REAL AF with Andy Frisella - Impact Over Income ft. Navy SEAL J.P. Dinnell, with Andy Frisella - MFCEO190

Episode Date: November 14, 2017

J.P. Dinnell is a Navy SEAL, business consultant, and Jocko Willink's partner at Echelon Front. In one of the best podcasts we've ever done, he and I talk about his SEAL training, his experience fighting in the battle of Ramadi, and lessons he's learned in war that very much apply to achieving success in business and real life. This is a special podcast. If you don't come away amazed by the insight and motivated by the stories, there's something wrong with you.

what is up guys you're listening to the mfceo project i'm andy i'm your host and i am the motherfucking ceo as always i'm joined by my co-host the super annoying pastor of disaster what's up, my man? The reason, do you know why you're annoying? Because 30 seconds ago, he was talking shit on Texas football from eight feet away on the table. And it's real easy to talk shit when you're eight feet away from someone.

It's true. So just remember, I'm a violent human being. Your wingspan's not that long. No, but I can run really fucking fast. Yeah. Especially for a big guy. I wonder if you could outrun me. I bet you could.

I promise you I could, bro. No, I don't know. Oh, my God. I used to be cross country. Dude, cross country, that's not fast. I'm talking about- I'm lying anyway. Yeah, I was going to say.

Dude, I'm quick for a big dude. I'm quick for a regular dude. In fact We should just do a video Of me whooping your ass In a sprint I think that'd be a good video Alright

So Today Is Tuesday What? What? Why? You're a bitch He moves around a lot Yeah Anyway As you guys know Tyler is a bitch he moves around a lot yeah anyway as you guys know tyler is a bitch

we have a awesome show for you today uh today we were going to talk about things that revolve around leadership but we brought in a really special guest and you guys know that i don't have guests on very often um i really only like to have guests on that have good shit to say and that i know have the real experience to back it up and today is one of those days um we have a guy who who has done a lot not just in the leadership front but a lot for this country um he is a navy seal uh former navy seal i don't know how you say it is it former or current whatever once a seal always a seal type of thing sure all right we'll go with former that's our jp denell all right um he is involved in a lot of things uh he has his own companies consulting companies leadership companies he's involved in the muster with jocko willick uh

tell tell everybody about who you are and what you do man all right so first off thanks for having me on yeah showing the podcast it's uh truly an honor to be here i've been listening to you guys um it feels like for a long time because i started at number one and i've just been like wow in a panic mode trying to get caught up yeah um i will say that listening to your podcast at one and a half speed, if you thought the podcast was intense, put it at one and a half speed while you're trying to get caught up. And it's, yeah, I listened to you and Jocko's podcast at one and a half. Yeah. Awesome. Ready to go through a wall. Yeah. That's cool. Anyways, it's an honor to be here

for sure. Thank you very much. Um, so I'm originally from Sacramento, California, uh, born and raised, grew up in the same house that my dad grew up in. Went to the same high school that my dad went to, had some of the same teachers that my dad did. So that was pretty cool. You know, I grew up wanting to be a Navy SEAL. I used to play Navy SEALs. Like, that's what my brother and I did. You know, we would run around the neighborhoods and on the weekends we'd go to all the garage sales and try to find all the gear and the canteen belts yeah belts yeah camouflage clothes from all the vietnam vets

and yeah you know other kids were like like trading baseball cards and reading stats and everything like yeah i would my brother and i and my sister you know we'd make my sister play along with us yeah sorry we did that same shit too. We used to go to, we used to go to, there was a army surplus store in St. Louis here called uncle Sam's. And we used to go there and get shit to like do the same. We did exact same thing.

I think my parents would like avoid army surplus, Navy surpluses stores like in their routes. Because if we saw one, we would freak out if we didn't get to go there. Cause that's all we want to do. We want to be Navy SEALs. Yeah. I just want to be a commando ever since I was a young kid.

So Corey and I, that's my brothers, one of my best friends. We played Navy SEALs all the time. Yeah. And, you know, kids, like I was saying, were reading the baseball cards and all the other stuff. We were reading survival handbooks and manuals that we got from old vietnam vets and stuff like that you know learning how to build a ghillie suit you know i was in elementary school and i knew how to build a ghillie suit and how to every halloween you were you were a soldier yeah yeah how old are you i'm 34 you're 34 okay yeah so 34 so that's originally i grew up doing that right

yeah and then um you know as as most of us do, getting older in high school, I kind of lost sight of that. Yeah. I lost sight of that picture. And my dad, you know, I'm getting ready to graduate high school and he's a little frustrated with me. I got in a fight at a party and I broke this knuckle, these bones in my hand and my wrist. And he's kind of like, what are you going to do after you graduate? Right. And I knew for myself college wasn't the deal for me.

Right. You know, nothing obviously wrong with people that go to school. But for me, it's not for everybody. It just wasn't right. And I grew up my family. We didn't have a lot of money. You know, we had a great life. We enjoyed life, but we just didn't have a lot.

We didn't have any money. Right. Really. Right. My parents worked very, very, very hard. And I just it just wasn't something for me and so you know i sat around i was kind of thinking about it and i gave my dad the answer that i'm sure every dad's super thrilled to hear and i said you know what i think i want to be a whitewater rafting guide and live on the river well because that's what my best friend aaron was doing yeah and i'll do that sounds awesome

it does sound awesome. You're camping? Yeah. I'm sure he'd always tell you about the girls, too, that were on the rafts. The only bill you have is your cell phone bill? That sounds awesome. Yeah, yeah. And my dad's like, yeah, probably not.

What about joining the military? And I really hadn't thought of it for years, honestly. He's like, what about the Navy, like becoming a Navy SEAL? And I was like, Hmm, you know, cause my dad and my uncle Mike, uh, who's, you know, one of my, so he kind of rekindled that. Yeah. He rekindled it. So there was one time where my dad and my uncle Mike, uh, were training together cause they were actually going to try to join the military. They're going to get age waivers and they're going to go through buds and yeah seals yeah and i mean they're i remember them training to go to like get ready for buds and it was just one of the most awesome things as a kid right to see your dad and your uncle who are

who still are two of my heroes yeah like training to go be a you know navy seal and i was just enamored by that right and you know there was no war going on so there wasn't really a need so they they couldn't get the age waivers right um so i, so I just remember that. And I was like, Hmm, okay. So I go to work and I'm looking across the street while I'm sitting at the register. Cause I have a cast. So I can't make pizzas at the pizza joint that I'm working at. And there's a Navy recruiting office across the street. And I'm like, you know what? I'll go get some information, bring it back to my dad just to get them off my back. Yeah. Yeah. I've got other things to think about.

All right. Right. The high school graduation party out of the lake. That's really important. Right. Right. And, um, you know, so I'll walk in and this is before nine 11 and, um, this is, you know, may timeframe of 2011 and they're all trying to act hard and like bark at me, you know,

like typical recruiters like what are you doing in here you know and at the time like dude i'm 135 pounds with bleach blonde hair and puka shell necklaces right like they're like what is this kid doing i'm like yeah think about like what do you want kid i'm like well think about joining the navy and becoming a navy seal well they all started laughing at me oh I was like, okay. Yeah. You know, like instant, like, yeah. Instant fuel. Yeah. Absolutely. I'm like, thank you. Yes. And, uh, they said, well, I remember, um, he was a senior chief and he said, well, two things, kid. One, we can't do anything with that cast on your hand the navy's not going to touch you you can't

you know we're not going to do anything to the navy seal wannabe recruiter won't be here until thursday so if you want to come back in two days then we'll talk to you then oh man and i was like okay like the whole wannabe thing yeah yeah yeah yeah so i was like thank you very much appreciate it roger that i leave and i go back to work and I'm sitting there and I'm just like looking at the recruiting office and, you know, growing up, my parents instilled into us the, the mindset that you don't allow another human being to dictate what you can and can't do. You know, you guys all know that, you know what I mean? Dude, I'm just shaking my head in agreeance because like it's so rare.

You realize I deal with like literally hundreds of young people. And it's, I was instilled the same things from my dad. Yeah. But it's so rare to hear that from another human. Like I'm sitting here like, fuck yeah. You know what I mean? I know. I've listened to your podcast.

Like kudos to your dad. Yeah, I know. I know. And now I'm like, I've listened to your dad on the podcast and I'm like, dude, his dad and my dad just need to hang out. Yeah. Be world domination. Yeah, yeah, yeah.

Like, you know, my grandparents, both my, you know, my mom and my dad's dad, they were both, they both served in World War II. My dad's dad was on a destroyer in the Navy. My mom's dad was a pilot. My dad's dad was in World War Two as well. Yeah, yeah, I remember that. And, you know, my mom's dad was actually, you know, he's a pilot, and he actually flew as a part of the squadron that bombed Japan. Yeah, yeah. And he fought in the Korean War and fought in Vietnam as well. So I grew up listening to them tell stories,

you know, not too much, but just kind of guidance on the military. But that mindset, you know, my parents just instilled into us, you don't allow another human being to dictate what you can and can't do. Like if another person that's breathing oxygen is doing it, then I can absolutely do it as well. That's right. And so that was just a mindset, you know, that I had. And I know there's, you know, the people out there are going to be like, well, I mean, I could never be a power lifter. Okay. Yeah, I get it. Maybe my DNA. Yeah. that i had and i know there's you know the people out there are gonna be like well i mean i i could

never be a power lifter okay yeah i get it maybe my dna yeah i couldn't either however this is feasible there's a good hip-hop song about this exact topic just so i can flex my hip-hop muscles on people by notorious big called niggas bleed all right and if you haven't listened to it go fucking listen to it it's exactly what we're talking about right now. Okay. I'll listen to it. Vaughn thinks Notorious B.I.G. is MC Hammer. But now I know. Yeah. So anyway, I remember that mindset, and I remember my parents instilling that into us.

And I thought about all the stuff that I thought I knew about the SEAL teams and the research that we'd done and the videos that me and my brother had watched and documentaries we'd listened to. And I just made up my mind. I was like, I'm going to do this. Fuck. Yeah.

A hundred percent. And so I went home and my dad was like, Hey, how was work? Am I good? I'm like, Hey, I'm joining the Navy and I'm going to be a fucking seal.

I'll be a Navy seal. That's right. They won't do anything with this cast on my hand. You know, they, they said that the Navy won't do anything with this cast on my hand you know they they said that the navy won't do anything he goes cool go in the bathroom and start a warm bath and start soaking your arm and i'll be in there i'm like okay so i go do that he comes in about five minutes later with some tools from

the garage and he cut my cast off that's awesome you know so they're like ready to go right now yeah absolutely absolutely now i don't recommend doing that if you've had your cast on for 11 days yeah that was not a great idea you know uh but you know my dad did that for a reason uh just to say okay cool we're doing an obstacle done yeah crushed boom next what's next right and so i went back to the recruiting office two days later and then i walk in and they look at me they look at my hand without the cast and they're like Petty Officer Garrett's going to take care of you and I just started the process yeah I couldn't even grip a pen no I couldn't but they got it they got the point yeah yeah absolutely and um like I was honest I told the recruiter what was going on because he's like I was like hey as

long as we can wait to do the physical assessments like the best like I can't i can't even shake your hand right now yeah and so that summer i worked construction for my dad and what was awesome about it is my dad pushed my dad was prepping me for buds i didn't know it at the time he knew what he was doing yeah he was pushing me to my absolute physical and mental limits every single day yeah and you will do that in construction like like people don't realize that what what kind of construction do you do general construction yeah yeah and so we were doing a remodel on the house especially if you work for my dad you'll puke like yeah it's the summertime in sacramento yeah yeah you if you work at the pace my dad works i guarantee you will throw up bro that's funny when i was in high school that's that's what i did as i i worked

on concrete crew so i carried forms all day in the summertime yeah yeah the story gets better you'll laugh yeah i know you were concrete so um so in order for me to work like i couldn't grip a hammer i couldn't do anything right so we took my kickboxing hand wraps my dad had me in kickboxing since sixth grade and so we wrapped my hand nice and tight i grabbed the hammer he takes athletic tape and wraps it around the hammer and into my grip and that's how i held on to it and that's how i'd work for my dad right and that's just to strengthen my grip yeah and yeah was it painful absolutely it sucked you know but he was just pushing me to my limits and literally every day absolute physical and mental limits he was pushing me to my limits and literally every day, absolute physical and mental limits. He was pushing me to it.

Yeah, it was. It was awesome. It completely prepared me because my dad also knew that because he wanted to be a SEAL like he wanted to go. Right. Right. Right. So he had done his research also that most young guys don't make it through training. Right.

They just don't. And that's for that's for design. You're right. Yeah. make it through training right they just don't and that's for that's for design you're right yeah we don't want young immature kids with top secret clearances in charge of millions of dollars worth of gear traveling all over the world right doing stuff that's life-threatening as well like our training is extremely dangerous right there has to be a level not only a physical toughness but mental toughness and maturity as well absolutely 100 because your actions can get somebody killed exactly and so my dad knew that and so anyway so that's how i worked i did construction with my dad

that whole summer and then i went into boot camp on september 5th 2001 and then six days later 9 11 happened while i was in boot camp and um yeah so you know there's a lot of fear and uncertainty for sure right man i knew i was going to war yeah like i had no doubt that i was going to make it through buds and then now like you attack you're actually going to be you're actually going to be in battle like now i now i'm guaranteed to kill bad guys right like before i was like oh maybe yeah right now it's like yes i'm going to kill evil people you know because i grew up at with a very strong christ Christian family base. I know that there is evil, evil exists a hundred percent. Yeah.

And when you, and no matter how much the world tries to tell us, it doesn't. And how much they try to put in, you know, like we talked about yesterday, the idealism mentality, the reality is the only reason people get to dream that there's idealism out there is because motherfuckers like you kill all the motherfuckers that would kill them. And that's the truth it's true so dude they're absolutely i mean bro you're not gonna find anybody that resonates with that more than me i get it oh i know yeah and um and i think most of our audience does too yeah yeah you don't gotta apologize for that mentality but that's the thing and like you i'll never apologize for that mentality right

because i know and i've yeah and we can talk about this more at another time or, you know, later on this episode, but the evil, I mean, just, there's no denying it. I don't ever, I will never apologize. Well, not many people have fucking seen it, dude. Cause I've seen it. That's right. Exactly. And so, but that, yeah, that's a little bit about myself. So dude, how did, so, so from Sacramento, California, where are you at now? Uh, we're in North Mississippi, a little town called South Haven okay that's where i met my wife when i was in the teams i was at a training command and i was going out to that uh city every other month two weeks at a time and you know i met i met my wife amanda out there and we're doing the long distance dating thing back and forth and she had a son and um you know awesome i call him my bonus boy yeah yeah yeah like he's not my stepson he's

my bonus boy yeah i got it he's great he's he's my that's good man and um you know so amanda and and uh our boy was supposed to move out to san diego and i was super fired up about that i'm like yeah you know like i might get out my stand who knows but they're coming you know we're getting married um you know and then she's pregnant pregnant with twins and when she found out she Like I might get out, might stand, who knows, but they're coming. We're getting married. And then she's pregnant, pregnant with twins. And when she found out she was pregnant with twins, she's like, nope, I ain't leaving mama. And I'm like, I was pissed at the time, but it makes sense. She's a small town Mississippi girl. You know what I mean?

And then all of a sudden taking her and our boy to San Diego. Are you kidding me? Right. No. Culture shock. Right. Not going to happen. Yeah.

It just, it wouldn't have been fair. That would have been super selfish on my, on my part. And things were kind of changing overseas. Things were political under our last presidential, um, you know, administration. Right. I got it. Yeah. And, um, so, you know, at the time I was just like, you know what?

I need to be there for my family yeah and that was the next best thing for me to do and that was a hard transition and we'll talk about that yeah so so before because i dude i've like it's weird because i always tell people and a lot of people say this shit like but it's the truth when it comes to me like if I hadn't become an entrepreneur I would have joined the military it's something I resonate with and I like I so but you we talked about this before the show and the funny thing is is that you're like well you kind of felt the opposite you're like dude if I wasn't a Navy SEAL I want to be a business guy yeah and like it's funny because we lived the parallel things, you know what I mean?

But, but, uh, the principles of success are so similar and we'll get into that in a minute. And I have tons of questions cause I want to ask you like the little kid in me wants to know about bud school and all this shit, you know? Cause like I always wondered,

but, uh, um, you're involved with the muster with Jocko. Okay. And a lot of the guys that listen to my podcast, we have a lot of crossover because our pod, our messages are very similar, just in different ways. Tell people what you do with the muster and, and, and explain what the initiative is there.

Okay. So Jocko Willink and Leif Babin were two officers that I served under in the SEAL teams, right? So they got out. We all got out. I was doing sales at a financial company and then they started their company echelon front leadership and management consulting company. And they were giving combat leadership briefs, workshops, seminars, long-term programs with companies all throughout the United States and the world. Then they wrote their book called extreme ownership, how you amazing book. Yeah, it's, it's really, yeah. Yeah. So when their book came out, I remember I got it

and I had read it like three times before I even became a part of their team, you know, it's underlined and highlighted dog ear and all that. And, um, you know, they were getting bigger and bigger and busier and busier and they're actually turning down gigs. Right. Cause I just couldn't do them. Right. And they knew I was doing stuff with my company. I left the financial company, started my own company, never settled consulting. And I was just doing like team building events and working with management and leadership and teaching shooting and, you know, just doing whatever I could to pay the bills. Right. Right. Try to figure out my thing. Right. And you know, Jocko and I are very close. We always have stayed in touch over the years and he's like, Hey man, just want to

let you know. Um, I think we're getting to the point where we're going to need to bring on other guys. Um, so I don't know if you're interested or not, but we have this event in San Diego. If you want to come out, it's called the muster. It's a two day leadership thing that we have going on. You know, if you can make your way out there, let me know. Right. And it's funny because at the time, as you've experienced before in business, there was a nice little lull and we had nothing going on, which means we had no money in our account and we were racking up a lot of debt very quickly. Right. And I had a potential gig overseas at $1,000 a day for 70 days. For us, that was life-changing. And I was like, cool.

And then Jocko literally calls that same day. And I'm like, where it was like, he's like, you know, I can't guarantee anything. If you can make your way out here, cool. If you like what we're doing, we'll talk about the future. You know, it might be one gig or it could be 52 gigs next year. I'm not sure. And I'm like, all right, well, this is definitely going to be a big, big leap of faith. You know, I trust in God and I know his guidance is, has always been correct.

And so I, I call Amanda and I'm like, Hey, here's the deal. And she knew about that thousand dollar day gig like we needed that yeah right bad we just needed a thousand dollars yeah right right times 70 yeah right and um and i was like but jacqueline life and she goes you know the answer yeah she goes jacqueline life will never ever steer you in the wrong direction those are the only two people out there probably. Not only that, with the mentality that they have, they're never going to fucking fail. Exactly. And that was the other thing, you know?

And she's like, you need to go to San Diego. Yeah. That's awesome. And we're broke. Yeah. Like trying to figure out, okay, how do I make my way to San Diego? Yeah. Dude, but that's the kind of people, and I'm just going to go off a little bit on this

right now because I've experienced this recently with some people that I'm close with. Dude, you have to, when you're making decisions about your life and you're at that pivot point, you've got to be able to paint the picture for yourself and see. And dude, you know, it would have been real easy for you to say yes to that 70 grand and be on a totally different path than you are now. You know what I mean? But I bet you would tell everybody listening that you're on a much better path now because you didn't take the easy thing. You know what I mean? 100%. Right.

I actually get kind of sick to my stomach sometimes when I think about, man, if I would have done that, dude, because even, cause I told you, I got a story like that too, man. I potentially have this gig and Jocko said, Hey man,

he's like, I'm never going to do anything to take money out of your pocket. You've got to provide for your family. But the key word he said is like, you know, hopefully we can link up back again in the future and make something happen. And I was like, man,

I'm not letting this slip away. Right. And so I was headed out to Texas to teach shooting for my buddy with his, his company. And it was right around that time. And it was actually, I was going to be teaching during those two days of the muster. And I called him, it's my buddy, Steve with gray Fox industry. He's an awesome, awesome dude, right? He's always been one of those true buddies of mine as well. I'm like, Hey Steve, I have this opportunity to go work with Jocko and Leif in San Diego for some potential stuff in the future. But those are the days I'm going to be supposed to be teaching your classes. And he goes, I can get a replacement. You need to be there. I'm like, are you sure? He goes, yeah. He's like, dude, I would never want you not to go do that. I'm like, are you sure? He goes, yeah. He's like, dude, I would never want you not to go do that. I'm like, cool. So I go out to Texas and I teach for a couple of days.

Right. And then I go from there to, to San Diego. Right. And from Dallas to San Diego, the flights were much cheaper and I had enough points to cover my trip out there and back with Southwest. Yeah. And, um, so make aware out there. And it was funny, like we laugh about it now because when I first showed up to volunteer and help out, like I'm meeting Jamie, who's our director of operations and all the other volunteers. And I see Jocko and Leif, you know, and, uh, I'm helping get stuff set up. I'm like, Oh, what's all this stuff for? And they're like, Oh, these are the welcome bags for, you know, the attendees. And I'm like, cool cool they have like warrior bars and like from on it and all these are like like really good products and stuff like oh that's cool i'm like are we able

to have something like yeah you can take some take whatever you want that's extra i'm like cool i'm like cool there's breakfast lunch and dinner for all three you know i'm literally taking like yeah granola yeah like nuts and stuff for like to eat while i'm there yeah um because just i didn't have the money yeah i didn't have the money at the time right and um the muster you know it's it's a two day leadership event that's just super intensive it's just we it's real we we talk about the lessons that we learned in ramadi the battle of ramadi of 2006 we talk about what we did as task unit bruiser from seal team three um the the soldiers and marines that we worked with the i mean it's just it's an in-depth no bullshit leadership seminar it's not like jaco and those guys saying hey if you're looking to come build vision boards

this isn't the place right it's practical we're giving yeah there are no theories right it's all practical and that shit has its place i mean i get it but like yeah because i talk about it too but there's there's a difference between framing and then executing well yeah absolutely and they know that there's a place for that obviously and there's no thing nothing bad if you have a vision but i've had them over the years you know what i mean yeah but that's not what we bring to the table no i get it yeah it's practical the seal teams know how to execute take action how to dominate yeah that's what we're going to bring to the table you know the lessons that we learned in combat how you can apply those lessons to your personal and professional lives to win so dude let's talk about this let's talk about this

because i'm dying to get into this a little bit bud school all right okay you show up how old are you you're young you're 18 18 19 okay yeah dude like all right so you watch all these fucking movies you know g.i.jane and like all these the you know the movies about yeah you know they all have their versions of bud schools what's it really like dude like is it is it as hard as people say it is or like what like like what's it like okay like were you fucking scared the first day you show up you're like nervous i mean well yeah i would be nervous yeah everybody's nervous uh but i was confident in my abilities like and i knew and i was i was so proud to be there yeah that's the thing is because a lot of guys can't even get

to buds right right get selected do you know pass the screen test so just the fact that i was there i was all physical testing to get in physical and a little bit of mental okay right all right um and so the thing with buds and we can talk about buds and everything else like that but i honestly i'm not going to waste the time on the podcast because here's the thing everything you hear about buds is true you're cold you're wet you're tired you're miserable yes it is the hardest military training in the world so what yeah it goes on the evolutions will end you know and getting through buds was all about your mindset you know you just have to change your mindset i remember sitting on the beach looking down at the coronado condos dude i fucking stayed there and watched these motherfuckers train yeah and i'm just like like i'm like i felt like such a pussy staying at the fucking coronado because dude the coronado is like the nicest hotel

in san diego yeah and it's right there next to bud school and like i was out there just like two years ago and i remember i was getting tattooed because my guy he cut like we do private sessions and i'm getting tattooed for like three or four days and like i'm like fuck i'm getting tired of this and i look out on the fucking beach and i see these motherfuckers in the water and it's cold yeah and i'm like damn i'm a pussy like i felt like such a pussy like watching those guys train and then you know feeling bad about my tattoo hurting you know what i mean it's just but here's the thing it's just a mindset. And that's,

yeah, that's what I talk to tell people is like, yeah, yeah. Buds sucks. Absolutely. But here's, here's the thing.

Buds is an absolute joke compared to actual combat. Yeah. So when people only talk about buds, if that's all they have to talk about, yeah, they don't even know. I got it. You know what I mean? Like I'm just saying yeah like there's some good guys out there yeah but if their story is only

about buzz yeah you know yeah like buzz is nothing compared to combat yeah i'm telling you right now it's a joke compared to combat you know um and buzz is it's a selection program that's all it is so dude it's just mentally weeding you out. So, you know, those condos right next to the hotel Dell that you stayed at. Yeah. Back then I was told that they start for $5 million a piece. Right. So my mindset going through Bud's was, Hey, guess what?

I have the same view that they do. Cause our barracks are right there on the beach. I have the same ocean, the same beach, the same view. Yeah. And I'm getting paid to stay there yeah so going through buds i just changed my mindset yeah instead of saying we have to go for a four mile timed run we get to go for a four mile time drum that's right i'm getting paid to work out that's what that's right mindset and that's the fucking difference between people

who make it through and people who don't i would would imagine, correct me if I'm wrong. No, a hundred percent. Yeah. Because I've had absolute physical studs that show up to buds that were in the junior Olympics that are the first ones to quit. It's amazing what perspective does. Yep. Division one collegiate athletes quitting the first week. Right. And you know, all it is is just a mindset. So I changed my mindset. Whereas I get to do this instead of saying I have to do this instead of saying I have to do this. I mean, if you just change that mindset for anything in life, it makes the difference. Here's the other thing when we're sitting in the water, all cold, wet, tired, and you know, just miserable, shaking, look down the beach. There are kids that are playing in that

same ocean all day long that you can't get out. right why yeah because their mindset they're having fun right and so that's what i did in buds i had fun with that's awesome dude and here's the other like a little insight what do most college teams and professional teams do after a really hard workout they take an ice bath yeah so you're recovering in the ocean exactly people don't realize that people don't people don't realize that the ocean at fucking in san diego california if you've never been there you don't get in the fucking ocean like like you go kids do but normal sane adults don't fucking get in no like you're you know you're just drinking your 12 dollar beer on the fucking beach exactly you know and here's the other thing is fatigue makes cowards of us all.

Right. So when did they always make us go get wet and sandy, you know, during regular evolutions. Right. But when did they always go make us for the most part, just sit in the surf zone after a really hard evolution. Yeah.

And of course they're not telling you that that's for recovery. Right. You're going out there telling you is for punishment. They weed you out. They call it surf torture. Yeah. surf torture yeah so like who's like oh this is going to be awesome because you're being told that it's surf torture we're torturing you right right right when in reality it's helping you recover they did not make us do that people's bodies physically could not go through all the physical work that we do through buzz without sitting in that cold water i love it dude and so it's just changing your mindset.

And I remember when that clicked for me, I was like, Oh, this is awesome. Yeah. This is fun. Yeah. I made it a game. So, you know, I made it through buds and then you go through SQT, which is seal qualification training. Right.

And yeah, but buzz is legit. You know, hell week is five and a half days straight. No sleep. Yeah. All physical activities. Yeah. You know, you have people quitting left and right. And I mean, well, I'm, I'm, there's no might. I mean, I know I'm slightly

sadistic when it comes to stuff like this. Like I thrive off of people quitting around me. I do too. I mean, I love it. I absolutely love it. And yeah, Hey, you may be a great person. I get this. I get this. You're, you're programmed to operate from the dark side, just like I am. I get it. Like get it like so totally totally understand that that mentality i mean i just love that and yeah you know and um inside you know i wasn't a great athlete you know i just was in the very middle of the pack i will say i was blessed to be a very good and strong swimmer yeah um so on the days that we swam and buzz two mile ocean water swim open open ocean water swims. I'd usually always come in at like first, second or third swim

partner. So I had more time to recover and lay around. Yeah. So I was just I was lucky. I was a really strong swimmer. I wasn't the fastest. I wasn't the strongest. I'm just really good at suffering. Yeah, I can do that. I go somewhere else mentally. And I enjoy that. Yeah. I've heard wasn't the fastest i wasn't the strongest i'm just really good at suffering yeah i can just yeah i go somewhere else mentally and i enjoy that yeah i've heard you guys talk about this before like i thrive off of doing stuff that people complain about yeah you don't like to go work out legs yeah i want to go work out legs now yeah like you don't like to do sprints well guess what now we're gonna do sprints yeah sounds like that too sounds butt wired like i'm a little similar and i'm not as sadistic as you but yeah like on the days that i don't want to train

i tell any of this all the time like i'll go purposely train legs because i know i'll get the most out of that workout versus going doing like dude it goes back to our test days podcast you know you look at everything as a test when you know when you're when you're when you're feeling like you're not sure about your abilities or what you should do then you should go fucking do that thing right now just like the jaco says like don't think about it just act yeah like yeah why why why do you have to think about it right so just go act out of discipline yeah right so i'd love to flesh out the details and wait more and that people understand that discipline is a skill that you can add to by doing exactly what you just said.

I talked about this Sunday at the meeting. Discipline is a muscle. And to get discipline, you've got to do things that require discipline. And that means whenever you feel like, hey, I'm laying on the couch at the end of the day and I worked all day at your pussified job and you're feeling lazy and you don't want to go lift because you're being a bitch. Guess what? You should get up and go fucking lift and i say that because a year and a half ago i was 330 fucking pounds and just as big of a bitch as you probably are right now so the way i've built my discipline back up is by catching myself in those moments and saying dude you're being a pussy it's time to go

and get up and go yeah you know no you said uh, you would lock in and you go somewhere mentally, you go, you know, choose your place. So what is that for you? Like we're talking about mental toughness. You said you'd go somewhere. I just wouldn't allow that pain and discomfort to be real. I just would lock it out. Like I would just think about like my brother and my sister and my, my, my parents, like just not letting them down. You know what I mean? Like my uncles and aunts that I looked up to that, I mean, and our nation had been attacked. I knew there was service members that had been killed overseas fighting terrorists.

And what am I going to do? Be complaining about some stupid discomfort and like false thing that's in my mind that I'm allowing to be there. No. And so I would just shut it off. Okay. I'm claustrophobic and I have a huge fear of drowning. Yeah. Go to buds and be a Navy SEAL. That's a legit idea. Yeah. Yeah. And people are like, wait, what do you, how, how did you even make that happen? Well, because I realized that that fear of drowning and me being claustrophobic was something that i brought on to myself and yes it's legit i still like if i'm at a party with friends and we're in the pool and people start roughhousing i get out like i'm not comfortable because i don't want one of my buddies coming up behind me and putting his arm around my neck and

i'm gonna be like cool well guess what now you're going to the bottom of the pool i'm gonna drown you yeah just because that's my reaction right right'm not comfortable with that. I don't like it at all. But yet in buds, they have this little thing called drown proofing where they tie your hands behind your back and tie your feet together and black out a mask and put it on you. And you have to do all this stuff. And you know, you're doing stuff on breath holds and yes, absolutely terrifying for somebody who's claustrophobic and have fear of drowning. However, I was not going to allow that fear to take away from what I wanted to accomplish. I wanted to be a Navy SEAL. I wanted to go overseas and kill terrorists. So that's exactly what I was going to do. So I just had to get past that little discomfort and uneasiness. So dude, so first of all, I think it's awesome. This is awesome shit because the mentality that it takes to be successful in anything is very similar to it. It's exactly similar. It's exactly the same as what you're saying, you know, what it took for you to overcome

those things that you weren't comfortable with. You know, sometimes when we deal with people, especially in business world, and they think about success and they think about building a company and you think about guys, this is all easy shit. It's about taking control of your fucking mind and building some discipline. Yeah, exactly. And it's taking control of your mind, discipline and taking action, right? Just doing it. And you say, you say this all the time. And I tell people all the time, Hey, success isn't a financial thing. Do you think I was really wealthy in the military? No, it's not. It's not a financial thing. No, but guess what? Do you think I was successful? I feel that I was successful. You were. No, dude.

So that's the thing. That's why we always say in the podcast, it's not, when I say success, because of the way I present myself and I show the financial success, people think I'm talking about money and I'm not, I'm talking about whatever it is you're trying to accomplish. You know, you're trying to be the best video game fucking player in the world. That's successful. Yeah. But the principles of being successful, no matter where fitness, you know, the military business, video gaming, whatever, they're the same absolutely you know and uh dude most people can't master their mind in a way like like and that's what i respect and i love about guys

who have become seals and and when i talked to them i met a number of them uh their ability to take control of of their mind and change perspective so that they can operate in a functional way you know what i mean it's really really cool um dude let's talk about so you're 18 years old you made it through budge you go through you become a seal yep all right you know you're going to war yeah all right so tell me about that like you're like you're your first like mission where you had to like really do something like you had to shoot at people and shit. So I, uh, you know, so I make it through SQT and our SQT instructor, some of them had just been coming back from Afghanistan and Iraq. Like they're, you know, so they're actually like, instead of like the other instructors that have been like, Hey, this is what we did in training. You know, like the guys that are come back from like actual war. I mean, dude, is it

okay for me to ask that? Because like I talk, I have friends, this is like, you know, it's a taboo thing. Like people don't like, you talk to some guys in the military and they, most guys, they don't talk about like actual shit that happened. And, and, and I'm always curious, but I'm afraid to ask, but I'm just going to talk about it yeah i have no problem yeah yeah so my first deployment we were doing psd right well so we were training to do the typical navy seal mission right the capture kill mission like super cool sneaking at night yeah you know blow open the front door go get them if we you know if they have a weapon shoot them in the face yeah cool stuff right yeah and then like we're getting close to deploying and it's like oh hey guess what you guys are taking over the PSD mission, which is personal security detail. Okay. We're babysitting of adults, right? So we're in charge of keeping the top, you know,

six, seven dignitaries safe in Iraq with working with the army and the Marine Corps, like during the, the election timeframe. Was that the cool typical Navy SEAL job that we want to do? Nope. But you know what? It was our job and we did our job to the absolute best of our ability. Right. So we come back from that deployment and guys are happy because, Hey, nothing happened. No major incidents has happened. Uh, but the, then the insurgency started to rise, right. And things were getting bad, the Blackwater ambush and just different stuff like that. Um, you're getting some some you're getting some real pushback yeah so right well the thing is that these other these little street punks and thugs and saddam's little guys

that we're dealing with started to get some leadership right the leadership whether it's a good or bad organization makes a difference yeah now they had some funding some organization and one of my buds instructors instructor instructor young, great guy, loved him. Awesome instructor became buddies with him. He was, you know, he, he gets out and he goes in contracts and he was a part of that Blackwater ambush. And I remember hearing about the fact that he was lit on fire and hung from a bridge. Holy shit. After they ambushed them. Yeah. Look up the Blackwater ambush. I mean, it's, this is one of your instructors yeah i knew him right so i remember hearing that that happened and i was like just furious right yeah and we just knew things were getting worse overseas right and that's when jaco came into the picture for our

task unit new change of leadership and he brought on this mindset of just training for war you know to win the fight and just that's what we were doing right we were going to war we knew it and i remember we get over to ramadi it's 2006 and we're doing our first like well let me back up a little bit so we get to ramadi and i remember like one of the higher ups wait so so just to clarify your first tour on the on the personal security detail was in iraq and then you came back then i come back okay and then you went back so when you come back you're like you're probably thinking like hey that's no big deal well yeah we're like oh that was cool you know right we were gone for six months but now all this shit starts happening and you're like

all right yeah well we just it was something different you know right news gonna be different and that's when you know we're going through the workup and they're like hey we need guys to go to sniper school before i could even raise my hand they're like danelle you're going i'm like yes yeah right so i went through sniper school i was one of our snipers in our task unit in our in my platoon and um so we make it through that workup we do really well we absolutely crush it because of our just mindset of just taking ownership and just all the stuff that jocko brought to the table And so we get overseas and I remember one of the higher up, higher up SEAL officers is like, Hey guys, you know, we don't know what the deployment is going to be like. You might not ever fire your gun, but you know, that's, you know, we're here to,

you know, do whatever we need to do work wise. And guys are like, all right. Yeah. Roger that. Whatever. Right. That night night our base got attacked and every team guy was up on the rooftop of the the buildings that we stayed in in a gunfight holy shit and i right after they tell you like hey the same day he's like you might not ever touch your gun right and guys are like shooting their whole load out that they had up on a holy fuck it's in the middle of the night guys Guys were like, literally, we're all online on this, on the rooftop. And I remember, I mean, because we hear that the base is being attacked, right? And I was just getting ready to go to bed.

And so I have my little like silky runny shorts on, right? The Derek White-ish shorts. Yeah, exactly. Yeah. So I have my little silky. I'll get you a pair when you're here. Okay. Yeah.

I love that you guys have those. Yeah. I think that's so legit. Yeah. Yeah. So I have my little, I'll get you a pair when you're here. Okay. Yeah. Yeah. I love that you guys have those. Yeah. I think that's so legit. Yeah. Yeah. So, um, we, so I have those on, I throw my, my boots on, right. I throw my desert, uh, um, so you run up on the fucking rooftop and your underwear and your fucking boots.

They're not underwear. They're running shorter than underwear. Yeah. Shorter than underwear. That is awesome. So yeah. So I have that on my boots i put my body armor on helmet with night vision and run up there with my gun that's fucking awesome like

you look around and guys are like in flip-flops and shorts like carrying their body armor in one arm like done in the other yeah and we're just getting after it and i remember um my buddy comes up to the left side of me i didn't realize that he was that close to me right and he has a machine gun and he opens up and all that linking and brass just hits my whole left side and you're burning up like no clothes hot yeah right and like it's getting in my body armor i'm like oh like it's burning me you're doing the fucking wiggle dance left leg was bleeding man because that that link was hitting me so hard and so fast just cut oh so he was right on you yeah yeah jackass yeah i'm guessing you weren't exactly tan either at this point right so you got these white pasty legs

oh dude i'm irish and scottish i don't tan anyways you would fucking ask a question like that like that's kind of that's no absolutely what's the same thing to do with fucking machine gun fight bro you stick out do you not i'm glad he said that and I didn't. Oh, my God. Everybody go comment on Tyler's page about this. Jesus. Anyway. Anyway, so.

Don't mind him. No, it's awesome. But, yeah, and so that was our first night, right? Yeah. And then so we find out, you know, that we're going to be headed over to the eastern side of the Malab district. So it happened so fast, you didn't have time to think about it it wasn't like we're going on this mission and i gotta like there was like snap and then you're fucking going yeah guys are grabbing what they but that's a different that's a different thing than like somebody who has to go there and then you're going on a mission you know there's going to be shit and you have time

to think about it it's kind of like baptism by fire it's probably a good thing for you no it was awesome yeah it was great yeah and the really cool part about it is like i remember afterwards everyone's like just like smiling and just high-fiving each other yeah and we like they just shot off a fucking awesome firework show like fuck that was awesome it was like nobody thought we didn't have to think about what we were doing yeah we reacted because our training was just so solid that's awesome and so i remember you know the next day we're headed out to the malab district and it's hot man like it's even though it's april like it's it's hot over there and we're riding in the humvees and

i could just smell the diesel fuel and just we're riding down route michigan which at the time is the most dangerous road in the world like we're're told, hey, there are constant IEDs, ambushes. Like you can't drive from the west side to the east side without being attacked. That's just how Route Michigan was, right? Because when we showed up to Ramadi, we linked up with a reserve unit out of Pennsylvania, the 228, right? Their National Guard unit. They had been there for 14 months and they only controlled less than a third of the city holy shit like ramadi at that

time was the most dangerous neighborhood in the world it had the highest concentration of enemy fighters and you know there was a marine unit that pushed down a road in ramadi and in 500 yards they hit 13 different IEDs. Holy shit. I mean, the area was absolutely insane. Yeah. And the task unit that we were replacing told us, hey, if you guys go there, if you push into that area, everybody's going to die.

And our bosses are like, good, that's where we're going. Not because they wanted us obviously to die or be wounded. No, but that's what the problem was. Exactly. Exactly. Right. What do you accomplish from the sidelines in life? Nothing. Absolutely nothing.

You want to win the game, you have to step foot on the field. That's right. And for us, that was a field. And we're not going to sit around. No. And the funny thing is that it's the exact opposite of how most people handle their fucking problems. Most people know where the big problem is and they look the other fucking way. Yeah.

And even within themselves, you know, they're afraid to look at themselves or analyze themselves and say all right this is the problem i have this is this is what i instead they just fucking look the other way go have beers with their bros and pretend it doesn't exist yeah and that's why you're not getting anywhere exactly you know and and it wasn't that the other unit over there like thought that way they just they just what they were doing wasn't that the other unit over there like thought that way. They just, they just, what they were doing wasn't working. Right. And they didn't have the proper training and gear and anything. They're a national guard unit.

Right. And dude, when we showed up, when we showed up, we were honored to work with them. I mean, they were hardened combat warriors. Yeah. And we're there to help and assist and do whatever we needed. Right. And so what we're going to do is we were going to do a push. We were basically clearing house to house through Ramadi.

Yeah. Wow. And so that's exactly – that's the only way to win. Yeah, that's what they talk about in the American Cypher movie. Yeah. Yeah. So that's what we were doing. When Chris Kyle comes down and joins the guys.

Yeah, yeah. That's what you're talking about, right? Is he – in the movie – If he's talking about Ramadi, then yes. I think so, yeah. I think that's where he – Because they also did that in Fallujah. He was on the movie. If he's talking about Ramadi, then yes. I think so. Yeah. I think that's where he. Because they also did that in Fallujah.

He was on the street. Okay. Maybe it is. Yeah. Either way. But he was your counterpart, by the way, right? Yeah. So Chris was the lead sniper in Point Man and Charlie Platoon.

And I was the lead sniper in Point Man and Delta Platoon. Yeah. That's cool. So we were each other. So if you've read his book or listened to his movie, you know, like. You did. That's what you did. Well, so, you know, when they're teasing him about the young sniper catching up to him.

Yeah, that was me. Yeah. Oh, that is. Yeah. So. Yeah. But anyway, so they told, you know, so we were told, hey, don't go there. It's unwinnable.

Everyone's going to die. And we're like, OK, that's bullshit. Like, we need to go there. We're going to go there. Right. And the enemy was so used to them being able to rape torture and murder the local innocent populace right because nobody was there the the u.s forces wouldn't go there because they get slaughtered yeah so instead of them getting to hunt we started hunting them right like legitimately yeah we

brought the fight to them we cleared house to house to house with these amazing national guard soldiers that had minimal training improper gear but were willing to work yeah and then so they were replaced about a month later with the 1-1 ad and they're uh an armored division so it's tanks right and so now we had tanks like oh cool you guys want to mess around we got got tanks. Right. And, uh, that pretty much, that pretty much solves any fucking problem. Like it doesn't matter what problem on earth. If it, if the, if the solution is we got tanks, you fucking want. Yeah. So we have tanks and we have Navy SEAL snipers and Navy SEAL machine gunners that are bringing the fight to you. Yeah. Like you're all going to die. You're fucked. Right. Yeah. And so, uh, just the soldiers and Marines that we worked with, like we were truly honored and humbled to work for them because,

Hey, it's their battle space. You know what I mean? Like we worked for them. We were to support them. That's all. That's all right. And so,

you know, when we, when I work with different companies with Echelon front, this is kind of part of what we talk about is, you know, the battle Ramadi and what we did, you know? And so I remember we're driving out to the eastern side.

We're going to this forward operating base, and it's just nighttime. I'm just sensory overload, right? I can smell the diesel fuel. You know, we're on night vision, just sweats just dripping down my face. You know, just scanning, you know, people's invisible lasers. You can see them under night vision, scanning the roads. You know, we're going super slow because they have to check for IED and they're digging up ieds that they you know i just it took us forever yeah and the whole time you know that at any moment you're fucking standing still target

100 right right and so we uh we finally make it out there and i remember making it in through the front gate and we're going to this building and full metal jacket and it's just this old blown out building like you think from the old war movies that you've seen yeah it's just this old blown out building like you think from the old war movies that you've seen yeah it's just an old yeah like that full scene in full metal jacket where there's that the girl sniper yeah yeah so there's just blown out buildings and all this crap and so that's where we're going to be and that's you know we're going to be staying there with some you know soldiers and uh and marines you know it's all built up with sandbags and i'm like dude this is awesome like i'm just like beyond like, yeah,

this is exactly what I've wanted to do my whole life. And, um, and so we, I remember we get there and we're all in this one room, right? Our whole task units in this one room, everyone's on cots. Um, when I get home and I'll send you a picture of just that living. Yeah. When I show people that they're like, that's where you guys live. I want to hear all this shit. It was awesome. And so I remember we're prepping to go out the next day cause we're doing a push and what we're doing is we're going in waves, right? Like one alpha will go first and then Bravo, then Charlie, then after Charlie alpha goes back out again.

Right. And we're just continuously doing this push for 72 hours. Like that's all we're doing is just to say, Hey, guess what? Here we are here. Yeah. And we ain't leaving yeah because and it's a relentless show of force exactly right it's a one way one one ad brought this new perspective of hey guess what we're gonna build combat outposts in the city

and we're gonna live in the city with the local populace while we push through while we provide stability to them as we win this battle right Right. Cause Hey, what they were doing before wasn't working. This is could work. Right. Like let's switch it up. Right. Like quit doing the same thing over and over and over and over if it doesn't work.

Right. So we brought this new perspective to the team. And so, well, it seems like a good strategy. I mean, like, I don't know a lot about military tactics,

but I mean, if you can figure out a way to constantly have pressure on them, it's when they can't do that. Exactly. You know, they got to sleep sometimes. They got to eat sometimes. Yeah. You know, and if you keep a constant flow of force, it makes sense.

And we literally pushed house to house. Yeah. Like alleyway to alleyway. And every day we went out, we were in a gunfight. Yeah. Like it was guaranteed. Yeah. We were doing daytime.

You guys were shooting motherfuckers every day. Yeah. Every day. It was awesome. Yeah. Yeah. And I remember remember i'm sitting over here smiling like it sounds fucking awesome to me and i know there's like some people here that listen to the podcast and they're like you know idealist and sensitive people and they'll probably say dude you're fucking fucked up but yeah you know what i might be but i think it's awesome too but no no so here's the thing that would be messed up about that yeah is if we were just out there killing people to kill people.

No, I get it. But we're killing evil people. Right. That are killing innocent people. No, like in the fucking movie where they drill that kid's fucking head and shit. I'm sure that was like, that's probably like some of the nicer shit they did. You know what I mean? So, you know, so dude, let me ask you this because I got to ask.

Like you're, you're, you're,'re you're 19 20 years old okay you're over there serving and you're in a gunfight with these motherfuckers all over you know there's people all over and you gotta fucking kill people yeah what's going through your mind like like for real because yeah no no no so my first appointment yeah i was like 18 19 you know what i'm saying like like i think people want to know that. People are curious about how people think in that situation. So I turned 23 the month before we went over there to Ramadi, right? This was my second deployment. I just turned 23.

I'm our lead sniper, our point man, machine gunner. And there was times where, like, what you're asking, I was, I'm in the middle of a gunfight, right? Right. Like, literally, a couple times we were ambushed. Guys are getting shot up. I'm in the middle of a gunfight. And people are always like, hey, are you thinking about your family or people back home i'm like no there are a lot of more bad guys that i need to kill before i go home

like that's what i'm thinking yeah it's the mission focus it makes sense to me man that's what exactly i'm thinking about because if you fucking think about all those shit that people think they would think about you'd be fucking dead exactly because that creates hesitation right and in a gunfight on the battlefield you have enough things going on that are not in your benefit as it is the fog of war is real so if you are slightly distracted at any one point in time you can get yourself killed or even worse the guy to your left and right kill yeah you have to remain focused and my whole thing on that deployment was killing bad guys that's my only thought and saving innocent people i mean the the changes that we made in ramadi was truly remarkable right now and the soldiers that we worked with the the marines that we worked with laid it all out on the line and

they they made a difference and we're just honored to be there with them. Well, so dude, let's tie in. Okay. Let's tie that in that mentality because I think that mentality is so crucial to have in business. Okay. You're saying, and, and this is what I'm hearing when you say that. And I already knew the answer to that question before I asked it, by the way, but I had to ask it because I know people are curious. And when you are in a situation in life and you're trying to accomplish something, you're trying to be successful, being successful at anything. And you tell me if you disagree because you work with a lot of companies. You're a very seasoned consultant. You've done a lot of leadership training.

But you have to be focused on the task at hand at all times. It can't be, I'm going to spread a little bit of energy here. I'm going to worry about this over here. I'm going to worry about what my girlfriend says. I'm going to worry about what this person says. No, fuck all that shit, dude. You've got to focus on what the problem is and fix it. Yeah. A hundred percent. The last muster that we had in San Diego, you know, I talked about that, the, the mission focus, being focused on the mission, you know, and you know, I actually have the domains that I bought because I want to do something with it, with echelon front, with what we do is mission first mindset, right?

Yeah. The mission comes first. If you maintain that mindset, you will achieve success. There's no question. Like, I mean, and achieve success. There's no question. Like, I mean, and that's why there's no question. That's why I was like, what can I do with JP? That's where people fucking, that's where people screw up because I get so many, I mean, dude, you know, we've got a huge podcast.

We've got an awesome following, but so many of my questions are related to what we're talking about right now. Just as we spoke to an awesome guy on the phone right before this podcast, but I'm going to use him as an example. He, he, he kind of wants to do this. He kind of wants to do that. He kind of this, that, this, this, this. And what do we tell him? I said, bro, you got to get fucking focused and you got to stay focused on this. And so many people fuck up their whole lives because their girlfriend at the time, who's probably going to be a temporary person in your life.

Let's just factually talk about statistically. Yes. Okay. It's telling them one thing and their best friend is telling this other thing. And then this person is telling that and all that shit's distracting from something that could be an awesome, amazing opportunity. It causes you to fumble the ball, you know, and when you're out in a battle, it's no different, dude. If you, if you think about, you know, the fight you just had with your wife, cause you haven't been home in months or uh you know your dad and your and your family which i know you're very close with and you're thinking about these things dude you're gonna get fucking killed and it's over then it's over you don't have a chance to recover so and and that comes down i mean and did we we legitimately could talk about this for 12 hours oh there's and dude we we believe me if we we could cut this into

two parts too so like i don't want to do you could bring so much good value i just don't want to cut it short no yeah i'm not yeah i'm i'm i'm here for as long but so let me piggyback on that yeah is making sure you have the right support system right right so my parents knew that ramadi was just an absolute bloody battle right it was all over the news the battle of of Ramadi, right? Right. And I feel bad now that I think that, that, you know, my parents knew that's where I was going.

Think about it. That, and not only that you're, you're like right in the fucking middle of it. It's not like you were some desk dude, you know, there was, there was pictures on the news.

Yeah. Of us on rooftops in firefights. Yeah. Like, yeah, they're, they're agonizing to them. They know they're like,

wait, is that, is that JP? No, that's not JP, but that's his buddies. Like they, they, they're, they're agonizing to them. They know they're like, wait, is that, is that JP? No, that's not JP, but that's his buddies. Like they, they know those people.

Right. So they're seeing all this. It's, so I say that to paint the picture of having the right support system. Right. My parents had a lot of bad things happen to him while I was deployed to Ramadi. Guess how much have I heard about? Zero.

None. Yeah. None. Right. And I'm talking some messed up stuff. Yeah. Well, just knowing the little bit you've shared about your dad. I mean, yeah, there's no way I didn't hear about any, I was so mad at my parents when I came home and I finally figured out what was going on. I'm like, why? And they're like, because that is no, you had other things to deal with. And so you have to remain focused, right?

You have to have that mission first mindset. What is your mission right now? Do you believe in the mission? You have to believe in your mission. Yeah. Now to tie that together with that is, do you understand why you're doing what you're doing? Like, do you, what is your why?

And I know you guys talk about this a lot, right? What is your why? What drives you? What gets you out of bed? Do you, do you want to do this because you think you're supposed to do this or do you want to do this because it means something to you in another way or you're going to leave a legacy if you're going to make an impact or it's something that you want because so many people,

dude, they don't know why they're doing what the fuck they're doing because they're doing shit because they think they're supposed to. Exactly. You know, and that, and if you're doing things because you think you're supposed to do them, you're not going to be very successful because you don't have a passion behind it. You can't, you know, we talk about this, you know, it's, it's in the book, extreme

ownership. We talk about with companies, you know, a big thing was decentralized command, right? A lot of people are like, well, we tried that. It just doesn't work. No, you're doing it the wrong way, right? You can't properly execute decentralized command if your team doesn't understand why they're doing what you're telling them to do the reason why we were so successful in ramadi is because we knew why we were doing what we're doing and we believed in it and there you know i still have emails in my account from buddies that are like what are you guys doing like why are why are you guys doing daytime presence patrols with the army that's not what navy seals do right well guess what that's there was a job to be done we do what we fucking have to do we believed in the mission

right and that you know and so that's what we're doing you know and so if you believe in what you're doing and you understand why you're doing it, that's going to push you past all the distractions, allow you to become laser like focused and push out all the other stuff. And guess what? If you have that girlfriend that's not supporting you or that boyfriend that's not supporting you in you accomplishing your goals and dreams, I'm telling you right now, get rid of them. Dude, get rid of them as fast as you

can. I had a kid reach out to me on Instagram, which I think is awesome. I have a lot of guys that reach out to me like, Hey, I'm thinking about being a Navy SEAL. What do you think about this? And I'll give them what guidance I can. And one of them was like, yeah, you know, I've been with my girlfriend and you know, she's just not very supportive of me joining the military. And I'm like, cool, break up with her. He goes, but I love her. I'm like, okay, well, do you want to be in the military? He goes more than anything. I'm like, cool, break up with her. He goes, but I love her. I'm like, okay, well, do you want to be in the military? He goes more than anything. I'm like, go break up with her tonight. Cause I'm telling you right now, if she's not supportive of you joining the military, which is a very admirable job to do in the first place. It's not like you're

saying, Hey, I want to go like deal drugs. Honey, I don't agree with that. You're saying you want to serve your country and be a Navy SEAL. And't support you i'm telling you right now she will not bring anything to the table in the long term not only that dude not only would she not bring anything to the table she'll take away from you and you have to be with somebody who and dude we could do a whole thing on relationships but dude i see this dude i see more young guys and more young girls ruin their fucking futures because of girlfriends and boyfriends than anything else and dude you have to realize those people at 22 years old or 23 years old or 25 years old or 27 years old are likely temporary you've got to do what's right for you and you know not only should

you not have somebody in your life that's nagging and taking you away, not believing you should have somebody in your life that's fucking pushing you to be better. Yeah. Let's put it this way. If you've, have you ever met anybody who was questionable about breaking up with somebody and then they did, have they ever regretted it? No.

Only if they didn't get laid for like the next three months because they had no game and they're like, fuck, I wish I still had that pussy around. I mean, let's be real. That's the reason guys regret it. It's not because they regret being with the person. three months because they had no game and they're like fuck i wish i still had that pussy around i mean let's be real that's the reason guys regret it it's not because they regret being with the person it's because they're not getting laid right that's the truth i've never you know exactly to your point like i've never met anybody that's like man i really regret breaking up with that person it's like man i wish i would have done that sooner exactly it's just like exactly we work with companies right and they're always like man you know about when it comes to like firing an employee, right. And like, this is the

thing, like the easiest answer when people are like, Hey, when, when's a good time to fire somebody. And our answer all the time is when you don't feel bad about it, right. Not because you're just a cold blooded person that likes to fire people. But when you have given as much resource and time and effort into that person, and you've tried multiple times to make it work and work with them and coach them and teach them. And when you don't feel bad about it, that's when you need to do it. And out of all the companies Echelon fronts worked with the people that they've, they, they come back to us. Right. And they said, Hey, we let that person go. How many of them do you think is like, man, we, we regret that.

None of them. None of them. And they're like, we wish we would have done that sooner. Yeah. So same thing with negative people in your life. Right. And unfortunately, Andy, and I know you know this and everybody, you know, Tyler and Vaughn knows as well.

You, people are only going to learn this through their own mistakes. Right. Trial and error. However, I say, they always believe their situation is own mistakes, right? Trial and error. However, I say, they always believe their situation is the exception and that's fine. We've done that. No,

I have to, but what people do in personal relationships is they, they fall in love with the potential of the relationship. They build this fucking picture in their mind. They're like, Oh, one day I'm going to marry this girl and we're going to have these kids and we're going to live here.

And so this is like when they're dating and everything's good and they build up this great fucking idea of how things are going to be. Then when things get bad, they don't like consider how things are bad. They're like, so when they think about breaking up,

they think they're losing all this future shit that they built in their mind, which isn't even real. And that's what makes it hard to get rid of them. And then the sad thing about it is people don't learn from those mistakes. You know? Yeah. I mean, we all can sit there and say, I mean, we've all made those mistakes.

Look, man. All of us have. And I've made that mistake multiple times. We all have. Yeah. Right. But it's, if you can recognize that, hey, I made this mistake. I need to learn from it.

Like, that's how you truly grow as an individual. Right. I mean, it goes back to what we did in training in the SEAL teams. We put ourselves in situations where we failed constantly and we did that so that we could learn from our failures so that we could adapt and grow and be better. Right. And so if we can do that in training, why can't people do that as individuals? They can.

Well, they can. Yeah. They're just not focused enough focused enough right they're not disciplined enough to do it right so yeah man i you know it's interesting because when we talk about you know we have a number of different kinds of guests on the show you know we've had guys like you who who are navy seals or high military guys we've had guys who are authors We've had guys who have built huge businesses. We've had guys who, you know, or been successful in other areas, but dude,

it's interesting because like all the principles are always parallel. They're always the same. You know what I mean? No matter what you're trying to accomplish. So dude, tell us some more shit about like blowing people away. Like, dude,

that's what I want to hear. Okay. Yeah. It's okay. Well, it's funny well it's funny it's like i knew this i knew this podcast was gonna go like this like we we almost got to that point yeah and then someone said something and we went down a whole other tangent where we just talked about relationships like yeah from me talking about my first patrol in the body to hey if your girlfriend's not supporting you, you need to break up with her. Kick her to the curb so you can go blow people away. Yeah, exactly. Yeah. So, um, yeah, so, you know, we're, we're getting ready to head out on to do that first push. Right. And, um, you know,

for these pushes, um, you know, we're patrolling in the streets. I'm not going to be acting as a sniper, right? So I'm a machine gunner. That was other thing what'd you shoot right uh the mark 46 yeah so it's a belt fed 556 machine gun right yeah uh the box of ammo that's attached to the gun holds 200 rounds and similar to a saw right well yeah it is a saw okay yeah yeah so so it's mark 46 yeah all right and so i'm carrying the. I'm one of the saw gunners. I'm going to be rolling as our rear security guy. And so of course, like that's a heavy gun, especially loaded. Yeah. Yeah. And then when you, when you put another 800 rounds on you.

Yeah. Yeah. So I have 200 on the gun, another 800. Yeah. And then I put another 200 in my backpack as well. So I'm carrying 1200 rounds yeah the normal loadout that guys carry and train with is 600 right so double yeah what's that way that's got to weigh 150 pounds at least man i wish i knew i'll look it up and figure it out but uh

like the crazy thing to that and it's hot as fuck too yeah Yeah. Yeah. We're like 115, 120 degrees right now. Right. And so we're loaded out. And I remember we're starting the patrol and there's just like, I'm just, just a smell of trash and just shit. Yeah. Because. Just nasty smell.

No, they just don't use rest. They don't have restrooms like we do. Yeah. I mean, so they'll go out in their front yard and go to the bathroom. Right. And so you just smell that throughout the city or people literally just go out and like go to the bathroom in the street you know and there's just raw sewage on the road yeah there's trash it's that uh it's that like nauseating piss smell it dude is worse than

that it was just disgusting it was just like just smelling of just just burning trash and everything you know pretty much the worst possible shit that you could smell yeah yeah absolutely worst possible stuff that you could smell i'm sweating we're all sweating right yeah we're just we're headed out and i remember the iraqi that was assigned to me because also a little curveball that we were thrown was like oh by the way you'll take iraqi soldiers out with you on every operation that you do is it like one-on-one like everybody gets one like a buddy system or we just had to bring them out so yeah so we could train them up right and so that's how they learn they learn actually out of the fucking well we were supposed to be teaching them and that was a good way for us to train them as well as yeah by bringing them out on missions with us

right yeah by just forcing them to work and do something yeah because these guys weren't motivated they didn't want to do anything yeah and the guy that's with me has his like pants rolled up into like capris he's wearing flip-flops and he has a rusted ak that doesn't even have a magazine in the gun and i'm like oh this is awesome like what the fuck but at the same time i'm like cool his gun's not loaded i don't have to worry about shooting yeah right so anyway so we're patrolling out and um you know i remember i'm rocking rolling rear security and we're with other guys we're mixed in we have iraqi so instead of the normal bounding rear security like we have i'm doing rear security by myself so i'm watching the rear and then i'll turn around i'll run to catch up and i'll turn around and do that i'm trying to do that back and forth by myself so you're gonna shot in the back you hear gunshots going on and over the radio we hear that there's enemy fighters in our area

there's women screaming you know there's other units in gunfights you're hearing you know tanks moving around the area just all just the fog of war right literally like the sun has kind of already been rising so it's just that weird you know the dust and everything in the city and i remember we're we start to go north up this up this road and we hear hey there's enemy fighters in that southern region like where there's movement towards you guys i just remember hearing that over the radio right and i'm watching rear security i bound up to the guys, I turn around and I see this guy peek around the corner and go back. Right. And I just remember instantly, like our rules of engagement brief that we were told those, like, Hey guys, what these guys are doing is

they'll peek around the corner and then they'll hide. They'll peek back around the corner and then they'll hide. And then on the third time that they come out they're coming out with an rpg or an ak or an rpk and they're just lighting us up they're ambushing us right or they'll come out in the third time and then they'll walk across toward now you're following that guy and that guy comes out and then you get ambushed and flanked right yeah and so i remember that like all of a sudden i see the guy peek and he's all mooshed up like an area like you know right oh shit it's on yeah i mean and i remember i had my gun and i bring my gun up and manipulate it from like safety to fire and i was like wait am i on safe or i'm on fire

like i started to question myself yeah yeah wait was i already on fire was i you know like just that intense right right right just like what am i doing what am i doing you know i'm like manipulating my safety back and forth. Like, am I on fire? Am I safe? I can't look down because if I look down, if he comes around with a gun, like. Yeah, you're done. Yeah.

I'm going to get shot or my guys are going to get shot. Right. And so I'm trying to like backpedal. Like I'm walking backwards, like trying to catch up with the guys. Like I'm holding on this corner. That guy comes around again, like looks. And I have a gun pointed at him. Right. I have a machine gun pointed at him there's all these and it doesn't phase them so

i'm like this is a bad guy right a hundred percent right you know what i mean like good people don't just look at no they fucking here with guns and go away and just mean mug them right that's your first little sign like and i remember in training one of the guys saying hey when there's a gunfight and there's chaos the ones that are calm walking around and not running away they're a part of what's going on right and i just remember like just all these little things of training started coming back in right and i remember he comes back around and as he comes around he has a gun and he's bringing up the gun and i did i already have my gun on him yeah and my training clicks in like i remember like rolling my finger feeling okay hey if i feel that it's unsafe click over but dude i put like 15 to 20 rounds just into this dude's chest yeah fold them over another guy

comes around the corner cut him in half as well and i'm just full on like contact rear like yelling it out right just laying down cover fire so this was coming from behind you guys this came from the rear right so i yell contact rear guys turn around you know i'm just just with the machine gun just opening up right yeah and we had guys up on rooftops that were starting to like kind of move around in that position i mean we were in an ambush right right and so and then all of a sudden i hear the guns which are behind me but in front of me of the patrol right as it's movement right they start opening up on the other side of the road so i so you guys are getting it from both sides no no no that was my guys allowing me to come back oh okay

yeah so we're providing some cover move right so i'm shooting right and then i hear them shooting i still shoot a little bit more to make sure i remember i you know off the gun the finger off the trigger i look back and it's my guys like laying down cover fire like pop pop pop yeah i turn and i'm hauling right i run back i pass them just i'm just like engaging doing the same for them right so now they can move back so we're leapfrogging all the way back and we get to this alleyway that they did i mean this this courtyard, they kicked in the gate, made entrance, they cleared that building. And we're trying to get like a good tactical position. And I'm in the middle of the street, just laying it down.

Because if I would have moved into the courtyard, we didn't have visibility on these guys anymore. Right. So I was in the middle of the street, just laying down cover fire from these positions. And I remember the, Hey hey we've got to get over that building to get the high ground and i just remember like while this is happening i'm like this is awesome dude i'm like so fired up and like like this is what i want to do yeah this is what we train for yeah and um they're like jp we need up on that rooftop so cover our movement so i'm like just opening up on my machine gun.

I'd already changed out a box of ammo at this point in time. And I've already gone through 200 rounds. And so they're all running across the street. They make interest in this other courtyard. Then we get up to the rooftop. And now we had that tactical advantage to these guys. And we're just engaging guys in the courtyard that were trying to ambush us. And I mean, that was welcome to ramadi yeah that was the very beginning yeah the night before

hey you guys so was that dude like was that the first dude that you had to like actually kill yeah yeah and you were like fuck yeah i was so excited yeah and we got into uh a couple other gunfights that morning you know like you know dude i'm thankful there's dudes like you out there man you know it was awesome you know and all you motherfuckers listening and are appalled by saying how cool it is. You guys should be fucking thank you. Lucky stars. Motherfuckers like this exist.

Yeah. We don't want it to happen here. Exactly. Exactly. You know, so anyway, so that that morning we got into a handful of other firefights, you know, with guys, you know, killed a handful of other guys. And, you know, like I told you, I of other guys and uh you know like i told you i went out with 1200 rounds right yeah when we were patrolling back to base to or to the area where the other group was replacing us i had one box of ammo left on the gun so you sure i went

through a thousand rounds i went through over a thousand rounds of just you know now that's not all obviously shooting people no no no but there's tactical fire exactly movements and you know hey guess what people can't shoot at you when you're shooting them right so that's what my job is the smart ones won't hey go ahead and try right exactly yeah and so i remember we get back i'm just all fired up right and jaco was just i remember just the look on jaco's face like yeah just he was proud of us right yeah. And just, that was the fulfillment, right. You know, and that was, you know, we talk about success, not being a financial thing. Right. Um, to me that was success, like seeing Jocko proud of us and what we had done, looking at the guys that I'd gone out with and we'd all worked together. We all came back. Now

some of the guys got fragged up and shot up and you know, it's, Hey, that's part of it, right. You're in a gunfight, right. It's just part of it. Right. You're in a gunfight. Right. It's people are getting shot. It happened. Right. Um, and so we make it back and I'm like, Hey, I'm going back out on the next group. And he's like, no, I was like, let me go.

And I was like begging him, like, let me go back out because I was like, man, I'm, I'm familiar with it. I know what's going on. Like, it's funny. I really didn't. But just those hours that we were out there i felt like i i needed to be there with the next group right guide them right right you're getting confidence yeah right hey man trust me you're gonna get plenty of it this

deployment like go back and rest so i went changed out my gear loaded everything back up we're the qrf for the next group which is a quick reactionary force. You know, we're on standby. And that's pretty much how our deployment was like. So if I was not. So this went on for months. Six months. Yeah. So if I was not patrolling on the streets as a machine gunner, I was a sniper providing overwatches.

And there was times where I patrolled as our point man with only my 300 wind mag. Yeah. Because, you know, we're getting ready to go out and do a sniper overwatch you know it was getting to the point where it's so hot there you could only carry so much gear properly right what am i going to do have my 300 wind mag on my back with other stuff and then carry my machine that is just too much yeah right right and i had mikey mansour who you know if you're not familiar with mikey he received the medal of honor um you know at the very end of

our deployment he jumped on our grenade and saved the other three guys. Well, he was my machine gunner. You know, he was my, you know, a new guy that was with me. So when I was patrolling as a point man, I was comfortable only rocking the 300 win mag, which is a full action rifle. Because you knew you had a stud with you. Because I knew I had Mikey. Yeah. And, you know, hey, you know, I know there's a lot of military guys that are out out there gonna be

like that's stupid you're an idiot yeah you know what you're right i should not have been patrolling point man with a bolt action rifle yeah like it's like like you're in 19 fucking 14 yeah but you know it was like a little over halfway through the deployment i didn't really care anymore so right uh but you know that that rur that Ramadi deployment was extremely humbling. Yeah. It had to be one of the most memorable, rewarding, and meaningful in terms of what you learned. Yeah, absolutely.

About yourself and about other things. 100%, you know, we went from being in 30 to 50, you know, enemy attacks a day in Ramadi to towards the end, it was like one a day, one a week, you know, and we cleaned up Ramadi, you know, and it was either because they left or we were killing them. Right. We didn't care either or we're going to facilitate both. Right. And seeing the local Iraqis get their neighborhood back was amazing i bet they

were happy it was it was amazing it was rewarding you know and seeing the the iraqis that we worked with saying wow we made a difference right because hey that's their home that's their neighborhood right and you know as you guys know um every victory comes with a cost, though. Right. And that Ramadi, that was a heavy one. Dozens of vehicles and tanks completely destroyed and gone. Right. Over 500 soldiers, sailors, and Marines were wounded in that six-month period. And 61 were killed in action.

And the hits for our task unit, that was, that was hard. You know, we're a small unit. We lost Mark Lee on August 2nd, towards the end of our deployment. He was the first Navy SEAL killed in Iraq. Uh, he was shot in the face by an enemy sniper while he was protecting his guys' movements. Um, you know, Mikey Mansoor that i was just talking about you know he was it should have been should have been his last combat operation man we were packed up ready to go home and on uh september 29th 2006 head out to do a sniper overwatch and um a grenade gets tossed up onto the rooftop and and, you know, he has the out. He has a stairwell that he could have jumped, you know, off the roof down the stairwell.

And he jumped on top of that grenade, man, and saved the other three guys' lives that were around him. And, you know, on the same day that Mark was killed, Ryan Jobe was shot in the face as well. And completely blinded. Gets pulled out of country obviously sent overseas to Germany swelling in his brain because the fragments that's in his face and his brain and loses his sense of smell his sense of taste and um you know his high school sweetheart that he you know was in she was in nursing school she quits nursing school to take care of them they get married and um, um, you know,

in, in, in September of 2009, the week that they find out that they're having a baby girl, he goes in for his 22nd surgery and doesn't make it back, you know, and you talk about what we took back from that deployment. You know, I can, you know, I'm rubbing my finger cause yeah, I was cut down to the bone and, uh uh they thought i was going to lose my finger so i got medevaced out of that forward operating base to a big base for surgery and that one op that i missed was the op that mikey was killed on so yeah what do you come back from an appointment like that with a lot of guilt right a lot of doubt a lot of a lot of doubt, a lot of anger. A lot of what ifs. Oh, dude, insane. Yeah.

Right. And you can sit in that darkness. You can do the what ifs and you can wonder and you can play those games and you can. But where does that get you? Absolutely nowhere. It keeps you in the darkness. A hundred percent. Right.

And the lessons that we learned on the battlefield, that's what we had to bring back. Right. About humility, teamwork, and ownership, right? Taking ownership of everything that affects your mission, your life, right? And those around you. And that leadership is the most important thing on the battlefield.

And I'm, today as well, and as you know, everybody in this room knows, leadership is the most important thing off the battlefield. No question. And I'm not talking about the ceo like you are right all the way down no three guy that's in the 360 degree leadership that is legitimately in charge of nothing else other than himself right leadership to the individual right you know and that's that's how you win and you know we we took those lessons that we learned on the battlefield and that's why i love when we talk with companies and i talk with

individuals these aren't theories these are things that have been proved proven to win right and we won the battle of ramadi we won and when i say we don't mean the seal teams i mean u.s fighting forces right america we won right together, right. With the army, with the Marine Corps, with the air force. I mean, we all work together to make it happen. And, you know, and that's, yeah, a lot of awesome memories, some amazing opportunities that we were a part of, but those lessons that we learned that we took back. Right. I mean, it's, it's amazing. Yeah. And so, yeah, dude, you know, um, super powerful to hear you talk about that. And definitely, uh, you know, I don't think people are aware, first of all, that you guys are all close, how close everybody is over there. You

know, like when you're talking about your buddies that these are dudes that you were fucking close with. And, uh, you know, I think that when people have hard things happen to them, they do tend to stay in the darkness and they, they tend to dwell on it and they tend to question and they tend to say, well, if this, if that, if this, guess what? It isn't that way. It's this way. And I think being a realist about the way things are is super important to pulling yourself out of those holes because it would be real easy for you to be a guy who would say yeah dude uh if i was there it would have been this way or if this would have happened it would have been this way and mikey wouldn't have died or if this would have happened or that would have

happened and you could dwell your whole fucking life on that but the reality of the situation is is he did that for a fucking reason and he did that so that guys like you and the other guys that were there can go out and make a fucking impact, which is what you're doing, which is awesome. Well, I appreciate that. And that's when I talk to people. That's, that's my reminder. You know, like I have alarms set on my phone that says live to honor them. Yeah.

And that's the hashtag I use as well on social media, you know, mission first mindset to remind myself, right? What's the mission, right? What is my new mission? My mission, obviously, I'm not in the SEAL teams. And I wish I was. I miss it every single day. It's the absolute best job in the world.

However, being in the SEAL teams was a chapter in my life. And when I talk to vets and they're like, how did you transition? Was it easy? I'm like, no. It was horrible. It was a horrible transition because i didn't realize that being in the seal teams was a chapter of my book right because up until up until that point it had been the purpose right and but see what i think what you're realizing now

and uh and i just gather this from our you know you and i knowing each other a little bit and getting to know each other more and our conversations. I think what you're realizing now is that you do have a much higher purpose and that all that was, was fertilizer for what's coming next. You know what I mean? And people don't realize that. Like they think, you know, they have these visions in their head about what they should be or could be, or should have been, or could have been, or what they were. And they hang on to that. It'd be real easy also for a guy like you to be like, dude, I was this, I did this, I did that. And to really not do much, you know what I mean? But dude, you're taking all your lessons and you're pouring them into something new that is

going to impact literally millions of people between you and Jocko and life and the other guys, you know, you guys are impacting people in a way that is improving their total existence in 360 degrees. And dude, that to me, there's nothing higher on the honor scale than that because you're not doing it. I'm sure you guys are doing well financially and all this shit.

And that all comes with impact we talk about that a lot here but and i i could speak from experience on this because i know this like seeing people go out and change themselves you know we talked about my friend here who lost 50 pounds in the last in the last 30 days that guy is awesome yeah he's almost 400 pounds he lost 50 pounds in 30 days he said dude i'm fucking tired of being fat and he went out and took action and seeing people seeing people impact and change and and then the impact that the ripple effect that that creates in their world yeah that's that's what this is about and like dude i just think it's fucking awesome what you

guys are doing with the muster what you're doing with your consulting never settle consulting which ironically we talked about has been a slogan of ours for a long time yeah uh which i actually it's really weird how that worked out because we didn't even really know each other it was just something we both came up with yeah and you know how it came up jp hits me in a text uh like a month ago and he's like bro this has been weighing on me like my company's called never settle and i know that's one of your trademark slogans. Like, is that going to create an issue? And I'm like, fuck no. I think it's awesome.

But like, it's, it's, it's weird how things work out. No, I think it's awesome. Yeah. And, and so how, how never settle came about was, you know, I was, you know, doing sales at a financial company and I was miserable and I do, I was making more money than I ever thought I would be able to. Cause I had that, you know, that constraint on myself of my family you know only made a certain amount even though my parents my parents work harder than anybody else I know right right and then I was in the

military so yeah you make what you make in the military and I didn't realize wow you can make good money you know and so but I was miserable I hated it so it didn't matter you know and I'm sitting there at church trying to figure out what I want to do. And I remember I was just thinking about the teams because I literally think about the teams every day and I miss my guys every day and I miss that brotherhood and I'm sitting there, the culture, the culture, just that mindset. And the biggest thing that I missed about the, you know, other than the brotherhood is the mindset of guys constantly pushing each other not to be average, not to settle.

Like in everything that we did, it was always a constant push of just your training, just everything, right? Right. We don't allow each other to settle, right? And you don't allow yourself to settle because if you allow yourself to settle for average and just be just blah, right? That could get somebody killed. That's it. That is not even an option. Right.

And so that's why I was like, huh? Never settled, never said never settled consulting. Oh, cool. I'll start a company called never settled consulting. And there wasn't a company called out there doing that.

No, cool. This is awesome. Yeah. But it's fucking cool. Like it's so ironic, like because we vibe on so many levels of how we think that we both use that fucking phrase.

Like, like, cause I know you didn't like look at it and say, Oh, I'm we both use that fucking phrase. Like, like, cause I know you didn't like look at it and say, Oh, I'm going to use that. Like it was something you came up with genuinely. And I came up with genuinely and we, it was cool.

It was, you know, I think it's fucking cool. Yeah, no. One of my really good buddies, one of my close friends, my best friends in Texas,

uh, Steven and Dane, like when I started the company, never settled. I told them I did my, my logo and everything. And they're like, that's awesome. They sent me a picture cause they, they use your supplement.

They love them. They sent me a picture of one of the protein models that said never settle. And I was like, Oh shit, dude. And I was just like, you know, cause that was a while ago. And I was like, well, I was like, well, he doesn't have never settled consulting brand. Yeah. No, no, no. It's not an issue. No, I think it's awesome. Cause I was like, man, cause I knew I've known about your company for years. I'm like, man, those are some big boys gonna well okay i'm gonna start something else no way you know but yeah and then you know jockeling and with echelon front and you know yes i i'm gonna continue with my company never settle for sure because it's making it dude i have people that have my logo tattooed on them well that's so do i and that's a good fucking sign dude i love that means

you're making an impact which i thought was cool but you know the other thing is the impact that i'm able to make with echelon front is a thousand times larger than i can with never settle so people are always like why aren't are you just putting your company on the back burner i'm like no it's still there i'm putting myself in a position to make a bigger impact. Exactly. I don't care. Who cares about who gets the recognition, right? As long as you win. And if I'm winning with Echelon Front, then that's where I need to be. If I can make a greater impact over people's lives with Echelon Front, which I'm doing, that's where my focus is going to be. They take care of me. They take care of my family. I'm able to provide for my family.

And I've legitimately had people reach out and say, what you guys are doing and what you've done with my company has changed our lives. That's, you know what I mean? And I was uncomfortable at first telling my story and being on a podcast. You know, I was on Jocko's podcast and I was uncomfortable about that. And Jocko was like, Hey, somebody needs to hear your story no question you know you don't know what and i'm like okay and i did the podcast and you know i mean as it is i don't have like a big social media following as it is right now because i've been speaking of which yeah all of you guys should be following jp

tell people where they can follow you on instagram and anywhere else that's important um well it's pretty simple on Facebook and Instagram it's JP Donnell so J P D I N N E L L right so that's linked from Instagram to Facebook and then Never Settle Consulting as well right so do the do the man a solid guys he's putting out awesome info here make sure you're following him I appreciate it but so I had I had a vet reach out to me and i get this message right and he said hey man i just want to let you know that i was i was going to kill myself this week and i heard your message on Jocko's podcast. I was just wondering if I could reach out to you once in a while. I'm like, bro, here's my cell phone.

Yeah. Like, I just remember seeing that and I was like, okay, it was worth it. You know what I mean? Like my stupid insecurities about my name being out there and all this other bullshit. Right. Yeah, dude, I had a bounty on my head. Right. Overseas.

Yeah. Cool. That meant I did a really good job. You know what I mean? I was just so worried about all this stuff and insecure. And I was like, you know what? If other team guys are going to have an issue with me telling my story, so be it. And the team guys that matter,

the team guys that I look up to have been like, hey man, what you guys are doing is awesome. And that's what matters, right? But the fact that this guy reached out and said, Hey man, I was going through some really dark times. Like you did. Can I just reach out? Can I talk to you? Like I, I wanted to kill myself, but I'm not going to because of what you said. Can I, and I'm like, dude, call me here is my cell phone. If you ever need to talk, I'm here. Right. And I've had probably about six or seven vets do that. You know, and I, my phone's on 24 seven. Right. And i'm here right yeah i've had probably about six or seven vets do that yeah you know and i my phone's on 24 7 right and i you know i've had a couple of them call and i'm like hey man what's up you doing good you know we'll talk through stuff yeah

100 worth it right you know being able to do that it's because of what jaco and leif have done with echelon front it's a it's amazing and i'm just i'm humbled to be a part of it you know and it's just weird how things come coming together you know because i was always reaching out to jaco hey if you ever need help let me know what can i do to learn i'm listening to your podcast i've read your book you know what can i do to learn what can i do to help yes you know and now you're a main fucking guy in it well it's crazy because i was always like how can i help how can i help you know hey the mentor doesn't seek out the mentee. That's right. The mentee seeks out the mentor.

And I'd constantly text Jocko that. And then that came together. Right. And then I'm listening to your podcast. My buddy recommends it to me. And, um, you know, I don't even remember how we hooked up. How do we initially hook up? I think you, I think you commented on my thing.

Yeah. So I was listening to your podcast. Cause we've been communicating for a while now. Yeah. Yeah. And it was after the muster where I met Chris and the guys from Nutrition Solutions. Yeah, yeah. And so I mentioned, I'm like, yeah.

Chris Cavallini, awesome dude, by the way. Chris Cavallini with Nutrition Solutions. I love those guys. Major plug. Yeah, absolutely. Awesome company too. I remember these posts now where you went to go speak for them. Yeah. Yeah, I totally remember this now. That's crazy. Yeah, so they come to the muster. I meet them. awesome company too oh i i remember these posts now where you went to go speak for them yeah yeah

i totally remember this now that's crazy yeah so they come to the muster i meet them we're talking you know it's kind of hard not to be drawn to that group of guys right they're just they have that energy yeah yeah and so we're talking with them and i mentioned your podcast right i'm like yeah you know msc and they're like we know him well and i'm like yeah okay kind of like yeah everyone's always like hey i know jocko and i'm like yeah okay yeah, yeah, you know, MFC. And they're like, we know him well. And I'm like, yeah, okay. Kind of like, everyone's always like, hey, I know Jocko. And I'm like, yeah, okay. Yeah, yeah, yeah, yeah. Because you listen to him, doesn't mean you know him, right? And they're like, no, we like, you know, we came up there and he put us up, took care of us.

I'm like, are you kidding? I'm like, dude. I was like, you guys might think I'm kind of crazy. But I was actually, for a while, Andy, I was listening to podcasts. I'm like, I've got to connect with this guy. If I want to take what I'm doing to the next level, I've got to connect with Andy somehow. So for a while, and Amanda was full on board with this, I was going to drive up here and just come knock on the door and say, Hey, here's my background.

I would love to take you out to lunch and dinner. Yeah. I'm a, Oh, cool. And he's not here. Can you let them know? This is who I am. I'll be in town for 24 hours and i was just gonna like go chill at a hotel and just that's how you make shit happen that's what i had planned on yeah right and i was like i think andy from what i've heard from the podcast will will dig that or he'll tell me to fuck off and okay

then i'll drive back to south avon right no No big deal. Hey, you know, whatever. And I'll get, you know, I'll get my kids a souvenir from St. Louis. You know, what do I have to lose? Nothing. It's a no, no matter what, unless I asked. So, and so I tell them that and they're like, uh, we can do one better. Why don't we reach out? And I'm like, Hmm. Okay. So at the muster, I saw, I got a signed copy of extreme ownership from jacob and then i signed a letter into it gave it to one of the employees that's right there they said yes send it up to you guys yes and i think from after that you know i commented on a couple things on instagram and you replied back and we're going back and forth you started liking some of my stuff yeah i thought was cool yeah you know you you practice what you preach right on social media dude when you started liking some of my stuff. Yeah. I thought it was cool. Yeah. You know, you, you practice what you preach on social media.

Dude, when you started like liking some of my stuff, I have buddies that would, they would see Andy for, well, first of all, when you started following my JP to now page, I was like,

this is a fake account. There's no way. And he's following me. Right. So I checked it. I'm like, Oh, it's a verified account.

Like this is legit. And I was like, Oh, the videos are actually him. So it's kind of hard to fake. Okay. That's okay. a verified account. This is legit. And I was like, oh, the videos are actually him. So it's kind of hard to fake. Okay, it's him. That's awesome. Let's see how this worked out, Lord.

And then when you would like some of my stuff, I have buddies that took screenshots of it. That's hilarious. Circled your name and texted it to me. I'm like, yeah, it's cool. And then I got it. We go way back. Yeah, yeah. We're off and on. Bro, you guys have then we go way back. Yeah. You know, we've, we're, yeah, you know, we're, we're off and on.

Bro, you guys have an awesome message, man. Like, you know, I, uh, I haven't met Jocko in person. I know we'll meet soon. I'm sure because we're crossing paths everywhere, but, uh, what you guys are doing as a whole is extremely admirable and I'm all about supporting that kind of stuff. And, and so dude, I'm super honored to have you and and have you up here um i'm excited to go to dinner and hang out too but you know i i just you know want to say thank you for for not only like what you did for for our country you know like you said earlier when the other kid said it you know i loved it i feel guilty when people say that yeah i do but it was the best time of, but I'm someone who, who, who thinks on a big picture

and understands for big picture to happen. It takes a lot of little actions. And so dude, like not only thank you for that, but thank you for, uh, you know, taking the path that you have and, uh, and working to inspire and help coach and help bring leadership to, um, the forefront of people's focus. Because I do agree with you guys that that's what people are lacking when it comes to their ability to not, not just succeed financially, but feel confident and feel in control and feel like they know what they're doing with their life. And, uh, dude, what you guys are doing is admirable, man. I respect it a lot. Thank you. Yeah. And, um, you know, I know we talked about the muster a lot and I'd be doing us a disservice if I

didn't mention this. No, we have another event that we're rolling out called a roll call. Yeah. And it's like the muster, but only, and I'm fired up about this. It's only for law enforcement,

firefighters and military. Yeah. And it's just, it's our way to be able to give back to them it's going to be at a lower price point that's awesome and the material is going to be geared towards what they have to go through every single day and how we can help them become better leaders and here's the thing hey are there good cops and bad cops yes there's good and bad in every organization we have dirt bags in the sealAL teams, right? Yeah. But here's the deal.

Quit complaining about what the cops are doing wrong unless you're making an effort to help them. They don't have the proper training, proper funding half the time. Right. So how can you expect them to perform at this high level when they're given the very bare minimums? No, dude.

And they do a phenomenal job they have resources to it that's a whole other day of talking no trust me like we're on the same page roll call yeah it's it's i am you talk about just giving back us being able to work with them it's going to be phenomenal um it just you know it's just a lot of weird things have been starting to come together you know like yeah um yeah and i know well dude you know why it's just a lot of weird things have been starting to come together, you know, like, yeah. Um, yeah. And I know, well, dude, you know why it's coming together, bro. It's coming together because just like you were visualizing being a seal and coming up to be a seal and, and, and things happen, things don't just come together. What comes together is what you focus on and, and what you take action towards. And dude, you're what, there is no magic to this whole idea of success. It's just, there isn't, it's, it's doing shit. And people hear that and they think like,

oh yeah, it's easy for you to say, motherfucker, I've lived it. You've lived it. Anybody who's done anything has lived it. They, if you take one step and you take another step and then you take a third step, eventually you're going to get to get to fucking a mile and eventually you're going to get 10 miles. Eventually you're gonna get 30 fucking miles and it's one foot in front of the other man. It's no magic and don't fucking lie to yourself and tell yourself, Oh, this guy's this because of this and this guy's that because of this thing that

I don't have bullshit. Those people are there because you fucking aren't doing it and they are. And that's that. And so what we're trying to, what both of us and, and, and Jocko too, and the echelon front and the MSCO project movement and all so what we're trying to, what both of us and, and, and Jocko too, and the echelon front

and the MSCEO project movement and all the things we're trying to show people that they are in control and you have to take control. Nobody's going to give you control. Nobody's going to give you permission. Nobody's going to tell you it's okay. You have to tell yourself it's okay. And that's what we're trying to do here. So in, in, in that task unit, when Jocko is in charge, I was the youngest and most junior ranking individual in the task unit, right? And I was always like, cool, that's awesome. No responsibility, right? Just give me a gun, put me in the stack.

I don't have to think about anything, right? That's the absolute worst mindset that you can have, right? Just trying to float along, be the gray man, right? But I was doing it because I was like, hey, I'm junior guy. I'm really young. I don't, you know, that's just what it is. And Jocko was like, Hey JP, you're, I don't care that you're the youngest guy. I don't care that you're the junior most ranking guy. Take ownership of what you have to do. Take ownership of what affects you and your team and what affects the mission, right? And when you take ownership of that, that's going to help make things happen. You want to grow

amongst the rents of your company, take ownership of your everyday activities. Hey, your boss isn't doing their job. Good. Take ownership of that and do it for them. Yeah. And guess what? Your co-worker. Guess what that equates to? Yeah. Paycheck. You know what? One of the memes that I can't stand that's on Facebook right now, it shows this guy like acting like he's whining or crying.

And it says, my work has this really cool thing to where if you do a good job, you get to do other people's jobs. Oh, yeah. And that's. That's the opportunity, motherfuckers. Well, that's what's wrong with society is that's the mindset. Right. Oh, I'm going to have to do extra work.

You know what's funny? That's why you're going to always be making minimum wage minimum weight yeah you want to know how you can fucking uh tell who's a piece of shit in your company and who's not as a motherfucker as opposed to that meme or like it because i get it too dude i know exactly the meme you're talking about and dude other people not doing their shit is a great opportunity for you to shine and show your fucking value and grow yes and it's like you know but those same people will complain jp they will complain about how there's no fucking opportunity it's like dude what the fuck man nobody comes along dude i always say this thing like yes sometimes you will have the

door of opportunity open for you but guess what nobody's gonna drag you through it nope you know and that's what we're lacking we're because the generation that you talk to and i talk to the under 30 generation right now they've been taught bullshit they've been taught a fucking different set of rules that applies to the ideal world versus the rules that apply to the real world yeah and in the real world nobody's gonna come along and give you a job or give you like, this is dude. I see people post this. Anybody got a fucking job?

You know, does anybody know anybody has a motherfucker? Why don't you go out and fucking make a job for yourself or take a job yourself? Like, Hey, FYI, this is what I'm capable of doing.

Exactly. You know, it's like what I try to do with my, with never settle with the shirts and hats that I have is I try to sponsor mma fighters to help them out right but here's the thing i don't give them money yeah because guess what that does absolutely nothing right i make them work for i'm helping them learn and grow and everything and i tell these guys all it's like these fighters like hey got a fight coming up let me know if you want to sponsor me hit me up yeah okay cool because your last post was talking about you smoking weed and

all this other stupid stuff a your representation of my company nope not gonna happen b if you're saying hit me up it's not gonna they're not even saying hit me up they're saying hmu because they're that fucking lazy yeah like motherfuckers that type their whole post and fucking text talk dude i don't even like when people text me and text talk. Like K or HMU or whatever the fuck you fucking say. I don't even know what the fuck. I had to ask you something the other day. I didn't know what it meant either.

Like, dude, I said, somebody text something, and I had to text Tyler a screenshot and say, what does this fucking mean? And then he had to look it up. I don't even understand what the fuck you guys are saying. When you asked that question, did Tyler respond, IDK? No. Did you? No.

I think I did, actually. Well, it's like I got, I'm protected from my brother and sister. They're very close with me. And I remember on my sister's birthday, all the people were commenting on our Facebook page. What is it? HBD? HBD, right?

Happy birthday. And I re I responded underneath them. I'm like, if you're so lazy that you can't type out happy birthday, don't wish my sister a happy birthday. Fuck. Yeah. And she's like,

JP, calm down, dude. No, dude. It's true. That's a pet peeve of mine. Like when people,

this is, this is going off on something, but like, this is fucking annoys me so bad about fucking the internet right now when it's your birthday and some like i keep my birthday private because i don't want all these motherfuckers that don't know it's my birthday like happy birthdaying me this fake shit i could only imagine the amount of messages it's you but it's it's fake though it's fake they don't really fucking care and they don't even know until they get that

fucking notification on there. Facebook says, oh, it's Andy's birthday. And then I get all the people I don't even fucking know saying happy birthday. You didn't know it was my birthday until Facebook told you, motherfucker. And then you're going to type HBD? Get the fuck out of here. Like, if it's my fucking birthday, you can call me. I'll accept a text, too.

Other than that, fuck off. That's it. Like, I don't like fake conversation like if you're my friend and we haven't talked in a while give me a phone call on my birthday say hey andy what's up i probably won't answer i probably text you back and say hey bro i don't answer my fucking phone but the reality is the thought that counted you know what i'm saying like dude i i'm i just the the amount of laziness that is just out like if you can't even type happy fucking birthday

like it's ridiculous bro it's funny you say that because that's like a huge they're the same people that will ask you a question when it can easily be solved

by two seconds on Google not only that you post a post you say hey selling my car nine thousand dollars and then in the fucking comment

how much is the price? It's like, motherfucker. Oh, dude. That drives me crazy. Dude. When someone makes a post on, like when someone makes a comment on the post asking about what's You just posted. Like I told you exactly what.

That happens to me all, every time I post a motherfucking video on Instagram, I'll say in the fucking caption, video from this episode, number 199, and give the title. Go see the link in the bio. Hey, what episode is that clip from? Motherfucker, if I could cut you, I would. Dude. You should see, I'm sure you can assume that Jocko is not a big fan of that either oh yeah and just seeing him like just some of the messages that he gets oh my god yeah what dude trust me right and it's got to be hard for him because i can already like imagine his personality and it's

got to be hard for him dealing with the the fame that he's gotten now yeah with because you get so much weird shit really funny yeah watch it progress because i've known him since he was in the you know since 2004 right yeah when he was like what is social media and i mean he knew what it was he's yeah yeah i get it he's like yeah i don't why would i do this right yeah but here's a cool thing about jaco is when he was getting like the fame and they're building stuff up right um someone's like yeah you should have a twitter account he's like no that's stupid and then he. Right. Um, someone's like, yeah, you should have a Twitter account. He's like,

no, that's stupid. And then he kind of did some research. He's like, okay, I'll get a Twitter account. Right. And then within less than 12 hours,

he knew all the ins and outs of Twitters and hashtags and how to work everything. And he was just like, like a machine. Now he's the Twitter master. Yeah. I'm like, how do you respond to everybody?

Yeah, dude. Uh, the one thing I like about Jaco, I like a lot of things about Jaco, but the one thing I really like is like, how do you respond to everybody? Yeah, dude. The one thing I like about Jocko, I like a lot of things about Jocko, but the one thing I really like is like, and this, this is not everybody will get this, but some people will, you know, speaking effectively is an art form. Okay. And not everybody can do it.

Not everybody has the tonality. Not everybody has the delivery. Not everybody could speak in a way that, that sucks people in where they pay attention. And I'm talking about the actual act of speaking. You know, a lot of people listen to the podcast because they're like, dude, I love how you talk and I love the sound of your voice and this and that. And, you know, that's a skill that you perfect. And I love his delivery. Like, I love the way he fucking speaks.

Like, it's just so badass. What's awesome about that is he recognized that. Yeah. So when he was going from enlisted to officer, he had to go through school and college. Yeah. Well, he went to school and he got his degree in English and communication. Yeah. Right.

Because that's what he knew was important. And to be a good, effective leader, guess what you need to have the ability to do? Communicate. Yeah. But I mean, dude, it's just, you know, I what you need to have the ability to do? Communicate. But I mean, dude, it's just, you know, I don't say that about anybody because there's a lot of people out there with big followings that I just cannot, like their sound of their voice and their delivery scratches my fucking brain. Listen, everybody knows that there's people out there like this. But he's one of those guys that when you listen, you're like, fuck, yeah. Like, I'm going to go fucking kill some motherfuckers. Yeah.

You know what I mean? And that's a great thing is that he had that he's just one of the guys i i really enjoy i genuinely enjoy hearing speak yeah no he's and i could i think i i think he's probably the only guy i could say that about like i don't really know any other guys that are delivering a verbal message on that level i don't yeah i mean uh and that's why i mean that's why he's having six these success he's having and life's the same way you know he just doesn't have a podcast so he's not as you know in yeah i haven't heard him uh so he's he's on a couple of jockeys podcast i'll send those over okay uh life's a phenomenal speaker you know and dude another one of the guys on our team dave burke 23 years in the marine corps as an officer right top gun pilot top gun instructor holy shit he's the only person in the world to

have flown four different fighter planes operationally so like in combat in combat yeah so in squadron commanders of all these different commands he was on the ground with us in ramadi right oh yeah you talk about being out of your comfort zone wait wait wait wait wait this listen to jacopaka 69 for all those listening right now if you want the full story but yeah so he was a top gun pilot top gun instructor goes to a command where he ends up having to be a ground liaison with us so he's on the ground with us in ramadi so that he can communicate with the other pilots. Yes. Yeah. That's crazy. He talks about, he's like, I don't even know the last time I'd put my camis on,

right? Like living the life. Like he was like, he was running top gun. Yeah. You talk about a brilliant individual. I mean, insane. Yeah. And these are the guys that I get to hang out with and work. Yeah. That's fucking awesome. We brought And these are the guys that I get to hang out with and work with. Yeah, that's fucking awesome. We brought on another team guy, Flynn Cochran, officer in the SEAL teams. Harvard business grad was working with McKinsey Group. Now he's working with us as our chief strategy officer. That's awesome. Dude, it's like.

You guys are doing awesome work, man. Yeah. Like, it is awesome. Those guys, their ability to communicate. I'm like, whenever I hang out, we're doing something together. I have my notebook and I'm like, okay, I wrote that's cool. Hey man, it's all about, it's all about who you surround yourself with. You surround yourself with losers. You're gonna be a fucking loser. Yeah. You know, that's it. So I know you're going to wrap it up, but I have to make that

one quick announcement. Oh, okay. Go ahead. So guys, uh, many of you waited till the last minute to submit your testimonial which is cool wait that's not listen we just talked for fucking five hours about ownership let's talk about fucking ownership we fucked up because we forgot that we told people that they could submit till the 31st and we announced the winners on the 30th because it's our fault motherfucker it's not theirs okay i stand corrected. FYI. All right.

Good point. And anyway, our point being, we're going to announce one more winner within the next week or so. Yes. That's awesome.

Yeah. At least one, maybe two. Okay. So, sorry for fucking up. See, that's the part of taking accountability.

You got to apologize, make it right, and move on. But what's awesome is like you, I mean, and I know we're wrapping it up so i don't want to go down the rabbit hole is ownership's not just saying hey we messed up we messed up fixing it it's the problems and the solution yes which you guys just did no i just

did a whole fucking talk on this sunday with all of our employees out here so it's funny that we're talking about it right now because my bad we talked about my My bad. Oh, yeah. Dude. So I made an example of one of our guys who likes to say when he does things wrong, Mike Taylor, by the way, because I know he fucking listens. He says always like this. I'm like, hey, bro, blah, blah, blah. He'd be like, oh, bro.

He's from California. Oh, bro. My bad. So I fuck with him a little bit in front of eric he's the he runs the company so i had to bust his balls a little bit but you know uh you know taking accountability is recognizing you fucked up and fixing it it's not just saying you're sorry so guys we are sorry and we will fix it all right guys my bad jp dude thank you man guys uh you need to follow this guy you need to follow uh jaco and listen to his podcast that's a plug for him uh and and uh i've never

met him but dude i do enjoy his content i think he's an awesome dude and i love what you guys are doing so thank echelon front have the instagram yeah echelon Front and then Echelon Front Muster. So that is our Instagram page. So we'll put all those links to JP's personal and also Jocko's personal and the companies that you guys are doing. Everything in the description for the podcast. And if somebody decides they want to go to my website, NeverSettleConsulting.com you know um i have some

new shirts and hats and everything yeah out there uh support these guys guys they're they're doing they're doing honorable stuff well i appreciate that but i'll have a discount code mfceo you'll get 15 off your whole order cool so all caps mfceo awesome so yeah very nice well dude thank you so much for making the trip man man. This has been fun. I've, I'm, this is, this is right up my alley dude.

Cause like you guys live, you guys live like the shit that I kind of wish I could have lived. So, uh, I appreciate you guys a lot. What's awesome is you're doing the stuff that we're working on doing now as well. Well,

yeah, but just know, like, just know, like, and you share this with Jocko and other guys, like anything you guys need help with or support know, like, and you share this with Jocko and other guys, like, anything you guys need help with or support with, like, I'm more than happy to step in and help, whatever we can do.

Yeah, we'll make it happen for sure. Cool. All right. Thanks, guys. We'll be back on Thursday for some Thursday Thunder. Talk to you later. We'll be back. We'll be back.

We'll be back. RAPIDO!