And I think it keeps them from doing it. Fucking anything. Hang the, hang that fucking varsity letterman up though bro you see it every day like motherfuckers who were 40 years old talking about what they did in fucking high school football you know i'm saying

that sal does it all the time yeah no he doesn't you don't ever hear sal talk the reason you know that fucking people were good as shit is when they don't talk about it that's fucking real man yeah well let's let's uh let's knock these questions out man i got some good ones for you uh andy question number one uh as a newly appointed coo coming into an existing company what do you think should be my approach i want to scale and grow the company as much as i can but i don't want the employees to freak out over changes I make. What advice would you give me? Well, the first thing I would ask is why don't you want them to freak out? Because the reality is, is the, one of the quickest ways to get people to snap in line

is to make a drastic fucking change. Okay. And trying to scoot your way in there without ruffling any feathers and make everybody happy. That's, that's not my style. If it were me and like, I'm sure there's a lot of people who disagree with this, but if it were me knowing what I know about how to operate shit, I would come in and I would say, all right, motherfucking new sheriff in town. We're going to do this, this, this, this, this with the intention of getting all the people who didn't buy into the way i'm going to do things out the motherfucking door on day one so that's the first thing i would do um like why wait to

expose that is what you're saying yeah you're gonna waste fucking you're gonna waste three years figuring out who the fuck's with you and who's not yeah so the quickest way that you can readjust things when you come into a new position like that, especially an operations position is to decide what's best for the company. And this is not operating with ego. This is not you proving a point. This is, and by the way, if they're already doing everything, then maybe you don't want to fuck it up, but they probably wouldn't be hiring a new COO if that were the case. So the way that you really want to do it is you want to define what systems and what procedures, because that's the role of an operating officer. It's operations.

Okay. That we're going to implement to make sure that we fucking win. All right. And whatever those happen to be, I would come in on fucking day one and put them in place. I wouldn't ease in. I'm not walking a fucking tightrope. I'm not kissing the ass. A bunch of motherfuckers i

don't even know they can either get with it or they can get the fuck out and this fucking pacifying mentality is what's ruined a whole bunch of your guys's companies because you pacify the one or two squeaky wheels because you're afraid for some reason because of cancel culture shit instead of just getting the fuck out the door and moving forward no okay so look what happened to netflix bro i'm not saying we just talked about yeah netflix netflix netflix tried to hold netflix hostage netflix said nah see ya and they fucking now they're doing much better than what they were and i guarantee you if you talk to the guys that operate the company they're like fuck we should have done that a long time ago. Guaranteed. Twitter. What Jack Dorsey did with Twitter.

Jack Dorsey fell victim to a fucking mob inside of his company. And he went along with it. And now he's going to be found guilty probably on all kinds of fucking illegal shit. Very, very bad shit. Okay. So you can go one of two ways. But my personal way, the way I lead is this. I don't care if any of you fuckers stay because I'll do the shit myself or I'll find people

that will. And so many operators and CEOs and managers are fearful that they're actually going to have to get their hands dirty, that they will tolerate people who don't buy into their systems or culture, not realizing that those are the people that are going to keep you from getting where the fuck you want to go so my opinion would be to make the systems the way that you need to make them go in with the strategy that you think is the best for the company put it into fucking play on day one let them fucking squirm and whoever squirms themselves out the door sayonara yeah that's why there's nobody i mean where they're going to go

i don't care it's not just saying the whole landscape availability jobs yeah i mean that's a whole nother discussion we talk about this quite often you know the job landscape is uh getting much harder it's a little different everybody's getting laid off nobody's really hiring and they're still employees that are behaving as if this is the last 15 years where everybody could get a job and everybody could find work and everybody could figure out how to become a successful, rich entrepreneur. And there was all these opportunities. Well, those opportunities are drying up at an unprecedented rate and we're going to go into a very difficult time. So if you're an employee of a company and you think you're the shit maybe you should reconsider that yeah just saying because

the landscape has changed and it's changed very drastically so uh but regardless of what the landscape is in or out i don't really fucking care like if they go like bro i like is that's not my responsibility to care about my responsibility to care about is to do my fucking job as a COO and run this business talking as that person. Right. So that's what you have to do. And you tipping the tip. If you're going to tiptoe around your own fucking employees and their

shit, um, you're probably not going to be very good at your job. Real talk. It sounds like they might've hired the wrong guy based on the question, in my opinion. So. I don't know how the fuck lots of thing about that i don't know how the fuck you could be a coo and fucking get to the point where you're asking that kind of question being real talk like i don't fucking get it like how the fuck did you even get here dude like you tiptoe your way all around

fucking your whole life to get to this point i seriously doubt it maybe you should reach down and figure out what the fuck you're about and do your fucking job. Andy, question number two. Can a person be good and trusting on a personal level, but untrustworthy in business? On a personal level, I enjoy the relationship with this person, but on a business level level i have zero trust in them based on their behaviors have you seen people who are different in business versus personal or does someone character bleed through together as one i don't have to work with people i like i i don't have to like the people i work with they don't have to like me people I work with. They don't have to like me. We're not here to like each other. We're here to fucking do shit. Okay. This whole attitude of I've got to be friends with everybody and I've got this, you know, and they've got to, that shit, that's nice. It is nice. Sounds good.

Okay. And I do like the people that work for me. The ones I know. Okay. I don't know everybody because we have too many people I like them a lot but it's not required there's no handbook that says you have to like the people you work with in fact there's a whole bunch of teammates on championship fucking teams that hated each other look at Shaq and Kobe right okay we can go down the list of all these people that didn't fucking like each other but still figured out how to win Okay, there's stories about belichick and tom brady how'd they do? I don't really give a fuck

About someone's personal qualities being real talk. I care about 100 first can they do the job and can they do it at a high level and companies that they like, this is, this question is just the byproduct of the situation I just explained in the last question, which is for the last 15 fucking years, we've had the easiest economy ever to win in ever, ever, ever, ever in the history of fucking earth. You guys want your fucking cake and you want the fucking next cake and you want that. And then you want to eat it all. That ain't the way it works. Motherfuckers. There's real competition in the world right now, especially with what's going on in the economy. Your first priority, no matter what, has to be, can they do the job? Can they do the job at a high level?

Okay. After that, then you could start asking them, oh, do I like this person? I don't fucking care. You know what I'm saying? Because here's the true thing about like and dislike. If you want to have real friendship, it's got to be based on respect. So how are you going to respect that person? Well, the way you're going to respect that person is by them coming in and kicking fucking ass at a high level and then even if you don't like them and they don't like you you're going to start to bond you're going

to start to be like all right i don't really like that motherfucker that much but that fucking dude does his job or that girl does her job fucking wins yeah and i fucking like that okay and that's respect and then off of that respect, friendships evolve. What you're talking about is fake ass friendship. Okay. You're talking about nice. You're talking about not having confrontations. You're talking about easy. Okay. That's weak ass leadership, dude. Weak. Because your priority is for everybody to like you, not for you to go do whatever the fuck it is that you do at your business. And that's what it comes down to, dude. This is a competition.

The high level executing people are going to fucking win every single time over the people that don't, even if they're nice. That's reality. Have I ever seen it before? I don't know. I mean, fuck dude. I never, I don't think like that. I don't fucking think like, oh, I evaluate people on their abilities inside my businesses to do their job at a level. And if they're a little difficult, I could deal with that if they do their job at a high level. Now, if they become a cancer, that's a different thing. All right? But there's nuance here.

Yeah. And you're not going to like everybody that you have in your company. They're not all going to like you, but if you can inspire them and coach them and teach them to be better, how do you think they're going to feel about you? They're going to respect you. Yeah. And if they do a job at a high level, you're going to respect them. And if there's mutual respect there, that fosters the opportunity for a true friendship.

So, you know, the question doesn't really make sense to me. Yeah. Well, I mean, I'm assuming there's definitely like a separate conversation for like ethical entrepreneurship, right? Like if they're doing something obviously unethical, why the fuck would you work with them to begin with? Of course. Right? Like I feel like that was kind of like understood. I think people put way too much pressure on that touchy-feely shit

bro listen man this is something people don't understand winning at a high level success at a high level is a fucking war it is a fucking battle. It is not easy. Nobody's going to give you a fucking inch. No company is going to say, oh, well, I'm going to make it a little easier for your company to get this market share. It's a fucking war. You have to fucking take it. And the way you take it is by being better. And the way you're better is by having a team that executes at the highest possible level. Do you know who I like the most? People who execute at a high fucking level. Right.

You know why? Because it makes the objective easier to achieve. Okay. And we convolute and intertwine all these fucking personal feelings and friendships and this and that in business. And dude, to be completely honest, you motherfuckers that run your business that way, that's why you fucking lose. It's a game. You're playing a fucking game. It's no different than playing a fucking NFL game or NHL game or a fucking baseball game. You're either going to win

or you're going to fucking lose it is that so do you think everybody on every fucking like on the fucking houston astros this year do you think every fucking player fucking likes each other on the fucking team do you think they respect each other for being able to do their fucking jobs fuck yeah so dude, it's obvious here. It's just there's many people in business right now that have never operated in a real competitive environment. They've never operated in a true competitive environment because the economy has been so good for so long that it's allowed people who aren't necessarily the right kind of hardened to make competitive decisions and operate a competitive company. It's allowed them to get some kind of momentum.

Right. Okay. But we're getting ready to go into hard times, bro. We're getting ready to go into times where the market's retracting. People have less available income to spend. That means that you have to be much better than everybody else in your category if you want them to spend it with you. That's it. So I want the people who can execute at a high level. And if they execute at a high level, I'll give them a big fucking hug. How about that? You know what I'm saying? No, that's real shit, man. Like, bro, this attitude that everybody's

your friend that's not even true no it's not even true bro you're the operator of your company bro stop paying motherfuckers see how friendly they are right that's real shit man i know that sounds harsh to people that the reason it sounds harsh to people is because you motherfuckers ain't understand what this is about when everybody else is telling you the fucking complete opposite no bro people don't understand what it's truly about they don't want to hear it they want to hear you can be fucking fluffy feeling nice touchy blah blah blah and still kick everybody's ass and those two things don't necessarily go together in fact i don't know that i've ever seen them go together ever fucking ever we have an amazing culture at my companies

not because we're nice because we're all fucking working hard and we all respect each other and value and relationship comes from that it's conditional like it's the whole idea of this conditional unconditional love motherfucking only unconditional love that you have in your motherfucking life is your fucking dog. That is it. Your fucking friendships, conditional. Your fucking relationship, conditional. Your fucking relationship with your children, conditional. Period.

Your kid goes, shoots up at school like they didn't know you validated. What are you going to fucking think of them? Right. Okay? People don't want to address reality. Well, this show is called real af for a fucking reason all the relationships in your life are fucking conditional except the one you have with your motherfucking dog once you understand that now you're understanding reality more clearly

this whole unconditionally love me okay so you could just be a piece of shit i'm gonna still fucking love you that's not reality right i know I know you know this. We've talked about this. Fuck yeah. Absolutely. People do this with their fucking families, bro. Yeah. They bring their family. Oh, I'm supposed to unconditionally love my fucking family.

Well, your family who keeps coming to you and stealing your fucking money or fucking with your income or fucking with your job or showing up at your house at four o'clock in the fucking morning or dogging you out for working hard. fuck that family because they're going to take you down with them. And people have to, people spend so much time being falsely loyal to people who don't deserve the loyalty, bro. Like my family is motherfuckers that got my fucking back. My family is motherfuckers that I know I can count on. My family does not share my name or my blood or my DNA. I look at it completely different. I look at my whole life that way. All right. Some people don't like that. It's how I live. It's how every motherfucker that I know that

wins on a big level also lives. Right. It's not unique. No, it's not unique. It's not just, oh, Andy's crazy. And he's got a, he's, like, oh, no, there's, I'm just telling you the way it is. Y'all just don't like hearing it. It's real shit, man. Guys, our third and final question. Andy, question number three. I recently started listening to your podcast and I find it enjoyable and informative. You talk a lot about doing something about what's going on my question is what can i do i'm not asking this as a whining

uh as whining or saying there's not something that i can do but i just simply don't know how and what i can do as a single person i'm not a business owner i don't have social media accounts i do speak with my wallet and support businesses that are pro-freedom that's a good america but it just feels like such a small thing you have any tips or advice absolutely it's not first I do speak with my wallet and support businesses that are pro-freedom and pro-America. That's a good step. But it just feels like such a small thing. Do you have any tips or advice? Absolutely. First of all, it's not a small thing. Second of all, that thinking that you're thinking that you're so small that nothing matters is why we're here. So I commend that person for actually recognizing, okay, I'm going to do what I can. but there's a reason that i consistently say that personal

excellence is the ultimate rebellion okay because what we actually need in the world is a cultural revolution okay people all these 2a guys and by the way i'm pro 2a all the fucking way brother but they're all they all want to kid up and go fucking shoot motherfuckers okay well there may be a time for that but that time is not here yet. The way. And by the way, let's just say hypothetically that were the time. And let's just say that we were able to,

uh, fix the problems through violence. Let's just say that. What about tomorrow? What happens the day after? What happens tomorrow? What happens the day after that? Okay.

So what really needs is what we're experiencing in the world right now as an intentional demoralization and degradation of culture, they're removing family values. They're teaching debauchery. They are promoting things that make no sense to the average, well-rounded, logical, basic human being on this planet. They're destroying our culture, our memories, our history. There's all kinds of things happening here. And what's really happening on the biggest scale that people seem to not grasp yet is that they're intentionally ruining your quality of life and getting you to accept that you are just a mediocre loser piece of shit. All right. And they do this through branding. We see 400 pound people on the cover of health

magazines when every motherfucker in the world knows that that shit ain't healthy. So you have to ask your question, why are they doing that? Well, they're trying to normalize that behavior so that you will no longer aspire to become better than what you are. Okay. With technology, they consistently push new technology and new ways to, like, if you read The Chaos Machine, which is a book all of you should read, it'll explain in there how they keep us addicted to social media. When you see how they push pornography and normalize all these things, what they're actually doing is they're eroding the

culture a little at a time over the course of years. And so what really needs to happen is we need to become people who are above their shitty culture. Now, how do we do that? Through personal excellence. This is why I say personal excellence is the ultimate rebellion, because if we were all able to become fit, we were all able to make some more money. We were all able to recognize propaganda when we see it, be intelligent, put good shit in our brain. I'm not talking about articles on the internet. I'm talking about books, some of which could be hundreds of years old. I'm talking about actually educating yourself. When we talk about making ourselves better, you have to understand what

that does is it removes us from their potential customer pool. Okay. I'm not sitting, uh, absorbing fucking streaming services for 10 hours a day, nor am I ordering all kinds of takeout on my fucking phone app, nor am I required to take a shit ton of prescriptions because I'm no longer 350 pounds like I used to be. Okay. So I have perspective on this. I'm very healthy. I put good things in my brain. I work very hard to become financially successful. I try to get everybody in the world to be financially successful. That's why I do this shit. Okay. And these things matter because when we no longer depend on them or fit inside their customer pool, then who are they fucking marketing

to? They'll have to change their message and then we'll have to go back because at the end of the day, all these motherfuckers care about is money and power. Okay. Now that's the first thing that you could do. You could become more fit. You can work very hard to make more money. You could become more educated. Okay. These are things that matter. Now, why does this matter outside of removing us from the customer pool? Well, it matters because what it does is it sets an example for the people that you don't

understand are looking at you, seeing what you do and then saying well just because dj does it i can do it too it's no big deal possible yeah but it goes either way yeah just because dj is 350 like you used to be right i could be 350 and we could be fat fucks together where he's not going to judge me we'd be cool yeah but when dj starts to get in shape and he starts to get make more money and he starts to get, you know, some shit going in his life. Now, all of a sudden people are looking at DJ and at first they're saying, oh, DJ, you think you're fucking better than everybody. What are you doing?

Selling drugs. You're kicking ass. Same shit you heard in real life. Fuck. Yeah. Okay. I've heard all that. Yeah.

I know you have. Well, yeah, you told me about it, But the point is, is that what eventually happens is the people will stop criticizing and they'll actually start looking for ways to improve themselves. Okay. And this is especially important for you guys who have kids. Like you have to become the example for those kids. And we, for a long time in this country, have taken what we've had for granted and we have not felt the patriotic obligation of living to the best of our abilities to live for the people who have gone and sacrificed

their lives for us to even have this place right there's an obligation there bro and it's very patriotic obligation like there's millions of people who have died so that you have the opportunity to live and you happen to live in this time and you're accepting mediocre shit that is less than what you could be. That is an abandonment of your duty as a patriot of this country, in my opinion. Sure. No, it is.

Yeah. That's a fucking fact. So if we want things to change, and by the way if we culturally change it and everybody got on this narrative and everybody started improving themselves and did exactly what i said went after making more money went after becoming a better human being went after becoming fucking healthy and fit we remove all of their shit that they can do to us we're no longer dependent on them this is why

they normalize mediocrity and fucking sloth and being you know unhealthy and fucking weird right because that's what they do first like oh it's okay no dj you look fine then once you start to pull away then the demonizing comes yeah yeah but then then then the joining in comes after that right and see most people quit whenever people start criticizing. Like when I first started my business, bro, like at first, you know, this is 1999, dude. At first everybody's like, oh, that's cool. You're starting a business. Right. But like two years in, we still didn't have anything. People started talking shit and they started being like, bro, when are you going to like grow up and get a real job? These are things that people really said to me.

Like, I don't even know who the fuck said them. Like, I keep a fucking inventory. Like, so, and a lot of these motherfuckers,

I'm going to tell you the funny part about that story too. So they will say, they will say, you know, oh dude, you know,

when are you going to grow up? Like these people are graduating college and they're making, you know, 60, 70, 80 grand a year

and I'm fucking sitting here and I'm not making shit. Okay. And these people are telling me I'm not making shit. Okay. And these people are telling me I'm a fucking loser. Right. But I keep going. I keep going. I keep going.

I keep showing up. I keep working hard. And I use their criticism as fucking fuel. I take it and I put it right here in this chip on my shoulder. That's fucking massive, bro. I have a massive chip and I try to add to it in every way possible because that's how I'm driven.'s how i'm driven yeah i'm driven to jam this shit down motherfuckers throats and i'm very good at it that's what works for me you think it don't work you say oh well that's the wrong reason i don't know is it right

i don't know let's fucking look around right let's be realistic everywhere everywhere i point my fucking camera i get half a dozen of you fuckers talking about I'm bragging. Motherfucker, I can't help it. Everywhere I look, it's fucking winning. It is what it is. Okay? But those same people, those same people who talk that shit, once it was clear that I was doing something, they changed their tune. A lot of them started fucking following my lead.

Okay? A lot of them fell in line. A lot of those people are becoming better at their path in life because they're witness to what I've done. Yeah. Okay. And so this is the way it works. So if you're out there trying to do something like this person,

you're trying to improve, get ready for some people to question in the beginning, but that's okay because you're going to get the fucking last laugh. You're going to get the last laugh because you're going to change your whole fucking existence. And not only are you going to change your existence, your kids are going to change their existence. And because you change those kids' existence, they're going to change people's existence. And this is the cultural revolution of personal excellence that we must have, because if we can actually change the culture, we won't ever need a fucking violent revolution right you can't have

one without the other and a lot of you guys that call for violence all the time you you guys are the fat lazy pieces of shit that i'm talking about let's be fucking real dude let's be real look at mountain you taking over go fucking look in the mirror go look at your bank account right you got some cool guns cool bro i get that you like america but you're not exactly living up to the fucking standard that it was that you could and that's a fucking failure on our individual part so if we could all step up to that and we could all become that now all of a sudden we're in a situation where the culture has changed and when the cultures change they don't have customers to fucking propagate this bullshit to it's happening

it's happening right now like bro pete when you know two years ago when people put 400 pound person on a health magazine you know half the country was like oh my god it's so brave i'm so proud yeah but now when they do it people are like this is fucking ridiculous like we're fucking over this shit yeah and that's you know because people know it's bullshit it's fucking now look dude if you're a heavy person and you're happy with how you look genuinely i'm totally cool with that i've never found anybody no they're lying bro because i used to be one of them yeah i used to be that person i used to be that fat fuck that pretended like everything was cool i was that guy i was the person who was the life of the party and always happy and always talking about how it was okay that I was fat, making a

joke out of it and all this shit. Bro, I know you ain't fooling me. You might be able to fool everybody else. You're not fooling fucking me. I've lived a lot of my life like that. That's why I know how much better it can be by actually taking charge and changing that. That's why I dedicate my life to it. I can't help the way the reality is, dude. You know, like it is what it is, but people are getting, people are starting to move back into what's real. People are starting to move away from the fucking shit that they know makes no sense. And if we want to fix things, bro,

there's plenty you could do. I just laid out a whole bunch of shit. You know what I'm saying? Like, it's not about, it's not just about, um, you know,

you got to have a platform where you got, listen, that that's the big, that's the, that's the mistake that keeps and allows this to continue on. You are the platform. Yes, bro. We all are. And it doesn't matter if you're even on Instagram or even have an account or none of this shit. It's not what we say. It's what we do and how we live. It's not even what the fuck I say on the show, bro. That's not how I'm contributing. Like people

think, Oh, well he's, you're talking to millions of people. Yes, I am. However, here's the reality. It's how I live my life every day. That's what making the difference. Exactly. You see what I'm saying? Absolutely, bro. Absolutely. So we have to get rid of this mentality that like, oh, it's just little old me and I don't have the... Bro, you have way more influence than you could possibly ever comprehend. Think about your kids. Think about your siblings. Think about your parents you could inspire. Bro, my dad and my mom, my dad lost 40 fucking pounds. My mom lost 100. I didn't ask them to fucking do that. They just fucking did it. My dad doesn't drink anymore. You know why? Because I don't drink anymore. You see what I'm saying? Like, bro, you inspire people. It may not

be everybody does. It's not just me. It's not just you. It's not just these. It's everybody. And we've lost that. And they've made us lose that intentionally through their propagation. They want us to think we are the only one that thinks this way. They want us to think that we are a bigot or insensitive or something wrong with us because we look at the cover of a fitness model that's 500 pounds and we say, that's bullshit. No, it is bullshit. They're trying to get us to accept something that is far less than what we could all actually become for the benefit of them. They're creating a complacent, mediocre, mega consumer of technology, of drugs, of information, of fucking food. You don't want to be that.

Be the opposite of that. If you're personally excellent and you lift yourself out of that fucking bullshit, who are they going to sell their shit to? That's the real solution. So when I say personal excellence is the ultimate rebellion, that's what I'm talking about. Because that ripple effect that you're going to create by getting your shit together is going to be massive, dude. Massive.

And just because you can't see it now because you probably haven't made that many changes, go make the changes and come back and tell me in fucking a year how much difference is made for the people around you. If you get better, other people get better. If for the people around you if you get better other people get better if other people get better other people get better right right eventually that ripples out across where we get enough momentum it's a fucking tsunami yeah for real dude and that's what we need we need a fucking tsunami of personal fucking excellence and responsibility these are the things that made this country great over the course of 246 years. This country is supposed to be the greatest country in the world. It's supposed to be based

on one's own individual liberty and responsibility. And we as citizens have handed that over to a bunch of people that get very, very, very wealthy by us living an existence that is less than what we could potentially be. And who loses there? We do. We lose. Because at the end of your life, you're not going to be saying anything other than, fuck, dude, I fucking pissed away my whole life. And you ask me how I know, because I've had two situations in my life where I nearly fucking died And both times it was one of the worst things best things that ever happened to me Worst because it made me realize holy shit I haven't done anything and I got to feel that regret, right?

They misdiagnosed a brain tumor in me in 2011 or 12 And I thought I was going to die for two weeks. They told me it was inoperable, ended up being a cyst. That two weeks, bro, were the hardest two weeks of my life because I had to sit there and ask myself, what the fuck was the purpose of your life? And do you think there's any mistake that I've gone on and changed my whole fucking existence? Based off of that, yeah. Yes. And I'm telling you, bro, whole fucking existence based off of that. Yes. And I'm telling you, bro, you don't want to feel that.

You don't want to have that feeling of regret at the end of your life that you didn't fucking squeeze every bit of fucking juice out of the opportunity that you had. I'll never. I won't. I will continue to go until I'm dead. Real shit. And not a single one of you motherfuckers will ever be able to say anything other than that. I will go until I'm dead. Real shit. And not a single one of you motherfuckers will ever be able to say anything other than that. I will go until I'm fucking dead.

Ooh, well, that's not really a life. Well, it's my life. It's real. Well, guys, Andy, that was three, man. That was some... I loved that. Did you? Yeah, fuck yeah, man.

All right, good. I'm glad you did. Yeah. Maybe other people will too. Yeah, I hope so. All right, well, Andy, guys, that's three. Go pay the fee. All too. Yeah, I hope so. All right, well, any of you guys, that's three. Go pay the fee. All right.

We're from sleeping on the floor. Now my jury box froze. Fuck a pole, fuck a stove. Counted millions in the cold. Bad bitch, booty swole. Got her on bankroll. Can't fold. Dusted no.

Head shot, case closed.