REAL AF with Andy Frisella - Follow Your Blockers, with Andy Frisella - MFCEO125

Episode Date: February 10, 2017

In entrepreneurship and in life, timing is vitally important. A good decision made at the wrong time is a wrong decision. Like a good NFL running back, you have to know when to let obstacles in your way pass--and when to move ahead and plow right through them. In this episode, Andy Frisella explains that while mastering the art of timing is very difficult, the very first step is to be aware of its incredible importance. 

What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys it's been a few weeks I've been missing Thursday thunders I know but today I've got an extra special Friday fire for you I've got something I want to talk to you guys about that I think is extremely important. It's not necessarily motivational, but it's extremely valuable when it comes to entrepreneurship, portraying yourself as an entrepreneur, practicing entrepreneur principles in your life, no matter what position you currently are. And that is timing. Okay. We've never addressed this topic and I get a lot of questions on it. I was watching the Superbowl like most of you guys were this past

Sunday. And I noticed a lot of times when I was watching the Atlanta Falcons try to run the football in the third and fourth quarter that their running backs were not following the blocks they weren't reading the reads they weren't seeing things happen they were not waiting for the the pass to run to materialize and guys if you follow sports you know that if you are a running back and you're not patient and we talk about that a lot aggressive patience but and you're not patient. And we talk about that a lot, aggressive patience. But if you're not patient to allow certain paths to open up, you're not a very good running back. And this has the same implications in entrepreneurship. And the problem with timing as an entrepreneurial principle is that it takes a lot of mistakes regarding bad timing to recognize when you need to let timing materialize.

Okay, so I want to try to address this with you guys and maybe save you some time, whether you're an employee who's asking for a raise or whether you're the CEO who's making a pivotal decision in your company's path. Timing is very important, all right? You have to learn to recognize when the right time to make moves is. You know, we talk about aggressive patience. We talk about being aggressive. We talk about letting nothing stand in your way. But sometimes things do stand in your way. Sometimes the opportunity isn't quite ready yet sometimes the opportunity is ready right now and you need to act right now okay and you have to be aware of that we talk a lot about busting through barriers and running through walls and letting nothing stop

you and that's all great and 90 percent of of the time, that's the truth. But sometimes there's obstacles in your way that you need to let pass. Sometimes there's things in your way that you're not going to be able to run over or run through. And that's why you have to understand what timing is. Okay, let me give you an example of this. Say you're an employee right now, and we talk to you guys a lot. A lot of you guys are employees. You're wanting to grow up and become CEOs. So you're practicing entrepreneurship principles now. So let me speak to you guys right now. Point number one is nobody's going to give you a fucking raise without you going and asking for the raise. Point number two, and this has to do with timing,

I can guarantee you if you do not have the ability to recognize the right time and situation to ask for the raise, you will never get a raise. I think from a CEO standpoint that timing and asking for a raise is literally the most important factor into someone getting a raise. Because if you go to someone on a day that they're typically stressed, upset, dealing with frustrations of business, dealing with personal issues, dealing with all the things life has to throw at them, and you're asking for a raise, your chances of getting it are very little.

In fact, you're probably not only going to not get the raise, you're going to piss the person off. Okay. That's why timing is important all the time. You need to recognize like, Hey, I need to go to this person before anything bad happens to them in the day. First thing in the morning, I need to go to this person on the day that they have the least amount of stress that they're the happiest. And usually for a CEO, that's going to be the day that sales are typically the highest, just being honest. Okay. And you have to delineate and separate these different components in your mind about what is going to take to produce the best outcome you have when it comes to timing. And sometimes that means you're going to have to wait. Other times that means you're going to have to move right fucking now, but you have to be cautiously aware that timing is a factor. Now, if you're the CEO and you're unrolling, uh, you know, a new product and you know a competitor is also making a product similar to

that, you want to be first to market. So you know that timing is right now, okay? And there's all kinds of other situations when it comes to timing. But guys, what I wanted to talk to you about today was mainly that, look, I know we talk about being aggressive. I know we talk about kicking ass. I know we talk about bursting through walls and running shit over and being bad motherfuckers on this show all the time. But you have to be aware. You have to be conscious. You have to become skilled at recognizing when the timing is right. Because if you never understand when the timing is right, you're going to be the guy

who's trying to kill an ant with a bazooka. And that's just not efficient. Okay. You're going to expend all kinds of extra energy when you don't need to expend it and you're not going to get the optimal result. So guys pay attention to timing, pay attention to being patient, but also pay attention to timing and know when to be aggressive. And let me tell you something, this takes years to develop. And the reason I'm bringing this up is because it is a real thing. It's not something that I can necessarily teach you how to, um, you know, practice or teach you how to become good at it. But what I can teach you is to be aware of it so that when you are going through this journey, you will be aware that and understand

that timing is an issue. All right. So guys, be patient when you need patience, be aggressive when you be aggressive, become aware of when situations dictate those certain things, and you're going to have a lot more success at a lot faster pace. It's not just about running shit over all the time. That's only like 98% of the time. The other 2% of the time, you want to make sure that you know, you let the lanes develop, you follow the blockers, and you're going to be a lot more longer-lived

and a lot more successful in this game in the long run.