REAL AF with Andy Frisella - 75HARD: A 75-Day Tactical Guide For Winning The War With Yourself, with Andy Frisella - MFCEO290

Episode Date: March 7, 2019

What would it be worth to you if you could 100X traits in yourself like confidence, self-belief, discipline, & grittiness...& completely transform your life? These are not traits you are born with, but skills you develop. I've spent more than twenty years figuring out how to master mental toughness & I'm putting everything I've learned into a program I call 75HARD. What's it all about & how can it help you become who you are meant to be & get the life you want? Take a listen.

I can stack them hundreds to the roof. I ain't stopping till they stack to the moon. Without me, my family wouldn't have food. Anybody go against me, gotta lose. What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host. And I am the motherfucking CEO. Guys, today is Thursday Thunder, but we're gonna throw a little switch up. And instead of just me, I'm gonna have my my boy Vaughn, the pastor of disaster, join me for this podcast. We've got a really, really good show for you guys coming up. And I'm excited to talk about what we're going to talk about today.

I think it's very, very important for you guys to understand. With that being said, if this is your first time listening, we do charge a fee here. The fee is this. If you get value out of this podcast, please refer a friend. It's not money. I don't run ads. Basically here to deliver value any way that I can to you, help you guys understand what it really takes to succeed, not the shit that people tell you it takes to succeed and that's what this podcast is about so Vaughn yes what's up my man

I like your new haircut man do you buzz light year buzz light year buzz Aldrin for sell a year all right that's a terrible that is terrible that's really bad That is terrible. That was really bad. That is terrible. Yeah. But, dude. Are you flirting with me, dude? What? Are you flirting with me? I might be. You know, you get that percentage body fat down a little bit more, I might switch teams. I believe it.

Not that there's anything wrong with that. So, I'm excited about what we're going to talk about, too. But, observation and a question. Okay? we're going to talk about too, but observation and a question. Okay. So observation is we've been around some pretty exceptional performers in the last three or four years. Right. Yeah. And it's awesome to learn from them. But what's really interesting to me about them is that those guys, and I would put you in that category that you guys are on such an exceptional level that when you take it to a new level it's kind of hard to notice because you're already on a pretty high plane compared to everybody else and so i've noticed that that sometimes you can't always tell but i have noticed something and i want you to kind of fill

me in a little bit is that like in the last couple days i mean like you shaved your head and you didn't shave it but you buzzed that's my go-to-work haircut yeah okay so you so you you shaved or you buzzed it and then like i've worked with you for three years you're always a very intense always a driven personality but there's something there's like a different quality there it's like you've doubled down on the whole domination thing. And I think a perfect example of this is I'm seeing you lock in on the things you're doing around here just on a different level. But then there's this whole 75 hard thing. So you didn't say a word to me about that, which is pretty unusual. Usually, I have a little bit of heads up about, hey, I'm thinking about this or I'm thinking about this.

That just came out of the blue. And I think it's completely shocked in a good way. Shocked people. And it's generated so much excitement. And I just want you to talk more about it. So, we can talk about our topic in a second, but I want you to talk more about it. So we can talk about our topic in a second, but I want you to talk about it. We're sitting there listening to the Iron Cowboy,

James Lawrence, talk about doing three... This is what got me thinking, okay? For years and years and years, I have been a student of mental toughness, okay? I have read literally every single personal development book, every single quote unquote mental toughness book, um, that exists all of them because I'm interested in it. I've always just been super interested in that, in that idea. Like how do you develop mental toughness? And there's some great books out there, dude. The book Relentless by Tim Grover, really good friend of mine, which is crazy because

that book, I credit that book with actually saving my life. And I've said that a million times because it made me understand that I wasn't crazy in the way that I thought. And I read that book before I ever met Tim. And now, I mean, he's one of my good friends. I talk to him nearly every day, at least at a minimum, three times a week on a friend relationship. And he's a real friend, dude. Not one of these bullshit friends.

Like, he's a friend that holds you accountable. And, like, he can tell when I'm off my game, and he'll fucking tell me. And, dude, I respect and appreciate that in friendship um you know i don't my friends that i keep close to me are not people who i have shit in common with in terms of like we like the same sports team or we like to shoot guns together it's just you know it's just i need more than that out of a relationship yeah you know what i mean yeah dude i i mean the first time i met him was when he was on a on our podcast and then of course i've interacted with him because he's been at some arte events he's a nice guy but man that guy could kill you that guy sweats intensity oh yeah i mean he just like his

drops of blood his presence probably have you know muscles dude when he walks in I mean, he just like, his drops of blood probably have muscles. Dude, when he walks in a room, dude, he just owns the room. Period. You don't fuck with Tim Grover. Yeah. All right? And anybody who knows Tim, you just don't fuck with him. I love what Jordan said at the end of his career.

He says, if I ever see you again, I'm going to kill you. Yeah, dude. But I feel fortunate to have a relationship with him because he's't he's not my coach i don't pay him we're friends and uh i don't know but anyway that's kind of getting off track so i consider tim grover the greatest mental toughness expert out there in my opinion yeah um there's other good ones ben newman a good friend of ours great fucking mental toughness speaker. He'll even tell you that Tim is on a different level. But I've been thinking like,

I've been thinking for so long about what could we give people, how could we help people develop this skill? Okay? Because it is a skill, mental toughness, grittiness, fortitude, perseverance, all these things that people observe and high performing people are skills and people have been taught that they are character traits that people either have or don't have. And we are taught that by people who are lesser achieving people. So it's not a shock that we're taught that by our parents, our teachers, society, everybody kind of looks at these people as an

anomaly. And I know just from my experience on this earth, that that's not true because I was not always the way that I am. I used to be someone who punked out. I used to be someone who quit. I used to be someone who couldn't finish things. I used to be someone who made excuses and I've had to work really, really hard in my life to squash that inner voice. And when James was talking, the video I posted yesterday about James talking about owning the mental conversation with yourself, I've always known that that was the key. But to hear someone else say it like that, who has done something to the extreme that he has done, one of the greatest human performance feats ever that will probably never be matched okay ever and certainly if it ever is it's going to be very rare um

to hear him say that it kind of made something click in my brain and it clicked instantly. Like the whole puzzle that I've been thinking about for this entire, you know, last 20 years about how to create this, it, dude, it came to me like literally in an instant. And you know, it's just another example. It's not that it came to me an instant. It's just that I've been thinking about it for 20 years and the final piece clicked for me on what needs to happen. And so I start, you know, when he, when we talk in the video, I stop him and I say, well, you said something powerful and you said, intentionally put yourself in places that are uncomfortable. And that's something that I've always done without really understanding why I did it. Um, and it just, it just clicked for me. And I, and I went home that night and dude, I was fired up because I had figured out, like I had, I sort of just knew what needed to happen. And so this is how it came up, dude. I have a

$250,000 bet with Arte Group, as you know, that I have to be at 10% body fat or less by May 18th or 19th, one of those days. I've already been working on that goal. I'm making great progress. That would happen to be 75 fucking days. All right. So I thought, all right, well, I'm locking in for these next 75 days. How can I help people understand what we always say about high performing people? They have confidence. They have self-esteem. They have self-worth. They have self-belief. They have grit. They have fortitude. They have perseverance. They have the ability to endure. They have resilience. But all of those things are things that are cultivated through pushing yourself past the point of what's comfortable. And we as humans are so conditioned to do what's comfortable

that it violates every internal conversation that we could possibly have in our mind to actually do that. So I started thinking, how can I help people believe that they can achieve these states of mental toughness and that mental toughness encompasses all those qualities I just said, right? So when I refer to mental toughness, that's what I'm talking about is all those qualities I just mentioned. How can I help people cultivate mental toughness? Okay, well, I could create a fucking program that will put people through and help develop the skill.

And if they complete it, if they do what they are told, if they follow it without any compromise, not one excuse, not one, I was sick, not one, the conditions weren't perfect, not one excuse not one I was sick not one the conditions weren't perfect not one I'll start tomorrow and if you can squash all that in 75 fucking days you will be a different fucking person guaranteed okay and there you know normally we put prizes on things like that if you complete it you get a no the fucking prize here is all the qualities that you're going to develop it's the unstoppable nature that you're going to develop over the course of 75 days which you will and to me 75 days is a very short amount of time to gain that kind of advantage over every other motherfucker out there that's just coasting through life. I got an email this morning because I summarized

and the guy said, you know, you really focus on all these physical transformations and stuff, but you need a mental challenge. Motherfucker, this is a mental challenge. If you go through 75 days with zero compromise, laying out exactly what I laid out, no substitutions, no, I'll do this instead of that. It's designed very specifically to cultivate these skills by following a certain protocol. People are going to try to substitute it and they're going to try to say, well, I didn't get to work out outdoors because it was raining. No motherfucker. You're supposed to work out outdoors in the rain because that's teaching you that conditions are not going to be perfect. And regardless of what the conditions, the job has to get done. Okay. And so all these people out there that are

hashtagging this shit, I know what's going to happen. There's going to be about two motherfuckers that finish it. I'm going to be one of them. Tyler said he's going to be one of them. I actually believe Tyler, Tyler can fucking do shit when he decides he's going to do it, but there's going to be two and everybody else is going to do some substitution or some half-ass bullshit. And they probably going to think that they won, but they didn't fucking win because winning is the mental gain that you're going to get out of this. Not the physical gain. It's the mental gain. It's who you're becoming. And nobody's ever truly put together a program over the course of time that was designed to cultivate these qualities that can then parlay into their success in all areas of life.

It's how to become who the fuck you want to become in about two months time. So two things that come to my mind as you were talking. One is that not only will they quit uh there will be those who do their own version of the 75 days and when they're done they'll go well wait why why did i not get the results that andy promised he lied because you didn't do what you were told to do zero compromise right this zero compromise this if you can't follow fucking simple fucking directions, then you need- By someone who's done it. Dude, you need to go back to fucking kindergarten.

Right. Okay? This is very simple. None of this is hard to understand. This is not about a physical transformation. Will you physically transform? Yes, you will. Absolutely, you will.

But this is not about that. This is about cultivating all the qualities that I mentioned before inside the scope of mental toughness, confidence, self-belief, self-esteem, self-worth, fortitude, grittiness, perseverance, endurance, resilience, all the shit that you wish you had that you don't fucking have and don't see when you look in the mirror and you say, man, I wish I could do that. I wish I could have this. What does that guy have that I don't have? This is the shit that I'm talking about. Okay. And so what I'm sharing with people is I'm, I'm willing to put my fucking name and reputation on the line to do it with people, to prove to them that all these other people out there that are saying, oh, you should

just feel good. Oh, you should have self-esteem. If you tell yourself you're great, you feel great. I'm willing to bet my entire fucking credibility to show them that all those people are full of shit. And this is how it's done. Okay. So I went home and I said, all right, how can I develop all these skills? And I created a little list of five simple tasks. And by the way, this is not your power list. A lot of people are saying on the, oh, complete the power list for 75 days. No motherfucker. You're not reading the fucking directions and you're not listening. What I'm saying has nothing to do with that. The power list is, uh, is something you should be doing on top of this. Now, will you use the power list to accomplish these goals? Probably, but it's a completely

different concept. Okay. So it's all designed so that we can get people to cultivate these skills that are under the umbrella of what I call mental toughness. So before you move on, I just wanted to kind of highlight something you said earlier. You were saying that the guy's like, well, why can't this be a mental challenge? I would say, and you would agree that- Well, dude, then he tells me after this, and I know he's listening to this and I'm not picking on him, but I'm pointing out how, how he's not understanding what the fuck this is about. He says, well, you tell people to only read 10 pages. That's nothing for me. Yeah. But you know what is something for you going out when it's fucking 20 fucking degrees

outside and doing your fucking workout. You know what is something for you following your meal without fucking cheating on it. You know what is something for you doing that for 75 fucking days in a row. Okay. So while certain parts of this program might be easy for you and you might feel like you need to understand, you need to substitute them for things that are harder. There are going to be other parts of this program that are extremely difficult. And the point of that is that regardless of how hard certain parts of the program is the easy shit still got to get done too this is not something i threw together on the spot i thought about this for the last 20 fucking years right and i and i and what i love about it is that you know what i

was going to say is is that if there if there is a weakness in a lot of the literature out there on mental toughness, it's that- It doesn't give anybody a fucking program to follow to show them how to do it. It's such an emphasis on the- Dude, this program is going to change your fucking world. A hundred percent. It's such an emphasis on the mental that it becomes kind of abstract. People get caught up in concepts and they sit there and go,

well, these are great concepts, but what do I do? And you're giving, this program is giving people something to do. Exactly. Yeah. So let's talk about that, about how simple it is. Okay. Yeah. Because I do want to hear how you came up with, what are there, five or seven?

There's five fucking things. Five. Okay. Five. It's real simple. Okay. And this is where people get fucked up is they can't execute simple things. All right.

And then they have a conversation in their head and then they substitute things and then they justify things. And then all of a sudden, they're laying on the couch with fucking crumbled up Doritos all over them and they didn't do shit, okay? Right.

This encompasses and will build over the course of 75 days, all the skills I mentioned. It's very simple. You may not understand why it's going to build those skills, but if you follow the program and I'm talking without compromise, not one fucking, not one deviation for the program in 75 days, you will come back and you will say, holy shit, I'm a different fucking person physically, mentally, emotionally, everything will change. you will come back and you will say holy shit I'm a different fucking person physically mentally

emotionally everything will change and I think 75 days is a pretty fucking fair price to pay for that okay so the first thing some of these things are going to be easy some of these things are going to be difficult and feel free to ask me about why I'm doing this because I want people to understand. Oh, I've got. Okay. Yeah, for sure. So the first thing is this, you're going to follow a diet. All right. And I'm not going to dictate to you what diet that diet is going to be in line with whatever goals you have. All right. My goal is to lose body fat. So my diet is going to be geared around losing body fat. That means zero deviation, zero cheat meals, zero excuses, and no alcohol. Okay?

Not one cheat meal, not one fucking quote unquote refeed meal that you guys try to fucking talk about. No deviation. All right? This is designed to cultivate extreme discipline. You know how hard it is to even just do this one thing over 75 days. I bet not one motherfucker listening, not one has gone 75 fucking days without, without cheating on their diet, at least with a snack or a spoon of peanut butter or a fucking handful of M&Ms or a handful of popcorn. I'm talking about nothing. I'm talking about zero deviation.

So that's the first thing. Follow a fucking diet. Can I throw something in there? Yeah. A little pastor disaster spiritual reflection is that what I think is brilliant about that is that people don't understand your relationship with food is so fundamental to life. It's so, I mean, obviously you have to eat to survive, but how you relate to food is so fundamental to life that it's even become like the center of the Catholic Church is, you get together, you have communion every

week. That's eating. You're literally, that's the focus of the worship is you're eating. You're having a family meal together. And I think it's brilliant that that's the first thing you talk about because it's so foundational. You know what else it teaches you? What's that? How to say no. Yeah. And not apologize for it.

Yeah. No, I can't. I'm focused on this goal. No, I can't. I'm sorry. I am focused on this. Okay. Most people can't achieve their goals because they let these little daily life things get them off track. Oh, I got this birthday party. You know what? I'm sorry. I can't fucking go. You know why I can't go? Because I haven't developed the discipline enough to sit there and go to a party yet and not eat fucking cake and not eat barbecue. Okay. And you got to be real with yourself. If you don't have that discipline, they don't go to the fucking party period. And people are going to say, well, you're going to miss the part. Yeah. That's exactly what the fuck I'm saying. Toughen the fuck up. Okay. The whole point of this challenge is to cultivate the discipline so that you can go to the fucking party and not stuff your fucking face

later and for the rest of your life. Absolutely. I mean, I'm tooting my own horn here, but that's exactly why I didn't go to a Super Bowl party this year. Hey.

Is that I was like, there's no way. I knew myself. I knew that if I went, I was going to cheat. Hey, I just flew my dad to fucking Colorado. I paid for the entire fucking thing.

It cost me a hundred grand to send him on the trip because I flew him up there on a fucking Legacy 650 jet and I put him in a fucking badass house. They all went skiing and drank beer for four days. Guess who didn't fucking go? Me. You know why I didn't go? Because I'm focused on a fucking goal. Dude, I love it.

And I love how foundational it is, how elemental. And the reality is it goes back to everybody's looking for a special, complicated formula. So here's the thing. And you're bringing people back to the basics. It's basic shit. Yeah. Discipline. And guess what?

If you cheat on your diet, you got to start over at day one. We're talking about finishing 75 days in a row. That goes for all five of these points, by the way. If you fuck it up, you are to start over at day one. So realize that if you get to day 22 and you have a handful of M&Ms, now you're starting over at day one. Right. All right? Does that make sense? Yeah, absolutely. And it's an honor system, but what people need to realize is if they don't honor the system,

they're cheating themselves. You either want to get great or you don't. Right. That's it. And is it about looking better to other people or is it about actually doing the system and getting the transformation? Half the motherfuckers that say

they're going to finish on this are going to lie. Yeah. I already know that. I don't care if people lie or not lie i am not going to be the police of who does what or doesn't do what but i know what i'm doing and i'm doing it for a purpose and i'm sharing what i'm doing for a purpose so that they can choose to develop those skills or not i've already developed all these skills in my life. All right. If I want to go fucking do this or that, no matter what it is, I can fucking do it. Now I'm in control of decisions I make. All right. And I'm trying to get people to understand that they are in control too. And that's what these points are. So follow a diet,

zero cheat meals, zero alcohol, no compromise. 75 days straight. And I'm not going to dictate the diet or the supplementation. This isn't about getting you to buy first form products. They will help, but that's about as much as I'm going to plug it there. Two, you're going to work out twice a day. And this is one point, not two. You're going to work out twice a day. And this is one point, not two. You're going to work out twice a day for at least 45 minutes. Now, again, I don't care what kind of workout you do. I don't

care if you run. I don't care if you walk. I don't care if you lift weights. I don't care if you do CrossFit. It doesn't matter because this is a mental toughness cultivator. Okay. This is not necessarily about the physical activity. So twice a day for 45 minutes, one of those workouts will be outdoors. Now you can run outdoors. You can do pushups outdoors. You could do sit-ups outdoors. You could drag the motherfucking elliptical outside and do it outside. I don't care. The point of doing it outdoors is very easy to understand. Conditions are not always going to be perfect. Can't control them. You can't control the circumstances and it could be fucking tornadoing outside or it could be 15 degrees outside like it was for me yesterday. And guess what?

You still got to fucking do it. Okay? What's that going to teach you? It's going to teach you what, Vaughn? To control what you can control and not to make excuses about the conditions that you can't control. That's right. And guess what has to happen? Job's got to get done.

Yep. Okay? So that's point number two. Now, there's going to be a disclaimer real so that's point number two now there's gonna disclaimer real quick don't be an idiot if you take the challenge and there's a literal fucking lightning storm going on outside and you go out get struck by lightning i am not liable because you're an idiot okay be somewhat intelligent here don't be literal we're gonna have some listener in hawaii running through lava.

Yeah, whatever. There's an eruption and then they're going to sue us. Okay. That's point number two. Are we clear on that? Yep. Does that make sense? You bet.

Makes total sense. Point number three, drink a gallon of water every day. Everybody's like, ah, this is fucking easy. This is the one people are going to fuck up the most because they think it's easy. Right. All right. What's this going to teach you? it's going to teach you more discipline it's also going to teach you that sometimes the simplest tasks are actually the hardest to do and you have to be mindful about that's right yep okay so i'm not going to spend a lot of time on that it's healthy it's good for

you you should do it and you should be doing that for the rest of your life okay um one of the biggest health benefits that you can do that is literally super simple is to drink a gallon of water every day i have to spend 15 seconds explaining something really quick though i went to doctors i took all sorts of different you know things to try to feel better because i wasn't sleeping well. I was short of breath. I had like nasal issues. Like I didn't feel like I was getting enough air through my nose. Yeah, that's because you're here drinking fucking bullshit all the time. Well, it's because I drank so much coffee. And I remember I walked in here like two months ago and you said, dude, start drinking a bunch of water.

I kid you not. I'm sleeping better. I'm breathing better. I'm living better. So it's great. And you look better. Thanks. Yeah. So, so drinking water, I don't need to spend a lot of time on that. Right. All right. All right. Now for you're going to read 10 pages of a nonfiction slash entrepreneurship slash personal development book per day. That means you're going to read something that you can learn some shit from. This isn't go read 20 shades of fucking bullshit.

Okay. This is, this is not reading fucking the description under the video at Pornhub. Right. I'm talking about a book that will actually improve your life that you can learn shit. Now to this guy's point who emailed me, 10 pages for me is really fucking easy because guess what? I've been reading probably, I don't know. I probably read 20, 30 pages every day. And I've been doing that for 16 fucking years straight. That's something that's in me right and i want that to get into you

too all right now that is not the mental part of this challenge all of this is mental right you follow me yeah okay this is just to help you in other areas of your life besides just your physical as well but it's to teach you a habit that will benefit you greatly from now till the day that you die all right any questions on that no i i just think i know you're a big reader that's easy for you yeah it is and i would just say you know because we're gonna have the astral who says well uh it's easy for me too andy what do i do well then read closer and read more intensely just do what you know about this the guy who can read 10 page first of all dude i'm a slow reader it takes for me to read for me to read 30 pages in a book it

takes at least an hour at least at least an hour because dude i'm taking notes i'm fucking pulling on my phone writing down ideas i'm an active reader all right and that's what i'm talking about when i talk about reading 10 pages by the way actively reading not just skipping through to get 10 pages done i'm talking about learning some real shit okay um that's that's gonna be easy for for somebody like me or you but you know what's not gonna be easy for me or you not fucking grabbing that handful of fucking M&Ms or not grabbing that handful of peanut butter. You know, not grabbing that cookie when Emily's baking cookies. You know what I'm saying? Like, that's the hardship because, dude, that cookie right now, you grab that one cookie, you got to start over day one. Think about that. Yeah. That's a good point, too. You absolutely

live with a temptation daily because your wife makes such amazing food. Dude, she's writing three different cookbooks right now. Every day, she's making recipes that are literally, I mean, it's impossible to describe what it's like to live in a house like that. Yeah. And be a fat kid like me. It's impossible. Like, it's hard. No, I get it.

I mean, my wife was always wanting to have more kids and it's because she lives with a daily temptation oh yeah i get it dude she once said fucking she wants to ride the baloney pony huh all right dude so look she at least wants to practice having the kids right exactly yeah you didn't get called the impaler for nothing all right so read 10 pages a day. And number five, the easiest part, take a progress pick every day. Okay. And the reason that I want people to take a progress pick every day is because if they follow this program to a T, they will be able to look back and make a little flip book and show where they were and where they

are as a reminder to what they've done okay physically now that doesn't sound very hard but it is hard because guess what people don't like getting their picture taken people are afraid of it nobody wants to get their fucking picture taken when they're not proud of of who they are but i can promise you this if you follow this program at the end of 75 days you're gonna be looking pretty happy in that fucking after picture now if you're 500 pounds right now are you gonna look like a fucking model in 75 days fuck no you're not but i tell you what you will have you will have the skills to get to that point that's the point of this challenge and mentally in in some ways you'll already be there but you know you'll already say i'm i've proven to myself that i can do the work and so it's an it's inevitable i'm going to do

the work they're going to have confidence i'm going to get results they're going to believe they're going to feel self-worth they're going to have high self-esteem they're not going to be afraid to go in the gym they're not going to be afraid to do this shit they're going to believe. They're going to feel self-worth. They're going to have high self-esteem. They're not going to be afraid to go in the gym. They're not going to be afraid to do this shit. They're going to believe that they can accomplish hard things. See, the biggest problem most people have is they don't believe they can accomplish hard things because we're taught that we can't. We're taught that, like I said in the beginning of the podcast, by the way, we're getting way off fucking track here.

Yeah, well, how about we just scrap the topic that we were going to talk about? We'll talk about it next time. Yeah, how many minutes are we in, Tyler? We're at 40-something minutes. All right, cool. That's a good plan. Otherwise, this will be a seven-hour fucking show. Yeah.

But here's the thing. Well, there's quite a few teachable points in the last 40 minutes so i don't think people are going to complain hey look dude if you want to get good at those things that we talked about perseverance grit fortitude you want to have confidence you want to have the ability to endure you want to have resilience you want to be strong you want to be tough you want to be someone that commands respect you've got to respect yourself first and respect for yourself is earned. Okay. And it's earned by doing hard shit. When you start to understand the shit that you can accomplish and it's way beyond, because a lot of people are going to say, well, this shit's easy.

This is easy. It is easy for one day. It's real easy for two days. But what about 10 days in when you're like, fuck dude, I got 65 more days of this shit. What about fucking 20 days in? And you're like, fuck dude, I got 55 more days of this shit. What about when James, the iron cowboy fucking shows me a picture of his motherfucking feet where his toes are literally bloody. All his toenails are missing after three fucking days of doing Ironmans for no sleep. The motherfucker did three fucking Ironmans on like two hours of sleep in three days and his fucking toes look like he stuck them in a motherfucking wood chipper. And then he went on to do 47 more fucking stuck them in a motherfucking wood chipper. And then he went on

to do 47 more fucking Ironmans in a row. Okay. We can push ourselves way past what we think we're capable of doing something once having a perfect day. Anybody can do that. This does not seem like it's going to cultivate what I'm talking about if you look at it for a one or two day thing. But come find me 30 days in and tell me how you feel. Because most of the people listening right now will not do it for 30 days. They will not do it for 10 days because something will happen. They'll have a birthday party. They'll have a date night. They'll have a bad day. They'll do this. They'll have some sort of reason that has been a reason for them for the last 20, 30 fucking years of their life as to why they need to deviate from the plan. The goal of this program is to teach you

to own and take control of those situations so that you can be in control of your life. This is a mental toughness challenge. This is not a physical challenge. There's physical aspects to it because guess what? Physical aspects create mental toughness. Things that are hard to do are hard to do. It's not the doing it that's hard. It's the convincing yourself to do it that's hard,

right? Once you're out there and you're 20 minutes into your fucking outside workout, it's easy to finish the next 20 minutes because you're already out there. But what's hard is when you're done and you've already done one workout, you've already done it for 60 days in a row. And you're like, fuck dude, I've made great progress. I've done good stuff. I've done, you know what? It's raining outside. I don't need to do it. Nope. You fucking go start over day one. You see what I'm saying? This is a, this is a skills development challenge. It is a mental toughness skill development program. All right. And if you follow it, if you start at day one and you follow it to day 75, you will fucking, I can almost guarantee you, you will lead a very successful, impactful life in every area. Yeah.

In every area. What's that worth, dude? A lot. What is that worth? What would you pay to have that? What would someone pay to have all of those things at the literal maximum level they could possibly have them? You ever met somebody like tim grover or

somebody like like jaco they walk in the room or james they walk in the room dude you know there's just something fucking different about them there's something different you know what i mean absolutely you know what i'm saying yeah that's what i'm saying dude it was what i was saying earlier about tim but that's what i'm saying like don. It was what I was saying earlier about Tim. But that's what I'm saying. Like, don't you want that? Yes. Everybody should want that because most people don't have it. And when you have it,

your ability to succeed far surpasses everybody else's abilities. Everybody should be trying to get that. And the way you get that is by earning it. Okay? And it's not earning it with other people. It's earning it with other people it's earning it with yourself Tim Grover doesn't have that presence because Tim Grover it's because he

cultivated with himself first James doesn't have that presence because he did the 50 fucking Ironmans that's impressive but before you even know who he is, you know there's something different about that dude. Right? Absolutely. The way they communicate is different. People don't push those people around. They know how to say no. Did you hear James whenever I said, when I said, man, I wish I know about that?

And he goes, you did. Did he say that like a pussy or did he say it with confidence? He said it with fucking confidence. You know what? He said it with fucking confidence. You know what? He's about 150 fucking pounds. I'm 275 fucking pounds. That dude ain't scared of nothing. Don't you want that?

That's what people want. That's what this program will give them. It will give them a presence and a confidence and a self-belief and a self-esteem and a self-worth that you cannot buy. You can only earn. And that's why 75 heart is it's it. It sounds like something I just made up. I've been working on this for 20 fucking years. And I believe just like I text you last night that this is it. Yep. This is the fucking legacy. Yep. This is what's going to change people. And cause most people can't do it. Most people won't be able to finish the program. They will not finish it. They will not,

they're not supposed to, this isn't supposed to be something that people can finish. This is supposed to be a program that literally less than 1% of people truly complete, but that 1% is a million percent better for it. That's the goal of this. Okay. It's not easy. And you know what? I had people texting me, dude, you should make it harder. Motherfucker come 75 days and do know what I had people texting me dude you should make it harder motherfucker come 75 days and do exactly what I said and tell me I need to make it harder don't open your fucking mouth before you've done it because guess what I've done that shit I've done that shit before I know what it does I just didn't really put two and two together until he fucking said it you know what I mean yeah you know You know, you know, dude,

the emphasis for me as I'm thinking about this is that people need to really understand that this is, this is for everybody, no matter what kind of person you are. Because I think when they listen to you, I think there's part on it's scalable. If you can't fucking run, I'm not saying go out and run for 45 minutes. If you can't run, walk, if you can't walk, crawl. If you're in a wheelchair, go outside and wheel for fucking 45 minutes. It doesn't matter. It's scalable. Right. But what I'm saying is that people need to understand this is not a program that's designed to transform people into your personality. No. And one of the things that I think is just hilarious is that when James showed up here the other day, before you got here and I was interacting with him, I was like, dang, I was a little worried.

He was so freaking laid back and so soft-spoken. I was like, is this the guy that did 50-50? Because he's ultimately confident. Right. But my point is that if you're listening to this- That dude got nothing to prove to anybody. Yeah. But my point is if you're listening to this you're like that approved anybody yeah but if my my point is is if you're listening to this and you're like oh man i'm not tim grover's intense

personality or andy that's not the point the point is you can be yourself but you learn how to become relentless to use tim's word but relentless as as it is manifested in your personality right in their individual personality do you understand how many young men right now listen to this show that have that cannot fucking meet women and they they message me they're like dude how do i meet girls how do i meet girls you want to meet fucking girls guys finish this fucking program because you'll have shit about you that people not just girls everybody will find extremely attractive extremely attractive now it's going to cost you. It's going to be uncomfortable. It's going to be hard. It's going to test you. That's the point.

The point is it's supposed to be fucking hard. Okay. Life winning at life is not about, it's not about running as fast as you can, hard as you can 24 hours a day it's about what we talked about with james when his fucking toes are fucking falling off of his feet and he's laying on the side of the road in fucking tears and he says dude i got one more step crazy that's what it's about yeah that's what life is about that's what winning is about that's what success is about it's about pulling yourself off the fucking ground and making yourself go an extra fucking step and doing that over and over and over and over again and that's what this is designed to do and you're going to do it for a day and you're going to be like this ain't that hard yeah but like i said come at me in 40 fucking days i think the average person

is going to do this for about a week yeah dude i know you've gotten into the steps you've gotten into the details i i would be wrong if i didn't have you talk a little bit about your ultimate big picture end game i know that you see certain things wrong not just with individuals but with our culture so in your mind how is this impact how is this impacting the culture how is this impacting the world here's the problem i have it's the same problem i've said a trillion times on the show people are taught by people who have no fucking clue what's going on okay they're they're, they're taught. They look at people like, like James and they say, dude, he's just got something that you can't fucking teach. No, he doesn't. He does not.

He has things that he cultivated in himself. He even told you how he did it on the show. Okay. And what I'm trying to fight against is this culture and society that tells every single person they're not good enough because they weren't born. And like, dude, people are mystified by how certain people become quote unquote great. It's not mystical to me. It's very simple. Do hard shit that you don't feel like doing and do it, especially when you don't feel like fucking doing it.

And now you're in control. You see what I'm saying? Yeah, absolutely. that you don't feel like doing and do it especially when you don't feel like fucking doing it and now you're in control you see what i'm saying yeah so the goal here is to teach people that they are in control and to show them how to gain control all right and once that happens they're infinitely better off and by the way there will be an awakening that happens over this point of time where they start to realize how fucking much they've been lied to by everybody else in their fucking life. They're going to wake the fuck up. Okay, because when you start to become someone who learns to cultivate these skills and this confidence and this self-belief and all these things we're talking about. When you are someone who truly has that, you're fucking bulletproof. You are indestructible. Okay. You're someone that other

people come to because they understand what you have that they don't. And guess what? That's good for all your areas of life, your relationship, your fitness, your profitability, your bank account. People, it's just a missing link, dude. I've been looking for it for 20 fucking years. And this is a program that will cultivate that. And I tell you right now, dude, this is something I'm going all in on because it will change the fucking world. I don't expect people to be able to do it. It might take you 20 fucking times of trying. It might take you a hundred times of trying, but I can promise you when you finish 75 days in a row,

you're gonna be a different person. Not 10 days in a row, not 30 days in a row. Don't give it 30 days. Fuck up and be like, Oh, I get the gist of it. Like,

you know how people read, how people read a book and they say, oh, I read three quarters of it. The whole point is to teach you how to finish shit. Most of you can't finish a goddamn book. Period. You're reading a fucking book and you're saying, oh dude, I got, I got it. And you skip the last three chapters. The last three chapters where all the good shit is motherfuckers you know what i'm saying absolutely people say they get bored of things and i'm like well that's the point you have to learn how to power through boredom that's it i mean to be honest with you i i've like in my early stages of trying to get in better shape these guys have you know these these meals that i'm supposed to, and after eating the same thing after a couple weeks,

I'm like, man, this gets boring. And these are all things I like, but when you're doing it every day, it's like, oh, but that's part of the process of getting mentally tough. It's just like powering through the boredom. That's right. You know?

That's right. That's what it's about. So that's the 75 Hard program in a nutshell. Yeah. I like it. Yeah. People are going to it yeah people are going to uh some people are going to change dramatically because of it some people are going to get very frustrated with themselves the people that get frustrated with themselves i would say

dude you got to get back up off the fucking ground that's the point of having to start over at day one everything in this program has a point. Every fucking concept. Every fucking concept. And obviously, we're going to put a book out here about this shit that's going to explain them in depth. But the point is, you have to trust me. If you fuck up on day 74, guess what? You're going to start to fuck over. would really suck we'll see but that's the point dude because once you're 50 days in you've already harnessed the power of momentum and you understand how important it is to finish you get there's all kinds of things that go into teaching that go into this that people just aren't considering like my man who wrote me which

i appreciate the guy writing me asking me a question about it but he said oh it's just a physical trans no it's fucking not this is this is not physical actually i would argue that the physical transformation is just an awesome byproduct of all the other skills that we're cultivating here it's just an amazing gift at the end of the journey that's how you should think of it so that's that man we're not gonna talk about the other stuff i journey. That's how you should think of it. So that's that. We're not going to talk about the other stuff, I guess. What are we at? No, I think we decided not to.

Oh, we're an hour? All right. We're an hour, but no, it's- We got an interview here, right? Yeah. Got a dude coming in to do an interview. Guys, by the way, if you didn't check out James Lawrence's book, The Iron Cowboy Red Redefine Impossible, is an amazing story. Redefining impossible. That's what I said.

You said possible, didn't you? Redefining impossible. I might have said it quick. I didn't hear the M. Oh. Can I say one more thing? Because I want you to reemphasize this. Yeah.

No substitutions. Okay, but you're in, obviously. It's like an appetizer platter. No substitutions, but in in you're in obviously appetizer platter no substitutions motherfuckers you're you're in obviously in business and in business people are always pitching things that saying listen do this and you know satisfaction guaranteed you know and if you do this system you'll absolutely but but really it if you wrap your mind around it literally if they do what they're supposed to do it will absolutely 100 no question produce the result that it promises to produce absolutely i have no how many programs are like that really even good programs dude even good programs

at knucklehead out there in the internet right now selling bullshit and trying to for 10 grand and then this thing should cost a fucking trillion dollars right that's what it should cost it should cost every dollar you fucking have yeah because that's what we're fucking talking about here we're talking about your entire life you motherfuckers should be mailing me your fucking whole entire life savings for this because that's what it's fucking worth but i'm giving it to you for free because i want people to fucking change and that for this because that's what it's fucking worth. But I'm giving it to you for free because I want people to fucking change. And that's it.

So that's the show, guys. We got another show we got to do here. Apologize, we could go on and on and on, but we'll have some more information coming out about this for sure. It's very, very simple. Very simple. No substitutions, all right?

Follow a diet. Zero cheat meals. No alcohol. Workout twice a day for 45 minutes. Don't care what the workout is. As long as one of them is outside for 45 minutes, both can be outside too if you want. Three, drink a gallon of water every day. Four, read 10 pages of a nonfiction entrepreneurship personal development book per day and five take a progress pick every single day very simple task now the hard part is doing them every day for 75 fucking days in a row and we'll link we'll put on this on on this episode page we'll link to andy's list of

oh and by the way use the hashtag in your posts yeah hashtag this shit because this is going to be you guys are in the ground floor something that's going to change the fucking world. All right? 75 hard is the hashtag we're going to use for that. Use it with the 100 to 0 hashtag too. And max out hashtag because Ed's my business partner. And I love Ed. Ed's a stud.

Yeah. All right? Guys, that's the show. If you loved it, awesome. Leave us a five-star review. If you didn't love it it don't leave us a review and i'll see you guys next time