REAL AF with Andy Frisella - BRAND NEW INFLUENCER, PART 2: A Checklist for Social Media Mastery, with Andy Frisella - MFCEO286

Episode Date: February 8, 2019

If you’re overwhelmed by what you think you need to know to master social media influence…relax. If you feel confused about what exactly you’re suppose to do to achieve massive results on Instagram and other platforms…don’t sweat it. In this episode, I boil everything down to the nuts & bolts & give you a simplified list of dos and don'ts. If you take seriously what I tell you & put it into practice, you’ll become the kind of influencer that generates massive amounts of impact & income.

I can stack them hundreds to the roof. I ain't stopping till they stack to the moon. Without me, my family wouldn't have food. Anybody going against me gotta lose. What is up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host. And I am the motherfucking CEO. Sitting here today alone, except for my substitute producer Adam because Tyler is busy. He's too busy for me now. He's getting big time Hollywood. You know you guys made him a little social media love and now he can't do my podcast anymore. So I got Adam and Adam's better anyway. You know why? Because Adam doesn't speak very much and I like that. But I'm just kidding, dude. Yeah. So I was kidding about the speaking part. I was I wasn't kidding. I don't know what the fuck I said anyway. All right. So as promised,

this is social media week. And today we're going to have a short, very condensed version of the do's and don'ts of social media. All right. Before I get to that, I got to share a story with you guys. Today, I started my day by going to my new doctor because my old doctor actually fired me. I've never been fired before for anything, which is weird. But he fired me because I refused to go to his office and sit for literally, and I'm not going to exaggerate here, for an hour. So if I got there at 2, I had to sit there for an hour before I ever saw anybody. I had to sit in the room for another half hour. Okay, so I don't like going to the doctor. And this is why the medical profession

is getting replaced by independent concierge medicine, all right? So that's a different fucking subject. But when I fucking want to be seen at two o'clock, guess what? I want to walk in and be in the office at 201, you know? And that's the mentality of doctors today. It's their time.

It's not, my time is more valuable than your fucking time. And that's how people need to look at it, whether it technically is or isn't. In my case, it technically is. It's more fucking valuable. That's a fucking fact because my minutes earn more than his minutes. But if you're in business, you should be treating every single person as if their time is more valuable than yours. It should be something that you consider. But that's not even the story I want to tell. I'm just giving you context as to why I got fired. So he did send me a letter in the mail and say, I don't want to see you in my office anymore. And I said, thank you. And I moved on. But today was my first visit to my regular doctor. My regular doctor wants me to come in every Tuesday and Thursday for IV drips and vitamin drips and all this glutathione and all this

really good stuff for you. Today was my first day going. My business partner, Chris, which you guys hear a lot about, but never actually hear from, lives about a mile away from me. So he picked me up. He goes to the same doctor. We went down, got IVs together. It was really cool. We got to talking and I got a question in my DMs literally while we were driving in the car. And it was like a total fucking bullshit question to start with. All right. Uh, it was like, Hey Andy, like, does this work for your business? Or what do you think about that? Look, motherfucker, I ain't your fucking business therapist. All right. My time is given to you through my fucking channels, through my podcast, through my social media content. And if you want to get more involved, I have the RTA syndicate, which you can follow on Instagram.

But I don't just like answer these questions. And dude, I responded back with with like this link that I send to people that basically tells them, like, go to Google and fucking find it. It's like a joke link. It's like, let me Google this for you. It's a funny little thing that we do. But the point of the matter is, so I told Chris about this, and Chris is like, dude, what the fuck is going on these days

with these people who want to be entrepreneurs? And I'm like, dude, I don't know. They're fucking lazy and they're disrespectful of your fucking time. Okay. Let me explain to you how it was for everybody else who didn't grow up with the fucking internet and Google and mentors and podcasts and YouTube and all this shit that you fucking motherfuckers have right now that you don't utilize. If you cannot Google shit on your own and find the fucking answer on your own, you do not belong in fucking business. All right?

And don't be texting or DMing or asking people who you look up to these stupid fucking questions. It's disrespectful of someone's time. It shows that you don't have what it takes to be in business, to be completely fucking honest. All right. And why would you want someone to tell you the answer when that's going to handicap you long-term? It takes away where you're going to gain skills. All right. You're going to gain skills by learning shit on your own, not by being told what to do by, from someone who already did it. And that is the fundamental fucking problem with a lot of you motherfuckers right now. Okay. Here's the deal. I didn't have fucking Google. I didn't have fucking mentors. I didn't have fucking the

internet. I didn't have podcasts or YouTube or all this shit. You guys have more resources to win than literally anybody on the face of the earth. And what do you choose to do? You choose to be fucking lazy and email people shit that you should go out and figure out on your own. All right. You guys are whiny. You're fucking entitled. And that's the truth. Now, if you want to be successful, and by the way, I didn't say millennials, I'm saying fucking everybody. And if you don't like it, I don't care because it's the fucking truth. The truth is a lot of you guys listening right now don't have what it fucking takes to be an entrepreneur because you're not even willing to go out and learn the shit on your own. You're going to look for everybody.

You're going to buy everybody's shit. And guess what? None of the stuff that you go out and buy is going to do the work for you. And a lot of you guys are like, well, why do you always talk about doing the work? Because none of you are willing to fucking do it. How many of you are willing to go for fucking three years with no paycheck? The next seven years for $695.

Live in your first fucking store for two years. How many of you are willing to do that? And how many of you are willing to move back home with your parents after fucking seven years of starting your business? How many of you are willing to go back to making zero dollars after you were making seven figures because you want to reinvest in your company for two fucking years? Yeah, that's right. I started making money and I had

to go back to making zero money. How many of you are willing to put everything else first and yourself last in order to win? And I want you to really fucking think about that because the truth is there is a lot of opportunity for great employees to make a lot of fucking money. And right now in entrepreneurship, there's tons of people that think they are, but they actually aren't. All right. If you're not willing, and I'm being very literal here, very little literal, I'm not fucking ranting. I am being literal and I'm telling you the truth. If you can't go to Google and you can't find the answer to a simple fucking question, and instead you choose to ask somebody, you choose to take their time. You choose to disrespect their time and their knowledge to get it for free. You don't have what it takes to fucking win in business.

Period. Go out, use your fucking fingertips and your fucking eyeballs, Google shit, and stop getting in my fucking DMs asking me bullshit questions. I answer every fucking question in one of my platforms that you could possibly have. And if you're too lazy to go find it then fucking don't be in business if you're too fucking unwilling to make sacrifice then don't be in business if you're too willing to get paid first and be an instagram baller and not deal with actual shit you shouldn't be in business okay and i could go on and on and on. But the point of the matter was I'm sitting here talking to the dude who's been with me since literally fucking way before day one of business. And we're laughing. We're like laughing at this shit. Like that's what, that's what you got. Like, dude, have some fucking pride, earn some respect from people

who have a little bit of shit going on because when you do that shit, you don't gain respect. You get giggled at. Like, what the fuck is this? Like, what the fuck is this? Okay. So that's my little fucking story for the day. If you don't have the ability to go out and find the knowledge in today's world of the answers that you need, you don't belong in business. You belong working for someone. You belong working probably at McDonald's, okay? And just stay there. That's the fucking truth. Now, if you work at McDonald's and you're going to move up and you're going to be a manager and you're going to move into fucking franchising, blah, blah, blah, blah, blah, respect. If you're only capable of cooking great franchising, blah, blah, blah, blah, blah. Respect. If you're

only capable of cooking great French fries and that's all you can do and you're doing the best you can, respect. But if you're a motherfucker who has all the capabilities in the world and you're not even willing to do shit about it to make it happen, you should fucking be broke. You should be a loser. You should be someone who's an underachiever. That's reality. Okay. So moving on. That was my rant. Motherfuckers. Here's the deal. The do's and don'ts of social media marketing in this day and age. Last episode, we talked about how the rules of social media are changing and we gave you an A to Z guide on how to become a superstar social media influencer. And if you haven't listened to that podcast, the one directly before this, you should go listen to it first because this is going

to complement that. This is going to be a supplement, so to speak. All right. And what I realized after recording is because we went into such a deep conversation, I thought maybe some of you guys got lost and overwhelmed what the actionable items should be. So this is why we're going to do do's and don'ts today. It is not the entire podcast. It is basically reading the cliff notes. But I promise if you go back, you're going to get way more out of this. You should listen to one and then listen to the other one. So let's start with the don'ts because I don't want to take up all of your time because guess what guys?

I respect your time. I respect your attention. I'm not going to fucking take useless. I'm not going to take your time with useless shit and reference that back to my first fucking part of the podcast. All right. The do's and don'ts. Don't number one, don't try to copy someone else who's been successful in social media to this point. And don't think what influencers have used and the techniques that they've used to get big still works today. They are doing

what got them there and what got them there is not going to keep them there. People don't realize that. So be very careful who you're watching. Be very careful who you try to emulate. And to be honest, you shouldn't be emulating anybody. You should be figuring out who the fuck you are, but definitely do not think that doing exactly what fucking huge large scale influencers are doing is going to work for you because it isn't. Okay. That's don't number one. Don't number two, don't think that companies are going to continue to value the number of likes and comments and not understand that they are looking for focused, engaged content. Companies might be a little bit behind the curve right now, but they are going to smarten

up really quick. You are going to see big, right now, by the way, what I've talked about these last two episodes, you're going to see the opposite happen of what I've talked about in the two episodes before what I'm talking about in the two episodes actually happens. What I mean by that is this, a lot of big companies right now are not active in social media marketing and they are looking to get active in social media marketing. What they are going to do is they are going to go pay these gigantic influencers fucking a lot of money. All right. They're going to figure out that having comments with hearts and fucking eggplants and, uh, you know, I want to suck your toes or I want to suck your milk bags, which is an actual comment

that I fucking post or that I read on somebody's page. They are going to realize that that is not focused engagement and they're going to realize that that is not focused engagement and they are going to realize that it's not doing the brand very much good. Okay. So they are first going to do it and you're going to be like, Andy, you're wrong. Then they're going to pull back and then you're going to see a downfall of what we're talking about the current situation is with influencers. Number three, don't.

Don't, number three, don't think that you as an influencer are somehow better or different than everyone else. Right now, you see people that think they're the shit because they have a lot of fucking followers. They think they're the shit because they get a lot of comments. But what happens if Instagram changes the algorithm? What happens if Instagram changes the algorithm? What happens if Instagram stops? What happens if a new app comes along? What happens if companies start to realize that they shouldn't be paying those people what they're paying them because their shit isn't relevant to what they're selling? Okay? Do not think that you are better than anyone else.

In fact, that is the surest way to be unsuccessful on social. A lot of people have this attitude. It's like, oh, I'm a fucking big shot. I've got 200,000 followers. I'm a big shot. I've got a million followers. Motherfucker, you ain't nothing. And you just got to remember that. You are no better than anybody else. In fact, the key to being successful on social media is making people understand that you are a regular fucking human. And that's not being shown enough. Don't number four. Don't think that just sharing photos and videos of what you are and what you have is effective, okay? And that could be being beautiful, having a great ass, having huge titties, having a lot of money, having nice cars, having a house, okay? Now,

that shit right there, that might be the bait, okay? But that's not enough to create focused engagement that you can monetize anymore. It used to be. It's not anymore. Now, if you want to do that, you're going to have to share how the fuck you got that either in the caption or in the story. People don't want to just see what you have. They want to understand how you get it and what your life is like and what makes you

relatable to them. All right. Point number five. Don't number five. Don't try to please everyone or stress out that some people don't want to follow you. Okay. Here's the reality. I talk about this in that last podcast.

50% of the people are going to be naturally inclined to love you. 50% of the people are going to be naturally inclined to not like you. That is reality. Now, are there anomalies to this? Absolutely. But for most of us, and this is why politics is basically decided off the fucking four middle percent, you are not going to be able to convince the people who don't like you to love you. So your time should be spent convincing the people who are naturally inclined

to like you to love you. This is how you create a focused, engaged following. All right. Forget about the 50% that aren't going to like what the fuck you are. Focus on the 50% that are going to love you because this is how you create raving fucking fans. All right. Now, what most people do is they ride shit down the middle and they try to post stuff that is, you know, somewhat appealing to the people that love me or like me. And you know what? It doesn't offend or bother the people who don't like me. Dude, that's how you end up in the middle and irrelevant. And you need to understand that concept. That's a huge deal. Here's another don't that isn't on my list

of don'ts that I actually just thought of. Once you start to monetize, dude, be very careful who you associate with brand wise. Because who you associate with on social media is who you are perceived to be. And a lot of people just chase paychecks and they don't think about what tomorrow is going to bring or the next day or next day. Also, don't oversaturate yourself with campaigns. If every single post you make is an ad, people are going to tune the fuck out. Okay. They're not going to listen to you. They're not going to trust you. And your word isn't going to be strong enough for them to buy from you. So you're basically self-sabotaging by getting greedy and taking on too many things. Not to mention it's confusing as fuck. All right. Nobody wants to follow someone

who's just this, this, this, this, this, this, this. It doesn't work. It dilutes your brand. It dilutes the trust and people fucking hate it. All right. And while you might be getting paid right now, cause I know a lot of big influencers listening to shit, you might be getting paid right now. Where are you going to be in two years? You need to think about that. So those are some of the don'ts. They are not all the don'ts. They are some of the don'ts. Like I said, go back and listen to the first podcast last week or earlier this week. Here are some of the do's. All right. Do. Number one, do understand that real influence Is targeted influence

And that is the trend That is moving forward on social media Alright When we first started on social It was new Nobody knew what the fuck they were doing The more followers The more people saw your shit

It made sense to run With those people who had the most number of eyeballs. Now with algorithm changes, blah, blah, blah, all this shit, you guys who haven't really started to build your brand are at a massive advantage because you can actually create your brand that is going to be effective for the long haul from here on. The big influencers right now are at a big disadvantage because they're going to have to change gears and most of them aren't willing to

because they're addicted to the fucking attention and they cannot take a step back to take five steps forward. I talk about this in depth past podcasts. So understand, targeted influence, that means relevant comments to what the fuck you're talking about. That means that they're actually engaged in you,

not just in whatever it is you might be featuring in your photo. Great way to do this. Captions and stories. All right. Do number two. Do understand that the kind of comments you want are focused comments with questions of curiosity about your content. All right. Kind of goes along with do

number one, but it's a little bit different. In fact, it's important to understand what the difference is. And the difference is you need to pique people's curiosity about what it is that makes you you. What it is that makes you identify with them, what it is that makes them identify with you. And to do that and to create that curiosity, you have to become an effective storyteller, all right? People are like, how do I become an effective storyteller? Well, how do you become great at anything? You fucking practice, all right?

So that's do number two. And I didn't get in depth on this because you need to go back and listen to another podcast. Try and keep this short. Do number three, do create content that doesn't just communicate what you are rich, beautiful, whatever it is, but what made you that way and how you got there, your vulnerability, your struggle. You know, people don't want to see the end result. They want to know how the fuck they can be like you You know, people don't want to see the end result. They want to know how the fuck they can be like you. And if you don't make yourself relatable,

if you don't make yourself someone who gives people hope, there's no interest. There's only three fucking products people buy in this world. One is hope. The other one's attention. The other one's convenience. That's it. There is no other fucking products that exist. And if you can't figure that out, you're going to lose in business. All right. Do number four, do see yourself as just like your audience and show them that with vulnerability and authenticity. Listen, the truth is you ain't that cool because I know I'm not. I know fucking everybody else out there. You're the same people. Sometimes you get shit on your hand when you wipe your ass. That's reality. We all fucking do it. You have to be willing to share things that relate to other people versus putting yourself on a pedestal like you're better. Those people are

going to get fucking destroyed over the next few years on social. I promise you it's not real shit. All right. Do number five, do think of Instagram posts as quote unquote the polished product and think of Instagram stories as the outtakes or the bloopers or the education. Remember the equation that I talked about in the last podcast, E2I equals E. When in fact, I'm going to change that motherfucker right now on you because what it should be is E2I equals FE. That means entertainment, education, impact equals focused engagement. All right? So E2IFE. It's an equation.

E2I equals FE. Write that shit down. It'll save your ass. Do number six. Do always imagine your audience asking what else you got and choose to make yourself relatable, giving your following as much of the real shit as you possibly can. A lot of you guys are scared to do that because you think it's not going to get you as many likes as the last post. I'm going to tell you right now, I've had fucking hundreds of people reach out to me since the last post. I'm going to tell you right now, I've had fucking hundreds of people reach out to me since the last podcast. Dude, I did what you said. I got way more engagement. Well,

no shit. Cause I know what the fuck I'm doing. Thank you. All right. So always understand people are asking what else you got? Yeah. You got a nice ass. What else you got? Yeah. You got a nice fucking car. What else you got? People are sick of just seeing the shit and you guys presenting yourself as you're somehow better. They want to know what else you fucking have and you better be ready to share it or you're going to get steamrolled by people who do. All right. So, guys, that's some of my do's and don'ts. It's a good little supplement for what we have talked about on Tuesday. Is it all the rules?

Absolutely not. Do we cover all the rules in all the rules? Absolutely not. Do we cover all the rules of the podcast Tuesday? Absolutely not. But we cover a lot of where it's going. Social media is about to go through a revolution. And this is going to be one of those things that a lot of people are going to be like, Andy, you're fucking wrong. Andy, you're this, that. Look, here's the reality, dude. I employ more influencers than literally anybody on this fucking earth. Okay. I know what works. I know what doesn't work. And I'm telling you exactly what, what our, what our highest paid people do. Remember, we're talking about building a following and monetizing

it. Okay. People are like, well, you don't monetize. Look, I'm not going to sit here and say I don't monetize. I sell books. I sell t-shirts. I get paid to speak. I don't directly monetize you guys and say, hey, you have to pay for my content. I've got a fucking tremendous high-level business group called Arte Syndicate with M.I.L.E.T. There's lots of things I monetize. There's nothing wrong with that as long as you're providing shit that truly helps people. All right? But when it comes to you guys, you're first going to monetize likely in a way where a company comes to you and they say, Hey, we want you to post our stuff,

or we want you to be a representative. We want you to be an athlete, or we want you to be a brand ambassador. We want you to be this or that or this. If that's the way you're going to monetize, which I am fucking totally okay with, obviously there's a certain way to be effective at it and there's a certain way that isn't effective. Okay. And right now there's a lot of people making a lot of money on shit that was, that is four or five years old. And there's a lot of people making a lot more money on this new way that I'm talking about. Okay. So you're going to have some people like big companies, Budweiser's and fucking apples and the big fucking companies. They're going to come into social and they're going to pay people that have been doing it the old way. And everybody's going to be like, Andy, you're a fucking idiot. You're wrong. No, I'm not

wrong. The story ain't over. Once those companies see how this works, it's going to change to people who have focused engagement, period. I promise you that. So if you're a young person, if you're new to social, first of all, realize it's just starting. Second of all, realize it's going to stay forever. And third of all, realize that it's in your best interest to become really good at this shit because it's going to be part of your life for the rest of your life.

So I posted a snap on my story today. I call it snaps because it's Snapchat, but basically stole the shit from Snapchat and put it in there. Whatever. I call it snaps. You know what the fuck I'm talking about. I posted a snap today and said, hey, if you're not trying to be the best in the world at what you do, why the fuck are you doing it? So that's what I would say to you right now. If you're not trying to run the most effective social, if you're not trying to bring the most education, the most entertainment, the most impact of anybody on social, why the fuck are you even doing it?

Why are you doing it? Because if you're doing it just to become a brand ambassador or to get a little money or this or that, dude, it's going to be very hard for you to do. It's just like anything else I tell you, you've got to love bringing the value to people. If you don't love that, whether it be through educating, entertaining, or impacting them in some way, getting them to think, getting them to improve. Okay. Inspiring them. Right. I just sent a screenshot to my buddy, Manny Koshman, who, uh, I've not

had on the show yet, but we are going to have on the show. I was looking through my, um, my old photos. I was talking to one of my buddies, uh, honey, we're talking about cars. And I, uh, I said, Hey, we were talking. It was really cool. He was like, he was like, dude, my first exotic car was a V8 Vantage Aston Martin. And I'm like, no, we were talking. It was really cool. He was like, he was like, dude, my first exotic car was a V8 Vantage Aston Martin. And I'm like, no way. Mine was too. So I went back to 2012 or whatever it was, uh, to look back at my first exotic. And I found the screenshot of Manny Coshman's garage from 2012 or 13. And it's funny. Cause I didn't know Manny. I had no idea like who he was. I just fucking saw his garage. I'm like, this is baller shit. Back because I didn't know Manny. I had no idea who he was.

I just fucking saw his garage, and I'm like, this is baller shit. Back then, I didn't really have anything. So I just texted to him just right before this podcast. I'm like, hey, look, dude, you impacted me back in fucking 2012, and he wrote back. He's like, dude, now you're inspiring me. I said, no said no bro we inspire each other and I think that was so cool because that that's somebody who was showing what they

had which man he's a very successful man he's got a great amazing uh car collection probably like literally one of the best car collections in the world he always told his story about how he got to where he was, where he slept in his car, how he started his real estate business. And dude, that inspired me, man. And here I am six, seven years later. We're, we're inspiring each other. Okay. That's the impact that you guys should strive to have. And it doesn't have to be inspiration. You could be an entertainer. You could be someone who teaches people about things. One of the most successful guys on online right now. And by the way, the biggest guys do this, do all of these things.

You look at the rock, the rock does all of these things. He teaches, he entertains, he inspires. That's why he's got one of the biggest followings on social media. It's not just because he's the rock. It's because, dude, we all love his shit. Will Smith, famous dude, obviously. But anybody that watches Will Smith's page, he does all of those things. He's not up there saying I'm better than you. The rock's not up there saying I'm better than you. They're fucking not standing there with their fucking abs. Both these guys are in great shape. They're not doing that shit. And if they do that shit, they tell a story about how hard they worked or what it took to get there or

this or that or this. Okay. Something that makes them relatable. They're real fucking people. All right. So when you guys think about how you're presenting yourself, you're almost making a fool of yourself by presenting yourself as some sort of fucking celebrity online because the biggest fucking celebrities don't do that shit. All right. Now, one of the biggest growing pages right now is the real Tarzan, my buddy. Dude, if you're not following him, go follow him. He does all of these things. He educates. He impacts all of these things. He educates.

He impacts all around his cause of saving wildlife. Okay? It's not like this. He's not an entrepreneur. He's not writing these motivational captions. But what he does is motivational. And what he does is inspirational. And what he shares is educational.

And by the way, he's funny as fuck too. Okay? You guys need to learn and see and pay attention to what's going on. This is not about standing in front of your Lamborghini like you're a fucking baller when it's, first of all, not even your motherfucking car. This is not about showing your ass. Do you know how many girls have nice asses? Fuck. Guys, if you want to be successful, if you want to be here long term, if you want to become an influencer that makes a lot of fucking money, you're going to have to bring a lot of fucking

good shit to your social media. Education, entertainment, impact. Great content solves all the problems, but most of you guys are too afraid to share what it is that you have that's special. Because I'm going to tell you right now, all of you listening right now, every single one, doesn't matter if you have 20 million followers, doesn't matter if you have zero followers, you're not even on social,

you have shit about you that I would be interested in hearing. You have shit about you that the rock would be interested in hearing, but you're not sharing the information because at the low end of the scale, you're thinking, well, if I share that, people are going to think I'm stupid. And at the large end of the scale, when you have fucking 15 million followers, you're thinking, fuck, if I share this, I'm not going to get as many likes and comments as what I got on my old post. So I'm just going to keep doing the same thing. Well, keep doing the same thing until you don't got a fucking shit left to show for it, because that's what's going to happen. All right.

So remember. You have it. You have it inside you. You have the ability. You are inspirational in a certain way. You might not be the best speaker or the best writer or the best storyteller. You might not have climbed Mount Everest, okay, seven fucking times. I don't know. I don't know what it is that you have, but whatever it is that you have, you got to share. Whatever it is you're into, you got to share. Okay. My wife spilled in a huge personal brand off of her making motherfucking cookies. They're damn good too. I'm just saying, but she's into that dude. She's been into that since I met her. She works out a little bit. She does shit.

You know, she's actually one of the best social media accounts to follow of how to fucking do this shit, which is her handle is at Emily Frisella. For a lot of you girls, it'd be a good page for you to check out. And not to copy, but just to see how this all fits together, okay? It's confusing. And everybody has a different opinion, but there's not anybody out here that has the view and perspective that I have about how the fuck this is working out better than me. And I'm not saying that to sound like I'm the shit or have a big ego. I'm saying that so you understand that I know what the fuck I'm talking about. All right. I want you to be successful. I want you to win. I want you to get

paid. I want you to achieve your dreams. But to do that, you're going to have to contribute in a way that is more than look at me and look at the shit I have. All right, guys, that's the show for today. I encourage you guys to truly go back and listen to the shit I have. All right, guys, that's the show for today. I encourage you guys to truly go back and listen to the podcast I did on Tuesday multiple times. Take notes. Come back and listen to this multiple times. Take notes. Social media isn't going anywhere. All right. Whether it's Instagram or the next platform or the next platform or the next platform, we are connected now. And how you brand yourself matters, even if you're looking to get a regular job.

One of the first things that we do here is we look at people's social media. You are being judged and you are being critiqued and you are being ranked based on how good of a job you do at that, whether you think you are or you aren't. There is no room for spectators in this game anymore. You have to get in the fucking game. you