REAL AF with Andy Frisella - 915. Q&AF: Leading Without Micro-Managing, Patience with Goals & Working In Vs On Your Business
Episode Date: August 4, 2025On today’s episode, Andy answers live call-in questions on leading with trust instead of micromanaging, staying patient and focused while chasing big goals, and knowing exactly when to shift from wo...rking in your business versus working on it for maximum growth.
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What is up guys?
Tandy for selling.
This is the show for the realest.
Say goodbye to the lies, the thickness and delusions of modern society and welcome to
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business in the back
Wait no, I mean I mean we do business in the front and party in the back Wait no, I mean I mean we do business in the front and party in the back
That's right. We're gonna start every week with the business. That's right. All right that Q&A F entrepreneur success
how to get better
Advice all right, but then tomorrow the fun starts
We have CTI those the parties. That's where the party is babies that stands for was the party. That's where the party is, baby.
That stands for Cruise the Internet.
That's where we take topics of the day,
we throw them up here on the screen,
we laugh and make fun of how ridiculous the world is,
and then we talk about how we,
the people have to solve these problems
going on in the world.
Yeah, and that's CTI.
And then we have Real Talk.
Real Talk is just five to 20 minutes of me giving you some real talk.
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is the initial phase of the live hard program, okay, which is a year long program, not every
day that helps you keep your discipline in your mental toughness tuned in so that you
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Again, that's 208 on the audio feed. It's not on YouTube. Or you can go to andyforselev.com
and buy the book on mental toughness and it will give you the entire program plus a whole
bunch of other chapters on mental toughness, why's important how to use it and how it actually is the fundamental
Skill that creates all success in life. So andyfrucelli.com go buy the book
It's hit or miss whether or not we can keep it in stock. It's a it's a very popular book
But yeah, it's called the book on mental toughness if you don't want to shell out the whatever it is
25 bucks for the book. You don't have to you can get it for free at episode 208. All right. We're all about
helping people here. Now we get asked all the time, how can you be on the 75 hard versus
show? Well, it's actually very simple. How can we do that? We just go in a email into
75 hard at any for sale.com. Iss that right email in your story and your progress photos
It's 75 hard at any for sell it comm yeah, and you
Can be on the show as well right here right where Z Sean sitting you can be right there. It's good seat
anyway
Yeah, if you're unfamiliar with 75 hard and live hard is the most popular mental transformation program in the history of earth
What else what else we got? That's it me share the show share the show. All right, don't be a hoe
Don't be a hoe baby. What's going on? Nothing
Same same. Oh
Look at that. Where'd you get that out of my secret stash? I stole it from Chris. No, that's my stash
Oh, yeah, yeah mine came see I steal from Chris, too
I just well mine came halfway drank so it did I
Saw you up there earlier. I wonder what you're doing. Do those are my powerhouse sessions with Chris, bro. Do this smart dude, man. I
Know bro, it's fucking smart. And so like any I always try to give him at least like an hour
I was like or I tried to do his smartness on you man. Yeah, we talked about a plethora of things and how to power your house with solar yes
to purify your water but you know I'll leave a better man every time that's
right it's good it's good yeah I'll be I stole this from him so it's great but
yeah man what's going on with you nothing dude ready to kick ass you know
it's a nice Monday yep sure is it not Monday. I gotta stop doing that to myself, but we can pretend
Yeah
It was weird. I think today or yesterday technically was like the first day that it wasn't the devil's armpit, bro
Fuck word, but they're saying like we can't breathe out there, you know now
Yeah, like air quality index alert or some shit. It's better than it was two days ago. It's true. This is true. Yeah, did
Do you want to tell people what happened to me yesterday? Oh
The deer bruh, yeah where I had it I had to pull my Steve Irwin. Yeah, you turn into PETA
Yeah, I turned into PETA Steve Irwin all combined
Bro, did you are cool though? Man? You said it. I had to rescue a deer yesterday a fucking not a baby deer
But like a middle-sized deer like a toddler deer. Yeah, like a preteen. Yeah, they were you know I'm saying and it was like
Stuck between this guard. So where I do the cardio
There is a guardrail like a car guardrail and then a fence
Mm-hmm, and it was stuck between the guardrail and the fence and so I'm walking
doing my
75 hard outdoor cardio and I'm walking by and fucking bro
There's a big bush like half the size of this room and it starts going
And I'm like, holy fuck dude, like and I take off running bro to give me bro. I thought it was like Bigfoot, man
I'm like what the fuck is going on so I start running down the path
I like run away, and I see the thing still shaking and then I hear this brrr and I'm like what?
Is going on and I was actually on the phone with one of my buddies. I'm like dude. I gotta call you back
Yeah, so I went over there, and there's this deer. It's like you know
I'm like, dude, I gotta call you back. So I went over there and there's this deer that's like,
you know, I don't know, maybe 50 pounds, 60 pounds.
And it's jumping and it just keeps jumping
straight up in the air.
It couldn't get over the guardrail
and the fence is like eight feet tall.
So it's just, and then it's like freaking out
and I'm like, dude, this thing's gonna stick its foot
in one of those holes in the fence
and break its fucking leg
Or it's gonna starve. I don't know what's going on
Yeah, so dude I walk over there and it's it has a closer man. This thing's getting like very upset
You know like loud deer do sound weird. Yeah, it's a weird sound bro
and uh So I I fucking grabbed it and like bro
I never grabbed a deer before like I don't know like I didn't I didn't know like
How how strong they are anything? I figured it was like a dog. Yeah, so I grabbed it, dude
I'm gonna tell you right now the motherfuckers got a lot of muscle
So so it jumps as I grab it go and it's dude its head
smashes my face and like I
Was like stunned you know like how like you wrestle with your dog, and they hit you like that yeah
So then I took a couple steps back
And I looked at it, and I'm like all right. I gotta like get this thing
Yeah, so I like went over there dude, and I fucking grabbed it and like this like hard and
it's going like it probably thought I was gonna eat it for sure yeah and then
uh you know I put it on the ground it ran off I would have things smack me
right in the face dude you head by me you know what fuck you dear that's what
I thought I was kind of pissed for a minute I was like I'm like you know what
it is what it is but then I
thought about it I'm like bro I'm gonna go home and I'm gonna wonder if
that thing's like stuck there or if it broke its leg but yeah that was my good
deed for the day yesterday I mean that's pretty good deed yeah it's pretty good
deed I don't I mean there's not too many people can say they handled a deer yeah
I mean dude he was you know he was a formidable opponent. You know I'm saying
Yeah, you came back fucking face was all
Okay, back DJ's like what happened you could punch the face no fuck. I know deer got me fuck deer got you
Yeah, we got you know it's funny. I feel like you get you get fucked up in the weirdest ways
We gotta have better stories bro. Bro. You know what?
Yeah, no kidding
Puncture my hand on a toilet paper holder
Yeah, yeah, no, it's anyway, that's my dear story. Yeah, it's nice. Yeah, I'm glad I did feel like I did something worthy
Good, you know, I'm with Z Sean, bro. If you're good kind of animals good things happen to you, bro
Yeah, I believe it's true. That's it. So I couldn't I couldn't walk past it man
It's not in me. Yeah, I just couldn't believe how strong they were bro
you ever like you probably never have but like have you ever felt like a
Like a pretty big fish like a like a like a sailfish or like a like a baby shark or something. No, bro
It's like handling a fucking tornado like they're so Nope. Bro, it's like handling a fucking tornado.
Like they're so strong and it's like,
that's what the deer was like, bro.
It was like strong.
I was surprised.
I don't think I've ever handled
like a wild animal like that.
I mean, snakes, I've handled some pretty big,
God damn it.
Yeah, some big white snakes.
I heard you like to ride on them too. I've uh I've handled a few large
reptiles yeah in my life. I've had some pretty big snakes. Yeah fuck man. I can't win for
you're hanging out with a mirror all weekend huh? Yeah I've been sitting with a mirror too long. That's what it is.
That's uh. All right let's get to it. Let's do it man. Before you like totally out yourself.
All right, let's get to it. Let's do it man. Are you like totally out yourself?
You do like some nice news worse when you have to like I swear I'm not gay like that makes it ten times worse What wrong with it, bro? No, it's not the wrong. I'm just not yeah
Well, what do we got today?
We got some really good questions we got we got Q&A of again starting the Monday off great for you guys
We got three good ones lined up. Let's give the first one a call show. Yeah, let's get Alyssa on the line
Hello, this is Alyssa speaking. Hey, Alyssa. This is DJ. What's going on?
What's up DJ? How are you? Oh, you know, can't complain.
Just, you know, another day,
and just out here living life.
Living your best life?
Living my best life. Good.
That's right, YOLO.
Yeah, he sure is.
Alyssa, what's up?
It's Andy.
What's up, Andy, how are you?
I'm good, how are you?
I'm doing well, doing well.
So where are-
Another day in Pensacola.
Oh, OK. Pensacola.
Man, it's Pensacola's beautiful place.
Is it nice?
Yeah, bro.
It's hot as shit right now, though.
Yeah. I will say that.
But you guys got the they got beautiful beaches down there, man.
It's it's good.
Like old Florida vibes right in that area.
I like how not not not like, you know, not like before the Civil War. Right. OK. like old Florida vibes right in that area.
Not like before the Civil War, you know what I'm saying?
After Civil War.
You know?
We still have some time left in Civil War.
Oh, that's sick.
It's actually a lot like the Midwest, believe it or not.
It is.
I was born and raised in Ohio,
and this is as good as it gets.
Like Midwest plus beach.
Love it.
So what can we help you with?
Let me see what my question was
because I don't even remember what I wrote.
You just wanted to call in the show, huh?
Basically a boiled down to,
I quit my career as a legal nurse consultant last year and bought our gym.
Our gym owner decided to go to med school.
So I was like, all right, well, I'm not going to let this place shut down.
And over the past year, we've basically hired in a whole staff and we've launched a nutrition
shop.
And I guess my question really is like, in my past career, I was so detail-oriented, because if I
wasn't, it could possibly cost, or for him, like, millions of dollars, or our clients, anyway. And now, I'm kind of
new to leadership, right? And I know that the last thing you need to do as a leader is just tell somebody what to do.
And my coaches have been awesome, and they're all part-time
they all have other jobs and there's just like this fine line of like how in the weeds do I get with the details because
Essentially like our crossfit with the crossfit gym. The coaching is the product, right? So I now want it to be awesome
the product, right? So I want it to be awesome. But at what point do you kind of step back and be like, all right, you're being a little too, too overbearing and into the details
and just be like, all right, this is good enough because you've got 8,000 other fighters
to put out.
Well, let me ask you this is, did something happen to where you feel like you crossed
over into being too detail-oriented
or are you concerned that you aren't being enough or like was there an event that happened
that caused this question to come about?
There really wasn't.
There's not been an event.
Okay.
Though I feel like that I'm a little bit too detail-oriented when it comes to like, you know, you're coaching
a class and like, this is the standardized way of doing the whiteboard and things like
that. So I always preface it like, it's like a Peloton class. You bring your personality,
bring your music, bring your own flair, but at the end of the day, like this is the standard.
Okay. I got it. So basically you're just trying to audit yourself as a leader.
Right. Okay.
So depending on what your goal is with, with this gym,
it really depends on how standardized you need to make the systems inside the
gym. All right. So if you, if your goal, and I don't know what it is,
but I'm going to run through all the options.
If your goal is to just operate the gym and your local community and have a nice business
and enjoy it, then the level of detail in your systems can be a little more lax.
You can let people kind of come in, be the personality, um, you know know do what they're going to do
the downside of that is that
there will be coaches that are more popular and there will be coaches that are less popular and
the coaches that are more popular are probably more popular because people like their methods better and
If you don't have minimal systems inside of your gym to
standardize everything, you run the risk of losing clients.
If that coach were to leave.
All right.
So that's basically, I'm going to keep it small.
I don't have to have a whole lot of systems.
What's the upside? The upside is it's somewhat easy to manage. That's basically I'm gonna keep it small. I don't have to have a whole lot of systems
What's the upside the upside is it's you know, somewhat easy to manage the downside is you're
Vulnerable to people taking your business elsewhere and that's kind of the game
The next step forward would say okay. I want to open multiple gyms
If you want it and by the way, I would recommend what I'm about to tell you, even if you're not going to run multiple gyms, you need to have a minimum
standardized operating system inside of your gym so that there is similarities that are
branded between all the coaches. Meaning there is a way of doing things for your gym
that is done consistently
throughout the different coaching classes
and group activities that you guys do.
That could be simple rules,
that could be simple structure that you set up
and then they agree to abide by.
And if you pull all your coaches in, you say, Hey, this is what I think would be good for all of us to do.
These are the systems. This is the flow. This is how we should do things.
They're probably all going to agree that it's a great way to standardize
everything anyway, because at the end of the day,
that way you have people who are coming in maybe for one class and then
they don't get stuck with the actual coach. They might come in for the morning class or
the night class or the midday class and feel like they're getting the class from your gym,
not just from that coach. So that makes your customers a little bit more yours as opposed
to your coaches, which creates more
security for yourself and your brand and your gym. And quite honestly, a better experience
for the users because they can recognize that there is a certain way that you do things,
meaning the brand, the gym does things. And then if you wanted to expand, you know, cross the country or cross the world, you know,
that would be very standardized programming so that people are getting
very similar things everywhere they go. Think like orange theory or something like that.
Right. Uh, where you go in there,
you go to any orange theory and you kind of know what you're going to get.
So those are kind of like the, the top, you know, I guess one, two, three,
uh, five minute, you know, description of how,
how you should look at this. Um, but as far as being detail oriented,
I have never found there to be a problem with being too detail oriented,
because remember your level of detail is going to be run problem with being too detail oriented, because remember, your level of
detail is going to be run at 80%, 70% of what you set out. So if you're running, let's say
at 100% high detail, your team's going to naturally have some, some bleed off and they're
probably going to keep 70 to 80% of that detail.
And then if there's another layer below that,
they're going to keep 70 80% of that leader's detail.
So I actually think it's very, very,
very important for the leader of a business to be extremely diligent on their
details so that the flow downward doesn't get so watered down
that by the time the customer sees it it's just you know a bunch of it's a
bunch of shit everywhere yeah so but dude you know ultimately you know being
a leader and and and develop and building a new business and all of these
things you know you're always gonna have that question of, man, am I doing
this right? Or should I be more? Should I be less? That is, that is a very strong quality
that that self auditing that you're doing, that's a strong quality of a great leader.
Great leaders audit themselves all the time. They're always asking, was I too
much? Was I too soft? Was I too hard? Was I too detailed? Was I too lax? Did I go, you
know, did I say this the wrong way or should I have done it this way? These are, these
are the questions that naturally form us into a great leader over the course of time.
And the fact that you're even asking that without an issue,
coming about to force you to ask that, tells me that you're going to eventually be a really fucking strong leader,
if you're not already.
So, yeah, I mean, what are your thoughts on all of that?
I completely agree with you.
And yeah, there's one thing that I've taken away
from listening to you guys over the years.
It's just like, you know, you talk about back in the day
where you used to completely lose your shit.
Oh yeah.
You just accept it,
because it was kind of part of growing, right?
So I do constantly ask myself these questions
and try to audit myself,
but you know, there are some days
where I'm a total bitch.
Yeah, well, welcome to entrepreneurship.
I have meltdowns about once a month.
You say back in the day, that was like Tuesday this week.
You know what I'm saying?
And I'm not lying. Like it was legitimately,
but like, dude, this is, this is what happens, dude, when you're carrying,
you know, all of this uncertainty, all of this doubt, all of this pressure,
sometimes the pressure has to get released. And you know what, sometimes when you're not disciplined or you're new or you know,
you're not really sure what you're doing because
you're emotionally, you know, wound up that pressure can be released in the wrong areas.
And then that's a simple, that's a simple, you know, again, you're going to audit yourself
and you're gonna say, fuck, I shouldn't have done that. Sometimes you're going to release
the pressure on people and you're like, you know what? They needed that. And, and you're going to learn that over the course of time. So, um, I'll give you this, all these
things that you're thinking about, I still think about every single day. I mean, every
single day, I think the best leaders literally audit every handling of every problem and
every conversation they have with their team
Over the course of their career, I don't think they ever get to a point
At least I've never met someone who gets to a point where they stop doing that and that I would consider great. So
Don't worry about being
Exactly, yeah and the minute you stop the you worse. And that's the way the game goes. So yeah, man, I would develop some,
some basic systems, some basic frameworks around how you want things to run.
And then obviously give the coaches the freedom to, you know, be them, you know, that, that is what Pella time's about.
That's why people like Pella time because they can go to Steve or Amy or,
you know
Brian or whoever the fuck they got this week and they like those people and you want that same thing in your gym But you also want to know that you know when I sign up when I sign in for my morning class
It's gonna be similar to the evening class. It's not gonna be some completely different thing. You know, right? Yeah, so
What's the name of your gym?
We got it, we got Alpha Omega Performance.
There you go, Alpha Omega, I like it.
If you walk into Alpha Nutrition Shop,
we have all of the first form.
That's what's up, that's what's up.
And energy drinks.
There we go, the world's greatest energy drink.
Everybody loves a meat stick.
They do, especially DJ.
DJ's a big fan of meat sticks.
Hey, what's your favorite meat stick?
My favorite meat stick?
Oh, I don't really get into the meat sticks.
Oh, DJ.
I'm more of a chocolate pretzel DJ
I do like the chocolate pretzel protein Mars. Have you had the whole food bars yet the power pros I
Have they're good dude. I can't I can't stop eating them man candy bars anyway
They will fit into my macros. We need to cut that shit in half. I dude
It's like it's like eating fucking cookie dough man.
All right well anything else I can help you with? No I think we're good thank you so much for taking
my call and of course awesome day. Well thank you so much for all the support for the show and then
obviously for first form and kudos to you for, you know,
taking care of the people in your community
with this amazing gym and nutrition that you're doing.
I think that's amazing.
And you know, if there's anything else you can help with,
you know where you can find us.
Yes.
All right, thanks a lot.
I appreciate you.
All right.
Have a good one.
You too. Bye.
Did I love the conversation just on leadership?
Cause I feel like there's so much involved in it, right?
And one of the things that I've always
been perplexed by, if you will,
is like the idea of micromanaging as a leader.
Like, and it's like hearing that, like,
cause I think that was the first time I've heard it
explained like that, like as far as what you give out
at a hundred percent gets diluted. Yeah, it gets diluted. It makes you a tyrant. Yeah, for sure. Like, I think that was the first time I've heard it explained like that, like as far as what you give out at 100% gets
Deluded. Yeah, it gets diluted. Yeah for sure. It made me rethink on the micromanaging because like for me my standpoint
Like I don't want to be a micromanage. Yeah, right, but in that line
It's like well shit like if I know that only it's not so much micromanaging
It's just holding the standard room and one of the things she said that I forgot to address was at the beginning of the call, she said, you know, I know as a leader, one of the worst
things to do is to tell people what to do. Actually, sometimes that's exactly what's
needed. And we live in this society now where we have a lot of people given advice that
don't lead anybody. Right? How many of these people on the internet give advice about leadership
have an actual team that they lead?
I don't know that many I see a lot of people regurgitating things and saying things like oh well the best leader
Should just let people do what they want that is not leadership leadership by
Definition is you do then they do you do then they do okay? That is what the fuck leadership's about and then occasionally
then they do. Okay. That is what the fuck leadership's about.
And then occasionally,
especially when you're in the beginning part of business,
you do have to turn around and be like, Hey,
not like that, like this, not like that, like this,
like you have to think of it. Like I like to talk about how Nick Saban coaches, right? Nick Saban,
his whole thing is we don't practice till we get it, right
We practice till we can't get it wrong and
He doesn't sit there and not tell people what to do because he wants his players to be comfortable. Yeah, that's not what wins
Fucking national titles, bro. And it's also not what wins in business
Well wins in business is telling your people exactly what to do until they know it so well
that you don't have to tell them anymore.
So there's phases to when you have to assert your dominance in terms of like, this is what
the fuck we're doing.
And then when they start to get it, you back off and everybody's happier because now you
don't have to do that.
And they don't have to have you up their ass because they don't like that either.
So like once the standard is set
You know, yes, there's some leeway and you can allow for some
I guess flavor from the leadership right everybody wants to say oh there's my leadership style
Listen, there's only one leadership style that fucking matters and guess which one it is. It's the one that wins. That's it
Okay, so you could talk about your leadership
style, but if you're not winning, it sucks. All right. So we got to realize what leadership
really is. Leadership is gathering a whole bunch of people, getting them focused on a
single goal and then winning at that goal. And if they're not winning at that goal, you
have to understand that your leadership style is ineffective and a great leadership style that
works every single time is you hold the standard, you do what you want them to do at the level
or exceeding the level that you want them to do it and then when they don't hold it,
you got to tell them to do it and you if you do that long enough, people either catch on
or they wash out and either way you win
Love it. Absolutely. Love it guys. Let's go down to comments what you guys thought
About that question and answer
We've got a write-in. Okay, let's do a write-in
Good morning guys
Yes, salutations
Just wanted to ask how do you deal with having to wait on things?
Recently, I feel like I've hit a point where I am doing everything that I can do in my business
that is small but growing. And currently hardly making money. I have a few pending groundbreaking
projects that I am waiting on that fund these projects to really put
big things in motion. Setback after setback, I am feeling my hands tied and out of control
on all these pending things. I hate sitting around and doing small pointless projects
for little to no reason to keep my mind occupied from feeling like I'm not doing enough. I
don't know if I'm just impatient or lazy But whatever it is is driving me crazy and up the wall ultimately frustrating
I feel like I can't sit around and wait for things to happen
Thanks for what you guys are doing. God bless
How do you go how how is that lazy?
What do they mean by that?
Yeah, or I guess just feeling lazy because you're just waiting for so I got it. All right. Look
Here's the deal, dude
You have to earn everybody has to understand this whatever it is
You're trying to build whatever it is. You're trying to create or become for yourself
There is an element that is out of your control. It is called time
that is out of your control. It is called time. Okay. And there's not been a person in the history of earth that has been able to exclude the ingredient of time to the recipe of
success. It's never ever happened. It may appear to you that it's happened because you don't see
It may appear to you that it's happened because you don't see the five, ten, fifteen years of work before someone just comes out of nowhere and is successful overnight.
You have to understand, nobody has built a business in two weeks.
Nobody has gone from fat to fit in two weeks.
Nobody has solved all of their life problems in two weeks.
And here's the thing.
It would be great if we could handle everything ourselves and do everything
ourselves and get everything done at our pace.
But the reality is part of being successful, anything
in life is that it usually requires the help of other people. Now, if, you know, we're
talking about technology and the advancement, yes, we can get a little, we can get more
done with less people now than we ever have been able to. That does not exclude the element of time from the success equation. All right?
You have to understand you are not going to ever be the first person that gets to where they want
to go with time not being an aspect. Time means something for a lot of different reasons. In
business and selling a product, it could mean the time it takes to develop a product.
It could be in marketing, the amount of times a customer has to see your product before
they feel comfortable to sell.
It could be in your brand, the amount of time that you take to build a brand and actually
be received authentically by the customer base to be accepted as your brand.
These things take time. Losing weight takes time. Getting in shape takes time. Making money takes time.
There's no way around it. But here's the good news. The fact that you are impatient about
it means that you are probably relentless on all the things that you need to do to get there, which is great because how you build something amazing requires
a skillset and a concept that I've talked about for a decade.
It is called aggressive patience. Okay.
And what that means is that you have to understand
that not only is it going to take time so you have to be patient
But also during the time that you are waiting you have to be executing
day after day after day after day as
If you can will and force this goal into reality, okay?
Because when people hear be patient, you know what they
hear? Sit in your chair, kick your feet up on the desk and it'll just happen. That is
not how it works. Okay. You have to come in, you have to dedicate yourself, you have to
execute day after day after day after day at the highest level that you possibly can for as long as you can and still it's going to take time
All right, you can't out work the time
but
When you come in and you push and you push and you push and you push you can
Collapse that time down to the minimum amount that will be required to produce what you're trying to produce. Okay and a lot of people think they can change this and dude I
have an analogy that I use all the time and if you've listened to me you know it.
Okay you go and you say I want to make the best cake ever. I want to I want to
cook the best cake in the history of cakes. So you go find the best award-winning cake recipe that's
won all the awards at all the Michelin restaurants. Everybody swears it's the greatest cake in
the world and you get the recipe. All right. And then you start mixing in the recipe and
you're doing it exactly what they say. A quarter cup of this, two cups of that, one stick of
this and you're mixing it in a bowl. You do everything perfect. There's no way to fuck doing it exactly what they say. A quarter cup of this, two cups of that, one stick of this,
and you're mixing it in a bowl.
You do everything perfect.
There's no way to fuck this up.
And then you say, you know what?
I bet if I turn the temperature up on this cake to 800 degrees,
I can get it to come out in half the time.
And so the recipe calls for 400 degrees in 45 minutes and you say I want it in 20.
So you turn the temperature up and you put it in there for 20 minutes and you pull it
out and guess what?
The cake's burnt.
It's gross.
Nobody wants to eat it.
Okay?
And that's because you didn't give enough time for the cake to bake.
All right?
And you have to understand, you could be making other things during that time.
You could be making the icing.
You could be making the ice cream.
You could be doing this and this and this.
All these ancillary things that go with the big goals. And this is very representative of what aggressive patients looks like in a very simple example.
Okay.
You have a goal, you're trying to build it.
You're doing all the things right day by day by day.
It's still going to take time, bro.
So you have to show up and you have to understand that I have to go as hard as I can every single
day and then
it's still going to take time, period.
And you're not going to be the first person to change that.
That's the way it works.
So the fact that you are impatient tells me that you're wired.
You even said it yourself.
I don't like being bored or I feel lazy when I'm waiting.
That's because you don't understand that you can't afford to do nothing.
You still have to do everything you can during that time
to force the result.
And also maybe think too, it's like,
I was getting this image of like a farmer,
you know what I'm saying, planting a fucking crop.
So it's the same thing, bro.
If you go out in the fucking field,
and that's another analogy I've used often.
Like if you to plant corn,
all right, let's take this attitude and apply it to farming.
Real simple.
If you want to go to the,
if every farmer went out in the fucking field
and put the seeds of corn into the field
and came back the next day and looked at it and said,
Nothing's happened yet. Maybe I'll come back tomorrow
So they go back tomorrow on the second day. Look at the ground. Nothing's happened yet third day fourth day fifth day
Nothing's happened yet
And they said fuck i've been doing this for five fucking days. Nothing's happening and they walked away and they said fuck it doesn't work
What would happen to the whole world? We all starve
Okay We have to understand walked away and they said, fuck, it doesn't work. What would happen to the whole world? We'd all starve, okay?
We have to understand things take time, okay?
That farmer, any farmer, they don't go to the field every day
to check their shit, do they?
No, they're doing other things
because they know that corn is gonna take time.
And while the corn takes time,
I can do all the other things that are required
to bring that product to market, get it where it needs to go and run the business.
And I can do other things.
Like the point is, is that you ha it's, it's no different.
You have to understand that time is a part of it.
And being patient doesn't mean sitting around under the shade tree waiting for shit to happen. It means I'm accepting
that it's going to take a long time, but I'm also going to do everything I can every single
day until that comes to fruition.
I want to hit on this too, because I think this is important to you, man. And correct
me if I'm wrong, man, but it's like, okay, so you planted the corn and I'm not no farmer.
Let's say it takes six months before you get that fucking harvest. Well, man, but it's like, okay, so you planted the corn and I'm not no farmer. Let's say it takes six months
before you get that fucking harvest.
Well, soybean, I mean, what,
so if you just planted a couple of seeds,
you got three stocks coming in six months, right?
Cool, but like soybeans, they fucking fruit in three months.
Could you go plant some soybeans?
You know what I'm saying?
Or do you wait for that corn to harvest
before you plant the next one?
No, dude, listen's it listen, it's
It's very simple you run the play of the power if you don't have a power list, okay
Go fucking listen to episode 16 on real af understand the powerless system. All right
Use the power list every day
It is automatically built to maintain aggressive patience.
Like you don't have to fuck,
that is the system for aggressive patience.
So, yeah man, I mean, look, everybody gets frustrated.
Everybody wishes they could have it tomorrow.
Everybody wishes that they could be everything
they wanna be in a week.
But here's the truth. Success is boring and it's mundane and it takes time.
And the reason that most people fail isn't necessarily because of how hard it
is.
It's because of how boring it is and how repetitive it is and how hard it is to
do boring,
repetitive things when you don't have any sign of the result
actually showing up.
And that's why people can't succeed.
So.
You can be demoralizing a bit.
Huh?
Yeah.
It can be demoralizing.
Yes, 100% dude.
But most people don't have a concept
of what it actually takes.
We live in an instant gratification world.
We can order our food immediately.
It could be here in 30 minutes.
We got a microwave. We can make food in two minutes. We can call every single person that
we've ever known since we were born and go on the internet and talk to them instantly. We live in a
society where our day-to-day operations are not aligned with the processes of what it takes to build real results.
And that's a very difficult thing for people to understand because if most of life is easy,
convenient and fast, then it would make sense that building something that's really good
will also be easy and fast.
And this is why we get things like luck
and that dude got lucky and this and that.
You didn't see the 10 years before that, bro.
You know what I mean?
So we have to understand.
Just because everything in our life is pretty comfortable
doesn't change the recipe for how long it takes to actually build something.
But here's the good news, with the amount of technology that we have now, you could cut down
what took me 10 years, you can cut that down to three or four years. You know what I mean?
So we are at a massive advantage to where things can go quicker, but that doesn't change the fact
that they still take time. And the reason that business usually still takes time is because one,
you, you lack the skills. You don't know how to lead.
You don't know how to sell. You don't know how to do shit.
It takes time to learn that number two, uh,
you're going to make mistakes that are going to hold you up. That's reality.
That happens all the time. As long as you're smart enough to learn from them,
that's a good thing. Number three, you know, when
we think about like the adoption of a new business or a new product, there is an element
to time in the consumer's mind before they choose to buy. They have to see it an average
of nine times before they even consider buying it. All right. So that takes time. There's just all kinds of elements that take time.
Um, and yeah, I wish we could snap a finger.
And I wish it was as true as a lot of the Instagram ads that we see where it's
like, Oh, this AI fucking app will just build your business in one day. Okay.
Cool. Is it, you know,
it's still going to take a year for customers to truly fucking trust that you're actually delivering
What it is that you say you're going to deliver we live in a time of the highest skepticism
Which means we have to be more frequently in their face to get the same response that we got 15 years ago
See what I'm saying. So we're nine times
Might have been ten years ago to today. It could be
20 times. You know what
I mean? So there's all kinds of elements, dude, that create the gap of time that we
can definitely shrink and cut down and, and compress, but you can only do that if you
show up every day and give it everything you fucking got, you know, and if you're waiting
around like, you know, for other people to do things and this and that and the other dude, it won't get done. Like the truth of the matter is,
and this is just my, my, this is my 26 and a half years of business experience speaking
and highly successful business experience. Other people don't run as hard as I run. They
just don't.
And when I, when I want things done from a vendor, I have to be all the way up their
motherfucking ass to work on my timeline.
And eventually, just like we spoke with, with Alyssa, once the standard is set, that they
know that Andy works on this timeline and I've worked with Andy a number of years and
this is how he works.
Now all of a sudden they know my sense of urgency. They know where I'm trying to get to they know that when I call them
I'm talking about fucking tomorrow not next year
You know what I mean? And while I understand that they're not gonna get it to me tomorrow
They understand that's what I expect which collapses the time
so
having urgency
Consistently and being aggressively patient are fucking requirements of building
anything great.
And the fact that you're impatient, I think is a great thing.
I think I think it is great to be impatient in business, even though it's required for
success.
And I know it's agonizing.
But here's the opposite.
The opposite is it'll happen when it happens and guess what it happens for those people
Never I love it man. Yeah guys jump down to the comments. Let's know what you guys think
We got one final question here. Let's get another call in going
We got Jeremy Jeremy Jeremy. Let's get Jeremy on the call
Let's get Jeremy on the call
Hello there we go, what's up, Jeremy? How you doing brother?
All right. How's it going DJ? Yeah, not too bad man. Thanks for asking. How you doing? Oh
Enjoying this nice weather we got so
Where you at?
So I'm in southeast, Indiana
All right, it is nice here in the Midwest, isn't it?
This is Midwest call day, baby.
Jeremy, what's happening, man?
Oh, you know, just enjoying the weather and working outside.
Why it's nice.
So what are you working on?
So I'm in the construction business.
So I actually just wrapped up putting some siding on a house and just got home.
So cool.
Not too bad.
What can we help you with brother?
So I've been dealing with this for a little while.
But my question is, how do you get over the hump from like working in your business to
actually working on your business?
And I'll give you a little bit like example backstory. So I've been doing this construction business since 2019 and
The last I'm gonna say year and a half. I've hired some more guys
But I still find myself
Like if I'm sitting here at my desk trying to get new clients or work on new stuff, I find myself, I would say anxious or I don't know what you want to call it but like, like I'm wasting my time like I need to be out there working with my hands I need to be working doing something. You know what I mean? Yeah, I guess I come from that blue-collar
No family where I'm I need to work on something you care. I don't feel like I'm making any progress
You care, bro
You care. That's a great thing. Sorry to interrupt but go ahead. You're good
So I guess that's my question like how do you get past that hump of like
So I guess that's my question. Like how do you get past that hump of like, man, I'm worried I'm not doing anything, but
yet I am making progress.
Does that make sense?
Yeah.
Oh dude, a hundred percent.
I can listen, I'll give you a solid answer on this.
What you're going through and this, this transition is one of the most difficult transitions for any entrepreneur that's scaling because it is completely averse
to what we've had to do to get to this point. I'll give you my example on this. Okay. I
worked in the stores for years and years and years and years and years in our retail store.
And then one day we got to a point where I couldn't work in the store anymore because there were so many things to do
Outside of me taking transactions and working with customers which by the way to this day is still my favorite
Thing to do I love it and I bet you love doing the work as well. Do you don't you?
Yes, yeah.
Okay, so here's what happens.
For those of you that aren't in this position yet,
you're gonna learn a lot here, all right?
So you're gonna go out, you're gonna build a business,
and you're gonna be doing a lot of the work yourself.
So much so that in some businesses, you are the product.
You are the product yourself. And then you're gonna wanna scale. So you start in some businesses, you are the product. All right. You are the product yourself, and then you're going to want to scale.
So you start adding some people and you start adding some systems and you start
looking to build a bigger company that can do more of what it is that you do.
And then all of a sudden you realize, wait,
I can't do what I'm doing and then still grow the company.
And so what happens is we as operators who take a lot of pride in what we
do, like I loved working with people one-on-one. I fucking loved it.
And, and J Jeremy loves doing work with his hands,
but when we go to scale, all of a sudden that goes away.
And now we have to trust other people to do it, which is fine. But here's the thing. There's all this guilt that comes with us not being
out there with the guys. And it makes us feel this weird way. Like these guys are going
to think I'm better than think. I think I'm better than them or I don't have to do the
work because it's so counterintuitive to what we've always done.
It almost, for me, when I went through it, I felt guilty.
I was like, dude, I feel like a lazy fuck.
Like all these guys are doing the work
and I'm not really doing it.
I'm sure there's also some fear
of like the standard being maintained too.
Sure, but at the end of the day, man,
it really came down to understanding you know, understanding very simply that
those guys aren't going to have jobs if I don't step back and run the company.
And Jeremy, I think what you're going through, dude, is very similar to what I went through.
Does any of that sound familiar to you?
Yeah, I mean, a hundred percent, because I feel like I I don't it's not that I don't trust my guys because
my guys do good work like there's multiple days where you know, we're working on two
jobs but I just feel like I gotta be I gotta be part of it. I gotta go if if I got my guys
on one job, I gotta go do this other job. Like you know, I mean, does that make sense?
Yeah, dude, totally. You listen, bro. Here's the thing. Okay
you
You can operate like that, but you won't get any bigger because you are basically getting your stretching yourself to a point
where
You can't be in multiple places at once
I mean the one of my best friends owns a huge construction company, dude. They got,
they got jobs going on in multiple cities all over the country, all the time.
He couldn't have got there if he never got over the fact of not being on the job
himself. And the, the, the thing,
I also struggle with this same sort of concept.
When I went from one store to two stores,
I think that was one of the hardest decisions that I, that, that I ever as weird as it fucking
sounds now, one of the hardest things for us to get over was opening the second store.
Man, someone's going to steal.
It's not going to work.
People won't do the job that I think they should do.
And then I, one day it dawned on me, I'm driving down the street and I'm looking and I'm like
Well, there's McDonald's they've got seven gazillion locations. There's Wendy's there's this there's that and I started looking
I'm like how the fuck are all these people doing all this shit?
And then I realized it was me it was me not understanding that this is doable for me
Just like it was doable for everybody else and Jeremy bro, you know
Every construction company that you've ever looked up to or modeled yourself after or want to be like
Those guys went through this same process that you're going through
We're gonna feel weird. We're gonna feel out of sorts. It's it's something new to us. Like how many times
Did something new feel comfortable when you first started doing it? It doesn't it doesn't work that way. So
We have to understand brother that becoming a real operator of a real company
Involves us moving from working in the business to working on the business and for me to help you get a little bit more comfortable with that, um,
your guys that you obviously care a lot about are going to make a lot more
fucking money.
The faster you move through this process into strategically working on the
business so that you can scale it out properly and always have work for these
dudes. So, uh, my, my, my little,
you know, closing, I guess advice, and then you can ask some follow-ups if you want to,
uh, is just to understand brother that this is normal. Everybody goes through it, uh,
unless they stay small, they don't go through it. And that's okay. Some people like that,
you know, some people like to have a one-off, uh, florist shop where they talk to all the
customers and that's what they like. And that's okay. Some, like I know a one-off Flora shop where they talk to all the customers and that's what they like and that's okay
Some like I know guys that own one dude one of my cousins has a construction company. He's got one crew
He does one project at a time. He's done that his whole life. He's had a great life and he fucking loves it
There's nothing wrong with that but to scale past that
Requires what Jeremy's talking about and it's a very out of sorts,
like almost, not almost, like emotional move.
Because if you're any sort of a person, like an operator, especially, you know, like someone
who cares about the people
you want to do the work with them, bro. You don't want to be the guy who's like, you know,
you kind of go for your whole life where you're like, Oh, you know, fuck the boss. And then
you're like, wait, that's not the boss. Yeah. And then you start to realize that your guys
are probably like, fuck you. You know, but like dude, you know and they probably are sometimes
but if they know that you care and they know that you're working to scale the business and they know that
Jeremy gives a fuck and you know
occasionally he shows up and he's out there doing a little bit of the work that goes a long way bro and
You know ultimately dude, you know
This is normal and, uh, you'll get through it and it's required.
And if you don't do it, your guys are going to have less security than what they would
have if you would.
And I would also say this, you are in an industry where you are primed to grow with the amount
of technology that is replacing every other
Profession out there. This is a good time for you to build the infrastructure of your company
I actually think you're in a really good strategic spot with the timing of everything going on in the world. So
What do you think bro, right?
Yeah, I mean it makes sense. Like I said, I mean
it's just I got to get past that hump of just I
Want to I want to work with my hands still but yeah, I know at 34 years old
I'm not where I want to be. Yeah, I don't want to keep waiting and waiting and waiting. So well, what's your goal for the company?
So I've
So a little backstory. So I started out just putting on seamless gutters. That's where I started
I was actually working two businesses in 2019. I was working two jobs in 2019 to get my business started
And then i've just every year i've built onto that so I started doing siding saw fits
Started to just keep progressing. Well now I want to get into building houses
and then progress into custom houses
into building houses, and then progress into custom houses and
build that into because I like, I like high end, I like providing high end things. Absolutely. I'm there. I'm very detailed when it
comes to that. I built my own house and stuff. So I'm very
detailed. So I want to build high end homes. That's that's my
end goal. And not necessarily be a national builder, but just be a high-end home builder that somebody comes to and says, Hey,
I like your product. Let's go with you.
There you go. I totally get that. So, um, yeah, well,
I mean it doesn't change the conversation.
You're still going to have to run the business and you're going to have to move
yourself from, uh, you know,
the artist to the organizer, so to speak.
But that doesn't mean you can't show up.
Dude, look, one of the best ways to build culture
is to show up and do the work with your team
once in a while, you know what I mean?
So, I was just like, does this have to be like
a cold turkey thing or can you phase it out?
No, it's a phase.
That's why it's so hard.
It's not like you show up one day and you're like,
okay, now my new job is this.
That's not how it goes. It's there's like a nuanced transition where, you know, you're
you find yourself spending less and less and less and less and less time doing what you
used to do. And now you're feeling like, fuck, dude, like the guys probably think I'm lazy
or they think I'm like, skipping out or they, you know, like,
you know, all this shit goes through your head because you're not like doing the work. But, and you also aware that, that your team doesn't really see all the shit you're doing. So you're
like, fuck man. So it's this weird psychological transition. Um, but ultimately you have to realize that your company will be extremely
limited if you don't make that transition. And you know, like I said, two or three times
already, your guys won't have the opportunities that they would have if you were to go out
and organize and build a great custom home business for them to work inside of.
So yeah, bro, just keep doing it, man. It's a it's a it's an awkward time of for any operator
to go through that. And the more you do it, the more you'll get used to it. And it'll
it'll naturally transition for you.
Gotcha.
It's hard, bro.
I feel you on this one.
I remember, I remember it took me a couple of years for me to like, it
actually took me, I think about three or four years to get very comfortable.
Not being in the stores, talking to people.
And then, you know, still I'll fucking stop through or we'll go to an event.
And my, still my favorite thing dude is talking to people about what they got going on and helping them get through it you know
so I'd get right I could do that in different ways like this now you know
but but yeah bro I feel you dude it's not just you it's a normal part of of
every operator that built any company ever and the fact that you're even at
that point is really awesome because most people never get there
right
All right. Well, I appreciate you guys. Yeah brother taking my call. So
Alright, well, hey if you if you uh, if you got any more questions, bro, hit us back up
All right, that'll work. I appreciate it guys. All right. Have a good day. Thanks Jeremy. Appreciate you, bro
See you guys see it
That's awesome. I wonder too like I know it's so hard. It's such it's such a
Psychological like mind fuck. Yeah, it really is especially if you care, bro. It's so hard because
You got that core competency, you know for him it's building,
forever that's your skill set.
And then all of a sudden it's like,
oh I have to learn this entirely new skill set,
which is called operating a business.
Now there is another option that he could do,
he could hire an experienced CEO
to do the working on the business and he could
still work in the business.
Um, I don't think that's a good idea until he's gone through the process of
understanding how to become the operator of a business and then ideally he could
eventually hire someone to run the business and then move back into more of that
But that would be something you do like maybe like when you're semi
Retired type of thing. Yeah. Um, yeah, I was wondering like I would almost make it a point like okay every monday
I'm going to the fucking field. That's how you got to do it. You know, that's how you got to do it
Everything else I do I do when I was doing it. I should have said this when I was on the phone with him
but when I was doing it, I should have said this when I was on the phone with them, but when I was doing it,
I would make a,
when I was going through the transition,
I would make it a point to hit like two of my stores
every day.
Yeah.
You know what I mean?
Because I'm working from my phone most of the time anyway,
even at that time, making phone calls and texts.
And so I, yeah, I would plan that out.
I would plan out the visits. I would
show up. I would, you know, help a customer to help my guys. We didn't have a layered
leadership, you know, structure that was very solid at that time back in like, you know,
we're talking like, before first form even existed, we're talking like, 2006 seven, you
know what I mean? But showing up after the job. Bring a cooler cronus.
Yeah that's right. Just show up. That's right. I'll make it a point. That's it bro.
And then let them also know what you got going on. Be transparent
about what you're working on. Hey I'm trying to do this. I'm trying to do that.
I'm trying to do this. Part of the reason that people go through like a little coup
when that happens,
cause it does happen.
Like if you handle it wrong,
like you just stop showing up and you don't communicate,
all of a sudden your guys are like,
where the fuck did Jeremy go?
He fucking bailed.
Yeah, right.
But if you were transparent about the big goals
in your company and you show how their careers
are going to fit into that goal, now
you get a lot of help because they know that Jeremy's out building the company doing, you
know, X, Y, and Z because he's being transparent and they're willing to do the great job to
do their part. You know, building anything great when it comes to a company requires
multiple people in multiple areas to do an excellent job collaborating
on everybody's part to come up with a win, right? It's no different than a football game.
The lines got a block. The receivers got to run good routes. The running bass got to run
hard. Quarterbacks got to be able to stand in the pocket and get fucking pounded and like dude
These are things that are required, you know, and it's precision
ever if everybody does the great thing about football the reason I love football is so much is
Because of every individual does their job to the highest standard. It's almost impossible to fucking lose
And that's the same way in business. Yeah, if you have
everybody on your team taking
pride in every detail that they have as a responsibility and everybody understands that
we're all in the boat and we're all rowing. And even though I'm not there driving nails
and putting up two by fours, I'm doing my job. Okay. When you can communicate that to your team,
you have a much more effective team and a lot of people, you know,
they will, they will put value,
higher value on certain positions on the team. And that's a reality, right? Like the quarterback is going to get paid the most. That's what it is. Okay.
But when you're running the team
and you really understand what a team is, you understand that everybody's position is valuable.
Every seat on that boat is valuable. And everybody has to row with precision towards the same goal because
if we have two guys on the left side of the boat you know we're in a big boat
where everybody's rowing right and they're rowing at a different pace than
everybody over here on the right the boat's just gonna go in circles dude
it's not gonna go anywhere you want it to go so it's almost like conducting a
symphony you know everybody's got to be doing their job
everybody has to understand their role everybody has to execute at a high level and
You as a leader have to make them understand that my role as a leader is not any more important than your role
But it is fucking important and I have to get us here
That's my job and you guys have to fucking row and if it requires me to get back here, that's my job, and you guys have to fucking row. And if it requires me
to get back there and fucking row, I'll row too. But ultimately my job is to fucking guide
us through the iceberg field so we don't sink the fucking ship. You know what I mean?
And you know, I think the best leaders, the ones I've been around, are ones that make
it a point to let their team know that one everybody's extremely valuable
You know here in my companies, you know the guys in the back to pack the boxes, but I tell them all the time
I mean most mother your most fucking important people here
You're the last person to touch the product for the customer gets it. That makes you the most important person, you know, like
You said to build you have to build that understanding that like we're all in a team,
we all have a role and if we do our roles,
we'll fucking win and everybody will get paid. If we don't do our jobs,
we're going to struggle and that's going to suck for all of us. Yeah.
That's real man. That's real guys.
Andy that's a hell of a way to start a Monday, man. Yep. All right guys,
let's have a great week and don't forget, don't be a hoe, man. Yep. All right, guys. Let's have a great week. And don't forget,
don't be a hoe. Show the show.