REAL AF with Andy Frisella - How to Know When You've "Made" It, with Andy Frisella - MFCEO184

Episode Date: October 26, 2017

On your journey toward success in business in life, you're going to go through stages.  Sometimes you feel as if you've earned your swag, sometimes you will feel as if you don't know what the f*ck yo...u're doing. Regardless of how successful people feel, they do one thing that the rest of the world doesn't. In this episode, I tell you what that is, and how you can/should do it too.

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Starting point is 00:00:00 What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the motherfucking CEO guys today is Thursday thunder you know what that means but before we get into it we've got a little bit of housekeeping we have got a ton of testimonials sent in for the testimonial contest. I just want to say thank you guys. I appreciate it. We are going to close the contest out on October 31st. So if you haven't sent in your one minute video testimonial to testimonials at the MFCEO.com. That's testimonials at the MFCEO.com. Now is the time to do that. What we're looking for is a one minute video testimonial of how the content on the podcast has changed your life for the better, how it affects your perspective, how it's affected your results, what kind of progress you've seen.
Starting point is 00:01:11 And we need that in one minute video, an email, the video or the link to testimonials at the MFCEO.com. Again, October 31st is the deadline. Guys, I haven't said this in a while, but I want to bring it back up. You know, we don't charge for this. It's something we do for free. I dedicate a lot of time to it. And, uh, you know, Tyler and Vaughn and, and the guys involved in producing this, they don't work for free. So I do this because I want to make a difference. I do this because I care. I do this because I have a problem with the way that people are educated in our system here in the United States and, you know, probably all over the world to believe that they are special, that the world loves them, that they're destined to be, you know, successful and they don't have to do anything. And they're just special little snowflakes. And what happens is, is, you know, people grow up thinking this because this is what they hear. And this is what, what they teach at school. And they teach that everything
Starting point is 00:02:10 is fair and everything always works out. And then, you know, you get out of school, you get into the real world and the real world stomps on your fucking throat. And I see it all day long because I have employees that are of that age. A lot of them. I deal with a lot of young men and women who are brought up in this system. They come into the real world and quite honestly, they have no fucking clue by no fault of their own about what it really takes to be successful. And so the real education starts. And why I do this is because I want that education to start a little bit earlier. I want people to grasp the concepts of what it's going to take to be successful earlier than the first time they get stepped on when they're out in the real world.
Starting point is 00:02:55 Okay? That's why I do this. And in return for the thousands of hours that I've put out there, guys, I would ask that you refer a friend. If you have a like-minded friend, if you have somebody who you think would be down with this type of information, who would be affected positively by this type of information, all I ask is that you tell them about it. Send them a link, send them, tag them in a post, refer them to the podcast. This is a movement. This is something I'm trying to grow,
Starting point is 00:03:27 not for financial gain, but for the betterment of society. And that's also why I write children's books. A lot of people ask, Andy, why don't you write an adult book? I'll buy it, blah, blah, blah. Well, here's the deal. By the time you're reading in a quote unquote adult book, you've been ingrained with 20 years of bullshit. And my idea with the book for children initially came from my frustration of having to fly around the country and speak to people about the way things really are and then have them walk out the door and do the same fucking shit they were doing the day before that. I get tired of that. I don't like that. The biggest way you can repay me is by building something out of yourself. All right. So when we were flying back
Starting point is 00:04:16 from after my fucking 500 speaking engagement, where I was literally pissed off about how people, you know, get real happy and excited about it while you're speaking, but then they go out and don't do shit. The idea came to me that we needed to address the problem a little bit earlier. We needed to help parents who may not understand how to teach their children the proper values to be successful, we need to give them a tool. We need to create something for them so that they could start that process early. And I felt like that while it might be cool to write a New York Times bestseller, and it might be cool to work the book circuit, and it might be cool to say, hey, I wrote these books for adults, but the
Starting point is 00:05:02 reality is it's not going to make the difference that this is going to make. And that's why I do it. So guys, um, the Amazon, the, the books, uh, the Otis and Charlie's hardworking tail series books, we just launched the second book. It's available on Amazon. Um, it's called a play to win. And obviously, you know, you know the theme, but if you're a parent who has, you know, the desire for their kids to have a tremendous advantage over the other people that they're going to grow up with, this is a great place to start. If you're a parent who wants to teach their kids the right things, but isn't sure how to go about it, this is the tool for you. All right. That's why we wrote these. We wrote this with that thought in mind. We want to help you guys fix the problem before it becomes a fucking problem. So check it out. It's on Amazon right now. It's in pre-order stage right now. So they don't have the books. They aren't shipping, but if you order the book, it will ship as soon as possible. All right. With that being said, guys, you know, in the journey of becoming successful,
Starting point is 00:06:19 people have multiple stages that they go through. They have stages of uncertainty. They have stages of fear. They have stages of, you know, confidence. They have stages of their inflated ego where they think they're better than they are. They have stages where the world humbles them and they realize that they aren't as good as they thought they were. These are all things that we all go through. We all go through times like this, all of us, you know, and while you may be listening and you may
Starting point is 00:06:49 be in that phase of, I'm not sure what I'm doing, or I feel like a fraud, or I feel like I'm trying to figure it out and somebody else has the answer, realize that nobody has the fucking answer. Realize that all of us are in the same boat. All of us are uncertain. All of us really don't know what the fuck we're doing. The difference between people who are doing things and that appear to be successful and you, if you're feeling this way, is the fact that they execute and you're not, okay? I know some very successful business people who are not very smart. They're just not.
Starting point is 00:07:31 I was just talking about this with my brother this morning. I know many, many people who just aren't very smart, but what they do is they do the X's and O's. They take care of doing the things that need to be done. They make the calls. They make the emails. They take care of doing the things that need to be done. They make the calls. They make the emails. They show up. Okay. And a lot of you guys think there's some sort of magic to success because when you don't have success and you're in the beginning or you're in the first few years, you have this mentality that there's something that everybody else has that you don't.
Starting point is 00:08:04 And we all go through that phase. We all know what that feels like. We all know what it's like to be uncertain and to think that, you know, the other guy has this advantage that we don't have. The only advantage that the other guy has is that he's doing it and you're not. All right. And once you figure that out, things are going to start to happen. All right. And so we move into that middle phase where things are starting to happen. We're gaining some confidence. We're doing some good shit. We might be making some money. All right. And then we're actually taking real data and we're analyzing it and we're learning how to replicate and grow. All right. And we go through that phase
Starting point is 00:08:38 as well. And that might, that doesn't, you don't have to own a company to go through this. This can be you're in a company. All right. You figured out how to be valuable. You figured out have to own a company to go through this. This can be you're in a company, all right? You figured out how to be valuable. You figured out how to get a couple pay raises. You figured out how to get some promotions. And then you move into the third phase. And third phase is this. You think you're the shit.
Starting point is 00:08:58 You think you're irreplaceable. You think your company is the fucking best. You think you know everything, okay? And you do have some things to look at and say, yeah, I did that. Yeah, I grew that. Yeah, I got those raises. Yeah, I got those promotions. But here's the problem when you get to that mentality.
Starting point is 00:09:16 You stop learning, okay? This is the biggest problem that I see with business owners and people in general. They believe their own headlines. They see themselves as the superhero dude who's figured shit out and they don't continue to do the things that got them to that place in the first place. Okay. And what you have to realize, guys, is that in the big scheme of things, in the big end-all, be-all scheme of things,
Starting point is 00:09:50 you're not that fucking important. You're not that great. You're not the best. You, just like every other 7 billion people on this earth, are going to die. You're a speck of dust. I'm a speck of dust. We have to remember that, that no matter what we do, no matter what successes we have, no matter how much money we make, no matter how many people we help, no matter how big the impact, there's always more work to do. We can always get better. We can always do more. You can always reinvent yourself into a more effective and efficient being. But when you're sitting on your high horse and thinking you're the shit and thinking you're amazing and thinking you're
Starting point is 00:10:53 great, you are asking for the world to knock the shit out of you. You're asking the world to take away all your success. You are asking the world to humble you. Okay? Success to me, like I say many, many times, is about the pursuit of fulfillment of one's true potential. We're constantly progressing. We're constantly evolving. We're constantly learning new skills and making new connections with people. Our potential is always expanding. And that means it's literally impossible to fulfill our potential. So since we can't fulfill our potential, we have to dedicate it to the pursuit of fulfillment. And if you guys understand that and understand that you will never be as great as you possibly can be because you will constantly be measuring yourself on a moving
Starting point is 00:11:53 scale and you decide to dedicate yourself to a process that ultimately has no real end, now you have developed the mindset of a champion. Real champions on this earth, they may only have a dozen moments in their entire life where they sit back and observe their accomplishments and feel proud. They understand that the real pride that you're going to experience in your whole entire life is the internal commitment that you have made to be the best version of yourself.
Starting point is 00:12:33 We live in an era of instant gratification and internet champions. And this mindset that I'm talking about, guys, is so fucking rare because nobody is willing to commit to something that A, they don't understand and B, that they can't fucking win. You see people all the time, they're celebrating these minor successes. They're celebrating these little victories. They got a promotion. They got a pay raise. They hit X amount of dollars in sales. The company grew 20%. The company hit a million dollars in sales.
Starting point is 00:13:10 The company hit $10 million in sales. And what do you see? You see these people celebrating like they just conquered the fucking earth. They're going out. They're partying. They have this big celebration. They think they're going out they're partying they they have this big celebration they think they're awesome and they go on holding on to this little bitty victory that is very insignificant
Starting point is 00:13:32 as if it's going to carry them their entire lives and that's the problem guys that's where most people fail that's where most people fuck up. They don't understand that this journey never ends. They think that once they hit where their goal is, once they buy that car, once they buy that house, once they make X amount of money, once they hit X amount of sales, they think they've made it. They think that they can sit on the beach like a fucking Corona commercial, kick their feet up and celebrate their victory. And let me tell you something, guys, you just can't do it. That's the quickest way to get your ass beat that I can possibly think of. You're always going to have people chasing you. Success is a sliding scale.
Starting point is 00:14:27 You're always going to have competition that's working to take what you have and put it in their trophy case. You're never going to have this situation where you quote unquote made it. I think that's the biggest fallacy in the whole mentality of success that there is. There is no, I made it. There is no, I'm here. There is no arriving. I don't celebrate. People in my own office don't understand that concept. People in my own office, they celebrate shit and they understand that, you know, these things are significant. They can't understand why I don't celebrate. I don't celebrate because I don't consider myself successful. I know that our potential as a company and my potential as a human is not even fucking scratched.
Starting point is 00:15:28 I'm not sitting at the bar or having a dinner or having a party celebrating how great I am for building a company that's going to do $165 million this year from nothing. I don't think that's great. We should be doing $3 billion in sales right now. Okay. I don't look at the thousands of people that our company has helped and think, oh man, we're doing a really good job. I say, dude, why aren't we helping millions of fucking people? I see you guys celebrating for things that aren't worth celebrating. And you have to be very careful. Are you at the proper point where you should be celebrating?
Starting point is 00:16:12 Or are you hanging on to victories and thinking you're the greatest and thinking you're more significant than you are and more valuable than you are and you're losing your edge to someone else? Is someone else celebrating the same shit you're celebrating? Is your main competition going to be so happy that when they hit where you are, that they quit working? You better fucking hope they do if you're out celebrating, but I bet you they don't. There's that saying, and I don't know who said it, but you should work every day like somebody's working 24 hours a day to take it away from you. And that is one of the truest sayings of
Starting point is 00:16:53 success because there's somebody that is. There is a company out there that's trying to take what you built. There are people out there trying to take your fucking job. That's reality. We don't live in a situation or a society or an economy that allows for you to celebrate and be happy and think you're the greatest. If you're not working to get better on a daily basis, if you're not pursuing the fulfillment of your own true potential, you are losing. There is no maintaining. You can't stay where you are. You're either getting better or you're getting fucking passed by people who are. That's the reality of life. That's the reality of business. That's the reality of entrepreneurship. Every time you kick back and you think you're the greatest and you think you're the
Starting point is 00:17:43 shit and you think you're the best at what you do, there is somebody that's one inch behind you that gets better than you. That's the championship mentality. That's why somebody like Jerry Rice was the greatest receiver of all time in the NFL. You know why? Because he worked as if he was still trying to make the fucking team every day. And you'll notice that with any great champion. I could name them all. Michael Jordan, Kobe Bryant, whoever you want to name. Those guys weren't just champions. They weren't born that way. They worked harder than anybody else
Starting point is 00:18:28 when they won a NBA championship or they won a Super Bowl. Sure, they took one day to celebrate. And guess what they did the day after? They got to fucking work. And that's one of the biggest differences I see between champions, people who make a lot of money, people who are very successful, people who work their way up the corporate ladder, who create executive positions and make lots of money, people who
Starting point is 00:18:57 create amazing companies, people who are amazing athletes. That's the biggest difference I see between them and everybody else. They don't fucking hang on to celebrations. They don't let small victories carry them. They don't fall under the delusional mentality that small victories will carry them because they won't. And if you want to be the guy who's caught up on what they did 20 years ago in the homecoming football game and live your whole life drinking a fucking beer sitting on your cooler in your fucking driveway, that's fine. This shit here, this podcast here, this movement here is not for fucking you. We're for improving. We're for getting better. We're for celebrating for a minute
Starting point is 00:19:46 and then getting back to work. If you're down with that mentality, you will have no problem in life. But don't let your peers, don't let your friends, don't let your coworkers convince you that you should be celebrating this fucking huge celebration every time you get a little victory. I think that's the problem with the whole mentality of this society, whether it be fitness, whether it be business, whether it be anything. People did one fucking good thing, and they think they won. You didn't win. You didn't win. And for every minute that you think you won, you're getting your ass kicked. You just don't see it yet.
Starting point is 00:20:37 Stop thinking you're more significant than you are. Have the confidence. I'm not saying have no confidence. Have confidence to do your job. Have confidence that it can be done because I can promise you if you're listening to this, you have what it takes. I'm not saying that. What I'm saying is realize that A, you're going to die. B, you're insignificant. And C, if you want to continue to get better,
Starting point is 00:21:02 you better remember that shit. Celebrate little things temporarily, but don't let them fucking carry you to the land of wasted potential.

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