REAL AF with Andy Frisella - 465. The Greatness Mindset Ft. Lewis Howes

Episode Date: January 31, 2023

In today's episode, Andy & DJ are joined in the studio by entrepreneur and bestselling author Lewis Howes. They discuss how to find inner peace with yourself through discipline and gratitude, how to o...vercome the paralyzing fears in your pursuit of success, and the best way not to allow the bad things that have happened in your life to become your identity.

Transcript
Discussion (0)
Starting point is 00:00:00 What is up guys, it's Andy Purcell and this is the show for the realest, say goodbye to the lies, the fakeness, and delusions of modern society and welcome to motherfucking reality. Guys, today we have a very, very special full-length episode for you. I promised you I was going to do more full-length episodes. And I'm going to keep that promise. And today I have one of my very, very, very good friends who's been a great friend to me for a long time. Fellow St. Louis boy. He's in town visiting for the dedication of his old high school's gym
Starting point is 00:00:46 and uh we decided we're going to cut a podcast and i just want to welcome to the show my good friend lewis house my man what's up dude thanks for having me yeah i appreciate it i miss you man yeah i miss you too gotta get out to la more it's yeah unfortunately man i try to avoid that like the play you know what i'm saying but it's it's uh i need to come out and see my dentist i told you that so you know i gotta come out and see my dentist. I told you that. So, you know, I got to come out and get my dental work done and maybe hop on your show and do some talking. Let's do it, man.
Starting point is 00:01:10 But for those of you guys that don't know Lewis, Lewis is a tremendous human being. Uh, he's wrote, written a number of books, which we've had him on the show, uh, previously. Uh, he hosts a very successful podcast. How many episodes have you done so far? I think it's almost 1,400 episodes. Yeah, 1,400 episodes. 10 years. 10-year anniversary.
Starting point is 00:01:29 Coming up, right? It just happened this week. This week. So it already happened. Just happened. Congrats on that. Thank you, man. Thank you.
Starting point is 00:01:34 That's amazing. And he's got a new book coming out, which I'm holding in my hands, The Greatness Mindset, Unlock the Power of Your Mind and live your best life today, which you guys know is right up my alley. So I'm excited to talk about this today and talk about what you're going on. You know, you, you have the unique perspective of having interviewed pretty much everybody who we would consider or society would consider a great contributor to humanity. Yeah. You know, very successful people in many different elements. And dude, you know, I am excited to dive into this and read about it, but tell me what,
Starting point is 00:02:13 let's just get into it, man. Yeah, for sure. Well, first, before we get into that, I wanted to ask you a question. Yeah. I'm in this new facility, almost 500 employees. You have to, you know, hold the brakes back because you've got- Last time you came, we were in the old spot. It's amazing, man.
Starting point is 00:02:28 It's so impressive. To even have a dream like this is unbelievable. And you're living it and fulfilling it, which I think is so inspiring. So I just want to acknowledge you for what you've built and the culture you've built. I'm hearing about how I can't even step in the gym until I've been here for six years and all these things. It's just amazing what you've built in the community and the culture and the impact in the lives you're impacting around the world for people in health and wellness,
Starting point is 00:02:52 but also in their mindset. So I really want to acknowledge you for how you keep showing up in life. And I know you got demons and dark sides that drive you and that you're still overcoming, like all of us, but it's really cool that you continue to show up in service. So I want to acknowledge you first for that. Thank you. And I wanted to ask you an honest question. This is the real, this is the realness right here.
Starting point is 00:03:12 Yeah. Uh, your business is bigger than it's ever been. You're more successful than you've ever been in your life, essentially from this moment previously. Right. In terms of like, you know, money and everything, right?
Starting point is 00:03:26 Now I'm curious. Yeah. If there was a scale on a scale of one to 10, call it the inner peace self-love scale. 10 is like you have 100% self-love. You love and accept yourself fully and you have peace all the time inside. One is you hate yourself and you have zero
Starting point is 00:03:47 peace honestly where are you at currently in your life well it's you know that's difficult question to ask because i i feel like the process of creating inner peace and happiness is a daily process so like at any given day you could ask me that question. I'll give you a different answer. Yeah. On average, what do you think? You know, I mean, the reality is, is I think I'm somewhere in between, you know, a six and an eight if I'm being real. It's pretty good. Yeah.
Starting point is 00:04:15 I mean, I do my work every single day. Most days are good days. You know, I live that live hard lifestyle. I'm doing the things that I equate to inner peace and happiness on a daily basis, which is the combination of basically three elements, which is discipline, gratitude, and purpose. And so I exercise discipline every day. I have a purpose. I mean, it's clear. I have all these people I have to look after and help grow their careers and all these customers that we're trying to help and doing this show and serving in that way and all
Starting point is 00:04:47 these things. So I have plenty of purpose. But the part that really where, like, if you were to ask me and I was giving you a bad day, like, oh, I had a bad day. It's when I've abandoned my gratitude. It's when I've lost sight. You know, like we were talking right before the show, you know, there's days because the vision of what we were trying to accomplish is so massive that I get caught up in the comparison game.
Starting point is 00:05:08 And I'll go home and I'll sit in my garage that's like the Taj Mahal of garages. Yeah. How many cars you got in there now? It's close to 40, I think. 40? Yeah. I think we're right under 40. Wow.
Starting point is 00:05:21 I actually just sold a couple because I know we're under 40 cause I just sold a couple to get under 40. Wow. So your garage has got a garage. Yeah. It's big. It's a, it's almost 30,000 square feet. It's amazing.
Starting point is 00:05:31 So it's, but it's a, you know, that's a, but you're, but you're still in the comparison game. Yeah. Somewhat.
Starting point is 00:05:36 I mean, I think there's healthy comparison. You kind of gotta be sometimes. Well, yeah. And, and so, so I'll sit,
Starting point is 00:05:42 you know, there's days where I'll go home and I'll look around and I'll be like, fuck dude, I'm so far behind. We're like, you know, Nike would have been, and i'll sit you know there's days where i'll go home and i'll look around i'll be like fuck dude i'm so far behind we're like you know nike would have been and this is you know i start comparing myself to amazon and nike because like dude that's the ultimate vision of what i see for what we're trying to do i don't compare myself to other companies that are in my same industry i compare myself to companies that are you know know, the best companies that ever existed. And I believe that if they did those things that we can figure out how to do those things. And so, you know, it's easy to get caught up because even though I've been at this for 24 years and we've been successful so far, I also understand that my success will end
Starting point is 00:06:19 the day that I stopped showing up. And so, you know, there's a balance there that I walk, you know, I, I like to be a little bit, uh, I liked, I don't really want to find that exact place of perfect inner peace because it's going to make me complacent. And so what I like to do is I like to balance and be a little bit dissatisfied, uh, because it helps me stay driven, you know? But you think there's a place where you could be satisfied and peaceful and create more abundance in your life and get the vision faster? I mean, let's be real, bro. How much more abundance can I create?
Starting point is 00:06:50 Well, based on your vision. I mean, I'm going to get there. Yeah, exactly. It's going to happen. But I wonder if- I mean, I'm only 43 years old. I have no doubt you're going to get there. But I'm curious, do you think you can get there more peacefully is the goal?
Starting point is 00:07:02 Yeah, maybe. But I don't know if I like that version of myself that much, bro. Like real talk, I can get a little's more peacefully is the goal yeah maybe but i don't know if i like that version of myself that much bro like like real talk like i can get i can get a little bit more peaceful but the truth is i kind of enjoy the dark side of there you go i like it saying that's great it's a it's something that's a part of me that i enjoy and i think i think if you i think real talk you've known me for a long time i think if people i think if you were given an honest assessment for me you know i think i made a lot of progress away from. A hundred percent. Yeah.
Starting point is 00:07:27 Both of us. Yeah. For sure. Being so fucking driven by the dark side. The chip on your shoulder nonstop. And I still have it, but I just don't show it the way I used to show it. Yeah. Yeah.
Starting point is 00:07:37 And it's got a lot more lightness to you. Yeah. And if, you know, it's, it's a, that does feel better. Yeah. If I'm being real. Yeah. You know what I'm saying? So I try to, I try to walk that line and one day I if I'm being real, you know what I'm saying? So I try to,
Starting point is 00:07:45 I try to walk that line and one day I'll find the whole Zen, you know, peace thing, but you know, I'm just not there yet. Well, the thing I love about you is the purpose and the mission that you live by, because I think a lot of people think about success. Like I grew up thinking about pretty much wanting to have success in sports and business and wanting the things that would make me look and feel successful to prove people wrong. That was a lot of my upbringing. And it worked, that being driven to prove people wrong and to win and look good and all that stuff. It worked to an extent externally, and it got me results. But when I would accomplish it, I kept saying to myself, why am I still angry and why do I need more? I need to go for something bigger. And when I realized that there was a difference between success and greatness when I started on my healing journey and on a journey of progress, it's not like I'm perfect or anything like that, but on the journey of process, where success was selfish when it's just for me. When I have goals and dreams that are just for me, that's success.
Starting point is 00:08:46 And I feel like that's never going to be enough. But when we lean into greatness, it's going after our goals and dreams and having a bigger purpose and mission to serve others around us in that pursuit. And I think that's what you've done really well. You've always been about the mission, but I feel like it's even more about the mission now where it's less about, okay, you have the cars, you have the money. Yeah, there's nothing I want. Right, exactly.
Starting point is 00:09:08 There's nothing I want, bro. I show up here every day for these guys here, for these guys out here. Yeah. You know, and I look at it as a, it's transition, bro. You're exactly right. When we first met, which was probably 2015, 14, 15, I was trying to prove that I was going to be successful. I had all these people hating on me. I had all these people, the things that everybody deals with.
Starting point is 00:09:37 And I was very much so driven like that. And then I got to a point a number of years later number of years later, you know, I lost 110 pounds. I got my physical shape and check. I, I, the company started really growing and, you know, true personal success materialized in a massive way. And, you know, you find yourself in that situation, you're still pretty young and you're looking around and you're like, well, this ain't it. Right. Now what? Yeah. And so what I, what's helped me is that I started to figure out, I had the situation happen to me where I got sick, um, for like, I had pneumonia and I got sick for like 17
Starting point is 00:10:16 days and, uh, I missed that much work. And I'm at the time, you know, this was, this was 2016 or so, I think, I was making the most money I'd ever made in my life. I thought I was rich. Now, I look back and I'm like, bro, you weren't rich. Did you have the jet then? No. You were flying private.
Starting point is 00:10:36 You were booking private stuff. I still don't have a jet. I charter because sometimes it's just me. Sometimes it's 15 people. I don't want to fly a massive jet everywhere I go just for me. Yeah, yeah. But I started seeing my bank account go up, and I was very sick, and I was very bored, and I was miserable at home.
Starting point is 00:10:55 And every day I checked my sales, sales were going up. Every day I checked my bank count. My bank count's going up. Over the course of 17 days, I got paid a couple times during that time. Right. So I'm fucking miserable. Why do you think you're miserable well because dude i was i was real what i this is the realization i came to i came to the realization that like dude you have everything that you need this is not cool and this isn't cool like i'm not getting anything out of this
Starting point is 00:11:21 i've already got that and it dawned on me that the purpose had to, what I was really supposed to do was to drive our company so that these people who had paid their price for me to even have that would also be able to create their dream underneath that umbrella. And so that's whenever I can point it down to a specific time where it went from, you know, the pursuit of success to the pursuit of greatness. That's beautiful, man. How you're defining it. I love it, man. And I think it's really cool to witness.
Starting point is 00:11:52 And I had to do my own transition where it was all about me. Yeah. In a sense, I was unconscious to it. I was just like, I want to accomplish this goal and this dream and I want to make it, I don't make this much money. And then when it happened, it still wasn't feeling like, where's the feeling I'm supposed to have? And once I started to look back and say, okay, I've done a bunch of stuff, but I still don't feel fulfilled.
Starting point is 00:12:14 That's when I said, I got to start making everything else about how can I impact the people around me the best way possible? How can I lift them up and elevate them? It's one of the reasons why I started the school of greatness, because I was like, I want to shine a light on everyone else and not make it about me originally and just lift others up and create a platform for those. And that helped me let go of the ego a lot of just being successful for me. I still want to be successful. You've probably also figured out that being successful is a product of what you do for others. 100%. Yeah.
Starting point is 00:12:45 100%. Impacting the people around you and adding as much value as possible, which you guys do at first form. It's beautiful. But what I realized was that self-doubt was the biggest killer of my dreams. The insecurities, the doubt, the fears that held me back. And I started to dissect over the last 10 years and ask all these great people that I've interviewed, you've interviewed a lot of them, you know a lot of them as well, about how they overcame self-doubt and the fears that held them back the most. And I realized that there were three main fears that causes anyone to doubt themselves. The first one is the fear of failure, which as an athlete, I don't know if you ever had the fear of failure.
Starting point is 00:13:21 I didn't because I knew as an athlete, like I was going to fail my way to success. That was the process. You miss a shot. You just like realign it. You keep shooting. Right. I was the same. Yeah.
Starting point is 00:13:31 So I wasn't like, I'm afraid to fail. So I'm not going to even attempt the shot. I would shoot and fail. And okay, I'm going to learn and grow. So fear of failure was not a thing for me. But if you ask a bunch of people listening and you guys DM Andy and say, have you ever been afraid to fail? I bet a lot of people will say, yes, I've been afraid to fail. And it's why they don't start the show or launch the book or do it or start the company or whatever
Starting point is 00:13:55 it is. They don't go for the girl, whatever it might be, they're afraid of failure. The second fear is the fear of success. I didn't understand this growing up either because I wanted to be successful, right? You never- This is one I never got either. Exactly. But when I go and speak in rooms and I ask people who here has ever been afraid of success, I'm shocked more than half the room raises their hand.
Starting point is 00:14:15 I never understood it. It confuses me. Never understood it. Because I get the same thing, dude. Here's the thing though. When I started to ask questions about it, I realized that there's a weight to gold. There's a massive responsibility you have being the leader of this company, being the leader of 400 plus employees, being the leader of hundreds of thousands or millions of customers, and living a life that people can model and be inspired by. There's a weight to gold. And there's an amazing documentary called Weight of Gold that is about Olympic gold medalists who get depressed after they win the gold medal, get suicidal, commit suicide, overdose, and all these things because they don't know how to handle success.
Starting point is 00:14:54 Not all of them, but there's a series that talks about the ones that do. And I started to become more successful. It's funny because when I left St. Louis and went to go pursue my dreams, I had tight friends from high school and college. For whatever reason, they stopped calling me back when I went to go pursue things that they could have done as well, but they didn't. And I didn't get it. I was really hurt by that. And then years later, I would start to get phone calls once they saw me successful in business and making money and then asking for things i'm so proud of you bro thanks man you know what i'm saying yeah but i but the thing but the thing is there i understood when when you leave a tribe your family your tribe to go pursue something and if they don't believe
Starting point is 00:15:42 in you and they kind of push you away or they stop responding to you, it doesn't feel good. It feels lonely. And you want to go back to that friend group, the family group, the people that supported you once. It's scary. And it's also scary to figure out like, do people truly like me for me or because I have this platform or because I have the money or because of whatever now? And so I understood as I started interviewing people and kind of experiencing it, the fear of success. But again, it wasn't something holding me back from at least putting myself out there. I would still try and launch the thing I wanted to do.
Starting point is 00:16:16 But the third fear is the fear that crippled me for most of my life. And I think that holds a lot of people back too, which is the fear of judgment, the opinions of other people. Again, I could, I could try anything and fail and be okay. I wasn't afraid to at least attempt. I wanted success, so I was going after it, but it was all the criticism and judgment behind my back, publicly online comments that would just kill me. And I felt like I had to defend myself every time there was an attack, a judgment. Because at the core of all three of these fears, failure, success, and judgment,
Starting point is 00:16:54 the center is I'm not enough. Somewhere I believe that I am not enough. Not good enough, smart enough, talented enough, worthy enough, whatever it might be. And that was definitely my biggest insecurity was I'm not enough in so many ways. And so I needed people to give me the approval. I needed people to accept me because I didn't accept me fully. Luke Gromen Now, I accept myself fully now. It doesn't mean I'm still not hungry. It doesn't mean I'm still not a work in progress. It doesn't mean I'm still not driven to create results in my
Starting point is 00:17:25 life and make an impact and do all these beautiful things. But I finally come to myself after literally 10 years of different healing modalities and processes and making big mistakes and learning and growing, I finally feel at peace with accepting myself. And from that space, I feel like I can do anything, no matter if people talk crap about me. It doesn't mean I have to like it, but I can still do it and not be afraid of that. And that's really at the core of the greatness mindset
Starting point is 00:17:59 is identifying which fear holds you back because I believe self-doubt is the killer of dreams. If we doubt ourselves, it's just going to hold us back. Or if we accomplish, it'll never be enough. And so we must learn how to accept and love ourselves. I know that's maybe not the talk you would have here about acceptance and loving yourself, but I truly feel like it's learning to see yourself truly for who you are, all your flaws and insecurities, all your shame, all your past. Get to a place of meaning about everything that's happened to you to accept yourself now so that you can lean forward in your life in alignment with your best self. And that's what it's about.
Starting point is 00:18:38 Yeah, dude. I think, first of all, I agree with everything you're saying 100%. And what you just said about this might not be the thing here. Okay. The reason that I do not really address that is because I believe that in a lot of people, it's become a toxic mentality. 100%. Where they are not.
Starting point is 00:18:59 It's like when I talk about luck. They're not disciplined. No, at all. And so they're accepting who they are with zero effort to try and become the best version of themselves and so when i talk about luck bro like the minute i mention luck okay because we talk about success personal development you know when i go speak minute luck comes up 50 of the room shuts the fuck down because they're like dude see you got lucky i didn't get lucky and so they use it as a thing it's the cop out yes and so the reason i'm
Starting point is 00:19:32 so hard on the self-love space because i am hard on it because i believe it believe i believe it means something else than what most people believe that it means i agree i believe that it means you should recognize the potential in yourself and love yourself enough to make the changes that produce the best possible version of yourself. Amen. It doesn't mean accept yourself and all your flaws and do nothing about them and continue to be a piece of shit. And be lazy. Right. Exactly. And so like, I feel like it's gotten toxic. So the reason that I hammer on it and it does get misunderstood a lot like a lot of people hear me talking they're like fuck this guy's a psychopath that may be true no meditating guys you fuck out here it may be true you might be right but it's not that i don't
Starting point is 00:20:16 believe in these things it's just i believe they're misunderstood yeah you know and i believe that there's you know like for example like when we talk about uh you know the body positivity movement you know it's a it's you should feel good about how you look if you're doing the things that are to improve what your health is supposed to be you're in alignment yes and your actions are in alignment with your greatest self yeah none of us are perfect honest with yourself like are you really happy with how you look if not not, you're probably not making the actions you need to do. You're not being your word. Well, I was going to ask this, Lewis, because the thing, like Andy talks about it quite a bit. The work comes before the belief.
Starting point is 00:20:54 Would you agree that a lot of people that have these issues of the self-doubt is because they have not put the work in to have the belief in themselves that they can accomplish whatever it is? I mean- Yours, it took 10 years, right? is because they have not put the work in to have the belief in themselves that they can accomplish whatever it is. I mean, yours, it took 10 years, right? Well, those fears that he's talking about too, bro, those are paralyzing fears. You're right. Yeah. But these three fears that we're talking about here, these are things that create inaction by the nature of the fear. By default, default. Right. And so addressing these fears up front
Starting point is 00:21:25 and especially hearing, you know, I think most people should hear that like even somebody like me or somebody who's you're looking at, we struggle with those three things. Absolutely. Yeah. Now do I understand the fear of success? Not really, but as I've gotten more successful, it has become more of a weight. There's a pressure. Yes. A responsibility. And that's real.
Starting point is 00:21:48 Yeah. That's a real thing. It doesn't get easier. Nobody prepares you for that. It doesn't get easier the more successful you become. No, it gets much harder. If you're an ethical human. It gets easier in terms of you can take care of financial things easier, but it doesn't
Starting point is 00:22:02 make your emotions easier, managing people easier, understanding people's intentions easier, dealing with more conflict, dealing with whatever people are saying about you. Like, the weight of it is big. And I think a lot of people
Starting point is 00:22:14 don't want that weight. They don't want the responsibility. And they don't actually know how hard it is to be in your position. Dude, I never thought about that weight.
Starting point is 00:22:22 Like, on my journey, you know, it's 24 years now I've been in business. i never thought about that weight like like like on my journey you know it's 24 years now i've been in business i never thought i never stopped to think about it like of all the fears that you mentioned i struggle with the third one as well judgment yeah um it's usually because we judge ourselves so much yeah well what it is is that we know our own weaknesses we know the shit that we're not great at and then when someone else happens to point it out we feel like oh my god we've been exposed i know it's like dude everybody knows this you know what i'm saying like everybody's the same and um but i never
Starting point is 00:22:55 thought about the the weight you know but that's a real thing huge it's a massive thing and people don't you know nobody prepares you for that like nobody talks about how much pressure you feel if you are a decent human running a massive company where you're responsible for hundreds and thousands of people and and so many no not every person is going to understand your intentions and they may be upset for a multitude of things that was not your intention and there's really nothing you can do about it except just take it on the chin it's part it's it's part of being great it's part of being great is you have to be willing to be misunderstood 100 and accept that it's going to be lonely and you might only have a a core group of people who truly see you and fully acknowledge what you're up to and accept you for who you are
Starting point is 00:23:40 where everyone else might be judging you complaining gossiping behind your back no matter how loving and caring you are it may just not be the case. And to go back to what you were saying, I'm 100% in agreement that it's the consistent actions of doing the hard things or just the things you say you're going to commit to and completing those things, which build the confidence and the belief in yourself. It's hard to believe yourself when you do nothing. Like you said, you can't be lazy and say, I believe in myself because you're not getting any results.
Starting point is 00:24:10 And it's really not even about the results. It's about the consistency of the effort and saying, I'm going to do this every day for seven days. And you did it. Great. Now you can have some, even if you didn't accomplish what you set out to do, which is I'm going to lose five pounds in two weeks, even if you didn't do it, but you did exactly what you're supposed to do on 75 hard, and you did it to the program, that is something to build confidence in.
Starting point is 00:24:32 One of the things I talk about in the book is I had so many insecurities and fears after I was done playing arena football, which again, I was only making 250 bucks a week back playing arena football. So it wasn't like I was some huge stud in the NFL, but for me, it was a dream. It was a dream to like get a little check and catch a football. I was like, this is unbelievable. Right. It was amazing. And I probably would have done it for free to be honest.
Starting point is 00:24:56 Yeah. You know, cause I was like, this is just unbelievable. Um, but after that, I went through a period of, I had a surgery and went through a period of just like, kind of, who am I? What's my identity? You know, and what's happening in the world in 2008 to 2009, 10, I was trying to figure things out. And I was afraid. I realized I was acting like I was confident, but I was really afraid inside with so many things.
Starting point is 00:25:20 And I had a mentor who said, I want you to make a list of all your fears. And he said, create a fear list. And what I want you to do is start knocking it off one by one. Start with the biggest fear first. And public speaking was a big one. I couldn't stand in front of a classroom without stuttering and kind of trembling and just feeling very insecure because I had a very low reading level and a communication level in middle school and high school.
Starting point is 00:25:44 That's amazing to hear, honestly. I was thinking about, because like, dude, honestly, real talk. I think you're one of the best interviewers on the planet. Thank you. Thank you. I appreciate it. But in eighth grade, when I came to St. Louis in eighth grade, boarding school, Principia High, they tested me for all the standardized tests.
Starting point is 00:26:01 I had a second grade reading level. So from eighth grade all the way through seven years of college, I had a tutor. During lunch, I was in special needs classes. And really, in my senior year at high school, the English teacher was like, Lewis, you're failing right now. If you don't pass, you cannot graduate high school English. You can't go play college football. And so she would help me after class every day to just get to a passing grade just because it was very challenging for me. So I had this insecurity because I felt like everyone else around me was just way smarter. And based on evidence and results on the grade cards that we had, they ranked us. I don't know if they did that at your school. So I was always in the bottom four. So I was always just like, okay, I'm the dumbest person
Starting point is 00:26:44 here and probably in the world. That was the belief that I built based in the bottom four. Me too. So I was always just like, okay, I'm the dumbest person here and probably in the world. That was the belief that I built based on the evidence and the results I was getting. And I was working hard. I was trying to study. It wasn't like I wasn't giving effort, but it was just didn't understand it. And so he said, I want you to create a fear list. Public speaking was a big one because I have that insecurity. And so what I did is I met someone who's a public
Starting point is 00:27:05 professional speaker who got paid to speak. And he said, you need to go to Toastmasters. And if you really want to overcome your fear, you've got to do it every week. You can't just go once a month or once in a while. You've got to do it every week for a year and act like it's a sport. Like you're training for the
Starting point is 00:27:21 championship. What's Toastmasters? Toastmasters is an international association that teaches public speaking. They give like workshops and classes from basic speaking to advanced, and they teach you how to communicate effectively. And they give you like different prompts. So you do 10 speeches to finish like your first course, 10 kind of main speeches. But I would go every week and I would present something for at least a two-minute speech. But sometimes it was longer. And the first time I got, so I was like, okay, I knew I had a vision or a dream to want to
Starting point is 00:27:54 impact people one day. I didn't know if it was going to be me working in an office or me as a coach. I had no idea, but I knew I needed to be able to communicate effectively and confidently to do anything in my life. Dude, I just covered this on the freaking last show that we recorded. Really? Yeah. What you're talking about, how important this is. Yeah. And so he said, I want you to go every week. And so I committed to it like I was training for a sport. And I went every week. And the first week, I remember I had to give a speech. My first speech, it was after a few weeks of going, but my first speech, you're supposed
Starting point is 00:28:28 to give a five-minute speech, and they call it the icebreaker. It's like, tell us a little bit about who you are, and you have five minutes. It took me weeks to figure out, how am I going to speak for five minutes? No joke. This was, what, 15 years ago. It took me weeks to think about, how do I have an interesting story? Is people going to be interested in this? I have no clue what to say.
Starting point is 00:28:47 All you have to do is speak for five minutes. And I was terrified. I wrote down, word for word, the speech, and I practiced it for weeks. And when I gave my first presentation, I stood behind a podium in front of 20 people, and word for word, looked down and read the whole speech. I did not look up one time.
Starting point is 00:29:05 I was terrified to look at people, to see them laughing at me, judging me, kind of just giving me awkward stares. So I couldn't look people in the eyes. It was terrifying. And I remember, you get feedback after every speech you give. So it's a safe environment, but I was still terrified of the judgment, of what people are going to say, even though they're supposed to lift you up. I was terrified. And they give you feedback. And I remember I was like, okay, I got the hardest
Starting point is 00:29:34 part done. This is the most embarrassed I've ever felt. These are all professional speakers. They gave me feedback. It's a safe environment, but I still feel humiliated, sweating out of my pits, just like horrible feeling. I was like, okay, I got to train this like a sport. Every week I went back and I couldn't wait to go back. I was like, okay, I'm going to improve on this. I'm going to get more feedback. And I got a coach from there. And I was just meeting with my coach every week, teach me how to do this. By the end of the year, I got a standing ovation. I didn't need any notes. I didn't need anything. But it was that consistency of diving into the thing that I was most afraid of every
Starting point is 00:30:10 single week until the end of the year, being able to do it with confidence and poise and being able to remember my points without having to read them down and just being able to implement all the things I learned in a year, that has made me so much money going all in on my fear. And I talk about in the greatness mindset, it's really figuring out the talents and the skills and the things that make you feel powerful and leaning into those things, which you've done so well. But also in this fear list,
Starting point is 00:30:40 it's figuring out where you feel the most insignificance and also the most powerless. And this was an area that I felt powerless. But after this process of doing what you said, which was taking action consistently to build up your belief, I felt like it was a superpower. I felt like, okay, now this is a superpower. Something I thought I would never be able to do that made me feel powerless is now a superpower. I'm putting this in my tool belt as a confidence tool that I have now. Let me go down the list of fears and check off the next one. Let me go take it on like a sport, the next fear, and the next one, and the next one. By doing that, that's how you build belief. But you turn your fear list into something that is really supporting you for the rest of
Starting point is 00:31:27 your life by going all in on it. So that's what I did. And that's what a lot of the greats do. They figure out what is their biggest fear and insecurity and they attack it. They don't hesitate. They attack. Dude, I failed my college public speaking course. You know what I'm saying? I'm one of the highest paid speakers on the fucking i know look at you now man yeah you turned it into an asset it's the same thing you're talking it's amazing yeah like i used to get nervous standing in front of my eight employees over on manchester road at a supplement store and i would the same thing dude i'd have to read it
Starting point is 00:32:02 oh man people don't understand that like you have to go through that process. Like everybody you look at, everybody you admire, everybody you want to emulate or be like, or who inspires you, they've all been you before. Yes. All of them. And I think if people would just take a minute to remind themselves of that, you know, nobody comes out of the womb, an amazing public speaker or an amazing entrepreneur or an amazing humanitarian or philanthropist or organizer or whatever it is
Starting point is 00:32:33 that you do. Nobody comes out that way. The first time they try it, they get punched in the fucking face, man. Multiple times. Yeah, right. And it keeps happening. And the real key is that perseverance, man. And every single time, if you're willing to just learn the lesson and put it in your tool belt, like you guys, I like to say that too, it becomes an asset, man. Huge asset. Yeah. And you kept doing it. You turned that fear of speaking to eight people and you just kept trying and practicing and trying new stuff. And some things didn't work and they didn't listen to you. And then you figured out the next thing.
Starting point is 00:33:04 Oh, you know what? Sometimes I go out there now and I suck. Right. It's reality. You know what I'm saying? It is what it is. I just accept that that's part of the deal. You could be a Hall of Fame baseball player and hit the ball three times out of 10. Exactly. You know? I mean, that's kind of how I look at it. It's just the numbers. Nobody's perfect all the time. Nobody's great all the time. But people will remember you for your greatness when they get to witness it. And I think that's something that people have to understand. No matter how good you get, you're still going to have days that are bad. Absolutely. Another tool that I learned,
Starting point is 00:33:38 because after I started making money as a speaker after this, which I never thought would happen. I was like, who would ever pay me? What do I have to offer on a stage? I started making money as a speaker after this, which I never thought would happen. I was like, who would ever pay me? What do I have to offer on a stage? I started making money for years. And then I started speaking on even bigger stages, 5,000, 10,000 people, whatever, like you. And I was like, OK, I know how to speak. I've been speaking for years now.
Starting point is 00:33:59 I've been doing it over and over again, probably two speeches a month for years. But I was still getting nervous before my speeches. And I don't know if this happens for you, but this happened about five years ago when I was like, I'm sick and tired of being nervous. After 10 years of doing this, why am I still a little bit insecure before I go on stage? You always hear people say, well, nervous is a good thing because it makes you prepared. It makes you focused. Yes, but I was insecure and I didn't know why that was happening. And I called a coach of mine probably 30 minutes before a big speech and I go, I don't know why I'm nervous and why I'm kind of like still insecure and worried. And he said, Lewis, you care so much about how you look. You're focused on saying the joke the
Starting point is 00:34:40 right way. You're focused on the opening line. You're focused on this. And you just need to focus on service. You need to know and own that you will forget something you want to say. You're going to forget that funny joke or the timing's going to be off. You need to know it and own it and be okay with it. Go into it knowing this is not going to be a perfect speech. And I accept that it won't be. I accept that it won't be. I'm prepared the best I can to give the best I can, but I know I can always do better and it's okay. But what I'm won't be. I'm prepared the best I can to give the best I can, but I know I can always do better and it's okay. But what I'm going to do is I'm going to show up. I'm going to serve the audience and give them what they need, not get what I need out of this, give them what
Starting point is 00:35:13 they need. And it shifted everything for me with a lot of things. My podcast, when I had a big guest on, I'd be nervous. And I just said, I'm here to serve the audience and I'm not going to be perfect. It's your intent. It's my intention is to serve people the best way I can. And I'm going to stutter, I'm here to serve the audience and I'm not going to be perfect. It's your intent. It's my intention is to serve people the best way I can. And I'm going to stutter and I'm going to forget something. I'm going to say something stupid and that's okay. And when I started to do that, I actually relaxed a lot more and perform better because I wasn't thinking about me.
Starting point is 00:35:38 You were nervous and it wasn't fucking up your flow. It wasn't about being successful. It was about service, which is greatness. And you actually achieve more when you lean into service. And so that's just another tool for people. If you feel insecure and nervous, stop thinking about me and start thinking about how can you give. Dude, what you just described, it's so cool that you described it that way because the
Starting point is 00:35:58 same exact process happened for me. You said, you don't know if I get nervous. I did used to get nervous but i do not get nervous at all anymore ever ever for really anything and the reason i don't and ed my let's the one that pointed this out to me he's great he's the best he's my best friend dude he's the only guy i can truly talk to who i know will actually not judge you know what i'm saying at this point in time yeah he's not going to run away and say, oh, Andy told me this. I could be real with him. You know what I'm saying? But he pointed this out
Starting point is 00:36:32 and he's like, look, man, he's like, if you want to drop the nerves, he's like, just remember that you were there. Your intent is for them to get better. And if you approach everything, whether it be a speech or whether it be a podcast or whether it be your business plan or whether it be a conversation or a relationship, and your intent is always in the right spot, you don't have anything to be nervous about. And people pick up on it. The energy that people pick up once I actually came to the understanding that this is what the key was, the energy that the people pick up is much better.
Starting point is 00:37:08 Yeah. It's, it's, it's, it's like you said, it's lighter. You know what I'm saying? So I'm not up there, you know, when I go up and speak, you know, I. You're not stressed or anything. Bro, I don't even prepare anymore. Yeah.
Starting point is 00:37:18 I speak from the heart. It's a beautiful way. So when I go up there, I'm, now if I'm teaching an Arte or something, I might use slides to make points. But for the most part, if I'm giving a speech, dude, you're hearing what's on my heart that day at that time. That's amazing. Yeah.
Starting point is 00:37:30 My friend Rory Vaden said to me one time, it's hard to be nervous when your heart's on service. Yes. And that's great. It's hard to be nervous when your heart's on service. And I think it's so true. It's just like when your heart's thinking about yourself looking good, you're probably going to be more nervous. But when we're just focused out and just thinking, how can I give, knowing it's not going to be the perfect thing,
Starting point is 00:37:49 but it's going to be exactly what people need right now, that's when it's magic. Yeah. That piece of advice really made a difference for me in a lot of different areas. When did I tell you that? Well, it's been a couple years. Yeah.
Starting point is 00:38:02 It's been a couple years. I mean, I was already great at speaking and doing you know all these things but you know my point is always get better and improve and you know ed and i our conversations you know they're very much so like very honest with each other about how we can improve each other and that was just something that he pointed out um in one of the many conversations that we've had that just stuck with me. And you just described the whole process. Yeah. That's beautiful.
Starting point is 00:38:28 Yeah. He respects you so much. I was just with him yesterday and he's just like amazed at who you are, who you've become as a human and what you're building. A lot of that has to do with my friendship with him. Yeah. I mean, he's been a great, you know, cause he's a little bit older than me. He's got more life experience and he's been great at subtly directing me in a, in a, in a healthy, you know, productive way. You know, he's never
Starting point is 00:38:52 been someone that's been like, Andy, you're too much or Andy, you're this or that. It's always been, you know, Hey, have you ever thought about this? You ever thought about that? And those things, you know, for me me that's the best way to communicate with me yeah right because like when people tell me what to do i fuck i'm like you're like yeah i'm curious how old are you now 43 43 yeah if you could go back to 33 and think about where you were in that time and where the company was where you were personally your health your your relationships, intimate and friendships, family, career stuff.
Starting point is 00:39:31 And you could think about where you were then. What advice would you give your 33-year-old self from what you know now? What's the number one thing you would say to support you? And just having a little bit more fulfillment or peace or fulfillment or peace or getting here faster or, you know, not beating yourself as much up. What would you say to yourself then? I would have sat myself down and had to talk about my own discipline and what it meant to be disciplined in all areas. Because you weren't as disciplined.
Starting point is 00:39:59 No, I was at that time at 33, I was 330 pounds. You know, I, I, a lot lot of i was drinking all the time partying all the time i thought it was cool to be the wild guy you know and you know what i'm saying wild man yeah and that's how i was always that way growing up and um you know i wish i would have had someone that sat me down and said hey bro you know that's not as cool as you fucking think it is you know what i'm saying and you're very undisciplined and you're emotionally undisciplined. And if you could develop this discipline now, you will get much further ahead at a much faster rate.
Starting point is 00:40:33 Yeah. And I think that's the advice that I would have focused on there because I didn't really figure that out until I was about 36 years old. Right. And at that time I was 350 pounds. I was big dude. And you remember, I remember. Yeah. I i could have put my arms around yeah and uh you know once i started figuring that out man everything accelerated yeah and it's undeniable i mean it's all areas of my life everything's
Starting point is 00:40:58 gotten much better uh not just from a you know success standpoint but from a success standpoint, but from a happiness standpoint, a fulfillment standpoint, and a feeling of gratitude standpoint. You know what I'm saying? Everything got better when I learned how to be disciplined. And the thing that people should understand is that discipline is not just about your body. We talk about it in 75 Hard and Live Hard, and it focuses heavily about your body. Like we, we talk about it in 75 hard and live hard and it focuses heavily on your physical. But the truth is, is that discipline, once you learn it can be applied
Starting point is 00:41:30 to all areas. And so that's the thing that I wish I would have understood at a younger age that had I had the skills to not only be disciplined in a physical, now, you know, I struggle with my physique. Like it wasn't like I had never been in shape before. I had just become undisciplined. Right. And, you know, I think if I had understood at 33 what that could actually do for me, I would have bought it hook, line, and sinker and dedicated my entire life to it. And gone all in on it. Yeah, for sure.
Starting point is 00:41:59 Because, dude, the amount of progress that has happened in my life in all areas from the time I started figuring that out to now is like I did like 20 years worth of, I got 20 years worth of results in like four and a half years. Amazing. You know what I'm saying? And so that's the impact of taking true control over your existence is that it greatly accelerates everything else. I'm curious then, in that discipline phase over the last 10 years, what is the one thing you'd change about your thinking sooner and the one thing you would change about your
Starting point is 00:42:39 emotions sooner? Since we are a product of our thoughts and our feelings you know our as dr joda spenza says our our our personality becomes our personal reality so your thoughts what would you have changed about how you think about yourself you think about other people the world life you know what would you have changed differently about your thinking and then also your feelings. Well, in regards to feelings, I was on Lexapro for 11 years. Okay. And there was just a study that came out that showed that Lexapro not only keeps you from being depressed, but it also keeps you from feeling anything.
Starting point is 00:43:19 All right. And so when I got off of it, which was last year, uh, which was really, really hard to do, uh, I started feeling things again and I started like, it was weird, dude. Cause like, you, you know, me, like I'm not known as a most like emotional type dude, but like I would have these situations where I would just break down. Like, and it wasn't that these situations were overly emotional. It's just, I hadn't felt any emotions in so long that it hit me really hard. Things were hitting me hard. And, um, I wish I had understood what that medication was doing to me. And I would have looked into it further than just following those, the doctors telling me to take this pill because the truth of the matter is, is had I become disciplined and had
Starting point is 00:44:03 I controlled the things I control, had I done done those things i wouldn't have needed that yeah you know and um so that's that's that's a regret of mine but it's also a massive learning lesson i try to talk about it because i want other people to to come to that realization um but you know to answer your question man you know i i subscribe to the feeling and I know this is, this is not a cop out, but this is how I truly feel. I truly feel that everything happened the way that it should. Sure. Because it's led me to this point. And I feel like now, you know, I do, I feel like, like if I'm comparing the two versions of myself, I was definitely more aggressive in terms of like, I mean, you remember my old videos where
Starting point is 00:44:50 I'm going fucking crazy, but that's the shit that made my brand. So it's like, yeah, it's hard to like, it still comes out. It still comes out when I get real passionate, but I wish I had done a better job of controlling that part of me because that part came out too often and it came out in situations where it wasn't appropriate. For example, like, you know, there's people who I would have a meeting with, right? And like, what would end up happening is, is like, they would be afraid that that was going to come out. So I didn't get anything good from anybody. Right. Right. Right. So I sabotaged them and now here I am years later and I like, I'm realizing and I'm like, fuck, that wasn't good.
Starting point is 00:45:32 Right. You know what I'm saying? And so there's some. And still look what you created. Yeah. You know what I mean? Yeah. But I mean, you know, uh, it's hard, it's hard, man, because I, I feel
Starting point is 00:45:43 very fortunate to be where we are. And so it's hard to really criticize the past, but I can tell you this for sure. I was thinking about this just earlier today, you know, had I had like, like, let's just say me now could talk to me then in the beginning, like back when I first started in 1999, I could have saved myself probably two thirds of the success journey that I was on just from the shit that I know now that I didn't know then, but more importantly, I could have saved myself tons of mental agony because I could
Starting point is 00:46:21 have reassured that, Hey, look, this is just the way it goes. Yeah. And this is just, this is just part of the deal and And you signed up for this and nobody ever tells you those things. You know what I'm saying? Like when you're getting your face beat in, in business, right? Like it's, nobody comes along and says, hey, it's going to be okay. You don't feel like it's going to be okay. You feel like your world's ending. And, uh, you know, for a lot of people, you know, going back to that third fear that you mentioned, that's almost like the deal breaker, you know, the minute that their friends or their family or someone that they thought was their friend says one thing about their, their doing,
Starting point is 00:46:56 like it's the end. Like, I remember when I first started, uh, posting is how, how my brand got started was I, I was on Facebook facebook i didn't know what to talk about bro and so what was interesting to me was success and so i just started talking about things that i understood that you need to do like make a little motivational quotes yeah and things you know and dude real talk like i could understand why people thought it was ridiculous like looking back you know what i'm saying? I was broke. I was a struggling business owner. We weren't very successful.
Starting point is 00:47:29 I was not in great shape. So like, I get why people would question it. But I remember posting a couple of times in the very beginning and, you know, people that were in my family, like people that were related to me getting in the comment section and being like, who, like, I remember, like, I know the exact person and you're not going to say his name you know the day and time you saw i do yeah and i never forget it that's a problem that's a problem for me because i have basically a photographic memory i can remember anything like if i read your book i can recite it to you wow so that's a that's a gift it is a gift but it's not a gift when it comes to like that right
Starting point is 00:48:02 because i remember every single thing every single thing that anybody ever said wrong to me. I remember it forever. Wow. And so this guy who's related to me got in my comment section. He's like, he like laughed and he's like, Oh, I guess you think you're Tony Robbins now.
Starting point is 00:48:17 And this is somebody that grew up like looking up to. Okay. You looked up to. Yes. Wow. It was devastating for me. And I got pissed and i went back at him real hard and called him out on all his shit but the truth of the matter is is like you know for
Starting point is 00:48:32 most people that first time that happens because that went on to happen a bunch of different times in different ways right the first time that happens people stop and they're like you know what i'm not tony robbins and you know what i'm not tony robbins only one tony robbins on me you know and is it because they're thinking the same shit inside like internally they're like, you know what? I'm not Tony Robbins. And you know what? I'm not Tony Robbins. There's only one Tony Robbins. I'm me. Is it because they're thinking the same shit inside, like internally? They're thinking the same thoughts, and now they're getting this external validation of like. Well, the thing is, you know what I'm saying? No one creating anything meaningful is criticizing someone else.
Starting point is 00:48:57 No. That's it. You never see a winner hating on a winner. And you never see negative comments on an Amazon review from other authors. Yeah. No other author is going to go and say, this book sucks. This podcast sucks if they have a winner. And you never see negative comments on an Amazon review from other authors. Yeah. No other author is going to go and say, this book sucks. This podcast sucks if they have a podcast. They're not going to do that because they know how hard it is to create something.
Starting point is 00:49:12 Yeah. Even if it does suck. And there's a base level of respect. 100%. That you went through the process. Yes. Like, bro, I've been asked to have lots of people on my show where their book wasn't that great.
Starting point is 00:49:22 Right. So I didn't have them on the show. Yeah. But I also commended them and I said, hey, this is great that you wrote that book it's just not the right time exactly and you know i let them i don't like hammer them down yeah you're not letting them continue to grow yeah yeah and eventually they'll end up sitting over there uh-huh you know exactly and so dude you know we all deal with these things like every single person listening to this like the the third fear especially the fear of judgment is i think i think that's the fear that paralyzes most people yeah i think it's i think most people
Starting point is 00:49:51 are so afraid and especially with the prevalence of cancel culture over the last five or six years people you know could end your career for a period of time bro it could have you and i have opened through it yeah you know what i'm saying and And dude, what ends up happening is, and this is the real damage of cancel culture, okay? I've been canceled a number of times because I'm opinionated, I'm loud, and some people find me obnoxious. I know you guys all love the fuck out of me, but some people don't. All right? I know it's hard to believe.
Starting point is 00:50:19 Figgies up. Yeah. But the reality is, is that every single time that happened, I grew. My brand grew. My brand grew. My business grew. Everything grew. So I learned to not be afraid of just being who I am. But other people see it.
Starting point is 00:50:33 And here's the fucking damage that cancel culture really creates. They get scared. Bro. And it suppresses their potential. I'm not going to say anything. I'm not going to do anything. I'm not going to put my ass. There's so much good potential sitting on the sidelines of the game of life because they are afraid of the way that society
Starting point is 00:50:51 has behaved towards each other for the last five or six years and dude that's what i think of when i see people going through it man and getting hammered you know every single one of my friends who's a who's really doing anything has been a victim of this culture at some point in time and when i see him going through it dude the i'm i know they're going to be okay because dude all of us will take care of each other we'll push each other back to the top but the reality is is that there's so many people that watch that you say fuck i don't ever want that to happen to me i don't want those yeah don't feel good yeah and so the first time they set out to you know write a book or or do something own a business they get any little criticism they're like oh here it is here it's
Starting point is 00:51:30 coming for me and they stop and dude it keeps it like i i truly believe that cancel culture isn't intentional um propaganda idea to to make people be more more mediocre it's it's too it's too it's no different than political correctness or censorship political correctness censorship these are ideas that were created so that people wouldn't speak up it's for you to self-censor yourself okay oh i don't want to say that because it's offensive we don't have to say that because it's offensive. We don't have to. Well, what if it's fucking true? You know what I'm saying? So, so we have all these psychological operations that have been introduced into our culture.
Starting point is 00:52:12 And I believe that cancel culture is the most painful one. And I think it's the most intentional one because what it does is it creates a scenario where people are so afraid to even step out and create anything that everybody loses. And so, you know, you guys have to understand, first of all, you shouldn't pile on people that are doing that. And second of all, you should stand up for them. And third of all, you should remember that even when you hate someone and everybody's
Starting point is 00:52:38 piling on them, that that's not a good thing because other people are witnessing it and they're deciding right there and then that they're going to be nothing because of that. Yeah, bro. Yeah, man. I love it. Yeah, it's dangerous. The rant. I love the rant, man.
Starting point is 00:52:51 You know, it goes with that fear of judgment. 100%, man. It hammers it home. I think that's what a lot of us need to learn how to overcome. And when we, again, when we put ourselves in situations where we can totally embarrass ourselves and realize I'm still alive, I'm okay. Like everything's going to be okay. And then do it again. And again, we only expand and grow not only physically, mentally, but spiritually, because when we cleanse the ego, when we put ourselves through that and we do get criticized and judged, and we're able to still accept ourselves, our egos get cleansed and we can just get bigger and grow and serve more people, but that takes a lot of courage and it took me a
Starting point is 00:53:29 lot of courage to try to like manage it. And I've, and I've felt the criticism and things like that. Time to time. There've been moments where I'm like, maybe I should stop. Maybe I should just pause for a while. Yeah. And luckily I reached out to some good mentors and were like, this is all going to pass.
Starting point is 00:53:45 You know, that's the point. It wants you to stop. Exactly. They want you. And my, my fear was like, maybe I should stop.
Starting point is 00:53:51 Yeah. Maybe I should stop posting on social media. Maybe I should stop my podcast. Maybe I shouldn't do another book because this doesn't feel good. It does not feel good to be attacked. I can tell you that. Um, but when you learn that this is going to happen,
Starting point is 00:54:04 no matter what, you're going to be criticized whether you're on your sister's couch and you're going to be criticized whether you're got the business that you got the size you have yeah either way people are going to discount you and criticize you so you might as well do something you enjoy and love if you're going to get judged yeah and you better you'd rather be criticized a few bucks in your pocket exactly they're not saying is that do you guys think that also stems too from the idea that people want, like, I want 100% of everybody to fucking love me? I don't think anyone doesn't want people to love them except for maybe Andy.
Starting point is 00:54:33 Whatever. No, dude. No, he's right. Like, there's a, I think there's a big thing to that. I think a lot of people can't understand the basic concept that not everybody is for you and they're not going to be. And you can't please people. No. No everybody is for you and they're not gonna be and you can't please people no no matter what you do they are not gonna like you and if you if you bend yourself oh man to to trying to appease everybody you lose yourself completely
Starting point is 00:54:56 that was me for a long time bro it's a lot of people giving in to please others giving in to make people like me willing to say hey man it is it is what the fuck it is. Yeah. You know, and, and that's the truth. And this is what I talk about all the time. You know, you guys in business, like you guys are trying to build a personal brand. You, you should just accept today that 50% of the population is not going to resonate with you. And in fact, they're going to have a propensity to not like you. So like when you get on your story and you start talking, they're going to say, well, fuck this what the those 50 are going to do you are far better off creating content and being who you are for the people the 50 that are going to listen and they are going to have a propensity to like you and then doing yourself in such a great way that they these people end up
Starting point is 00:55:41 loving you yeah and that's really the game the isn't, you're going to get everybody to love you, dude. It's impossible. But I will tell you this, it's still fucking hurts when people don't. And that's what people, that's what people don't realize. Like you have to, you have to let it hurt a little bit and then be like, well, fuck those people. And then just move on. Right. Yeah. And I think it's beautiful what you guys have done here at first form. And also your show is you are unapologetic of your identity and who you are and what you stand for.
Starting point is 00:56:10 And it's one of the reasons why it's grown so big. And there's going to be, there's 100% going to be some people that will never follow, never listen, never buy.
Starting point is 00:56:19 Yeah. And that's okay. But it's going to expand you into more of the people that do relate, that do love the way you communicate, that do see what you stand for on these walls here in the studio and in your warehouse, and they represent that same value and vision that you have. And I think you standing for
Starting point is 00:56:36 these things, even though others may not like it or may be offended by it, attracts people that do love it. And that's really cool, is leaning into your identity more and more and more. That's what allows you to expand. I wanted to follow up with a question on this because I loved your wisdom and your insights on what you would say to your 33-year-old self. I'm curious if you could go in time to your 53-year-old self and you could reflect back on what you're about to create over these next 10 years because you're about to expand into your vision, into the world, probably even beyond your dreams right now based on what I know you're capable of. Based on what you've done in the last 10 years, it's going to multiply times 10, 100 growth, the service, the success, the fulfillment of the
Starting point is 00:57:27 customers, the clients, the people you have around you that they have in their lives now, over 10 years, another decade, what advice would you give yourself then to yourself now, knowing everything you're about to create? Probably just to keep going. You know what I'm saying? And accept the journey for what it is. And I think, you know, I think when I think about myself that my purpose here is much bigger than business.
Starting point is 00:58:02 Yeah. I think it's much, I think we're going to create a great business. You know, we're going to create an iconic brand, but I don't think that's like my, my, like biggest thing. What's your thing? I think that I was put here to help, and this is going to sound insane, but I believe that I was put here to truly wake people the fuck up so that they can actually understand what freedom truly is. And I believe that I was put here for that mission.
Starting point is 00:58:36 I don't think there's anything I can do to stop it. I think that's where my route's going to take me. And I think me building the company and doing all those things is something that will happen as well but i think probably when i die people are not going to remember me for that that's what i think and i know that sound that probably sounds egotistical to some people and shit but like i have so many of these crazy signs that point me that way that, and it's such a passionate thing inside of me that burns inside of me because I recognize the manipulation that's happening.
Starting point is 00:59:14 And I recognize the damage that happens because of that. And I recognize the greatness that everybody has inside of them. So there's like this mixture of like all these things inside of me where I'm like, Hey, you fucking guys are being lied to and you're being manipulated and you're being conned into becoming a lesser version of yourself. And I think all of these things are going to combine and they're probably going to end up killing me for it. But, but you know, I think that's what I'm here to do. Yeah. You know, I can't help it. That's beautiful, man.
Starting point is 00:59:46 And I think, uh, for me, I love that you said freedom, giving people the ability to feel free and freedom in their life is a beautiful mission. Two years ago, I didn't feel free inside. You know, I'm a physically free man. Well, that's giving, well, are we? Well, I mean, I'm not behind a prison. How much tax do you pay? I'm not in a prison.
Starting point is 01:00:07 I'm just saying. Right, right. Well, I am in California. I mean, bro, we live in a highly oppressive environment that is accepted as freedom. Sure. And so. Well, let me, yeah, I mean, so I mean, I'm not behind bars.
Starting point is 01:00:20 Yeah, yeah, yeah. I'm free to do certain things. But you're bringing up a great point because what you're, go go ahead because what you're saying is truly a massive part of freedom yeah for me it's it's the inner freedom right i mean um you know i had a brother that went to prison for four and a half years he was sentenced 6 25 i was eight years old when he went in uh he sold drugs to an unrecovered cop when he was 19 when he he was in college. And back in the 90s, it was the war against drugs, especially in America, right? And so first offense, six to 25 years. Every weekend for four years, almost every weekend, we would drive two hours to a prison
Starting point is 01:00:58 and be able to spend a few hours with my brother. And I don't know, there'd be 30, 40 other convicts in the room and their families, right? So every weekend I witnessed what it was like and experienced it, you know, next to him and just the energy of the room is kind of intense what it feels like to be in a prison. I've never experienced that. Thankfully, I never want to. It's one of the reasons why I never drank, never smoked, never did drugs.
Starting point is 01:01:20 Cause I was like, I don't even want to be influenced to get to this place because I saw the suffering and I saw that it was very painful for a lot of people and their families, people that were impacted by it. However, there were some men there that truly felt free, that looked free and their energy was free and light. They had done whatever they did to process and mend and heal and forgive and accept. And they felt free even though they were behind bars. There's a lot of people that you know that are not behind bars and they are in a mental and emotional prison.
Starting point is 01:01:55 Absolutely. And that for me is a massive crime. Being physically free, not behind bars. But not being free. But not being free. I don't think that's greatness. And I didn't have freedom in my heart or in my mind fully. There were moments and times, but I still felt like a prisoner of my emotions in my mind until a couple of years ago, until I went on a deeper
Starting point is 01:02:20 healing journey. And you've heard me talk about being sexually abused when I was a kid and a lot of other things. I started healing a lot of these things, but I realized that I didn't heal enough of it where I fully accepted who I was and forgave myself for everything that I was ashamed of, guilty of, insecure of from my entire past. I started on the journey. This journey was one of the scariest things I've ever done emotionally a couple years ago. And by diving into these elements of my past that I was the most ashamed of and starting to create new meaning from those memories, new meaning from the pain, the hurt, the things I did that I wasn't proud of, things that I did that I was ashamed of, insecure of, all this stuff, and create a new meaning and started to bring that meaning into my heart and accept it.
Starting point is 01:03:11 That's when I started to, the pain in my chest that I had off and on for years disintegrated and it hasn't come back since. And it's been a beautiful feeling to have peace in my heart and to feel freedom, even though I'm paying taxes and all these other things. There's levels to it. Yes. There's levels to it. But to feel free in my mind and my heart and my soul, it, it really is an unbelievable feeling. And it doesn't mean I don't get frustrated and have to deal with stuff from my, you know. Let's dig in on this. Yeah. Because this, this is an important thing that, that, that is very, very important for people to understand, especially those of you who are young, you may not understand this yet, but those of you who are a little bit older and have witnessed some life and done some
Starting point is 01:04:01 things, the idea of forgiving yourself is a confusing idea for people. Okay. And what you just described is the actual process of doing that. And so many people live with guilt and shame because of the things they were in the past, not realizing that you are no longer that person, right? Even a year ago, you're not the same person you were a year ago. And when you look back and you feel guilty about all these things that you've done, you should realize that doing those things is the reason that you now realize that those things are not good to do. They're not right. Yeah. So they actually served you in a productive way. And furthermore, I have this, you know, this thing that I tell people when, because I get
Starting point is 01:04:49 asked about forgiveness of self and bro, real talk. I struggle with it too. Yeah. Okay. It's not easy, man. No, it's not. But the one thing that really helped me was, was what you said, assigning a new meeting, understanding that this happened so that I could get here.
Starting point is 01:05:04 And you wouldn't be here without it. Yes. And not only would I not be here, if I hadn't learned that lesson, I'd be doing the same shit from here on out. And that's a powerful thing to really give yourself credit for. Yeah. And then also, you know, a lot of people feel guilt and shame over stupid shit that is like really stupid.
Starting point is 01:05:22 That no one cares about. Yeah. And so like, like dude here's my advice to those of you okay there's two elements to this forgiveness and probably more lewis you know you you might have a lot to say about this but what lewis just said is extremely powerful a sign of meaning to these things that you did and understand that you are no longer that person and give yourself the the freedom to recognize that okay Okay. And let, let that go. You're, you're not that person. And that's another thing cancel culture does, right? It makes us afraid of the shit from 10 years ago. Well, fuck bro.
Starting point is 01:05:54 10 years ago, I was an idiot. I don't know what to tell you. You know what I'm saying? Like, so, and so were you probably. Okay. So let's be real about these bad things that we have said or done or in our lives and let's understand that they brought us to a point where we now recognize that those things uh were not good and now we have wisdom about it yes and we could share that exactly that's what allows us to share that with people on the path dj's 27 years old i get to share a lot of things with him that he wouldn't have heard otherwise. Here's the thing. There's another way to look at it too. And this really helped me a lot. How would you react if you were sitting in front of you and you, instead of being you,
Starting point is 01:06:42 was just a friend of yours. Okay. And you're sitting there and you're telling and spouting and venting about all these things you feel guilty about. How would you actually react to it? How you would likely react is you would say, bro, come on, man. Everybody does dumb shit. Right, right, right. It's all good. Like you did some dumb shit. Everybody does dumb shit.
Starting point is 01:07:00 And then you would say, but it's good you're not doing it. Yeah. Right? And then you would make fun of him and be like, yeah, that's pretty dumb. Right, right. Remember that one time? Yeah. And then you would say but it's good you're not doing it yeah right and then you would make fun of him be like yeah that's pretty dumb right one time yeah and then you would move the fuck on exactly you know and so like if we could if we could stop and analyze our own guilt and shame and then address it as you would address it if a friend were confiding in you i think that's been very helpful for me yeah Yeah. And I think that's the healing journey. It's not a destination or a one-time thing.
Starting point is 01:07:28 It's an ongoing journey of understanding that I've got to integrate these lessons. I've got to keep mending and growing beyond the old self that was hurting myself or other people. And the thing that I love about you, what you said a few minutes ago, is that you see the masterpiece in everyone. And so you see their greatness in them, even when they don't see it themselves. I believe that I look at people the same way. Yeah, you do.
Starting point is 01:07:51 I want them, I see what's possible, and I see where they're at now, the vision, and how they can get there if they just overcame a few things. And a lot of it is how we beat up ourselves from the past stuff we did. And if we can do what you said, which is heal, I call it healing, but if we can address process. I stay away from that term. Yeah, yeah. But it's all good. Yeah, exactly.
Starting point is 01:08:12 But if we can address it, process it in a healthy way, and integrate the wisdom, for me, that's healing. If we can do that. Now it's a fair word. Yeah, exactly. I get it. Healing may not be talked about in this show, but that's how I speak about it. Because really, I don't think you can have freedom without healing.
Starting point is 01:08:29 No, you can't. So call it what you want, but I think you got to integrate. I'm just teasing you. And I think if people want to be the masterpiece that they're born to be, if they want to be able to step into that greatness that they are able to step into, we must at some point mend and create meaning from the past things that hold us back. We must come to a place of, I'm processing this. I'm no longer going to be defined by these things. I'm going to move into the masterpiece that I'm capable of creating.
Starting point is 01:08:57 And that's what the whole process is about. It's about mending, healing, and moving forward into a meaningful mission. Not just about me. How can I fill up me and succeed and win and prove people wrong? It's about how can I fill up all of us around me? How can I fill up we and serve by leaning into my talents and gifts and doing something beyond me? And that's what you've done so beautifully here.
Starting point is 01:09:22 It's bigger than you. And it impacts so many people in the world thank you bro i you know there's people listening right now and they're like yeah but i did this and this and it bro listen you didn't reinvent the fucking world of fucking up we we've all there's plenty of people who've done whatever it is whatever it is that you you know are ashamed of or holding guilt for doesn't matter what it is bro yeah we all have those things in our past every single if people were truly honest and like you could see people's true lives like man everybody would feel a lot better because they'd be like oh shit
Starting point is 01:09:57 and here's the thing the thing that's pretty bad bro but that okay that's kind of fucked up but die you little you messed up, here's the thing. What's crazy is I've talked about this many times that I was sexually abused when I was five years old by a man that I didn't know. Not a family member, but a man that I didn't know. And for 25 years, no one knew this about me except for me. I was riddled with shame and insecurity thinking to myself, if anyone knew this, specifically any men or guy friends of this knew this about me, no one would accept me. No one would love me. They would all want to just kick me out of their group and I would have no community and I would be a loser forever. That was the fear that I lived with for 25 years. So I amassed a sense of false confidence
Starting point is 01:10:43 to try to fit in. But really, I was really deeply wounded and insecure and afraid that if people actually knew what had happened to me, no one would accept me. So it's a huge fear and an insecurity. And here's the crazy thing. One in six men in America have been sexually abused. So you think about all the men in this place. I don't know how many men work here, but it's probably a few hundred. There's likely that a lot of people here and they've probably never spoken about it. Or maybe that hasn't happened to them, but they were manipulated by an abusive father.
Starting point is 01:11:17 They were beaten. They were this, or they were abandoned, whatever it might be. And they haven't addressed it. We're talking real shit. Real shit. We're not talking made up victimhood shit. No, no. We're talking about this actually happened. Stuff happened. This shit we ain't make no. We're talking real shit. We're not talking made up victimhood shit. We're talking about this actually happened. Stuff happened. This shit we ain't make no
Starting point is 01:11:27 post about. That's right. I know you went through a lot of stuff that you've talked about publicly and privately. I think it doesn't mean we have to talk about it all over the social media and say these things of what have happened to us, but I feel like we must learn to address it with
Starting point is 01:11:43 ourselves, with a friend, with a coach. I don't care how you address it, but you've got to learn to speak it into existence or write it down so that you can get it out of you so it doesn't poison you anymore. And sometimes it is appropriate if you feel the need to say it on social. That's okay too. 100%. It empowers other people. Here's what's not okay.
Starting point is 01:12:01 What's not okay is telling the same fucking story for the next fucking 20 years and using it as an excuse as to why you didn't progress from there on out. Right, exactly. That's what's not okay. What's not okay is telling the same fucking story for the next fucking 20 years and using it as an excuse as to why you didn't progress from there on out. Yeah, exactly. That's what's not okay. What did you do about it? Yeah, that's right. So what now what? Yeah.
Starting point is 01:12:12 Exactly. So anyways, I feel like, especially with men, and I know you got a lot of men listening and watching, it's like, get the poison out. Whatever the shame and the thing that you haven't forgiven yourself that you've done or that others have done to you, find a way to process however you want to and get it out of you so that you can become a masterpiece. Dude, I hear from so many men specifically who struggle with this shit. And they're like, bro, I did these things in the past.
Starting point is 01:12:40 I don't know how to forget. Like, I get so many questions from men about not understanding how to forgive themselves i mean it's hard man yeah dude and it's especially the soldiers that listen to your show a lot of former military guys that are part of this community and the things they've had to experience to be in service but still they feel like man i can't believe i did these things to these people and And I can imagine what that would feel like. So I didn't mean to cut you off. No, I mean, bro, I'll cut you off. I'm kind of known for it. It says right up there, let people talk. I can't help it. This is a reminder for you. So you're the best interviewer on earth, you and Ed, in my opinion. And then I like to call
Starting point is 01:13:23 our full-length episodes conversations sure because i am a terrible interviewer you're great man you do a great job listening well i you know i notice it i've worked a lot on i know i see it yeah well and i learned from i learned from watching you you remember that commercial back in the day dude like they the dad came in with a box of weed yeah i know you remember keith yeah dude comes in finds his kid smoking weed he's like where'd you learn this he's like i learned it from watching you oh yeah yeah yeah that's funny i interrupted you though what were you saying i don't know i got a question for you guys uh i mean talking about the struggle things that you know you you're you know i guess not happy that you've done in the past things like
Starting point is 01:14:03 that would you guys say a healthy way of kind of dealing with that is just like one thing for me personally, I've had a lot of hardship struggles, right? But I've always in the back of my mind had a mentality like, well, fuck. I mean,
Starting point is 01:14:14 I know there's somebody else out there that had it worse. So it's not that bad, but that's discounting it. It's yes. Someone's always going to be worse than you. There's going to be people doing horrible things or having worse things done to them than you or, you know,
Starting point is 01:14:27 whatever it is a hundred percent, but that's, that's discounting still the things that you've gone through. You're not validating that this is a real thing that's bothering you. Yeah, exactly. And I used to do that for a long time for 25 years, almost every day I would have this movie in my mind of me being sexually
Starting point is 01:14:44 abused. That was happening, right? It was kind of like my mind was replaying it over and over again. It's traumatizing to experience it in your mind almost constantly. It's why I couldn't sleep at night. It was just like, it's exhausting. And I kept trying to discount it and say, oh, it's not that big a deal. And my little brain developing over years, I was just like, whatever.
Starting point is 01:15:04 It's not a big deal. Don't be a pussy. Don't be a wuss. Just step up. Just get stronger. Who cares? It doesn't matter. And again, that darkness drove me to get results in sports.
Starting point is 01:15:15 And so it worked in terms of success, but it left me feeling very alone and unfulfilled. So it didn't work in terms of spiritual success. It won't work in practicality either. Right. And here's the thing. I meant to say this earlier, but I missed it. But it doesn't practically work either to drive. You cannot be driven by the dark side all the time.
Starting point is 01:15:36 And that's coming from me, someone who preaches the usefulness of it. Because it is useful at times. Very useful. And you are going to have to use it no matter what phase you are in at certain times. The key is knowing when it's appropriate to use it and knowing that it shouldn't be all consuming and burn you to the ground. And that's something that I think since I've met you, I think that's the most profound improvement I've made personally. That's what I'm most proud of. That's great, man.
Starting point is 01:16:04 But practically speaking, that dark side will drive you. And I didn't mean to interrupt, but this is an important point. The dark side will drive you to a certain point of success. And that point of success is in the seven, eight figure range. I mean, you can do very well with that. 100%. Okay. However, when you want
Starting point is 01:16:25 to expand past that, you have to come to the realization that it's not about you and it's about serving. It's about providing some sort of value, however you see to the people around you, to your customers, everything. And what you'll realize is that when you become purpose driven you actually make a whole lot more fucking money 100 so it's a it's a there's practicality to what you're saying it's not just hey uh the dark side's not good no it is good sometimes sometimes that's all you got sometimes guess what fuck you motherfucker and i'm gonna fucking do this i'm gonna shove it down your fucking throat that is very practical when you're in the beginning phases yes i believe but once you get you off the ground yes yeah and dude and i don't think you should ignore it i think you should use it i think you should recognize
Starting point is 01:17:13 that these people are being dicks and you're gonna shove it down their fucking throats and that will get you off the ground and get you to a good place but it's not sustainable it's not sustainable and it there is a ceiling to it yeah there's a ceiling to it because you have to you have to come to the understanding that that's not what actually makes empires or fortunes or true wealth that will make you a decent income what actually makes you wealthy is a combination of your purpose, the value you provide, the money that you make from providing that purpose, but also the fulfillment that you feel by actually delivering value to other human beings. Yeah.
Starting point is 01:17:56 That's wealth. The belief's there now. And I also think wealth is having beautiful relationships in your life. For sure. That people that care about you, that are there for you. You can't do that when you're burning the world down. Nah, man. You can only do that when you become purpose driven.
Starting point is 01:18:08 Because you become resentful. You become a win-lose mentality. Yes. And you're going to hurt the people closest to you. You're going to push them away. You're going to have to find new friends always. And it's exhausting. It's a balance, bro.
Starting point is 01:18:17 Yeah. It's knowing, truly it is. It's knowing where it's appropriate to use and where it's not. But ultimately, if you want to save 10 years, real talk, 10 years of being pissed off, just understand right now that the reason that you're in business, the reason you do what you do is to serve your customers and to serve your employees. If you could realize that that is actual truth right now, you are much further ahead. And I think DJ to follow up with what you were saying, there's a lot of men
Starting point is 01:18:51 out there who are really good men, but they don't do that, the extra little courageous work that it takes to become great men, and I'm not speaking about this with you, but it's just like, if men have the thing of, you know, while I had it rough or this was tough, but it wasn't as bad as my buddy or this person or this person I see on the news, you discount it and you still don't address the things that are holding you back. Whatever that is, your shame, your insecurity, your guilt, your flaws, you don't address it. It's going to keep you at good. It's not going to make you great. And I think that's the switch. That's like the next level unlock that supports you from expanding your ability to experience all the stuff you want in life that you love, a rich life. If it's more love, if it's more intimacy, if it's more wealth, if it's better health,
Starting point is 01:19:39 whatever it is, that's that extra unlock that takes it to the next level in my mind. And that's what I get worried about is men who stay good and don't become great by doing that extra little work. I think, I think, I think that's a very great point, bro, because Well, society tells us otherwise. Well, what do you mean? Like society tells us that as, as men, like it's okay. Like, you know, we don't have to talk about our feelings we you know we can yeah but see dude i also believe that society has
Starting point is 01:20:09 overcorrected to the point where people are just gushing out all their bullshit too much yeah and it's like bro come on man that's what i'm saying like i'm addressing it bro i was fucking broke as a kid i get it yeah but there's there's a there's a balance there yes and there's a there's a line the time and a place and there's a balance. And what we've seen over the last five or six years, in my opinion, is we've seen a culture of victimhood overtake because, you know, it sounds. It's being celebrated. It's being celebrated. That's the challenge. And it sounds good.
Starting point is 01:20:39 It sounds good to like accept yourself and love yourself. And it doesn't matter that you're 450 pounds and that you eat shit every day. You should still love yourself. And it's beautiful. And it's this rope. Like there's been this, this societal shift to where, you know, it's almost the opposite of the way it was. What you're describing is the way that it was, but I'm tough.
Starting point is 01:21:03 I'm, I'm overly, you're a whole book about this we all got shit to deal with yeah and and you know fucking man up right and there's there's a time for that okay like if you're in the heat of fucking battle bro you just don't have time to deal with the shit like the second yeah and we've corrected over to this point now where people have made their identity victimhood and they talk about their thing, whatever it is, the traumatic thing, your upbringing, the sexual misconduct. These things become our identity. And when they become our identity and we talk about them all the time, what actually happens
Starting point is 01:21:42 is we create a prison for ourselves to live in as victims. And that's why I'm so anti that culture yeah i understand there's a place for vulnerability and there's a place for and there is real and you need to have it there there's a place for addressing the issues internally but there's also a place for saying well that doesn't make me who the fuck i am yeah that's something that some dickhead did to me fucking 25 years ago and you know what it sucks i learned this this is what it did for me and now i'm going to leave it over here i'm going to continue to move forward yeah and i think to add to what you're saying is like yes you can accept and love yourself but it doesn't mean you get to be lazy it's like how can I be even more disciplined in my mission moving forward
Starting point is 01:22:25 and make the masterpiece come out of me? It's not saying I accept myself, I forgive myself, and now I'm good to just be lazy. Unless that brings you fulfillment. But a lot of us get fulfillment from the discipline, from using our gifts and talents and adding values to others. That's why the meaningful mission for me is so important to have. And I think every man and anyone should have a meaningful mission. For me, I know what it is in one sentence, and then I make decisions daily based on that one sentence mission for my life in this season of my life. I know you guys are very clear on your mission and allows you to be disciplined because if
Starting point is 01:23:03 there's a meaningful mission, it requires you to become something you aren't yet. You have to be disciplined to get there. It's not going to happen by being lazy. Right. And that's why I think we need to be clear on what that meaningful mission is for us. Well, and I think we also have to be conscious that our point is we have to be very careful to not make these bad things that happen to us our identity. Yes.
Starting point is 01:23:24 Right. Like I got stabbed in the face, bro. Like, like here, here identity yes right like i got stabbed in the face bro like like here here here i got once in the back too okay it was could have been very easy for me as a 23 year old man who worked retail who had to deal with people face to face to make that my entire identity and say that's the whole reason i couldn't make it because people had to look at my face. And then when they looked at my face, it scared them or it made them uncomfortable, which it did. It was swollen the size of a grapefruit for a fucking year, bro. People would either look at the floor or look like, look around, or they would look right at your face.
Starting point is 01:23:59 And they said, bro, what the fuck happened to your face? So you're dealing with this all the time. It would have been easy for me to say, man, fuck, I can't do business now because fuck happened to your face so you're dealing with this all the time it would have been easy for me to say man fuck i can't do business now because this happened to me yeah but instead and i was lucky because i had an incredible uh angel kind of bring me this message uh you know this woman who i met in the grocery store had been burned over 90 of her body wow and uh her whole family had died in a plane crash and the, like, dude, her face was like melted off. Really? Yeah.
Starting point is 01:24:30 And we, we. You met her in a store. Yeah, bro. So like, I, you know, I went through a bad, uh, a bad time, like where I was very suicidal for real. Like I had thought about how I was going to do it. It was basically just matter of when I was going. And, uh, you know, you gotta remember, bro, I was 23 years old. Like I was going to do it. It was basically just a matter of when I was going to do it. Wow. And you got to remember, bro, I was 23 years old.
Starting point is 01:24:46 I was a decent looking dude. I'm like, fuck. Crazy man. I'm never going to meet any girls. You know what I'm saying? It was bad. It was a lot to deal with. And I didn't have the maturity or understanding to know,
Starting point is 01:24:58 actually, bro, it's not that big of a deal. Right. But I was walking down the the the aisle of grocery store and this woman we bumped carts at the end and i would have my head down and i looked up and she was standing there and i couldn't tell if it was a man or a woman because she was wearing like a raincoat and a rain hat and but her face was completely gone melted completely gone like you know like no nose or anything really she looks at me bro and she looks me right now she goes what happened to your fucking face no way
Starting point is 01:25:31 yeah like as a joke like because she knew because at that time i had a big swelling going on she knew what i was going through and uh we had like a 15 minute conversation and then i left i never saw her again never heard from her again or never anything. Like, I, I, I don't know if that was like a real person or if it was an angel or what the fuck happened, but whatever it was, it set me on a different trajectory. Really? Yeah. And the trajectory that I went on from that point forward was how can this serve me? How can this serve me? And the, the immediate thing that I found that it served me was, well, nobody remembers you because you guys are so insignificant. Now people definitely remember you.
Starting point is 01:26:09 You know, like, hey, who's, you know, those guys over at supplement superstores and they're like, no, who's that? You know, Andy, the guy with the scars. It may, as silly as that sounds, it was an advantage that other people didn't have. Right. So I was able to find meaning in that. And like, instead of me going down the road of like, I could have went one of two ways. I could have went the way I went and ended up here and continue to go. Or I could have been the person that said, fuck, this doesn't happen
Starting point is 01:26:35 to anybody else. Nobody else has been stabbed in the fucking face. I could have made that story and I could have just quit. And that's the problem with the victim culture that we have. Anything that you're going through, anything that you've been through, these things have positive and meaningful purpose if you choose to examine them. And sometimes it's really hard, right? Like sometimes it's a family member dying. Sometimes it's something that you have a really fucking hard time understanding what good could possibly come from this. But if you look hard enough and you think hard enough and you give yourself enough openness to consider the realm
Starting point is 01:27:16 of possibilities, there's always a way to serve that comes from these things. Yeah. And I found that to be true, man. The most impactful people that I've ever met in my life, brother, are people who have been through the worst shit. The worst. The worst. You know Jason Redman? I know who he is. I haven't met him. But I admire him.
Starting point is 01:27:33 I know him from afar. He's an inspiring story, man. Yeah. Almost got his face blown off and came back. And it's unbelievable the amount of peace he has. Yeah. And the amount of joy. Because what he thought was the end of his life or the end of his purpose became his purpose.
Starting point is 01:27:46 Mm-hmm. Right? And he leaned into how can I actually teach and serve from this place? Not from a victim mentality, but this happened to me. It's unfortunate. I almost lost my whole face. Yeah. Reconstructed it.
Starting point is 01:27:58 And I think he got a shot a few other times. And he created a sign in his hospital room that essentially kind of made it, it went viral. It was like, if you enter this room, you must be positive, a hundred percent positive and have zero pity for me. It says something like this. Yeah. Yeah.
Starting point is 01:28:14 And, um, he was just like, I'm not going to be taking any pity from, from being a victim saying it's going to hold me back from living my life, building relationships with my family, being of service. And it's catapulted him because he's owned it, right? He owned what happened to him. And he said, I'm going to go out there and make a big impact. And it's a beautiful thing when someone owns the traumas or the tragedies that happen and they serve. Yeah, bro.
Starting point is 01:28:41 By the way, Jason, if you hear this, I would love to have you on the show. Oh, you got to have mine. He's great. He's friends with a lot of my friends. I just never met him in person. Yeah, he. By the way, Jason, if you hear this, I would love to have you on the show. Oh, you got to have mine. He's great. He's friends with a lot of my friends. I just never met him in person. Yeah, he's great. Bro, I'm super excited for your book to get out there. Thanks, man.
Starting point is 01:28:54 When does it actually come out? March 7th drops. Okay, this is what it looks like for you guys on YouTube. We're doing YouTube now. I love it, man. Yeah, we just started. Oh, man, you should have done that years ago. I know, bro.
Starting point is 01:29:04 Well, I think you told me that. Just wait. it's gonna blow up for you it's gonna blow up man yeah i uh it's been cool so far you know it's still pretty slow we're getting uh we're getting shadow banned on youtube for the cursing so like they have green yellow and red apparently and i'm in the yellow so it's you know which is like i thought we were surprised but they're but these guys are working on getting that taken care of youtube promised me that if i if i uh uploaded full episodes that they would make sure that didn't happen so we're working on getting that taken care of but it's been cool i think it's giving people a different ass uh different um like i think it's different for people when they just listen versus when they watch yeah man and you're gonna get a whole new
Starting point is 01:29:42 audience yeah we've got almost like, almost, I mean, 2.6, 2.7 million subscribers on our main channel. Yeah. On YouTube? On YouTube. Yeah, that's awesome. And we got 100 million views last year
Starting point is 01:29:52 on the main channel. Yeah. And we dub in Spanish. Okay. And we got 50 million views on our Spanish channel. Yeah, you're killing it. So you're going to be able to
Starting point is 01:29:59 really impact more lives because people are going to discover you on YouTube more. Yeah. And it's just going to expand your reach. You know what I found too also on YouTube, which I think is really cool, and a shout out to everybody that watches on YouTube, is that the comments that people make are much more real comments.
Starting point is 01:30:14 Yeah, it's good. It's not trolling. It's like they actually give a shit. And I think the culture on YouTube is better. It is. You know, Instagram is so trolly. It's just like. So many bots and trolls. Yeah, dude. It's just like so many bots.
Starting point is 01:30:25 Yeah. Yeah. Dude, it's just like, they need to clean it up. Yeah. Um, but anyhow, uh, this is the book and I think you guys, I got to skim through it for about 15 minutes before, um, we started the show. I haven't read it yet. I am going to read it.
Starting point is 01:30:41 It's gonna be my next book. I read on 75 hard uh but the main thing that i want to make you guys understand is that lewis understands what the fuck is going on okay he's interviewed very well some of the greatest minds that are alive right i mean dude hundreds and hundreds and hundreds of them and i'm not saying thousands because i'm sure there were some duds along the way right but the right. But the reality was this dude understands and he's done a lot of great things in his life. And I hope you guys support him by buying his book.
Starting point is 01:31:14 And bro, I appreciate you coming on and sharing today. Thanks, brother. Thanks for having me, man. Yeah, it's really good to see you too. It's good to see you, brother. Yeah, it's been a couple of years. Missed you, man. Yeah, likewise, bro.
Starting point is 01:31:21 I'm going to give you a bigger bear hug when we leave too, yeah. Thanks, bro. So anything you want to leave them with. I just love that you are a big believer that every human being is a masterpiece waiting to come out. And I would leave people with that. You know, if there's something you feel like you haven't done yet,
Starting point is 01:31:41 or you haven't said yet, or you haven't stepped up into yet, whether inside of you or outside of you, now's the time. I think your show is an amazing platform for people to find meaning and create consistent discipline in their life. I just love seeing everyone who's doing 75 hard constantly. I still haven't done it fully myself. I got to get the courage to complete that thing fully, but I love seeing other people transform their mind and their discipline from that. I'm a pretty disciplined guy in other ways,
Starting point is 01:32:10 but I love seeing that being a catalyst for so many. I would just encourage people to keep listening to you, watching you. If you're new to YouTube, make sure you subscribe and share this out because I love this conversation. Lean into your masterpiece and be disciplined and consistent along the way. Great shit. I love this conversation. So lean into your masterpiece and be disciplined
Starting point is 01:32:25 and consistent along the way. Great shit. Great shit. Gotta keep it real, bro. I love you, man. Love you too, man. I appreciate you. Thanks, man. All right, guys, that's the show. Uh, pay the fee. Don't be a hoe. Share the show. All right. Went from sleeping on the floor Now my jewelry box froze Fuck a bowl, fuck a stove Counted millions in a cold Bad bitch, booted swole Got her on bankroll Can't fold, just a note Headshot, case closed

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