REAL AF with Andy Frisella - 956. Q&AF: Self-Accountability, Leading By Example & Scaling Without Lowering Standards

Episode Date: October 27, 2025

On today’s episode, Andy answers live call-in questions on how to stop lying to yourself so you can make positive change in your life, how to lead others by your actions, and how to scale your business without lowering your standards.

What's sleeping on the flow now my jury box froze fuck a pole fuck a stole counted millions in a cold bad bitch booted swole got a on bank row can't fold dust a no headshot case closed what is up guys it's handy for selling this is the show for the realist say goodbye to the lies the fictness and delusions of modern society and welcome the motherfucking reality guys today we have Q And AF, that's where you submit the questions, and we give you the answers. Isn't that right? That's correct. So why don't we tell everybody how you could submit your questions and be on the show? Yeah, I mean, if you guys really want to, you know, submit questions, there's a few ways to do it. First way, guys, you can email your question into Ask Andy at Andy Fetella.com.

You guys can also check the link in the description below and submit your questions there for a chance to be on a call-in or If you guys go to the Q&AF episodes on the tube, submit your questions in the comments. Now, if you're new to the show, which there always is new people, this is not just a Q&A show. Okay, we have Q&A personal development on Mondays, and then we have shows within the show throughout the week. Tomorrow we're going to have what's called Cruise the Internet. That's we call a CTI. That's where we put topics on the screen. We speculate on what's going on.

We talk about what might be and what might not be and how we the people have to solve these problems going on in the world Other times we're going to have real talk real talk is just five to 20 minutes of me giving you some real talk And then we have 75 hard verses that is where someone who has completed the 75 hard program comes on the show Talks about how they were before how they are now and how they use the 75 hard program to get their shit together all right if you're unfamiliar with 75 hard you can get the entire program for free at episode 208 on the audio feed it's audio feed only it's not on youtube okay that will give you the entire 75 hard program which is the boot camp the initial phase of the live hard program which is the world's most popular mental transformation program ever in history okay there's also a book you can buy the book is called the book on mental toughness you can get it andyfercella.com

it is not free but it has a plethora you like that word i do like that word of extra information that you will not find in episode 208 so if you're like me and you want to know the nuts and bolts and the ins and outs and the whys uh the book is probably a better option we have trouble keeping in stock so it must be pretty good um again you get that at andy for sell it now we do have this thing on the show that we call the fee and it's just very simple all right if you enjoy the show if it teaches you something if it makes you laugh it gives you new perspective do us a favor and don't be a ho share the show all right what's up hey how's it going good yeah yeah i've been waiting for this for what this why make people better oh he's been

waiting yeah i do want to remind people uh the amazing people that we do have this promo going on right now with the form energy drinks okay we went to 7-11 we came we saw we conquered and we did a great job all of us and uh now we're on the second phase of this and again like I said last week we're doing buy one share one so if you took advantage of the dollar deals at 7-Eleven we're asking this week that uh you go out you make some people happy you make some people smile and uh video that shit tag me in it all right and then at the end of the week probably beginning of next week we're going to award some kings and queens of dollar days all right and i can't tell you what that's going to be

but it's going to be awesome so buy one share one all through this week and uh let's see how many people we can make smile all right yeah there's a special deal on the grape grape ones yeah free buy one still one buy one still one yeah yeah break even what's going on though man nothing dude yeah Another beautiful, beautiful fall day here in Missouri. Yeah, man. It got cold and started raining. Yeah. Out of nowhere.

Yeah. Well, I mean, it's Missouri, bro. I tell people that all the time about Missouri. Like, dude, I love it here. It's great. But, like, we get all the seasons. And the day. Yeah.

Yeah. Yeah. I'm convinced Mother Nature is a black woman. Why you say that? Because she's always pissed. Yelling at us. Don't want nobody to be happy. Yeah.

You know. Wait, it's the way. I can't sit. You got to go home. I'm coming to your house, bro. No, man, but guys, yeah, it's Q&A, man. We got some write-ins. We're going to do some OG write-ins.

We've got some really great questions here. Yeah, we're actually recording this on Sunday. We usually record it at the end of the week, but we had Artae Syndicate here. Which was great. Oh, dear. Dude, that was awesome. It was great. A lot of great people, man.

A lot of great people. Really awesome. Packed a couple of days. Yeah. It was really cool. Yeah, so we weren't able to record on Friday, but that's why we don't have the call-ins today. So we're going to do some write-ins today. We're going to get some right-ins, man.

We're going to make some people better. Guys, Andy, I got three go-ins for you. Let's kick these off. Yep. Guys, Andy. Question number one. Andy, a few episodes back, a young man called in talking about his dad. And during his description, I caught myself thinking, what the fuck?

That kind of sounds like me. It wasn't one of my sons But a lot of what he said Hit close to home I'm 39 58 330 pounds I was medically separated

From the army About 10 years ago But back then I was in the best shape In my life 211 pounds of pure Fuck around and find out When I got out

I had no plan B Married at 17 with four kids Life has always been an uphill battle Mostly from my own choices I've been listening to your show Since 2016 so I know exactly where I've dropped the ball and what needs to change. My biggest problem is discipline.

It's a tangible skill and somewhere along the way I lost it. Now I'm finally taking steps to make a lasting change. I've started 75 hard and launched a dog training business I'm passionate about. Right now, I'm still working the 9 to 5 while building my dream, but I struggle to stay focused at work because my mind's on the business. At my age, I'm trying to make the most of what I've got left and start living life for me now that my kids are grown. Any advice on balancing the grind, building my dream, and maintaining discipline would mean a lot. Side note, I know I'm a fat fuck right now, but I'm an active fat ass.

Bench 345 hit the gym and can still outrun some of these teenagers. I just love food too damn much. Number one, you can't outrun shit, okay? First of all, don't fucking lie to yourself. You ain't running shit. You're 5-8, 350 fucking pounds. You're going to die if you don't fix your shit. Okay?

That's the truth. Quit lying to yourself. Quit saying, oh, it was 211 pounds back in fucking, you know, when Jesus was alive. No one gives a shit, bro. Okay? And you're attaching your identity to what you used to be, not what you could be. And the way that you say it shows that. I'm trying to make the time the best of what I have left.

Bro, you're 30 fucking nine years old. You're still a fucking kid. Okay? What the fuck are you? talking about all right if you don't get your shit together bro you're gonna fucking die you got like a year left or two years left if i were you i'd be completely focused on that because without that you don't have a training business you don't have balance you don't have a family you don't even have kids because you're going to be in a fucking ground so my advice to you would be to take that more

seriously than anything else in your life and as you get that in change and you get that in in line you are going to become way more effective in everything else and i know you say you know this well if you know this so much to how the fuck are you so fucking fat okay let's be fucking real bro you need to tell yourself the truth the truth is this doesn't matter what you used to be doesn't matter where you came from doesn't matter what you used to think what matters is what you do from this day forward and if you don't take care of that problem of being that little and that fat uh you got a big problem you got a big problem on your hands bro you know you ain't oh i'm gonna outrun the no you can't you can't go do it let's see it let's see the video tag me in it you're

full of shit all right so before we talk about balance and uh you know how do i balance the grind and this and that bro you need to grind some of that fat off your motherfucking body that's the truth oh okay so uh and by the way and people get mad when i say this But you know what, dude, it's the truth. People judge you on your physical appearance. Your success in life is going to come down to what people perceive of your presence when they first meet you. Okay. And if you walk in, you're going to train somebody's dog and you're fucking just as wide as you are tall.

Yeah, you're going to get some clients, but you sure is fucking going to get the premium ones. The premium ones are going to look at you and they're going to say, this guy doesn't have a shit together. And that's what people who are in this condition do not understand. You are judged. This is real. That doesn't make it right. Maybe not. but we don't deal with maybes we deal with what is and what is is that you have a big problem

and it's in your fucking self and um you know I think the rest of the answer is irrelevant until you fucking get your shit together that's the truth do you think that's a thing with I mean I think I think it's bullshit that people say oh I can't balance all if you're really doing 75 hard and you're really doing live hard you are much more effective but everything else that you do in your life that's just the truth so it opens up time It shows you how ineffective you are. And the balance aspect works itself out because you're coordinating your day every single day. You're not floating through.

You're not taking it by chance. You're intentionally living day by day by day by day. And the fact that, you know, you let yourself go, you know, you've lived a long time just floating in the fucking wind. Okay. So don't feed me this bullshit because I know about, oh. Ask me how I know. Yeah. Right, right.

Bro, I was fucking 350 pounds too, dude. You know what I'm saying? This isn't like some dude who's just naturally ripped. up here belittling you I'm telling you the truth as if you're my homie if you were my homie and you were sitting right here I'd tell you that so um yeah man uh you're lying to yourself that's what it comes down to i think the discipline thing's very interesting like especially to hear from somebody you know being in the military that's all it is is discipline right like you got you know people are telling you when to eat when to work out how long you're working out right

And so, like, you know, is it, is it, how important I guess, I mean, I guess that's the whole point of 75 hard, live hard is like developing, having that system that holds you accountable and keeps you in that. Because I think most people are, I want to say inherently super lazy and undiscipline. I don't think that's like a unique thing. You know what I'm saying? Most people are just really good at telling themselves what they need to hear and talk themselves out of what's going on. This is the whole concept of the bitch voice and the boss voice. This dude's bitch voice owns him. It owns him.

Owns him. And the results speak for itself. And until he balances that out, nothing's, it's going to get worse and worse and worse. Where are you going to be at 43? You know what I'm saying? Yeah.

Like, I don't know what to say to that. Oh, yeah. Bro, that's real, bro. That's real. Address that then right back back in. Yeah. Yeah, you need to lose 150 motherfucking pounds.

What do you say? 5-8-3-30. Yeah. You need to lose 150 fucking pounds, bro. And you need to do it right now. are you going to be fucking dead that should be your number one priority we all think oh it's no going to happen to me no you're exactly what happens to you're a walking fucking medical nightmare bro and you're about to fucking learn that so you better fix it i love it bro i love it

i don't want to talk about his business no bro it's real man it's real it's real it real that's real shit man um and bro by the way kind of example are you setting for your fucking sons said that stung it should sting should sting you know what you're telling your sons you're telling your sons what everybody else tells her sons by the time it's 40 you know your life is over bro that's such bullshit it's such a bullshit lie yeah it is what it is man you better fix it i love it man i love it now this is going to be a transition but stay in in line with this uh let's go to question number two yeah this is this is i'm interested in your your your on this. Guys, any question number two? Andy, thanks. Thank you for all the work you do.

The time, effort, energy, intent. My life is a complete 180 now. I went from 375 pounds to 225 pounds in two years. I have changed my life. Saved my marriage. I can see my you know what now. Yeah. It's been absolutely amazing. My coworkers have been treating me differently in a good way. I feel better, breathe better, sleep better. Everything has changed. Here's my problem. I have been noticing that I have been building some major resentment towards the people

around me. For one, because not one of those motherfuckers said anything about me being a fat, lazy piece of shit. Secondly, and what's really bothering me is now I can't help but to look at them like fat, lazy pieces of shit for not wanting better for the shit. themselves. I do my best to be a good man. I'm not an asshole, but it's getting really hard to respect the people around me when their standards are so low, even with seeing everything that I have achieved. Any help working through this would be appreciated, brother. Well, this goes back to

the first question. He's telling you right there, the second guy, how people look at people like the first guy. Yeah. That's how they fucking look at you. Yeah. Okay. People that have their shit together people who are winning people who quite honestly hold the fucking keys to your opportunities look at you and think that so back to the first guy yeah you need to listen real close um as far as the resentment goes no one's going to tell you're fat bro it doesn't happen um and if we're being honest had they told you you were fat you would have cried about it you know you would have felt sorry about it you would have said that guy's a fucking asshole and you probably would have just brushed it off as that so let's be real we people don't tell the truth

when it comes to that because it feels rude it's not rude the truth that's actually kind it's actually a kind hard truth okay and those things can exist together if you really cared about someone and you really really really wanted them to improve you would tell them the things that no one else would tell them but we don't live in a kind world bro we live in a scary world. We live in a world where people don't want to tell people the truth. We live in a world where people don't want to tell themselves the truth, okay? So you can't get mad at people for not telling you that you were fat. They're not going to do it. It's not going to happen and can knock them for that. And if they had, you would have fucking thought they were a piece

of shit. Yeah, right. So you were in a different place mentally then. Now you're second guessing it. But the other part of the equation, I think is a natural part of getting your own shit together you start to look at people different you start to see people different you start to understand how easy relatively it is to handle that part of your life and you start to look at people and think what the fuck is going on with this person that they won't take advantage of the opportunity they have to get their shit together and that's a natural reaction but just like them to you you don't want to walk around being like hey you fat fuck like You need your shit together.

Right. But that could sound, that could sound differently. You know what I'm saying? That could sound like, hey, man, let me talk to you for a second. Yeah. Here's the deal. I care a lot about you, dude, and the reality is, going back to the first guy, you're 30 fucking nine years old, man. Like, let's go over here and look in the mirror, all right? You're just as wide as you are tall.

Do you think this is healthy? Do you think this is going to provide you with a fulfilling life? Are you happy with yourself? sometimes they'll say well yeah no they're not they're not there's not a single motherfucker out here and this has been the biggest lie that's been told for the last fucking 15 years this body positivity nonsense there's not a single person out here that is three four 500 fucking pounds that looks in the mirror and says I love me for me that's bullshit I've been fat bro I know I pretended to like it and at the end of the day you have to

understand that about life. No one cares about all this shit that you tell yourself, oh, I could do this or I could do that. Most of the shit you can't even do. Let's be honest. You're telling yourself that you could still do. If you really think you could do the shit at 330 pounds that you could do when you were 211, let's see it. I want to see it. Because you'll be the only motherfucker ever in history to do it. Okay. But yeah, dude, you know, pulling someone aside, having a real conversation with them in a caring way can go long way and they may not change at that moment but they'll remember that when they do change they'll say man you know what andy was the only motherfucker that told me anything like that and

eventually they'll appreciate you for that it's like having a hard coach right the coaches i hated the most growing up now that i'm older i look back i'm like man that dude actually care and i'm thankful for that and i appreciate that care that's right dude and i hated them during during the time when they were coaching me so you know and that goes for leadership and a lot of people aren't mature enough to handle hard coaching because they take it personally, but, like, dude, those people aren't built to be around winners. That's the reality. So, um, so yeah, man, uh, I understand the natural way that it skews your view because

I definitely have the same thing. But here's the thing, dude, the right people will follow. The other people won't. And this is what we talk about every single day about personal excellence being the ultimate rebellion. When you hold a standard, when you live in. standard when you show people not tell people what it looks like eventually people get tired of their own shit and they say hey how do you do that what are you doing can you show me what you're

doing can you can you can you i want to get better and and when they start doing that that's when they change there's not a single person on this earth i don't care how good of a motivator they are or how good of a how much logic and and common sense and truth they bestow on someone it doesn't matter if it's me or if it's Tony Robbins or fucking the greatest speaker or motivator on the fucking planet bro people will not change until they are ready to change so present the options be open to fucking helping them but understand that it shouldn't drive you crazy if they do nothing that's their responsibility and your responsibility is just to live the standard and the right people will come and the wrong people will you know might not and and you know those people will become

irrelevant in your life let's talk about mindset in the in the sense of humility too right like how important is it for for this person to remember like bro not that long ago you were there too well i think that's i think that's that's the the basis of empathy around those situations right yeah um i think you know dude i really connect with people that are overweight like when somebody's really heavy i i know what that's like bro and i know how miserable that is and i know what it's like to be a prisoner in your own fucking body and literally look in the mirror and fucking hate fucking hate it. So I definitely you know empathize with

that but I also know that coddling those people ain't gonna fucking change it. You tell them it's okay they'll go eat a motherfucking cheeseburger and they'll say oh it's okay you know it's not that bad you know I'm not that bad you know I let us on yeah they get second they get six beers in and they go and look in the

mirror in the fucking bar bathroom and they're like oh look all right yeah I look pretty good and they suck in you know they wear the same shirt every where they go the same outfit thinking it makes them look skinny and they're fooling people he ain't fooling nobody bro you look like shit you just got to you have to fucking address that and not only do you look like shit you feel like shit because you know you could be controlling it which is driving your confidence your self-esteem your your your fortitude

your you're your all your belief in yourself everything that matters that brings all the good things in your life are suppressed when you're not controlling what it is that you can control because when you're not controlling things you're in chaos when you're in chaos you have anxiety When you have anxiety, you usually have a lot of stress. When you have a lot of stress, that leads to depression. It leads to the lack of belief in yourself. It leads to all these other dark things. So it starts with controlling the things that we are control of, which are very simple things,

that actually dictate the majority of the quality of our life. What you drink, what you eat, how you move, okay? What you put in your brain, who you associate with. These are things that you are always in control of. And those things, when controlled, produce the best outcome that you can create for yourself. And when you create the best outcome for yourself, you end up in a situation where other people are offering you opportunities because very clearly this person can handle their own responsibilities of self. All right. So people can lie and they can say, oh, it's okay.

You know, I'm happy at 380 pounds and this and that. If that were true, then why the fuck are all these fat activists out? here on ozempit now why have they all lost 200 pounds if they were so if lizzo was so happy being a fat pig then why the fuck is she down all this weight which by the way congrats to her i think it's great okay but they were lying to you and you have to understand that you have to understand it we've been fed a lie it is not okay to walk around in a body in a life that you are totally unhappy with because you refuse to control very basic things and when you really think about it you're losing you're losing in life to inanimate objects you are losing to a fucking

beer a bottle of beer you're losing your life to a thing that literally just has no life no being no energy and it's beating you how fucking weak is that how weak is it to for a pizza or french fries or peanut butter to control your fucking life that's the weakest shit in the world okay so until you start controlling these things until you start getting pissed off that you're losing to inanimate objects you're not going to feel better bro and you're certainly not going to look better and you're certainly not going to get the opportunities that you could get and ultimately i give this gentleman a lot of props for taking control of what it is, but like, we can't force that on people.

We can only show them the way. So keep showing them, dude, and what you're going to see, because this is a new thing for you is if you maintain it over the course of years, almost everybody in your life will follow, okay? When I lost 110 pounds in 2016, when I first started getting my shit together for real, you know, all of us around here, around first form were a little chubby. Okay, let's be real Now my brother's gotten in shape

Now all the guys have gotten in shape Now my dad's lost 40 pounds My mom's lost 100 pounds Everybody in my life has gotten better because of that Okay, and that's what'll happen to you If you've given enough time But it's not gonna happen immediately And you can't let it rub you raw

Because it'll drive you fucking crazy And distract you from what you need to do So just keep leading the way The right people will follow Some won't And, you know, two, three years from now, you're going to look around and all your friends are going to look different. All your family's going to look different. Everybody's going to be healthier.

And they're all going to be, they might not say, hey, you inspire me to do this. But, dude, it's going to be very clear that what you did changed a lot of people around you. And that's a very, I think that's the most noble thing that we can do, especially as independent, strong people that want to lead in fixed culture. We have all these people that say, oh, I want to, the world sucks. Society sucks. Well, have you looked at fucking mirror, bro? You look just like everybody else. You're just like everybody else. You're not special. You're just like them. So when you look in the mirror and you see what you see all the way out there, can you not tie together that you're the fucking problem? All right? We have to fix these things in ourselves for the things in the world to fix themselves. And it's not the government. It's not Trump. It's not, you know, a vote. It's not Israel. It's not fucking. in Ukraine, bro. It's not the racial division. It's that we all live like shit. And if we all lived better and we tried harder and we lived the standard, everybody would be happier, healthier, more productive, which changes culture. And politics is downstream from culture. So when culture is

strong, independent, non-dependent on them, the world changes. Okay. But that can't change until you look in the mirror and see what you think Americans should be. That's the truth. So, I love it, bro. Yeah, you're setting the example, bro, and I commend you for it, but you can't get upset that people don't follow you right away. A lot of people probably think, you know, just where he's going to gain it back, which is the point of, you know, you got to maintain it.

Yeah. Bro, so 2016, you love, what, like, what was the moment for you that made you, like, fucking get with it? Well, it all came down to, to, I understood that me, not living at two things. One, I wanted to win. And I don't see anybody at the, the top that's fat yeah okay I don't see anybody at the top that's fat period all right

and I don't come from special circumstances so I knew I wasn't getting some sort of fucking special boost to get where I needed to go so I knew and I recognized that for me to get where I wanted to go I had to be my best self and I think that's the biggest misconception that people have about winning and success you are not good enough I am not good enough not good enough not None of us listening are good enough to win unless we are our absolute best. That's how competitive this game is. There are going to be people who handle their shit much better than you that are going to get your opportunities. And people don't connect that.

They think, oh, that's, that's not actually true. It's what's on the inside that counts. No, it's not. The inside does count, but the outside counts too. And when you start telling yourself, it's only about the inside, dude, it's again, it's a lie. It's just a fucking lie. Robert Green talks about this in the 48 laws of power, all right? You have to understand reality, not what you wish reality would be.

You are judged. How you look matters. And if you don't think so and you subscribe to the other way of thinking, you're going to be very limited in what you can do in your life. And you're also going to end up with a lot of regrets about what could have been and how I could have lived and what could have happened and what kind of example did I set. And those things are going to eat you up, dude. you know this 39 year old guy the first question really bothers me dude that guy's that guy's

fucking straight up lying to himself you know what I mean yeah so yeah man um you got to set the example you got to live it and you got to live it forever and that's the change it needs to happen in this country and people abandoning their responsibility as an individual is the reason that we're in the situation that we're in 100% bro I love it man I love it Let's do a third and final question, guys. Guys, Andy, question number three. Andy, 14 years in, I didn't build this business to be an employee in my own companies. How do you scale without losing control, standards, or loyalty?

What steps would you take to build a self-managed team you trust to run it right? Well, I mean, if everybody, if it was easy to scale, everybody would scale. It's very, very hard, okay? I don't know how many employees, does he say how many employees? Negative. Okay, it doesn't matter if you have three or five or 50, 500. It answers is still the same. It's the same answer that I gave.

And the second question, number one, are you living the standard? Are you living it every day? Okay, because here's the thing. You might think you can fool your employees. You might think you can fool your kids. You can't fool either one. They know if you're actually doing it or you're not. not doing it and if you come in and pretend it's not going to work no matter what all right so let's

throw that out the window and let's say you are living the standard how do we scale well number one you've got to take your key reports and you have to consistently work with them every single week about the standards we have to communicate about the standards we have to speak in that standard language we have to everything every action everything that we take should be tying back to the core values of the business that you you that you have set. If you don't have core values, you need to set them and you need to speak in that language to your employees, which means every action that we take, every action we don't take, every hire that we make, every time we fire someone, every time we make a move, these all

have to be tied back to these guiding principles of what our value system is. And if you're not doing that on a consistent basis, the culture can't live and breathe and exist inside of your company, all right? So the difference between a really great culture and, and a really bad culture is putting some shit on the wall and never talking about it again or putting some shit on the wall and making it your only conversation that you ever fucking have about everything that you do. That's the difference. Okay. And those values have to be lived by you to the best of your abilities. And by the way, you're not going to be perfect. You're going to fuck up. And when you fuck up you got to be able to own that and say hey you know what i fucked up the purpose of value

system isn't to live perfectly all the time is to let them guide you so that you understand that when you do make mistakes this is where you made them and i need to correct them which keeps the culture in line if you don't have a strong culture it's very hard to scale and hold standards all right and the reason that most people can't scale is the exact reason that this this guy's putting out they put all the systems in place to scale but the standards at the top get watered down by 20% at every level that you see downstream, okay? Like depreciation. It's just, yeah, it's just, it's just, you know, it's like the game of telephone, bro. You whisper in the guys here next to you one thing, and by the time it gets

all the way around, it's something completely different. And that's the same way with standards over the course of time if you don't make them a living, breathing part of your communication that exists all the time. All right. So when you have a strong culture and your key reports understand what I'm talking about because you work with them day in, day out, day in, day out for years, eventually those guys start to embody the culture exactly as you would. And then that makes scaling much, much easier, okay? Everybody wants to hire this out and you can.

You can hire it out, but you're still going to run into the same problem. You're going to run into the problem of people who are. aren't the culture people of your brand doing things that aren't in line with the culture of your brand and you're going to constantly be dealing with this issue. So it's kind of like, it's kind of like the idea of cleaning your house, all right? It's a lot easier to pick up your shit right after you eat and put it in the sink or put it in the dishwasher than it is to let the shit pile the fuck up to the, to the size of a mountain that you don't even want to look at because you understand how hard it is to fucking

clean okay that's the difference a little bit every single day is a lot more than a big reset every 60 days yeah right right right right that doesn't work so because what that comes across as is basically oh the bus he's fired up today and uh you know tomorrow he'll go back to his normal self and so they don't they don't ever listen so it has to be in every day you have to live it you have to breathe it you have to embody it and the only way for that to get spread is for you to help other people people embody those things and eventually you'll have a great leadership team like we have here that helps the culture flow downstream. I would say that most of our people that work for me in some way, shape or form, no matter what company, are handling their shit at a pretty high level.

Now, are there exceptions? Absolutely. But they're very rare. Yeah. Okay. And those people really never last. Okay. And that's the other good thing about having a strong culture is that it weeds out the people very quickly that do not fit. Once you have it set to where it's living, breathing, and it's part of the system, everybody in the company knows when someone comes in that doesn't fit. And that person knows too. They feel it. And then eventually, you know, they wash out. So it protects you from the cancer and it protects you from the negative by having that strong culture. So when we talk about scaling, you have to understand. Yes, plenty of businesses scale. And plenty of businesses are okay because maybe there's,

in something that makes enough profit to where they don't have to worry about holding these standards, right? Like if somebody's subscribing to a tech platform and there's really no communication with any of the employees at all, you're going to be able to get away with a little bit less standard because the products, what's people want and they're buying it. And, you know, you have more freedom. Unfortunately, for most of us, we exist in businesses that require strong culture for us to grow. And even if you have a company that doesn't require and you add it to it, you're going to have a

much better company than what the other companies have. So there's never, and there's never a company that won't benefit greatly from having strong culture. And it starts at the top. And it's a consistent message that you have to fucking communicate in all the time. Okay. When you're correcting people, like I said, when you're hiring people, when you're firing people, what decisions you make for how you're going to grow, how you're going to promote people, who's going to be the leaders? All of these things should be culture driven,

including how you reward your people, okay? And if you want fucking great culture, you reward people for embodying great culture. And that great culture will allow you to scale at a much better rate with higher standards than any other thing I could tell you to do, okay? I want to ask you this,

and maybe I'm thinking too much into it on this, you know, but on this, like I didn't build this to be an employee, employee in my own company's right and I've heard you say you know I am an employee of my company you know I'm saying you made this like separation like yeah everybody obviously knows your position here right there's no doubt about that but it doesn't feel like that feels like you're a part of the team well because I recognize that I have a role just like everybody else has

a role yeah and that's the biggest mistake that you know CEOs and owners and operators make they think that the employees work for them when in reality you work for your employees, okay, because you're responsible for their well-being. You're responsible for their success in life. And if you don't take that seriously as a leader, they're not going to take you seriously as a leader either, all right? So you have to give a fuck. Otherwise, you, by the way, this is a great point that you bring up because without this

point, none of that can even exist. Right? So like the way I look at my role here is, you know, Sal operates to operating, you know, Jason operates operating. My role here is to go out and do what I'm good at and run the things I'm good at. And then, you know, go around and be what you would call like the chief culture officer and, you know, talk to people, find out where the holes are, find out what they need, what they don't need, what the problems are and fix those things as you go. And I look at that as just like me, that's my or in the boat. Like I've got to, I've got to handle that part. And that part,

while you know I guess you know you would consider one of the most important parts I don't value it more than the guy in the backpack in the box because we it takes a tremendous amount of humility at first right but once you get over that and you're like okay well this is just my role then you earn the respect of your teammates and your teammates are your employees I don't look at employees as employees I don't think I don't I don't know maybe maybe some Maybe some of my employees look that way because we have so many that don't, you know, there's some that don't know me. You know what I'm saying? But I think any of the people that I'm in contact with on a daily basis know that I give a lot of fucks about them. And it hurts me when they decide to leave, bro. Like I feel, I don't look at people. When we lose a good employee, I don't look at it like, fuck them. You know what I look at it like?

Man, I fucked up. I failed that person. I failed that person as a leader. You know what I'm saying? And that's the difference, I think, between great leaders that they're. team respects and goes hard for and leaders that you know have people that come in and clock in and clock to fuck out and go home you know what I mean yeah bro I think I think that's that's so fucking important they're just like it's another war in the boat because it doesn't

matter how good you are at being the chief culture officer if nobody packing the box right it doesn't matter it's it's I I think when you first start to have a business you know you kind of want that prestige and that that um here's my name plate says i'm the boss that's right right but that's not really what makes a boss what makes a boss is doing the things that i just mentioned it's giving a fuck about your people it's doing the best that you can it's recognizing that what your role is in executing that role for the benefit of the team and it doesn't matter if you're the chairman like i am or the CEO or you're the brand new guy in the back you know what I'm saying.

We are all a part of the team and we all have to row and if we don't all row, we can't fucking win. And that's that. I love it, bro. So, I love it. I love it, dude. Guys, Andy, that was three, bro. Yep. That's a hell of a way to start a week off. Yep. All right, guys

well, listen, let's go out. Let's make this happen. Don't forget to share these form energies. Tag me in them and we'll see you tomorrow with CTI. Don't be a ho. Show the show. Now my jury box froze Fuck a bull

Fuck a stole Counted millions in a cold Bad bitch booted swow Got her on bankroll Can't fold Duss a no Head shot case closed Close