REAL AF with Andy Frisella - 791. Q&AF: Feeling Overwhelmed By Goals, Product Choice Paralysis & Is It Time To Quit?

Episode Date: October 7, 2024

On today's episode, Andy answers your questions on how to deal with the overwhelming feeling of wanting materialistic items when starting your entrepreneurial journey, if there is such a thing as having too many options for the consumers, and when is the right time to call it quits when trying to make it as a professional athlete such as an NFL player.

What is up guys, it's Andy Purcell and this is the show for the realest, say goodbye to the lies, the fakeness, and delusions of modern society, and welcome to motherfucking reality. Guys, today, we have Q&AF. That's where you submit the questions and we give you the answers. Now, if you want your questions answered on the show, you can do so a couple different ways. First way is, guys, email these questions into askandy at andyfrasella.com, or you go on YouTube on the Q&AF episodes, drop your question in the comments.

We'll choose some from there as well. Now, if you're new, we have shows within the show. We're going to have CTI tomorrow. That stands for Cruise the Internet. That's where we put topics of the day up on the screen. We speculate on what's true and what's not true. We have a couple laughs, and then we talk about how we, the people, have to solve these problems going on in the world. Other times, we're going to have real talk.

Real talk is just 5 to 20 minutes of me giving you some real talk could be personal development, business success, what's going on in the world. Just something I think needs to be heard. That's what we do with real talk. And then we have 75 hard versus 75 hard versus where someone who's completed the 75 hard program comes on the show, talks about how their life was before how their life is now and how they use 75 hard to win the war with themselves if you're unfamiliar with 75 hard is the initial phase of the live hard program you can get the entire live hard program for free at episode 208 on the audio feed it's not available on youtube YouTube. There's also a book. The book is available at andyfersella.com. It's called The Book on Mental Toughness. It goes over the entire Live Hard

program. It talks about how you use mental toughness, why it's important, how to implement it in your life. It has a bunch of chapters that are not included on the podcast and a bunch of case studies from very famous people who've used mental toughness to become the famous people that you recognize. Now, you're going to notice on this show, we don't run ads. I don't run ads because I don't want to answer to people telling me what I can and can't say. We keep it real here. Now, because of that, we deal with censorship, traffic bans, throttling, all the things that are going on in the world right now. And we need your help to get the show out. So if you consume the show, if it makes you think, if it makes you laugh,

if it gives you a new perspective, realize that we need your help to share the show. Okay? So do me a solid. Help us get the word out. Help us beat the censorship and help us get the show out. All right? Don't be a hoe. Share the show.

All right. What's up, dude? What's going on, man the show. All right. What's up, dude? What's going on, man? Oh, not much. What's up with you? Oh, not much. Do we do? We don't really do shout-outs like that, do we?

Like what? Like just shouting out friends. I don't know. Depends on who they are. I mean, I don't think you know them. You wouldn't know them. Who do you want to shout out? My friend, Cali.

Hmm? My friend named Cali. He's a cool dude. California? Yeah, that's actually his name. Yeah. He's cool dude california yeah it actually is yeah that's his name yeah he's cool what are you talking about huh what no i'm just shouting out my friend okay yeah that's it all right how you doing i'm good who the fuck is that that's just one of my buddies man we uh we have a little group together. Is it one of those special groups?

Yep. Yeah? A little special nighttime groups? Yep. That's what that is, actually. You like sword fighting stuff? He wishes. Yeah, I bet.

Probably, I bet. I bet you wish. What's going on with you, though, man? Nothing, man. Let's make some people better. Let's do it. Let's get this week off. Let's do it.

I'm on the right foot here. Well, to no surprise, I got some good ones for you. Oh, I'm shocked. We got some good ones here. How many good ones? I got three good ones. All right. Three good ones for you.

Guys, Andy, let's get better. Question number one. Andy, I'm a 19-year-old entrepreneur who just started his journey. I've been working in marketing for local companies in my town for two years. So this year I decided to start a marketing firm by myself. I've been constantly using the powerless since I've started. Considering I'm at the beginning stage, sometimes I get lost in my own mind by dreaming really big. I want to do big shit.

I often think about big business ideas, driving supercars, owning a big mansion, and all the other big aspirations. The thing is, I get overwhelmed by these thoughts. I feel an imposter syndrome because I have those big aspirations, but I just started my entrepreneurial journey. What mindset should I have when it comes to this? Thanks to you, DJ, Madat, and the Real AF crew. This show really puts a smile on my face every morning when I get that notification. Love from Montreal, Canada. All right, look, dude, here's the thing, all right? It's great to have big dreams. It's great to have goals. It's great to want material things. These are all very

important drivers, especially in the early days. When I first started in business, I've told you guys a number of times, I'm a huge car guy and I've been motivated by cars my entire life. I saw a Lamborghini Countach when I was eight years old. I play with hot Wheels, remote control cars, micro machines. Cars have always been a huge driver for me. And we have a lot of people out here who say, oh, materials, things are not good and all these things. Bro, you can't listen to these people. They don't know what they're talking about. All right. When I started my business, we started with nothing. We didn't have customers. We didn't have the ability to market. The internet wasn't a real thing. Social media didn't exist yet.

So it was slow. And the only way for us to get business during those early times was for us to literally go door to door, meeting people, shaking hands. These are things that people today would never consider doing, which makes them the most effective. It's a huge opportunity, but that's another topic. But the point is, is that these material goals and these material items, cars, houses, boats, it's great to have those dreams. And those dreams will help you stick out the beginning part

of your business. It'll help you bridge the gap from starting at zero and getting to a point where you have those things. But once you have those things, your focus and your dreams are going to change and you're going to mature and you're going to start thinking about the other people that you work with. You're going to start thinking about them building their lives. You're going to start thinking about how important it is to take care of the people around you and what the mission is of your purpose of business. And if you want to shrink the time frame from when all those things happen, stop thinking in terms of your business existing to make money and start thinking of your business as a way to solve problems that consumers have. And if you focus in on solving the problems and you take that serious from day one,

you won't have to go through the lag time I had to go through. My lag time existed for 10, 11 years. But the reason it went that long was because I said, I didn't have the internet. I didn't have social media. It wasn't a real thing. It wasn't like it is today, which collapses that window down a whole lot. And then also I didn't have the perspective of my business being in existence to solve problems and create results for people. All right. And your business, your job is to go out, bring awareness to the companies that you work with, bring them customers, help them build a brand. In my business back in those days and still today, it was about helping people change their lives. It was about helping people get fit, helping people change their mindset, their quality of life.

And if we did that and we focused on that, the money, the results, everything else came. And so if you're a small business owner out there and your first response to the question of why does your business exist is for you to say, to make money, you are not seeing it clearly and you will collapse the time by a lot from where you start to where you're trying to go by seeing it as a service, seeing it as problems to solve. And the better that I solve the problem, the more customers I'm going to get. All right. So where you're at is a normal place. It's easy to get overwhelmed because we're starting at zero and we look at the price of some of these things and we see houses that are $10

million or we see cars that are a million dollars and we see all these things and we look at the price of some of these things and we see houses that are $10 million or we see cars that are a million dollars and we see all these things and we're like, it's unfathomable whenever you're at that beginning stage because dude, you probably got 200 bucks, man. You're trying to figure out how to eat. Okay. But as somebody who has went from that to where I am now and where I think you're trying to go, we just have to focus, like you said, on winning one day at a time, getting very clear on deconstructing the process from where you want to be to where you want to go backwards. Okay. Where do you want to go and how are you going to get there? And how does that equate backwards to where you are now? And what do you have to do to work forward? And I would spend, that's not something that you could answer in five seconds.

That's something you need to sit down. You need to really think about. It's probably helpful to have a whiteboard or something like that, and really just work backwards from where you're trying to go to where you are. And then you'll know what the steps are to get there. And guys, this isn't crazy. This isn't rocket science. It's not magic. It is the result of doing the things that you know you need to do do even when you don't feel like doing them which is discipline and that's what we talk about with the live hard program and the 75 hard program most people's problem isn't that they don't know what to do or can't figure out what to do it's that they can't do the thing they know they need to do when especially they don't feel

like doing it and if you could fix that problem and you can fix the problem of adhering to anything, now your options are limitless because you're able to pick any plan you want to pick and you'll be able to follow that plan and get where it is you want to go. So my advice to you is to collapse the timeframe down by deconstructing where you want to be back to where you are and understanding that if you focus a hundred percent on making the best product, the best solution, making sure that whatever your customers, in your case, it's going to be these businesses that you're working with are thrilled with the results that you provide. You won't have a problem getting where you want to go. All right. It's when people start to think about the money that they're going to get from these businesses. Like most of the marketers that do what you do, they're thinking, how can we charge this company a lot of money?

And how can we automate the process and make it easy on us and give them enough results where they're not pissed off? Satisfied. Yes. And that's where people really mess up. They look at it as customer satisfaction. Customer satisfaction is very simply you doing enough to not piss the customer off. They're satisfied. Right. All right. Does that sound like a business that you can go scale based on word of mouth which is how people buy people don't believe ads people don't believe marketing they go off word of mouth so your job as a marketer is to bring awareness that creates the conversation amongst individuals that said hey what did you see about these guys or did you see this company out here blah blah blah and say yeah i dealt with

them dude they're awesome or yeah i dealt with them dude it's totally full And that's the conversation. So you bring the awareness, the conversation happens based upon the results that you deliver. And the problem is most people never see that conversation. So they think it's not happening and they think they can get by, by, you know, sort of screwing their customers or doing the least amount or charging the most for the, for the shittiest product. And guys, people are just smarter than that. They're way smarter than that. They're way smarter than you give them credit for. They may not, to your face, tell you, hey, this is what I think of your product or service,

but they're not going to call you back and they're not going to refer you to someone else who wants to grow their company. Let me ask you this. I feel like we've had talks before, and you've mentioned this, and i'm probably not going to say it as eloquently as you will um but you said something to the effect where like you know those you know in that 10-year span of time right when you you had nothing wasn't really making any money sometimes all you had was those visions and dreams yes of the coon tosh's yes can we talk a little bit about that yeah i mean dude there's a lot of people out there i actually argue with gary v about this quite a bit because gary is from new york uh he doesn't drive cars can't drive cars yeah that's

right he's never been around car culture so there's been some times and i love gary by the way but there's been some times where we've had some back and forth because he's shitting on these. He's like, man, you go out and other guys do this, too. You know, they say, oh, you want to be broke? Go buy cars. Well, look. Yeah, that's one way to look at it. Or you could look at it like for me, where I was passionate about cars my whole life.

And because I wanted to have these kind of cars. I worked my ass off. And as I worked my ass off and I created more and more and more jobs, all right, I became more successful. And now because I've hit all those financial goals and I have all the material shit that I want, somewhere along the line, I could tell you exactly when it was, it was 2014 for me, it flipped from I need to win to I need to help my team win. I need to focus my effort on them. I need to help them grow. I need to help them. And so, you know, this whole thing of like these material goals are selfish. They only are selfish if you never convert over to the bigger purpose and the bigger mission. And most people do, because I can tell you this,

once you have a few cars and once you have a nice house and once you have some shit, it loses its luster. It's no different than when you guys go out and buy a new pair of Jordans and a week later, you're like, I don't give a shit, right? It's the same thing, only it's on a big scale. So what happens is, is you naturally cross over from being this person who had all these materialistic dreams to having purposeful, meaningful missions in your life that benefit

other people. And no one talks about that. No one ever talks about that because the reality is most people never get there. But I'm going to tell you this. There are a gazillion times I wanted to quit. I can't even tell you how many times, bro. Literally, almost every day for the first 10 years. Because, dude, we're doing all this work. We're not making any money. Not seeing anything. Not getting anything, dude. And, you know, those visions and those goals are the things that keep you going when, you know, you don't feel like keeping going.

And, you know, people either get that or they don't. But I'm here to tell you, and this is the truth, and you shouldn't listen to any single person that tells you anything like that your materialistic goals are selfish or they're self-centered or they're immoral or they're, bro, that's fucking loser talk. All right. Losers say that shit because they're self-centered or they're immoral or they're, bro, that's fucking loser talk. All right. Losers say that shit because they're never going to have it. They don't think of the big picture. When you have big goals and you have big dreams and you do all these things, you become, it's the same thing we talk about all the time.

You got to be selfish before you're selfless. And that has to be a natural progression of your life. And it has to happen in reality so most people never talk about this most people never talk about switching over from you know goals for yourself to goals for everybody around you and the truth is when you make that transition over it gets way better it's way more fun it's way more fun to see your friends win your people win it's way more fun to see people that work for you go out and buy you know million dollar multi-million dollar homes and drive nice car that

is awesome it is the coolest thing ever but nobody ever talks about that right you know so i yeah man those visions and those dreams this is why i'm a big believer in vision boards as much as people you know might on them and say oh you, oh, you don't need it. But it's a good reminder. And I tell you this, I think there's a real quantum physical metaphysical reality to visualization and producing reality. Because when I go look at my vision board from 15 years ago, everything that's on it, every single motherfucking thing I have, every single one, it's happened. So I don't put any value into people that don't talk about those things i think a lot of people once they start making money they try to act cool like it

doesn't matter they try to act cool like they're just doing it like i'm just a winner i just want to compete blah blah blah bro listen dude like what are you gonna do sit in your front of your computer for fucking ever and just talk about you you know, making money and not do anything with your life? Right. Like, bro, I'm here to live some life, bro. I'm going to drive cool cars. I'm going to live in nice houses. I'm going to travel whatever the fuck I want to do.

And that's that. Well, the truth is a lot of people eat because of that, too. That's the whole point. Bro, we just we were just at a company event last night with 700 people at it. All these families, all these children. I was talking to Eric Greitens. He was up there. And we were talking about it.

And I was saying, dude, you know what's crazy? 10 years ago, it was just a bunch of us dudes sitting around drinking beer. Now look at all this. Look at all these people that are married. Look at all these kids. They're all going to school. They're all eating. These people are all providing for their families.

And I was talking about how fulfilling that is to see, which I don't really take too much time to sit down and smell the roses. But when I do, it's not looking at my cars. It's looking at the things I'm talking about. Like last night, dude, how cool was that seeing all the families running around? It was fucking awesome. All the kids running around. Everybody having a good time.

Dude, that's what the fuck it's about. All because you wanted a fucking coon time. Yeah, and everybody told me I was greedy and materialistic and a piece of shit for saying I wanted cool stuff. So you don't have to pick this or that. They happen both if you keep going. I fucking love it, man. I love it.

Guys, Andy, question number two, man. Hey, Andy, I appreciate all that you do, brother. Seriously. My question for you is on business supply and diversity and products. I have a skincare line for men. No, we aren't crying in the pool while we make them. Just great ingredients. Don't lie. Don't lie.

Don't lie. I love this guy. Yeah. But just great. You're about to sign up for his free. Oh, yeah. I'm going to sign you up. He says, just great ingredients from body wash to beard wash and lotions. All for men.

Free of chemicals. You know, the good stuff. I offer a variety of men's care line products. and all in total, it's about seven different items. I am planning to add about five more items to offer, and I was told by a good friend of mine when I showed him what was next that it was a little overwhelming. I guess my question is, in the beginning, because I am only two years in, is there such a thing of too many options not being a good thing? I think that's a genuine concern, all right? Because a lot of people try to do this in business. They try to make as much stuff as they can, and what ends up happening is they don't understand. They confuse the customer. There's a theory that's out there, and it's real. I'm going to tell you this.

It's called the paradox of choice. And the paradox of choice is basically means when you give the consumer too many choices to make, they will make no choice and they will leave. All right. So you have to make very certain that however you choose to present these products to the consumer, that it's not confusing. Now, there's some things to take to the consumer that it's not confusing now There's some things to take into consideration with your friend's opinion Is he interested in men's skincare at all or does it just look like the matrix to him because he doesn't have any interest in? It okay. It might not be the best person take advice from because maybe he doesn't give a shit Maybe he doesn't have a beard. Maybe he doesn't care about chemicals being in his shampoo so we have to like think about who are we

taking advice from is this a potential consumer is just some dude all right it sounds like it's just some dude my advice would be to go out find some people who are interested in what it is and then ask them and I bet that when you ask them they're not gonna be confused by seven to 12 skews. Most people won't. But if you do this, if you say, hey, I've got this beard wash and it comes in this one that makes your beard a little bit softer, this one that makes it extra soft, this one that makes it, people will say, fuck, that's too confusing. Give me the beard wash, right? Like that's what it comes down to. So yeah, it's a real thing to confuse your customer and it will push them out the door.

No question. There's all kinds of analytical data that you could find about this, especially in e-com where, you know, the more choices, the less conversion, the more clicks through a website, the less conversion. It's all based around the same principle, which is people get confused pretty fucking easy. So I don't think if every skew that you have is a different skew, like let's say one's for hair, one's for body, one's deodorant, one's for beard, that's not going to confuse somebody. But when you have four different beard washes and five different deodorant that's going to confuse people people aren't going to buy it right okay so that's how you should be thinking

about it um i wouldn't put too much into what that guy says unless he is a market expert which i don't think he is he just said it was his buddy right yeah don't don't ask your quote-unquote buddies what they think about your business all All right. This is a bigger problem. Stop asking regular motherfuckers about your business. They don't know shit. Everybody thinks they know shit, but they don't know anything. It's like whenever you guys were having your baby and all the other women had every fucking thing to say about how you should do your shit. Right.

It's the same thing in business. You got all these people that have, you know, they think they're business experts because, I don't know, they bought shit at some point in their life. I don't know. I don't know why they think this. They had a lemonade stand. I don't know. I don't know where it comes from.

It's like one of the main things people chirp in on with zero experience and think that they're completely right. And most of the time they aren't. So you got to be very careful who you ask advice from because most of these people just quite honestly don't know. And they can lead you down the wrong path if you listen to the wrong person. So when you go out and you say,

hey man, what do you think of my products? It should be to someone who's already consuming those products at some level, not just some person that you're friends with. Right, you're giving them free shit to tell you that yeah for sure and um dude you know pretty much the rule of thumb is the simpler the better the consumers um they like simple they like easy they like the choice to almost be made for them because they get confused you know and they don't know what to pick. So if you are going to give them a choice, let's say between a certain product, right? You want to limit it to three. Okay.

That's it. That's the human brain can basically process three options. If we're talking about competitive products like other brands, it's going to be good, better, best. What's the decent? What will get it done? What's the in-between and what's the absolute best? And most consumers fall into one of those three categories. And then when we talk about, you know, skew diversity, not talking about diversity amongst one skew, we're talking about many different skews. As long as you present it in a way that's understandable, I think you're going to be okay.

There's lots of companies out here that offer hundreds of skews. I own a couple companies that have hundreds of SKUs, all right? And we do just fine. But we present that in a very simple, easy to understand way, and that's how you got to do it. Yeah. Let me ask you this too, going back, because first form started with 2009. How many SKUs did you have when you guys first started? One that was it. There's one. Yeah, that was it. Yep shit Yeah one and then we went to another and then we went to another no Listen, you got to remember dude. I've never we've never taken on investors like this is all grown off of our money. So We didn't have you know And by the way, that was a huge blessing because, and a lot of people get really bitter about this.

I was bitter about this my entire business career. I never got investors. I never had anybody give me a loan. I never had anybody like, you know, float me. And I saw all these other people that own similar businesses where they had rich parents or they got an inheritance or they got finance or they raised capital. And the thing is, I'm very thankful that I wasn't one of those persons because I had to get very creative and which caused me to learn all the skill sets at a very high level. And now, 10 years later, 20 years later, if those guys are still around, which most of them aren't from back then, the reason they aren't around is because they never had to use those skills and they ended up burning through their money. And that was that. So don't be upset because you're having to bootstrap your business.

Look at it as an opportunity because in 10 years, you're going to have skill sets around marketing, product development, how to manage, how to lead, you know, all these things that make up a real business. You're going to know very well where these people aren't because they always leaned on a new check, another check, another investment, another raise, another this. Those people are not great entrepreneurs, dude. They're actually terrible. They don't know what the fuck they're doing.

There's companies out here who have raised billions of dollars that are run by literal morons because those people have never had to run something from the ground up. So don't get upset. I know this isn't the question, but don't get upset i know this isn't the question but don't get upset because you have to bootstrap because in the long term you're going to know way more than everybody else and you're going to be way more effective than everybody else so yeah i love it man there's a lot to that but uh at the end of the day man uh you know you're you're not the first company that offered 12 SKUs you know what I'm saying right just make

sure you you make it simple you make it easy you make it clear remember if you offer more than three choices of the same SKU people's decision might be to walk away it's likely to be I like it guys Andy our third and final question, question number three. Andy, I've played in the NFL for the past five seasons. In this past camp, I was fired for the fourth time and was not picked up by another team. I had a tryout with the Falcons after I got fired, but they didn't end up signing me. Honestly, I'm feeling like a bitch. I know I have a lot to be thankful for, but I'm pissed. I want to be great at something, and I'm not sure if I should

continue my football journey or go all in on something else. When is it time to call it quits, and how would I figure out what to do next? Right now, all I've been doing is training like a lunatic and listening to your podcast, getting fired up and pissed off that I'm not making any progress. Thanks. All right, look, first of all, you are making progress, dude. You just feel like you aren't. Football is one of the greatest games in the world because it is literally parallel to the principles of being successful in life.

Okay, you're going to have to work really hard. successful in life. Okay. You're going to have to work really hard. You're going to struggle. You're going to get hurt. You're going to get punched in the face metaphorically. Sometimes literally. It's competition. Yeah.

There's high competition. You got to work with a team. All the skills of football are so parallel to business. And I'm so thankful that I come from that background. And the fact that you do and you've worked your way to that high of a level in that game shows me that you have complete understanding of what it takes to actually be good or great with a team. All right. Most people never have that perspective. Remember this. You've worked your ass off since you were a little kid to get all the way to the top. And by the way, you have gotten to the top. You were there for five years. All right. That's super commendable.

And I'm not here to make, you know, moral victories, but like my dream was to play an NFL. You know how many snaps I played in NFL? Fucking none. All right. So be thankful and be grateful for where you're at. Now you have a decision to make. Are you, and this is, this is important. Are you genuinely good enough? Are you really good enough? Okay. And in business, when you face yourself with that question, am I really good enough? You have a lot of time to get better because you can play the game for your whole life. But in football, as we know, the career span is very short. And regardless if your end is now or if it's three years from now, you're going to have

to start thinking about what you're going to do long term. I would highly recommend business because you're a competitive individual. You already know how to work. And it's a game and it's a game. It is a game. Okay. Once you get past the initial struggle of being able to eat and go out to a restaurant, order some food, you know, take people out to dinner, all the extra money above that is gravy money. All right. It's just makes your life better. But what you have to understand is that that's a game that you could play your whole life.

All right. And because you're already playing this other game, you know, all the principles to play it forever. But in sports, bro, you have a limited window. We don't know how long that's going to be. And we got to be honest with ourselves. Can I compete? Am I good enough? Am I going to, or am I going to waste another three years trying to hang on? Because I wouldn't waste another three years in your 20s, dude, if you know you're not good enough. And this is not some fantasy shit. You know, this is not like, you're so good.

You could do anything, motherfucker. I believe in you. I can't dunk a basketball, okay? Like, I'm not playing in the NBA. You know what I'm saying? Like, it ain't happening, dude. Like, I could sit and say, and listen to all the Andy for selling shit I want, but that fucking ball ain't going in that fucking hoop, dude. So we got to be real with what we're capable of, where we are and you know, how things are. So I would have a very honest conversation

with yourself. Am I actually fast enough? Am I strong enough? Can I play? Do I have an understanding of the game? Or am I going to waste the next four years on the practice squad and never get a chance to play? All right? Because I've seen a lot of my friends who have been, you know, very good athletes but not good enough to be, like, great or a starter at pro sports. And they've spent 10 years in the, on the B league or yeah, dude. And then, and then they regret it because

they're like, fuck, I fucking wasted 10 years. You don't want to be that guy. All right. Have an honest conversation with yourself, tell yourself the truth, and then make a decision about what you're going to do. The good news is, is that you understand exactly how business works and to build an organization, even if you think you don't. Dude, my best people that I've ever had in business played high level football because they all get it. We got to work as a team. If we're going to win, guess what we got to do? We got to execute on this fucking play, this play that we're getting ready to run right now. If we mess that up, it's going to mess up the game. So what do we got to do? We got to all execute in unison.

We got to all do our jobs. And if we all do our jobs, the ball moves down the field. It is that simple. Winning is very simple. You guys think it's complicated because we got all these knuckleheads on the internet trying to tell you it's this, it's that, it's this. It's very fucking simple. What is this thing right in front of your face what is it whatever it is you're working on whether it's a workout whether it's a book whether it's a project whether it's whatever

whether it's fucking building a toothpick house whatever you're working on you're frying french fries they need to be perfect french fries okay the toothpick house needs to look like the toothpick mahal all right like it needs to be perfect everything we do that's right in front of us if we do that perfect it builds as a habit and this is why people really mess up their lives because let's take the example the french French fry guy. The French fry guy, he says, all I'm doing is cooking French fries, man. Like this doesn't matter. But when I get the opportunity to cook the burgers, I'm going to cook some good burgers. Okay.

But you never get the opportunity to cook burgers because you don't make good fries. All right. So we have to understand whatever it is that we have in front of us, we do that perfect. And when we do that perfect, we learn a new skill. And more importantly, we create a new habit of detail-oriented execution. And when you take that habit and you apply it to the next thing and the next thing, it's not about the fries. It's not about the burger.

It's not about managing the shift at McDonald's. It's about the habit that you're creating of executing on the thing that's right in front of your face. And when you do that over and over and you build that habit, then it becomes unlimited where you can go with that skill because most people don't have it. Most people say, like I said, oh man, I'm just cooking the fries. What are you, what are you getting upset about? I'm just cooking burgers. What are you getting upset about? I'm just packing boxes. What do you, you see what I'm saying? So most people do, what do you get upset about their whole lives? And then they can't figure out why they're upset, right? You have to be good at this

thing right in front of you. And then the next thing that comes at you, be great at that. And the next thing that comes at you, be great at that. And you're developing a habit of greatness. And bro, I know so many people that are, are i listen man and i don't mean this to be disrespectful i'm just telling you the truth i know dudes who who are literally on the spectrum of autism who are extremely successful because they can master what i'm talking about where the normal person cannot they overthink it they can't figure it out one of the most successful dudes i met in my whole life was autistic. But the only reason he was great is because everything that came his way was fucking perfection, dude.

And he built that habit. And then people around him saw that he did it that way. So they did it that way. And he built a hell of a company by just being great at the thing that you're working on. And that's what being great's about, dude. It's about executing perfect at the details over and over and over until it becomes a habit. And then everything that comes your way, you're executing. But getting back to this guy, look, dude, you know what it takes to win. You know what it takes to work with a team. You know all this secret sauce that nobody

understands, dude. And you should be very grateful to be where you're at with this because, dude, you just got a first-class education on what it takes to win in business. If we all execute the play, the ball moves down the field. If we all execute the next play, the ball moves down the field. If we keep executing the play, the ball goes in the end zone, points go on the board. We keep doing that over and over and over again, all of a sudden, we're winning championships, dude. It's that simple. This is why Nick Saban back in the day, when he was coaching, not back in the day, last year, when he was coaching, he would start practice over or start a station over if the guys weren't executing perfectly. If that's the

greatest coach that ever lived, or definitely one of them, you can't even argue with me on that. All right? He's in the books for sure. Yeah. He's one of the greatest coaches of all time. John Wooden, Nick Saban, Bill Belichick, you know, Lou Holtz. These guys all have something in common. And you know what it is?

You're doing the thing in front of you perfect every single time. And that's what success is about, bro. So have an honest conversation with yourself decide what it is you want to do realize instead of being down and saying man i didn't make it the way i want that's another thing don't dwell after you make the decision just move and go close the book and move on a lot of pro athletes struggle with this. They close the book and then they can't find, and then they're lost and they let, and they get into alcohol or drugs or they ruin their lives because they can't find a new purpose. So close the book, bro. Be proud of what you learn.

Understand this skillset and the equipment and the knowledge that you took to win from that experience and start applying it in another place. And you know, you're going to get where you want to go. You said you wanted to be great at something. You have all the tools and experience to be great at anything. I fucking love it, man. I love it. That's a hell of a way to start a week. Yeah, guys, Andy, that was three. All right, guys, let's go have a good week. We'll see you tomorrow on CTI. Don't be a ho. Show the show.