REAL AF with Andy Frisella - 925. Q&AF: Mastering Public Speaking, Building Irresistible Offers & Going All In On Your Dreams

Episode Date: August 21, 2025

On today’s episode, Andy answers live call-in questions on building confidence in public speaking, creating offers people can’t refuse, and making the scary moves that bring your dreams to life....

Transcript
Discussion (0)
Starting point is 00:00:00 What's sleeping on the flow. Now my jury box froze. Fuck a pole. Fuck a stole. Counted millions in a cold. Bad bitch, booted swole. Got her on bank road. Can't fold.
Starting point is 00:00:13 Just a no headshot case closed. Close. What is up guys? It's Andy Purcell and this is the show for the realists. Say goodbye to the lies, the fictness, and delusions of modern society. And welcome to motherfucking reality. Guys, today we have Q&AF. That's where you submit the questions and we give you the answers.
Starting point is 00:00:28 Now you can submit your questions. to be answered on the show a few different ways. The first way is. Guys, email these questions then to ask Andy at Andy for Sala.com. Or you go on YouTube and click the link right underneath the video of the Q&AF videos. You can submit your question
Starting point is 00:00:43 and maybe we'll put you on the show. All right? You can be a live call-in. So other times we're going to have CTI that stands for Cruz, the Internet. As we talk about current events, we speculate on what's true and what's not true. And then we talk about how we,
Starting point is 00:00:58 the people have to solve these problems going on in the world, typically through winning. And then we have 75 hard verses, 75 hard versus. We've got a good one coming up with those. 75 hard versus where people who come in, who have used a 75 hard program to recalibrate their life, take their life from a place they didn't want it to a place that they are extremely happy being.
Starting point is 00:01:22 If you're unfamiliar with the 75 hard program, it is the world's most popular mental transformation program ever. And you get it for free at episode 208 on the audio feed. There's also a book. The book can be purchased at Andy Fricsella.com. It is not free. It's called The Book on Mental Toughness and includes the entire Live Hard program plus a whole bunch of other good information on mental toughness,
Starting point is 00:01:46 how to cultivate, how to use it to become the ultimate version of you. That's pretty much what we got going on. We've got real talks, real talk, five, 20 minutes and be giving you some real talk. But that's kind of the show breakdown, all right? shows within the show today we're going to get better um that's what we're going to do so uh don't forget to share the show if the show gives you good info um we're not selling anything here all right just very simply i ask that you share the show so don't be a ho share the show all right what's up what's going on nothing my guy oh nothing man yeah busy day fucking right mm-hmm like every day
Starting point is 00:02:23 you know this shit's easy actually yeah i actually bought a nine hundred dollar quarter last week fucking here we are yep it was awesome best course ever yep you know made the bajillion dollars today one week yeah nine I actually paid nine hundred ninety seven dollars that's what that's the price point what's going on I did dude I gotta get a course um on pranking I got a course on shutting the fuck up about that one I haven't had that one I know I got it for you why for me yeah no I need to take a course on fucking pranking people man why i got some uh so the the dick cases you guys saw
Starting point is 00:03:02 my story the other day um somebody put some uh miniature penises on my vowel steam stem covers what's one miniature no they were anatomically correct yeah for um they just yeah okay um anyways i found out who it is um i know them and i'm not going to say their names are they in this room no no not in this room but But I'm, I'm, when I say the revenge is going to be so sweet. Would they normally be in this room? No. They're in this building.
Starting point is 00:03:37 Oh, I'm aware. They're in this building. I'm coming. Now I got to go check all my cars for dicks. Okay, I got to be fully transparent with you. I actually thought it was you first. Like my mind, my first mind, I'm way too lazy to do that. There was no fucking way.
Starting point is 00:03:58 And I'm just like, no, man. Like, that's my guy. Like, he's not going to do that soon. He's going to put dicks. He's not going to dick me down. You know what I'm saying? Like, you're not going to do that. I'm definitely not dicking you down.
Starting point is 00:04:05 Yeah, I'm like, why would anyone do that, you know? No, I wouldn't. Yeah. But I'm glad that it wasn't you. I think it might have been Dave. Dave, the maintenance man. Why would he do it? Dave ain't got nothing on me, man.
Starting point is 00:04:22 I don't do none of Dave. Dave doesn't like you. Dave's cool, man. He's all right. Dave, Definitely dicked your tires up. I'm going to tell you who it is off there. You'll know exactly.
Starting point is 00:04:30 All right. Tell me who it is. We'll beep it out. Oh, that makes sense. Yeah. Yeah, it's definitely him. Yeah, it was actually him and, uh, that's definitely, and fuck him back there. That's definitely them.
Starting point is 00:04:41 Yeah, three little fucking blind mice. Yeah. We'll fuck them all up. Okay. Mm-hmm. Yep. Bleep all of that. Yeah.
Starting point is 00:04:46 Because I don't want them to know. Oh, that's, that makes sense. Yeah. Well, sounds like a hate crime. That's what it is. That's what it is. I mean, they put these miniature penises. They're not even fucking.
Starting point is 00:04:56 to scale, you know. Maybe a little smaller. Yeah, man. Hey, we're gonna do the show? Yeah, let's do it, man. I'm done. Let's talk shit. Yeah, I mean, listen, I'm fine either way.
Starting point is 00:05:09 I can go both ways. I'm aware. Let's do the show. What do you guys do? You can't fucking fuck me, bro. I'm fucking, I, I, you said you were going to go both ways. Yeah, I'm saying, like we could talk shit and we can get better. You know what I'm saying?
Starting point is 00:05:26 Yeah. guys it's Q&AF man let's uh let's make some calls DJ's got his fucking prison fantasies what did you see that video I sent you the other day about that oh man which one you send me a lot bro yeah I know you're the reason usually for the show it never makes it in the show though the show would be much funnier if it did would it be It'd be something. Yeah, we do. They're waiting?
Starting point is 00:05:57 Yeah. They're literally waiting. What the fuck are we doing? They hear all of this actually. Oh, do you? No. Let's get our first call in, man. Let's get Kennedy on the line.
Starting point is 00:06:08 Kennedy. Kennedy. Let's give Kennedy a call. Hello. Hello, Kennedy. Hello, Kennedy. Hi. How are you?
Starting point is 00:06:26 I'm good. How are you? This is DJ. What's going on? Nothing much. Just working. How are things going in St. Louis? Yeah, they're good.
Starting point is 00:06:34 They're hot. It's hot in Oklahoma here too. I bet. So what's up, Kennedy? How can we help you? Well, I mean, first, I know you guys hear this all the time, but I just wanted to thank you for all that you do through this podcast. The lessons and the wisdom that you guys have shared has just completely
Starting point is 00:06:55 changed me professionally and personally. So just thank you for that. So what I was just wanting some advice on, I work for an incredible organization and I've recently been invited to attend meetings with our executives and leadership. And during our one-on-one meetings with executives, I feel like I perform well. I know how to collaborate and how to give ideas and help the organization grow. But during large group meetings with the entire team, I feel that I'm the quietest one. I freeze under pressure. And I don't know if it's the fear of saying something wrong or just the pressure getting to me.
Starting point is 00:07:45 So just any advice that you could give to make. maybe push through the uncomfortableness of these large group meetings. For sure. I think this is something that a lot of people struggle with. I think a lot of people really end up in a place they don't want to be in life because they lack the simple courage to speak up and say things when appropriate. And I can tell you, I'll give you two perspectives. One for me, I was never comfortable in front of a group of people.
Starting point is 00:08:19 That is not something that was natural for me. I remember the first meeting I gave that was like an official meeting. And I stood in front of like, I don't know, 10, 12 people. And I mean, I was scared to death, dude. I was scared to death. I had a one sheet outline. I had never really given a meeting. My hand was shaking.
Starting point is 00:08:43 I was nervous. I was sweating. Dude, I drank a beer before. before the meeting to try and calm down like that was my dad's advice my dad's like drink a beer you feel better so I got a beer and I drank that didn't work and I was terrified and I read the I read the meeting you know and it like dude imagine what you guys think of me personally now being able to deliver a message versus the complete polar opposite and that's where I started at and I say that because it's important for everybody to understand that even the people that you look up to
Starting point is 00:09:22 you think are highly skilled at certain things they didn't just come out of the wound that way they weren't born that way and i don't have a problem admitting that i i was not very smart i didn't know how to speak i was scared i was timid i was afraid to to really do anything and the only reason that i ever did anything is because I had to do it and it put me in a position, you know, with business where I was forced to take action even when I didn't want to. There wasn't an option for me not to do it. And if I didn't have that pressure, I wouldn't be the person that I am today. So just to start, and this is for you, Kennedy, and for everybody else listening. This is a skill that you have to develop. And that's
Starting point is 00:10:10 what we have to look at it is. A lot of people look at these things and they say, well, I'm not very vocal and I'm not an out I'm a I'm an introvert and I'm not extroverted and this and this and this look dude the world doesn't give a shit if you're an introvert what it cares about is do you contribute and the world's not just going to take it easy on anyone because they have a little bit of fear of saying the thing and people are going to say oh well you know he's an introvert or she's an introvert and give you points for that no one no one cares and so what happens happens is people think because they identify themselves as an introvert that gets them off the hook from actually having to speak or say or do or be assertive. And if you don't do those things,
Starting point is 00:10:59 if you're not assertive, you never get recognized and you'll never move forward. And that is the ultimate conclusion that we have to come to for those of us who are not comfortable naturally speaking our minds or being in front of people. And the way that we conquer that is we put ourselves intentionally in positions where we get reps at that. And I was very fortunate through building multiple companies to have opportunities to give meetings and sit in meetings hundreds, thousands of times, which then made me very comfortable.
Starting point is 00:11:35 I had the opportunity to speak in front of our company, which is now, you know, five 500 people, thousands of times, which got me reps at speaking. And so now I'm comfortable. And it's just like anything else. We have to take our skill sets that we are weak in and we have to make them strong through repetition and practice. And so with all of that being said, the first thing that we have to do is look for opportunities to assert ourselves.
Starting point is 00:12:07 So when you're in a meeting and you're in the, situation and you have all this pressure and you're freaking out and you're saying oh you know i don't i don't want to say this because i might be wrong or i don't want to say this because i i don't want to sound stupid or this or this dude that should become your trigger to speak okay because what damage can you really do all right if you're someone who is an intelligent person and you're sitting there and you're coming up with ideas and answers that you know you can contribute to the mission and you're talking yourself into being quiet. What that usually means is that you're a highly intellectual person because you're overthinking
Starting point is 00:12:57 what's actually going on, all right? And you have to remember that whatever comes out of your mouth is probably going to be pretty good because the dumb motherfuckers, they're not hesitating. You know what I'm saying? They're raising their hand and just spouting shit out. You, on the other hand, are thinking very calculated. You're listening most of the time and speaking when it's appropriate. And that should give you confidence because you have the awareness of when I should speak and when I shouldn't speak,
Starting point is 00:13:26 that when you feel you should speak, you should. Okay? You know that you have something to contribute. You should do that. All right. Now, that's the, that's the carrot. That's the positive part. You can always work this skill in. You can always become better. You can always learn this skill. And you should. Everybody should. But here's the stick. All right. This is the part that hurts. If you don't do it, if you don't speak up, if you sit there and freeze up, you will never move forward because you are not displaying your value
Starting point is 00:14:05 to the team and not only will you never move forward eventually when they start looking at who's replaceable and who's not they're going to look at the people who are quiet even if the people who are quiet are highly skilled and really good if nobody knows they're highly skilled and nobody knows they're really good and they don't speak up for themselves they're going to get cut from the team okay even for lesser skilled people that speak up because the perception is people who are willing to contribute are smarter than the people who are staying quiet. The perception from a manager or a leader or an executive is usually, not always, usually. And when I say usually, I mean in the upper 90%, the perception of the quiet person is going to be that they bring less value.
Starting point is 00:14:57 That is what you have to understand. And that's reality. It might not be true, but perception is reality in life. and business. And so you have to really, really, really start to force yourself to contribute if you want people to recognize the value. And a lot of people have the problem with this because they see themselves as humble and they see themselves as I'm bragging if I talk about the things I do good or say the
Starting point is 00:15:27 things I do good. Look, guys, if you don't toot your own motherfucking horn, nobody's going to tune it for you. The world will pass you up. The world will ignore you. and you'll die with all this shit on the inside, I could have done this, I could have done this, I should have said this, I should have said that. When in reality, dude,
Starting point is 00:15:44 you got nothing to lose by saying it. So it's a very mental, it's a mental mind fuck that we all have to work through. And it's also a lack of skill that we all have to work through. And this is not exclusive to Kennedy. This is something that almost everybody has. And for you guys who sit in meetings and sit in, uh you know your entrepreneurs right you're trying to contribute you have to ask yourself how much are
Starting point is 00:16:11 you really contributing if you're holding your ideas in inside you how how valuable are you really because employees tend to have this mentality and this is very very very wrong they have this mentality because they know what they know they know they have all these ideas and they have all these things and they've got all these things they think should be done, but they never say it. And then when they end up getting passed over, they get bitter because they feel like, well, I know more than that guy and I'm better than that guy. And I blah, blah, blah, than that guy. Yeah. But nobody fucking knows it, dude, because you won't open your motherfucking mouth. Okay. So the reality is, unless you open your mouth, unless you have the
Starting point is 00:16:56 courage to speak up, unless you contribute, you will be seen true. or not as someone who is less valuable. So I would encourage you to use that nervous feeling of I'm not sure if I should say something as a trigger to say something. And once you do this five, six, seven times, you're going to realize, hey, man, this is, this is, this is, this is working out. People are receptive to what I'm saying. And even if they aren't, you're on record for saying what you said.
Starting point is 00:17:29 And if things don't go right, you can always say, yeah, well, that's why I suggested that six months ago. I'll tell you a real world example for me. I have very few meetings that I attend anymore. I'm chairman of the board of first form. I'm chairman of the other. I don't have an active role as CEO anymore at any of my companies. So chairman is what I do. I sit in on big picture meetings. There's one meeting that I sit in operationally that is a regular meeting. And that is a Wednesday you guys will see me post it. I'll post a picture. We'll sitting at the big long table that says,
Starting point is 00:18:03 I am first form. That is our creative department. Okay, that is just our creative. I sit in that meeting and we talk about all the things offense. I call it offense. Okay, all the things we're going to do for getting people in the top of funnel for the brand, the marketing, the experiences, the activations. We just go through all of those things.
Starting point is 00:18:29 I started that one year ago in August, where I was sitting with these guys. In that year, there has been two or three people in that meeting who, when I started the meeting, I didn't know if they really belonged here. I thought, what does this person actually do? Why is this person here? What do they do? And I kind of went in with a negative attitude of like, all right, we got some people here that probably aren't going to be here a year from now because they don't contribute.
Starting point is 00:18:57 And a few of those people, I'm happy to say, I was completely fucking wrong about because I sat in the meeting and I encouraged everybody to speak up. And then these specific people I'm talking about started speaking up. And to the point now, where a few of them, I'm like, fuck, those are the motherfuckers. Those are the people holding it together. Those are the people that are actually making shit happen. And had they stayed quiet, which they had before, I'd never seen them contribute. I'd never seen them talk. my perception was actually the exact opposite of what they were actually doing
Starting point is 00:19:32 and all I had to do was get them to talk okay and now I have two or three new assets in the company that I trust I believe in who I think highly of that a year ago I was like why is this person really here and this is where we have to understand that we have to take it upon ourselves to speak up because dude like I was saying say in a minute ago, when people start to get passed over over and over and over again and they know on the inside, I have this skill, I have that skill, I have that skill, I have this skill, I'm better than that guy. Well, you're not. You're not better than that person because you're missing just like a business, bro. You can have the best business in the world,
Starting point is 00:20:15 the fucking best business. If nobody knows it, you're not going to have any customers. That means you're going to go out of business. So if you look at yourself as the product and you look yourself as a business inside of an organization and the value is what your value is personally then you got to do the fucking marketing and the marketing is speaking up being active contributing saying things pitching ideas putting points on the board obviously is the most important part but people got to know about you dude and as much as we want to be humble and meek and say we're introverts and this and that nobody can do that for us but up us. And this is a big, big, big fucking problem with a lot of people because a lot of people
Starting point is 00:21:00 act like this because they're good people, man. It's not because it's not because they're bad people. They don't want to rock the boat. They don't want to look stupid. We all have these insecurities. But what ends up happening, man, is they get passed over and passed over and passed over and passed over. And then they get to be 50 years old. And they're like, fuck, nobody ever believed in me. No, motherfucker. You didn't believe in you because you didn't have the courage to stand the fuck up and say what you could do. Okay. So long story short, you got to get over it. You got to force yourself somehow to contribute and you got to trust yourself that you do have something valuable to say. And that's where that urge comes from to speak. And you can't stifle
Starting point is 00:21:43 that. Society stifles us over and over and over again from the time we were little children. They tell us, you could be anything you want. You could be an astronaut. You could be. You could president you could be a billionaire you could change the world but then by the time we get into high school you say that shit they're sticking in a fucking locker okay and our teachers are telling us to shut the fuck up and pay attention and that's silly and that's not real and you need to grow up and all of these social pressures contribute to us staying quiet when in reality dude for us to succeed we have to use our voice we have to be proud of who we are we have to talk highly of ourselves, because that's what gets fucking paid, bro.
Starting point is 00:22:27 If you look at the biggest names in the world that make the most money, they're not the quietest, okay? Connor McGregor's one of the highest paid fighters ever. He's got the biggest fucking mouth ever. Who's one of the second most popular, Muhammad Ali, big fucking mouth. You know, we look around at the richest guys in the world. They always got shit to say, okay? Like, this is part of it.
Starting point is 00:22:49 And this whole idea of, I'm humble, I'm meek. I'm just an introvert. That is society's indoctrination doing its job on us because the people who design these social movements to keep us quiet and quote unquote humble know that by keeping us quiet and quote unquote humble and small that none of the good ideas that we have or none of the solutions or none of the cures
Starting point is 00:23:15 or none of the things that we will build, become, create will actually happen, which makes us easier to control. So my point in all of this is this. If you don't speak up, you're going to fucking lose. And that's that. Are you there? You're absolutely right. No, you're absolutely right.
Starting point is 00:23:36 I'm just taking it all in. Dude, if you don't do it, you're going to lose. You got to do it. You got to do it. You got to do it. When that feeling, I don't want to lose and I don't want our organization to lose. So thank you. And it just need the courage.
Starting point is 00:23:54 And like you said, we get ourselves passes for being introverts and the world doesn't give you a pass. That's correct. And just that's so good. Dude, I've sat down with so many people in my years of running companies. And I say, why don't you speak up? And they're like, well, that's just really not my style. What am I paying you for, dude?
Starting point is 00:24:17 I'm paying for your brain. I'm paying for your thoughts. I'm paying for your ideas. I'm paying for your action. Real value isn't just doing the job. Real value is doing the job and then figure out how to improve doing the job autonomously.
Starting point is 00:24:30 And that takes, that takes thought, that takes courage. This is why I said, I talk about this a lot privately, but publicly I've said this a few times. I think the biggest reason most people don't succeed in life is because they lack courage. And people take that like as like, they don't have the courage to start a business. That's not what I mean.
Starting point is 00:24:50 Bro, they don't have a courage to talk to that person that they want to ask out. They don't have the courage to go after and say, I have these big goals. They don't have the courage to speak up in their meetings because they're afraid they're going to get laughed at. And because they don't have the courage to do any of these things, they end up living a life that they fucking hate. And we saw this during, you know, the last few years where, you know, people didn't have the courage to stand up and say, hey, I don't agree with this. Or, hey, you know, we shouldn't be filling playgrounds with sand, you know, like shit like that. And like, dude, it was very obvious to me during the pandemic, why people lose? Because they didn't even have the courage to say, this is bullshit.
Starting point is 00:25:30 And unfortunately, you know, courage is one of the components of success. So, um, you have to do it. You have to do it. You just got to fight. Bro, you got to do it. It's impossible to win without it. I love it. You're absolutely right.
Starting point is 00:25:45 So. Well, thank you guys so much for taking the time to talk. about this. I'm definitely going to lean on courage more and whenever I feel that I shouldn't speak up is when I'm going to. There you go. Thank you so so much. You're welcome. Just use it as a trigger, man. The first time you start hearing that voice in your head, like I got something to say and then that other voice comes in and says, no, no, no, you're going to look stupid. Fuck that voice. Do it anyway. Because like, dude, that is what's going to end up making your life the way you want it. Love it. Yeah. Love it. Well, thanks, Kenny. Go get it done.
Starting point is 00:26:20 Awesome. Thanks guys. All right. Thank you. Let's see you. Yeah. Huge deal, bro. It's massive. I wanted to ask you a piece on this. How important is it to have the confidence on the actual subject matter when it comes to this? Well, when you know the subject very well, it is a lot easier to be confident about it. You know, the more you know the subject matter, the less nervous you have to be.
Starting point is 00:26:45 You know, one of the things that that I learned through public speaking, because I know business and entrepreneurship so well and have lived it actually as my whole life 24 hours a day for so long like I can literally go out now unprepared and deliver really whatever they want like I can and you've seen me do this like I will go to an event if I'm speaking and I will ask the person 20 minutes 30 minutes before the event five minutes before like hey what do you want what do you mean what do you want I'm like what do you want like what do you want like what do you want me to say and they like think i'm joking yeah right right like they're like what do you mean i'm like what do you want like but the reason i can do that is because of two things
Starting point is 00:27:26 one i know the content okay i'm very confident in the content and i'm so confident in the content that i have no problem no matter who it was it could be anyone on this planet could stand up in the front row and raise their hand and say i don't agree with you and i could back up my point and say Well, here's what I'm saying. This is where it is and have an intelligent conversation with the smartest person on the planet about business. Period. I know I can.
Starting point is 00:27:55 Okay. But two, and this is another important part, I have the right intent. Okay. I know I'm there to help people. I know I'm there to make people better. So with those two things, the knowledge of the depth of knowledge in the subject category and the proper intent, it's almost impossible to fuck it up. And if you're in a meeting and you know what the fuck's going on and you have the intent, like she said, to make the organization better, then you should have no fear of speaking up at all.
Starting point is 00:28:27 Yeah. Yeah. I love that, dude. I love it, man. Let's get another question going, man. Question number two. Hi, Andy. Andy, we sell a premium EDC, everyday carry backpack built for professionals who move between urban environments.
Starting point is 00:28:46 and outdoor terrain. It has a lot of really awesome features. We've sold a few thousand units through organic traffic, social content, and word of mouth. Customers who get it, love it. We've got solid reviews, great retention, and even some repeat buyers.
Starting point is 00:29:01 But we're hitting a plateau. People like it, but they don't need it. Our e-com data is telling us that people come to our website, they browse, they add it to the cart, but they don't buy it. Our conversion rate is decent, but flat. I think we've built a solid product, but not a killer offer.
Starting point is 00:29:20 So I'm stepping back and asking what would make this offer undeniable to the right buyer? Do we need a built-in power bank? Should we include a lifetime damage replacement warranty? Are we undercharging for what we've built or failed to communicate the price to its value? So the question is, what combination of messaging, value stacking, et cetera, would make this product go from interesting to must have? without discounting our brand or pushing gimmicks? Well, first of all, that's very general information to ask specific answer for. I would have to know the exact percentages of all of those things to answer that question.
Starting point is 00:30:00 But here's what I will say. You've basically got a few different elements in play here. One, you got the product. Is the product good? Yes or no. Okay? Two, you got the price. Is the price fair?
Starting point is 00:30:11 Yes or no. And three, do you have the right people that you're marketing to and four is the message that you're marketing to them the correct message and these are the these are the basic elements of what we need to consider that's the that's the checklist basically yeah okay the product's got to be good yeah the price has to be right we have to be targeting the right people and we have to be targeting them with the right offer and so one of those four things is likely off now you want to preserve the brand perception of premium,
Starting point is 00:30:48 which means you cannot lower the price to adjust to sell more. Because if you lower the price, there is a price value correlation that will be violated and people will see your product as lesser quality. So that is off the table, which means you have to figure out a way to add value on top of that,
Starting point is 00:31:06 or you're going to have to adjust your messaging in your audience. Okay. So I don't know your messaging. I don't know your audience. I don't know what you're offering on top of it. But without knowing any of those things, it seems very, very clear. Like, dude, actually, it's not clear. Because I don't know when you say it's selling okay. I don't know what that means. When you say people are coming to the site, I don't know what percentage that is. I would have to know those things to know what the fucking problem is. But to answer the question in general, these are the elements that. that we have to look at and adjust. And very, very quickly, most people will discount their product to a point of the perception being cheap when they're trying to maintain quality.
Starting point is 00:31:57 And they think they can do it with sales and discounts. You know, they think, well, you know, I can make the product price $400. That's not the price that people perceive it to, okay? They're gonna perceive it as what they paid for it. So if you make the price $400 for this amazing premium bag, and you're always discounting it to fucking $100, they're going to see it as a $100 bag.
Starting point is 00:32:18 The bag is $100. Correct. Yeah. And this is a big problem that a lot of companies make. But the short answer to the information that's available, you've got to look at those four elements. You have to decide what is the right combination of those things that's going to maintain the perception that you want to create over the course of,
Starting point is 00:32:37 you know, the brand life cycle. I imagine that you're probably going to want to line extend into other. things later you're going to want to take this bag and you're going to make another bag and then maybe you're going to make uh you know uh an edc over the shoulder carry bag maybe you're going to make a you know a different like some things to go in the bag yes so you can't get impatient when it comes to maintaining the brand's integrity in terms of the value of what the perception is of the brand you understand yeah for sure so so i would say without looking at anything else, what you probably have is you probably have a problem with your audience and the
Starting point is 00:33:19 message that you're delivering to your audience. And what I would probably say without knowing is that you're selling to an audience that is more general, not premium as versus an audience that would look for premium goods. And I think if you adjust to that, you're probably going to do much better. Yeah. I think I think that that's an interesting point. And I think, I mean, I wouldn't, I feel like this would be a common problem for a lot of entrepreneurs is like that are selling goods or offering services is like what is fair in price you know what I'm saying like how do you how do you make that determination on okay I'm offering this bottle of water what what's the difference between this being a fiji bottle that's fucking you know five dollars versus the branding and marketing yeah oh and product
Starting point is 00:34:05 quality yeah but I mean like that's you have to be pretty honest with hold on the process though right what do you mean like honest about how How good is that fucking water to be able to offer it that high? Yeah, I mean, if you sell a premium fucking price product and it's not premium, the word of mouth is going to kill your company. Okay, you can't trick people. You're not going to fucking trick people by putting out a low quality bag at a premium price. Premium customers are going to be the ones that know what premium is and they're going to get
Starting point is 00:34:34 fucking pissed and they're going to go all over the internet and they're going to say, don't ever buy from this company. That's actually the old play that they ran for 50, 60 years. when there was no social media and there was no internet we had a ton of companies that would make shitty ass products charge premium price for it but there was no avenue for negative word of mouth to come back so they could get away with it and they made trillions of fucking dollars collectively and this is why the the older people have this messaging of well if that guy's rich he's got to be a scam artist or he fucked people over or he did this and that because dude for a long time that's how business was there was no recourse All right? Nowadays, it's completely opposite. If you make a premium product and you sell it for a fair price, people are going to talk about it. If you make an inferior product and you sell it for a premium price, people are going to be pissed and they're going to talk about it. And what you have to understand is they're going to talk no matter what.
Starting point is 00:35:32 So what story do you want them to tell? And so the story should be, dude, you have to order from them. It's not even a little bit question. They make the best product, they got the best service, they give the most value, they're always there for me, these people care, like everything you could possibly do, you have to do because this is the most competitive game in the world. And when you're marketing, or I'm sorry, when you're competing for the story told about your product, you've got to cross your teas and doubt your eyes perfectly because that's what you're competing against. you're competing in business against the story that's told about every other brand that you compete against. That's it.
Starting point is 00:36:14 And so your job is to make the best fucking story so that when people talk, that person who runs into your competitor who also has a bag, they say, bro, listen to what these guys did. They fucking, look at this bag. Look how awesome. It starts with the product.
Starting point is 00:36:31 Look how awesome. It starts with the product. Right? Then it's like, bro, not only that, they did this. Not only that, they did that. Not only that, they followed it up here. Not only that, they did this and this and this.
Starting point is 00:36:40 And that other guys like, fuck, I should be shopping with them. I just got this bag. Yeah, right. So it's not, it's not just as simple as, you know, what is the offer all the time? It's collectively, what am I trying to do with the company? And then do I understand the value of a customer over the course of life, not just in a statistical LTV term but in a story term okay look dude like I'm in the fitness industry okay for the most part every company that I'm in almost every company I'm in deals in consumer goods
Starting point is 00:37:18 that people consume okay in fitness sometimes people work out sometimes they don't okay nobody really I mean I do and the people here do and a few of our customers do but people tend to go through phases. I work out really hard, then I kind of go off. And when they go off, they're not typically buying this or that of what we buy. But that doesn't mean they're not a customer because they're going to be a customer again. So we have to get the story to last longer than the actual what you would define as the LTV, statistically. And this is kind of the point that we were talking about what Tim Grover was on,
Starting point is 00:38:00 about how sometimes the real story has less to do with data metrics and more to do with emotion. You see what I'm saying? And perception. And so when you're selling a product, you can't get impatient about where you're placing it, but you have to do everything. I'm not a big, I will, I don't discount products. I don't fucking discount products. I don't, I don't sell shit cheaper. That's everybody's way to go. and it's a race to the bottom. You end up cutting your margin out. You end up retraining your customers
Starting point is 00:38:34 to see your product valued less. I had this conversation with a buddy of mine who had a big company at one time and ended up fucking killing it because he couldn't understand this concept. All right? When you sell things for a discount because you need to bring in sales
Starting point is 00:38:53 and that's your like quote unquote secret weapon, it only works short term. All right? The first time, it works really well. You're like, fuck, look, look, all the money I made. The second time, it might work really well. The third time, it works a little bit less.
Starting point is 00:39:07 By the 20th time, the customers are waiting for the shit to go on sale, which means the company that you designed to operate on X profit is now operating on 50% of X profit. Let's say it's a bogo offer, okay? So now your entire framework of your company does not math at all. And most people don't realize that they're like, why is the book's not matching? We're selling this and this. Well, bro, your margin is cut in half because you got impatient to bring in the top line dollars. The top line dollars don't even really mean that much.
Starting point is 00:39:41 You see what I'm saying? So there's a lot of things that go into this and a lot of it comes from experience. And I'll tell you how I learned this lesson. In 2006, we ran and we do, we were in a very similar spot as what this question is. we had a seven pound protein a seven pounder okay now it's mostly five pounders but there was a seven pound that's a shit ton of protein yeah yeah yeah and it was cheap protein so it was very cheap low quality and there's a customer for that right like there's a customer which i've never understood that i've never understood why if you're trying to get the best results why you would
Starting point is 00:40:20 buy the cheapest shit it's not all the same um but regardless there's a market for it so we were i was you know, I don't know anything at that time. I'm just kind of learning. And I'm like, here's what we should do. Our cost on it was like $28. Okay. And I'm like, Chris, got this great idea. We'll fucking loss lead the seven pound protein,
Starting point is 00:40:42 which lost lead means basically sell it for cost. So you get people in, right? And we'll loss lead to this seven pound protein, dude. And we'll get all these customers. So we started running these radio ads. And we called the meathead special. I swear to God, that's what we call it. Okay, we call it the meathead special.
Starting point is 00:40:59 2999 for 7 pounds of protein. Bro, the first day those ads aired, we sold the fuck out. We got more. We sold the fuck out. And I'm like, yeah. We're fucking rich. Like, dude, for the next three months,
Starting point is 00:41:20 nobody came in the store because they stocked their pantries. They stocked up on this fucking product. they didn't need to come in and not only did they stock up and didn't come back for three months i didn't make any fucking money on the first deal it almost put us out of business it almost put us out of business and um that's why like when i when when i see people do and buy one get ones on consumable items that are on a monthly cycle i'm like bro don't fucking do that you know but what do i know yeah you know what i'm saying i mean how much of that too is like just people not like not understanding that like the customers are pretty smart and like they know
Starting point is 00:41:56 what they want like they're okay with premium paying on on the product of course you got to decide where the fuck you're going to be i mean dude some of the most valuable brands in the world are brand or are the most luxurious brands and real talk like if you made the best here's the thing about building a high-end product not necessarily in consumables but in other areas because in consumables there's only so much high-end you can get right like there's you go to you go to the steak store there's a fucking I don't know how much steaks are now but yeah right what is what it's a strip steak 20 bucks okay then you get the 40 bucks steak then there's the the $300 steak at that's waggoo and then after that it's bullshit yeah everybody's like it's bullshit yeah right okay so there's a limit there
Starting point is 00:42:46 yes so so you have to decide where you want to be do you want to be in the in the good do you want to be in the better or do you want to be in the best and the thing about being in the best is that there's not as many customers but there's so much margin in it because it's the perception in the branding and the marketing most of the time so if you made a fucking amazing amazing product in this bag you know let's say it fucking is made of space age lunar indestructible material and by the way a great story goes a long way okay um space age lunar interwoven kevlar NASA certified space shit double certified yes yeah like dude and that you and you go and sell that to the right
Starting point is 00:43:37 people are going to think that's the shit okay um and then there's going to be people at the low end and they're going to say uh that's bullshit right but what what do you do you build a story around it You get it in the people that would understand and see if they think it's the highest quality. You work with those people. You leverage their audiences and you take it from there. But the point of the whole fucking matter is that I personally think that selling the cheapest is not a good place to be because there's way more people at the bottom of the pyramid of selling the cheapest product and it becomes a race to the bottom.
Starting point is 00:44:16 people your customers can never be loyal when they are work when they're going for when you're the cheapest product they're not going to be loyal because they're going to care about are you a dollar more are you a dollar less i mean i learned this lesson in retail this is what retail business is such such a good business um back in i don't know it's probably fucking 2002 or three uh i had a retail customer come in and we were selling a product called mileplex light and I remember I remember this exact conversation because it was it was at the time it was the minute I learned what I'm trying to explain now the first three or four years in business people would come in and I would negotiate with them they'd say oh well so and so has it
Starting point is 00:45:03 cheaper and I'd say well I'll match that I'll do that and dude I couldn't make any money because the customers fucking started figuring it out and they would come in and they would just name a price or show it and I'd be like all right I'll do it you know because I didn't know any better so I had a lady come in one time and she was like she's like what much was your price on this myoplex light I said it's 29 99 and she goes well they got it down the street for 29 90 no yeah no no hold on she dead serious looks at me in the fucking face they got it down the street for for 29 29 90 And I'm looking at her, she's looking at me. I'm not saying anything because I, my response was just like
Starting point is 00:45:48 what you just thought on the inside. I'm like, there's zero fucking chance that this lady is pressing me for nine fucking cents. Yeah. And she's like, can you match it? And I was so irritated. I said, no. No, I'm not matching it.
Starting point is 00:46:03 And she's like, I thought you guys matched prices. I say it's nine cents. She goes, why you said you're, I said, well, that ended. Yeah, right. When did you got to stop doing that? Yeah, right now. She got in her car and drove away. Didn't buy it.
Starting point is 00:46:18 I didn't care. Yeah. Fuck you. You're not going to put me out of business because you're fucking greedy for nine cents. And that's where I learned my lesson, bro. I don't want to fuck with the people. I don't want to fuck with the people. I don't want to sell products that are quality.
Starting point is 00:46:32 I want to feel good about quality. I've always felt okay with people saying your products are too expensive, but I'm not okay with saying the product's not as good. And that's where I personally live. I like premium shit. There's nothing about my life that says I don't like premium shit. I like premium cars. I like premium house.
Starting point is 00:46:49 I like premium watches. I like premium people. I like fucking premium everything. That's where I live. In every business that I'm in, you, somebody else might live better in a different business. But that's where I like to play.
Starting point is 00:47:04 And when you play in that place of building the best product, people recognize quality. and it's an easier time to have those customer relationships. You can say it's not worth it though. It's a long answer. No, that's real. It's a long answer.
Starting point is 00:47:22 To answer the actual question that they asked, I would have to know the data points because when they say, oh, we're doing okay or it's this or it's flat, you know, flat doesn't necessarily mean it's bad. What it means is that maybe you're not acquiring customers at the rate that you need to acquire. You say, oh, I need to adjust the offer.
Starting point is 00:47:39 Well, maybe you're targeting the wrong audience. Maybe you're targeting the right audience and your fucking ad copy is terrible. There's so many variables in that that it's impossible to answer. But I think I gave you enough value to help you figure it. We have to start somewhere for sure. 100%, man. I love it. I love it.
Starting point is 00:47:56 Let's get a call in. We got Nick hot and ready for the call. Okay. Let's give a nigga call. Hello, is Nick. Nick, what's up? This is DJ. Hey, what's going on?
Starting point is 00:48:20 Oh, man, you tell me, man. How are you doing? I'm doing good. I'm doing good. I'm not here in Denver, Colorado. So it's a good day. All right. What's up, Nick?
Starting point is 00:48:28 How you doing, bro? Hey, Andy. Good. How are you doing? I'm doing great, man. Beautiful in Denver, right? 300 days of sunshine. I know.
Starting point is 00:48:37 It is. Yeah. We're the other sunshine state, I guess. Yeah. You're the better one. the better way is right yeah that's true that's true all right so what's up bro how can we help you yeah man so uh first just wanted to thank you guys for the content that you do put out i uh i started as like two years ago i did 75 hard and just started listening to your
Starting point is 00:49:00 podcasts uh when i was working out and just kind of helped me get through certain certain parts of 75 hard and i've been listening ever since and then uh and then like other things like my daughter's three. She's obsessed with Otis and Charlie. So just thanks for all that you guys throw out there. Thank you, bro. That's cool. So it's good stuff. And just speaking of your content and to my question. So I just finished your book, Andy, mental toughness. And at the end, you talk about success zombies. And it hit me like a ton of bricks that I'm a success zombie. So it's really easy to like listen to podcasts and read books and get that. hit a dopamine, but was just wondering, like, how do you snap out of just that learning cycle
Starting point is 00:49:47 or spiral and get into doing and taking action? So, like, building that muscle to pull the trigger. I, you know, let me ask you this. What do you, what are you doing right now? I'm in, I'm in sales. So I sell healthcare software. Okay. And what's your, what do you want to do? what's your you obviously feel like you're not doing something you should be doing what is it that you want to do that you're not doing uh that's good question that's the first problem there bro you got to you got to identify what it is you want to do yeah you know because dude yeah i mean go ahead go ahead go ahead no you go ahead yeah i mean in reading all these books and even the more I've been thinking about it, there's like a tug to do something on my own and like inside of me,
Starting point is 00:50:44 but I just am comfortable where I'm at today. So in reading these books, it's like, oh, that sounds awesome. But to take that, that next step or that leap is scary. So I'm almost like living vicariously through self-help books is what it feels like sometimes. I mean, that's a big problem a lot of people do that and that's why i call that's why i have a name for it man you know these are the same people that go to every conference they join all the masterminds they listen to all the podcasts then they start debating on who said what more accurately you know uh who's the best mentor like dude this is not that is not what this is about like this is about action and i got to be real with you man and i and i don't i'm not trying to discourage you but if you don't have
Starting point is 00:51:36 want and drive and hunger to go and make yourself go, then maybe you shouldn't go. Maybe you shouldn't because the truth of the matter is the journey is so fucking hard and you have to want it so fucking bad that if you're even questioning it, I personally believe that people are going to get run over. So, you know, that I would probably say a lot more harshly if I wouldn't wasn't talking directly to you, but the truth of the matter is, Hey, go for it. Go for it.
Starting point is 00:52:11 Well, look. I wanted to hear it. That's why I called you. That's what I asked the question. Look, I mean, dude, I, I said it whenever I had Grover on, you know, if you got to be motivated, you ain't got it. If you have to be pushed, you don't have it. If you've got to fucking be told, you know, that it's time to go.
Starting point is 00:52:28 You might not have it, man. And I hate to fucking say that. But if you do have it and it's something that you do want, you're going to have to want it more than fucking anything because that's the level of the game, all right? There's nobody in the NFL that kind of wants to play football. There's nobody in Major League Baseball that kind of wants to play baseball. There's nobody at the fucking top level of business that kind of wants to be wealthy and do business.
Starting point is 00:52:58 These people dedicate their entire fucking lives, every living, breathing moment of their existence to these goals and this is a big problem with the perception of the internet the internet makes it seem like we can just casually want things or sort of want to be successful or kind of want to be an entrepreneur and dude i'm telling you you can't you have to be bought in the game is hard it's not fucking intermural softball it's the world series game seven every single motherfucking day So my answer to you is, is you need to really think about what it is that you want, not two years from now, but 10 years from now and then 20 years from now. You're a young man.
Starting point is 00:53:49 I can hear it in your voice. You have plenty of time to figure out what it is you want to do and go make it happen. But that doesn't mean you have to. That doesn't even mean you should because there's a lot of people. And this doesn't even, this isn't even a bad thing. This isn't even a bad thing. There's just a lot of people that are more comfortable and happier living a normal life. And dude, you've got to be real honest with yourself about what you want because I see a lot of
Starting point is 00:54:19 people jump into entrepreneurship, not really understanding the game that they're jumping into. And bro, it fucks their shit up because now they don't have time for their kids and now they don't have time for their family and their wife doesn't understand because it's just drastic change and all of the shit all because we have these fucking assholes on the internet that want to sell you a course or a mastermind or some sort of book telling you how fucking easy it is it's not easy it is not easy i and i say this matter factly i'm not saying i'm not saying this as an asshole i'm a smart person i have a quarter century plus of experience of business this bro
Starting point is 00:55:03 every single day it's hard for me every single motherfucking day and so turn oh go ahead good yeah so my point to you brother is like you just have to think about what it is you want and whatever it is you want you have to go
Starting point is 00:55:19 all in on it you got to make a decision you got to commit to it and you got to say this is what the fuck I'm doing because if you give yourself an out if you give yourself I can do this instead or I can fall back on this or I could do this, you don't, you won't have it, man. It'll get too hard. So, you know,
Starting point is 00:55:36 yeah, even you saying that I did 75 hard and if you go on the app, I don't know if you can see on the back end, but I've started it and stopped probably 20 times since doing it the first time. And realizing is not that easy and I keep giving myself excuses. Well, here, and I realize. Why don't you do this? Why don't you do this? Why don't you do it again and finish it?
Starting point is 00:56:00 it do it again and finish it do it exactly right and finish it and during that time make it a part of your routine to every single day think about where you want to be and then when you finish it you make a decision about what direction you're going to go because that if you finish it and you do it the right way you're going to be a different fucking human okay yeah and you will have developed a new belief and a new understanding in yourself that you actually actually can do anything you want to do. The power of the Live Hard program is this. It teaches people very simply how to act productively when they don't feel like it
Starting point is 00:56:45 or when it's the last thing they want to do. And if you have that power, brother, to act in a productive forward way, no matter how you're feeling, your chances of being successful at anything increase to nearly 100%. Because nothing can fucking throw you off track. So my advice to you, bro, is to do the program, do it exactly right. During the program, think about what it is you really want. Study up, read everything, chat GPT to death, whatever you got to do,
Starting point is 00:57:21 become a student of the entrepreneurship world. And then on day 75, make a decision about what it is you want to do. And that's, that's because that day 75 is when you're going to understand the power that you have and what your potential is. And your decision making will be different at that point than it is right now. Bro. And I want to say this, you can do anything you want. I have no doubts that you can do it.
Starting point is 00:57:49 I know people, people give me shit. They're like, oh, I fucking tune in and Andy's yelling at me and saying he's better. No, motherfucker. I'm not saying that I'm better than you. I'm saying that you're better than you and you people don't like hearing that shit but the reason I know that is because I am no different than anybody else I'm no different than you I'm no different than any of these people listening it's hard as fuck for me I have to work extremely hard to be productive like the dude on the comment the other day DJ was like
Starting point is 00:58:19 oh for sell it thinks he's the hardest dude in the world no actually the reason I work so fucking hard is because I know I'm a bitch and I got to fucking get the bitch out of me okay it's the truth that's the fucking truth and even you even you saying that like what scares me is when you give that not one year not two year but 10 year time horizon yeah and i'm doing the same thing i'm doing today bro that's like my biggest fear brother that should be your fear years from now and that's my regret that should be your fear how old are you 36 bro it's your time it's your time okay yeah you want dude i'm not saying that from some fluffy ass way all right i believe anybody can but they got to become the person who can do it and that's the first step if you can develop the discipline
Starting point is 00:59:11 the grit the mental toughness the fortitude to make decisions that serve your goals when it's the last thing you want to do there's nothing you can't do you can't be beat you can't be beat a hurricane won't stop you a snowstorm won't stop you the economy won't stop you people nobody can stop you like it's just because you become unbeatable so you know that's my advice bro and and don't take this as i'm discouraging you take this as i'm just telling you the truth because the last thing i want is to be one of these people that glorifies the journey of entrepreneurship to people who it's just not for and then having them be in a worse position than when they started. And that's not what I'm about, bro. There's plenty of people that are very
Starting point is 01:00:03 happy living a very normal life. And to be completely fucking honest with you, dude, a lot of times I really admire those people. I'm just not one of them. And so like, you know, a lot of people will think, oh, you know, because he's done well financially, he thinks he's better than people. No, that's just the result of the actions I've taken. Trust me, the amount of mental strain and the amount of weight that someone like me has to fucking carry is very heavy. And sometimes I look at other people who don't have that journey and I'm like, man, that'd be nice. But like, I'm not like that. We got to be true to who we are and what we are. You know, my buddy Zoltan, who's been, you probably heard the episode when Zoltan was on the show from Five Finger Death Punch. We were sitting
Starting point is 01:00:49 at the house for six hours after the show and I was telling him, I'm like, bro, I'm having a hard fucking time like i don't fit in anywhere i don't fucking get along with people i'm you know i'm always looking for a fucking fight even when there's not a fight i create one and he's like bro the world needs warriors too man he's like you ever think that there's nothing wrong with you and you're just here to do those things and i'm like fuck that makes sense settle up and bro it gave me a lot of peace because i and that's that's another thing the internet does is it takes people who are wired a certain way and makes them think they're broke because they're different than everybody else when being different than everybody else is the thing that makes you stand out and it's
Starting point is 01:01:27 the juice it's the sauce it's the thing that makes you special so don't let the internet convince you either way like you have to be honest with yourself am i an entrepreneur is this what i want do i want to commit this do i want to pay the price and i will tell you the outcome is fucking amazing there's a lot of great things about it people people who say money can't buy you happiness they never fucking had any that's the truth you never hear a fucking rich person say that shit all right But you do have different problems and the problems are big. However, if I listen to the internet, for me, it would take me back to being like everybody else.
Starting point is 01:02:04 And then everybody here that I employ and all these things, they would all suffer. So we have to be very careful to not fall into the fucking slices of acceptability of our lives that the internet provides. Dude, you can be a complete hodgepodge, mix, match, whatever you want. You can live in all these. different worlds bro like sometimes i'm an entrepreneur sometimes i'm a fucking hippie sometimes i'm a weightlifter sometimes i'm a race car driver sometimes you know sometimes whatever i want like
Starting point is 01:02:35 dude there's no fucking there's no mold that you have to fit into and i think people spend so much time trying to fit in these molds that they end up fucking themselves up so so well and that's like another yeah just another like the life stage i'm in with a three-year-old daughter too of like is the thing I need to, because you mentioned your book a couple of times, too, is like the thing I need to go 100% on is that my daughter right now, too. Yeah. Yeah. And not leaving her behind. Yeah. Well, what, okay. What's she going to say about her dad? Yeah. And what am I teaching her now,
Starting point is 01:03:13 whether it's going back to a success zombie or a dad that's a doer, right? Yeah. Dude, you got to figure it out, bro. Look. you need to work on your you need to work on yourself for a minute get yourself get your discipline developed get your grit developed get your get your get yourself in the best possible high level condition that you can and then make a decision because then you know what you're working with and what you're capable of a lot of times when people are in this under because discipline's a perishable skill we all go through times in our lives where we have high discipline low discipline. That's why people who say, well, why do you got to do 75 hard more than once?
Starting point is 01:03:53 I don't know why you got to take a shower more than once. Same fucking thing, bro. Okay? So we have to look at discipline as a fucking thing that goes up and down. And if we make decisions when we're fat and unhealthy and not discipline, of course we're not going to believe in ourselves because our products sucks. But when we take our shit seriously, we believe in ourselves, we are confident, we're understanding what it is that we can do. We believe in ourselves. We fucking have grit and fortitude we've just pushed through some of the hardest shit make a decision then because that's the person you're supposed to be and that decision will lead you to your highest potential outcome we are not here to fuck around man you i'm going to tell you this
Starting point is 01:04:34 i believe that if you stay where you are you're going to regret it i'm just telling you that is your fucking big bro all right yeah so do do what i'm telling bro That's true. Yeah. Go do the thing. Get yourself in that highest mental place. Force yourself through the program, bro. Do not fucking quit.
Starting point is 01:04:58 Make it happen. If you got to be out there three in a fucking morning doing your shit, do it. Then make the decision. Because you're going to know who you are. You're going to know what you're capable of. You're going to be very honest with yourself about what you're capable of. And the decision that you make will be the right one. All right, bro.
Starting point is 01:05:17 That's November 4th. 4th, Nick. November 4th, we'll check back in with you. Yeah, you better call back. Was that seven? 75 days from now? 75 days. All right.
Starting point is 01:05:28 I was wondering if that was going to be part of the call today. Yeah, I'm saying you got two hours ahead. You still got time today. Look, bro, 36 is still time, but it ain't that much time. Luckily, I haven't had a drink today, so I can't still do it. There you go. There you go. Yeah.
Starting point is 01:05:48 go get it bro all right sounds good guys all right thank you do likewise brother thank you guys do likewise brother thank you all right all right he's a good spot yeah he is he at least he's asking himself the question early enough you know most people don't ask till they're too old most people don't even realize because they spend so much time fucking planning Thursday Friday Saturday booze fast or party fast or vacation or time off that they don't ever stop to think like fuck dude what road am i going down i give nick a lot of credit because it sounds like he's going to be very honest with himself about what he wants. And that's something that we lack in today's current social media environment.
Starting point is 01:06:24 They see guys like me who are out there driving nice cars, living an awesome life. You know, and I'm actually one of the few people who actually built something real doing it. But they think that like I got to have that because everybody on the internet's in this weird competition. Dude, most of those people are lying. Yeah, the internet ain't the competition. No, most of those people are lying. The competition is who do we want to become and what's going to make us fulfilled and how are we going to be
Starting point is 01:06:47 happy and what are we what kind of life do we want to live along the way i love the life that i've lived along the way it was very difficult it's very hard but i like challenges i'm wired for fucking fights i'm a competitor okay now i'm surrounded by all these other people who are also hungry who are also competitors i love my life that i've created i wouldn't trade it for fucking anything but i think a lot of people in my life would fucking hate it just like i would hate being like them and that's not me saying they're a loser like a lot of guys get on there like oh you're a fucking loser. Oh, you're telling me that this guy's a loser because he wants to be a good dad and he wants to provide. But, you know, like, dude, these things, listen, it's about what the
Starting point is 01:07:27 fuck you want. And it's about the example that you set. And that doesn't mean you have to make a billion dollars. It does mean you have to be financially successful at some level. But it doesn't mean you have to go be an entrepreneur or you got to do that. Dude, what do you really fucking want? because there's going to come a day where you're going to have to reckon with that and if you're not on track with that you're going to feel bad it's going to be real bad
Starting point is 01:07:52 so I just don't like how all these dudes on the internet make it seem like this oh you're going to get all this freedom and what the fuck are you talking about that's how I know you're lying that's how I know you didn't do it so you know and they don't say the shit
Starting point is 01:08:07 you know why they don't say it like that because they can't sell it how are you going to sell something like this hey motherfucker this is the hardest shit ever it's going to almost kill you 100 times it's going to cause you to want to blow your brains out you're going to lose family you're going to lose friends you're going to be fucking laughed at you're going to get made fun of you're going to be called an idiot you're going to be mocked you're like you got to solve
Starting point is 01:08:27 your problems everybody else's problems and dude it's just relentless and uh not everybody's bill for that 997 yeah 997 sign up it's not yeah it's just not it's just not for everybody man yeah man that's real man that's real it doesn't mean there's something wrong with them The one thing I can't stand is these motherfuckers are like, oh, that fucking guy, you're a fucking loser. How? How can you call someone a loser who's doing okay, who has a family, who loves their kids, who's taking care of shit,
Starting point is 01:08:58 who's setting a good example, they're taking care. There's lots of ways to win, bro. You don't have to be an entrepreneur. And that's one of the problems I have with the fucking internet, especially with all these liars that lie about being an entrepreneur. Okay? Like, I think the takeaway when I'm getting it, what I'm getting is just know what you want and be honest about what you want if you want if that's
Starting point is 01:09:21 all you want that's cool if that's really what you want correct and a lot of people here's what they do and this is what you also want to stay away from they'll start off in life with these huge goals I want to be this I want to create this I want to do this thing and then they start trying to do it and it's really fucking hard and then they get to a point where like there it's just like too much and they quit. And what happens is they start telling themselves this other story to justify their quitting that they tell everybody else. They say, well, you know what?
Starting point is 01:09:50 I changed and I don't really like material things and I don't like business and it's not all about money. And it never was. So why are you saying it now? Well, you're saying it now because you're pretending like you always intended to have this life you're living now when in reality you defaulted and failed on what you really wanted. And that's the most dangerous thing that people do
Starting point is 01:10:09 because then they spend their entire, lies being secretly bitter and happy because they were dishonest with themselves when in reality had they just kept going they would have been where they wanted to go yeah you know hell yeah man but dude that's a midweek pick me up dog yep yep now i'm gonna go to another call so we gotta go yeah man well guys andy that's all i got all right guys we will see you uh tomorrow with ct i don't be hoe show the show yeah we're from sleeping on the flow now my jury box froze fuck a fucker Bull fucker stole counting millions in a cold bad bitch booted swow got her on bank row can't fold Duss a no headshot case closed

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