REAL AF with Andy Frisella - 727. Q&AF: Culture Building Activities At Work, Forgiving Yourself & 3 Most Important Skills In Business

Episode Date: June 17, 2024

In today's episode, Andy answers your questions on how to effective build a great culture in your business, the best way to forgive yourself for your past mistakes, and how to cultivate the 3 most imp...ortant skills to win long term in business.

Transcript
Discussion (0)
Starting point is 00:00:00 What is up guys it's Andy Priscilla and it's Can't do that on the show bro You cannot do that What happened? What? You're gonna chase away do that. What happened? What? You're going to chase away everybody. What happened? What?
Starting point is 00:00:31 It's a little too urban for us. This is a show for the realists. Say goodbye to the lies, the fakeness, and delusions of modern society. And welcome to motherfucking reality. Guys, today we have q and af that's where uh you send in the q's and we give you the afs now you can submit your questions a couple different ways the first way is guys email these questions in to ask andy at andy for seller.com
Starting point is 00:00:58 what it's like 50 cent in 2005 that motherfucker's like 10 cent or you can go on youtube in the comment section of the q and a f episode and drop your question in the comments there as well uh throughout the week we're going to have shows within the show okay today is q and a f this is where we start the week off and we get better tomorrow. We're going to have CTI. This is where we talk about what's going on in the world. That's called cruise the internet. For those of you that don't know, we put topics on the screen. We talk about what's going on. We speculate on what's true and what's not true. And then we talk about how we, the people like to solve the problems going on in society. Other times throughout the week, we're going to have real talk, real talk is just five to 20 minutes of me giving you some real talk. And then we have 75 hard verses. That is
Starting point is 00:01:49 where someone who has completed a 75 hard program comes on the show, talks about how their life was before, how their life is now, and how you can use the 75 hard program and the live hard program to transform your life as well. If you're unfamiliar with Live Hard and 75 Hard, it is the world's most popular mental transformation program in history. You can get it for free at episode 208 on the audio feed only. It is not on YouTube.
Starting point is 00:02:14 We weren't on YouTube back then. So there's also a book. The book is available at andyfersella.com. It's called The Book on Mental Toughness. It will outline the entire Live Hard program top to bottom. Also, 10 extra chapters on mental toughness, why it's important, and how you need to implement it in your life to get the most out of your life. And then we have a bunch of case studies on some very famous people that you will recognize.
Starting point is 00:02:37 It talks about how they use mental toughness to become the people that you recognize. All right? We have a fee for the show. The fee is not a subscription. We don't ask you to buy shit. But we do ask you that if the show makes you think, if it makes you laugh, it gives you a new perspective. If you get some good information, please share the show. All right. We're always battling censorship, shadow bands, traffic throttling, you name it. We talk about all the stuff on the internet that you're not supposed to talk about,
Starting point is 00:03:05 which is some total bullshit. But anyhow, if we want the message to get out, we need your help. So we have this thing called the fee. You're going to notice that I don't run ads on the show. I'm probably the only show in the world that's this large that doesn't run ads. I could make eight figures running ads. I don't do it because I have businesses and I fund the show myself. And I don't want anybody telling me what i can and can't say in exchange for that i just want a little bit of help from you guys all right i want you to share the show i want you to put it out there i want you to have conversations about it so uh do me a solid we'll do you a solid don't be a hoe show the show all
Starting point is 00:03:38 right you know i was thinking about your little comment there which one you called me a uh you said 10 cent 10 cent really you're like 90 cent well you say 10 cent that makes me a dime and i'll take it i misspoke i meant 90 cent you got to lean down a little bit to get 50 cent bro yeah yeah 50 cent 50 cent is pretty jacked you know you gotta get a little leaner. You get down to 50 Cent. Hey, listen. You get down to 250 Cent. 250 Cent? Yeah. 350.
Starting point is 00:04:08 Yeah, no. Two. Dose. What's going on, man? Nothing, man. Yeah? Yeah, just, you know, got my, man, 50 Cent was jacked back. Like, he's still in good shape.
Starting point is 00:04:22 I mean, dude, when he came out with uh with with his first album yeah and he had uh in in the club yeah and he's wearing that bulletproof vest on stage he's all jacked bro he's like a dude was yoked i remember he tried to do that movie where he had like cancer or some shit do you remember that yeah he shouldn't do that anyway but yeah you don't know what i'm talking about yeah. You know what I'm talking about? You don't know what I'm talking about? Nah, man. You didn't see that movie?
Starting point is 00:04:47 Nope. Look. What's it called? What was it called? I don't know, but it looks bad. Look. I don't know. I mean.
Starting point is 00:04:58 Oh, shit. Motherfucker. God damn it. These goddamn computers get me every time. Well, you know what they say. You didn't see that movie? Holy shit. Is that him?
Starting point is 00:05:11 That's him. Oh, no. I never saw that. That's crazy, dude. He lost all that weight? Yeah. I think that was supposed to be like him. It wasn't him getting...
Starting point is 00:05:18 Was that him? The story of him getting shot or something? Oh, okay. Yeah, I don't know. Did he really lose all that weight? Yeah. Dang. Yeah. that's crazy yeah shouldn't do that shit man he looks like he should be uh hijacking boats and fucking
Starting point is 00:05:32 in fucking somalia what i am the captain yeah that's right fucking 50 cent the captain he's gonna steal your 50 cent anyway hey this is q and a f man it's q and a f all right supposed to be making people better that's right hey and we're doing that started off with a little laugh hey it's all right yeah nothing wrong with it well guys and you know it's scientifically proven that laughter makes you healthier will you fucking find me a new co-host bro are we serious we see i'll put some applications please i am taking applications for a new co-host
Starting point is 00:06:19 all right so leave your suggestions in the comments section right here on the show. And by the way, those of you who only listen to audio, you should probably watch it on YouTube. I think you would like it. Just saying. Yeah. Anyway, new co-host applications. I'm welcoming them. Feel free to drop your application in the comments.
Starting point is 00:06:40 Yep. We'll go from there. Yep. All right. Plenty of mayonnaise. Yeah. Guys, Andy. What?
Starting point is 00:06:52 I got some good ones for you, man. I know you do. I do got some good ones for you. I know you do. Let's put our game faces on. Yeah. Game faces. Stop messing around. I've been trying to keep this.
Starting point is 00:07:03 You ready? I can read the questions to myself We just do it that way Don't you remember what I said about people that wear their hats backwards no Clearly, what'd you say? We have to go back and listen on what episode doesn't matter Is that real? We certified it. Anyway.
Starting point is 00:07:28 Sal does this all the time. All right, let's do the show. All right, come on, guys. Let's get it. All right. Stop messing around. We got people trying to get better here. For real.
Starting point is 00:07:40 No, we're going to make them better. Grab acid and shit. Think of popping each other's assholes. All right, guys. Any questions? them better. Grab acid and shit. Think of popping each other's assholes. All right, guys, any questions? That's not what grab acid means. What'd you say? I think he said grabbing assholes.
Starting point is 00:07:57 I think that's what he said, too. No, that's not what I said. It's a finger popping. You guys never seen 22 Jump Street? All right, let's just move on. Let's get to the meat. It's a great movie. Which one?
Starting point is 00:08:11 There's two of them. No, that was 21 Jump Street. Yeah, the new ones. Okay. Yeah, they're good. Do you know who was in the original? Yeah, it was Kevin Bacon. And I forgot who the other was.
Starting point is 00:08:22 Kevin Bacon, yeah. I've seen the original one. You have? Mm-hmm. Dang. I'm Yeah, I've seen the original one. You have? Dang. I'm actually impressed you've seen it. Yeah. Yep. All right, let's go. Damn, dude, we're eight minutes in.
Starting point is 00:08:34 Everybody else already turned their shit off. Guys, Andy, question number one. Andy, I'm 36, and I run a team of 20 people in my business. My team has become so used, so used to the typical culture building activities, top golf, bowling, dinners, axe throwing, et cetera, that I feel like they don't really enjoy them anymore. What's the best way to completely realign an entire company
Starting point is 00:08:59 and hit home the meaning of a winning culture and playing as a team? How do you do that? By winning. Okay, you can have all the barbecues you want you can go play all the golf you want you can go out to all the dinners you want you can go to top golf you can hold hands you can sing kubaya you can do all that shit bro but nothing bonds a team like winning that is is the bottom line. And a lot of you guys think you're going to substitute actually winning and performing for things that are, you know, like having a pizza party in the company kitchen.
Starting point is 00:09:33 And that's just not going to do it, guys. Ultimately, the way that people respect and love and enjoy working together is because they struggle, they overcome, and then they celebrate together on the unified effort to overcome the problem with the solution. So if you really want to build a good culture, obviously there's a whole, I could talk about this for a week straight. I could do a whole week workshop, but I'm going to summarize it in two minutes. You got to win. Okay. So those things that you're trying to do will take on a different meaning when you are kicking ass. All right. So what do you got to do to get your team to win?
Starting point is 00:10:12 How do you get them to get focused? How do you get them to all row in the same direction? How do you get them to understand what they're trying to do? You have to be very clear about what the mission is. You have to be very clear about what the values are, the framework, so to speak, about how you're going to operate to get where you want to go. And then you have to be very clear about actual performance expectations and making sure that people hit them. And if you can do those things, you'll start to produce wins. And it won't matter if you're sitting out back with a Weber kettle, having some burgers, or if you're in Vegas at a pool party, or if you're at the Vatican or whatever you do to bond your team, traveling, activities, it won't matter. It'll be awesome. So winning is the key
Starting point is 00:10:53 component that most people lose when they try to build a culture. They try to have a mediocre company that produces mediocre results and then have amazing culture. And you can't have that. You can't. There's not a medium. Think of it in sports. There is not a team that goes 500 that has an awesome culture. It doesn't exist. It doesn't matter how much you do, how much you train, all these things that you do to try to build it or manufacture it. Great culture ultimately comes from working together and then overcoming obstacles together.
Starting point is 00:11:27 This is why great football teams or great sports teams, that bond is developed in the training. It's developed in the suffering. It's developed in the two-a-days or the hard practices where everybody else isn't out there and it's a hundred degrees and you're sweating your ass off. And then you start to win because of those actions that you did collectively. Those are the things that actually produce great culture. And so I feel like a lot of companies try to band-aid that lack of winning with a positive culture, and you have to understand it doesn't work. You're never going to have a team that's losing.
Starting point is 00:12:02 You're never going to have a team that's 500. You're never even going to have a team that's okay you're never going to have a team that's 500 you're never even going to have a team that's okay like pretty good that has a great culture great culture legitimately comes from winning and then you can refine it you can direct it you can bring it in so that it self-replicates and becomes the actual feeling of the business right just like when you walk into your favorite restaurant and you get a feeling, there's a reason you go there because it feels a certain way. And a lot of you guys want your company to feel that way, but you can't do that unless you actually teach your people how to win first. And, and that requires a direction that requires a framework. And then, you know, you start to harness it in and direct it where you need it to go over the course of time and it becomes a living breathing actual organism that doesn't necessarily
Starting point is 00:12:49 need you to think about it all the time because the team what do you say you have 80 uh 30 20 people 20 that's enough people for it to regulate itself so like when a new person comes in okay those people will will will make sure that the new person fits the culture. And if they don't fit the culture, they'll weed them out. So this is what we do in Arte, guys. Like if you wanted to join ArteSyndicate.com, that's what Ed and I do. We teach these kind of things in depth. We put on a number of workshops throughout the year to really teach these things in depth.
Starting point is 00:13:23 But ultimately, guys, good culture comes from winning. It doesn't come from a sign you hang in the locker room. It doesn't come from some values you put on the wall that you don't live by, you don't communicate by, you don't hire by, you don't fire by. And that's what people think culture is. People think that culture is an accident, which is a big mistake and then they also think that it's just as simple as defining a mission statement and some core values and like making some cool signs that go on the wall that say shit like integrity right like what is what the fuck does that even mean and they don't coach on it they don't talk about it they don't relate it to people and it becomes just a sign
Starting point is 00:14:02 you know how many of you guys played a high school sports where they had some sticker on the wall that said you know effort right what the fuck does that mean and so there's a lot to this when it comes to creating a great business culture uh but ultimately it's going to come from the small wins and then you build upon that and just trying to take them to top golf or this or that that's not going to get it done bro you need to you need to have some wins to start building on it yeah i love that man i think also too man another thing is like correct me if i'm wrong here but i feel like a lot of people always typically see the end result of what somebody else is doing right and they copy that thinking that's going to get them there for sure when in reality was a lot of work that was put in the
Starting point is 00:14:43 process before that right yeah i mean that's true bro you know there. For sure. When in reality, it was a lot of work that was put in the world before that. Right. Yeah, I mean, that's true, bro. You know, it takes years and years and years to build a strong culture in an organization, whether that be a football team, baseball team, a church, a company. It doesn't matter. Organizations are all the same. You're taking a big group of people, and you're getting them aligned,
Starting point is 00:15:00 and you're getting them to move a certain direction. And that takes time because you can't do that in a day. You can't do it in a week, and you can getting them to move a certain direction and uh that takes time because you can't do that in a day you can't do it in a week and you can't do it without resistance the minute you start to try to redefine what your culture is and you try to redefine that you're going to lose people this is why like when teams do rebuilding they fucking get rid of everybody they get rid of all the coaches they get rid of all the players that are any good and they say fuck it we're starting over because the culture needs to be built from the bottom up and a lot of people don't want to put the effort in they don't want to put the time in they don't know how to they think that culture building you know a lot
Starting point is 00:15:33 of people look at bill belichick right or nick saban and they think like fuck dude he just gets all the players so like he's just great no dude that's these guys are masters at what i'm talking about okay they know how to do this from the ground up and they know how to do it with any kind of player by the way st louis cardinals a great organization to talk about culture all right they're here in st louis where we're from you know we don't we very rarely go out and sign big stars all of our players come from the bottom and work their way up through the farm system and become stars and then we win with those you know st louis is one of the winningest teams in all of baseball history and we come from one of the smallest markets and it's because the culture is so strong
Starting point is 00:16:14 and it actually permeates out from the team into the fan base and that's the part where a lot of you guys want because you look at companies that have fanatical fan bases but you don't even haveatical employees. So how the fuck are you going to have fanatical fan base without fanatical employees? You can't. And you think that solving it is going to be like, oh, we got a cake for Karen's birthday. Hey, guess what guys? We got Karen's birthday today and we got a cake. Like that's not culture either. Okay. Motherfuckers want to win they want to kick ass they want to beat people's ass human beings are competitive dude they're not docile average fat little slobs by default we're fucking warriors bro and we want to win and when you unlock someone's potential to want to win by showing them what a win feels like it changes everything in them so decide where you're going develop a mission statement.
Starting point is 00:17:05 Develop some values that create the framework. We are going to move forward within this framework. We are not going to do unethical things. We are going to show all the things you want your company to represent. Define those things. Start moving forward and make sure that you're winning. And when you start to win, it won't matter what culture building things you do. You can't band-aid this. Honestly, dude, real talk. that you're winning. And when you start to win, it won't matter what culture building things you do.
Starting point is 00:17:30 You can't bandaid this. It's honestly, dude, real talk. If you're interested in doing this, you need to join Arte. That's the truth. Because we talk about this. It's literally the entire foundation of what we talk about, of how to build a company. When we're not in there, this isn't personal coaching. This isn't, you know, fucking kumbaya. I'm not going to get in there and show you how to build a fucking funnel or do any e-com shit. That's not what we do. I trust that you know how to do some of that stuff. What we do is we teach you how to build a fucking company, okay? So for those of you that want to build a company and you want to build a solid company that makes a difference and makes a fuck ton of money and kicks everybody's ass,
Starting point is 00:18:06 RTA is the place to go. And there's nobody else out there that can teach it because none of these other motherfuckers have done that. I fucking love it, man. Guys, Andy, question number two. Andy, I'm 33 years old. My question is very simple. How do you forgive yourself for a mistake you made in the past?
Starting point is 00:18:24 When I was 22 years old, I made a really bad decision. And I have paid the price and accepted the consequences. But here I am 11 years later, and while I made right my wrongs, I'm still paying for it. How does one truly forgive themselves? Well, look, I think that's a hard thing, especially for a highly driven person. Because if you're an ambitious, I'm assuming that you are a driven, ambitious person or you probably wouldn't listen to the show. When you're a highly driven, ambitious person, you hold high standards for yourself and the people around you. And because you hold such high standards for the people around you, you inadvertently usually hold even higher standards for yourself.
Starting point is 00:19:12 So this is a common problem with people who are leaders, who are people who understand the weight of leadership that they have. And when they make mistakes, it's usually pretty hard for them to let it go. But what I've learned is a couple things. One, being a leader that never makes mistakes or being a human that never makes mistakes is not admirable in any way, shape, or form. Your power is in the lessons that you've learned from the mistakes that you've made. And if you've made some big mistakes, that means you've got some big fucking power and you understand some big lessons about life that a lot of people don't.
Starting point is 00:19:51 So what I would make you understand is that you need to lean into that and start sharing those lessons that you've learned with other people so that they understand what you've learned without having to go through the process. That's the first thing. The second thing is when you do that, people respect you more. People respect people who are honest about who they are and transparent about who they are, whether it's good or whether it's bad. You know, there's a lot of people on the internet that want to pretend like they're infallible and they're perfect. And they're, and those people get attacked hardcore because everybody knows that none of us are perfect.
Starting point is 00:20:22 This is why I come on the show all the time. And tell you guys bro i'm the farthest thing from perfect i have literally made every single fucking mistake in my life that you could possibly fucking make okay so i understand what it's like to like and it's probably why you guys listen to me because i made all those fucking mistakes and i know a lot of answers all right so don't shy away from being just honest with yourself like hey yeah i fucked up bro but here's what i learned and I can help other people with that. Then, as I was saying, the second part is, is that when you are transparent and you are a human being, people respect you more. They say, okay, that dude's been through some shit. He owned it. I can learn from him. I respect that he's working through it. And it makes people feel better about
Starting point is 00:21:02 you. Not worse. I think people have an underlying fear where they think like if they find out this thing about me they're gonna think i'm a piece of shit maybe but probably only if you lie about it if you actually told the truth and say yeah man i made a terrible decision um i was a different person then yeah and you you just kind of say what i think people really identify with that because, dude, we're all that. All of us are that. These social media people that pretend like they're perfect, they're lying, dude. This is a lie.
Starting point is 00:21:31 All of those people have a, I actually believe the people who have the most polished image on the internet are the people with the most skeletons in their fucking closet. Okay? at are the people with the most skeletons in their fucking closet okay so when you look at these people and they make you feel bad because they seem like they've never made a mistake like these pastors and shit online who try to like make it you know what fuck just wait a couple of years and look at the headlines after that right and dude listen it's just not true ever the the human experience involves bad decision making and then dealing with the consequences of those decisions. There's not a human being that's ever lived in the entire history of Earth that has ever got around that. OK, besides Jesus.
Starting point is 00:22:18 OK, let's be real. So when we think about like what we're looking at and what we're comparing to, remember that when you're comparing yourself to a bunch of people that appear to be perfect, they have just as many things in their past as you do that they're just not talking about because they're afraid, like I said in the first part, that people are going to find out and judge them harshly. And they're refusing to step into their obligation to teach people the lessons that they've learned from making those hard mistakes because they're embarrassed. All right. I don't think there's a lot of nobility in that. So with all that being said, how do you forgive yourself? And that's a hard thing, man, because
Starting point is 00:22:56 like I have struggled with this myself because I anybody that's around me knows that I hold very high standards for everybody around me. And so when I don't hold those standards, I'm 10 times harder on myself than I am on anybody around me. things I just mentioned, is like you have to kind of think of it like you would think of it if your friend did it, okay? So like whatever it is you did, let's just imagine that you didn't do it, but your best friend did it, okay? And your best friend comes to you and they say, hey, man, I fucked this up, dude. I did this thing 11 years ago. I still feel bad about it.
Starting point is 00:23:49 I feel guilty about it. It's really messing with my head. What do you think? Okay. And what would you say to that person? And I think what most people would say is they would say, hey, look, dude, that's life. Shit happens. You made a bad choice.
Starting point is 00:24:02 You've improved yourself. You're a different person now. We got to use those lessons and we got to keep moving down the path. And that's what you would say to that person if that person were your friend. I think most people would say something like that. If it was really bad, they say, well, that's really bad, bro. You shouldn't do that. Let's make sure that doesn't happen again. That's what a good friend would say, right? And so sometimes you got to be a good friend to yourself and you got to treat yourself as you would treat your friend.
Starting point is 00:24:45 So that's how I deal with those things. You know, like the things I've done in my past that I'm not proud of. You know, I I until probably the last three or four years, I carried that shit. And then I realized, well, hold on dude everybody else has a bunch of fuck ups too what the fuck you know and then i started realizing well how do i get over that what would i say to to my brother if he said that to me or what would i say to chris or what would i say to dj if they came well i would say hey you're a dumbass why the fuck you do that don't do that again right you know what i'm saying what you learned from it yeah right and so we have to talk to ourselves as if we're talking to our best friend and instead of just beating ourselves into nothing over these mistakes. And I found that to be the best way to actually forgive yourself. And obviously, whatever it is that you're holding, part of the forgiveness process, if possible, is trying to make that right. But outside of that, man, you got to chalk it up to a lesson and keep moving forward that's that's what life's about what makes me think too man
Starting point is 00:25:29 like what's the other option you're gonna go another 11 years and you're gonna go next 30 years right because you did one thing right i mean look man there's things to happen you know bad things happen um things look man just, I don't know. I just think that that's part of the life experience. You know, you can't carry that shit through your life and let it bury you. You would, you want that for your friend right now? Yeah. Right.
Starting point is 00:25:57 Right. So why would you do that to yourself? That doesn't make sense. Sometimes you got to be your own best friend. I love it. I love it. I love it. Guys, Andy, third and final question. Andy, I'm 17 years old.
Starting point is 00:26:12 I know it's going to take some time, but I want to have a shit ton of money. Yeah. What would you say is the number one skill that pays the bills? I want to be able to do anything I want. Help my family, set my future kids up. And also, what's more practical? Do you get one of your tools in my tool belt really sharp, then move on to the next one? Or do I level each skill and tool in my belt at the same time? Like, do I focus on building one up and then focus on the next? I just feel that personal development
Starting point is 00:26:42 can be a little overwhelming sometimes trying to figure out where to go first. The reason it's overwhelming for you is because you're trying to create the perfect product before you go. That's not how it works. You have to go and then along the way you acquire the skills. All right. So a lot of people, and I'll get to the meat of this question here in just a second, but I want you to understand this. A lot of people think they can just read and consume and go to seminars and they're going to develop all these skills. And then they're going to go and it's just going to work. That's not how the fuck it works. You could go to seminars.
Starting point is 00:27:13 You can read. You can join coaches and things like that. But all they're going to do is give you the direction. There's still the work you have to do. It's no different than being on a diet. I can tell you what the fuck to do. But unless you go do it, it doesn't matter. It doesn't work. So understand that it's go, then learn, not learn, then go. All right. And that's where people, most people never even get
Starting point is 00:27:35 past that. Um, in terms of what the skills are and how you develop them, There is basically three main skills that will take you from a place of no money to a place of however much money you want to get, depending on how far you want to take it. And those three skills are sales, management slash leadership of people. And the third one is being able to take initiative for a project and see it through from beginning to end without anybody else's help. Most people can't do any of those. And they want some gigantic paycheck for showing up to work or starting a company like we talked about on the last Q&A where people think they just start a company and they're entitled to some sort of high-level lifestyle, or because they show up to work, they're entitled to some high-level paying position. No, you have to trade your value for the money. That's how it fucking goes. So when we think about these three skills,
Starting point is 00:28:38 sales, management, leadership, and then initiative to see a product project from beginning to end. These are the three rarest skills in any company. Okay. So one sales, how do you learn to sell by putting yourself in a position where you have to sell over and over and over again, and a great way to do this, by the way, this is not an e-com funnel. This is not through the internet. This is not drop shipping. I'm legitimately talking about putting yourself in a retail environment or an environment where you have to talk to people to learn to sell. The reason why you can't just do this through e-com is because the principles that apply
Starting point is 00:29:22 to creating ads that work, you will actually learn face-to-face through these reps, okay? So if you want to learn sales the fastest way possible, you need to put yourself in a position where you are talking to people and selling them either on the phone or in person many, many times a day, 30, 40, 50 times a day, okay? That will sharpen your sales skillset as quickly as you possibly can. Management leadership, that will come after you become successful at selling
Starting point is 00:29:53 because if you're a great salesman, eventually you will be asked to train other salesmen. You will be asked to lead or organize other salesmen, which by the way, just because you can sell doesn't mean you can manage salesmen, all by the way, just because you can sell doesn't mean you can manage salesmen. All right. It's a totally different skillset and you need to fucking understand that. So once you're great at selling, you're going to be asked, Hey, here's five sales people. I want you to run this team. Now you have to learn how to lead and manage. That's a whole
Starting point is 00:30:21 different skillset. And guess how you're going to do that? The same way you learned the first one. Reps over and over and over and over and over again, making mistakes, learning, consuming all the information, following great leadership, reading great leadership books like Vince Lombardi books or John Wooden books or anything that Jocko has written. These are amazing leadership resources that will help you quicken the process, but won't do the process for you. You still have to go do it. And then after that, the third skill will sort of materialize because you have developed the two main skills, which are sales and marketing and leadership. And then along the way, there'll
Starting point is 00:31:03 be a number of projects that you have to come up with and then develop and put out as a finished product right whether that be a new system of operations uh an sop or some sort of procedure or whatever you're gonna say okay we have a we have a problem here or it could be a. We could make a product here because it could be in sales, right? This product would sell. Here's how we develop it. All the way I developed this product, I'm selling it. Look at this. That's what entrepreneurship is about. If you're an entrepreneur, that might be inside of a business. Hey, I think this would work. You build the product, build the solution, take the presentation to your higher ups and say, look, this will work.
Starting point is 00:31:43 This is how I did it. I did it from idea to finish concept. All we got to do is write the check and I'm going to go sell them fuck ton of this shit. That's those people are valuable, dude. Like they're infinitely valuable. If you can learn these three skill sets, you can write your fucking paycheck legitimately, because if your company won't fucking pay it and you actually have those skills, like you truly have those skills. I'm not talking about all you motherfuckers that think you're great at what the fuck you do, yet you don't have any dollars in your bank account. Okay? How can you be great at what you do if you don't have any dollars in your bank account?
Starting point is 00:32:16 That is a misunderstanding of your value, which a lot of people have. A lot of people believe they are way more valuable than they are. When the reality of their value tells them the story, they just refuse to look at it. They don't look at their house. They don't look at their cars. They don't look at the money they're making. And they think, well, I'm getting fucked. No, you're not good enough, bro. You are not skilled enough because if you were, your company might not pay you, but somebody else's will. Okay. So once you start to understand the true value of your skillset and you're producing results, bro, you walk in the boss's office and say, Hey bro, uh, I'm the best at this. I'm the best at this. I'm the best at
Starting point is 00:32:59 this. I did this. I did this. I did this. I built this person. I developed these people. I did this I did this I did this I built this person I developed these people I saw this project through ain't nobody else in here doing this shit I'm worth this and and I love you but if you don't pay me that I'm gonna fucking go over here okay and that's how you do it you gotta you gotta hold your fucking boss hostage like and I hate to say that because I'm fucking boss right but that's how it works no the truth is if I had a motherfucker that come to me, he has all those skill sets, he says, hey, this, I'm going to say, all right. Because, like, I don't want to take the time to develop that person all over again. See what I'm saying?
Starting point is 00:33:38 That's years and years and years and years. But, dude, going back to last Q&A, if you haven't listened to last Q&A, we covered this. A lot of people believe that they are much better than they really are. Okay. And you're dude, you have to be able to observe the objective reality of where you are. It's not like if your friends and family are gassing you up and telling you you're great, guess what? That don't mean shit. Okay. If your coworkers are telling you how great you are, that don't mean shit. All right? Joe, if you're producing some music and everybody in the building says that it's great, does that mean anything?
Starting point is 00:34:13 No, it doesn't mean anything because they're biased. They love Joe. What really matters is what the fucking market says. Does the market say? Do people that don't know you say you're good? Do people that have no idea who you are look at your work and say, fuck, bro, that's amazing. That's where you start to know if you're actually good. And a lot of you guys just lacked the ability because you've grown up in an entitled society where everybody gets a trophy.
Starting point is 00:34:36 Everybody's taught that they are special and great. And it's just not true. You're not great. You're not special. You've got to earn it like everybody else. And that's not a dig at you but if you go through your life thinking that you're going to be entitled to get shit for not being very good you're going to be unsuccessful and uh i'm not doing you any favor by blowing smoke up your ass about that like bro you're not good enough if you were good
Starting point is 00:34:59 enough you'd be getting fucking paid yeah so those are the three skills, sales, management slash leadership, which there's nuances to both. They're not the same thing, but they're close enough to be put together. And then the ability to see a project from beginning to end that will either help your company or the company that you're a part of. And there's probably a fourth skill there too, which I would consider like a second level skill under the leadership management part if you have the ability to replicate yourself um by leading other people and coaching them so let's say you develop this amazing skill set for sales you're a pretty good leader and you understand how to take initiative and finish projects and then you're able to train
Starting point is 00:35:41 other people to do that and you have all three of those skills bro you're fucking untouchable you'll run everybody else the fuck over yeah yeah i love it let me ask you this andy because i think i think you know you you mentioned this whole you know you got to learn people think they have to learn and then go when in reality it's go you learn right now when we talk about you know along this road these skills that come up these mistakes you make that you learn from and all of these things right is that probably i feel like the biggest thing here that we gotta we gotta hit on what i'm trying to hit on is awareness being aware of these are actual skills coming my way these are actual lessons from these mistakes i can learn versus you know where you are now versus 20 years ago, 25 years ago,
Starting point is 00:36:30 what's the difference look like as far as actually sharpening these skills that you have versus acquiring them in the first place? The biggest difference between where I was when I was 19 and where I'm at at 44 was that in 19, 20, 21, 22, probably the first 10 years I was in business, if I made a mistake, I dwelled on the mistake for a period of time before I was willing to accept what it taught me. So I wasted a lot of time collectively because you make a lot of mistakes in your first 10 years of business.
Starting point is 00:37:01 You just pissed off. So listen, think about it like this. Just think about it in math terms. You make a mistake in year one, you spend two weeks down about it, and then you learn a lesson. Then you make another mistake right after that. Then you spend two weeks down about it. Then you accept the lesson. All right. And you add up all those two weeks over the course of 10 years. And you're talking about a massive amount of time that could have been saved. Had you just accepted the lesson right away and not dwelled on it. We have to understand that the quicker that we can get over it and accept the lesson, the more time we have to move forward, the quicker we will get where we want to go.
Starting point is 00:37:43 Does that make sense? It makes perfect sense, man. Okay, so that's the biggest difference between younger entrepreneurs and older entrepreneurs. And by the way, if you're a young entrepreneur and you actually listen to what I'm telling you, you can learn to do that right now and you can save yourself a shit ton of time. It took me fucking 20 years to figure that out.
Starting point is 00:37:59 That's what I'm saying. It took me legit 10 years to really figure it out. It took me another five to fucking, like, master it. That's what I'm saying. I feel like it's an awareness thing, man. Like, being aware that, hey, this is not bad. There's good in this. Like, I can use this, man.
Starting point is 00:38:14 Yeah. Yeah, I think that's fucking awesome, bro. Yeah. I think it's awesome. I love it. Guys, Andy, that was three. Yep. All right, let's get out there and kick ass this week, guys.
Starting point is 00:38:23 Don't be a hoe. Shut the show.

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