REAL AF with Andy Frisella - 872. Q&AF: Too Focused, Approaching Senior Leadership & Switching Industries In Business
Episode Date: April 28, 2025On today's episode, Andy answers your live call-in questions on how to balance personal life with your professional life when you are “too focused” on your goals, how to best approach senior leade...rship at work for approval, and what are some best practices to implement when switching industries in business.
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What is up guys, it's Andy for selling.
This is the show for the realest.
Say goodbye to the lies, the fakeness and delusions of modern society and welcome to
motherfucking Reality. Guys, today we have Q&AF.
That's where you submit the questions,
or call in the show, and we answer them.
Now you can submit your questions a few different ways.
First way is, guys, you can keep emailing these questions
in to askandy at andyforsella.com,
or you can go to the link in this video emailing these questions in to ask Andy at Andy for seller calm or
You can go to the link in this video
Right down there
Click on it
Fill it out and be on the call-in show. They click that shit. Is that correct? That is good. I'm just learning this new this whole new thing. You know, I'm saying that's right. Yeah
I'm going to become a technology mogul.
People don't understand that yet,
but we're gonna see.
I'm gonna show everybody how you can not know shit
and then become the fucking man.
And learn it.
Yeah, it's called learning.
So yeah, that's what we're gonna do today, Q and AF.
Yeah, tomorrow we're gonna have CTI,
that is Cruise the Internet.
That is our current event show. That's where we talk about what's going on. We're gonna have CTI that is cruise the internet that is our current event show
That's where we talk about what's going on. We throw stuff up on the screen. We speculate we laugh. We have a good time
we talk about what's true what's not true and
Then we talk about how what we're gonna do about these problems going on in the world other times
We're gonna have real talk real talk. It's just 520 minutes to give us some real talk and then we have 75 hard
Verses that's where people have completed the 75 hard program come on the show talk about how they were before how they are now and how
they used the 75 hard program to
Change the dumpster fire of a life into a non dumpster fire life, right? That's right. Yeah
If you're unfamiliar with 75 hard, you've been living under a rock. Let's be real. So here's the deal
It's the initial phase of the live hard program
It's the most popular mental transformation program ever
And you get it for free at episode 208 on the audio feed. That's 208 on the audio feed
There's also a book at andyforsello.com called The Book on Mental Toughness.
You can get that as well as not required.
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All right.
What's up, home skillet?
Nothing, what's up, dude?
What's going on, man?
Oh, just doing the thing.
Yeah, do I always look,
I look forward to these episodes here. I look forward to every episode
I mean, but yeah, like yeah same same but like that's the same you're saying that you selectively prefer
I like the Q&A man's I like the Q&A is because like no like that's when people like we see the stuff
We break it down on CTIs like it has its importance. But like what we do about that matters on this episode. That's right report
Start allowing call-ins on CTI to change the game right there
We gotta get some limits at least Karen's to call in bro. That's who we need and argue with that's who we need I'd be awesome, but we all we need him so bad. Yeah, and like oh
If you know a smart Karen
Have her call in yeah, just jokes on you. Yeah, I know cuz there's her call in. Yeah, joke's on you.
Yeah, I know, because there's no such thing.
Yeah, doesn't exist.
Yeah, fuck.
All right, man.
Yeah, well let's make some people better today.
Let's do it.
Let's make some people better.
We got, we're going with a call in first.
We got a guy named Drew, whose question is kind of
centered around being hyper disciplined.
So let's dive into this a little bit. Let's give drew a call
Let's check this out
It's a weird ring
Hello drew what's going on my man
Yo, what's up? This is DJ brother, how are you?
I'm doing good. How you doing DJ? I'm all right, man. Yeah, we got we got the boss here. What's up, Drew?
Too what's up, Andy? How you doing brother? I'm doing good, bro. How are you?
Man phenomenal can't complain just got a thick arm pump in yeah better, right?
Phenomenal can't complain just got a thick arm pump in yeah better, right?
Yeah, let's go just an arm I got bro, it's Friday we do arms on Friday cuz it's curls for the girls My man drew knows what the fuck is doing. Well, he said arm like singular
You don't know what you don't know the whole decided for the call. Yeah drew understands the game
Clearly you train always on Friday so that when
you go to do your thing on Friday night,
you look extra swole.
Got it.
That's what it's all about.
Obviously.
Yeah, for sure.
For sure.
All right.
DJ.
It makes sense.
Makes sense.
Drew, tell us a little bit about yourself.
So tell us a little bit about yourself.
All right. Yeah, so
Yeah, so I'm 25 years old
you know, I live in Washington DC right now with my fiance and
I wasn't born and raised here. I grew up in North Florida, but you know, that's neither here nor there but um
You know, I'd say since, since about 2020, I've been just
extremely dialed in, you know, started following the podcast back then. And,
you know, I've honestly just been a student of discipline and, you know,
been doing the 75 parts religiously for years now. And I hear you talk about it
all the time, how, you know how being this way has kind of turned you
into a hermit where after you get yourself done for the day, you don't want to do anything.
And so I feel like, prefacing that I'm about to get married this October, I find myself
a lot of times kind of easily saying no, easily saying no to whether it's, you
know, social occasions or things that my significant other wants to go do.
And it's kind of one of those things that I do and I feel like I shouldn't do.
Like I'm cognizant that I'm doing it, but I know I shouldn't.
And I'm just kind of wondering how whenever you and Emily were first getting together and you know
You were still you know making your climb to the top how you kind of implemented
Time with her and you know made it a point to show that she's you know a
Big part of your life and you know part of your success
well
Drew okay
So let me just clarify what you're saying.
So you're saying that you've been,
are you following the Live Hard program
or are you just doing 75 hard or how are you doing it?
So I've done the Live Hard before,
but typically I'm just doing about two 75 hards a year.
You know, I mean, but even when I'm not doing 75 hard hard I'm still kind of just like a hermit year-round like, you know, I'm I never want to go out and drink
I never want to go out and do social occasions. I'm just
I've become very quick to say no when it comes to going and doing fun things and
I've done with my tasks for the day. I kind of just want to go home and and do nothing but I
Just understand how that could be not great in a relationship
Okay, so
Let me unpack this for you. All right. First of all, I think you're thinking of it a very healthy way. Okay, most people don't
Suck at life because they have too much discipline.
It's the other thing.
Okay?
It's the other way.
Most people's lives suck because they have no discipline.
So we often talk about the benefits of being disciplined.
But what we have to understand is the reason that we want to develop the skill of discipline is so that we can improve
The quality of life that we have for ourselves and our family
So if that costs us the rest of our social life and our friends and our family and everything is
It really worth that. You know, that's not the point of it. The point of it is
To gain the power to adhere to a plan so that we can
lay out any plan in front of us and execute it. And right now your plan, a big part of
your plan is I want to have a good relationship with my fiance and my future wife and I found myself not doing that because I feel like I'm
focused over here in this other area. We don't do 75 hard or live hard for the
sake of doing it. We do it so we have the power to make decisions and the
decisions that you need to make are decisions that when I just like in the
beginning when I don't feel like working out,
I'm going to go work out. Okay.
And how many times do you regret those workouts? None.
So I'm going to offer a perspective change for you.
Your perspective change is this, instead of looking at,
you need to deny yourself these experiences. and that's what equates to you
being disciplined, you actually have to flip discipline over and apply it to that area
of your life.
Meaning, if you know that you need to spend time, or you know you need to be social, or
you know you need to go be a normal human, that needs to be a conscious decision that you make and not the feeling of oh, I'm failing or I'm
Compromising my success or I'm you know doing something that's bad
you need to look at your power of discipline that you have clearly developed as
something that you can apply to your personal life as well, so
When you know you need to do these things like spend time with your wife,
go on a vacation, go to dinner, all these things, that is just you making a conscious decision
that is no different than you making the conscious decision to go work out when you didn't feel like
it back when you were just starting this. Does that make sense?
Yeah. Yeah, that makes good sense.
Okay. So realize this bro, there's no trophy for being, uh,
you know, an obsessive hermit. All right. I'm,
when I say I'm a hermit, like that's, it's, it's not how it sounds. Okay. I have,
I'm surrounded in the public all the time.
I'm around people all the time. Like, you know, it's, it,
it's really my only time where I'm not around people. So, you know, that's,
that's what I mean when I say that. But I broke the whole point of the live hard
lifestyle is not to control your life.
It's so that you can take control of your life.
And when you take control of your life,
part of that control is how do I treat my friends?
How do I treat my relationships? You know,
we have all these people out here that say you got to sacrifice everything to
become successful. And that's actually not true at all.
You just have to be effective every single day for years on end
But being effective into a well-rounded life also means making conscious decisions to spend with family friends and loved one
Even if you don't feel like it so
Just flip the perspective brother, you know, you need to you're in your 20s. Yes, you need to hustle
Yes, you need to grind. Yes, you need to grind. Yes, you need to build
you've already clearly built a
skill that you didn't have a while ago and you become aware of the skill that you possess and
Most people never do that not at any age. So you're way ahead of the game, dude
So let's take this fear that you have of like
You know, I gotta be hyper obsessed. I've got to be super focused
You already have the fucking skill. So now your job is just to maintain the skill by practicing it through
throughout your life, okay, so
Take the skill that you've had And instead of saying
You know, I have to go work out
because I don't feel like it go over here and say I have to spend time with
my family even though I don't feel like it right now and then just like a
workout after the time is spent you're gonna feel like it was good it was
you're not gonna regret it so we have to understand dude that hyper vigilance and hyper discipline to the point where it
Sacrifices every other area of your life is not only not healthy
But it's not required you don't need to do it that way and that's the whole point of the powerless system
You know, I'm sure you're familiar with that, you know, uh, yeah, so
so
When I say this to you, what do you think?
Um, I mean, it, it thinks it sounds like everything that I've kind of been
telling myself, but it's just one of the things that's hard to implement.
I've even been brainstorming a little bit and thinking maybe, maybe it's
something I add to my power list where.
Every day I do something to just go out of my way and either whether it's something small, just, you know, spend some time with, you know,
either her, you know, family members and whatnot.
That's exactly what you're, that's exactly how you should be thinking of it. You should
be thinking of it. Look, and I know this sounds cold and I know this sounds non-organic to
most people, but when you're a high achiever
and you're driven and you're trying to, you have to schedule intentional time for those
things just like you would schedule time to do anything else. So that's exactly the whole,
you're understanding the concept very well that the purpose of the power list is so that
we can address areas of our life that need to be addressed
They don't all have to be career focused. Okay, if you know that you're struggling in your personal relationships
then yes, that should be one of your tasks that is critical to the
You know the development of your life a lot of times we talk about the critical tasks
People automatically think you know because you say the critical tasks, people automatically think, you know,
because you say the critical tasks that are going to move you forward, they automatically equate that
to your career. But your career is not the only aspect of your life. So if you're struggling in
an area such as your friends or your loved ones or social, that should become part of the power
list that you work to correct yourself back
and push yourself from that state of hyper execution
into a state of, you know, well strong execution
where it matters consistently across, you know,
all segments of your life.
Does that make sense?
Yeah, yeah, yeah. That makes perfect sense.
Yeah, bro.
You're listen, the problem you're experiencing is the complete opposite of what most people
experience.
And I'm glad you called in with this question because, you know, a lot of people I think
do get lost in the idea of, you know, hyperilance in terms of execution.
But like, bro, there's also a lot of people
who think that who aren't that.
There's a lot.
Not even close to that.
Yeah, right, exactly.
That's their excuse.
Drew's got it.
Drew, I can hear it.
Yeah, me too.
I can hear it, dude.
Does that make sense?
Like dude, the people, the reason we don't talk about it
a lot is because every single fucking lazy
Motherfucker will cling to that as an excuse. Oh, dude, I provision. Yeah
I'm disciplined. Well, bro, you're clearly not you're fat as fuck. You're broke. You're fucking shit sucks, you know, like
Yeah, so we don't talk about this, you know, because honestly,
the 99% of people are in the other camp.
But, you know, this is definitely a question that very high achievers are going to relate to.
This is a question that gets asked a lot in Arte in terms of how do I balance my family
with my entrepreneurial ambitions.
And you know, the truth of the matter is,
is we have to recognize that that's a weak point.
We have to use the systematic tools that we have
and the skills that we've developed
to make conscious decisions that put us in a place
to round our life out to be more of what we want
and less of what we don't want.
So bro, you're not, I think you're feeling it real good
You're getting it real good
And just use the skill you've built to to to make a better life in that area. You know what I'm saying?
Yeah
Sweet man. Well Drew appreciate you man. Yeah good, bro. They don't
Listen, there's no
Yeah, good, bro. They don't.
Yeah.
Listen, there's no the whole point of this program is to enhance the quality of life
by being by consciously allowing you to control the controllables.
All right.
Most people float through life fucking like a paper bag, bro.
They just blow in the wind.
They have no idea what's going on.
They have no idea that they actually have control
They're there. They have no ability to make a decision that's going to benefit them further than five minutes ahead of them and
Once you develop the skill set to be able to do that
We have to apply it to build a quality life and a quality life does not exist just from
And a quality life does not exist just from monetary income it exists of many different
segments across one's life and the skill set of discipline applies to all of them, so
Just use the skill that you've built bro to just like you know how to do into the other areas of life
Yeah, yeah, I'll definitely do that I think adding it to the power is gonna be something I do. Yeah, no starting today even
It's Friday. I'm sure she'll want to go do something. There you go
Yeah, I do have one other kind of small question that piggybacks a little bit if you all have time. Yep
Yeah, so well, it's kind of about it's something similar. It's just like you know
Being you know a very disciplined person and practicing practicing stuff all the time has made me super, super prideful even about small stuff.
And, you know, I'm sure I'm sure you guys understand like it can be even something small and I'm just like, you know, I'm willing to scorched earth over it, you know, small stupid arguments, you know, it's uh, I was just wondering if you had any
Any tips on you know what you do about small stuff and just being so prideful from
You know just being the way you are and just being you know a disciplined person and kind of growing that that sort of pride
Even when it comes to small stuff. Yeah. Well, first of all, you should be proud of having high standards
That's a that's a fucking great thing. Most people don't.
Okay.
You made a decision years ago to live at a higher standard.
Okay.
And there's no nobility at living less
than the highest standard that you can.
It's biblical, honestly.
So if you have made a decision to live at a high standard,
you are going to constantly be surrounded by people
who either haven't developed that yet
or who are never going to develop that
because they lack the awareness to do so.
So what that means is you're running at a high standard
and other people around you aren't.
And what you're saying is you get annoyed with that.
Is that what you're saying?
Yeah. Well, it can just be,
I feel like I have such a hard time being wrong about stuff.
And so it's kind of more like swallowing my pride,
even when it comes to small stuff, even just like, you know,
a dumb argument with friends or dumb things like that. Just,
well, are you are you so what are this a different thing so are you wrong when
these things happen potentially okay listen let that go bro that it's okay to
be it's okay to be wrong
All right
They the one of the best things I ever did in my whole entire life
Was to let go of the idea that it like was made me look bad to be wrong
like when I'm wrong, bro, I fucked up talks in front of thousands of people on stage and
I've been like that. Well, I was wrong about that and I just move on. Like, look, dude, everybody's wrong.
Nobody's perfect.
You're carrying high standards for yourself and you're thinking that that means
never being wrong. If you, if you were never wrong, you can't learn.
So humble yourself to the point where it's okay to be wrong so that you can
learn the lesson moving forward. You know,
one of the biggest character flaws that hurts entrepreneurs and success driven people is that their ego and their hubris gets them in a
place where they can't accept being wrong. And what that does is that it prevents them from learning.
And then we run into a whole nother set of issues from that. So look, bro, you got high standards,
you're proud of those high standards. That's great Other people aren't gonna like that by default
You're going to constantly be annoyed because people are gonna do small things stupid things annoying things
But you know when you're wrong
Just say you're wrong, bro. It's super simple be like, yeah, that's alright. Cool. I'm wrong, you know and and let it go
It sounds like a 25 year old bro. It may it may what you're fucking 25, but my fucker 30
Yeah, it's okay dude being wrong being able to admit that you're wrong and correct yourself is a sign of strength not a sign of weakness
Yeah, so start looking at is a sign of strength not So yeah, so start, start looking at it as a sign of strength, not weakness.
That's a real leadership quality too, bro.
Most people can't do that.
What you're, what you're talking about, even most high level leaders have a
really hard time doing that.
So it's just a look at it as another skill to develop, dude.
Awesome.
Yeah.
Yeah.
I'll do that.
All right, brother.
Well, yeah, I mean, I really appreciate the help. Yeah, bro. I'll do that. All right, brother. Great. Well, yeah.
I mean, I really appreciate the help. Yeah, bro. Hey, don't listen.
Just flip the perspective on this discipline skill. Okay.
When you're applying it to business or you're applying it to relationships,
it's the same thing.
You have to make a conscious decision that is not in line with maybe
what you want to do in the moment, but is in line with the life that you want to create over time.
And when you start seeing it like that,
it makes it easier to let go of this hyper-vigilance
and understand that discipline helps us balance out our life.
Okay.
All right.
Yeah, I'll do that. Thanks.
Yeah.
All right, Drew.
One last thing. Is Tyler and his salmon salmon shorts gonna be coming back for MSCE? Oh, no
Tyler's here in the office, but he's not we're not really yeah, he's yeah, he works
He's works with the creative team so but he's not we're not wearing those salmon short fucking right? He is. Yeah, we tell him to take
He won't
Alright drew bro, I appreciate it guys. Alright, see you. I'll take care. Thank you. See ya
I love that
One of the things I thought quickly on this man
It's like, you know, and I had to write it down here
But I think a lot of people have that fear. I guess let me actually this
Is it reasonable to have this fear that like people think that one day is gonna just throw them completely off the fucking track
Yeah, that's the see the reason that happens is because they've lived so long being in a powerless state
that they are afraid to break the momentum or to allow themselves some freedom.
Because they're afraid they're going to go back to what they were.
Right.
And back to what they were was so fucking bad, they don't want to go one inch backwards.
And so there is an adjustment to understanding that our lives are, we're not just here to execute on achievement.
That would be one area of our life.
There's many other areas where we need to execute on and discipline gives us that power to do so when we let go of the idea that you're talking about, that it's going to take us backwards.
of the idea that you're talking about that it's going to take us backwards.
It's an illogical thought because
the reason you are where you,
the reason you were where you were
is because you lack the skills that you have now developed.
And that is not fully understood.
It took you longer than one day to get there too.
Yeah, but like, dude, when you don't wanna go back to me,
like, when you don't wanna go back,
like when you've got your shit together
after being in a miserable spot for a long time,
and you've really made a change inside,
the last thing you wanna do
is ever become that person again.
And so it's fear-based, but it's illogical
because now you possess the skills to,
that would never be you because you're a different you now.
You see what I'm saying?
And as long as you can recognize that discipline
is perishable and it goes up and down
and up and down and up and down,
and when it goes down you have enough awareness
to sharpen it up, you're not gonna go back
to be in that person.
Here's where you will go back to be in that person.
When you take a day and you say,
oh, it's just a day, who cares?
Oh, it's just a month, who cares? and you have no fear of like what's actually happening
Means you haven't addressed the actual problem of developing this one skill set we see this a lot with 75 hard, bro
People will half ass their way through the program and they will do specific parts of it that they feel comfortable not
Realizing that the entire reason their life sucks is because they're taking every single circumstances and molding it to their own wants and needs and comfort level.
And then that creates a situation where nothing can actually develop to develop discipline.
You have to do things that you don't want.
You have to do things that are difficult and you have to do them at times when they are the last motherfucking thing that you want to actually do and it's not for
Everybody to live at the highest level either okay, but a lot of people do and
when they try to
Move in the direction of being what we would call a little more normal
It's they're scared of doing so because they don't wanna go back to where they were.
That's real, man.
That's real.
I mean, I relate to that.
But you have to understand,
I have the skill now to say yes or no
to anything that I want to do.
So it's not like you're gonna go back to being powerless
unless you just ignore the signs
that you're already aware of
that you're losing the disciplined edge.
Does that make sense?
Absolutely, bro, absolutely.
I fucking love it.
That's great, that's great.
Let's go to our next question.
We got a write in here.
This is a question about leadership.
So guys, Andy, question number two.
Hey, Andy, I'm a frontline manager
leading a relatively small group of people.
My question is about addressing issues that are unpopular and often avoided by upper level
leadership due to the controversial and delicate nature of them.
Upper level leadership avoids these issues, which leads to further morale and productivity
gaps.
What would be the best way to go about addressing this
or handling this to get upper level leadership
to address these things?
I've made repeated attempts to bring these issues to them,
give them strategies to help mitigate and solve the problems,
but each time it's met with more obstacles and avoidance.
So outside of telling them to come listen to Real AF,
what would you suggest I do?
Does it say what the issues are?
No.
Well, not knowing what the issues are,
the only thing I can really critique you on
is how to approach them.
And if I were you
and I had to approach and sell leadership
on an actual problem,
I mean, look, good leadership should be willing to listen.
For whatever reason, I don't know,
maybe they don't think what you're talking about
is an issue.
It is an actual problem.
Maybe you haven't convinced them that it's a real problem.
Maybe the problem that you're bringing them
really isn't a real issue.
Because I'm gonna tell you something, dude.
When you run an organization,
there are a lot of issues that come to you that aren't real issues that people think are real issues
You know we grew up and I'm not saying this is this guy
But since I don't have them on the phone, I can't tell but like dude I could tell you you know
Especially in the earlier days of business. I would get hit multiple times a day with shit. That just didn't fucking matter
Okay, and you know people know, people want to,
people want to complain and bring issues and make big deals, uh, out of little
deals. And you know, you're,
you could be working in a company where they are fatigued from people
complaining about shit that is basic shit.
Like do your fucking job that I pay you for. We grow up,
we have this culture and employment now which is going
to all get corrected through AI where people are very entitled, people expect maximum pay
for minimal performance, and the leverage of the employee has disappeared because of
the technology that's available now. And employees, for the most part, have not figured that out
yet. And I just have to put out a warning to everybody who is an employee, not an actual now and employees for the most part have not figured that out yet and
You know, I just have to put out a warning to everybody who is an employee not an actual owner of a business
If you're not as valuable as you can fucking be
You're gonna have a hard time keeping a position. So saying all of that
You know, let's say you do have a real issue and let's say it is something that's significant and not some bullshit.
I would sit down, I would come with hard data.
I would say here's the problem.
This is what it's costing us.
This is how bad it could get.
And this is what I think we should do to fix it.
And I would have it all organized.
I would have it back with data. I would have
real world examples. And if they're still not interested in fixing what is an actual real problem,
then that's probably a problem with the company that you've chosen to work for.
And that will manifest itself in the company eventually losing anyway. Because if you have
a legit problem, you're not even willing to hear it. That's only going to fester into something that's way more damaging than what
it could be right now.
So, you know, having the data, having an actual plan to show them, convincing
them that it's serious are all things that, that, you know, I would do to
make that happen and I wouldn't reserve or try to pussy foot around it either.
And I'll tell you why.
Because if this is the way that they think about things
and there is a real problem,
then you're doing them a massive favor
by bringing it to them,
no matter how hard you have to like bring it to them.
So, you know,
you just have to fucking do it, dude.
Let me ask you this this is there a way
I guess like let's say your upper level leadership right like is there is there a way I guess to like train
the people that that you're leading on how to
Look at problems and how to course like like how do you do that? You know I'm saying
Well, you tell them when they come with a problem. This is how we weeded it out of our shit.
Everybody around here knows if you come with a problem, you better come with two solutions
to it at least maybe three, you know, and that eliminates a lot of the fucking bitching
because if they don't actually have a solution, then you know,
So you make them have it before they even come and bring it to us.
Yeah.
Yeah.
If you want to be a valuable person, you don't just bring the problem. You bring the problem and the solution.
That's it. Yeah. Like people that point out problems are seen as bitchers and complainers
and cancers. People who are point out problems and then come with a real solution are seen
as contributors and builders and they they're seen as team people. So yeah, you should absolutely be training your employees
to identify problems and come with solutions
and not just come with problems that are,
who knows how legit they could or couldn't be.
Yeah, it's a perspective thing.
People tend not to bitch
when they know they gotta solve the problem too. Yeah. Yeah. You know what I mean? Yeah, I was about to say, I think it's a perspective thing people tend not to bitch when they know they got to solve the problem too yeah yeah you know I mean I was about to say I think it's a
perspective thing too because like you know like oh my god I'm dealing with
this this massive problem this is gonna fuck ruin everything like it's a big
worst thing but they don't even understand all the other stuff that your
upper-level leadership may have to be dealing with that's that problem might
have been a problem they've had before
that they tried to address the way that you're addressing it and it might have
been terrible. You know how many people come to me with product ideas that I
already fucking made ten years ago but they weren't here to fucking know it?
Right, right. Hey we should do this. No it won't work. Why? Because we already did
it. You don't want to do shit now. What do you mean you already did it? We did that in 2012 when you were fucking eight. You know
what I'm saying? Like people don't fucking, you know, when your leadership, I've been
doing this 26 fucking years. You know how many fucking ideas I get from people and
I'm like, no. You know how many people send me DMs, you should do this. I'm like, yeah.
Okay. What do you do? I cut grass
Okay, man. Well, let me come tell you how to cut some fucking grass, you know, like we
Look, you can get a lot of good feedback from people who don't really know things that are just green because you get honest real feedback
But you also get a lot of stupid shit too. And a lot of times, you know, you don't want to listen
But you also get a lot of stupid shit too and a lot of times
You know, you don't want to listen, you know
You've already solved these problems or sometimes the problem isn't solvable and it's just called life
you know That not everything in a business contrary to what everybody thinks no matter how good your fucking company is
there's always things that are going to rub and and be friction points and
Sometimes the friction points are just fucking what they are
Yeah, that's it. So but I mean real talk if
If this is a real problem and
You come with a solution and you're unable to convince them to do something about it
There's only two fundamental problems
that could be at play here. One, you have ownership doesn't give a fuck, which in that
case is a big problem for your future. And I would highly fucking consider moving somewhere
that is because they'll fail because of that, that that not listening to real problems,
if it is a real problem will eventually cause the company to fail CEOs operators C-suite executives hubris usually kills the
company because they think they fucking know everything so if you're getting
that for real and you don't have leadership that's willing to listen and
and allow people to contribute and come with ideas, that's close-minded leadership
that will eventually fail anyway.
Yeah, I mean flip side of the perspective.
Well, hold on, the other side of this is,
that's the first problem.
The second problem is, you're a terrible fucking salesperson
and communicator, and if that's the case,
that's you to fix it.
Yeah, I was gonna say, the flip side,
other side of that perspective issue too,
is like, you know, sometimes I guess this is comes down to
Like giving your your leadership grace because they're not seeing all the things on the front line, right? They're not there no more
You know I'm saying so it's like well, I mean look dude
I'm I am I fucking listen to I fucking I understand that good leaders understand that. Mm-hmm, but also great
soldiers
Understand not to report bullshit
because the leader's fucking trying
to figure some shit out.
So like there's nuance here.
A lot of people like to bring a lot of problems
to their leadership because they think
it makes them look good and that they care.
No, it doesn't.
What makes you look good is saying,
hey, I identified
this problem. Here's how we should fix it. Can I fix it? And then go fix it. And eventually
you'll earn the trust of that leadership to where the conversation will now be, hey, I
found this problem. This is what I did. Should I have done that or not? And then the conversation
becomes, hey, I found this problem and I handled it. And those people and then the conversation becomes hey I found this
problem and I handled it and those people get fucking paid okay and that's
it like I you know and most people are afraid to do that because they're afraid
they're gonna get in trouble or they're gonna get yelled at if you're in a if
you're in the right kind of company with the right kind of leadership a hungry
aggressive wanting to be better company, which all of you who
are employees should try to plant yourself in one of those places, not fucking corporate
America where they don't give two fucks about you.
If you're in a place like that, I mean, they're, they're looking for that skill in people.
It's the biggest skill.
It's one of the biggest skills you could have. Identifying problems, fixing problems,
taking initiative to fix a problem.
And you know, people are afraid to do those things
because they're afraid to get in trouble,
but if you're in the right company,
no one's gonna punish you for
trying to take initiative to make the company better.
They're calling out the fucking person.
Yeah, now there will be some times,
like there are some no fucking fly zones. Like there's some no fucking fly zones that you don't fuck with and you should know what those are, you know fundamental
Reasons like if your company has a process for doing something
You better make fucking sure that you understand every fucking detail and nuance of the process for something going on before you change it.
Because for example, there's been situations in the past, in my experience, where there were fundamental ways that we operated and executed certain tasks.
asks people who are newer to the company, meaning they came after that lesson was learned, do not understand why we do those things and then have changed those things, which fundamentally
fucked up the rest of the processes. Do not do that. So if you're going to get to the
point you need to, you need to understand the why behind every motherfucking thing because sometimes it's not just
profitability sometimes it's consumer value sometimes it's brand sometimes
it's you know wow factor it could be a lot of different things. Is that US culture?
Yeah is that how we do shit and we do it this way because it represents who the
fuck we are and yeah I know it's inefficient. Yeah, I know it costs money. That's why the fuck we do it
Because the value is in the inefficiencies for fucking consumers people don't want to feel like they're another fucking number
They want to feel like they're special and when you do things that take your time and you create value for them that shit matters
And you know a lot of companies lose that when they get bigger
because they start cutting things
because of the profitability or this is inefficient.
Efficiency for the sake of efficiency
is not a winning game plan.
You have to mold efficiency into the value
and you make a nuanced package out of those two things.
Like the most efficient companies are not usually the most valuable. and you make a nuanced package out of those two things.
The most efficient companies are not usually the most valuable, right?
They're not.
The ones that make people say,
holy shit, and are also efficient,
are the ones that fucking really do well.
Yeah, it's real, man.
Well, I think we got time for another call.
Let's do another call here.
We got Ivan who has a question about
Success breakthroughs. So let's let's give Ivan a ring here
There's a weird ring
Hello, hey Ivan, what's up, dude, this is DJ
Yo
Ivan what's up, bro? It's Andy. Oh
Damn that's real
What are you doing right now? What are you doing? I
Was actually did I literally didn't go to the bathroom. I was expecting a call
At least he's telling the truth
He said actually and literally, you know what this you know what the fuck he's about to tell a lie
He said I'm actually literally taking a shit
That's all right, I've been recognized about three quarters of the way through that he's like now. I'm just gonna tell him the truth. Let it rip
All right, man. I was going on there. What we got. How can how can how can how can we how can you get better today?
Yeah, for sure man, so
I've been at it, you know, I just turned 30
You know, I've had my own business for the past six years. I started off with a marketing agency. And then probably about four years in, I decided to switch businesses and now I'm basically
going all in on my second business.
And I feel like I've made progress, but it's been slower than I expected.
I've been listening to Andy for the past, I don't know, six, seven years, I've been using the power list and everything else like
that. So I know, you know, it's going to happen, but it's just, it's slower than
I've obviously expected it to happen. And yeah, I just, I just want to be able to
provide a better lifestyle for my family and you know, my newborn. So that's,
that's, that's really it.
Oh, okay. Well, bro, this is, this called the way it is so this is a real easy thing
That's the way it is
See you later
First off dude
First off congratulations on the newborn. That's awesome, man, and we can all certainly appreciate
Your desire to provide for your family,
which is, you know, not as common as it should be. So, uh,
let's talk through this bro. Um, so basically, you know, you've,
you built a marketing company,
you decided to switch gears and was the gear that you switched in line with your
core skill set or did it require you to develop a whole new skill set?
It was it was it was in line. Yeah, okay, so that's a good thing so you already have a core
Competency that what is the new thing you're doing?
We still solar okay, so yeah, so you learn marketing which is required and now you're gonna sell the actual product with the marketing that you've that you've
Learned is that correct? Yeah, okay. Yeah, so look bro. Here's the deal
How long you've been doing it
Solar I've been doing I've been doing it for about two years now, okay
But it's just lately I've been like really've been doing it for about two years now. Okay, but it's just lately
I've been like really focusing on growing the business. Okay, and did you have much success with the marketing company? Oh
Yeah, that was that was doing pretty good, but at one point I don't know
I just I got tired of doing it and I was like, I don't see myself doing this
Okay on a line, you know five years in, I just didn't see it.
Okay.
Well first of all, it takes a lot of guts to say,
hey I'm gonna move from something that's providing
to something that I would rather do.
So I think that's a very cool thing.
Fabricable.
Yeah, for sure.
Look dude, you're moving into something
that is a new skill set sales. You have a
good complimentary skill set marketing and it's just going to take time, dude. You know,
success is the reality of achievement, brother, is it takes way longer than we think. It's
way harder than we think. And that's just the way it is bro.
And so within, you know, two and a half years,
it's really not enough time to become super competent at a new skill.
So brother,
this is where I would talk to you about aggressive patients. And you've talked,
you've heard me talk about this many, many times,
but this is a simple concept of understanding that I'm going to accept that it
takes a certain amount of time. But during that certain amount of time,
I'm going to execute on a day by day by day micro basis as much as I possibly
can. And that's the fastest way to collapse the patience part
to where you're growing in a way that you want it to grow.
So, if we were friends, which we are bro,
through the internet here, I just tell you man,
just stay on the track, keep executing,
look for ways to do what you do better,
learn, make mistakes, learn, make mistakes,
and eventually it's all gonna come together for you
and it's gonna work.
So, you know, I think you might just be in this,
this life situation might be occurring at a time
where you're sort of in the beginning stages
of the hockey stick curve, right?
Where you're going through the long part of inactivity
and it sounds like you're just a little bit frustrated
because the life circumstances of your family
are not aligning with the success that you want time-wise
and that shit will all come together, bro.
Is that correct?
Yeah, no, I feel like, yeah, no, no, 100%, you're spot on.
I feel like it's bound to come. It's just, it's not like I don't believe in myself or I don't believe in my
ability to produce. It's just, it's always, um, you know, we always want it faster than,
than yes. So what in reality, you know, it takes place to get to that result. Let me,
let me tell you, Ivan, that's a fucking very good quality to have.
Okay. When, when, when you want it now, it drives you crazy to be patient. And I know
that's super frustrating. However, that is the rules of the game. It still takes time
and most people will get to feeling how you feel right now and what they'll say is,
fuck I need to do something else.
And then what ends up happening by default is they spend their whole life in the in-between phase.
And what I mean by that is in between the starting and you know the success upswing,
they end up spending their whole life in that, in that nether region of nothing
because they can't make it through the distance from start to, you know, the upward rise of success.
And they see it as a, they see the natural progression of time that occurs for everybody
Progression of time that occurs for everybody as something that they're doing wrong And then they quit to find something new bro, and they spend their whole life in the struggle. So
You know just keep that in mind dude. It might be frustrating right now. However
If you continue to go you're going to figure it out. So it sounds like you already know this dude
You just you just need to be reminded
Yeah, no for sure absolutely man, I mean I I still can't believe I'm talking to you
Yeah, so crazy. No, I do actually just a figment of your magic. Yeah, we're AI
Say I show could be yeah, no shit dude, real talk.
But look man, do you know some other guys
that are very successful in what you do?
Oh yeah.
Okay, are you doing the things that they've done
to get where they go?
I mean, I'm following the footsteps for sure, yeah.
Well, are you thinking about how to do it better than them?
Every day, okay
Then that's what you do you wake up every day you think about how I can do it better
You do it better and eventually all that compounds into success and you're gonna figure it out, dude
You just got to keep showing up. You got to keep paying attention
You got to keep those nuanced little adjustments to your business plan
understand where your markets going understand where you can capitalize on it and
Continue to show up dude. It's all gonna come together man. It's just gonna be time. It's time. It's like that
It's like that analogy that we use all the time, right the bacon the cake, right? You can't fucking turn the oven
I'll say this for everybody who hasn't heard it,
let's just say you wanna bake a cake, all right?
And you go to Martha Stewart
and you get the best cake recipe ever.
And she says, here are the exact ingredients.
Here's the bowl that you mix it in.
And you do everything she says, okay?
And then you pour it in the pan
and then you stick it in the oven.
And she says, hey, cook this cake for 400 degrees for 45 minutes and because we're fucking smart
and we want to make things happen fast we think well shit dude I'm gonna turn that motherfucker
up to 800 and I'll have it in 20 minutes except when you pull that shit out in 20 minutes
it doesn't look like the cake that she prescribed to you. It's a crusty, burnt piece of shit.
And this is the example of patience required in business.
You can't get around the time aspect that it takes.
It's just not possible.
And people think they can.
They think they can hack around it.
And by the way, there are things that you can do to make things faster
But there's no way to eliminate this process that is required to produce what it is that you want
So just keep that in mind, bro
Most people don't have enough patience to let the cake bake and they quit before the cakes done or they turn the fucking
Temperature up or fuck with the ingredients and they end up with something they didn't want
So listen, bro. It's it's one day one one step at a time
You know one day at a time
execute learn
execute learn
Execute learn and the time's gonna pass either way and eventually dude. You've already got two and a half years in this
The time's gonna pass either way. And eventually, dude,
you've already got two and a half years in this.
It ain't gonna be much longer
before you figure this the fuck out
and it starts paying for what you're trying to do.
All right?
Yeah, no, that's awesome.
I appreciate it.
Ivan, listen to me.
People just like you,
who come from places worse than where you come from have crushed
shit like this.
You got everything it takes bro.
Just go fucking do it.
No, I got this.
All right.
Good.
Thank you so much.
All right, brother.
We'll talk to you soon.
See Ivan.
All right.
Thanks Andy.
See you later. I think that's. All right. Thanks, Andy.
I think that's one of the biggest you hit on something there time's gonna pass regardless. Yeah
Well, listen, dude when things aren't happening when you've had prior success
and You start something new
You automatically think that's going to be successful very fast. That was good over here
Yes, right and that doesn't equate.
A lot of people, a lot of entrepreneurs
ruin their entire fucking lives because they
don't understand this concept.
Just because you're good at this thing over here
doesn't mean that you're going to start this restaurant
and it's going to be the best restaurant,
or you're going to start this other business that's
unrelated and you're going to be good at it.
There takes time to learn any business restaurant or you're going to start this other business that's unrelated and you're going to be good at it there takes
Time to learn any business and learn any skill set so I call this the the Midas touch, okay?
entrepreneurs if they have success
sometimes
Get what I call the Midas touch and it's not the Midas touch that you motherfuckers think it is
Because no one has it, okay?
People think, oh, I did this, so now I can do this.
And the reality is, that's not how the fuck it works.
And I've seen people ruin their fucking lives,
believing in themselves so much
that they can go from one thing
to the next thing to the next thing,
and it's all gonna work work and it never fucking works
Does it work for elon musk? Maybe but aren't all the things that he does
Sort of related you see what i'm saying they go
So my point in all of this is this
Don't expect things to be great at new things right away
Even though you've been successful at other things in the past. Those things do not equate, you are not owed that success, you are starting over just like everybody else, except you have this other skill set that you learned from your previous
life that you can apply here.
And that will speed it up a little bit.
All right?
So you got to respect the game.
That's it, dude.
You got to respect the game and time is part of the fucking game. You can't hack your way around it and it's frustrating as fuck, especially to people
like Ivan who have already had some success, who are starting something new and they're
seeing their income go from high to much lower. And what happens is you start to doubt yourself.
You're like, fuck, do I have it anymore like
what's wrong why isn't why bro because that's the game Ivan you're not owed
anything I know he's not saying this but I'm just using his name as an example
Ivan you are not fucking owed success because you had success over there to
here it's Andy Frisella does not win at everything he does he wins at the things
he knows how to do.
You know what I'm saying?
And you have to recognize in entrepreneurship,
if you get to a point where you wanna open other businesses,
which by the way, don't fall into this bullshit trap,
oh, the average millionaire has seven sources of income.
Yeah, motherfucker.
After they already got their first big win, okay?
And they got a company that's winning and they've understood the process of building and creating and becoming
What it is they want to become from the bottom up now you have a skill set. Okay, so I'm gonna take that skill set
I'm gonna apply it over here to the restaurant business
Totally different fucking thing. You see what I'm saying? So we have to understand that
You see what I'm saying? So we have to understand that
The game is the fucking game and if you don't know you don't know but it but you are capable of learning and you are
Capable of becoming competent and you are capable of winning
You just got to be willing to pay that price of the time over again. And by the way
Each time you pay the price
It's actually shorter because you're accumulating more skills from each experience. So yeah, the average millionaire, seven sources,
yeah, after they figured out a whole bunch of shit,
there's nothing worse than a bunch of inexperienced
fucking cyber tards, okay, trying to open up seven businesses
because they think that, like, bro,
you're gonna fail at all of them.
You know what I mean? They got seven sources after they think that like bro you're gonna fail at all of them, you know what I mean?
They got seven sources after they became a millionaire
That's exactly correct. Yeah, so yeah, bro. It's just
It's just faulty thinking it's not reality
I know it makes sense like to hear someone's look listen most of the shit these motherfuckers say on the internet is wrong
Listen most of the shit these motherfuckers say on the internet is wrong
Okay, most of the shit that most of these people tell these kids on the internet is based in theory not experience
It's very easy for someone who's actually built things to look at them saying that and say this is total
Bullshit, but when you're 20 years old or 25 or 30 and you have very little experience and you have someone driving around in a fucking nice car, living in a nice house, pretending
they're traveling all over the world and doing all this shit, you're like, well, fuck, I
want to do what he's doing.
And then they listen to these motherfuckers and all these motherfuckers are doing is selling
them a load of bullshit.
It's very, imagine how easy it is for me to see that.
I can see it perfectly.
When you're 20 and you don't have that perspective,
you cannot see it at all, okay?
So I'm here to tell you that most of the shit
that you see online is bullshit, okay?
And I will tell you another thing.
All these little sayings that people write
and these memes and all this self-help shit
Who's that written by is that written by people who have actually had success or is it written by people who are just writing for?
Content most of it is just content creation. It's not actual expertise. It's not actual experience
they're speaking from fucking theory and theory and
experience they're speaking from fucking theory and theory and
Reality are oftentimes very different things when it comes to operating a business in reality. So
Yeah, man. I love it man guys
That's a hell of a way to start a Monday man. Yeah, man. Yeah, I mean is
Is that it we done? Yeah. All right
cool Well, I mean I'm just here I'm just here I'm here for the people yeah Yeah, all right Cool
Well, I mean I'm just here I'm just here I'm here for the people yeah
Yeah, go get it man. Yeah, go on kick some ass, you know, like do real shit. Don't be a bitch
Definitely don't be a hoe. Yeah
Sleeping on the floor now my jury box froze fuck a bowl, fuck a stove, counted millions in a coat Bad bitch, booted, swole, got her on bankroll
Can't fold, just a note, headshot, case closed