REAL AF with Andy Frisella - 622. #75HARD vs Connor Cozen

Episode Date: December 30, 2023

In today's episode, Andy is joined in the studio by Connor Cozen. They discuss what led Connor to start the 75 Hard program, how the program has improved the relationships in his life with his family, friends & employees, and how it's improved his business overall.

What is up guys, it's Andy Frisella, this is the show for the realest, say goodbye to the lies, the fakeness, and delusions of modern society, and welcome to motherfucking reality. Guys, I'm just going to get right into it today we have 75 hard verses all right you saw that on the thumbnail and on the title i don't need to break any surprises but i got my buddy here connor cozen who i've been talking to on and off for a long long time on the internet he's here in studio to do a little 75 hard verses what's up up, brother? How are you? I'm good, man. How are you? Good. Life's good. Good, man. So we keep these episodes pretty short. I know you and I could get on to talking about business and what's going on for hours and hours. You guys have pivoted during COVID, started your own mortgage broker you know business doing very well and we could talk

about that in its own right but really man i want to get right into the 75 hard program you know you've done a killer job over over i mean fuck bro what's it been now how many years i mean i've been fucking lifting weights for 20 years yeah but when you've been doing 75 hard i started at the beginning of this year yeah i mean oh really always Yeah. It was January is when I made the switch. And it was really to work with Cody, my business partner and my best friend. Like he was like, Hey, I want to do this. I wasn't even really thinking about it. I'd already known about it. And I was like, this couldn't be a better time. What was going on in my life. So it was January of when I actually started. So I have phase three in December. That's awesome, dude. Yeah. So when you say, um, when you say for what was going on in my life, let's, let's go,

let's go there. What was the reason that you decided this was going to be something that you wanted to take on? Yeah. I think, um, cause like you had, like you said, bro, you've been lifting, you stay in shape, you know, like, yeah now and why this i've been thinking about that a lot actually because i think that i'm a completely different maybe spectrum of people that are either thinking about doing 75 hard or have heard about it and think it's not for them because they're in shape i think there's a different level between like people like you or like b should like maybe needed to lose weight and i think that people look it as like the worst thing or as like a challenge to lose weight. Like that's not what it fucking is. Like I didn't need to lose any weight. I really didn't even need to get in better shape in my

mind. Um, but it wasn't really the physical part for me. You said something a while back and it was, you know, show me your fucking bank account, show me your body, show me your business, show me your relationships. And then I'll take advice from you. That's right. And I was like, damn, that's pretty good. Cause I was like, I'm in pretty good shape. And then I was like, my relationships suck right now. And I'm drinking like more than I know I should be. And I kept just messing up relationship after relationship. And I was like, it's not the people that I'm with, it's me. And I'm like, something's going on here. And we always make the joke. Me and Cody was like, if Priscilla says that it works, it probably fucking works. You should probably try it.

So he had tried to do it a few times and I was like, I can do this with you. Let's do it. But for me, it was really, I was in fairly good shape. I knew I would get in better shape. And I'll talk about my fitness journey and whatnot later. But I mean, I competed and did a bodybuilding show when I was like 19, but it was teens. And I just wasn't for me, but I was always in good shape. But I knew that my relationships needed work. My business needed to work. My finances needed to work, things like that.

And I think that that was a big problem for me. So the reason that I got into it was because I heard you say that. I was like, I need to round out some shit. Like, well, I'm not perfect. Neither are you. There's a long way to go, but I knew I needed to round out my shit. I couldn't just be in shape and use that as a crutch. Like, I think you use your business as a crutch for not being in shape and you realize like, this is bullshit. Yeah. Absolutely. I did, bro. A hundred percent. I, you know, dude, you're running a nine figure business at 350 pounds. That's not a fucking win. Yeah. You know what I'm saying? Like I'm drinking every day. I'm fat as fuck. I have problems with my relationships, problems, not, you know,'m saying like i'm drinking every day i'm fat as fuck i have problems with my relationships problems not you know my marriage but yeah you know friendships and just in general

i'm fucking angry you know what i mean and um i can relate a lot to that i appreciate you understanding uh very clearly that this is not a fitness program you know i think that's cool to have someone on on the on the show talk about like that because so program. I think that's cool to have someone on the show talk about it like that because so many people do think that it's a weight loss challenge. I mean, bro, you see it. Some of the shit that I see these people say on the internet is absurd shit. When you started the program, what were you expecting to get? Was it just the expectation that you were going to sharpen up these other areas?

I don't know. I really don't know if I knew what to expect. I knew I was going to get in some pretty damn good shape because I know my body very well. And I did a macro-based diet, probably a little bit more extreme than anyone probably has on the program. Yeah, you were fucking shredded. Yeah, I was like 3.6% body fat at the end of it. It was not maintainable, but I got down pretty low. But yeah, I mean, I treated it like, I don't know what I'm going to get out of this, but I have a lot of respect for you. And I was like, all right, if somebody is where I want to be in a lot of the aspects of where I want to be, I'm going to

fucking take advice from them and I'm going to do it. And I looked at it as I'm going to do it exactly the way I always laugh. Like not one chocolate chip, you eat a fucking chocolate chip, you put it back. Like I'm a psycho like that. Like you and me are very similar when it's like, that was, I listened to 208 again, again, again, again, again, before I did it, had my girlfriend listen to it. So you understand what I'm doing, have my family listen, this is what I'm doing. So you'll never ask me questions, but I didn't know what to get, but I knew like, I'm going to get in better shape. I know my relationships are going to benefit. I need to fix something. I need to stop drinking. That was a big part of it. Cause the social drinking so easy, like Sal's talked about it. Like people come in town, you go out and you

have drinks and things like that. We're in mortgages and mortgages like finance, you drink on Fridays and Saturdays and Sundays, and then growing up. It's part of the business. That's what you do. People don't understand that. Like, it's not like, dude, when you're running a business like that, you know, part of the business is the networking aspect that you're going to have to, you're going to have to do. Correct. You know, we, we have people in here every single day that, you know, want to go to dinner or want to do the thing.

And for you guys, it's no different. It's just, it's, it's over the weekend building relationships, you know relationships. People don't understand that's a cultural norm inside the building of businesses. So it's very hard to get away from that when you're so focused on the business because you don't want to be the weirdo who's sitting with the guys that you're potentially going to do business with and being like, yeah, I'm not going to drink. And then you're socially rejected because you're not doing the thing. But you know what I found out? I would like to hear your take on this. Not drinking actually puts yourself in a state of leverage over everybody else. You know what I'm saying? Instead of you feeling like, oh, you're socially awkward, it makes them look at you like a leader and like someone who's in control of their thing so i found it to be super beneficial yeah it rises you above people

and they're going to come with you and i've told him like people are either going to come with you or they're not and that's okay like i'm okay with losing people like i've definitely changed from the people that i hang out with a ton and it doesn't mean that i don't like those people it doesn't mean you can't be friends with those people i'm just on a different path than they are right now and i'm completely fine with that. And even doing 75 hard, I had a lot of people were like, well, you know, some of my closest friends were, well, the second workout, like 45 minutes outdoors, like I can run pretty damn far in 20 minutes. And I'm like, it's not the time. It's not the distance. It's what you're doing it

for. It's to be away from technology is to be outside. It's to be alone with your thoughts. It's to exercise. I just knew like being outside, doing different things like that. I didn't care if I wasn't drinking with people. I knew that people, the right people would come with me. And it's funny because now your business is doing so much better. My business is doing so much better. Our entire office is so much better off. My office is down 220 pounds this year. Dude. It's unbelievable. Everybody in that office, I've had half the offices on 75 harder completed it. Cody completed it with me. There's a funny story. We were laughing on the plane. There's a kid that works with us. And the first day he was there, one of the first days I was like, hey, does anybody want Starbucks?

And I just drink black coffee with ice. Like I'm drinking it for the content, not the taste. Like I just want the fucking caffeine. And that's, we all drink black coffee. And he goes, yeah, can I get a vanilla bean frappuccino? And I just said, no. And that was it. And no one else asked for a coffee. And then I got to the office. I was like, what the fuck is that? And I knew exactly what it was. I drank it when I was six. And I was like, yeah, we don't drink that shit in here, buddy. And he's down like 45 pounds now and he changed life. And

his wife's come up to me and been like, I'm so appreciative of what you've done. So I mean, to back to what was I going to get out of it? I knew that it would help everybody around me, but I knew for me, I didn't really know what to get out of it, but I knew that I could bring people with me and I'm disciplined, but I need to try to get closer to your level of discipline. I respect everything that you do. So I was like, I'm going to do this. I appreciate it, man, but I think you're doing just fine. How old are you? I turned 30 yesterday, bro. You're fucking, I'm 14 years older than you. I know you're doing fucking great. Yeah. You're doing just fine. How old are you? I turned 30 yesterday. Bro, you're fucking, I'm 14 years older than you. I know you're doing fucking great.

Yeah, you're doing fucking great, bro. I appreciate that. Yeah, it's awesome. Appreciate that. Yeah, remember, I didn't figure this shit out until I was like 38. I know. You know what I mean?

Think where you're going to be in 14 years. I'm coming. Yeah, I know you are. I'm going to come hang out with you. Yeah. And say, hey, let me in on a little of that. Look, dude, here's what I love about that the most, man, is that you guys are bringing your people with you. 100%.

That's the best part about that, man. You guys own a company where people come in and they work and they learn and they're getting exposed to this whole entire different level of development that you're not going to get in most places. Like, bro, you're not getting that at any other mortgage business in the world, right? No, not at all. And I'm sure there's a couple guys listening that are like, well, fuck you. I own a mortgage business. I keep my people.

Okay, good for you too, but it's rare, all right? And I'm cool with that. I hope that other brokerages look at us and they're like, yo, we need to take some tips and points from those guys. Like, there's tons of business for everybody. I want them all to be successful, but we're building men inside our office

and that's what we need in this country. And we're building men. And the first thing you got to do is get your ass in shape. Yeah. I always tell my guys, I told them when we flew out here for my birthday, I'm like, the only thing I want from you guys is I want you to make a shitload of money and I want you to be in shape. So your kids inherit those habits. That's all I want. We'll build men in there. They can write loans. We'll teach him that stuff later, but I'm trying to build things. And we have younger guys in there. His brother works for us and he's 24 years old the other day. And I'm like, dude, I've made so many mistakes in the last 10 years. And luckily, like I was able to make a little bit

of money when I was younger, spent all of it. And I learned that lesson. So I'm just trying to teach these guys. Some of them are a lot older than me. Hey, these are the lessons that really fucked me up and 75 hearts helped me fix a lot of them. And I just fixed them. It's not like last 10 years. I've been great. I've been fixing a lot of stuff, but I'm trying to teach these guys, Hey, these are the things that I've done. Don't make the same mistakes, save your money, do these things. And you have to be in shape, like personal excellence. Like you and me talk about it all the time. Like you can't be good at work when your relationships are a shit show or your body's out of shape because you're not confident. You have no confidence in your stress and your mind is everywhere else. I need you focused at work. And the first thing is being in shape. Yeah, bro. It's everything. You know, people,

people really, I discounted that for a long time, dude. I thought, I thought as long as I was making money and as long as I was running my business that i could use the excuse and say yeah dude i'm working a hundred hour weeks you know what i'm saying like i thought that was a and real talk i mean okay 98 of people buy that shit right like you're rolling up in a rolls royce and you're doing well yeah and and you're fat and people are gonna be like yeah he's fat but he's also killing it yeah and and that's acceptable that's acceptable. But at the, at some point in time, you have to be real with yourself and you've got to like analyze the entire package and, you know, winning in one area of life is not a win. You know, that means you're, that means you're proficient in one little part of the

entire puzzle. And while that's good, because most people aren't proficient in any of the parts, it's not a win. And for me, man, I think just coming to that realization, that happened to me in about 2014, 15. And it took me a while to figure it out in terms of what that actually meant. But I think just coming to that level of awareness is a massive step forward for most people. You know, most people never think like, man, I really need to have my stuff together

in order for me to like do what I'm trying to do. And because of that, what ends up happening, bro, is these people live their whole lives in a body that they're not happy with making an income. They're not happy with, in a, with a relationship they're not happy with making an income they're not happy with in a with a relationship they're not happy with with friends they're not happy with and they kind of look around and they're like well fuck this is what i got and it doesn't have to be that way you know and and dude what i really appreciate about both of you sitting here right now um is the fact that you're so dedicated to bringing the other people with you man because dude that is that is the ultimate that's what we need right now in the world. We need especially young leaders like you guys who are understanding what's going on,

who are saying, okay, business is business. But first off, let's get the vessel right. Let's get your mind right. Let's get your body right. Let's get your character right. Let's get your integrity right. Let's get your confidence right let's get your your character right let's get your integrity right let's get your confidence right let's get yourself and then that unlocks all the potential to go into business and kill it you know and dude like you know i can't say this without it sounding like i'm bragging but you know i thought i was quote unquote rich you know what i'm saying

but like i had no idea i had no idea how much better it was going to make my life to start taking these things serious. 100%. And not just from a financial standpoint, but from in every direction, friendships, relationship, how I feel about myself. And until we could truly get these things unlocked, I mean, dude, if you really look back to what you're able to accomplish before that, it's almost like you look back and you're like,

holy shit, I can't believe I was able to do that. I can't believe I was there. Yeah. Like it shows you like, like we're actually pretty capable even when we're not trying that hard. You know what I mean? 100%.

Yeah. Hard work will get you pretty far. Yeah. But it's being in shape is everything. I mean, it's what you put in your mind, right? You talked about the other day, like what you put in your mind is most important thing yeah i've just completely switched i love music i've tattoos music all over my body like i love music but now when i drive to work i listen to you or i listen to ed or i listen to deer deck

or somebody on the way in oh rob and then i drop that to the guys in the office so cody does the same thing and that's what our message is in the morning like oh this is really good i'm not coming up with all of it like i'll tweak certain things but i'm getting it from you guys um now where are you guys at we're like scottsdale arizona billboard area cool yeah kind of phoenix built more word sal and then we're hiking came back were you there not this year i wasn't i didn't think so i went the year before yeah i drive down that road every morning and yeah it's funny that you guys ever do it yeah it's hard as hard as fuck bro. It is hard. It is hard I'm glad you said that I'm in pretty good shape. It is hard. Yes. Yeah, you know Corey Upton fitness you follow

Yeah, yeah, so he's my trainer and I'll talk about trainers in a second, but he would always be like, hey Let's go hike we would do it every Tuesday morning But then it got to the point I was telling DJ's like we're not actually hiking together Like you're just fucking running up the mountain and you're just waiting for me to get to the top like yeah it is very hard yeah it's not like dj was just talking he's like that's a bullshit mountain did he tell you the story about it dude no so we we showed up like a half an hour earlier than everybody else the first time we went out there to do it and we started up the mountain because i was like all right well we're gonna have to start because it was like 250 people that were doing it with us and i'm like we're gonna have to start or we're gonna get caught up in the conversation and it's gonna be like way harder so we started and we got like

we we went up the part you know where there's the the handrail yeah rail yeah we we went up the part and we got like i don't know i don't know maybe 10 minutes past that yeah and i'm like i'm like pretty gassed and i'm looking at dj and i'm like we pull off to the side of the trail and i'm like i'm like pretty gassed and i'm looking at dj and i'm like we pull off to the side of the trail and i'm like man i'm like we got to be like almost there bro it's deceitful there's like these these walls and you're like that's definitely it and there's another set of walls another set of walls and so we look up dude and there's like this line of it looks like ants like way up there oh yeah and he's like no man that's it i'm like that's got to be a different trail man that's like not the same one he's like no that's it and i'm like no fucking way yeah

it's so like as i'm like thinking in my head i'm like fuck i'm like i wonder if i could just go down i'll pretend like i just went up there like i was being a total bitch oh yeah it's hard and fucking right as i started thinking that they got the people pulled up uh like right behind us from the group and they're like andy are you already done and i'm like thinking about it fuck i'm like no i gotta like i couldn't like i could now dude 10 years ago i would have bitched out and be like oh yeah i already went and did it but dude it's hard fuck it is hard it is i always laugh because cory's uh you always talk about the trainer thing i wanted to bring this up is he uh was training me during 75 hard. And you're always like trainers are like, oh, it's bad for you. It's hard to drink too much water. He was like, this is fucking awesome because it was so good for his business too. Like he was the main person that like posted my stuff.

I think you may have even seen it on his story, but he was like, look at the transformation, you know, Connor did through 75 hard. And he was like the greatest thing ever for his business. And he's one of the best trainers in Arizona. I mean i mean he is very well known he's ifbb pro like you know he's it's the good trainers understand they understand yeah here's the difference you got a lot of internet trainers that are like very hungry to like push their way onto you right so like if it's not their way they got to attack it because they think it threatens what their way is yeah but the good trainers the trainers who actually understand what the fuck they're doing they understand that it's an open protocol program where you can program in

the diet you can program in the training and it's guaranteed to produce tremendous results and the trainers utilize it to produce those results yeah it's fantastic it's the best thing you can do for your business. Yeah. But like, it is funny because the personal trainer internet scene is, it is what it is. I've never understood that whole thing. Like if you can't go to the gym on your own, you're going to hire somebody online to pick you up.

If they're not physically there, I've just never understood that part. Yeah. I always said the biggest pet peeve too, is you look in the gym and you're like, is that guy training people like i've just always had a thing like it's kind of why i look up to you like if you don't have the things that i want i'm not going to listen to you like taking advice from a trainer is not in good shape doesn't make a lot of sense yeah i i you know i think there's way more trainers that understand what we're talking

about than don't i agree um but it's the it's newer ones. It's the ones trying to make a name for themselves. And they always come on and they fucking bash 75 hard and then they get fucking destroyed. Yeah. It's a beautiful thing. It's a terrible idea to do that. But yeah, dude, I don't know what that is. It's weird because not just the trainer thing,

but the online advice thing, just like even know even in entrepreneurship or anything it's like dude like a lot of you guys just must be a glutton for your own punishment like it makes very very simple sense to me common sense that like i'm not going to listen to someone who hasn't done what it is I'm trying to do. And it's like the internet has become this thing where everybody's giving their two cents, everybody's giving their advice, and nobody's stopping to ask, has this person ever done this? Have they ever actually built anything?

Where could I order their products? What business do they have? Where are their employees? Where is their headquarters? What do they look like? What's their lifestyle look like? it's like all these qualifying questions it's almost like they don't get asked anymore and people are just like oh i like what that guy has to say so i'm gonna follow him yeah it's like well listen dude if you really want to get results you're probably not gonna like

what most of the people have to say to you because it's gonna be hard it's gonna be something that you're not that's what a good coach does a good coach tells you the truth yes hey motherfucker you're i mean dude look i don't coach people directly but if i did i could promise you you probably wouldn't like what i had to say most of the time you know and i don't understand what that is is that is that just internet culture is that like i mean it's just people don't i mean culture is different now this is dumb motherfuckers people is that what we're it's just people don't i mean culture is different now this is just dumb motherfuckers people is that what we're talking about here like people are just lazy too i mean you always say you can get door dash to your door in 10 minutes right so people want

bro abs in 10 minutes yeah but bro how can you look at someone who's not done what it is you want to do and then take their advice seriously i don't know like i don't know either i think it's complete common sense blows my mind yeah i, I've thought about this lately. If Instagram turned off, right? Because it's a business and business is closed. If for some reason Instagram turned off, could you survive and pay your bills? Yeah. There's a lot of motherfuckers right now that would just be completely toast.

Yeah. Or if their internet went down in their city, if something went wrong, like it happens in other countries for a month, you'd be toast. Yeah. You guys, we'd be fine. Yeah. We do everything by the phone. Phones are fine.

Yeah. I don't need the computer. Yeah. Like, we're fine. It's Instagram. Everything we do could be turned over in person in 24 hours. Retail. And that's a good thing.

Like, we think about that. We work off certain types of leads and we're like, if these go down, if Instagram goes down, we're not online coaches. Like, we're good. Yeah. We'll be fine. Business is still going to roll. I really admire that from your standpoint. Cause you don't have to have retail. You can do totally well online, but you're still running it. Yeah. So dude, what do you think when you think about 75 hard and what, what you've gained from it? I mean, what's been the biggest difference for you? I keep coming back to relationships. I've been with the same girl for three years,

kind of on and off. And it was completely my fault because I was working on relationships. So I've always been in good shape. That was something like fitness for my whole life. I felt like I drank too much because of the industry that we're in, but I just use that as an excuse that everybody does it. My relationships were suffering because I was like, didn't want to settle down, wanting to keep drinking, wanting to keep partying and doing these certain things. But I mean, drinking water's easy, right? You don't gain a lot from that besides being healthy.

And it's very easy to do if you're committed to it. But the biggest things for me was my relationships. Like I feel so well-rounded in everything right now and I'm not perfect and never going to be. There's a million things. Yeah. That's the whole point of this. But I feel like my relationship is better than it's ever been. Um, her girlfriend's name is Nicole. She's amazing. Um, she's extremely supportive. She did face two with me, like the best that she could, like her version of it. But,

and she was like, Holy hell, I can believe, can't believe what you're actually, I get it now. Like this shit's hard. I'm like, yeah, it is hard. It's supposed to be hard. It's supposed to be inconvenient. Um, my relationships though, my is hard. It's supposed to be hard. It's supposed to be inconvenient. My relationships though, my relationships are so much better with my family. I'm seeing my family more. I've made it more of a priority. My drinking, I rarely ever drink now. And I just don't see the point.

Like all the bad things. And you've said before, like relationships, 99% of things that happen in relationships or fights is because of alcohol. So why don't I remove it? And now that it's removed, wow, weird, it works. Everything's better. So I would say relationships-

It makes things quite a bit easier. It's unbelievable. And I look at like you and Emily and you guys don't post a ton of stuff on social media and I don't either anymore. And that was a big thing was post everything, let other people fuck up your relationship and like have their opinions.

I'm so happy with everything that I'm doing because I was telling these guys, I think you and me are like, recluse is my favorite word for me. It's not that I'm doing because I was telling these guys I think you and me are like recluse is my favorite word for me for sure it's not that I want to be but that's just kind of how I've learned to stay happy and really see the benefits of what I've done through 75 hours kind of be a recluse and stick to my own thing and work on myself mm-hmm you start to realize you don't need any of this other shit I don't you know happy I don't yeah that's that's what

it's been for me too bro I've definitely become more reclusive and less social since i started the whole live hard program but not because of what it takes to do it yeah it's but it's because of the choices that i make you know like you know how like when you first start 75 hard the first time and you're like fuck i'm not gonna have time for any of this stuff i'm so busy already but what you find out you know like three weeks in you're like holy holy shit. I've been wasting all this time on nonsense Yeah, so for me dude, like it's more so I've just been able to identify Where my time is is it's spent? Wisely and and outside of those things. I just don't give it to people anymore

No, you know and the internet we could go on and on about that but like bro it's really none of your guys fucking business what i do at home you know what i'm saying i come on here every fucking day i give you what i got that's my product and if you don't like it fuck off i could you know more yeah like dude all these people on the internet they always asking us personal business like when are you guys gonna have kids well motherfucker i can't have kids it's none of your fucking business yeah you know what i'm saying like yeah it isn't yeah that's what i'm saying like these people you should do this or you should say this or you should say this you know what you should do is shut the fuck up and that's where i'm at with it so i just stopped posting the shit i'm like sambo right now yeah yeah i'll post fitness stuff keep my guys in the

gym rolling like hey i'm still here every morning like i'm here yeah but that's it it's it's weird dude i've never gotten into the people who who put their marriage for sale on the internet or their their relationship i for some dude i've never seen it end well yeah you know what i'm saying some people it's just i've learned for me it doesn't work and i shouldn't do it and i'm just happier now yeah i agree i took that from you for sure yeah i agree man i'm i'm much much happier just keeping my business to me and it is what the fuck it is yeah you've got you emily and the pups and i've got nicole and i have a great day named wally it's like 140 pounds yeah he's two and a half yeah i hang out with that dude all day long

before i hang out with people yeah dogs are the best they're the best man yeah yeah man so on this all you know you've been training your whole life you're you're obviously in great shape dude um out of the things that you think were a challenge with 75 hard what what would you say was the most challenging and what would you say was the easiest shit the whole thing's hard dude i mean it's not called fucking well depending on who you ask yeah i know 75 easy it's hard it's hard as fuck yeah i'm like come from somebody like my dad um played professional football and was like always working out and we did p90x together in high school like fuck yeah i was kind of a yeah tony horton remember yeah yeah he got like

really sick or something something happened happened to that guy. Really? Yeah. Bro, he crushed it with P90X. Dude, he was a man. That's all I did. In high school, we did P90X at the house. I was a psycho. I would run back and forth in the pool with a weight over my head. I was around good parents for a long time, and they're still together, the best, Doug and Lori.

I always was into fitness stuff. So for me, I was like, all right, this fitness part of this can't be that hard. I think the easiest part for me was probably the reading in the water because water is just, you got to start early. And I'm a big believer in like, do everything exactly and make sure there's no error. Do you fuck it up? Because I don't want to finish this and be like, oh, those two days, I didn't really drink that much water. And I always just thought like Andy would know if I cheated on it.

Yeah. I would know and I'd be like, damn, I wonder what it would have been like if I really did it. So I just carried a gallon of water around with me and I filled it up every single morning and I didn't drink anything else that has black coffee. And I would just, until the gallon was gone

every single day, I didn't do the like, oh, I got to drink like 80 out of those water bottles or so. Like, no, like I'm going to drink a gallon and when it's gone, it's gone. I know I drank drank so that was pretty easy um the reading i i read uh sean whalen's book uh was it make shit happen like you can read that book in two hours i probably read it five times yeah i read magic uh power of thinking big um and then unreasonable hospitality which those are the books i read so i think unreasonable hospitality is great book it's unbelievable yeah that's literally how we do everything in our Unreasonable Hospitality is a great book. It's unbelievable. Yeah.

That's literally how we do everything in our business is off of that book. For a business book, it's one of the best. It's highly underrated. It's unbelievable. Yeah. It's gold. It gets better as you read it too. I've given that to a lot of guys.

Bro, the best story in that book is the hot dog story. Oh yeah. It goes out and gets in a hot dog. They wish we would have had a hot dog before we left and they go out. That was amazing. Unbelievable. Yeah. That's how we try to do things here too. That's what we're trying to start doing. It's those are the little things, dude. Those are the little things. The hardest part though, for me was probably be someone

that's in shape. Like I said earlier, like there's so many people that look at this, like I'm already in good shape. I don't need to do this. Like that's, that's for people that need to lose weight. Like I could drink water if I wanted to, I could do two workouts, but I don't want to, I worked out six days a week for the most part, but not like really hard. It's the two workouts when you're busy and you're running a company and you're doing shit all day. I'm up at five and I go to the gym and then I go straight to work all day. And then I come home. The last thing I want to do is work out again. When you don't need to work out, it's hard to be like, all right, I got to do 45 minutes outside and start to get dark and you're like me running is

it really gonna make me in better shape but knowing you have to i think the second workout for me was really hard and i'm a psycho about it because you'd be like can't do it in your garage you can't do it so i would literally we'd get home from nicole rollerblade and i would run and we'd get home and they'd be like six minutes left and she'd be like oh let's go in the backyard and finish she would open the garage and go through the house and i would make sure i went around the side of the house out the gate i can't have a roof over me yeah because that doesn't count and i'd be doing push-ups that's how it's supposed to be done that is how it's supposed to sound it makes you sound crazy no it's not no we're not crazy they're fucking crazy like dude this is something that i'm glad

you're hitting on because a lot of people really do not understand the program. They really think it's some sort of fitness challenge, bro. This is not a fitness challenge. This is about you correcting your mindset so that you can open up a realm of possibilities that you have no idea even exists. Okay. A lot of you guys are living in the fucking dark, bro. You don't even understand what you're capable of. You guys think that this is overkill. I got this dude who hit me up a year or two ago, and he's pretty well known. And he's like, Andy, I did my outdoor workout in my garage. Is that acceptable? And I'm like, fuck no, it's not acceptable, bro.

Yes, start over. Yes, go do it again or else you fucking fail. Like, I don't understand what it is about this shit that people, you know, it's, you know, what's interesting to me, bro, is how many people who clearly do not have their shit together whatsoever feel like compelled to make changes to the program or substitutions or compromise when the whole reason that they've come to the program and the whole reason that they've like thought man I should do this is because of the substitutions and compromises that they have made in their

lives that they're not even aware of the reason your life is a shit show is because you compromise fucking everything this what we're trying to do here is recalibrate your mind frame so that you understand and can be aware when you cut these corners, when you start to compromise. Because, bro, your life doesn't just fall apart in a day or an hour or a year. It falls apart with that one decision that starts like this. Fuck, I know I'm supposed to be working outside, but I'm just going to do it in the garage. I'm going to open up the windows and open the garage door, and I know it's raining and that's where it starts, dude. And then it, and then it, yes. And then it gets more and more and more. And now all of a sudden you're

barreling down this slippery slope, going right back to where it is that you tried to escape from. It's like these people who, who celebrate 75 hard right after they get done with the same shit that got them in the place of dissatisfaction like that doesn't make any sense to me now it might have made sense to me in the beginning like when i for the first time i did it like an accomplishment i was like damn all right this is a big deal but like dude let's be aware. Like when you reward yourself with the same behavior that puts you in the place of dissatisfaction, your shitty eating, your drinking, your partying, okay, your sloth lifestyle, and you reward your progress for 75 days going right back to that behavior, the behavior that made you hate yourself. How does that make any fucking sense?

It doesn't make any sense. You said it the other day, you're a motherfucker. You're not qualified to make tweaks to the program because everything that you've done, I think about this every morning. What's your last thousand days look like? Yes. I don't believe that I was brought out here to speak to you or we got in touch because I did 75 Hard.

It's because of the work I've been doing for the last 15 years. You just saw 75 days of it. And that's really where I buckled down and got my shit together. But it's the last thousand days. Like my last thousand days haven't been good. My last 200 and whatever we're at right now have been pretty damn good. And our business is doing better than it's ever been doing. My relationships are doing better because I'm not making any fucking tweaks because I'm not qualified to make any tweaks. I think people that I work with and that I'm friends with are like oh you've been in pretty good shape and like eat pretty well like no like i might look like it on the outside but there's a lot of shit i gotta fix i'm not qualified to make the tweaks and if i'm not qualified and you're not qualified to make the

tweaks the people that are out here saying like i'm gonna make a tweak that's where it starts and that's the last 999 days yeah dude how how here it confuses me brother because i'm like look around and i'm like bro you you live in a shithole your bank account looks like shit your body looks like shit the stuff that comes out of your mouth sounds like shit your relationship looks like shit the person you're with looks like shit your whole life looks like shit bro but you think it's okay to like justify changing something because you like at what point are we where are we fucking malfunctioning here bro like where where are you guys not connecting like motherfucker the reason your life looks the way it is is because you have a bad track record of choosing poorly when it comes to making adjustments to the

things that you're supposed to do you You have become conditioned to telling yourself the easy way every single time something's supposed to be done the right way. Like your entire life, the reason it sucks, bro, is because your entire life is a compromise. It's the result of all the things that you knew you were supposed to do that you decided not to do because it felt hard in the moment. And then you look around and you're like, man, I need to change this. And then you look at the program that's changed millions of motherfuckers lives and you say, well, fuck, I'm going to change that. Like your whole problem is this attitude that you're not aware of the compromises that you make in every single, every single area of your life. And to me,

dude, it's like, I used to get really mad about it. Like I'd see these people and I'd be like, of course, that's the person that thinks they should change this, you know? And I would get pissed and I go on my Instagram and fucking rant about it.

But now I'm just like, well, fuck them, dude. They're going to fucking end up exactly where they're going end up it's the little things too you ever notice that the people that are out of shape there's a bunch of shit in their car yes yes there's trash all every time there's shit in there their car's dirty bro when i used to hire people myself i would go look in their car before i even fuck it's like they would come in and be sitting in

the interview and i would walk out and look what they drove and look inside their car what they what the inside of their car looked like and if it had like mcdonald's and in it bro automatic no yeah automatic no yeah because you know that their bank account looks the same way you know that their brain works the same way and like i can fix that stuff like we've got guys that come to the office and i'll be like i'm gonna ride with you today and they're like you have a nicer car i'm like yeah i'm just right with you it's cool let's go get food real quick yeah and i'm like yeah clean your car like what is what is this shit? And I get back in it next time. It's spotless. I'm like, Hey, this looks good. I told him one of our guys drove

a shit box and it was just crap. And he ended up getting a toad and he just left it at the, I'm like, you know, why don't you just leave that car there? He never even went and got it. Now he bought a Range Rover. Every time you get in that car, it's spotless. It just got promoted at our company. Well, at some point something switched for him yeah i'm saying it was us doing the same five hard like hey you're either coming or not yeah i love it dude i love it man so when you when you look at like the benefits you've had outside of the physical benefits and outside of the relationship benefits where have you noticed the biggest benefit? Probably in our business and me being present more at work

and being able to focus on work. So I've always said, if your relationship's messed up or you're out of shape and you're not working out, it's really hard to come into work and focus on work because you got a million other things like you know better than anybody

when other shit's going wrong and then something goes wrong at work. This month's over, forget it. like oh you're pissing me off like the you know your employee's not really pissing you off your team member's not pissing you off it's because your shit's out of whack yeah so we always say check it out the door but if you got something going on like bring it to us and we'll talk about it we'll fix it but don't bring your shit in here like get your shit together i think for me it probably been work. I've been able to like much, you know, focus a lot more on work and kind of dial in and people are dying right now. And no one's looking for office space and mortgages rates are 7% and we're kicking ass. And we're going to have 20 people next month. Now our goal is to have 50 to a hundred by the

end of next year, if the market permits it. And the only way we can do that is if we're dialed in and like, we both did 75 hard together, me and Cody, and that was the kickstart of this year. And our whole office says, we've just ignored the noise of like rates and things suck. And nobody's working out right now. Just drink, the market sucks. We've ignored all of it.

And work is so much better because of honestly 75 hard. I mean, beat a dead horse, but that's what we're talking about. It's the truth. I mean, it works. Yeah. I mean, look, man, five hard i mean beat a dead horse but that's what we're talking about it's the truth i mean it works yeah it i mean look man it wouldn't have billions of hashtags billions of mentions on tiktok if it didn't fucking work you know it's it i i learned something new about what it's done for me literally every single day and when i think of the level of operator i am now versus five years ago or even 10 years ago, it's not comparable.

I would not be able to do what I do had I not developed the skill sets that this program helps you become aware of and then finally tune. I think one of the biggest things about 75 and Live it's the awareness, man. You know, like a lot of this stuff is like, people will understand it once they start to see it, but because they're so, they're living such a passive life where they're kind of just taking what they can get. They never really understand the awareness piece of it. And if you really want to break 75 hard down, what it does for you is it makes you aware of your own internal dialogue that is constantly fighting back and forth between what you know you're supposed to do and what you feel like doing in the moment.

And I think that's the biggest benefit that most people get out of it. The first time they do it, they become aware. But then over the course of time, what I found is that most people start to understand that there is no permanent solution to these skill sets, right? It's like taking a shower. There's a reason we take a shower every day. It's not because we don't need it. And when you think about like what this program actually does, when you talk about sharpening the skill sets of discipline, fortitude, grit, perseverance, learning how to build confidence, learning how to build self-esteem, you know, the ability to endure hard times. These things, when you don't sharpen them, they get rounded off. And when they get rounded off, you compromise. And when you

compromise, you compromise more. And when you compromise more, you find yourself at the bottom of the mountain that you've already climbed that ends up being, you know, demoralizing. And when I really, you know, sit down and talk to people about it, one of the things that I hear in common the most is, uh, is the awareness aspect. You know, like most people are not aware of those two voices that we talk about, you know, the bitch voice and the boss voice. They, they, they know there's like this internal feeling, like I'm supposed to do this, but they can never really identify what that is. And so they're either hyper aware of one voice, which is usually the bitch voice. And then, yeah. And then the other voices is, is, is not, they're not able to even hear it. You know what I'm saying? And then as you get someone who's following the program, those first three or four times where they like are really sore

or really, you know, worn out or really tired or have to go out at one o'clock in the morning and hit a workout, their boss voice starts to grow. And now they become aware. I'm just interested to hear what you think about that. Well, I think people are so unaware of like what it does to be in shape too. I mean, you can run your business and I think you ran your business for a long time when you weren't in the shape that you wanted to be in. And everybody, when you first meet somebody,

and you say this all the time, and I actually am lucky enough, Andy Elliott works out the same gym as me. I see him every morning, we work out together. But we always talk about like, when you see somebody, you look at what they look like and how that's the first thing you do. That's how you judge people. That's how people get into relationships. Yeah, I know. He's like, hey, I just got back. I'll see you later. Yeah. But people look at you and they're like, what does this person look like? And then I either trust you or I don't trust you to follow through with shit. So you can, you know, like when you walk in a room and you're in shape, people respect you. And we'd talk about like, it's the number one thing that nobody else controls. Nobody else puts it into your brain. Nobody else lifts the

weight for you. Nobody else puts the food in your mouth. And people know that motherfucker is disciplined. That motherfucker can at least stick to something. It looks good for a reason because he can do things. I always say my big, why do people be like, why do you do what you do and why do you work so hard and what have you and like, why do you want nice things? I never in my life, whether I can have kids or not, want my kids to ever be like, why don't you look like him? Why don't we have a house like that, dad? Why don't you drive a car like that?

And I don't ever want the answer to be because I didn't fucking work hard enough. There's no other excuse. There's not, well, I didn't have the right circumstances. Like people come from nothing like Carlos Reyes from the dirt, right? He's got nice shoes. He has a Rolls Royce. I see it all the time. People come from nothing and can do things. I don't ever want my kids or my nephews or nieces to be like, why don't we have a house like that? Why don't you look like that? I never want to say, well, because

I didn't work hard enough. And that's what I try to instill in the guys in the office is, hey, I want your kids to inherit these habits from you. You control this, you control this other 75 hard is the best thing is because it's completely up to you. No one can drag you around the block on your runs. No one can lift the weight. No one can put the water in your mouth. That's my favorite part about it. And I think that's why I like the fitness industry because your body is a complete reflection of what you've done to it. So I think that's a big part of things is people are so unaware that people are looking at them and what they look like like people try to hide

behind their success or their flashy shit and people like why that guy's so fat yeah people say that dude i think it's a real thing like you know i i learned this because you know i was on the internet when i was fat and fucking bro every time i posted it was bro you're fucking fat and i'm at first i'm like fuck you and then i was eventually i was like shit i have fat you know the truth is the yeah the spade right the truth is the truth for a reason people need to hear the truth and being blunt with people is a good thing like we have guys in our office i'm like this guy finished 75 hard i'm like do you work out this morning every day i ask him about like, this guy finished 75 hard. I'm like, do you work out this morning? Every day I ask him about, do you work out this morning? Yeah, I did. All right, good. Do you work out this morning? Hey,

what are you eating? Like every day. Like I'm going to hold you accountable. Like until, because your habits, like people hide it and hide it and hide it. Like I'm going to hold you accountable. I love that, dude. It makes sense that you're friends with Andy Elliott. Like he, I just recently got to know him a little bit. And one of the things that I love about you and him is your sense of obligation to the team. You know, like when you talk to Andy and when I'm sitting here talking to you, there's a very high, and it's real, it's not bullshit. There's a very high sense of urgency and obligation for the people around you and the people coming behind you. And, and I understand that coming from Andy because he's the same age as me, but hearing that from a 30 year old bro, that fucking gives me a lot of hope. I think that's

really fucking cool because at 30 years old, most people are worried about their own shit and they don't understand that the way that you're going to take care of your own shit is by taking care of every single person around you and the fact that you figure that out and that i can sense this is a very real thing bro tons of respect for that that's a big big deal dude it's a big deal we have vision boards all over our office and like i saw one of the guys post on a story earlier his vision board by a desk but our office when you come in that's first thing you do is create a vision board you put some fucking effort into it yeah and we go over and they're all hung up in the office but yeah i mean i've always just looked at things as i had i ran sales teams for a long time

and my best teams were the guys that were happy right you take care of your people we always say we just take care of these people you pay them the right way i posted a couple months ago like why i do what i do and why we started the company is i want people to be paid fairly that people their employer is not going to change their pay pull the rug out from under them, like take care of them, take care of their family, make sure they can go spend time with their kids, things like that. They'll make money for you if they're happy and they'll stay forever. And in the meantime, you'll make money eventually. Yeah. And by the way, you get to watch them build their lives, which is the best fucking part. It's the, it's, it's easily the best part. It's awesome.

Everybody thinks when they look at business people and there is a lot of business people that don't give a fuck about sure people but those people flatten out and they eventually fail and I truly believe you know I've been doing January 1st be 25 years for me as an entrepreneur like officially right yeah like not selling lemonade shit like having a real business if we go all the way back I've been doing that since I was eight it's been 45 years yeah that's right bro it's a long time so the the thing is is that I could tell you guys this you know I know a lot of you guys you listen to the show and you sort of look up to me for the entrepreneur you know segment of my life

but dude it really is the best thing. The best thing is having people around you that better themselves. The very best thing is having people that don't get it at all, then fucking having it click over and then seeing them transform and then seeing them build success. 06.15 Yeah, to me, dude, that's where it's at, man. 06.15 It's awesome. It's the best feeling in the world.

Yeah. Seeing people like when I ran my sales team, I mean, I think I had like six people under 25 buy a house. Yeah. It was just the coolest thing. Yeah. And we're making money in the meantime. Like it's a long game.

I always joke, you know, you're like, I did this in 20 years. You guys can do it in five now, but I've been working in mortgages for almost a decade. And I finally start to feel like our company and like, it's been only a year and a half for us, almost two years is really starting to work. But I've literally been taking phone calls and just calling lead after lead after lead for almost 10 years. And now it's finally, I can't wait to see in 10 years from now, that's where I'm looking is in 10 years. So I can take care of these people. You know, if you lose a few along the way, that's attrition, it happens, but I don't want to, I want them to be so happy and compensated so fairly and never get greedy like

i've seen other people do to where we can run this thing for 10 20 30 years and then people can go do whatever they want to do that's completely fine with me but i want them to spend time with their families but also be in shape so they can be around their families and not have health issues and be able to make money and it sounds so obvious to people like you and me when we say like, yeah, me too. You work for these corporate companies and they want you to do this and that and PTO. Oh, I know it's Christmas or it's your daughter's birthday,

but you're scheduled. Like that's just never going to be us, but that's why we're selective with who we bring in. Yeah. You know, I think when you mentioned about the not being in shape thing, I think a lot of people have just never been in shape, like ever, like they've never, ever, ever been in shape thing i think a lot of people have just never been in shape like ever like they've never ever ever been in shape and i was fortunate enough to you know have been a decent athlete

growing up and i was never in shape as an athlete but i was athletic and there were times where i was like close to in shape yeah where i was still good at things, right? And I think most people have a hard time really grasping what being in tremendous shape will do for them in the other areas of their life, right? Like most people, if you've never been in shape and you talk about getting in shape, they always talk the same things. They talk about going to the pool.

They talk about going on vacation. They talk about going to a wedding. And I used to think that too, like, cause that's, that was how I thought of in shape. I thought that that was the main benefit. The main benefit was I'm going to go on this vacation. I'm going to look fucking jacked. Like that's what I thought it was. And if you think that's all it is, it's going to be very hard to consistently do the work to maintain that because you're not understanding what it really is. And for me, when this all clicked over and 75 Hard was born, I took it from an external validation to an internal validation.

I took it from, okay, I want to be in shape because i want to look good at the pool or i want my clothes to fit those are great things by the way they're great things but i i would say they are less than 30 of the benefit that you actually get from from being in good condition yeah and you know the confidence the self-esteem like you said the the way you feel like when you walk into a room and the the way you feel like when you walk into a room and the way that people treat you when you walk into a room, you know, these are undeniable things that unless you've actually ever experienced them over the course of a significant amount of time, you wouldn't really understand the value. No, you know? Yeah. And I think that's where a

lot of people struggle with it. Yeah, I agree. And I think I'm blessed to not, you know, have that problem where I need to lose weight in high school i was very skinny like i couldn't put on weight to save my life like a lot of times that's harder bro it was really hard for me and like as soon as we got on the football i was like i'm not running ever again like i gotta put on weight i think i put on like 25 pounds after high school like from 19 um but yeah i had like the skinniest legs ever and i always hurt my back when I was squatting. Now my legs are the strongest part of my body. Like I can move some fucking weight legs. Like, and I've trained legs for 10 years to make them look like this because I was always so

skinny. So people are always like, you know, like, Oh, legs are really strong. I must be, I gotta do that. I've been doing it for 10 years. What's the secret? I get people all the time. Hey, what do you do for legs? I'm like, uh, 10 years of working out. But I think it's being in shapes also for your spouse. Like you don't think that your wife or your girlfriend or your boyfriend is going to be happier when you're in good shape. You don't think the other spouses would be like, why don't you look like him? Like, I think about that shit all the time too. Like your spouse is going to come with you too. I think a big part of, you know, talking about being in shape and people have never, you know, understood it or like, well, my spouse is

also out of shape. So I don't want to make them feel bad they don't have to come with you they will or they won't and you're not with the right person but i think that people are like i've never really been in shape i you know it's not something i'm used to i don't know really what the benefits would be yeah you do you're just afraid to do it and if you take it for yourself and you get in shape your spouse will come with you the people around you will come with you and they're going to appreciate it too i think being in shape is not only for you it's for the people around you your family like i know you said your dad is in better shape sal's in better shape he's everybody everybody's got you did it yeah my my sal is my dad is my mom is everybody in this office is yeah i mean dude we used to have a culture five ten years 10 years, not even fucking, I mean, five, six years ago.

We're like, dude, we were all drinkers. Yeah. Like we all partied all the time, dude, like all the time. And ever since I started fixing this in my own life,

it's almost like people here don't drink anymore. It's like, isn't it weird? Yeah, it is weird, but it's okay. It is cool. Like it's cool because like 98% of the time it's better.

But like, I do kind of miss those fucking 2% of party times. Yeah. Every once in a while. Yeah. I always laugh at the story when you're like, yeah, we had this huge party night for my birthday with Keaton. Oh fuck. And I just think of that all the time.

I'm like, oh, we've had those. Yeah. For sure. A couple of years ago. Oh man. It was just different people. And like, those were good times, but I, I would never trade it. Yeah.

I wouldn't either. Never, never go back. There's no way. And i don't know how i even survived at that point i don't even know how people were around me i'm like how was i even efficient at all i think people are like oh you guys are crazy like 75 hearts like so aggressive it's not all about working out you gotta have a life too like a pretty fairly good life like yeah in a fairly decent house drive fairly nice car like i feel like things are doing okay and i'm not even close to where i want to go what's the life bro oh getting fucking drunk that's thursday friday saturday sunday all day and then you know being hung over on monday uh tuesday wednesday you get a couple decent days of of being clear in and then uh you know you go

right back to that's that's the life you saw what i posted my mom actually said this to me laurie she was like well you gotta think about it you know like you go right back to that's, that's the life. You saw what I posted. My mom actually said this to me, Lori. She was like, well, you got to think about it. You know, like you do this for 75 days. Like, you know, you really drink from when you're 21 and you're going to be 30. Like you've probably been in a fog for the last 30 years. Yeah. Because if you think about it, like you drink on Sunday. So that Monday you're kind of foggy, you know, Tuesday you have a glass of wine with your

wife or whatever in your house. And then Thursday you drink, Friday you drink, Saturday, Sunday, And you're always in that fog and you're never really clear. It's like a decade of being, I think if you weren't, now I look back and I'm like, damn, dude, if I didn't drink, I may be able to miss some things and like learn lessons. Like, absolutely. I'm happy that I did drink whatever, but it is crazy to look back. That's why these younger guys that we have that work for us. I'm like, dude, I'm telling you, don't get a DUI.

Try not to have a kid before you're like 30 and you'll be ahead of a lot of people. You know, like those are things that I did, like try to do that. It's just weird, but I don't miss drinking. And like, if we have a holiday party and stuff, like I'm not, you know, I won't drink anything, but I just like to be more focused and dialed in and clear headed. And you know, it's not that I don't drink and like, Oh, I'm this perfect example. I drank for a long time. I drank last year a lot, all the time. And I was doing stupid shit. But I'm just trying to tell people that are either thinking about doing 75 hard or whatnot,

there's so many more benefits than just like getting in better shape to it. I think there's a lot of people on the fence that like you always say, oh, you've competed or you've done a show. Not like this, you haven't. You haven't dieted like this. I got leaner doing this

than I did my bodybuilding show when I was 19 yeah well that's something that you learn like you you learn that in the you know here's what you really learn you learn that the idea of cheat meals and cheat days is bullshit oh yeah i used to be the cheat day king man i had to have the cheat day and i lived the whole week for the cheat day yeah and what i you know it's funny because you see all these fucking you know people on the internet who are like this is not this is not sustainable this is not this this is not that well look man you know the reason why you can't get past your own food addiction and your alcohol addiction is because every seventh day you're indulging in that yeah every single seventh day you're gorging yourself or you're heavily drinking and you think that's going to cure this from your life. You're just bridging the gap

between the times of abstinence and there's no real cure. And people will say, oh, well, 21 days makes a new... No, 21 days is not long enough. If 21 days was long enough, boot camps would be 21 days. Cultural long enough boot camps would be 21 days yeah right cultural reprogramming programs uh would be 21 days that's they're not they're usually about 10 to 12 weeks and for me dude getting through that first weekend of no cheating and no alcohol for me was like the biggest fucking win i've ever had in my life. Like I had never gone a full, you know, seven days without cheating or drinking. And that first weekend I can remember being like, holy shit, that was hard, but it wasn't that hard. Yeah. You know, man, I feel really good. Yeah. I feel great. I feel pretty

sharp right now. Yeah. It was amazing, dude. And I think so many, to your point, so many people are so caught up in the culture of alcohol and just terrible food decisions that they have a hard time imagining life without it. Because like, dude, that becomes your identity, right? Society. That's every commercial. Right. Is alcohol.

Dude. The drink. Like I get the same way with you now. I even like go places and I'm like, look at all these idiots. Yeah. Like, it's like not to be derogatory, but it's like, that was me. Like, bro, you know, I get on Thursday night to watch the football game like we gotta go to work tomorrow it's you start to see things and you're like all right i'm happy i did this dude i've had i had one half

of one beer the entire 2023 so far and it was on emily's birthday so emily and i went to brunch on her birthday and we were sitting in billy g's which is my favorite place to go uh my neighbor actually owns it he's a great fucking dude and they're great people yeah but i'm sitting there and i'm i'm drinking my stella i like stella and uh i'm sitting next to this like group of like brunch moms like they're they're like about 40 that's your favorite oh my god bro they it was so obnoxious they were all they were talking about was the money that they were going to get from whoever they were dating uh a bunch of far left political fucking viewpoints and these fucking ladies had no fucking idea what's going on in

the world and they were chirping and they and i heard this one lady say something about her her sugar daddy or some shit and like bro i looked at emily and i'm like we gotta leave i'm like i can't i can't be here like like if i stay here any longer i might go to jail you're gonna lose your mind yeah like i couldn't do it and i'm looking around it's 11 o'clock and i'm like they're drinking they're drinking they're drinking and then i'm listening to the shit they're talking about and i'm like holy fuck bro like the matrix is here that's what i was gonna say yes like here i'm in the matrix i'm watching everybody just erode oh my god and so like dude we've we fucking we fucking left you know we went and did our we went and did something else and um it's, it's just, I mean,

society has been groomed into that. That's what you do. If you're in business and you drink and it's like, and then it's like we said earlier, it's funny. You find out when you don't drink, the really good people in business are like, damn, after a while, they're like, yo, this is pretty impressive. And it's weird. The people you end up hanging out with, you know, what's crazy, dude, is real real talk almost every single person i know that's like high level business person they rarely drink yeah very rare why yeah exactly yeah exactly now they'll drink like like ed will have a glass of whiskey right yeah but like i'm not talking about binge drinking. No, I'm not. I'm talking about like very few of these people binge drink. And when you start to realize that and you start to look around,

it becomes, you know, it becomes very obvious that you're doing the wrong things. And like, dude, for me, I want to win, you know,

and you guys could judge that shit all you want. I don't really give a fuck. I want to win. And you could say, you know, the people like to say well you whose game are you playing? What or you're winning the capitalist game motherfucking right? That's what I'm winning. Yes, you're correct Yeah, they want you I want to win that game fit. They want you drunk be sober Yeah, I want to win that game and when you need something for me, you'll call me You know what I mean, and you won't hate the game anymore because you'll realize what the game is producing Yeah, I love the game. I you'll realize what the game is producing. Yeah.

I love the game. I fucking love it. I fucking love it. And what I found is that people that don't love it, it's always this like disingenuine bullshit of an excuse as to why they don't. Right. It's, it's, uh, it's well, like you said, I want to live my life. You know, I, there's life to be lived.

Well, you're, you're automatically assuming that your quality of life is higher than my quality of life. And how could you assume that if you've never lived my quality of life? And by the way, I've lived your quality of life for a long time. You know what I mean? It's, it's interesting. It's a thing too, with like, even like, I think cars, I think the biggest thing that I always laugh at is people like, Oh, I really don't like nice cars thank god have you ever been in one i don't really need a nice house well it's because you've never been around it yeah like everybody would like a nicer car for their family or like nicer food or to stay at a nicer hotel that's the biggest load of shit in

the whole world bro these people are fucking liars yeah it's just not let's let's just call it how it is yeah you motherfuckers are fucking liars okay you never experienced any of it you don't know what you're talking about you let your loser friends talk you into having this mentality because it excuses you from actually having to try that's the reality the reality is is that all these people who shit on success or being fit or 75 hard or fucking any of this shit living at a higher standard personal excellence, you, you guys who shit on it. Okay.

You're not fooling anybody who's living it. You know, like I get these people in the comment section once in a while and they're like, oh man, you know, when you die, you're going to know, you have no idea what you have no idea what the fuck I'm trying to do with my life, bro. You're judging your way of thinking and you're imposing that on me. Like, bro, imagine living your whole life and imagine drinking three or four nights a week your entire life. All right. Imagine being fat your entire life. Imagine being broke your entire life. Imagine being dependent your entire life. Imagine never really mastering yourself over the course of the 80 years you're

going to be on this planet. All right. And then coming to the end of your life and then having to like deal with that, that's not something that I'm okay dealing with. That's not something that I'm willing to like, like I'm already thinking that, like I know at some point, you know, the chances are I'm going to have to like reconcile my whole entire life before I'm dead. It's probably going to happen when I'm sick or something happens. Right. And I'm going to have to say, all right,

well, what did I do? And I know the answer is going to be for me. The answer is going to be, I did everything I fucking could. Yeah. Right. And that ain't going to be the answer for a lot of you guys.

The answer is going to be shit. I wasted my life. And I was very lucky to have this. I had this, uh, the situation happened to me in 2012 where i thought i had a brain tumor and ended up being a cyst inoperable cyst i still have um but for two weeks they thought it was a tumor all right so i'm walking around like fuck i got an inoperable tumor in my

brain i couldn't really tell anybody because like dude i was like trying to figure out like yeah i thought my life was over so like i had to to like reconcile, right? Like I had to say, well, fuck bro, you haven't done shit. Right. And I had to answer all those questions. And that was a huge blessing for me because it forced me to understand the kind of situation that we're all going to face at some point in time. And, um, I'm just not willing to, to, to live a life to where at the end of it I'm gonna say well fuck I wish I would have tried harder That's why I don't want my kids to ever be like why don't we have that cuz I work hard enough and choose your heart Yeah, I mean that's I think that the other time it's extremely hard to make a payment on a you know Ten million dollar house. We don't buy in cash

It's also extremely hard to budget every single dime and tell your kids you can't go do shit. Yeah it's also extremely hard to wake up every day and work your ass off and feel all the stress and carry the burden of all these people on you. That's a hard thing. But you know what else is hard? Carrying the burden of your entire family when you cannot provide for them.

100%. That's hard too. Yeah. I think about that all the time is our guys at work. Like there's another big reason why I don't really feel like I need to be drinking is because I'm responsible for, we're going to have 40 people at our holiday party excluding their children. I'm responsible for making sure there's money in the account to pay their payroll and make sure they can pay their bills. Those 40 people, 40 plus people that I'm

affecting rely on me to get up and do my job every day. So there's a lot of responsibility with that. I'm never going to say like, I didn't work hard enough. That's why you can't get paid. Yeah, for sure, dude. So as we kind of get to the end of this discussion, I mean, if you were talking to someone, let's say one of your people or just someone off the street, who's, you know, giving you the little, the typical run around on 75 hard, you know, oh, it seems extreme or, Oh, it does this. Or, Oh, you know, I can get like, what would you say to him? It's the best fucking thing you'll ever do for yourself in your entire life. When we got here,

the val the kid at enterprise gave us our rental car. He's like, Hey, what are you in town for? I was like, I'm speaking on any, he's like, you're speaking on fucking Andy's podcast. Like this young kid, probably 19. He's like, I just graduated college. I've been kind of thinking about doing the same for hard. I don't know. And I was like, dude, you should fucking do it. He's like, well, I'm afraid like lose my friends. Like they drink a ton and stuff. And I was like, dude, you should fucking do it. I just think if you're thinking about doing it,

or if you're on the fence, listen to 208 and maybe listen to it with like a friend or a spouse and be like, all right, I kind of understand this before you do it. But coming from somebody that I think everybody, when you get back to this, everybody looks at it like it's to get in shape. Your brain is the first thing that changes your body. And the biggest part of it's going to change the way that you think it's going to change your ability. I don't want to get up in the morning. Like my house is warm. My girl's there, the dog's sleeping. I don't want to get up at five o'clock

in the morning and go to the gym, but I know that there's other people that aren't going to do it and I'm going to do it so that they get up and do it. You have to be willing to change your mindset. It's not just your body. So if you're thinking about it, do it, but do it and go completely all in. It's 75 days of your life.

75 days is nothing. You can do a ton of shit the rest of your life, but it will be the best thing you ever did. Dude, you know, I would say this. I would add this to that statement. You know, when you stop thinking, and this was huge for me, this was a huge life-pivoting realization that I want to share with you guys.

When you could stop thinking of it as the physical change, like we spoke about a little bit ago, you know, like I'm going to go to a wedding or I'm going to go to the pool or I'm going to do this. And you could start to think of it as a mental game that you're trying to win. It makes things way easier, dude.

Like, dude, for me, let's just say this is a beer okay and uh back in the day dude like someone would set this in front of me it didn't matter what time of day it could have been 7 30 in the morning i mean you know how many times at 7 30 in the morning i started drinking probably some of the most fun times yeah for sure usually all the times i got fucking a big trouble too yeah all right and by the way that's another point that you hit on that has absolutely been true for me every single bad thing that's ever happened to me every single thing i look back on every single thing i'm embarrassed about every single thing that i'm like fuck i really shouldn't have fucking done that

alcohol was at the source of that every single i've never done anything outside of that I'm like ashamed of outside of alcohol. I agree. It's never happened, you know, and that's a big thing. But, you know, for you guys who are sitting there struggling and you're like, you know, I don't know if I can go 75 days on a diet and not drinking. And that sounds you have to understand what we're talking about truly unlocking in your life, because it's not just at the end of 75 days, you're going to be in a little bit better shape. You're going to have a completely different level of awareness around what it takes to operate your life, which is your mind, your spirit, and your body. And back for me, one of the things I struggle with so much was like,

if someone set, let's say food or pizza or a beer in front of me, right? I had zero control over this thing. Like if someone put it in front of me, it was almost looking back, it's been embarrassing. It's embarrassing how little control I had. If someone would set this beer in front of me, I had to drink it, dude. I was drinking the rest of the day i would just look at my watch and be like well fuck it all right well today we're drinking right and i'm sure a lot of you guys can relate to that and when i started seeing this as a mental battle instead of like i'm trying to get in shape but as a battle between myself about doing what I knew I was supposed to do, it changed the game, a switch flip for me. And so I started looking at things like this beer, right? And I

started looking at it and I'm like, this is a fucking inanimate object. And this thing has power over me. This is something that I'm allowing to dictate my life and produce all these negative results in my life. And it could be beer, it could be food, it could be wine, it could be whatever, right? It's probably all those things combined for a lot of you guys. But when I started looking at it and I said, there's no fucking way I'm allowing this inanimate object

that another person made to literally have control over my entire being that's when the thing that's when the light switched for me personally that's when i started looking at it differently i started seeing it not as um how in shape i was but more so how much control i had how much how much I guess you would say discipline I had in terms of being able to say no to the things that legitimately have no control over me. And I think when you guys who are struggling with your food and with your body and with your alcohol, instead of thinking of it as, hey, I'm trying to get in shape because I'm fat, maybe you should get a little pissed off at the things around you and say, dude,

this fucking beer does not control me. This fucking food does not control me. I have the power over these things. And when you start looking at it like that, it's a new game. It's not the game of my body fat percentage or the game of, you know, how good I look. It's the game of how I feel about myself for being able to control things that should be controllable in my life. And I think, you know, when you guys who haven't done 75 hard, when you guys think about the entire thing, you're not taking into account the awareness and the cheat code that it's going to unlock for you. Because once you figure yourself out and once you understand that things like discipline, grit, fortitude, perseverance, the ability to build confidence, the ability to build self-esteem,

the ability to build momentum on demand, you know, all these things that encompass what we would call mental toughness. Once you start to understand that these things are all fully in our control and we can raise the level of those at any time we want, dude, that's powerful shit. And that's not, you're not going to get that from doing, you know, a beach program to go to your friend's wedding. That's not what this is about. And it does get a little bit frustrating for me when people just straight up think it's a diet or think it's a fitness program because they're totally discounting

the upper side of the benefits, which is you becoming aware of how to operate your life, your body, mind, and spirit as needed. And when you start to understand the awareness part, you know, I'm sure you could probably say this. Like there's probably been times over the last year where you you've caught yourself slipping where you've been like, fuck. All right. I'm slipping right now. I need to reel this back in. Whereas before I didn't have that ability. I don't know if you did, but I didn't, I didn't have the ability to catch myself. And if you guys could catch yourself

early, you stop your, this is why I've been able to keep off the, the hundred pounds I lost from in 2016. You know, it's not like that was the first time I lost weight. I lost weight, gain weight, lost weight, gain weight. The reason I've been able to keep it off and it's become an actual you know sustainable thing is because i've become aware of when i start to slip that action needs to change immediately and and i think when we talk about what 75 hard really brings i think i think people do it a massive disservice by talking about it in terms of fitness, exclusively. Yeah, I think, I mean, just from me to you, like I'm super proud of you too.

I mean, that's hard to lose weight like that and to keep it off, especially that curtain or shoulder and coming back like is- That was a big win for me, dude. Pretty fucking impressive. Yeah, I appreciate that. But like being able to go through that shoulder injury, not be able to train any upper

body for basically a year and a half and not get fat again that was a huge fucking deal for me now did i stay as hard as i wanted to stay no but i didn't be not going back to three bills which would have been very easy huge win dude huge win because in my in the past my mentality would have been like this fuck it it. I'm hurt. I can't do shit. When I get back, I'll attack it all. But what that does is that creates this,

this mountain that's Matt. Yeah, dude, it just cycles up the fucking program again. Yeah. I think people don't realize too, like you don't have to do any of this shit. Yeah.

Like you found something that worked for you and you're like, all right, this really works. Like this helped me a lot. Yeah. I'm going to give this to everybody for free. Yeah. That's why I'm trying to get back to like our guys

and everybody listening. Like this worked for me. Like people thought we were doing well before and we're doing so well. Now this is what it was. Like this really worked. That's why we're trying to give people advice. If you should do it exactly the way it's designed

because it's helped us so much. I want to help other people and bring other people with us because you and me can't do everything. Like you and me can't fix this fucking problem in this country but if individual people do this like individual personal excellence we can fix this shit yeah but people got to get their shit together yeah i fucking love it dude and and uh big big like you said you're proud of me dude i appreciate that but i'm very very very proud of you as well. And what I'm proud of you is not that you walk around looking like Zeus, okay? Because you do. You look amazing, dude. It's

the fact that you recognize the obligation to lead. That's a big, big deal right now. And to have a young man such as yourself sitting here telling me, both of you guys, this is for you too, telling me what you guys are doing for the people in your office and how you take it as a responsibility and taking that seriously that makes me feel like what i'm doing matters and like bro it's it's you know sometimes it gets pretty lonely and dark for me in terms of that you know i feel like a lot of times what i'm doing is it's fucking waste of time so um if you take nothing else from that, from your visit here, just understand, bro, like what you're doing is important and it's highly needed. We need people that are willing to lead by example and to hold the people coming behind them to a standard.

And you guys are doing that. And it makes me super fucking proud, dude. Real talk. You never know who's watching. Yeah. I are doing that. And it makes me super fucking proud, dude. Appreciate that. Real talk. And you never know who's watching. Yeah. I really appreciate that. Where can everybody find you on the internet? I really just, I mean, our company is called Kinfolk Home Loans out of Arizona.

And then my Instagram is just Connor Kozen. And Cody's is just Cody Adams. Just like it sounds. Go to your followers and type it in. Cool. Well, look, guys, if you guys have any questions about 75 hard, you can get the entire program for free at episode 208. You get the live hard program there as well.

That's another thing. A lot of people don't understand that 75 is just the beginning, right? Yeah, I'm still going. I got December's phase three coming up. Yeah, that's the hardest one. Yeah, I can't wait. If you want the program, it's episode 208. If you have any questions, man, you know, I'm sure Connor would have no problem answering

you or telling you what he thinks. You know, hit him up in the DMs. Give him a follow. What's your Instagram one more time? Yeah, just Connor Kozen, C-O-N-N-O-R-C-O-Z-E-N. All right. Well, bro, appreciate you coming on. Thank you so much for everything you're doing, Especially the leadership you guys are providing in the community

And I'll see you again soon Definitely see you soon See you guys