REAL AF with Andy Frisella - 461. Making It In America Ft. Peter Roberts (Origin USA)

Episode Date: January 25, 2023

In today's episode, Andy & DJ are joined in the studio by the founder of Origin USA, Peter Roberts. They discuss the history of manufacturing products in the United States, the impact entrepreneurs can have on society and culture, and why America should not rely on other nations for its goods and services.

What is up guys, it's Andy Purcell and this is the show for the realest, say goodbye to the lies, the fakeness and delusionsusions of modern society. And welcome to motherfucking reality. Guys, today we have an awesome episode for you. Going to be a full-length episode. I'm going to get right into it. I got a good friend of mine who's come on the show. We've been trying to get the show together for a number of years now. Somebody I have a lot of respect for, especially what they're doing, especially what they're about.

I've got my good friend Pete Roberts here sitting in the studio. What's up, brother? Thanks for having me. Stoked to be here. Awesome to have you. You guys don't know who Pete is. Pete is the founder and CEO of Origin and also Jocko Fuel. He's partnered with Jocko and a good friend of mine as well.

And they're doing some amazing things in business. And so we want to sit down and just have a conversation. DJ's on the show too. What's up, dude? What's up, guys? Yeah. So this would be a full-length episode uh and if you tune in other times you're going to find out that we have multiple sorts of episodes different kinds of variety plethora of episodes i guess is the word i'm looking for um we have q a uh we have real talk which is 5 20 minutes of me just talking shit and then we have cti which is our current event shows where we pull up topics on the screen we might pull up a couple topics

today get into it too much um and then we make fun of them that's what we do so this is a full length episode uh we're going to talk about a lot of important things that are going on in the world and some of the great things that you guys are doing over at origin uh if you guys don't know like tell them what you do man about origin something that that i've admired what you guys have been doing because it very much so aligns with what we believe here as well at first form which is very pro-america american jobs american products top to bottom um and while we are not completely made in America yet, you guys are. So let's talk about that. Yeah, I guess when you like distill it all down, you could say we're trying

to bring the knowledge back and the machines and rebuild America's communities that have been abandoned over the past, let's say 20 years. And so, uh, kind of without compromise, trying to build stuff in America, which we've, you know, took a decade to try to figure out. But now we're full-blown making stuff in America from the field in Texas and Tennessee Delta region, the cotton field, all the way up through spinning, weaving, knitting, and obviously cutting and sewing manufacturing.

But on an American supply chain, which I like to refer to as the origin factory blockchain, which is a blockchain of manufacturing, which is all local, all the components sourced in America. So there's no greenwashing or, you know, there's no lies behind, oh, we're bringing this part in from here and that part in from there and we're assembling it in America. So just a different, a different way of approaching it. I'd say a little bit of a crime of passion. Let's talk about that passion.

What's, uh, why, what, what got you interested in this? You know, I, I, I think there's a, I explain it as a market dynamic. So I'm a Gen Xer. I'm 43 years old. Same. Yeah, same. Same age. So we knew our grandparents.

My grandfather fought in World War II. You know, I listened to his stories about coming over here to America as a first generation Greek immigrant working in the Peabody Tannery in Ipswich, actually in Peabody, Massachusetts, pulling tacks out of the leather hides. My great-grandmother working at the Lowell spinning mills as a Lowell mill girl. You hear these stories, and although they're like, you shouldn't work in a factory, you should get your education, They romanticized about the hard times. And it was always something in the back of my head. And then you've got the Gen Xers and we basically heard these stories firsthand. And then our kids, I have kids

17 and 20, they didn't have those direct stories or the direct experiences firsthand. They learned most of their information through a two-by-five screen. And so they've never really had any true experiences. They don't know where their stuff comes from. They don't know where their stuff is made. They don't even know who's making it. And so you have this dynamic of the greatest generation they're dying off right now and they're almost gone and their stories are left with us the gen xers the ones who right now

are the next to step up and hopefully change the course of america that's my goal at least like like to shift direction yeah let's let's make a pivot because if we don't- Something we share in common. It's going to be bad. And so origin exists to bring not America back to its roots, but the ideals of what this country was founded on. Of course, I'm from New England and a lot of it kind of started there in the mills and factories. And I watched the mill shut down, graduating high school in 1997, 1998, the Bass Shoe Factory shut down, the Hathaway Shirt Factory shut down. These factories one by

one started shutting down, not just in New England, but across the country. So all of us, us here in this room, I'm sure, and folks listening in some way have been connected to this, uh, and I, and I just think between the, the, the, whatever politicians, the corporate Raiders, ultimately greed lives in all circles. Uh, it doesn't care if you're right or left. Greed doesn't care. Uh, greed can hop around and that's what happened is greed tore the country apart, sent it and sold it to the lowest bidder and we're left holding what?

The past? Yeah. And what does that do? Well, it drives all sorts of substance abuse, drugs, alcohol, depression, communities deteriorated, people relying on the government to make decisions for them. And you just end up in a very dangerous cycle. So origin exists to proliferate a different message, a different idea that if we look back, we can learn, but we can do it a better way.

And we got to take care of one another. So that's really the long-winded way, the long-winded answer. Dude, I think it's spot on, man. I think people don't think enough about, I had this guy one time who I'm really good guy. He's very wealthy guy. He's a tech guy and he's, he's from China. Okay. Uh, very, very, very smart man, good man, respect, a lot of respect for him. And him and I were having this exact conversation about how, you know, we are doing some of the similar things that you guys are doing in terms of bringing everything back to sourced here, made here, here, the jobs here. And that's very difficult to do in our industry because a lot of the ingredients that are made aren't made in the United States yet.

So that's where we struggle. And that's some of the things that we're working to overcome. But he argued with me and he's a very, very smart guy, much smarter than me. He goes, well, look, man, you know, I appreciate that passion, but here's the thing. You know, if you're buying t-shirts in Guatemala, you know, you can take the people here in the United States that would make your t-shirts and you can give them better jobs. And, and we, we got in this like argument about it. Cause I'm like, well, yeah, yeah dude but here's the thing not everybody can do those jobs and so what people forget is that simple manufacturing jobs are required for people to have purpose when you're talking about uh you know the drugs and the broken homes and you know like

here in the midwest we got we got a meth problem right yeah and i think i think a lot of places in the country have it now but those things didn't happen when people had shit to do and they could earn money right and and we've lost that in america because of what you said because dude these dudes that were manufacturing you know when we were coming out of high school they they wanted to get bigger bigger bigger at any cost and they sold our manufacturing to other countries and then we were left with a class of people who were manufacturing class, hardworking, blue collar people with nothing to do. And dude, that's killing our country.

And people don't realize that. Yeah. You know, we can't be a service-based nation. And we really can't even be a nation that's a middleman. You have to make stuff. You got to have some type of resource that you turn into something to offer someone and i'm not against um trade people think you know oh well pete maybe he's like a protectionist i i i'm actually like i think trade is very important you know we we we have to have trade to have you know i mean

the poverty level of the past 25 years has gone way down globally like it's a it's a big deal and trade is important in that respect but i don't think you should sell yourselves out and sell your soul and and i and i say like that's where that's where like greed comes into play for sure. But it's for me, like when I look at the people and if you look like in our brand book, origin brand book, you know, the first thing is we start with people, you know,

and what, what that means is we do put people first, not everybody. I'm a college dropout. Not, not everybody is going to go to college and not everybody wants I'm a college dropout. Not everybody is going to go to college. And not everybody wants to. Between the trades, and of course,

there's not a lot of factory jobs now, but factory jobs are some of the most fulfilling jobs. When you're working on something, at the end of the day, you turn around, and you look back, and you say, man, I built that. I made that thing. But the cool thing is now in this day and age with technology, there's a relationship between the maker and the consumer. And our goal is to connect the maker

and the consumer. Right now there's consumerism without knowing who makes the stuff and it drives fast fashion it drives you know like throwing out throwing out goods landfills green washing like it just it drives this it just drives something that we're not all about and we're all about like build things to last a lifetime we hope you wear it out we promise it'll never fail you so now i have a couple products of yours and i can attest to that yeah they are well made yeah the best the best made jeans ever appreciate that yeah it's it's uh that's freaking awesome to hear that it's the truth and and i just like if you walk through our factories and we're not as as as you guys. And this is, by the way, walking through this place is freaking inspiring because I hope

to do the same thing, build a campus for Origin, America's Future Factory, and an old farmland in Maine. That's the goal. That's the dream. And so seeing you guys doing what you're doing is just phenomenal. Well, I think we inspire each other. Yeah, I appreciate that. So if you walk through the factory and we are,

we have factories in Maine and North Carolina and about 500 employees. And in Maine, you're going to see 60% of the employees, maybe even 70% are between the ages of 20 and 30. Wow. People walk in for the first time. They're like, what is this?

I'm like, well, and I explained to them the market dynamics, the greatest generation, the Gen Xers, and these kids who haven't had any real experiences. When these kids walk in a factory for the first time and see something being made like a pair of jeans or a hoodie or a pair of boots and see these looms going, I got a kid who runs the weave room up in Maine. He's 24 years old. He's the only one with the knowledge to do that in New England. And he's passing knowledge on to two other 20-year-olds

because the old-timer who taught him passed away a couple years ago, and he's the one that got us started. So the knowledge is disappearing. And there was a guy uh during the free trade in the 90s you know before the during the nafta but ultimately it was the world trade organization the wto and he sat there i think it was front of congress whatever he said who the hell wants to sit in front of a sewing machine he made a comment in a decision for the american people in the factories around america

because of his world view about them that that's a that's a judgment against the people doing the work i tell you there's a lot of damn people that want to do the work not not only that dude it's it's an it's an insult 100 it's a it's a it's a mirror of the total disconnection of those fuckers up in Washington. I don't know how you feel about cursing, but I curse here. Good to go, my wife. I'm the balance. My wife curses like a sailor, and I'm the balance.

That's what they are, okay? And they are totally disconnected from the working class. You sent me that picture of you flying in, right? Yeah. Yesterday. And it's beautiful landscape here in the Midwest and they call it the flyover States.

Yeah. And they, it's so disrespectful to the majority. People don't understand. That's the majority of the, of America. The majority of Americans are rural Americans. There are people who need shit to do yep and we want to produce

things and these people continuously do this man and i don't understand when they're going to figure out you know trump was on it a little bit like he started trump gets it when it comes to that uh the american-made stuff but like i never i cannot understand like is this just a thing where they're getting paid to do this shit? It's, it's actually, uh, it's a slow drip of propaganda. And that propaganda started, you know, in the late eighties, the early nineties there after world war two, you know, we had, um, it wasn't sanctions, but there were quote, they called them quotas. And so the U S had folks that would go around to every country

and allow so much to be imported into America. The problem was with the instability post-World War II, after the ally powers, Russia went back, they took East Berlin and the allies, we took the West, is trying to nation build because it's really this idea of free market capitalism versus communism and in america decided it would sacrifice itself and you know someone's going to beat me up about this but i have my perspective also growing up really you know in a in a in a very well we hate communists here yeah yeah i'm just being honest

yeah no i mean so it's it's like you you've got this post-world war ii mindset america trying to nation build well guess what you do to nation build you open up america for trade we've got the biggest consumer base we spend the most money so if you open up america for trade and you let these countries manufacture well then you kind of have control over them at least it's they're on a leash so to speak so they're not going too far into communism and and it's just a it's just a way to try to keep control and you heard ross perot say it you're you know you're going to hear a giant sucking sound of your jobs and factories going south. Well, the WTO is even worse because it just got spread.

And it's like, it's like we took the moral high ground and we don't know what's happening overseas and who's doing what. You can dig in and you can figure it out. But the sacrifice was the people and the communities. Our government, politicians teamed up with corporate raiders and they sacrificed the american people and then they said and you can't bring it back and then i said that's fucking bullshit you can't because what you're saying is propaganda and you're living in a world 40 years old and i'm living in a world and I don't know any better because I'm naive enough to think that we can do this. And I think we have to do it, man. We got it. Like, I don't,

I don't think like guys in our position, and this is kind of getting off the subject a little bit, but I almost feel like our generation has failed to step into the leadership that it needs to, to preserve what's going on in this country. The good things that this country is representing. I mean, I know we've had a lot of interference and an abnormal amount of interference from our government. But dude, it's our time.

You know what I'm saying? And these old, these old people who are going to be dead in five or ten years have sold all of our shit they've sold all the places of american pride like when you used to go to a small town and you would meet people in a small town and they would say well i work over at the you know shoe factory and they'd be you know but they'd be decked out in those shoes and their family wore those shoes and like it becomes a sense of pride and community and i personally believe that a lot of the reason that they are removing this is to demoralize our nation so that we can become a more co well i think the eventual

goal is absolutely communism but um we run in this we run into a situation where all of these things are getting removed. Our communities have no pride. Our communities are turning to self-destruction. And when you have no pride in your community, how can you have pride in your country? Yeah. And to your point, the communities and the factories were the melting pot of America.

People from all different backgrounds came together to do hard things together. And so there was kind of a common and mutual respect. I know it was imperfect. I've got old-timers that worked for me that worked in these old factories, and I've heard the stories. But it was at least people believed in something together and they were willing to and they were

willing to trust one another to have their back to watch that machine you know like to to to take care of one another and and now we're so separated it's almost like and you mentioned trump earlier like and he had some good policies he just from my perspective he wasn't the best at uniting people he led by a little bit by dividing people like i'm going to speak to this consumer base which is great marketing by the way i think i totally agree with you you know but it's like this but like but i'm gonna i'm gonna talk shit about these guys and it's like well how are you going to get people to listen to you if if you aren't united it's not a uniting message i i agree with that 100 bro that's a message that i've tried to communicate i try to tell people i'm like bro i really his policies

were great and there's not a person that could argue that yeah if you argue that there's something wrong with your fucking brain okay but at the same time i also understand the flip side like when i look at like how the media was treating him and because because dude when you have all the fucking cannons coming at your face and nobody gives you credit for the great things you're doing which he was doing great things you have to brag you have to attack and they put him in that position on purpose to do you know to unravel what has been unraveled at this point. Constantly on defense. And I don't watch television and I don't watch the news.

I don't think he had to do it the way he did it. Yeah, he could have done it differently. In hindsight, I think if he would have just spoke to everybody and been a true united leader, he would have accomplished the goal that he was out to accomplish, which was to remove or drain the swamp, so to speak, to get rid of the establishment. He might still do it because it looks like it's happening right now. Maybe it's not drained all the way, but we fucking see who's in there just keep him off twitter yeah but like had he spoke to everybody i think it would have accomplished the same goal that he was out to accomplish because you would have more people buy into his messaging and if he if he could have been like listen and and of course i don't agree with all of his policies, but there's some certain ones that affected me. Like, I want to make trade fair.

I said when we started, I believe in free trade. I believe in fair trade, actually. So I mean, first of all, you got to get people to listen. But there's a lot of business sense there when talking about free trade and fair trade, and that if we're gonna build and export something, and someone else is gonna build and import something, there should be a fair exchange. It should be a fair exchange, because what screwed this all up

is true runaway free market capitalism. It's runaway free market capitalism, where there's no, it's not fair. It's unethical. Yeah. It's unethical. And if you're going to- That's what we talk about all the time. Ethical capitalism. Yeah. And there needs to be a change to how we talk about capitalism too, because I look at it in two buckets. I don't look at it as capitalism communism. I mean, because I think it was Karl Marx who wrote what, Deuce Capital.

And then all of a sudden, people started referring to it as capitalism. It was just free market is what it was. It's free market and freedom is the key to that. And then there's communism. And then this idea of capitalism, this term kind of came in the mix and it gives everyone a finger to point at is capitalism, capitalism. But when you start talking about free and fair trade and ethical capitalism, like I said, greed plays in all circles. It doesn't matter. Greed doesn't matter.

But when you give greed a vote, the worst is going to happen regardless if you're in a society, a free market society like America, or if you're in a society, a free market society like America, or if you're in a communist society like China. I mean, it's actually quite an interesting dynamic. I've been working on a film I was telling you about for a few years. It's going on Netflix, right? Hopefully. We've talked a little bit with Amazon. We've talked to History Channel. They passed on it because it wasn't the right programming, but they were like, this is freaking phenomenal. We're just not going that direction with programming.

But we've self-funded this thing, and we've been all over the world. My exec producer, Steve, he actually is coming back from Europe after nine months there. He's been here for nine months filming, interviewing historians, traveling, doing research, all that stuff. And he's coming back this weekend. I mean, it's freaking incredible what we've discovered. And I'm trying to think about what I can share and can't share. But I'll share some of this about communism.

And hopefully he doesn't get pissed off at me, and capitalism and free market. And just to give some context, Steve, I apologize, brother. And I'm not giving the film away. But post-industrial revolution, industrial revolution, Manchester, England was where these agrarian societies and cottage industries moved from being farmers to working in factories. And it was like eight men in the factory could do the work of what it took 800 to do.

And so this city, Manchester, England, it's, it sprung up. There was some new inventions for machines and all of a sudden mechanization started and the infrastructure they built in Manchester, England could not sustain the machines that couldn't sustain what the machines needed to be fed. And you have this economy of America supplying cotton, that cotton being turned into fabric in Manchester, England. And there's a whole bunch of stuff behind the scenes that I don't want to get into. But when you look at Manchester, england it was the location that angles and marks looked at and saw the oppression of the people and the working conditions because free market capitalism there was no human rights and free market capitalism right they made slaves out of these

people they made slaves out of yes so slaves in america slaves in england it's taking the worst possible example and making a judgment against entire right market and so and so out of manchester england you know what came out of that was two things free market capitalism and from the same city the ideas for the communist manifesto and these things happened at the same time people don't realize they sprung from industrialized manchester england and and so you have this new idea but now you have human rights you know you have frederick douglas over there he's he's you know which is an incredible story um you got abraham lincoln fighting on this side in the u the US trying to abolish slavery and bring people together. But industrialization in the free market is driving the whole thing.

It's driving the whole thing. People always seem to self-correct. When pushed far enough, people will come together and there will be some type of rebelling. There will be. It just takes quite a big push to make that happen because people are scared for whatever reason. But from that industrialization, America started in this direction, the free market, building factories, America's war machine, and World War I, World War II, big time America's war machine. And then you had these ideas for communism,

going to Russia. Lenin was the first one to really put communism to play. It failed initially. Reading the Communist Manifesto and applying those principles principles stripping the food away from from his citizens to feed his red army to go on his war margarine murdering all the elites in russia five million people starving to death i'll take the free market and freedom over communism any day. And so what you have is you have this cycle of, how do I say it? This cycle of greed. It's a cycle of greed is what it is. And it's a cycle of evil.

And it exists in both places. And it exists in both places. You took the words out of my mouth. And it exists in both places. And the words out of my mouth and it exists in both places like and i'm not gonna say like uh there's people that aren't happy living in in china or elsewhere i know there's there's happy people you know and and i don't live there and i don't have the context to judge you know how they go through their life and i think there's been generational you know some generational let's say um now color not brainwashing because it's their it's it's it's their reality but it's all they know it's

all they know how can you explain freedom to someone who's never it's never existed in the front of their face exactly it's like explaining a color to a blind person yeah and there but there's no upper trajectory that's why they talk about you know that's what reagan when he said freedom's only one or two generations from from being extinct it's because and and we're close to having that happen here yeah we are you know because dude these kids now and i'm not getting off the topic but like these kids are 20 years old now they don't really understand what real freedom looks like and when they get to be 40 if the people like you and me and the people that are 35 and up don't step the fuck up yep we're gonna we're gonna lose it and it it'll rate, you cannot explain it to someone.

It's too far removed. Dude, it's in danger of being extinct globally. Yes, exactly. And it's actually scary to be raising kids in this day and age, but if we do not learn about where we came from, we are gonna make the same mistakes. And because greed doesn't care, greed always is there.

And, and when you look at industrialized Manchester, industrialized America, you know, all these folks who, who built the infrastructure of the nation, good or bad, good, bad, and ugly, because there's a lot of ugly, they did something. Communities were built around the mill towns. We had the westward expansion that they call the flyover states. good or bad good bad and ugly because there's a lot of ugly they did something communities were built around the mill towns we had the westward expansion that they call the flyover states it's the it's the it's the states that are actually feeding the hard-working americans um you know those blue-collar folks getting up day after day morning 3 30 in the morning exactly like going out in the freezing cold grow your fucking food exactly so i mean it's

we're in danger of because we don't make things anymore because our communities are broken and because because people don't have purpose we're in danger of losing it losing it really losing it you know and it starts with and i'm i'm not against uh all social programs i i like to tell people like hey listen in 2008 i lost everything and and i and i had to like a lot everything except my home actually and barely i didn't have anything then yeah i didn't have anything to lose yeah well it wasn't much but it was it was a lot and like man i went on state health i went on state aid for six months like healthcare i went on healthcare for six months and i was like i have two young kids they're freaking

both under five years old and you know and it but it was it's supposed to be aid so that you can get back on your bridge of a gap yes yeah bro they're listen i have to be abused no exactly that's that's the point no see people here like when they hear people like you and I speak, they draw conclusions to say that we're against social program. No, dude, I'm not against that. There's people in this building who I know for sure have had to use those aids to bridge gaps, who grew up in that situation where their family had a death or unable to provide or there was a situation where they needed that help and there's lots of

people of all races that need that assistance this is not a race thing or dude sometimes it just gets really hard and we have a duty as americans to take care of our fellow americans and that's what those programs exist for but they don't exist for uh you know manipulating the program to get more and more income and you're not doing shit and sitting on the sideline of life while everybody else produces and pays for that that's the most anti-american shit that exists that's the danger of it's like like when you're more incentivized to stay on it, you're not incentivized to get off of it. We all know that they are incentivized intentionally to stay on it. 100%.

I think that's what's scary is like, you know, when I was growing up, I grew up in a one-parent family and, you know. Yeah. Yeah. Four kids, you know. So, I mean, you know about those government provisions, that government cheese, man, that big block of cheese. You know, my mom was on, you know, she was on welfare for a while.

She ended up going and getting her degree and then her master's degree. And, like, the last thing I wanted to do was be part of the cycle. Like, I had so much motivation to not to leave where I came from, but to just improve my life. Like I, I saw my friends, parents and the success they had. And I was like, I remember, I remember I was, uh, I was working at a ski mountain and I used to get up there i call them yuppies all the flatlanders used to come up and i used to scrape the steps going up to the mountain you know and they'd show up in their nice cars and and all that good stuff and i remember just thinking like why am i here and why are they there and if i want to be here what decisions do i need to make now to get there dude you know what's funny i'm now that you're speaking about that i'm starting i'm like starting to remember some of the things that like i thought about too

you know like people are because we talk about greed earlier they think it's greed but it's not actually greed you can take all my shit man i'll leave it i live in a damn teepee i don't give a shit listen i am an enjoyer of nice shit all right everybody knows that especially when it comes to cars but here's the thing that that was only part of it that was like that's the part we talk about like when i talk about because a lot of people on material success i'm not one of those people because i know how motivating it was for me however the main driver for me has always been that i just didn't want to be fucking broke yeah i didn't want to be one of these people who had no options who couldn't make choices who had to be told what

to do i i'm not good at being told what to do i never have been same way yeah so like i i just wanted to get myself in a position of financial freedom. You know what I mean? And it was more fear-based than it was like, greed-based for me. And I think that reflects in how I operate my companies now because a lot of people walk in and they say the same thing that you're saying. You know, they're saying, holy shit, this is really cool.

And you can feel the vibe and all that. But the reason that all exists is because we actually give a fuck about these people you know what i'm saying and we run our company in a different way than than what these greed companies how they run their company it's a different type of capitalism yes it's it's very ethical we well that's what dj and i talk about this all the time because we do all our 75 hard walks together yeah and uh we talk about fucking everything, right? So we always talk about, it's not pure capitalism that's good. It's an ethical capitalism where the entrepreneur, me, you, we feel responsible for the lives of the people that we employ. And so we work to create

the opportunities for them to grow. I just did a Q&A show. I don't know if it's going to air before or after the show, but I just talked about this. I just recorded it an hour ago about how this company, for me, stopped being about me a long time ago, like a long time ago. Now it's about all these people who come in here every single day and have invested their lives and continue to invest their lives. I want to create lives for them. I want to give them the opportunity. And that's the problem with pure capitalism is it's not that.

Doesn't take people into consideration. No. They look at the people that work for them as a line item and they say, these people cost me X. Oh, well, the lines don't add up. So we'll just cut 50% of those people. And that's how most businesses are run at a big level. And I want to ask, this is what I've been dying to ask you. But I think this is why we are seeing, I'm seeing this in undisputable data numbers, that people are turning away from Globocorps-america pro-freedom non-woke businesses um 100 yeah i mean dude do you do you do you i've been talking about this shift for the

last three years on this show where people are becoming more and more aware uh you know of woke culture of of the the irresponsible capitalism the the you know and what's fuck now that i'm talking it out it's so weird because these motherfuckers push this woke shit talk talking about how they kept how you know it's not fair and this and that and this but they're the first companies to lay off 50 fucking thousand people when things ain't right on the books and they're gonna then turn your attention elsewhere yeah that's like that that they're so full of shit dude and i and i actually call it like i say okay well there's you know there's this extreme you know kind of like they're calling it the wokeness but

i i actually say there's an awakening happening i agree so there's a there's an awakening happening and if we don't wake up there's gonna be a great reset do you do you feel do you feel that the trend like are you seeing that too yeah people want to be part of something meaningful yeah and because every time i talk about it pete bro people are like oh bro that's fucking bullshit that's not the way it is i'm like dude i'm on the ground i'm telling you what the fuck i see i'll tell you i i have i have moved to maine in the past past year or come on board with a company the past year. Our new VP of product for Origin came from Under Armour. Our guy that does all of our demand planning, 17 years at Under Armour.

Our COO came from Danone, Dan and the Yogurt Company. We got another guy, our content media director was the CMO of another company. He came on board. And when I ask all of them why, it's because it's meaningful. Actually, they want to be part of something that means something. And they don't want to live in a world where they're not proud to raise their kids in. So they want to be part of the change, I guess, part of the awakening of sorts. And I think we've lost our soul a little bit too as a country, but-

Oh, a lot. And I think it's been intentional. Yeah. 100% has been intentional, but it's very scary to think about where we're, where we're at right now, but people want, it's not all just monetary decision-making. There's decision-making for people that has to do with where they can live, how they can raise their kids, you know, what they're going to be part of for a team. And most importantly, what they're doing day to day and the culture they're going to be part of. And I, I say like when,

when our, I mean, we have some workers in our factory in Maine that like have dealt with physical abuse. Um, and, and I, and I won't go into some of the stories, but some pretty horrendous,

some horrendous things when they're in that factory, it's their sanctuary and it's only their sanctuary if the culture is right and when they leave at the end of the day they can't wait to come back the next day because they're not getting fulfillment at home they're getting fulfillment at work and i think that that putting people first like you guys do here like you can walk around here and you can just feel the energy of the team that is so important for the future growth of America. And that's the only way we're going to change. If we don't give people a reason why, if we don't give them the why, we will not change. We're going to go deeper and deeper

generationally into this dangerous direction. of of no purpose no purpose no pride no fulfillment yeah no no pride in self no we're seeing it yeah we're seeing it and we're seeing it propagated to us everywhere this is why we see them propagate the the 400 pound healthy person bro that ain't fucking healthy did you see the food pyramid yeah bro is that is that a real thing oh yeah i don't i don't know it's like so hard to tell like the magical magic magic charms yeah and like frosted mini wheats and they put like steak last yeah i'm like oh dude this can't be attack on attack on meat bro like the whole attack on red meat is is totally it's a total fucking lie. It's a total lie.

That's the propaganda, but people believe it. Well, that's what I was going to ask you guys. I feel like the people, the Americans themselves, I feel like they're starting, there is a shift that's happening. I mean, do you guys not agree? I mean, I think it's what he said. I think there's an awakening happening. And I think every single day, and I know this this to be true because when we first started talking about this dj on in the beginning of real af we used to get a lot of pushback and now like i don't really

get much pushback i mean i'm against some you know regular troll shit right but i'm not talking like actual fundamental disbelief and pushback there people are starting to align right and i've what i see now is i get i get people in my dm saying man you know what i thought you were full of shit whenever i said this when you said this three years ago but dude i actually agree with you now i see you and by the way credit to those people i appreciate that but you know i think more and more people every single day are totally recognizing that we are intentionally having our country, our livelihood, our traditions, our pride, everything that's made America great, diluted and destroyed intentionally for the benefit of people that ain't us.

And when I say us, I mean all of you guys listening. Every single, even you guys just listen to hate. I'm talking about you too. Listening. Right. And when I say us, I mean, all of you guys listening, every single, even in one, even you guys just listen to hate. I'm talking about you too. Listening to hate. Yeah. You're, I got some of those, but yeah, but, but you know what? You guys are still us. Well, you're on the team, whether you realize it or not, it's us and them, man. And, and them, they don't care about us. And we're in a situation where we're losing all the great things like bro i i was you know i bet you know this uh the listeners i think probably know i was sick very very sick for the last week or so um and i watched yellowstone bro it's like yeah so i started watching i started watching 1888 and then's good. Yeah, that's good.

And then I watched the Yellowstone series, which I'd already seen, but I watched it again because this is how much time I was down. So I watched the whole 1888 and then Yellowstone. And the whole time I'm watching it, I'm thinking, I'm like, fuck, dude, that was better. It's a better time. It's a better way to be. It's a better, like, even the way they held people accountable was better.

Like, we have respect for each other. There was laws. There was order. There was respect. You know. Push my sheep, push your sheep up on my mountain and you're getting hung. Yeah. Hey, you know what?

I told you not to do it. My wife has definitely been referred to at times as Beth Dutton. Yeah. Well, she's a little savage. Yeah, that's probably real good for you, though. It is. Well, we've been together since we were 16, so we've, you know, it's good.

Yeah. But yeah, that's a good series, and it's interesting the... But it's a total reflection of what we're talking about. It's like the way they try to take... They're bringing awareness to it, though. Yes. They try to take, they're bringing awareness to it though. They're using the subject matter to bring awareness to it. Taylor Sheridan,

the guy who produced, dude, that guy's a fucking genius. He's a genius. Yeah. He's a genius. I, he's a good actor too.

Yeah. He is good. It's, it's like, and that, and that honestly is what we're, we're trying to do with this, with film we've been working on too,

is like, how do you, you first of all have to get the person to listen there's got to be a wedge into their psyche so they'll actually pay attention and look at it objectively and so you can't you can't come too hard we were talking about like trump earlier you can't come too hard one way you're not looking to wedge people apart you're looking to wedge each individual just so you can feed them some information like, hey, just hear me out for one second. And if you hear me out, you're going to see that we're more united than divided. And if you can bring historical information into the picture, and if you can weave it together to show the unity between the groups then i i think you can change the direction of the nation i i say to people like if you took america

and you you know flipped it vertically and you took europe and you put europe on top of america i bet you land mass wise or square feet square meters meters, it's probably pretty similar. The problem is, is if you flip America that way in Maine, it's going to be completely different than Florida because Scotland and Italy are very different. And the land mass of Europe overlaid onto America, you can see over the past 250 years, how culturally America has divided just like any other time and distance would divide land mass. And so you can go through Europe, Italy, France, whatever, up to, up to England, Spain, up to Scotland and it's different cultures and different

customs and different languages. And in America, we're trying to keep this thing together and everybody looking at it the same. And, and, and we're actually not keep this thing together and everybody looking at it the same. And we're actually not going to be able to do that. I actually think it's going to be impossible to get everybody to look at things the same. I think it's a losing battle. Preston Pyshko Well, I think what we have to do, bro, I agree

with that. I think there's a certain element, and I think it's small. I think it's 2% or less of the population that are so far gone, they're not coming back. On both sides. Yes. Oh, yeah, for sure. On both sides. See, I'm one of those people, though, in the middle. Me too. I'm in the middle.

Yeah, who's probably so far gone, I won't relate either. Because in my opinion, I think we need a completely new system yeah and i think we need completely new leadership and completely new people new ideas youthful ideas i i believe our tax code is way too oppressive bonkers yeah bro it's insane we're slave to the government we just they just make us think we're not yeah and everybody is and when you take you know this is you know we had a revolution in this country over a 3% tax. We have, we have a situation now where if you put,

if you and I actually tracked all of our tax, not, I'm not talking about our income tax, not talking about state tax. I'm talking about when we go buy shit, we can pay tax. When we, to own shit,

we pay tax. When we talk about adding up all those taxes, dude, every single American in the country is paying 60% plus taxes to the government in some way or another. That makes us all slaves to the government. That's not what this country was supposed to be on. And my personal opinion is that we need to get all of these old establishment fuckers out, and we need guys like you and me and other men and other women who understand what this country is supposed to be about fundamentally.

We have to ignore the 2% on the left and the 2% psychopaths on the right. And we need to fucking build something that actually works for people. Yeah. And that's, you know, I get labeled as a conservative all the time. I'm not really conservative, dude. I'm just, I'm pro-fre time. I'm not really conservative, dude. I'm just, I'm pro freedom. I'm pro America.

And I'm, I'm pro not being oppressed by the government. And when, and you know this, cause you run a big company. If, if people, if you guys actually understood what it,

how heavily our company is taxed to even operate, you, it would, it's a giant wake up call because people don't understand, like, I sell this product, and then if I want to replace it with a new product because I sold this product, I got to pay tax on this product, okay? And then if I want to take money, I got to pay taxes too. And the fact that we have to pay tax to add inventory makes no fucking sense at all.

It's all about regulating business and shutting business growth down and hindering it so that you cannot become powerful enough to challenge the ideas that these people in government have. And that's my opinion, dude. I truly believe that we need a fucking revolution in this country. And I'm not saying a revolution of violence. Now, it may require some violence. I don't know. That's not what I'm saying. I think it can still be done peacefully. If, and I like, I like to say this saying a lot, personal excellence is the ultimate rebellion. If everybody begins to raise standard and everybody begins to take care of their own life, we start to become more aware. We start to become more knowledgeable. We start to realize where we're hitting roadblocks in our system. That's the awakening.

It's happening, dude. It's happening, bro. And I think as far as the media to put out there and the way you're doing it and others are doing it is going to drive that awareness that we need. Now, I was talking with my son, I don't know, this was a couple years ago. He was like 13. I've never talked to him about politics. I've tried to teach him main things, be resourceful, emotional intelligence,

doesn't matter who the person is, you're going to treat everybody the same way. Just basic fundamental values. Truths. Truths, yeah, just truths. And I remember him saying, Dad dad my generation doesn't watch news you know and so we go and we seek out who we trust and believe and he told me and i've never like used the word liberal or conservative with him he's like well my generation is going to be the most conservative and i spun around i'm like what he goes yeah we're going to be we're going to be a very conservative generation and i go how do you even know what that

that word means he's like well because i get my news on on youtube they don't watch cnn fox news they don't watch any of that bullshit they literally go and find peers who they trust and they call bullshit on the ones they don't. And so you have this generation. He was then like 13, 14. Now he's 20. You know, five years, 25. And they're like right behind us.

It's on them too. It's not just on us. It's going to be on them too to sort through the bullshit. I've heard this about that generation, bro. We've seen it, bro. We've seen it. In which ones?

So we have a big fair here in Missouri every year. Oh, yeah. The Washington Fair. Yeah. And me and Andy went, and we were out there, and we're looking around, dude, and all of a sudden, you just start seeing these, I'm talking about just healthy boys. boys healthy boys you know i'm saying sleeves cut off they might have a couple of mullets or something like that you know i'm saying my son's got a mullet but like you're you see young men and like dude we looked like we were fucking shocked because we were definitely expecting some

something completely different yeah i'll just say that you know i'm saying but it was refreshing it was refreshing to see and these kids are watching you. They're watching Jocko and Joe Rogan and Goggins. And they're listening saying you should be strong. Here's the things you should be looking out for. Here's the things you should believe in. And I say America has been the most unhealthy it ever has in the history of the world.

And it's the strongest it's ever been in the history of the world. There's like two divisions. You're either soft and weak or you're, you're hard and strong. There isn't. That's absolutely true. There's a divide. There's a great divide.

And there's no one between. By the way, there's no one between. By the way, the soft and weak ones are the ones that keep calling for violence. Yeah. Which is ironic. Yeah. It's not fun getting punched in the

face i'll tell you well you would know black belt jiu-jitsu you're pretty much the guy everybody talks about we care from about yeah but um but yeah so it's it's interesting to think about that that that the next generation is going to get their media from you they're going to get their media from youtube and so we have to be careful of what we say. We have to be careful what we say because the, the, the, how,

what you impress upon them, they're right. They're right behind us. And they're going to be, they're actually going to be our peers. And if we want to make change, they're going to be our peers in that. Yeah.

And they're going to facilitate it. They're going to facilitate it. And then they're going to keep it going. Do you think that the reason, so I've talked to a number of young people. When I get, you know, because with cars, I'm big in the car world. And so I get to talk to a lot of young kids because a lot of the kids love cars. And I always try to ask them like these kinds of questions. Like, what do they think?

Like, what do you think of this? Like, I like to ask them of questions like what do they think like what do you think of this like i like to ask them like what do they think of like what's going on with the transgender shit and like all this stuff that's going on and uh the feedback that i consistently get when i ask them these these socially these social issue questions it is like it's all it's always almost the same they're like bro we see what they're doing we want to fucking be like them yeah like that's the answer that they get they're like dude you you think we want to be like that talking about the generation you know that's 22 to 30 right now you know what i mean yeah there's a there's definitely uh not to say that whole

generation is bad there's a lot of great we we, I mean, that's whole buildings filled with it. Yeah. Yeah. You know? Yeah. I, I, I don't know,

man. I think like, what do you think? I guess what I'm asking is like, where do you think it, what, what do you think is driving that? Do you think it's just that,

that they're getting the news from these, these people and that's, who's influencing them? Yeah. I think algorithms are driving it. You know, part of me, you know,

cause I can conspiracy, maybe China's driving driving it you know part of me you know because i can conspiracy maybe china's driving it you know china china has a thousand year game plan and we don't even freaking know what we're doing tomorrow you know and how we like if you have a thousand year game plan and you're you're gonna you're gonna go through you know 10 generations to get to your goal of running the world, because that's their goal, I believe. Every little step in that process, like if I work backwards because I didn't want to be that guy that I'm scraping the steps for, China's looking 1,000 years out and working backwards and saying, what do we need to do right now?

And I think that's a very real thing. I think owning the social media platforms, I think owning the means of production. So they own the means of production. So communist countries own the means of production, the manufacturing, and these free market countries own the consumer base. We're the consumers and they're the means of production. It's quite an interesting dynamic. Well, now they're also uh financially influencing all the power points of influence yes you know so like when you look at the owners of the social media companies or you look at the politicians and this is why it's such a big deal for people

to understand what the money that joe biden has taken from china you know people people think that that's some sort of right wing conspiracy bullshit when they control the production and we're the consumer and then they influence all of the key points of influence by paying money. It's very hard to do what we need to do here in America. And so these people, that country, I'm not saying the people of that country, but that country's ideology very much so is the enemy of this country. Yeah, it is. And it's a social, it's an economic war. It is truly. You can't get a lot of machines in America these days. We try to get as many as we can, but especially old machines we rescued back in the day, like we found this old loom that had been abandoned and it was from the 80s. It was

an Italian loom. We had to buy a machine and the 80s it was an italian loom we had to buy a machine and the only place you could get this machine was china this is maybe six years ago and they sent over a a person a tech to set the machine up and he has a process he follows and he's followed this process a thousand times. He goes through this step to this step, to this step, to this step. He went through this process and he hit a roadblock and it wasn't working. And we found him in the corner of the bunker. We are, our factory is a fallout shelter against this, you know, 80 year old concrete wall in the corner with his head in his hands, like rocking and crying.

And one of my employees went down and he's like, Lee, Lee, what's wrong? He's like, I can't get it to work. I can't get it to work. I can't get it to work. And he had no critical thinking. Have you tried shutting it off and turning it back on? Zero critical thinking. Have you tried shutting it off and turning it back on? Zero critical thinking. He followed the plan.

Step one, step two, step three, step four. Zero critical thinking. He is doing what he is told to do. And we shut the machine off, turned it back on, and it worked. He couldn't even think about thinking it through because he hasn't been taught critical thinking. He has been taught to follow the plan. That's a big problem. It's a big problem.

We've got to be critical thinkers because America was founded on critical thinking. And we've got to be critical about the decisions we're making and where we're, we're spending our dollar and casting our vote. And I, you know, not to talk about COVID because I am so sick of hearing about COVID, but the way that, the way that things went with COVID and forcing vaccines on people, people were just soft enough. And I, I don't know, probably, I don't know if everybody in this room is vaccinated. No, nobody is. I didn't get vaccinated. Yeah, we didn't either.

I wouldn't let my-, I don't know if everybody in this room is vaccinated. No, nobody is. I didn't get vaccinated. Yeah, me neither. Excuse me. No. Yeah. Yeah. No, I just, I didn't, I didn't, I looked at it objectively. I listened to the data. I thought about it.

And the minute they told me I had to do it, I said no. Dude, you know why? Because you and I have been long enough. Critical thinking. Yeah. Well, it's not just critical thinking, dude. You have to have perspective to critical think. Okay?

So you and I are the same age. We actually graduated high school the exact same year. Yep. People, I found that people that are above the age of about 38 were way less likely to fall for this, this fucking bullshit. And the reason why, the reason why I was able to see it, cause people are like, Oh fuck, how do you, how do you fucking know? And I'm like, cause I like to, you know, I like to fuck with people and be like, Oh dude, I fucking told you, you know, but it was very easy for me to see because we've been through pandemics. You and I have lived through other pandemics. We understood how we operate during pandemics.

You take the people who are likely to be sick, the most vulnerable people, and you make them stay home. And when they first came out with the idea of we're going to quarantine healthy people, that's when I knew for sure this is bullshit. And when they said we're shutting the country down for 15 days, bullshit. And I they said, we're shutting the country down for 15 days, bullshit.

And I was like, we do not do that. And then the mask, bullshit. We do not do that either. And so the only reason I was able to see that is because I've been alive long enough to see how we did it before. And a lot of these younger people, they haven't been. Your son, who's 20 years old,

doesn't probably remember H1n1 or some of these other things that have happened right yeah yeah like and so we have to recognize that you know and by the way to your point of the critical thinking that is also an intentional narrative and an intentional program that they've been running in our education system. They don't want them to question anything. When we were going through school, bro, they taught us question everything. Yes. Ask questions. Be the voice of contradiction.

Play devil's advocate. Work through the options. That's not what they teach. They don't teach. Now they teach what to think. They taught us how to think. Yeah. And that's a fundamental difference

between the generations that you know and and the problem is is it's very hard to communicate to that to people that that aren't willing to hear it because they it's they know what the fuck to think no bro you can't teach somebody something that thinks they know everything right how how can you teach someone that they're not thinking when they when they have been told because they've been told so directly that this is the way it is you you can't break a barrier that's why humility is so important to success people think humility is living a meek life those are two different things the reason humility is so important is because when you're not humble, you're unable to learn. And when you can't learn, you can't get better.

And that's what we're dealing with. There's a specific age bracket of this country that has a hard time really understanding that they were fucking lied to their whole entire time in school. And I don't know. I don't know i don't know what to do about that i i think a lot of the i mean i think a lot of the education i the way my wife and i approached it with ours was like it's gonna have to happen in the home and you have to let them know you're gonna see a lot of different things and hear a lot of different things and you should challenge those things you should should absolutely challenge. Like when they told me when I was a kid, like, hey, you can be anything.

You live in America. You can be anything. You can do anything. And you can challenge the norm. I was naive enough to believe them. Me too. I was like, yeah, I can be anything. Yeah.

I bought into that idea. I bought into the idea that the American dream was available and you could change your station in life and create upward trajectory for yourself by making good decisions and being a hard worker. Like I actually believed that. And that's what I taught my kids. I, I taught them like, I actually, I call, Hey, we're going to have a summer 97 when,

you know, I have them put their phones down for a week or whatever. Like, Hey, it's summer times, dude. Yeah, bro. Come on. I mean, I switched my Pandora station over to smashing pumpkins radio yeah bro it's all the in our wheelhouse yeah it's amazing yeah i've been listening to a lot a lot of nirvana lately yeah it's all it's all it's it's like smashing pumpkins uh live uh sublime yeah green day was great yeah all of it dude it's all it's just i'm i'm

listening to i'm like man i'm way less angry this is amazing it's like i want i want you kids to go build a fort i want you to leave the sterno going and burn a forest down yeah i not literally but like go out there and but if you do it's okay yeah but if you do it kind of it's kind of okay like go experience life you know and get bumps and bruises and like feel like go out and see what it's like to live instead of like sticking your freaking head in this damn phone and i'm the worst at it because you know i run a fairly large company from this device bro same it's like and i've spent a decade on that motherfucking phone it's it's has it produced some really amazing stuff it sure has's has it produced some really amazing stuff

it sure has has it brought me some really amazing friends absolutely you and i wouldn't know each other if it wasn't for that no but here's the thing if there's a cost to it and you have to be aware of the cost and you have to be aware of what it's taking as much as what it's giving and and i think most of amer America is starting to realize that, that this is a mind prison of propaganda, and that for us to actually live a life, this has to at least be very limited in our real life. It's like the flyers coming out of the backs of the planes

and littering the streets of world war ii every country had their propaganda you know germany had theirs were winning the war italy had theirs america had theirs and this is this is littered with propaganda dude that's all it is you're not seeing what you want to see you're seeing what they want to see when social media started up, like when it started to like become a thing for business, 2010, 11, 12, those, those times, that's when I really got into social. It was fun. It was a fun thing. Like you got on, you got to see, like, I got to see Pete's life. I got to, he got to see my life. You know, bitch because like oh man i'm sick of seeing people's kids like you know like that's the shit that people were that's how it was and it was cool now it's become this complete different thing

especially with covid and i think the good thing about covid is that it accelerated the awakening that's happened yeah um but dude it's become this thing now where it's either people clout chasing and hating on people and they're they're taking away people like they want to bring others down to bring them up which never works um or it's serious just propaganda from the government or from uh the main media sources dude these guys are getting smart they're they these these propaganda machines they're making fucking memes now you know what i'm saying like these they understand how to connect like a lot of the memes you guys see that with the data on it that shit is total bullshit and you guys post it without even

thinking like yeah like and this goes especially on the right like there's a lot of people on the right that do this they will because it's easy to do because it's what you want to believe right the over sexualization like people think the kids but like even the attack just i think that whole thing has accelerated the awakening i thought that's what you're going to say earlier like you're like you know first social media was cool and i was i'm like yeah but then it came the booty holes you know what i'm saying because like bro it changed it you're like you know first social media was cool and i was i'm like yeah but then it came to booty holes you know what i'm saying because like bro it changed it you're witnessing the social degradation of of society bro like it's just you you can see you could see the morality collapsing and like dude it could suck you in oh yeah you know i'm saying like that's the problem with it and i think but dude i do feel like like i like you know i think people look at

like that kind of stuff differently than they did even two years ago oh yeah like i feel like you know uh the over sexualization of women is not it's not resonating like it did two years ago like like like men are waking up and they're saying oh fuck that's not a good thing like i shouldn't support that and they're because they're realizing the implications for the the men behind them and so you know like where where when i grew up like you know bro i wasn't a perfect i wasn't like a perfect little angel bro i like fucking i like girls and i like fucking titties and you know i like going to the strip clubs and all that shit yeah and like so so you know you it started to become that way and you kind of start running wild with it you're like oh this is fucking cool like and then all of a sudden you're like

oh this is not good and i think that that moment has come for a lot of people in this country where we're like oh shit we've contributed to this in in these ways and i i see people changing themselves to no longer be that person which i think is what needs to happen yeah it's a strain very strained moral fiber yeah it's stretched it's fully stretched oh man can't get any worse dude they're it's it's with the kids now yeah now you see dude i saw a picture on jimmy levy's page yesterday with that fucking dude holding a microphone like it was his dick in the like in the kid's mouth like bro like i'm to the point with that pedo shit where like like i feel like if we don't fucking do something about it dude we're complicit in it yeah you know

it's it's like like i think it's time to fire up motherfucking wood chippers, dude. And I ain't playing. Like, I mean, send them in. Yeah. Like, dude, this shit cannot be normalized. You know, we have prime minister or I'm not prime minister government agency in fucking Spain sitting there. We cover this on our CTI episode.

I don't know if you saw this clip, but there was a woman who, a government official in Spain who was arguing that children have the right to choose if they want to have sex with a grown man or woman. That's being said in a actual official government setting in spain and that's where we are and dude listen and and people could take this however the fuck we want but the reality is is that shit that shit's got to end however and it don't matter which way like you'll hear me say peaceful about every other situation but when it comes to this kid shit and these guys normalizing this shit, we as men have to fucking stop it. It has to stop. It's enough is enough. Yeah.

It's like you can only stretch so far before the thing busts. Yeah. And the elastic band has to snap back. And we got to be part of making that happen. Yeah. I mean, that's how I look at it. Otherwise, bro, like, I don't know your religious beliefs, but I believe in God. I'm a Christian.

Okay. Me too. Yeah. And, and dude, I'm to the point now where I feel like if I don't fucking do religious beliefs but i believe in god i'm a christian okay me too yeah and and dude i'm to the point now where i feel like if i don't fucking do something about it i'm gonna have to answer for it myself 100 and the question is going to be andy why didn't you fucking do anything and i'm not dude it gives me chills to think about it's it's a whole nother subject but the perversion of spirituality and is I've had some bad experiences,

you know, and, and, uh, I think, I think America has lost themselves spiritually too. And I think that's a big part of the problem. Do you see it coming back though?

I do. I do too. What's interesting is I, I actually have some, some Catholic friends, which is interesting. And I didn't grow up catholic i i bounced around from church to church my mom dragged me around all sorts of churches i got

us kicked out of church oh that's very similar that's what we did too yeah we we we're we're a pretty much catholic family on my dad's side but my mom and dad divorced and so we went to lutheran we went to these different churches evangelical baptist i got to experience a bunch of different ones i didn't know any different yeah yeah and that's probably where my beliefs today come from like i'm not i'm not a i don't i don't necessarily identify in anything other than a christian yeah and i believe in god i believe in god jesus right so and that and that's, you know, I have my fundamental beliefs and principles, but I saw the worst of the man as the head of the church. And yeah, I mean, I, I mean, as a young kid, I always, I always felt like I could, I could

read people and see what was behind people's. And I didn't know back then it was nonverbal communication. I didn't understand body language back then it was non-verbal communication i didn't understand body language back then i i think i just kind of had i had that growing up maybe because of my personality profile but you have a gift for it yeah yeah yeah and in and so like when i was 13 i basically straight up called bullshit on the pastor and yeah and you know like i was like this guy's bullshit he got us kicked out of the church yeah yeah and and you know my mom was good about it she's like you're right pete like you're right it's in everything i've taught you and you know like he's countering that and it's it's not okay and so i i struggle

with uh i struggle a bit with organizing organized church and i i just i got some issues with it and i i think the most important thing is you know for me is a personal relationship so absolutely you know I I um I think you're see you're gonna see more young people see that there is you like being immoral there there's like as a human you're designed and there's right and wrong and there's good and evil and if you believe that there's right and wrong and there's good and evil then you have to believe that you know there's most likely a higher power and if you work backwards you're going to find something i ultimately believe and i think more young people are seeing that and and going wow yeah i i actually it's actually fringed to be a believer

versus being anonymous which is very very dangerous and very weird but i'm seeing i've got some friends that it is weird yeah it's never been that way no it's never been that way like our my whole life i mean and you know i feel like we have a lot in common in regards to our life experiences but my whole life bro like it was it was the other way all the people that i that i knew they all believed in god now they might have been degenerates they might have been alcoholics they might have been sinners but they still feared and respected a higher power and understood it, that there was something that they needed to answer to, which gave them a sense of structure for their lives.

And we're in a situation now where they've diluted that so much that I don't think it's a coincidence that most of a certain age group is on antidepressant medications. I don't think it's a coincidence that when you pull these people, 70% of people say they're unhappy. Well, you can't be happy without a purpose. You can't be happy without belief. You can't be happy without a mission. You can't be happy without discipline. It's a requirement for happiness. And so they've removed all these things from our culture as things that we should strive to have. And to me, it's very obvious why people are so distressed and why they're struggling so hard. And I just think that it's up to people, you guys listening, us, we have a very strong listenership here that, you know, it's up to all of us to set a higher standard for what's acceptable.

And, you know, I know that I've made a lot of changes in my own life over the last few years because of what I've recognized, how dangerous. Like I would say, you know, like, dude, if you talked to me three years ago or four years ago, bro, I was way more wild. I was way more like liberal in my social beliefs. Like I had, you know, and I, I just, I've corrected that because I recognize what it's caused in society. And I've worked very hard to become a stronger, better, more morally sound human being, if that makes sense. Because I realized that the example is important. Like you said earlier, we have to be careful what we say and represent. And things that I used to think were cool, I no longer think are cool at all. You know what I

mean? And actually, there's some of the things that I look at my own character and feel the most shame and guilt about. You know what I mean? I look back at myself five, 10 years ago and think about some of the things that i was you know thought were cool and i'm like fuck dude i probably fuck some people up with that but but you know what what can we do we got we can change your behavior that's it change your behavior yeah i mean i think it's a big part of like if if if this nation turns to moralism and there isn't good and evil and it's just moralism then anything goes anything goes yeah because having that anybody's idea is a good idea regardless of what it is and that's what's dangerous so yeah i think more young people are gonna are gonna look and figure that out depending on who they're listening to but they're gonna sort through the bullshit dude who's the who's the

voices on the other side i mean you mentioned you know four or five voices on on this side of the line right yeah like rogan's a very strong voice he's a voice of reason i believe yeah you know goggins is a very strong voice for discipline and development jocko as well i think the celebrities are a voice there's a lot of celebrities that are a voice on the other side. Yeah. But I think they're losing power, dude. I do too. Losing respect.

Yeah, I do too. And I think ultimately who is driving the media and then who's driving the algorithm is the voice on the other side. So I don't know, man. It's not a… Have you been following those twitter files no so so you you have you heard about how twitter was manipulating the traffic so basically i did hear about that for the election or just in general so basically what their policy was in

a nutshell we've covered a bunch of twitter files on the show um basically what their policy has been and one of the theories i i've had for the last few years was that the resistance to like common sense belief was actually made up because i saw this poll in 2000 uh in 2020 um when they were just talking about the vaccine uh mandates being mandated and there was a poll on yahoo that and this is when everybody was like if you watch the news if you watch the internet if you watch hollywood everybody's like vaccine vaccine vaccine vaccine yeah and i'm like this doesn't seem right i felt like i was all alone which by the way was the goal to make us feel like we were all alone yeah and yahoo put up a poll and it's the poll was would you go to a restaurant that required you to be

vaccinated to enter and it was it was uh i can remember it was 81 said no okay 19 said yes and that's when it fucking clicked for me and i even came on the show we go back and fucking find the show i don't remember what episode it was but it clicked for me i'm like holy shit bro these motherfuckers are manipulating the fucking whole thing with with tech and so what twitter was and i said i went on to say this for years and got called conspiracy theorist crazy all this shit which is why i say i told you so so much on the fucking it is what it is because I did. And what they were actually doing and what they have been doing and what all social platforms have been doing is they actually had their employees, okay, at Twitter with their progressive views going in

and running bot accounts to make the far left progressive narrative seem far more popular. And then they were censoring all the people who were against it. Propaganda. Yes, bro. That same poll on Twitter was completely. Yeah. So they've created this. They've created this, uh, this illusion that the resistance to what we all love about this

country is massive when in reality dude it's made up yeah it's two percent of the population bro i have a progress i have a cousin of mine who is ultra progressive okay she even thinks it's fucked up you know what i'm saying like like like like when we first started talking again, bro, like she texts me and hit me up at DMS and I even fucking straight up said, I said, look, I'm not in the mood to argue with you. Like, I don't even know why you're hitting me up. Like, we're going to argue.

It's not. And she's like, actually, I've, I actually want to have a real conversation. Like, it's like, she was very cool about it. And I'm like, oh fuck. I'm like, reality is starting to set in for people because it's like she was very cool about it and i'm like oh fuck i'm like reality is starting to set in for people because it's someone who's that far progressive is starting to actually question i saw the hope right yeah and and now we're in this situation where people are seeing the fucking tech manipulation so a lot of people are like holy shit bro they made this

shit up and so these people like now they have to go all in because they've gone so far in. You see what I'm saying? There's no way to pull out. Yeah. So like, it's going to be interesting what happens. But I think, I think people are realizing that the common sense, and I'm talking about the 80%, man, I'm talking about the common sense people, the good people of this country, which 80%, I believe are,

they're realizing that we've been played. We've been manipulated and we've been told a lot of lies and we've been told to believe things that aren't necessarily true. And we've been bullied into going along with ideas that maybe we necessarily didn't agree with, or we just thought were the way of the times. No we just thought were the way of the times no it's not the way of the times they're fucking manipulating everything that we see everything that we hear everything that we get to consume to make us believe that we're the only ones that believe in the regular normal everyday american stuff it's the only value that they they left intact with american culture is the value of being tolerant it's the only value that they they left intact with american culture is the value of

being tolerant it's the only value they allow to maintain well that's because they weaponized it because they need it they've weaponized tolerance they've made tolerance the highest moral standard that you can have which is why people feel comfortable posting pictures like that one that jimmy levy and david harris jr posted of this fucking thing with a microphone as a penis into a kid's mouth you know you have you seen it no i'll pull it up real quick it's real bad it that photo if people will watch if people just look at that photo and just reflect for a few minutes it would change everybody everybody would fucking change their mind about all of that shit. It's, it's bad.

I haven't seen it. It's, it's bad. Can't even find his page. Like, it's so bad, I didn't even want to post it on my, on my story. Like, I was so pissed off, I just didn't even want to post it, because it's so disgusting. Yeah. It's, it's crazy when, you know, I think a lot of divide used to be like, oh, you fiscally conservative or fiscally liberal, you're socially conservative or socially liberal.

Oh my Lord. Yeah. Bro. What the freak? Yeah, bro. That's it for me, dude. That's it for me. Fire the fucking wood chippers up.

I ain't even playing. Yeah. Every fucking motherfucker should be with that that is not an ideology that we can allow here or anywhere and apparently it's coming out of that that's apparently his uh his his uh surrogate son i don't give a fuck no not at all because dude we just there was two other uh i mean those two guys in fucking atlanta adopted those those two gay dudes in Atlanta adopted those two boys.

And then we're pimping them out for sex to other gay men. Dude, this shit is, this shit is fucking, this shit is over, dude. It's fucking over. Like, like I am, dude, I'm to the point where like pitchfork shit, you know what I'm saying? Like I'm ready. Old school. Yeah, dude. I'm ready.

Like I'm fucking Vlad the Impaler with their motherfucking asses. Like, dude, unfortunately, people need to fucking learn a lesson. You know, there's a reason why Vlad the Impaler put the heads of his enemies on stakes and nobody fucked with him for a thousand fucking years. You know what I'm saying?

Like, there's a reason why. There's a reason why they call him Dracula. Like, there's a reason why. And it a reason why they call him Dracula. Like, there's a reason why. And it's not because he was fucking nice to his enemies. You know, by the way, interesting story about Christianity tied into there if you want to go research it. Really cool story. Pete, I want to ask, so what do you think is the, because I mean, just getting back to the whole story of Origin, which I think is beautiful and phenomenal. What do you think should be the obligation of the American consumer from this point moving forward?

I don't think they should be obligated as a consumer of product. I think they need to be, I think everyone needs to be obligated as a consumer of information. And if anything, they can learn that there is a different way and there can be a different model. And just like there are seasons to life and business, there are seasons to the direction our country goes. And at the same time, things are cyclical. You know, kind of what goes around comes around.

But if they can arm themselves with information and learn from where we've been, that we actually can change the trajectory of the country. We're hitting on some kind of hot topics today. Ultimately, for us, the product is a manifestation of that for someone who believes that there needs to be change. When they decide where they put their dollar, they understand where it actually ends up. If you put your dollar, like I say to folks, like, okay, you bought a pair of jeans, but

if you did follow the truck back to the source, you're going to end up in a field talking to a farmer, a farmer who has a family, who's raising these crops, who's living into his American dream. In other instances, you spend a dollar, and I'm not wearing everything I'm wearing. I think my underwear aren't made in America, and my socks aren't. I'm wearing Puma socks or something. But if you spend a dollar and you don't know where it's going, you don't actually know what you're supporting.

And so because of that, you're choosing the moral high ground. I wrote something for the film because in the film there's a lot of writing. It might end up being a limited series, but it has to do with the idea that slavery still exists today. Slavery, actual real slavery. One of my business partners and advisors is a guy named Kip Fulks, and he was the co-founder of Under Armour, and he was the operator behind that business.

Dude built a $5 billion a year company, massive company. And he says, Pete, I was one of the guys shutting the factories down and bringing the overseas and part of the reason he's involved with origin is because he's i think you know it would be fair to say and i don't think kip would mind me saying this trying to write some of those decisions though some right some of those wrongs that's awesome yeah he he told me a story once about like going into, uh, I don't know if it's Cambodia or something and they took him down this long path and into this jungle. And there was a building with bars in the windows and young girls inside. And he was just absolutely appalled and disgusted and he ended up leaving.

And there, and there's a there's a bit more to that story but fundamentally because we are taking the moral high ground we don't know where our money is going you don't see that you simply moved slavery offshore yeah abolished in america and because of our consumerism, thriving, thriving in other parts of the world. It's not even getting into the slavery that goes into making all these electric cars these people are buying up. Oh, yeah, that came out recently too, right?

Yeah. I did see that. Cobalt mines and, yeah. If you believe in human rights and human value, which I do in total, then you should arm yourself and consume content to educate yourself so that you can learn and open yourself up to learning. I consider myself a lifetime learner. I love meeting people. I don't care who they are. A lot of the old timers that helped us

get this factory started were mechanics and machinists and, you know, and they have a completely different worldview, but you know, like I like to learn from everybody I come in contact with and humility, you got to have humility to do that. And, um, and, and, and I, and I, and it's not something you can inject into humanity. You can't inject humility into humanity. But if you could find a way, if you have a voice to wedge in, to get people to listen, and maybe something sparks their interest. I have a person working on the film, and I'm not going to mention her name, but she's from Hollywood.

And how do I position this? She's from Hollywood. um she's very liberal and the moment that she found out that like she had to like vaccinate her young son of like five years old she started to pay attention to what the other side was saying, because she just felt this innate kind of reaction. This like shot, she shuddered when she heard that and she's like, why am I being told what to do? And, and, and she was like extreme left. You know, she was like the 2% on the left.

She wasn't very center. And she told me, she goes, so I started paying attention and started listening to everything so that I could make more informed and educated decisions. And she's like, and the other side isn't crazy. Both sides are a little bit crazy, but the truth lies in the middle. But we should have the freedom to make decisions and I shouldn't be told what to do. Whereas before she would say, well, the government makes the decisions for us because they're the smartest

and they got the smartest people involved and I trust them. So I think if we can arm people with knowledge to make better decisions, at least understand the whole picture instead of half of the picture um we can affect change in a major way and an origin exists to be the tip of the spear on that change you guys are yeah you guys are it's awesome it's something i mean dude you know i've expressed this to you a bunch of times it's just something bro you you you what you guys are doing and what companies like like origin and you know our company and other companies like that that that is that is the solution you know we have to create this environment and it is entrepreneurs that will fix this yes you know something that gets lost in the shuffle is that you know entrepreneurs forget that we set the culture for America because we set the culture

where everybody works. And the policy. That's right. And the policy. That's right. Most people work in small business. They do not work in global corp business. They work in small business. And the small business owner who listens to shows like this, they will consistently, what can I do? What can I do? What can I do? Well, you know what you can do, bro? You can be very much so a steward of American values, care about the people that you employ, be a responsible capitalist, take into consideration where these dollars are ending up, how you're growing your company.

Don't look at it as a zero sum game of just making money because that's not the most important thing. The most important thing is that we, as entrepreneurs, have the ability to really make the change because when I see a lot of this, dude, a lot of these small business people go along with the big business cultural standard that they put down, right? Like a lot of this dude a lot of these small business people go along with like the big business cultural standard that they put down yeah right like like a lot of these companies that are big and and they're affiliated with groups like the world economic forum right the the coca-colas and the big big companies that put through these agendas these social agendas down through their company these what people are failing to realize is that's intentional because they realize that if they put the social agenda down through the company, that the social agenda gets taken home.

So that's where the small entrepreneur can actually make the change by changing the culture internally. And so what they have to realize is that they can no longer just mirror what the big guys are doing and you have to do what you know to be right and that's that's really what it comes down to and if every small entrepreneur small medium entrepreneur that's not on the on the affiliated with the world economic forum and these other crazy groups if they just say you know what i'm done with that i'm about that flag i'm about the values of that flag I'm about the values of the people of this country. If they did that and everybody did it once, that shit, all this shit would be over today. It'd be over today because as entrepreneurs

do, we control the culture. I think there's two options. And I always looked at it for myself, two options. I can get into politics or I can build a company that can drive policy. Yes. And, and I, I, I truly like thought about doing both and I still think about the politics, but I think I can be better building a business as an entrepreneur that can drive policy and make true change. I've had, so I've had a number of conversations with Jocko about this because I, you know, I see what he's done, right.

And like how he's contributed to this country, you know, as a soldier, as a leader of men, um, and I have a great deal of respect and admiration for him. I look up to Jocko, okay. For guidance. And, um, and when, you know, when all this shit was happening and i first started realizing what was going on i almost became panicked like i'm like fuck i'm not doing enough and he said the same thing to me that you just said he said look dude he said you're already fucking doing it yeah and i that's funny yeah i didn't get it like when he said that i'm like

no i'm not what are you talking about and he explained to me what you just said and and so like then i'm and it still doesn't feel like enough right like if like but it but it but it is far more effective than me going and running for office yeah 100 and it's a it's a supply chain of knowledge too so like if you look at like a supply chain of manufacturing or or or running a business you're affecting all the hands, the truck drivers, the farmers, the people spinning, knitting, dyeing, and everything in between. I had a friend who did a study and he had figured he affected 25,000 people in one product he was making. Well, your supply chain of knowledge is you're giving people information, you're giving a product, and you're providing an experience.

But most importantly, you're helping them grow in their personal life. And they're going out and they're having conversations with people. And that's the supply chain. It's a supply chain of knowledge and information. And the more we can get it out this way versus through mass media controlled by right now the world's elites, I'm planning on replacing a couple of them. I'm sure you are too. Absolutely. And I'm serious when I say that. can drive true policy through lobbying, through whoever we decide to partner with and whatever

policies we decide to partner on. For me, it would be fair trade. It would be making sure that trade, again, I believe in free trade, but that the trade is fair and that we don't sacrifice Americans, American people, American hands, American communities. We don't sacrifice those things. And we hold those to a higher standard because we start with people. So yeah, 100%, you're doing it. What do you think? Well, I saw you, bro.

I mean, that's the responsibility. A lot of the people listening, this is an entrepreneur show. It was the MSCO project for years and years before it became this show. And the base is still entrepreneurs. And that's the biggest thing that I think they need to realize as well. Like you guys listening, you need to realize that you are the facilitators of this change through the policy and the culture that you have inside of your companies that your employees will take home. And it's okay to have people in your... Not everybody in this building agrees with everything I say politically or socially. It's okay to have discourse. It's okay to have conversation. Those

things are healthy and they're needed. But the problem becomes when you are demanded to fall in line with one side or the other side. And that's where we have to be careful not to overcorrect, to be the opposite of what has been for the last 10 or 12, 15 years. You know what I mean? So I don't know, man, there's a lot to fix. But I mean, dude, I think that what you're doing is a great start, dude. You know, have you found, have you, so a lot of people say like, when I talk to them about, because what we're doing too, like we're working on, like, you know, this, like, uh, we're working on building our own cut and sew and doing all these things too, which I'm going to need your help with.

Yeah. So, you know, you have the knowledge here to do that or, well, we're doing cut and sew, but we don't have our own plants. So we're, we're all of our garments and our t-shirts everything these are all our own designs most the vast majority are now made in america yeah and we're moving towards fully made in america and with the goal of creating them in our own plants so do i have the knowledge to do it uh no but i do know someone that knows how to do it i'm looking at them yeah yeah i know how to do it? Uh, no, but I do know someone that knows how to do it. I'm looking at them.

Yeah. Yeah. I know how to do it. Yeah. Yeah. So, you know, I'm sure we'll probably do some business down the road in that regard as

well. But the, the, um, do you, one of the pushbacks that I get on this is that, well, people like,

just like the politician you mentioned earlier, people don't want to work like that anymore. I don't find that to be the case. It's not the case. It's culture is number one. You don't have a culture. You don't have anything. And you know that, obviously.

Culture is so important. And then the second thing is number one usually isn't monetary. If you're on a poll, why do you do the job you do? They're not going to say because I make the amount of money I want or because I get paid what I want. They're going to say something different. It's convenient because I get to put my kids on the bus. It's close to home. I love the people I work with. I love the mission behind it. There's all sorts of other reasons um so when you look at it

there are plenty of people willing to do these jobs if you give them the why and to your point like people don't want to cut and sew anymore people want to want to have meaningful work you know i was talking with sal in here he like, I just love combing work every day. I don't feel like I'm working because the work's meaningful because you walk out at the end of the day saying, I did something, I made an impact, I had an impact. Whether it's on a person, on a product, whatever it is, whatever part of the company you're working within.

But we have people that get great fulfillment out of building stuff, sewing stuff, weaving, making, the whole thing. And that's never going to go away. It's never going to go away. You know, like not everybody's designed to be a doctor and a lawyer or to go to college. Exactly.

It's just not the case. So we should embrace it instead of fighting it. Yeah, or shunning it. Yeah. You know, I see a lot of like the way we've gotten to this point is that those jobs, those, those, those, those, uh, I don't know what you want to call them. I guess more simple jobs. Okay. Have been shit on. It's not, it's not, it's not respected, bro. There was a time for most of our lives. Like you looked at people who work with their hands and you look with people who worked hard,

farmers, construction workers, the people who actually provide and build the things in this country. That was, you looked at them with massive respect. There's no ability in it. Yes. And there,

it was Matt. I was taught to, to respect those people. And I, I, I was made to do that work when I was young and I have a tremendous amount of respect for people like that. And that's a big cultural issue right now is that you have an entire generation of people that think like you have Hillary Clinton calling those people,

the deplorables. Yeah. Yeah. I did. I did see that. You know what I'm saying? Like gross. These are the people that fucking feed you.

Yeah. These are the people that shelter you. These are the people that give you all the conveniences that you then turn around and use to criticize them with. We have to get back to an America that respects working class citizens because working class citizens, and I'm talking about blue collar citizens, are the citizens that provide everything great that we all enjoy. Everything. The shrinking middle class is actually going to be our downfall. And then we'd be no better than newly industrialized Manchester, England, where you have the peasants at the bottom and the elites at the top because you have no middle class. Middle class is-

Well, and they're trying to convince the middle class that they have pushed into poverty over the last three years yes they're trying to convince them that people like me and you are their enemy yeah i know we you and me are the the elite yeah that the elite tries to present as the elite yeah right when in reality bro me and you are boogers on the nose of those people yeah you know what i'm saying saying? Complete. We are with the peasants. Yeah. You know what I'm saying? And that has to be something that's understood as well. Yeah.

You know, that's a lot of propaganda there. Dude, what other products are you guys making? So we. Because you started with jeans, right? Well, we started with jujitsu gis. Okay. And we basically spent, you know, eight years making spent eight years making the best gis in the world. Because the only jujitsu gis you can purchase actually are from Pakistan and China.

And I don't think people really realize that. If you're wearing a jujitsu gi that's not origin, basically it's made by communism. Our shit's made by freedom, built by freedom. So we came the best at making jujitsu gis. And then we decided like, okay, this is much bigger than us and it's much bigger jujitsu. And the market for jujitsu is a small market. And we had a mission to have a larger impact

and do something special and build America's next big brand, clothing, apparelarel sportswear brand, but on 100% American supply chain because it's actually never been done. And so what are the two hardest things that we could make? The two hardest things and most meaningful to America is like denim and boots built America, and so we need to make denim and boots. Footwear because our community, that's what died off when bash shoes shut down and all the shit got moved overseas. All those people out of work, they knew how to make footwear and denim because man, who

doesn't love denim blue jeans? It's the cornerstone to humanity. So, um, we knew also that if we could figure out how to make those two things, we could make anything, literally anything. so um we knew also that if we could figure out how to make those two things we could make anything literally anything the stitch types the the fabric you know the way you got to handle the fabric and the machines you got to run them through so we we make denim 100 made in america um without compromise and you know and we make footwear but we also make a lot of other things with t-shirts and badass like fleece hoodies and then of course we we have a whole hunt line too which we launched

that's cool you guys working with cam haynes on that right cam yeah cam yeah yeah that's awesome yeah so so that shit looks good too it's good yeah bro i'm over here looking like alex is about to be pissed about to go shopping right now yeah and the other idea is like um there's another there's another idea is that we it's not just keeping it local for the for the community it's keeping it local because you're cutting down on fossil fuels and emissions and you're building durable product that someone's going to have for 10 or 20 years that counteracts this global issue on waste. I think we all are looking at how wasteful we are as a society. We're very wasteful. So when you can tighten it down and you can compact your supply chain, then you create visibility into that supply chain.

It does speak to the baby boomer, the Gen Xer, and it speaks to the next generation, and that's the market dynamic. We're kind of filling the void for all of those folks, all those age groups when it comes to building an apparel brand. But the Hunt line has been phenomenal. Kip's vision, vision really i just follow him on that but the the textiles we develop that's kind of cool how he how he's uh how he's guiding

that because he's doing it the opposite way they did an under armor yes an under armor they did sportswear then outdoor yeah now you guys do an outdoor and i'm sure the other thing will come later yeah we've talked about it for sure we're not there yet we're core to let's have that conversation yeah that's my wheelhouse yeah yeah definitely um yeah kip's a kip's a savage man that dude i don't know if you've ever met he would be a good one for this podcast oh bro i'd love to have him he he i'd love to meet him he's a savage people don't realize like i remember when they came on the scene dude yeah because like a lot of people a lot of people like you know the younger crowd now

they just think of like under armor as like another nike or an adidas but like dude that's not how it was they they were a major disruptor like out of the blue oh yeah and they came out with these amazing shorts that felt different and it's amazing uh the tight-fitting football shirt yes yeah and it was and because i was still playing football when they started hitting the scene yeah i was too and and uh and i i got their stuff i'm like dude this is the coolest shit ever yeah and after that bro i became an underarmor consumer i started buying their shirts i started you know and they did things differently and uh i remember like i remember when i first saw their uniforms on the uh on the turps yep you know i'm saying like on the maryland turps yeah and and because

i was playing lacrosse too oh you played lacrosse yeah that was my main sport really i played attack oh you did i play long stick nice yeah my son plays at bentley yeah he's uh he plays lacrosse at bentley my daughter's trying to play in college too yeah i played lacrosse in high school and then uh so he out here now it's pretty big out here. But when I played, it wasn't very big. It was abnormal to play. Yeah. And we used to go to East Coast once a year to play the East Coast schools.

Have fun with that. Bro, fuck. We were East Coast. Oh, yeah. Bro, we played this school in we played this school at in um in baltimore oh no trip yeah we played the school called calvert hall and they beat us like 27 to 3 yeah and like how many points are one one score i don't just oh no bro and i played long stick okay so like these dudes they scored 27 goals i'm fucking running my balls off the whole fucking

game all right i got to the point where i was like fuck this i'm fucking running my balls off the whole fucking game all right i got to the point where i was like fuck this i'm getting ejected and i just took my fucking long stick and smacked this dude on the head just so i could kick the fuck out of the game so i was tired of running yeah because they were so good dude and i mean they were nice enough guys like after the game you know they they had a barbecue like you know they were nice to us but man they were fucking oh fuck dude it was brutal kip kip played pro lacrosse oh really yeah so he was the lacrosse he was a lacrosse player at maryland oh cool and kevin his partner yeah he was a football player and so uh they started it out of kevin's grandmother's basement and so kip was wearing

the first you know kind of the first shirt. And then he went on to play pro lacrosse too. And he kind of repped the brand, but like that dude literally was the one cutting, stack cutting the shirts and heat sealing the shirts. And that's so cool. Like his story. And hopefully you can have him on,

but he could tell it. He literally bought an old factory and like drove out with a U-Haul, loaded it up. They got a house in Baltimore. They put all the machines in this house and they started sewing stuff. It's a very linear story

to origin. The only difference is their goal and their dream wasn't to build an American company. Their dream was to build a brand that went head to head with Nike. That was their goal. They did that. They did that. They had 20 factories in America before he decided to shut

them all down and outsource it. I think he definitely holds some personal feelings about how that went. Look, dude, how many mistakes you made? All of them. Me too. That's what I was talking about., you know, look, dude, how many mistakes you made? All of them. Me too. So like this part, you know, that's what I was talking about. I'm a little tuition payments though.

No mistakes because you can't learn this shit in college. That's exactly right. It's a tuition. Dude, that's exactly right. I say all the time, man, there's two things you need to be successful. It's there's only two. One is you have to possess the ability to learn from your mistakes. Yeah.

You could make a mistake twice, but you shouldn't make it three times. Yeah and if you have if you have that if you have enough if you have enough ability to recognize your mistake learn the lesson without making it more than twice and you have the ability to not quit you can fucking do anything those are the only two things you really need and i know this because i don't have anything else yeah you know i'm saying but dude how the fuck did your big ass play attack i would so i was shit bro yeah i was in a i was an athlete yeah um and i and i was yeah i was i was quick and yeah back then you could jump the crease and that was one of my major moves yeah i was a basketball player so i applied my basketball skills to lacrosse yeah how tall are you pretty tall i used to be six like six three but i think i've shrunk yeah since then i've been old six four yeah yeah two two two bulging discs and degenerative disc disease and

you know meniscus is gone yeah labrum's gone and ankle's gone oh lots of reconstruction you were an athlete yeah yeah no i i, you know, college football and stuff. Where'd you play ball at? Just in Maine. Yeah. Yeah. It was a one double A. What position?

Tight end. Oh. Athlete with the hands. Yeah. Yeah. Yeah. So, but lacrosse for me was,

I still, I still wish I could go back and do it all over again. It was a great sport. Unbelievable sport. The best. The only sport you can play with a weapon. Yeah,

dude, not only that, dude. And like, I always told people like I hit motherfuckers way harder than lacrosse. I ever did in football. Yeah. And I play fullback and middle linebacker in football.

Nice. And, and bro, you dude, you as a big athletic person, you get to lay some fucking hammers on people in that, in, in lacrosse.

Yeah. That was the only thing I was good at, bro. Yeah. It's such a good sport. But. That was the only thing I was good at, bro. Yeah. It's such a good sport. But I think he would be great to have on, and he could tell that story. For me, he's kind of like my mentor now, and he keeps it really real with me. Like, really real.

But dude's an absolute savage. It probably gives you a lot of confidence with where you're going to take the brand too though it does because he already sees it yeah he already sees it he's like p like not and not not in a not like in in a humble way like there's absolutely a trajectory you know i don't know if you've got adhd i was diagnosed with adhd as a kid my mom didn't put me on drugs but but like, I'm the same way. You see patterns. He sees patterns. I'm sure you see patterns. I see patterns to things. He was able to build, um, and I'll, and I'll actually plug his new method and mindset class as entrepreneurs that have built companies at that level do not make themselves

available. No, they don't. And he is, but he was able to build systems and processes after seeing the patterns of being the officer of a public company or the CEO of the company. He was able to put together a system to do things that he got his dopamine from with his ADHD personality and loving chaos and organizing chaos. He created a different model, and that's how he operated the company. And so he built not a billion-dollar company. He did that five times over in five different categories. So what he was able to do, and he says, Pete, I lived 10 lifetimes in 20 years at Under Armour.

What he did was undeniable and so when he looks at when he looks at us he he sees the pattern to it and so he's always like he's already made the tuition payments and so i know i'll make some still but i don't want to make a lot more you know what i mean so he's always do a minimum yeah he's always trying to trying to keep us on track. And he does. He works directly with my chief operating officers and revenue officers and CFO and directors of finance. I embed him with each department based on projects, which he has autonomy over. Carte Blanche, she has complete autonomy over regardless of who they are in the company.

And so it's been a good it's been good does he share the the vision i'm sure he does because he's he's bought in with you guys but does he share the same uh take in terms of the tide and the wind changing directions in terms of 100 okay good that's good 100 yep he's like i'm pretty confident and i see the data and because like i have this retail we have retail stores called something with super stores that was our first business right and that's where first form was born out of yes and we still have them we have a ton of them i don't even know how many stores we have now but we the numbers of this we're setting fucking records really and the reason we're setting records at retail isn't because retail is dying. It's because people are changing their focus away.

We did this poll internally for First Form where we went and we polled our customers who had shopped with us previously but hadn't shopped with us in the last 90 days. Yep. So we wanted to reach back out with them and figure out, you know, did we do something wrong or what could we have done better? We're going to find out what was going on. The first, the first reason was that, that they were pregnant. Okay. And that they were stopping using supplements because they were pregnant and they didn't want to use it. That was the first reason. That's okay. That makes sense. Maybe there's lots of healthy ways to do that but that's your decision i totally get it that was

that was a reassuring thing you know it wasn't like hey fuck you you know what i'm saying the second reason and this is this is the this is the big reason was that they were choosing to buy our products they were still buying our products but they were choosing to buy our products through individual retailers that were owned in their communities i thought that was awesome support their bro local business yes i thought that was awesome that's crazy yeah even though i don't make as much money doing that right i thought it was awesome because it told me where people's minds are that's a good thing yeah and i thought that was extremely valuable information. And it's reflective in our retail company that's not affiliated with First Form because our retail sales are going way

up. And I think people are not shopping with the Amazons anymore. I think they still are because it's such an easy thing to do. I mean, we still shop with Amazon occasionally. I fucking hate it. And I try to break that habit as much as possible. But I think everybody's kind of in that same boat where they're still kind of doing it here and there, but they're making a concerted effort, which goes back to your question about the obligation. Obligation of the consumer. Yeah.

And I think, Pete, you nailed that, bro, because it's not like this is a free country, man. You're not obligated to buy anything. You buy from whatever. But if you truly care about America and you truly care about the things that we're talking about, there is a responsibility to be informed about where your money's going and where it's ending up. And as a brand, you have a great opportunity because I think the new model is direct consumer. There's an opportunity to make that real connection

with the consumer so they know not just where the money's going, but what it's being used for too. Like you guys built an empire here, that cost money. You got 400 employees, that costs money. Those 400 employees have families, they have bills to pay, mortgages, cars, you're growing, expanding. It's a model that people should be exposed to and that story should be told. And as a direct-to-consumer business, there's just a great opportunity to reinforce and

codify that emotional connection between the brand or the movement and between the consumer. One thing I really like that you do well that I respect, you know, entrepreneur to entrepreneur is you guys are great storytellers. You guys tell a great story. And it's a real story. It's not a lie. It's not fabricated. And you do it in a way that's compelling.

And even if I didn't know you, if I didn't know Jocko, I would watch your storytelling and be like, yeah, I want to fucking support that. I appreciate it. Yeah, it's amazing, bro. You guys are one of the best, if not the best companies that I've seen do that. I appreciate that. And that means a lot, especially coming from you.

It's been kind of a model of, it was just from day one, we're like, let's just show the world what we're doing and the ebbs and flows of business. Sometimes we win, sometimes we lose. Let's not try to put a face on like, let's just show the world what we're doing and the ebbs and flows of business. Sometimes we win, sometimes we lose. Let's not try to put a face on like, and chest pound. Like we're going to make mistakes. Like our first hundred or no, 200 geese,

we made all the color washed out of them. Cause we know what the frig we're doing and the consumer hang on for that. But a friend of mine, Joe Masi says, you know, fix the problem, market the fix. And I kind of took it a step further, which is just market the problem, market the problem, and then also market the fix. And that gives people the idea that, that, uh, of people should arm themselves with knowledge

and education. If you can show them the difficulties, it actually, the wizard behind the curtain is now like, oh, it's just a short man. It's just a small guy pulling the levers. So when you can market the problem, you create awareness around the problem. Hey, we have a problem. There's one denim mill left in America. And the only reason it didn't get destroyed during the Civil War is because the dude who owned the mill was a Mason. So they shut it down and they kept it. And if they burned that mill down as the union army went south, burning cotton, ripping up railroads, we actually wouldn't be able to make denim in America anymore.

There's one mill left. It's a single point of failure, single point of failure. That's crazy. It's insane. Yeah. So we, we are marketing and sometimes I'll like travel, be like, yeah,

I just want to show you guys like why this meal still exists. And here's, here's the problem. It still exists, but it's the only one that exists. And we gotta, we gotta fix that. We gotta create redundancy.

So, um, market, the problem, market, the fix, fix the problem, market,

the fix, whatever it is. We try to really own that every, every single day. You know, I think you guys are a great example too. You know that I do Arte Syndicate, I think, with Ed Milet. Yes. We coach a lot of entrepreneurs.

And one of the things that we teach in there a lot that I think you're a great example of is telling a story about what your purpose is to your customer base to to build trust education loyalty uh and you know it's what's what i think is cool about look because like what they always say they always say to me they're like yeah dude but you're in fitness you could tell these great stories of people transforming their lives true but you can tell a story as well about whatever it is that you're doing. It's going to have conviction. Dude, you've taken something that if I said this,

most of these guys, I say, tell me a story about jeans. They wouldn't, they'd be like, what's, what's cool about jeans. And you've taken something that would be hard for most people to conceptualize in a, in a brand story. And you've made it fucking awesome. Appreciate it. Yeah. I appreciate it. Yeah, no, it's an amazing example. And so I think all of you entrepreneurs out there who struggle with brand storytelling, you need to pay attention to origin and what Pete's doing and what the guys are doing up there because they're taking something that most people would have a hard time telling

a story about and making it extremely compelling. And it's true. It's real. It's, it's not bullshit. It's real shit. And like, if you could tell a great story about fucking jeans, bro, what can you not tell a great story about? And I mean that with a lot of respect.

I don't mean that with disrespect. Yeah. Any, you can tell a great story about anything. That's right. If you, if you believe in what you're doing and have conviction, I think conviction is like, is the most important thing. And if you're not, if you have the humility to talk about your mistakes, or like I said, I call them tuition payments. Talk about your tuition payments. People right now,

they want to consume real stuff and because they are smart, we talked about that earlier, they are smart. They're gonna sort through the bullshit. Oh, that guy's a fake, that guy's a phony, that guy's an actor, and that guy's for real. And I think it's why more people that are real, like you folks with the top podcasts in the world, you're real and celebrities are actors and they're fake. I think there's-

Well, that's why they can't even break in the top 100 episodes well they can't break in or even even even product yeah you know like that shit ain't working anymore it's inauthentic yeah and then the consumer can read through the bullshit that's also part of the awakening dude that's crazy you brought that up because i i've noticed that too like in the last three years dude like it used to be celebrities could just come up with shit yeah and people will buy it yep and that i dude i have seen that fucking totally change in the last very very quick yeah it's been recent yeah it's like i think people are totally rejecting i i here's what i think i think that when celebrities came out and pushed that coven narrative and made it seem like people were pieces of if they didn't you had these people calling you you know telling you

that you didn't shouldn't have your kids and you shouldn't you should be in a camp grandma you should be out of society like when they came out when hollywood came out and did that to the average person in america they said you you and we're to that point now we're like those people are learning that lesson painfully yeah because they can't sell the shit they were selling three years ago anymore everybody's buying it people are now like you know what those people are not us we're gonna shop with us and i think that's a great thing that's been happening the last three years i all in all dude i feel very feel very hopeful. Oh yeah. I'm full of hope. And I, like I said, I've spent the last few years traveling all over the world trying to find

the stories and the why. And there's been a lot of, it's not just America, like manufacturing has been lost in Italy, in England, in France, in Scotland. It's been, it wasn't just us with the World Trade Organization that lost. Everybody lost. And everybody actually wants the same thing. Is there a resurgence of this happening there too? Because I'm not aware of that. I don't know necessarily if there's a resurgence, but I can tell you because we have that direct relationship with a customer like you guys do, the amount of people I get, it's going to sound crazy. We have a huge fan base in Germany, in Russia, in England.

And these are folks that are like, I wish somebody would do this here. I'm not an American, but this American spirit and the, the idea of the American dream is, is what the world bought into. They, they, they all bought into this idea of American dream. That's why so many immigrants came in here, came here.

Um, and they want to continue. They want to continue to, to, to buy into that as long as it's available for them to do so. And hopefully we're just inspiring people to take the next step but i think the effect america has on other folks in other countries is massive and they actually see us going a different direction and they're actually saddened by that like they're wet like over there oh bro i've heard a lot of that too dude i've

heard this a lot the last three years you motherfuckers better not lose because if you lose we all lose 100 yeah i mean i was sitting with a guy uh i've heard that from people in europe and in south america yep yep they we gotta win i was i was having a drink with a member of parliament in england and he was like uh man what what has gone into you guys? He's like, your politics are all fucked up. You know, and it's just, and I was like, yeah, man, you're right. And he's like, he's like talking about America like it's still the colonies and it's like an exercise, you know what I mean?

And when you step back and step out of the trenches and you kind of look at us you're like man we got some problems to solve and this entire in this world is actually they need us to solve the problems because if we don't we won't be first dude there will be no first there will be china and then there will be everybody else yep that's what it will be what it will be. And it will be a global, it will be a global surf system. They control production. That's it.

They control production of everything. When they control production, what can they do to production? There you go. There you go. An off switch. They can turn it the fuck off. They can turn it off. Anytime they want for any reason.

Yep. You used the wrong pronouns today. Yes. Boom, done. Yeah, that's a whole other thing. Dude, how what's in the future for you guys?

You don't have to share if you don't want to. No. Strategically. I'm just curious. You know, I've been working in the background on I want to build America's Future Factory. I have an idea for what America's Future Factory looks like and how to connect the worker to the consumer in a different way. Through the journey of the consumer, they bought a pair of boots and I want them to have full visibility into the blockchain of manufacturing that pair of boots, the hands that touched it, the why behind it,

the sustainability of it. At the same time, America's Future Factory for me is an environment where people walk into and they feel fulfilled with mass timber, natural wood, and light, and solar, and geothermal, and green roofs, and not a preschool, but like childcare, and a cafeteria, and a home. And it being visible and available as a recruiting tool and as a way to drive consumer behavior. Almost like an experience. And it's going to be an experience ultimately. So at some point, and I know it sounds crazy and you probably do the same thing. I work in 10 year blocks. So- I work in three year blocks.

Three year blocks. Yeah like uh our first 10 years we just completed we we started building a factory in my backyard with not two nickels to rub together a bucket to piss in in 2013 we said hey here's a factory we had a bunch of timber sawn out we did an old school barn raising bought some old l bean sewing machines that were headed for the scrap pile and started up a generator and started trying to sew stuff. And so now 2023 marks our 10 years of manufacturing. So I have a vision for the next 10 years, which is this factory and campus similar to this, a little bit different, but very similar. And then eventually retail stores. I want to be able to tie the consumer to the factory. So when you go into an origin out factory store in whatever, Kalispell or Dallas, you're purchasing a pair

of jeans or a boot or a hoodie and the factory that built that is there, you can see the people making the product. And inside that factory will be a store rep that says, hey, John, thanks for your order. And the factory says, thanks, John. And you have this emotional experience like, whoa, I just bought that and they made it and they just thanked me. That person takes a product home and they can scan a QR code and they can see the story of making their jeans and everybody it touched. And then they can communicate through social media with the person offline, let's say they post a picture of their jeans. Now you have employees commenting on, yeah, I made that product.

And you build this relationship. So it becomes about the people, not about the profit. And profit is inevitable. You're going to drive a big business. We call it, a lot of people say, oh, we're building a unicorn. A unicorn is a billion-dollar company. I think unicorns are soft and weak, so we call it a Yeti. We call it a main Yeti. That's what we're trying to do. Build a billion-dollar company, not because that's the goal, because for me, it's the process in between. I just want to extend that for as long as I can, living in that process. But I know us building a Yeti, us building a billion-dollar

brand, I know the impact that's going to have on America. I know we're going to need, we're going to own 10 factories and we're going to outsource to 20 factories. Bro, you guys are going to be way bigger than a billion. Yeah. Way bigger. That's the dream. That's the goal. And it's not a dream.

It's just we just have to realize it. We just got to take the next steps. And our word of the year at Origin is sequencing. yeah take the next steps and and our word of the year at origin is sequencing and we have four initiatives but the word of the year is sequencing everything we do will be sequenced and um and and that's it that's that's what we're that's what we're doing bro i love it dude it's so it's funny i don't know how much you talk to sal we have done what you have done which has built a loyal customer base based around authenticity trust and the proper values that people want to support with their

dollars yep they're no longer fucking wanting that bullshit no dude listen man they want shit they believe in yeah they do and they want and they want that experience too they want to like if there's a an opportunity for them to go and see, because, because we're so disconnected from reality through this digital device, when you have that opportunity to go and see, it's like, instead of going to Disneyland, instead of going on vacation, we're going to go and we're going to experience this. Like we found that with our immersion camp we have every year, we have people coming from all over the world to this camp every year it's it's only 400 people but it's 400 people that are paying money to be there for a week to experience something yeah um and and they're

giving up a week of their life yes yeah it's not just the money man yep yep you know one of the coolest things that we do here at first form is our summer smash event yeah and we have you know we we uh basically we have an event every summer where our customers get to come and we get to hang with them and you know visit with them and work out with them and go press the flesh and all that right yeah and um we one of the coolest things about that event is that when people leave they take that home yeah you know what i'm saying when they come to your immersion camp they take that shit home and that's a that's a cultural change and uh you know one of the things i've always appreciated about summer smash was that you know these people that come they're not rich people it's not it's not a bunch of rich people that

come it's regular folks and they come and they give up their family vacations they give up their time for the summer they come to they come to spend it here you know what i'm saying it fucking means a lot yeah and it makes you feel it makes you feel proud that you're doing something that means at least that much to people that where they're willing to give up their time to come spend it with you yeah it's something that it you know it almost makes me emotional talking about because it's it it means something to us you know what i mean you guys are doing it right yeah man i walked into that locker room and you had the whole setup like somebody spent some time learning who i was yeah to put that package together yeah well bro we don't know any other way man yeah you know what i'm saying like i don't know you guys don't either like it's it's you

know i think people get the idea of business and they look at like, you know, I think especially where we're at now, they look at us, they don't look at us maybe as a small company anymore. They look at us as a, as a midsize or a bigger company. And, uh, the truth is, is that we're not, we're just a fucking bunch of small, regular people that are trying to do something special. Yeah. And, um, I don't know any other way, dude.

You know, like the first customer I ever saw was my, one of my friends, the second customer I ever saw, I completely fucked up, you know, like that's where I started. And you know, I don't know, man, I guess, I guess we'll see if we can do it or not, but. Oh, you can do it. Yeah. Well, time will tell, but we're all in.

Yeah. It is what it is. At first arms tucked. That's right. Yeah. Oh shit, dude. Well, bro, tell, but we're all in. Yeah. It is what it is. At first, arms tucked. That's right. Yeah, no shit, dude. Well, bro, listen, man, I really appreciate you coming and visiting and being on the show and sharing with everybody. I know everybody's going to love this show.

And I just appreciate what you guys are doing, what you guys stand for. And if there's any way that I can support or we can support, bro, you just let us know. I appreciate it. Where can people find you at, Pete? Social media? Yeah. I mean, for the company, it's originusa.com. And then on Instagram, it's originusa.

And I'm on Instagram, too. I don't really talk a lot about my personal Instagram. It's all about the business, but it's pete.origin on Instagram too. I don't really like, like talk a lot about my personal Instagram. It's all about the, it's all about the business, but it's Pete, Pete dot origin on Instagram. So. Yeah.

Well, thank you, brother. Yeah. Thank you. Truly appreciate it, man. Awesome.

All right, guys, that's the show. Make sure you share the show. Buy some origin shit. It's really good stuff. I got gifted a pair of boots and I own a couple of pair of jeans and I can tell you for sure. And I mean this, I'm not just saying this shit.

It's the best shit I've ever fucking had. Appreciate that. So, uh, love you guys. Appreciate you guys. We'll talk to you next time.