REAL AF with Andy Frisella - 869. Q&AF: Building Foundations Of Success, First 90 Days Of Business & How To Pivot

Episode Date: April 21, 2025

On today's episode, Andy answers your live call-in questions on build the foundations for your long term success when you are just finishing college, what to do in the first 90 days of starting to get the most traction for your business, and how to identify the true warning signs to pivot and make a change in your business.

What is up guys, it's Andy Purcell and this is the show for the realest. Say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys today we have Q&AF that's where you submit the questions and we give you the answers now you can submit your questions a few different ways the first way is guys you can still email these questions in to askandy at andyforsella.com or you can go on YouTube drop your question in the comments. We'll choose some from there as well. If you wanna call in, you go right down in the link

in the YouTube description. Is that right? Yeah, you're on it, man. Click it and fill it out. That's it. And maybe we'll put you on the show. And Andy will call you personally. Yep.

All right, that's what Q&AF's about. Now if you're new, we have shows within the show. We're gonna have CTI tomorrow. That stands for cruise the internet. That's where we put topics on the screen. We speculate on what's going on in the world. And we talk about how we, the people, have to solve these problems going on.

Other times we're gonna have real talk. Real talk is just five to 20 minutes of me giving you some real talk. And then we're gonna have 75 hard versus. That's where people who have completed the 75 hard program come in. They talk about how their life was before, how they use 75 hard to get their life back in order

and how you can do the same. Now, if you're unfamiliar with 75 hard, it is the initial phase of the Live Hard program, which is the world's most popular mental transformation program. and it is free. You can find the entire program at episode 208 on the audio feed. Again, that's 208 on the audio feed is not on YouTube. All right.

With that being said, there is also a book you can buy on andyforsella.com called the book on mental toughness which goes through all the ins and outs of the live hard program plus a whole bunch of extra content on mental toughness why it's important how to develop it and how to use it in your life. Okay. Something that we do different on this show is we do not run ads on the show. We're the biggest show in the world that does not run ads. We ask very simply that you make us a little deal.

I won't talk about a whole bunch of stuff that I don't use, and you help us grow the show, all right? I financed this show out of my own pocket, and I do that because I'm here to provide value, all right? So just do a little solid for us, and help us grow the show if it brings you value. We have a little thing that we say around here that says don't be a hoe.

Show the show. All right, what's up? What's going on man, you got a clean line up there? Huh? You got freshened up? Oh yeah, just now I just came right out of there. Yeah, I see it, it looks nice. Yeah, it looks good.

Got everything cleaned up. Yeah. How you doing? Good, yeah, that's right. That's right. That's right. What's new for you man? 60% of the time, it works all the time. 60% of the time, it works all the time.

60% of the time, it works all the time. I like that, man. That's technically 100%. No, technically, yeah. What's new with you, man? Nothing. No? Yeah, here to-

You know, those days you get busy. I don't really see you that much, man. Well, you know, I was on the toilet. Yeah, that's where I was That's gotta pull one of your moves where I was like hiding. I Listen sometimes is necessary. I know you go for like three hours. Well, I mean, yeah, where's DJ? No, rush it. You can't rush those things. Yeah, you know I'm saying it is funny though, cuz I was reminiscing the other day and You know I'm saying it is funny though because I was reminiscing the other day and

Like when when we first got around each other got together I don't want that to sound you know homo sapien, but when we first got together, bro We were like synced up on everything You know I'm saying like we like time to poops up. We worked out. You know I'm saying like yeah everything was in say that we grew apart Then we grew apart You know it's natural happens, it happens in relationships. It just happens, yeah. We gotta rekindle this, man. Yeah, I agree.

I mean, I already did my pooping. Well, I don't know, it didn't work the first time, you know. What do you mean? We grew apart, so like, how are we gonna, you know? Is it really gonna work this time? I think we do a poop tomorrow together. Okay. We start there. All right. I'll go right next.

Start small. Yep. Play battle, we used to play battle shits. Yeah, together. Okay. We start there. All right. I'll go right now. Start small. Yep. Play battle, we used to play battle shits. Yeah. That's true. Yeah man.

All right. Just a little reminiscing there. Yeah. Yeah. So what we got today? We're gonna make some people better today. Yeah. As we always try to do here on Mondays.

We got a young buck for you. Yeah. Oh, before we get into this. Yeah. We are within probably a week or two of launching the MS CEO project Just letting you guys know you guys are asking me about when that's gonna launch I'm really excited about getting that going. We have a lot of cool stuff that goes along with it That you guys are gonna be thrilled about so I just wanted to put that out there being asked a lot about

It's gonna be some killer content. It's gonna do the whole thing is awesome. Yeah. Yeah excited for but yeah, we got a young buck here Got a question about early early on decisions and habits. So let's uh, let's get Coleman on the line Who Coleman Coleman Coleman? All right, nice strong name. Yeah, that's good. Let's get Colvin to call, here he is. Hello? Colman, what's up, dude? Hey, DJ. How's it going, man? I got Andy here, you are live on the show. Colman, what's up, bro?

Hey, Andy. How are you, dude? What's up? Good, how are you guys? Good. Good, just, just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just,

I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm just, I'm Coleman, what's up, bro? Hey, Andy. How are you, dude? What's up? Good, how are you guys? Good. Good, just trying to figure out how we can help you today, brother. Yeah, so my question was, I am 21, I'm almost out of college,

and what is the best or most important habit that I can develop right now to develop real success, not the stuff they teach me in school. Yeah, look, dude, that's a good question, but at the end of the day, it's very simple. Discipline is the foundation of every single area of your life, okay? Whether it be your fitness, whether it be your business, whether it be your relationships,

if you have high discipline, and you're able to cultivate discipline and then keep it sharp, you are at a tremendous advantage over everybody else, bro, because most people will go through their lives and they will wonder why they can do things sometimes, and why they can't seem to do things other times, which makes them reactive to the environment.

And if you really wanna be successful, you have to learn how to control the controllables. And that is only done through developing the skill of discipline. Meaning, if you can make conscious choices that align with your long-term outcomes when it is highly inconvenient or seemingly impossible, you are in a tremendous advantage over everybody else. Because when everybody else has to make these hard decisions, they're going to flake or they're going gonna falter or they're going to make an easier decision and they're gonna compromise or they're gonna cut a corner. That's what our

culture has become. Our culture has become everybody's figuring out how to do it the quick easy way not realizing that the quick easy way is actually the hard way and And, um, if you can figure that out at 21 years old, brother, you are going to be at a tremendous advantage over everybody else. I didn't figure this out until I was in my late thirties. And I can tell you this, it's made a massive difference in my life. Um, so if I was 21 again, what I would do is I would recognize that the foundation of

all my success in every area of life is going to come down to me making decisions that align with the outcome that I have set forth for myself. And uh, if I could cultivate the ability to adhere to a plan when I'm 21 years old, then I can set any plan because I have really unlimited time or as much time as any human's going to have at 21 to create the outcome I want. So dude, this is all about understanding discipline is a skill. It is not a trait.

It's not something you're born with. It's something you have to with. It's something you have to develop. It's no different than playing guitar. It's no different than shooting pistols. It's no different than any other skill. It's no different than taking a shower. Okay. It's perishable. If you don't take a shower every day, you're going to fucking stink. All right. And that's the reality of discipline too. If you don't practice your discipline day in and day out in an intentional manner, it's going to get rounded off and it's going to get weak and that's going to put you back amongst your peers.

If you want to excel amongst your peers, which is what you're asking, okay, you have to be able to make these decisions when it's inconvenient. And if you can figure out how to do that, which by the way, I don't know, somebody that you know has developed, you know, the most famous program for that in the history of earth. If you could develop that and keep it consistent and accept that that's what it is and it's in your control right now, bro, you're going to be so far ahead of the game. I would trade places with you in one second. Real talk. All right, thank you.

Yeah, bro. I mean, is that good? Or what do you, you got anything else? Yeah. What are you going to school for? What are you about to graduate with? Studying computer science and math. That's cool.

Yeah, yeah. Wait, I mean, like, what are you gonna do with that though? Or what do you want to do with that? I don't know yet. That's the problem. I feel like that's a lot of young people's problem, man. Well, dude, that's why I'm saying, so that's why I'm saying this is such a fundamental,

foundational skill. Because, bro, like, look, when you're in business, you've got to make decisions that are inconvenient, that are correct. When you're choosing to be fit, it's the same thing in relationships. It's the same thing in any area that you want to excel at in your life. The foundation brother is always going to be your ability to make the decisions

that align with the long-term vision of your life in the short term. That's just what it is. And if you can accept that reality, bro, and really work on that right now, whatever path you choose is going to be obtainable and easier Because you have you have the understanding of how to make the right decision in the short term

so most people lack this ability dude, and I know I know you know, you're 21 and You're kind of just getting out there in the world. But dude, I could tell you as someone who's double your age Most people don't have this bro, most people don't have this, bro. They just don't have it. Even now, at what you're- Oh, fuck no, they don't fucking have it at 40. They don't have it. They don't live their life with that.

They live their life on the ebbs and flows of the momentum that they happen to catch because as humans, we all catch momentum sometimes. And it's usually when times have gotten pretty bad and we're desperate against the wall and we start to act with urgency. Well, if you can act with urgency all the time, you can make a lot more progress. But if you just make the proper decisions as you go, you don't really even need that much urgency. It'll just be the progress will be steady.

It's just the way it is. Yeah, so bro, if I was you, that's what I focus in on, man. All right. All right, brother. I'll do. Well, I appreciate it, Coleman. Thanks, dude.

Hey, make sure you bring a Ford GT next Sunday. I'll be there. All right, I will. Which one? All of them. next Sunday. I'll be there. I will. Which one? I don't know. We'll see what we can do, bro. I appreciate you. All right. Thank you guys. All right. See Coleman. Yeah, that's such a I feel like that's probably one of the hardest things for the younger generation to do. It's like they just spent four years in school

and it's like, all right, what now? You know what I'm saying? It's like, you gotta go, but like. Well, I mean, look dude, yeah, what now? But whatever you choose, you wanna be able to execute it on. Like dude, the problem most people have is not knowing what to do.

It's being able to do what they actually wanna do. And so they don't pick things that they actually want to do because they don't believe they have the skill set to follow through and make it happen. So they end up choosing something that they believe they are capable of which ultimately makes their life turn out in a way that they don't want. And that's what we hear from all of our friends and our parents and our teachers. Hey, you need to be a little bit more realistic. At least that's what I was told. I think we're all told that. Um, and if we were able to realize that if we could just develop the skillset to adhere

to a plan, nothing's impossible, man, especially when you're 21 years old and you have all this time to do it You see what I'm saying? Cole appreciate the question. Let's get to question number two. This is a ride I love hearing those questions from young guys. Yeah, like I love talking to the young bucks. It's my Bro, if I was if I was if I was 21 years old and I could develop what I just told him Holy shit, bro. I'd murder fucking everybody. I could develop what I just told him, holy shit, bro. I'd murder fucking everybody.

I mean, it would be, like, you know what I'm saying? Like, just thinking of the progress I've made in the last six to eight years living this way, my only regret is I wish I had figured it out when I was younger. No one ever told me that discipline was something you could develop I thought it was something people were born with or is that important? Yeah. Yeah, that's right, dude

And and it's the word. It's the foundation of everything. It's the foundation of being a good parent It's the foundation of being a good a good husband or wife. It's the foundation of making money it's the foundation of fitness, it's the core principle of achievement and fulfillment and success in every area of your life. And the people who don't have it, they make up all these excuses as to why their life ended up the way that it ended up. When in reality, they just couldn't make the decisions in the short term that they needed to make to get where they wanted to go. And so they did it. And that's that. It's real, man.

Well guys, any question number two. This might be a little older bug maybe. Let's get question number two, guys. Andy, I am a combat veteran, a father of eight with one on the way, former congressional staffer, went to night school after the military, earned an MBA while working full-time,

not a flex because higher education is a joke, but to prove to myself, and to prove that I could see something to completion. I am thinking about walking away from a 10-year insurance career where I handled high net worth clients, including being responsible for coverage on your car collection at one point I am in the process of launching a solo cleaning business stars and stripes cleaning company

To take control of my future and build real freedom for my family. Well, it's kind of he say handle insurance on my collection Well, I've been or it was just an example. Oh, got it. Big car collections. I was gonna say. Yeah. No. But he says, I've got grit, I got discipline, and a service first mindset. If you were me, how would you attack the first 90 days

to gain traction, dominate my area, and scale to something meaningful. First 90 day checklist, I guess, for a brand new business. It's a cleaning business. What I would do is I would find the most prestigious, most active voices on social media in your community, I would go and clean for them for free in exchange for an honest testimonial on social media.

And I would say, hey, I will come clean your office or I will come clean your home or whatever. Did he say he's like home or office? Whatever, whatever they got. Whatever you need me to clean your shoes, I clean your fucking shoes. You need me to clean your dog's butthole after it fucking takes a shit I'll make sure it's sparkly okay whatever the fuck you got to do to make sure that those people say holy shit I have never ever ever had someone

clean my office this way or clean my home this way or clean my office this way, or clean my home this way, or clean my car this way, and do it for free to the loudest, most known people in your community that you can, and tell them to give me an honest review on social media. That's an honest one, not, hey, a positive review, or a five-star review, or, no, hey, if I do a shitty job say I did a shitty job okay and if you make an honest offer and good faith one people are going to take it two if you do the job to the level that I know you're going to do you don't raise eight kids go to night school become

all this shit without high levels of fucking discipline. So when this man says, hey, I have high levels of discipline and grit, I believe it, okay, because the record shows that. What he's talking about is hard, okay? Takes some work, yeah. So let's be real, you have the skills, and that's what I would do for the first couple months. I wouldn't quit my career, I would not quit your job.

I would transition over. Cause like, dude, look. That's what most people fuck up at. Well, look, you gotta make enough money to pay your bills. When you're transitioning from a career to a new business, you've gotta do it in a way where you are covered. Which means for most people, that means decreasing their lifestyle,

cutting all the waste, and this is what I'm recommending for this gentleman, cut all the waste out that you can, get real tight on your budget, start to do these cleanings to the point where you're starting to get paid and transition over. When you start to make enough money to survive doing the cleaning, not saying enough money to buy a fucking Rolls Royce. When you can transfer your life from the previous career to the new career and support it, that's when you'd make the jump. Okay? And so I would you know give the first 90 days as a crossover period to create testimonials and word-of-mouth And Yeah, and I would make sure I would tell the the only stipulation of the Testimonials that I would be working to create like I said would be to for them not to tell anybody that you did for free

And that's it. And then you're gonna have a bunch of testimonials on your page, you'll have a bunch of good word of mouth going around, and you'll be off and running. And that's that. What do you think, when it comes to people just getting going, I guess, I guess my question is, how do you, and not to say that this person would get

the paralysis by analysis thing, right? But somebody that has high standards and wants the best, how do you make sure, I guess, self-audit to make sure you're not getting stuck in the actual going piece of that? Well, look, entrepreneurship has a very common theme amongst it and amongst high level entrepreneurs.

It's the mentality of going and then adjusting, okay? You wanna launch when you're not ready and then make it better as you go. Which by the way, I've been working on this fucking thing with MFCEO guys for two fucking years. I could have launched it a year ago, but guess what? I wanted to make it better and I wanted to make it perfect and I want to do this thing. And when I should have just fucking put the motherfucker out and did it as we go. And I know all of

you guys would be like, all right, cool. But we, what my point saying this is that sometimes no matter how seasoned you are, no matter how many times you've done this, you have to remind yourself that you have to go and then make the adjustments as you go. You don't, it doesn't become perfect. And then you launch, you launch before it's fucking ready. And then you listen to what people say, you make the adjustments and then you continue to improve. And you know, everybody falls back in that trap. Because as entrepreneurs, when we represent, and people don't think about this, a company that we create represents our fucking name. Okay?

What do you want your name to say? Do you want it to say you do things half ass? Or do you want it to say I do things fucking perfectly? I'm of that camp. So when you are a person who wants a high level of reputation and success built around your name and your brand, stalling until it's perfect becomes perfectly natural.

But the problem is, is sometimes those people never launch anything, right? And then the market passes them by and then the opportunity goes by and then all of a sudden they're saying, I could have, would have, should have. And that's where courage comes in. That's where the courage aspect of becoming, courage is one of the biggest things that people got to have to be successful, dude. You got to be willing to go and then build it as you go.

Well, I think the key difference here too, I guess what I was getting towards is more people who are just now starting. I think your situation, I think we could safely say it's a little bit different. No, it's- You have a reputation- My point, DJ, is that we all do this. It doesn't matter if you're at day one or if you're at 26 years in. We all struggle with paralysis by analysis and you have to

Fig you you have to recognize that's what going on and then you have to force yourself to go I love it. Well guys, let's get to our third question. We got another we got another caller here This is a Jackson who has a question about Complacency when it comes to success. Yeah, so let's give Jackson a calling Hello Jackson, what's up, dude? This is DJ. You're live on the Relay F show with Andy. What's up, Jackson? What's up, guys?

How are you? Good, bro. How are you? I'm doing fantastic. I appreciate you guys taking my question. Yeah. So what can we do for you, brother? So I guess let me pull it up because to be completely honest with you, I don't remember

what the fuck I submitted to you guys two weeks ago. But I learned it. Was there a point early on when the first taste of success, money recognition, or any of that stuff almost made you slow down? And if so, what snapped you out of it and made you double down instead? You know, if I'm being completely honest, dude, I spent so much time struggling and so much time broke that it sort of traumatized me, which I think is a good thing because I don't ever feel that way.

I'm always urgent, I'm always on the go, I always wanna go, and the minute that I start feeling like I'm not moving, I get very anxious and I have to start moving. In fact, I would say the people around me probably get super annoyed about it, because I'll come in out of nowhere and be fucking hyped up. And all it is is me, me getting afraid that I'm going to go back to being where I was.

And so, you know, my first 10 years, bro, and I'm sure you know, you've heard me say this, I didn't make any money. You know, I didn't make any money the first three years. The next seven years, I made $695 a month for a total of $58,380 the first 10 years I was in business. So for me, dude, that was such a long time to spend grinding. And then when I started getting some money, I appreciated it so much that I never wanna go back. So, for the most part, that's how I've always operated. Now have there been times where I felt myself

get a little bit complacent? Absolutely. And those usually came after the times where I had a big level up in personal income. And in those times, when I started to feel that way, usually how it came across to me was I started to feel like it was what I was doing was pointless past the point of what I was doing it at. So, what I was doing it at. So, for example, you know, like, I made a lot of money and enough money

for me to be happy for a long time. But when I start to feel that way, I look around at all the people who have helped me get in this position and I start to put my responsibility to take care of them and their families, and I create external pressure based upon my responsibilities to take care of them and their families. And I create external pressure, uh, based upon my responsibilities to my employees and the people around me.

So when I have gotten complacent, I very simply remember that at this point in my life, this is not about me anymore. This is about everybody around me. And that, when I look at it like that and I view it as you know, I'm just a member of the team and I have to do my part no different than you know, Tom Brady has to show up for his guys to get paid right like if Tom Brady doesn't show up and play his fucking football game his offensive lineman don't get paid his the rest of the team the coaches everybody so when I when I feel complacent, I just remember

the position I'm in and how much I love the people around me and how much I care about him and and and what I want for them and that snaps me out of it and gets me going again. I got you. So, you know, I hear Ed talk about this all the time too in terms of you know falling back on it seems like and correct me if I'm wrong, but it seems like you have a set of habits and rituals that are important to you.

He talked about that all the time and that same thing, and that gives you something to fall back on in times of stress and maybe complacency. Is that kind of what you're saying there too? Yeah, for sure, dude. And when I do get in that place where I have to go back, I always go back to the fundamental systems. You know, I'm a systems guy. I create production systems. That's what I'm good at. That's what I'm good at in business. I create systems and I'll go back to the fundamentals. You know, the Live Hard program, the Power List,

these types of things, my visualization routines, those things help snap me right back into that productive, the best productive Andy that I can be. So when I do get a little off track, bro, I just go back to the fundamentals, you know, it's no different than Michael Jordan, dude. He stopped, he started every practice with chest passes, you know, and then he moves to dribbling, and then he moves to free throws. And it didn't matter if he had five rings.

He still started that way. So what I've found is that when I just find myself, you know, straying a little bit or getting a little bit complacent or a little bit off course, I just go back to the foundational systems that have gotten me here and I've never failed to lose that way. Once I get back into those habits and those belief systems and that accountability system for myself, the progress starts right back. So that's definitely how I do it, brother. Absolutely. Yeah. And I appreciate everything you guys do. I'm on day 29 of 75 hard right now.

Definitely changed my life. Done it every year for the past five years and it's awesome. So I feel the same way about that. Kind of creates systems and it's just awesome to hear that that's how you view it as well. Yeah, bro. I really appreciate everything you guys do. Well, I appreciate you, man. We wouldn't be here without you. So thank you for all the support. well. Yeah, bro. I really appreciate everything you guys do. Well, I appreciate you, man. We wouldn't be here without you. So thank you for all the support. And trust me, bro, I gotta work at this just like you and just like everybody else.

So it's, you know, we're all doing it together, brother. Absolutely, yeah. Well, thank you guys so much. I appreciate you guys taking the question. It's awesome to get to talk to you know You guys have a great weekend. All right, brother. You too. Thank you so much for everything Absolutely. Yeah, thank you. Awesome. Thank Danny. Thank you, Jeff. See you brother It's a it's a lesson of like the delayed gratification like you almost went through it unintentionally

You know I'm saying because you had to go through the struggle like you didn't through it unintentionally, you know what I'm saying? Because you had to go through the struggle like you didn't struggle by fucking choice, you know? And so like that gratification was delayed for so long. Yeah, dude, for me, you know, I'm just being real. Like I was so embarrassed. Like dude, when I didn't have any money, man, like, you know, I just never saw myself in the frame of someone who didn't have money.

Like even when I was younger or when I was like in high school or even when I was a kid, like I always fucking saw myself as like, I gonna be successful like that's how I saw myself so like when when When we were running the business in the early days, you know 99 to let's say, you know 2013 or so That first ten years of that time frame were really really hard for me Because it was embarrassing. It was like embarrassing.

Like all my friends were getting degrees and they were getting jobs and you know, they were making remarks to me and they were going on vacations that I couldn't go on or buying cars I couldn't afford. And it started to like, It started to really wear on me Because I'm like fuck dude. I'm like the one person out of all these people that Once that really wanted to be successful and it looks like I'm gonna get passed by and I'm gonna end up being the opposite of that, you know, yeah, bro, but you know what was crazy is when I humbled myself and And I said,

okay, maybe I'm not gonna be wealthy, but I do enjoy helping people. And I focused on helping people, I got wealthy. You know what I'm saying? Magic. Well, it's just humbling yourself and realizing it's not about you, it's about them. Yeah.

You know? Yeah, that's real. So. That's real. We got our final question. We got one more for you, Andy's about them. You know, so. That's real. We got our final question. We got one more for you, Andy. This is another write-in. Guys, any question number four?

Andy, what are some true warning signs for a business that would suggest a pivot needs to be made? I'm four years in, and I, just like you, just went and started my company. About two months ago, we brought a new service to market. This is our second true offering for standalone service. We put a lot of effort and energy into launching this and nothing happened.

Nothing happened compared to our expectations. At what point and what criteria should conversations and plans start happening to change the course? When do you make the, when do you know to make the pivot or that a pivot needs to be made? How long do you say he's been doing it? The new product, two months. Been in business for years.

And what's the product? I didn't really clarify. This is a new service he brought to market about two months ago, and they're not it's not getting the expectations Well fucking nothing gets the expectations when we first launch it motherfucker like fuck dude you think I didn't fucking want to be fucking Jeff Bezos the the **** year after I lost my **** like **** dude,

that's welcome to business. **** doesn't go the way you want it to go. Yeah. Sometimes, things take longer than you think and I can guarantee you this. If you give up on every idea after two **** months, bro, you're going to be broke **** your

entire life. Okay? So, I don't know what the **** this **** should have called in. I don't know what the product is. Okay, so I have limited But here's the thing I Don't care what the I do not care what the product is I don't care I don't care what the you could be selling fucking the coolest product ever and if you're presenting it wrong or you're advertising it wrong or you don't have a market or you don't

have people that are listening to you, nobody can know that it's a great product. Nobody knows about it. So my point here is that like 60 days is not enough for fucking anything. It's not enough. Okay, so you have to ask yourself, why is this product not hitting? Is it because the product's not good? You gotta be honest with yourself too, dude. This is a big problem with entrepreneurs.

They, really good entrepreneurs are very, very honest with the quality of their product. And I actually think they lean towards thinking their product's not as good as it is because the mentality that you have to have is to always improve. All right. So true kick-ass entrepreneurs, you know, everybody thinks that they walk around and they just let their dicks swing. And I think they're bro. Most of them guys are like fucking run and scared. And they're like, fuck,

I don't know what my shit's good enough. I got to make it better. But that's what makes it better because you always feel that way. But bro, you can't give up on something that you haven't explored the reason as to why it's not moving after 60 fucking days. Unless like you're, you know, like for me, I have millions of people on my email list. I have millions and millions of customers on my business's emails list. I could figure out instantly if there's

a demand for it. But dude, if you're just starting, there's no way to know that. You know what I mean? So why is it not hitting? Is it the product? Is it how you're presenting it? Is it the ad copy? Is it, you know, what the fuck is it? Yeah, what is it? What's no? He says he has a fucking attention problem. You know and You have to go through point by point by point by point and

Figure out why it is that you're not getting what it is and I would bet that you probably don't have The messaging right I bet it's a little bit everything. I bet your messages off. I bet it's a little bit of everything. I bet your messaging is off, I bet your product's a little bit off. I bet the way you're presenting it is probably a little off. I bet who you're presenting it to is a little bit off. And these things, these are not big switches to flip. These are little bitty tiny turns of the dial

that you need to dial in to see. And by the way, you might find out, no one gives a shit, you might find out that it's it's a it's not a good product and You know if that's the case, you know you you you could pivot but Micro-pivots along the way or what actually create great shit You know what I'm saying? Like dude when we first launched first form the first product we came out with was called level one light alright, it was a low calorie low carb protein powder designed for women and

You know how you know what happened That's right. You know why you know why you know why nobody's heard of it because it didn't fucking sell Okay, so that was the first product of first form. It did not sell product did not sell If I had said well fuck dude, nobody wants first form Where would I be? See what I'm saying. So what I did was I You'd be like, yeah so

so This is a common trait So this is a common trait amongst entrepreneurs and people in general in business, guys. You got to understand, this is the concept that we talk about, about aggressive patience. You have to give enough time for the cake to bake before you start fucking with the temperature or the recipe or the this or the that you can't do it time is a factor okay like we have to understand and I use the analogy of baking a cake all right you get the best cake recipe from fucking Martha Stewart her award-winning cake recipe that's won every award across the world from across the universe. It's the best cake ever and she gives you the exact ingredients okay and she tells you every single input that

needs to be made. What the temperature of the oven is, how long you put it in there, what the ingredients are, what amounts and what order to mix them in, and you have every single thing lined out. Here's the mistakes that entrepreneurs like to do. One, they think that they are the chef, and they think that they can change the ingredients even though they have no experience baking a fucking cake. I'm going to use gluten-free. I'm going to do this. I'm going to add a little more of this. I'm gonna use gluten-free. I'm gonna do this. I'm gonna add a little more of this. I'm gonna take a little of this out. Okay?

When you have a recipe for success and you have no experience in success, you do not have the understanding of what the change in the recipe. Okay, so that's first thing. That's the first thing. The second thing is, what they do is they think like this. Well, if it takes 40 minutes at 400 degrees, if I turn it up to 800, I'll get in 20 minutes. Okay, so they think they can out hustle the time.

All right, you can't out hustle time. What happens if you throw the motherfucker in there at 100 degrees for 20 minutes? What do you get back? Oh, you get a crusty piece of shit. Okay, and that's what you're gonna get in your business too. Okay, you're gonna get burned out,

you're gonna get frustrated, you're gonna get a product that does not resemble anything of what you set out because you lack the patience. Okay? This is very common amongst entrepreneurs. We try to manipulate things that cannot be manipulated. Okay? You can't take the struggle out of the recipe. You can't speed it up by going twice as hard. Now, you can make a maximum speed by going as hard as you can, but you can't go any faster than that because there's time aspect in product adoption.

Customers had to become familiar. They have to see it nine, 10 times before they ever wanna buy it. Like there's all kinds of things that you just can't get around. And I'm gonna tell you right now, there's fucking nothing that you can make work in 60 days like that.

Nothing. So my advice to you would be very simple. Tell yourself the truth. Is the product actually good? Is it a product that you made that's trying to like sort of trick people into buying it or is it a product that delivers tremendous value to one's life? If it's not a product that delivers tremendous value, how do you pivot it and turn the knob a little bit to make it become that so that people will be more likely to use it?

If you can't do that, then maybe it's time to develop something else. But a lot of the reason that products don't work for entrepreneurs is because they try to do this shit. Like they think of it like this. It's a fundamental difference in the way you think. If you ask 90 fucking 8% of, and you observe 98% of entrepreneurs, they try to operate from this place of I'm going to make a product and I'm'm gonna try to make the value, the perceived value as high as I possibly can without actually making the product

as valuable as it could be, okay? And it's almost like they're trying to trick the consumer. All right, and this comes from old advertising, big business, old, old days of doing, can't do shit like this anymore because the feedback loop is instant. So the entrepreneurs that are winning today are saying, and have won for the last 10, 15 years since social media came about when the, when the feedback loop became instant, are people who say, how do I develop something that actually delivers tremendous value?

How do I make something that when people use or consume or share or talk about, it's going to be something that they're saying, holy shit, this is the best thing I've ever done. This is the best app I've ever used. This is the best food I ever ate. This is the best thing i've ever done. This is the best app i've ever used This is the best food I ever ate. This is the this is the best service I ever had this this helps me tremendously If you create products that do that, you really can't lose Okay, you can't you can lose because you're stupid and you quit on things in 60 fucking days but If you develop a product that is along the lines of actually contributing

to someone's life, it's really hard to fuck up. So. It sounds like there's an emotional investment here. Because I mean, you even talk about, I put a lot of effort and energy into it. Of course, that doesn't fuckin' matter. Doesn't matter. Did you have a lot of emotion, I guess,

tied to that first product? Listen, no one gives a fuck how much work you put into shit, okay? No one cares. Did you see the clip from Wallo talking to black entrepreneurs? Wallo, who is a fucking smart motherfucker. The rapper?

He's a social media guy. Okay. I think he's a rapper and entrepreneur and all this shit. And he was going, this clip went viral this week about him talking, he was talking to a bunch of black entrepreneurs. He goes, nobody gives a fuck that your business is black owned.

You know what they care about? They care about if the product's good. They care about if the service is good. They care about if it's actually something worth, you know, buying or using or consuming. I'm paraphrasing what he said. But he's right, okay? No one gives a fuck about you. No one cares who made it. I'm not saying that I'm buying or using or consuming. I'm paraphrasing what he said, but he's right. Okay. No one gives

a **** about you. No one cares who made it. No one cares what race they are. No one cares if it's a man or a woman. No one gives a **** about anything other than how good is the product and how much does it benefit me? How much do I enjoy it? How good is the service that goes with it?

How does it make me feel? There's no other way to sustain yourself in business other than being great. And everybody wants to hack their way around that. Everybody wants to make it easier. Everybody wants to trick the system. And then they look at the people who have built the craziest shit who live these big lives and they're like, how they tricked the system. They tricked the system by creating a great fucking product

with a great fucking service that people enjoy and are proud to share with their friends. And when you do that, it doesn't matter what the product is. People will talk about it. OK, so we have to get this focus off of how much effort we put in or who we are or what group we belong to. And we have to realize that no one gives a fuck about that. They care about what fucking points you put on the board, bro. They care about what you create, what you build, who you become and how they can do the same. So let's know like, you know, when people,

I agree with you, he's emotionally attached. I put a lot of work, yeah, that's what the fuck you're supposed to do. You know, like you have to let go of that shit. That's real, man. The things you care about are not the things that your customers care about, bro. It's our own egos.

We all have egos. You know, I don't have an ego the fuck you don't everybody has one and You need a big one to be successful in business too because you need to fucking believe in yourself more than other people believe in you so Yeah, but you also got a balance that with humility. Yeah, how do I improve? How do I get better, right? You got to have the balls to put the product out there But you also have to have the wherewithal to question,

is the product actually what it could be and should be? You know what I'm saying? Absolutely, man. Absolutely, well guys, Andy, that's a hell of a way to start a Monday, man. Yeah, guys, hey, there's only one way to win, bro, and it's being undeniably great at what you do. I could answer 50 fucking thousand questions,

it's gonna come down to that same Principle every single time so go out there do the best you can become the best you can create the best that you can And things are gonna work out Fuck a stove, counted millions in the cold Bad bitch, booty swole, got her on bankroll Can't fold, just a no Head shot, case closed