REAL AF with Andy Frisella - Farokh Sarmad, Social Media, and Success, with Andy Frisella - MFCEO68
Episode Date: June 7, 2016Farokh Sarmad, better known as @farokhgoodlife, is a college-age entrepreneur and social media mogul who is killing it on Instagram. In this episode, The MFCEO and crew invite him into the studio to d...iscuss the basics of business and badassery.
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                                         What is up guys you're listening to the MF CEO project I'm Andy I'm your host and I am
                                         
                                         the motherfucking CEO guys if this is your first time listening welcome this is an entrepreneurial
                                         
                                         slash personal development slash how to kick fucking ass podcast. It's probably
                                         
                                         the only one of its kind in the world. We have myself, the motherfucking CEO, and my goal is to
                                         
                                         make you a motherfucking CEO of your own life. You don't have to own a business. You don't have to
                                         
                                         have a lemonade stand. You don't have to be a multimillionaire. You've got to understand that
                                         
                                         you are your own brand and
                                         
                                         you've got to become the ceo of that brand and that's the main theme of this podcast so if you
                                         
    
                                         don't own a business don't sweat it you're going to pick up good knowledge here anyway
                                         
                                         i am here with my boy the pastor of disaster vaughn the impaler if you guys didn't know, Vaughn is the man when it comes to having nicknames for himself
                                         
                                         or a few other nicknames that you have for yourself.
                                         
                                         Well, we've covered all of them.
                                         
                                         Vaughn Diesel.
                                         
                                         Jean-Claude Van Damme was my favorite.
                                         
                                         Jean-Claude Van Damme.
                                         
                                         Yeah.
                                         
    
                                         Vaughn Halen.
                                         
                                         Vaughn Halen.
                                         
                                         Yeah.
                                         
                                         Which is, you know, if I had really long hair.
                                         
                                         You could do so much with Vaughn.
                                         
                                         Speaking of Vaughn Halen, are you still taking guitar lessons?
                                         
                                         I don't take lessons anymore.
                                         
                                         No?
                                         
    
                                         No.
                                         
                                         Did you give up?
                                         
                                         No, I didn't give up.
                                         
                                         I've learned enough.
                                         
                                         I'm a self-learner.
                                         
                                         You've got a lot of time on your hands.
                                         
                                         Why aren't you picking up some lessons?
                                         
                                         You know what?
                                         
    
                                         I picked up the guitar the other day
                                         
                                         for the first time in a few months, man.
                                         
                                         It felt good.
                                         
                                         Yeah.
                                         
                                         Yeah, my fingers are still sore.
                                         
                                         We have our producer,
                                         
                                         Salmon Shorts extraordinaire, Tyler. i wore them today for good luck tyler the
                                         
                                         terror yeah coral shorts what name do you want the terror well the names you guys give me around
                                         
    
                                         the office i really can't mention tyler the rainbow yeah there you go rainbow bright we're
                                         
                                         here rainbow bright tyler with the salmon shorts tyler and nuts. Tyler up. Oh, Jesus. And we have a special guest today,
                                         
                                         guys. Today, we're going to continue down the path of our young featuring young entrepreneurs.
                                         
                                         I know a lot of you guys are young. A lot of you guys, a lot of our audience is between the ages of
                                         
                                         17 and 25, 26 years old. And we brought in a special entrepreneur
                                         
                                         all the way from Canada.
                                         
                                         His name on Instagram is Mr. Good Life,
                                         
                                         otherwise known as Farouk Samad.
                                         
    
                                         What's going on, my man?
                                         
                                         What's up, Andy?
                                         
                                         What's up, Vaughn, Tyler?
                                         
                                         Thank you for having me here.
                                         
                                         Yeah, Kelsey's here too,
                                         
                                         but we're not really paying attention to her.
                                         
                                         Yeah, we took Kelsey's mic away
                                         
                                         because she talks too much.
                                         
    
                                         Yeah.
                                         
                                         So are you Mr. Good Life or are you Farouk Good Life on Instagram?
                                         
                                         It's kind of both.
                                         
                                         I'm starting both brands aside.
                                         
                                         Originally Mr. Good Life and now my personal brand under Farouk Good Life.
                                         
                                         Yeah.
                                         
                                         Yeah.
                                         
                                         Which I suppose we should at some point.
                                         
    
                                         Yeah, we'll mention them all.
                                         
                                         But yeah.
                                         
                                         Yeah.
                                         
                                         But guys, we wanted to bring them in.
                                         
                                         I really enjoy, as you guys know, I enjoy talking about entrepreneurship at a young age.
                                         
                                         I think it's important that people understand that you don't have to wait to get started.
                                         
                                         You don't have to wait for something to happen or somebody to come along and tell you that it's okay to start.
                                         
                                         I've known Farak for a while now.
                                         
    
                                         He's helped me with my Instagram following.
                                         
                                         We're going to talk about his business, what he does, how he started, and his story a little bit.
                                         
                                         And hopefully you guys can take away some good points from him.
                                         
                                         He's a young guy.
                                         
                                         He's hustling.
                                         
                                         He's doing very, very well, very successful.
                                         
                                         And I just want you guys to understand that the opportunities that you have right now
                                         
                                         are unprecedented.
                                         
    
                                         If you're a young man or young woman
                                         
                                         and you're thinking about starting a business,
                                         
                                         it's not like when I started a business 20 years ago
                                         
                                         where we didn't have internet,
                                         
                                         we didn't have social media,
                                         
                                         we didn't have email.
                                         
                                         Now all these things,
                                         
                                         we didn't even have fucking cell phones. I was around the fucking beeper typing type of code to people you know people
                                         
    
                                         people who are old know what i'm talking about you know like morse code for like oh yeah for like hey
                                         
                                         come to my house you know and all that shit you don't even know you just agree yeah von was sending
                                         
                                         pigeons to his loved ones yeah he was he was that was back in the day he was here before mail yeah
                                         
                                         that's how old Vaughn is.
                                         
                                         People actually, you know, use the phone and it would ring at home.
                                         
                                         Like when somebody called you, your mom answered and you had to ask your mom if you could talk
                                         
                                         to her.
                                         
                                         No, dude.
                                         
    
                                         And then what you had to do is you had to get like an extra long phone cord that would
                                         
                                         like go into like the other room.
                                         
                                         So you could talk to her.
                                         
                                         And you would like have to shut the door.
                                         
                                         Yeah.
                                         
                                         Yeah.
                                         
                                         Actually, the best innovation back then was when you had that kind of phone and
                                         
                                         do you remember there were phones that you could actually keep somebody on hold and then call
                                         
    
                                         somebody else but you what you did in high school in junior high is that you got somebody on the
                                         
                                         phone and then you called somebody else but didn't tell the second person that the other person was
                                         
                                         on the phone and you create all sorts of conflict that's awesome i i never did that you never did
                                         
                                         it no did you did you ever prank call people?
                                         
                                         No.
                                         
                                         Oh, that was probably after.
                                         
                                         Like, that was probably caller ID.
                                         
                                         I was too busy chasing girls.
                                         
    
                                         Yeah, you probably were.
                                         
                                         Yeah.
                                         
                                         Yeah.
                                         
                                         So anyway, let's talk about entrepreneurship from a young age.
                                         
                                         You know, when I started, guys, in my business, like I said, we didn't have the tools that you guys have.
                                         
                                         We didn't have the tools that you guys have. We didn't have the opportunities that you guys have. And you have to understand that right now in this society,
                                         
                                         there is more opportunity to make money than there ever has been before.
                                         
                                         And I want you, as you listen to the story,
                                         
    
                                         to think about how he got started, what he decided to do.
                                         
                                         And I don't want you to listen and say, hey, I'm going to do that because so many people do that, right? They hear a story and then they
                                         
                                         say, oh, I'm going to do that same thing. That's not the point of what we're trying to talk about.
                                         
                                         We're just trying to show you one opportunity down the pipeline that has made this man successful
                                         
                                         at 21 years old. So where do you want to start, man?
                                         
                                         Well, how did you get to know Farouk?
                                         
                                         I think that's a relevant point.
                                         
                                         Yeah, well, basically through Instagram.
                                         
    
                                         And that's just the power of the internet right now.
                                         
                                         Here we are sitting with someone who is from a different country in our office doing a podcast based around, you know, introduction off the internet.
                                         
                                         But he owns many Instagram pages and would post my content to help build my following.
                                         
                                         And that's how we got to know each other.
                                         
                                         So that's one of the businesses that he does.
                                         
                                         Yeah, it was back in February 2015, if I'm not mistaken.
                                         
                                         I think it was like two, three weeks into business,
                                         
                                         just getting started when Andy's team reached out to us and
                                         
    
                                         Ever since I mean we've been working together
                                         
                                         Around and with Andy's brand personal brand for about a year and a half now
                                         
                                         Yeah, it's pretty cool to be sitting across the table and broke
                                         
                                         Why don't you tell us because I back up just a little bit because you know tell a little bit of biographical information
                                         
                                         You're in school right now. You were telling me the other day that you are studying for law, but you got the entrepreneurial bug.
                                         
                                         It's kind of in your blood.
                                         
                                         So then you, how'd you get started doing what you're doing?
                                         
                                         It's a pretty, I mean, so I got into law school when I was 17 years old, thinking that I wanted to be a lawyer and go through the entire process of going to school, doing this, doing that. In my mind, when I got into law school, it was 100% to become a lawyer.
                                         
    
                                         And I never thought I'd end up doing something like this today. Since the day I got my first
                                         
                                         iPhone, I think I was 13, 14 years old, I got into social media and all that stuff because I thought
                                         
                                         it was passionating, the fact that you can reach out to the entire world without necessarily to
                                         
                                         fly there or be like you guys were referring to earlier it was really complicated just to to call
                                         
                                         your friend next door back in the days right whereas today uh everything is one click away
                                         
                                         from you you know where whether i'm in canada or i'm you know i'm in i'm in somewhere in africa or
                                         
                                         asia i can reach out to the entire world um with you know with the power of my thumbs right so i
                                         
                                         got into twitter and all that things facebook and i started you know, with the power of my thumbs, right? So I got into Twitter and all
                                         
    
                                         that things, Facebook, and I started, you know, doing my homework around social media and how I
                                         
                                         could get a huge following on there. So one day when I was around, you know, 16, 17 years old,
                                         
                                         I started my blog called Mr. Good Life on Tumblr. And, you know, it got quite some knowledge,
                                         
                                         some recognition. I started, you know, I was a self-taught Photoshop editor. I was also doing
                                         
                                         some of my own photos, collaborating with photographers, et cetera. So, you know, after
                                         
                                         four years, I was, I think the biggest luxury blogger on Tumblr with a hundred something
                                         
                                         thousand followers on there. And however, I didn't make a dollar from it. You know, it was all
                                         
                                         homework, knowledge, and learning how social media works and connecting with people around the world.
                                         
    
                                         And then one day, so around November 2014, I saw a bunch of people, you know, stealing,
                                         
                                         well, I mean, taking my content from Tumblr, especially my photography, and, you know,
                                         
                                         reposting it on Instagram with no credit. And I was like, why am I not out there? Why am I not on Instagram, you know, putting my name out there. And I saw that there was some sort of business that was about to boom on Instagram.
                                         
                                         I don't know.
                                         
                                         I just felt it.
                                         
                                         So I went all in, quit Tumblr, went to Instagram under MrGoodLife.co.
                                         
                                         And then from then, my entire life changed.
                                         
                                         When I say my entire life, literally, I went from being that law school student to a social
                                         
    
                                         media mogul, you know, sort of, you know, grew a big, big, I went from being that law school student to a social media mogul,
                                         
                                         you know, sort of, you know, grew a big, big, big social media presence. We were at 10,000 followers first month, 25,000 second, and I think 100K within five months. But within the first 12
                                         
                                         months of me being on Instagram, I had a 4 million follower reach. And we're today with 5.5 million
                                         
                                         followers. You know, all that- Through various pages, right?
                                         
                                         Yeah, through various pages, of course.
                                         
                                         Yeah, but his network extends all the way up to 100 million followers.
                                         
                                         Wow.
                                         
                                         Yeah, the network, I mean, the network is unlimited today.
                                         
    
                                         We're some of the biggest influencers when it comes to Instagram,
                                         
                                         especially in the luxury lifestyle niche,
                                         
                                         which is where I started personally.
                                         
                                         And now, you know, really into like personal branding and stuff like that.
                                         
                                         So as I was saying, my entire like, you know really into like personal branding and stuff like that so as I
                                         
                                         was saying my entire like you know the way I got into entrepreneurship is I got into I got into law
                                         
                                         school and then halfway in I saw that my social media was was blowing and I was like you know
                                         
                                         what I need to find a way to make money from it because I'm bored at work I hate working for
                                         
    
                                         someone else I was I was really fucking bored you know, having someone give me orders and do this, do that,
                                         
                                         working, you know, 10, 15 an hour.
                                         
                                         And I was like, I want more out of my life
                                         
                                         than just sitting here and having someone boss me around.
                                         
                                         I've always been that way.
                                         
                                         So I saw that my social media was about to pop out.
                                         
                                         So I just stopped.
                                         
                                         I stopped working.
                                         
    
                                         I stopped doing anything else.
                                         
                                         I was just focused on my studies
                                         
                                         and my personal business, Mr. Good Life.
                                         
                                         And so around November, 2014, when I joined joined instagram i did about three months of pure homework so i didn't make a
                                         
                                         dollar for these three months but that's okay um i was on the social media for like 12 16 hours a
                                         
                                         day no joke you know you know how some people say i work all day work all day it wasn't a joke i was
                                         
                                         literally on it non-stop yeah you know takes. Trying to figure out how it works because everyone has social media and everyone thinks they know how to use it, but that's not true.
                                         
                                         You know, it's very few people know how to make money out of social media and how to really play around the algorithms, et cetera, and how to get people to click and buy and do this, do that, right?
                                         
    
                                         To make money from it.
                                         
                                         Right.
                                         
                                         So we figured it out after three months.
                                         
                                         And then I went on and I started investing
                                         
                                         in my social media, buying out pages,
                                         
                                         and then the clients just started rolling in,
                                         
                                         and with strong work ethics,
                                         
                                         and a lot, a lot, a lot of hard work.
                                         
    
                                         We got to where we are today,
                                         
                                         where we've worked with over 500 people,
                                         
                                         500 clients over the past year.
                                         
                                         We have reached five million.
                                         
                                         Yeah, including Andy, and a lot of big guys out there.
                                         
                                         Broke, I gotta ask.
                                         
                                         I'm fascinated.
                                         
                                         When you were doing this homework,
                                         
    
                                         and you were saying you were doing homework on social media,
                                         
                                         were you researching and reading a bunch of articles
                                         
                                         on social media, or were you exclusively
                                         
                                         just making observations and breaking down
                                         
                                         analysis of the different platforms well back then
                                         
                                         there was like almost no information about instagram actually when i was telling people
                                         
                                         that i was making money from instagram everyone was laughing at me including some of my friends
                                         
                                         they were like what the fuck get off instagram get off your phone you're never gonna make a
                                         
    
                                         dollar out of it you know people i was editing photos in class you know doing cool photoshops
                                         
                                         and stuff and people like what are you doing posting an Aventador or like a Ferrari? I mean, you're not going to get paid
                                         
                                         from it. And I was like, just watch me. Right. And so when I say doing my homework, it's not
                                         
                                         reading articles and stuff. I always believe in going out there and testing things yourself.
                                         
                                         So I went and I made my Instagram account. I networked with, you know, a bunch of people.
                                         
                                         I was sending out emails left and right and, you know, messages to aed with, you know, a bunch of people. I was sending out emails left and right and, uh, and you know, messages to a bunch of, you know, big pages. And I just try to
                                         
                                         put my, set my foot in the door, you know, so that I can have a name out there. And, you know,
                                         
                                         by homework, I mean learning everything about the app, what sort of content works, uh, how to get
                                         
    
                                         more likes, how to boost your traffic, your audience, this, this, and that organically,
                                         
                                         of course. So a couple of things I just want to like hit on before they get lost.
                                         
                                         You guys listening, what he's done is no different than the message that we've been preaching here
                                         
                                         for the last year. Okay. He started, it took him four years to make a dollar, to make a dollar.
                                         
                                         And he's working for free on that brand and his and his skill set for four
                                         
                                         four years right yeah at least yeah four or five years four or five years before dollar comes in
                                         
                                         so a lot of people see now and they see him as a 21 year old man and they say oh man you know
                                         
                                         he's it's been this quick thing no he started when he was 16 he's really started when he was 13 so guys it's still
                                         
    
                                         they're still you know it's not it's not violating the principles that we teach here which is you're
                                         
                                         gonna have to put in the time you're gonna have to put in the work you're gonna have to do things
                                         
                                         for free for a while and when i say a while i mean years for it to turn into a skill that you
                                         
                                         can get paid doing and that's what he's done yeah so this is kind of interesting to me too because i've never met someone that
                                         
                                         uh you know because the way i got in the photo and video work is i was working a job and that night
                                         
                                         you know i'd be that night owl and dude i'd stay up watching youtube tutorials and everything like
                                         
                                         that so it sounds like you learned your craft in your spare time like i did the same way you
                                         
                                         same way right same exact way I was.
                                         
    
                                         Yeah, which is a whole, that's a great point.
                                         
                                         Like that's cool.
                                         
                                         He's not waiting around for people to teach him.
                                         
                                         No.
                                         
                                         Which is the trait of an entrepreneur, you know.
                                         
                                         Dude, I get so many questions every fucking day that people could go to Google and find
                                         
                                         out on their own.
                                         
                                         You know what I mean?
                                         
    
                                         And if you don't have the initiative to do those things or take the skills you want to
                                         
                                         learn and start learning them on your own, dude, you have no fucking chance of ever making it.
                                         
                                         No way.
                                         
                                         It'll never happen.
                                         
                                         You are your best teacher.
                                         
                                         No kidding.
                                         
                                         Right?
                                         
                                         Yeah.
                                         
    
                                         Of course it's hard.
                                         
                                         I mean, it's always hard when you start from zero.
                                         
                                         Like, you know, everyone sitting around this table did and probably the people listening to us that don't know where to start and where to go.
                                         
                                         I mean, just go.
                                         
                                         You know, just start.
                                         
                                         There's no like, oh, guide me there. You know, a bunch of people ask me, where do I start? How do I get
                                         
                                         started? Where to do this? I mean, there's no answer. No, there's no answer. It's go out there
                                         
                                         and try. The best thing to say is like, where do you think you should start and let them develop
                                         
    
                                         a plan on their own. Just find something you like. You know, I love social media. What I love about
                                         
                                         social media is the fact- Well, dude, you're a luxury blogger. You love luxury. You love cars.
                                         
                                         You love fashion. Exactly. You love watches, you know, dude, you're a luxury blogger. You love luxury. You love cars. You love fashion.
                                         
                                         Exactly.
                                         
                                         You love watches.
                                         
                                         And this guy's a connoisseur of those items.
                                         
                                         It's a perfect example of somebody who has taken passion and turned it into an income stream.
                                         
                                         It's exactly what we talk about.
                                         
    
                                         Right.
                                         
                                         Which is so cool, dude.
                                         
                                         That's what I was going to say.
                                         
                                         There's a couple things when you were talking that I think are very consistent with the narrative oh dude we talked
                                         
                                         about here I just didn't want to stop him because it was good it was it was
                                         
                                         first of all you loved and were interested in your topic passion which
                                         
                                         obviously drives you you also were very very discontent taking orders from
                                         
                                         somebody else which is part of what it means to be an entrepreneur and then and
                                         
    
                                         then I think just the like you said it's just the action. You just did stuff
                                         
                                         and you put your nose to the grindstone.
                                         
                                         It didn't wait for someone to get in position.
                                         
                                         Right, right.
                                         
                                         And the other thing is
                                         
                                         you didn't mind people laughing at you.
                                         
                                         Oh, no.
                                         
                                         If you keep worrying about what people think of you,
                                         
    
                                         you're not getting anywhere in life.
                                         
                                         Dude, I love people that laugh at me.
                                         
                                         Oh, I love it too.
                                         
                                         I love when I speak big
                                         
                                         and when I say speak big,
                                         
                                         I mean like when I tell people what I'm really thinking and I look around the room and it happens less now clearly than it used to.
                                         
                                         But it still happens.
                                         
                                         Like I could sit in a room with 115 of our employees and I can always pick out one or two that when I say what we're going to do, they don't believe it.
                                         
    
                                         I can see in their fucking eyes.
                                         
                                         And like, dude, I like that.
                                         
                                         Like to me, I feed on that.
                                         
                                         It's your drive.
                                         
                                         It's what drives you every day.
                                         
                                         So when people were making fun of me when I was on Tumblr for four years making no money and created Mr. Good Life,
                                         
                                         actually people were calling Mr. Good Life as a joke because they weren't making fun of me. Yeah, now it's like a prestigious thing.
                                         
                                         Well, the same people that were making fun of me are buying shout outs for me today.
                                         
    
                                         Yeah.
                                         
                                         You know, I've seen it happen.
                                         
                                         And the same people that message me like, yo, I love your shit.
                                         
                                         Now you're doing good work.
                                         
                                         And I'm all like, I told you.
                                         
                                         And now I'm more than happy to work with them.
                                         
                                         That feels good.
                                         
                                         You know, I'm not pushing them.
                                         
    
                                         I want to work with them so that, you know, to show them what I've done.
                                         
                                         You know, I built my own little social media empire from hard work and dedication.
                                         
                                         And like you were saying earlier, it's very good.
                                         
                                         You know, you have to work around something that you love.
                                         
                                         You know, the first step to know where to start
                                         
                                         is what do you like doing, all right?
                                         
                                         Figure that out first
                                         
                                         and then find a way to monetize it, all right?
                                         
    
                                         So like Andy was saying, I like luxury.
                                         
                                         I like big houses.
                                         
                                         I like nice cars.
                                         
                                         I like nice watches.
                                         
                                         You know, I have this thing for, you know,
                                         
                                         good, fine craftsmanship.
                                         
                                         So I made a blog about it.
                                         
                                         I started blogging about it for four years.
                                         
    
                                         Didn't make a dollar.
                                         
                                         But still, I got that recognition as Mr. Good Life
                                         
                                         on social media and on the internet
                                         
                                         so that when I went into Instagram,
                                         
                                         people already knew who I was.
                                         
                                         People already knew that this is the Mr. Good Life
                                         
                                         from Tumblr from whom I was stealing all these edits
                                         
                                         and these photos that I was taking.
                                         
    
                                         So automatically, the brand just popped
                                         
                                         and I figured a way to make money from it, right? So back in the days, nobody thought you could make
                                         
                                         money from Instagram. Nobody thought that people would pay, even me. I was like, people were trying
                                         
                                         to hustle me when I got on Instagram. I was like, what the fuck? Like people are getting paid to
                                         
                                         post? So then I developed that business and you know, we're some of the first people to have done
                                         
                                         it. I mean, everybody today talks about influencing you know
                                         
                                         social media influencer this this and that but you know truly we started this
                                         
                                         two years ago and today's it's booming now people are really understanding the
                                         
    
                                         power of social media you know you the powers and we haven't even seen what we
                                         
                                         can do with social media and the internet you know it's not even it's it's
                                         
                                         just especially on Instagram it's just even started. It's just, especially on Instagram, it's just getting started. And there's so much you can do, you know, and I really push people,
                                         
                                         especially the young people listening to me right now that have a sense for technology. And I mean,
                                         
                                         you're all on your phones all day long. So figure a way to get paid from it. You know, I was always
                                         
                                         texting, always on social media, always, you know, you know, my mother was telling me, stop being on
                                         
                                         your phone all the time, you know? So you know what? I just figured out a way
                                         
                                         so that the six hours I spent a day on my iPhone
                                         
    
                                         were six hours paid.
                                         
                                         Right.
                                         
                                         And this is what everybody should be doing right now.
                                         
                                         So wait, so before we go any further,
                                         
                                         what is your personal page on Instagram
                                         
                                         so these guys can follow you?
                                         
                                         So my personal page on Instagram is Farrokh Goodlife.
                                         
                                         How do you spell it?
                                         
    
                                         So it's F-A-R-O-K-H Goodlife.
                                         
                                         G-O-O-D-L-I-F-E.
                                         
                                         Cool.
                                         
                                         You guys need to be following him.
                                         
                                         Dude, especially like what he just said
                                         
                                         about technology being so new and so fresh.
                                         
                                         And a lot of people won't jump in on it
                                         
                                         because they're like, I'm late.
                                         
    
                                         Dude, you're not late.
                                         
                                         You need to jump in now.
                                         
                                         And this is an excellent guy to follow.
                                         
                                         I look up to him in terms
                                         
                                         of this dude i learned last night dinner dude i was learning shit you you noticed my changes i
                                         
                                         already made i'm sure about things he recommended to me to do and i'm like fuck yeah i'm doing that
                                         
                                         right now you know but like dude that's that's the power of of you know the internet man it's just
                                         
                                         it's awesome here i am learning cool skills from somebody who's an expert at something that I'm not,
                                         
    
                                         you know, and I think you guys can all learn from him.
                                         
                                         You need to be following him.
                                         
                                         Right.
                                         
                                         I have to point out too that you're 21, right?
                                         
                                         Yeah.
                                         
                                         Right.
                                         
                                         So what I love about the fact that Andy has you on here is that you can learn something
                                         
                                         from anybody and there's probably people who are older who are thinking, well, I don't
                                         
    
                                         want to, I don't want to listen to some 21 year old kid. What does he know? Well, no, of course you can learn something from anybody. And there's probably people who are older who are thinking, well, I don't want to, I don't want to listen to some 21 year old kid.
                                         
                                         What does he know?
                                         
                                         Well, no, of course you can learn.
                                         
                                         And there's lots of different sources that people can draw from.
                                         
                                         And it's just about being humble and being willing to.
                                         
                                         Well, I mean, age is just number.
                                         
                                         And I mean, a baby shark is still a fucking shark, right?
                                         
                                         So at the end of the day.
                                         
    
                                         Dude, I fucking love it, man.
                                         
                                         Whether you're listening.
                                         
                                         Hold on, we're going to fucking snap that right now.
                                         
                                         Don't edit it out either.
                                         
                                         Say that again.
                                         
                                         I mean, I'm just 21 years old and age is just a number.
                                         
                                         And a baby shark is still a fucking shark, right?
                                         
                                         Yeah, dude, I'm snapping it too.
                                         
    
                                         That's good.
                                         
                                         So, I mean, on my Snapchat, I've been really into Snapchat lately.
                                         
                                         And I see a lot of people, like 35 plus, have, following me lately and asking me these questions about social media.
                                         
                                         And I mean, there's no age to get started about social media either.
                                         
                                         I mean, the people listening to Andy are probably people more like around his age, you know.
                                         
                                         And even you guys should be getting on it if you're a business owner or if you're looking for, you know, some side income or something to do on the the side you can just learn about social media social media is not just a thing for for the millennials
                                         
                                         right it's not because it's recent and that it's booming that we love posting on our food on
                                         
                                         instagram and stuff that you guys shouldn't be using it either you know right it's it's for all
                                         
    
                                         ages right and uh something we talked about yesterday that i'd like to talk about is you
                                         
                                         did mention that you were you know you're hust, you're working all these days and everything.
                                         
                                         But you did tell me when you and I were talking that you're not just into working hard, you're into working smart.
                                         
                                         So what did that look like for you?
                                         
                                         Well, look, I'm not going to lie to the people listening and to you, Andy.
                                         
                                         I'm lazy.
                                         
                                         But being lazy isn't necessarily bad.
                                         
                                         No, dude, I already know where you're going with this.
                                         
    
                                         I already know where you're going with this. I already know where you're going with this
                                         
                                         because being lazy forces you to be productive
                                         
                                         and it gives you good ideas
                                         
                                         and you're looking to cut all these corners
                                         
                                         and eventually all of a sudden
                                         
                                         you come up with these systems that work.
                                         
                                         Dude, I totally get what you're saying.
                                         
                                         I mean, you can be lazy as long as you're smart.
                                         
    
                                         Some people work hard, some people work smart.
                                         
                                         So the guy that will work 16 hours a day might get less shit done than the dude that will work six.
                                         
                                         Because the guy that works six did the same thing the other guy did in 16 because he was busy procrastinating.
                                         
                                         We're talking about being effective versus being busy.
                                         
                                         Exactly.
                                         
                                         And being lazy isn't necessarily bad.
                                         
                                         By being lazy, I don't mean sitting on the couch and doing nothing all day.
                                         
                                         I just figured a way to sit on my couch and get paid from it
                                         
    
                                         you know because i wanted to work from home i want to work when i come visit you in st louis
                                         
                                         and be able to make money from my phone right and and when i'm at the beach is the same thing
                                         
                                         i just figured a way so that i could you know fulfill you know my the way i was i was you know
                                         
                                         the way i thought the way i was made and everything, you know, just gotta be smart and lazy. I want to like asterisk that because we always talk about how it takes hard work and it takes
                                         
                                         working smart both, you know, with technology.
                                         
                                         Now it's, there are things that you can develop, but dude, don't mistake what he's saying.
                                         
                                         This guy hasn't fucking worked his ass off.
                                         
                                         He hasn't worked his ass off to build what he has now he's to the point where he's harvesting
                                         
    
                                         a little bit okay and when you're harvesting a little bit it be you can be a little bit lazier
                                         
                                         you know what i'm saying yeah by the way i didn't want your big goals be lazy no no i i know and i
                                         
                                         know what you meant and you know what you meant but other people hear what you said and they're
                                         
                                         like oh well see i can lay on the couch and i'll see, I can lay on the couch, and I'll fucking be a chameleon.
                                         
                                         Oh, no, do not lay on the couch.
                                         
                                         I mean, even when I was laying on the couch,
                                         
                                         I was working hard like a motherfucker.
                                         
                                         It's just that I'm working from my computer and phone,
                                         
    
                                         which is a new way of working.
                                         
                                         Working doesn't necessarily mean going nine to five,
                                         
                                         putting a suit on, and going to the office.
                                         
                                         The office is everywhere.
                                         
                                         Or going out and digging a ditch.
                                         
                                         Yeah, absolutely.
                                         
                                         Working now in 2016
                                         
                                         can also be working behind a laptop all day long.
                                         
    
                                         That's right.
                                         
                                         I have people that say that because, you know, my plate on the Aventador says do work.
                                         
                                         Yeah.
                                         
                                         And like I'll pull up sometimes to gas stations.
                                         
                                         And like I said, most people are pumped.
                                         
                                         Like they get excited.
                                         
                                         But, dude, they'll always be – I always get the one guy who will be like, what do you know about work?
                                         
                                         And he's like, you know, he's a blue collar dude or whatever i'm like motherfucker right the reason i am where i am is because i
                                         
    
                                         was blue collar before i was this right and i didn't want to be that no more no offense but
                                         
                                         dude i'm too lazy to get up every day and at fucking 6 a.m and work till fucking 5 for somebody
                                         
                                         else let me just add that carrying fucking concrete forms i'm not fucking doing it the distinction
                                         
                                         that i hear you making is for oak is is the people are busy, but they're busy in a way that they're like constantly, it's constant activity.
                                         
                                         They're frantic.
                                         
                                         They're stressed.
                                         
                                         And what you're saying is, if you work smart, to me, I like the word leisure almost better than, or leisurely almost better than lazy.
                                         
                                         Like, you can be really effective in kind of a leisurely way.
                                         
    
                                         I don't know. Um, dude, if I, if I sat at home all day and did nothing, I couldn't run my companies.
                                         
                                         Absolutely.
                                         
                                         You know what I'm saying?
                                         
                                         It's just what he, his business is technology.
                                         
                                         It's phones.
                                         
                                         He's got two phones sitting in front of him over there.
                                         
                                         You know, it's phones, it's laptop, it's computer.
                                         
                                         You can work.
                                         
    
                                         It's freedom.
                                         
                                         The point that I think needs to be made here is that there, it's what I said in the beginning the opportunities to start a business now
                                         
                                         It costs nothing virtually. It's it's I started alone. You know, it's as much as being creative and putting out content
                                         
                                         Yeah, I started with nothing
                                         
                                         I mean like I was saying Andy and Vaughn last night
                                         
                                         I mean all I had on my bank account was I think 2,500 bucks when I started my business and I started with $200
                                         
                                         Yeah, you know so it doesn't take much today to start a business.
                                         
                                         It just takes work.
                                         
    
                                         Right.
                                         
                                         And literally that's all it takes.
                                         
                                         Think of all the hours you spent learning how to edit videos, editing videos, pictures,
                                         
                                         writing great captions.
                                         
                                         You know, your, your captions are great.
                                         
                                         Dude, developing great content.
                                         
                                         Dude, that is quote unquote work.
                                         
                                         Yeah.
                                         
    
                                         And that takes a long time.
                                         
                                         Like dude, I challenge anybody here to go read one of my captions or read one of Farouk's great content dude that is quote unquote work yeah and that takes a long time like dude it's long
                                         
                                         i challenge anybody here to go read one of my captions or read one of faroq's captions and try
                                         
                                         to write something similar because they ain't gonna fucking happen for a while it takes a lot
                                         
                                         of shitty ones well it's mostly about what you put on that table that's right everybody's trying
                                         
                                         to do the same thing today so the way you diversify and you stand out from the mass is from the content
                                         
                                         that you put out there that's how you get big today, by the way, on Instagram or any other social media, whether it's Twitter or Facebook or
                                         
                                         whatever else you want to do. Snapchat. If you want to be big, you have to, you know,
                                         
    
                                         set, you know, set yourself apart and your brand as well and put that content out there.
                                         
                                         Let's talk about that for a second, because people hear, you know, good content and what
                                         
                                         a lot of times and you, dude, you hit on this for just a second earlier, people stealing your shit. Here's the deal guys. You have to understand
                                         
                                         what's going to differentiate you from the competitors and what else is out there.
                                         
                                         And I'm going to tell you how to find that. All right. You know, the thing that you want to say,
                                         
                                         but you stop yourself from saying that's the shit that you should say. And when you say that shit,
                                         
                                         that's what people are going to, that's, what's the shit that you should say and when you say that shit that's what people are
                                         
                                         going to that's what's going to differentiate you going out and reading my shit or for rokes or
                                         
    
                                         whoever else tony rock it doesn't matter or you know any of these influencers gary v and reading
                                         
                                         their information regurgitating it all you are is a cheap version of them. The way you become you is by being you and stopping yourself from stopping yourself.
                                         
                                         Just be you.
                                         
                                         Just stop always trying to impress others.
                                         
                                         The day I stopped looking to impress others and working for others and I started working for me and doing things for myself.
                                         
                                         Not trying to sound selfish because I'm giving a lot out too but the day i started
                                         
                                         working for myself and writing these things for myself that's the day you know i was really putting
                                         
                                         good content out there at first you know what's funny do you when you write stuff when you say
                                         
    
                                         you're writing stuff for yourself do you mean that you're writing stuff for to remind yourself
                                         
                                         or are you writing stuff for yourself as a business? Because when I write stuff, like my best content comes from the shit
                                         
                                         that I'm trying to tell myself.
                                         
                                         You know what I mean?
                                         
                                         Like it's like, people are like,
                                         
                                         dude that's fire, blah blah blah.
                                         
                                         I'm like man, I'm just trying to remind myself
                                         
                                         not to be a bitch.
                                         
    
                                         You know what I mean?
                                         
                                         You're saying like it's almost gonna,
                                         
                                         it's therapeutic for you.
                                         
                                         Yes, oh it is.
                                         
                                         Most of the shit I write, I literally write for me.
                                         
                                         It's like a modern day personal diary. Exactly know it's because it's it's funny because i
                                         
                                         was like when i started my personal page i was like i'll put you know i'll put my thoughts out
                                         
                                         there and it'll probably help myself as a person to be more outgoing and sociable but as well you
                                         
    
                                         know as as you know help others and to be honest posting something, I read it like 20 times. And if it's
                                         
                                         not motivating me, I don't post it because if it motivates me, I know it's going to motivate others.
                                         
                                         Right. So when I write something about working hard or like getting shit done, you know, it's
                                         
                                         really pushing myself too. You know, I do it for the other people because I'm more than happy to
                                         
                                         see young entrepreneurs like myself, you know, following my journey and, you know, getting,
                                         
                                         you know, getting thinking outside the box
                                         
                                         and going out there and making it happen.
                                         
                                         But most importantly, writing this helps me.
                                         
    
                                         I was this closed down kid behind social media
                                         
                                         and the day I started doing this,
                                         
                                         I became the open-minded person that I am today, definitely.
                                         
                                         Definitely really, really helped me
                                         
                                         with a lot of aspects of my life, personally,
                                         
                                         or my business.
                                         
                                         So let's talk a little bit about your Instagram business.
                                         
                                         Now, I know you're doing affiliate marketing now.
                                         
    
                                         I don't want to get into that right now.
                                         
                                         I want to get into how you got started with your – tell people what you do and how you got started doing it.
                                         
                                         Like exactly what you do right now.
                                         
                                         Like how you monetize it.
                                         
                                         Okay.
                                         
                                         So the way we've been monetizing Instagram for about uh 16 18 months now is by selling advertising space so the way i saw it once i started because
                                         
                                         is look kids are kids these days they don't watch tv anymore all right we stream we netflix
                                         
                                         or we're consistent constantly you know watching social media from our phones right 100 you know
                                         
    
                                         so the advertising on tv doesn't really reach to people,
                                         
                                         to millennials.
                                         
                                         No.
                                         
                                         Right?
                                         
                                         So I thought,
                                         
                                         let's bring the ad to their fingers.
                                         
                                         Right?
                                         
                                         So I see my friends and myself
                                         
    
                                         constantly browsing through Facebook,
                                         
                                         Instagram and things.
                                         
                                         I'm like,
                                         
                                         what if there was an ad there?
                                         
                                         So I'm going to make pages,
                                         
                                         Instagram pages,
                                         
                                         grow them,
                                         
                                         push them organically
                                         
    
                                         with different content
                                         
                                         and a bunch of different techniques, right?
                                         
                                         All organic, all real followers and likes and stuff like that. Of course, that's
                                         
                                         how you get return on investment anyways for a product. And I'm going to then sell that ad space
                                         
                                         to companies. So whether it's personal brands like Andy's or people selling books or like
                                         
                                         accessories, you know, fashion accessories or anything else.
                                         
                                         They would go with the, so he owns a number of pages
                                         
                                         that are all themed pages.
                                         
    
                                         Like he may have a page that's motivation, which he does.
                                         
                                         He might have a car page, which he does.
                                         
                                         He might have a gun page, which he does.
                                         
                                         Companies that own gun accessories will contact him
                                         
                                         and say, hey, will you share my post of this?
                                         
                                         And he'll say, yes, it costs this much.
                                         
                                         And that's how, that's what he's saying.
                                         
                                         So depending on the number of followers and engagement.
                                         
    
                                         A lot of people don't even understand that whole world exists.
                                         
                                         Oh, yeah.
                                         
                                         People are starting slowly to understand.
                                         
                                         So imagine how it was two years ago.
                                         
                                         People were like, what the hell?
                                         
                                         I can't believe I'm paying for Instagram.
                                         
                                         But literally, you want to put your brand out there.
                                         
                                         Listen, if you have a brand, it needs to be on every single social media platform possible,
                                         
    
                                         especially Instagram and Facebook. But mostly Instagram is very, very, very important to be on every single social media platform possible especially Instagram and
                                         
                                         Facebook but mostly Instagram it's very very very important to be out there so what I did is I grew
                                         
                                         multiple pages started out with mrgoodlife.co which is my main Instagram page with 416,000
                                         
                                         followers today and then as I saw that the business was slowly picking up I started buying pages so I
                                         
                                         would go to random kids and I'd be like, how much do you want for your page?
                                         
                                         You know, blah, blah, blah.
                                         
                                         And this is how much I can give you.
                                         
                                         And I started buying a page or two and then I grew more.
                                         
    
                                         You know, and back in the days, the algorithms,
                                         
                                         you know, were easier to work with on Instagram especially.
                                         
                                         So we grew like wildfire and I diversified.
                                         
                                         So I have Lux Quotes, which is my motivation page.
                                         
                                         It's the first actually quote page on Instagram.
                                         
                                         I got Mr. mr good life which is
                                         
                                         luxury lifestyle and a bunch of them then i have my couple pages so more love pages stuff like this
                                         
                                         dirty feelings dirty feelings which is you know it's my favorite one yeah it's a good one it's
                                         
    
                                         it's it's actually my second ever instagram page so you know it's it's the one that got my business
                                         
                                         rolling so i love that one as well the name little hornball this guy's dirty feelings page
                                         
                                         yeah it's a pretty good page.
                                         
                                         I mean,
                                         
                                         don't open it
                                         
                                         if you're around people.
                                         
                                         He's single ladies.
                                         
                                         You know,
                                         
    
                                         so I started doing this
                                         
                                         and then,
                                         
                                         it's funny because,
                                         
                                         so it was January 16th,
                                         
                                         2015,
                                         
                                         I'll always remember that date.
                                         
                                         I bought my first
                                         
                                         Instagram page
                                         
    
                                         which was 140,000 followers
                                         
                                         while I was going
                                         
                                         Mr. Good Life
                                         
                                         because for me,
                                         
                                         business wasn't going
                                         
                                         fast enough
                                         
                                         and I needed to start something.
                                         
                                         So I bought the page.
                                         
    
                                         And the next day, I made my first dollar.
                                         
                                         And it started every day.
                                         
                                         70 bucks, 70 bucks, 70 bucks.
                                         
                                         And it was just coming in, coming in, coming in, coming in.
                                         
                                         And we're selling ad space to all these brands.
                                         
                                         And, I mean, by having a good business ethic, of course, and working hard, we were growing quality pages.
                                         
                                         Versus most people were growing these bullshit pages or like no return. Because at the end of the day, if your client doesn't get a
                                         
                                         return on investment, he's not going to come back. You know, the reason Andy's been working with us
                                         
    
                                         for over a year now is because he's seeing a change, right? Or, or when I'm selling,
                                         
                                         there's probably six, seven pages total that I work with and I won't work with anybody else
                                         
                                         because most of the pages out there are fake followers, fake likes, and they don't return anything.
                                         
                                         It's all, and dude those pages come and go.
                                         
                                         You've probably gone through 50 pages.
                                         
                                         Yeah those pages come and go.
                                         
                                         Yeah I mean, I know who the good ones are
                                         
                                         and I'm not gonna tell everybody who they are.
                                         
    
                                         No we're not here to point fingers.
                                         
                                         But working with you has helped me figure that out.
                                         
                                         That's great to know and this is what set us apart.
                                         
                                         You know the quality and there's a bunch of people in my crew
                                         
                                         that were doing the same thing as us.
                                         
                                         And this is why they're making so much money today
                                         
                                         with Instagram.
                                         
                                         So I always had a dream
                                         
    
                                         to own my little social media empire.
                                         
                                         That's how I like to call it.
                                         
                                         So I was growing like wildfire.
                                         
                                         The business was booming.
                                         
                                         I was just like, I guess,
                                         
                                         posting good content and doing the right things,
                                         
                                         putting my name out there and working multiple brands.
                                         
                                         It just started rolling in and in and in and in.
                                         
    
                                         And then after a year, so by January 2016, we were at 5 million followers total and a network of 50 to 100 million followers.
                                         
                                         So we can get our clients on any sort of page, any niche.
                                         
                                         They just tell me, listen, I'm selling this product.
                                         
                                         This is my budget for a campaign,
                                         
                                         and I'll make sure to place them on the right pages, right?
                                         
                                         So if you're selling guns, I'm not gonna put you
                                         
                                         on a love page, right?
                                         
                                         I'm gonna put you on a gun page.
                                         
    
                                         Or if you're a talker, like your personal brand,
                                         
                                         I'll put you on the most motivational pages that I can,
                                         
                                         because it fits your brand.
                                         
                                         So this is what we've been doing for people,
                                         
                                         and we're one of the first, very, very first people to do it on Instagram,
                                         
                                         which is also one of the reasons
                                         
                                         that we were so successful at this.
                                         
                                         Right, and here's the cool thing.
                                         
    
                                         So you guys listening,
                                         
                                         so many people are like,
                                         
                                         they stop their thought process
                                         
                                         or their vision at where things are.
                                         
                                         And what's cool about what you're doing is
                                         
                                         like, dude, this is just him sticking his, his foot in the pool, man. He's trying and going to,
                                         
                                         you know, start a full blown media company, you know, similar to like what Gary had,
                                         
                                         like Gary Vee has up in New York with VaynerMedia and all started straight off Instagram. So I think
                                         
    
                                         that's important. You know, it's not just, oh, here's somebody who's gonna make a little bit of some money for a little bit of time
                                         
                                         on something that's hot.
                                         
                                         No, he's taking something that started as just a hobby
                                         
                                         and a passion, grown it into a business,
                                         
                                         now he's gonna cash flow his next step off of this.
                                         
                                         And that's how it works, it's the same way we did it.
                                         
                                         It's a different industry.
                                         
                                         Of course, you constantly have to keep growing and keep growing i mean you know a few people go viral and a few
                                         
    
                                         people know how to remain relevant and that's important right and that's why gary v for example
                                         
                                         has always been relevant because he's always you know doing new things and better and bigger things
                                         
                                         which is what we're trying to apply to our business at mr good life right so now that we have all
                                         
                                         these pages and that we we have this background i mean because we're trying to apply to our business at Mr. Good Life, right? So now that we have all these pages,
                                         
                                         and that we have this background,
                                         
                                         I mean, because we're present in over 50,000 cities
                                         
                                         in 193 countries today, so we have this power
                                         
                                         to influence people from all around the world.
                                         
    
                                         So now the idea is to take it to the next level
                                         
                                         and become a full-blown advertising agency.
                                         
                                         But this is just the proof to everyone listening today
                                         
                                         that you can literally, from nothing, you can become something. full-blown advertising agency but this is just a proof to everyone listening you know today that
                                         
                                         you can literally from nothing you can become something oh you know like and it doesn't take
                                         
                                         much it just takes passion dedication consistency and hard work like you've been preaching your
                                         
                                         entire life right and it's that's i say that's all it takes of course it's not that easy you know
                                         
                                         there's a lot of bumps i mean i'm not gonna lie going to lie. I mean, I got scammed on Instagram. I got, I got my accounts hacked. I got
                                         
    
                                         someone one day who hacked into my account and called me for his $5,000 ransom. I didn't sleep
                                         
                                         for a week. You know, there's, that's the thing about technology is because let's say I own a
                                         
                                         clothing store. What's, what can happen to me? Someone can come and steal a piece of clothing.
                                         
                                         I can catch him easily. Dude easily dude online there's these hackers from
                                         
                                         russia or from albania and stuff always trying to hack into your instagram accounts yeah so it's
                                         
                                         really not that easy and you live with a lot of stress you know yeah you don't know if one day
                                         
                                         your your 1 million follower page is going to get hacked you know where people are trying to try to
                                         
                                         get into it or force you to give you the passwords you know this this and that so there's a lot of
                                         
    
                                         you know a lot of bullshit that we've had to go through you know a lot of hard work it's
                                         
                                         i make it sound like it's simple but truly it was it was a hell of, you know, a lot of bullshit that we've had to go through, you know, a lot of hard work. It's, I make it sound like it's simple, but truly it was, it was a hell of a hill.
                                         
                                         Any successful business is going to have its, its bumps, you know, and these are, these are the hazards of your business, you know?
                                         
                                         And I think it's, I, I think it's cool.
                                         
                                         I think it's cool.
                                         
                                         I think your story is cool because it really, truly embodies the principles that we've talked about on our podcast for the last year.
                                         
                                         You know, patience, dedication, commitment, passion, you know, lack of capital being an asset, not a liability.
                                         
                                         You know, all of these things are true for you.
                                         
    
                                         You know, he didn't have a million dollars to start his business. No,
                                         
                                         he had 250 bucks that he started his business with and that forced him to do the work,
                                         
                                         be creative, learn the skills. And that's why you are where you are. And that's why
                                         
                                         this dude right here is somebody that you guys are going to want to watch out for.
                                         
                                         Uh, if you're growing a company because advertising agencies that used to place people in radio, TV, and print,
                                         
                                         those people are dead.
                                         
                                         They don't understand technology.
                                         
                                         The new advertising agencies are going to be VaynerMedia.
                                         
    
                                         They're going to be Mr. Good Life.
                                         
                                         They're going to be these companies who place and understand social and how to develop social
                                         
                                         presence.
                                         
                                         So if you're an entrepreneur and you're somebody who is looking to grow, this is somebody who you're going to want to follow and watch and make sure that you're on top of when he takes that next step, which is full-blown media company, which I have no doubt is going to be very soon.
                                         
                                         Something that I don't know I want to go back to just for a second because we're committed to telling people the truth about things. And, you know, I, you've
                                         
                                         told, you told us yesterday that there are companies who have worked with you that they,
                                         
                                         they've petered out and basically they've petered out because, you know, they were looking for you
                                         
                                         to, to, to give them a voice, to give them a platform. But at the end of the day, they're,
                                         
    
                                         what they were saying, like their content sucked. So it's not like, I guess what I'm trying to say is
                                         
                                         I want you to speak to this whole issue of
                                         
                                         you can't just go out
                                         
                                         and hire somebody to give you a voice
                                         
                                         if ultimately your content sucks, right?
                                         
                                         The product needs to be good.
                                         
                                         And that stands true.
                                         
                                         I was going to say it.
                                         
    
                                         I just didn't want to jump in.
                                         
                                         Yeah, yeah, yeah.
                                         
                                         Product has to be good
                                         
                                         in any company,
                                         
                                         in any business,
                                         
                                         in any format,
                                         
                                         in any concept,
                                         
                                         no matter what.
                                         
    
                                         I mean, we can't concept no matter what I mean we
                                         
                                         can't just sell anything you know like I mean we can we've sold all sorts of
                                         
                                         products because their branding was right you know marketing and branding
                                         
                                         today is major and very very crucial so if if I'm trying to I mean I can have a
                                         
                                         hundred million followers if the product is not good we're not gonna have any
                                         
                                         return on investment right so before going in and doing this which which is why we're helping our clients with that too,
                                         
                                         by doing a lot of consulting for them,
                                         
                                         helping them choose the right product
                                         
    
                                         and do the right post and content,
                                         
                                         is you need to have the right product out there.
                                         
                                         And something good that serves the people.
                                         
                                         And if you are your product,
                                         
                                         like let's say, for example, me,
                                         
                                         I'm a personal brand.
                                         
                                         I'm not selling an actual product. I mean- You are a product. Yeah, I'm a personal brand. I'm not selling an actual product.
                                         
                                         You are a product.
                                         
    
                                         Yeah, I'm the product.
                                         
                                         Okay?
                                         
                                         That means if you're not good at writing or speaking or presenting,
                                         
                                         you better go fucking practice and improve the product.
                                         
                                         Of course.
                                         
                                         Because I see you and I, we're not going to name names,
                                         
                                         but you and I talked about a few people who have fallen off hard,
                                         
                                         who spent a lot of money trying to develop a personal brand that just weren't good people.
                                         
    
                                         And they weren't good at what they did.
                                         
                                         Look, if you're not trying to spread good around you and help other people, good is not going to come to you.
                                         
                                         And this is the way I've always seen anything in life, whether you're a freaking athlete or you're in business or in school or anything else.
                                         
                                         As long as you're spreading good vibes, which is what we've always tried to do with Mr. Good Life, you know, the good life for me is
                                         
                                         not just about nice cars, nice watches, nice woman and big houses. The good life is about spreading
                                         
                                         positive vibes and good vibes around the world to people, you know, no matter your color, no matter
                                         
                                         your culture, no matter where the fuck you're from, you know, we're all, you know, together around the same, you know, principles. So if you're a personal brand, you want to put
                                         
                                         good content out there and you want to be true and honest to the people because at the end of the day,
                                         
    
                                         you're just going to become irrelevant after a year, after two years, or after six months.
                                         
                                         You know, the only way you remain relevant is by being good.
                                         
                                         Putting other people first, delivering value. First of all, that, that 10
                                         
                                         seconds of content was the best thing that you're going to pick up out of this whole entire podcast.
                                         
                                         And I'm super impressed that at 21 years old that you have figured that out. What do you think?
                                         
                                         Absolutely. I mean, how many 21 year olds do you know that not only could communicate that,
                                         
                                         but you know, he believes it and understands it. Like, dude, I didn't get that. I didn't get that till I was like 30. And that's when we started doing well.
                                         
                                         That's amazing, dude. Going back to what you were saying though, to, you know, the old saying,
                                         
    
                                         the camera doesn't lie. What I also hear you saying is that, um, and, and also you saying,
                                         
                                         Andy is that, you know, social media is, is, and this has been said before, but social media is
                                         
                                         kind of like a magnifying glass. Like if you are a lousy person and you have a huge social media reach that's what's going to come out but if you're if you're
                                         
                                         if you're a good person eventually yeah eventually eventually if you're a good person you have good
                                         
                                         content and then you have that platform that's what's going to come out so but to some extent
                                         
                                         i mean i guess i guess you can fake it for so long but it's like what you were saying
                                         
                                         at some point the cows are going to come home you know that's right people are going to figure it out oh people people are not stupid you know you
                                         
                                         can only fool people once and and at the second time they'll figure your whole game you know i've
                                         
    
                                         seen i've seen people rise i've seen people fall some of our clients as well uh i've seen all sorts
                                         
                                         of things products people blah blah and you know at the end of the day the ones that remain relevant
                                         
                                         today and since the last 16 months that i've been into this are the people that were serving others and bringing value to the table so if you've got
                                         
                                         nothing to bring the table might as well just stay where you are right yeah you know there's no need
                                         
                                         or figure out how to yeah or figure out to yeah yeah i would say i would totally agree with you
                                         
                                         but i would say people are stupid but because of the the world we live in now with social media
                                         
                                         there's a statute of limitations for stupid yeah because i mean anyone can buy followers and pay anyone to get followers
                                         
                                         and they're gonna get recognition stupid i he said people aren't stupid well right what i'm saying is
                                         
    
                                         i'm i'm disagreeing they are stupid but but but now because of the no i think people there are a
                                         
                                         lot of people out there who are stupid but i'm saying because of the world we live in now because
                                         
                                         of social media there's a there's a limitation to that stupidity and it's going to run out that's
                                         
                                         what i'm saying i i guess what we're disagreeing is i do think there are people who allow themselves
                                         
                                         yeah to be fooled yeah okay that's what a lot of people follow these fake entrepreneurs on
                                         
                                         instagram so they don't know what i'm saying but they don't necessarily know because social media
                                         
                                         has made so that some people can fake it yes and it's easy to fake it i can go out there
                                         
                                         and take a bunch of photos of like rolexes and aventadors and this this and that and say that
                                         
    
                                         it's my life but at the end of the day that dude can only do so much yeah i didn't like at one point
                                         
                                         he's gonna run out of content or people are gonna catch up to him or look him up on google
                                         
                                         and they're gonna see that he's not the real deal it's like that famous statement you can fool some
                                         
                                         of the people some of the time but you can't fool all the people all the time.
                                         
                                         Dude, look, it's the same thing we talked about in the Small Town America podcast.
                                         
                                         Dude, you can sell anything to anybody one time, including yourself.
                                         
                                         Right.
                                         
                                         But that's not a sustainable plan is to develop great product, to develop passionate followers,
                                         
    
                                         to develop passionate customers,
                                         
                                         develop great culture,
                                         
                                         and to deliver way more than you ever asked for
                                         
                                         in return of money.
                                         
                                         Go that extra mile.
                                         
                                         Yes.
                                         
                                         For the client or for the people in general.
                                         
                                         And that is what builds sustainability.
                                         
    
                                         You know, it's appealing to young people,
                                         
                                         the quick dollar story.
                                         
                                         It's appealing, right?
                                         
                                         Oh man, I've made a million dollars in one year
                                         
                                         or six months. And that sounds cool, but I'm going to tell you, dude, that million dollars,
                                         
                                         you know, it goes away fast. You know what I mean? And you need to think sustainability. You
                                         
                                         need to think longterm. You need to think commitment term you need to think commitment and you think about your great product and i see a lot of people out there trying to do i see a lot of people out there
                                         
                                         trying to do what i do and then also trying to do what i do in my actual businesses our supplement
                                         
    
                                         businesses um where they try to copy everything except they can't they can't make the product
                                         
                                         they can't make a good product you, either themselves or the actual physical product.
                                         
                                         They can't do it.
                                         
                                         And then they wonder why it doesn't work.
                                         
                                         Well, dude, the product's everything.
                                         
                                         It's everything.
                                         
                                         And that, we don't touch on that enough.
                                         
                                         We always talk about how to do, you know, that's a given.
                                         
    
                                         Like anytime I talk about selling anything or anytime we're talking about building a business,
                                         
                                         dude, if your product is not great, you're going to be limited.
                                         
                                         Product along with the branding around it, right?
                                         
                                         But you need a good product because only good products will remain.
                                         
                                         Strong foundations, empires are built from very strong foundations.
                                         
                                         It's a residual business.
                                         
                                         It's not the first time sale.
                                         
                                         Right.
                                         
    
                                         There's two other things that came up in our conversation yesterday that I want to bring up.
                                         
                                         But you said two things. One is that you're constantly dialoguing with your followers, which it's
                                         
                                         impossible for me to even understand that there are people right now that are still using social
                                         
                                         media as a monologue as opposed to a dialogue. And you're constantly inviting your followers
                                         
                                         into conversations. But the other thing you said that I thought was awesome and showed a lot of
                                         
                                         humility, but you said you're 21. You've accomplished what you've accomplished.
                                         
                                         But you said, I really want to invite people on my journey.
                                         
                                         Like I'm figuring things out along with everybody else.
                                         
    
                                         And I think that is really endearing to people
                                         
                                         because you're not coming across to people, at least your followers,
                                         
                                         as, all right, look at me.
                                         
                                         I've got everything figured out.
                                         
                                         You're just saying.
                                         
                                         He's a real entrepreneur.
                                         
                                         Dude, he's never going to feel like that.
                                         
                                         I mean, I'm not going to lie.
                                         
    
                                         I mean, I don't even like it when people call me entrepreneur or successful.
                                         
                                         And I don't even call myself or consider myself successful yet.
                                         
                                         Yes, I am a step ahead maybe for a 21-year-old.
                                         
                                         Dude, that's the same way I feel.
                                         
                                         Exactly the same way.
                                         
                                         But I'm not successful yet because I'm not where I want to be.
                                         
                                         Right.
                                         
                                         And like I was saying, like you were referring to, Vaughn, about what I was saying yesterday at the table is that I invite people to follow me on my journey. So I'm only 21 years old
                                         
    
                                         and I'm still learning. I learn every fucking day. Every day I learn something new about my own
                                         
                                         business, about myself or about doing more things. I was telling you, I just learned about affiliate
                                         
                                         marketing, for example. It's just something different. So I'm always trying to learn new
                                         
                                         things. So when I invite people to follow my personal page or snapchat or this or that it's literally so that they can see
                                         
                                         through the eyes of a 21 year old what it takes you know to to make it because it's really good
                                         
                                         like i was telling you andy yesterday i mean a lot of people look up to you steven mayor and you
                                         
                                         know gary v and all these guys because you guys have all made it. When you say that, I feel the same way as you feel when people say that.
                                         
                                         It's like I'm nowhere near where I want to be.
                                         
    
                                         You know what I mean?
                                         
                                         Yeah, I know what you mean.
                                         
                                         It's all perspective.
                                         
                                         Yeah, of course.
                                         
                                         Of course, all perspective.
                                         
                                         I'm just a step or two ahead of you.
                                         
                                         Of course, of course.
                                         
                                         And a lot of people look up to these guys,
                                         
    
                                         but there's very few young entrepreneurs out there are too ahead of you of course of course and a lot of people look up to to to these guys but you
                                         
                                         know there's very few like young entrepreneurs out there that are really out there to help other
                                         
                                         young people you know i have all these you know 15 to 21 year olds messaging me on snapchat and
                                         
                                         stuff on a daily basis asking me what to do and stuff and i just say ride along with me you know
                                         
                                         i'll take you with me you know i don't want to do it by my own i i love sharing you know and i don't
                                         
                                         want to i don't want to be that that that successful douchebag that's like showing people what he's got and you
                                         
                                         know and saying oh that's how i did it and this is what i have right because this is not who i am
                                         
                                         right you know my entire brand my entire personality is about helping others get out of the you know
                                         
    
                                         get out of the box that we're consistently being put in right you know today most 20 21 year olds
                                         
                                         we're we're being put in the box and we're like you're in right you know today most 20 21 year olds we're we're
                                         
                                         we're being put in the box and we're like you're gonna work there you're gonna do that you're
                                         
                                         gonna go out of school and you're gonna get a job in the millennial box too which is you're lazy
                                         
                                         you're entitled yeah you're this and that and like dude what's cool is that you're like the
                                         
                                         opposite of all those things yeah and you know i'm i guess i'm sort of trying to change the figure of
                                         
                                         that what we're given as millennials because we're not lazy and we are not entitled
                                         
                                         You know, we've just found new ways to work and make money, right?
                                         
    
                                         You know, we're like you were saying Yvonne yesterday is it's we want everything fast
                                         
                                         You know and right now because technology has made it so that it's easy for us to send a message or send the tweet or
                                         
                                         Whatever because it takes a second right, but we're not lazy or or entitled we just we're looking and finding new ways of of changing the world or just like you know i'll say
                                         
                                         you're not lazy we're gonna disagree on that well you're not lazy and entitled and you're looking
                                         
                                         for new ways you know what i mean yeah i you know be careful who i need to be careful who i put in
                                         
                                         that box you need to be careful who you put in that box. You need to be careful who you don't put in the box.
                                         
                                         Yeah.
                                         
                                         I mean, of course, there's always going to be –
                                         
    
                                         The truth is probably somewhere in the middle between us there.
                                         
                                         Yeah, of course, of course.
                                         
                                         And there's always going to be that kind of people.
                                         
                                         But this is what I'm trying to do.
                                         
                                         I'm just trying to motivate the kids my age.
                                         
                                         You're killing it.
                                         
                                         I want them to make it.
                                         
                                         This has been – just having you here has been awesome.
                                         
    
                                         You've been an awesome guest.
                                         
                                         Like this is – dude, if you're young and you're not listening or following this dude you guys are missing a huge opportunity and that's
                                         
                                         that's it tell them your social one more time uh my so my personal instagram is farok good life
                                         
                                         f-a-r-o-k-h good life g-o-o-d-l-i-f-e or my snapchat where it's more of a you know one-on-one
                                         
                                         with my followers you know you see that behind the scenes. Today I've been snapping everything with you guys here in St. Louis.
                                         
                                         So it's Farrokh S.
                                         
                                         So it's F-A-R-O-K-H-S.
                                         
                                         It's my Snapchat.
                                         
    
                                         Cool, cool.
                                         
                                         What do you think, Vaughn?
                                         
                                         Well, you know, we could talk for a lot longer,
                                         
                                         but just everything you're saying, I mean, it's like...
                                         
                                         It's awesome.
                                         
                                         It is awesome.
                                         
                                         And it's consistent with the narrative that we put out a lot. But it's also that to me, that should be really encouraging to people. I mean, you've always said, you know, success is an equation. It's, they're just, there's, there's nothing new under the sun. No, it's, there's no magical formula and everything. He's using different tools than I used, but the principles are still the same. Right. Yeah. the principle will always and forever throughout generation remain the same.
                                         
                                         100% agree.
                                         
    
                                         It's work, passion, dedication, commitment, right?
                                         
                                         Because look, truth is, if I would have given up after a month or two or worked less hard,
                                         
                                         I wouldn't be sitting at the table with you today.
                                         
                                         Right.
                                         
                                         Right?
                                         
                                         So you always have to work more and even harder.
                                         
                                         And the more successful you get, I think the more work you have to put into your business.
                                         
                                         Dude, it's just, it's making a true commitment you know it's it's making a commitment and never ever ever stopping or slowing down or letting
                                         
    
                                         things stop you or adjusting your your your dedication or commitment at all
                                         
                                         it's just hey I'm going to do this no matter what I have to do to do it.
                                         
                                         And that's it.
                                         
                                         You know, a lot of people don't understand
                                         
                                         that aspect of it.
                                         
                                         You know, they get four months in
                                         
                                         or five months in or six months in
                                         
                                         and they say, oh, you know, it's not working.
                                         
    
                                         Well, dude, you need to make it fucking work.
                                         
                                         That's, you have to have real commitment,
                                         
                                         like real commitment.
                                         
                                         Well, it's a lifestyle.
                                         
                                         It is.
                                         
                                         I chose to live that
                                         
                                         life so i'm not going to go back you know because i'm so deep in i'm not going to go back and work
                                         
                                         for someone at minimum wage and accept their bullshit right you know i'm i'm there and i want
                                         
    
                                         to just there's unlimited possibilities out there i mean there is so many so many opportunities out
                                         
                                         there in the world and different not just instagram Instagram, not just social media. There's literally a billion different ways to become successful today.
                                         
                                         Right.
                                         
                                         Right.
                                         
                                         You just have to be resourceful.
                                         
                                         Dude.
                                         
                                         And it comes down to the technology that we have available to us.
                                         
                                         You know,
                                         
    
                                         the ability to,
                                         
                                         I was texting with one of my friends in Italy this morning,
                                         
                                         you know,
                                         
                                         dude,
                                         
                                         that shit wasn't possible when I started business.
                                         
                                         Like you guys listening who are young,
                                         
                                         dude, I used to have to go fucking door to door
                                         
                                         and like shake people's hands.
                                         
    
                                         Do you know how slow that is?
                                         
                                         Right.
                                         
                                         Now you have these incredible tools to be connected
                                         
                                         and yet I see nobody using Facebook or Instagram
                                         
                                         or Snapchat the proper way.
                                         
                                         You know what I see them doing?
                                         
                                         I see them posted pictures of their fucking face
                                         
                                         with some music behind it and some Drake
                                         
    
                                         and making some stupid fucking kissy face
                                         
                                         or crying about their fucking job
                                         
                                         or their girlfriend or their boyfriend on fucking Facebook.
                                         
                                         These are fucking tools.
                                         
                                         Use them.
                                         
                                         That's why you got to say you got to face your problems, not Facebook them. No shit, these are fucking tools. Use them. That's why you gotta say, you gotta face your problems
                                         
                                         and not Facebook them.
                                         
                                         No shit, man.
                                         
    
                                         Once you start getting that,
                                         
                                         you know,
                                         
                                         you'll get to another step
                                         
                                         in your life.
                                         
                                         I mean,
                                         
                                         social media is not just there to,
                                         
                                         I mean,
                                         
                                         it's good,
                                         
    
                                         I mean,
                                         
                                         I encourage people
                                         
                                         to use social media
                                         
                                         to share their thoughts
                                         
                                         or like their photos
                                         
                                         with their families,
                                         
                                         friends,
                                         
                                         stuff like this.
                                         
    
                                         Dude,
                                         
                                         just remember
                                         
                                         that you're a brand.
                                         
                                         Whether you think you are
                                         
                                         or not,
                                         
                                         you are a brand no matter, because there's you're a brand. Whether you think you are or not, you are a brand no matter,
                                         
                                         because there's going to come a time where maybe you do want to start a business.
                                         
                                         Maybe you don't right now.
                                         
    
                                         Maybe you don't even see it.
                                         
                                         There will come a time when you say, hey, I want to do something for me or I want to do this or I want to do that
                                         
                                         or I have this special project or this charity or this or that.
                                         
                                         And whenever you come out to do that,
                                         
                                         you need to think about what you're putting out today.
                                         
                                         Because if you're putting out fucking complaining and whining and crying and
                                         
                                         this and that,
                                         
                                         the minute you come out with something that you want somebody to care about,
                                         
    
                                         they're not going to listen.
                                         
                                         You know?
                                         
                                         So you have to be thinking about valuable,
                                         
                                         valuable content now.
                                         
                                         And by valuable content,
                                         
                                         I don't mean motivational shit.
                                         
                                         I mean,
                                         
                                         dude,
                                         
    
                                         if you want,
                                         
                                         what if you want to make people laugh?
                                         
                                         You post funny shit. If you want to make people laugh? You post funny shit.
                                         
                                         If you want to make people think, post thought-provoking shit.
                                         
                                         If you want to make people appreciate art, post fucking art and talk about art.
                                         
                                         But the point is that don't use it as this passive, mindless thing
                                         
                                         because it's an incredible tool that you can use to make an incredible life out of.
                                         
                                         And that's where I think people are mindless in
                                         
    
                                         the way they use social, you know? Yeah. Like I was saying earlier, I mean, a lot of people are
                                         
                                         misusing social media. So, you know, they need people like us to just, you know, help them get
                                         
                                         on the right track sort of thing. Right. I mean, cause social media is so, so, so powerful. A lot
                                         
                                         of people will say right now, they'll be like, well,'m you know i work at uh edward jones i don't need a social media well you know what how valuable would you be if you
                                         
                                         started putting content about investing and about this and about that about all the in educating
                                         
                                         and built a following of two million fucking people that follow you for investment advice
                                         
                                         now how much are you worth edward jones Do you get it? People don't get that.
                                         
                                         They don't get it.
                                         
    
                                         You know, it's all about increasing value by giving value.
                                         
                                         And it starts with what you post.
                                         
                                         You know, and dude, I can't think,
                                         
                                         I'd say 2% of the people that I see on social
                                         
                                         use it in a productive way.
                                         
                                         Yeah, it's very, very rare.
                                         
                                         But people really need to be focusing on that. No, the rest of the people use it for attention. They use it for a productive way i mean yeah it's very very rare you know people but people
                                         
                                         need really need to be focused no the rest of the people use it for attention they use it for like
                                         
    
                                         their own attention like hey look at my fucking ass you know look at my selfie you know so then
                                         
                                         maybe they get somebody who like sends them a dm with like a you know fucking winky face or
                                         
                                         something you know i mean it's fucking weird dude dude. Yeah. Yeah. Or the grapefruit. Yeah.
                                         
                                         They want to get a grapefruit in their DM.
                                         
                                         Guys, last time on our last podcast, I jumped the gun a little bit and I said that it was
                                         
                                         episode 69.
                                         
                                         It actually wasn't.
                                         
                                         It was episode 68.
                                         
    
                                         But I went ahead and gave that the specific custom link of 69 for this episode if you want to check out the show notes for our episode with
                                         
                                         Farouk it's themfceo.com forward slash 68 so technically we will be out of order but you know
                                         
                                         worse things have happened the other thing I was going to tell you guys if you visit the website
                                         
                                         is that I'm actually in the process of completely completely overhauling each of the episode pages
                                         
                                         so instead of show notes something that I thought that people would appreciate a little bit more was actual sound bites.
                                         
                                         So these are the best statements made during the episode, which I think is far more interesting than just a summary of the episode.
                                         
                                         So check those out.
                                         
                                         And also, Tyler is posting video on YouTube of our episodes.
                                         
    
                                         So you definitely want to check those out.
                                         
                                         Our, uh, the MFCEO project is our, our actual, uh, episode page.
                                         
                                         Yeah.
                                         
                                         Before we close out, I just want to say, dude, thanks for making the trip down here.
                                         
                                         This has been an awesome episode.
                                         
                                         It's, you know, just hearing you talk, dude, you're natural for this, by the way.
                                         
                                         Um, this has been really, really episode and and uh you know i'm looking
                                         
                                         forward to continue working together and having you on again sometime you can make it down yeah
                                         
    
                                         thank you very much guys for for having me here it's actually it's been an honor for me to you
                                         
                                         know being you know coming down here in st louis you know talking next to to you know such successful
                                         
                                         people you know so it's i'm very happy about it man it. It's been awesome. It's been awesome. Definitely. Guys, before I close out, you know, the best thing that you guys could do for us is if
                                         
                                         you're listening to the podcast, please share it with your friends.
                                         
                                         I don't ask very much of you guys.
                                         
                                         I don't charge for anything.
                                         
                                         The least, you know, the only thing I would like for you guys to do is to help share the
                                         
                                         podcast if you think it's a message that you believe in.
                                         
    
                                         So, you know, any kind of repost or any kind of post that you could do it's greatly appreciated uh I love you guys I appreciate you guys and uh and we'll see you next
                                         
                                         time Okay. What's up? Okay. Shut up. Uh-huh. Okay. What's up?
                                         
                                         Shut up.
                                         
                                         Uh-huh.
                                         
                                         Okay.
                                         
                                         What's up?
                                         
                                         Right on.
                                         
