REAL AF with Andy Frisella - DENIM DOMINATORS: The Extraordinary Story of Blue Delta Jeans, with Andy Frisella - MFCEO302

Episode Date: May 14, 2019

What can you learn about business from two guys from Tupelo, Mississippi? A lot. Josh West & Nick Weaver are two of the most incredible entrepreneurs I’ve met in a long time! They were best friends as kids & are now the founders of Blue Delta Jeans, a company that makes the best blue jeans I've ever worn in my life! We talked about their story, their struggle, & the lessons every entrepreneur can apply. You're not just going to learn a lot in this episode. You're going to laugh, too. A lot.  

I can stack them hunnids to the roof. I ain't stopping till they stack to the moon. Without me, my family wouldn't have food. Anybody go against me, gotta lose. What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO. Guys, today, we've got the full crew, and when I say full crew, I mean 99.7 percent crew because my man Tyler is not wearing his salmon shorts which you know means that it will be a mediocre episode because it's only a great episode when he wears his shorts sorry bro yeah well you're fired for the 30th time how many times we fired him Sal I wouldially once. 30 was like being really nice. What are we good?

Once a month for Tyler? About once every six weeks. Yeah. I would say six weeks is a nice standard rule. You've been here how long? We can do the math. Eight years? There you go.

Do the math. Somewhere in that ballpark. But dude, the thing is, bro, is to not get fired, you got to rock the salmon shorts at least one out of every three days. That should be the rule i'll put it on my calendar all right that's how you get shit done as always when we have the full crew i'm joined by my swole beastly pastor of disaster dr swoller von diesel von the impaler, DJ DJ God. What's up, dude?

We are one week away from what will be one of my most terrifying moments in my life. You actually going to have sex? Hey, you know I've done that at least three times. I don't know. There's ways around it. I know you've got three kids. I'm just trying to figure out if they're actually yours. No, man.

I'm posting. I committed to this in're actually yours no man i'm i'm posting i committed to this in the arte syndicate so i'm posting a picture of me without a shirt dude you're looking good i would be worried about that so freaking bro like this is so completely out of my comfort i'm gonna tell you what dude no bullshit like i've always teased you and you know you know i love you and that's why i tease you but like bro i mean even sal and i have talked about it we're fucking proud of you man thanks man know I love you, and that's why I tease you. But, like, bro, I mean, even Sal and I have talked about it. We're fucking proud of you, man. Thanks, man. Like, you're kicking ass.

And, like, dude, that shit ain't easy. I'm just getting started because I want to look like Jarrett or some of those dudes. I was talking to him, too. You know what, though? I think he could do it. No, I know. Jarrett's kind of an anomaly. You mean like Jarrett Bond?

No, I can't do it. I mean, realistically, a 45-year-old man is not going to look like Jarrett Bond. No, I know. Jared's kind of an anomaly. You mean like Jared Bond? No, I can't do it. I mean, realistically, a 45-year-old man is not going to look like Jared Bond. It just takes time. That's what you call 10x-ing your goal. Well, yeah, that's true. You'll get it. That's true. But I appreciate that.

You just gave him, what, 12 nicknames? 13 nicknames? Oh, we've got, I mean, I've got way more. So he has a confessional because he came to me yesterday. We're out in the thing talking. He's like, you know, I'd really like to be known for the pastor of boom. Like, Vaughn, you have 30 fucking nicknames. You want one more?

Dude, but the thing about- Pastor boom. I like it. Well, people don't realize that Vaughn makes up his own nicknames. But then I tell people and then they say it. Yeah. So, hey, you know what, dude? Yeah.

You know what? Although, speaking of nicknames, the one that we were talking about the other day for you, have we gone public about it? Which one? The apocalypse apocalypse i like it yeah i do too i like it dude dave sparks from heavy d made me uh so i saw him on a monster jam yeah and like dude he's got the coolest monster truck ever like the brodozer it's the first diesel monster truck it's fucking awesome rolls a lot of coal yeah all kinds of coal and dude he they had their jerseys right and and like his said heavy d on the back and then diesel dave said diesel dave and i'm like bro i gotta get one he's like cool i got you first of all let's talk about how fucking good of a dude that guy is awesome like i was i was spoke like

we both spoke at his uh heavy d summit here last weekend first of all great event uh those are my favorite favorite kind of events because they're small intimate and you can actually learn shit um but the the uh i liked his bag like i'm this is the kind of dude dave is i liked his bag i'm like dude where'd you get that bag and like i text him because we were he was doing something we were in the same building i said hey man i shot him a picture of his bag i said dude i want that bag text me a picture of it or text me the link i'm gonna buy it text me back he's like i i sent two to your headquarters it'd be there monday and i'm like you fucker but like that's the kind of dude he is you know what i'm saying he's just a great fucking guy i was just talking to him right before the show dude i think

we're gonna buy fucking houses next to each other in Florida. That's going to be the plan. You're a good neighbor. Oh my God, dude. We'd have so much fun. He's got some pretty good talent to fuck with us too, but he'd have his hands full. He's the guy that we've met over the years that I would say is closest like us.

There's some genus. You know what I'm saying? He's like our Mormon brother. Maybe we came out of the the multiple wife mormon i don't know there's never there's some fucking connected dna shawnee town yeah never know yeah you know so how cool would it be hold on you didn't finish the apocalypse what is the apocalypse i did it yeah oh dude you gotta finish you gotta close bro i i can't really tell the real story about how that name came about right now i'm getting death eyes like fuck you fuck shut the fuck yeah i can't really tell the real story how that name came about right now i'm getting death eyes like fuck you fuck shut the fuck yeah i can't really tell that story i mean i guess i could but

uh for another time yeah but it's this for beers yes but here's the thing how much money would you pay to see diesel dave and heavy d in the button down white mormon shirts going door to door to people's houses i bet they had to do it. I would pay. No, but now. It would be an unbelievable video. You know what? I'll be honest, dude.

Those guys are good fucking guys. I know they are. But I mean. Dude, you know what I like about them, too? I ask them about their religion and stuff, because I don't know much about being Mormon, and they don't push it or say anything. They're like, oh, this is what you do. It's no big deal.

It's just cool. You know what I mean? I still think they'd be totally BA walking up in those button-down shirts with their beards and their tats. There'd probably be a lot of wives that would take them in. Oh, I guarantee it. Especially Diesel Dave with those fucking calves. Yeah.

Jesus Christ, man. See, he must be related too, dude, because he's got Frisella calves. I'm just saying. Yeah. We could brand that. Yeah, we must be related too, dude. Yeah. Because he's got Frisella calves. I'm just saying. Yeah. We could brand that. Yeah, we could. Or he was that. Frisella calves.

Isn't that your theory? If you had a restaurant instead of chicken wings, it'd be Frisella calves. Yeah, and it'd be like the primest steak ever. I thought your theory was that you had to be fat. And you know what the longest, biggest steak would be called? The longest, biggest steak? The tube steak. No, it'd be called the apocalypse.

So connect the fucking dots. All right. So speaking of fucking epic beards, and I'm not talking about my own, we have some awesome guests here. And unfortunately, we don't have enough mics, so they're going to have to share a mic. They'll be chiming back in. But we have a guy who Sal and I both recently met and both were like, this guy would be awesome for the podcast. And I'm pretty sure you probably don't know who he is, but you are going to know who he is after the show. Um, I was introduced to this man and his

company, uh, from a friend of ours, Mike, the boot guy. Okay. So Mike, the boot guy okay so mike the boot guy uh mike ray what his business is like sal and i and the guys here um we're all into cowboy boots we're from fucking missouri guys like we're into shit kickers and big trucks and if you think it's because we got little dicks you didn't listen to the apocalypse story all right so let's be fucking real and even if we had little dicks we got i don't. I don't care. And badass boots. That's right. So we're walking around here, big trucks, little dicks, badass boots, but that's fine with us. Judge us.

Yeah. But Mike makes our custom Lucchese boots, and he does it for all the Major League Baseball, the NFL. He goes in, he sizes you, and you get to custom design your boots. It's an amazing experience. The boots really aren't any more expensive than what you would buy from the shelf and you get to make them exactly how you want, which is really cool. So this winter, Sal put together an awesome gift for all of our employees who had been here for five years or more to get them a custom pair of Lucchese boots.

And these are like, you know, a thousand to $4,000 pair of boots, depending on what they pick, but they were allowed to pick anything they wanted. And, uh, it was just an amazing experience. And if you own a company, um, Mike, uh, is, uh, what's his Instagram? Look it up. Mike, the boot guy, check out Mike, the boot guy, because he's a tremendous dude. And it's an amazing experience for your company. Uh, And I don't plug people on here very often in their businesses, but the reason that I'm plugging him and that we're going to talk to my friends here in just a second is because they embody what service in business is supposed to be. And also what it means to start something from a literal concept and build it

into a real business. We hear from all these motherfuckers all the time, right? That are out there on Instagram and have a trillion followers. But dude, the truth is, is that real entrepreneurship is happening. It's, it's, that fuck dude, I sound like Marissa there. What the fuck? Damn, Marissa. You were on a good roll though i know but real entrepreneurship is happening underneath the radar and i want to work to bring more of the real fucking stories to the light and dude there is not a more real story than what you're going to hear today about what it means to build something from the ground up uh Uh, and Mike introduced us to, uh, Nick and Josh who own blue Delta jeans company. Okay. And what gene, what blue Delta does is they make the world's

best jeans. And I could tell you, I thought that was bullshit because I got some pretty fucking nice pair of jeans, but Mike brought in Nick, nick uh just last week yeah just last week i met this man he made he sized us we had jeans the next fucking day no two days later two days later two days later wednesday the only reason we didn't have the next day was because it was past shipping deadline we had custom-made jeans we got fitted on a Wednesday. On Friday, we fucking had them. And let me tell you, dude, they're badass. Like the baddest, baddest ass jeans that you could ever get. So that's cool. The product's amazing. But the service aspect and what these guys, both of them, Mike, the boot guy, and Blue Delta Jeans represent is the pinnacle of what customer experience should

be. And so right away after we got done with getting fitted, I told Nick, I said, bro, you got to be on the podcast. And so that's why you're here. So welcome, man. One hell of an intro. So thank you. Yeah, it's the truth.

Hey, no pressure. And when you talk on the show, pull the mic up close. Yeah. Yes. Yeah, there you go. And first thing first, normal weight is not one day because y'all aren't Andy and Sal. I just want to say that. So let's clear some shit up on the front end.

Yeah. So thank you for having us on, man. Thank you for supporting the small guys. We're still a small company. We're still hustling. But we really appreciate it. It's nice to meet good people. And you know it quick. Right right thanks for having us on well dude

look man um i would be doing you a disservice i would be doing people a disservice by not allowing you have to tell your story so let's talk about let's just start from the beginning dude like where did this come from and how did did you start? Because it's an amazing story. Well, the idea actually came. You guys can both jump in and chime in. So Josh, our CEO, it was actually Josh's idea. So you can go ahead. And let's back up one. I'm Nick Weaver.

He's Josh West. So we've been friends since we were 10 years old. West and Weaver, so our teachers were lazy did uh you know seating charts alphabetically so he always sat right behind me right so if you would have fucking told me he was been my business partner in high school i'd be like what did i do wrong yeah he sucked at geometry he was so bad likewise uh didn't know i'd end up with nick every day looking at him in the eyeballs but um north mississippi is furniture Mecca.

I mean, there's a ton of manufacturing that happens in North Mississippi. About the time of the recession, a lot of that was going overseas. And I just noticed a talent pool that was not anywhere else in the country, really, and that's talented seamstresses. And so long story short, I backed into the jeans saying, how could I use this talent that we have in North Mississippi to create an awesome product? And it doesn't get cooler to me than custom denim. And so we built the product.

I went to Nick. I needed somebody to sell. If you can't tell, Nick's the salesman of the bunch. Yeah. So I went and found Nick. We were both back home home both successful and wanting to do something on our own and i and and we started building the plan from there we bought uh 10 run-down soil machines from an old garment factory in memphis we moved them back to north mississippi we hired one seamstress and started in my grandfather's welding shop that he let us borrow so that's

fucking awesome beginnings in the beginning you know and when we found the machines what do you do you call your cousins i got a 16 foot trailer right so we strapped down these machines we tore up half the crap on the way back the highway because we never transported sewing machines yeah uh and his dad uh and uncle are welders, Joe and Tim. And they were like, well, y'all boys aren't going to produce enough electricity to even matter. You know, after a couple of years, they weren't saying that shit. Right. No shit.

But, you know, we plugged up, you know, 10 sewing machines. Josh has three degrees. I have one. But we graduated the same year. So, you know, I machines josh has three degrees i have one but we graduated the same year so you know i i had a better time yeah so like you know i always get with my wife you know i'm six years older than her but we graduated college the same year so yeah but um um but what we did we you know we hooked up the machines we plugged them in and you know we didn't do we didn't change the electricity circuit board you know know, that shit you don't think about,

you know, we're going to make blue jeans. You know, there's not, and there's no electrician. We turned it on, it looked like 4th of July. Yeah.

I'm talking about sparks flying everywhere. You know, the bathroom was literally an outhouse. It was his granddaddy's wrecker office from 75 or whatever.

I mean, you had to have a flashlight and a gun to go to the bathroom. So, you know, and then, you know, we're, you had to have a flashlight and a gun to go to the bathroom. So, you know, and then, you know, we're there. I'm picturing the kind of place

that like you're going to walk in and you're going to see like a snake in the toilet. No, this is where they film Saw. Yeah, right. Oh, shit, dude. When y'all come down

That motherfucker come across like he come around the corner in a little jigsaw, dude. We're ready to play a game. You want a game? We're going to make some fucking jeans. When y'all come down, we'll go stop by corner a little jigsaw dude we're ready to play a game you want a game we're gonna make some fucking jeans when y'all come down we'll go stop by mama vi's house and we'll go look in the

backyard and we'll show you where we're starting oh i'm coming down bro so we had to keep you know pictures off the internet addresses off and people still tracked us down you know we didn't have a central ac or heat so we're on the roller diesel so you had to get it close to Miss Sarah, but not too damn close because you don't want to set her on fire. Well, then his dad got tired of us not paying rent, so they moved James, and the next door started painting cars.

So what we didn't do, and we were only making five jeans a fucking week, and that was hard to do. We didn't close off there. You guys were making them yourselves. We had one seamstress. Yeah. We had one part-time seamstress.

You can only convince one person to come into that hellhole. Exactly. Fucking sew some shit. We only interviewed two people. The first person called us stupid and said, this will never work. Because she knew how much we didn't know about blue jeans. And she was 100% correct. We did not know anything about blue jeans.

But our second hire had started sewing pants in 1968. Her first garment that she sewed was a flower sack dress. And for people not in the South or very poor, back in the day, especially after the Great Depression, flower companies realized that poor people were making clothes out of flower sacks, so they started putting patterns on the sack. So she started sewing blue jeans in Mississippi in 1968 with a buddy. And then there was one independent contract sewer of the 501. So Levi's owned all their plants,

but they let one guy from North Mississippi, Bo Gibbons, start up Lucky Star, and they only made 501s. So when we put the band back together, we have a plethora of old 501 seamstresses. So they taught us how to make product. And it created a really good atmosphere and chemistry between our workers and the owners, if you will. Now the owners slash the shipping department, the cutting department, the sales department, it was me and him, one seamstress at a time. So, you know, we, you know, we started there, you know, it would flood.

You know, we had a shop vac, you know, when it rained, you knew you had to go get the shop vac and, you know, Sarah's sowing an inch of water, which is not probably up to code. And we've moved three times since then, but Sarah's still with us. Her daughter works for us and her granddaughter works for us so you got three generations of sewing right there that's probably getting ahead of me she made a believer out of everybody absolutely yeah probably getting ahead but i at some point you got to talk about like how are you gonna you know i mean obviously these are very highly skilled craftspeople you know so like how you gonna scale that how you gonna scale that how you gonna how you how you gonna how do how do they teach other people you know yeah so on this bald head right yeah so scaling you know as soon as we started making money and you know had some money i wanted to automatically

double our manufacturer hey let's hire more seamstress make more pants josh is smarter than he looks uh uh he uh you know he made everybody go through the toyota lean process and that was a game changer and you can yeah so you know the the business model is built on we have about 3 000 trained seamstress in a 30 mile radius of our factory so we're not really worried about running out of people we're worried about those people aging out so we just got to keep training new people which we're doing we're training younger people but we've just got to keep training new people, which we're doing. We're training younger people. But we've got a great talent pool, and we're able to pick the best fruit off the tree because the furniture factory is tough work. It's hot.

There's a lot of people. They come work for us. We treat them like family, and it's air-conditioned, and it's a great working environment. Better quality of life for them. It's a great move for them. So we get to pick the best of the best and bring them over to us. So the labor pool really creates the business because we have hundreds of years of experience in a seven-year-old company. How did you guys come up with the name Blue Delta?

I mean, I think I know, but it's a good name. Josh's first idea was Josh Jeans, which sucked. So I'm from the Mississippi Delta. My dad's the first one not born on a plantation in the Mississippi Delta in the last 100 years. Josh is Mr. Delta State, if you didn't know. I mean, you are in the presence of greatness here. Touchdown on the Delta blue.

I think what was awesome, and I think something we should talk about, is talking about the stories. You know, Nick is funnier than hell. Like, this is the thing. We were getting fitted for jeans, and, I mean, literally, Ed Ander and I laughing our asses off. We started talking about, you know, all the glorious things, but in reality, like, the funny is all the shit things you had to do,

including your fucking rental company for driving students from, for parking for my god for old miss and then you dude you gotta talk about the cleaning the carpets like you got to get in on this right right so that's one thing that i am uh i guess i'd say proud is okay word to say right yeah you know i think it's still okay to be proud in america right now right i mean maybe not but if they don't like it if they don't like it, fuck off. Most people in America are proud of things they shouldn't be proud of. No shit. Well, one thing that, you know, Josh and me have been friends since we were 10.

Me and Josh do different things on Friday nights and Sunday mornings probably. But we have the same vision, you know. I was working for a software company, and the genes started getting a little traction, so they gave me the alternative, either this or your job. And not a lot of people in Mississippi were making the money I was at the time. So it was kind of a decision. So I chose the blue jeans. I did an abrupt leave and I didn't have any money.

I didn't have any kids at the time. Me and my wife were just dating. And she was a property manager, and she was bitching about the cleaning company. I said, well, how much are you paying these cleaners? And they're like, $60,000 a year. I was like, all right, well, we have a cleaning company now. Oxford Cleaning Company, LLC. cleaning company now oxford cleaning company llc you know uh and um so in in in the first job that we got was these international student housing and let me tell you international student housing

makes our fucking outhouse look like i mean the taj mahal i mean these kids you know are not coming from the best situations you know they're not used to being able to take trash literally out of the apartment you know they don't know how to flush best situations. You know, they're not used to being able to take trash literally out of the apartment. You know, they don't know how to flush toilet. They don't know what a shower curtain is. They're taking showers, they're rotting. I mean, it's horrible. So I went to, you know, we went to Ole Miss.

We said, hey listen, we will clean every apartment for $15, you know, for each week. And that ended up being like an $1,800 a week, you know, profit. Which is bam, okay, now we got cash flow. Well, what international students don't have is cars and uh they uh Ole Miss football parking is not the best so we went to the apartment complex was hey listen we will provide the security which was me and Josh and my brother Big John you know you know I you know and I you know you know I'm you uh Big John's Andy so he

so he kicks your ass all the time yeah yeah yeah that's right. That's where I was going with that. Office champ. Cut me off. You're the office champ too. My man. I'm not the office champ with Big John. No, no. I got a crooked jaw because of him.

See, Nick's smarter than you sound. That's fucking clear. I don't know that that's a compliment. So we convinced them that we will provide the security and a benefit to the residents because we will manage and make sure their residents have parking. So we ran the shuttle. When we would go rent the vans, we told them it was for games. And what we were doing with them, they're like, well, you can't use them for a business and make money

because you can't charge for a ride and our insurance doesn't cover it. So we said, okay, good. $20 a parking spot, free rides. So Enterprise Insurance covered the two vans. We went to one-day signs in Oxford. We printed up the signs. And in six days, I think we cleared $36,000 in cash. We, of course, paid our taxes.

Of course. On every dollar dollar you know uh but that was how you know and you know you know you know most business owners are trying to forecast six months nine months later you can't even plan a fucking vacation why are you trying to plan next week you know right feel the ground ball hit to you right you know i mean this is right you know reaction pay the rent this month you know and figure out next month when it comes you know and that's what you know that's where know, we started getting a little confidence in ourselves. All right, you know, we popped up six days, you know, for your employees, me, Big John, and Josh, you know.

And, you know, but we ran it efficiently. It was well run. It was well thought of. And we knew it was only good for one year because the city shut us down after that. And we knew this was a long-term game. I mean, we're building a luxury fashion brand in a recession in the poorest state of the union. We knew there was not going to be profit in year one.

So we're building a long-term game. So we used these things to pay payroll and pay the rent and keep plugging. And being poor made us strong because if we would have had daddy's money and, like, opened up a store in year one, well, we really hadn't got there to our fabrics that we really needed we had four fabrics in year one and three and we're blue you know i mean it wasn't wouldn't mind blowing or anything but you know i have blue jeans yeah welcome man you know uh but you know it was being poor where we couldn't get in front of a lot of people we had to earn to get in front of people right you know but in year three when we did open store we were fucking ready you know

zero options mentality that's right you know that's why kids don't get drafted and they don't send them up to the big leagues it don't matter how fast they throw or how far they hit you know there's some development time you know and that's one thing that was blessing being poor was our blessing you know and it gave us time to make a good product as you both can see and to build our processes you know what's funny dude is every single successful person that i know that i personally know that started with nothing will tell you the exact same thing you just said 30 seconds ago not having the resources was my biggest blessing and you know you can always tell when someone's

going to make it or not, because they will see that they will recognize that like, they'll be cursing it. Like we'll be saying, dude, what the fuck? Like, why don't we have this? Why can't we do this? But we'll still be moving. We'll still be moving. And dude, that's when you learn all the skills is when you don't have anything. Right. Dude, the one thing I'd like to like, you know, if you hadn't noticed already, Nick stutters. Okay. And he's also happens to be one of the best fucking salespeople I've ever personally met in my life.

And damn good looking. Just one. What? Damn good looking. Oh, yeah. He's got a glorious beard. I mean, this guy like, dude, if I was gay, holy fuck. Your butt would hurt, dude.

Tyler, thoughts? I'm just being real. Thoughts? Tyler, you'd bang me. I can't wait to share with dad. Yeah. Can't wait. He's going to be proud.

Yeah, for sure. Tyler, I would. I'm just being real. You'd be my kind of dude if I was gay. Absolutely. Yeah. Thank you. Yeah, thank you.

He's good looking enough i got the funniest story so we were fucking riding the elevator at aria last weekend it was me and chris and these two gay dudes jumped on the elevator with us and like this little they had this like little dog so i'm petting the dog and i'm like talking like you know dog talk to the dog you know let's hear it you know like oh look he's so sweet baby yeah were you talking to the guy or no listen so i pick up the dog and i'm like petting it and he's like oh he really likes you i'm like yeah he knows he knows good people he goes yeah he knows gay people too motherfucker i'm straight hey dude hey hey the dog doesn't lie hey you know what the guy knew

it is what it is i take it as a compliment. I don't care. So he trained his dog to hit on you. Basically, yeah. It almost worked. Is this your way of trying to convince me? Was he good looking? No, he wasn't. No.

Yeah, no offense. Nick's good looking enough. He wasn't my type. Nick's my type. Yeah, Nick's good looking enough that I sent him to my house and I had to make sure, like, don't be fucking hitting on my wife, you motherfucker. And I know that he was hitting on my wife. We're not trading bikes. Yeah, no trading bikes was hitting on my wife. We're not trading bikes.

Yeah, no trading bikes in this house, son. Zero, zero trading bikes. He's probably trying though. Hey, where's your closet? No way, no way. Oh, dude. So guys, what, like. Spit it out, Andy.

Yeah, I know. I'm trying to think, like, what do you guys. Thank you. Who's got the stuttering problem fuck you man but no but tell me dude like how did you overcome that because that's something that like a lot of people i hear this a lot from people they're like dude i can't really talk to people or i have a stuttering issue or i've got this or i've got that. A huge insecurity. Yes. That, that they struggle with. And dude, you've clearly, you know, overcome that and become great at sales. Well, um, so I'm a son of army brat and, uh, I think I only went to 11 schools, but I changed schools 17 times in 12 years.

So, um, either I was going to be a, um, you know, very insecure or a huge smartass. And I'll give you one guess. Clearly it's insecure. Correct. But it was those things like we talked about. People think they know what they need to be successful, but I wouldn't sell my stutter for $50,000. Dude, I get it. It's part.

I mean, it was my pickup line. Yeah. I mean, it was to my it. Yeah. You know, it's part, you know, it's my, you know, I mean, it was my pickup line. Yeah. You know, I mean, it was to my wife. Yeah. Yeah. Let me finish that. Good clarity there. Statement there.

You know, but, you know, you know, you know, it has been a blessing. You know, people don't forgive me. Yeah. No. You know, it's, you know, that's my thing is, oh, you know, stutter and jean maker, you know, boom. Yeah. You know, and that's.

You know, what's funny, dude, is I get the same shit. Like, dude, people, I got asked two or three days ago. They're like, dude, Andy, why don't you get your scars fixed from when you got stabbed? And I'm like, bro, I wouldn't, I would give up everything. I own everything I own before I get that fixed everything, because I know, I know how important it's been to my success, not just because people remember me because of it, but dude, it taught me so much. Why would I want to get rid of that? Why would I want to forget that? Yeah, but I look at like, so for me personally, it took me up until maybe even three years ago to have my aha moment in that regard. I'm a fat kid at heart and we're in the weight loss business. I'm a fat kid at heart and we're in the weight loss business. You know, I'm a fat kid at bones.

You're a fat kid in the flesh, bro. I'm a fat kid in the flesh. Yeah. I'm still better looking than you, though. That's fine. Let's just get that straight. That's fine with me. And I'm in better shape than you.

Let's get that straight. Let's get that not straight. So the guy loses a couple pounds. Now he's fucking the rock. So my point being is I was riding on a lawnmower. You said it. I'm sitting there got so i was riding on a lawnmower and i remember you know because i always think in my head like

dude like how come i got the fat gene how come i got the fat gene like dude i would you know because you're i'm so fucking insecure about it and then i realized like no that was my gift like my gift is to be able to speak to people who are going through the journey but i got to go through the journey first and so that's my relatability piece, man. I can look at that person and be like, dude, I know what the fuck you're going through. Dude, you got to believe me here. And you could tell, especially in the fitness industry, the people who don't know what it's like. Fuck yeah.

Yeah, that fucking corny bullshit they type in posts. It's like, dude, you ain't ever been out of shape. Fuck you. You ain't ever taken your shit. You ain't ever not gone to a pool party. You ain't ever sniffed a chicken nugget and gained 10 pounds motherfucker yeah or not gone to a fucking pool party because you want to take a goddamn shirt off yeah you know what i mean right even though like you're not you know that you're not the worst looking guy at the pool it doesn't matter it doesn't

have high standards that's right and you're fucking what looks back in the mirror you're like fuck man yeah but you have to learn to get through that and that journey just like being a salesman with a fucking stutter you know what i'm saying like dude you gotta fight through some shit yeah but dude it's an asset for him it's exactly what he said for you yeah you know so i think that's important for the listeners to understand like your weaknesses might be your fucking biggest strength your weaknesses are your asset if you know how to fucking play them properly correct you know and you stop being paralyzed by the thought process of yourself telling yourself that you're not good enough or no one's going to listen to you or no one's going to listen to you about fitness because

you're fucking a little bit fat right or no one's going to listen to you in sales because you stutter or no one's going to do business with you because you're doing business in a shitty location at first i mean dude that story resonates with him and i and and first form so much because dude i was for four years of First Form, I had a high, I could have never showed pictures of our warehouse or anything because it was embarrassing. You know what I mean? It was such a shithole that I was like, dude, if I show anybody this, they're never going

to buy from us. Well, that and we would play fucking Airsoft Wars in the back. That was awesome. We should bring that back. We didn't have enough orders we did play that we played that until you ruined it and you threw a fit and fucking got mad and almost beat up scott he shot me in the fucking face and that well i didn't have a gun i walked in the door the motherfucker shot me in the face you can't talk about how awesome airsoft is when you fucking canceled it

you shoot a motherfucker in the face, you're going to get punched in the face. One plus one is two. You didn't punch him? That's because you were like, don't hit him! No, you didn't punch him. You took your ball and went home like a little girl, and we fucking, now none of us can play Airsoft.

No, do you want to know the real reason we can't play Airsoft? Yeah. You don't remember the temper tantrum you threw? No, I do. But that's because you motherfuckers can't clean up your own shit. I don't know about that. Anybody's welcome to my home.

Was my house clean today? Spotless. Spotless. You got like four people that work at your house. That was not the fucking question. And I'm fucking a couple of man's down right now. Sal's like fucking, you know, uh, you know,

from Sal down from where you guys are from, dude, you guys all got a fucking staff quarters and all this shit. I walk in Sal's house. I think I'll stay at the Ritz Carlton, man. Motherfuckers bringing me drinks on a train. Just not doing it right.

Yeah. Fuck dude. I need to upgrade my game, but yeah, man. Um, I mean, in all seriousness,

I think the, the, the the the reason that we all appreciated the conversation early is the struggle oh yeah struggle is real dude and it's cool and i think it's the best part man but those are the stories that was what i was getting at like you know for you young guys out there for you young guns who are like you're gonna go through these fucking times like and understand it you know what i wish dude i wish i would have appreciated those times more when they were going on. Like I wish I could have known that I was actually going to make it document it. Yeah. Because that fear of, am I going to make it or not? Kept me from enjoying that time, you know? And like, now I look back and I'm like, fuck dude, that was fun. That's how you train a dog. You put it in a corner and it's going to fight. You know what I mean? Learning

those times. But I mean, that's the thing is is like you got to learn to appreciate the ride yeah you know being at the quote-unquote top like you know you're never at the top no and in your brain you think oh i'm gonna get there you're never gonna if you if you have the right mentality that there is never there you're never gonna fucking get there so learn to enjoy the fucking ride and appreciate the fucking car shuttle there might be a hot chick on there. Yeah, even when you become number one in your space, which we're not, and you guys aren't. But even if we do, which I believe we both will, we're still going to be competing against the last version of ourselves.

You know, I don't, I certainly, I've changed my mentality. You know, it used to be like I gotta beat everybody else now I'm just looking at what we do and then I'm looking at how we can do it better and that's what I constantly look at you know and people are like are you worried about this guy or that guy or what do you think of this I don't even fucking know what they're doing like I don't even know what my competitors are doing I used to know everything they do but whenever I stopped paying attention I started just paying attention about how we can improve our game our business went better so that's what we do you know how do you guys handle that we're so different than the typical jean company for sure and and that goes back to restraints too i mean we couldn't

come out and put thousands of jeans in stores right and now that we can we won't right and people tell us to do that you know all the time we need a rack jean. We need to do this. T-shirts, hats. I think the experience that you guys provide is just amazing. Like, amazing. It's something that, like, and look, let's be real. These jeans are not cheap. You know, they're not cheap. But they are the best jeans I've ever worn in my life.

No question. You know, and that's what we, you know, people ask me all the time, you know, man, you know, I don't know if I'd pay $500 for a pair of jeans. I'm like, well, if you would have told me in 1999, I'd buy, you know, buy a green grill and it was going to cost a thousand bucks,

but my meat's going to taste amazing. I'd be like, no, I'm not going to do that. I got my $40 charcoal. Right, right. It's a paradigm shift of thinking. Absolutely. For sure. Yeti, the same way that we talk, you know, I mean, how many Yetis do you have?

Yeah, you can pay 60 bucks for a Coleman or you can pay 400 for a Yeti. And I know people, some people are against Yeti now because they made some political statement or whatever. But dude, the bottom line is they make the best fucking cool. Best product. It's unbelievable. Yeah. And that's what, you know, we're not talking about price.

We're talking about value here. Right. You know, would you pay $500 to have the best pair of jeans that you ever had fit you for 10 years i can tell you this i'll be real when mike told me they were 500 bucks i'm like okay i have no problem spending money like but that seems expensive but then when i got them and i tried them on i fucking got it perfectly like it made sense immediately now you are my type I can honestly say that now we're both so in a different world we can make this work but I mean I think you know from the insecurity standpoint we gotta go on a beer date first yeah yeah we

can hug and stick together like velcro yeah awesome yeah see dude you're a little gay next we're going echo yeah that's right I knew he was my type. Yeah. No, but I mean, I think you know, like, and I'm sure I'm not the only person like this, you know, the fat kid. I've had 25 pairs of jeans and you only wear like the same two or three. Yeah. Because they fit you the right way. Yeah. You know what I mean? So I've spent far more money collectively

over a period of time on jeans that don't fit. I can tell you this, you'll never have to buy another pair of blue deltas. You buy two or three pairs, I mean, you don't need to wear jeans. And by the way, I don't get. I can tell you this. You'll never have to buy another pair of blue deltas. You buy two or three pairs, I mean, you don't need any jeans. And by the way, I don't get paid to say that. I don't get fucking

nothing out of that. Like, I'm paying for my- You just met the motherfucker. Not only that, I mean, you think about this. People don't think

anything these days about paying five bucks for a cup of coffee. People do that every single day of the week and three months you got almost the same amount of money spent that you would spend on the jeans.

And what's even better is the product. It's hand-cut, hand-sewn in Tupelo, Mississippi. In the USA. Absolutely. And it's a beautiful thing. I agree. Now we have indoor bathrooms. Bringing real manufacturing back to the country.

Dude, to me, I'd pay more just for that. Dude, there's a really cool story. How I even came across was telling them today, Josh, they have a video

of their story on their homepage. This is before, this is after Mike mentioned it maybe six months ago. The story's fucking awesome. You know what I mean? Like,

showing, like it makes you American proud in that sense. On the homepage of their website? On the homepage of their website. I guess it's on the homepage of the About Us. Hey,

Vaughn, drop that link on our episode. It's a great video. And I think, you know, you start talking about, because anybody who's been through the struggle will understand and appreciate that fucking journey. Like that's what, that's what it's about. You know what I mean? Like that's what the fucking country was built on. That's what small business is built on. And so like when you watch this story, if you have an entrepreneurial fucking bone in your body, you get a little fucking blood flow. You get a little fucking hair

standing up and you resonate with it. You know what I mean? You get a little pock lips going. A mini lips. Yeah, that's right. Well, and you know, and what's good about,

you know, our factory now, you know, we were selling in a junkyard that you had to unlock a gate because you had to hide it underneath the shit, you know, I'm imagining like two fucking

Turner and Hooch dogs. Yeah. I'm going to FaceTime you and fucking walk you past the dog and everything. Like a jewel coming out. Fucking big old chain on his neck. Now we're back into a cotton field. It's a nice metal building.

Clean facility. But we're double parking like you guys are outside. Nice cars outside. That's a good feeling. Parking behind each other because there's no parking left. And know and that means we're creating an industry you know we're creating jobs yeah dude that's an american that's what i'm like no bullshit

and i totally relate to that my one of the things i do nearly every day when i get here like this is good this sounds weird but you're gonna get it and i've never told these guys this either but i'll i'll drive through our around our, which I don't have to do because I can park in the back. I can just pull straight in the back if I want to. But what I do is I drive all the way around the building so I could see how many more cars are here than were here last week, because we're growing so fast that literally every week there's two or three more new cars. And dude, then the other thing I look at is like, like how many of the new guys are getting new cars that are fucking cool. Like Jared has his Shelby, uh, his Shelby truck, the Ford Shelby truck, like, and we'll

just bought the F two 50, uh, platinum diesel. like these dudes are buying fucking nice trucks and nice cars and dude there's a huge sense of pride that i get when i see that shit that's the best feeling that's i get way more pride out of that than anything that i personally get like money or my cars or whatever it's just cool and y'all said it best you know you know we are now you know this is year seven that you know we are successful but there's only so much gas that you can put in the tank you know you can only eat so many red steaks you know and you you know and you're poor eating noodles you're like oh when i make it i want to eat good every night hey you know it's the you know kids at home is what's important you know you know we we with one w in case y'all were it. We are creating industry.

We are buying denim from local mills. Tom James is in 110 cities, and they're selling our product, and they're telling our story. Because it's our story, and then you get the product. So we don't spend money in marketing. And champions are Wamba Group. People like you that appreciate the struggle, that take us other places. product so it's you know we don't spend money in marketing and champions are why we go people like you that appreciate their struggle that take us other places you know mlb all that happened because we got one guy you know nfl yeah that's a big part of your business right you do what mike does where

you guys go into locker rooms and fit all the players so we actually met them yeah um you know in and you you know and you build relationships you know we're at jo at Joe Madden's VIP opening of his restaurant tomorrow night in Chicago because it's more than pants. It's about – and the first podcast I ever listened was Caring's Not a Fucking Buzzword. I was like, boom. I was like, great rap music, first five seconds, awesome. And then you went right into it.

I was like, man, this is great. You know, y'all just met me, but, you know, we just heard of you guys. And I'm like, man, how did I know these two entrepreneur rednecks are, you know, crushing it in your fields, and y'all are still the same dudes. That's what was refreshing for me is, like, y'all have came, y'all have owned your industry, and y'all are still two rednecks fighting in the other room. Oh, yeah.

I love that. That's the truth. I love so let me let me circle back to something josh said because i know dude i think hold on yeah i want to make a point to that yeah i truly believe that that's what makes us us though and i think that's what makes you guys you you know what i'm saying the fact that you didn't change and you didn't try to mold and didn't try to adapt or be what everybody else said you should be you know him and i are literally incapable of doing that chris incapable of doing it jason and k our key people break it yeah we're fucking who we are and that's it and there is people that don't like it fuck dude i have people that write in all the time dude that fucking write into customer service at first form and be like you know what i'd buy more product if andy didn't say more if he said

less fucks on the on the show and i'm like my soul's not for sale yeah i'm like okay well i don't know what to tell you man like that's i'm being real what do you want me to do pretend i'm somebody so i could coddle your fucking life and be like you like if i was like you i'd be writing into somebody else's shit you know instead about their shit, you know, instead of doing shit, you know? So, like, that's a whole other topic. Like, where the fuck do people get off telling people they should tell how to be when they haven't done a fucking thing?

But that's a good lesson for the young guy. Yeah. Go be you, man. Like, what you realize is if you've got a backbone and you stand for something- Do you remember that conversation we had when we were first starting first form about what direction we were going to go? Do you remember? And we were, like, looking at all form about what direction we were going to go? Do you remember? And we were looking at all the competitors

and we're like, fuck, dude, all these guys are flashy with Guido hair. I know who you're talking about. Yeah, they're all in South Florida or California and they're all wearing short shorts and fucking weird shoes. And we're like, dude, that ain't us. What the fuck?

We can't be like that. I would hate myself if I looked like that. I would fucking hate myself yeah and like dude we're like and we had terry here remember and we're like because terry's from a farm too and we're like we're all sitting here and we're terry's uh one of the people who really helped get off ground get first form going she moved on started her own company now but um still work with her all the time but she uh she was we were all sitting there and she's like i got an idea and i'm like what's that she's like let's put a picture and i remember exactly what she said she goes let's put a picture of a bucket of beers on the supplement home page that says we're just regular people just like you

and then the next picture is going to be a picture of Andy, your tractor plowing your field at the farm. And I'm like, fuck yeah, dude. That's what we're doing. And that's where we came up with the direction. And like that, because that's who we are, dude. Easiest thing to do is be you. Tomorrow I'm going out and I'm fucking cutting grass at my farm.

On my fucking John Deere 6430. And I'm going to listen to fucking radio and i'm and it might be 90s hip-hop yeah it probably will be i'll probably listen to fucking bone thugs cutting my fucking farm but like dude you know the first of the month dude i think i think um thank you i think the uh dad did a good job instilling that in us he's the best yeah because he's not a better motherfucker than he used to always say you can live in every world if you want to you don't have to define yourself by one set of rules and like that's why you know we wear boots and jeans and listen to fucking rap and like drive fucking rolls royce and like

i mean whatever the fuck you want to do do it but be you because that's what people are going to resonate with. You know? Well, that's why dad, I mean, my, my dad, you see him walking around here and he fucking great calf muscles too. Great calves. Yeah. It's, you know, he's got the best calves. Spent a little time in Salt Lake apparently.

Yeah. But you know, dude, he's always him. He wears a black fucking Harley t-shirt. He wears, now he wears first form t-shirts. Yeah. Thanks. We converted him. Yeah.

But for 15 years, 20 years, he did not wear a shirt that wasn't a Harley Davidson shirt. Yeah. And he wears khaki fucking shorts. Yeah. He wears the same fucking thing and he is the same fucking human. He didn't give a fuck who you are. He will shake your hand. He will kick you into nuts.

And that's big Jim. You know what I mean? But we were raised that way. Yeah. And you know, you know what's funny, dude, is he was, he's a, when you say like he doesn't give a fuck who you are that's not a negative thing what you mean by that is he actually treats everybody with respect everybody's the same yeah right it doesn't matter if you're bill gates or it doesn't matter if you're fucking that's it

a janitor it doesn't matter and he always take pride in what you do you get dressed up look good you know what i mean but be you like just fucking be you like i'm going i got a black tie event tonight camo fucking time you do yeah which one prada oh tonight. Camo fucking tux. You do? Yeah. Which one? Prada. Oh. Camo motherfucking tux. What's he got going on? A kid's function. Oh, okay. That's acceptable. Yeah. I like raising money

for kids. That's my jam. I'm just saying, I was going to make fun of him for putting on a black tie event. I guess that's acceptable. Listen, man. Our crew rolling in, the women, we're going to have a good arsenal of that. No, no. I guess that's acceptable. Listen, man, I mean, our crew rolling in, like the women we got, we're going to have a good arsenal of ladies.

We're going to have the table. Prada's a little fancy. He is fancy. He's fancy. But hey, be you. You know what I'm saying? I mean, dude, if you're a plastic surgeon,

your fucking last name's Prada, you fucking better rep the A game hard. Hey, dude, look, best guy there is in the world, Prada. He's awesome. Yeah.

He's definitely one of the best surgeons in the world. He's one of the funniest dudes, too. He's a funny-ass dude. Yeah. He's definitely one of the best surgeons in the world. One of the funniest dudes too. He's a funny ass dude. Yeah. He's the boob guy. He lets you play with his fucking fake titties

when I come in. Not the real ones. Not his fake titties. Yeah. He uses them as paperweights on his desk. The actual implants. Like when I go in his office

I just always play with the boobs. You're talking about cars and you're like you got a 570cc. You're like I kind of like the 570s. My wife has 520s. Let's see, maybe we should get some 570s.

Yeah. Close your eyes. That must be some marketing shit that he does. He ain't stupid. Yeah. He gets it. Hey, here, Andy, look at all these boobies. You see the 800XLs?

Yeah. He just knows Andrew wants everything bigger and better. Yeah. So he puts them in there and shows them the line drive. Yeah, and then he's like, when are you sending Emilyily in i'm like bro soon we're not trading bikes you will not ride my dyno the funny way the way he says it too he's like when you when you send that smoke show your wife in and i'm like probably never bro now that you say that i've said heard of the fucking dollar version so uh yeah so obviously lots of great stories obviously we've talked about mindset type stuff that's part of what this podcast is about but we also like to provide like super practical

and something you said earlier uh i want to circle back to josh you talked about in the process of scaling teaching people lean well we we don't really talk about that kind of stuff too much uh on the show like the lean manufacturing what they do at toyota could you just like kind of summarize because we've got a lot of small business people a lot of entrepreneurs struggle with scaling well yeah that struggle with scaling so could you summarize like some of the principles that you learn from lean that you you think could apply to anybody the main principle that we use because we're a bespoke product, but you can use it in any field, is one piece flow. And that means we start a gene and it goes through the process in one fell swoop from the first dot of the pattern to the shipping out the door. So when a gene goes in motion, it ships that day. Unless, you know, it's on the

shipping table, unless it misses a shipping deadline, it's made and ships that day. Unless, you know, it's on the shipping table, unless it misses a shipping deadline, it's made and finished that day. And so you can do that with anything, with any project, but it helps you not miss things. If we cut all our jeans and batched them and set them in a corner, what's going to happen? One of them is going to get something on it. It's going to get dusty, cut up. If we waited till the next day to put the buttonhole on well that person's not here today so she she did half the job and didn't finish it it's inconsistent so one piece flow it's toyota makes the corolla in 13 miles from our facility yeah so we learned that from those guys and um it's changed our business that's awesome i think boeing's errors to errors to a minimum yeah

productivity high. Going faster and increasing your quality. That's really hard to do. We used to have one inspector. Now we have 29 inspectors because every time it goes through one of the cells, it gets inspected by each person making the gene. They're looking at their quality of work, and they're looking at the person before them. That's awesome.

And two, back in the day, since you only had one inspector, all these seniors would sew them and then at the end she would have failed it. Well, the jeans are already made. Now, if something is a flaw, we catch it in step three. We don't go ahead and keep putting money in the product and realize on step 17 that it's bad. So you're catching stuff sooner. Or eliminate shrink too and throw away shit and errors.

Well, labor. I mean, think of their labor costs. You spend another four hours on a bad pair of jeans. sooner you're going to eliminate shrink too and and and throw away shit errors well labor i mean think of their labor costs like you can you know you spend another four hours on a bad pair of jeans you know four hours you could be moving forward and and um and you know and you probably didn't see the heavy bag i got outside but there's 50 fabrics in there there's 10 different thread colors there's three different hardware you know we do every cut from cigarette women's men you know most men are wearing this modern cut with sports jackets but there there is over 400,000 different options that we can make with

our select so I love when people try to order something that we don't have I'm like you literally could build 400,000 of these and you're and it's not a secret you know like yeah people are worried about showing their factory or I will give you the blueprint we did it yeah candor does it every week on the podcast yeah good luck yeah that's what i stopped i used to do that too man i used to be real secretive about how we did everything people still think i am they think i'm not telling them let's tell them this story they can't believe i'm they can't believe i'm telling them for free you You know what I mean? Good chefs make cookbooks. I tell you what's in it, it ain't going to taste like that because you ain't Emeril Lagasse. Well, dude, let's be real, dude.

Being a great chef is about following directions. It's about learning certain skills. And the problem is what makes a great chef different from you or I is not the recipe. It's the attention to detail and the attention to that craft that they've put in in repetition over and over and over and over again. And I'm just confident that no one else is going to do that better than me. That's it. So I don't, you know, and that's no disrespect to anybody else. I just haven't seen anybody. Like, I don't think people actually believe that I worked for 10 years for three for free and the next seven for $695. They don't believe that Chris and I cuddled up on a fucking piste mattress for fucking three years on and off.

They don't believe it. They think it's fucking some bullshit story that I tell to like. We were cuddled up because of Soma Solution and Bud Light. It was cold back there. But I'm just saying. But like, you know, people, I just don't. I just haven't met very many people, if any, besides you guys, and maybe fucking less than this many, five people in my life

that would be willing to pay that price. And that's just the truth. So I don't mind giving the recipe because i don't i'm already 20 years ahead of the next guy who's going to pay that price so so now i'm willing to give it because i hope that other people will follow that lead you know what i mean but um that happened just a couple weeks ago somebody was like oh they're gonna do what you do. Better pack a bag, motherfucker. Right? Well, not only in 20 years, you talk about those guys who are upgrading their lives. What happened?

Talking about, oh, they're going to build an independent program and do what you guys are doing, and this is what's going to happen. You better pack a lunch, motherfucker. Oh, fuck. Go ahead. You start looking at the years and hours and experiences, not only— That a bunch of smart motherfuckers— That's right. —that worked their asses off put in, and you're talking about cultivating these

guys on top of each other and on top of each other. And like, I don't give a fuck if you have this blue plan, look at here's, here's the plan. Now go build the motherfucking guys because that's the hard part. You know, talking about building talent and fucking, you know, and having character and, and having a seamstress who can teach her daughter and her granddaughter, the fucking technique and the fucking game. And they're invested in it. And like, and they love their customers, like, good luck, bitch.

Dude, for real. Come on in. And if you can do it, respect. That's right. But we're on the 50-yard line. We can hike the football when you're ready. We've got a 29-year-old pattern maker, master pattern maker from Winne-Soga Road, Mississippi, Johnson Benjamin, weirdest talent i've ever met

you can't reproduce that i mean he's third generation in the blue jean his mom was a seamstress his dad set up factories and his dad was over quality control for levi's he came to our first trunk show in 2012 got a pair of jeans said i think i'll make a better pattern than you i'm like fuck you do it you know guess? He was right. And then you hire him. Yeah, exactly. But we needed, hey, picking out talent. Josh is good at some things. I'm good at things.

We stay in each other's lanes. But we're a team. I couldn't afford to get married, so Josh had to buy my Jeep at the time so we could pay. We done been to war, too. That's cool, man. Yeah. So I drove my Jeep for two years with a different county tag and people like why you have a different county i'm like you know my dad still lives there you know but i was paying his note you know yeah

and cleaning some damn carpets you know but you know but that led to this you know and now man it's you know it's uh you know we're still you know we're still not there you know like you always said you know you're never going to get there. It's awesome. You guys appreciate our story, but you appreciate the product. That's proud. I mean, dude, that is the respect. You want to talk about respect, that's respect.

You know what I mean? Because you put them on, and when I put the jeans on, I feel like I'm a part of it. You know what I'm saying? I love that shit. Yeah, I it. You know what I'm saying? Like, I love that. Yeah. Yeah. I agree. And I want people to do that. Like when, you know, when they use our product, when they use our product, like dude, just

wearing that logo to me. Like when I walk through the fucking airport, when I see somebody has a greatest sense of fucking pride that you could fucking have, man. Like, I just look at that person. I want to hug them. Like, come here, motherfucker. Like, I know this is really weird. You don't know who the fuck I am, but I need a hug.

We say it's like being in a band and hearing your song on the radio. There's nothing better. I don't know what that's like, but boy, I bet you it's good. Yeah, you guys see people wearing your jeans that you don't know. It's weird when you're like, hey, can I see your butt? I bet that wasn't weird at my fucking house today, you motherfucker. I will tell you this, though. They have a fucking client list that should be

recognized on this fucking podcast. I mean, their client list is ridiculous. Oh, I believe it. From every NFL locker room, MLB locker room to... Where were you a couple weeks ago? Good question. You know, it's... I don't know if you're allowed

to tell that. You know, we are providing a good service and people take us with us. You know, I's – I don't know if you're allowed to tell that. You know, we are providing a good service, and people take us with us. You know, I got to give a shout-out. You know, Dak Prescott had us out twice this year. Yeah. The Cowboys won an Oxnard, won for a Christmas gift. Been a great local supporter. Knows we can't afford his endorsement.

Doesn't care. Just a good dude. And I hated him in college. I'm a big Ole Miss fan. So, me saying nice words yeah it's hard oh yeah you know vice versa you know Eli is a is a friend you know good dude been buying jeans for five or six years you know Eli Manning is our was our first uh you know blue check mark and you know he has continued to support us you know you know this year for Christmas you

know he bought the o-line, this. You know, he didn't do that for, you know, any publicity. You know, he's the opposite, quiet, shy guy. You know, probably glad I'm name-dropping him here. But, you know, he did it because he liked the project and he wanted to support us. Same reason we're here. Don't worry, Nick. Nobody listens to the show anymore.

I actually Googled you, and you're kind of, yeah, you're growing, I hear. Yeah, yeah. Maybe one day. You've got legs,

man. Hang in there, buddy. I'll stick it out. Yeah. Yeah, of course, the next question is,

do you take credit? Yes. Because I'm, I want to get measured. I know a guy and I always got to take the call. I'll buy you a pair,

man. You don't have to buy me a pair. I'll buy you a pair because, just because, as a thank you for doing some work and not being a bitch. Well, I appreciate it. You look good, dude. I'm proud of you, man. Thanks, man.

That's my little gift. I appreciate it. Look at those guns, man. I need it to make my- Flexing now. Look at how fucking- Now he's flexing. No, I taught him how to do that.

I taught him how to do that. A fist under a bicep. It's an involuntary activity. I didn't even know I was doing it. It's probably involuntary because you went home and practiced it after I taught you. See, dude, you can't just do a basic arm cross like this. You've got to press them out a little bit.

I might be spending a little bit more time in front of the mirror these days. Just a little bit. That's good. The gun show. You like it too, don't you? I do, but I need a pair of jeans that are actually going to give me a butt. Well, you need a squat rack. No, I'm doing that. It's just not coming

as fast as I want it to. Year seven, like in year two or three, I would have made you a pant that fit. Now, I'm going to make a pant that fits and looks good on Instagram because that's the world we're in right now. I can deal with that. So, we can actually learn this from a business

partner of mine that has a small rear end. We can actually make your pockets bigger. We can raise them up, and it gives the illusion that you have a better ass than you actually do. I like it. I like this guy. People like our jeans for several reasons. Made in America. It's hand-cut, hand-sewn, raw denim, Holland and Sherry cotton.

How it's made, what it's made. But also, it's the fit. That's it. And we're making people feel good look good and two main people that buy our jeans you know people that are in bad shape or or you know shape they don't desire let's say that that you don't want to hide it you know all the other people that are in good shape that they want to show it you know y'all are spending 75 days sweating your ass off doing selfies shit you want to show off you know that's right i'm not pointing finger to anybody

yeah fucking wearing heavy right yeah no but you know you know we That's right. I'm not pointing a finger to anybody. Yeah, fucking wearing heavy. That's earned confidence. That's right. No, but, you know, we have such a different, you know,

we have guys that have private jets. We have school teachers that, you know, save up and this is their reward. That's awesome.

You know, Josh coins this phrase, we are an affordable luxury. You know, and the product lasts for so long that it's, you know, it's not

about price it's value value is what we're selling you know we're proud of our list of our blue check mark list but it's it's just validation for us when we see those guys they could literally wear anything they want to wear and they have us out that's that's such a great testament to you because it is true i mean i you know those guys can buy anything anything and they choose to buy that it says a lot now stupid question but this is men and women right oh yeah absolutely absolutely yeah we on i for the half oh that's right you're talking about he's over there looking at his arms that's what he's doing he's like i wonder if I push a little harder here

If my bicep looks bigger Well he knows the camera's on him now Oh I actually didn't know that You're such a liar You know you go to hell for lying bro That's true I never thought about that You want to admit your lie?

You want to confess? Well you know Did you know the camera was there or not? I You want to confess? Well, you know. Did you know the camera was there or not? I confessed too much. Wait, wait, wait. Did you know or not know? I might have seen it angled that direction.

Jesus is watching. That's right. All right, dude. So, look, where can people learn? Like, how can they contact you? Like, let's say we got some guys that are interested in using you guys. What would be the best way to get a hold of you? You want to say the website or do you want me to say too many letters? BlueDelta.com.

Just BlueDelta.com? 1D. Okay. And you can put in a request. We have several dozen wholesaler accounts all over the country. We're in about 50 cities now. We do have a storefront in the beautiful Oxford Square. You know, it's an old tailored shop.

But, man, if you contact us, like, you know, this is the second time I've seen y'all in a week and y'all ain't that pretty. You know? I mean, let's not exaggerate too much. Okay, okay.

We're pretty pretty. We are good beards. Yeah, yeah. I mean, that's not... That's a good one, too. Fair enough. So, guys... But, you know, we are not scared to, you know, travel.

You know, so, you know, people book corporate events all the time. We do a ton of work with Southern Glaciers and Tito's Vodka because they fly us all over from Pebble Beach to Boca Raton because we're gender friendly. One size fits all, if you will. And it's a quality product. You know, so corporate gifting has really turned into a huge part of our, you know, cause CEOs in, you know, now it's entertainment, you know, Josh and me are going to come, it's story time, you know? And, uh, you know, we, you know, we spread out the same way we do this and now it's, you know, it's turned into a thing, if you will.

And we do great collaborations. Um, just people take our product in places that we should never be. So it's been awesome. We have over 50 reps across the country. We travel all the time, our small sales team. So if you want to get a gene, find us on social media. And you guys will come to them. Oh, absolutely. People do house trunk shows, five to ten people.

They do pop-ups in people's houses. Nick, you don't have to keep selling. Wait, I think it's important, you know, five or ten people. Like, they do pop-ups in people's houses. Nick, you don't, everybody's already, you don't have to keep selling. No. Wait, I think it's important to say that, though. Like, dude, they come in, they show, they bring in literally, what, 50 pairs of jeans? Yes, sir. And they show you all the fabrics, all the threads. You literally, it's super cool.

You can say, I like that, I like this, I like that. And they put it all together for you and measure you and you get a perfect pair of jeans it's it's fucking cool so you know and uh we have a lot of clients we have a 70 percent rabi rate you know and uh clients send me pictures of outfits and sports the only reason it ain't 99 is because the fucking jeans last so it's too good i guarantee you that's why problem too They make the coolers too damn good. We've had that problem with first form before where we've made shit too big or last too long or work too good to where people don't rebuy it. But what's great about us is that they always come back

because the same reason why they're still taking your stuff because it's quality product. In this time, people appreciate good work. know it's a great time to be in america it's a sighting time for an entrepreneur the state of mississippi's been good to us so it's just the southern vibe as you are keeping it real and trying to make a good product i have to tell you guys that i had a friend in grad school when i was in seminary and he was from louisiana and i was asking him about his state and he's like, well, Vaughn, we're, we're pretty poor state. We get, you know, and he kind of talked about that and I said, well, what are

you proud of most about your state? And he goes, well, our state motto, at least we're not, at least we're not Mississippi. You know, the state of Mississippi is very collective from top to bottom, I guess you would say. But, you know, North Mississippi is a beautiful place. It is. You know, especially in Oxford, where I'm from, it's wealthy, educated, liberal southerners. You know, you can't say that about a lot of places, Charleston, Savannah. But you know what I love about mississippi is that the culture is still intact you know people are still real they have manners you know people

forgot please and thank you yeah opening damn doors i got stuck opening a door in vegas one time i mean i had to wait you know i'm like damn didn't nobody teach you nothing right you know and that's one thing i'll say about mississippi you know you know our greatest resource is the people absolutely you know it's not a bunch of strip malls and and chain and he was just poking And that's one thing I'll say about Mississippi. You know, our greatest resource is the people. Absolutely. You know, it's not a bunch of strip malls and chains. And he was just poking fun at his rival. No, I'm going to stand up for Mississippi shit. All right, yeah.

And some damn beautiful people. I mean, if we're not the liaisons. That's true. Well, the other thing he said about Mississippi was they redshirt beauty queens at Ole Miss. So that's good. What do you mean? So I can prove that with science. They redshirt beauty queens at Ole Miss. So that's good. What do you mean? They redshirt beauty queens, meaning the women at Ole Miss are so – the beautiful women are so plentiful that they redshirt them.

Well, let's be real, dude. I mean, the South's got some beautiful women. Yeah, that's what I'm talking. But let me go back to history and science, and I can prove why Oxford, Mississippi has more beautiful women than anywhere. Now, Josh married Miss Ole Miss. Like, he had a lot of game when he had hair, you know. Damn, dude, is this your first rodeo or what?

Yeah. Got to play a video before the movie plays. Oh, shit. But back-to-back Miss Americas in 1959 and 1960 were from the campus of Ole Miss. Is that right? Every woman in the world that wanted their baby girl to be Miss America sent them down to Oxford. And guess what they call Oxford? It's the velvet ditch.

Because you come, you get stuck, but it's comfortable. I just heard a whole different thing. See, you didn't open up a damn can of worms. No, I want to go to a fur game. I heard something completely different than velvet ditch. And then I heard come. And then I heard. And I'm like, what the fuck?

That's why we do have a tailor shop on the square and we're making a high end and we get a waiting list you know it takes five to six weeks to get our gene gene in normally yeah thanks for busting me out and making a ton of people mad uh but no i mean you know we couldn't open up well that was a special circumstance let's be real i i had an event the next day that i wanted to wear the pants at and you made it happen so i mean that's that was amazing so i know that's that is not normal guys like ever grisham's not from mississippi is he yes oh he is is he in oxford oh was now i thought john grisham yeah but a writer it's a home of foreigner right thompson from ESPN, the gardening gunhead. So we're really good at writing and drinking.

You're not fucking moving to Oxford. I'm selling. I was like, hey, you want to come on down? No. I don't know. It sounds pretty cool. No, seriously, though. Explain this ditch area again.

What? Isn't it great when somebody is really into where they live, though, and they're just proud of it? It's awesome. You would be, too, if you didn't live 400 miles away from where everything else is. He's from Columbia, Missouri. I know. Oh man. I do not live in Columbia, Missouri. You're not far.

That may be the problem. Southwest flies there. No shit dude. This motherfucker's like oh I don't like St. Louis. I'm like you don't fucking live in St. Louis. How would you know? So anyway guys first off I love what you're doing both of you guys it's fucking amazing it's a real entrepreneurship story it's it's america man you know what i'm

saying this is this is what i love about what you guys are doing and it's like down to the core american and uh i just think it's amazing I love hearing the stories of real products being created and sold. You know, the term entrepreneur has become a term for somebody selling a program on how to get rich. You know what I mean? And to have a couple of guys on that are in the grind, doing it, uh, kicking ass and having a good time. They're good people, man. It's an honor. So thanks for coming on. Thanks for making the trip. Guys, check out bluedelta.com and check these guys out

because I can guarantee you, you will not have a better customer experience. And you know that I don't say that or give that kind of compliment out lightly. These are some amazing dudes. And do what you can and support them because they make awesome stuff

and they're good people yeah you know you share this podcast on your page you fucking tag Vaughn tag whomever give away a couple

pair of blue deltas how about this how about this tag Vaughn and Vaughn will buy you a couple pair I think it'd be a great

dude it'd be cool get a ton of shares out of it I'm down with that what do of it I'm down with that what do you think I'm down with that that's fine as long as you know

how to spell my name which everybody doesn't I'm down B-O-N-K-O-L-E-R share the podcast share this episode tag me and Vaughn and I'll pick two people

to send these guys to and get you fitted and you'll see what it's about cool on my dime I'm down let's do it

yeah i stay behind these dudes 100 love it awesome yeah thank you dude yeah thank you thank you guys for coming out so dude all right guys that's the show now remember pay the fee and this this one you get a little extra prize for which is uh you get to enter into maybe a free pair maybe get to meet these guys and have them come out and fit you so pay the fee share the episode guys thanks for all the support the episode. Guys, thanks for all the support. Thanks for all the reviews. Thanks for all the recommendations. We appreciate it, and we'll see you next time.