REAL AF with Andy Frisella - 584. Q&AF: America's Election Integrity, Lessons From Dad & Customer Connection
Episode Date: October 9, 2023In today's episode, Andy answers your questions on the integrity of the 2024 presidential election, the three most important lessons his dad taught him growing up, and how to make your customers feel ...valued as your business grows.
Transcript
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What is up guys, it's Andy Priscilla and this is the show for the realest, say goodbye to
the lies, the fakeness, and delusions of modern society. And welcome to motherfucking reality, guys.
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All right.
What's up, man?
Dude, you know,
you said burrito,
and it kind of tipped me off there a little bit.
Yeah, I was going to throw some candy corn in there, too.
Yeah, well, no,
but like, bro,
I fucking love burritos.
I know.
You love candy corn, too.
No, I don't fuck with candy corn, man.
But no, it just got me thinking,
like I just couldn't. What's your favorite burrito? Well, so right now, I don't fuck with candy corn, man. But no, it just got me thinking like I just couldn't.
What's your favorite burrito?
Well,
so right now I've been on this kick.
So,
so we're,
I'm a,
I'm a Costco guy.
All right.
So I think we've had our membership for about eight months or so now.
Costco's pretty nice.
I like it.
I do too.
Now I will say this though.
I like it when nobody's there though.
That's the problem.
Yeah.
That's the fucking problem.
Dude,
I've,
I get so pissed. like i'm just walking in
the fucking like the lanes and like well you're a celebrity now everybody's now you're a celebrity
i don't know about that dj's a celebrity now now he started a bitch about some big time shit i
already know what's getting ready to come out of his mouth they just won't fucking move they won't
leave me alone listen i'm a celebrity to shoot your ass. No, man, but, like, Costco's full of NPCs, bro.
Like, they won't move out the way.
It's very low aware.
If you ever want to know, like, why things aren't changing, you know, like, if you get pissed off.
Go to Costco.
Right.
Like, if you get pissed off by what's going on in the world, like I do sometimes,
and you want to know why things aren't changing and why it's important that we, the people
who are awake to what's happening, are actually stepping up and becoming better and building
better and being better examples.
If you ever want to know why that's important, bro, go walk through a fucking Walmart.
Real shit.
Real shit.
A Costco counts as a Walmart.
That's just Walmart with a membership fee.
Some nicer shit, right?
100%.
Yeah. I mean, look, bro. And it's reality. It's real shit. of walmart that's just walmart with a membership fee yeah some nicer shit right 100 yeah i mean
look bro and it's reality it's not that they're bad people no it's that they're low awareness
people and by the way that's by design these people that you see that you get frustrated with
remember dude most of these people are struggling so hard to just keep it together in any way shape or form
that they don't have the ability to like look below the surface in anything yeah no that's real
man that's all it's fucking real man yeah man but no so costco got anyways what kind of burritos yeah
so they got these breakfast burritos bro all right the macros are fucking great there's like 18
turkey too right so it's like turkey breakfast burritos. It's like 18 grams of protein, bro.
I pop that shit in the air fryer in the mornings.
Yeah.
Not every morning, but most mornings.
Yeah.
Bro.
They're good?
They change your life.
Yeah.
Well, look, man.
Change your life.
I love some breakfast burritos.
I like chicken burritos.
I like shrimp burritos.
Shrimp burritos?
Bro.
Yeah, bro.
They're fucking good.
It's like shrimp, rice, some guac, a little bit of queso.
Okay.
If you're getting fancy, a couple crunched up tortilla chips in there.
That's real fancy.
I know, bro.
I'm fat.
I know what the fuck's good.
Okay?
Like, I know Fat Kid Delights.
A little hot sauce in there?
Yes.
A little Frank's.
Yes.
I'm with you on that one.
Yes.
Yeah.
If you can get your hands on some Taco Bell fire sauce, though, that's even better.
That'll push it up.
Taco Bell fire sauce is the best thing about Taco Bell.
Comes in and goes out.
Yeah.
Oh, well, I don't know.
I don't know about that.
I just think it's a good hot sauce.
Yeah.
But, you know, the burrito thing, man, like, it's the ultimate, like.
I mean, it's just so convenient.
Bro, you could make, like, Thanksgiving burritos.
Like, you could put turkey and mashed potatoes and corn
and, like, all this stuff in a burrito,
and it's still fucking good.
Like, you really can't fuck a burrito up.
Like, you could even make a peanut butter and jelly burrito.
I've done those.
I've done those.
Was it good?
They're fire.
Okay, so that's what I'm saying.
So, like, when I get heat for putting Slim Jims in a burrito
with some sprinkled cheese and throwing that shit in the microwave, I feel like that's what I'm saying. So, like, when I get heat for putting Slim Jims in a burrito with some sprinkled cheese
and throwing that shit in the microwave, I feel like that's unjustified.
Yeah, I feel like that's a little different.
That's a little different.
You want me to make you one?
No.
No.
Listen.
Listen, man.
You can have your candy corn or you can have your Slim Jim.
I'm just telling you, it's really hard to fuck up a burrito.
Yeah.
Now, there are better burritos.
It just goes with anything.
I get that.
Well, there's better burritos. It just goes with anything. I get that. Well, there's better burritos.
What's the better one?
Well, I mean, like, you know, an actual authentic good, like, burrito with chicken, you know?
Yeah.
But, I mean, even the worst burritos are American things, though.
Bro, listen.
That's not a real, like, Hispanic thing.
Even the worst burrito is still pretty fucking good.
Yeah.
You know what I'm saying?
Yeah.
They're convenient, man.
Like, you just fucking, you hold it. Mm- right yeah well hey listen yeah i just it just set me off
you just can't mess it up i didn't have my burrito this morning so just like i'm like fuck
like that man burritos are good yeah yeah well listen i got some good ones for you all right
let's knock these out man guys andy question one. Andy, you've talked about the possibility of Trump not being allowed to run or them possibly still in the election.
If this does happen, what does that mean for us and what does that mean for America?
You know, I don't know what it means.
I think this is very uncertain times.
I think that there,
I think a lot,
you know,
I think there's a lot of people,
you know,
I think Trump's making a lot of mistakes with his messaging.
I'll just say that.
I don't think there's any arguing over his policies and the things that he put
into play that we were in the best economic position that we'd ever been in,
in this country,
in our lifetimes.
And then the good economic position really flows down to all the areas of our life, right?
I was just having this discussion with a buddy of mine.
He was talking about pro-life, pro-choice.
And people care about pro-life and pro-choice when times are good. But when times are bad and they have trouble surviving, that issue goes way down the list, right?
And even for people who are on the left, it still goes way down the list.
I mean, these people got to eat.
They got to survive.
They got to do these things.
And so, you know, a lot of these identity politics, social issue voting points, I think, are losing favor.
And I think the main thing is,
is people are scared that a couple of things. I think the migration issue is scaring people
that we're actually going to be overrun by migrants and crime. And, you know, that's a
united issue that both sides of the aisle are scared about and nervous about and pissed off
about. The economy is another issue, right?
People want more money in their pockets. They want to pay less for their groceries and for their gas.
They want inflation to be low. They want interest rates to be low. We want to go out here and win
and achieve and live the best life that we can economically. And these are real concerns on
both sides of the aisle. And I see those two things along with the crime um being the top things because those are
the things that touch people right those are things that people have to deal with and so
whether it's trump or or could be desantis or uh ramaswamy or whatever right uh whether it's biden
or uh obama michelle or newsom really it doesn't matter because what we're dealing with, in my opinion,
is a communist revolution that I believe we're right in the middle of.
And if we pay attention to communist revolutions of the past, everything that's been happening
over the course of the last 15 to 20 years, and if we really dig deep, it's been going on for
almost 100 years, has been geared towards the precipice of what these globalists, the Klaus Schwab World Economic Forum globalist types are calling Agenda 2030.
Right. And we saw this accelerated with covid.
We saw that we're seeing our rights being trampled on.
We're seeing people in other countries get sentenced to actual jail for misgendering.
People are speaking out. And these are all things that weren't happening just even five years ago. seeing people in other countries get sentenced to actual jail for misgendering people or speaking
out. And these are all things that weren't happening just even five years ago. And so we
have this big shift of these globalists towards this communist revolution that's happening here
in America. So like, in my opinion, you know, it's less important about who the candidate is
because we only have certain choices, right? Like, yeah,
we could sit here and criticize Trump and we can say, I fucking don't like this and that and this,
or we can criticize DeSantis. I don't like this and that and this, or we could say Ramaswamy. Oh,
he's this or that, right? Or we can go over here and talk to Biden. But at the end of the day,
we have to make a choice. And the choice is we're either going to go this way or we're going to go this way. We're either going to go the way of more censorship, more big government, more control over us, less freedom for us, more stress financially, more stress economically, higher costs of goods, more pressure, our kids being manipulated and taught things that we don't necessarily want them to do as parents, or we're
going to go this other way. And this other way is, you know, more towards the traditional way
that America has been over the history of America. And if I'm being honest, I think that that way,
the way of the conservative, because I'm neither, people mistake this a lot of times, they say,
I'm conservative. I'm not a conservative. i'm a libertarian moderate in the middle who happens
to lean conservative because i'm not a communist when they push so far the other way correct so
like i'm against communism and i'm against progressivism and i'm against that doesn't
make sense and so for that you know reason i look to right. And when I look to the right and I look at who the candidates are,
the only person that has a chance to be the nominee without some drastic interference is Trump.
So that's the reality we're dealing with, right?
It's Trump or this other path, whether that be Biden, Newsom, or Michelle Obama.
And this other path is elite tyrants oppressing the rest of us and getting the rest of us to hate each other for the rest of our lives.
Taking everything from us and higher taxes, a squeezed in economic, you know, quote unquote free economy that's not even free, that's owned by the biggest conglomerates in the world where their culture is pushed down into our communities through their business structure.
This is happening.
This happens through ESG and DEI and CEI
and all these things that we talk about.
It's culture.
And so when we look at culture and what we want,
we have to decide, do we want this new culture
where these people are bussed in from these other
countries that aren't American and don't share our values and it's in the sake and for the
benefit of whom and what?
Because never have we been told ever how that benefits us.
They say, oh, it's just diversity.
Well, this diversity for the sake of being diverse isn't necessarily a good thing.
Yeah.
All right.
That doesn't't diversity doesn't
equal good all right there's american culture and american culture doesn't have to do with skin tone
it has to do with a set of values that we all believe in all right so it doesn't matter if
you're black white asian uh you know indian uh what doesn't matter right but if you have this
value system of being an american and you believe
in the things like you know what america has traditionally stood for which is equal opportunity
the pursuit of happiness the pursuit of a of a higher level life better than our parents
uh and leaving the country in a better place than it is you know making the most of our life the
american dream all of these things that's america bro treating your neighbor regardless of what their race is as a fellow american that's the culture
of america and the left is destroying that intentionally and not giving us any reason as
to why right okay so so my inclination is to look over here and say okay well we definitely need to
go down this path but here's how i feel about. I don't feel that any of these candidates on the right.
And by the way, if the candidates are, you know, fucking whoever, whoever I'm voting on the right, because it's the opposite of what the fuck they got going on.
That's our choice.
But how I actually feel about it is that, like, we have a lot to fix and a lot to clean up.
And it's not it's not just you know let's go to the
conservative side like there's things there's major reformation that needs to happen in this
country way before the election it broke it's before and after the election right there's like
we should not be taxed at a rate of higher than 50 when we add up all the tax that we pay over
the course of the
year, which is the case for every single person that pays taxes. It's not just income tax. It's
not just your withholding tax. It's when you buy gas, when you buy a car, it's your personal
property tax, it's et cetera, et cetera, et cetera, et cetera. All these things add up to
more than 50%, which makes you a fucking slave. All right. You don't understand that. Most people
don't get it. You are a slave of the United States
and the United States government is intended to serve us.
We are not intended to serve them.
So it's backwards right now.
We're serving them.
They're not serving us.
And so like our taxes need to go down to a reasonable level.
The government needs to shrink to a reasonable level.
New reforms need to be made in terms of, you know,
term limits and, you know, old laws and
over litigious society. Like there's so much change that needs to happen that I'm not sure
that even the voting of the right can fix it. But here's what I think. I think voting of the right
can stop the progress of this communist action, which gives us a chance to maybe turn America
into what it's supposed to be. And that's how I feel about things.
You know, like when I say I'm voting for Trump, people say, oh, you're a Trump, you know,
loyalist.
Actually, I'm not.
If you listen to my show, I criticize him plenty.
There's a lot of things he does wrong.
There's a lot of things he could do right now that if he came out and did, the entire
country will unite around him.
But he refuses to do it and doesn't do it the proper way.
And he's got bad people around him giving him bad advice who are out of touch with the
reality of the people on the street, the pain they're feeling and what they actually want
from a leader.
Okay.
We don't want this shit where you come on TV and give us this fucking walk the line
shit.
When someone asks you if a man is a man and a woman is a woman, we want you to say fucking
yes.
Not, well, that makes people not trust you
right when you take money from the vaccine companies and then promote a vaccine where
there's many people that i know and many people that you know and many people that these guys
know have gotten sick and fucked up and you continue to come on the fucking television
and talk about how safe it is and how effective it is and how you did it that pisses people to
fuck off bro and there's a lot of shit that fucking pisses me off about how safe it is and how effective it is and how you did it. That pisses people the fuck off,
bro. And there's a lot of shit that fucking pisses me off about how they do things over there. But at the end of the day, do I want fucking American culture or do I want communist culture?
I want American culture. So I'm going to ride that way. And that's how I feel about it. And so I do
think they're going to steal the election. And I do think they're going to fucking defraud the people.
And I do think they're going to do that because they understand that if culture goes back towards American constitutional republic style culture by the letter of the law, traitors are executed and in prison.
And they understand that that's who they are.
That's why they call people like me and other people who are just common sense Americans who want things to get better.
Domestic terrorists and put us on watch lists and have our own government listen to our phone calls.
You know what I'm saying?
Like, bro, that's fucking wrong.
Okay?
So when we think about what we're dealing with here, we're dealing with a situation that if we don't fucking come out
on the American culture side of things this next election, I don't think America survives in the way that we've known it.
And I think people don't understand what that means. You know know we've seen how many examples of this in the last two
weeks like how many of these uh far-left progressive activists have literally gotten killed in the
streets by crime by their own beliefs correct okay they're wrong that the the progressive ideology
is wrong it's fucking wrong it doesn work. It's called idealism.
That's why this show is called Real as Fuck, because we're realists here.
All right?
There's way things work, and there's way things don't work.
And this progressive ideology that criminals in this country are just somehow disadvantaged,
and that's why they commit crime is not fucking true.
There's such a thing as bad fucking people.
All right?
And bad people come in all races, and all sizes, and all backgrounds, from all countries. We have bad people, and we have fucking people. All right. And bad people come in all races and all, all sizes and
all backgrounds from all countries. We have bad people and we have good people. Bad people are
going to have to be withdrawn from society. They're going to have to be in prison or executed
or removed from this country. That is a fucking reality that no one wants to say. And we have all
these bleeding heart people that want to say, well, they didn't grow up like we did bro, because
they grew up in a McMansion out in the suburbs somewhere.
All right. They've never touched real crime. They've never been around real hardship.
And those people feel guilty for how they were raised, not making a massive mistake that these other people that they're sympathizing for will actually fucking kill them to take their shit.
OK, so we have to get real about what's happening in this country and what's how the world works.
The world works like this.
Natural order.
Kill or be killed.
The strongest survive.
Strength through power.
All right?
That's the world.
Okay?
That's the world we live in.
High-level competition.
Good and bad.
These are things that are real.
And we have so many people in this country that still want to argue over nuance and ideology that's not real.
And I just don't.
I think that's a waste of time.
I think that's a waste of argument.
I think that's a waste of our breath.
Like, what are we arguing over?
Okay, you don't like this and this and this about Trump.
So you're going to vote for Biden?
You see what I'm saying?
Right.
You did that last time.
How'd that work out for you?
Bro, I don't know.
I don't know what's going to happen.
I think they're going to steal the election,
and I think America is going to have a real gut check
because I think they're going to steal it right in our faces.
I think their goal, they're not hiding any of this shit anymore.
They're not pretending.
This is why all these social media influencers that come out
and they keep saying, Oh my God, can. Like this is why all these social media influencers that come out and they keep saying,
oh my God, can you believe this is happening?
Dude, you're helping it happen.
You are helping it happen by saying that.
These social media influencers that come on the internet every day for likes, clicks,
shares, and views to build their own brand so that they can sell some swag.
Those people are perpetuating the problem by continuing to pretend like they're surprised
that these people continue to do this.
These people are doing this.
It's intentional.
They're not going to stop.
And if they get full power, they will kill you.
That's reality.
So that's how I feel about it.
And what do you think, bro?
No, 100%.
So I'll say this, too, on the culture part, right?
And it's something I've been thinking about
because the last couple of weeks, we've seen what this migrant crisis has done to these other countries, right?
We're a matter of weeks from being in those same position, in my opinion.
And, you know, I think that the argument of like, you know, even with the diversity stuff, it's like, so how is the solution to fix?
If we're saying there's a problem with American culture right now,
how is bringing in an external culture going to fix that internal... They're not trying to fix it.
That's not the point.
They're trying to put the extra nail in the coffin.
Right, right.
They understand that American culture is weak.
Yep.
Yeah, man, so I think we as Americans, man, we got a lot of...
There's going to have to be a lot of reflection,
but more importantly, just understanding what the problem is.
That's one part of it.
We have a lot of things that we have to fix in our own households and our own lives.
We got months before the election.
And if we don't do anything between now and that time, whoever wins the election doesn't even fucking matter.
Because we'll still be fucked.
Yeah.
That's why this is a cultural revolution that needs to take place.
This is why when I talk about personal excellence being the ultimate rebellion, it is the ultimate rebellion because their entire premise of conquering America is built upon the dependency of the American citizen on them.
And if we become independent of them, they cease to have the power over us.
So if they want us to be unhealthy,
we become healthy. If they want us fat, we don't become fat. If they want us broke,
we don't become broke. If they want us stupid, we consume things that make us less stupid.
All right. If they want us to hate each other, we don't hate each other. We help each other.
We love each other. We pick each other up like we're supposed to do in America. All right. We
have to be the opposite of what they want because their entire power structure depends
on dependency. That's why when I say it's the ultimate rebellion, I mean, literally it is the
rebellion. The rebellion starts with each individual in this country living to a higher
standard and working to become independent of their system. The more dependent you are on the system, the more you take from them, the more they own you. That's reality.
And so if we want to fix this, we have to look inside ourselves and ask, what am I doing to fix
this? What is my role in this? And the role isn't just go on the internet and post. The role isn't
just show up at the school board meeting, which you should do. The role isn't get engaged in politics, which you should do. The role is to live a high standard that literally
inspires every single person around you to be better. And that's what's going to fix this
country in the long term. It's not going to be a politician. It's not going to be Trump. It's not
going to be fucking, it's certainly not going to be Biden. Okay. And it's not going to be Andy.
It's not going to be the vague. It's not going to be biden okay and it's not going to be andy it's not going to be
uh the vague it's not going to be anybody nobody's going to come and fix your shit and until you fix
your shit and your neighbor fixes his and his neighbor fixes his this is not going to change
this is this is this is this is the thing that people are missing dude they are missing this
okay they wanted to be somebody they wanted missing this okay they want it to be
somebody they want it to be someone else because it's hard it's hard to take responsibility for
your own life it's hard to say hey i'm not living to the standard of what the previous americans
before me died for i'm not taking advantage of the opportunity that i have as a free american
i'm letting myself be taken
advantage of by a rogue government that wants me to be fat, unhealthy, sick, dependent,
financially handicapped so that they can get everything from us. When you ask yourself
what role you are playing and you can't say I'm taking care of those things,
everything else you do on top of that is irrelevant.
So you have to be real with yourself.
And we all do.
Are we living to the American standard?
Did my grandfather who was killed and never met his own fucking kid die for nothing?
That's how I feel about it.
Okay.
And when I look at my life and I look in the mirror of my life, I might not be the best
at anything I do, but I try really hard.
I try hard.
I try hard to come in here and share a good message.
I try hard to live to a high standard.
I try hard to build things that matter, that help people, that contribute.
I try really fucking hard.
And there's plenty of criticisms that can be made about me, but I can tell you this.
When I look around at most people, most people ain't trying as hard all right and that's a reality and if we want to fucking change this you guys
listening to this show just by stepping up and trying a little bit fucking harder we can change
a whole lot of shit yeah absolutely man uh guys any question number two andy uh hey andy what are
three important lessons that your dad taught you growing up that you still use to this day?
Oh, man. The big the big one.
Well, fuck, there's a lot.
Make friends, not enemies.
That's that's a big lesson that he always beat into our heads.
You know, a lot of people, especially nowadays with the contentious nature
of society, love to hate other people, right? How many times can we even have a conversation
about, you know, differing opinions and viewpoints without walking away being like,
I'm done with that person. Like everything has to be these extreme, I'm leaving, I'm breaking up
with you. Fuck you. you're a piece of shit over
basic discussions that 5 10 15 years ago would have just been differences of
opinion okay and so that lesson make friends not enemies has been a valuable
lesson for me because the truth of the matter is there's been a whole lot of
people that my first one or two run-ins with them were not very good who ended
up being great friends and great assets in my life and i was a great asset to them you know so so i think that's
a big lesson you know like when i met my business partner chris we didn't like each other we both
played the same sport we were both good we were competitive and we we were not friends okay but
we became friends and a lot of good came from it. Right. And I can list down many relationships like that in my life where, you know, that's happened. So I think that that's a big lesson from my dad.
You know, my dad used to always say this thing, you know, make a list, call the list when now
that's what he always said, make a list, call the list when now. All right. And what he's saying is
execute. He's saying execute right now. He right. And what he's saying is execute.
He's saying execute right now. He's saying, what do you got to do? You should do that right now.
And that's, you know, it's a version, a very simple version of my powerless system,
which is the ultimate productivity system, which I give away for free, which you can get in episode 16 on the audio feed. It's a fail safe system system it's the only way i know for sure that guarantees you to continue to move forward in life um and and i think that's where that came from so that was a
big thing and then you know uh the third lesson i probably got from my mom which is do the right
thing uh which i learned because i stole some kool-aid from a grocery store when i was you know
like eight years old yeah so uh i stole this kool-aid
uh it was mountain berry punch and we you know back then dude we weren't having kool-aid we were
having like you know full aid you know what i'm saying right and uh we were walking through the
grocery store and i remember there was mountain berry punch i had seen a commercial for it
on tv you know back then the kool-aid man was badass because he like bust through the wall
fucked up your house and he's like oh yeah like dude it was just badass right and so the kool-aid man
bust in he's mountain berry punch kool-aid and i saw it at the store i'm like dude mountain berry
punch i gotta have it my mom's like no can't have it and uh and so like i put in my pocket right and
yeah i didn't think it through though so i went went home and I wanted the Kool-Aid,
but I didn't know how to make Kool-Aid.
So I had to ask my mom to make the Kool-Aid, right?
And I ended up getting my ass beat for that.
And then she made me take it back to the store
and tell the person I stole it.
And that was a lesson.
I'm very thankful for that
because that was a lesson that stuck with me my whole life.
And I made a lot of mistakes in my life.
I've not always done the right thing. I've not always done what was right, but I've always
done my best to make it right after I've realized that I was, you know, that I made a mistake or I
fucked up. And I think that's been a guiding principle in my life as well. And I could go
down the list from my, with my mom and my dad, um, of different things that I learned. But I
think those three lessons are a good foundation to build upon. I love that man. Make friends,
not enemies executing right now.
Yeah.
And always do the right thing.
Yeah.
Those,
those three lessons have,
have,
have really,
um,
helped guide me to a place where,
you know,
um,
I'm doing okay.
Yeah.
I love that,
man.
I love that.
Uh,
well guys,
our third and final question,
Andy,
question number three,
uh,
Andy,
I connected with 99% of my customers and grew my business one customer at a time.
But two years ago, I moved my store into a high traffic location.
And now I can't remember anyone that comes in resulting in every conversation feeling not genuine.
At this point, I treat everyone the same like I know them, but it doesn't feel right.
How do I connect with people when I can't remember them, especially when they come in multiple times
a week? I feel like an idiot. No, bro. Listen, and the bigger you get, the harder that is.
It's really hard. It's really, really hard to grow from a small business when you really care
about people into a big business when you're that
person that built it uh and i can i can understand that because i'm in that scenario as well and like
bro i meet thousands of people a week you know what i mean if i leave the if i leave here to go
anywhere i mean i'm meeting lots of people and so yeah of course i can't remember every single
person dude right but but what i try to do is the best i can i try to i try to remember you know And so, yeah, of course, I can't remember every single person, dude.
Right.
But but what I try to do is the best I can.
I try to I try to remember, you know, as much as I can.
If I remember them, sometimes they'll say things and they'll be like, oh, we met here or there.
And I'll try.
I'll be like, oh, yeah. And I will remember.
Right.
But but here's what I've discovered.
Most people are pretty cool and most people don't take it personal.
And if you if you are in a business environment, especially dealing with customers and you can't remember them then they understand that because remember
wherever they go nobody gives a fuck about them so the fact that you're doing 90 of it and you
just can't keep up with it they're still walking out saying dude that guy cares and so um what i
try to do is just to be present in the conversation. I try to look them in the eye, try to listen to what they're saying.
And, dude, that can get hard for me because, you know, the sheer volume of it is emotionally taxing.
Because when I meet people, it's usually at this point they want to tell me about how they did 75 hard a lot, right?
Or they want to tell me how the mfceo project helped them
build their business or they want to tell me how you know me sharing a story about you know like
how i'm going through hard times help them through hard times so when i recognize people or people
recognize me in public it's not it's not um it's not like hey i just want a picture it's like hey
i want to give you some gratitude right and when And when that happens at scale bro, it drains you and it makes you like every time I do a meet-and-greet
I feel like I fucked up. I walk away and I'm like fuck dude
Like I hope I gave him enough
I hope I made you know what I mean because I understand how important that is and like I think about like, you know, like
Sometimes the line is hours and hours and hours long you know like
like sometimes like eight nine hours some places okay so like it's real shit like summer smash
this year we expedited it was still three and a half fucking hours you know what i mean so like
it's hard and i always feel like i didn't do a good job and and that's why i can relate to that
feeling and my advice would be for you guys that are getting to that phase where you've really building something
based upon how much you care to give yourself a little credit and just do the best that you can,
man, make these people understand that there's people here at this place that care about them.
And what's cool is, and like this has happened, you know, with my businesses,
um, is that the culture and the business kind of starts to fill in and have your back on that.
So we're like, you know, here, like if you talk to someone from First Form on the phone or in person, chances are, bro, they're going to give a lot of fucks about you.
Okay.
And the reason that they do is because they've watched us do that for many, many years and they understand it's overwhelming and they do care and that attracts these people right like the people here at
first form are a product of the the culture of the business bringing people
to us right there's people here from all over the country they move here you know
these people have somehow been touched or affected by people in the brand at
this point and so it kind of scales out through your people.
So my advice to you would be do the absolute best you can.
If you can't remember someone's name, understand that you're human and there's only limited mental capacity.
If you can't remember details and somehow you get embarrassed, like you talk to someone before or you know and you don't remember
a detail or something like like there's often times where i've met people and then i forget
that i met him before because the fucking volume of people that i meet and i'm always embarrassed
like it's mortifying like because i fucking don't want to ever be that guy but it's just math right
it's just math yeah and what i found here's what i found most people are very fucking forgiving because they
get it yeah they understand i'm doing the best that i can like they see me doing the best that
i can and so like when i fuck up they give me the benefit of the doubt and they're going to give you
the benefit of the doubt too as long as you're working the best that you can i love that so it's
a heart i can relate to that bro i spend a lot of time feeling guilty about that like my favorite
part of business is the customer my favorite part of business is the
customer my favorite part of what we do was working in the retail stores back when it was just s2
before first form ever existed right um those are my favorite things unfortunately i don't get to do
those things anymore and so those of you who are in those positions who are owners and operators
um you should you should appreciate the time you're in.
Because every time you scale up past the actual customer relationship part,
if you actually care about the customers, the business gets less fun
because you don't get to do that part anymore.
Like I don't get to see people anymore like in my face or actually help them.
Like, yes, there's a lot of you guys who are helped by 75 hard.
Yes, there's a lot of you guys
that listen to the podcast
and take the advice and go build things.
But like, that's different for me
because remember, all I see is this.
All I see is what I'm seeing here
in my life through my eyes.
I don't see out here in the world.
It's, I can't see what's happening.
And when you're working with people directly,
you get to see that.
And it's very rewarding. So, you know, and there's a case to be made, real talk, that if you're
operating a business and, you know, you're thinking, I just want to get the business as
big as I can. There's a case to be made that might not be the right move for your own happiness,
right? In my case, the reason that I'm working to grow our business as big as I can is because I understand the cultural ramifications
of what we're building here, right? I understand that the way that we operate our companies is
actually the way that most companies should operate. And I want other companies to look at me
and start operating that way so that we could change the culture. Because I believe that entrepreneurship controls the culture in the world.
Okay?
So when I think of the play that I'm running, I don't think of it like,
oh, I'm just trying to run a business to make a whole bunch of money.
Bro, I've been over money for a long time.
I have every motherfucking thing you could ever have.
I got a fucking tank.
I was just driving it an hour ago.
This morning, yeah.
Okay?
Like, okay? And I don't say that to brag. It was just driving it an hour ago. This morning, yeah. Okay? Like, okay?
And I don't say that to brag.
It's just fact.
Yeah.
All right?
All the cool stuff I have.
Everything I do now is purpose-driven, mission-driven shit.
And so when I look at what I'm doing, even though I would prefer to spend my time in a store, right?
That's not the best way for me to spend my time
when I think about the big impact that can be made.
We change people's lives here.
We help people go from what they are,
where they're completely unhappy,
and we teach them how to do the work
to get them where they want to go.
There's no magic in anything we do.
We provide very, very, very high quality products,
the best possible products that I know how to make and that we know how to make, we provide.
And we give people the real game plan and we work with people to help them change their lives.
And this is the play that I'm running.
My goal is to create a company that is so impactful and so big that it literally changes the culture of all the other companies.
And that culture change will change the culture of this country. And that's, that's what my mission
is. And if we change the culture of this country, that changed the culture of the world. So like,
when I legitimately, like, if you sat down with me and you said, what do you think you're trying
to do with your companies? I am legitimately trying to change the world with my companies.
I am trying to change the way business is done. I am trying to change the way business is done
I am trying to change the way customers are treated. I'm trying to change the way business looks at customers
I'm trying to change the way that your employees take home the core values and the culture that they live every single day
I'm trying to change fucking everything and it's not about money
It's about mission and it's about impact and while it may not be as fun and it may not be
as enjoyable, it matters a whole lot right now. And I recognize that. And I'm very aware of that.
So I can come on this podcast every single day and I can talk about, you know, what we need to do,
or I can bark orders and say what you need to do. And those are all true. But the reality is,
unless I go build it and it's so obnoxiously impactful and big that everybody else wants to be a part of that, it's a fail. You see what I'm saying? So there's a lot
of, I don't know, there's a lot to think about when you're thinking about your own business and
where you want it to be, right? If you're just someone, you know, and by the way, you, the guy who's just past the point of, you know, being able to remember their customers
names, but still engaged with the customers, you might be able to make a very deep impact
with all of those customers and your employees at that scale. And it might make a huge difference.
Okay. But I happen to be in a position in my life where I cannot have
kids okay I don't have that part of my life that most of you have and I feel
like I'm here to do something that matters and that impacts and that
changes things and I feel like that's done through entrepreneurship and so I
feel that all the entrepreneurs out there have an obligation to set the
culture that they believe should exist in America inside of their own business.
And no matter what the Internet says, no matter what the Fortune 100 companies do, we have an obligation to build our companies exactly as we would like America to be.
All right. And if we do that, those employees will take that culture and live that
culture. And that culture begins to spread into the community. And this is how things change.
And so entrepreneurs, in my opinion, legitimately are in the driver's seat for changing and having
the cultural revolution that we talk about all the time on CTI episodes. All right. And I'm
trying to live that. And it's not as fun. It's not, it's not as
cool as being able to work with people one-on-one. It's not, it's not, it's hard. It's fucking super
hard, bro. It takes everything I got. And, uh, but I think it matters, you know? And, and, and so
like, there's different ways to think about it. And if you're a guy or a girl who's running a
company and you're in that middle size and you're, you know, relating with your
customers and you're enjoying it and you don't want to get any bigger, there's nothing wrong
with that. Just make sure that the people that you're dealing with or you're impacting and you're
providing and you're creating careers and opportunities for the people who are helping
you do this. And, you know, that, I don't know. I think it's a cultural i think it's a entrepreneurial cultural obligation
for us to put the right things into the world through our companies to build careers for our
people to literally put the motherfucking shit that's going on in the world on our fucking backs
and carry it across the fucking goal line and that's what i'm trying to do yeah i love that man yeah well guys andy that was three man yeah
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