REAL AF with Andy Frisella - 695. #75HARD vs Jeffrey Jensen

Episode Date: April 27, 2024

In today’s episode, Andy is joined in the studio by Jeffrey Jensen. They discuss the life changing effects of the 75 HARD program, the best takeaways from the program and how it is the best way to tackle the anxiety and uncertainty in your life.

What is up guys, it's Andy Purcell and this is the show for the realest thing about the lies, the fakeness, and delusions of modern society. Welcome to motherfucking reality. Guys, today we have 75 hard verses. But before we get to that, I'd like to remind you that we have shows within the show. We got Q&AF. That's where you submit the questions and we give the answers. You can submit your questions for that show a couple different ways. The first way is.

Oh, okay. You're here, aren't you? How do we do it? Guys, you can submit those questions. Email them in to askandy at andyfrostella.com. All right. Now you can do whatever else you want. All right.

Or you can drop your question in the comments, and we'll pick some from there as well on the Q and a half episodes. Other times you tune in, we got CTI. CTI stands for cruise. The internet is where we put topics on the screen. We talk about what's going on. We speculate on what's true and what's not true. And then we talk about how we, the people have to solve these problems going on in society. Other times we have real talk. Real talk is just five to 20 minutes of me giving you some real talk. And then other times we have 75 hard verses. That's today.

So you're going to find out what that's all about. Now, if you're unfamiliar with 75 hard, it is the world's most recognized and famous mental transformation program. It is free. It is the initial phase of the Live Hard program. You can get it for free on the audio feed at episode 208. It's not on YouTube. It's only on audio. So episode 208. There is a book on my website, the book on mental toughness. You can get that at andyfrisella.com. It covers the entire Live Hard Program in and out, top to bottom, left to right, however you want to say it, it does it all. And it has

10 chapters on mental toughness, why it's important, why you need to cultivate it, how it's going to improve your life, along with some case studies. Book is not required, but if you're somebody that needs to know the ins and outs in detail, it's a great book. And I think you're going to like it a lot, especially at 10 chapters. We have a fee for the show. Fee for the show is share the show. All right. So if you like the show, if it makes you think, if it gives you something,

change your perspective, makes you laugh, please share the show. Don't be a hoe. Share the show. All right. Now you can go. All right. I am here today with an amazing 75 hard story from my buddy, Jeffrey Jensen. What's happening, bro?

What's up, man? How are you? Pumped to be here. Yeah, it's great to have you here, dude. Yeah. Was experiencing the entire First Form tour. And now I know why you walk through and film the back warehouse, because that was some crazy stuff yeah literally watching the boxes come down yeah and people packing stuff was like super super dope you guys have done such an incredible job thanks and this place is like flawless even down to like there's no cleaning crew it's like mind

boggling we have a we have an amazing team dude no doubt we have an amazing team of very high standard individuals and i'm very very proud of what they do here so it's really really cool the warehouse is cool though it's dope my favorite thing they do here so it's really really cool the warehouse is cool though it's dope my favorite thing to go see and it's air conditioned yeah like who does gotta be because we got all the bars i know i know it's true all right so let's get into this man all right you used to be pretty fat right no doubt all right what was your high weight highest on the scale was 352 but let's be honest that was probably over 360 i just stopped weighing myself because i know what

that's after you hit 352 you're kind of like what's the point in weighing yourself so bro i know what that's like man you don't even want to get on the scale i got on the scale when i was big at 318 and then i was like oh i'm about same size, and I waited like six months to get back on, fucking 350, and I thought I was 318. So it sneaks up on you because you stop looking at it. It definitely does. Yeah, so tell us where you're from, what you're about, what do you do, and how did you get into the 75 hard, and let's talk about how we got there,

and then we'll talk about what it was about. Yeah, so from Myrtle Beach, South Carolina, born and raised there and struggled with being overweight my entire life. Always thought I was like big boned. We all know that's not true. I was just fat. And it's crazy. In 2016, my wife, Lauren, and I had our first son.

And that's kind of when I really hit that point of like, man, this is bad. Like she pushed, not labored. She actually pushed our son Levi for three hours. And when she was done, I was soaking wet with sweat. And I was like, that's a problem. Like, like she just pushed for three hours and I'm over here just like comforting her. And I have like man, boob sweat all over my shirt. And, uh, so that was kind of my first wake up call. And in 2017, my brother, Jason and I, who are business partners, launched a meal prep company called 212 Meal Prep. And that kind of started my journey of like, hey, I've got to get my shit together. I've got to get on track. And I started losing weight. I started eating our food, going to the gym. But I never made the

change on my mental side. Right. I never focused on doing any mental work, changing my mindset. And so when COVID hit, our business got absolutely wrecked. We were losing like 12 to 15 grand a month. And I literally had lost probably like 80 pounds in the first few years of owning the business. And then I just like ate my feelings. I was super stressed out. We had so many conversations, like so many other businesses that got hosed during that time of like, hey, we're going to have to lay people off. We're either going to have to close. We might have to file bankruptcy, all the things. Um, and it was in, uh, March of 2021, right after my 33rd birthday, I ended up in the hospital. I was blacking out randomly. And, uh, my blood pressure was one 80 over one 20. And they're like, man, you're lucky you didn't stroke out and die

and ran all the tests, did all the things. And basically like you're fat, man, you're lucky you didn't stroke out and die and ran all the tests, did all the things. And basically like you're fat, like you just need to get in shape. And so I hired a trainer, started working out, started eating our food again. Now this is when? In March of 2021. Okay. And, but I still lied to myself, right? So I would do good Monday through Thursday and then do bad on the weekend and rinse and repeat. And October of 2021 i was at an event promoting our company

and uh first form showed up and so started having some interaction with your guys and literally life-changing moment um we were setting up our tent and sam funderberg came over and he said hey man i really like your rst and he was talking about my truck and we hit it off we started talking about cars and the next thing you know the next 12 hours we spent between our booth and y'all's booth. And I had some of the most amazing interactions with some really cool guys. And him and Chaz really left an impact on me that day. Oh, you got to be Chaz too. I did. I'm surprised you could see him. He's so little. I know. But, you know, but it's crazy because I'd heard of you before. I'd listened to MFCEO Project, but I'd never listened to Real AF.

And so we're having a conversation. I'm back to being like 350. Now I'm promoting our meal prep company. So like I'm a fat dude trying to sell healthy meals like I could help you get in shape. And he's like, I know what that's like. He's like, you should hear Andy's story. And I'm like, what's his story? So he starts sharing with me your story and talking about 75 hard. And so on the drive home, we had a three and a half hour drive home. We started listening to Real AF and in 2020 went down the rabbit hole of some conspiracy theories.

And so listening to Real AF, I was like, yeah, yeah, yeah. That turned out. I'm just saying. Yeah. If you know Andy Damas, that's right. And it turned out, I'm just saying. Andy Damas. That's right. Got it right. If you've been listening, you know what's going on. But I started listening to your show and I was like, dude, this guy gets it. Like, this is it. And so fell in love, obviously, with the podcast.

And a couple of days later, I was sitting in my office and I had had a conversation with my personal trainer. I was like, I think I want to do 75 hard. And he was like, and I love him. He was a great guy, but he was like, oh, that might be a little much. Like maybe let's just focus on doing what we're kind of doing now. And like, you know, getting more consistent. And I was listening to an episode of 75 hard verses and I started doing the math. Right. And I started saying, all right, if I started today, man, that's going to put me going through Thanksgiving. That's going to put me, my dad was turning 60 that year.

So we had a big surprise party. We had a 10 day vacation planned. And I was just like, oh man, that is going to like, that's going to ruin like the rest of the year. And by myself in my office with no one around, I literally said out loud, I said, you fat fuck, you will die if you don't change your life. And I remember texting my wife and I said, Hey, I'm, I'm doing this thing called 75 hard. Would love your support. You don't have to do it with me.

I just need your support. Cause it's going to be the hardest thing I've ever done. And I literally got up, we had a gym in our office and I put on the episode that explained 75 hard and I did my first workout and that literally changed everything. That's awesome, dude. So you did it how you're supposed to do it, which is once you decide you're supposed to go right then a lot of people say, Oh, I'll do it after this. I'll do it after that. And what they're doing is they're conditioning themselves and building their bitch voice up even further and bringing their self-confidence down. They're just repeating the same behavior that they've been repeating, which you know very well, right? Which goes like this. I'll start Monday.

I'll start after the birthday. I'll start after the vacation. I'll start after that wedding. I'll start after Christmas. No, you won't. You've been telling yourself that forever. That's why you're still fucking fat. Let me ask you this.

What was the difference between all those times that you tried to lose weight and then 75 hard? I think, well, one, I don't think you could, I think you have to get to a point where you're like, I've got to change, right? Like you can't make anybody change. And I think I was finally at that point where I was like, I've got to do this. My personality bodes really well to 75 hard. I like to have structure and like something to work towards. And that's why I hate when people call it a challenge or they're like, it's unsustainable or whatever. Like, no, it's a program. It's literally like you rinse and repeat. And once you go through 75 hard,

you realize like, it's pretty simple. Like the tasks are pretty manageable and doable. But I think this time it was, um, I did, I did a couple of things. So I'd never been shirtless in public. My entire, like probably from the age of 13. And the only person that had ever seen me shirtless was my wife. And so I made a commitment to myself that I was going to document the entire journey on social media. And that when I was done, I was going to post my before and after picture. And that scared the shit out of me. Um, because like, I wouldn't take my brother and I are business partners. We're best friends. We've traveled the world together. Like when we would stay in the hotel together, like I'd change in the bathroom. So like me posting a photo on social

media was like, I did not want anything to do with that. And I remember listening to an episode where Sal talked about it, about when he finally got like vulnerable and like started sharing more about his journey. And that really resonated with me. So I think one, having that like almost like created that external pressure of like, hey, you're now accountable to all these people. And I hate losing more than I like winning. So I definitely did not want to fail. And so like every day it was like such such intention of like i do not want to wake

up to your face of like you were just disgusted yeah you were just you were at a point where i'm so disgusted with where i'm at i gotta do something yeah and then i also knew like once i like said i was gonna do it i was gonna go 110 like if it killed me i was gonna go as hard as i possibly could so that at the end of it, no matter what, I could be proud of the results. You know what? I, I, I, my story is very similar to that. Um, I struggled with my weight my whole life. I went up and down, up and down, up and down. I went from being in great shape to being extremely overweight five or six times, um, up until the point of 2015, the end of 15, the beginning of 16, where I was like, fuck, I'm fucking done with this, bro. And I knew our company wouldn't grow any further if I continued to operate like that.

And I was letting my team down. And what really changed for me, I was able to pull off 100 pounds before 75 hard ever became a thing. And then I started putting it back on. You know, I went from back up from 250 to 270, and then it got to like 278, and I'm like, bro, I'm not getting over 280 again. Because I knew that would be 300, and then it would be the same thing.

And, you know, one of the things, and I'm curious to hear what you think, but one of the things that really made a big difference for me struggling like that was when I realized what the fundamental issue was. The fundamental issue wasn't I didn't know what to do. It wasn't that I was necessarily too lazy to do it, but my ability to stick to things, to adhere to things was the problem. And I recognize that that was a problem in all areas of my life. I couldn't finish.

I could just start and I would get five, six, 10, two weeks, three weeks in. And then I'm like, oh, I'm doing good. And then I would reward myself with the same behavior that I was trying to get away from. And I'm curious to hear your thoughts on the difference between thinking of it as I got to lose weight rather than thinking of it as I've got to look at this as a mental transformation that I need to make so that I can adhere to the things that I want to do in my life. What do you think about that? Like that is like a thousand percent. 00,000 Because it switched it for me, dude. It

made it real easy. Like when I started fucking telling myself, bro, you're mentally weak. Like it's, this is not about being fat, bro. This is about, you can't control this beer that sits in front of you. You can't control this pizza. How the fuck are you going to build a company? How are you going to be successful? How? And at that time I had built a company, but I hadn't, it's not like it now, you know what I'm saying? And that pissed me off. Like that fucking bothered me. Like, bro, I can't fucking, I'm losing to a fucking pizza. You know what I'm saying? What do you think on that? No, it's the inability to keep promises to yourself. It's like, I mean, that sums it up right there. And that was always my thing. Like I had lost like 80 or 90 pounds and we did it. We had a family cruise. So like we did a weight loss challenge

and like, oh, we're going to get in great shape for this cruise. And then I went on the cruise and I ate like a shithead. Like I literally just went back to my old habits, drinking, eating, put on the weight again, and then like couldn't get it off. So this 75 hard to me, it's, it's people say it takes 21 days to form a habit. That's terrible. Like, yeah, it's not true. Yeah. I think 75 to 120 days, you actually can start to make real change. And that's what you learn with 75 hard is it's long enough that it causes you to have to have inconvenience, right? Like we had weddings, we had vacations, we had parties, like we had so many different things that you go through while you're on 75 hard. And you just learn like, Hey, the only way to get progress is to do something long enough and stop

quitting. Because like you said, it would be this cyclical cycle of, Hey, do really, really good for even let's call it three weeks and just be like oh like either i lost some weight so now i reward myself with pizza or i'm not seeing progress so fuck it this is just too hard i might as well just eat what i want to eat because i'm not seeing progress and so that to me is what 75 hard teaches you it's like every single day it doesn't matter about what the end result is it matters about every day doing the task and just completing it to the best of your ability and to me i just kept telling myself like you only have to do this for one more day like all you got to do is do this today like just get your yeah and then you wake up in the morning like i fucking did it

right and then your confidence is up a little bit right you don't ever wake up with regret right and that's why like every day you wake up and you just build momentum and then once that momentum kicks in i love so i read 75 hard while i was doing 75 hard and it was crazy because like the way you describe the different days like i remember getting to the end and being in that that god mode where you're just like dude i can do anything yeah like literally i'm unstoppable yeah um and it's funny my journey ended on our 10-day vacation like my last 10 days we were on vacation and like i remember just like I packed a bench and dumbbells and like a vest and like we were, we were snowboarding and people were like, oh, did you count snowboarding as a

workout? I was like, no, that's not a workout. Like that's fun. Like a workout is 45 minutes of intentional working. That's right. Like not something you would do for fun. Right. Not mowing the grass.

Yeah. Not playing golf. Right. It's a fucking dedicated workout, bro. And that, that was another thing i learned like i and obviously like going through the journey and having the podcast as something i listened to like i literally would listen to real af pretty much on all my outdoor workouts and having these other episodes of 75 hard verses really made a huge impact because i listened to will's episode and i remember i had a day where I worked out and I was probably at like 42 minutes and

someone showed up to my office and I had to help them. And I went back, it was like 15 minutes that I helped them. And I went back and I finished my workout. And then I was listening to that podcast, my outdoor workout. And I was like, fuck. I was like, that workout didn't count. Yeah. There was not 45 minutes of pure intention. And I remember getting home that night and going in the garage and be like, I got to do another workout. Yeah. but how'd you feel after that no i felt great but it's like those little things you learn of like this is what separates you this is what makes you have life change and not just continuously going back to your old habits and even weird things that i would pick up on like i would get something for my kids like let's say my son wanted a snack like

my old habit like oh i'm grabbing you some doritos. Like, I'll just eat a couple. Like, I found myself like in that motion being like, oh, you can't do that. But it's like, you learn how programmed you are to just do things without even thinking. And this almost like unprogrammed you. Yeah. And it sure makes you kind of start over. Dude, you're obviously, I'm not going to put words in your mouth but i was a food addict oh yeah okay i think so too yeah right very emotional like everything had to be an event so one of the problems i always had with dieting was the cheat meal mentality right like when i would go six days five days and then say oh i get a cheat meal almost always that cheat meal would

undo all the progress because it would be fucking massive. And then on top of it, it was a trigger. It sent me down the path of all the old shit that was causing all my old problems. And I'm not against, you know, when you're fit and you've got your shit together and things are good and you're mentally in control of your external circumstances, meaning your food, you can control it, throwing in some nice meals once in a while. But at the

end of the day, if we're going to fix this problem in ourselves of the overeating part, we have to fucking do that for an extended period of time. It would be no different than if I said you were addicted to heroin and I said, hey, you know, you got to fucking stop using heroin, bro. But every seven days, you can get high. And you know what? Also, you can do a little bit every day, just a little bit, but you can't do more than that. And otherwise, if you don't do a little bit, you're going to die. I mean, bro, think about how hard that would be to change that habit. And people that don't suffer with the food problem, the food addiction

problem, even if it's a little bit of an addiction, they can't really understand that. They'll say things like, oh, having a cheat meal is fine. Yeah, maybe for you it is, but for these people that have no control and no ability to adhere like both of us and millions of other people, it's, we have to go an extended period of time to recalibrate our mindset around that food. No, a hundred percent. And, and food addiction, in my opinion, is the hardest thing to break because you have to eat. No doubt. Yeah. And that's what you learned. Like I really had to start separating like food from emotion and pleasure into like, hey, I eat to live and to fuel my body.

And now it's like I'll even have in my plan to have like a refeed or a free meal. I don't know. Or a cheat meal, whatever you want to call it. But it's like most of the time I don't even enjoy it because like I would rather just eat clean because I just feel so much better. Yeah, me too, bro. It's out of me now for real. Well, probably not for real like i bet

if i went like a week yeah i would probably get back into it's easy to slip back into it for sure now dude we talk a lot about 75 hard when we you know we talk about not just the physical transformation right it is a mental recalibration program And for guys like us that were big and fat as fuck, let's be real, people tend to notice the physical. But we talk a lot about the confidence, the self-belief, the grit, the fortitude, the self-esteem, the ability to endure. Let's talk about that for a minute. How were you before 75 hard in those areas? It sounds like you struggle with your confidence, especially when it came to your body, you were ashamed of it, things like that. Yeah, I definitely had a confidence issue a hundred percent in my body.

I feel like as someone who's kind of always been an entrepreneur and, and always like I've, I've had confidence in other areas. Um, but physically that was something that like 1000% I lacked. Like I did the fat guy, like you pull on your shirt all the time and trying to get it off of your man boobs, like that kind of stuff. But I'll say, um, for in my like early twenties, I did network marketing. So I was exposed to a ton of personal development. And I think that personal development is phenomenal. But I think there's this culture of like, you just constantly are either reading, listening,

or going to these events. And then you're never like applying what you're learning. You're never actually taking action. And people get sucked into this. Absolutely. Just wheel of like, oh, I'm doing personal development, but you're not doing anything with it. And so I had finally gotten to a point where like,

I was just executing all the time. And so doing 75 hard brought back in personal development. And I remembered like, wow, like you can be an executor, but like having positive stuff being poured into you too while you're executing is like the cheat code. Because it's one thing just to like listen and read and do all the things and never execute. And then it's another thing just to execute and not have good stuff better right so like starting to read again and like listening to podcasts and like all that stuff was massive for me because i used to do it all the time and then i just got so sick of like well i don't need to listen to that i just need to go out and work and like execute on it and so having that like having to read the 10 pages a day

and like stuff like that um and even going into like phase one and like visualization and the different parts of the live hard, those were all like massive game changers. That's awesome, dude. I, I firmly believe that most people know exactly what they want out of their life. They say they don't, but they do know. And I think a lot of people do exactly what you said they become what I call success zombies they will read they will listen they will go to seminars that will hire some sort of mentor they will do all these things and they will continue to do those things because they're afraid of actually taking action and I think one of the great things about 75 hard is that it forces you into action.

And by the time you're done with it, you're ready for more action. And so I've heard from a lot of people that it's been a big catalyst in other areas of their life, not just their fitness and not just their business, but also their relationships, their friendships, their ability to be more effective with their time. What's your thoughts on that kind of stuff? I mean, no doubt. I mean, I don't know how deep into the story you want to get, but I want to hear it. It literally changed the trajectory of our life. Yeah, I want to hear it, bro. That's why you're here. Yeah. So, I mean, it's like I finished 75 hard, which was amazing. And I had a good transformation and i honestly you had you had an amazing transformation yeah uh but but i i finished it i literally remember waking up day 76

just being extremely afraid like i'm going to fucking lose it and i remember like lauren was like hey what do you want like do you want to have like a meal or anything i was like no i don't want anything like i want to go do my first workout that's how you know you did it and i went out and i did i remember filming like surprise motherfuckers, like workout number one. Like, here we go. And I ended up it was like Christmas time. I think I took like two weeks off and like still did my stuff. But before I jumped into phase one and then I jumped into phase one.

And honestly, phase one was like another just like whole new level because where we live, it doesn't get extremely cold. But January and February, which is kind of like where I split phase one, the water was temping out at like 43 degrees from the shower. And I remember waking up every morning with just such anxiety of like, I've got to go get in the shower. And I didn't do like turn it hot and take a shower. Like I was just more like, let's just make it cold and just, just go ahead first. And I remember the first time I was like, it feels like I'm getting hit with an aluminum baseball bat yeah um and i would make like all these crazy noises and she'd be like are you all right um and i would do my visualization like i would start

that process in the shower oh bro you didn't do it then you failed huh there's no way you could fucking visualize when you're feeling like that you're just visual i get the fuck out of the shower i would do that and then uh i would do like stretching and stuff and do more visualization. But I remember like being in the shower. I'm teasing. No, I know. I know. I remember being like in the cold showers and like honestly visualizing this moment,

being like, hey, like one day I'll get to share this story with you and be on the podcast. But it's crazy because I did live hard. And through that process, I was probably in the middle of phase one. So I'd already completed 75 hard. I was in the middle of phase one. It's like I had my stuff together. Like I was pretty rock and rolling. And I remember Lauren, who's my wife, came home one day.

And at the time, she was an area director for a home health care company. And so she would travel all over the state. And, you know, you're going into people's houses. She had her concealed weapons permit. So she would carry with her because I wanted her to be safe and she came home one day and she sat me down she said hey i gotta tell you something but i don't want you to like freak out like i don't want you to check me into a mental hospital or whatever she's like i love you i love our kids i love our life she's like but i'm suicidal and she's like i'm really struggling with like intrusive

thoughts and like all this stuff and like if i hadn't had my shit together like i don't know what that conversation would have looked like but it was i won't say it was easy for me, but like, I was like, look, I was like, you need to go to the gym. You need to work out. You need to clean up your diet. Like, first of all, give me your gun. Like we're gonna put that away. And then we're going to do things together to help you get through this. And so like just that alone was like a whole life-changing moment for us. And that really like helped her get out of. And so like just that alone was like a whole life changing moment for us. And that really like helped her get out of a season of like just craziness and darkness. And so we worked through that and then, you know, went into phase two. And I know you talk about phase two is

always hard because you have that break. And it is it's like phase two feels like it's 100 days long. Yeah. Even though it's only 30. And you're like, man, I'm like, I just finished phase one. And there were so many extra tasks. But yeah, you get into phase two. And you're like, why does this feel like it's just taking for even though it's the regular 75 hard work days? Yeah, yeah. You've already done. And you for sure is through. Yeah, it is is wild. And obviously losing 160 pounds, like I had a lot of loose skin. And so it's crazy. I had a consultation for skin removal. And when we've planned the surgery out, the date that they had available was July 25th. And I did the math for the recovery time. And the clearance day was day one of phase three. And I told my surgeon, I said, look, dude, I need to know, like, is this a hundred percent? Like this is enough time to recover because I can not miss this day.

And it's crazy. I had the skin removal surgery and I can remember like day one of phase three, like I got the clearance to work out and I was just like, all right, let's go. And so we did phase three and, um, and that was a wild experience. Cause it was still like COVID was kind of over, but it wasn't like some people were still wearing masks. And so like, I love talking to people, like never met a stranger. I don't have a problem carrying a conversation, but having a conversation with a stranger when no one wants to talk to you. When everybody's terrified. Dude, it is. And like, I was so, I don't want to be like, I was so next level on everything,

but I feel like I was like, I just like, if we had started a conversation and it didn't turn into a conversation, I was like, that doesn't count. But like, I had to like go the extra mile. So like having conversations with people was, she'd be like, what was the hardest part of your day? I was like, the conversation, like it would give me anxiety. So I would try and like knock it out. But all of the things in the entire program, just there's, it's such a genius program. Like it, it literally just changes everything. Um, and the amount of discipline that you, you receive from it is just, it's something like I've never experienced. Like I tell people now we coach people and I'm like, do 75 hard. Like it'll absolutely change everything

that you do. Um, and that kind of led me into bodybuilding and going into bodybuilding prep. And if I would have never done 75 hard, there's no way I would have made it through. Yeah. And you've actually had some really cool accomplishments with that too. Tell us about that. Yeah. So I, uh, I started prepping, um, in 2023, uh, for summer shredding, which is kind of like a new league from now that's, that's a Christian's Christian Guzman. Yeah. So guy that owns Alphalete. So he created Summer Shredding. And the one thing I love about Summer Shredding is there's a massive focus on transformation. And that's another thing I love about it.

I like what they're doing with that. Yeah. Because it's giving regular people a chance to compete. I think it's great. And that's what I love about First Form and 75 Hard is it's not this focus on like the elite athletes, right? It's like the everyday person. Well, you can become an elite athlete.

For sure. But we all start somewhere. Right. And so that's what I love about it is there's a massive focus on transformation of like, hey, not everyone might aspire to be a bodybuilder, but everyone wants to be the best version of themselves. That's right. And so they announced that they were doing like a full season. So there are gonna be multiple shows in multiple cities. And I decided I was going to prep for a show and then they announced the cities and so there was one in tampa which is like a probably eight hour drive for us and i was like you know what i was already doing a show the week after so i was like let's let's

just go to tampa and see what happens and uh so we went to tampa and i did my first prep and it was like one of the hardest things i've ever done and if i hadn't done 75 hard there's no shot i would have made it because 75 hard while it is very, very difficult, especially for someone who starts out at 360. You can choose your diet, right? So like, you don't have to be in this extreme calorie deficit, like you could eat at maintenance, or you could, you know, eat in a slight deficit, or bodybuilding is just a whole different world. Like, you're basically starving yourself at some point. And so getting through that, if I hadn't developed mental toughness, there's no shot that it would have happened. Um, but on the way down, Lauren made a joke or a bet. She's like, Hey, if you win,

I'll compete the day before the championship. Because if you win, you qualify for their championship. And she's like, I'll do bikini. And, uh, so I'm one, I like, I hate losing. So we go down to Tampa and I win and I walk off theini and uh so I'm one I like I hate losing so we go down to Tampa and I win and I walk off the stage and I just hand her the trophy I said you're up and that's awesome and so we got to prep as a couple which was a very unique experience with two kids and a business and all that but that like that made us closer than we've ever been really like heightened our relationship even more we've been together for 18 years, been married for almost 12. And going through that together and like the dark times of like just pushing yourself to do things like, like you say, just do something hard every day.

And like doing that together was so cool. And then to go to Houston, like we told our kids every single day, like, Hey, mommy and daddy got to go do cardio. Like we have to go do these things, but it's OK because like I'm going to win. Like I'm going to bring home the trophy and like you're going to stand on stage with me. And so like painting that picture for them was such a cool thing. And when we were leaving for Texas, I had this moment of like, shit, like what if I what if I don't win? Like I've literally like painted this whole picture of like, hey, we're going to go and bring the trophy home. And like, you're going to get to stand on stage. And I can remember competing in the championship and I won transformation, which was crazy in itself because

it was a lot of really good competition. There was, you know, thousands of people who competed all year. And, uh, so that was like a really cool moment, but then you go into the finals and they're going to crown the overall champion. And so it's me, the guy who won men's physique, the guy who won classic, the guy who won open bodybuilding. And the four of us have to go against each other. And I'm like the transformation guy. So I'm like, you know, not the craziest physique, but it's not necessarily all based on physique.

You know, it's based on your story, how you can impact the fitness community and all that stuff. And long story short, I ended up winning and my kids were in bodybuilding suits and they like bum rush the stage that's awesome we have these photos of them flexing with me with the trophy and lauren's on stage and it's just such a full circle moment of like they'll remember that forever no doubt but it's like man three years ago i was fat as fuck yeah like i was literally 360 pounds and now i'm like yeah you won't even look at yourself in the mirror bro yeah now you're winning contests no doubt and so it's it's just

been such a wild thing but it literally started with the decision to do 75 hard yeah and and that changed everything yeah man that's fucking awesome dude yeah that is awesome so let's talk a little bit about your experience through the program because because like you said, I think it's pretty accurately described in the book. Um, the phases when I first did it the first time, bro, it was, it was fuck like the first 25 days were fucking brutal. What was it like for you? Well, I know that it was pure force the first 25 days yeah so um i made the mistake of like when i first started my outdoor workouts i was like all right i got a sprint i got to do like all these crazy things yeah and uh it's funny because day one on my outdoor workout it started raining and uh it's it's funny how as you progress you start to hope

for bad weather yeah because you're just like no one's out no one's going to be out here doing this and uh it empowers you bro you're looking around you're like who the fuck else is doing this yeah nobody yeah but i remember on like day six we were camping and we're at a campground and so you know when you have two kids and a business and a wife like lauren was super supportive but there's also like a lot of sacrifice that goes into that of like hey i gotta get two workouts in and now it's the weekend and we're camping so i remember waking up like extra early because i wanted to knock out my outdoor workout before they woke up and i remember i was wearing

a weighted vest it was raining and i was like jogging and i remember just crying and just being like why why am i doing like this is miserable like my feet had blisters. Like I was in so much pain. Cause that, I mean, I was still like 300 and something pounds. So like trying to run with a 40 pound vest on is not, you were just trying to tackle it a little too, too much. Yeah. Well, I, yeah, I went real hard out the gate, but yeah, I just remember like the first, the first 20 days are definitely like brutal. Yeah. Especially when you're pushing yourself. My feet were the worst part. And then because they got so fucked up the first 20 days, they didn't heal.

So like for my first 75 hard, and then I skipped one day and I went straight into phase one. So for that whole 106 days, bro, my feet were fucked. No, I believe it. Yeah. They were fucked fucked that was the hardest part but then what happened after that after you got used to it then you just get better yeah yeah no so i mean then it's like you start scaling stuff you start i remember uh was there a point in time where you were like oh fuck i can actually do this yeah i think um i can't remember what day it was but i was probably like in the 40s

and i remember you guys were doing the chad 1000 at hq and i hadn't done my outdoor workout yet and i was like i'm gonna do it and so i pulled we had a box at the office i pulled it out back i put on my weighted vest and it took me like two hours and 15 minutes to complete a thousand weighted step-ups and it was probably the worst thing i've ever done but i remember finishing it and just being like holy fuck like i did that like yeah like i did it and i didn't die yeah um and so yeah and now you have the confidence that bro if you had to do anything really you could do it yeah that's what goggins talks about a lot you know put you read goggins books yeah yeah bro he's such a can't can't hurt me was uh book number two and that was that wrecked me because it's like his childhood yeah that reading

that and I read Iron Cowboy yeah both of those in 75 hard and it's just like it makes 75 hard laughable yeah you're just like yeah I'm I'm complaining about sore feet and you got James Lawrence running 50 Ironman yeah but bro remember like before that like dude it would be look i would look for any excuse to justify me not doing what i was supposed to do whether it be the food whether it be the workouts bro if it were raining i was like ah it's it's raining i'm not it looks like you know i'll do it tomorrow no big deal every time now both of us are to the point we're like all right it's fucking hailing let's do it yeah you know like that's quite the change you know what i'm saying and because like goggins talks about you know we put that in our

memory bank he calls it the cookie jar but we put that in the cookie jar for the things that we've already accomplished and then when things get tough again we get to say the cookie jar for the things that we've already accomplished. And then when things get tough again, we get to say, oh, this isn't the same shit. I already did this and this and this, you know, like there's a lot of value to doing hard things because life never gets easier. Life never, life never relents and never slows down. And there's going to be times, no matter how much work we put in, no matter how much we accomplish that's difficult, that things are going to feel hard again. And we have to have those things that we can look back on and say, damn, no, we did that.

We did this. We did that. We got this. And that's a huge deal for people because, dude, a lot of people, quite honestly, they just haven't done anything hard. You know, their life has been soft. They've been, you know, they've had hard situations like meaning like, you know, maybe with their finances or someone dying or things like that. But, but I'm talking about like intentionally sticking hard things out and beating that voice in our head that I call the bitch voice which is the voice that talks to us and tells us exactly what we want to hear

that gets us to not do the thing that we know we're supposed to do and that voice especially when you're in sales like you have been and I have been is very very good at selling ourselves you know know what I mean? Nobody could sell me on bullshit like me. And that goes for all of us. If you're out there sitting, you're probably nodding your head. Nobody can justify you not doing what you're supposed to do like you. You know exactly what to say. You know exactly what works. And this whole program is about silencing that and empowering the other voice that we all have, which is the one that told you, hey, bro, you're fucking fat. It's time to fucking do something.

And that voice, when we're in a state where our bitch voice dominates the conversation, only comes around very infrequently. And when it does, it's usually very quiet but once in a while it'll speak real loud and this this whole program is about raising the volume of that voice to the point where it's the only one we can hear and that's one of the things that's done for me you know living the live hard lifestyle we talked about this in the gym a little bit. It's completely changed my entire life. And, you know, people say it's not sustainable. No, it is sustainable.

It's designed to be sustainable because it's designed to be completed once per year. You dedicate less than 50% of your year to going as hard as possible. And the rest of the year, you get to live your life comfortable with yourself, confident with yourself, productive, fit, feeling good, having the ability to push through the hard things. It's a good trade. And just like taking a shower every day, discipline is a skill that washes off if we don't exercise it. It's a perishable skill. It's like playing the guitar. It's like shooting a pistol. If we don't do that consistently, we lose the ability to do it. And, you know, living that lifestyle, dude, I mean,

it's been eight years now and I haven't put I haven't put the weight back on, you know, in fact, I've continued to get better and better and better and mentally better and better and better and sharper. Um, I'm curious to hear how this, if at all affected the way you guys are doing business. Uh, I, I mean, it definitely changed business because one, I think being in a health fitness industry, like doing meal prep, um, everyone's watching you, whether you think they are or not, especially when you're trying to help other people get in shape. I think me being the ultimate billboard for what our company did, because through 75 hard, my diet was like, Hey, I ate our food because I wanted to show that like it worked, it was healthy food. Um, and so having that, but then also having the confidence. And I like to tell this to people all

the time, confidence doesn't come from getting to the end result. Confidence comes from keeping the promises that you say you're going to do. And even when I was still on my journey, which I'm still on a journey, I'm still trying to get better every day. But even as I was losing weight and I was still severely overweight, my confidence went through the roof because guess what? Today I was perfect. And I woke up tomorrow and I was going to be perfect again. And so I could confidently go out there and tell you like, Hey, I can help you because I know what to do. And I might not have the results that I want yet, but I know I'm going to get there. Um, and so like it, I would say it changed a lot about our business.

I would say it helped grow tremendously. And it made me a lot better as a business partner, as a husband, like I just became way more efficient because you realize how much time you waste, how much you procrastinate things, how much time you just spend on your phone. Like, and then all of a sudden you do 75 hard, you do live hard. And you're like, how did I get all all that done and i got my work done and i still have time to do what you were doing yeah yeah so it's it dude that's one of the things that's really like a a paradox for people they look at it and they're like i don't have the time for this you get 30 days in you're like whoa i didn't realize i had this much time and then the other thing that happened to me, dude, was I got very intolerant of people wasting my time. Yeah. I fucking couldn't stay. I still can't

stand that, you know, dumb conversations, small talk, just things that were, you know, fucking useless in my life. I cut them all out. Yeah. I have a guy that I'm coaching right now and he's on day 58.'s in the dog days and uh and the other day he texted me he's like man i don't know what's going on but like i'm real irritable like everyone's pissing me off like this is all happening i was like bro i was like let me call you real fast i was like let me tell you what's happening you are leveling up and people around you are not and it is wrecking you yeah and and so we just like walk through and he's like that's exactly how i feel and i was like annoying as fuck because every day you're getting better yeah and the people you're

wondering why people around you aren't getting any better yeah so yeah i definitely yeah you start and this is gonna sound fucked up to people but it's the truth you start to look around and you're like dude you're a fuck you're pathetic bro like you're not even fucking trying like you're you're and then it's not because you despise them or anything it's because you fucking care about them you're like brother you are wasting your fucking life and it and it's like it's and once you start to get in that zone especially when you get in the rhythm you know 30 40 you know 50 you get in those 50s it gets a little tough but uh only because it's so monotonous yeah you know what i mean um but you start looking at people you're like dude this isn't that hard and you could totally change your life but you're just choosing the

coast and it gets annoying dude yeah well it's hard for me to be around people that aren't trying to get better now like it's like real talk i and it sounds elitist it sounds messed up but i don't care if you're 500 pounds bro i don't care if you're 500 pounds, bro. I don't care if you're 800 pounds. I don't give a fuck. But if you got rubber bands and you're fucking doing the arms and you're making an effort, I respect that. Yeah. You know, I don't care what someone's physique is as long as they're fucking after it, bro.

You know what I mean? Well, it's like you have empathy because you've been there. But then you also know like you have the ability to change. And I think that's the biggest thing is like being overweight my whole life. Like it was just all excuses. And, and like you said with like, wow, I can't believe this beer has that much control over me. It's like, how dumb do you feel that the food has that much control? Yeah. Like you're like a baby, bro. It's like a baby. You can't control what goes in your mouth yeah that means you are a fucking baby like really think about that if you lack the control to not do something meaning this

is how easy it is and also how hard it is all i have to do is not put that shit in my mouth that's all i have to do and i couldn't't do that. And because I couldn't do that, it was wrecking my life. I was 350 pounds. I was fucking miserable. I wouldn't look myself in the mirror. I was embarrassed. I wore the same outfit every day. I wouldn't go to pool parties. I wouldn't go to the beach. I didn't like getting dressed up because my suits never fit. All I wanted to do was stay home and wear workout clothes and fucking basically avoid everything other than what I had to do at work. And, dude, now I'm the complete opposite. Now I do stay home still, but I feel proud.

When I walk in a room now, I feel proud. But the problem for me that I struggle with, brother, is like, and you might struggle with this with coaching, but I definitely do, is like the fucking solution, the reason diet culture is so fucked up is because it does not address the core problem. The core problem is that you do not have the discipline to adhere to the program, meaning you know what you have to do, but because you know, and dude, people will, I did this and you probably did this too. I tried keto. I tried this. I tried that. I tried cycling my carbs. I tried this. I tried doing this thing. I tried fucking all this over here. I tried everything looking for the solution, not realizing that the solution was the way

that my mental was framed. Like, bro, this is not a physical thing. This is a mental thing. And when you fix the mental thing, the physical thing automatically comes around. And when I had that realization, dude, it fucking changed everything for me because I do have an ego about being weak. I don't want to be weak. You know, even when I was fat, I was strong as fuck.

And I always justified my identity. I'm like, yeah, I'm fat, but I can lift more than all five of those guys put together, right? So that was my way to justify it. But, dude, that wasn't real shit. That was fake shit. You know what I'm saying? And I just wish, like, if I could, like, grab someone by the ears, you know,

like when you really got to tell someone like when we play football you know your coach will grab you by the ear holes and fucking look you in the face and if i could just do that to people and be like bro the problem is that you cannot adhere let us fix that problem let us fix your discipline when we fix your discipline and it's going to be half to fix by grit and force and fortitude, you are going to have to grind it out. You are going to have to push through it and you're going to have to force yourself into this place of momentum. But if we can fix this, it will fix fucking everything in your life. And if I could just like grab everybody

listening to this and like grab them by the ears and like that's what i want to do you know what i'm saying like no doubt this is so simple to fix bro yes it's hard yes it takes effort but it will change your existence in every single area man and like i feel so proud for all the people that live that life it's so cool. But dude, this like legit, like I'm not saying it's the cure for everything, but fuck dude, it fixes a lot of shit. 05.20 Scott Cardani

Like we were talking the other day and I was, I was like, Hey, if everybody did 75 hard, the world would be a better place. 05.20 Scott Cardani That's what I'm saying, bro. That's what I'm saying. Like think about phase three. Think if people went through phase three and they got comfortable. Yes. Doing the random act of kindness, doing the talking to the strangers, being more nice, being more kind, being more social, like being confident in themselves, not taking things so personally, being empathetic, pulling people up, helping people out,

pushing people to be better. What if we lived in an entire world like that? I mean, that's dude, that's my hope. That's what I want to create. And I know that's a huge undertaking, but we got a pretty good start. You know what I'm saying? Everybody's start. Yeah. Everybody's paddling. It's nice. And I think too many people are like one, they're looking for the quick fix, right? They always want, what's the cheat code. You know, how do you stay motivated? And I think the other thing that I really learned through this process is that whatever it is, whether it's relationship, whether it's business, whether it's fitness, whether it's health, like you have to stop living your life with this finite destination. Like there is no destination. It's infinite.

The only way to win in any of those things is to continue playing the game. That's right. You want to be successful in business. Just stay in the game. You want to have a great marriage? Just stay in the game. You want to be physically fit? Just keep doing it every single day. And that's what people don't. And keep winning those days. Yeah. Every day, bro. Like, dude, if people would just like shrink down their life to today. One day. Like, okay, your whole life today. Can you win one day? Can you? Well, I think. Well, can you win a day? Oh, yeah. Can you guys win one day can you think uh can you win a day oh yeah can can you guys win a day can you win a day everybody listening can you win a day every single one of you motherfuckers is capable of winning a single day if you can win a single day dude you can win your entire life

100 dude everybody has the capability to do it because all you have to do is wake up tomorrow and win the day. It's very simple. And because people see it as this huge thing, time sneaks up on them and before they know it, they don't have any left. Yeah. You know what I mean? It's every day.

Ed Milet talks about it with his dad. He used to ask his dad, like, hey, are you going to stay sober? And he's like, I don't know, but I'm going to stay sober today. Yeah. And it's like, if you just live that life because a year's gonna go by so fast yeah and and yeah when you're 360 it's like eating an elephant right there's so much to that journey and even i look back on the last three years and i'm like holy shit like i can't believe

like i've been through three skin removal surgeries like i've done 75 hard i've done live hard i've competed in three bodybuilding shows like but it's like the time went by no matter what. That's right. Like it was going to happen. I could have just stayed fat for the last three years. The time is going to go by no matter what. And if you just focus on today, who you will be 75 days from now,

a year from now, three years from now, will be the motherfucker you want to be. You will be that. And I've never met. And it goes by quick, doesn't it? So like three years went by will be the motherfucker you want to be. You will be that. And I've never met. And it goes by quick, doesn't it? So like three years went by like that. Yeah.

And I've never met anybody that did 75 hard the correct way that didn't completely change their life. Yeah. Dude, I haven't either. I haven't. It's because it's impossible. It's impossible to do it the right way and then look at it and say, oh, that didn't work.

Yeah. That's fucking bullshit. Okay. If you do it the right way, and then look at it and say, oh, that didn't work. Yeah. That's fucking bullshit. Okay? If you do it the right way, it will change everything because it changes that one thing. It changes your ability to say, I'm in control of that beer. Fuck that beer. I'm in control of that pizza. Fuck that pizza.

I'm getting up and working out because I'm a fucking killer. So what? It's raining. I don't give a shit. So what? It it's raining. I don't give a shit. So what it's snowing. I don't give a shit. Other people might give a shit, but I don't. And it raises our personal standard for ourselves and gives us the skills and the confidence and the ability to do anything. Think if you had the ability, like, think about this bro think you're 36 think when you were 20 years old okay now if i could take you at 20 years old and i could install inside of you and and for any of you listening

this is you too at 20 years old i could install inside of you the ability to do everything that you've said you were going to do from the time you were 20 to now, and you were able to actually do it. You had the ability to follow through and do the thing. What would your life look like today? I'd probably have your garage. That's what I'm saying. No, that's what I'm saying. No, dude, it won't even take that long if that's how you live. Fuck, I didn't start living that way till I was like 36, dude, till I was your age. There's hope. Dude, 100% there is. You're going to blow the fuck up, dude.

But the point is, is that if we're honest with ourselves and we're honest about why we aren't where we want to be, it's because we lack that ability. We lack the ability to follow through on what the fuck we say we're going to do. And if we can fix that, we fix anything. Yeah. No, I mean, we can fix that, we fix anything. Yeah. No, I mean, we see it with clients all the time. It's just like, and now that we have several clients in 75 hard that are like past day 40, the mental change is like insanity.

Dude, it's crazy how much happier people get to. They get happier. Like you can just see the confidence level. Like just they're not where they want to be yet yet but like they exude so much energy and confidence and then like they're just putting so much positivity into them and we talked about this too like uh i'm not hating on therapy because i think therapy is probably great for certain people but there's a certain point where like all you're doing is just stewing the negativity like if you would just put more positivity in your life and take action on it and stop worrying about like, oh, my situation sucks. You probably would have a

different situation. For sure. Dude, listen, therapy in certain situations, a hundred percent necessary. The way that it is in today's culture, it's way overblown and it's toxic and it's predatory because therapists keep people in this place of trying to focus on their problems 100% of the time to where it becomes people's identity. Their identity becomes healing and they never actually get to the place where they feel good. They're constantly consumed with anxiety. They're constantly consumed with depression.

They're constantly consumed with, I'm not good enough. And guess what? If you just sit at home all day trying to fix all these problems that you have mentally and talking to your therapist all day, and that's all you spend your energy on, bro, you ain't getting any better. You're going to stay in this negative mindset forever. And they never progress onto getting on with their lives because their identity becomes victim. I have this, I have that, I have this, I have that, I have this problem. on to getting on with their lives because their identity becomes victim I

have this I have that I have this I have that I have this problem and when you start telling yourselves you are these things and you have these things guess what happens you do have them yep and you can't get rid of them and so we have to at some point say I got to go I got to go do these things I got to rebuild my mindset I've got to not be a victim I've got to say you know what I've got to not be a victim. I've got to say, you know what? I've dealt with these things. They've been hard. They've been difficult.

But you know what? That's life. And instead of me dwelling on them, what did I learn? Oh, I learned this and this and this. I learned that and that and that. And I could use that moving forward. And dude, I have very strong opinions that aren't very positive about the therapy industry. Not just from my own experience, but from hundreds and hundreds, probably thousands of people sharing that

experience with me. And I think if you are someone who's been doing this for years and years and years, and you've made it your identity, you need to really think about this. Because the more you focus on your problems, the bigger they fucking get. They don't get better. They get bigger. Yeah. You should probably just do 75 hard. Yeah. Well, I mean, that's a good start. I mean, if you're, if you're going to therapy and they don't talk to you about building up your mindset, uh, fixing problems through activity, discipline, and all these things, and they just tell you to take it easy, take a break, bro. Listen, the problem is you've been taking a fucking break your whole life. That's really the problem. So if you're, if you don't, if you don't have someone that's instructing you on how to improve your own life in your own way,

and they're just telling you, you need to get on these drugs or you need to, you know, get in this group and fucking share your feelings all day, bro, that's not making you better, bro. It's not, you're going to have to make you better. It's all in our control. Yeah. And I remember too, like even in 75 hard, people would say like, man, isn't like, don't you just like, want to like have a cheat meal or do this or do that? And I was like, I've literally did that for 33 years. Like literally every day, never did anything hard. So like, no, I just want to do the hard stuff. And one thing I don't talk about enough, and this was even before 75 hard, but I went through like this, a really like, it wasn't a

super long battle of anxiety, but I had some like really crazy crippling anxiety. And I used to always be the guy that's like, oh, anxiety is not really real. Like you could just get it together. But I went through this spout when I was having all these health problems that like, I couldn't get out of bed. Like Lauren would have to drive me to work. And what fixed that was taking action and working out. And like I would start in the morning, I would wake up, I'd get on the spin bike and I would just like move my body. Yeah.

And once I started doing that, it allowed me to calm myself down because I was like, all right, you're in control. You can get in shape. You can get healthy. And then, you know, putting that into 75 hard and the momentum, that was where everything changed. So I would say I'm not an expert, but like, if you're struggling with anxiety, like take action, move your body. Action cures anxiety. Yeah. A hundred percent. And I also think, you know, dude, I've struggled with that too, um, with anxiety and, you know,

you know, what made it really bad was that I got like this here, here's what started happening. I, I never had a problem with it. Fucking ever. I started reading all this shit on the internet, you know, like from all these fucking therapy victim shit, this mental health shit. It's way overblown, bro. You want to fix your mental health, develop some fucking discipline, develop some confidence, some belief in yourself. And the only way to do that is by doing some shit. But I used to read all this stuff and I'm like, fuck, I've never had anxiety. What the fuck? And then I started like noticing when I did have it. And I'm like, fuck, there's that anxiety everybody's talking about. And then I started like

it started getting worse because I was noticing it. And then all of a sudden it like became this all encompassing thing where it was like legit crippling. Uh, like you're talking about where I was actually having like physical symptoms, like my legs would shake. I got, and I'm like, what the fuck dude? Like I'm a fucking killer.

What is fucking going on? And what was going on? And the way I fixed it, dude, was that I was focusing on the anxiety and then thinking that I could get to a point where I had zero. So what would happen is I would start the day, everything would be good. And then something would happen. My anxiety would go up. And then I was, I would get like super anxious. Cause I'm

like, fuck, I can't get even, I can't even get through a single day without anxiety. Like, this is crazy. Like what the fuck's going on? I'd get pissed. And then it would like make it 10 times worse. And dude, I see this with a lot of people. They think they can eliminate anxiety from their life completely. And then anytime, and this comes from what we were talking about a minute ago, they're focused on it so hard that anytime they feel it, it, it, now it starts to become a real thing because they're expecting that they can get through without any of it. And what you have to understand is these feelings of being down,

these feelings of being anxious, those are natural part of the human experience. And they are trying to tell you something. They are not trying to, this isn't here to cripple you. This is here to signal you into some sort of action. And when we refuse to take action, guess what happens? The signals get stronger and they get stronger

and they get stronger. And inherently, you know what the action that you need to take is, you're just denying the reality. And it's no different than the people we talked about who go to the success seminars and who buy the programs and who listen to the podcasts and who read the books, who never take action, right? So if we want to fix that problem,

we have to stop focusing on it first off and then change our focus from here on the anxiety, the depression, the negative feelings, to here, what is my purpose? What am I trying to accomplish? Where am I going? And dude, when I started to get back to that, bro, the shit went away. You know what I'm saying? So I think there's a lot to that. We cannot focus on our problems.

The more we focus on our problems, the bigger they get. And there's just a lot of therapists out there that make people focus on their problems all fucking day long. And people aren't mentally aware enough to escape that cycle. And then they're making money on it, right? That's how they make their money. So to me, it's predatory, but I know everybody has their own opinions and I know there's situations where it's necessary, but that's something I've observed. Yeah. Well, I think it comes down to like with 75 hard and what you talk about, like winning every day. And I think Alex Hermosi talks about it. It's like anxiety typically comes from either focusing on the past or focusing on the future. If you'll just stay in the present and win the day, typically you won't

have any anxiety. Yeah, that's true. Alex fucking smart motherfucker, dude. Yeah. One of my best friends. Fucking awesome dude. Um, so dude, before we wrap this up, I mean, if you were, you know, we're talking to quite a few people here. If you were one of these people out here who's feeling lost, who's feeling confused, who's anxious, who's not feeling good mentally, who's not happy with who they are physically, who's not confident in themselves. I know you're going to say do 75 hard, but what else would you say to them? Well, one, if you're listening to this and you are that person, I would say do 75 hard, but what else would you say to them? Well, one, if you're listening to this and you are that person, I would say do 75 hard, but I'd say start right now. Like, like wrap this podcast up and like go to episode two, eight and listen to the requirements. Cause it's good to know before you start or while you're starting, but like take immediate action.

I think that's what I always did. And we talked about it earlier in the show is like, I'll do it Monday. I'll do it. You know, I keep pushing things off. And I think that the only way to take control is to do it now and stop making the excuse. There's never a perfect time for anything. Like life is going to be hard no matter what season you're in, no matter if you're married, if you have kids, if you own a business, if you have a job, like I don't care what you're're doing like everyone's got their own hard version of their life it's never going to get better until you take action so i would say like take immediate action and then don't give yourself a plan b like yeah burn the votes like this is no matter what you have to do this or you die yeah and that's where i got to it was like you fat fuck you're going to die if you don't change your life and

it's like you know burn the ships stop giving die if you don't change your life and it's like you know burn the ships stop giving like i used to always give myself an out like you stop giving yourself a plan b yeah it take it and with 75 hard you have to hit it that way like if you hit it like oh i'll just try it out you ain't making it bro no zero percent stop looking at it as a challenge yeah it's not a fucking challenge stop focusing on i want to get this result out of it and just let the program do what the program does and that is it rebuilds your mind yeah and it it like yes if you do it correctly you will have a physical change but like i i would challenge like i don't care if you're like the most ripped in shape person if you've never done 75 hard i think it will change your life if you do it properly because it has nothing to do with the physical outcome it has everything to do with the mentality yeah

i think that's the biggest that's the biggest thing that frustrates me about the program is that people call it a challenge and they think it's some tiktok bullshit and then they believe it's a diet program it's not a fucking diet yeah you don't even talk like there is no requirement for the diet i get that from trainers a lot they're like oh it is a fucking no you didn't you didn't even look into it dude you just hate it because everybody's doing it and if you were fucking smart you'd program your fucking clients around the program they'd get 10 times better results your fucking testimonials would be 100 times better i'll tell you hey we've got 30 clients and three of them are on 75 hard and i promise you those three are yeah skyrocket like bro i built the shit so that it could work with trainers and there's so many

trainers with fucking you know they they don't even look into it and they don't realize like hey bro this could help your business a lot like and help your clients a lot so anyway that's a whole nother story i feel like too like you said the program takes like 50 of your year i feel like too, like you said, the program takes like 50% of your year. I feel like once you do it, like you, you kind of like, I'm always on program. It's not, I'm always doing the diet and I'm always doing the two workouts and I'm always doing the reading and I'm always doing the water. The only thing I don't do when I'm not doing it is the fucking progress pick. And then maybe once in a while, maybe once in a while I'll have a cheat meal. Like I'll go have like four or five beers, you know, Emily and I will go up to Billy G's and we'll fucking have four Stellas and,

you know, three bites of pizza. And then the next morning you're like, ah, yeah, it's fun. I fucking hate that. Yeah. Yeah, bro. What? That's another thing, dude. Once you get that shit out of your body, you realize how bad it is for you.

Well, you don't. I think what you don't realize, like being out of shape and overweight your whole life, you just feel like living that way feels normal. You don't know what feeling good feels like. And then you start to feel good and you're just like, oh, I don't want to feel bad. And I think so many people in our society have just gotten into this cyclical cycle of feeling like shit. They don't realize that they could feel really, really good.

And I think that was the biggest thing. And people joke because like Lauren and I, like we eat super basic, even though we own a meal prep company and we make phenomenal, delicious, like tons of different options because I do know that people need variety, but we're very like chicken, rice, avocado, like steak, rice, avocado. Like we're pretty basic. I just, I don't like to eat any other way because I don't like how I feel when I eat the other way.

Me too, bro. I like, I like, I like the basics too, man. It's because i don't like how i feel when i yeah the other way me too bro i like i like i like the basics too man it's i don't know my my whole i everything's changed yeah i'm no longer that guy you know i got now i got to be aware of it you know kind of like when you're an alcoholic you got to be aware of it you know what i'm saying but it's cool what changes everything like even when we vacation we used to like plan our vacation around like what restaurants are we going to for breakfast, lunch and dinner.

And now like when we look at hotels, we're like, does it have a good gym? Is there a place to get good, healthy food by? And it's not like some like gimmick or like, we're just trying to look cool. It's like,

no, like we legitimately, like we have to work out. Like we just feel so much better. And then, yeah, you can go on vacation and you can enjoy one nice meal a night and not feel terrible like when you eat clean the rest of the day and you move your body and you drinking water

is another thing it's like yeah such an underrated like simple task but it's like just hydrate you'll feel so much better yeah bro i i can note when i don't drink my water if i don't get enough watering early in the day i can tell immediately at like noon because my energy is fucking gone. I never, you'd notice. I just always, it's like you said, I was just so used to, I didn't notice it. Yeah, no, it's crazy. It's crazy. Once you become aware of everything, how different you feel and you start to like, you really learn your body and that's, that's something that's really cool to experience. Well, Jeffrey, I appreciate you, bro. This is awesome. And it was a awesome conversation. Tell everybody where they can find you, you know, on your socials and, you know, talk about what

you're doing for business so these guys can, you know, know what you're doing. Yeah, no doubt. No, super honored to be here, man. This is like an experience of a lifetime. You guys, like if you've never been to HQ and you have the opportunity to come it is like mind-boggling just the level of detail you guys put into everything um it's just it's really really cool to see what you've built with 75 hard and with with this company and just like the execution the excellence behind the team like everyone is is just honestly amazing so we're very thank you so much we're very fortunate to have those people. Yeah, no doubt. But it's super honored to be here and couldn't be more blessed to start this

relationship and hang out with you guys. But Instagram is probably the easiest way to connect with me. It's just my name, Jeffrey Jensen. We have a coaching business. It's paratransform.com. Super, super simple. Our thing is just how you spell it. It's P A R A and then transform.com. Um, and so our whole thing is just like helping people. Like we just want to help you become the best version of yourself. It's not about becoming a crazy elite athlete unless you want to, but we all know that everyone has the desire to be the best version of themselves. And so if we can help you in any way, reach out and I'd love to connect. Yeah, guys, Jeffrey's a good dude. We've, we've talked a lot, uh, before you come out here and, and I can tell you, any way reach out and i'd love to connect yeah guys jeffrey's a good dude we've we've talked a lot uh before you come out here and and i could tell you this man really cares

about helping people get better and i'm very very appreciative of that bro we need more of that in the world so you're leading by example you're helping people get better and uh i think it's a fucking awesome thing dude yeah so no i appreciate it appreciate everything you've done and i mean honestly man the program and you guys have absolutely changed my life. So can't thank you enough. Now you're changing other people's lives, bro. It's pretty cool. Yeah, it is.

The ripple effect. 350 pound, do you be changing people's lives like this? No, not at all. And that's the ripple effect is insane. So I do want to leave with this. If you are someone who has the ability to be around a lot of people, like if you have the gut, like the feeling in your gut to have people. Like if you have the gut, like the feeling in your gut to have a conversation with somebody,

like have the conversation because you never know how that will change someone's life. And I think about Sam coming up to me three years ago and just like starting a conversation with a stranger and how that led to 12 hours

of us spending time together and building a relationship, which led to me listening to the podcast, which led to 75 Hard, which changed everything. It's like if he doesn't have that conversation, like where are you? What is, what does today look like? And so I know sometimes it's inconvenient to talk to people or you might be busy, but like, man, you just never know the impact that you can make on somebody just by like being kind, talking to them, asking them how their day is going and

seeing where it goes. So that's awesome, bro. I love that. It's true too. I've had a number of key conversations in my life. One in particular that changed my entire life. And, uh, it's, it's actually pretty incredible. So brother, I appreciate you, man. Yeah, man. Yeah. Looking forward to a long friendship. Yeah, no doubt. So guys that's 75 hard versus Jeffrey Jensen. Make sure you give this dude a follow. I appreciate you guys. I love you guys. And let's go get after it.

We're sleeping on the floor. Now my jewelry box froze. Fuck a bowl. Fuck a stove. Counted millions in the cold. Bad bitch. Booty swole. Got her on bankroll

Can't fold, that's a no Headshot, case closed