REAL AF with Andy Frisella - 489. Q&AF: Being The Best Intrapreneur, Tough Coaching On Kids & Building Personal Brand Vs. Building Business

Episode Date: March 20, 2023

In today's episode, Andy answers your questions on how to become the best intrapreneur inside a company, the best way to handle a trusted adult who publicly humiliates your child in front of their peers, and whether it's more important to build a personal brand or if you should focus on building the business when starting.

What is up guys, it's Andy Frisella and this is the show for the realest say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have q and a f this is a question answer format show um we got a number of different formats on the show if this is your first time listening but today is q and a f you can submit your questions to be answered on the show one of a couple different ways the first way is you guys email those questions those questions into askandy at andyfrasella.com. And the second way is, I know most of you guys listen to our audio, but we are uploading the full length episodes on YouTube.

Make sure you subscribe to that, please. But if you go on YouTube and you go to our Q and AF episodes and drop your question in the comment section, we'll pick some from there as well. Now, like I said, if this is your first time listening, we have multiple formats. Today, you're going to hear Q and AF. Sometimes you're going to hear CTI.

CTI stands for Cruise the Internet. That is where we put topics up on the screen and then we talk about them. And usually we make fun of them. And usually we make fun of the people that believe them and we make fun of the people that write them. And we make fun of fucking everything. And usually it's not very politically correct.

And so if you're a pussy, don't listen to the show. There's that. Then we have Real Talk. the people that write them. We make fun of fucking everything, and usually it's not very politically correct. So if you're a pussy, don't listen to the show. There's that. Then we have Real Talk. Real Talk is five to 20 minutes of just real talk, man. It's just laying out some real talk of what I think needs to be said in the world. And then we have Full Length. Full Length is what you guys are used to seeing

on most podcasts. You have a guest on the show, and then we have a conversation. So you're probably wondering why we have all these different formats on this one podcast. And the reason is this. Most of the show, most of the content, most of the things we do here are about winning, about kicking ass, about entrepreneurship, about how to make more money, about how to be better, personal development, all of these things.

And the reason that we have CTI intertwined with that and socio issues is because we need to understand our environment. We need to understand that if we want to go out and we want to make money and we want to kick ass, we want to be better and we want to do these great things, then we have to have the freedom to do so. And if we take our eye off society and we take our eye off the current events and we focus solely on our own personal lives, we have a chance of losing the freedom environment that we have to have in order to operate. So you cannot have one without the other.

It's like saying you're going to have peanut butter jelly without peanut butter. You can't do it. So it's very important for you guys, even if you're only interested in personal development, to understand what's going on in the world. And that's why we have all these different formats on the show. And for the exchange of doing this show without running 400 ads, without being told what to do

from a global corpse, all we ask is very simply that you share the show. Okay. We've been able to keep a very high ranking in the podcast world for a very long time based off of entirely word of mouth, which means if we do good, please share the show. If we don't do good, don't feel obligated to share the show. It's straight value exchange. So if it makes you laugh, if you learn something, if it changes your perspective, if it gives you a new way of seeing things, if it teaches you some skills that you needed, please share the show. That's all we ask. So when we say pay the fee that's what that means all right that's the housekeeping i think when's the show air monday okay all right that's housekeeping all right what's up andy how do you take showers with the loofah bro you use

loofah oh yeah because i like a brand new Lufa and a pink one too. Okay. Well, I mean. See, you're over here trying to make fun of Lufas. I heard you. No, I use a Lufa. Oh, you did? Yeah, I use a Lufa. One of these dudes.

See, I'm over here doing my thing and you guys don't think I hear you. Fucking heard you. No. No, because there was this thing that like, you know, we talked about how the pantries are racist, right? But I saw this article and it made me think of because they were talking about things that like i guess like black people only black people do and apparently it's a black person's thing to wash up with a washcloth we used to use washcloths

yeah i like i used them growing up but like i've stopped well i used one so that's because they came out with lufas that's what i'm saying like i use the lufa i feel like it gets in there a little bit more would you drive a flintstone car if they had a regular car no okay yeah well then that's why you don't use a washcloth you should use a lufa yeah everybody knows the lufa is good for you exfoliates the skin that's what i'm saying clean it gets in there yeah it's good stuff yeah what color is your your lufa blue nice blue and black blue and black. Blue and black, yeah. I got the Dove loofah thing. Because I do. I got sensitive skin.

Yeah. Like, it's a big deal. I'm actually kind of insecure about it a little bit. But, like, it's a big deal. So I got to be careful with what I put on my skin. Yeah. You know, with lotions and shit. But, yeah.

So I use Dove. Dove. I know what you use. I know what you use. I know. You use other dudes' jizz. Shut the fuck up. Yeah. No, you use that. That's why your skin looks so fucking nice no no no i we know we are we know what you use what that that extra large black that's right i gotta get my soul from somewhere

it's 50 bigger that's right that's right what it says. No, man, what's going on? Everything else is good though, man. Yeah, man. Going good. What you sipping on over there? That's a change up. Yeah, it was my post-workout here. Got it from the smoothie bar. It happens to be the MFCEO smoothie.

Oh, what's he taste like? It's like a chocolate cherry, cherry chocolate. That's a good one. Yeah, it's good. It's my favorite one. It's my favorite one, because it's got the right macros. Yeah, you get a shit ton of protein, low carbs. Yeah, it's got 51 It's my favorite one. It is a good one. It's my favorite one because it's got the right macros. Yeah, you get a shit ton of protein, low carbs.

Yeah, it's got 51 grams of protein, 20-something grams of carbs, low fat. Yeah, that's good. Yeah, I like it. I just got done training legs, so getting swole. Yeah, fuck yeah. Yeah. Training's going good. Everything's good.

All three of them. What? Excuse me. Training's going good. Hmm. we got training's going good sorry i was enjoying this amazing non-ad yeah chocolate cherry right um no that's not good dude uh i think i'm on day four again you know i started 75 hard over um with my one buddy and um yeah i'm i'm excited dude because like it's kind of weird because it's not really day four it's like day whatever day you're 100 no it's like day 20 uh 24 four yeah um but i feel good yeah everything's going good man just moving right along man yeah with what's important right now for you know i think it's important right now for people to really take

it seriously like what what they're controlling because uh yeah you know i've think it's important right now for people to really take it seriously. Like what, what they're controlling because, um, you know, I've heard from so many of you over the last couple of weeks, just, uh, through the socials that are struggling right now because of all the panic and the shit going on in society. And you know, like guys, this is the reason I've spent the last three years and DJ spent the last three years and other people as well have spent the last three years trying to warn you what the fuck was coming. And here we are. And now everybody seems to be losing their fucking mind.

Like, I'm just kind of like, yeah, I fucking told you, you know, but like in these chaotic times, guys, you have to realize that it's extra important to control what you can control, because if you don't control what you can control because of the nature of society, you're going to naturally feel anxious. You're going to naturally feel depressed. You're going to naturally feel like things are spinning out of control. And so if you don't make the effort to really make a conscious effort to control what you can, which is how you move, which is what you drink, which is what you eat, which is what you drink, which is what you eat, which is the information you consume, who you spend your time around, what execution you take.

These things matter, especially in times of chaos, because in times of chaos, most everybody else kind of stops. They're like, fuck, what do I do? And they pull in. This happened to me in 2008. In 2008, in business, all the shit happened, bro. And all my competitors stopped trying. They completely stopped. And they went into like survival mode. And usually, well, the reason they went into survival mode is because most of them are way overextended. They were not running a business responsibly. So they had to fucking pull all their offense in. They had to go into their shell. But what

they don't realize and what you guys got to realize is that if you go in your shell during times like this, you never come back out. It doesn't happen. So it's very important for you to recognize that whoever you are, whatever you do, whatever it is you're trying to do, whatever business you're trying to grow, whatever career you're trying to grow, when these chaotic times happen, it's actually our biggest opportunity to jump ahead because everybody else stops. So these are the times when the gaps are created over your course of your life. Big gap between me and all my peers, the first one happened in 2008. Everybody else stopped. I kept going. That created a gap, right? Another one in 2020, everybody else kind of stopped. We kept

going. So like my message to you is this, whether it's just your person, whether it's your business, whether whatever it is, get hyper-focused, get hyper-intentional on exactly what you control and make a solid effort to control those things. Because if you do not, you're going to fall the way of everybody else, which is panic, chaos, and paralyzation and lack of progress for maybe forever. Because a lot of these people, like I said, when they go in their shell, they never come back out. And remember, this is the tortoise and the hare analogy that we've all heard. It doesn't matter how fast you're moving. What matters is that you keep moving. And so that's the message that I think really everybody needs to take at this point in time. I have put in my effort and I've put in my dues trying to warn everybody what's going on. I think a lot of people are aware of what's going on uh and

they're panicking now and the people who aren't aware they're these are the people the people who aren't aware of what's going on and they're just like holy shit all this shit's happening they're having the same kind of anxiety and panic that people like you and me dj yeah that we had in march of 2020 yeah you know i'm saying i was just about to say like that that's probably i mean that's the other side of that coin, man, are the people who are realizing how much shit they have not been having in control. And now they're scrambling, trying to put everything in control. You know what I'm saying?

Like there's definitely a population of that too. Well, look, dude, it's a scary time. People are fucking scared. And a lot of people who are overextended, over leveraged on their bank stuff, they're going to get fucking smashed. That's reality. And this could slide all the way down to where everybody gets smashed. But even if everybody gets smashed, what can you still control? You can still control what you put in your body. You can still control your movement. You can still control the information you put in. You can still control all the things I just mentioned a minute ago so control those things and you'll feel a much a much more uh a much better sense of peace

instead of feeling so anxious and so so crazy right now so that's just my my little two cents at the beginning of the show control what you can control this is why the i developed this program dude the live heart program if you don't know This is why the fuck I developed this program, dude, the Live Hard program. If you don't know what it is, it's episode 208. I give it away for free. It'll change your fucking life. It'll change your fucking life drastically.

And that's why I give it away for free. So if you want to learn about that, it's episode 208. It's audio only on that. It's not on YouTube. So anyway. But I think that's the importance of like this specific uh type of episode the q a is because we're taking the people's frustration and panic and scramble and trying to give some clarity of how to actually move forward during these times

so sure that's the symbiotic relationship well look dude i wish y'all would have listened to me in 2020 just being honest no you know the best time to plant a tree is 20 years ago the second best time is now so if you thought i was full of shit and all these things i said when i said hey don't put that shit on don't take that thing don't wear don't comply with that because that's going to lead to this and this and this and this well here we are we got banks failing we got economy fucking tanking in my opinion it's going to get a lot worse before it gets better so i think all of us everybody listening would do ourselves a big service by really locking down and focusing on what we can control and moving forward from there

and then addressing these issues as they come now because right now at this point in time uh i don't think it's gonna i don't think it's something that we can stop from happening yeah it's real man unless some major changes take place yeah and those major changes we talk about on the cti yeah for sure well let's get into these questions man let's make some people better uh and starting off with question number one this is a great intro to it andy, you have talked about how being a great entrepreneur is a route to financial and career success that is often overlooked as opposed to the glorification of being an entrepreneur. What advice would you give a recent university graduate who is on their first day of full-time

work in the real world so that they can be the best entrepreneur as possible, especially if the company they are joining is remote friendly and opportunities for in-person connection with other team members and managers are limited. How do you become the best entrepreneur? All right. Well, first of all, becoming the best entrepreneur is, that's the same method that we talk about becoming the best at anything. Okay? So this is, I'm going to give you a real practical tip here, but becoming the best is becoming the best at anything. If you want to become the best popsicle salesman, it's the same fucking route

as becoming the best entrepreneur, as becoming the best athlete, as becoming the best musician, as becoming the best, becoming the best is becoming the best. It's all the shit y'all heard. You've heard me talk about it for 10 fucking years. Here's the tip though. When you're new in an organization, this is, this is extremely, extremely important.

All right. When you are new in an organization, a lot of people come into an organization and they, they try to like feel it out and they try to like get comfortable and i understand this right because it's scary to go to a new thing it's like going to a new school right i learned 400 different names it's intimidating it's scary yeah get that and but where people fuck this up is they come in they try they get too comfortable okay so they find the friendly people, they find their little group inside the group, and they sort of get comfortable.

And then they start to work the same way that all these other people work, and they start to kind of follow their lead. And what happens because of that, well, in most companies, and this is not my companies, but in most companies, what ends up happening is you end up falling in line with people who really aren't that great of employees and you follow their path. Okay. So it's kind of like joining the cool kids in high school. Like the cool kids don't really ever amount to much. Everybody knows that. All right. So let me offer you a very practical very real tip from someone

who's ran companies big ones for a long time and employed thousands of people you have a very unique opportunity when you first join an organization to stand the fuck out and you should utilize that all right and what i mean by that it doesn't mean come in dressed up like fucking superman to stand out what i mean is do not let yourself get caught in the churn. All right. As soon as you get comfortable, as soon as you recognize what needs to be done, as soon as you understand what you're supposed to do,

go do it and do it so fucking hard and so fucking good that the people who just hired you were like, they're convinced that they just hired Michael Jordan of entrepreneurs. Okay. You only have one chance to fucking make that impression. And a lot of people, they don't do that because it's uncomfortable to do, but understand that the uncomfortable things are the things that lead to the biggest rewards. Okay. So if you're new in an organization, utilize the opportunity to stand out by doing an undeniably great job. And at the very least show undeniably great initiative and drive and skillset, even willingness to learn is a big thing too. And just do what you can, where can you help? What can you do? And by the way, this

is all on top of you doing your little job perfectly. All right. And if you can do that, dude, your chances of moving out of the churn quickly are drastically improved. And that's the goal as an entrepreneur. Cause like, dude, entry-level positions are churn. All right. There's people that come, there's people that go, there's people that come, there's people that go.

You do not want it. You want to spend as little amount of time in those roles as fucking possible. And you want to display skills that are valuable as quickly as possible. And you want to display initiative as quickly as possible so that you stand the fuck out. Because if you can do that right away, you could skip a major long step that most people have to go through. Because what most people do, like I said in the beginning of the question, is they get comfortable. They start hanging out with the people. And a lot of people don't even get planted into their company because they fall in with the wrong people and they end up getting cut out. Now you're marked for the rest of your tenure.

So, dude, it's very, very important for you to understand this. No matter what organization you're joining, you have a tremendous opportunity at the beginning to make a ridiculous impression in the first four to six months. Okay. And then you also have to be realistic about the timeline. Yeah. Four to six months of that kind of effort can set you 10 years ahead. Real talk. Because dude, like just using my place as an example there's people that come here that that start off in the gym or start off uh you know maybe back in the warehouse and they do such a great job that i notice them or one of the senior leadership notices them and we're like okay that motherfucker right there that's a winner let's earmark that person to move through here and let's let's move them up yeah quickly yeah all right and so while it doesn't always work that way sometimes you move people through and then they fucking suck

because they quit trying right away so that's the second part of the lesson is once you get past that churn keep going i'm gonna say you got to maintain that standard but dude the amount of success that you could have quickly is drastically underestimated because people think because your grandma and your grandpa and your mom and your dad all said oh i gotta be there for 10 years and then you get rewarded there is no reward for sticking around a place for x amount of time anymore that's not how the fuck it works yeah people gotta win especially in a challenging economy like we're entering now they have to win they're looking for people that want to win, especially in a challenging economy like we're entering now. They have to win. They're looking for people that want to win.

They're looking for killers. And if you could come in and be a killer right away, you can fast track your own career tremendously by jumping through the churn as fast as possible. That's what I would recommend. Yeah, I love that. And the importance on maintaining that standard once you get there, right? Because like, I mean, how many... It's not maintaining. It's not maintaining, bro.

It's not maintaining. It's not maintaining, bro. It's not maintaining. It's continuing to accelerate the standard. Yeah. Just like I talked back on the last Q&AF where I talked about standards and meeting high standards and then people expecting those high standards. It's the same,

just like I explained in the last one for companies. Yeah. It's the same for employees. Once you've branded yourself in my mind as a high standard individual, that's the same for employees. Once you've branded yourself in my mind as a high standard individual, that's the expectation. So now instead of, you know, as from an entrepreneur, I'm the customer because I'm the fucking guy making the decisions about your career path. Okay. So you're the one, you have to fucking make me believe that you are who the fuck you're

pretending to be. And the way that you do that is by continuing to level up and level up and level up and level up and level up. The minute you go into maintenance mode, you stop. Because if you really think about how careers progress, like really fucking stop and think about this, usually what people do is they progress through, they get one job, they get the next job, they get the next job. And the reason that they stop progressing isn't because they stop progressing it's because they get to a job that they just don't really perform that well at and and they stay there so really it's like accelerate through the the hierarchy of jobs until you get to one that you suck at and you stay there forever and that that's not what you want to do bro yeah you know what i'm saying so you have to continue to up that standard and get better and better and better and better and it's a lifelong journey

it's not something you can do in six months yeah so don't think about it maintaining you know uh companies getting this in this conundrum as well like sure like like companies oftentimes will look back at the good times and they'll say, fuck, dude, back in 2018, we were kicking ass. We were doing all this shit. We got to get ourselves back to that. That's a losing mentality, okay? Because really what you should be doing and the way you should be attacking it is we're

going to become so fucking good that that version of us in 2018 looks like a fucking frog took a shit on a fucking log, right? We're going to embarrass that version of ourselves. And that goes for ourselves. It goes for our companies. It's an attitude and it's an outlook that we all need to have. It's not maintenance. It's not get back to your best. It's make your best look like it ain't shit. If you think about it like that, then you can get aggressive. And that's when it gets fun. It gets fun to win when you have the right attitude. When you create this attitude about yourself personally, for example,

oh, when I was 30 years old, I was the best I ever was. I just want to get back to where I was 30. Bro, that's a desperation. That's not- You're living in the past. Yeah, that's not an attack, right? You have to make it an attack. Like, dude, I'm going to make that version of me, like, dude, this is real talk.

I'll say it right now. That version of me when I was fucking 255 pounds a year and a half ago, I'm going to make that dude look like a fucking pussy. Guaranteed. Write that shit down and look, check where I'm at in six months. Cause I guarantee you that's what's going to happen. That's the attitude I have. That's the attitude winners have. That's the attitude that we all need to have when we think about, you know, maybe we did something great back then, but you know, Oh dude, I was MVP of the fucking high school football game. All right. Well, let's make that the smallest accomplishment you ever fucking had in your entire life. You see what I'm saying?

Yeah. It's a different perspective. That's a massive different perspective. I want to touch on too, because, you know, often you say, you know, for business owners, you know, being good in the business right now, it's the easiest, quote unquote, that it's ever been because the opportunities are there. Right. Would you say that the same exists for entrepreneurs? Like becoming a really great fucking entrepreneur is the easiest ever been because of, you know, the weird social dynamics we have people. Oh, yeah. Like would you would you say there's also an advantage totally agree what you're saying is how i always say it's the it's the best time to be an entrepreneur if you're starting out because nobody's trying right and the people who are trying are pretty weak right they have they have they have very very very rounded edges to them and in terms of what

they need on their tools when really you need a fucking razor edge. Right. Right. They think everything's supposed to be about feelings and all this fucking bullshit. When in reality, bro, this is a fucking life or death game. It's real shit. All right. There's a lot of killers out there. That's the biggest disservice that's been in entrepreneurship is all these fucking gurus

out there that make everybody think that they're supposed to be an entrepreneur. Let me tell you something, bro. You're going to trade your life for being an entrepreneur. You trade your entire life for it. It's not a fucking job. A job is, is a job. Being an entrepreneur is a life and not everybody wants to give that. And that's okay. It's not for everybody. It's hard as fuck, dude. There's a lot of days when I'm like, fuck i why do i do this like i have all i have all these you know like anyway the point is not everybody's built for it okay and it's the same when you're an entrepreneur we have all this crazy ass going on in the world we have all these entitled around

like they think that they should be ceo in six months they're posting graphics saying you know oh you know uh i'll work the hardest here and i get paid the least motherfucker that's how the fuck it works that's the system we live in you have to work through that first hurdle of the mass the churn the churn and you have to fucking over jump that you have to get everybody goes through that everybody whether it's a business whether it's a person whether it's fucking however you Everybody, whether it's a business, whether it's a person, whether it's a fucking, however you, you know, whether it's a they, them, like it doesn't fucking matter, bro. You're going through the fucking churn.

Yeah. That's it. That's reality. And so like, because there's so many people out there that don't want to go through that or think that, you know, this isn't for me or, you know, I don't really like how this is. So I just go try something new every fucking year, right? Every two years.

Bro, to be a valuable key part of a great organization has never been easier because everybody's so fucking lazy. Yeah. There's a massive shift. And look, there's a massive shift in perception from what it actually takes to what people think it takes. And they've shifted the perception over the last 10 years or 12 years from everybody knowing back then that this was hard as fuck.

And now you've got the, because people are predatory, right? And you've got all these gurus saying, oh, it doesn't matter. This is easy. 22 months, you'll be a millionaire. Fucking, I went from my mom's basement to the penthouse in six weeks all this bullshit these people believe they now this has been branded so hard that people now believe that anybody can do this and it's fucking isn't true yeah okay it's just not true you have terrible on a macro level but you have to be a badass hard

motherfucker to withstand the fucking long game of being an entrepreneur. That's reality. It's not for everybody. It's not that fun either, dude. Is it rewarding? Yeah. But dude, most of being an entrepreneur is solving other people's fucking problems all

day long. That's what the fuck it is. And when you look at it from a lifestyle perspective, a valuable entrepreneur can still make fucking seven figures, dude, depending on what organization they're in. At least six, right? So they can live a pretty good fucking life and not have to like. Not bear the responsibility. Yeah, bro. Like, dude, you're not taking any of the risk.

You're not carrying any of the fucking notes. You're not carrying any of the real weight. You're not carrying any of the real weight. You get to go home and live a fucking life. Whereas the entrepreneur does not. It is their life. Motherfucker, I'm 24 years into this. I am on the phone every fucking day. This is real shit.

I'm on the phone every fucking day till 11 or 12 o'clock at night. Every day. Every day. No matter what. Like, I know when I go home today, when we go home and you leave, I got fucking seven more hours of work to do. Every day.

It's been that way since you've known me. Every day. There is no, now I might smoke some fucking weed and do my fucking calls and have a good time doing it. Yeah. And, you know,

but the truth of the matter is it's still fucking, it never stops. Yeah. And that's the reality, dude. And anybody who tells you different ain't running real shit i challenge any fucking person tell me different and let me see what the fuck you built because it ain't true yeah i love it people that say that

shit that easy quick fast blah blah blah bro run run run, run. And if it comes to fitness, same thing. Easy, quick, fast fucking run. It ain't true. It's hard as fuck, but the rewards are worth the work. That's what I'm about. That's what we're about here. That's why it's called real AF. It's not fantasy AF.

It's not everybody wins AF. It's not pussy pie AF. It's fucking real as fuck. And this is, I'm just telling you, it's hard. Now, some of you may be a lot smarter than me and you might be a lot more skilled than me. Maybe it's easy for you, but I don't know anybody like that. No. I don't know one single person.

I love that, man. Yeah. So new entrepreneurs, get out the fucking churn as soon as you can. Absolutely. I love it. Jump the churn, dude. Love it. Let's move to question number two, Andy.

Question number two. You've played sports growing up all your life, Little League, right? And you've had your fair share of great coaches, I'm assuming, right? Or coaches that you didn't like in the beginning, loved after, right, in hindsight. Yeah, I had some good coaches.

I had some really bad coaches, too. Yeah. So that's what this is uh this question is kind of pertaining to uh the question is andy how should one handle when a trusted adult such as a coach publicly humiliates your child on several occasions i am all for the old school tough coaching mentality but belittling them and defaming them in front of their peers to the point where they are no longer wanting to play their favorite sport or face their team ever again. For some examples, the coach would say is, quote,

you're fucking weak, you haven't gotten any better since sixth grade, and you're incapable of dribbling a fucking ball. Do I step in and address this kind of discouragement, or is it better to not intervene, accepting that it is a tough coaching that the kids need to go through? This is a tough one. People aren't going to like my answer. They're not going to like my answer.

Your kids should be fucking tougher, dude. Okay? You're going to deal with shit bags. I don't agree with that coach. I don't agree that that coach should be that hard if we're talking about sixth graders. Okay? There's a way to deliver that message that doesn't fucking beat people down.

For sure. Okay. However, however, your kid should be built in a way that you prepare them to handle people like that because people like that are real and it happens in real life every fucking day. Okay.

To get where I am and I'm not, dude, I'm just starting. I am just fucking starting I've had to deal with so many of those fucks that like dude I've had coaches like that to this day I still wish I fucking see him in the street because I beat their fucking ass yeah real talk yeah that's real shit real talk okay but the point is is even as bad as fucked up as they were at the times, I appreciate what they did because it conditioned me for reality. And so I personally think that that's the discussion.

That's the discussion you have. It's with you and your kid and you get your kid mentally prepared to deal with reality that not everybody's fucking nice. Not everybody says things in a nice way and real talk. If you're going to be anything in real life, you're going to have to deal with a lot of that shit. Okay. So that's my answer on it. You have to make your kid tougher. That's reality. Now I will say I've had a number of coaches that, that have been ridiculously fucking hard on me, dude. And I fucking love those people now.

I had a coach in high school, my sophomore year of baseball. His name was Mike Villa. And Mike Villa was a championship soccer coach. All right. I haven't seen him in 20 something. I don't even know if he's still around. That motherfucker called me every fucking name fucking ever, bro.

And this is sophomore year baseball. I was fucking fat. I was fucking lazy. Three pubic hairs. You want to know what? You want to know the truth? He's telling me the truth. He's telling me the truth. And one day he was throwing batting practice and I hit a line drive so fucking hard

and knocked him on his ass. Because he had to deflect it off his glove. Yeah. He's batting me forth every single fucking game for the rest of the season because I hit that ball so fucking hard at him. And I earned his respect. Yeah. You know, I was dropping bombs out of the fucking off the field. You're still falling. Yeah.

Well, back in 82. And here's the thing. As hard as that dude was on me it taught me a valuable lesson and like when i look back on the men who who have impacted me who have helped me who have really molded me into who i am he's one of those guys yeah and if you would have watched if you would have watched the interactions at the time you would have thought this guy was a fucking asshole yeah lock him up yeah like he wouldn't dude he wouldn't make it these days there's no fucking way there's no fucking way their people are too soft now but my point is is a lot of times you look back on those people who were hard on you like fuck he brought the

best out of me he taught me a dude you know how much he actually cared he dude totally and i'm very thankful for having being being able to play just even one year with him as a coach, because I learned, I think I learned more about competing that one year than I learned with all my other coaching combined. Yeah. So I'm very, very thankful for that experience. So maybe think about that as well.

When you think about like a coach being too hard, you know what I mean? Absolutely. It's too hard today, but you might hate him today. I hated that motherfucker back then, but now like, I love that dude. You see what I'm saying?

And I would, you know, personally, that's kind of the philosophy I carry, too. Like, I understand that some people don't like me right away. Today. Today. But in five or six years, when you've listened to what I said, or at least you've gone out and seen that what I said was true, you start to understand that I was actually giving a fuck about you. Absolutely. So I'm very thankful for that, man.

But the point is that this kid is in sixth grade maybe, right? But by the time he's in high school, he might deal with another coach like that. And maybe he earns the respect by shoving up that motherfucker's ass because that's the reality, dude. Sometimes you have to fucking really punch people in the face to get them to respect you and you can't become one of these people who cowers when somebody says something out of line because people say out of line shit all day long what are we going to do look at the internet dude look how harsh the internet is the internet has no fucking mercy on fucking anybody bro no okay it's a terrible place your kid in sixth

grade is going to be introduced to that eventually we have to make their skin tougher we have to toughen them up and so it might not hurt to give the coach feedback fine i doubt that someone like that's really going to hear it because they're probably very comfortable with how they're doing things um but i think the main focus here is to make your your kid understand that this is a part of life you're going to deal with fucking assholes and just because someone's an asshole doesn't give you an excuse to fucking go into your shell and cower and cower down you know what i would do i'd fucking practice with your kid until he's so fucking good the coach is like holy shit what happened yeah yeah you know what i'm saying well like me looking at it's like that would be the first step well shit is what he's saying is there any validity to anything that the coach has said have like have i been like ass in sixth grade like i mean like you know what i'm saying like

you gotta like i mean is there any truth to that i think that's the i think that's a big problem in society right now yeah people don't ask themselves if criticism is actually true they automatically call it hate or they automatically put it on the other person or it's racist fucked up xenophobia maybe that dude is fucked up maybe he is an asshole but if he's if what he's saying is true that's actually an opportunity to improve yeah for sure so you know, either way, it's about how you're responding. I think so.

Yeah. Yeah. But like, dude, like, you know, I think it's really important for you to realize like you're, you can't shelter your fucking kids from this shit.

This is reality, dude. This is reality. And the goal should be to get your kid to a point in life where when someone does fucking do that shit, it doesn't matter. Like to me, dude, like it in life where when someone does fucking do that shit it doesn't matter like to me dude like it doesn't matter when someone's an asshole to me makes no fucking difference you have to understand it yeah we we fucking live in a society that is mean as fuck and if you're not prepared to handle it and you're not prepared to stand up for yourself

and you're not prepared for any of that shit, bro, you're going to get crushed. That's reality. And that's not some hard-ass shit. I'm saying the truth. No, absolutely, man. I love it. Andy, guys, our third and final question, question number three. Andy, how important is it to build your personal brand

when starting a new business versus focusing on building the business exclusively? For example, spending time posting, recording content, versus focusing on building the business exclusively. For example, spending time posting, recording content versus focusing on building teams and systems. I understand both are important as a personal brand helps the business in the beginning, especially when there's no sales. But in your eyes, how should a new entrepreneur allocate their time within these two categories? Well, having a strong personal brand doesn't hurt ever. It never hurts. It only helps. Okay. If you're doing, some people argue this, they will say, well, I do B2B sales. You know, I don't do business to consumer. I do business to business. You know, so I don't really need a personal brand. And so they don't, they don't build one. Right. But then somebody like, I don't know, me comes along who has a fucking massive personal brand and wants to do the same business that you're trying to do with the same person. Who are they going to do business with? Right.

Who's going to sell more product? Who's going to buy more product? And why is that? Okay. So a strong personal brand is free game. You get people to know who you are. You get attention. You build a reputation. And that will never hurt you. That will only help you. There's a flip side. Having a personal brand, if you get it big enough, becomes its own fucking monster.

Okay? And you don't have very much privacy. People are always fucking with you. People are always in your business. It's annoying. It's fucking, you're like, what the fuck? Right? Like, dude, and by the way, don't do this.

I'm gonna say this real quick. Do not show up here to first form to fucking meet with me unannounced. We have this problem with y'all doing that. Don't do that. It's very unsafe to do that. We handle that very seriously yeah we do we do and it seems to always be the same kind of person it's they're having

it's almost like some people are having like a manic episode where they've been up for three days i drove 17 hours to come see you bro i ain't doing that so don't waste your fucking time don't do it i just want to say that. No, that's important. So those are some of the things that building a personal brand, you know, there's, there's some fucking negatives to it too. Yeah. But in terms of business dollars and cents doing business, it's a massive fucking advantage to have. How much time should you spend between one or the other? They really should be integrated, correct? Like you're building a company and you're building yourself. How are you going to build a company?

You're going to build a company by showing it to the people that you're building yourself around. Right. All right. So it's related. It's the same thing. When you build your personal brand, you're building your business. When you build your business, you're building your personal brand.

It's the same thing. Yeah. All right. Unless you choose just to run a business page. like dude here's the reality people don't want to do business with globo corp dude they don't want to do business with faceless organizations anymore yeah you guys look at like the companies that are getting slaughtered over the last three years it's all the biggest companies in the world and the the reason is, is because they are using their, their business acumen or I'm sorry, business, uh, traction and, and, and throwing their weight around to push sociopolitical

issues on people and do business in a way because they think they're too big and that we don't have a choice. Well, we do have a fucking choice and people choose every fucking day to shop at places that are owned by real people that align with the same values that they align with. And I'm going to give you a hack here. Do you want to know what the next biggest trend is? The next biggest trend, which is already happening, is American owned, American jobs and American

companies here in America. OK, not not fucking Walmarts, not fucking Amazons, fucking Joevenson down the street who owns this company and you know uh mary jane over here who owns this right and employees becky down that's right that's where people are going right now they're going to independently own pro-america pro-freedom companies because they are sick of the fucking bullshit being shoved down through the fortune 500 companies so it's a tremendous opportunity it's a tremendous opportunity and for you to have a personal brand and build your business plays right into that but that's the hack you want to know where

to stand stand on that side of the fence because that's where everybody's going for sure i can see it happening i predicted this for the last three three and a half years i told you this was where you know where three years ago we were in politically correct company. Like if you didn't say this, if you didn't post a black square, we're fucking not shopping with you. We've gone to the opposite side of that now.

We are over here now where people fucking, they understand what all that shit is. They understand the woke shit. They understand the weaponization of politics. They understand the weaponization of politics. They understand the weaponization of social issues. And they're going towards people who represent what the idea of America is supposed to be, meaning people can have their own thoughts. We shop with our own communities.

We take care of our own employees. We're from here, et cetera, et cetera, et cetera. Our products are from here. You see what I'm saying right people are looking for that option all right like dude mo if you're a company right now and you're not transitioning your goods to be made in america like for us right now we we don't have everything made in the usa but everything from here on out we're moving to source to that like it's a massive operation for a company this size huge investment yeah i know it's fucking massive but it's way more expensive to do but it's super important

to the world and when you start to do that people start to see that they recognize that they start buying from those companies so that's where it's going that's the trend i don't give a fuck what anybody says i don't care what anybody's other fucking gurus say they're fucking wrong and i'm fucking right and i can see the numbers now and i've been saying it for three years and in three more years i'll be saying guess what motherfuckers i fucking told you yeah let me ask you this though so have you seen i mean how like how because okay so so building a personal brand and your business brand they're integrated they're both valuable extremely important but what what what what's a what's some words of caution i guess that you would put out to people who are focusing too heavily on that personal brand and not enough

on the business brand right like okay cool that's a big problem that's a great that's a great follow-up question there um because a lot of people do get caught up in appearing to be instead of actually being and that's a big fucking problem. Yeah. We see this every day in the entrepreneur space. We see people who own a business that sells widgets and they come on the scene trying to sell widgets. And then in fucking a year, now all of a sudden they're an entrepreneur coach and they've got a group and they're trying to, and like, dude, listen, motherfucker, you need to worry about your own business before you try to be some sort of superstar on the internet. And that's just a, that's a product of people not understanding that people, people recognize results. They recognize credibility and by you even trying to put yourself out there as like some sort

of superstar guru entrepreneur fucking dude uh when you haven't really built anything bro people see through that and that's why you have trouble fucking getting people to follow bro i don't i don't post for arte how many posts do i make about arte yeah very few very little right by the way we do have tickets for sale right now just saying yeah but that's not a post yeah that's not a post i just gotta while we're talking about it we do have tickets for arte live on april 22nd a few few left you guys are interested in that come see us live tremendous lineup cool but that's the extent of it like like you out there that try to do this where you're a quote unquote coach when you ain't really built a real business.

The reason you have to post 7000 fucking times is because no one fucking recognizes you as an expert. And I know that hurts to hear. That hurts to hear. But what you should hear is this. I'm going to go out and build a tremendous business and then I'm going to talk about how I did it. And because people get consumed with the gamification of the internet, which is followers like shares, right? They want more followers. They want more likes. They want more shares. They want more views. And they start to get into it. It becomes a game. And they're like, fuck, I got to get more followers. I got to get more shit. I got to get more of this. I got

to get more of that. And they think that those things will automatically grow their business, which they will grow your business because they bring attention. But if you have a shitty business that people only come to one time and then leave, you're not really growing anything over there. So I personally, I'm glad you asked that question because I think most of, I think most people that are coming on to the entrepreneur social scene right now spend far too much time trying to act as if they already are and far too little time actually becoming who it is they're they're trying to represent themselves to be yeah i can understand someone you know when you're young you're you know like look dude everybody when they're young is a little full of shit right you're kind of like you know you're

trying to posture because you really know that you're weak I totally get all that and everybody's gone through that every every grown man Who has grown up into a real business? They went through that shit. I fucking get it But you can't let that take your eye off the focus of building your real business That's the biggest fucking thing you have to have because if you actually want to be recognized Which is why people get sucked into that You actually want to get the recognition you want to get the likes you want to get the shares you want to be recognized, which is why people get sucked into that. You actually want to get the recognition. You want to get the likes. You want to get the shares. You want to get the views. If you actually want to get that, you have to have something real that people can fucking see. I love that. Yeah. And it's just, it's just, you have to put the fucking cart where the cart

belongs and the horse where the horse belongs. And, and, and if you get them backwards, you don't go anywhere. And so I, I personally, you know, there's a lot of young guys listening. They hear what I say and they think, oh, Andy's hating on us. I'm not hating on you, bro. I'm teaching you how to actually do this so that by the time you actually do know what the fuck you're actually talking about, because let's be honest, you don't. Okay. When you actually do know what you're talking about, you'll have this massive fucking credibility that people can't fuck with. It's undeniable yeah and like dude you'll probably you know like i do have multiple things like that like you're gonna have this company you're gonna have this company you're gonna have this company that services this company and you're gonna build

something so impressive over the next 15 years that you become a legitimate fucking source of knowledge and that and that's everlasting like that's not something you have to hustle for like people come to you for it right and so it's it's important for you young guys and young girls to really walk that balance properly you know i'm not hating on anybody's hustle bro like i get it um but if you don't do it the right way you end up having to chase your tail the entire game for for the rest of your life you And you stay in that churn. That's correct. And that is a churn.

All right. You're in the churn of hustling people to believe that you're credible when you're not really credible instead of just taking the time to build the credibility. And then those people come to you without the hustle. See what I'm saying? That's sustainable. Doing it the other way around, that's not sustainable. It's just not.

And here's the problem with that. When you do it like that, I've met, I've met a lot of young, really, really good entrepreneurs who come out and they do what I just said not to do. And then they end up ruining all, all their credibility for a long time. Like people are like, yeah, well, that guy's full of shit. And you're staying, especially with the people above the ladder. Yeah, bro. That's exactly right. It's not the people on the internet that matter, bro. No.

It's not the random fucking hater or troll. It's the people above you that now look at you and say, fuck. This person's kind of full of shit. I don't want to do anything with it. It's the people in the rooms you're trying to get into. That's right. Yeah. That's real shit, man.

And so it's a delicate line to walk. And you have to be mindful to not get sucked into the social media i mean dude look um it's far more fun when people come to you because they recognize you to truly be what it is you are right then it is trying to convince them that you're that it's a lot more fun dude i love so put in the time don't don't be in a hurry like put in the time to build that business build that thing make it kick ass and eventually people are going to recognize it and they're gonna be like fuck and you're going to be glad you did it because now you're going to have this real asset over here yeah that's the other thing this part of it the coaching thing that's cash flow that you get okay this over here you build a fucking cash flow and an asset it's a big fucking deal yeah all right you do it right you

don't even need the the coaching that's correct yeah man that's correct makes sense you know and it's hard it's a hard discussion to have because a lot of the young people or they're in such a hurry and i get it because i was in a hurry too they don't understand that if you just put that first 10 years into really just fucking building your business you won't have to worry about the other part because the other part comes with it you see what i'm saying absolutely man i love it do the work first and then talk about how you did it that's it don't talk about how you're doing it there you go or what you're gonna do yeah like dude i mean how many posts are we see a day of well you ain't seen nothing yet i'm just i might have been knocked down 400 the last seven years in a row but i'm fucking getting

dude listen people get tired of hearing that they get tired of hearing it and we all know like we know you mean it but at certain time for your own credibility you have to follow through or fucking people won't listen to you. Yeah. So stop talking shit and start doing shit. That's really the bottom line. I love it, man. Guys, Andy, that was three.

Go pay the fee. Yeah. Counted millions in the cold Bad bitch, booted swole Got her on bankroll, can't fold That's a no, headshot, case closed