REAL AF with Andy Frisella - How to Create Killer Content, with Andy Frisella - MFCEO135

Episode Date: March 28, 2017

How did Andy Frisella build a huge social media following and motivate millions of listeners to download The MFCEO Project every month? How did he become a highly sought after speaker and consultant? He did it by creating killer content: Instagram captions that punch people in the mouth, Facebook posts that speak the truth and light people on fire, and podcast episodes that motivate and educate. In this episode he shares his guiding principles and practical tips for putting together the kind of material that draws a crowd and makes you money.

What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys this is a great practical podcast we're gonna talk about something that all of you need to get invested in all of you need to get invested in. All of you need to get your minds wrapped around and your fingers and your hands dirty on because it's something that's going to define our entrepreneurial culture, whether you actually own a business or how valuable you are as an employee over the next, you know, unforeseen amount of years because of the way that society is changing. We live in a world right now where social media matters. And as we've spoken before on the podcast, we've talked about how your social media, whether you're an employee, whether you're a company, no matter who you are, is going to become relevant to the amount of value that you deliver and is ultimately going to affect the way you get paid.

Before I get into that, I've got to introduce my co-host. You guys know him, Vaughn the Impaler, the pastor of disaster. What's up, my man? Dude, I feel like the co-pilot on the plane that's going to drop the bomb on Hiroshima. Fuck yeah. And you know why? You know why? Why?

Because I know that it's in this episode that finally, at long last, you're going to reveal the secret weapon that you've been holding back and not telling anybody. Dude. The secret weapon is now. So...

So lay it on us. Drop the bomb. So before we get into the secret fucking weapon, I made the post yesterday about uh the picture of me sweeping the floor and i had to block like fucking 15 people on my instagram and please note that if you follow me on instagram and you write fucking ignorant shit i will fucking block you okay Like you will get blocked without a response. If you have feedback, constructive feedback that you want to give, absolutely open to it. Please write us. Let us know.

Questions at the MFCEO.com. Or leave me a comment. But be fucking polite. If you're rude, if you talk shit, if you're a smart ass, I will fucking ban you without hesitation. And I had to ban a bunch of motherfuckers. Half of them said this. Oh, Andy, I bet that's the first time you picked up a broom.

Yeah, motherfucker. That's how I've been able to develop a following of fucking 120 fucking full-time employees and 3,000 to 4,000 outside reps that are fucking bleeding the colors of our company because I've never picked up a motherfucking broom. Okay. So half of them said that I sweet the motherfucking warehouse on a regular basis. You know why? Not because I have to, but to prove a fucking point. And you're too fucking stupid to understand that. That means that you are probably going to be broke your entire fucking life. The other half of the people I had to ban said something like this. Oh, well, that's real nice to say when you're at the fucking top, you know, and

you know, I'm not working any harder for my fucking paycheck. And you know what? And you know, this, I'm a big fan of you, Andy, but you know, this post is bullshit. Ban. You know why? Because you are so fucking off the attitude that this podcast and my brand represents that I don't even want to deal with your fucking ass. Okay? You may not get promoted. You may not become the CEO or a high valued executive at your company, but working hard at your skillset, taking pride in what you do, doing the most you possibly can to contribute is going to develop skills. And when you develop skills, you develop value. And when you develop value, people recognize it. Will it be the person at the company that you're at?

Maybe not. But if you're playing your cards right, you're going to develop enough fucking value to where you're going to have a shitload of other companies willing to pay you to work for them because of the skills you possess if you get fired or if you leave the company you're at now. And if you're that big of a fucking loser, and I said loser because that's what you fucking are, that you can't understand that concept and aren't willing to do that, you deserve every fucking punch in the nuts that life is going to give you. You deserve to be broke. You deserve to be miserable. You deserve to struggle.

You deserve to hate your life because you're too big of a fucking pussy to do the work that everybody else is willing to fucking do. Period. And if you're going to get on my page and talk that shit, you don't belong here. I will put my integrity on the line and say, not only have I seen you regularly push a broom around here, I've seen you polish the table. I've seen you clean the freaking toilets before.

And here's my take on this. The reason that they don't believe you is because they can't envision. Because they wouldn't do it. Right. They can't envision being a CEO and doing that kind of stuff ceo means chief executive asshole and put your fucking feet up on the fucking desk and boss everybody around you're the boss it's not about boss it's about leading right and like dude you can't develop the proper company culture unless you're a leader it ain't about bossing you know when i say i sweep the floor better than anyone

i'm on my hands and knees. In the back of the fucking warehouse. Scraping every piece of tape off the fucking floor. Those guys out there don't do that shit. And you know. The only time they start doing it. Is when they see me doing it. That's what leadership is.

And I'm not tooting my own horn. The only reason I'm saying this shit. Is because you motherfuckers. That think any differently. You're on the wrong fucking track. Period. You know. We have these kids nowadays. Who think that fucking, like we talk about all the time,

that CEO is the fucking new rapper. Entrepreneur is the new rapper. And you just get the fucking ball out. No, it starts with fucking simple shit, like taking pride in how your fucking table looks or taking pride in how clean your desk is, or taking pride in what the bathroom looks like, taking initiative to do shit that needs to be done no matter what your level is. And if you're going to come on my page and talk that shit, you ain't going to be on my fucking page. That's the bottom line.

I'm done dealing. Like, dude, it's so disgusting how pussified our society has been. And then I get the motherfucker that I showed you who texted says oh regarding our intro last week where I talked about next level content and he goes I don't think next level content is stating do the work in every fucking podcast in a bunch of different ways all right well if that's what you think about the podcast why the fuck are you listening

asshole you clearly do you're clearly listening for some reason I give you fucking practical advice on sales on marketing, on fucking how to hire, how to fire how to open a business I have people in here who have run fucking businesses telling you what to do you're still looking for that extra thing you know what the extra thing is? it is execution

it is fucking work it is doing the work and the reason that I say it over and over and over again is because you motherfuckers don't get it. You're still looking for the fucking thing, the secret weapon. You're still looking for the fucking atomic bomb that could be dropped,

and you will just have no competition, and you'll ease on into fucking living in a 10,000-square-foot house driving a fucking Lambo. And dude, that is how it works. The reason I hit on the fucking work is because it's the fundamentals. It's the same reason when you go to basketball practice, they don't practice fucking dunks

for the whole fucking practice. They don't practice crossover dribbles. You know what they fucking practice? They fucking practice layups. You know why? Because layups win fucking championships. It may not be beautiful. It may not be fucking glorified. It may not be beautiful. It may not be fucking glorified. It may

not be this amazing thing that wows people, but it's the fucking truth. Layups win the fucking game. Dunks add excitement. You want to talk about the exciting shit and the fancy shit and the get rich shit and 12 month shit, go fucking follow someone else. Because around here, we're talking about the fucking work. Because the work is what fucking matters wooden was even more fundamental than layups you've told that story before dude he started with socks right when you started the greatest coach in fucking history okay run the most ncaa titles almost consecutively by the way of any coach or any coach in any fucking organization the the most championships, he started with fucking socks. How to put your motherfucking socks on the right way.

You know why? Because that's what mattered. You know why it mattered? Because you run eight miles in a basketball game. When you run eight fucking miles and your socks are on wrong, guess what happens? You get fucking blisters and you can't run eight miles. And then you can't do all the other shit. So it starts with the foundation. And you know what the fucking foundation is of entrepreneurship? It's work.

That's why I talk about it so much. And that's why you aren't where the fuck you want to be because you haven't developed the foundation of a strong enough fucking work ethic. You might think you have, but you fucking haven't. Otherwise you'd be where the fuck you wanted to be. So fuck you and your fucking higher level content and we could stop right there yeah and they'd get their money's worth how much are we charging for this exactly exactly you know what that's a whole another fucking thing i told that motherfucker he he doesn't value the content because he's not gonna fucking pay for it if i was paid charging $5,000, which is what I should be charging for a fucking course, that motherfucker would be fucking valuing the shit that I said.

Oh, yeah, dude, by the way, that's great content. Instead, he's saying, oh, you're not giving me enough because he's an entitled little bitch. Right. Speaking of great content, that's what we're going to talk about today, right? Actually, yeah. That is what we're going to talk about today, right? Actually, yeah. That is what we're going to talk about. Yeah. So we are going to talk about, that was a good transition, man.

That's why you pay me the big bucks. Yeah, man. That was fucking good. Yeah. You're stepping up your game. Can I just tell you that I have this- Like, you are on the game today. I am, but I have this thing that someday-

It's all that March Madness you've been watching. It's got you fucking hyped. Yeah. Well, I know you're not a basketball guy, and we're getting off on a tangent here, but I mean, have you watched it at all that march madness you've been watching it's got you it is yeah well i know you're not a basketball guy and we're getting off on a tangent here but i mean have you watched it at all do you know i don't watch it oh yeah okay i read books so i can make money all right that's good that's a good plan tyler did i not read books you read one on the plane on the way out to miami that's right have you heard of the book ask no okay it's apparently a awesome book mike what the chiropractor he doesn't want me to call

him the chiropractor the back pain guy he was telling me how great that book was but anyway move you mike yeah move you mike yeah check it out yeah all right so this is what we're going to talk about today guys we talked a little bit about this already in the intro you know social media is becoming such a huge part of the way that we earn our income. And a lot of you guys are sitting on the sidelines because you don't know what to do. You don't know how to create content. You don't know what to create and you don't know, you know, where to start. And like, I think a lot of people, um, start that way. You know, I wrote a post today. I got featured at, did you see the thing? Yeah, it was awesome, man. So I got featured as the number one uh the number one uh instagram account for my industry uh by forbes so i thought

that was really cool um and that was you know i told a little story about how how instagram came about for me and i'll tell that story now because in case people didn't see the post you know i didn't even know what instagram was um i was at a dinner with a bunch of colleagues that own other supplement brands in 2014 in Vegas and uh there was this guy there who you know you know what a Tommy Topper is like Tommy Topper is like we call him it's like the dude when you tell a story then he's already got a story oh no I don't it's better for I don't. You know guys like that though, right? You're telling a story. Well, I'm always the guy that tells the best story.

Yeah, so you're Tommy Topper. Yeah, I'm a Tommy Topper. So we call them Tommy Toppers. And this dude was like Tommy Topper in me the whole night about everything about our company. And then eventually he figured out that he really did have something that was better. And it was that he had an Instagram account. And I didn't. I didn't know what the fuck Instagram was.

I thought it was a photo editing app. Like something to make you put a filter on your photo it looked cool you post it right you know I had no clue about how it worked and he's telling me like oh yeah dude we're fucking killing it on Instagram blah blah blah and he's making fun of me about like oh for such a business guy you don't even know what Instagram is ha and like all that like just rubbing it in right so like I was getting like pissed but I wasn't showing it right so so immediately I start to like ask him questions because like I already know in my head I'm gonna figure this shit out and throw in your fucking face right so I started asking well how does this work and how does that work while I'm pissed inside right and uh anyway so the next day I got up, I started a fucking Instagram account. And my whole mission was to learn Instagram better than this dude and grow to be bigger than this guy.

And this guy had like 11,000 followers on his company page or something. This isn't like the muscle-bound guy that looks like Homer Simpson, is it? You know who I'm talking about? No, but there's a lot of guys that look like that in our industry. Well, there was a guy that ran another supplement company. No, no, no. There's a whole bunch of guys that run supplement companies that look like that okay in our industry well there was a guy that run another supplement company that there's a whole bunch of guys that run something companies like that but um but anyhow so uh you know i started instagram i started you know um i started i didn't really know what to do and this actually leads right into the first point um can i make can i make a quick clarification because i think just so people are tracking with us

in terms of social media one of the things Andy's not going to talk about necessarily approach we're not talking about social media uh strategy we're literally talking about composing content right right right so I want I wanted people to be clear on that as we move forward so I didn't ignorance sometimes is the best thing right like I didn't know what to do. Right. So I just started posting my life. Right. And I started posting shit I was interested in

and talking about shit I was interested in. And I just happened to be interested and always been interested in the success psychology and the principles of success. And so I started taking pictures of like our trucks here at First Form or our warehouse or things and telling stories. And that leads into the first principle, which is tell the truth. You know, nothing as entertaining or as compelling as the truth. People resonate with the truth. Too many of you guys overthink it. You try to create something instead of just being who you

are. And, uh, you know, if you really want to get people's attention, you've got to tell the fucking truth. But the thing is about telling the truth is that, you know, a lot of people just don't know how to tell the truth because they're still trying to manufacture an image. And that comes from their personality in real life. You know, that's the people who go up to other people and try to be, try to like pretend there's somebody that this person might like instead of being authentic. And the funny thing about being authentic and telling the truth is, is it's fucking noticeable and it's attractive. So it works not, not just attractive in relationships, but in business, people want to do business with people who are

authentic and tell the truth. And every single one of you guys knows when someone's telling you truth versus when someone doesn't. It's that little gut feeling that you have that you're not sure what it is. That's somebody lying to you. That's somebody giving you bad vibes. And all of you have human lie detectors built in. That's why you naturally like people who tell the truth. You get a good vibe, you get a good feeling, and you want to do things with that person, whether it's date them or do business with them. It's very parallel. One of the things I was going to say was it's not just important. The thing that's so incredible about telling the truth in today's day and age is that people

are tempted to present something about themselves that's not really accurate, and they're very tempted to tell, frankly, lies about their products and services. But the great thing about telling the truth is it has staying power. In today's day and age, you tell a lie, somebody's going to find out. It's going to come out. And you're going to have to pull down the information, pull down the post, you're going to change it. But if you tell the truth, that's evergreen. Right. It's like your mom and dad told you. You know, if you never lie, you never have to worry about somebody, you know, you never have to worry about covering it up and tell another lie.

Right. You know, that's the thing about lying is it's like a slippery slope, right? Like you tell one lie, then you tell another, then you tell another, then tell another, and it eventually unravels. And I'm guessing that since you started this two or three years ago, and I know you weren't just on Instagram, you're also doing stuff on Facebook. Very rarely, there might have been once or twice where you thought maybe I shouldn't have said that but you've pretty much left up every post that you ever posted yeah you know because you

were true to yourself I'll repost shit like okay so like I'll repost a post like if it's been up for like a year and it was a very popular post and I've gained a hundred thousand followers since then I'll take a post from a year ago and go repost it because there's new audience there. Right. You know, a lot of, and then the old audience, they'll always say, oh, you're reposting shit. Well, no shit, motherfucker, you should.

Right. By the way, listen to me, you should do that. You should repost old content. You should go back and reuse your content because you made some fucking good content a long time ago and you got a new audience. So why the fuck would you not reuse it so that they can see it too? It makes perfect sense. So think that through, by the way. Small point, but when you repost it, do you use the same image?

Sometimes. Sometimes I take a new image, but maybe a similar image. So telling truth is very advantageous as well because of what you said though man like everybody is so fucking used to like lying that when you tell the truth it stands out it makes you stick it makes you memorable and people know uh not only that you're telling the truth but they appreciate it and they remember it because it's so fucking rare so telling the truth is a huge deal about your content don't try to manufacture some bullshit image don't try to manufacture some sort image. Don't try to manufacture some sort of, you know, um, persona, right? You know, don't try to be Gary Vaynerchuk. Don't try to be Grant Cardone. Don't try to be Andy, be you, you know, you don't have to curse and get all hype and do this and that

like, dude, you could just be who you are and people resonate with that. You know what I mean? There's a lot of people out there that have huge followings that don't act anything like these other guys act. They're just them. An authentic character, which is you, you're born with an authentic character, is a very powerful asset. So like, you know, the first point is realize that being true to yourself and being authentic and telling the truth to everybody and telling the real stories of your life is powerful. You know, you, you might think, and we all have a tendency to think that nobody cares about our stories, but there's always a way to tell your story in an entertaining way. If you type it out, you know what I'm saying? Like, dude, there's, there's a way to make it sound interesting. You just have to put some effort in doing that. So, so that's

the first point of great content. It's gotta be truthful. Okay. Absolutely. Now, um, let's move on to the second point because I want to keep this real simple for everybody and real practical. So you can't say, Oh, all your podcasts are just about doing the fucking work like a stupid motherfucker. As if that's a worthless thing to say. Exactly. Like, dude, if I could have reached through Instagram and punch this motherfucker in the face, I would have, that'd be the fucking work I would have done. So I, the second point is you got to identify your audience. Who are the people you want to attract? Who is your content for? What are you trying to do? What is the purpose? You know, uh, I could go onto my MFCEO website or Instagram account and post a terrific recipe for fucking, uh, barbecue ribs. But guess what? Nobody's going

to resonate with that because that's not what my brand is. That's not who I am. It's not what I'm about. Um, it could be, you know, perfect recipe. It could be well written. It could make you fucking, it could make your mouth water and it's still going to get half the fucking likes that, that something else would get. Because even though it's a great post, it's not geared towards my audience that I've built. So you have to start from the beginning with audience in mind. And really I see a people try to, they, they try to create content for everybody. Like they try to create this content that's really cool for this one segment of audience. And then they look at it and then they start picking it apart. And they say, man, you know what? That's really cool.

But like, what about this person? What are they going to think? And they think about like their aunt, their aunt from, you know, three generations ago. What's she going to think whenever she sees this? She's going to think I'm a dick. And so then they take the content, they fucking chop it up to make it less interesting to the people who would have really loved it

and to make it more interesting to this aunt who isn't going to give a fuck either way. And then they end up with some boring shit that nobody cares about. Everybody does that. So you have to remember, and that's a sub point of know who the content is for is to, to keep your content focused. Don't worry about the people who aren't going to be in that group. Don't worry about what they

think because it's not for them. Eventually they'll unfollow you and you want to fucking worry about it or do what I do. Block the motherfuckers when they make ignorant comments, block them out. I purposely post shit to bring the fucking haters out, the people who don't agree, so that they'll comment and I can figure out who they are and block them. You know what I'm saying? Right. It's like thinning of the herd. Right.

So like, don't feel bad. And there's nothing wrong with blocking people. Like I, you know, sometimes like I've had some motherfuckers make like fake accounts and then come back on my page. I can't believe you blocked me. Well, dude, you're being an asshole. Right. What do you expect? I don't come on your page to be an asshole don't feel bad about blocking people

that are assholes you know what i mean constructive criticism honest feedback in a respectful way 100 awesome but when you're an asshole you get blocked right there's nothing wrong with that so that's why they put a fucking block feature in there right exactly so going back to what you're saying though because i want to draw a back to what you were saying, though, because I want to draw a principle from this. You were saying with regard to the barbecue recipe, a lot of people are like, but Andy, it was awesome content. Awesome content is not enough.

It has to be relevant. It has to be awesome for the right audience. That's right. Relevant to your audience. Right. You know what I mean? And you could always have like maybe one or two sub interests, but the best, like for me, right? Like I'll post entrepreneur videos and,

and then I'll post a picture of my car. Right. And then a picture of my dog. But outside of those three kinds of posts, you won't see another kind of post on my page. Usually now you're starting to see fitness kind of posts because I'm getting in shape. But that, you know, so we've got little subcategories. But under those subcategories, the picture might be a subcategory. But most of the time, I'll tell a story based around my main category under the caption. Which is why when you see I talk, show a picture of my car. Yes, I'm into cars.

But I'll use the car to teach a lesson that has to do with entrepreneurship you follow what I'm saying yeah I do and that that's a huge question and you and I talked about it briefly in prep preparing for this I mean obviously social media is that weird thing where you're straddling like personal and professional so you're going to have some interests that your that your followers don't necessarily have no but that's good because that shows people that you're a real person right right so like and it might bring new followers exactly you're going to attract some people that are interested in those things they're going to find your content say oh you know what this is cool

shit okay so so when you're when you're you don't want to be robotic. You see these guys on Instagram and on YouTube and all this shit, and all they post is memes, motivational memes. That is not going to get you anywhere. That's not going to build you a real following. That's going to get you some likes, and people are going to like it, but they're not going to know who the fuck you are, and they're not going to buy your shit, which is ultimately what this is about, right?

You want to monetize your content eventually Eventually you want to become the expert, figure out how to monetize this shit, make some fucking money. Okay. Now you can't do that without personal content. Now, if I just posted videos all day long, every single post in motivational video, people would think I was robotic. And what they would do is they would not think I'm a, I'm a real person. They wouldn't have a personal connection to me. And eventually the shit would get old and they would go away. You see what I mean? So by, by me posting, and I'm basically giving you guys my Instagram strategy here and content strategy by me posting shit of my real life via Snapchat or Insta story, you know, I show what I'm doing during the day.

I show me working out or show me, you know, doing the things I do. Instead of just like fucking words on a page, right? People relate and they connect. And so that's a very important, like, if we're going to talk about real concepts here, using Snapchat and InstaStory. And InstaStory is going to smash Snapchat, by the way, if they aren't already, um, to compliment your, your main platform content, whether that be a YouTube or Instagram or whatever, by showing what you really do helps create a connection with your audience. So they feel like they know you. Okay. Um, behind the scenes is a way to think about it, right? Now, with that being said,

all of your content should be within the realm of your main focus. So like I was saying a minute ago, like when I post something about my car, I'll tell a story about the car. I'll tell a story about how I got the car. I'll tell a story about how people told me I couldn't get the car. I'll tell a story about how long it took to get or what I had to do and all these things that are relevant to the main point of, of being successful. Right? Cause

that's what I'm known as. I'm known as a success entrepreneur, uh, empowerment guy, right? That no bullshit, blah, blah, blah. So all of my shit will tie into that somehow. Now, sometimes you'll see me post a picture of my dogs or my family, and I'll make a post about gratitude or about staying grounded or about keeping things in perspective. And that's important in entrepreneurship. So even though it's not directly about making money, people value that because they see that those are things that matter still, and they don't feel like they're selling their soul to the devil for success, which you shouldn't.

You know what I mean? So it helps round out the whole picture. So like everything I do is by design. Absolutely. You know what I mean? And it's authentic. It's the truth. So I cover the first two points very clearly.

I tell the truth. I use my real life. And I know exactly what I'm trying to accomplish and what my audience I'm trying to do. Now, if you watch other people, now, I'm not going to name names, but there's other people in what I would say the entrepreneur success space who are very fucking popular

who their content is all highly produced. It's always the hustle, hustle, hustle, hustle, hustle, hustle, hustle hustle hustle right they have no idea who you're talking about and and it's always words on a meme or a video and it doesn't show a well-rounded personality it shows one aspect and let me ask you something would you want that life i wouldn't nobody fucking wants that life let me let me throw out you get what i'm saying absolutely so let me throw me throw out three other things that I know you agree with a thousand percent. These are three mistakes that people make too. You mentioned that don't just post memes, like inspirational memes or motivational memes. The other thing I noticed is that there are a lot of people who do a pretty good job of creating what I would call the talking head motivational videos like you do, like the little snip.

The problem is they post them one after the next, after the next. So visually, when you look at somebody's account, all you see is still shots of that guy, that dude. Like literally that's all. It's just this one monolithic visual. It just looks like crap. And you don't do that.

You really, really mix it up with different things. The other thing people do and like Grant and now let me say this now and you're gonna some people say well yeah well those

couple of those guys have twice as many followers as you let me tell you why they've been on the fucking Instagram three years longer than I have

second of all they spend a fucking they spend $25,000 every fucking three days to promote their page and other pages which I don't spend any money. Right.

Right. My shit is organic. I would also argue, and maybe, maybe this is wrong because I know that we, the speed of business is very, very, you know,

very fast and you can go, uh, you know, you can go from one platform to the next without even blinking. But I also think we're in it for the long game, right? So I think a lot of, a lot of people binge on that kind of content and then they move on. Yeah. think if you're if you do what you're doing which is to mix it up you're

gonna keep looking for the long haul exactly so it's it flows with the idea of retaining people right we talked about that uh in aggressive retention or retention aggression we we you have to understand that people will get worn out on your shit if it's the same shit over and over and over like over and over and over and you're like you could do too much content way too much and there's people out there that do they're posting literally 30 fucking times a day uh across all platforms and they're trying to create a situation of omnipresence i'm everywhere at once that's all you see is me. And that's good in theory. But the problem with that is, is that people get fucking tired of you. They're tired of

your fucking face. They don't like the way you look. They don't like the way you fucking sound. They get annoyed with you. It's like that motherfucker that follows you around everywhere. And like everywhere you look, there he is. Like he's staring at you. And eventually you're like, dude, get the fuck off my back. You're in my personal space. And right. And some of these, some of these social media quote unquote gurus are seeing that happen to them. You know, you're seeing it. Like you're seeing people say, dude, I'm fucking sick of that dude. Like in the comments, you know, and the comments always get deleted. But I mean, if you pay close attention, that's what you're seeing right you know and so by bombarding and bombarding and bombarding you know you can overdo it so you

have to understand and find um be very in tune with what a good balance of content amount is you know another thing i'm confused about and this is off subject but like how the fuck do these guys actually work i saw the funniest video the other day that said oh you know this content is just me uh running my company no it fucking isn't it's you making fucking videos and memes all fucking day which is time consuming yes and posting it so you could get fucking you know boosted up like dude how the fuck do you run a i run a fucking company you know i'm not social media fucking that's an excellent point yeah like like i actually run a, I run a fucking company, you know, I'm not social media fucking. That's an excellent point. Yeah. Like, like I actually run a company, actually multiple companies. You know what I mean? Like I can't be on social media 27 hours a day, you know,

like, and we can't even record you working because it's not exactly the most glamorous thing because you do most of the work through your phone. So be right. You're going to sit here and fucking watch me on my phone. You know, you're going gonna sit here and watch me and i'm sitting in my brother's office talking about shit that we're gonna do like you know it's it's you have to i mean i could go off on some of these other dudes but like you guys all know the shit i'm talking about right yeah you know there's there's a bunch of people out there doing great shit right now gary doing great shit fucking lewis putting out great content uh gerard adams putting out great content uh you know there's dudes doing this shit the right way that's relevant content where they're not just selling you their fucking program um some of these dudes do sell a program and that's okay because they've

done shit right you know what i mean but like you know by the way, I'm always a backer of someone who sells info products if they've actually built something. Right. There's a lot of guys out there and I'm not afraid to share, you know, one of my, like I said, you know, don't do memes all the time, which my buddy Steve Mayer, agent Steven does memes all the time. That's why his page isn't verified. That's why he's not.

That's why he has a million something followers, no verification because it's not a real personality but he doesn't want that because because steve is running a business his own life and he's very private so that's okay that's what he wants i'm speaking if uh you know if you want to become your own brand or your company's brand or the expert in your industry uh but steve i like steve content i share a lot of his content because it's fucking good man yeah no that dude's really fucking smart too yeah um like you've mentioned him before yeah very very smart um everybody knows agent steven's page i mean it's a huge page but uh but if you go out and try to copy that you're never going to build your own brand because people don't know you you know what i mean so like you have two

extremes right there that's two extremes you have agent steven you have gary right gary's so fucking focused and so on his own that he could burn you out on his content right but you know he's doing something right because he's fucking doing really well right agent steven's doing really well but he's never going to be known as that he's never going to have that personal clout brand that you're that a lot of guys are trying to build right now. So you've got two extremes, right? You want to kind of mix those two together. Right. You know what I'm saying? Absolutely. Balance. All right. Um, I had some things I was going to say about structure, but I can say that later. Let's let's no, we can go into that, but let's recap, right? Tell the

truth. Yeah. Know your fucking audience. Right. All right. Stick to that. Be human. Show your humanity. Show your real life. Be vulnerable. Don't be afraid to share your real shit because that's what people resonate with. Whatever you're really feeling, whatever you're really, uh, you know, struggles you're really going through, be real with that shit because other people are going to say, fuck yeah, dude, I know what that's about. Yeah. Right. But in a positive, not a moving way. Yeah. No bitch. No. You know what I mean? All right. So let's talk about structure for a minute. Yeah. So when I'm, you know, when you give me all this content and when I'm working on different people's, uh, books and such, one of the standard go-to structures is something called Monroe's motivated sequence. And I would tell our listeners here, guys, look up Monroe's Motivated Sequence. It's a tried and true

method of structuring something. Basically, it's attention. Grab people. All right. Very nice thing is you identify a need. Then you satisfy the need. Then you visualize. You say, hey, so what would it look like if you all started using level one protein powder? And then you maybe address an objection. And then you have a call for action. And I didn't really illustrate all that, but it's pretty straightforward. And like I said, if you look up, just Google Monroe's motivated sequence. It's a time-tested, like it's literally rooted in ancient rhetorical principles that go back to Aristotle.

Attention, identify need, satisfy the need, visualize what it would look like if people did what you said. Yes. Address an objection and then call to action. Okay, so I want to say visualize what it would look like. That's a key point in relevant content. Every time I write a post or make a post or make a video, I watch it and I think, all right, I go back to point to know the audience and I try to put myself as one of them.

What are they going to think? How are they going to react to this? What is the reaction going to be? And that's, you know, you've got to be able to play that role so that you, you can predict if this is going to be good or bad. A lot of people just post mindless shit, which actually brings me to the third point. OK, and I want you to remember these two fucking words. If you're taking notes, write these two words down, make and take. And what I mean by that is like we've all read these posts that, you know know we look at and it's got a really cool picture um and then underneath you read it and by the way captions fucking matter when i first started

instagram everybody yelled at me so your captions are too long now everybody's doing long captions right you know i'm saying um but captions fucking matter okay i could post a picture of my dog shit and if i wrote a great caption it's going to get 15 000 likes right all right it's truth no it is true while you're on my audience my audience is wants the caption my audience don't give a fuck about the picture right that's my audience when they type people in your photos i know my bro i know my fucking audience right they love the caption i got smart audience you motherfuckers listen to me and watch my shit or smart you know how to fucking read half these motherfuckers on instagram don't know how to read or write right and this is going to bring my point up right here we've all seen these pictures right you guys see us a lot with the

instagram models beautiful fucking females super fucking smoking hot and then like it's like a bible quote you know what i'm saying and you're like looking at it and you're like why don't you just say like damn this picture's hot you know what i'm saying i look good right like dude i would like that more like if someone would just own their shit i'd be like fuck yeah this shit is hot or at least a relevant bible verse like behold they were yeah they were naked and unashamed that's right exactly right dude. Right, dude. Like, rate something that's, like, relevant and if you can't write anything relevant, at least go back

to point number one. Or just tell the truth. If you look fucking good, say, damn, I look fucking good. I like that. Other people like that. And there, you know,

some people are going to say, oh, that's conceited. Hey, man, it is what it fucking is. If you look good, you look fucking good. So you said there were two key words?

Did I miss it? Make and take. Make and take. Make and take. Okay. Make a point. All right? Be strong with the point that you make. Don't write this fucking weak-ass bullshit because you're afraid of what Aunt Martha

is going to think of it. Make a fucking strong point and take a stand. Don't ride the fence. Don't try to create a caption based for fucking 100% of the people. Like I've always said and told you guys, 50% of the people are not going to like you, no matter what the fuck you do. A good example is Republican Democrat. If you're a fucking Democrat, usually your mind is made up.

All this billion dollar campaign bullshit is useless. How many fucking people do you know personally that are registered democrats that actually change their mind or register rub republicans that actually change their mind it's fucking four percent of the population by statistical fact it's four percent out of a hundred why the fuck are you going to try to appease four percent of the people with your content when you should just go for the fucking 48% that are going to fucking love you. Make content for that 48% and fuck the rest of them. Right.

Okay. So make a point, be clear with your fucking point, be clear with what you're trying to explain and take a stand on the point. Don't ride the fence. Nobody likes riding the fence. You can't get passionate about riding the fence. Nobody's going to fucking be passionate about your product or your brand or following you if you ride the fucking fence.

Be polarizing. Be the person who takes a stand because most of society won't. It's going to make you stand out just like telling the truth will. Absolutely. Let me add something to that. Just from the standpoint of a writer, when it comes to writing a thesis, there's a difference between making an observation and having a thesis. An observation that's, even if it's opinionated, is something like saying, Taylor Swift is awesome. Well, that's an opinion and that's basically an observation. A thesis is something like what you're saying, is taking a stand and being specific. Based on her romantic lyrics, Taylor Swift is the greatest lyricist who has ever lived.

And that is a specific pointed thesis. You want to impale people with your thesis. You're making a point. You're making a point. And you're taking a stand. Right. And you're going to have people disagree with you. Right.

And they're going to say, no. But you're going to start a discussion. And when you start discussions, you become relevant. Right. And you want to be specific, sharp. Yes. Agree 100%. So make and take. Make a point, take a stand. That's what's going to create people to passionately follow your content. Right? So that's point three. Point one is tell the truth. Point two is know your audience. Point three is make and take. Okay? Now we're going to move on to point four. All right?

Now, before you create your content, you have to ask yourself, what's going to be the best approach to persuading people? How are you going to get people to resonate resonate with your content is it going to be through authority is it going to be through logic you're going to explain it or is it going to be through emotion all right those are three ways that you can get people to resonate with your content you can either tell them the way it fucking is which i do a lot and that's effective if you have the if you have the credibility to say, you know, I mean, parents do it all the time. Because I said so.

That's right. And you know what? I do have the credibility. So I get to fucking say that. If you don't have credibility, you're probably going to have to explain yourself a little more, which means logical explanation. All right? You're going to have to convince people.

Or you could appeal to their emotion. You can make something that's emotionally compelling. And that could be the combination and should be the combination of a picture, video, and a caption. Don't rely on one or the other. Try to make both fit together. That's where great content is going to come together with emotion. Can I make a point about that? And unfortunately, I'm going to use an example that's sort of a tragic thing with the thing that recently happened happened to jenna and chris fail you know like uh yeah okay so so they these guys they're they're good friends of ours the good friends they're part of the legion of boom right first form right the

family they're outside sales reps right and they and their and their house burned down it was really tragic they lost their pets right yeah both like dog and a cat so so there were some appeals going out for to help you out basically to help them. That would be in a completely inappropriate time to just base your appeal on logic. Like, well, here's what they lost in terms of financial losses, and here's a list of the itemized things. No, you appeal to these are people we love. They're part of our family. We stand by our family right

that's where you say that's that's the best approach to moving people you know what I'm saying oh yeah whereas other times you are going to say okay I just need a more measured approach I need to just hear the facts I think great I think if you're going to be a great sense yeah okay it makes sense to me um I think if you're going to become a great persuasive brand builder of either your personal brand, your company's brand, it's going to require all three of those. Now, depending where you are along your progress, the authority one is going to be limited. You know, if you're just starting out on day one and you're trying to talk to people like you're the authority, you're going to get a lot of fucking pushback.

You're going to get a lot of arguments. You're going to get a lot of fights. You're going to get a lot of negative comments because people are going to be like, dude, who the fuck are you? You don't have any credibility. So the authority one comes with credibility. Now with logic or emotion, if you're just starting out, those are really good ways to go because you like, like, let's say, you know, you're starting a new company. You can explain why you're better or what is compelling about your company or the, and you can appeal to the logic and also the emotion, but trying to speak like you're the authority is very hard to do. In fact, one of the most effective things you could do when you're

just starting out is own the fact that you're not the authority yet. Right. You know what I mean? I'm not, I'm, I, you know what? I don't know all the answers, but I'll find out for you. You know, that's extremely effective technique when you're becoming good in sales. You know what? I don't know all the answers, but I'll find out for you. You know, that's extremely effective technique when you're becoming good in sales. You know what? I don't fucking know. Right. You know why? Because it goes back to point number one, which is tell the truth. Right. When you bullshit people and try to pretend you're the authority when you're not, people know it. And that makes you, that discredits you and makes people not trust you. Right. Which breaks down the loyalty aspect of people wanting to do business with you.

Right. You mentioned loyalty and that, that's the flip side of authority though, that authority, when you can't base your authority on credibility, you can base it on relationship. You can base it on, well,

okay, at this point, Bob may not, you know, be a millionaire, but I know that I can trust Bob. So if Bob says, I, you know, you can trust me. So do this for me. You know what I'm saying? Like you can base your authority on a relationship. That's dangerous though, because, because you better be a fucking

authority before you fucking start talking like an authority. Because if you speak like an authority and give people a sense of confidence and you're not, and then you make a mistake, they ruin the trust forever. I see what you're saying. I then you make a mistake, they ruin the trust forever. I see what you're saying. I guess maybe I'm talking about something different, but that's okay. Too many people try to be the authority when they're not qualified to be the authority. You find this out and you see this a lot in politics.

Like pretty much every motherfucker out there, they pretend like they're an expert and they try to tell you the way it is. And instead of like learning and being expert and they try to tell you the way it is. And instead of like learning and being open and actually growing, they try to win the conversation by being authoritative. How much further would you get if you actually wrote a, had an open slate conversation in politics based on logic and, and actual emotional appeal? You know, you get people to hear your view. The problem, the get people to hear your view.

The problem, the reason people don't respond well in politics is because everybody tries to win. It's not about winning. Right. It's about growing. You know what I'm saying? Yeah, absolutely. I think what I was trying to say is that

sometimes when we're trying to persuade people, we can persuade them because we know all the answers, but other times we can persuade them simply on the strength of our character. Like, they know we're good people. They know we have, yeah, I get that.

I'm just saying you don't want to be authority comes later, man. Like authority comes when you start to become a legitimately an expert with the experience. Right. You know what I mean? So for most of you out there, when you,

when you create content, try to go, try to go to logical and emotional emotion. And if you can combine the two that's that's a good combination i know a couple young entrepreneurs that i follow you know uh in our industry and they try to they try to speak like the authority and they just started out a year ago you know and it doesn't work it comes off cheesy because everybody's like dude you're fucking 21 like you're not the fucking authority you You know what I mean? Um, so work with what you have

and let, and let the sliding scale naturally evolve. You know what I mean? That's why you see people when they adopt personas, like we talked about, uh, about being authentic and telling truth in the first point. You know, that's why you see people who try to be other people. They try to be grant or they try to be Gary or they try to be Andy. They try to develop these personas. That's why nobody fucking, that's why they get tuned out because people are like, well, dude, this guy, who the fuck is this guy? Talk like that. Because all three of us use authority heavily. We use our credibility and what we've built and what we've done. And we're able to speak with authority and like, dude, that's an huge, I do 90% of my shit is authority based, but I have

earned that right. You know, if you haven't earned that and you haven't built that and you haven't come, you know, to that part of your journey, it's not going to be an effective way to communicate. So just remember that. It's a very, it's a very effective way to present your content, but you have to be of a position of credibility to do it that way. Absolutely. So yeah, absolutely. You want me? Okay. So, uh, so I wanted to share another structure

that's very helpful for you guys. It's called the I, we point, we, you, and, uh, I actually stole it from a preacher who uses this, but he uses a little different version of it. And basically the idea is like this. It's I, we, point, we, you. So basically you start and say, you know, the other day I was, you know, having trouble getting along with my wife. And you tell a personal story and you kind of open yourself up, which establishes a connection with your audience. And then you say, we, you transfer it from a personal thing to kind of a universal thing where you're saying, you know, all of us have a difficult time getting along with one another. And then you make, you know, some different illustrations. And then you go into your point and you just deliver it. And you say, but you know what, what I've learned

is that principle number one, two, three is really easy to implement that helps improve your relationships. And then once again, you go to the we and you visualize what would it look like if we all put these principles into practice and you just paint a picture for people. And then the last thing is, again, you. You say, this is what I'm asking you to do. Call to action. It's very similar to Monroe's motivated sequence. But this structure actually emphasizes the connection that you have interpersonally with somebody by kind of telling a story right up front.

So it's I, we, make your point, we, you. And if you want to look it up, there's a great book called Communicating for a Change by Andy Stanley. You could take a look at that book. But does that make sense to you? Yeah. So I want to point this out too on the two structure parts that we covered. And when you're first starting out and writing content, you know, this shit, it feels very methodical or technical and it is right yeah okay so like you should look at it that way a lot of people think like oh andy you just write you just you just write great shit and you're dude when i started writing i started with technical formulas just like you're going through and structures right and and eventually it's just like anything they become habit and

they become part of what you do so if you go back and dissect some of the content that i do you'll see patterns in the content not you know like this and that's just something that i do naturally now but when i first started you guys it was very weird for me too so it feels fucking weird right right you sit down you try to write out like i we point we you and put these little two sentence uh parts together to create something that fits that structure. And it feels weird as shit. Right. But that's normal.

Let me ask you this. What's your favorite movie of all time? Oh, man. Dude, that's a really hard question. Just throw out a favorite movie. Saving Private Ryan. Saving Private Ryan. One of my favorite movies of all time is Braveheart.

Another favorite movie for most people of all time is the Star Wars movies. Guess what? There are literally thousands of different movies. They all have the same fucking plot. Well, they all have very similar plots, and they're all based on a three-act structure. Right. And so if people say, you know, why do I have to learn this formula stuff? Because it works.

That's what I meant. That's plot structure. Yeah. It works. Right. have to learn this formula stuff because it works that's what i meant and because you got structure yeah it you you it it works right so learn learn the structures and then tweak it to your use right because because that's what they're there for right you don't have to reinvent the wheel right so um but but like what i was wanting everybody to know like it feels weird for everybody when you first start yeah absolutely yeah absolutely so, the last point that I want to cover is 0.5. So right now we're sitting at number one, tell the truth. Number two, know your audience. Number three, make a point and take a stand. Number four, use authority, logic, or emotion and decide which, which way you're

going to write your content, what point of view. Uh number five, guys, this is a huge point. Okay. There is a massive difference between writing conversationally and writing sloppily. All right. A lot of people, and it's an art, it isn't something that you just do. Like a lot of people say, dude, man, I can, I can hear your voice when, whenever you write your content. Well, yeah, that's because I know what the fuck I'm doing. Like, it's not just me throwing some barfing, some words onto a post. It's me knowing my style, knowing how to make it sound that way. And it's, you know, I feel like we're in like, like English class right now, but you know, and I might not be the best at grammar, but I know how to write to where it sounds like it's coming from me. Right. You know what I mean?

And those things need to be congruent. I don't try to over impress people with my intelligence through my grammar. I try to make my voice sound like my fucking voice. You know what I mean? Right. So that's extremely important, guys. Don't just throw shit out there. If you're doing something that's incongruent with your actual voice, especially if you do a lot of video like YouTube or Instagram videos, or you're on a podcast and

you want people to like relate, if you're too, if you're writing and your voice style are not congruent, it won't make sense to people. So you have to understand like throwing out some sloppy shit that you didn't think about, you know, and I see that people do this all the time. Like I have people copy my captions, like literally I bust them like at least once a week, copying my straight up captions onto their Instagram posts with their picture. And I'm laughing because I'm like, dude, not only is that fucking rude and wrong, but you're only doing yourself a disservice because when you copy other people's shit, people, A, they know it's not you talking. B, they know that's not your style. And C, you're limiting the development that would naturally become your greatest asset, which is your own fucking voice. So quit trying to plagiarize other people's characters and their voices and their sayings and develop yours. And then you're

going to have a tool just like I have a tool. You know, my tool has brought me all kinds of success. Dude, we've got one of the top rated podcasts. I've got one of the best Instagram accounts. I get asked to speak with all these famous fucking people all the time and do all this cool shit because I've become my own product. And you have to let yourself become that. And when you copy somebody and you try to be somebody else or a version of this, or try to be like this person, you're limiting your own development, you know? And, and so this kind of got off point, but. Well, what I want to say real quick is sometimes you'll hear people say, well, yeah, but I mean, in today's social media, everything's really like, you know, unproduced and it's it's it's it's real raw so

it's okay if if i'm kind of like stream of consciousness no because the reality is even as casual as we've gotten on the internet the reality is is if a person especially a person who's claiming to be in business but if a person has misspelled words or typos your your response to that is this person is an idiot yeah now now dude i will say this too don't write your fucking instagram posts and your long form content in text talk like no like when i hate when people fucking do that like when they say though and they fucking type th o or you know all the little fucking bullshit that like the abbreviation right don't do that long form content you sound like a fucking idiot.

You know what I mean? Absolutely. Yeah. Like you sound literally like a moron. Yeah. So use the real words. Yeah. So go on.

I didn't mean to interrupt you. No, no, no. That's fine. That's fine. So I was going to actually ask you to add a bonus point, but you tell me if we have time. Well, what's the bonus point? I'll tell you. Well, the bonus point is.

We have 47 seconds. Okay. The bonus point, and I actually wanted to give... I actually want to hit at least one or two questions at the end of this, because I know we got some on the email. Oh, okay. So give me this, and then we'll do some questions.

Okay, okay. And then I also wanted to give Tyler 30 seconds, because I do think with all the video stuff he does, I think any quick best practices you could share, you can think about that just in a second. I got a question I'm going to ask him that's going to cover that. Okay.

My thing is, at the end of the day, if people do nothing else, sharing a personal story, something they learned, you know? And you do that really well. Like, whether it's telling the kill, kill, kill story or the Kool-Aid story or whatever. Dude, that's what i'm talking about so like tell the truth be authentic like dude we all have interesting stories and content but do you have a nat do you have kind

of a best practice for how to tell a story effectively um it goes there's definitely some books that people can can read that okay well you can recommend those but i think for me i i do have a natural storytelling ability you know what i mean like i'm like and this is like dude if you go out and have beers with me i'm gonna entertain the fuck out of you like i'm gonna tell you a lot of fucking stories and you're gonna laugh your ass off yeah that's a natural character trait of mine you know what i mean anybody who's like friends with me we need to tell more stories i know but like you met my dad he's a good storyteller yeah. That's where I get it from.

You know what I mean? So storytelling is sort of something that I just do naturally. So I've never had to go back and try to figure out how to do that. So for those of you who aren't natural storytellers, how can somebody become better at that? Well, first, it requires living and doing stuff living is very important but i get a lot of these in your mouth's basement eat fucking licorice all day and right i think that's like call of duty you you know drink red bull you you don't have anything to fucking talk about so that's a given right you got to live an interesting life well i

would say just across the board a general principle is emotion in the speaker, emotion in the hearer. And what I mean by that is enthusiasm and tell a story that you, that you feel deeply, whether it be funny or emotional or painful, because you're going to, you're going to, that's going to necessarily be infused into you telling that story and you're going to know well, and you're not going to need to really think about it too much. You're just to tell it and uh that so i mean they always say in writing you know tears and tears in the uh writer tears in the reader and i mean it it transfers over into the general principle of storytelling emotion in the teller emotion in the hearer and and that's that's my basic but other than that uh so peter guber's book tell to win how do you how to use stories

to get to get ahead in business and life link that book in the bio oh I absolutely will and then Nancy Duarte has a book called Resonate which is really good

and one of the key points that she makes like in terms of content is you are not the hero like when you're trying to motivate other people you are not the hero

of the story you're listeners of the hero of the story and you're Yoda they're Luke Skywalker and you're Yoda and They're Luke Skywalker, and you're Yoda. And you've done a lot of, you've done a really good job. Like in the whole MFCEO project,

you've always said, guys, I'm the mentor. You guys are the ones out doing it. And you've kind of positioned yourself as Yoda, and I think that's the way to do it. It's not, oh, it's all about me. I'm the hero. I'm the center of the story.

And you see so much of that shit on fucking content-wise. And it's not effective. Nobody gives a fuck if you went to the store and made a fucking salad. Absolutely. No one cares. Right. And no one also cares about the same fucking story 70 times.

Right. I see people, this is in the fitness industry, it runs rapid. People who post transformation photos every fucking day of themselves. Every day. Realize that you're talking to the same people every day and those same people, that's not new people that you haven't got. That's the same people. So for you, you know what I'm saying? Absolutely. Think of it in real life. What if every time I saw you, I told the same fucking story, what eventually happens? You start to see, you would see me

coming and you turn around and go the other other way like that's what happens with social like think about that when you tell the same fucking story every day when you post the same fucking before and afters or the same fucking uh you know selfie or this or that every day not only are you not making it about them but you're you're turning them off so much that they're gonna be like oh not this, not this motherfucker again. Like I'm, I'm fucking out of here. Right. That's what I was trying to say about bombarding people with the same sort of content when we were talking earlier, you know, like, dude, when you see it coming, you're like, Oh yeah, yeah, yeah. I fucking heard it, bro. You know what I mean? To kind of build on that too. One thing I was going to say is, you know, don't force content. You're going to look at people like Andy or Grant or Gary,

and you're going to see all this well-produced content, and you're not going to have that in the beginning, more than likely. That goes along with the question I want to ask you. So a lot of people, they make excuses, and they say, well, I don't have fucking Tyler, or I don't have a D-Rock,

or I don't have a guy that follows me around and produces this badass-ass content. All right. So let's solve that right now. You're going to have to learn how to do it yourself. You're going to have to learn how to do shit yourself. So what are some tools and apps that people can download on their phone and on their computer that, that they would need to learn to create good content? And when I'm just, you know what i'm saying yeah yeah like i'm lucky because i you know i'm in a situation where well not lucky i'm just in a situation where i've earned the position to have somebody like you or you know dave or fucking adam help build that content you know but if i was starting out i didn't have the income or the ability to pay you guys

or hire somebody like that and you're just starting out on your own, tell these guys like some basic shit that they should start working on to learn. I mean, I mean, let's get really fucking basic here. Basic. If you have an iPhone that can do 90% of what I do with you. Yeah. Almost, almost better than this $5,000 camera. Most of the time, like, you know, do super slow-mo and tell people the app. So, I mean, literally the, the app is the camera app. Okay. You know, I mean, that has almost everything that you need. Uh, I movie, which is an app that can edit, you can edit the videos, you can splice clips together. You can, you can create videos on there. Okay. And there's tutorials on YouTube on how to do this.

Oh my God. Yeah. That's how I learned everything that I know. Exactly. So like guys, you have all the tools. We say this all the time. Absolutely. So any other apps besides. Well, I mean, also I think a lot of people underutilize the timer function on their phone. You don't even have to ask somebody to hold the phone. You can literally set it up. There's suction cups. You can buy to put it on your mirror right you know put it up wherever and set the timer to 10 seconds pose you got a picture right so i i think that's a very

underutilized uh you know tool inside a phone was timer uh photoshop's great for if you want to go so photoshop's a little bit more advanced yeah You're going to have to spend some money on it. It's not cheap, right? Oh, I'm talking about on your phone, the actual app. I think it's like $4.99 or some shit. But it just allows you to enhance your pictures. And that's what I was going to say is earlier when it comes to forcing content, like if you've got low quality photo or, you know, something that's questionable,

don't fucking post it i agree yeah what's the number one problem people make so wait let's talk about intermediate but people think they have to post like every single day no people think they need to post like seven times right and like i haven't posted in days and like i'm not worried about that i know the gay community's in an uproar yeah they are yeah so so tyler does have an extreme amount of gay followers and that's totally cool but i'm just saying it's because he wears his sister shorts all the time but dude they're shorter than my sisters but dude let's be real man like um good content starts with a good image yeah you know if you have a shitty image

it's not going to work because you got to have something to catch people's attention like von talked about in his first structure talk now i personally think and i've told you this before that great editing great photography uh the ability to create video content is going to become the most in-demand fucking job in the next 10 years no question question. There's no question. So if you're looking for something to learn a skill, there's, I'll tell you two skills you need to learn.

One, you need to learn how to edit fucking video, shoot video, edit video, shoot photos, edit photos. Now you were sitting at my computer yesterday and I showed you a very simple thing on how to extend.

It was, yeah, it's almost, no, I thought about today. I'm like, dude, I'm going to have him start teaching me how to do my own shit.

It's so easy. So you can mindless. No, I thought about today. I'm like, dude, I'm going to have him start teaching me how to do my own shit. Yeah, it's so easy. So you can fire him? Yeah, pretty much. I do have to ask, Tyler, is there a trick? I mean, obviously you can use Photoshop, but one of the things that I almost never watch is if people have their lighting is just horrible. Well, I mean, in photography and video, lighting is everything. Well, technically, sound is everything. If you're doing video content, sound is always going to supersede image quality. Because if you have horrible sound, who the fuck wants to listen to that?

At least you can not look at the screen, but still get the information through the audio. But yeah, lighting is so key. It's not even funny. That's why movies look like movies. That's why your video phone looks like a video shot on a phone. Right. Is there an app that does pretty decent lighting fixes? No.

You just need to understand light sources and backlighting and all that stuff that just makes very contrasty and horrible photos. And these are things I think we should point out. and all that stuff that just makes very contrasty and horrible photos. And these are things I think we should point out. And I think you essentially just taught yourself with YouTube. Yeah, literally. So anybody can do this. You don't have to pay $5,000 to go to some sort of Photoshop. No, if anybody goes to school for that shit, you're stupid.

Well, guys, if you're not following us on social media, do Andy is at Andy Frisella on Instagram, MFCEO-1 on Snapchat, and then Andrew.Frisella on Facebook, facebook.com forward slash Andrew.Frisella. There's no dot. Isn't there? No. Oh, there isn't. Okay, so Andrew, forward slash Andrew Frisella. Tyler is at my Tyler, M-A-I underscore T-Y-L-E-R.

I'm at Vaughn Kohler, V-A-U-G-H-N-K-O-H-L-E-R for everything, Instagram, Snapchat, and I don't know what else I have. I guess that's it. But you did, one other thing, Andy did want some apps. So if you do have a Mac, get Final Cut Pro if you're going into video editing. It is the most user-friendly. It's cheap. It's 200 bucks. Definitely well worth the investment. Okay. Now, we had some questions because we started the email questions at the MFCEO. Today, we had a very practical podcast. And as you know, some days it will be mindset. Those are also practical podcasts.

You have to remember that. Like how to think is just as important as how to do. So today was a very practical technical podcast. Our next podcast may be something completely different. It has to do with mindset. That's the great thing you're going to get here. You're going to get a mix of self-improvement and actual entrepreneurship. Now, those things are both important, but we struggle all the time. Which category do we fit in? Do we fit in fucking self-help or do we fit in entrepreneurship? We chose entrepreneurship because I feel like all these things are relevant to that. I'm pretty sure if we were in self-help, we'd have the number one podcast in the fucking world probably but here's the deal we set up a email address for you guys to send your questions in because i want to make sure that we're providing you guys with the real answers so it's questions at the mfco.com i want to do at

least a couple questions sure i hate you're you're the man yeah so i know we've stretched over an hour here but i want i want to commit to these people that we're going to answer their questions so let's let's do let's do like one or two depending on how long they are all right do Yeah, so I know we've stretched over an hour here, but I want to commit to these people that we're going to answer their questions. Yeah, yeah, I'm cool. So let's do like one or two, depending on how long they are. All right, do you have them in front of you? No, you've got to open the fucking email, bro. He's sending them to you telepathically. You might have to edit this part out.

All right, let me get into it here. Okay, questions at the MFC. Okay. Questions at the MFCEO.com. Yeah, so just edit out this. Okay. All right. Let me read the... Okay, questions for you.

Drop shipping versus buying inventory when starting e-commerce. Well, no, I'm just going to read them the different options, and you tell me which one. So I want you... Oh. So drop shipping... Just fucking hit me with them raw. And then also say who they're from. Okay. Do you know anything about e-commerce?

What about it? When starting an e-commerce store, how do you get started when you have little capital? Most online e-commerce have 100-plus products, which requires a lot of capital. Drop shipping is sometimes an option but then from my research shows most retailers competitors are priced so aggressive i can't even get five to ten percent markup right yeah i can talk about that okay so i'll read the whole question and then i'll tell you all right let's do two okay so try to find one one that's like a practical one try to find one that's like a practical one. Try to find one that's like mindset to you. Okay. All right.

So let's... Okay. This is the first question by Randy Fuentes. And he says... Randy! And he says, dear MFers, when starting an e-commerce store, how do you get started when you have little capital? And then he says, most online e-commerce stores have 100 plus products, which requires a lot of capital.

Drop shipping is sometimes an option, but then from my research, it shows that most retailers or competitors are priced so aggressively that I can't even get a five to 10% markup. Can changing the game and selling two to three products work? What are your thoughts? Absolutely.

Absolutely. You're comparing yourself right now, Randy, to you're the normal dude trying to start a business. You're comparing yourself to the guys who have been doing it for three or four years or five years or 10 years. And you can't do that. Every single person who starts out, whether it's brick and mortar or e-commerce starts out with one or two or three core products. And then what they do is they go out and they sell enough of those products, roll the profits of those products into inventory, and you extend your line out from there. Now, with dropshipping, guys, you heard what Randy said.

It makes it hard to compete. A lot of people can do it. I have found that it is just easier and more profitable to ship the products yourself. We ship all our products ourselves. We fulfill all our products ourselves. And guess what? We started with one product, dude. You know what i'm saying like that's the

thing with with online e-tailing is like you you aren't going to make the margin that you would make in brick and mortar because the internet hasn't settled down yet most of the internet's not charging sales tax yet which creates an unfair advantage most of the distributors are cutting crazy deals to these dudes that are doing huge volume, not realizing that they're hurting the fucking little guys who are running, you know, mom and pop type businesses even online. So, Randy, I know you want to be like the big dog because we all, hey, that's like Randy Jackson, right? He wants to be the big dog, you know, which by the way, Randy Jackson's cool as fuck. I spent some time with him last time I was in LA. Um, but everybody wants to be the big dog right away, but dude, it's just like any other business. You know, you got to sell one product.

You take the profits of that product. You sell enough of it. You roll it into a second product. You know, we didn't start out with the, with first form, a complete line. We started out with one flavor of one protein powder. You know what I mean? Then we, we sold enough of that, you know, that we created another protein flavor. It's aggressive patience. Yes. And it just takes time. So, like, thinking of it any other way is very discouraging.

So, like, dude, take your focus off of the big picture of trying to be the big dog and focus on being the best little dog you could be right now and work with that because that's what's going to ultimately happen. Awesome. All right. Thanks, Randy. And it's totally possible. That's how most businesses start. Like if you're a no capital dude, like I've always been, I've never had anybody invest in me. That's how you have to do it. But let me tell you the positive of that. Nobody ever owns your shit. I don't have to report to anybody. And yeah, it took me a lot longer, but at the same time, I'm still a young man. You know what I mean? So it's worth it. So if you're going to do it that way, um, the other option is if you're going to be a low margin retail guy, you got to become really good at fucking marketing and sell high volume. But I've always found that that's just, uh,

that's more of a pipe dream than anything. Most people can't succeed at that. So, uh, you got to connect with somebody whose profession is, is internet marketing, you know, like affiliates and things like that, that can do that for you. But, um, but at the end of the day, man, you start with one, you make some profit, you roll that profit in number two, you make some more profit, you roll that profit number three. And after a few years of doing that hustling, you got a full line, a full, hustling, you've got a full line, you've got 20, 30 products that you're selling, and you've got a company going.

So that's just the way it goes. Yeah. Totally possible, and by the way, normal. Yeah. All right. Thanks, Randy, for having your question featured on the MSCEO Project. You get nothing, but thanks for submitting your question. I like it.

Yeah, it was good. It was a good one. Okay, the next question is actually by a guy I know. He's a good dude. But he sent you a question, Rich Rose, not to be confused with Rick Ross. I know Rich Rose. He's always on my page.

Yeah, yeah, he's a good dude. Anyway, he said- Richie Rose. With all of the content- Rich forever. Rich forever. With all of the content out there Rich forever uh with all the content out there his ADD is off the charts he's like Andy how do you lock in how do you how do you remove

distractions and lock in so you can finish your power list come on man come on who says that Tyler come on man well it depends who you ask yeah Bradley or Grant Cardone. That's Uncle G saying, come on, man. Rich, I know you've got more focus than that, bro. Rich is talented. I know you've got more focus than that. Put your fucking phone down, look at the fucking list, and make it happen. I mean, come on. I know he's got more than that.

You know what? I think you should, like, people put a lot of put a lot of stock in in this so i think you should like give him a secret magical word that's going to take away his yeah i'm going to hypnotize you yeah and the magical word is broke which is what the fuck you're going to be if you don't put your fucking power list in play all right just think of broke every time you catch yourself looking at your fucking phone and watching content by all the fucking gurus, including me and not executing. That's something I respect a lot about Gary Vaynerchuk. And it makes a lot of sense to me is he tells people like, he doesn't want you watching his shit. He wants you out doing shit.

And I respect that because that's the truth. That's the truth. I would also much rather have you out executing on that list. I've given you the fucking tools, bro. It's a non, it's a non risk, non failing way to succeed. All you have to do is do it. So just think, man, when you're looking at catch yourself, look at all this fucking shit on the internet, all the hot chicks, all the fucking rich, get rich quick, all the fucking, you know, funny videos and memes, which by the way, I love me some memes. Dude, just think about how broke you're going to be if you don't fucking compete your power list. It's really simple. You know, that should become your priority. Your priority should be to make your power list happen before 11 a.m. So you have the rest of the day, do whatever

the fuck you want. That's the beauty of the power list. The power list, which by the way, is an episode 107. I believe so, yes. Win the day, very complete, comprehensive explanation of the power list, is designed for you to be productive, but also have free time. That's what it's designed for. So if you're spending all your free time before you do your power list, that's not what you're supposed to do. You're not following the plan. Powerless first, free time. We learned this shit when we were like seven years old. You got to do your homework before you could play fucking Nintendo. You know what I'm saying? Like, dude, do your

fucking power list. Then fuck off on the internet. Shit will get done. And I know, Rich, you fucking know this shit. Don't even ask the question i don't have to give you permission you already fucking know i know because he pays attention he's always on my shit so i know he already knows this so that's it that's it guys thank you so much as always we don't ask a fee all i ask if you found value in this podcast which i know you did because it was fucking awesome tell your friends tag some people share it up and uh guys i love you and we'll talk to you soon