REAL AF with Andy Frisella - How to Create The Life You Want, ft. Charlie Jabaley, with Andy Frisella - MFCEO216

Episode Date: February 20, 2018

When we’re trying to learn something new and accomplish a huge goal everyone else thinks is impossible, we should say, "it's easy." That's what my guest in this episode thinks, & he should know. Charlie Jabaley was an awkward fat kid who became a successful executive in the hip hop industry. He also set a goal to become a a real athlete & Nike ended up giving him a call. Trust me: he knows how to create the life he wants & in this episode, we tell you how you can too.

I can stack them hundreds to the roof. I ain't stopping till they stack to the moon. Without me, my family wouldn't have food. Anybody go against me, gotta lose. What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host. I am the motherfucking CEO. Guys, today I have an awesome surprise for you. You know we don't do a lot of guests, but I'm starting to bring in people that I really feel will not only just educate you and inspire you, but also entertain you with some cool shit. Today, this is a really cool treat for me, especially because you know that I'm a huge fan of hip hop and rap and that i am passionate about that i'm probably the most passionate uh

38 year old white male on the earth when it comes to hip-hop vaughn thinks he's all about the hip-hop game but uh we all know the truth you know vaunella ice is starting to catch on it's starting to kind of overtake uh you know pastor disaster andas. Yeah, MC God. I'm glad I thought- Or DJ God. DJ God, you don't even know your fucking name. I know, I know. Speaking of DJ God, you know how you're telling everybody to bring you a friend? You know, that's-

I've got two people that I brought to the podcast, and I just had my most recent one. The first one was one of the faculty members of the local Catholic seminary I told about, the MFCO. So he, you know, he teach priests, and now I told about the MFCO. So he, you know, he teach priests and now he listens to the MFCO. But the day I met with a counselor, a Christian counselor, cause I'm all messed in the head. And he started asking me about what I did. And I was like, well, my life's kind of surreal. And this is like the, a really nice buttoned up, you know, super conservative guy. And so I went to the whole thing. He goes, that's awesome. I want to start

listening. So I told him, so we got, we got a rich variety of people that listen to us. Well, that's good. Today, you guys are probably wondering what I'm talking about. We have somebody here who has spent a lot of time in the music industry, specifically hip hop. He managed two chains for over 10 years. Great story, very successful guy, and I think you're going to enjoy having him. Welcome, brother. Charlie Jabaly, how you doing, bud? I'm doing amazing. Yeah, it's great to have you here, man. Man, it's great to be here in St. Louis. Yeah, yeah, St. Louis is a big key for hip-hop. People don't realize that. Unbelievable. They call it the gateway, but they don't realize that it is the gateway literally yeah explain what you were saying before about it um about it

grasping the st louis market how that could be a big big turner for uh for for artists for sure so um i'm from atlanta yeah and in in hip-hop when we would break our records, it would be relatively easy to get the southeast. And there's a lot of regional records that exist that never go beyond our little region. But us as a music entity, when St. Louis would add a record to the radio, we would all sit back. me and my business partners and my artists, we would sit back and we would go, whew. Okay, we've got two years. We broke out, right. We know for the next two years, we're going to be okay. Because in the music industry, you never know if you're going to last. Yeah. So when St. Louis would get on a record,

it would break open the entire country and we would be able to do tours and be able to buy our mom's additions on their houses. Yeah, yeah, yeah. You knew things were going to be all right. Groceries weren't going to be the issue. So does that principle hold true when somebody starts in St. Louis?

Like when Nelly had his breakout, did everybody know, oh, well, Nelly's going to succeed because he succeeded in St. Louis? That was such a weird thing, dude, because I can remember when Nelly came out with Country Grammar. Like I remember, like it's usually the opposite. Like everybody else knows the cool shit before we know it. And like I remember like when I started seeing Nelly on MTV and like seeing him everywhere I'm like dude we've already been listening to this dude for like a year or two you know what I mean this song is already old we still liked it right because we liked people here like to see people make it you know eventually when they when they break out but uh but yeah I was wondering that

same thing like you know I think like being in the middle of the country like this is an advantage because a lot of music breaks through colleges. And the beautiful thing about colleges is kids, they'll go to a college and then during spring break, they'll go home and take the music with them. Or during the summertime, they'll go home and take the music with them. So that's how music spreads, you know, with the younger kids and, um, St. Louis being in the middle, like you kind of get a little bit of everywhere that everybody's going home.

Right. Right. So, um, it is, it is the gateway. Yeah. Yeah.

100%. Yeah. That's cool, man. You know, it's, it's funny too. Like you could,

you could sort of see like, I'm, I'm fortunate where I get to spend a lot of time in LA too. So like I can see what's happening from there and here. And when you listen to the radio out there, which I don't know all the stations, but I can remember like, let's say this summer when Kendrick Lamar came out with Humble.

Dude, they played Humble on one of the stations literally for 30 minutes straight back to back to back to back to back i've never seen a radio station do that before that's old school actually yeah really like that's like like when a radio station does that yeah like it is the real deal i'm guessing that was maybe the la leakers um because they'll do that yeah and when they get behind something it's like like, we're going to stamp it. I remember I was in Atlanta when Young Jeezy dropped I Put On For My City. And they did the same thing.

And it's just sometimes when you know something's a hit. Yeah. Like, it's just. Dude, I knew that. I did know that. Like, when I heard that song, the whole 30 fucking minutes I listened to it. I was like, this is badass. But like, it's funny because they can force feed you shit.

You know what I mean? 100%. Is that how it works? To a certain degree. Yeah. I mean, it's got to be good. It's got to be good. But they know when there's a hit, they want to be the one who gets credit.

Right, right, right. Like, it's a fight. Who's going to get the credit for breaking this record? Right. So. That makes sense. Yeah, I've never seen that before. I've never seen a radio station do that.

Literally, it was for 30 straight minutes. I remember I was sitting in traffic and in between when the song was supposed to end and when the song would start, they would play like a huge siren and then it would start over again. It was, I wasn't minding because I was like, damn, this is good. But it was it was i wasn't i wasn't minding because i was like damn

this is good but but it was uh it was interesting i've never heard anything like that that's yeah so dude let's get like let's start off with you know just a short summary of you know you say grew up in atlanta how did you grow up and how did you get into the music industry for sure so I grew up in Atlanta just humble background mom sold vacuum cleaners my dad worked on houses and I was always an entrepreneur and when I was I was about 11 12 years old I birthed like this character who I wanted to be um named CEO Charlie I uh before before CEO Charlie like I wanted to be an athlete that was like my life I felt like it was my life goal and purpose but I was always I was always chubby yeah and um I needed something to be good at so I was like okay

I'm gonna be CEO Charlie and kind of like the pinnacle moment of me embodying that is when I got invited on Judge Hatchet. Like I had sold a saxophone. I would always love business, but I sold a saxophone as a kid to this older guy named Jason. I'll never forget his name, Jason Bard um and I gave him a payment plan and it was like 700 bucks and he was gonna pay me four different payments and I made up this little contract and he stopped paying me so locally in Atlanta like in the in the small claims court like I sued him I'm like like I need my money. He didn't show up to court. And I got a letter in the mail from Judge Hatchett.

Says, we'll get this paid for. Just come to a free trip in New York and come be on TV. And I'm like, this is crazy. This is crazy. We're going to be on TV. We're going to New York. And my dad and mom are like, Charlie, like, that's white trash television. And I'm like, what are you talking about? Like, this is television.

We're going to be on TV. And it's a trip to New York. Are you crazy? And I'm going to get my $700. This is the best thing ever. So after weeks of trying to convince my dad he finally because he had to go with me because i was under 18 uh convinced my dad went on judge hatchett had my suit and i'm like ceo charlie for real and judge hatchett is sitting there she's like this contract is better than some

attorneys i know and i'm like so that was like the birth of CEO Charlie and I just always had businesses and growing up in Atlanta my friends started rapping and this was like big like I could always

like kind of see around the corner of culture and I'm like telling my mom like this hip hop thing's gonna be big and I'm like giving her my headphones and like listen to Pharrell and Jay-Z like listen to this song she's like like I don't get it and I'm like trust me I put a studio in my in my bedroom and I lived across the street from the high school so after school there was 20 kids in my bedroom like all writing and we would put 20 people on one song song would be like 15 minutes but it was like had the quilt hanging from the ceiling the booth a hundred dollar microphone and um and what year was that charlie

this was 2004 2005 so what kind of equipment you're talking about like max and stuff i had a mac it was um it was a desktop and uh i had a hundred dollar microphone bought off of musiciansfriend.com had a little inbox and um believe it or not this studio setup recorded a pretty big record um that was big in the dance movement called crank that spider-man like let's crank that everything back then like the dance movement um but then i was like i need to make a website and start filming videos and make a media outlet like the studio thing is cool but we need to like do media so got a digital camera for Christmas and started making videos and the website blew up and uh there was this artist um who was kind of like he wasn't a part of the Atlanta scene

he was always like an outcast and he lived in Mississippi and he would just kind of always emulate what we were doing in Atlanta because I had this big movement of all the young artists and when he blew up he said to his record label he said I want Charlie to be my cameraman and it was Soulja Boy and that's awesome and uh it was it was crazy because I had just signed up for my second year of college just a couple years later after high school and um I lost my scholarship in college because uh I hated college it was stupid and I went to just a community college and I signed up for my second year of classes and um with me losing my scholarship I had to pay for it my mom wasn't about to pay for it she was tough on me and I got the call from Interscope Records that day and um I'm like I went to talk to my mom I'm like mom like they

want me to go on tour with a rapper like across the country like like like can I drop out of school she she said she said you have to pay rent if you drop out of school I said how much she said six hundred dollars I said I'm not even going to be here why do I have to pay rent she said that was the deal if you're going to not be in school you got to pay rent and um went on tour with Soulja Boy and uh got fired six six months later and uh yeah and then i went to my mom and was like i'm gonna be a manager she said what do you know about managing i said nothing but i'm gonna figure it out because that's where the money is this cameraman thing that's not where the money is so so you had six months of seeing how it was going exactly right yes so i found come back and you're like like, all right, I'm going the wrong way here.

Why did you get fired? Are you trying to see if it's for the same reasons that you get fired? I highly doubt it's for the same reasons. So I learned very early on when you work for a superstar, do not tell him when he's doing something wrong. Like, because he blew up. He was powerful. He was a kid, but he was powerful.

And I'm on a song. I'm, like, telling him, like, bro, like, what are you doing? Like, don't do that. Like, you're messing up. Like, you've got to give people credit when you do it. Like, I'm, like, telling him, you know, because I felt I was special, too. I didn't feel like I was just a cameraman. I felt like I was the chosen cameraman.

So I have a voice. Not how it works. He didn't feel like I was just a cameraman. I felt like I was the chosen cameraman. So I have a voice. Not how it works. He didn't like somebody having a voice. He just wanted me to do what I was supposed to do and keep my mouth shut. And it was the best thing that ever happened. Yeah, for sure. So you were already a manager before then, basically, is what's happening. Basically.

Yeah, you're figuring out, like, all right, I've got these ideas. I'm able to perceive the direction of way things should be and how they should go to to in the best interest of what's going on those are management qualities that you're already experiencing during that time that's right yeah so you're like fuck all right i got fired but the truth is is not only is the money better but i'm better at this part of it than i am shooting video anyway yeah but things got worse all right things got worse so i found a girl group that i thought was gonna be just huge and interscope records loved me like for what i was doing for soldier boy

and they said we'll take a chance on whatever you want to do i was like sweet i found this girl group got him a record deal in 24 hours three months later the girl group left me for sierra's manager so big industry manager and they were like well you know we can't really have a 19 year old manager you know like we're a big signed group now I'm like I'm like I kind of understand what you're saying but at the same time you know like I'm the reason why you're here and uh I fell flat out on my face again and it was like wow like I know I'm special I know I know my stuff but I can't get anywhere I just keep you know going back to my mom's basement um and and I found this group who their name was dim hard hitters

and they were loyal to me we started they were in their mom's house I was in my mom's house I was like just whatever you do just be loyal trust me just I will make you a star. And we went on to have three top ten records without a record deal. Big bidding wars. Pete Diddy calling my phone a hundred times. Their group was named Travis Porter. And we've had some really, really big success with them. Yeah, that's awesome, man. So I finally got my chance with them. Yeah, that's awesome, man. So I finally got my chance with them.

Yeah, that's badass. So early on in life, you were pretty confident. I mean, based on the story you've told, like where did that come from? I don't know. I've always been able to kind of like manifest things a little bit. Like I can create like these imaginary worlds in my head and they just come to life dude what's so far i i totally relate to that too because

the people are like well how'd you have all the confidence to do this or that or how did you dude i've always just believed this is what the fuck i'm supposed to be exactly you know what i mean like it's not a like do you get what i'm saying like i've never like i've never yeah i've had a struggle and it took me a long time to really get going and this and that but i didn't ever doubt it that's right and people people are like i think people look too too much for external validation and don't put enough uh in their own beliefs like you know i i was fortunate to to be i guess in an environment you know not an environment but at least have one person in my life like my dad who was who literally as corny as it sounds would make me believe that i could do anything and uh a lot of people don't have that right like a lot of people have their dads

telling their piece of shit and their moms tell them the same thing and their teachers tell them the same thing. And so they end up believing it. So, I mean, I get, I get why people can't do that, but dude, I've always like, and this is going to sound arrogant or whatever, like, cause people are going to be like, Oh, you think you're fucking special? No, I've just always known I'm special. I've never fucking known it.

Like it's not, I think it like I've known it and i've always believed it and i've never had even when i had nothing and i was in debt and fucking all that shit i still knew it do you get what i'm saying 100 you feel that way yeah 100 so what i do is i tell myself that it's already done time just moves slow like like i go into everything i love that yeah yeah yeah i love that thank you yeah so i go into everything um with the thought process of it's easy because at one time in our life walking walking was very, very hard. But if we look back on it, it was like, okay, it was a process. It was hard and then kind of did it and then did it and then forever it's easy. So why not, if we know that's how everything works, whether it's multiplication, division, walking, tying our shoe,

if all these things were at one point hard and end up being easy, and we know that's how it works every single time, we're always going to end up saying it's easy. So why not just say that for everything? It's easy. So I'm doing an Ironman in three weeks. And my whole training schedule, I've said, oh, this is going to be easy. Because an Ironman, when I did my research, I saw that Ironman trained between eight and 14 hours a week. I said, oh, that's not much. Because when I was an eight-year-old kid, I'd go to the park, play two hours a day. That's what an Ironman does when he's training, two hours a day. That's 14 hours a week. So I'm going to

wake up every day and play. I'm going to go to the pool and swim like i did on the weekend as a kid or go ride my bike around around the neighborhood for hours or go run around the park for hours as a kid as an eight-year-old playing for two three hours a day was not hard so why is doing the iron man hard so i didn't brilliant man I didn't follow a training program. I just went to Nike, and they were like, so how'd you train? I was like, like a kid. Wait, wait, wait, dude, dude.

Before we get into that, see what people don't understand, and this is the main reason, the main reason that we got together on this, and I'm just going to interrupt because it's important to the story. I didn't know who he was at all. Okay.

And my friend, uh, Brandon Hampton and Dan Fleischman, they reached out to me. Brandon did and said, Hey man, I got this dude. He's,

he was manager of two chains for 10 years. This guy's killing it. He's a music exec. He was doing great, making all kinds of money making impact big deal except he was 130 pounds overweight and recently because because you talked about being you want to be an athlete your whole life people are probably hearing this thinking like oh he's in good shape he did this and that but just like what had happened to me the the business side started to get the best of you

yes and you know you you got to where you were miserable you're everything was good except that right exactly so let's talk about that for a minute before we get into the other the next phase for sure so what so you're you're always a little bit chubby, but then all of a sudden you're fucking 130 pounds overweight. Man, it was literally the bigger my business got, the more sick I got. Yeah. And I got over 300 pounds. And, man, like depression. Really, one of the things that really got me that was tough for me was, and I didn't know if anybody else in the world had it but me, but I had a phobia of the weekend.

Like, I was scared of the weekend. I hated it because, like, being so overweight, like, clothes wouldn't fit, and I'd hate the mirror. I'd hate going out. I'd hate taking pictures. And then social media media everybody's living this amazing makes it 10 times worse yeah but i guarantee you that negative pressure that you felt from that is what triggered you to change too 100 so i mean as much as it's dude i could totally relate to that man like dude except for me it was like it was like events like i would

hate to go to like you know speaking engagements or or like dude here i am trying to go to speaking engagements and talk to people about fucking crushing their lives and i'm a hundred fucking pounds overweight you know what i mean like i look back at some of the videos and i'm like dude that's embarrassing yes you know what i mean and i didn't realize it like i didn't realize it was that bad i just thought thought like, Hey dude, you know, you're kind of big, but like, you know, um, but the same thing, dude, I hated taking pictures. I hated seeing myself, you know, all those older videos that you can go on my Instagram page and watch like, dude, I can't hardly watch them now. Like I, like, dude, it makes me sick. And like, yeah, if you, if you close your eyes and listen to the voice, they great but like dude like i'm i was i'm so i i am so

embarrassed of of what i let myself become you know what i mean right i mean do you look back at yourself like dude i still hate looking at pictures of myself when i would look like that yeah man it's you know i don't dude i think it's hard for people to relate man like the things that you go through when you're that overweight, like not being able to fucking go buy clothes. Like not being able, like you end up wearing the same shit all the time because you got one or two things that look okay.

This was the process. This was the daily process. Wake up in the morning and feel really, really bad because of how you felt the day before, like eating bad. And then when you wake up immediately food haunts you like when you have a food addiction like every meal is terrifying but then you know no dude it's what you live for exactly it's what you live for like dude i tell

people this all the time food addiction is it's a real fucking thing. And like people who've never had it, they think it's fucking bullshit. It's the worst fucking addiction someone can have because it's like saying, Hey, you're addicted to heroin. Well, you got to have a little bit of heroin every day just to survive, but you can't overdo it. Exactly. Or you know what? You're an alcoholic. Hey, you got to have three or four drinks a day, but you can't fucking overdo it. It's, it's, it's the hardest fucking addiction there is to get control of. And it's a real thing. And I've said that before. And people are like, Oh, food, that's bullshit, bro.

You don't know. I know exactly what you're talking about. Cause I have it. I don't, I didn't have, I didn't used to have it. I still fucking have it. I still have it too. Yeah. Like that.

Like I was in the airport coming back from, new york the other day and i've come a long ways but it still haunts me yeah to where one little slip up will trigger something in the brain will be like okay i tripped down one step let me just go ahead and push myself down all the rest so i want to get sick and never want to do it again like i would want to get sick to punish myself and feel so bad like that it would make me have to say to myself i never want to do that again right right and it's a downward spiral dude i do i don't that's not how i see it i see it slightly different like for me It's like Oh I felt I fucked up And I had

Like for me dude Alcohol is a big trigger Like I'm not an alcoholic But alcohol triggers me to eat And like what it is Is like Oh I've already had Three or four beers

Fuck it I'll eat that pizza And you know what I'll order Chinese later And I'll start back tomorrow You know what I'm saying So I like I'll tell myself that lie

Like dude I'll just get back on tomorrow I'll just get back on tomorrow i'll do extra tomorrow i'll work out twice as hard and dude what happens is is you end up the reason that's so bad for me is i'll end up putting on fucking 50 pounds quick because i tell myself that every day and every day i'm gorging myself because i really truly believe that I'm going to start tomorrow yes you know what I mean it's uh I want to tell your audience this too like I ran three marathons and gained 30 pounds during that process like I never would have thought it was possible to run a marathon and train that much and gain weight. It is 100% possible if you're a binge eater. I would exercise every morning and I would out eat all of the exercise. And by the time I ran my third marathon, LA Marathon,

I was so heavy that when I ran it, all my toenails fell off. Like the pounding. Yeah yeah like it was crazy yeah so dude it's real man like and people always like I get a lot like people like because I carry a lot of muscle but dude the reason I carry so much muscle and people don't realize this it's not genetics it's because I train hard as fuck and I eat a shitload of food to follow it up so I naturally put on a ton of muscle that's right so people are like well dude you know you're a naturally big guy no I'm not my habits have create because I've never had a problem training I always train but I did the same thing you're doing I would out eat my fucking training so I would put on a ton of

muscle but I also get fat yeah you know what I mean? Yeah. And dude, listen, I totally relate to this. so you're, so what triggered the change, dude? What, when did you say like,

dude, I'm fucking done with this shit? Rock bottom. Yeah. And I never knew, like there's, there's different levels of rock bottom, but what I actually liked about rock bottom

is okay so there's a story have you heard the the golden buddha story i don't think so okay it's super cool and i could relate so much to it in In Thailand, there was, in this village, a big golden Buddha statue. And the village would go to it and pray and celebrate at it. And there was an opposing army coming near the village, so they covered the statue up with clay and rock. So they wouldn't think the other army would want it right and um the opposing army was always a threat so decades passed and they forgot that this statue was even golden and one day a little kid went to go sit on it and it cracked and he looked at it and he he saw something shiny and he went and got his friend and they peeled

it all back and this statue was golden. And that's how I felt I was when I was young, when I was eight years old, I wanted to be an athlete. But then when I needed something to be good at, I started listening to what society said, you know, like, boom, like you need to make money, all this stuff. And I just started plastering myself with all this stuff and i just started plastering myself with all this stuff that was a mask that wasn't truly me right and then when i got hit rock bottom i got cracked and i had to go back to that eight-year-old dream and i peeled off everything and i left my business i left my city i retired at age 29 and i said i'm going to reinvent my entire life and i'm just going to be my truest golden self and that's what i originally was supposed to be

that eight-year-old dream of right i want to be an athlete so like and dude you you you retired you left social media yeah you left everything that you had worked your entire life yes to refocus on this um um which dude i think is super admirable because most people wouldn't do that they would say but you know i would do this but i got this and i got this and i got this and they would be afraid to like say you know what i've got to rebuild this yes you know what i mean yes so with that um starting over and that sort of reinvention of yourself. Yes. I made a note that I think that's something that a lot of people need to do and are too afraid to do it.

So can you go a little deeper into like, were there mental roadblocks you had to overcome? What were some of the things that for you to make massive change and reinvent yourself that you had to challenge and overcome definitely um so let's let's go back to the the rock bottom um it wasn't just weight um it was it was also i got diagnosed with a brain tumor and um i felt dude that's fucking crazy that's like the same shit that happened to me like the same fucking shit what yeah so like dude i was going through and so most people don't know this like the reason i found out that i had severe depression so like we're gonna get remember we're gonna go back to rock bottom but i have to throw this in here because it's so fucking similar. And I don't ever talk about it.

I talked about it on that podcast I did last week. I can't remember the name of that guy's podcast that we did on Skype. Oh, Fit Man Project? Fit Man Project, which was a great podcast. But what people don't realize is that, dude, I was depressed for like 15 years without knowing that's what was wrong with me. And dude, the way that I found out about it was that I was getting physical, like these, like literally paralyzing, like headaches and tingling in my fingers and shit and i'm like fuck dude one of my friends um uh died of a brain tumor like 27 years old okay and he only knew for like two weeks that he had it and he died and so i'm thinking in my head i'm like fuck and he i remember him telling me like dude

it's not a big deal i've just got like tingling in my fingers and blah blah blah and then like two weeks later he's fucking dead and so um i'm having like these i can't see i'm having to like my eyes squint all day long i'm getting these ridiculous headaches yes uh my hands are tingling like i'm getting like i i'm like fuck this is the same shit that he said it and i'm like so so I end up going to a neurologist, right? And they do a CAT scan, and they find a mass in my brain. And I'm like, fuck. And I remember the whole time, I'm like, fuck, dude.

I worked all these hours. I did all this shit. I haven't fucking done anything that I wanted to do. Come on, my man. You know what I'm saying? I haven't lived the life I want to live, and I'm going to fucking die. That's right. And I remember thinking that, and I'm like, fuck.

So for like two weeks, they didn't know if it was a tumor or if it was a cyst. Well, turns out it was a cyst called a pineal cyst, and a pineal cyst is something that up to 40% of Americans or people have in their brain. And most of them are born with it. And it never does anything that hurts you. So it's normal. But for two weeks, I thought I was going to fucking die. So anyway.

What a gift. No shit. Exactly, dude. My life fucking changed at that point. Well, so I'm still having these symptoms and it's not this mass so now they're trying to figure out what it is well it turns out that it's it's depression manifesting itself yes in physical symptoms like like it had gotten that bad to where like literally a chemical imbalance was causing fucking physical pain and people don't

realize that. Like, dude, you feel like you're going to fucking die when it's bad like that. Psychosomatic symptoms is what they call that. What do you mean? When you have the chemical imbalance and you feel depressed and then it manifests itself in physical, that's called psychosomatic. I wasn't making it up, I can tell you that. I went to the chiropractor, I went to fucking all these different things i wasn't making it up i could tell you that like oh no no no chiropractor i went fucking all these different things nothing was making it any better anyway though i went to

three different neurology people or neurologists or whatever and the last guy um i didn't even want to go to because i looked him up online and like he had like operated on the wrong side of this lady's brain and like fucking paralyzed her and I'm like fuck I'm gonna go to this guy and you know he's it was like the it was like my last resort so I go to him and he's like dude look he's asking me all these questions and like about like depression and shit and like do you ever have suicidal thoughts and i'm like i've had this for so long like when i would see those commercials where they say like if you have suicidal thoughts you know fucking call and i would and dude i had that shit for so long i'd

be like dude everybody thinks that shit that's normal what the fuck like i thought it was fucking normal right and so i just like i'd be like dude these people must be total pussies and like dude that's what i thought about depression for fucking 15 years i'm like i'd be like dude these people must be total pussies and like dude that's what i thought about depression for fucking 15 years i'm like dude you're being a fucking bitch and and then finally like i we had a conversation and um he put me on an antidepressant uh lexapro to to to help and dude literally in like fucking three days I felt like a new fucking person and then like in two weeks I felt like I wasn't having any of those pains I wasn't having any of those thoughts like I felt totally fucking different and you know and like dude I know certain people

are gonna listen be like oh fucking antidepressants or blah blah blah dude they saved my fucking life okay so I mean I've since been gone past that point, but I've bridged. Anyway, the point was, is that dude, it was like an awakening and I was like, holy fuck, like this is what it feels like to be normal. And I hadn't, I didn't get it. You know what I mean? Like when you live your whole life in that fucking place, like your whole adult life, it's normal. That's right. You don't even realize that you have it and uh and but dude it's funny that you said that about i want to get back to the rock bottom thing but that's so funny because like i got that's how i discovered my shit you know what i mean so anyway sorry for interrupting

i just thought it was irrelevant no man thank you for sharing that yeah especially with your audience they might not they don't i never talked about it before because like i you know oh i'm glad i was able to be a part of them discovering that that's cool yeah you know for people don't a lot of people don't realize they have a problem with depression dude they think that they're just fucking pissed off or they're there and you know what sometimes you are just pissed off like dude we all get frustrated right it doesn't mean you're depressed but there's a lot of people who just keep kicking the can down the road who have real issues, and they don't realize that they can be fixed relatively easily.

You know what I mean? That's what I was doing my whole life with business. I was kicking the can down the curb. Right. And kind of like what I told you, I made the character CEO Charlie, but I made him out of. It was it was it was it was grown in the wrong soil because that's not what I was meant to be on this earth for. It was a part of the story. But when I got so sick, you know, overweight and brain tumor and I was at rock bottom. I said, I have to, I have to make a new character and I have to kill CEO Charlie. Like, like it was, it was like,

I'm writing a book right now called the life and death of CEO Charlie. And it's literally like I, I birthed him and then I killed him and I had to make a new character that was going to save my life. And I made a character called Charlie Rocket. And that's my athlete name. And that's who I wake up and I transform into. Now I know why you got that text this morning from you. Yes, the Rockets. So Charlie Rocket is part two of my life.

And that's who's saving my life. He's a second chance superhero and he's saving my life and that's who's saving my life he's a super he's a second chance superhero and he's saving my life so i just fully embody him just like i fully embodied business to to learn how to make money and influence culture but now i i want to save my life so charlie rocket is me saving me dude you know what's funny like just as a little off topic but dude i operate the same way you do like i i think of like i see myself a certain way and i just become that way you know what i mean and like dude i think a lot of people are fucking lost because they don't operate that way they're like out there trying to figure out who the fuck they are dude being who the fuck you are is as

simple as deciding who you are that's right you know what i mean yeah like you're explaining it as like in a very simple way for people to understand that i don't think i've ever really thought about you know like you're creating a character in your brain and then you're becoming that character and like i've never thought about it like that but that is what that's that's what it means to like who you are. Who you think you are on the inside. And you be that. I strongly believe in the law of attraction. And I study quantum physics. Yeah, I do too.

So quantum physics has taught me a lot about how to... You've seen Down the Rabbit Hole and all that? Oh, dude, there's a good book. Oh, somebody was telling me about that it's good i've i think i got an extra one at home if i run by the house today i'll grab it for you cool yeah it's good you'll like it so what i want to do is i want to challenge people to like kind of use the law of attraction and dress up like like literally like if you want to be, let's say, a doctor, dress up, have a photo shoot, put it on your Instagram. And it's one thing to visualize something in your head

or write something down, but actually become it. And then that's what I did with the Nike thing. So when we get into the Nike thing. So tell people what you did. So dude, you decide, I'm becoming Charlie Rocket. All right. But I'm still 100 something pounds overweight. Yes.

So what'd you do? So I created this guy who was super fun and colorful. And I wear this bandana and I put my glasses on. Like, and I told myself, I'm not working before 12 o'clock ever again in my life. I'm starting my day with me. I'm still going to work my eight, nine hours. Uh, it's just going to be from 12 to eight instead of, you know, so I'm going to start my day with me.

I'm going to exercise. I'm going to do this Ironman and I'm going to, I'm going to, I'm going to be an athlete. Like that's what I was put on this earth to do. And, um, after losing all the weight, I got back on social media and just started like telling people my story. Dude, I bet they were shocked. They were shocked. Yeah.

Like, holy shit. Who's this guy? Yeah. So many people were unfollowing me. You fucking are unrecognizable. Like you don't even, cause I saw the before and afters and I was like, no fucking way. Like they're crazy. Thank you, man.

So I was like, I've always wanted to be a nike athlete like when i was eight years old um my dad and my grandfather would always be yelling at each other in the kitchen and i walk in i said what are y'all yelling at and um they're they're debating stocks I said, I want to invest. And I always like save my money from cutting grass. And we did a competition. And my grandfather bought like Sara Lee, some like, you know, steady company. My dad bought Reebok. And I said, I want Nike.

Nike's where it's at. And my dad and grandfather were terrified for me because the stock had been going like this for years. And it wasn't doing very well. I said, no, no, no, no, no. Nike's where it's at. And my dad and grandfather were terrified for me because the stock had been going like this for years and it wasn't doing very well. I said, no, no, no, no, no. Nike's where it's at. That's where Jordan is. The Nike Presto had just come out. I said, Nike is hot.

And I'm just a little kid. And I said, Nike, Nike, Nike. I bought Nike. I won the competition. Stock went up, split, went up some more. I like, as a kid, had like $2,000. I'm like, whoa, this is is crazy so I always loved Nike so I kind of did the thing where I dressed up I was like I want to be a Nike athlete I asked myself what do Nike athletes have they have commercials I was like I'm

going to make a Nike commercial um and at the beginning of it, I said, dear Nike, we don't know each other yet, but hopefully soon we will. And they had this mission statement that said, if you have a body, you're an athlete. And that resonated a lot with me. Right. Because even though I'm still overweight, I'm still carrying weight. Like, I'm an athlete. I have human potential to be an athlete. Right.

And I made this commercial and I said, I hope Nike sees this and I hope this inspires people. And I put it out and it just started going viral. It got a million views in two weeks. I got an email from Nike saying, you have our campus in a frenzy. That's awesome. They flew me up a couple of days ago. They like, I went to every single department. We're talking about marketing. This is just recent. This is two, three days ago. Right. Like, this is crazy. Like they, they flew me up first class. They gave me this, we're in this big boardroom meeting like this with the whole Nike running staff, which is their biggest division. And they're telling me, they had this huge presentation.

And the presentation was about how I inspired them and reminded them why they go to work every day. That's fucking awesome, dude. They're like, sometimes we get caught up in the deadlines and the deliverables and all this. And you reminded us why we work at Nike. yeah and they gave me this huge box this like custom nike box it was huge it's like uh it was like um acrylic and glass and it was engraved with rockets all over it and and they made me awesome like they gave me shoes that there's only

4 000 ever made for my this one more marathons like they gave me like unlimited like it was crazy yeah it was absolutely vip shit right one of the employees walked up to me and he said they're treating you better than they treated some of their biggest athletes when they came yeah i was like wow that's awesome dude because you're real that is awesome hey charlie i was thinking as you've been talking well dude you know what's funny it's, that's awesome, dude. Cause you're real. That is awesome. Hey, Charlie, I was thinking as you've been talking, dude, you know, what's funny is like, that's what ha it's funny to point out too. It's like, there wasn't expectation there. Right. It's like, Hey, I'm making a video because I believe in it. And I hope that it inspires some people. You know what I mean?

Like everybody's out there creating this content and they're like expecting it to like, they're doing it with, um, with an expectation of a return, you know? And if it doesn't get that return, they're so upset. I love when people do things for the right reasons and get results like that. And I think that's what people were sensing. You're even just meeting you just for a few minutes. You can tell that you're, you give out this, uh, this feeling of genuine and being invested in the other person. So they probably picked up on that. But what I want to say is we've had a lot of, um, guests on the show who've talked about like visualization and really picturing what you, you know, what do you want to accomplish? But I don't think we've ever had a guest who,

who takes that basic concept of visualization. And what struck has struck me about you is you literally took that basic concept of visualization, but then marshaled creativity, imagination, everything in the service of getting, you know, your dream life. And you've, I mean, even to the point where you're, you know, putting on clothes and you're, you're imagining yourself and creating, creating alternate personalities. I mean, that's, that really is brilliant. Yeah, but Don, what you're seeing, what you see here with Charlie is somebody who truly understands the concepts of no limitations, okay?

I guarantee you that anything that you decide to be, you'll become because you're not thinking, well, why can't I? Or this is why I can't. Or this is why. Dude, you just pick what you want to be and you start being it. Yeah.

Right. And it's that simple. And I like that you're a student of the quantum physics and the law of attraction because I am too. I don't talk about it enough on the show, but I have so many experiences that are unexplainable other than just that. Come on, my man.

You know what I'm saying? Yes. That are... For me to not even doubt it like people are like well what do you mean you just believe shit and think about it and visualize it and it happens yeah like dude it does you know how i explain it to people um i did this yesterday on instagram uh because uh i had a quantum moment happen that allowed me to talk about it. So I'm running down the street and this lady across the street is walking her dogs and she screamed out, Charlie Rocket. And I ran up to her with my camera and I was like, hey.

And she was like, I knew I was going to run into you today. She said, I've been following you on Instagram. I just knew I was going to run into you today. She said, I've been following you on Instagram. I just knew I was going to run into you today. And I said, that's quantum because quantum says we're all entangled. And if we're all waves, so how I explained it is we're all waves. So a wave is not one solid thing.

Let's take a rock and we drop it into a pond or all of us drop a rock into a pond at the same time. It all creates waves and we all collide and we're all intertwined. Where a rock is, I'm over here, you're over there, you're over there, we're not entwined. But a wave means we're all connected. So the military did a study where they took a man and they swabbed DNA, like just his mouth,

and they put it in a Petri dish. They took the man, put him in another part of the building, had him watch an emotional video. And when he got emotional, the petri dish, they had an instrument studying the energy, the petri dish, the DNA changed its energy, even though he was in another part of the building. How's that possible? Well, quantum physics says a particle can be in two places at the same time and if you look at a wave like say you drop the rock a wave is the same wave is over there and the same wave is over there particles can be in two places at the same time so we're all connected like i was um dude that's why when people that's's why when you think of someone randomly and then you

happen to run into them in the grocery store two hours later. Dude. Like you could not see somebody for 10 years and be like, oh, I wonder how fucking Steve's doing. Yes. Two hours later, Steve's in front of your fucking face. That happened to me on Instagram the other day. There's this girl I haven't heard from in 10 years and I forgot how to spell her name.

Her name is Sansa Ray. We grew up together and I went on Instagram. her name her name is Sansa Ray uh we grew up together and I went on Instagram she just was heavy in my heart for some reason out of nowhere was heavy in my heart went to search for forgot how to spell her name tried two or three times couldn't figure it out the next day she dm'd me I have the screenshot in my phone I show this to everybody she said oh my god I was just thinking about you it's like that's crazy dude listen i think i might have told this story before but but i'm gonna tell it again because it's it's the it's crazy so when we first started first form like dude we didn't have any money like we were broke broke broke like we're taking a big we're taking a big what most people would

say was a gamble i always knew it was to work, but nobody believed in us. So one of the things I would always say to people when we first started, like the first two years we started, is I would say, I would say, yeah, we're getting studies done at the University of Oklahoma because I knew that the University of Oklahoma

had a division of people that study products. I fucking had never talked to them before. That's right. My intention was not to lie to people but my intention was to get the products studied there okay yes so but i just hadn't followed through with it and so people would listen to me and i'd be like yeah dude we're getting ready to do these studies at the university of oklahoma which was bullshit right like i was saying i was speaking a little ahead of what was happening, which by the way, speaking things into truth is a fucking huge deal. Yeah. But, um, so I would tell the story. So anytime I would wait on it, this is back when I was still working in the

stores, waiting on customers. I'd be like, yeah, man, you know, this is our product. This is what we're doing. We're getting studied down at the University of Oklahoma. I would tell everybody that. So like whenever my friends would ask me, like Andy how's first form going or uh you know anybody like dude I probably told that story literally 10,000 times just like that like yeah dude it's going great we're getting some studies going at the University of Oklahoma which I I had never fucking talked to I didn't know anybody there I didn't so anyway so like this goes on for like two years so christmas at my dad's house my dad has a big party where like all my all his friends and our cousins it's a it's a not like typical christmas it's like it's like a for sale of christmas which means we're gonna get drunk and

be obnoxious all right so i'm sitting at the kitchen table with like a couple of my buddies who were there and they're like it's like hey dude what's going on with first form and i'm like it's going great dude we're getting some studies done at university oklahoma and i hear this voice behind me what at the university oklahoma and i turn around and it's this girl i've never seen before and it's my cousin's brand new girlfriend all right she goes yeah my my brother chad he's the he's the, he's the, uh, head of R and D at university of Oklahoma. And I'm like, yeah, but probably like for like something, she goes, no, all he works on is what you do supplements.

And I'm like, I'm like, fuck, I'm busted. Like she, you know, it felt like I pull her aside and I'm like, well, I'm not, we're not really doing it yet, but like, I want to do it. And you know what, dude, now Chad Kirk sick, who was the head of research at university, Oklahoma is on our fucking board for all of our research. It has been for like seven years. Yes.

Okay. Yes. What are the fucking chances of that? Well, no, but I'm saying like, like that's when I first understood how this works, that was what made me understand it.

Like, dude, what are the chances of that? That's not a fucking accident. Yeah. That's, that's speaking shit and believing shit into existence. Yeah. Cause it was always my true intention to have that done. Yeah. You know what I mean?

But people don't, people don't understand how it works, dude. You've got to repetitively tell yourself and believe it. Like in that case, I was telling a a lie which i actually had good intentions behind you know it's interesting okay we don't question the speed of light we don't question gravity these are all laws right it happens the same way every single time no matter what the um there was some physicists they took a test tube and they put it in a vacuum so there's nothing in it but light particles light particles completely random as light particles act they put some human dna in the test tube what did the light particles do? They aligned with the human DNA.

Human DNA attracts things every single time as a law. The same way law of gravity is every time. Same way sound, light, everything in this world is laws. It's just... We don't understand this law yet. And it's not...

Well, we, you and I understand this law. But science doesn't understand the law to a point's not well we you and i understand this law exactly but science doesn't understand the law to a point where people believe it exactly that's what i believe exactly dude i this is why bad shit happens to bad people over and over again and good shit happens to people with the right attitude over and over again because their energy is focused on the right things that attract the right kind of things. Like, dude, the best thing that I ever learned about law of attraction is that you're attracting things no matter what, like you're, whether you're intending to or not intending to. So you have to be very conscious of where you're putting your intentions. Because

I've gotten to the point now where like, dude, I have to be careful what I think about because that shit will happen. You know what I mean? Like I and I see it happen. Right. But it's crazy. It's crazy to see to like see it work. You know what I mean? Like the first time you see it work, you're like, holy shit.

Like like you saying, oh, I want be a nike athlete and then seeing this stuff materialize yeah dude that's that's i love that stuff man thank you man yeah it gives me chills dude because it most people can never cross over to that point of where they feel like they're in control you know what i mean yeah but but if they just paid attention if they just paid attention to how they're thinking now like what are you thinking right now like what do you think about your life what do you focus on what are you this what are you that like you could say oh i'm thinking about making millions of dollars but if you're really thinking about how much debt you have and you're stressed about the bills you have to pay and you know your

car breaking down that's what you're worried about all 24 seven and the college tuition you got to pay and you keep getting bad shit. That's why you're getting it. And people, people don't have enough awareness to audit their real thoughts. They're like, yeah, but I'm, I'm really, I've been really thinking about making more money. Yeah. But thinking about making more money and being successful and living this kind of life, 1% out of the day isn't enough to make it happen. It's gotta be what you're focused on literally all day. You know what I mean? And, and so I think a lot of people give the law of attraction unfair shake because you have popular things like the secret, which is like, you know, I always describe it as like a coloring book for law of attraction. It's very basic. It's like saying it's there, but they don't tell you how to

use it or how to make it work for you. And you have like, you know, you have a lot of corn balls in it. You know what I'm saying? That don't, they're like, Oh yeah. Like just think of an elephant and it will appear in the room. And like, dude, it's not, you know what I mean? They don't give a realistic, uh, they don't give a realistic, they don't give a realistic representation of how it works and what it is and how to use it. So we have a lot of people who are skeptical because of that. And, you know, and then whenever they go out and they think about something for two days and it doesn't happen, they think it doesn't work. Right. You know what I mean? So I like the, the coming up with the character thing that you do, because that almost forces

the law of attraction into play. Yes. You know what I mean? Cause I do the same thing that you do because that almost forces the law of attraction into play yes you know what i mean because i do the same thing it's you know i had never thought about it like that i just think about it differently but it forces your life to create itself that way yeah you know like i almost want to do like some little fun instagram challenge where like like people like dress up and post a picture with a hashtag of whatever they want to be. We got to dress up and see ourselves. That's going to happen because I can see it now. When you talked about dressing up,

it made me think of a story about the guy that played Obi-Wan Kenobi from Star Wars. His name is Sir Alec Guinness. Obviously, when Star Wars came out, he was already pretty old. Well, when he was a younger man, had a lot of success, but was very spiritually restless, just like was not happy, he got a contract to play a priest. And he literally just put on the clothes of the priest. And in between takes, he was sitting, and a little kid from the area of Italy that they were in comes up and just talks to him real affectionately and shows him

a lot of admiration, and it really, like, this kid's, like, childlike love really, really, like, really impacted him, and he said all of a sudden he realized that that's what he wanted. He wanted to be Catholic. So, for him, that was that, like, all of a sudden, he realized that that's what he wanted. He wanted to be Catholic. So for him, that was that, like putting on the clothes. And then he joined the Catholic Church, and that was his spiritual awakening for him. But I just thought of that, like how powerful it is just putting clothes on, you know, and playing a role is pretty crazy. Dude, that's what you're doing, man. You're playing a fucking role.

Like, dude, your life is exactly what you believe you are. That's exactly what it is. Yeah. Exactly what you believe you are. You could say anything you could say, well, I don't believe on this and that I still have this shit life. No, dude, your, your life is showing me exactly what you believe you are. It just is. And I've learned to look at people and see that like they could say. They could say anything they want, but I can look at them and see their beliefs because of the life they've created. And that's reality.

You know what I mean? Certain people have certain beliefs because of certain things. They grew up a certain way. They had parents tell them this. They had teachers tell them this. They had this, this, this. And they might want other things,

but they don't believe they are other things and that's why it doesn't happen that's right yeah that's right dude you're making me think about when i got my place because this is really something i've never told anybody so i got a new place this past year and he's got a sick sick penthouse spot but this this place i had gone to look at it he's gonna have to fucking sell it soon though because i'm fucking gonna about to fire him so i went and looked at it a year prior and it was getting ready uh beef release but they were wanting like two grand more than what i was wanting to pay for it a month anyway so i fast forward a year and i'm thinking about this place like every fucking day yeah and i just so happened i never went downtown before this unless it was

like on a weekend or something, but that was hardly ever. And we just happened to be downtown for an athlete workout and it ended early. And I'm like, you know what, I'm going to go see if this place is available. It just got on the market like a week before. There was a couple that was scheduled to view it because they wanted it like an hour after I got there. And I'm like, well, they didn't sign paperwork, right? I'm like, well, hour after i got there and i'm like well they didn't sign paperwork right i'm like all right well let me go up there and see it so not only did i beat them but they were also running a special to where it was like two thousand dollars like it was like

right in my wheelhouse and i'm just like holy shit like well yeah it's sick too but that is awesome that's amazing dude that's how the fucking house is i live in dude that house i live in i used to drive up and down that street when i was 16 years old dude yeah when i was 15 16 years old i would drive up and down that street and be like fuck dude i'd like to live here one day like literally dude like i've been looking now i don't live in the exact house that i fucking thought i would live in because i thought i would live in the one up on the end but that motherfuckers lived there for like 25 years i don't think he's leaving but when that comes for sale you better believe he's fucking buying it but the point is is dude another thing like this goes in with the hip-hop shit like i always grew up seeing myself being a fucking

rapper like for real i was like dude i'm gonna be a fucking rapper you know this is gonna be it i can remember talking on a mic technically listen so my girlfriend when i was in high school i remember her like this is when this is like i graduated in like 97 so this is when like bad boy was at his fucking peak like you know it was uh you know diddy and fucking mace and like the whole family right and i'm like huge into that i love that whole thing. And dude, I'd be listening to Mase every fucking day in the car and his Harlem world album. And, uh, dude, I tell, I tell, uh, my girlfriend be like, yeah, dude, I'm gonna be a fucking rapper. And she'd be like, well, you better get fucking started. You know, these blah, blah, blah. And like, she would always like, not discourage me, but like kind of like, you can't do that. Right. And so I'm like, fuck, I guess I can't. And I like kind of like you can't do that right so i'm like fuck i guess i

can't and i kind of gave up on that dream but what's funny is that like literally 20 years later that i had visualized that my whole fucking life from when i was a little kid to when i was about 20 years old 20 years later now i go and i fucking speak. And I actually get paid more than what most rappers make to fucking speak in front of people. You see what I'm saying? Yes. So like I might not be rapping, but I'm literally doing almost the exact same thing. And I'm earning more money. And like, dude, these people don't realize like you, they don't pay attention.

You know, you might not get exactly what you think but you're gonna get fucking close if you pay attention you know what i mean and like dude i can think back to almost every area of my life dude the fucking cars i own the fucking place i live you know everything like it's just i'm just a total believer man like i just i think it's the biggest thing that people don't do this conversation went somewhere we were not expecting yeah I thought I think it's also interesting that if you look at Andy's posts his the way he writes it's very lyrical like even the way that things are her spaced out it's like yeah right I get told that a lot it's uh I get guys saying that all the time dude you're

spitting bars dude you're spitting bars yeah like know, and then I get the motherfuckers who cry cause I say the F word and it's like, dude, get the fuck off my page. Like I'm not your fucking guy. Like if you get offended by the word fuck, I am not your fucking guy. That's just the way it is. You know? But dude, I listen, I think all of that is amazing. I mean, dude, now you're 130 pounds overweight. Now you're doing Ironman. You're biking across the country. Tell people about that. Yeah.

So the Ironman is coming up in two and a half weeks. Yeah. And it's in New Zealand. That's going to be cool it is yeah oh i'm so excited yeah so i've been training really hard even though like i'm super slow um i want i also like like to tell people why i chose the rocket um because people just think of a rocket as something that's like fast and I chose the rocket as like my symbolism because to me like a rocket is like it starts off really really slow and at the beginning

it like doesn't even feel like it's going anywhere and um you're using all this force and it almost seems impossible but you know 2020, we know how rockets work. Oh, yeah, it starts off slow, then it gets fast. And if we just know that with anything we're doing and if we act like a rocket and whether it's a business, start off slow and push really, really, really hard. Yeah. Or fitness, too, man. Fitness. Yeah.

Pretty much everything. Yeah. It starts off just like a rocket. And I created this theory. I call it the law of 62. And I broke it down scientifically with my artists that I managed. And just like with a rocket, it's 62 miles to outer space. And when you get to outer space, it gets really easy,

less effort, fast speed. So I wanted to see if this proved true with my artist. So my first artist, Travis Porter, and my second artist, 2 Chainz, when did we get our first hit record? How many songs did we release? It was between 60 and 70

before we got our first top 10 record. That's crazy. Then I went back to how many times I ran before I was able to do my first marathon. Between 60 and 70 runs. The law of 62 is just a true thing in the world. And it happens a lot with YouTube content creators. 62 videos, about a year, that consistent. That's why I chose the Rocket.

Fuck, dude, I like that. Yeah, it's good. Dude, and I'm sitting here going through scenarios in my head. I'm like, it's actually applicable to things like YouTube. You're not going to be in business for 62 days and make a million dollars. No. But for certain things, make a million dollars. No. But for certain things, it works, right? Definitely.

Maybe it could be 62 weeks. Maybe it could be 62 months. 62 no's before yes. Yeah. I mean, dude, it's definitely, I get it. I like it. Yeah. So the Ironman-

I'm trying to think if that applies to, I'm thinking of the numbers of the successful podcasts. I think the podcasts, the ones that are successful power through for about seven months. I think that's the cutoff. Most podcasts don't get past six or seven months. So that'd be, yeah, if you went every week, that'd be, that'd be pretty close to, I'm bad at math. So, but yeah, the point is I, yeah law of 62 like it so i've been able to to overcome all my my food problems and like the the drama it's kind of like a docu drama like the oj simpson trials of dieting is my life um but when i learned that it's like when i'm going up just don't come back down and start over like i have to to keep going up without coming back down.

So I was finally able to master that. Ironman coming up. When I get done with the Ironman, um, in April, I'm going to start biking across the country, uh, with my best friend, Scott. And I want to find all the other second chance stories like mine, because I know a lot of people don't know how to document their stories like I do. And I know there's way better stories than mine that exist. So I'm going to bike across the country and do these motivational speaking rallies and these 5K, 10K runs as we're biking.

And like, I want Nike to get behind. Let me know when you come through the Midwest, bro. Can't wait. Yeah, for sure. Can't wait. Yeah, for sure. Can't wait. So after that, after we bike across the country, make the documentary, I'm doing this thing where I'm going to create a new American tradition that exists as long as this country is here.

I'm lighting a torch in New York on July 4th, and I'm going to have Americans come together to exercise to get this torch across the country. And it's going to happen every single year, bringing us together to exercise positivity. I think I'm going to call it a Unite the Dream tour. And every year on July 4th, there's's gonna be people in wheelchairs former presidents celebrities athletes i mean everybody's gonna carry this torch and we're gonna get it across the country from new york to california and there's gonna be the most amazing stories that are told out of it that's awesome dude so that's 2018 yeah in the life of charlie that's awesome that's awesome man that's awesome, man.

That's awesome. But I mean, aside from that, what are you going to do? No, dude, what's beautiful about this is that, you know, Charlie's a smart guy. Yeah. But because his intentions are pure for what he's trying to do, tell the stories, all that shit, there's going to be business opportunities that come along from this. Whatever, you know what I mean? How, whatever, when you do things for the right reasons to help people to spread the right, the right messages, there's always going to be opportunities. You know, Charlie's retired. He doesn't have to worry

about money, but if you decided you wanted to do something off of that, it's going to be there. You know what I mean? That's what people don't understand is like, when you try to like manipulate the whole process around how much money I'm going to make, you end up with a poison fucking model. You end up with something that's like, dude, that's why like even artists, like the best fucking rappers, the best artists, do they enjoy the money and the life?

Fuck yeah, they do. But the reality is, is dude, they're into the music if you like know them. They're into the fucking music. You know what I mean? Like Kendrick Lamar, for example. You could tell he cares about the music. He could care less about the sponsorship deals.

Right, right. And he's also, you know, making some of the best fucking money and the best music. That's right. You know, but that comes from a focus on the product. And like,

I don't know, man. It's frustrating for me because we i have so many people that are like what should i do like i had a guy message me last night he's like dude what should i do i've got you know he is i'm i want to be a surgeon and i want to help people i want to do this but i've got seven more years of school left and and before i make any money and i'm bro, seven years is nothing for if you truly want to fucking be a surgeon for the reasons that you say you want to be. It's nothing. You know what I mean? It's not about the money. And like when people are broke, it's hard to hear that message.

It's not about the money because you're like, fuck, dude, what am I going to eat next? But you should listen to people who are making good money and have made good money that when you focus on doing a great fucking job and producing a great product, impacting people, solving a problem in a great way, the money's always there. It's always there. And the intentions, you know, try hard to separate your intentions. Like, dude, it's always natural to have selfish intentions. Like, dude, nobody's going to have pure intentions. Like, like dude, nobody's going to have pure intentions. Like it's just a fucking impossible. It's human nature to be somewhat selfish. You know, like

that's okay. That doesn't mean you're fucking wrong, but try as hard as you can to remove your selfish intentions from the purity of your plan. And now you're going to have real purpose, you know, and if you have real purpose and you can, you can remove yourself as much as you can from the gain that you're going to get out of it. Your product is going to be that much better and people are going to resonate with that much more. You think I don't enjoy making money, changing people's lives and fucking helping people lose weight and fuck. Yeah, I love making money. Fucking love it. But when I'm sitting down thinking about first form and what I'm going to offer and this and that, and how I'm thinking 100%, how am I going to fucking help people get results? How am I going

to help people feel better? How am I going to help people change their lives? I'm not thinking about how am I going to sell them the shit so I can fucking make some money on the backend. That's what everybody fucks up, especially in our industry. They're like, dude, how are you building this amazing culture? Because I fucking care. I care more about the result than I do care about the money. I understand that if I produce the best result and I can separate my selfish feelings from, from that aspect of the business and do just the best I can for other people that the money will always be there, you know? And, and dude, it's, it's a hard thing to do when you're starting out and get it. But the quicker you can grasp that concept and put it in thing to do when you're starting out and get it.

But the quicker you can grasp that concept and put it in play, the quicker you're not going to have any worries about money. And it's okay to do both. In my life, I started off in hip-hop, and I was just like a consumer. Hip-hop is just about making money and entertaining people, and that was a chapter in my life. So it's okay to have those chapters as long as people are listening to what you just said and know that there is another chapter too. Right. You know, like, wow, like, okay, I've got to make money

to survive. I had to get out of my mom's basement and make a living and like be a man. And then it's like, okay. And that's why i like listening to you and learning the business knowledge and all those things and what you just said is so valuable for people because not many business people say that right dude well people try to go one or the other like i see a lot of people and i'm not going to name names who are quote-unquote gurus and try to pretend like they're fucking holier than thou and like you know all i want to do is impact people when i know the motherfuckers personally and guess what we talk about whenever we talk we talk about fucking money you know what i'm saying like it's okay to be about money just try to be about money less than

you are about impacting people you know what i mean uh that's i don't know that's for me that's what the key is and like dude i don't have any shame about the money I make because dude, when I look at like the transformations that we've provided and the lives that we've helped create and improve, I'm like, fuck dude. Yeah. I feel like I've earned the money more than anybody.

Yeah. You know what I mean? Like what's getting your life back worth? Yeah. I can tell you this, when I was 350 pounds what when you were 130 pounds overweight what would you have paid to fucking know for sure that you were going to be able to lose it oh my god i would have paid fucking every dollar i had and sold everything i had to know yeah i could do it yeah you know what i mean and it would have been worth it 100 yeah because money

didn't matter when that's right you felt like you're about to die that's right there's no point in living right I would trade it all that's right I would too and dude you don't have to trade all

that's the good thing but dude my point in saying that is dude we're helping people with something of real value that's right so I feel good like I

I know for sure the more money we make the fucking better job we're doing at changing people's lives and I feel good about that you know what I mean so like

and a lot of people feel bad about money. That's a whole nother thing that keeps you from getting it. Like they feel bad about it. They feel like, oh, they want, dude, in their heart, they're like, fuck, I like money. But out in public, they're saying shit like, well, all I want to do is impact people. Like I don't really care about the money.

And they're saying that. Dude, if you fucking say that and you don't mean it, you're never going to make any money. I still struggle with that like dude with with me retiring like i i don't have that much money right um you know it was like you know people look at hip-hop like oh this all this money i just live frugally dude they make a lot of money for a short period of time and with me retiring i was just like okay i've got, I've got a nice little saving. I had to scale back on my expenses.

But with me doing what I'm doing, I still get really, really stressed about money and have to be careful about that because it's what I'm thinking about. It's like even little things like coming here, it was like, oh, I got to buy the flight. Boom, boom. That's good though.

Every little thing. See, I'm the fucking opposite about that. You're just like, swipe, swipe. I'm terrible. I'm the worst fucking spender on the face of the earth. Oh. So, I'm working internally on not stressing about money. Because for the first time in my life, I'm not making money.

Right. So, I know it'll come. I know good things are going to come. But, you know, things are going to come. Um, but you know, it's, it's what you said, like,

like don't think about money negative. What you're doing right now is going to be so much bigger than what you've already done from a financial standpoint. It's just, you know, you might not have the plan exactly in place right now. And I'm sure you do, but let's just say you did it. It's dude impacting people on

a massive scale like that is where the opportunities are going to be anyway you know so yeah i mean just keep doing what you're doing and if nothing if nothing else all the all the motivational people are the motivational uh this is people people looking for motivational speakers will find you this has been one of my favorite shows we've done yeah no bullshit really no oh fuck yeah yeah that's awesome i've had the biggest fucking names that we say you can have thing so well because i mean you're an unusual guy like in a good way yeah interesting is what i was gonna say yeah like it's an interesting conversation and it's not the typical fucking oh i started this business and i made this and i do like dude we're talking about core beliefs here yeah like you know what I mean I resonate with like how you feel about things and

I like that because not many people totally grasp it like a lot of people will say they grasp it but when you're saying shit that I haven't even expressed about myself and I'm like that's exactly how I fucking think I know it's real you know what I mean and dude I dig that like I try to communicate that the best I can to people about how to think. And, but I think you're doing a better job, dude, than I am. Like you're saying, like what you said about creating a character and all that, like, that's how it is. I just didn't ever communicate it like that, you know? Cause it sounds at surface level, it sounds inauthentic. It sounds like I'm trying to manipulate how people perceive me, but that's not what it is. You're deciding on the inside who you are and then you're becoming that and you're free to make that choice. People just don't ever feel like they are because they feel like they

have to have external permission from whoever to make those decisions. And guess what? The one place you don't have to have anybody's permission is who the fuck you decide to be. You know what I mean? I like that. Yeah. I don't want to forget your social media. You're on Instagram as just at Charlie, right? At Charlie. C-H-A-R-L-I-E.

Yes. And then, guys, we're going to also post a couple links to your videos. I think your Nike athlete video and then your life story, athlete video, and then, uh, your life story. I think you gave me a link to your life. You guys need to be following this guy. Like, seriously. Um, I'm excited about what you got going on, man. And any way that we can help or help support it, or I can help support it. I'm definitely in on that. Like, dude, we're dude, helping people get those kinds of changes going because I've experienced them myself, dude, we're dude, helping people get those kinds of changes going because I've experienced them myself, dude, that's dude, that's my fucking passion.

You know what I'm saying? Like not just on this entrepreneur show, but in fitness as well. You know what I mean? Like it's, it's what matters to me more than anything. So like, dude, I'm totally down with however we can help with anything that you're doing. Thank you, man. Yeah. I'm sure.

I'm sure we'll be doing a lot. Yeah. I glad to have met you yeah definitely you guys make sure you're following them at charlie c-h-a-r-l-i-e on ig um check check out his youtubes i want to say one thing yeah um uh i um if there's like the, the reason why I'm ultimately doing this, or even, like, doing interviews is because when I was in a really, really, really bad state, I didn't feel like I had anybody I could personally talk to. And I've kind of, like, sacrificed a lot of my time. And I responded every email. Like, if somebody's in a rock bottom state, like I do encourage them to email me, like don't waste my time. But if you are in a rock bottom state,

like my email is ceocharlieatgmail.com. Email me. I like, I'm here to talk to people who are in that place because when I was there, like there was nobody like me. So I wanted to be that person for somebody else. There was there, like, there was nobody like me, so I wanted to be that person for somebody else. There was people like you,

but there are people that are like you aren't talking about it. That's the difference. You know, what you find when you're in those dark places, because you're in a mentally

negative place, you're beating the shit out of yourself every day. Yes. You're thinking like, dude, I'm the worst. Nobody's like me. Nobody understands it. mentally negative place you're beating the shit out of yourself every day yes you're you're thinking like dude i'm the worst nobody's like me nobody understands it i'm a piece of shit and you're telling yourself all this stuff that's true and the truth is is really dude you're just another human going through some shit like all of us and it's that fear of like on both sides like

the people who are going through it don't want to talk about it. And the people who have gone through it, don't talk about it enough. You know what I mean? So there's not enough of a bridge there to really feel like people have anybody. So I think that's fucking amazing that you're doing that, man, because I know people need it.

I, if I could, I would do that too. It would be impossible for me to do. I think I have a little bit extra time compared to you. I appreciate it, brother. Thanks for coming out here and being on the show, man. Yeah, man. Thank you for me to do. I think I have a little bit extra time compared to you. I appreciate it, brother. Thanks for coming out here and being on the show, man. Yeah, man.

Thank you for having me on. It was amazing to meet y'all. Yeah, likewise. All right, guys. If you enjoyed the show, if you liked the show, which I know you did, make sure you bring us a friend, all right? Talk to you guys next time. Outro Music