REAL AF with Andy Frisella - 493. Part 1 - Entrepreneurial Requirements Ft. Eric Spofford

Episode Date: March 29, 2023

In today's episode, Andy & DJ are joined in the studio by entrepreneur Eric Spofford. They discuss Eric's early life and overcoming drug addiction, the journey and what's required to become a successf...ul entrepreneur, and how we can collectively improve America through personal excellence.

Transcript
Discussion (0)
Starting point is 00:00:00 What is up guys, it's Andy Purcell and this is the show for the realest sake of by the lies, the fakeness and delusionsusions of modern society. And welcome to motherfucking reality. Guys, today we have a full-length episode, and I'm super excited to sit down with my guests. I'll introduce them in just a minute. If this is your first time listening, we have many podcasts within the podcast. Today you're going to hear full-length, very similar to what you see on most other podcasts. Guests shooting the shit, talking about all kinds of things. What we talk about here is business, kicking ass, how to win, how to be better, how to be baller as fuck. That's
Starting point is 00:00:50 what we talk about in full length. Other times though, when you tune in, you will see CTI. CTI has cruised the internet. That's where DJ and I, what's up DJ? Hey guys. Hello children. Yeah. That's where DJ and I go through the current events of the day. So we throw up three headlines on the screen. We talk about what's going on. We speculate about what the truth actually is. And then we talk about how we collectively as human beings can be the solution to the problems going on in the world.
Starting point is 00:01:18 Other times, you're going to see Q&AF. That's where you get to submit questions and I answer them on the show. You could submit your questions one of two ways. The first way is. Guys, email those questions in to askandyatandyforsella.com. The second way is that you can go on YouTube and believe it or not, we are uploading the full episodes on YouTube. I know most of you guys listen on audio.
Starting point is 00:01:37 We've been killing on audio for nearly a decade, but we are doing the full length episodes on YouTube now. If you go and find the Q and A episodes on YouTube and you drop your question in the comments, we'll pick some from there as well. So that's the second way to submit your questions. Other times you're going to hear real talk. Real talk is just five to 20 minutes of me giving you guys some real talk. All right. That's how we do the show. This show is entrepreneur based, business based, kicking ass based, personal development based with a mix of what's going on in the show. This show is entrepreneur-based, business-based, kicking ass-based, personal development-based, with a mix of what's going on in the world. And you might be asking yourself, like some of you do, Andy, why don't you just stick to what you're good at and talk about
Starting point is 00:02:15 business and making money and shit? Because that's what I want to know. Well, hey, motherfucker, guess what? If we don't have freedom, we don't have the ability to make money. If we don't have a free society and we're overtaxed and we're oppressed, which we are, all of us, not just the people that think they are, everybody is, and we can't solve those issues, the fertile environment that we know as America, where we've been able to make all kinds of money and do all kinds of great things, will cease to exist. So it's important that we, as entrepreneurs and people who give a fuck about kicking ass, keep the environment clean so that we can kick ass. And I don't mean clean from Greta Thunberg
Starting point is 00:02:48 standpoint. I mean, no dirty fucking tyrant hands in it. So that is basically the show. We do have a fee for the show. The fee is very simple. If you like the show, if it taught you some, which this show will teach you a lot, this show right here. If it made you laugh, if it made you think, if it gave you a new perspective, if you thought it was valuable, all we ask is that you please shout us out. Give us a share. Tell your friends. We don't grow the show unless you tell people because I don't run ads for the show.
Starting point is 00:03:18 I don't run ads on the show. I don't let people leverage me for money. I say what the fuck I believe. And you may like it. You may not. In exchange for that, I believe, and you may like it, you may not. In exchange for that, I just ask that you share the show. So with that being said, I do have a very exciting guest who I've been looking forward to having on the show for quite some time, Mr. Eric Spofford. What's happening, bro? What's up, bro? Thanks for having me.
Starting point is 00:03:40 Yeah, dude. It's awesome to have you here. No doubt. Yeah. So Eric, I found Eric on Instagram. A few of my mutual friends kind of told me to check him out. I started watching his content. And normally I'm pretty closed off with like, you know, new entrepreneur influencer content because like really the truth is there's a few key people out there who have actually done things. And then there's a lot of people out there who have actually done things. And then there's a lot
Starting point is 00:04:05 of people that repeat those things, right? Like there's a lot of people who are just coaches who haven't really done anything in real life. And they're repeating the shit that they hear from, you know, let's be honest, people like me. Okay. Uh, Eric is not one of those people. And that's why I enjoyed his content from the very beginning. And I sent him a message before I really knew him at all. And I'm like, hey, bro, your content's really fucking good. And it's high level. You have to be a business operator to really understand the content. And in fact, we were just talking before the show. It's like, hey, we need to maybe break it down a little bit for some of the newer guys. But bro, you're putting out excellent content and uh i'm really curious i know everybody is to kind of just hear you know how you got to become who you are
Starting point is 00:04:50 now god it's probably one of the most unorthodox paths to get to here that that exists um but you're a regular dude yeah regular grow up we're fucking you know gold coins like uncle scrooge right my dad was a logger yeah that's what i'm saying work boots you know every day i grew up working out you know work with my dad and uh my parents were together until they got divorced when i was in fifth grade did the split home thing you know for a little bit and then my dad raised me the rest of the way grew up very blue collar um you know running chainsaws and heavy equipment and logging and doing that whole deal growing up so you know how to work i know how to work yeah yeah my dad taught me how to work
Starting point is 00:05:30 yeah and uh yeah we worked god we worked christmas morning we were working you know shoveling snow off of piles of wood to split firewood to split that shit to sell it to people at the time like it seemed normal yeah you know what i mean now i look back i'm like what a fucking brutal way to make a living yeah like god damn yeah but dude i think that's why it taught me a lot dude and i taught me a lot yeah bro and i also think that's why stories like yours or like mine or other people who actually come from reality are so important to tell. Because I feel like a lot of people who are young, we have a lot of listeners between the ages of 18 and 25 who think that because they come from a challenging middle-class or even lower middle-class or even poorer area of life,
Starting point is 00:06:21 that they're just destined to be there their whole life. And it's just not the truth. I think that's the breeding ground for some of the best entrepreneurs that I've ever met. Necessity. Necessity. Absolutely. It's one of the things, I got two kids, I look at them and I'm like, I grew up hungry. Since day one, one of the things I've always had is just hunger. And I look and I'm like, how do I raise my two boys to have that home to have that hunger you know that's that's something sal and i talk about a lot yeah we we grew up we grew up with with that same drive and hunger but his kids are not gonna they're it's a different thing which is a good thing though right that's what you would hope for it's good and bad yeah how do you instill yeah that drive and hunger in your children when you have built uh undeniable wealth yeah yeah it's a real concern yeah for parenting
Starting point is 00:07:12 you know but yeah i grew up hungry i grew up blue collar i grew up working hard i mean that's how i spent time with my dad when i was a little kid he used to bring me on the job sites and i'd sit there and watch him work and count ants he paid me a dollar an hour when I was like six. Bro, that's so similar to how I grew up. Yeah. I grew up in, my dad owned an electrical distributorship that he was building as we grew up. And I grew up in electrical warehouses around construction sites, like getting paid to sweep the fucking floor, which I never fucking really did a good job.
Starting point is 00:07:42 You know what I'm saying? Like it was, it's very similar. Those are my people. You know what I'm saying? It's very simple. Yeah. I used to pick up sticks and clean them out of the lawn. He'd just give me something to do and it felt important. Yeah, that's cool. Yeah. I think entrepreneurship, I think, is an interesting thing. And it's like, are they born or are they built? And so I look back at my earliest memories and certainly the recipe of what it takes to build an entrepreneur and instill that hunger. I had that.
Starting point is 00:08:09 My environment, my dad, the things that I learned at a young age, how to work. I had all of those things. But I think at some level, it was already within me. I was like lemonade stand, X-men cards baseball cards like like this obsessive nature of the hustle and the making a dollar in which in my story took me down the wrong path very quickly and so you know start sending out some of that higher margin stuff to sell yeah and um you know so it it started at a young age and i don't i often joke around this i'm like i don't know if i should be proud of this or not but i hold the state of new
Starting point is 00:08:52 hampshire where i grew up's record for the youngest individual charged with drug sales was 10 years old fifth grade holy shit wow yeah sound weed sound weed yeah yeah so you know my parents had just gotten divorced and you know the bank foreclosed on my home i moved in a fucking my dad was renting a bedroom in his buddy's house my mom got an apartment and um i was like fuck this shit yeah and uh they were like things that i wanted i wanted the cool cool clothes and like i wanted all this stuff and i was a badass little kid too bro i was rolling around with like the discman cd player listening to tupac and biggie 10 years old packing a bb gun and i would fucking shoot you with that thing i swear to god and i grew up in a neighborhood with a bunch of older kids that were like rugged
Starting point is 00:09:37 you know what i mean and i was like you know and so there's this one older kid greg in my neighborhood and he was like i don't know i was 10 he in my neighborhood. And he was like, I don't know, I was 10. He was probably like 17. And he was like the neighborhood weed dealer, teenage weed dealer. And he started fronting me ounces and then quarter pounds. At 10? At 10, yeah. And so, you know. I guess he didn't care as long as you showed up with the money.
Starting point is 00:09:57 I always did. Yeah. Yeah. And so one day I, you know, I get off the bus and I'm walking up to my apartment building and there's three cruisers out front of the apartment building, two regular ones. And then remember Dare?
Starting point is 00:10:09 Like that program, Just Say No? Yeah. One that was like all painted Dare. And I'm like, ooh, somebody fucked up in the building. Yeah, it's you. And I walk in and my mom's standing there and there's a bunch of cops. Yeah, my weed and my scale was on the coffee table. I was like, fuck, I'm nabbed you know you
Starting point is 00:10:26 like try not to look at it what's going on fuck yeah and that's kind of where it started yeah you know yeah i think dude it's very similar to me like i didn't sell weed or anything my parents were were involved uh very heavily and keeping me out of trouble. Uh, but they gave me outlets. Yeah. You know, my dad, my dad used to let me take, so they would get light bulb shipments and they come in four packs and there'd be one broken light bulb. Right. Yeah. So that, that whole pack is defective. Yeah. So if you have a whole pallet of defective light bulbs, you can easily put the packs back together. Right. And you have your shrinkage and some good product. Well, that shit didn't, that's not how the bank or, you know,
Starting point is 00:11:09 insurance looked at it for him. So I would just take that shit and sell it door to door. So my dad would give me the fucking light bulbs and I would go sell them and he'd love to keep the money. Yeah. So that was, that was, that was my little hustle light bulbs. Yeah. Yeah. Which is fucking weird.
Starting point is 00:11:21 That's crazy. Who the fuck else has sold light bulbs door to door? Yeah. I could have been selling weed and making around some money. You could have met Mr. McGruff. So what happened? So I assume that you didn't stop selling weed. I did not stop selling weed.
Starting point is 00:11:37 Yeah. And I kept selling weed. And I always had similar hustles like that. Like at one point in time, before I even had a driver's license, I talked a 17-year-old with a pickup truck into getting a plow and i was like the sales guy and we would go around and split you know his truck his gas his insurance and i just sold the plow jobs and so i was always selling drugs but also had legitimate hustles and what do you think what do you think caused that because i think about this a lot too
Starting point is 00:12:05 because i always had that same that same thing um which is why i appreciate when i see kids now like if i see young kids like with a lemonade stand or baseball cards or whatever i always try to like oh yeah you gotta pull something yeah yeah yeah you have to but that night gotta pay homage yeah it was pretty cool last summer uh i was driving my la ferrari and we fucking passed this lemonade stand this is actually a pretty funny story because i had fucking no money so like i had no cash but you're pulling over i was driving my la ferrari i had no fucking cash i couldn't even buy a fucking lemonade from the little girl lemonade so i drove up here to hq madat was here i'm like hey you got five bucks he's was here. I'm like, hey, you got five bucks? He's like, yeah. And I'm like,
Starting point is 00:12:46 you want to go? And so we went, we got her some children's, the Otis and Charlie children's books, and then went back and bought some lemonade. I think I scared the shit out of Madat. You still owe me five dollars. Yeah, I do. I do. I never paid him. Dude, drive her out.
Starting point is 00:13:01 That's fucking Instagram celebrity right there, buddy. Run around in a nice car with no fucking cash. But dude ride her out that's fucking instagram celebrity right there buddy running around nice car no fucking cash but uh but yeah dude it's uh i always had that and i think i i think after thinking about it like a long time because i was always like kind of encouraged to be uh resourceful but I think it really came from me observing the quality of life that certain people had and then observing, and this is no disrespect to like my parents did the best they could and they did a good job. But like, I always like looked at these other people and what the fuck makes these people so different? Why is this dude driving a fucking
Starting point is 00:13:44 Lamborghini living in a $5 dollar house when that's you know what did he do and it always like intrigued me and my dad was always very um encouraging like to explain to me what what what that cost right like like when i saw my first lamborghini i think it was like around 1988 i I was about eight years old. And I'm like, I fucking was blown away, bro. Like I was a Countach. And I was like, holy shit. That is the coolest fucking thing I've ever seen.
Starting point is 00:14:18 I remember my dad telling me, he's like, well, you know, all that is, is, you know, he's worked really hard to get it. Whereas like a lot of parents would fucking say like. Yeah, he's a dick. That's right. He cheated his way to get that. Or he, you know, those people aren't't he must have broken the rules yeah and my dad was always like telling me he's like look those people work very hard to have those things sounds like my dad yeah and that ingrained it into me yeah and and for that reason i was always trying to like get ahead you know what i mean and uh i think that was the biggest thing but like ultimately i can't remember not being that
Starting point is 00:14:44 way like i can't remember not being that way. I can't either. I've been like that my whole life. But I don't think people are naturally... I mean, I don't know. I talked to Gary Vee about this, bro. I think it's a mix. Psychology will say there's a mix. Your genetics loads the gun, but your environment pulls the trigger.
Starting point is 00:15:01 So I do think that the entrepreneurial drive, I think it's innate in a lot more people. And it's evident if you look throughout history, right? Like there was a point in this country where the vast majority of Americans were entrepreneurs. Right. And I think it's just been bled out over time. And as the environment became less fruitful for that to happen and then you put in all the victimhood and you put in all the like it drives it out. But I mean, I think a lot of people, it's definitely innate. It's just whether or not the environment allows it to flourish. Yeah. I also think though, too, to be a great entrepreneur, there is something, it's no different. So Gary, I was talking to Gary about this a long time ago.
Starting point is 00:15:36 And he equated it, his example was, I could play basketball. Now he's talking as him. He's like, I could play basketball and I could practice basketball and I can get pretty good at basketball. Like I can go play in a men's league. I could probably be good on my high school team, probably play in college, but I'll never be LeBron James. And so there is something,
Starting point is 00:15:57 there's some sort of that to entrepreneurship too. I think a lot of people can do very well in entrepreneurship, but there are certain people that have something that everybody else doesn't have it seems to be innate yeah i don't know what it is but like the bezos or the musk or the yeah there's just something even i mean i think it's like we have to be careful to like categorize people because like like dude real talk like if you want to break down Bezos' success, motherfucker was in the right place at the right fucking time, the perfect fucking time.
Starting point is 00:16:32 Then he didn't have to pay tax for like 15 fucking years. Right. Okay? So he didn't have to pay- Or some environment helps. Yeah. For sure. So if you have this new company and this new technology and I'm not taking away, bro, the
Starting point is 00:16:43 guy's fucking rich as fuck and I'm not hating either. Good for him. But he had a competitive advantage over the course of fucking 15 years where he didn't have to collect sales tax. That's a 10% advantage over brick and mortar automatically across the board. Okay. That's why if you, you weren't alive then, well, you were, but you were just a kid, but you'll probably remember, you know, remember what Amazon's fucking strategy was in the beginning. It was price. It's always price, price, price, price, price. Well, no shit. If you can get a 10% advantage for not collecting the tax. And plus at that time, they're employing way less people than all these brick and mortar people collectively are employing. So the government gave them
Starting point is 00:17:23 a distinct advantage so like dude my point is nobody talks about these things when they talk about the greatness of entrepreneur to me i'm more impressed by someone who comes from real the real world and and builds something from nothing like with no fucking advantages and grits it the fuck out to me that's more impressive. But anyway. Agree. So what happened after that? Dude, I was dealing drugs. I was chasing legitimate opportunities as well.
Starting point is 00:17:53 And at 14 years old, a kid I'd known my whole life came over my house. And my life changed that day. He broke out an Oxycontin. And we did half of it. I got high on opiates for the first time at 14 14 six months later i was an iv heroin addict and uh and so i was 15 years old strung out on dope selling drugs um dropped out of high school was hanging with grown-ass men doing grown ass things and uh you know i'm an open book i'll answer it i don't
Starting point is 00:18:25 want to bore anyone with the crazy stories but you know it was cops and robbers you're here yeah it was crazy shit and um and so by the time i was 17 17 years old i go to my dad i'm like dad i'm addicted to heroin i need help i get help for the first time and from 17 till i'm almost 22 years old i'm getting locked up i'm getting in trouble um my life is a fucking movie not the good kind um and i eventually and i'm trying to get sober over and over again oh like a hundred times i go to detoxes i go to jail i go to everything you can think of to do to get get sober and get clean from, from drugs. Uh, I tried to do over and over and over again and failed miserably. And you know, the one thing that I did right was I just never gave up.
Starting point is 00:19:12 And eventually December 7th of 2006 through a crazy set of circumstances, I had to go on the run for an armed robbery for a drug deal gone bad. Um, it was 135 pounds track marks up and down. Both arms had been out of jail again for like maybe two weeks um had nothing my own family wouldn't answer my phone call i had two pairs of clothes and a trash bag everybody that gave up on you at that point for years yeah years like i would call home and be like if we see you in the neighborhood, we're calling the fucking cops. Don't come here. And that's how I started.
Starting point is 00:19:48 That's where I started. I started as a kid in a blue collar family working and shit, but I really started with homeless. I kicked the dope habit, sleeping on a couch, puking, pissing, shitting for weeks and walking the 12-step recovery meetings you just said i'm done i i had this moment of clarity of it was almost like like the like the the curtain got pulled back and i could see my life and what i'd become in in reality for the first time in a long time and i was like dude if i'm not done now i'm dead or i'm going to prison for in a long time. And I was like, dude, if I'm not done now, I'm dead. Or I'm going to prison for a very long time. Like none of these little baby bids, like I'm going.
Starting point is 00:20:34 And I mean, I had just, by the grace of God, the last, the precursing event to me finding recovery was, I was dope sick, I was desperate, and it was a drug deal. And I rushed a kid with a kitchen knife, with a butcher knife. And he got a superficial cut in his neck from the struggle. And I robbed him for $82. And I shot four $20 bags of heroin. And I hid in a closet the night of December 6th of 2006 as the entire police department locked down the hood that I was in looking for me.
Starting point is 00:21:02 And it was the next morning that I got up and I took off. I left that state. I was in Maine. I went back to New Hampshire and, uh, and that's when I got clean and I've been clean and sober. I don't drink, I don't smoke. I don't do shit. Um, since then. And so, you know, I was almost 22 years old. I had burnt my life to the ground. and what happened for me was i got plugged in with this group of men that the principles and the shit that they taught me was so in line dude extreme accountability honesty integrity show up early set the room up stay late clean it up be of service like and they they cared about me and loved me so much that they didn't give a single fuck how i felt they hurt my feelings all the time and it was the best thing for me
Starting point is 00:21:50 and i was this young punk kid violent wild you know chip on my shoulder thought i was the man and they really broke me down but with love they used to say that um kid we're gonna tell you the truth but the truth without love is cruelty we love you but we're gonna tell you the truth yeah and they um i owe my life to those guys you know awesome man yeah and so i i i went through this 12-step recovery process which is really meant to to bring about a full transformation it's not just about abstaining from drugs and alcohol that's what a lot of people have fucked up around recovery and alcoholism and addiction that like drugs and alcohol were actually a solution to a deeper problem that existed within me. And, um, and when I removed the drugs and alcohol left me with a big problem and that problem needed a solution
Starting point is 00:22:39 recovery in the 12 step fashion was what provided me that solution when I got sober. I had this transformational experience and I got more passionate, more excited than I ever thought was ever possible about anything ever to go and help other men get sober like me. And so for the first two years, almost two years, it was for free. I was volunteering. I was living in a $550 a month apartment. My first winter, I got sober in December in New Hampshire. It was for free. I was volunteering. I was living in a $550 a month apartment. My first winter, I got sober in December in New Hampshire. It was fucking cold. I was able to scrape together 500 bucks to get a month's rent. And in early January, I moved into that apartment and I had no furniture. The landlord was showing me the apartment. It's in the hood, bro. I'm talking prostitutes, dope dealers, shootings, crazy shit.
Starting point is 00:23:27 And we go in and there's this couch and the couch is like dirty and all the shit's busted. It's one of those couches that you sit on and your ass just sinks to the floor. You know what I mean? And he's like, oh, we'll have one of the maintenance guys get this out of here. I was like, I'll take care of it, sir. Don't worry about it. And I sat on that and built that couch up and slept on a pile of blankets and sat on that couch, went back to work in construction, logging, cutting trees down every day. And I would wake up early. I'd be,
Starting point is 00:23:55 you know, fuck, I don't know, 6.30 in the morning, cutting trees down, get out of that, go home. And I would walk through the hood. And there was a state funded, like rundown dilapidated treatment center that homeless people would literally come out of like tent city and go try to get sober at. And every night and all weekend long from morning to night, I just spent all my time there trying to help other people. And it was in that, trying to help other people that the experience was unbelievable for myself. And then I was like, these people keep leaving here and they got nowhere to go. And so I got this idea that I wanted to, I was always loved real estate and was obsessed
Starting point is 00:24:36 with real estate. And so I got this idea that I wanted to buy a building and give these people a place to go for longer term care. And that was the birth of my first legitimate business in sobriety. With a little bit of help from my dad and some money I put together, I bought in October 2008, I bought, and this is, I'm a 23-year-old kid, and this is like when the world's falling apart, the economy. Yeah, I remember.
Starting point is 00:25:01 Yeah, I know you do. And I bought a three-family home in a town called Derry, New Hampshire from the bank. They had foreclosed on it. And I bought it for $150,000 and got a bunch of furniture donated and moved into it and started what ended up being the state of New Hampshire's first sober living house. That's awesome, man. Yeah. And that was the birth of the business. So how did the business work?
Starting point is 00:25:23 In the beginning, I moved in. I lived there. I did everything. I mean, birth of the business. So how did the business work? In the beginning, I moved in. I lived there. I did everything. I mean, I answered the phones. I, you know, did all the administrative work. If the plumbing broke, I fixed it. I ran the groups for the clients. I taught them.
Starting point is 00:25:35 I, you know, did all of it. The groups was a daily thing? Yeah. Okay. Yeah. So the guys would leave rehab and they would come live with me. Okay. I lived there for two years.
Starting point is 00:25:44 Okay. With the guys. And so I left this. Yeah. I'm asking because two years with the guys. And so I left this. Yeah. I'm asking because I'm unfamiliar. Okay. Yeah. Totally.
Starting point is 00:25:50 So, yeah, it was a three family apartment building. Each bedroom had two beds in it. And I lived in a small little studio in the back of the building. And, you know, we rolled like a family. And so we ate dinner together. We, you know, I taught them how to live. I taught them recovery. I brought them through this recovery process.
Starting point is 00:26:10 And they paid weekly. And so a lot of times those guys would come with nothing, right? They got jack shit. And so I would let them come, help them get a job. And then once they started getting jobs, they paid me like, I think it was like 150 bucks a week or something in the beginning. And so I really wasn't making any money. I was living for free. Right.
Starting point is 00:26:28 That's like my, my living expense was like zero and maybe I made a couple bucks. Yeah. And, um, and then I opened a second one the next year. So you open one. So you got the first one and then a second one within a year. Yeah. That's awesome, man. And then I started, one of the things that I think.
Starting point is 00:26:47 So at some point you had to like, this had to click, like this could be a real thing for you to go to open your second one, right? Or were you just doing it purely out of like, I just need to help more people? I've always, this is funny. Like I look back at the career. So I, from the, from October, 2008, till I sold that business, which was in December of 2021, it was 13 years,
Starting point is 00:27:09 two months. And I was like blindly, I feel like I was like Noah building Noah's ark. Like I was like, I got to do this. I need another house. I got, I got a waiting list.
Starting point is 00:27:19 I got all these guys, they got nowhere to go. I got to take care of them. You're like, I got to, so I went and got another house. And of course, at the same time, I'm looking at the economics and I'm like, all right, well,
Starting point is 00:27:28 I can make a little more money too. And so I did that. One of the things I attribute a lot of my success to and interested in your thoughts on this is my ability to learn. If I'm onto something, I'm a 15-year-old drop dropout i still don't have a gd yeah but i'll run neck and neck with anyone with an mba yeah and i will obsessively like i won't fucking sleep like i'll just go down this rabbit hole until i've like mastered this gotten the information and then been able to take the information and put it into practical application in that and so what happened at that point in time was I had a friend that I had these couple sober living houses and I had a friend that had a job working for a inpatient drug rehab, like an expensive one.
Starting point is 00:28:17 And there was this conference in Cape Cod in Massachusetts. And he was like, come down and check it out. And I was sitting in the lobby at this hotel in the middle of this conference. And I met this super hot blonde from South Florida that owned a medical billing company. And she was like, you do what? Do you provide any treatment? I was like, no, what's that? The guy had no idea. She's like, do you have therapists and do you bill their insurance? And I was like, no. And she's like, why don't you fly down to Florida and I'll teach you a couple of things and i'll make you a million dollars this year and i was like sounds horrible yeah yeah and so that's when i started to um figure out that it was a much bigger industry and you were talking about timing with jeff bezos so this is 2011. I opened my first clinical treatment program. So I'm hiring now
Starting point is 00:29:07 therapists and psychiatrists, and now I'm providing treatment. I mean, figuring all of this out. And at the same time, Obama is pushing through the Affordable Care Act, which actually helped the addiction treatment and mental health treatment industry because it mandated that every insurance policy covered the benefit for mental health. And so that was the beginning of the explosion of the addiction treatment business was when that went through. And so there I was, it was like prime time, good timing. Yeah, that's cool, man. Yeah, I think to your point on the learning thing, I do think that's cool man yeah i think uh to your point on the on the learning thing i do think that's
Starting point is 00:29:45 a differentiating factor between anybody who's a high operating individual anybody who i know who's high operating whether they're an entrepreneur or an entrepreneur they they they have the capacity to learn new skills on demand yeah um i'm the same way i love that on demand yeah yeah dude like whatever the i gotta know i'll know it and i'm the same way. I love that on demand. Yeah. Yeah. Dude. Like whatever the fuck I got to know, I'll fucking know it. And I'm the same way, dude. Like I will look into everything. Have to be all the way to the bottom. Yeah.
Starting point is 00:30:09 Drivers test. Huh? Yeah. That's right. Fucking A7. I read the whole book. You know, my whole,
Starting point is 00:30:15 my whole strategy there was, uh, you know, charisma. Oh yeah. Yeah. Right. Right.
Starting point is 00:30:20 Right. Right. That was my whole strategy. Um, but no, I think that's, you know, when I think about like Mike, the key people I surround myself with, the people who I rely on.
Starting point is 00:30:29 And this is a good lesson for entrepreneurs because I think in entrepreneurs, you know, employees who are within a good organization, a lot of them don't understand that the most valuable skill that you could actually have is that, is the ability to learn something new when it's required to learn. And that's something that gets kind of passed by. And I think a lot of people build up their own boundaries around the learning thing because they say, well, I don't need to learn this because I know this and this and this, and that's really not my thing. Well, this should be your thing if you want to make any more fucking money, bro. That's how I've always looked at it. And I also think too, that a lot of, a lot of people don't understand how to value information properly. That's something I've noticed, like, like low, low income, low performing individuals. They, they will look at a book, right. Or, or, uh, uh, a podcast or whatever. Right. And they say, well, that's a waste of my time.
Starting point is 00:31:31 Every single person I know that's kicked ass and done something significant, done well for themselves financially, and I mean very well, they look at it all, every single one of them looks at information the same. If I can pick up one paragraph or one sentence or one thought or one idea out of a three-hour book or a uh, you know, a speech or a whatever, wherever I'm looking for them, then it was worth my time because that, that information, that one sentence or one thought could make me millions of dollars over here, over the course of my life. And so I see that a lot, especially like, um, especially like, it's just, it's just a difference between people who win
Starting point is 00:32:07 and people who don't win how they process the value of individual information I will read an entire book for one sentence I will listen to an entire conference for one thought because it's that one moment
Starting point is 00:32:22 oh yeah and I could take that yep and fucking like bro i just read this book recently um it was a really good book um it was a story about this guy who who had a restaurant and he took the restaurant and made it from basically shit to the number one restaurant in the world and uh really good book but there was one concept, you know, it was a great story, right? But like my, my company's built on, on fucking service and hospitality. So like the name of the book was unreasonable hospitality. Great fucking book,
Starting point is 00:32:53 great fucking story. Um, if you haven't read it, read it. It's a good story, but there was one concept in there. And like, dude, that he talked about, I read the whole book and I'm like, yeah, okay. That makes sense. That makes sense makes sense that makes sense that's what i would do too blah blah blah blah blah and then they have one unique concept that i hadn't thought of and i'm like fuck this is fucking amazing i took that concept bro it's already made me a shit ton of money just from the fucking three months i put into play yeah you know what i mean so like high value high operating people definitely understand investing their time and money into learning new things at a deep level but also understand how to value that properly
Starting point is 00:33:35 that makes sense yeah that makes sense 100 yeah i just see that as a big difference between you you articulate it in in such a clear concise way i'm just like i'm over here studying what the fuck is wrong with you like why aren't you doing this yeah you know and it is i like what you said about it's the difference between people that win and people that don't win yeah i think that's a huge deal and i i think yeah i think those two things like if you're out there right now and you're listening to this and you're like fuck how can i get ahead maybe you're in an organization uh where there's a lot of good people there it's competitive right our our all of our organizations are highly competitive you want to stand out you want to know the ultimate
Starting point is 00:34:12 skill dude the ultimate skill is to be able to learn the new that people need to know right now yeah and then also to to do enough information absorption and understand that it's an investment in your time and it's worth your time and money to do so. I think those two things differentiate almost everybody who's like, you know, there's things that differentiate people from level to level to level. I find that all the highest level people are consistent in their viewpoints on those two topics. Yep. You know, I constantly constantly learning i've not found someone who's legitimately built something you know like we hear some of these instagram influencers who are supposedly wealthy and they i don't fucking read books i learned by experience well you're a dumb fucker
Starting point is 00:34:56 man yeah because like if i can fucking learn not to step in that hole because i read uh eric's story or i read someone's story of who stepped in the fucking hole and I don't want to do that. I saved myself three years of bullshit. Yep. And so, like, I think that's a highly underrated topic that people don't talk about. How to value information. Self-education. Yeah, bro.
Starting point is 00:35:16 Self-education. Like, you can't look at these things like a book investment and say, oh, it took me four and a half hours to read that book. It was a waste of my time. The fuck are you talking about, dude? You paid $20 for that fucking book. That book, that book just gave you 15 fucking steps that can make you hundreds of thousands of dollars over the course of your life. It wasn't a waste of your time. It was the best possible use of your time. And, and the, the perspective difference is so bizarre to me when people say like, well, you know, I don't fucking, I don't read or I don't, this is like, who do you think you are? Jesus? Like you think you're the best? Like you think you walk on water, bro? We're all out here.
Starting point is 00:35:55 Like me and you are regular dudes, bro. I got to work really fucking hard to be good at what I do. And I know you do too. A hundred percent. You know? And like some of these people, it's just like, they're spitting out this bullshit on the internet. It it's honestly it's why you're sitting here because i can identify the people who are full of shit yeah i'm like bro you're full of shit you're making your money on a fucking coaching group you never built a goddamn thing your entire fucking life you're lying to people and you're collecting some income and pretending like you're a baller but then there's people like you where i hear your video about high level operation of an organization and and by the way you're a baller. But then there's people like you, where I hear your video about high level operation of an organization. And by the way, you're getting less views than these other
Starting point is 00:36:30 fucking knuckleheads are. Dude, I want to share my platform with people like you who have actually done these things because I think those are the most important stories to tell. Yeah. No, I appreciate it. I like one of the talk tracks you were on there right there about how people don't see the value in reading and information. Like, we didn't invent this shit. Yeah. Like, you guys understand, like, all the principles and the lessons and the teachings and all the stuff that we have that we've implemented in our life that has made us millions of dollars. I wasn't sitting in meditation and fucking received it like a fucking prophet.
Starting point is 00:37:04 You know what I mean? mean like it didn't just come that's not how it works maybe not for me look dude i've been in the personal development space for over a decade like at the high at the highest level okay and i'm telling you most people think that it's through the relentless pursuit of information through books podcasts youtube google searches mentorship asking people questions getting in the right rooms showing up to the conference like just showing the fuck up yeah like so many people think it's so underrated like guys you don't understand one thing i know that i've done and i've been watching you for a long time i show the fuck up i might be at this
Starting point is 00:37:42 conference for three days and it feels like a waste of time and the hotel sucks and I'm having all this meaningless conversation, but it's that one moment. It's this constant thing of this unlock. It unlocks this thing in my mind with this new piece of information, this new perspective, this new angle that I'm able to look at my problems through. And I'm like, oh, oh okay that's how they did it oh okay got it and like that that really describes zero dollars nothing trying to save 50 grand to buy a building to 55 million in top line revenue 325 employees and 115 million dollar exit yeah like it that 13 years was just constantly and by the way that's what i was doing and by the way you're still a young man were you 38 38 yeah you're still fucking young bro yeah you ain't even started i'm working harder
Starting point is 00:38:39 today than i've ever worked like preach yeah me too yeah like and so it's it's it's some of those things that that i get frustrated with people with you know i fucking love that yeah but i'm like how the fuck am i up earlier than rich and richer than you how am i chasing more information than you are and i'm fucking richer than you and please somebody explain to me how the fuck am i working harder than you and i'm richer than you and then i'm gonna listen to your fucking whining ass bullshit it's like bro this isn't like i didn't win the lottery i didn't like i'm like i showed the fuck up yeah that's what happened over and over and over and over again and not to mention sorry i got my dick kicked in a fucking million times you know what i did the next morning got up and did it again that's what i was gonna say yeah how many times of those times that you showed up did you actually
Starting point is 00:39:30 not want to show up because dude at least i'll be real this is real yeah like and i like dude you guys can choose to believe this shit or not but i promise you i work harder now than i worked ever in my fucking life uh And every single day, every DJ knows this cause he hears me bitch about it all the time. I'm like, why the fuck am I still doing this? Why am I doing this? Why am I doing it?
Starting point is 00:39:55 But then dude, you're not real talk. I meet someone like you or I meet someone who has come through and built some shit. And then it like re-inspires me i'm like fuck dude my message is important like i have to keep going yeah i have to keep helping people you know the world's falling apart like i have to fucking do my part even though i fucking don't have to do it do you know what's funny about that though which i think a lot of entrepreneurs don't realize
Starting point is 00:40:19 is that if you didn't you'd fall apart oh bro Oh, bro. Dude, I fucked 20, 20. It's like this fucking, it's, dude, Emily knows better than anybody. It's like this fucking paradox situation that I cannot escape. Because part of me, I'm like, fuck, dude, I could sell my shit and be done, like, and done, done, like at the high level done,
Starting point is 00:40:42 like with bees, you know what I'm saying? And then I look around and I'm like, done done like at the high level done like with bees you know what i'm saying and and and then i look around and i'm like but i have everything i have everything i want dude so i'm trading everything i want for a few extra fucking numbers on a fucking sheet like it doesn't make sense so i i when i get frustrated with what's going on in life i start to think about that right but then i think i'm like fuck dude just about what you were getting ready to say what the fuck would i do bro i did it bro i would self-destruct guaranteed i'll be fucking honest real and raw like bro i didn't i sold my shit and it wasn't bees but it was a fuckload of m's yeah yeah yeah
Starting point is 00:41:22 there's a lot of m's and it was a dope pad in miami it was a hundred foot boat it was a fuckload of m's yeah yeah yeah there's a lot of m's and it was a dope pad in miami it was a hundred foot boat it was a private jet and i can do whatever the fuck i want to do for a very long time probably till i die yeah yeah and are you stopping dude i was miserable yeah i was like fuck like like it was cool for a little while but you know on the 50th time that you're coming back from live nightclub yeah at four in the morning and waking up and like what am i it's just like it's it's for a love of the game yeah it really is for a love of the game like at this point at this level you hit a certain point where where the money not i don't want to say it's meaningless because i don't want to get
Starting point is 00:42:05 clipped and fucking be like oh you called money meaningless but like dude when you have a boat when you live where you want to live eat where you want to eat travel how you want to travel and fucking essentially have access to absolutely anything that you want to fucking have after that there's nothing you're not working for any results particularly you got to have a purpose it's got to be for a love of the game and so that's why you know i very quickly i made it a couple months dude i went into retirement of like plenty of cash and not no responsibilities i made it like two and a half months yeah i bet you're bored as fuck dude bored as fuck see i got real lucky with this. So I learned this without exiting my business. I got super sick in 2014. I got pneumonia.
Starting point is 00:42:48 And I missed like 17 days of work because I literally couldn't go to work. Yeah. All right. And at the time, I thought I was rich, which I wasn't. But I thought I was. I was making more money than I ever made in my life. Yeah. And I'm looking at my phone.
Starting point is 00:43:03 I'm seeing the sales go up every day. I'm like, oh, yeah, fucking cool. I'm watching Pacific Rim I've seen the sales go up every day. Like I'm like, all right, yeah, fucking cool. I'm watching Pacific Rim on fucking TV, bro. Like every day because it was on every day. And I probably watched it every single day for those 17 days. And I got like halfway through the fucking like, and I'm like, bro. And it clicked for me. I'm like, this is why fucking wealthy people kill themselves. Like this is why, this is why wealthy people kill themselves like this is why this is why and dude i sh i was able to catch that in that brief moment and then shift my perspective to purpose right then and there and it's changed it's changed everything yeah but dude when you you know and you know this like when you get to a certain level of business you know like i don't
Starting point is 00:43:41 generally get to do what i enjoy to do to operate my business. Like being the CEO and running the show is actually not what I'm best at. What I'm best at and what you're best at is actually fucking face to face with someone helping work through whatever the fuck they got going on. And I miss that shit, bro. I miss that shit because now I'm a fucking operator. You know, like I can't spend my time at the front counter of our retail stores you know and i would love to but i can't but it just becomes a different thing so i try to find ways to like fulfill i try to remember like i've got soldiers now like all these people are doing that job for me and they're doing a much better job than i could do by myself
Starting point is 00:44:20 yeah but um i was very lucky to have that happen dude was very lucky to have that happen, dude. Like very lucky to have that realization. You have the epiphany. Yeah, for sure. Of that. I'm very thankful for that. It was a key moment in my life. I don't regret selling my business because in my business, I believe that I took it to the end of the life cycle that I should have been there for, for a lot of reasons. A lot of the reasons you talk about frequently like i had a lot of problems with people dude i i was in like a small town new hampshire there's 1.1 million people in the whole state and then there's colorful ass what's that so we have that population just in the city yeah but then you have me and i'm like driving supercars and like- No one else is.
Starting point is 00:45:05 Nobody else is, right? I had the only Rolls Royce in the entire state, the only McLaren in the entire state. And so I started to take a lot of arrows and I have huge respect for all the dialogue that you've given it over the years of what it takes to win and how that's going to change a lot of your relationships. And you going to take a lot of hate you're going to take arrows and like you
Starting point is 00:45:28 need to be prepared for that it's real shit and you can't stop it and there's nothing you can do about it but here's where the good this this is the good part this is also where i got really lucky i still remember what seeing that lamborghini did to me as a fucking eight-year-old kid no doubt like i remember that and like dude when i pull up to like a gas station or whatever and whatever car i'm driving i fucking first of all i don't drive cars to flex cars if i wanted to flex my shit you all see it you don't fucking see it do you i drive the shit because i fucking like it yeah and uh when i pull up at a gas station bro it's always's always the kids, man. It's always the kids. It's kids from fucking five to fucking 20.
Starting point is 00:46:09 That's the coolest part about one of these cars. And dude, every time it happens, I remember that story of how, and dude, if I had not seen that Lamborghini that fucking day and had my dad reinforce it with like, no, he, listen, he works really hard. And it got my my got me curious bro i don't know where the i would be yeah you know what i'm saying the coolest thing about that and like because you don't show it but like i'm typically there i'm getting ready to show the because we're going to have the biggest car youtube channel in the world well facts
Starting point is 00:46:42 like it doesn't matter if he has a meeting to go to or whatever. He's going to take that time. I always do. No matter what. Everybody else can fucking wait. That's a good part of being the fucking boss. No doubt. You're going to wait for me. I'm going to talk to these kids.
Starting point is 00:46:54 It's imperative, man. I fucking love that. I love that. Yeah. I love that. I think it's something about being able to just see what's possible. We talk about it quite a bit. If you don't know, if you can't really physically see what's truly possible how do you have anything to strive for
Starting point is 00:47:09 you can't you have to touch dude this is why it's so important for you guys to understand and i i will i wonder i'm i i'm i don't know eric enough to know this so i'm wondering what you're going to say about this but like bro like bro, like growing up, like after I saw that car, bro, my favorite magazine was DuPont registry. My favorite, the Rob report. I would get on fucking, I do to this day. I spent last night, I spent two hours on the fucking internet looking at cars that like I, that, you know, I could fucking buy right now, but like, dude, I don't treat myself like that anymore. I, hit goals and get shit but like the because otherwise it gets boring you know no doubt yeah so like you have to make a game out of it like when you could actually start to afford this shit
Starting point is 00:47:55 you have to start making things that you have to do to own order that's how i do it i do the same shit so like because like dude if i just went out and bought all the shit i fucking wanted what you like i got friends to do that and they're bored they're like fuck i don't fucking care about my shit like i don't ever want to lose that passion i have for automobiles yeah um but the the the point the point i'm trying to make here basically long way around is that dude yeah people fucking hate you people will hate you but those people that hate you they long ago gave up on their fucking dreams and who they really hate is themselves for giving the fuck up because you just remind them when you show the fuck up and they see that you're like bro everybody
Starting point is 00:48:35 around here knows i'm a regular fucking dude they know i fucking grew up over here i went i grew up in the melville school district i went to fucking Vianney right up the street. Like everybody around here knows my story. They fucking know who the fuck I am. And they'll, those people have seen us go from this to that, to this. Right. And I'm lucky in our community here, like St. Louis is such a supportive community that I don't really get too much hate here. Like I, the people here are fucking cool. And, uh, even though it is a hard town and there is a lot of crime there is a lot of bullshit most of the people here are really fucking good people so i'm really lucky with that but like dude you're you're when you start changing and you start evolving and you start growing and you start getting obviously successful people get pissed dude and they get
Starting point is 00:49:23 pissed not at you they might take it out on you and they might say well fuck you know that's fucking you know look at this guy fuck you yeah like they might do that like that's not really why they're no they're mad at themselves for never even fucking trying yeah that's what they're like and i am dude the thing i'm most grateful for in my life like if i lost everything today, tomorrow, fucking whenever, which ain't going to happen, but if I did,
Starting point is 00:49:50 I would still be able to sleep at night because I knew I gave it fucking everything I could. You know what I'm saying? Like, dude, this, to get where we're at, it's taken everything from me. Like everything,
Starting point is 00:49:58 like everything. I know you know. Most people don't know. I absolutely know. most people hear everything and they think that. You left it all on the field. Yeah, motherfucker. Every day since the beginning. Every fucking day. Yeah. Most people hear everything and they left it all on the field every day since the beginning.
Starting point is 00:50:06 Every fucking day. Yeah. And, and, and they think, they think, they think that today is easier than when you were sleeping on the back, you know, in the back of the store. It's harder. It's harder. Yeah. So they don't understand.
Starting point is 00:50:19 Much harder because there's more, there's more variables. There's more problems there. And the sheer number of fucking problems that come with a business the size the size of the companies that i'm in charge of now is overwhelming yeah it's fucking overwhelming yeah like people get pissed at you they they you don't talk to them i'm i didn't get to see you for the last two weeks because i've been doing all kinds oh you don't like me anymore you haven't been showing me attention like there's very little grace you know what i mean like people don't give you the grace they it's it's very weird that's a
Starting point is 00:50:52 really good point yeah they don't give you the grace that they expect themselves yeah it's weird double standard and it gets worse the bigger you get it gets worse yeah like it's like you know motherfucker do i have 1800 unanswered texts on my phone right now i was talking to one of my buddies this morning uh who i hadn't talked to in a while and he's like yeah i texted you a couple weeks ago and i'm like bro i didn't even fucking see it like i didn't see it you know and i'm like why didn't you text me back he's like i thought you were mad at me and it starts creating shit like that yeah and it's like dude it's like it's like, dude, it's like, it's like drinking from a fucking open fire hydrant all the time. And that's, that's from the second your eyes open until they close. Yeah. But look, it's better than being broke.
Starting point is 00:51:34 And we'd be lying if we didn't say we weren't having fun. That's right. It's still fun. We're having fun, but there's, those are the challenges that people don't realize. And like, no, they don't know when they say, like when they hear you and I talk about giving it all or leaving it all in the game, most people hear, because their perspective and their framework for their life is different, right? Most people look at their day as, okay, I'm going to spend seven hours at work.
Starting point is 00:52:02 I'm going to spend three hours with the family. I'm going to spend one hour working work. I'm going to spend three hours with the family. I'm going to spend one hour working out. And they segment their day out. And so when I say I gave it all, they think, well, he gave it all during those seven hours. No, motherfucker. I mean, all the time, from the time my eyes are open to the time you go to sleep. That was a lot of the challenge and a lot of i sold my business for a lot of reasons that was some of it which was this small town too big of a fish too small of a pond i outgrew it a lot of that stuff came from people that i loved yeah i could deal with the bullshit
Starting point is 00:52:38 from the haters it was the ones that were close to me yeah, that fucked me. I'm sure you have a thousand stories and I have a thousand stories, but it was the repetition of like everyone I tried to help everyone. I tried to, you know, over and over and over again. I was like, God damn, I got to get the fuck out of here. You know, because what happens, I know this too. What happens is you, you, you have no money. Then all of a sudden you've got money and then big problems to other people that might it might take five grand right to like fix right so you're
Starting point is 00:53:13 like fuck it i've done this a million times a million so i give the motherfucker five grand thinking it's like okay i'm gonna just take this stress off your plate. You go fix your shit. Don't sweat it. Don't mention it. Now you're the fixer of problems. Oh, fuck. Forever. Forever. Forever.
Starting point is 00:53:29 It's like feeding a fucking stray cat. It really is. No, it really is, bro. And then what happens is you get bitter because you realize that people that you actually gave a fuck about, because that's why you helped them, you get bitter because they start taking advantage of you and you're like bro i've become the fucking atm everything all these people's bad decisions everything a lot of your relationships become transactional yeah it it robs authenticity of a lot of your relationships um you know and the thing that they don't see a lot of them you're
Starting point is 00:54:02 with your breakdown of people's time and their deployment compared to our deployment. I'd be looking at these people back. How do you hate me? Because I was able to achieve this and buy that and earn this and make this. I fucking suffered when you didn't. Yeah. I worked while you slept.
Starting point is 00:54:18 That's right. I fucking, you went and played in your fucking softball league and I was turning the office lights off at one in the fucking morning and i was back here at 6 a.m people people can't comprehend that they can't comprehend they can't comprehend that while they're living their movie right like they're in their movie yeah and like all these different things are happening yeah you're still doing the same thing the same thing that you they saw you do the last thing they saw you doing you're still
Starting point is 00:54:42 doing it yeah you know what i mean like it's it's hard for people to connect those dots and it's hard for them to connect those thoughts and it's hard for them to comprehend how much different a winner's output is compared to theirs yeah like you think you're giving your all because you were on time for 9 a.m and you stayed to 5 30 you didn't leave at five on the dot yeah like that isn't that's like the fucking bare minimum man i'd rather have someone here half the day it just fucking crushes yeah you have half the day off motherfucker like i'd rather have that yeah like dude i've given i've given up on rating people's work by their time put in like i rate the result and that's it i don't give a fuck about how much time you put in bro if it took you five five times as long as what it should have taken you that's because you don't have good
Starting point is 00:55:28 enough skills yeah no doubt you know if you put in all these hours and produce this shitty result it doesn't that's not i don't care how much time you put in and the thing is is that sounds insensitive to people that don't understand it but like that's reality bro that's the whole that's reality the world only judges your result. It does not judge your work ethic. People think, people think, like I talk with Tim Grover about this all the time. Tim laughs his fucking ass off about it.
Starting point is 00:55:56 He, people think like, oh bro, I'll come work for you. Dude, I'm a hard worker. Well, you fucking better be, bro. That is like the minimum that you have to have like yeah and it's so it's so weird when people talk about themselves about like how good they are something when they're actually pretty low level because they always say the same shit well yeah i'm a hard work bro it's it's according to what yeah and? And if you were such a hard worker and you actually, like, and then they say, well, fuck, dude, people who do roofs work, they work harder than everybody.
Starting point is 00:56:31 I agree. Concrete guys and roof guys work harder than fucking anybody. But you know what? We're not solving a rare enough problem there to drive the income on the other side. And if you could take that same work ethic that you put into the roof or the concrete, which by the way, I used to do concrete. That's what the fuck I worked on before I fucking started my business.
Starting point is 00:56:50 Plugging those fucking panels into the hole and all that shit. Fuck that shit. I did it too. Dude, these people all laugh at me now. Like Sal makes fun of me, bro. Everybody laughs at me because I won't do fucking labor anymore.
Starting point is 00:57:02 I won't do it. I won't do it. I will not pick up that fucking cooler and I will not move i will not fucking do it because i've done so much of it in my life and i'm like this is why i worked i worked this hard so i didn't have to do that shit now getting on the tractor and mowing at the farm that's a different thing but like uh you know we have to be realistic that it takes solving a real problem plus working hard plus the ability to learn the new skill which we covered a few minutes ago and that creates the formula for someone who don't forget the ability to manage stress and solve big problems
Starting point is 00:57:39 what i don't think a lot of you think a lot of people miss as well is if you had a slice of the pie of the stress that is on my shoulders today, it would fucking kill you. Bro, who's that sound like? Who fucking says that? What's the guy's name? Is that Andy Kinsella? Randy Kinsella? I think he said that before. Like, dude, I get these motherfuckers that come at me and they're like, oh, dude, you know, must be nice.
Starting point is 00:58:03 I'm like, bro, listen, dude. I'm going to fucking kill you say it again say it again it's not just that it's like it's like you're there's there and a lot of people listening they're gonna hear this and they're gonna think it's fucking cocky bullshit but it's the truth you people if you like most people had to live a day in my fucking shoes it would fucking bury them bury them forever and that's going back to what we were talking about about it's harder now than it was then when eric spofford was sleeping in the sober house with 11 guys and making sure they ate dinner and fucking weren't high on drugs. And Andy Frisella was sleeping in the back of the store, slinging products, doing whatever you're doing then.
Starting point is 00:58:50 The problems we were solving aren't even problems to us today. And so over repetition, day fucking day after day, week after week, month after month, year over year, the problems consistently got bigger. Yeah. And now they're so fucking complex it's like 2008 eric would have died under this pressure as well like you have to fucking earn it you have to get the fortitude of the repetitions and time under pressure in order to grow that skill set and that's why you can't go from fucking there to
Starting point is 00:59:26 here yeah overnight you have to fucking earn this shit because it's gradual it's acclimation bro it's no different nation i love that yeah it's no different than getting in a cold swimming pool like a lot of you motherfuckers like to record yourself doing cold plunges and shit that's cool we all yeah like we all get it we all get it i got a cold plunge in my house i don't fucking take video of it every day like we all fucking get it bro okay but here's the thing you get in the cold you get in the now cold plunge is different but like getting a cold swimming pool right yeah you jump in the fucking water's cold you're like holy shit dick don't get in don't get in man it's fucking cold you You stay in there for 10 minutes and you're like, it feels normal.
Starting point is 01:00:07 This feels normal. Yeah. And that's how, that's how, and see, dude, that's how the stress acclimation works in entrepreneurship. You guys out here who are stressed the fuck out and you're like fucking, you know, you're doing $500,000 in sales or $200,000 in sales for your whole year, right? Like you're just getting it started. And bro, we've all been there. You've been there. I've been there. The shit is,
Starting point is 01:00:28 and it's scary as fuck. Scary as fuck. Dude. The thing is, is that like that, this shit that you're dealing with right now is preparing you for the bigger shit that you're going to have to carry later. And it's not that it gets less scary. It actually gets more scary, but you just become so used to it and this is actually scientifically proven a lot of people's stress levels are very high and because they've acclimated to it they don't feel it but they still has the physiological effect on their body yeah right that's your heart issue yeah right exactly it's still it's still caught i have problems with stress but i don't feel stressed you You see what I'm saying? Like I have physiological problems where my doctor's like,
Starting point is 01:01:08 hey, Andy, you might want to chill the fuck out. You know what I'm saying? But the problem is, is that I don't feel it. I don't fucking feel it. You know, now are there days, there's days, dude, when I go home and I'm like fucking, I deal with stress, but I get mad, I get angry. And like, I'll go home and I'm like fucking, I deal with stress, but I get mad. I get angry. And like, I'll go home and, you know, I'll start fucking talking to Emily and I'll be like, the fuck?
Starting point is 01:01:31 And then like, you know, I get, it's kind of like my release, you know, my venting. But I don't feel it from day to day. Like, I don't walk around like, you know, ready to fucking crumble. Now, there's times that that does happen but uh the the point that you make eric is so important because you you literally as an entrepreneur cannot go like i know all you guys want to go from your your 500 000 or 200 000 a year to 20 million but you can't do that if you did that it would fucking kill you. Kill you. Okay. And you don't have the skill set to support it. So as the stress comes on and starts piling on, piling on, piling on, you're developing
Starting point is 01:02:13 new skill sets along that route that then allow you to carry more weight and solve bigger problems. And so it is an actual process that has a time element that you cannot get around. You have to respect. You have to. It's time. Time is a part of the fucking equation. No matter who you are, no matter what technology you use.
Starting point is 01:02:34 Like I see all these people now, they're like, fuck, dude, I went from zero to $10 million my first year. Well, we'll see what you do next year and we'll see what we do the next year after that. Yeah. Okay. In my mind, I'm going to survive the test of time doing that. It's a totally different story. I have someone who has been in business for a decade versus someone who's been in business for two years. Even if the person in two years has made more money than the person in a decade, it's all the problems and the problem solving and in figuring it
Starting point is 01:03:05 out over and over and over again to get from 500 grand to a million. Well, it's 100% growth. You're doubling revenue in that. To get from one to five is 500%. The first time an employee sues you versus the 50th time an employee sues
Starting point is 01:03:21 you. It's just all the stuff that you have to go through yeah but the first time you get sued at all period like you're like holy shit dude fucking i'm over like i like you know they're gonna fucking take like and then like and then you get to a certain level and it's like every day like it's a thing yeah you know and it's just like there's just constant part of the thing it's the weather process i keep having a i keep having a vision pop up it's like those deep sea free divers right like they dive fucking down well you can't you can't just fucking swim straight up to the top immediately your fucking brain will blow out yeah you gotta go through the process yeah again but it's the word acclimate i love that i've never heard anyone use
Starting point is 01:03:58 that word before acclimate you have to acclimate to each level it i think it's true it's fucking spot on i think it's true because like dude for me like i could go back to like let's just say 2010 level where i was and like i would like laugh at those problems right that's what i'm saying i'd be like i can't believe i fucking wasted my time being upset about that if you were like me in 2010 i was laying in bed at night staring at the ceiling like freaking freaking the fuck yeah like yeah what am i gonna do dude for years what am i gonna do you know years and years and years every single night for years dude uh jason and i jason's my right hand guy we would be on the
Starting point is 01:04:38 phone till one two o'clock in the morning every single night for years, four years talking through problems, trying to figure out how to make this go. And, uh, you know, it freaked me the fuck out, but I mean, you know, and what's funny is, is like, it feels the same now because we're trying to go to this, this much bigger level. Right. Yep. But at the same time, it doesn't feel the same way because I'm at, I understand how it works. So I can calm myself out of it. I'm like, oh, this is just the your level right yep but at the same time it doesn't feel the same way because i'm i understand how it works so i can calm myself out of it i'm like oh this is just the way it goes yeah you know so it's it's a it's a unique perspective and i think that you know this is why the get rich quick because like dude the value of your journey of being a successful human being in business
Starting point is 01:05:23 is not in the fucking paycheck. It's the journey. It really is. And I'm not saying that in some metaphorical sunshine and rainbows way. I'm saying everything that's going to be truly valuable to you is going to be acquired through that suffering over the course of time. The skills, the emotional intelligence, the ability to acclimate to stress, the ability to handle bigger and bigger and bigger problems. Those things cannot be, you cannot jump from your mom's basement to billionaire penthouse status like the 21-year-old fucking entrepreneur guru will try to have you believe. Those people, and if they have that
Starting point is 01:06:03 money that they say they have, they will fucking not have it for very long. So, you know, the value, and that's so hard to like explain to someone. Cause like, I wouldn't have heard that when I was 20 years old, I wouldn't have been like,
Starting point is 01:06:15 Oh yeah. Okay. Well, I feel good about giving the next 20 years of my life. But the truth is I'm fucking 43 right now. And I, I, I'm,
Starting point is 01:06:23 I'm, I feel like I'm just getting started. Same. Yeah. I feel like i'm i feel like i'm just getting started same yeah i feel like i'm like like i'm just now getting started and uh it's just an interesting it's interesting what time will do to your perspective that's why a really big reason why i'm excited about the new mfceo because my perspective is different than it was during that time i did it last time you know what i mean yeah it's a lot bigger it's a lot a lot bigger a lot higher level strategical thinking and and and uh you know for lack of a better term philosophical type thinking on a on a level you know that applies to execution over the long haul you know it's just different. And I don't know, man. It was hard as fuck to get here.
Starting point is 01:07:08 There's no fucking question. Guys, that was part one with Eric Spofford. When we come back, we got part two. Bad bitch, booted, swole Got her on bankroll Can't fold, just a no Headshot, case closed

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