REAL AF with Andy Frisella - 619. Q&AF Ft. Hany Rambod: Top 3 Things To Focus On In 2024, Developing Killer Mindset & Intrapreneur Core Elements

Episode Date: December 25, 2023

In today's episode, Andy & DJ are joined in the studio by 24x Olympia-winning coach Hany Rambod. They answer your questions on what they believe are the top 3 things you should focus on in business and personal development in 2024, what's the best way to develop a killer mindset, and what are the core elements intrapreneur employees should have in today's work environment.

🎵 Music 🎵 What is up guys, it's Andy Purcell and this is the show for the realest say goodbye to the lies, the fakeness, and delusions of our society. Welcome to motherfucking reality guys merry christmas it's christmas it is christmas christmas happy kwanzaa oh shit i made some cookies you did all right All right. Ho, ho, ho. That's correct. Lots of hoes. All right.

Merry Christmas. Merry Christmas, guys. And I was just kidding. DJ celebrates Christmas as well. Yep. All right. We got a Q&A F today. All right. Special Christmas edition.

We're not going to go through the whole intro because it's Christmas. That's going to be my gift to you. We do have a special guest here on the show today. One of my very, very best friends in the world. Consider him a brother. Happy to have him here on Christmas. Mr. Hany Rambod. What's happening, bro?

Brother. It's great to be back here on Christmas. Mr. Honey Rambod. What's happening, bro? Brother. It's great to be back here in the studio. It's never a dull moment with you guys. It's fucking. You guys are crazy. What's all this cool comic collective, bro? Yeah,

man. It was, you gotta, there's layers to this game. There's levels. There's levels. There's levels to this game. Did you have any of DJ's Kwanzaa cookies?

I'm still waiting. What do you guys do over there in Iran? You guys just cut people's heads off and shit? Hey, listen. I'm going to colonize some shit, all right? We're fucking all going to do our thing. You're a colonizer. You are a colonizer

unreal oh it should be called the unreal podcast this shit is next level that's fucking hilarious human sacrifice un-fucking-real happy birthday jesus yeah right yeah there you go yeah me and andy both still in christmas trees is just for different reasons oh anyway what's up man dude it's good to be here bro it's good to be here yes yes we went out to eat last night as you guys know um honey is the world's most successful uh one of the world's most successful bodybuilding coaches but also mindset coaches and we went out to dinner last night and i cheated right in front of him hard i had a bunch of chips and salsa that was actually that was that would have been like four

nights ago now yeah we're recording anyway it was nice it was really good time actually because you know what you guys had a break getting ready for the next 75 hard which uh we definitely need to talk about because we're here to game plan yeah a lot of people ask me even back back home you know at the headquarters my e-vision headquarters are like what are you guys gonna talk about i was like that's some top secret shit yeah you know what i mean so and uh just to give everybody a little bit of taste of what's going on for 2024 uh we just finished up the olympia uh with my crew we got derrick who won this year um hottie who took second who had won last year my my top two guys at the olympia who swept you know flip-flopped but we kept the top two guys

that i coach and then c-bum took his fifth olympia title in a row in a row, you know, flip-flopped, but we kept the top two guys that I coach. And then Sebum took his fifth Olympia title in a row, you know, with another dominant fashion and super proud of everybody. And now it's, everybody thinks it's time to relax. You know, it's like towards the end of the year and they don't understand guys like us have to level up now because now you just won, but it's what you do with it now. What's the planning look like? What's everything going on with every part of your brand? And so I let everybody know back home. I go, look, I'm going out there to our goal. We're all going on vacation or we're doing this. I said, great. I believe in that too. I want my team to also be able to have some downtime, but that doesn't mean I don't still grind. I still don't work. And you and I talk almost

every single day, whether it's on text or on the phone. And that's what we do is we try to level each other up on everything that we're doing. So the key for coming out here was to be able to start creating the plan for the 2024 domination. Yeah. For both of us. Right. Yeah. Yeah. One of the cool things that you guys may or may not know, and what I wanted to really bring Connie on the show for um you know you're known as a as I think unfairly as a bodybuilding performance coach and and I actually think that's very limited description of what your true expertise is which is total mental performance uh at a high level when I when of Hany, you guys probably think of all his Olympic titles. Was it 24 now?

24 now. 24 that you've helped coach. I think people think about that, but I don't think people think about you for what you really do, which is take the highest performing people and get them to think straight and get their mind correct around winning and what it takes to win. And so, you know, one of the reasons I wanted to have you on on Q and AF, especially going into new year, because this is our last episode going into 2024 was to really just have you come on and help us answer some questions so that people could like, you know, see, see that part of you as well.

You know what I'm saying? It's not just protein grams and lifting weights bro it's it's up here winning is all here and whether it's bodybuilding whether it's business or whether it's some other sport or some other mission winning all requires the same elements so um i'm super super happy to have you here well thanks for having me brother yeah no, honey, I got some good ones for you. Yeah, let's knock them out. Guys, Andy, questions. Question number one. Hey, Andy, this is a great opener.

With 2024 right around the corner, what are the top three things that we should be focused on in business or personal development for this next year? Top three things we should be focused on in business or personal development for this next year? Top three things we should be focused on. Well, first of all, I don't know. Why don't you answer that? You know, what it really comes down to with anything, whether it's like you talked about just a minute ago, whether it's your diet or your training program or whether it's your

business plan or how you want to treat your significant other, It's about planning how to be able to change your mindset. Everything is about habits, creating those proper habits. So for me, what that's about is me getting my ass out here to be able to work because we, we work really, really well off of one another because a lot of the things that I work on with you is just a reflection of what I also need to work on. For sure. Right? Yeah. Okay. As we own both own supplement companies, we both do coaching. We also do things like that are very, very similar, even though they're in very different types of, um, you know, uh, the size of

what you do is much bigger than mine, but what the intensity of what I do with having to win Olympia titles is on a different realm. So it balances one another out. So for me, what I respect about the people that win around me is being able to set goals. So I love the fact that I bring people around me that have these amazing stories and being able to follow their journey and sit down so I can be able to create my own blueprint for my future. So that next 24 months, 12 months that I'm going to looking for 2024 for me is about sitting down and saying, how do I set goals and be able to reverse engineer them? When I set a diet program for an athlete, I don't sit down and say, okay, what are we going to do

day one? What do we need to look like at the end of the year towards the Mr. Olympia and work backwards 12 or 16 weeks out for that prep period? That's a phase. Then how do we need to look in the mid series of that program? And then what do we got to do in the beginning of the year and how those phases go into phase one, two, and three? So what do I got to do with my mindset? Do I got to wake up earlier? Do I got to be able to be physically stronger so that my mental sharpness will get better? Right. You and I talk about that. You do your plunges. All of that stuff helps making sure to create mental clarity. So putting all of the ingredients together, like a chef that goes into the store, they have to be able to get all of those ingredients together to be able to prepare

the ultimate meal. That's what I do. I'm sitting down and going, okay, what are all the things that I need to do to put everybody in place? Do I have my sous chef in place? Do I have my front, you know, uh, everybody that's going to be on the front end of all of the people that are going to support me for these goals in place, make sure that all those are happening. So for me, it's about putting the blueprint together. Yeah. I think, well, first of all, I mean, you have to, I think, I think that's a great point. I'm going to build on it for a second. You know, a lot of people try to approach the new year every year and they say, well, I'm going to change everything. I'm going to do it, but they don't even really set a target. They take more time

to plan out their weekend or their vacation or what they're going to do over the summer than they do their entire year of what they plan to accomplish. And, you know, if we're talking about what are the three things, obviously, you know, figuring out where the fuck you want to be is a big part of it. And a lot of people don't do that. They just want to start off doing what everybody else is doing, thinking that somehow this is just going to make their situation better. And while it might, it's going to make the work very hard to do because you lack the direction on what you're actually trying to accomplish. So when the work gets tough and you don't have the picture of what it is you're trying to become in your mind, very clear, you're, you don't have that, that vision and that motivation to pull you

through the hard times. You know, here's what I think, man, I think 2024 is probably going to be one of the most chaotic years ever, uh, in our lifetimes and how chaotic we don't know yet. I don't know. You don't know. And nobody knows. But the one thing that I do know is that it's going to be tough and there's going to be people that win and there's going to be people that lose. And there's going to be people who say, man, you know, like all tough times, there's going to be people who kind of roll back and go into their turtle shell and say, I'm going to wait for times to get better. I'm going to wait for things to get easier. And then there's going to be people that are going to know that other people are doing that.

And they're going to go extra hard knowing that they can widen the gap between themselves and everybody else. And so if you're out there right now and you're thinking like, well, shit, dude, you know, 2024 is going to be so hard, you know, and you're thinking about all the chaos that's happening in the world, you have to see the opportunity in that. And the opportunity in that is that most people will wait and they will wait and wait and wait and wait and wait. And especially during hard times, they like to stop and pause. And so that's a trigger for anybody who's a high achiever, anybody who has the drive and the ambition inside of them to go hard, to go extra hard. And so what are the top three things you should be

doing? Well, first of all, you have to understand that your ultimate weapon in life is your mindset. All right. It's getting your mind right. It's getting your focus right. It's understanding what it is you need to do and optimizing that as much as possible. I talk about that in terms of becoming mentally tough, which is why the 75 hard program and the live hard program have become a central focus for so many people's lives because it continuously sharpens the weapon that we go to battle with every day, which starts in our mind, flows to our body and then goes outward from there. So my first piece of advice for anyone that's looking to make a change in 2024 is that simply dude start 75 hard with us on January 1st

there's a huge group of people doing it if you don't do 75 hard make another commitment that you're going to see through to the end but get your mind right first a lot of people try to focus on their body and they say well I'm going to lose weight or I'm going to get in shape or I'm tired of living in this body and the surface level motivation of just having a better body really doesn't pull many people all the way through the journey. You have to look at it as I'm trying to create the best version of me. And that starts on the inside with my brain. And so if you can take on a mental fitness program and work to recreate your mental toughness, now, you know, the other things are going to come much more easily. So my first thing would be understand that whatever you decide to do,

it's going to require this machine, this weapon, your mind, your body, your soul. And your job going into 2024 should be to take the opportunity of the time that is very chaotic where a lot of people lose focus and become mega focused into building yourself into the ultimate version of you. That would be my first thing that you should do. The second thing that you should do on top of that is like Hani said, figure out exactly what you're trying to do and start to curtail this machine in that direction, okay? Just sharpening your mind for the sake of sharpening your mind is not the goal. Just getting your body in a great position or a healthy

position is not the goal. That's you do these things for other things. What is the other thing? What are you trying to do? Are you trying to build a business? Are you trying to, uh, you know, build an organization? Are you trying to build a team? Are you trying to, you know, build an organization? Are you trying to build a team? Are you trying to contribute to an organization? What are you trying to do? Use the thing, your body, your mind, your soul, the weapon, develop that and apply it to the thing. And I think the third thing that we all need to do in 2024, besides, you know, just focus

on ourselves is be selfless in the fact of understanding that we are in a situation in culture where if we're divided, they win. If we're united, we win. And they're going to do everything they can over the next 12 months to make us fight, make things chaotic, divide us, make people argue over dumb shit like the pigment level of their skin, all these identity politic issues. And I think being a source of excellence personally, applying yourself forward to a goal, and then also being a messenger of unity with your neighbor and your friends and people who you normally disagree with is of utmost importance. Because the only way that these people could

continue to do what they do in our country is to divide us and make us fight over shit that really doesn't matter. And the stronger we are mentally, the more focused we are in doing good, the more focused we are in doing what it is that we need to do in our lives. Um, the better example we set. And then if we follow that up with a strong message of, Hey man, uh, look, we're all in the same boat. You might think we're on a different boat because, you know, the media tells you that or the government tells you that. But the reality is, is that's the trick they pull on us. And so I think it's going to be very important in 2024 for everybody to rise above the chaos, to rise above the frustration and the anger and the division and really work to build bridges instead of burn them

with people that we would typically disagree with so that we don't lose this amazing country that we are blessed to live in. So that's kind of how I put it together for 2024. I think it's going to be politically tumultuous. I think it's going to be very, very difficult. I think there's massive opportunity through the chaos for people who look at it and say, hey, while everybody else is tumultuous. I think it's going to be very, very difficult. I think there's massive opportunity through the chaos for people who look at it and say, hey, while everybody else is running around with a chicken, like a chicken with their head cut off, I'm going to get super focused. Massive personal opportunity, but that creates an opportunity to set an example for everybody else that feels like, holy shit, what should I do? And if they look at you and they see you

taking care of you, taking care of your body, taking care of your mind, taking care of your business, taking care of your community, they realize that that's what ultimately matters. And whatever these people do in our government, whatever these people do with our media is really irrelevant if we take the power back individually. So I think that's the theme for 2024, at least for the people that listen to this show. It's become personally excellent. Set a high standard, set a good example for everybody else, get engaged, get involved,

work to build bridges instead of burning them down. And don't be a victim to the mental games that are being put down on us for the sake of them controlling us. Remember us divided is their power. Us United is our power. And that's going to be the, that's going to be the way we win. Ultimately, Remember, us divided is their power. Us united is our power. And that's going to be the way we win ultimately. It's going to be by regular people like me and you and all of us out here being excellent and working together to stick together and not be divided by stupid shit these people do.

So, well, guys, question number two. I'm 18 years old and I realized that I was extremely sheltered for most of my life. I was never encouraged to play sports or to compete, and I've just been floating, trying to figure life out. I fear that I won't be able to compete at high levels in life since I wasn't able to build that when I was younger. Can this killer mindset and desire to compete still be learned or is it too late and if so how well first of all dude you're still a kid like you're 18 i realize you're the oldest you've ever been but you still ain't shit yet bro okay you're you're still like barely a sperm okay that's the reality you're you're a sperm with a fucking head and some fucking arms and legs.

Like a little dinosaur. You haven't done shit yet. I know you think you're old and they say you're an adult, but still you're still a kid, dude. And the fact that you're aware that you've been sheltered and you're aware that you need to develop this killer instinct and this competitive mentality really honestly is the solution to the problem in the first place. So the answer is yes, absolutely, you can become that kind of person. And the way you become that kind of person is by surrounding yourself with those kind of inputs, reading about those kind of people, learning about those kind of people, getting involved with those kind of people, getting in competitive environments.

You know, I do think there's a little bit of an element of being a natural born competitor that gives certain people an advantage. But I also think the fact that, you know, people like I think some of the biggest fucking killers I've ever met come from a background of like what this guy's talking about, where they come from a place where they were just OK and they really weren't that competitive and they didn't really understand what it took to win. And they became a fucking monster because they realized that space needed to be filled in their life. And then they dedicated themselves to that. I don't, I don't know, man, like you've coached a lot of high level competitors. I mean, do you think it's something that people are born with or do you think it's something people can

develop or do you think it's both? It's part of both. And what I think is that everybody has a chip on their shoulder. And what you got to do is you got to figure out what that chip is. And some people don't realize that until a little bit later in life. Some people have that because they have a hardship when they were growing up. They had lack of, they got angry and they end up either getting into a mentality of victim or they turn around and say, I'm going to try to be able to break out of this so I can create freedom, whether it's financial freedom, breaking away from a bad home, parent issues, whatever it is, financial issues. What you got to do is you got to take that chip on your shoulder and lean into it. I always say, what you got to do is take that chip and be shoulder and lean into it. I always say, what you got to do

is take that chip and be able to use it as a block to stand on so you can elevate yourself, make yourself hungry. Every single one of my athletes, every single one of the CEOs, every single one of the people that I've ever coached, I found what that chip was. And whether they knew it or not, I really exemplified to them what it is that made them great. And we would go from good to great, great to legendary. And what you do is you try to find that within you. So if you're 18 years old or 15 years old and you have a chip on your shoulder, we all did. Every person in this room has that. Some of us leaned into it more and that's why we've been able to create a little bit better result. But you have to signify and be able to really put that out there and say,

I'm fucked up because of this. Some of your friends, you guys really will know, some of your friends are either in jail, dead, or still drinking, trying to find that solution on the bottom of a bottle of tequila somewhere to try to be able to deaden that pain. The key is to be able to utilize that pain for fuel to make you hungry. When people talk shit about me when I was growing up, I use that for fuel because they said, hey, look, he's a one-off guy and he's only worked with this person one time or he's guy is

just, he's got lucky, you know, a broken watch is right twice a day. Yeah. But it ain't right. 24 times in a fucking row at the Olympia level, especially, right. That's how you got to look at it. But when you're sitting there trying to do something and when I was selling my first product for the solution of making a better version of my athlete because i thought there was a lot of shit out there and i didn't make me two products i started my my system with my products with a 70 non-stim pre-workout when the number one product out there was a dma product that was 29 on bodybuilding.com it was never about that it was never about being me too it was about yes because you use passion to create a solution, right?

But what you got to do to make the best version of yourself is you have to say, I need to be able to find out what is going to fuel me, what I'm passionate about and think about the profit after the passion, the passion comes first and create that solution. So I just feel like anytime you try to level up, you got to be able to do that and you can never do that With negativity around you That's the number one thing is that at the end of this year the beginning of 2024 If you're listening to this podcast get the fuck rid of negativity because I will tell you it's contagious and it's cancerous You need to get rid of it

And if you don't you will never get to where you want to go period I think that's, I think there's a good point in there too. A sub point. Um, when you're one of these people who, who really hasn't done anything, right? Like I think a lot of people on the internet, like this person asking this question, they hear all these crazy stories of people who are successful now about how they were in the past or the, the the like we hear all these like ridiculously overhyped rags to riches stories of people who started like i was eating dirt on the street like that's where i survived on was mud you know what i mean like yeah let's get the

fuck out of here bro okay like let's be real Most of these people are exaggerating their hardship story. All right. That's first thing first. Most of these people, when they become great, there's very few humble, great people there. There's, there's a lot of people. Actually, I'm going to take that back. There's very few humble, good people. And all great people generally are pretty humble when you get them around because humility is required to get that good. But what happens is, is we look around and there's a lot of people that appear to be successful or appear to be winning. And they talk about how they always had this competitive drive and they always

had this fire and they always blah, blah, blah, blah, blah. And it makes people like this who might come from, let's say, a decent background or, you know, a middle class good mom and dad. They think that like they don't have enough pain in their background. That's bullshit, bro. You have enough juice to do the thing. But what you need to do and what Honey said and clarified is you have to remove the negativity. So you have to be prepared. Like when you start to decide to be something that's different than what everybody else,

your entire life has always known you as you're going to face a lot of negativity, a lot of criticism, a lot of questions. Who do you think you are? What are you trying to do? Do you really think you could do that? People like you don't accomplish those things and it's going to be discouraging. It's going to take you from a place of drive and hunger and ambition and dreaming to a place of doubt and questioning and saying, man, I don't know, maybe they're right. Maybe they're right. Maybe, maybe I'm not cut out for this. Maybe this isn't my thing. Maybe this isn't for people like me. Maybe I don't have a tough enough story. Maybe, maybe I don't have any skills and dude, I don't buy into that. I think, I think it's very important for you to under, this is the reality, dude. If you're going to

step out from what you have always been into something new, you have to be prepared to cut all of the old out because all of the old will constantly be in your ear chirping, making you doubt, making you question, making you slow down, making you hesitate. And all of those qualities will keep you from becoming that thing that you're trying to become. So it's very important for you to understand that when you decide to become that version of yourself that lives inside of your heart that nobody else even fucking knows about, okay, because you're too afraid to talk about it, because you're afraid everybody's going to laugh at you. First of all, that's the thing you're supposed to become. Whatever that is, that's what you're supposed to become. You need to listen to

that. But secondly, when you start to become that, all the people who knew you your entire life, including your parents, and if you're very lucky, you'll have one or two of those people back you up on it and say, I think you should go do that. But most of the people are going to doubt you. Most of the people are going to question you. Most of the people are going to think you're fucking crazy. And they're never really going to believe. In fact, we were just talking about a Bible verse that you gave to me.

Which one was it? Matthew 15, I believe 4.7 or 4.8. That was forwarded to me this morning. And it was something- It's right along the lines of what we're talking about here. Yes. Yes. It was, I'm sorry, Matthew 13.5.7. And it said, in so many words, no prophet has honor in his own town and that means that when someone comes in to try to preach within their own where they grew up it's very list it's very difficult for those type of people who saw you come up to actually listen to you yeah because they feel like they were part of your journey before that so they're like is he really they show doubt right happened to me as a bodybuilding trainer i one of the of the, and I never knew I even did this. I just did it. My own town of San Jose,

California, people just, I just, they're like, Hey, this person's trying to compete against you. This guy's kind of trying to talk shit about you. All these local trainers. I just kept my blinders on and all I did was kept my head down and I focused. I got on the plane. I went to the Mr. USA. I went to the nationals. I went to overseas. I did whatever I did, but I didn't look at all the people around me and I wasn't trying to get them to be able to compete against me or vice versa. All I did was try to be able to go through and hit wins, go for the W, bring in my people the best I possibly can and move on. And then I started working with some NFL athletes

and I was working with bodybuilders because I was bodybuilding at a young age. And so bodybuilding was always my passion, but I was always interested in all the other sports to be able to try to perfect their physique or their performance to the best of my ability. But I never went back and tried to focus on the people around me in my given town or area because there were always, I

mean, to this day, if I go back and my wife's store sells Evagen, First Form, Axon Select, a billion different brands, Cbum's brand. All of our friends shit. All of our friends shit. Yeah. All of our friends shit. And we do all of that. But what's funny is these people that have been friends with me for 20, 30 years, I'll never see them

use my product. And it's okay. There's some people that, and they come over and they'll congratulate me on the wins and whatnot. But it's because it's hard for certain people to be able to actually absorb what your successes were because it's a reflection of maybe what they weren't able to do and that's okay but you got to understand that so sometimes you have to go outside of that inner circle because you'll just never as much as you want them to be the ones to believe in you the most because you grew up with them maybe not the right time dude it takes it takes a long time it does like i'll be honest with this is just honest to god and it may never happen bro dude it may never happen but that's okay too i'm i'm from st louis okay uh st louis is a very blue collar proud city you know if you're from st louis most of the

people they're from st louis they're proud to be from st lou. And even though I am one of their people and I came from here and I've gone on and built all of these things, it like now when I, I mean, now when I go out and see people, everybody's, everybody's supporting us. Everybody's pushing us forward. Everybody uses first form. Everybody's proud. But dude, it took 20 years to get there. Like it took me 20 years to earn the respect of the people in our own city. And, and dude, you know, and maybe that's the right way.

Maybe that's what it should take. I don't know, but I can tell you this. I was bitter about it for a long time. It frustrated me. You know, when we first started with first form dude, and I put that shit on our retail shelves and our stores here, people would pick it up and they would say, St. Louis, what, what are they doing? Making this an Andy's bathtub, you know, and that would fucking piss me off, bro. This is our own people in our own city, like shitting on my own attempt to try and do something relevant. This is for us. Yeah. And, uh, and, and it took a long time for people to really get behind us. And, and dude, I think i think you know i think that's what it takes i think it takes an extra long time to make believers out of the people that are closest

to you because they knew you for so long before that i'm gonna say like that that's what i think it's like i mean and i was beginning at least like yeah they don't do they have a reason to believe you at all well i think that's a valid argument you know what i'm saying well dude we do live in the show me state like motherfuckers here don't believe shit until it's like right in front of their face, which I love because I'm the same way. So there's that too, right? Like what have you done to earn that belief?

You're not entitled to people supporting people's belief. And in fact, if you've been around your friends and family your whole life and you've been a bump on the log and not done shit, you know what they're going to say when you say you're going to done doing that? They're going to say bullshit because that's all they've ever known. So when you think about it like that, it's a logical connection for them to observe. And we have to be real, dude. If we step out and become a completely different version of ourselves that is foreign to everybody who's known us our whole lives, there's going to be doubt. But the thing that you have to understand is, first of all, that's logical on their end.

And second of all, for you to be successful, you have to separate yourself from that for a while. You have to push that away and go over here and keep your head down and do the fucking work and do it day in and day out and day in and day out and day in and day out. And eventually you will build something or become something that those people will say, damn, he actually did that. Or she actually did that, you know? And then when the support comes from that and you've made real believers out of people that were doubting those people become your biggest supporters. That's what we see here in St. Louis right now, right? Like, dude, I can't go anywhere in St. Louis without seeing this like dude I can't go anywhere in St. Louis

without seeing this energy drink or seeing a first form shirt or having people come up and say dude what you guys are doing is fucking awesome like it's become this sense of civic pride which dude makes me very proud right because I love this fucking city and um anyway the point is you're gonna have to understand that the people closest to you are going to be the least amount to believe in you in first. And it feels awkward because you think in your head those should be the people that believe the most. It's just not reality. And you're going to have to separate yourself from that negativity for a while. You're going to have to put your head down.

You're going to have to do what's required. And it could take two decades for those people to come back around. But the reality is, is they will. And when they do, you're going to feel extra proud about it, not bitter about it. You know, I'm very grateful. I'm grateful that the people here doubted me at first. They doubted us at first. I'm grateful for that because you know what that gave me?

A whole lot of fucking fuel. You know what I'm saying? I'm over here. I'm like, dude, these people, what are you talking about? I'm here, dude. I'm from here. You don't want us to win. And then I went out and fucking did everything I had to do. And I needed over here. I'm like, dude, these people, what are you talking about? I'm here, dude. I'm from here. You don't want us to win. And then I went out and fucking did everything I had to do. And I needed that fuel. And so a lot of ways, if you look at it, like, I think if you look at it from

the other side of the mountain, right? Once you've climbed the, you have a different perspective on it. And the perspective I have on it now is like, dude, I'm kind of thankful because that pushed me to continue. You know what I mean? So at the end of the day, dude, we have to use these doubts and these criticisms and this negativity and this disbelief as fuel for productive action. And just like we talked about on that real talk just recently, where I went through the techniques on how to harness the dark side energy, you know, you need some of that dark side energy, bro. And you have to accept it for what it is, no matter where it comes from. And every time you feel like quitting, every time you feel like giving up, every time you feel like it's not worth it, you need to remember what these motherfuckers said and then go do something that puts you closer to where you want to go.

And let me add to that. Yeah. I don't, I don't think you have to be born with it though. No, I think you can. I think there's a lot of people, there's a lot of people who feel because there's influencers out here who are like, I'm just built different or I'm just wired different. And I'm one of those people. Like I do feel like I'm built different, but, uh, I wasn't always, but you know what it takes to build. Yeah. It wasn't always bro. Like, dude, I was kind of a shitty fucking, I was kind of lazy. Actually. I'm probably one of the laziest people in the world. I just use systems to not be, you know what I you know what i mean so yeah but look look at this too a lot of you out here that are listening to this are going to say well that's great look you're

already there for the people that are speaking on this podcast right now you're already there it's easier for you to say no because we weren't rome wasn't built in a day right i've been doing this for 30 fucking years i gave away a lot of free programs. I trained anybody who had potential to be able to show my efforts and what I could do. There were blank campus out there. I turned around and got burnt by people that were turning around,

they're gonna tell me they were gonna pay me. If you let me win, you know, help me win, you let me get to that point. I helped them get contracts, this and this, helped do all the different things. And then I still got burnt because I said you know what it'll come back to me in spades in other ways you just got to believe the reason why it's going to take everybody longer than what you expect is because

God is going to teach you humility and if you get that too soon you won't have the humility you won't have the maturity to understand that no even though you can turn around and tear that motherfucker's head off that pissed you off four years ago you won't because it took you eight or ten or fifteen years to get to where you were going to be so that you don't do that because you will show mercy when it comes to that because now you're going to be much better at being able to handle that power and wield that power. That's why it's taking it. You have to listen to his plan, not yours. How many people have you seen, like in your, you know, in your experience,

you know, you and I have been in the industry for a long time. Um, the same industry, not just in our industry, but in any industry. How many people have you witnessed become a winner or become successful in business fast and be able to maintain it? Very, very few. Everyone that I know that has become a winner in my eyes too quickly without understanding and appreciating the fundamentals has all lost it. I agree. Every single one. I can't even tell you one. And so the reason I ask you this is because this is one of the most successful coaches of all time for high performing individuals. Okay. I'm also pretty respectable in that area. I built the world's largest mental transformation program that's ever fucking existed. And I'm going to tell

you for a fucking fact, this struggle that you are all trying to avoid is actually the best part of your journey because it's teaching you all the traits and all the skills and all the habits and all the shit that you need to keep success once you get it. Becoming successful is not the hard part. It is not. It's maintaining that year after year after year after year after year. And if you talk, because dude, once you win, fuck dude, you could talk about this. Once you win at the highest level, people, anything else besides that is a massive fucking loss. It's an embarrassment. You're the worst ever.

You could win the fucking Super Bowl two years in a row, but if you don't win it in a third year, you're a piece of shit. So once you achieve this high level of success or this greatness, it's about maintaining it. And you can't maintain it without the fucking struggle that takes years and years and years to go through. So for you it ain't luck it ain't fucking bro it's fucking skill okay there is a reason that first form has

been hot for 10 motherfucking years in a row that's never happened in the industry it's never happened never okay but it's because for 15 years before that i got my fucking ass beat it wasn't yeah and everybody laughed at me and everybody hated me and everybody talks shit and they still talk shit when i'm saying what i'm gonna do and i love it because i'm like okay cool good knock i still haven't convinced you i got a few more to prove you know what i'm saying so we got to become these people who are willing to take in like bro i love when people doubt me. I love when people fuck,

you know this about me, dude, I will do the worst thing you can do. If you compete with me is to fucking talk some shit to me, bro. No, it's the best thing they can do because it actually gets you to actually get off your ass thing for me. Yeah.

It's the worst thing for them. Right. It is the worst thing for them. I'm just going to tell you if you, cause I know a lot of my competitors listen to this. Yep. Leave me to fuck alone. Yeah. It's the best thing you could do I'm just going to tell you, because I know a lot of my competitors listen to this. Yep. Leave me the fuck alone.

It's the best thing you could do for yourself. Don't, please. Don't leave me alone. But like, bro, what I'm saying is you have to become one of these people that can fucking take the dark shit, the negative shit, the disbelief, the doubt, the frustration, the pain, the criticism, and chew that shit up in your

mouth and swallow it and let it drive you. And if you can't develop that, which anybody can if they think about it right, but if you can't, there's so much of that that comes, you cannot be effective. And there's a lot of champions out here, bro, that are very humble and they're very cool and they're very nice people but i promise you if you get them alone and you and it's just me and them i promise you there's a fucking warrior on the inside of that that has the ability to chew that shit up and fucking put it into productive action they might not talk about it they might not make it their identity they might be more disciplined at how they present themselves than i am because i'm just a fucking wild animal i can't help it it is what it is i let people see my dark side that's the difference

a lot of people don't and and for better or worse it is what it is why do you think that is uh because i don't give a fuck no yeah i know it's not no no it's not you give a fuck but it's because you literally wear it on your face. Oh, well, I mean. Well, that's what happens when somebody tries to stab you in the face and kill you. Yeah. Yeah, no shit. You do wear it. Yeah.

It's on your fucking face. Yeah. And I think a lot of people forget, you know, that's what makes you, you. Yeah. I don't know. I think it's more, I think it's more valuable being authentic about that to other people. I think there's enough people to hide it. I think it's important for people like this young person to see,

hey, dude, it's okay to be someone who takes people's negative shit and fucking uses it to win. That's okay because we have a lot of positive patties out here that try to shit on that and say, oh, that's not the way to do it. Really what you should be doing is trying to prove everybody that they're right, that believe in you. Motherfucker, nobody believes in me. What the fuck do I do now?

Oh, I take all the motherfuckers that don't and I chew the shit up and I go hard as fuck. And that's what you got to do when you don't have anybody who believes in you. So, you know, I just choose to fucking show people that that's okay. You know, and I like that shit, dude. I'm a warrior. I like fucking slitting throats know? And I'm, I like that shit, dude. I'm a warrior. I like fucking slitting throats and stomping on fucking faces and all that shit, bro.

But I'll also be the first guy to pick you up, dude. After I stomp on a little bit, you know what I'm saying? I told you not to talk shit. Yeah. Yeah. I think I,

I don't know, bro. I'm a fucking weird, but you're not weird. You're not weird. This is because this is what makes you, you and being from some, you know, a background of not having shit to coming along and being able to build something as big as you have. It's a lot of these people that are listening

need to understand that they want these tools. They're coming back to this podcast. They're coming back to this YouTube page and they want to be able to take pieces of this away so that they can make a better version of themselves. So tell me this right now. What can we share with the audience to start out this 2024 new year that we can be able to get them to be able to make the best version of themselves? I think they need mentorship. I think they need to be able to follow a program, whether it's 75 hard, whether,

because for me, and I'm going to start this out, it's about sacrificing, right? You have to sacrifice something to take something. So what does that mean? When you do 75 hard, when you do a fast,

okay, whether it's Ramadan, whether it's people go through, it's intentional suffering. It's people go through what it's intentional suffering it's right yeah because you're cleansing your soul through the physical nature of your being and that's what builds things but buying shit at doordash at midnight and getting taco bell and doing this and that is not that and that's what turns around and clouds your mind waking up feeling like dog shit yeah that's so different than going out and drinking every fucking night i think if people understood bro i think if people truly understood how great

they could be like if you could take if you could take an average person right now who's suffering who's overweight who's just sick and tired like because dude i know what this is like okay when you get fat enough and you get, and you get pissed off enough, you don't, you stop looking at yourself in the mirror. Okay. You won't look at your, I know what this is like. Cause I did it for years. I'll call. I used to close my eyes when I brushed my teeth. So I didn't have to look at myself in the mirror. Okay. That's how fucking disgusted I used to be with myself. And if I could have taken that person and plugged a snapshot of what my life would look like if I just learned to control my own discipline and got a little bit

mentally tough to the point where I could adhere to the plans that I set out. Because it's not that we don't know what to do. It's that we lack the ability to do it. Every single person listening to this podcast knows what the fuck they need to do to become's that we lack the ability to do it. Every single person listening to this podcast knows what the fuck they need to do to become a better version of themselves. You need to eat better. You need to train. You need to put good shit in your brain. You need to make sure that you're, you know, have a good productive mission in your life, a purpose in your life. You got to have good relationships in your life. Like we all know these things. These are these, we, we got to eat less than what the fuck we burn. You know what I'm saying? Like we, we got to, everybody knows these are basic things. The problem is never the plan. The problem

is you can't stick to the plan. So if you can identify the problem, which you have, that needs to be solved, which is your ability to adhere to anything that you set out to do. Now you become an unstoppable weapon. Now you become someone who can achieve anything they set out to do. And that's what the Live Hard program is about. It's about continuously fine tuning your mind so that whatever plan you make outside of the realm of the program is achievable because you can follow it. Okay. That's a fucking superpower. And if, if I could take that person who's afraid to look in the mirror or doesn't go to the pool on the weekends and the summer, because they don't want to take the shirt off or won't go

on a beach vacation and always goes to the mountains because they don't want to be in a swimsuit. And I could just plug a fucking one second snapshot of what their life would look like if they fixed this one problem, their ability to stick to things and see things through every single person that ever listened to this show, listen to my words right now would, would do whatever the fuck it takes to become that person that can adhere to the plan and that's what the live hard program is about bro it's about becoming someone who is a slave to the external and and then making the external your slave it's about flipping that over and making it so that now instead of the environment controlling you you are now in control

of your environment as much as possible and when you become that person the upside potential is unlimited and i think if we could take people and legitimately make them understand that this is not something people are born with this is not something people are gifted with this is something that people develop everybody would do 75 hard on day one on the first, you know, we got Monday. Next Monday is fucking January 1st. Seven days. Yeah. Like, bro, you can drastically change your entire life. And people fuck this program up thinking that it's a weight loss program or a fitness challenge or some shit they do on TikTok.

That's not the fuck it is, guys. This is a mental sharpening program. And why do you have to if it works so well, why do you do it over do it over and over because bro the same reason you take a fucking shower every day discipline and mental toughness is a perishable skill set just like chad right being on the show saying shooting a pistol is a perishable skill uh lifting weights is a perishable skill anything that we consistently train and then stop training is going to reduce our skill set in that area. You will regress. Yes, that's reality. And we have to think of our mentality and our discipline and our mental toughness the same way. And so intentional suffering over the course of an extended

period of time will help sharpen that. And it just so happens that we have a program for that. And any trainer, any diet coach, anybody can plug their shit into that framework and it could train someone's brain. But the point is, take care of that first, bro, because that's the source of your problems. The reason you're fucking disgusted when you look in the mirror, the reason you avoid social situations, the reason your bank account is shitty, the reason your car is shitty, the reason your house is shitty, the reason you're in a shitty relationship comes down to one thing. You lack the discipline and the ability to follow through on the plans that you set out. And if you fix that one problem, your entire life will fucking change. And so if you're asking me what my number one thing is for anybody going into the

new year, fix that. Because once you fix the ability to adhere to any plan, it doesn't matter what plan you set out. If you stick to it long enough, you're going to get there. You want to be a billionaire? You can figure it the fuck out. You'll take the steps. You'll do the thing. You'll do all the hard shit that everybody else quits, which I think is the biggest key to success. People are like, how the fuck did you get here? Well, I don't know, guys. Been doing it 25 years. This man's been doing it for 30 years. How'd you get here? I fucking got my ass beat for 30 years. And guess what? Now I woke up and I've done some things and that's how it fucking goes, man. Like I still, I don't know how you feel, but I still feel like that fucking dude 20 years ago,

25 years ago now that does no shit. And I'm learning new shit every day. I'm trying to get better every day you know i have more gray hair i probably know a little bit more but you know the reality is is i still feel like i got a lot to prove dude like a lot because you're hungry and you want to stay constantly driving forward that's what you want to do so if you're doing that you you can't be just content content is just comfort kills bro it does it kills everything it destroys you because once that happens you're not going to stay level you're going backwards yeah because everyone's going to come up and be able to eat you up from behind it's just the competition yeah

crush you yeah if you own a business i don't care if you're a trainer if you have a store any of those things if you're not moving forward you're moving backwards yeah you know i like that too bro we talk about it every this motherfucker has to talk me into like not killing people every fucking day every day i know he does it when i don't yeah like i see all these young guys coming up dude and like i see and and by the way all of you listening because you're all these guys are all guys i like yeah i'm proud of them but at the same time i'm like i'm gonna fucking kill you. Like, dude, it's like this – like, dude, you know, I'll be honest with you, man. One thing I am truly grateful for in our industry is all the motherfuckers that just go hard as fuck.

Like, it inspires the fucking shit out of me. And, dude, if it wasn't for those guys, if it wasn't for all these dudes doing incredible shit, I'd go sit on the fucking bench and count my fucking, my, my, my little pennies, you know what I'm saying? And drive cars and probably have a lot of fun, but I have more fun doing this. And I like competing and I like being in the game and like, dude, I'm really, it's really cool. Like this is a different topic, but since you're here, we'll talk about it. It's really cool to like be friends with so many people in our industry that are doing big shit like that that's that that motivates me like you know and they hear they hear me talk like this and they're like fuck dude

this dude will probably try to crush me but that's not true because actually the opposite is true because with my dude i will fucking try to help these guys to win because i understand if they win more that i will go harder i've seen you help people that turned around and try to fuck you that bro and that's most of the time yeah and that's and that's but that's okay because that's hard to see but the middle eastern portion of me fucking wants to turn around and fucking cut their heads because it does not it's not cool because there's a thing called loyalty and a lot of people need to understand when the people that are loyal to you you need to be loyal to them as you grow up together and you grow together and that's a whole different fucking episode but it needs to happen you guys need to be able to understand

those few and far between you there might be just one motherfucker that's your fucking ride and die whether it's your woman whether it's your family member whether it's your fucking business partner there's gonna be that one person and you got to show loyalty too, because if you don't, what's going to happen is it's going to come back to you with fucking bad karma period. Well, I think, I think, I don't think a lot of people understand how I'm wired in that way. They don't get it. They think they either think I will try to like destroy them if they get close to me which i don't do or they think that i'm stupid because i help them that's exactly right you take the words right out of mouth or they think you're fucking stupid i'm stupid because i tell

them all this shit right and they they start to think that i'm so like i'm so naive that they're getting something for me that's right when in reality i'm hyper intelligent bro and i'm intentionally giving you the fucking keys to the fast car so i can get in my car and race you okay so like no because you want to watch them wreck that car because they don't even know what the fuck to do with it if they act like an asshole for sure yeah but if they're cool like one of my best friends dude is alex hermosi alex hermosi is winning at a high level bro another one of my best friends ed my let winning a high level honey winning a high level every one of my friends is winning at a high level, bro. Another one of my best friends, Ed Milet, winning at a high level. Honey, winning at a high level.

Every one of my friends is winning at a high level, and I fucking give them every bit of information I can to win better because, dude, it pushes me to go harder. And I think that's something that's lost in business and competition. You know, there's, like, if you're a true competitor, like, I don't ever doubt my ability to compete. Like, I don't, I don't, I don't, I'm not afraid to compete. EJ, do you know what that's like if you're a true competitor like i don't ever doubt my ability to compete like i don't i don't i don't i'm not afraid to compete jay do you know what that's like that's like a fucking gladiator that walks up that knows that they're a bad motherfucker and sees the gladiator next to them and they're about to fucking fight in the same match

against each other and the guy that goes over to grab a sword and then the other guy the more mature seasoned gladiator says uh-uh don't use that one use the one that one's got a weaker blade yeah but it's real that's what i'm saying that's what i'm saying but see it's not it's not giving bad information because i want you to be able to fucking come your best exactly that's right because bro i'm not i'm confident in my ability to compete and i know how i'm wired and i know that if somebody else gets better, I'm going to get better. And like,

bro, I think if we had that mentality a little bit more healthy, respecting competition, but also, uh, you know, loyalty, right?

Like if somebody is in trouble or they need real help, you fucking help them. And, and I, I just see the, I see the whole game of competition, even different than I did five, six, 10 years ago. Yeah. your tone is changing four or five years i can i can attest to that seven years ago bro i really did want to fucking murder people like i'm like i'll i will burn your

fucking house down bro fuck with me i'll burn your shit down legitimately and and now it's it's not like that anymore because what i've realized is i need that push i need that shit bro i need that competition i need the other people to be the best they can so that I'll be the best I can. And I think if we went into 24 with a more collaborative attitude around competition, I think we'd all have a lot more fun and be a lot better. Guys, Andy, question number three. Andy, what are some of the core elements you think an employee should have to be the best entrepreneur at a company? I understand the show is more entrepreneur based, but I have learned a lot as an employee.

I've been reading and researching on how to be a better leader. I would just like to get some of your thoughts on what you are looking for in your employees to be the undeniable performer and leader that you always talk about. Well, the skills of entrepreneurship and entrepreneurship are very similar. In fact, I think they're almost the exact same skills. The risk tolerance is somewhat different, quite a bit different, but outside of that, the skills are the same. And, you know, mission first people, people who understand what the outcome that's working, that everyone is working towards. See, I use the analogy of a boat all the time, okay? And if we're in a boat and we've got five guys on one side and they're rowing, right? And then we got five guys on the other side and they're rowing at a different

pace or you have four guys on the other side and they're rowing at the right pace, but the fifth guy's rowing at the wrong pace. The boat will not go where you want it to go. It will only go in circles. That is the nature of business. And so mission first people, people who can understand what is trying to be achieved and then figure out how to contribute to that the best possible way, regardless of their skill set, regardless of what they're good at, if they could take the initiative to find their lane in their place of contribution and contribute as much as possible in that way while also being a positive influence uh be an example for everybody else being a positive cultural influence that's a big one that doesn't get talked about a lot

a lot of people don't understand how hard they fuck themselves by being a gossiper or a uh drama person in the office or someone who's disruptive because that fucks everybody. Like people don't understand that. Like when you are a gossiper or a drama person inside of an organization, whether it be a team or locker room or a company, you're creating a situation where nobody can win. Okay. And that's the most selfish thing you can do because what happens is the people at the leadership level and the people who are the most skilled level, they are now having to deal with whatever you're creating,

the ripples you're creating in the back of the boat, the holes you're drilling in the back of the boat, as opposed to rowing the boat faster. Right. And so- The energy they're spending on this bullshit drama could be put into- Yeah.

And this is why as a leader, dude, when people gossip or their drama inside of your company, you have to fire them immediately because they're cancerous. But when it comes to being a great entrepreneur, everything I talk about here on this show, everything, every single thing can be equated to entrepreneurship from entrepreneurship. It's all the same skill set. And ultimately, in my opinion, what it comes down to is understanding the outcome that is desired by the organization, the team, the company, whatever the collective outcome that we're trying to get to, understanding that and then doing whatever they can to put that first

and everything else second. Great leaders do this. Great leaders do not come in and say, I need to have all the ideas, or I need to call all the shots, or I need to call every single play, or I need to, every idea that we do has to be mine. That's what weak leaders do. Weak leaders will always talk about themselves in terms of what they did. They will say, I did this. Look what I did. I signed this person. I developed this product. They will start naming shit after themselves and all this fucking ego driven bullshit, as opposed to understanding what the outcome is and understanding that their role as a leader is not to have the ideas. You're going to have some of the ideas. okay? But your actual role

is to develop the people behind you and then decide what the best idea is that aligns with the outcome desired for the collective. And if you're an employee, you should operate that same way. How are my actions contributing to the overall mission that we have at hand. Am I contributing? Am I taking away? Am I making it better? Am I making it worse? And it's a constant evaluation cycle. And this is aside from basic skill sets, right? Like you should learn how to lead. You should learn how to sell. You should learn how to communicate. You should learn how to take initiative for things and own things and put them on your back and run them across the line without being told. These are all things that you have to learn. But culturally,

it's a mentality. What are we trying to achieve as a team? And how can I contribute to that? The water boy at the University of Alabama is a very valuable water boy. I can promise you that. I can promise you that. Okay. The people who cook the food for the athletes are extremely fucking valuable. Okay. The people who come in after hours and fix all the equipment and set the locker up and get everybody's shit, right?

These people are all equally as valuable to the team and the outcome. Certain people might get paid more because their skills are worthy of more pay because they're more rare. And the more rare the skill, the more pay you're going to have. Okay. The more accumulation of skill, the more money you're going to make in an organization. That's just reality. All right. If you can do the things no one else can do, guess what? You're getting paid a lot more money, but that doesn't mean that you can't contribute along the way while you develop these skills. And just figuring out ways to contribute and be valuable and put the team first and put the mission first is ultimately

what will define your worth inside of an organization. Because, you know, let's just say the equipment manager, right? There's plenty of equipment managers that have gone on in collegiate football or even professional football to be head coaches, right? But the reason that they got the shot to be the head coach was because they did such a great job with the equipment that they were, someone said, hey man, you know what? You're not built for just equipment, dude. Here, let me come over from here. Let me start teaching you some shit, okay? And what happens is you get yourself in a position where the leadership and the people ahead of you

and the people with true power to progress your career start to identify certain things. And the main certain thing that they identify is that you give a fuck a whole lot. I love that analogy. What? The Alabama analogy. Like like if you ask that water boy what the mission is they're gonna say to win the fucking super bowl that's right

yeah you asked i don't know how alabama's winning super bowl but well i mean national no matter who that is or the fucking person watering the fucking field yeah that's right the point the groundskeepers win the fucking championship that's right that's right. What's the point? The groundskeepers win the fucking championship. That's right. That's right. Bro, when you see the St. Louis Cardinals on opening day, okay, you know how, like, on opening day they line the players down the chalk lines? Okay, you're going to see St. Louis Cardinals, watch them on opening day, and then watch the team they play. The team they play on opening day will come out. Half of them won't have hats on.

Half of them will have hats on. Half will be in their warm-ups. Half will be in their uniforms. Watch how the Cardinals operate. Every single person, every single person is wearing the exact same thing, the exact same way, the exact same standard across the board. Doesn't matter if they're the groundskeeper, doesn't matter if they're the best player on the team. Doesn't matter. They're all in unison. And the reason the St. Louis Cardinals have been such a winning team, they've won more world titles than any other team besides the New York Yankees as one of the smallest market teams in Major League Baseball

is because they have outstanding culture from the top all the way down to the bottom. And they develop their own skill set and their own standard throughout the organization. And I believe one of the reasons that I've been able to, I think one of the biggest blessings I've had is the ability to witness how they do things, which has helped us do what we do here. But getting everybody in unison, everybody understanding that the person who, you know, packs the boxes is equally as important as the person who's in the boardroom making the decisions. Like these are all parts to a team. And if you're on a team and you develop the skill sets that you need after those, as you're doing those opportunities, meaning like personal development on your personal

time, getting better, learning things, investing in yourself. These are the things that make up these success stories where I started at this place. It's $8 an hour and now I'm making a million bucks a year. These are the kind of people that do those things. So, you know, that's the gist of what I think. What do you think? I think you hit it right on the head. I think a lot of people want to just, they have the mentality of give it to me now, then I'll work for it. Give me the raise and then I'll go ahead and show you that I'm going to do it. No, do the work of the

person above you. And then therefore it justifies to me to pay you more and give you that promotion. It's not about just getting the promotion and then doing it. Actually do it, show and really be able to show the team what you're able to do. Now we step back and we're going into executive meetings going, hey, Jimmy and Bobby and Michelle, look at them. They're doing a level above their pay grade here. So when we're doing your review, fuck yeah, we're going to give you a raise. Fuck yeah, you're going to get a title change. Now you're going into a management position because you're already proving it. Too many people right now want you to give them that title and that shot without proving themselves. They don't understand the dynamic.

They don't look at it from the other side of the spectrum. As a decision maker in a business or a team, okay, they're looking at it from the employee perspective. First of all, they all think that they can trick someone who's been doing something for 20 something years into their fucking story that you've heard 10 000 times okay i've never heard this i've heard this a gazillion times do you know how many times i've heard that if i give you this you'll do x and then the person never did it that was the first 15 years of my business yours too okay what what you what people fail to understand is that your job as an employee or a part of an organization is to make yourself invaluable to where then you can leverage your skillset against the ownership for money. All right. This is how this works. It's very simple. Your job is to do the job

of the person ahead of you and do it better than them and be so skilled that the people who are leading you, who make the decisions are become scared that you're going to leave. That's right. Okay. And people get to that point really like a lot of people are like, well, I'm going to fucking, we'll fucking go ahead, bro. You're not doing shit anyway right i don't give a fuck like you know how many times people have said i'm leaving it's all downhill from here okay well fucking you're at fucking jiffy lube bro and we're still here and we're we're crushing okay but the point is there is people who show that they understand and when those people show that they understand by taking on more and doing more and taking initiative and becoming better on their own, what happens is,

is people who have been in business for a long fucking time, they recognize the rarity in that person. Okay. So then they look at that person and they say, fuck Jimmy over here, bro. This guy's a fucking killer. Okay. If we don't fucking move this guy up, he's going to fucking go somewhere else and we're going to miss amazing asset to the team. So we have to find a position for him for that next phase. And that's how the conversation happens on the inside. But people aren't privy to that. They assume that it's a, that what, what they assume that what the real conversation goes like this. Hey, Jimmy's killing it, dude.

I think we can keep him on for like three more years with this extra workload before he quits. Bro, listen, dude. When you're working on a winning team, they don't think of it like that. Winning team are always, dude, I'm always searching for that next fucking six-star athlete, bro. i'm always searching for that next fucking six star athlete bro i'm always looking for that next fucking player i'm always looking for that next

fucking asset because it's about the mission bro listen because it's rare yeah it's those people and the other people that are working there are going to start seeing those people that were threatening to leave because of whatever they left and then the company continues to grow so what's the common denominator it's that those people didn't belong but if you want to be able to become an entrepreneur what you do is you create so much value that you turn around and create your own position that's right because the owners are not saying maybe in a shitty company okay maybe if you're in a shitty company maybe there is like if you're in a shitty company, maybe there is like, if you got, if you work for a company and the owners leave it on Thursday, coming back on Tuesday and they don't give a fuck, they probably are going to try to take advantage of somebody like that.

Okay. But if you're in a company that's aggressively trying to grow and compete and trying to win and evolve and be more, that's not how it's looked at how it's looked at is. All right. Mitch over there is fucking crushing it, dude. And like, dude, he's been at that same position for two years. And if we don't find a position for this guy, he's not going to develop and we're going to end up losing him. Okay. So we got to find a position where we can maximize his skill set and get him his talents utilized properly, which always comes with more responsibility and pay. Okay. So it's a

misunderstanding of the dynamic of how the conversation happens at the ownership and leadership level amongst employees. And it usually is a misunderstanding because they, they lack the perspective of running an organization or they listen to their fucking loser friends who are just saying shit to them. Like, Oh, all they're doing is using you up and they're going to spit you out. No one can. Yeah. That might be true for a shitty company. It doesn't give a fuck. But when someone's trying to become the next motherfucking Nike, I can assure you they're trying to collect. Like my biggest business is collecting high skill people. That's my biggest fucking priority. Okay. And if you're not in an organization like that,

you should try to get in one because that's where you're going to be able to do the work ahead of time and have some faith prove yourself and that's going to move you up the ladder and if you keep doing that the progress never stops yeah and you're going to level up faster than anybody around you that are working at other companies because you're in an organization that is aggressively trying to maintain or develop their talent. Yeah, for sure. And I think it just comes from misunderstanding of the conversation of how it actually works. It is.

Or that person's just really not. Well, dude, we live in a soft ass culture. Well, but it's also perspective. Hopefully most people are listening to podcasts like this, that they can create perspective because they don't always have access to these conversations. Like literally it's not their fault. Yeah. Some of them just don't say they don't always have access to these conversations. Yeah. Like literally it's not their fault. Yeah. Some of them just don't say they don't have perspective.

Right. So when you turn around and you say, hey, look, this is what an owner or a, let's say an executive thinks and how they think on how to level their people up. They turn around and do it. That's why what I try to do is also say, hey, look, if you're going to go out of your way, I'll pay for added education. If you want to learn tools, whether it's something on software related i'll pay for it if you want to go get nasm certified if you want to get this i'll pay for it yeah i'll do all those

things because i want to see you level up but you got to be able to take an initiative you can't say hey by the way i want to be able to become the director of so-and-so well what are you directing do you even know how to direct? Do you know how to, you know, whatever it is. And then what you got to do is, but if they're proving that they're already doing that role, it's much easier to put them in that role. But they need to take the initiative and they need to understand perspective on both sides, both ownership side, as well as the employee side.

I also think too, that it's important to recognize that if you are an entrepreneur and you are hungry to build a career and you are somebody that wants to go out and become a high value or even an executive or whatever it is you want to do, there's more opportunity to do that now than ever because the work ethic of most people is shit yeah right the bar has been brought down so low you guys should all be leveling up it's a huge opportunity because there's a bunch it's a lot of shitty people who don't have especially coming off of you know two or three years of people working from home yeah things you know where they're people don't even want to go to the office so what it's done is it's brought the bar down so low

that you have the ability to just hit gigantic strides right now because so many other people are finding reasons to do shitty work, not going to work, and just doing a low-level job. Yep. Totally agree, man. Love it, man. Well, guys, Andy, honey, that was three. Bro, thanks for coming in on the show, man. Absolutely. Yeah, it's awesome to have you here.

Fucking excited for the future. Kill, kill, kill, kill. Yeah, no shit. If you guys aren't following, honey, and you're not listening to the things he says, you're missing out on one of the greatest, not bodybuilding coaches but mental performance coaches that exist i'm very grateful for our friendship you know i happen to be friends with

some of the best mental coaches on the fucking world you know you grover ed like i gotta start winning bigger bro you know what i'm saying, like that's how I feel. And, um, it's just, it's, it's really cool to, uh, to be on this journey with you, man. I'm incredibly thankful for you. And, uh, I hope you guys go on and follow honey and listen to what he's saying, you know, follow him on YouTube, follow him on Instagram. Uh, he's got some big plans coming up, uh, over the next year that him and I are working on together. And I just appreciate you, man. Feelings mutual, brother. Thank you so much. And thanks for having me. And honestly, it's just inspiring. Coming out here is coming to a place where you'd be able to sit there

and really appreciate and say, look, if the hard work is done, this is what you could have. And that's why I like coming out is done, this is what you could have. And that's why I like coming out here because that's what I feel like. And so it's really, really appreciated. The relationship is very, very mutual when it comes to that. Yeah.

All right, guys. Well, that was three. Go pay the fee. Went from sleeping on the floor Now my jewelry box froze Fuck a bowl, fuck a stove Counted millions in the cold Bad bitch, booted swole, got her on bankroll

Can't fold, that's a no, headshot, case closed