REAL AF with Andy Frisella - How to Increase Your Value Every Day, with Andy Frisella - MFCEO189

Episode Date: November 9, 2017

The most important thing you can do to achieve success is commit yourself to self-development. How many books have you read?  What have you taught yourself lately?  It is nobody's responsibility but yours to put good sh*t in your brain. There is no excuse you can make to not take your own improvement seriously.  In this episode, I tell you what has worked for me and what can work for you. 

What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys today is Thursday Thunder you know what that means I'm gonna bring the thunder that's what it means but before I bring the thunder I just want to bring the thunder. That's what it means. But before I bring the thunder, I just want to say thank you guys who are all participating in the 100 to zero hashtag movement. We've seen massive success with that so far. It's really cool. I've had a lot of people DM me saying, Hey, Andy, what is that? They go listen to the podcast. They come back and they say, Holy fuck, dude, that's awesome. I'm a part of that. And I think it's awesome what we're doing, guys, because we are standing up for the mentality that creates all the great things in the world. All right.

And I just want to say how much I appreciate you guys getting behind that hashtag, getting behind the movement, representing the movement. Now, guys, if you guys bought the shirt, if you've bought the 100 to 0 shirt, make sure you snap a pic and post it and tag me because I want to feature you guys in my stories, all right? So do that. I think it'd be really cool to see more of that. But all in all, dude, it's awesome. I love it. I think you guys are killing it and I'm appreciative. Today, I want to get into something that is extremely, extremely, extremely important. All right. Now, I just spoke with my whole entire company on Sunday and we do that once a month. And the reason we do it on Sunday is because we are open seven days a week and that's the only time we can get everybody in is together Sunday nights because we close earlier than normal. We talked a lot about core values. All right. We talked about what it meant to stand for core values, what it meant to live and breathe and practice core values and make them part of your character over time.

But what we also talked about was personal development. All right. The biggest thing that you can do for your success is to commit yourself to learning. All right. I have so many people DM me and so many people ask me and so many people email me questions. And one of the first things that I always respond back is to say, how many books have you read in the last year? The reason I ask that question is because I want to know what kind of person they are. Are they someone who is committed to learning, who is committed to getting better, or who is committed to improving their skill set on their own? Or are they someone wasting my time with a bullshit

question? So I'll ask them, how many books did you read? What books did you read? And if I don't get a fucking response instantly, I know they're full of shit. Okay. You guys have to understand it is nobody's job. It is nobody's obligation. It is nobody's job, it is nobody's obligation, it is nobody's responsibility but yours to put good shit in your brain. And in this day and age, with the availability of information, there is literally no excuse that you could make to not put good shit into your brain. And this is not occasionally, this is not scrolling through Facebook and see a good video. This is not just listening to a podcast or two. I'm talking about dedicating a specific amount of time or a specific task every single day to improve your skillset. What I do, and this is what I highly, and by the way, if I ever say what I do, that means I'm highly recommending it to you as well because it's worked well. All right. What I do is I've

committed myself to reading a minimum of 10 pages of a book per day. And I'll always, people say, whenever I say this, I say, they say, well, Andy, how do you know what books to read? Hey, read them all. When you buy a book that you like, or you find a book that you like, or you find a book that you're interested in, you go to Amazon to buy it and it says suggested underneath, get all those motherfuckers too. Okay. Because here's the reality. You might spend five, six, seven, 10 hours total reading that book. But if you pull one idea, one skill, one concept out of that book that you can apply to your life, that eight to 10, 12 hours spent was time well spent. You don't have to like the whole book. You don't have to understand the whole book. All you've got to do is understand

one thing out of the book. And every single one of you has the capacity to do that. I am a slow, terrible reader. And I'm not ashamed to say that. I'm saying that because I promise you the majority of you guys can read much better than I can and, and retain information much better than I can. I have to take notes. I have to, it takes me a long time to read 10 pages. I have to dedicate at least an hour of my day to that, but I'm committed to that. And because of that, over the last 16, 17 years, I've read 500 books. And I know there's people out there that tell you, Oh, don't read books. Well, that's fucking bullshit. Okay. I see people saying that on the internet and it makes me fucking cringe. You should absolutely, by the way, that's an ego driven thing. Don't read books. Be

like me. See how everything works and being able to do it. That's not how we all work. Okay. The reason I am where I am is because I've read so many fucking books that I've been able to pull an idea here or an idea there, or a concept here, a concept there or a skill over here, a skill over there. And over time, that's created a body of work that is very fucking effective. Okay? So anybody who tells you that reading is a waste of time, they're full of shit. It's a great use of your time. Take the time, make the commitment, do what you have to do and make a minimum amount per day, 10 pages, one hour of listening.

You know, things that you could quantify and track and put that into your power list, put that into your daily tasks, read 10 pages a day until that becomes a habit for 21 days, then take it off your list. You'll keep going. Guys, nobody can do personal development for you. And something like I read, I don't know how I'm sure on the stats and I'm going to make this up, but it was like mid 90% of adults never read another book after the day they graduate high school. Okay. Or college. I think it was high school or college. I can't remember the exact statistic, but here's the reality. If you've got 90 something percent, let's just say it's fuck. Let's say it's 70% that never fucking read another book. How much more skilled, how much more

prepared, how much better are you going to be than them by making a commitment to do the things that they aren't? It doesn't matter if you're the guy in the warehouse or you're the janitor or your middle management or you don't own the company. This is shit that will impact you and equate directly to your ability to bring value and help you make more money and be more successful and be more impactful. You would be silly not to make a commitment to personal development, guys. And so many of you guys, you know, you think that this shit is just easy and you're going to pick it up and you're going to learn it. And by watching a couple videos on the internet and YouTube, bullshit, man, you've got to fucking do it every day. I still do it every day.

And if I'm still doing it every day, why the fuck aren't you? Okay? I have a lot of young men who are very hard workers who work their asses off and women, men and women in our company. Okay. And you know what the difference is between the ones who fucking do great and the ones who fucking wash out and move on to another job and then another job and then another job. It is always personal development. Always. It always comes down to the guys who are committed and focused and take that shit serious. They get smarter, they get more skilled, they get better at their job, they

contribute more, they bring more value, they get promoted. It's very fucking simple. But so many of you are unwilling to do that and it blows my fucking mind. Make a commitment to this. And you know what? I want to say this too. You know, I'm sure a lot of you guys do this because you're consuming my podcast, which means you're success minded. But my podcast isn't enough. There's a lot of fucking shit out there that I'm not covering that you will need to know. You know, guys like Seth Godin, okay? Guys like Jeffrey Gittimer. Those guys write amazing practical books

that you can learn a fucking shitload. Tony Robbins. These guys are legendary, okay? You should be reading everything that you can about really anything. But you should also be putting those skills into play. Okay. And that's the, that's the difference. There is a lot of people out there that read, you know, we've got three things we're talking about here. We've got people that don't read,

they don't put in personal development time. We've got people who put in personal development time and then we've got people who put in personal development time and then take the shit that they learn and actually make it part of who the fuck they are. So you've got a, the guys who don't fucking do this personal development and they're usually, you know, $40,000 a year guys maybe at best in their careers and they live, you know, they might be happy. I'm sure they find shit that makes them happy and that's okay. You're not those people. And that's why you listen to this podcast. Second group, we've got guys who read and they find shit that makes them happy, that's okay. You're not those people, and that's why you listen to this podcast. Second group, we've got guys who read, and they learn a little bit, and they might put a little bit into play,

and those guys might end up making six figures because they are smarter than the other guys, and they are more skilled, and they have learned. Those guys might end up with some sort of six-figure career. Then you've got the guys who absorb all the fucking skills they can and then also make them part of who the fuck they are. are the guys that make high six-figure jobs seven-figure jobs become eight-figure guys and become extremely fucking crucial linchpins by the way that's a plug for Seth Godin's book linchpin in a in a company not all of you guys own a company not all of you guys were meant to own a company not all of you guys are going to own a company but all of you guys own a company. Not all of you guys were meant to own a company. Not all of you guys are going to own a company.

But all of you guys can provide and learn the skills and value that comes from those skills in your day-to-day career, which can build extreme value in you. So, guys, when you think about why you're not getting where you want to go, why you aren't doing the things you want to do, why you aren't making the money that you make. I promise you a big part of that is because you're not doing the personal development homework. That's it.

If you're doing that, you're making a commitment to that, you're doing it every fucking day, you will get better. And when you get better, you get paid more. When you get paid more, you're encouraged to do get better, you get paid more. When you get paid more, you're encouraged to do more of what got you paid more. So start the cycle. Push the fucking ball down the hill and let it get rolling. Read your 10 fucking pages, guys.

Do what you got to do because here's the deal. If you don't do it, somebody else is going to fucking do it. And they're going to be the person that you're working for.