REAL AF with Andy Frisella - Droppin' Bombs and Talking Training ft. Brad Lea, with Andy Frisella - MFCEO191

Episode Date: November 16, 2017

Brad Lea is the founder of LightspeedVT, an interactive learning software, and a veteran marketer and training expert. In what may be our funniest episode in months, we sat down and talked about the building blocks of training your team (and yourself): great content, repetition, role playing and real life application, and accountability. This conversation is full of insight (and laughs).

What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys today we have an awesome podcast with an awesome guest but before we get into that before I turn it over to my man, Vaughn the Impaler, I got to ask you for something. You know I don't ask for things very often, but I'm going to ask this time. Guys, subscribe to the podcast. All right? We're giving away literally free information. I'm spending money to create this content for you.

A lot of money, by the way. These motherfuckers don't do this shit for free. I wish they did, but they don't. We're providing extreme value. And guys, I'm going to ask you to do two things for me. I'm going to ask you to click subscribe. All right. And why that's important is because we are a movement. We are here to stand up against the entitlement mentality that is sweeping our nation and creating a bunch of dumb motherfuckers that we all get annoyed with. We have to start spreading the message. We have to start spreading the movement. And the way we do that is by clicking subscribe, because when you click subscribe, our rankings go up. And when our rankings go up, more people are exposed to the

message. So do your fucking part, click subscribe. All right. And help your homeboy out. Secondly, the thing I'm going to ask you to do is I'm going to ask you to tell a friend. All right. I could easily be advertising all kinds of products on this, on this podcast and making a lot of money. Guys are making seven figures a year, just off their podcast ads at our level. Okay. I don't bomb board you with ads. I don't bombard you with fucking, you know, pitches to buy my shit. All I ask is that you subscribe and that you tell a fucking friend. All right. Do that for me. And let's hold hands and sing Kumbaya. All right. Now, with that being said, Vaughn, what the fuck is up, man?

Things are good. I mean, you know, I got a lot of responses from our last episode saying you were bullying me. So bullshit. No, they said that, you know, they talked about you saying about how you could outrun me or. Yeah, well, I can. Yeah. That's not bullying if it's fucking truth. I know. I thought it was pretty funny.

They weren't serious. There was just. I'm just saying if anybody thinks I'm bullying you, they can get the fuck off the podcast. Yeah. I don. I thought it was pretty funny. They weren't serious. They were just real. I'm just saying, if anybody thinks I'm bullying you, they can get the fuck off the podcast. I don't really care. Which is kind of bullying. Well, whatever.

Yeah, no. No, he's definitely not bullying me, but no, things are good, man. I mean, we've got amazing things going on, good things coming up. Yeah. Pretty excited about it. Yeah, me too.

And the Otis and Charlie thing is amazing. I mean, we really haven't, I mean, I think you would agree, we really haven't marketed it too much. No, this came out at number one. Oh, I meant to tell you, I just got a text from the publisher that says that they are literally out of books. No way. Yes, true. Already? Yeah. Fuck, the thing just got released. Yep. Amazon just, Amazon just. Amazon. Amazon. Am I won? Am I won? Am I won? Amazon just contacted them asking for more books. And so she texted me and said, we don't have any more books.

Well, they better fucking print some. Well, they can get off of our website. Yeah. There we go. Yeah. All right. So what kind of show we got today? Who we have here?

Who's this handsome motherfucker that we got? Yeah. Not Tyler. No. I would have said, who's this dumb fuck that you have sitting next to you? Yeah. I was talking about him. Now that's bullying.

Yeah, that is. Yeah. Brad Lee, not Leah. Bradley or Bradley? Brad space Lee. That's right. That's right. And if you don't know, now you fucking know.

Now you fucking know. That's exactly fucking right. Wow. I just slipped. You missed that. Some people say, is that Brad Leah? And I say, I don't know. Do you drink fucking tea?

Brad is the world's expert on, is it erectile dysfunction? No. I am not an expert at that. Yeah, because if you had an expert, that means you have it like really fucking bad. Mine's dysfunctional though. No, Brad, like so many people on our show as a self-made entrepreneur, you've been, gosh, you've been in the marketing and, uh, he's a big baller. Yeah. Big baller. You'll never hear him say that, but he is. That's right. But so you've been, for a couple decades now,

you've been big into sales and marketing, and then you developed your own, you called it a software system. It's kind of a communications and training platform. That's right. Called Lightspeed VT. You ain't lying. Not VD, but VT.

Correct. You guys have a lot of sexual innuendos on you. Well, we don't. I'm just in a weird mood vaughn's a fucking weird pervert dude no i'm not i'm a i'm church boy according to one of our listeners you are church boy so most church boys are perverts yeah oh i'm not repressed oh all right so look brad is the world's leading expert on virtual training. His company provides technology that not only allows companies to train their employees more effectively, but to repeat the training over and over again, which is the key to get

it locked in. I want to know, and we have never actually talked about this. I want to know how you got into this because like we met at 10X last year at Grant's event, which was awesome. And we're both going to be speaking at it again, which I'm excited about. But I want to know how you got into it. And then we'll get into how it works and what you do and the importance of training. Yeah, well, I mean, those are all segments that you could do a whole show on. But how I got into it was kind of by accident.

I ran sales teams for companies that I worked for, and I double, triple sales. And how I did it is I just trained people. I mean, it's just blocking and tackling. It's common sense shit, but done repeatedly and done effectively. So I had the big, bright idea to start a training company because I wanted to make make more money and they could pay me to go out there and make more, you know, per day. I could go, you know, 20, 30 days out of the month and make way more than I was making. So I quit my job and started a training company. And when I went out in the field, it didn't work.

My training didn't work and it baffled me because I was saying the same shit and doing the same shit and it just wasn't sticking. And I was like, son of a bitch, like what's going on? Plus I like to over deliver, you know, you pay me $10,000 to show up and train your people. You know, I want your people to change. I want your people to be more effective. I want you to feel like, you know, you're going to get a hundred grand worth of value. Yeah. That's what I like to do. So, so I would leave knowing full full well these pricks weren't trained. Right. And so I started to research what was different, what was wrong, and I came out with an interesting tidbit of information, and that is an effective training program.

And when I say effective, I mean there's a lot of training going on, but they're not really training. They're just kind of spinning their wheels. It's not effective. They're throwing some shit at the wall and hoping a little bit sticks. Yeah. Or again, I mean, I always say there's, there's companies that spend a million dollars a year training and they aren't training, they're exposing and it doesn't work. It's like going to a gas station for a gallon of gas and walking out with an eighth of a gallon. It's just, it's not a gallon. Right. So I started looking and, and looking and just literally breaking it down. And I found that there were four main ingredients that have to be in every single training program to make it effective. And the reason it wasn't working out in the field is because those ingredients, astonishingly, were not there. And it took me a while to figure that out. And then I created the Lightspeed virtual training system to remedy that.

But the four ingredients that need to be available are, one, you have to have good content, obviously. Two, you have to have repetition. Most people, they won't do it enough times to actually learn it. When you say good content, just for clarification, because we talk about good content a lot here. We're not talking about social media content in terms of entertainment. We're talking about effective training techniques to make good content. Well, no, well, I'm talking about good content, meaning if my content shit, and I do the other three things, right, you still probably won't have very good results because the training, the content sucks. Right. You know, if I tell you, you know, here's how you sell something

and I don't, and I tell you to ignore people, that would be bad content. You definitely don't want to ignore people. If you want to sell shit, you need to shake hands. You need to meet more people. More hands you shake, more money you make. So you have to have good content. You have to have repetition. You have to have accountability. And that's the key most people are missing. and you have to have practice and role play those four things have to be you know involved so let's let's camp out on each one of those for a while well let's just start most companies don't have one or several of those and they're spending millions of dollars training without one or several of those and they're pretty much burning up their money like it's like baking a cake, right? Like leave a egg out and see what happens to your cake recipe. Right. Leave

out any one of the few ingredients that go in anything. And it just doesn't come out right. And that's the same thing with training. And guys, this is important because right now you may be listening and you may be a guy who's sweeping the warehouse floor. All right. And you may say, well, this doesn't apply to me. Well, let me tell you something. You can either be the 40 to $70,000 a year employee who has no leadership skills or no training skills or no ability to replicate themselves. Or you could be the guy who learns how to fucking train people and replicate their skills and create other people who are valuable for an organization. And that person's lifetime value is in the millions and millions and millions of dollars. So if you don't think this applies to you, you're a fucking idiot.

And having the ability to improve another individual. Like, again, I feel good when I know that I've taught somebody or brought someone to another level where they can make a better life. They can have better Christmases. They can have better fucking birthdays. All that. People forget about that stuff when they think of entrepreneur. They think of the cars and the money and the travel and shit.

But dude, honestly, no bullshit. The best thing about being an entrepreneur is what you just said. It's seeing your team succeed. It's seeing people develop skills and grow and improve and then use those things to improve their own lives. Yeah, and in order to do that, you need to train. 92% of companies don't train at all, believe it or not. And the ones that do train don't train effectively.

Not all of them, obviously, but very few actually and whether they do it by accident or intentionally those four ingredients have to be there and the reason why they won't do it at least in my opinion is because it's uncomfortable right you know you're going to get pushback from your employees if you're training a group of people that have to be trained like it's not their choice this isn't like you know a guy that's into self-improvement or a girl that's into self-improvement where they reach out and find content and consume it. But you used to be a pastor, yeah? So would you go to a church where the dude read the Bible once? Nope. Like you want to read that Bible over and over?

Yeah, over and over. Again, that's repetition. So repetition's uncomfortable. And what people don't understand is growth comes from being uncomfortable. And what people don't understand is growth comes from being uncomfortable. You know what I'm saying? Like when you go to the gym and you got a spotter and those last three reps you couldn't do by yourself, that's where the growth is. That's right. So when it comes to training, it's kind of the same thing. Like repetition, your employers will be like, dude, I already did that. Dude, I already saw that. Dude, I already went through that.

Yeah, do it again. Do it again and do it again and do it again and do it again until you can lip sync that shit keep doing it you should be able to write a fucking book and teach people how to do it yeah that's when you know you know it and what most management does is as soon as they get as soon as they get a little pushback or that they most of them show it once yeah they show it once and then and then when you hold them accountable they'll say well they'll say this they'll say well i fucking trained my guys to do that yeah you didn't train them you showed them one time yeah there's a fucking difference yep i call that exposing them so again you expose them to the information but you didn't actually train them look at the military you know go to boot camp you do the same shit over and over you break down your

weapon you put it back together yeah go go to any sports teams any anybody that's highly trained did repetition period end of conversation so at the end of the day when you look at it from just a you know training an employee you know how to answer your phone you say here's how i want you to answer your on the phone you'd have to say that a lot to get the repetition down. Then, well, there's repetition, there's good content. So let's assume you already have good content. So that's repetition. And the reason why no one wants to do it is because employees bitch and complain. I would say, being a real business owner who owns multiple companies who employs a lot of motherfuckers, I will 100% testify

that my biggest missing link with my managers to their subordinates, if you want to call them that, or team members, whatever the fuck you want to call them, is that they don't do the repetitions. They show people one or two times and then they assume that the person knows. And if you're a manager and you're having trouble with your fucking team, I promise you repetition is a big part of it. Absolutely. I can guarantee it. Like I spent years trying to figure this out. It's very rarely good content. It's, it's always the repetition or it's one of the other aspects. Yeah. I mean, would you agree or disagree with that? I would agree. Yeah. You know, there's a lot of good

content, good information out there problem is is someone will will will expose someone to it and then that and by the way i mean turnover especially like in network marketing mlm yeah that has a 90 some percent turnover because people aren't making money they're not successful why aren't they successful it's easy to succeed in network marketing if you do the work and you know how to do it. And then these uplines or whatever they're called, the sponsors, they'll teach you how to do it once. And then, dude, you better go out and recruit people. And then pretty soon people quit. Why?

They didn't get enough repetition. Ultimately, they weren't trained properly. So repetition is the main thing that most people lack. The other one's accountability. There's companies that'll train, let's say the frontline, let's use sales for example, they'll train the sales person, but they won't train the sales manager on the same shit because they're quote unquote managers. They're big wigs now. They don't have to train on that stuff. That's for sales people. Well,

if I'm not going to do it, why would I need to learn it? Well, because how are you supposed to hold that salesperson accountable if you don't know what the hell they're supposed to be doing and saying? So a manager in any company should actually have to take their own management training and their subordinates or the people they're supervising. Dude, that's a basic leadership violation on top of that. We're not just talking about effectiveness, but now let's talk about leadership and respect. If you don't know how to do the fucking job that you're trying to hold somebody accountable to, or you don't do it in front of them, they are never going to do it. Yeah. There's no accountability, dude. I will tell you for sure.

If you have a team and you're the leader of a team and you tell them to do, uh, you tell them to do uh you tell them to pack a box and put the tape on a certain way like has to be with zero wrinkles and it has to be perfectly centered every single time the minute that they see you put the tape on with a fucking wrinkle in it or put it on crooked they will never put the tape on the right way ever again all they have to see you do is cut that corner one time and they will never do it. Yeah. So it's not just about being effective. It's about respect and it's about culture too. You cannot violate that golden rule.

Vince Lombardi quote, what is it? Leading by example isn't the best way to lead. It's the only fucking way. And this applies to what we're talking about as well. Sure it does. Yeah. And again, companies don't recognize that. So what they do is they put the management through a management training course.

The salespeople, in this example, through a salesperson course. And there's no blend there. So if they wanted to do it correctly, the managers have to learn what the salespeople learned. They either learn because they've done it or they learn because they went through the same training, which means now you're training managers almost twice as much. And guess what happens then? It's fucking uncomfortable. They bitch, they moan, they whine. Now, let's say you're the CEO. You got a bunch of managers bitching and moaning. You got a bunch of sales people bitching and moaning or other employees team members bitching and moaning and now the whole team is bitching and moaning and what's easiest to do stop training you stop training you get rid of the training you say well damn this is

uncomfortable i'm not gonna sit here and listen to this shit so what do you do yeah it's like a buddy of mine he had a clothing store down in beverly hills i run into him i said how's it going man he said it's going good bro but i think someone's stealing from me i said no shit he said yeah like a lot of money worth he was selling the high-end shit so i said well what are you going to do he said i'm going to put in cameras throughout the whole store back store everything so he put in all these expensive cameras and i ran into him i said how's it going he said pretty good i said what happened he said dude it was two of my best salespeople stealing my shit and i said no kidding what'd you do he says i got rid of the fucking cameras fuck so it's like he he he didn't want to to know that that was happening why because? Because it's uncomfortable. Not only that, dude. People who get in a management position,

they, dude, and this is a very fucking weak manager move. And manager is a CEO too. Like he could be a CEO, could be anybody. But I'm going to tell you, I've seen this over and over again. You have guys who are managing other guys.

And let's say the manager knows that the employee is doing something fucked up but that employee actually is like covering a certain, it could be something as stupid as like they're covering a certain timeframe of hours in the store where that manager likes to go out with his girlfriend. Right. Right?

So the manager will keep that guy on because they don't want to fucking fire him and have to deal with training a new person and finding someone who could cover that time because they want to go out and do this and then that person fucks their shit up so bad over time that the manager ends up losing his fucking job because of it yep like it is mind-blowing to me what people will do to avoid hard situations that will get them ahead further in life versus allowing short-term bullshit situations to continue. They end up costing them massive opportunity later. Dude. That's why nobody, that's why the majority of the people

in the world don't have abs. Yeah. Dude. Getting abs is uncomfortable. Would you agree? I got some now. Would you agree? It's uncomfortable? Yeah. It's uncomfortable shit. That's why no one does it. That's why not many have abs. Yeah. Training is the same way. It's uncomfortable shit. It's uncomfortable to do.

It's uncomfortable to roll out. And it's uncomfortable to maintain. However, just like abs, when you do it right, dude, it pays off tenfold. Hundredfold. Hundredfold, at least. Like, when I work for companies dude i triple their sales you know some of these places were doing you know two three four million dollars a month i'd come in and triple their sales like that's massive and they'd be like what are you doing man what are you magic no i'm just teaching people how to do it i'm holding them accountable and I'm training effectively.

So basically I built a team of people that knew what they were doing. And how do you do that? You train effectively. How do you do that? Good content, repetition, practice and role play and accountability. Dude, it's funny because in my business, I'll have guys who won't train their guys consistently because of the effort it's going to take.

And they're afraid of the awkwardness that it's going to take and they're afraid of the awkwardness that it's going to create between them like they're like oh well this guy's not going to like me anymore because i'm fucking busting his ass but what you don't realize is that you busting his ass is actually being nice to him because you're treating him with respect and you're respecting his potential by treating him uh training him the proper skills that are going to grow him and grow his career. By you being buddy-buddy and letting him slide, letting him cut corners, you're not being that motherfucker's friend. You're being the opposite of that.

You're being a hindrance to his progress. A thousand percent right. And people don't think like that. Like, dude, I have no problem personally. I mean, dude, we just spent a whole day together. You heard me say shit to some of my guys that most people would be like, damn, that's pretty harsh. No, I just deal with fucking facts.

Like when I said, hey, are you writing that down? You said yes. And I said, why is there no fucking pen in your hand? That's not me being rude. That's me fucking holding you accountable. Right. And like people have such a hard time holding people accountable because they spend so much time with them that they think they're friends.

Look, your motherfucking team doesn't need a fucking friend. It needs a fucking leader. And there's a big fucking difference. And you guys who are out there being, you know, with your half-ass potential team, you don't even understand this concept. Like if you held them accountable for 90 fucking days, you'll have such a strong team that will hold themselves accountable, but you won't even fucking have to hold them accountable. They'll do it on their own. And now they respect you because you taught them how

to make fucking money. They'll appreciate you. Yes. You know, it's funny too, but Brad, people think that they want to be friendly. Like, like if you and me work together and I'm the, I'm the boss or whatever, and you're the employee, they think that the only way for me to get you to like me is to be nice to you yeah no the way you end up liking me is by me teaching you how to be successful and then you're like dude andy's the fucking man dude i've been i'm i'm i've been guilty of that i've said to myself bro and other people yeah it is it is the freaking truth right because i've said, you know, someone asked me, well, why do you let that happen? I go, man, because, you know, I guess I care too much. When in reality, I didn't care enough.

That's right. Or I cared for the wrong things. Like, you know, I'm letting my- No, you're saying like your dude comes to you and he's fucking up at work, right? And you're like, well, he's got a pregnant wife at home and he's having these troubles and he's having this. So you take it easy on him. But by you taking it easy on i'm screwing him harder yes way harder and that is the truth that is the truth dude and that's the difference between great

fucking leaders and weak leaders okay dude i've had coaches in my life playing sports who are the i fucking hated them like i wanted to cut their motherfucking heads off like i hated them like i seriously plotted like burning some of their houses down you know what the truth is now that i'm mature and i understand what they taught me i'm like that's the best fucking dude i ever fucking met yep that guy cared more about me than fucking anybody else happens a lot in the marine corps i bet drill instructors are hated in the first two months when when your life's getting saved or, you know, you graduate, you're like, man, those guys are fucking awesome. Yeah. Yeah, dude. And, and it,

you know, that's what a great leader is about though. A great leader cares enough to have those conversations. Well, again, that sounds weird to say, cause, cause like I, I care a lot, but I was, I was not caring enough and I didn't even know it but you you you and i are on the same page here we get it we're saying the same thing for sure and and the reason we know this is because we fucking did it yeah like dude you know what i kind of still do it dude that's why i told you in 2018 i'm changing the game brad i've ruined employees who would be like i've ruined a lot of employees who would have been fucking amazing had I just fucking sacked up and fucking said, hey, motherfucker, this is how you need to do it. And this is why.

Period. Right. And I didn't. And that's why, you know, people are like, dude, why are you so intense? Why are you so harsh? I've learned to be this way. I used to be the guy who would fucking cut somebody some slack or not have the conversation, you know, and I've ruined people because of it. I see not just ruin them at my company.

I ruin their lives because I've seen them go out and they go out where they could have been great here. They could have built a six figure, seven figure career here long term. They now they're working at fucking Starbucks. Yeah. Now they're working at fucking AT&T, you know, as a salesman like that. Now they've jumped from job to job to job, and they've gotten into the fucking hamster wheel because I was a weak fucking leader to them. Yep.

Dude, that's freaking harsh reality right there. It's truth. And I guarantee you there's people listening right now that are sitting there going, dude, that's me. And I'm telling you, man, you know, cause I don't want to be ever the guy. Like we talked about this earlier too. I don't ever want to be the guy who's out there pretending like I have all these special skill sets that you motherfuckers don't have. I'm not better than you.

I'm not smarter than you. I'm not fucking, I don't have shit that you don't have. But what I have is 20 fucking years of experience of fucking shit up. You know what I mean? Like some of these fucking Instagram celebrity entrepreneur dudes, they pretend like they got some special God given gift. Look, man, that's not helping these people. That's not helping these people listening right now. Like they need to know, like I'm, I've made those same mistakes that they fucking making right now. And that's, that's the truth, man. Like I, you know, does it hurt my pride a little bit to admit

that? Sure it does. But it is the truth. And like, you know, I think about that shit. Like people ask, like, do you have any regrets or would you do anything differently? And, and generally,

no, I wouldn't because I learned everything through mistakes. But what I would do differently if I could go back and change it is, as I would have been more direct and more honest and more caring in the right way to some of these guys who I feel bad about losing over the course of time. You know what I mean? You let them down, you let you down. Well, the flip side of that though, is that you have to be the kind of person who recognizes that that is valuable. Look, we talked on our last podcast with JP about extreme ownership and like

what they talk about. Like, dude, I'm all about that concept. Like I don't look at people when I cut, when I lose an employee, I don't look at them and say, fuck that guy, he's a piece of shit, like most people look at. You know what I look at them and think? I fucking failed that guy. And I mean it. Well, some of them are pieces of shit.

You know what? They are. But you ask anybody in this building, when we lose a guy here, it fucking hurts me. I get fucking bummed, and it fucking hurts. And I take responsibility for it.

You know what I'm saying? No, I totally get that. And if more people did that, you asked how we get good culture, that's why we have good culture. Yeah. Because I really do care. And you're holding them accountable.

Right. I get that, man. I get that. But even you and I have talked about this a couple months ago. You know, when I started- Look, man, there's some motherfuckers that ain't going to get it.

Right. But one thing I want to emphasize is that it's not just, it's a lot of the millennial generation, but it can be people my age. I mean, when I started here with Andy and he'd call me out on something, I took it personally.

Yeah, you're a pussy. Well, I took it personally, but I'm not from that environment. Hey, bro, you've toughened up a lot. We're proud of you around here. Well, thanks. I appreciate it. Dude, trust me. Go visit my team at Lightspeed, dude. People think I'm not from that environment. Hey, bro, you've toughened up a lot. We're proud of you around here. Well, thanks. I appreciate it. Dude, trust me.

Go visit my team at Lightspeed, dude. People think I'm harsh, and I'm like way nice. Bro. Like, look. I do remember. Let me make this point, though, because I do remember this. I had kind of an epiphany. I was like, you know, I think I'm hearing him like he's pissed at me.

No, he's pissed because I'm not doing what I'm capable of. You're not living your fucking potential. Right, yeah, exactly. And so I started realizing, you know, he's not going off on me because he hates me or thinks I'm a dick or anything. Wow, I just said something on the podcast. Yeah, you did. Every now and then I do slip. But anyway, no, but it should have said penis it

really was like the drill instructor it's the it's the it's the discipline for the sake of winning it's the discipline for the sake of not dying yeah you know but and and i look dude you you have to learn that you've made great progress you were total pussy when you came here i'm not gonna lie like total like total fucking pussy seriously I'm saying that cause it's, I'm, I'm being honest. No, I don't take offense. Yeah.

You've come here. You, you've, you've toughened up. You've understand what you just said and learn to realize how to be a real student. Right. And that's important because a lot of people are untrainable because they can't get past the fucking hard conversation that's had with them.

Like if you're uncomfortable, dude, if you're an employee and you have a fucking boss that cares enough about you to come out and point out the fucking piece of tape that is stuck to the fucking floor that you didn't pick up when you swept the floor you should count your lucky fucking stars if somebody cares that much about your performance absolutely because most people don't give a fuck see if you ask my team dude they're gonna say i care like a motherfucker. Yeah. But I need to do more of that, and I'm going to in 2018.

And I had to learn that the hard way. So now. No, I'm going to stop procrastinating tomorrow. But listen, I had to learn that shit the hard way. A couple people asked me, when are you going to write a book? When are you going to write a book? I'm like, well, A, when I accomplish something first. But when I do accomplish something, because I know that's inevitable,

my book is going to be called The Hard Way. It's either, I have two titles. One was The Hard Way, which above it says, shit, I learned the hard way, so you don't have to, because I did learn that the hard way. And then the other one was going to be called Inches to Spare, just because I got some. Let's get the fuck out of here.

But in all reality, I learned that shit. And what's crazy is, dude, I didn't understand it either. I literally was like, dude, I guess I'm a puss. I'm a softie. I feel bad for the dude. He's going to go home, feel like a loser, look like a loser to his family. He's got kids it's almost christmas let me just wait and because i care you know i care so much i'm such a sweet guy

and in reality i was fucking the dude yeah and and and more importantly dude how about how about shift shift your care maybe i was maybe i cared about him too much and i didn't care about my wife i didn't care about my kids i didn't care about the other people in the company that he was screwing by being a lazy ass or doing it incorrectly. So I cared so much, but I didn't care enough about the right people also. So you can look at it that way too. You said it, dude. I see managers do this all the time and i've even done this before i've spent an exorbitant amount of time trying to help somebody that that time that time could have been spent on my good people who were doing their fucking jobs yeah and and help them get better as opposed to trying to spend all

this crazy amount of time with this piece of shit who's fucking hurting everybody yeah like there's definitely lots of perspectives to consider when we're talking but at the end of the day you're not doing anybody any favors by letting them fucking skate by. Exactly. It boils down to accountability. It hurts everybody. And without accountability, your training's not going to go well either.

Just like this guy, dude. This guy right here. He freaking had a party at his house. A bunch of employees went over there. They came back and told me his side yard looked like fucking the worst side yard you've ever seen. So what did I do, John? You gave me money to fix up my side yard looked like fucking the worst side yard you've ever seen. So what did I do, John? You gave me money to fix up my side yard.

So I kicked him down some loot so he didn't have a nasty looking side yard. Now, who cares more than that? Hey. Is that just stupid? No, I don't think so. If he's doing a good job for you, then I think that's appropriate to do. I just gave two of my fucking buddies brand new fucking ARs yesterday

as a thank you for helping me get shit together for the courses. That's freaking awesome. They put in their time. I gave one a Noveske rifle and the other one a LaRue. Both of them are $3,000 plus. Dude, I like to do shit like that

when people are doing their... Absolutely. It feels good. And then you showed up in a wrinkly shirt and what i do no what did i do really you made fun of me all day and told you get what the fuck you wake up you don't you there's no iron near you at all like you looked in the mirror and thought god damn that's the best i can do and walked out came to work i go get your ass home and change your shirt next day come in in a sport coat. And guess what? Now he's got a chick. Now he's got a girlfriend.

He didn't have a girlfriend for a long time. Probably because he looked like a frumpy old piece of shit. Well, hey, you know what? Frumpy old piece of shit don't get laid. And that's true. You ain't lying. Especially when you look like that one. Dude, when I went to take a piss

before the podcast and tyler can vouch for this because he's on the group text what did i fucking what did i do about fucking 20 minutes ago took a picture of what he uh witnessed in the bathroom what was it piss on the fucking seat yeah there's fucking piss droplets on the motherfucking toilet seat he's had an hour-long meeting about piss droplets i cannot stand it like dude first of all i have to wipe it up because i can't leave the bathroom looking like shit because i have pride in my fucking building okay so i walk in the bathroom and there's fucking somebody who chewed like a lot of the guys fucking chew here there's fucking tobacco in the fucking toilet and and there's piss on the toilet seat there's a pube too i saw yeah i saw that too that's why i zoomed in on the fucking that's why i zoomed in on it manscaping's the next podcast

so i got you in town who's my fucking friend who i want you to come and be impressed by my fucking facility you know like dude just like when i come to yours you're gonna be you want me to think it's cool and it's just the way it is. Like, and I got some motherfucker out here ruining it by putting their fucking piss on the fucking toilet seat.

And I went in there twice, dude, to go to the bathroom, dude, and those droplets stopped me. I said, dude. That's what I'm saying. I walked out. Dude, and now you're probably going to tell all your friends.

You're going to tell the whole world. They're going to say, hey, how was Andy's crib? I'll be like, oh, it was badass, dude, but he had a pissy bathroom. I walked out dude and now you're probably gonna tell all your friends you're gonna tell the whole world they're gonna say hey how was Andy's crib I'll be like oh it was badass dude but he had a pissy bathroom but the point is

is that you people don't understand how to take pride in their shit you know what I'm saying absolutely like I wanna be perfect

on everything I do like people talk about the 100 to 0 they don't they think that's all about kicking it down everybody's fucking throat and stomping on their face and it is but you know what it's also about it's about being fucking perfect with your own accountability and dude if people can't understand that concept how leaving a piss droplet dude if you leave a piss

droplet in the motherfucking toilet seat there's a reason you're making 40 fucking grand a year yeah and you're always gonna fucking grand a year. Yeah. And you're always going to make it. And not only that, it's not even that difficult to fix the situation. Dude, it's pride. I even think about it like this. Do I ever get a little piss on the toilet seat? Absolutely. You know why?

Because sometimes the shit comes out crooked and it goes on. Sometimes I'm checking my phone and I accidentally piss on the seat. But guess what happens right after that? You wipe it off. I wipe the shit off. You know why I wipe it off? Because I accidentally piss on the seat. But guess what happens right after that? You wipe it off. I wipe the shit off. You know why I wipe it off? Because I take pride in my own fucking shit. What if you were walking out of the bathroom and I happen to be waiting for the fucking bathroom and you left the fucking piss on the toilet seat?

I would have fucking fired you right here in front of you and you and you. And I would have embarrassed them that they would never come in this fucking building again. like they're fucking lucky that they weren't in there and did that and i was standing on the outside like i would cut their fucking nuts off like this is so disrespectful see we just had a we just had an email circulated at our company that said basically it's the receptionist saying hey this bath the men's bathroom someone told me it was just you know terrible in there and it was unacceptable we have high level clients coming in all the time and someone just emailed back and said you know what are you doing in the men's bathroom ha ha ha like it's funny yeah but again

my problem is i have let's say 72 people 30 of them 40 of them maybe no about 50 60 of them are guys i find it holding people accountable difficult when i don't know who did it yeah so how do you how do you figure out who did it dude i just said it what i say in the text i was gonna do i didn't read that far oh well that's you probably did it then you probably want to piss on toency might have been charles might have been john no the point is i said i was gonna put fucking cameras on the outside of the door. So the next time I walk in, I can see who fucking came out before me. I swear to God,

I'm doing it. Like I'm fucking sick of seeing piss droplets on the toilet. And it's so easy to fix. Why doesn't someone just grab a little toilet paper, handle it and be done with it? How do you not look yourself in the mirror? Cause everybody in this motherfucking building is always coming to me. Andy,

what can I do to make more money? What can I do to make more money? What can I do to be a bigger part? What can i do to make more money what can i do to make more money what can i do to be a bigger part what can i do you know what you can fucking do you can start taking fucking pride in what the fuck you're about because that's going to translate into everything like people who piss on the toilet seat there's not a millionaire on this fucking planet that has been self-made that pisses on the fucking toilet seat and leaves it there not one not one if you're making 40 fucking grand a year or 30 grand a year

or 50 grand a year and you're pissed off about it and you piss on the toilet seat, there's a reason that you make that kind of money and there's a reason why you'll never be anything in fucking life. It's because you don't take pride in the fucking details. You're not aware of your situation.

You're not aware of your behavior. There's a whole laundry list and basically it boils down to you're a hunk of shit. And more than likely, you probably don't have enough weight to it to aim it properly. You probably got a little fucking dick. Yeah. There's no weight there. Like, it's hard for me to miss the big old hole.

How are you going to leave fucking piss in a toilet seat and let everybody walk out and think you got a little fucking dick? Dude, it's just like wiping your ass, man. I mean, there's dudes out there walking around with shit stains dude fucking skid mark central baby they say that they say that 72 percent of dudes have shit stains in their underwear and my question was who counted that'd be a fucking shitty job but but same same thing like same thing though like what do you do just like wipe until it's faint brown and figure screw it the undies will get the rest like like dude get get some get some fucking baby wipes and get the job done what happens when you take your fucking drawers down and there's a shit stain dude that kills

the mood trust me dude you speak for experience fuck yeah dude dude i used to listen i used to have to go through fucking undies dude my mom My mom would do the laundry, and if ever I fucking pulled off the undies, and by the way, white undies are the dumbest fucking invention on the planet. I was just getting ready to say that. The first movie is never have white underwear. Yeah, but I did, and that's what I got. If you slip up a little bit,

you're branding a shit pants. Dude, I had to learn how to wipe at a young age because I had to throw away the underwear if there was ever any shit stains in them so my mom wouldn wouldn't see like i was she'd never get to see that and chicks like i don't get girls dude they got g-strings that go up in their asshole and it doesn't seem to make even a freaking mark on them and dudes they can they can drape a freaking towel over their ass walk to the fucking mailbox and it's shit stains it doesn't get in the crack but somehow the fucking shit from your asshole transfers like to the fucking underwear

so what you do is you how does that happen dude you you properly wipe your ass no dude we're gonna come out with a vt course if you don't know how but but that's the same thing as piss on the toilet we'll do it together and we'll split the money all right by the way the huge market for it yeah apparently have people make comments uh well i'd rather have the girls because how many girls sit there and wash their dudes undies and find shit stains in their underwear how did this go from training to shit stains it's all relative to what we're talking it is relative which is taking pride in what the fuck you do yeah Yeah, well. And that guy who walked. And repetitiveness.

Like how, you can't have shit stains in your underwear if you're repetitive. And if you're the guy that walks in on that and you leave like. Like I'll wipe my asshole sore.

Like I'll wipe it until it fucking hurts. See, some people say they'll solve the problem just won't wear no damn underwear. Well, now you got shit stains in your jeans.

Dude, I'm not bullshitting. I had to have fucking hemorrhoid surgery. I had to have hemorrhoid surgery. Like, dude, you want to be embarrassed. You'll wipe till it's sore. That's hilarious. This is the truth. It's a true story.

Ask Emily. She'll fucking tell you. Just get baby wipes. Dude, look. I fucking wiped my asshole so hard that I tore it and I had to get fucking surgery to fix it. And you remember when I had to have surgery, remember that I couldn't fucking walk,

dude. If you ever had serious hemorrhoids, it ain't no fucking joke. Like it'll fuck you up. And dude, you don't want to talk about it. What you're basically saying is Andy a hundred butthole zero. No,

but dude, I'm going to tellthole 100, 80-0. But, dude, I'm going to tell you right now. You want to be fucking embarrassed? Fucking go get your hemorrhoid fucking operated on, and they fucking tape your ass cheeks open, and you're bent over a fucking table. And they don't put you to sleep. They put you in twilight, so you're still awake.

So, like, dude, I can remember. They would fucking tape my asshole open. Why do they want you awake for it? Cause they, I guess it's not a major enough surgery to put you to sleep. But like, dude, I was twilighted out. And I remember like just fucking saying like all the nurses, they're all women. And I'm just like trying to say anything I can to be a smart ass. Like, cause it's just so uncomfortable.

So I'm trying down there. Yeah. Right. Like I'm trying to make, like, I'd be straight up ass. So I'm like, so how do you, how do you get rid of the brown ring like the the fucking brown eye how do you handle that like you guys are asshole experts like i can remember saying that to these motherfuckers and like they're just laughing their ass off and i'm just like and then so then you pass out and then you wake up but you don't remember what you said for like a few days later so like a few days later start remembering all

the shit i said and i'm like oh my. The doctor that performed that surgery, how many surgeries do you think he did before he performed yours? Uh, fuck. That day or ever? Ever. Oh, I don't know. He fixed it right away, dude. But that's repetition.

Yeah. I'll bet you he, I bet you yours wasn't the first asshole that he got up in. No, I was just, I was just the coolest asshole. Yeah. But you're right. It's repetition. Again, you have to, you have to have that repetition. You have to wipe with repetition.

Yeah. You have to freaking... Repetition is a fundamental ingredient in pretty much anything successful. So our podcast is kind of hybrid in that it's success and motivation. We talk about success and motivation and also proof of states.

And it's also business. But what I would love to delve into a little deeper deeper is that how to get rid of the brown eye well you're right exactly white properly the only reason it's brown is because you've had shit in there why i really can't get you guys off that but um no so you deal with training obviously yes which is education which is you have become an expert on how people learn to be competent at things. And interestingly enough, competence is like the number one reason why people feel good at their job, because they're good at what they do.

So my question, kind of going back to the issue of content, we've been talking over the last couple hours, just before we hopped on here, about your platform and the different ways that you teach people things. Well, tell them why he's here. Brad's here because we are launching the new Frisella Entrepreneurship Academy, and he was here to critique our technique on how we're training people.

That's why we brought him in. Right, and your platform has interactive modules to it or interactive components like you know multiple choice and true false and all that kind of thing right what have you learned as you've invested in you know wholeheartedly in this art of training people what are the different ways of learning that you have found most effective and i i i'd love for you to talk not just about how the people that who are entrepreneurs who listen to us can train their people but what about training yourself what are some what are some ways that

you you've you've learned over the you know the last couple decades on this is how people learn this i mean you you talked about the well people are talking about the repetition the points that you just said apply yes as as well. You definitely apply it for yourself. But what I've learned is everyone's different and there's no one answer. You might like to learn differently than I like to learn. But what our technology allows is for everyone to have their own individual learning experience. And our system is the only system on earth that will let you do that because of some of the interactive technology. But people can learn through, again, doing. You can't watch somebody and learn much i watch a lot of ufc and mixed martial arts doesn't make me a fucking black belt so at the end of the day i watch a lot of golf and it doesn't make me a

golfer so you have to do and that's you know that's the key and that's the that was the fourth thing which was practice and role play i mean i can teach you and you can you know do that's the key. And that's the, that was the fourth thing, which was practice and role play. I mean, I can teach you and you can, you know, do it and then you can pass a test and all of a sudden you're knowledgeable, but when you go to do it, you're a little bit more uncomfortable. So the practice and role play is actually applying what you've learned. And that's really a big thing because a lot of times people will learn something, but they won't apply it. So when it comes to individuals and self-development, a lot of people read a bunch of fucking books and don't do anything that they learned in the books you know they just read books that gap from from from knowing to doing well i just know people that read a bunch of books and

they're still not doing anything and i'm like well what'd you learn in that book well i need to do this and i need to do this success zombies that's well that's okay well that's that's the biggest thing is fuckers they'll consume everything they'll watch your podcast yeah they'll watch my podcast they'll read everybody's books you know what i'm saying they know fucking everything if you ask them but they don't apply any of it yeah yeah well that's that's the biggest problem that i see out in the world is a lot of success zombies definitely yeah and quite frankly you know if they don't like ultimately in my opinion to be successful what is success you have to define what success is for you first because everyone's different man just because you have a billion dollars doesn't make you successful you know

unless that's what successful is for you like it is for me right like if i have a billion dollars you can fucking blow me i'm a i'm fucking successful okay but but at the end of the day i mean you know some people say well what if you have a billion dollars and your wife hates you well again to me it's still successful like i rate it billion dollars that's successful however some people rate things differently you're you know you're you're how are you spiritually how are you with your family how are you with your team you know does everyone love you does everyone hate you what is success you got to figure out what success is first yeah i like andy's uh definition is success is realizing your own

true potential and what he would say uh and he had to step out just for a second but what he would say, uh, and he had to step out just for a second, but what he would say is if a billion dollars represents, he's going to go see who pissed on the toilet. That's right. If a billion dollars represents what you're actually capable of, then yes, that's success. But if it's not, if $10 billion is what you were capable of, but you only came up with 1 billion, then Andy would say that that was, well you were capable of, but you only came up with $1 billion, then Andy would say that that was... Well, then you would never find success because I don't think there's a limit to your potential. I think there is.

I think certain people are limited by their potential. I mean, you got to think about it. They're limited by their potential? Yeah. They have limited potential for sure. There's people out there who grew up in shitty situations with no guidance and no parenting and no fucking role models who they're never going to learn the shit.

They've never even met a millionaire before. That's like a mythical thing. I'm sure there are people out there who have. But they have the potential to do it. They just may never do it. I mean, physically. I think anyone can be rich. literally speaking yes like that's true what one man could do another man can do but you have to take into account somebody's environment in terms of what their potential

might actually be i was raised by somebody who was an entrepreneur i was taught things as you met my dad earlier and he told you i was taught things the other kids didn't fucking know and they don't learn until they're 30 yeah i was eight you know again i dropped out of high school at 16 started hitting the actual world yeah and so by the time all my friends graduated college like a bunch of dumb asses they didn't have real world experience and i was already dusting them 10 years in they well the you don't learn shit in college that you need to actually apply in life more you didn't you didn't when i was not going yeah no shit but the point is dude the point the only reason i was gonna go to college was either to find chicks or to or to or to meet people and build relationships party well yeah me

too i want to say something too though like don't take what i just said as a fucking excuse because if you have the ability to fucking log into the internet on your fucking phone and listen to these podcasts and listen to the information, you sure as fuck have the ability to be successful. I'm talking about people who are so fucking off the radar that they just are. That's why I don't measure success as a finish line. Like, I agree. I don't think people will ever, quote, unquote, find success.

I think that whole mentality of the journey, what do they say about the journey? The journey's the reward. Yeah, whatever. It's the journey, not the destination. Journey's greater than the destination. Yeah, that one, whatever. But I do believe that there's a lot of truth to that. Mama be let down if that's the destination. Journey is greater than the destination. Yeah, that one, whatever. But I do believe that there's a lot of truth to that.

Mama be let down if that's the case. No, dude, the success is now. The success is us hooking up and doing cool projects together or doing shit with Grant and going to do his 10X and supporting him. And this is the success. People just don't think of it that way. And if you can learn to have appreciation for the process and for the journey you're going to feel very successful if you look as successful as i'm always going to fucking i got to have a hundred million dollars i got to have a billion

dollars i'm going to have 10 billion dollars that 10 billion you might get there but by the time you get to 10 billion what are you going to tell yourself i need 100 billion well sure that always happens but to me 1 billion dollars you are successful if you earn a billion dollars you're successful financially that's what i'm saying yeah but there's a lot of other areas fucking well when you stepped out that's what i was saying is everybody's different at what their idea of success is some some people would say one billion dollars i'm one of them you make a billion dollars you're successful in my book period well what if you don't get along with that? They say, what if your wife hates you?

You're still successful in my book. Right. Like, dude, I'm financially very successful if I have a billion dollars. No question. Now, what about this? Let me ask you this question because this I got, I forget who I got on this, but let me ask you this. I asked somebody, would you rather if someone walked up and just handed you 100 million

dollars cash or you could earn 20 million which one would you pick 100 million wait wait wait someone could hand you 100 million or you could earn 20 million i'd rather earn 20 million yeah see that's what this dude said and i said dude are you nuts no no no not only that it's like look dude there's this. No, no, no. Because I'll take those lessons I learned from the $20 million and make a fucking billion. Plus, based on what you said. Yeah, but listen.

Someone gave me $100 million and I don't know any of the shit that I know from having to earn $20 million, which I have done. You're going to lose it. I fucking will lose that money in a day. Yeah, but see, you're making an assumption that if I hand you $100 million, you won't learn anything. I will learn something. I'll learn how to lose $100 million. No, you learn how you just lost $80 million because you took the $20 million and you had't learn anything i will learn so you just lose 100 million dollars no you learn how you just lost 80 million because you took the 20 and you had to work for it i take the 100 and i can still learn i can still work after that but but brad look i mean playing devil's

advocate look at the facts dude let me tell you if you're ever offered 100 million over 20 million take the 100 million depends on what you're saying if you're saying if i'm at zero like if i'm at zero level like i don't know all i said is if you have a choice to take a hundred million handed to you or earn 20 million which would you take at the beginning it depends no zero now right now if you said hey i'll give you 20 more million if you have to work for it 100 i'll take the 100 yeah so what he's trying to say basically is he values the 20 because there's the word earn involved and he was raised to earn and work and put no i don't value it because of the earn word i value it because i know i learned a lot of

fucking shit to make that 20 million dollars and those are skills that the guy who gives 100 million ain't gonna fucking have and i could beat that guy and the overwhelming number of people who are given see competitive at all the overwhelming number of people who win money lose it like within two years but if you said to me right now if you said hey andy i got this business plan we can make 20 million or if you said hey i'm gonna cut your check for 100 you don't have to do shit i'll take the 100 because i already know the shit i've already made 20 million i'll take the 100 million right now me too me too right now because at the end of the day but i'm saying if you said that to me at 19 i would have said give me the 100 million and i would have fucking spent it all and lost it all yeah but boy would you have learned some

shit doing that i would have made i would have been dead like there's no question i kind of wall street stuff i want to know i want to know basically at what point is somebody like not likely to to make it what do you mean like you know what dude i think i think i think the transition happens and this is just my observation when they lose belief that it can't happen you know what i mean like you have a lot of people i've dealt with a lot of people who are ambitious ambitious ambitious they're doing things right they're doing the right things um they don't do them for long enough and then they say well fuck that doesn't fucking work and then they tell themselves some sort of bullshit story like well i'm not one of those ones that's meant to make it and so then

they just they reside themselves doing other shit and becoming a quote-unquote normal person and i guess it's fate when you make that transition from believing I can do it to thinking like, Oh, that's bullshit. You're obviously not going to make it. Yeah. You know? Well, because, you know, I know, I know a few people that are, you know, close to approaching a billion billionaire and they've, you know, had rough, rough lives. And I think that's what fueled them. You know, the harder, the harder the life, the better in some cases. So I think in some cases believer in, in the dark side mentality of fucking motivation, like, you know, like I fucking like you tell me I'm not going to do it. I will fucking do it just to fucking spite you no matter what the fuck it is. And most of the guys

I know that are very ultra successful. And I would say, in my opinion, that's guys who are $500 million guys and above. And I know a lot of them just like you do. They're fucking relentless about that. Like they fucking operate off the dark side of motivation. You know what I mean? Uh, they might not say it. They might not tell it. They might not. But when you have a couple of drinks with them and you start talking about shit, you'll find out that that's how they work absolutely yeah i mean is that do you agree with that like the guys you know like most of them yeah like like there's fucking know anybody who's who's one of those high level 500 million dollar guy above guys that that in reality is a fucking guy who's like all super positive about everything all the time like oh

you know i'm just such a good guy and blah blah blah like or not really they're usually a bit a bit evil a bit a bit not evil but a bit like they come from the dark side yeah they're like i'm gonna fucking smash those motherfuckers in the mouth yeah they want to kill they want they're competitive they want to i agree you know they're out for blood yeah and otherwise they'd be satisfied at 50 million or 100 with a smile on their face, too. Dude, I fucking post that shit, and some people are so appalled that I say what I say. And it's like, that's reality. That's why you are where you are, and I am where the fuck I am.

Hey, you know what I'll tell you right now? I'd like to be where you are. I don't know about that. He's in a nice spot, isn't he, fellas? I don't know about that. I just came from a secret hideout. There's probably what, I wouldn't even guess the count of liquid cash

that's in that thing, but you got all kinds of dream cars in there. Like, dude, little kid walking there, freaking pop full wood. Grown man walking there, pop full wood. Like, that thing is a toy store. I don't show people that. I've full wood like that that thing is a toy store i don't show people that i've never shown i've never shown that space on social media ever yeah well

dude it's a badass i took uh i took brad down to see my my people always like where's your garage where's your garage my garage is fucking my garage like i don't shave yeah it's a quote unquote man cave bat cave whatever the fuck you want to call it but uh people will see it because that's where i'm going to be doing um all the entrepreneurship academy stuff from so i figured like what better place to to to shoot that content than right there in the in the midst of all the ultimate motivation you could ever fucking have dude if you ever want if you ever want to like give someone a special right now like a like a pre-sale like you could say listen if you if you sign up right now because it's coming there's no question it's coming if you sign up right now you're going to get a a price you'll

never get again in your life you could have 10 000 people sign up before you even edit the first clip yeah i thought about it but you know i also think I don't want 10,000 people. I want 100 of the right people. I want people who are actually going to fucking take the content and go out and do shit. Do shit, because that's what matters. Right, and so we're going to do, and I haven't talked to you about this yet, but we're going to do a highly particular application process for the academy because I don't want to deal with... I mean, go buy somebody else's shit

if you're not going to fucking do it. If you're going to buy my shit, I want you to fucking go out and show that you fucking rock and roll and that you're about that 100 to zero. I don't want bullshit, man. We don't want success zombies. I don't want that

because I don't want anybody to ever say, like, oh, I pulled that guy's shit or I went to his academy and I fucking did blah, blah, blah. Well, motherfucker, nothing's going to work if you're not going to it yep you know that's a fact too so i don't i'm not willing to i don't want to waste my time with with uh with those kinds you know yeah well so there there's a lot of them out there i can tell you that i know that so content repetition practice and role play and accountability hold people accountable and accountability has more than one meaning i mean holding people accountable is one thing but you

know also being accountable is another you know i know i know you go in to train someone even the receptionist when someone walks in a door you can say hey i'd like you to greet people like this and then they'll walk by and they'll hear her say it almost the same and that's good enough that's not accountable there's no accountability there same thing with my culture like i said i got to tweak my culture a little bit i can't i want to pick your brain on it because man you guys got a great culture here but sometimes i'll say okay like here's our core values and then i'll see them not being displayed and i'll be like, well, I'll justify why it's okay. Well, I'm screwing up my own damn culture.

That's right. And then guess what? The A players start to realize there's no culture here and if there is, it's poison. Next thing you know, you're wondering why you got a fucked up culture. And what's the problem too?

Because I'm a great leader. No, I'm the one that's fucking it up by not holding people accountable and that's holding you accountable yeah so you so you do the same thing with training you do the same thing with training like you decide do i want a 20 increase in my sales for example if the answer is yes then do this and you'll get it just like do i want abs do this and you'll get them you can't run 10 miles a day and be fat people fucking people people tell themselves the fairy tale story like in all those situations you just described people

will say well and they make themselves the set the special circumstance like when they talk about wealth they talk about this well i don't know you know i don't know if i'm going to be one of those people who's lucky enough or who's uh enough or who's meant to be rich. Or I don't know if I'm one of those people who's going to be lucky enough to have perfect abs. And, dude, they fucked themselves out of their whole entire dream life because they put the accountability onto some unforeseen force. This is bullshit.

It's A plus B equals motherfucking C. And that's it, man. You know, like, and anybody who's successful knows that. They know it. It is true as shit. Yeah, you fucking touch the hot stove, you're going to get fucking burnt. That wasn't magic.

It's fucking action and reaction. And it's not any more difficult than that. Who started to get all the accounts here? Like when you started this company, obviously you didn't have any sales because there wasn't a company. Then one day you said, let's start making some supplements.

Boom, someone has to knock on a door, put up a website, start selling to people. Sal was traveling the country, his brother. So you're knocking on doors, getting accounts. That's how we did it. Okay, see, again, that's how you built the fucking company. And then you probably did some, and by the way like i did a lot of shit on accident and now i look back i'm like god damn i'm kind of brilliant like that was just smart but if you do

shit some of the shit you fuck up will be fucked up in a good way yeah that's what people don't understand but but but i accidentally did a lot of shit like i didn't people now say like damn dude you're smart and i'm like well i didn't know i was doing that when i was doing that yeah so what what were some of those things that you were doing as far as like like some of the some of the shit that you did when you accidentally backed into shit did you find any lucky breaks or thing that that the biggest thing and this is this is huge the biggest thing i did right That wasn't done right on purpose was that I, it was done right out of necessity. People used to come in the store and this is back.

So we started in retail and then we moved into manufacturing basically 10 years later. Um, we had our first retail store and it was just me and Chris, my business partner. He's out of town. Otherwise you wouldn't met him. The biggest thing I did on accident that, that proved to be the right thing was that I spent time talking to people who came in my store as long as possible to learn as much shit as possible because I was bored. We, we might only see one or two or three people a day. And when you spend 12 hours in a fucking brick and mortar store and you spend the night there and you live there, you're thankful to fucking talk to anybody other than the motherfucker that you own the store with. Like you're just like, oh, this is great. So people

will come in and I'd spend fucking, I'd try to keep them in the store as long as I could, not to sell them anything, but because I was bored. And what this, what, what I ended up learning was that I created these awesome relationships with these people and these people went out and told their fucking friends and they told their friends to come see andy at the supplement super stores at 1709 south campbell in springfield missouri 65807 okay they'd come in and they'd see they'd see andy and they'd be like yeah you talked to my boy brian you know we blah blah blah he had awesome things to say about you is. And then back then you were selling other people's products. Yeah. We didn't have our own brand for 10 years cause we couldn't afford to make it. Right. Um, and dude, that's where I learned the value of fucking retention, which is one of the key things that I teach when

I go speak. You've heard me speak about it. Uh, if you want to grow your business, understand the value of retention and making customers friends. And so I didn't do that on purpose. I didn't do that because I was smart, but now I'm probably the world's leading expert on fucking customer retention. And I say that humbly because I know I am. You know what I mean? I know how to go over the top. I know how to create value.

I know how to get people to come back and I know how to get them to tell their fucking friends. And I know. Is summer smash part of that plan? Dude, everything I do has a fucking purpose. Yeah. But the point is, is that, you know, if you want to build a great culture,

you got to have customers that are thrilled about your fucking company. And it starts with that. And that starts with having employees that are thrilled about your company. And the way you're going to have employees thrilled about your company is by having core values. And where you messed up and you say you let something slide

that's where everybody messes up yeah don't hold somebody accountable to the core values so you see someone like i said uh have piss on the toilet seat and you fucking clean it up you don't say anything or you say something but you don't relate it back to the core value so the way to drive a good culture inside your company is to fucking relate every correction that you have to the core value. Like, you know- I need more specific core values. Yeah, I could help you with that.

We'll talk about that. But the point is, is that communication has to align with those core values. That's where people fuck up. They make up this huge sign. It says, work hard, believe, like all this other fucking bullshit. And then they never talk about it again

well that's that's why your culture doesn't exist because you're not relaying communication into the culture when you see someone uh you know not empty a trash can you say hey why didn't you empty that trash can well that's not my job well one of our fucking core values is take initiative did you see that it was full well yeah, then you're supposed to take initiative to fucking empty it. And that's how you go. What about when your employee says, so I'm supposed to empty trash cans? Well, that's what, that's where leading example, that's where leading by example comes in. I thought I was the receptionist. Now you want me to empty trash cans? Well, I would say if you, if I can empty a trash can and you see me cleaning and piss off the seat and you see me cleaning pits off the

seat and you see me fucking doing these things then you could fucking do them too i can i can say with confidence too that if somebody said that here they probably wouldn't be working here anymore see that's why you got to go culture because you hold people accountable here's my core values great culture if someone said that like so like this is where great culture is super valuable in a great culture let's say we're all employees and you just said what you said but i'm also i'm a peer i'm gonna say to you hey that ain't what we're about here like that's fucking bullshit yeah they start holding themselves accountable and that's what great culture well i think my i think my three core values are a little

bit vague then because my here's my three core values i like to keep shit simple and i think they encapsulate most things you'd want out of people. First thing is do the right thing. That can encompass a lot. Do the right thing. Do the best job you can. Do it best sometimes. Do the best job you can.

On everything you do. Yeah, and then show people you care. That's it. You can build a culture on that. Someone says, what about integrity? Well, do the right thing is integrity,'t it right doing the right thing so what does that mean do the right thing well to me you just saw a piece of paper on the floor pick it up that is do the right thing to me right you you could break those down into other core values what about

leaving coffee cups in the sink about this how many people have you fired for doing the wrong thing with the right intentions? I don't do a lot of firing. So none? You never fired anybody? Yeah, I have. Okay, have you fired someone before that made a mistake

that they thought was the right thing to do? Well, I'd have to think, because I'm what they call literal guy. I'm a literal guy. I would have to say no, because I know they don't know. I know they know that wasn't the best. Okay. And that's what I thought the answer was going to be. And that is, that is living your core values. You know, I have never fired somebody in my company ever for making a mistake that they thought was the right thing. Cause I want them to go out and try to do what they think the right thing is because I want them to be autonomous

in what they do. Not have to wait around for me to tell them how to do everything. A lot of people fuck up their culture by firing people that have good intentions for making mistake. And I see it like all the time because dude, once you do that and your whole company sees that now they get scared, nobody will do anything. And that, that is a huge, maybe I did that.

Maybe that was my problem. No, I think you just haven't defined it and learn how to communicate it properly. I'm sure you have a good culture. You're probably just wanting to make it better. Well, again,

it's, I have a lot of improvement in my mind. Is that right? Right. People don't, he's a critic on his own. Yeah. But people,

guys are in here shaking his head. People that work there might't he's a critic on his own yeah but people guys are in here shaking his head people that work there might think it's a cool place to work because they get a bunch of shit no one holds them accountable like if i was a worker i'd want to work there like nobody holds me accountable to shit well look dude you're a driven guy and you're high strung and you want to fucking win too like i know that and and dude when you're like that you're me your own worst critic so i'm sure the little things that need to be better are just that little things well like i'm weird like people say you know you show up at eight o'clock be here at eight o'clock late's early and early's later whatever that saying is i think dude eight eight fifteen whatever

as long as you're coming in here with the right attitude doing the right thing showing people you care you're gonna stay late sometimes you know you're gonna in here with the right attitude, doing the right thing, showing people you care, you're going to stay late sometimes. You're going to come in early sometimes. And sometimes you might come in at 8.15. I don't want a military operation. If you stroll in at 8 o'clock right on time and you leave at 5 right on time. Now we're talking about something different.

Yeah, but most people will be like, well, dude, that's not really doing the right thing. I know, but why do we say they work from eight to five if they if we don't if if we expect them to come in early and stay late but see i want to find the people that do it without expecting it they just want to do it why you're talking about you're talking about being effective i want overachievers you know being effective versus being quote-unquote busy i put in my time versus i get shit done they got coffee cups, dude. I can't believe- The economy today does not reward, I put in my time. Our economy and this time that we live in

now rewards, I get shit done. Period. Or like coffee cups or like showing up late. There's a million of them I'll cover with you, but it's like someone shows up at 8. well hey dude we work at eight right hey you showed up at 8 10 again do you not know well dude the traffic and dude i i'm empathetic man it's like dude i've been caught in traffic where hey you know so i just don't want to enforce those things i get it certain people are different about certain things like for example my brother who makes the rules here at the office for the most part, fucking hates when people show up at nine Oh one,

if it's fucking nine o'clock and you're not here, he will literally make you put a desk outside and work outside in the fucking outside. Like you won't be allowed to work inside the building today. You'll have to work outside. And to me, I understand that because it's his job to create order in our operations. And so it's important.

But if I'm really being honest, I don't really give a fuck. If you even show up, what I care about is that you get your shit done. That's me. Yeah. But, you know. Because I want it to be fun and I want a bunch of adults that want to kick ass. Yeah. And in my opinion, like if i worked here

and you made me show up at 90 901 it's either i'll probably start coming in about 7 30 why because i'm the right dude yeah i'd fit in here i'd be here at 7 30 and there's dudes that do that right so there's no question i might not but if one day i come in at 905 there's a good fucking reason for it and you and if you and if you maybe sit outside. I think that's different. I think people like that get cut slack. Yeah, but that's where I think I'm screwing it up because I'll bitch one day about being late and then I'll let you do it for a month straight

and there's no accountability. Well, you have to draw a line in the fucking sand. If you say you're going to hold people accountable to something, you better hold them accountable to something. Otherwise, they'll respect you on nothing. Yeah. So if you say, hey, you got to be here fucking nine and then you let everybody come in at

9 15 or 9 30 and this and that and you don't hold them accountable they will listen to literally nothing you say ever again ever so it's true shit yeah if you want to fucking if you're in that situation and you're a leader you're going to need to crack the fucking whip and mean it or just or just really determine what it is you want. And hold to that, though. You know what I mean? Nothing makes a weak leader more than fucking somebody who says they want X and then never enforces X. Yeah, doesn't map to it.

Right. That's why I said 2018, bro. I'm laying down the law. I'm laying in some. I'm going to redefine core values. I'm building a leadership team. Dude, let's talk about. Let me talk about your social media now. Tell people where they can find you on Instagram.

You can pretty much find me anywhere at the real Bradley. It's the real Bradley. Because you're real. That's one reason. As opposed to all the fake Bradleys? Well, there's two or three reasons floating around out there. Oh, yeah? Yeah. One of them is, you is you know i started light speed with my own training yeah and like i there was a bunch of people that i would pop up and train in all these different

sales teams around the country yeah and you know when i would call people they'd be like you know someone's talking to bradley no i'm talking to the real bradley not the virtual one oh i'm talking to the real one there you go and then also because i keep it real and then the main thing is when i when i first got on twitter a buddy of mine thinking he was fucking funny got on twitter with my name at bradley and started tweeting out shit like i get a lot of bitches i think i'm cool you know dumb shit yeah yeah yeah and so i called twitter i didn't call twitter but i think you're cool you fucking know you're cool i was i email on twitter like dude hey this guy's got my account and they wouldn't fucking stop it so i literally created the very first one was at the real bradley on twitter

because some dick face friend of mine was out there acting like he was me tweeting some stupid shit so i did like basically say no at the real bradley so when i first when i first saw you when i first met you was at 10x and you came out you spoke like i think right before me or two speakers before me and you came out and it said the real bradley i'm like who the fuck is this guy fucking real bradley like the real anybody who says the real is a I'm like, who the fuck is this guy? Fucking real Bradley, like the real, anybody who says the real is a fucking douchebag, but I'm going to give you this. You're the only guy that I like that calls themselves the real and then their name. It's a compliment. Thank you. You are the fucking real Bradley. That's right. Thank you very much.

And I, and I will take that as a compliment because I do pride myself on keeping shit real. Yeah. So dude, speaking of that, tell people about your podcast because you have a fucking awesome podcast. You have awesome content. And I would like my listeners to go check you out and listen to the show. Well, I have a podcast I threw together called dropping bombs. You can, you can subscribe to it at dropping bombs.com or iTunes or SoundCloud or

wherever, wherever else it goes. I don't know about Spotify. Like, is that a hard one to get on? Yeah, but no, you just got to apply, and then you go on it. Well, there's a whole bunch of places to subscribe,

but ultimately- You're on iTunes, right? Yeah, I'm on iTunes. But ultimately, it's called Dropping Bombs. Give us the rundown on it. It's basically where I just chit-chat with a few people, and we just discuss problems. And through those discussions discussions we end up talking

about things that i've learned or they've learned or you know there's a solution for and hopefully a listener and this has happened quite a bit listeners that are listening hear those solutions and hear those those those remedies and freaking i get email all the time dms all the time going bro that you just solved my problem so basically we're just dropping bombs on people's problems and in our own and it's kind of humorous and light like i don't really have you know five lessons you're going to learn today we end up talking and and there might be five lessons or two but between dropping bombs and then i got a youtube thing that i started a long time ago that got somewhat popular called The Bottom Line, which basically I just tell you my two minutes of the bottom line. Say it. How do you say it?

What? And that's the bottom line. Yeah. But I mean, at the end of the day, they're just little two-minute videos sitting at my desk. I just got with. Giving my opinion. Listen to that Barry White over there. You know, it's just my opinion on shit. So Bottom Line is my opinion on shit, And it's kind of keep it real attitude.

Whether you like my opinion or not irrelevant. Yeah. I just give it. And then, and then on the other hand, dropping bombs, we just have about a 30 minute discussion about all kinds of shit. So this is what I love about what you're doing with your, with your content. And I talk about this a lot, but dude, Brad is not a fucking guru. Okay okay like he's not this dude who's read a bunch of books who's knows like you know who's going to get on the internet and and flaunt his shit in front of you and then be like oh listen to me and buy my shit like all the guests that we have on the show brad is a real entrepreneur the shit that you are going to learn from him is shit that he has likely fucked up and figured out how to solve definitely which is a thousand percent more valuable than every other motherfucker out there for the most

part who's not done shit and selling you bullshit okay so go support brad go listen to his show you'll like it you'll learn great shit and you can be happy that you're learning from someone who knows what the fuck they're talking about versus some fucking 30-year-old idiot who's pretending to be a fucking guru. True. And Andy said earlier, if all you guys go subscribe to Dropping Bombs and my YouTube channel, bottom line.

Do it. He's going to pick one of you and give away one of those cars, one of those Ford GTs. Yeah, I'm of those cars, one of those Ford GTs. Yeah, yeah. I'm going to give away one of the Ford GTs. So you guys better go subscribe quick, and we're going to do the drawing one of these days.

Yeah, one of these days. One person. Maybe two. You got three GTs. Yeah, three of you that subscribe might end up with the Ford GT. We're definitely going to do that drawing one day. I'll definitely let you know when that drawing is going to happen, but you got to be,

I'm going to throw, I'm going to throw in a Lambo too. Whenever you do that drawing, I'm going to give a Lambo. That's fine. Oh, and a Ferrari. I know,

I know you're into buying cars for people, but no shit. I will. I know you bought her boy a fucking Wraith. Yes, I did. But listen, when you give away those GTs in that drawing,

I really will do a Ferrari of any choosing other than the LaFerrari, and I'll throw in a Lambo. All right. But you've got to be subscribed. Now that's five winners. But you've got to be subscribed. I'll kick in a penthouse in Miami. You've got to be subscribed to Dropping Bombs and the bottom line.

And that's the bottom line. All right. Wait. I'll throw in my Versa, too. Fantastic. All right. Wait, I'll throw in my versa too. Fantastic. All right. So Vaughn's getting in on this. See, dude, it's a giving mood right now.

Yeah, dude, totally. And we're going to do that drawing eventually. It's going to be awesome. But guys, again, please go follow Brad. Check out his stuff. He's doing good stuff in the entrepreneur community. He's a guy who really cares about helping people be successful, and he fits in with our movement.

He's a killer, man. So with that being said, guys, I want to wrap up the show. Thank you so much for listening. Thank you so much for your support on the Otis and Charlie books. That was amazing. Thank you so much also for the Powerless books. We sold those out within two hours' time, which was an hour faster than we sold out last time. We're going to have some more in any day. Um, guys look, like I said, the beginning,

we don't charge for this. I'm not bombarding you with ads. I'm not bombarding you with pitches all day. Guys, all I ask subscribe to the fucking podcast and tell your fucking friends. All right, guys, we'll talk to you soon. Thank you.